30 Brand Awareness Explainer Video Examples To Increase Brand Awareness

Lights, camera, action for your brand! Ever feel like your marketing messages vanish into the digital void? It's a common struggle, but there's a secret weapon: explainer videos. They're not just trendy, they're transformative. Think of them as your brand's superhero, cutting through the noise and captivating your audience. After all, a picture is worth a thousand words, and a video? Well, you do the math. Ready to see the impact? The numbers speak for themselves.

• Over 80% of all video transacting happens via programmatic video ads.
• 67% of businesses consider their own website as the best place to distribute videos.
• Posts with a video get 10x more engagement than those without video.

These stats highlight the power of video, especially on owned platforms, and the potential for massive engagement. Brand awareness explainer videos can be the key to unlocking this potential, transforming casual viewers into loyal brand advocates. Let's dive in and explore 30 Inspiring Brand Awareness Explainer Video examples to uncover actionable strategies and ignite your brand's visibility.

1. CRRC Brand Awareness Motion Graphics Video

This Brand Awareness Explainer Video for Blue Yonder is a testament to the power of visual storytelling in B2B marketing. The video opens with a striking depiction of warehouse inefficiency, immediately establishing a relatable pain point for viewers. The transition to the sleek and intuitive interface of Warehouse Tasking creates a sense of relief and possibility.

The smart use of a blue and white color scheme reinforces Blue Yonder’s brand identity without overwhelming the visuals. The clever visualization of machine learning algorithms and capacity smoothing, coupled with the promise of a 10% increase in pick rates, offers a compelling case for the software’s effectiveness. This explainer is a great inspiration for anyone looking to demonstrate the impact of a complex software solution.

2. COTI Minimal Brand Awareness Video - Build brand awareness implicitly

From bartering animals to trusting banks, the evolution of payments has been remarkable. This Brand Awareness Explainer Video cleverly animates this journey, highlighting the hidden costs of traditional systems. The escalating piles of coins underscore how transaction fees impact the prices we pay.

Coti offers a digital currency solution, eliminating these burdens. The visualization of Coti as glowing blue cubes, seamlessly transitioning into its logo, is impressive. This visual journey culminates in a handshake, symbolizing the trust-based system. Coti: a refreshing take on finance, placing control back in the hands of the people.

3. Sanofi Brand Awareness Explainer Video

This Brand Awareness Explainer Video excels at communicating a complex topic with clarity and empathy. Sanofi Genzyme's animation skillfully portrays the journey of a person seeking diagnosis for a rare disease, highlighting the uncertainty and frustration experienced by those affected. The video's minimalist 2D design, combined with subtle sound effects and an uplifting soundtrack, creates an engaging narrative that resonates with viewers.

The impactful statistics presented further emphasize the global scale of the issue, transforming a potentially obscure subject into a call for action. This approach effectively positions Sanofi Genzyme as a champion for rare disease research, inspiring viewers to learn more and contribute to the cause. The overall presentation is a powerful example of how to combine design, storytelling, and information to make a lasting impression.

4. Excella Animated Brand Explainer Video

If you're seeking a modern and compelling Brand Awareness Explainer Video, look no further than this example by Excella. The video addresses the ever-present challenge of navigating the fast-paced world of technology. What's truly captivating is the use of isometric animations, making complex concepts easily digestible.

The vibrant colors and smooth transitions create a visually engaging experience, while the confident voiceover reinforces Excella's expertise. The video concludes with a strong call to action: Solve and evolve – a message that resonates with businesses seeking a reliable technology partner to navigate today's challenges and create a brighter future.

5. Boyd

Boyd's Brand Awareness Explainer Video stands out for its strategic use of 3D animation to showcase their expertise in adhesive tape conversion. The video opens with a powerful visual metaphor: human figures representing different life stages, demonstrating how their tapes improve quality of life across age groups. Close-ups of their tapes on medical devices and wearables reinforce their versatility and adaptability.

The streamlined visual narrative, complemented by upbeat music and precise messaging, makes complex technical details easily digestible. The video effectively conveys Boyd's commitment to innovation and quality, highlighting their 90-year legacy and partnership with 3M. It's a compelling example of how a Brand Awareness Explainer Video can elevate a brand's story and create lasting impact.

6. FSGImpact Minimal Brand Explainer Video - Build brand awareness implicitly

FSGImpact is an organization that helps people understand and tackle complex global challenges through collaborative efforts. The video is designed to help people understand the benefits of collective impact, and how it can be a solution for societal issues.

Video Design - The video uses a clean and simple design style with bright, bold colors, minimal text. It uses a combination of flat design and motion graphics to highlight the challenges of global issues and how working together can be an effective solution.

Brand Awareness Video Design - The video uses a combination of animated icons and graphics to illustrate its key points. The narrative of the video highlights the challenges of working on complex global issues. The tone is conversational and positive. The visual design helps to communicate the objective of the video. The bright colors and simple graphics make it engaging and easy to understand.

7. LGIM Simple Brand Awareness Video - Build brand awareness passively

LGIM is a marketing automation solution that helps brands deliver personalized and relevant messages to their audience, making their brand memorable. This video is designed to illustrate the benefits of LGIM's marketing automation solution for brands.

Video Design - The video uses simple yet effective line illustrations that are combined with a clean and minimalist design style, resulting in an engaging Brand Awareness Explainer Video. The video uses a muted color palette with blue and green accents, highlighting the key elements of the brand's marketing automation solution. The overall visual style of the video helps convey the LGIM's brand identity as a modern and innovative technology solution.

