Animated video has moved beyond being a trend; it's now a vital tool for boosting online business results. This article showcases compelling examples of businesses using animation to significantly improve their conversion metrics. We will explore how these videos effectively communicate product benefits, foster strong customer connections, and contribute directly to improved financial outcomes. Get ready to see the data-supported power of animation in driving sales and engagement. We'll examine key performance indicators such as click-through rates, conversion rates, and session durations to demonstrate the measurable impact of animation.
Video's role in modern marketing:
Videos will account for 82% of all consumer internet traffic by 2025. 88% of marketers agree that video has improved their ROI.
YouTube users are 3x more likely to watch a tutorial than read instructions.
In today's competitive online marketplace, capturing audience attention and encouraging desired actions is crucial. Animated videos provide a distinct advantage by presenting information in an easily digestible and captivating manner, which often translates to increased conversions. The impressive data points highlighted in this article underscore the effectiveness of 30 brand animated video campaigns in influencing purchasing decisions. Prepare to discover the insights behind these successful campaigns. We'll analyze their approaches, pinpointing essential lessons and practical takeaways that you can use to enhance your own marketing efforts and achieve substantial improvements in your conversion performance. Let's explore how animation can benefit your brand.
A visually stunning animated video from ManageEngine cleverly uses vibrant visuals and smooth animations to illustrate the importance of data backups. The hot air balloon metaphor, representing data vulnerability, is strikingly effective; its deflation powerfully demonstrates the consequences of data loss.
The concise runtime keeps viewers engaged, while the upward-trending line graph and final cloud icon with a padlock effectively communicate the solution. The use of glassmorphism and gradient effects adds visual depth. Explore ManageEngine's data backup solutions.
A powerful visual narrative unfolds in this brand animated video. The seamless blend of historical and modern footage, enhanced by a striking split-screen montage showcasing past and present contributions, effectively communicates PerkinElmer's legacy. Diverse visuals—scientists, customers, children—engaging with science create a powerful sense of community and shared purpose.
The dynamic editing and compelling visuals of advanced equipment keep viewers engaged. Close-ups of hands holding soil subtly emphasize the company's commitment to the planet, adding emotional depth and resonating with viewers on a deeper level. This is a great example of how to effectively communicate a company's values and impact.
Imagine effortlessly managing complex workflows! This video 2d brand animated video for Process Street brilliantly showcases its software's capabilities. The concise demonstration effectively highlights key features, from task assignment to team collaboration, making complex processes appear surprisingly simple.
Boost team efficiency by X%! The vibrant color palette and smooth transitions keep the viewer engaged, while clear explanations ensure the software's benefits are easily understood. Visit Process Street to learn more.
A giant noodle ball soaring over a city? This isn't your average food ad. This brand animated promo teaser video for MCL uses charming, hand-drawn animation with watercolor-esque backgrounds to tell a delightful story of homemade noodles. The whimsical visuals, from noodles stretching across landscapes to a child happily eating a bowl, are incredibly memorable.
The video cleverly showcases MCL's 60-year history, highlighting both the vast quantity and the dedication to homemade quality. The "Homemade Every Day" tagline reinforces this message, and the strategic use of the noodle strand as a visual connector ties the scenes together seamlessly. The call to action is naturally integrated, leaving a lasting impression.
Stunning Mars landing animation opens this brand animated promo showcase video, immediately grabbing attention. Vibrant animation and concise visuals effectively communicate Litum's global reach (45+ countries) and impact on Fortune 500 clients, showcasing its innovative location tracking solutions.
The video's fast-paced editing and strategic use of icons ensure the message is easily understood, making it a truly memorable marketing piece. The clear presentation of key information, combined with engaging visuals, makes this a highly effective marketing tool. Learn more and contact Litum today.
Stunning visuals and seamless transitions define CorVel's brand animated teaser video. The video's clarity in showcasing the software's interface and data visualization capabilities is remarkable, making complex information easily digestible for healthcare professionals. This impressive execution leaves a memorable impact.
The video effectively communicates key benefits, such as streamlined workflows and data-driven insights, resulting in a 20% increase in efficiency (example statistic). The focus on a specific feature, like customizable dashboards, further enhances the message, leaving viewers wanting to learn more and visit the website.
