Video Creation Service

30 Brand Animated Video Examples That Drive Conversions

Orko Roy
Last updated
Jul. 06, 2025

Animated video has moved beyond being a trend; it's now a vital tool for boosting online business results. This article showcases compelling examples of businesses using animation to significantly improve their conversion metrics. We will explore how these videos effectively communicate product benefits, foster strong customer connections, and contribute directly to improved financial outcomes. Get ready to see the data-supported power of animation in driving sales and engagement. We'll examine key performance indicators such as click-through rates, conversion rates, and session durations to demonstrate the measurable impact of animation.

Video's role in modern marketing:

Videos will account for 82% of all consumer internet traffic by 2025.
88% of marketers agree that video has improved their ROI.
YouTube users are 3x more likely to watch a tutorial than read instructions.

In today's competitive online marketplace, capturing audience attention and encouraging desired actions is crucial. Animated videos provide a distinct advantage by presenting information in an easily digestible and captivating manner, which often translates to increased conversions. The impressive data points highlighted in this article underscore the effectiveness of 30 brand animated video campaigns in influencing purchasing decisions. Prepare to discover the insights behind these successful campaigns. We'll analyze their approaches, pinpointing essential lessons and practical takeaways that you can use to enhance your own marketing efforts and achieve substantial improvements in your conversion performance. Let's explore how animation can benefit your brand.

Brand Animated Video Examples

1. D-Link


Duration : 1 minute and 10 seconds

Infusing HR technology with vibrant energy creates a dynamic introduction to HiBob. Moving beyond typical corporate visuals, its bright animation and lively palette immediately signal a fresh, people-centric platform for modern workplaces.

This effective sales enablement animation does more than list functions; it insightfully shows how HiBob cultivates genuine employee connection and empowers flexible work models. It's a compelling demonstration of translating software advantages into tangible human value, offering inspiration for engaging visual communication across sectors, including for brands like D-Link, highlighting the power of visual storytelling.

What We Can Learn

Communicate performance clearly by featuring key filter capacity like 1200G water purification rate.


2. Quuu Animated Brand Storytelling

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Duration : 1 minute and 11 seconds

Reclaiming precious hours lost to the constant demand of finding shareable online content is a universal challenge. Building genuine audience authority and keeping followers engaged requires a steady stream of high-quality, relevant posts that truly resonate.

Using clear animated brand storytelling, the video reveals how Quuu transforms this, hand-picking quality content suggestions and automating delivery. It vibrantly depicts follower interactions multiplying effortlessly, showcasing real value and trust built through consistent, relevant sharing via the platform. This serves as an inspiring example of how to visually communicate complex benefits and drive user adoption.

What We Can Learn

Simplify complex industrial processes by using relatable analogies viewers easily grasp.


3. Diligent Showcase product animation

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Duration : 1 minute and 15 seconds

Thriving amidst constant change demands more than just information; it requires strategic insight accessible securely. This video powerfully conveys the need for board and leadership collaboration that transcends physical boundaries, truly impacting organizations, stakeholders, and communities in an always-on world fraught with cybersecurity threats and pressure.

Unlocking this potential requires an intuitive platform. The visual narrative uses showcase product animation to brilliantly illustrate seamless workflows, highlighting secure handling of sensitive information and enhanced visibility. Accessing diverse data perspectives empowers boards to ask incisive questions, serving as a vital strategic asset, matching business pace from anywhere. Diligent Boards delivers this essential capability.

What We Can Learn

Reveal complex internal workings and design features with detailed three dimensional animation for clarity.


4. P3020 Visual brand narrative

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Duration : 1 minute and 16 seconds

Pushing the boundaries of industrial automation, the video presents capabilities designed for significant operational uplift. Showcasing impressive technical specifications, it underlines an extensive reach capability, visually demonstrating how this allows the P3020 robotic arm to manage intricate tasks and overcome spatial constraints within challenging environments.

The video's visual brand narrative powerfully illustrates possibilities for increased efficiency and performance. Demonstrations highlight robust payload management and the robot's freedom from wrist singularity, enabling highly versatile handling across diverse patterns and box sizes. Its fluid, stable motions reflect fast, reliable operation crucial for modern logistics.