The visual style of the video clearly communicates the objective of the video, which is to showcase the capabilities of LGIM's marketing automation solution. The video uses simple visuals to explain complex concepts like marketing automation, data analysis, and personalized messaging. This approach makes the video easy to understand and engaging for a wide audience. The video uses a positive and optimistic tone, highlighting the benefits of the LGIM solution. This helps to build trust and confidence with potential customers.

8. Mavenir Visual Brand Awareness Video

Mavenir is building the future of networks. This video is designed to showcase their capabilities and promote their brand.

Video Design - The video uses bright colors and animated graphics to create an engaging experience. It highlights the brand through a world map with a futuristic digital design, showcasing the company's 5G capabilities with 3D text.

This video is a Brand Awareness Video for SaaS that is modern, innovative, and dynamic. It communicates expertise in technology innovation and ambition to shape the future of networks. The use of bold graphics, vibrant colors, and dynamic animation creates a powerful and impactful visual experience.

9. Pinkerton

This video is designed to showcase how the company uses data science and its experience to create a valuable and actionable resource.

Brand Awareness Video Design - The video uses puzzle pieces to symbolize that the company is bringing together data from various sources to create a comprehensive view of crime. The use of 3D graphics and a stylized font gives the video a modern feel, and the animation is smooth and professional.

The animation helps build a narrative around the value proposition of the Crime Index. The video begins with a chaotic scene, reflecting the overwhelming volume of data agencies collect. The data is then organized and visualized, highlighting the company's ability to provide clarity and actionable insights.

10. FinGo

FinGo is a next-generation identity authentication solution, designed to connect people, places and businesses to a more secure world. The video is designed to introduce FinGo to the audience and promote its benefits.

Video Design - The video features a simple yet effective design style with bold colors and illustrations. The consistent use of the red and blue color scheme, the globe graphic, and the finger-based authentication imagery reinforce brand awareness. This combination of design elements contributes to a Top Brand Explainer Video.

The video utilizes bright and vibrant colors, visually engaging illustrations and graphics. It successfully conveys the concept of seamless access and security through simple, easy-to-understand visuals, creating a positive and optimistic tone for the brand. The video seamlessly integrates the finger-based authentication process with various real-life scenarios, highlighting how FinGo can simplify everyday tasks. This approach effectively communicates the value proposition and drives the overall goal of the video.

11. Acuity

Acuity is a company that helps organizations evolve and transform. The video is designed to communicate this goal by emphasizing the importance of human capital, and the need for growth.

Video Design - The video utilizes a modern and clean Brand Awareness Explainer Video style, incorporating vibrant color gradients of orange and blue with subtle white outlines for the graphics. These elements create a professional and visually engaging look.

The design emphasizes the concept of growth and transformation, reflecting the infinity symbol that is used to represent the company's commitment to these qualities. It portrays an optimistic tone, showcasing the positive outcomes of working with Acuity.

12. Digital Marketing Institute

Digital Marketing Institute is a global leader in digital marketing education. The video is designed to promote their services and help institutions navigate the complexities of the digital learning landscape.

Video Design - The video utilizes a minimalist design style with a clean, white background and bold blue and green icons. This style emphasizes the key messages and ensures that the video is visually engaging and easy to understand. This is a great Brand Awareness Explainer Video, which effectively communicates the company's brand values by using simple yet powerful visual metaphors.

The video effectively communicates the challenges and opportunities facing educational institutions in the digital age. The use of a maze metaphor cleverly illustrates the complex and evolving nature of digital marketing. The animation style is smooth and engaging, creating a dynamic visual experience that complements the video's message. The video emphasizes the importance of effective digital marketing strategies for educational institutions to succeed in the current environment.

13. BDO

This video is designed to attract new talent, showcasing the company's diverse areas of expertise and innovative spirit. It's a powerful tool for attracting new talent, emphasizing the company's commitment to employee growth and success.

Brand Awareness Video Design utilizes a clean and modern design aesthetic, featuring minimalist and sharp graphics. White and gray colors create a distinct visual identity, and the video incorporates professional office settings, cityscapes, and technical imagery to showcase the company's diverse work.

The modern and dynamic design conveys a sense of innovation and progress, appealing to those seeking exciting and challenging career opportunities. The visuals related to the company's areas of expertise establish credibility and showcase its diverse service offerings. This creates a positive and aspirational tone, underscoring the company's commitment to its employees' growth and success.

14. Calendly

Calendly is a scheduling solution designed to help individuals and businesses find time to meet, even across different calendars. This video is designed to showcase a brand refresh and introduce the new look and feel.

Video Design - The video uses bright, modern, and vibrant colors. The animation is light and friendly, with abstract shapes and elements used to represent the new brand aesthetic. It effectively conveys the benefits and features of the product.

Brand Awareness Video Design - The video uses a fun and playful style to communicate the product's core values of simplicity and efficiency. The visual design is cohesive and consistent, aligning with the brand's new image, and successfully conveying the core message of a modern and dynamic platform for scheduling.

15. Geely

This is a Creative Brand Explainer Video, designed to celebrate women, who are integral to the success of the company. It's a celebration of their hard work and dedication, showcasing how they empower the company.

Video Design - The video uses a stylized flat design, with brightly colored illustrations, cartoonish characters, and simple animations. This animated style is simple, easy to understand, and allows the video to focus on its core message: women empower the company.

The use of bold colors and simple animations effectively communicate the celebration of women. The colorful imagery symbolizes the vibrant energy and optimism that these women bring to their work. The video focuses on the many ways women contribute to the growth and success of the company, and the tone is celebratory and inspiring.