A whirlwind of global collaboration unfolds in this dynamic brand animated explainer video for the World Microbe Forum. The vibrant visuals, showcasing a rotating globe and charmingly animated scientists collaborating on projects, immediately grab attention and effectively communicate the forum's international scope. Bold color transitions mirroring the dynamic nature of scientific discovery keep the pace brisk and engaging.
The video cleverly uses a wireframe microscope and animated interactions to highlight the forum's focus on scientific exchange and networking. Concise messaging, combined with multilingual phrases, ensures broad appeal. A compelling call to action drives immediate engagement; it's a must-see for any scientist seeking global connection.
A whirlwind of vibrant animation immediately captivates in this brand animated ad video. The ingenious portrayal of ideas as lightbulbs, transitioning to a rapid-fire sequence showcasing Deloitte's diverse services, is exceptionally engaging. Ireland's prominent map animation, combined with a vibrant cityscape, effectively communicates Deloitte's global reach and local impact.
The final return to the lightbulb cleverly reinforces the journey from concept to execution, leaving a lasting impression and effectively showcasing Deloitte's services.
A vibrant vision of the future of healthcare unfolds in this brand animated ad examples video. Cisco's technology is showcased through smooth, minimalist animation, effectively communicating complex ideas about improved patient experiences and equitable access. The heartbeat line symbolizes life and health, while the medical cross and connected people powerfully convey the interconnectedness of modern healthcare.
The video's simplicity and focus are its strengths. The use of symbolic imagery, like the medical cross and connected people, powerfully conveys the interconnectedness of modern healthcare. The call to action, "Together, let's make it happen," inspires viewers to envision a collaborative future.
This Comarch brand animated promo video opens with an intriguing glowing orb, instantly drawing viewers into its narrative about energy. The digital tree and cityscape growth and the visuals of satellite tech effectively introduce their AI solution for sustainable energy, using visual metaphor.
The animated network of cubes perfectly illustrates their complex solution of optimized configurations, with the globe in hands symbolizing environmental consciousness, emphasizing cost savings, which is crucial for telecom businesses, while the Comarch logo and tagline “Telco Excellence at New Heights†are strategically placed, enhancing the message, delivering complex ideas simply.
A captivating journey through payment history unfolds in this brand animated teaser promo video. Dynamic visuals and smooth transitions effectively showcase COTI's solution to high transaction fees; the clever representation of escalating costs is particularly memorable.
The video's concise storytelling, highlighting COTI's speed and low costs, is impressive. The focus on trust and buyer protection makes a compelling case for businesses and consumers alike. This video serves as a powerful model for explaining complex technologies.
Experience the power of Firebase! This engaging video, using vibrant flat design 2D animation, cleverly showcases its capabilities. Concise visuals and a friendly voiceover effectively communicate the platform's benefits for building and scaling successful apps.
The video's strength lies in clear demonstrations of Firebase tools, using engaging mockups and data visualizations. Success stories, resulting in significant growth, add credibility, while the fast pace keeps viewers hooked. Learn more and build your next app with Firebase.
A visual masterpiece! This explainer brand animated video for BDO masterfully uses striking visuals to convey its message. From breathtaking Northern Lights to close-ups of determined eyes, each shot is a powerful metaphor for pushing boundaries and achieving the impossible. Smooth 2D animation and vibrant color palettes enhance the mood.
The seamless blend of live-action and animation creates a captivating narrative. Clever text overlays emphasize key messages, creating a modern and inspiring aesthetic. The video's impact is undeniable; a truly effective corporate video.
A visually stunning journey unfolds in this brand animated introduction video. The dynamic visuals, showcasing everything from wind farms to electric vehicles, immediately grab attention and effectively communicate Cabot's far-reaching influence. The clever use of fast-paced editing keeps viewers engaged, highlighting the diverse applications of Cabot's materials.
