Have you ever wished your brand could connect with customers on a more profound level? I am here today to show you how. In this article, what we will explore is the transformative power of explainer videos. We'll uncover how these short, engaging videos can create a memorable experience, fostering deeper connections and driving significant growth. Our journey begins with some compelling statistics that will illuminate the potential of video marketing.
84% of B2B marketers use videos in their marketing strategies.
44% of marketers use short-form video, the most of any content format.
8% of consumers prefer to discover products through long-form videos.
These stats paint a clear picture: video is king, but format matters. Brand awareness explainer videos offer a powerful way to bridge the gap, capturing attention and fostering genuine connections. Today we explore more than 30 Powerful Brand Awareness Explainer Video examples, that immediately grabbed our attention and got us excited
Kubota's Brand Awareness Explainer Video masterfully conveys its message of sustainable innovation. The smooth transitions and upbeat music create an engaging viewing experience, while the teal color scheme reinforces the brand's commitment to environmental responsibility. The use of simple, yet elegant, icons and graphics provides a clear visual representation of Kubota's solutions.
From smart agriculture to water resource management, Kubota's dedication to solving global challenges is evident. The video emphasizes a circular economy, highlighting their commitment to reusing resources and reducing waste. We all admire how this video successfully showcases Kubota's dedication to a brighter future for the planet.
What We Can Learn
Showcase your solution's positive impact with clear visuals, building trust.
The dynamic visuals in this Siemens Advanta brand awareness explainer video immediately grab attention. We are drawn to the clever use of black-and-white footage with selective color highlights, creating a visually stunning and contemporary feel. The focus on diverse individuals in different professional settings showcases the broad applicability and inclusivity of the Advanta platform.
The upbeat music perfectly complements the visuals and reinforces the message of embracing change and leveraging expertise. The video effectively conveys Advanta's ability to provide unique solutions for unique challenges. We all want to learn more about this innovative platform after viewing this captivating Brand Awareness Explainer Video.
What We Can Learn
A clear, concise narrative builds understanding and generates interest.
If you're seeking top-tier tech talent in a constantly evolving business world, look no further than Upwork. This Brand Awareness Explainer Video smartly uses animation to illustrate the challenges of tighter budgets, security risks, and the increasing difficulty of finding skilled professionals. The visual representation of connecting businesses with the right remote talent is impactful, ending with a clear message: Upwork is the answer.
What truly shines in this video is its ability to convey complex information through simple visuals. The intuitive search bar, candidate profiles with verification badges, and leading enterprise certifications demonstrate Upwork's value proposition. This approach not only grabs attention but also builds trust, encouraging viewers to find their own tech solutions on Upwork.
What We Can Learn
Simplify complex ideas with clear visuals to instantly grab viewer attention and boost understanding.
The Boyd Corporation's Brand Awareness Explainer Video captivates with its sophisticated portrayal of technological advancement. We love the seamless integration of live-action footage with striking 3D models and motion graphics, perfectly encapsulating Boyds comprehensive approach. From space exploration to medical breakthroughs, Boyds century-long legacy is showcased through a dynamic lens, underscoring their commitment to trusted innovation.
The narrative emphasizes not just the what but the how of Boyds expertise. The evocative sound design and precise visuals combine to inspire confidence in their ability to navigate the evolving challenges of modern industries. Boyd effectively positions itself as a vital partner for brands seeking to realize their next-generation visions, making this video a testament to the power of strategic storytelling.
What We Can Learn
Let your brand's personality shine through visuals. it makes viewers feel connected.
In this compelling Brand Awareness Explainer Video, we appreciate how GE boldly declares zero as the ultimate goal for climate change. The captivating visuals and upbeat music instantly draw viewers in, while the rotating icons within the zero graphic introduce the core theme of a combined energy approach.
We love the impactful contrast between a coal plant billowing smoke and wind turbines turning gracefully under the sun. This juxtaposition powerfully conveys the urgent need for change and the promise of renewables. GE's focus on innovation, illustrated through a captivating eye graphic, leaves us feeling optimistic about a future powered by sustainable solutions.
What We Can Learn
Visually narrate a problem/solution story to create a strong emotional connection.