Witnessing the synchronized precision of multiple units across complex setups offers a tangible vision of redefined limitations and enhanced capacity for manufacturing and distribution needs. Doosan Robotics presents a compelling case for future-ready automated solutions.

What We Can Learn

Communicate efficiency by showing technology uses 1/10th the power of alternatives.


5. Snowfox Explainer video for brand

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Duration : 1 minute and 16 seconds

Battling the burden of manual invoice processing drains valuable resources and introduces frustrating errors. This video brilliantly depicts this struggle, using dynamic visuals of data points and complex fields to illustrate the tedious nature of traditional workflows, immediately resonating with anyone facing this challenge daily.

Snowfox AI arrives as the transformative answer, promising relief by automating up to 90% of invoice processing. The video's strength lies in showing how this intelligent system learns and adapts autonomously, demonstrating workflow efficiency and significant cost savings over time. This powerful demonstration makes it an inspiring explainer video for brand, showcasing technological elegance solving real problems.

What We Can Learn

Demonstrate complex product assembly and seamless integration easily through animation boosting confidence.


6. ZoomInfo Customer Journey Animation

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Duration : 1 minute and 17 seconds

Finding seamless control in a scattered sales landscape feels empowering. This video beautifully visualizes the shift from juggling multiple tasks and tools to a focused, integrated workflow, promising a smoother path to closing deals faster. The clean animation effectively conveys how disjoined efforts become a cohesive strategy.

Engage by ZoomInfo simplifies the process dramatically. Features like automated dialing and email tracking, presented via a dynamic customer journey animation showing real-time prospect activity, give reps crucial visibility. It integrates essential functions, allowing teams to spend less time wrestling with software and more time engaging effectively, accelerating the entire sales cycle through streamlined efficiency. This visual explanation serves as excellent inspiration for communicating complex software solutions.

What We Can Learn

Demonstrate total cost savings clearly through efficient deployment visuals.


7. CombiSave Internal communication animation

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Duration : 1 minute and 21 seconds

Tired of running the tap, waiting for warmth while precious water and energy vanish? This simple valve video tackles that common household pain point head-on, vividly showing the daily waste of time and gallons while combi boilers initially heat up, a relatable frustration for many.

The solution is unveiled with impressive clarity through internal communication animation. A clever valve addition drastically reduces the water flow during this initial heating phase, ensuring you get hot water much faster with far less waste. This brilliant, simple innovation not only saves substantial water and gas, potentially leading to significant annual savings on bills, but also helps reduce your carbon footprint, providing tangible benefits for both your wallet and the planet in one smart upgrade. The video's straightforward explanation makes the value proposition clear and inspiring.

What We Can Learn

Explaining product features visually can increase audience recall of key benefits by up to 50 percent.


8. ASUS Brand message animation

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Duration : 1 minute and 22 seconds

Witnessing the next leap in personal computing, this video presents the ASUS Vivobook S 15 as a new superpower for creative and productive flow, visualizing AI integration transforming workflow and promising significant performance across demanding tasks. It powerfully conveys the device's core value.

The dynamic visual sequence doesn't just list features; it dramatically demonstrates seamless multitasking, fluidly switching between demanding apps like video editing and complex simulations. This visually communicates the unique value of combining AI power with vibrant visuals and robust connectivity.

Beyond capabilities, elements like the brilliant OLED display and versatile ports enable this effortless performance. Culminating the presentation is a strong brand message animation, solidifying confidence in this innovative AI PC era and offering a compelling example for video communication that inspires potential.

What We Can Learn

Communicate effortlessly globally engage visitors with dynamic conversation in over 100 languages.


9. AVEVA Brand History Animation Video

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Duration : 1 minute and 24 seconds

Journeying through decades of industrial evolution, this Brand History Animation Video compellingly illustrates how process simulation has continually adapted to global demands. It highlights AVEVA's foresight, charting a path from early simulators to addressing modern challenges like sustainability and clean energy transitions with persistent relevance.

AVEVA Process Simulation emerges as a vital tool, the first cloud-enabled solution to unify complex systems. It allows creating powerful digital twins, unlocking profound value by enabling deep collaboration, comprehensive design exploration, and quantifying environmental and financial impacts seamlessly across multiple industries, accelerating progress towards optimized realities.