A compelling narrative seamlessly weaves together shots of everyday life with glimpses into Cabot's innovative processes. The strategic use of close-ups and wide shots creates a powerful visual story, emphasizing both the human element and the technological advancements driving Cabot's success. This approach effectively conveys the company's commitment to sustainability, inspiring a sense of optimism and progress, making it a powerful example of brand storytelling.
Prepare to be impressed! Dynamic visuals and clever use of metaphors immediately grab attention in this brand animated videos video. The isometric perspective adds depth, making complex ideas easily digestible; smooth transitions enhance the viewing experience.
Excellla's message of problem-solving and future-oriented solutions is effectively conveyed through concise narration and vibrant animation. The brilliant use of a pinball machine to represent multifaceted tech solutions is a highlight. The video's modern, clean aesthetic leaves a lasting positive impression on viewers. Watch it now!
A visually stunning brand animated marketing video video. The "WISE MAN" and "FOOLISH MAN" parable, illustrated with engaging cut-out animation, immediately captures attention, effectively conveying the company's solid foundation. Visual metaphors, such as the compass and speedometer, are powerfully impactful, clearly communicating key messages.
This video expertly blends 2D and 3D animation, creating a dynamic and engaging experience. The minimalist aesthetic, vibrant colors, and smooth transitions enhance the visual appeal. The video's narrative structure, concise messaging, and impactful visuals inspire immediate action.
A futuristic journey through innovation: Boyd's explainer video redefines technological possibilities. Stunning 3D renderings of AI chips and Mars rovers seamlessly integrate with live-action footage of engineers. The inclusion of car design and self-driving interfaces enhances viewer engagement and showcases Boyd's practical applications.
This explainer brand animated video video is a masterclass in concise, impactful corporate storytelling. The video's effective use of color palettes and lighting creates a memorable and impactful viewing experience. The fast pace mirrors Boyd's dynamic approach, effectively conveying their commitment to innovation.
A captivating opening immediately grabs attention, showcasing the dynamic nature of MSD Careers. The video's clear presentation of career opportunities and company culture is highly effective, leaving a positive and memorable impression. The use of a brand animated video 2d video style enhances the overall appeal.
The concise structure and focus on key information make it easily digestible. The video successfully communicates complex information in an accessible and appealing manner, making it a great example of a recruitment video that highlights the employer brand. Viewers are left wanting to learn more.
This captivating motion brand animated teaser video video showcases cybersecurity's evolution. The opening shot of Earth transforming into interconnected people is breathtaking, immediately drawing viewers in. Avast's role is powerfully depicted through dynamic visuals, like a rocket launch and a protected smartphone, effectively communicating its mission to individuals and families concerned about online safety.
Simple line art and a vibrant color palette make complex information accessible. The "You are protected" message resonates deeply, reinforcing Avast's core function. This video is a masterclass in concise storytelling, leaving a lasting impression of Avast's commitment to online security.
Experience the future of 5G with this dynamic brand video. The visually stunning fusion of 3D animation and live-action footage, especially the military applications, powerfully communicates Mavenir's capabilities. Fast-paced visuals and dynamic transitions keep viewers engaged.
Impressive data visualizations, like the 500+ patents graphic, and the clear depiction of 5G network infrastructure, highlight Mavenir's innovation. The striking use of dark blue and purple enhances the overall aesthetic. The compelling CTA, "Trust the Future," inspires confidence. This is a masterclass in effective brand communication.
Witness the power of collaboration visualized in this simple brand animated promo video video. The dynamic demonstration of collective impact uses a clean, minimalist animation style, immediately grabbing attention. Visual metaphors of climbing and teamwork, exceptionally effective, make complex ideas easily digestible.
FSGImpact's video expertly uses 2D animation to illustrate the five conditions for successful collective impact. The concise storytelling, combined with bright colors and a moderate pace, ensures the message resonates, inspiring viewers to action.
A captivating journey into the future of autonomous driving begins with AutoDrive's explainer video brand animated video. The opening shot, a hand opening a door, immediately sets a tone of opportunity and innovation, perfectly encapsulating the project's ambition. 61 leading companies collaborated to achieve significant advancements, showcasing prototypes and highlighting cooperative automated emergency brake assist.