With its clean aesthetics and precise messaging, this Softjourn brand awareness video for small businesses captivates its audience. We love how the minimal design, featuring 2D animated elements, effectively demonstrates purchase control through the Decision Control API. The focus on the key message of empowering businesses to manage their expenses effectively resonates with viewers.
The narrative unfolds seamlessly, guiding us through the steps involved in the purchase approval process. The clever use of a car wash scenario makes the concept relatable and showcases the real-world application of Softjourn's solution. This video serves as an excellent example of how a simple yet powerful explainer video can leave a lasting impression.
What We Can Learn
Illustrate your solution's impact with a simple, relatable scenario to boost viewer understanding and engagement.
The power of concise storytelling shines in this video. We love how simple 2D animation is employed to convey powerful messages about reconciliation and the pivotal role of unbiased information. JusticeInfo.net's brand awareness explainer video masterfully balances facts with emotional resonance, using imagery like a tug-of-war and falling figures. This visual approach makes the complex subject matter accessible, ensuring viewers grasp the vital importance of their mission. The somber music and thoughtful pace create a space for reflection, emphasizing the gravity of conflict and the hope for a more peaceful future.
JusticeInfo.net effectively connects with viewers by highlighting their dedication to providing trustworthy information and giving voice to all involved parties. The call to action for financial support feels authentic and well-integrated within the overall message. This video exemplifies how impactful animation can be in advocating for critical causes, leaving us inspired to create something just as meaningful.
What We Can Learn
Integrate a clear call to action naturally; viewers will be inspired to support your cause.
8. Digital Marketing Institute Minimalist Brand Video
We love this dynamic brand awareness video for social media! It cleverly uses animation to depict the challenges faced by educators today, presenting DMI as the solution. The bouncing ball's journey across a playful, yet informative, obstacle course captures attention.
The clean aesthetics and vibrant colors, coupled with upbeat music, perfectly capture the brand's innovative approach. The video's concise messaging, highlighting DMI's global reach and marketing support, leaves a lasting impression. We're taking notes from this prime example of effective storytelling through animation.
What We Can Learn
Tell a concise story with vibrant visuals. it makes your brand memorable and trustworthy.
9. ExxonMobil Visual Brand Awareness Explainer Video
Cybersecurity is a paramount concern in today's interconnected world, and we love how this brand video by ExxonMobil demonstrates the importance of proactive threat detection. Through a vibrant narrative, the video follows Sofia, a SOC analyst, and her team as they navigate the complex landscape of cyber threats. The eye-catching 2D animations and upbeat soundtrack keep us engaged while seamlessly conveying the intricate processes involved in protecting digital spaces.
We all appreciate the way the video uses visual metaphors like the magnifying glass and the beaker to represent threat analysis and data collection. It effectively showcases the vital role of SIEM, threat intelligence, and vulnerability analysis in mitigating cyberattacks. The video subtly highlights the expertise and dedication of the team, leaving us with a sense of confidence in ExxonMobil's commitment to cybersecurity.
What We Can Learn
Craft a compelling narrative with relatable characters to boost viewer engagement.
The animated brand awareness video for Acuity Knowledge Partners masterfully blends minimalist design with dynamic motion graphics. We see a captivating narrative unfold through clear visuals, showing the challenges and opportunities in the financial services sector. The clever use of icons, graphs, and symbolic imagery packs a lot of information into a concise timeframe.
Acuitys video elegantly positions them as a trusted partner for transformation. We appreciate how it conveys their 20 years of experience and commitment to driving client success, making it a compelling example of an engaging corporate video.
What We Can Learn
Concisely showcase your expertise. it positions you as a reliable partner.
This video is a powerful tool for building brand awareness. It showcases the company's global reach and impact on the digital world, emphasizing its commitment to protecting everyone's online experience. The video's clean and modern animation style, featuring white line art on a light gray background, creates a simple yet engaging visual style. This visual style positions the company as one that prioritizes user experience and accessibility, making it a strong Brand Awareness Video for Social Media.
Video Design - The video features various characters engaging in their daily activities, which further emphasizes the company's commitment to protecting everyone's online experience. The use of positive, uplifting visuals and music reinforces the company's commitment to a safer internet. The video's overall tone is optimistic, encouraging users to explore the digital world with confidence knowing the company is there to protect them. The visual style is highly effective in communicating the video's core objective, to inspire users to trust the company as a provider of essential digital security services.
