Picture this a killer marketing campaign, poised for success, then *poof* gone A picture is worth a thousand words, right? And a moving picture? Well, that's where the magic happens. In today's goldfish-attention-span world, connecting with your audience is like trying to catch smoke. But fear not, there's a secret weapon brand animated videos. Giants like Google, Apple, and Dropbox use them, and the results? Let's just say they're impressive. Want to know how impressive? Let's look at the numbers.
- Videos will account for 82% of all consumer internet traffic by 2025.
- 88% of marketers agree that video has improved their ROI.
- YouTube users are 3x more likely to watch a tutorial than read instructions.
These stats highlight the undeniable power of video, and animation takes it a step further by adding a layer of engagement and memorability. Let's dive in and explore 30 Captivating Brand Animated Video examples to unlock actionable insights and elevate your video marketing game.
1. Mastercard Brand Animation Video
Duration : 1 minute and 16 seconds
In a world brimming with transactions, Mastercard's Brand Animated Video showcases their innovative approach to payments. This captivating animation takes viewers on a global journey, highlighting the ease and security of Mastercard's solutions in everyday life. From online grocery shopping via a smart fridge to mobile payments at market stalls, each scenario resonates with viewers.
The minimalist flat design and vibrant color palette, mirroring Mastercard's branding, create a visually appealing experience. The animation deftly illustrates how Mastercard seamlessly connects people and businesses across borders, facilitating 56 billion transactions annually. This impressive feat is further emphasized by the depiction of smart city integration and global financial inclusion.
How to plan and optimize Brand Animated Videos?
Visual Storytelling: "If you can dream it, you can do it." - Walt Disney. Advids embraced this philosophy for a healthcare client. We translated complex medical procedures into easily understandable visuals for patient education, boosting their video completion rate by 25%.
Actionable: Simplify complex information through clear and engaging visuals.
Brand Authenticity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids used this principle for a food and beverage client. We stripped away jargon and focused on the core brand message—natural ingredients—in a minimalist animated video, leading to a 15% lift in brand awareness.
Actionable: Communicate brand essence through clear, concise messaging.
Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids implemented this for a real estate client. We tailored the animated video's messaging to first-time homebuyers' anxieties, resulting in a 20% increase in lead generation.
Actionable: Address specific audience needs and pain points directly.
Creative Problem-Solving: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this for an e-commerce client. We designed an animated explainer video that simplified the checkout process, leading to a 10% reduction in cart abandonment.
Actionable: Solve customer problems through intuitive and user-friendly design.
Memorable Branding: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook. Advids leveraged this for a non-profit client. We crafted a heartwarming animated story that resonated with viewers, generating a 30% increase in donations.
Actionable: Create emotionally resonant stories that inspire audience action.
Why Advids for Brand Animated Video?
At Advids, we create high-quality, original Brand Animated Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success helps transform your vision into compelling and effective animation.
Unlocking the Power of Animated Storytelling:
Customized Brand Animated Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Brand Animated Video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Brand Animated Video. Out of these, over 315 projects have been specifically focused on Brand Animated Video, showcasing our dedicated expertise in this area.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, from startups to Fortune 500 companies.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Animated Videos.
Ready to unlock the potential of Brand Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
Case Study: Airbnb Uses Video to Enhance User Experience
Airbnb, a global online marketplace for lodging and tourism experiences, wanted to improve user experience and engagement on their website. Airbnb incorporated video throughout their website, including Property Tour Videos, neighborhood guides, and travel inspiration videos. These videos provided users with a more immersive and engaging experience, helping them better understand the platform and make informed booking decisions.Challenge
Solution
Results
How brand animated video examples are curated?
We dove deep into brand animated videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand animated videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Messaging Evaluating clarity, consistency, and impact of the brand message conveyed.
7.Emotional Resonance Analyzing the video's ability to evoke desired emotions and connect with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, brand animated video examples 2024, n=13636 videos within duration <3 mintues, across industries.