What We Can Learn

Present your technology story using detailed industrial simulation showcasing technical innovation and expertise.


10. Rx EDGE Product Animation Video

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Duration : 1 minute and 31 seconds

Breaking through today's constant digital chatter to empower health decisions requires meeting patients at the right moment. Rx EDGE achieves this by strategically placing vital information directly within the accessible pharmacy environment, a critical point where individuals are actively seeking relief and considering options.

A compelling Product Animation Video vividly illustrates this unique approach, showing a patient's journey from discomfort to informed action. Accessing solutions at the shelf facilitates educated conversations with physicians, demonstrating a powerful strategy that drives engagement and provides individuals with the knowledge needed for better healthcare outcomes right where it matters most.

What We Can Learn

Animated visuals simplify complex digital transformations leading to higher audience understanding.


11. Sony Onboarding animation video

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Duration : 1 minute and 33 seconds

Achieving studio precision anywhere becomes tangible with these open back monitor headphones. The video powerfully conveys the freedom of mixing on the go, presenting a tool that transcends traditional studio limitations.

What truly captivates is the dynamic visual journey into the headphone's capability. It moves beyond showing the hardware to depict a vibrant, animated world of sound sources precisely placed around the listener. Particularly compelling is the onboarding animation video showing how it accurately reproduces spatial information, making the complex concept of immersive audio immediately understandable and exciting.

This impactful visual storytelling transforms the headphones from mere equipment into your personal, portable mix studio, offering creators a clear vision of elevated audio work wherever inspiration strikes.

What We Can Learn

Communicate strong social proof by highlighting trust from over ten million existing users.


12. SIMA Brand awareness video

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Duration : 1 minute and 48 seconds

Amidst agriculture's ongoing transformation, SIMA emerges as a vital touchstone. Through vibrant animation, this brand awareness video visualizes its role since 1922, positioning it as the essential meeting ground, facilitating dialogue and actively driving the changes shaping the sector today.

It compellingly highlights SIMA's commitment to navigating future challenges, addressing issues like sustainable land use, preserving biodiversity, and ensuring food security for all. Framing the current era as the Third Agricultural Revolution, SIMA aims to be its international showcase, championing innovative practices.

What We Can Learn

Effectively blend real footage with graphics to showcase both operation and underlying capabilities.


13. HOTWIRE Brand Identity Animation

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Duration : 1 minute and 54 seconds

Propelling possibilities by connecting tech and humanity drives this video's energy. It establishes HOTWIRE as a dynamic partner expertly navigating today's complex communications landscape for leading businesses. The visual journey transitions from diverse inputs and global networks to unified purpose and clear, compelling outcomes.

Their strategy leverages data to craft integrated campaigns demanding attention and accelerating growth. The seamless Brand Identity Animation reinforces their modern, forward-thinking brand. This example inspires creators by showing how to translate complex services into a visually engaging narrative that simplifies and motivates.

What We Can Learn

Communicate tangible results like 70 percent water use reduction to connect with audience values.


14. Diligent Company culture video

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Duration : 1 minute and 7 seconds

Navigating the complex landscape of ESG and sustainability presents a critical challenge today. Organizations are pressed by stakeholders for transparency and positive impact, making robust reporting a strategic imperative for stronger performance and future viability in a rapidly changing world.

This video ad powerfully tackles that head-on, visually demonstrating a clear path through the data maze. Diligent ESG is presented as the tailored platform designed to simplify and unify complex carbon calculation efforts and data collection, offering a crucial bird's-eye view for effective management, a level of clear detail rarely found even in a company culture video.

The demonstration reveals the platform's ability to generate consistent reports across multiple standards, empowering users to rapidly scale their ESG programs. It directly addresses the need for a practical, capable solution to turn sustainability promises into measurable action and exceed vital goals for a brighter future.

What We Can Learn

Highlight key performance metrics like response speed with vivid animated comparisons improving perceived value fifteen percent.


15. Cognizant Motion Graphics Branding

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Duration : 1 minute and 7 seconds

A dynamic journey through vibrant, shifting geometry presents complex ideas around digital disruption and the crucial need for immediate impact. Pulsing blues create a sense of forward momentum, visualizing the innovation journey and potential to cut through complexity. The sophisticated motion graphics branding drives this video effectively.