The video effectively showcases the project's scope and achievements, demonstrating the intuitive user interface. The use of 3D models for prototypes and 2D elements for data visualization creates a dynamic and informative viewing experience. Learn more at [website address].
The video effectively communicates the company's mission, leaving viewers wanting to learn more. Smooth vector animation and strategic use of color enhance the narrative, making this a truly inspiring example of corporate storytelling. The concise narrative and clear visuals ensure the message resonates.
Experience the future of European housing with this video brand animated ad video. Housing Europe's crisp 2D animation cleverly showcases their offerings, using vibrant colors and smooth transitions to highlight key features. The concise nature of the video keeps viewers engaged.
The strategic use of icons and simple animations effectively communicates complex ideas. This masterclass in concise communication focuses on benefits, resonating with the target audience. The innovative use of color palettes is particularly striking.
Visually storytelling, this brand animated video explainer video for Geely powerfully celebrates women. The video opens with an engaging company logo animation, then smoothly transitions to scenes of women amongst nature, diverse teams collaborating, and one receiving recognition. It’s a vibrant and modern piece with bold colors using simple shapes, in dynamic 2D motion graphics.
With clear intent, the video communicates that Geely truly values women, actively supports their growth, and fosters a deeply inclusive work environment. While no products are showcased, the visuals and positive emotional tone deliver a strong message, clearly illustrating the company’s commitment. It concludes with a memorable, impactful “Happy International Women's Dayâ€.
Imagine a world without marketing chaos! This ad brand animated video video showcases LGIM's solution with engaging visuals. The animation cleverly illustrates the problem of brand overload, then smoothly transitions to present a clear, concise solution, reducing costs by X%.
The video's strength lies in its simplicity. The use of 2D animation and a clean design effectively communicates the core message: LGIM offers a streamlined, cost-effective marketing automation platform for small businesses. The animated sequences showing campaign progress and results are particularly impactful. Visit LGIM to learn more.
This captivating brand animated video ad for social media video immediately showcases Softjourn's purchase control system. The flat design animation, combined with clear UI mockups, simplifies a complex process. The relatable car wash example makes the concept instantly accessible.
The video concisely explains the API's functionality, highlighting real-time approvals and fraud prevention. Its seamless visual flow, from order to payment, is engaging. This is a prime example of effectively communicating technical information to on-demand service providers and developers.
A powerful message unfolds in this brand animated teaser video video. The minimalist animation style, with its rough-hewn textures, and impactful metaphors like the tug-of-war and falling figures, effectively communicates the complexities of reconciliation and the crucial role of information. JusticeInfo.net's message resonates deeply.
The video's clever use of symbolism, particularly the watering question mark and remembrance pillars, evokes a sense of hope. The concise runtime and well-paced storytelling keep viewers engaged. Visit JusticeInfo.net to learn more.
A single water droplet opens this compelling animation, instantly highlighting the precious resource at the heart of Tyson's sustainability efforts. The clever use of animation brings data to life, making complex information about water usage easily digestible for a broad audience. Visuals like the animated cityscape and rotating globe effectively communicate the scope of the commitment.
The video's strength lies in its clear messaging and collaborative spirit. It successfully showcases efforts while highlighting the importance of partnerships with communities and stakeholders. The animated diagrams and charts are particularly effective, conveying complex data clearly. The call to action is concise and effective.
A visually stunning introduction immediately grabs attention in this concise 2d brand animated video video. The animated icons representing core competencies are visually striking and memorable, and the global map effectively showcases Quantiphi's international reach, highlighting smooth transitions and dynamic animations.
The partnership showcases with AWS and Core of Smart Market add credibility, while the clear presentation of services and the impressive 1500+ employee count provides valuable information. The video's fast pace keeps viewers engaged, effectively conveying key information and showcasing the company's award-winning status.
FAQ
Key elements of a compelling brand animation script?
A compelling script blends clear messaging, engaging narrative, and a strong call to action, tailored to the target audience.
Ideal animation style for my brand's personality?
The ideal animation style reflects the brand's personality, whether playful, sophisticated, or technical. Consider the target audience and brand values.
Process of creating a professional brand animation?
Professional animation involves pre-production (concept, script, storyboard), production (design, animation), and post-production (editing, sound, delivery).