16. World Microbe Forum

World Microbe Forum is a global gathering of microbiologists focused on discussing the latest groundbreaking research in microbial sciences. The video is designed to invite viewers to join the forum and learn more about the scientific breakthroughs shaping the future.

Video Design - The video highlights the forum's mission to address humanity's most pressing challenges, using vibrant colors and dynamic graphics. Animated visuals of individuals working on scientific research and attending meetings bring the forum to life. The simplified line art style, paired with the clean color palettes, creates a modern and engaging aesthetic, instantly connecting with the target audience.

This Brand Awareness Explainer Video seamlessly blends visual style with narrative, showcasing the forum as a platform for collaboration and innovation. The dynamic video evokes a sense of excitement and anticipation for the event. The energetic visuals further emphasize the forum's importance as a hub for groundbreaking discoveries and solutions to challenges affecting humanity.

17. HORNE

HORNE is building Wise Firm, their culture, who they are and who they want to be. This video introduces this concept.

Video Design - The video uses a simple, clean design style, graphic elements. Key elements are graphic text, images. This design approach is suitable for Creative Brand Awareness Video. It uses a minimal style, focusing on the message, using clear, bold visuals, with a simple, clear color palette that reflects the brand's values and brand identity.

The visual style communicates the objective of the video by using simple graphics, clean lines. The house on the rock symbolizes a strong foundation, the house on the sand represents a foundation that crumbles during the storm. This graphic representation of the parable of the wise and foolish man clearly conveys the video's message of building a strong and enduring foundation, the importance of a stable foundation. The video emphasizes the importance of stability through a calm, clear, and authoritative tone.

18. U

Integrated Marketing Solutions (U) is a company that specializes in connecting brands with their customers through personalized and relevant communication across multiple media channels. The video is designed to showcase how (U) can help businesses in today's fast-paced digital environment.

Video Design - The video has a modern and clean aesthetic, utilizing bold lines and geometric shapes to represent the various aspects of the (U) solution. The cityscape serves as a background, highlighting the global reach of the company, and the time stamps on the cityscape, Sydney 7:00 PM, adds a personal touch and reinforces the message of connecting with customers across time zones. The use of a hand holding a smartphone emphasizes the relevance of the company's offerings in the digital world. This video is a great Brand Awareness Explainer Video as it communicates the company's core values and its commitment to providing innovative solutions to its customers.

The visual style of the video effectively communicates the objective by using a clear and concise visual language that resonates with the intended audience. The graphics, animation, and use of color create a sense of confidence and trust in the brand. The video's upbeat tone further emphasizes the benefits of partnering with (U), highlighting the ease and effectiveness of the solution. The simplicity of the video ensures that the focus remains on the message and the value proposition that (U) provides.

19. Quantiphi

Quantiphi is a cloud-based software and services company that aims to solve transformational problems in the heart of businesses. This video is designed to showcase Quantiphi's capabilities in the cloud computing space.

Brand Awareness Video Design - The video uses a minimalist style, clean lines, and flat design elements. The color palette is simple, light blue, teal and orange hues. It's a modern, animated explainer video that presents the solution in a visual and engaging way. Animated icons, including a computer, gear, and data server, help to bring the message to life, and communicate the core competencies in a way that is clear and concise.

The visual style of the video, coupled with the animated icons, clearly communicates the scope and value of the services to the viewer. The straightforward narrative, combined with the clean aesthetic, conveys the message about Quantiphi in a professional, yet easy-to-understand tone.

20. Aqua Security

Aqua Security is a cloud-native security platform. The video is designed to demonstrate how security must keep up with the fast pace of development and delivery.

Video Design -
The video is designed with vibrant blue and pink neon graphics against a dark background. This visual style is reminiscent of a futuristic cityscape, emphasizing the speed and efficiency of cloud-native development and security. The repeated use of neon squares and lines creates a sense of energy and motion, making it a compelling Brand Awareness Explainer Video.

The video use of animation and graphics, and its fast-paced editing, effectively communicate the speed and agility of Aqua Security's platform. The futuristic setting and the use of neon lights creates an energetic tone that resonates with the tech-savvy audience of cloud security solutions.

21. MSD Careers

This video is a powerful example of how marketing can drive growth for life-saving products. It showcases the company's commitment to understanding customer needs, fostering innovative partnerships, and educating medical professionals. The video's impact on patients' lives is clear, making it a compelling story for viewers.

Video Design - The video's design is both engaging and informative. Bold colors and simple shapes create a visually captivating experience, while the friendly characters foster a sense of connection with the audience. The smooth animation keeps the information flowing without overwhelming viewers, and the clear text overlays ensure key points are easily grasped.

Top Brand Awareness Video - This video is a great example of how to raise brand awareness. The combination of informative content and captivating design leaves a lasting impression on viewers, promoting a deeper understanding of the company's mission. This video is a must-see for anyone looking to create a compelling brand awareness campaign.

22. CSL

CSL is a global specialty biotherapeutics company that develops innovative biotherapies. The video is designed to showcase the impact that CSL has made in the world by developing life-saving treatments.

Video Design - This Brand Awareness Explainer Video is designed to showcase the impact of CSL's work. The video uses a timeline style to highlight significant milestones in CSL's history. Simple graphics are used to represent CSL's journey, with a clean design and a minimal color palette. The graphics are clean and clear, making them easy to understand. Each milestone is represented with a circle and a line, and the color palette of gray, beige, and purple represents a neutral professional tone. The use of animated timelines is an engaging visual style that helps to tell the story of CSL.