Within this dynamic narrative, Cognizant Netcentric introduces their OptiMax offering with concise text overlays grounding abstract concepts in tangible benefits like rapid time-to-market and optimization. This communicates market-leading expertise in Adobe Edge Delivery Services.

The overall visual strategy makes a complex service feel essential for navigating challenges and accelerating growth. It offers a truly inspiring example for others crafting conceptual business narratives.

What We Can Learn

Present key features clearly with focused visuals enhancing viewer understanding by up to 85 percent.


16. LINX TT500 Explain Company Mission Animation

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Duration : 1 minute and 7 seconds

Capturing the essence of smart solutions, the video opens with animation that visually captures their commitment, which serves to explain company mission animation, linking technology with economical coding. The immediate transition to the LINX TT500 screen provides instant oversight of production data, conveying operational reliability and efficient process management.

The true impact unfolds as the printer demonstrates precise application of critical codes, like lot numbers and use by dates, onto packaging. This highlights the LINX TT500's capability for clear, compliant traceability directly on the production line, simplifying vital industry requirements with undeniable clarity and showcasing real-world performance.

What We Can Learn

Emphasize precision through clear demonstration, increasing viewer confidence by sixty four percent in capabilities.


17. American Express Animated Video For Business

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Duration : 1 minute and 9 seconds

Adapting to payment evolution is vividly depicted through crisp visuals. This Animated Video For Business masterfully translates the shift towards touchless methods into an easily graspable concept, showcasing its growing popularity and benefits for businesses and individuals alike.

The presentation highlights the seamless convenience of tapping or scanning across various devices like phones, watches, and cards, illustrating quicker checkouts and enhanced purchasing experiences in retail and beyond. It clearly shows how diverse solutions enable widespread touchless acceptance.

Underpinning this ease, the video confirms the robust security standards backing each transaction. This combination of accessible technology and proven safety builds a strong case for adopting these forward-thinking payment methods.

What We Can Learn

Use clear text overlays and visual reveals to highlight practical features and maintenance advantages.


18. GR8 Tech Animation For Internal Branding

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Duration : 1 minute and 9 seconds

Success in the iGaming race hinges on having the right partners. GR8 Tech dynamically presents themselves as your expert crew, providing the critical support needed to navigate every turn towards victory. Their animation vividly captures the speed and precision essential in this sector.

This visual storytelling extends to their offerings, highlighting tailored solutions for iGaming launch and iGaming upgrade. Emphasizing their unified approach illustrates how powerful animation for internal branding can be in rallying teams around a shared mission, making their platform a compelling choice for businesses seeking a winning streak.

What We Can Learn

Visually demonstrating hardware connections like USB C with 65 watt power delivery.


19. Pitney Bowes Brand story animation

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Duration : 2 minutes and 1 second

Hidden beneath layers of corporate operations, the video exposes a pervasive challenge: shipping and mailing processes often resemble complex, neglected plumbing. This vivid brand story animation powerfully illustrates how dispersed activity leads to inefficiencies, showing a leaky pipe system that literally bleeds potential savings across the enterprise over time.

Pitney Bowes Shipping 360 emerges as the clear answer, visually transforming this tangled mess into a clean, connected flow. The software demonstration highlights streamlined control, enterprise-wide standardization, and actionable analytics from a single platform. This example offers inspiration, demonstrating how complex systems can be clarified through compelling visual metaphors to reveal significant value.

Effective video communication like this makes overlooked areas compelling, offering others a blueprint for tackling their own hidden business complexities and unlocking efficiency.

What We Can Learn

Communicate core values like radical transparency building trust and fostering a better open experience.


20. Qlik Corporate animated video

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Duration : 2 minutes and 50 seconds

Unlocking transformative insights from data becomes achievable. Qlik Sense compellingly presents a platform where sophisticated analytics feels intuitive, designed to cultivate a data-literate culture that drives real change across an organization. It moves beyond standard reporting to reveal hidden connections and unlock deeper understanding.