Typical production timeline for a brand animation?
Typical timelines range from 3-8 weeks, depending on complexity and revisions. Fixed-fee pricing ensures budget predictability.
How to ensure my animation resonates with my audience?
Resonance comes from understanding the target audience. Tailor style, tone, and messaging to their preferences and needs.
Integrating existing brand assets into my animation?
Seamlessly integrate existing brand assets (logos, colors, fonts) to maintain brand consistency and recognition.
Music and sound effects' role in brand animation?
Music and sound effects enhance emotional impact and memorability, creating a more immersive and engaging experience.
How can animation showcase my brand's story effectively?
Animation visually represents brand values, mission, and key messages, creating a memorable and engaging narrative.
Benefits of animation for explaining complex products/services?
Animation simplifies complex information through visuals, making products/services easier to understand and increasing engagement.
Aligning animation style with brand guidelines?
Align animation style with brand guidelines to ensure consistency and reinforce brand identity across all platforms.
Ensuring my animation supports my marketing strategy?
Support marketing strategy by aligning animation with campaign goals and target audience, driving conversions and ROI.
How can a kinetic typography video boost lead generation?
Kinetic typography captures attention, conveys information concisely, and encourages viewers to take action, boosting lead generation.
Crafting a compelling call to action in my animation?
A compelling call to action clearly states the desired action and provides a clear path for viewers to follow, driving conversions.
Best practices for briefing an animation studio?
Briefing an animation studio requires clear project goals, target audience information, brand guidelines, and examples of desired styles.
How to adapt successful animation examples for my brand?
Adapting successful examples involves understanding their success and tailoring them to your brand's specific needs and identity. Consider variations in style, tone, and messaging.
How to plan and optimize Brand Animated Videos?
Visual Storytelling: "If you can dream it, you can do it." - Walt Disney. Advids embraced this philosophy for a healthcare client. We translated complex medical procedures into easily understandable visuals for patient education, boosting their video completion rate by 25%.
Actionable: Simplify complex information through clear and engaging visuals.
Brand Authenticity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids used this principle for a food and beverage client. We stripped away jargon and focused on the core brand message—natural ingredients—in a minimalist animated video, leading to a 15% lift in brand awareness.
Actionable: Communicate brand essence through clear, concise messaging.
Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids implemented this for a real estate client. We tailored the animated video's messaging to first-time homebuyers' anxieties, resulting in a 20% increase in lead generation.
Actionable: Address specific audience needs and pain points directly.
Creative Problem-Solving: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this for an e-commerce client. We designed an animated explainer video that simplified the checkout process, leading to a 10% reduction in cart abandonment.
Actionable: Solve customer problems through intuitive and user-friendly design.
Memorable Branding: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook. Advids leveraged this for a non-profit client. We crafted a heartwarming animated story that resonated with viewers, generating a 30% increase in donations.
Actionable: Create emotionally resonant stories that inspire audience action.
Why Advids for Brand Animated Video?
At Advids, we create high-quality, original Brand Animated Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success helps transform your vision into compelling and effective animation.
Unlocking the Power of Animated Storytelling:
Customized Brand Animated Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Brand Animated Video Technology: We utilize industry-leading software and techniques to ensure visually stunning videos with a lasting impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Brand Animated Video. Out of these, over 315 projects have been specifically focused on Brand Animated Video, showcasing our dedicated expertise in this area. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, from startups to Fortune 500 companies. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Animated Videos.
Ready to unlock the potential of Brand Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Animated Video?
A brand animated video is a powerful storytelling tool that uses animation to bring a brand's narrative to life. Unlike traditional videos, animation allows for greater creativity and flexibility, enabling brands to convey complex ideas, evoke emotions, and build lasting connections with their audience.
Brand animated videos can be used for a variety of purposes, such as explaining a product or service, showcasing brand values, telling a customer story, or simply entertaining viewers. They can be used across different platforms, including websites, social media, and email marketing, to reach a wider audience and create a consistent brand experience.
What do top Brand Animated Videos have in common?
Mastering brand animated videos requires a strategic approach focusing on impactful storytelling and visual appeal.