The use of a timeline format is an effective way to communicate CSL's history of innovation and its impact on the lives of patients. The animated style and clean graphics make this a good Brand Awareness Explainer Video. The video's tone is positive and uplifting, and it effectively communicates the company's dedication to improving the quality of life for patients.

23. PGE

PGE is an energy company that provides power to homes and businesses. This video is designed to educate customers about the link between energy use and the type of energy source PGE uses.

Video Design - The video design is simple but effective, with 3D graphics, to highlight the connection between energy use and the type of energy source used. This is a good Brand Awareness Explainer Video that uses minimal text and animation to emphasize the main message.

The visual style uses a combination of animated graphics, text overlays, and a clear voice-over to communicate the key message. This approach is engaging and easy to understand, helping viewers grasp the connection between energy usage and the need for renewable energy sources. The video's tone is informative and friendly, using a conversational style and clear visuals to convey the importance of adjusting energy usage patterns for a more sustainable future.

24. Avast

Avast is a company that strives to make the digital world work for everyone. This video is designed to showcase the company's reach and impact on a global scale.

Video Design - The video utilizes a unique style of animation that combines line art with bright colors and simple graphics. It visually represents the interconnectedness of people across the globe, with a focus on individuals using digital technology. The clean and stylized graphics create a memorable and visually appealing Brand Awareness Explainer Video.

The simple yet effective animation style emphasizes the accessibility and universality of Avast's digital solutions. The use of line art and bright colors creates a playful and friendly tone, reflecting the brand's dedication to empowering people in the digital world. The video's design seamlessly integrates the brand's message into a visually engaging and memorable experience, effectively communicating the company's commitment to a safe and accessible digital world for everyone.

25. Tyson

Tyson is committed to conserving water and supporting their communities and businesses. The video explains how the company is working towards achieving water stewardship through contextual water targets.

Video Design - The video uses a clean, modern graphic style with a strong emphasis on blue and yellow colors, reminiscent of the brand's logo and representing the focus on water conservation. Illustrated graphics depict farms, facilities, and the United States map, conveying a sense of national reach and community impact.

Brand Awareness Video Design - The clean, modern graphics and simple narrative style effectively convey the company's commitment to water stewardship. Impactful visuals like the map of the United States with facilities strategically placed across the map, and the large water droplets, drive the message home. The visuals help viewers understand the company's approach to achieving their water targets and the positive impact it will have on local communities and businesses. The overall tone of the video is confident, optimistic, and informative.

26. Printify

Printify helps small businesses create and sell products online. This video is designed to entice viewers to join the platform by presenting three profitable industries: skincare, supplements, and coffee.

Brand Awareness Video Design - This video is a great example of a small business brand awareness video. It uses minimal design elements and a bright color palette to attract attention. Bold text, animation, and dynamic transitions highlight the benefits of the platform. Product mockups and label customization effectively display the ease of setting up a business.

The use of vivid colors and dynamic graphic design elements create a sense of excitement and energy, which is suitable for the target audience of aspiring entrepreneurs. This upbeat tone successfully communicates the benefits of the platform as a solution for selling products online. The video effectively drives the viewer towards the platform by highlighting the benefits of creating an online business within these highly profitable industries.

27. Noonday Collection

Noonday Collection is a company that creates a marketplace for Artisans around the world by selling handmade jewelry, accessories, and home goods. This video is designed to recruit Noonday Ambassadors to sell these products, and earn a personal commission.

Video Design - This video starts with an animated female figure, designed in a minimalist style. A simple, two-dimensional figure and muted color palette create a clean aesthetic. The background features small, scattered dots that add a subtle element of movement and interest to the otherwise minimalist design. This animation style is well suited to a small business that wants to convey a welcoming, community-driven, and friendly tone.

The video shows the figure interacting with a globe, symbolizing the global reach and impact of the products. The use of imagery emphasizes the idea of change, building a flourishing world, and empowering women. The tone of the video is optimistic, inspiring, and empowering, making it appealing to a target audience of women looking for flexible work opportunities. The visual style of the video is able to clearly communicate the video's goal of recruiting new Ambassadors. The design of the video makes the content engaging and the visual quality is great. The narrative of the video highlights the positive impact that the products have on women around the world.

28. Cisco

Cisco is a technology company that empowers connections to make the future of healthcare a reality. This video is designed to highlight the benefits of a connected, secure, sustainable, and equitable healthcare system.

Video Design - The video employs a minimalist design style with simple graphics and illustrations. This contributes to the effectiveness of the Brand Awareness Video Design. The clean and professional look emphasizes expertise in technology.

The video's narrative effectively communicates the goal by presenting a clear vision of the future of healthcare. A central graphic of a red cross symbolizes the core of the healthcare system, visually connected to various icons representing different aspects of its transformation. The overall tone is optimistic, emphasizing the positive impact of technology on healthcare.

29. Mastercard

Mastercard is a technology company that connects people, businesses, and governments in a digital world. This video is a fantastic example of Brand Awareness Video Design because it's concise and engaging. It uses a simple, clean, and modern animation style to communicate the ease and convenience of using Mastercard products.

Video Design - The video features a limited color palette, primarily yellow, white, gray, and red. The graphics are clear, sharp, and easy to understand. Simple flat shapes, bright colors, and bold lines create a modern, clean aesthetic that effectively communicates the brand.

The visual style is able to communicate the objective of the video by focusing on the ease and convenience of using Mastercard products. The video uses a lighthearted and upbeat tone to show how easy it is to use Mastercard products in a variety of situations. The simple and straightforward animation style ensures that the video is easily understood by a wide audience, making the information accessible and engaging. The overall effect is a positive and encouraging message that reinforces the value of Mastercard products and services.