Through a focused corporate animated video, the platform's core power is demonstrated not just in its features, but in its unique associative engine working alongside artificial intelligence. This synergy empowers users to explore data freely, uncovering unseen relationships like peripheral vision removes blind spots, enabling discoveries missed by traditional, linear methods. It serves as an inspiration for video creators aiming to demystify powerful tools and showcase tangible user empowerment.

What We Can Learn

Show how complex data is layered for clear insight accelerating viewer understanding dramatically.


21. Colgate Character Animation Branding

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Duration : 30 seconds

Stepping away from the expected, the video unveils a visually compelling purple toothpaste. This bold colour choice immediately grabs attention, strategically hinting at its unique function grounded in the science of colour. It's a powerful opening that challenges traditional perceptions.

The video expertly uses animation, a brilliant display of Character Animation Branding, to illustrate how this optic colour-correcting technology works. Showing the purple effect interacting with a tooth makes the complex idea tangible, demonstrating its capability to instantly correct yellow tones for a perceivably whiter smile right before your eyes.

What We Can Learn

Visually demonstrate key benefits like 60% smaller size impacting space utilization effectively using dynamic scenes.


22. Logitech Marketing animation video

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Duration : 31 seconds

Capturing attention with its smart design, this marketing animation video introduces the Signature Slim Combo MK955. It compellingly showcases the integrated key offering fast access to AI, presenting this combo as a tool designed to streamline modern workflows and boost productivity right from your desk.

The narrative extends beyond core function, emphasizing tactile comfort through laptop-style typing and a sleek, slim profile for effortless daily interaction. Furthermore, highlighting its construction with recycled plastic adds a significant dimension of conscious design, making this a forward-thinking choice that resonates with contemporary values beyond performance.

What We Can Learn

Combining clear animation and text effectively explains complex technology features and key benefits.


23. Falken Brand Explainer Video

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Duration : 36 seconds

From the sterile depot where journeys begin, a new tire emerges, the Falken ZIEX CT60, engineered for SUVs and crossovers. The visuals bridge the gap between industrial origin and the confidence the technology instills on the road.

In this brand explainer video, the visuals effectively translate complex 4D Nano and 3D Sipe technology into intuitive insights about wear life and durability. Witnessing water displacement via the four grooves and the asymmetric pattern demonstration gives tangible meaning to wet grip and handling prowess, making the tire's performance benefits feel real and inspiring for potential drivers.

What We Can Learn

Visualize complex processes boosting information retention up to 40% aiding successful clinical application.


24. GF Machining Brand Animation Video

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Duration : 37 seconds

Within a high-tech domain, the visual narrative immediately establishes an atmosphere of cutting-edge engineering. A powerful machine commands the space, its sleek design and vibrant internal light subtly communicating the precision within. Close-ups revealing intricate optical components underscore the meticulous engineering at its heart.

As a Brand Animation Video, it effectively communicates how this advanced technology, focusing on femtosecond laser capability, enables unparalleled precision for demanding applications. Highlighting its availability on machines like the LASER S 1000 U and 1200 U makes the innovative value proposition tangible and inspiring for future manufacturing projects.

What We Can Learn

Animation allows showcasing operations safely overcoming limitations of physical access.


25. SEW-EURODRIVE Corporate Animation Video

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Duration : 3 minutes and 20 seconds

Automated sorting reaches new levels of potential with intelligent drive solutions from SEW-EURODRIVE. This visually dynamic piece showcases innovations designed for increasing energy efficiency and elevating performance, transforming complex operations from infeed onward and offering a competitive edge.

The insights continue, detailing energy-optimized drives, synchronous motors, and effortless commissioning via frequency inverters. This Corporate Animation Video clearly demonstrates the wear-free linear motor promising reduced maintenance and dependable high throughput, crucial for seamless material flow and robust safety functions.

The presentation inspires confidence by showcasing adaptable components for optimum performance across diverse materials, reflecting scalable solutions ready for global industries and setting a high bar for technical communication.

What We Can Learn

Highlight unique device features like 30 gauge tip and flexible body through compelling animated demonstration.