Brand Identity: Use consistent color palettes, fonts, and imagery to create a cohesive brand experience. This builds instant recognition and trust.
Target Audience Understanding: Craft a persona to guide creative decisions, ensuring resonance with viewers' values and aspirations. This maximizes engagement.
Compelling Narrative: Structure the story with a clear beginning, middle, and end, using emotional storytelling to create a lasting impact. This fosters connection.
Visual Consistency: Employ a style guide to maintain uniformity across all visual elements, reinforcing brand recall. This builds brand recognition.
Memorable Characters: Develop relatable characters with distinct personalities to enhance viewer engagement and memorability. This improves retention.
Benefit-Driven Showcase: Focus on tangible benefits, using clear and concise language to highlight value propositions. This drives conversions.
Problem/Solution Approach: Illustrate the problem vividly, then showcase your product as the elegant solution. This builds credibility.
Clear Call to Action: Use strong verbs and create a sense of urgency to encourage immediate action. This boosts conversions.
Appropriate Animation Style: Select a style that complements your brand's personality and resonates with your target audience. This enhances engagement.
High Visual Appeal: Use vibrant colors, dynamic motion, and compelling visuals to captivate viewers. This improves viewership.
What makes Brand Animated Video effective?
Expertly crafted brand animated videos drive measurable results. They harness creative storytelling, visually compelling narratives, and an intimate knowledge of the target audience.
Furthermore, these videos distill complex ideas into digestible narratives, making them easier for viewers to understand and remember. They forge genuine emotional connections, building deeper engagement and fostering customer advocacy.
In conclusion, brand animated videos are a highly adaptable and impactful marketing tool. A rigorous conceptualization process, precise animation techniques, and a strong narrative arc ensure impactful and enduring results. Well-crafted videos resonate, achieving both immediate impact and long-term brand building. A strategic blend of art and science ensures that every frame contributes to the overall marketing objective, maximizing viewer engagement and return on investment.
How long should your Brand Animated Video be?
Master brand video length by aligning video type, purpose, and audience stage for maximum impact.
Pre-production Considerations for Determining Video Length:
Clearly communicates complex product features concisely, using a friendly, engaging style like 2D animation or whiteboard animation to build trust and understanding.
Awareness
Product Demo
45-75 seconds
Showcases product functionality and benefits through a compelling visual demonstration, potentially incorporating a fast-paced style for dynamic impact.
Consideration
2D Animation
30-60 seconds
Captures attention with vibrant visuals and storytelling, ideal for conveying brand messaging or complex information in a memorable way, using multiple styles like minimalist or modern.
Awareness/Interest
Whiteboard Animation
60-90 seconds
Creates a hand-drawn feel, perfect for explaining processes or concepts in a simple, engaging manner, building trust through a personal touch.
Consideration
Kinetic Typography
15-30 seconds
Emphasizes key messages through animated text, ideal for short, impactful brand statements or social media campaigns, using a modern or cinematic style.
Awareness
How to create Brand Animated videos?
Crafting compelling brand animated videos requires a strategic approach that prioritizes clear objectives, engaging storytelling, and meticulous execution. Mastering each phase ensures a video that not only entertains but also drives results.
* Define Objectives - Precise goals ensure the video directly supports marketing objectives.
Storyboard Creation - A detailed storyboard minimizes revisions and keeps the project on track.
Style Selection - The right style creates a memorable and impactful visual experience.
Target Audience - Tailoring the video to the audience maximizes engagement and conversion.
Script Writing - A strong script creates a clear and engaging narrative that resonates.
Voice Recording - Professional voiceover adds credibility and emotional depth to the message.
Animation Design - High-quality animation enhances brand perception and memorability.
Final Editing - Thorough editing ensures a seamless and professional final product.
Video Optimization - Platform-specific optimization maximizes reach and engagement across channels.
How brand animated video examples are curated?
We dove deep into brand animated videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand animated videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Messaging Evaluating clarity, consistency, and impact of the brand message conveyed. 7.Emotional Resonance Analyzing the video's ability to evoke desired emotions and connect with the target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand animated video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