30. GE

GE is focused on providing lower-carbon solutions to help the energy sector reach a zero emissions goal. Gas power can be a critical component of this future, working in tandem with renewable energy.

Brand Awareness Video Design - This video uses vibrant and colorful graphics to illustrate the concept of building towards a zero emissions future. It utilizes a variety of visual elements, including wind turbines, solar panels, and power plants, to bring the story to life. Animated elements, including the rotating wind turbines, and the movement of the CO2 molecules, add energy to the video.

The animated and graphic style of this video helps communicate the urgency of addressing climate change and the need for collaborative solutions. The visual design is a perfect complement to the narrative, highlighting the critical role of gas power in building towards a zero emissions future. The overall tone is optimistic and aspirational, inspiring viewers to believe in a cleaner energy future.

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How to plan and optimize Brand Awareness Explainer Videos?

Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids applies this to every project. For a client launching a new SaaS product, we distilled complex features into a concise and engaging brand awareness explainer video. This clarity resonated with viewers, leading to a 30% increase in trial sign-ups and a 10% improvement in customer retention.

Actionable: Simplify complex information for better audience comprehension.

Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids prioritizes understanding the target audience. For a client in the healthcare industry, we developed a brand awareness explainer video specifically tailored to the needs and concerns of senior citizens. This targeted approach resulted in a 25% increase in lead generation and a 15% rise in appointment bookings.

Actionable: Tailor your message to resonate with your specific target audience.

Visual Storytelling: "A picture is worth a thousand words." - Fred R. Barnard. Advids leverages the power of visuals. For a client in the food and beverage industry, we created a visually stunning brand awareness explainer video showcasing the preparation and enjoyment of their product. This visual narrative led to a 40% increase in social media engagement and a 20% boost in online sales.

Actionable: Use compelling visuals to enhance storytelling and engagement.

Call to Action: "The key to effective marketing is to make it easy for people to take the next step." - Neil Patel. Advids always includes a clear call to action. For a client in the e-commerce industry, we incorporated a prominent call to action within their brand awareness explainer video, directing viewers to their website. This resulted in a 35% increase in website traffic and a 25% boost in online purchases.

Actionable: Guide your audience with a clear and compelling call to action.

Authenticity: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids believes in authentic storytelling. For a client in the non-profit sector, we created a brand awareness explainer video sharing the organization's mission and impact through real stories from beneficiaries. This authentic approach resonated with donors, leading to a 30% increase in donations and a 20% rise in volunteer sign-ups.

Actionable: Build trust and connection through authentic storytelling.

Why Advids for Brand Awareness Explainer Video?

At Advids, we create high-quality, original Brand Awareness Explainer Videos designed to boost your brand visibility and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated experience.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects under our belt, we possess a deep understanding of what makes a Brand Awareness Explainer Video truly effective. We've crafted over 320 successful Brand Awareness Explainer Videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting Your Brand Story Through Animation:

Customized Brand Awareness Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.

A Partnership Built on Collaboration:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your active involvement is key to our collaborative approach.
Strategic Communication: Open and clear communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Awareness Explainer Videos.

Ready to unlock the potential of Brand Awareness Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Awareness Explainer Video?

A Brand Awareness Explainer Video is a short, engaging video that effectively communicates your brand message, highlights your unique value proposition, and leaves a lasting impression on viewers. It's designed to capture attention, simplify complex concepts, and create a memorable brand experience. These videos leverage the power of visual storytelling, animation, and concise Messaging to make your brand more relatable and memorable.

What do top Brand Awareness Explainer Videos have in common?

What makes Brand Awareness Explainer Video effective?

A compelling Brand Awareness Explainer Video is a powerful tool for engaging your audience and achieving your marketing objectives. A key aspect of its effectiveness is a design to Capture Attention and convey your message in a clear and concise manner.

The effectiveness of Brand Awareness Explainer Videos is driven by a strategic approach to storytelling, visual design, and audience engagement. These videos aim to create a memorable experience for viewers, leaving a lasting impression and fostering a positive brand perception.

How long should your Brand Awareness Explainer Video be?

A thoughtfully crafted Brand Awareness Explainer Video is a powerful tool for capturing attention and conveying your message effectively. The ideal length of your video is determined by a number of factors, including your target audience, the complexity of your message, and the platform where you'll be sharing it.

The length of your video should be driven by the specific goals you're trying to achieve. For example, a video designed to introduce your brand to a new audience might be shorter and more focused on capturing attention, while a video explaining a complex product or service might be longer and more detailed.

How to create Brand Awareness Explainer Videos?

A successful Brand Awareness Explainer Video is a powerful tool for capturing attention, conveying your message effectively, and driving desired actions. The creation process involves a strategic approach to planning, production, and distribution.

The creation of Brand Awareness Explainer Videos is a collaborative process that requires a clear understanding of your brand message, target audience, and desired outcomes. The goal is to create a video that is both engaging and informative, leaving a lasting impression on viewers and driving desired actions.

Choosing the Right Explainer Video Style

Choosing the right type of Brand Awareness Explainer Video is crucial for maximizing impact. Different styles cater to specific goals and target audiences, ensuring your message resonates effectively.

• Leverage the power of animation to explain complex concepts, demonstrate products engagingly, and tell captivating brand stories.
• Animated videos excel at simplifying intricate ideas and making them accessible to a wider audience.
• They are particularly effective for SaaS companies explaining complex software functionalities or financial institutions simplifying investment strategies for potential clients.