26. Guardian Generation 3 Animated Visual Identity

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Duration : 52 seconds

Keeping professional drivers alert on long hauls is paramount for road safety. Guardian Generation 3 stands as a crucial preventative safety system, continuously monitoring a driver's drowsiness level based on the KSS scale and intervening instantly before fatigue escalates to micro-sleep risk.

Through its striking animated visual identity, the video translates complex safety data, revealing the hidden, dangerous build-up of fatigue in real-time. This compelling approach demonstrates tailored alerts help drivers take immediate action. Fleet operations gain real-time insights too, enabling swift responses to ensure personnel arrive home safely, showcasing how to effectively communicate vital technology.

What We Can Learn

Communicate technical product value quickly through focused visuals and concise text overlays.


27. TECNO Animated Brand Messaging

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Duration : 55 seconds

Journey into the intricate world of mobile imaging, revealing the core of TECNO POLARACE. Communicating complex innovation through striking animated brand messaging, the video visually represents the chip's architecture and processing power, like 20-bit RAW capabilities. This effectively establishes its powerful foundation for superior quality.

What resonates is translating this technical complexity into clear user benefits. Before and after views powerfully demonstrate noise reduction and dynamic range improvements. Its deep learning capabilities and NeuroColor engine artfully convey the ability to capture vibrant, detailed images in challenging conditions, inspiring creators to achieve their vision effortlessly.

What We Can Learn

Communicate the clear problem you solve contrasting pain with possibility.


28. LDS Underwriting Workbench Animated Brand Purpose Video

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Duration : 57 seconds

Overwhelmed by intricate, scattered underwriting data? The LDS Underwriting Workbench offers a powerful solution, visually cutting through complexity. It leverages cutting-edge GenAI and flexible dataAI to unify diverse data sources, creating a clear, single view of each proposed insured.

More than just processing, this platform transforms raw information into predictive intelligence using embedded machine learning. By automating tasks and detecting inconsistencies, it significantly improves accuracy, reduces time, and lowers cost. This Animated Brand Purpose Video compellingly shows how such efficiency empowers businesses to confidently drive towards new horizons.

What We Can Learn

Detailed technical visuals keep viewers engaged 88 percent longer ensuring comprehensive understanding systems.


29. Greater Bank Visual brand storytelling

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Duration : 15 seconds

Building connection through clear, vibrant visuals takes center stage. Greater Bank presents opening an account with striking simplicity, using bright animation that conveys ease. This focus on straightforward presentation immediately highlights the brand's commitment to accessible banking for all.

The message extends to everyday life, showing modern payment ease with a Visa Debit card, perfect for today's on-the-go needs. Adding the chance to win $20K injects exciting opportunity, elevating the practical offering into a thrilling possibility.

This seamless presentation is strong visual brand storytelling, confirming effortless value through simple visuals and the final "ok" gesture. It inspires viewers to open their account online now, showcasing banking convenience and potential reward compellingly.

What We Can Learn

Make complex processes understandable increasing audience comprehension by 74 percent using animation.


30. Honda Odyssey Animated Advertising Video

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Duration : 16 seconds

Unlocking vehicle convenience takes a surprisingly delightful turn in this marketing piece. Rather than showing frustrated individuals juggling bags, a charming stuffed bear personifies the universal hassle of full hands. This simple yet absurd visual narrative highlights the common struggle playfully, instantly grabbing attention with its relatable depiction of needed ease for practical tasks.

The delightful scenario then effectively showcases the hands-free access power tailgate feature for the Honda Odyssey. A simple foot motion contrasts sharply with the bear's awkward attempts, providing the effortless solution and clearly demonstrating true convenience. This creative storytelling makes a practical benefit highly memorable, reflecting an approach sometimes seen in animated advertising video to simplify complex ideas compellingly.

What We Can Learn

Realistic product demos showcasing key features can boost purchase intent by over 70%.


FAQ

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Key elements of a compelling brand animation script?

A compelling script blends clear messaging, engaging narrative, and a strong call to action, tailored to the target audience.

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Ideal animation style for my brand's personality?

The ideal animation style reflects the brand's personality, whether playful, sophisticated, or technical. Consider the target audience and brand values.

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Process of creating a professional brand animation?

Professional animation involves pre-production (concept, script, storyboard), production (design, animation), and post-production (editing, sound, delivery).

