30 Brand Animated Video Examples That Drive Conversions

Brand Animated Video Examples

1. Mastercard

In a world brimming with transactions, Mastercard's Brand Animated Video showcases their innovative approach to payments. This captivating animation takes viewers on a global journey, highlighting the ease and security of Mastercard's solutions in everyday life. From online grocery shopping via a smart fridge to mobile payments at market stalls, each scenario resonates with viewers.

The minimalist flat design and vibrant color palette, mirroring Mastercard's branding, create a visually appealing experience. The animation deftly illustrates how Mastercard seamlessly connects people and businesses across borders, facilitating 56 billion transactions annually. This impressive feat is further emphasized by the depiction of smart city integration and global financial inclusion.

How to plan and optimize Brand Animated Videos?

Visual Storytelling: "If you can dream it, you can do it." - Walt Disney. Advids embraced this philosophy for a healthcare client. We translated complex medical procedures into easily understandable visuals for patient education, boosting their video completion rate by 25%.

Actionable: Simplify complex information through clear and engaging visuals.

Brand Authenticity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids used this principle for a food and beverage client. We stripped away jargon and focused on the core brand message—natural ingredients—in a minimalist animated video, leading to a 15% lift in brand awareness.

Actionable: Communicate brand essence through clear, concise messaging.

Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids implemented this for a real estate client. We tailored the animated video's messaging to first-time homebuyers' anxieties, resulting in a 20% increase in lead generation.

Actionable: Address specific audience needs and pain points directly.

Creative Problem-Solving: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this for an e-commerce client. We designed an animated explainer video that simplified the checkout process, leading to a 10% reduction in cart abandonment.

Actionable: Solve customer problems through intuitive and user-friendly design.

Memorable Branding: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook. Advids leveraged this for a non-profit client. We crafted a heartwarming animated story that resonated with viewers, generating a 30% increase in donations.

Actionable: Create emotionally resonant stories that inspire audience action.

Why Advids for Brand Animated Video?

At Advids, we create high-quality, original Brand Animated Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success helps transform your vision into compelling and effective animation.

Unlocking the Power of Animated Storytelling:

Customized Brand Animated Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Brand Animated Video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Brand Animated Video. Out of these, over 315 projects have been specifically focused on Brand Animated Video, showcasing our dedicated expertise in this area.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, from startups to Fortune 500 companies.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.

A Partnership Built on Collaboration:

Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Animated Videos.

Ready to unlock the potential of Brand Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Animated Video?

A brand animated video is a powerful storytelling tool that uses animation to bring a brand's narrative to life. Unlike traditional videos, animation allows for greater creativity and flexibility, enabling brands to convey complex ideas, evoke emotions, and build lasting connections with their audience.

Brand animated videos can be used for a variety of purposes, such as explaining a product or service, showcasing brand values, telling a customer story, or simply entertaining viewers. They can be used across different platforms, including websites, social media, and email marketing, to reach a wider audience and create a consistent brand experience.

What do top Brand Animated Videos have in common?

Engaging Visuals - Visually captivating and memorable.

2D Animation - A classic and versatile style.

3D Animation - Offers realistic and immersive visuals.

Motion Graphics - Dynamic and eye-catching visuals.

Whiteboard Animation - Simple and effective for explaining concepts.

Mixed Media - Combines different animation styles for a unique look.

Storytelling - A compelling narrative that resonates with viewers.

Character Design - Memorable and relatable characters.

Color Palette - Reflects the brand's personality and values.

User-Generated Content - Authentic and engaging content from customers.

Personalized Content - Tailored to specific audience segments.

Educational Content - Informative and engaging videos that showcase expertise.

What makes Brand Animated Video effective?

Remarkably, brand animated videos are a powerful tool for engaging audiences and achieving marketing goals. They are driven by a combination of creative storytelling, captivating visuals, and a deep understanding of the target audience.

Effectively, brand animated videos can simplify complex information, making it easier for viewers to understand and retain. They can also evoke emotions, building a stronger connection with the audience and fostering brand loyalty.

Ultimately, brand animated videos are a versatile and effective marketing tool that can help brands achieve their objectives and build lasting relationships with their customers.

How long should your Brand Animated Video be?

Considerably, the ideal length of a brand animated video depends on several factors, including the purpose of the video, the target audience, and the platform where it will be shared.

Generally, shorter videos are more effective for social media, while longer videos may be better suited for websites or YouTube. It's important to strike a balance between providing enough information to engage viewers and keeping the video concise and attention-grabbing.

Pre-Production Questions

What is the primary objective of the video?

Who is the target audience for the video?

What platform will the video be shared on?

What is the overall tone and style of the video?

What is the budget for the video?

What is the timeline for the video?

What is the desired call to action?

How to create Brand Animated videos?

Consistently, the creation of brand animated videos involves a multi-step process that requires careful planning, creative execution, and a deep understanding of your target audience.

Effectively, the process begins with a clear understanding of your brand's message, values, and target audience. From there, you can develop a compelling narrative, design engaging visuals, and choose the right animation style to bring your story to life.

Pre-Production

Define brand objectives

Develop a storyboard

Choose animation style

Production

Scriptwriting

Voiceover recording

Animation creation

TASK 6

Production (Continued)

Music and sound effects

Editing and post-production

Video optimization

Case Study: Airbnb Uses Video to Enhance User Experience

How brand animated video examples are curated?

We dove deep into brand animated videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand animated videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Messaging Evaluating clarity, consistency, and impact of the brand message conveyed.
7.Emotional Resonance Analyzing the video's ability to evoke desired emotions and connect with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand animated video examples 2024, n=13636 videos within duration <3 mintues, across industries.