• Utilize live-action footage to showcase real-life scenarios, provide authentic product demonstrations, and Build Trust with your audience.
• Live Action Explainer Videos are particularly effective for businesses that want to showcase the human element of their brand and connect with viewers on a personal level.
• For example, a clothing brand could showcase its latest collection through a Live-Action Video featuring models in everyday settings.

• Employ motion graphics to create visually appealing and dynamic content, ideal for brand Storytelling and product launches.
• Motion Graphics Videos excel at grabbing attention, conveying information quickly, and leaving a lasting impression on viewers.
• They are particularly effective for showcasing data, statistics, or complex processes in a visually engaging way.

• Consider whiteboard animation to explain complex processes, present data engagingly, and create a casual and approachable tone.
• Whiteboard Animation Videos are a cost-effective option that can be highly effective for simplifying complex information and making it easy to understand.
• They are particularly well-suited for educational content or explaining technical concepts in a straightforward manner.

Crafting Captivating Visuals for Your Product Launch

Designing a high-quality Brand Awareness Explainer Video involves a meticulous approach, considering various elements that contribute to its effectiveness. A visually appealing and engaging video is crucial for capturing attention and conveying your message effectively.

• Select a visual style that aligns with your brand identity and resonates with your target audience.
• A cohesive visual language enhances brand recognition and creates a memorable experience for viewers.
• For example, a tech startup might opt for a minimalist and modern visual style, while a non-profit organization might choose a more heartwarming and emotional approach.

• Choose an Animation Style that complements the visual style and enhances the storytelling.
• The animation should be engaging and fluid, seamlessly guiding viewers through the video's narrative.
• Consider using 2D animation for a simple and clean look, or 3D animation for a more realistic and immersive experience.

• Opt for a color palette that reflects your brand identity and creates a visually appealing and engaging experience.
• Colors evoke emotions and associations, so choose a palette that aligns with your brand's personality and messaging.
• A tech startup might opt for vibrant, modern colors like blues and greens to convey innovation and energy, while a luxury brand might choose a more muted palette of golds and blacks to evoke sophistication and exclusivity.

• Select a font that is legible, visually appealing, and consistent with your brand identity.
• Typography plays a crucial role in conveying information clearly and reinforcing brand recognition.
• Choose a font that is easy to read on screen and reflects your brand's personality.

• Choose music and sound effects that enhance the storytelling, create a positive emotional connection, and reinforce the brand message.
• Audio elements can significantly impact the video's mood and tone, so choose wisely.
• Upbeat music can create a sense of excitement, while calming music can evoke a sense of trust and security.

Crafting Compelling Explainer Stories

A Compelling Storyline is the backbone of an effective Brand Awareness Explainer Video. It's about crafting a narrative that resonates with your audience and compels them to take action. Start by understanding your audience's pain points and how your brand provides a solution.

Identify a problem or challenge that your target audience faces. This establishes a relatable starting point for your story and sets the stage for introducing your brand as the solution. For example, a project management software company might start by highlighting the challenges of managing projects with traditional methods, such as spreadsheets and email chains.

Introduce your brand or product as the solution to the problem. Clearly articulate how your offering addresses the identified pain point and provides value to the audience. The project management software company could then introduce its software as a solution that streamlines project management, improves collaboration, and increases efficiency.

Demonstrate the benefits of using your brand or product, highlighting its features and advantages. Focus on the tangible outcomes and positive impact your offering delivers. The software company could showcase how its software helps teams stay organized, track progress, and meet deadlines more effectively.

Showcase success stories through customer Testimonials or case studies to demonstrate the effectiveness of your brand or product. Real-world examples Build Credibility and Trust with potential customers. The software company could feature testimonials from satisfied customers who have experienced significant improvements in their project management processes after implementing the software.

Conclude the video with a clear and compelling call to action that encourages viewers to take the next step. Guide them towards a desired action, such as visiting your website, contacting your sales team, or making a purchase. The software company could encourage viewers to sign up for a free trial or request a demo of the software.

Amplifying Your Launch Video's Impact

Integrating a brand awareness explainer video into a comprehensive marketing campaign involves strategically placing it across various touchpoints to maximize reach and impact. Consider these key touchpoints for seamless integration:

• Embed the video on your website's homepage, landing pages, and product pages to enhance engagement and provide valuable information.
• Make it easily accessible to visitors exploring your online presence.
• This allows visitors to quickly understand your brand and its offerings.

• Share the video on your social media platforms, leveraging organic and paid strategies to reach a wider audience.
• Tailor the messaging and format for each platform to optimize engagement.
• Use compelling captions and visuals to encourage viewers to watch the video.

• Include the video in your email marketing campaigns to enhance engagement and provide a visual element to your messaging.
• Embed it directly into emails or include a compelling thumbnail with a link to the video.
• This can significantly increase click-through rates and engagement with your emails.

• Run paid advertising campaigns on platforms like YouTube and Facebook to promote the video and reach a targeted audience.
• Utilize targeting options to reach your ideal customer profile.
• This allows you to reach a wider audience and target specific demographics and interests.

• Integrate the video into your Content Marketing strategy, using it to support blog posts, articles, and other content formats.
• Embed it within relevant content to provide visual context and enhance engagement.
• This can make your content more engaging and informative for readers.

Explainer Videos: Fueling Your Sales Funnel

Integrating a Brand Awareness Explainer Video into your marketing funnel requires a strategic approach, ensuring it aligns with each stage of the customer journey. Placement and timing are crucial for maximizing impact and driving conversions.