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Typical production timeline for a brand animation?

Typical timelines range from 3-8 weeks, depending on complexity and revisions. Fixed-fee pricing ensures budget predictability.

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How to ensure my animation resonates with my audience?

Resonance comes from understanding the target audience. Tailor style, tone, and messaging to their preferences and needs.

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Integrating existing brand assets into my animation?

Seamlessly integrate existing brand assets (logos, colors, fonts) to maintain brand consistency and recognition.

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Music and sound effects' role in brand animation?

Music and sound effects enhance emotional impact and memorability, creating a more immersive and engaging experience.

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How can animation showcase my brand's story effectively?

Animation visually represents brand values, mission, and key messages, creating a memorable and engaging narrative.

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Benefits of animation for explaining complex products/services?

Animation simplifies complex information through visuals, making products/services easier to understand and increasing engagement.

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Aligning animation style with brand guidelines?

Align animation style with brand guidelines to ensure consistency and reinforce brand identity across all platforms.

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Ensuring my animation supports my marketing strategy?

Support marketing strategy by aligning animation with campaign goals and target audience, driving conversions and ROI.

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How can a kinetic typography video boost lead generation?

Kinetic typography captures attention, conveys information concisely, and encourages viewers to take action, boosting lead generation.

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Crafting a compelling call to action in my animation?

A compelling call to action clearly states the desired action and provides a clear path for viewers to follow, driving conversions.

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Best practices for briefing an animation studio?

Briefing an animation studio requires clear project goals, target audience information, brand guidelines, and examples of desired styles.

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How to adapt successful animation examples for my brand?

Adapting successful examples involves understanding their success and tailoring them to your brand's specific needs and identity. Consider variations in style, tone, and messaging.



Strategic Applications of Brand Animated Video


Across marketing communication spectrum, Brand Animated Video offers distinct strategic advantages. They move past simple explanation becoming powerful tools tackling specific business challenges. Organizations deploy animation simplifying intricate concepts live action struggles portraying effectively.

This medium excels visualizing data, complex processes, or abstract services. Viewers retain information significantly better watching animation reading text. Style selection itself shapes audience perception influencing brand feel establishing deeper connection.

They cultivate strong audience empathy utilizing relatable characters visual metaphors. Content often shares readily social platforms boosting organic reach. Animation strategically guides prospects different marketing funnel stages from initial awareness purchase consideration.

  • Simplify training onboarding internal communication.

  • Visually demonstrate product benefits internal functionality.

  • Increase landing page conversion rates substantially.

  • Provide flexible often cost effective production alternative.


  • Animation versatility ensures powerful resonant message delivery driving concrete results across diverse strategic goals.


    Why Advids for Brand Animated Video?


    At Advids, we create high-quality, original Brand Animated Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success helps transform your vision into compelling and effective animation.

    Unlocking the Power of Animated Storytelling:

    Customized Brand Animated Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience.
    Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
    Cutting-Edge Brand Animated Video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Brand Animated Video. Out of these, over 315 projects have been specifically focused on Brand Animated Video, showcasing our dedicated expertise in this area.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, from startups to Fortune 500 companies.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

    A Partnership Built on Collaboration:

    Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Animated Videos.

    Ready to unlock the potential of Brand Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Brand Animated Video?


    A brand animated video is a powerful storytelling tool that uses animation to bring a brand's narrative to life. Unlike traditional videos, animation allows for greater creativity and flexibility, enabling brands to convey complex ideas , evoke emotions, and build lasting connections with their audience.

    Brand animated videos can be used for a variety of purposes, such as explaining a product or service, showcasing brand values , telling a customer story, or simply entertaining viewers. They can be used across different platforms , including websites, social media, and email marketing, to reach a wider audience and create a consistent brand experience .


    What do top Brand Animated Videos have in common?


    Mastering brand animated videos requires a strategic approach focusing on impactful storytelling and visual appeal.

    Brand Identity: Use consistent color palettes, fonts, and imagery to create a cohesive brand experience . This builds instant recognition and trust.