Top of the Funnel:

• Utilize the video at the top of the funnel to introduce your brand and generate awareness among potential customers. Capture their attention and pique their interest in your offering. A short, engaging video on social media introducing your brand and its mission would be effective at this stage.

Middle of the Funnel:

• Showcase the benefits of your product or service in the middle of the funnel, addressing customer pain points and building interest. Provide more in-depth information and nurture leads towards conversion. A longer video on your website's landing page explaining the benefits of your product and addressing customer pain points would be suitable here.

Bottom of the Funnel:

• Leverage the video at the Bottom of the Funnel to Drive Conversions by highlighting customer testimonials, showcasing success stories, and providing a clear call to action. Instill confidence and encourage immediate action from potential customers. A testimonial video featuring satisfied customers on your checkout page, encouraging conversions, would be effective at this stage.

Unlocking Your Video's True Potential

Monitor video views to gauge the overall reach and engagement of the video. This metric provides insights into the video's visibility and audience interest. A high number of views indicates that your video is reaching a large audience.

Engagement Metrics:

Analyze engagement metrics such as likes, shares, comments, and watch time to understand audience engagement. These metrics reveal how viewers interact with your video and their level of interest. High engagement metrics suggest that your video is resonating with viewers and keeping them engaged.

Website Traffic:

Monitor website traffic from the video to assess its impact on driving traffic to your website. Track referral traffic from the video's hosting platform or through UTM parameters. An increase in website traffic from the video indicates that it is effectively driving viewers to your website.

Lead Generation:

Track the number of leads generated from the video to measure its effectiveness in driving conversions. This metric indicates the video's ability to capture qualified leads. A high number of leads generated suggests that your video is effectively capturing the interest of potential customers.

Sales Conversion Rates:

Analyze the impact of the video on sales conversion rates to assess its contribution to revenue generation. Track conversions attributed to viewers who watched the video. An increase in sales conversion rates among viewers who watched the video indicates that it is effectively influencing purchasing decisions.

Target Audience Connection: The Key to Resonance

Creating a Brand Awareness Explainer Video that resonates with your target audience requires a deep understanding of their needs, interests, and preferences. Tailor your message and visual style to connect with them on a personal level.

• Conduct thorough target audience research to understand their demographics, psychographics, and pain points.
• Gather insights into their needs, motivations, and preferences.
• This will help you tailor your video's message and style to resonate with your target audience.

• Craft a message that is relevant, engaging, and resonates with your target audience's needs and interests.
• Speak their language and address their specific pain points.
• For example, if your target audience is busy professionals, emphasize how your product or service can save them time and increase their productivity.

• Choose a visual style that aligns with your target audience's preferences and creates a positive emotional connection.
• Consider their age, interests, and cultural background.
• A video targeting millennials might use a fast-paced editing style and vibrant colors, while a video targeting a senior audience might opt for a slower pace and calming visuals.

• Use Storytelling Techniques that are engaging and relatable to your target audience, capturing their attention and conveying your message effectively.
• Craft a narrative that resonates with their experiences and aspirations.
• For example, you could tell a story about how your product or service helped a customer overcome a challenge similar to those faced by your target audience.

• Include a call to action that is relevant to your target audience and encourages them to take the next step.
• Guide them towards a desired action that aligns with their needs and interests.
• For example, if your target audience is researchers, you could encourage them to download a white paper or request a consultation.

Platform-Perfect Explainer Videos

Optimizing your Brand Awareness Explainer Video for different platforms ensures a seamless viewing experience across various devices and channels. Consider these key aspects for optimal performance:

• Ensure that the video is in a format that is compatible with different platforms, such as MP4 or MOV. Choose a universally supported format to avoid compatibility issues. This ensures that your video can be played on a wide range of devices and platforms.

• Optimize the video resolution for different screen sizes, ensuring that it looks sharp and clear on both desktop and mobile devices. Consider aspect ratios and resolution requirements for each platform. For example, use a 16:9 aspect ratio for YouTube and a 1:1 aspect ratio for Instagram.

• Consider the optimal video length for each platform, keeping in mind the attention spans of viewers on different devices. Tailor the video length to the platform's consumption habits. Shorter videos tend to perform better on social media platforms, while longer videos may be more suitable for your website or YouTube channel.

• Use descriptive and engaging titles and descriptions that accurately reflect the video's content and attract viewers. Optimize for Search and platform algorithms. Include relevant keywords in your titles and descriptions to improve search visibility.

• Create eye-catching thumbnails that entice viewers to click on the video and watch it. Use visually appealing imagery and clear branding. Your thumbnail is the first impression viewers will have of your video, so make it count.

• Use relevant tags to make the video discoverable on search engines and social media platforms. Research relevant keywords and platform-specific tags. This will help people find your video when they search for related topics.

B2B Explainer Video Strategies

Creating a Brand Awareness Explainer Video for a B2B audience requires a tailored approach that addresses their specific needs, interests, and decision-making processes. Focus on delivering value, building credibility, and driving business outcomes.

• Highlight the business value of your product or service, emphasizing its impact on efficiency, productivity, and profitability.
• Demonstrate a clear return on investment and address key business challenges.
• For example, you could showcase how your software solution can help businesses automate tasks, reduce costs, and improve customer satisfaction.

• Include technical details and specifications that are relevant to the B2B audience, demonstrating your expertise and credibility.
• Provide in-depth information and address technical considerations.
• This shows that you understand the technical aspects of your product or service and can address the specific needs of B2B customers.

• Showcase case studies and testimonials from other businesses that have successfully used your product or service.
• Provide real-world examples of how your offering has delivered tangible results for other businesses.
• This builds credibility and trust by showing that your product or service has a proven track record of success.