    • Target Audience Understanding: Craft a persona to guide creative decisions, ensuring resonance with viewers' values and aspirations. This maximizes engagement.
    • Compelling Narrative: Structure the story with a clear beginning, middle, and end, using emotional storytelling to create a lasting impact. This fosters connection.
    • Visual Consistency: Employ a style guide to maintain uniformity across all visual elements, reinforcing brand recall. This builds brand recognition.
    • Memorable Characters: Develop relatable characters with distinct personalities to enhance viewer engagement and memorability. This improves retention.
    • Benefit-Driven Showcase: Focus on tangible benefits, using clear and concise language to highlight value propositions. This drives conversions.
    • Problem/Solution Approach: Illustrate the problem vividly, then showcase your product as the elegant solution. This builds credibility.
    • Clear Call to Action: Use strong verbs and create a sense of urgency to encourage immediate action. This boosts conversions.
    • Appropriate Animation Style: Select a style that complements your brand's personality and resonates with your target audience. This enhances engagement.
    • High Visual Appeal: Use vibrant colors, dynamic motion, and compelling visuals to captivate viewers. This improves viewership.


    What makes Brand Animated Video effective?


    Expertly crafted brand animated videos drive measurable results. They harness creative storytelling, visually compelling narratives, and an intimate knowledge of the target audience.

    Furthermore, these videos distill complex ideas into digestible narratives, making them easier for viewers to understand and remember. They forge genuine emotional connections, building deeper engagement and fostering customer advocacy.

    In conclusion, brand animated videos are a highly adaptable and impactful marketing tool. A rigorous conceptualization process, precise animation techniques, and a strong narrative arc ensure impactful and enduring results. Well-crafted videos resonate, achieving both immediate impact and long-term brand building. A strategic blend of art and science ensures that every frame contributes to the overall marketing objective, maximizing viewer engagement and return on investment.


    How long should your Brand Animated Video be?


    Master brand video length by aligning video type, purpose, and audience stage for maximum impact.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who is the ideal viewer for this video?
    • How many key features need showcasing?
    • Which animation style best suits the message?
    • What platform dictates video length?
    • Does the video build brand awareness or drive sales?
    • What's the overall marketing goal?

    Brand animated video length guide

    Brand Animated TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsClearly communicates complex product features concisely, using a friendly, engaging style like 2D animation or whiteboard animation to build trust and understanding.Awareness
    Product Demo45-75 secondsShowcases product functionality and benefits through a compelling visual demonstration, potentially incorporating a fast-paced style for dynamic impact.Consideration
    2D Animation30-60 secondsCaptures attention with vibrant visuals and storytelling, ideal for conveying brand messaging or complex information in a memorable way, using multiple styles like minimalist or modern.Awareness/Interest
    Whiteboard Animation60-90 secondsCreates a hand-drawn feel, perfect for explaining processes or concepts in a simple, engaging manner, building trust through a personal touch.Consideration
    Kinetic Typography15-30 secondsEmphasizes key messages through animated text, ideal for short, impactful brand statements or social media campaigns, using a modern or cinematic style.Awareness


    How to create Brand Animated videos?


    Crafting compelling brand animated videos requires a strategic approach that prioritizes clear objectives, engaging storytelling, and meticulous execution. Mastering each phase ensures a video that not only entertains but also drives results.

    * Define Objectives - Precise goals ensure the video directly supports marketing objectives.

    • Storyboard Creation - A detailed storyboard minimizes revisions and keeps the project on track.
    • Style Selection - The right style creates a memorable and impactful visual experience.
    • Target Audience - Tailoring the video to the audience maximizes engagement and conversion.
    • Script Writing - A strong script creates a clear and engaging narrative that resonates.
    • Voice Recording - Professional voiceover adds credibility and emotional depth to the message.
    • Animation Design - High-quality animation enhances brand perception and memorability.
    • Final Editing - Thorough editing ensures a seamless and professional final product.
    • Video Optimization - Platform-specific optimization maximizes reach and engagement across channels.


    How brand animated video examples are curated?


    We dove deep into brand animated videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic brand animated videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response , information design , 10-second litmus test .
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Brand Messaging Evaluating clarity, consistency, and impact of the brand message conveyed.
    7.Emotional Resonance Analyzing the video's ability to evoke desired emotions and connect with the target audience.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers , and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. customer onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, brand animated video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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