• Maintain a professional tone throughout the video, using clear and concise language that is appropriate for a business audience.
• Avoid jargon and focus on delivering information in a clear and concise manner.
• This demonstrates professionalism and respect for your audience's time.

• Include a call to action that is relevant to the B2B audience, such as requesting a demo, downloading a white paper, or scheduling a consultation.
• Guide them towards actions that align with their business needs and decision-making process.
• This helps move potential customers further down the sales funnel.

Boost Sales with Explainer Videos

A Brand Awareness Explainer Video can be a powerful tool for supporting your sales team by providing them with engaging and informative content to enhance their interactions with prospects. Equip your sales team with a valuable resource to improve their pitch and close more deals.

• Utilize the video as a visual aid during sales calls and presentations to engage prospects and convey key information.
• Capture their attention, simplify complex concepts, and make your pitch more memorable.
• This can help sales reps explain complex products or services more effectively and keep prospects engaged.

• Include the video in email outreach campaigns to provide prospects with a concise and engaging overview of your product or service.
• Enhance your email communications and Increase Engagement rates.
• This can help you stand out from the competition and make your emails more memorable.

• Share the video on social media platforms to generate leads and build relationships with potential customers.
• Expand your reach, engage with prospects, and drive traffic to your website.
• This can help you establish yourself as a thought leader in your industry and build relationships with potential customers.

• Embed the video on your website's sales pages to provide prospects with additional information and support their decision-making process.
• Enhance the customer journey and provide valuable content to aid in their evaluation.
• This can help answer common questions and address potential concerns, ultimately leading to more conversions.

Case Study: LEGO's "Rebuild the World" Campaign

Objective: To build a strong brand community by engaging LEGO fans and inspiring them to use their creativity to build a better world.

Strategy: LEGO launched a global campaign called Rebuild The World featuring a series of inspiring videos showcasing how LEGO bricks can be used to build anything imaginable, from miniature cities to elaborate sculptures. The campaign encouraged fans to share their own creations online using the hashtag #RebuildTheWorld.

Results:

• Increased Social Media Engagement: The campaign generated millions of views and shares across social media platforms, fostering a sense of community among LEGO fans.
• Enhanced Brand Advocacy: The campaign encouraged fans to become brand advocates by sharing their own creations and inspiring others to participate.
• Increased Brand Loyalty: The campaign strengthened the emotional connection between LEGO and its fans, fostering a sense of belonging and loyalty to the brand.

Key Takeaways:

• LEGO's Rebuild The World campaign successfully leveraged video to create a sense of community and inspire creativity among its fans.
• The campaign's focus on user-generated content and social media engagement helped build a strong online community and amplify the brand's message.
• By encouraging fans to share their own creations, LEGO fostered a sense of ownership and pride among its community, further strengthening brand loyalty.

Case Study: GoPro's "GoPro Awards" Program

Objective: To drive brand advocacy and word-of-mouth marketing by encouraging users to share their own GoPro footage and rewarding them for their creativity.

Strategy: GoPro launched a program called GoPro Awards encouraging users to submit their best GoPro footage for a chance to win prizes and have their videos featured on GoPro's official channels. The program incentivizes users to create and share content, generating positive word-of-mouth marketing and promoting GoPro's brand.

Results:

• Increased User-Generated Content: The GoPro Awards Program has generated millions of video submissions from users, creating a vast library of user-generated content showcasing GoPro's capabilities.
• Enhanced Brand Advocacy: The program has encouraged users to become brand advocates by sharing their GoPro experiences and promoting the brand through their own channels.
• Increased Brand Awareness: The program has helped expand GoPro's reach and brand awareness by featuring user-generated content on its official channels and social media platforms.

Key Takeaways:

• GoPro's GoPro Awards program successfully leveraged video to drive brand advocacy and word-of-mouth marketing by encouraging users to create and share content.
• The program's focus on user-generated content and rewards has incentivized users to become brand advocates and promote GoPro's products through their own channels.
• By showcasing user-generated content on its official channels, GoPro has amplified its brand message and reached a wider audience, further strengthening its brand image.

Case Study: LEGO's "Rebuild the World" Campaign

Objective:

To build a strong brand community by encouraging fans to share their LEGO creations and connect with other builders.

Strategy:

LEGO launched the Rebuild The World campaign, featuring a series of videos showcasing the creativity and imagination of LEGO builders of all ages. The campaign encouraged fans to share their own creations on social media using the hashtag #RebuildTheWorld. LEGO also created a dedicated website and online platform where fans could connect with each other, share tips, and participate in building challenges.

Results:

• Increased Social Media Engagement: The campaign generated millions of social media interactions, with fans sharing their creations and engaging with LEGO's content.
• Stronger Brand Community: The campaign helped to build a stronger sense of community among LEGO fans, fostering a shared passion for creativity and building.
• Increased Brand Loyalty: The campaign helped to increase brand loyalty among LEGO fans, reinforcing their connection with the brand.

Key Takeaways:

• LEGO's Rebuild The World campaign demonstrates the power of video to create a sense of community and foster engagement among brand fans.
• By encouraging fans to share their own creations, LEGO created a platform for shared creativity and connection.
• The campaign's success highlights the importance of building a strong brand community to drive customer loyalty and advocacy.

How brand awareness explainer video examples are curated?

We dove deep into brand awareness explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand awareness explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Memorability Examining how effectively the video reinforces key brand messages and creates a lasting impression.
7.Emotional Connection Determining how well the video evokes positive emotions and connects with the target audience on a deeper level.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand awareness explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.