We admire the dynamic pacing and captivating 2D animation in this brand awareness explainer video. Process Street's core message shines through it simplifies even the most intricate workflows, a feeling we all crave in our busy lives. The video cleverly juxtaposes mundane tasks with complex projects, highlighting how Process Street conquers both with equal finesse.
This engaging visual journey shows how easily teams can collaborate and manage projects efficiently. The bright, modern aesthetic, coupled with the upbeat soundtrack, leaves a lasting impression, making us want to experience the satisfaction of a perfectly executed workflow ourselves.
What We Can Learn
Visually depict the "before & after" of using your product, creating a desire for similar results.
MSD Careers is a global pharmaceutical company that develops life-saving medicines and vaccines. This video is designed to showcase the work of the marketing team and attract potential candidates.
Brand Awareness Video for Social Media - This video is a powerful tool for attracting talent. It uses a clean and modern design, with bright colors, simple graphics, and a dynamic visual style. The video utilizes flat illustrations and a minimal approach to highlight the company's culture and work environment.
The video incorporates a mix of animated elements, including a colorful map of the world to depict the global reach of the company, and animated people to portray the diverse teams that work together. These visuals, along with the focus on customer needs and innovation, clearly communicate the company's mission and values. The use of a warm color palette and the upbeat animation create a positive and engaging tone. The visual style drives the video goal, highlighting the company's commitment to innovation and collaboration, ultimately encouraging viewers to consider a career with the company.
EQT is a leading global manufacturer of branded protective wellington boots. The video is designed to provide general, high-level information about the business and operations of EQT that may be of interest to potential employees, portfolio companies, other business partners or public shareholders of EQT.
Video Design - The video is a stylized graphic design video, focusing on different professional work environments, agriculture, fishing, mining, construction, highlighting the footwear usage in these environments. The video incorporates bright color palettes, with a simple minimalistic design, featuring cartoon illustrations of people working in the field. These simple animated graphics make this a good Brand Awareness Video for Social Media for EQT's target audience, with effective visuals and an easy-to-understand narrative.
The simple cartoon illustrations and the video's graphic design drive the video goal to promote EQT's product and brand. The video uses vibrant colors to create an approachable and upbeat tone. The simple design, coupled with the video's focus on showcasing EQT's footwear usage in different work environments, effectively communicates EQT's brand and product offerings. The video's narrative focuses on showcasing EQT's commitment to providing protection and comfort for people in various industries, highlighting the importance of safety and performance in the work environment. This simple design approach, coupled with the bright colors and the video's narrative, make it a successful Brand Awareness Video for Social Media for EQT.
We observe how ManageEngine masterfully employs visuals in this top brand awareness video to convey the importance of data. From the initial credit card swipe to intricate visualizations of data flow and potential loss, we are reminded of data's pervasive role. The hot air balloon, a clever metaphor for data, perfectly illustrates the vulnerability of information and the need for protective measures.
In fact, this videos focus is on highlighting the criticality of data backups and security. With compelling visuals and dynamic animation, ManageEngine motivates viewers to take proactive steps against data loss. The video leaves a lasting impression, subtly promoting their solutions while offering valuable advice. We all understand the implicit call to action: be prepared and be smart this World Backup Day.
What We Can Learn
Illustrate your product's value with a memorable metaphor, boosting viewer recall.
Mavenir is building the future of networks, pioneering advanced technology. They are creating a single, software-based automated network that runs on any cloud. This is a powerful vision, and it needs a powerful video to communicate it.
Video Design - This Brand Awareness Video for Social Media employs high-quality graphics, dynamic visuals, and a fast-paced editing style to convey the company's cutting-edge technology. The world map, network connections, and technological elements all work together to create a visual representation of a fully virtualized, software-defined network.
Vibrant colors and futuristic imagery communicate the company's commitment to innovation, while text overlays effectively highlight key messages about their products and solutions. The tone of the video is informative and engaging, making it easy for viewers to understand the benefits and applications of their network solutions, and conveying the company's ambition and vision for the future of networking.
WOOD is a software company that provides cutting-edge interactive solutions, designed to improve a company's effectiveness, efficiency, and safety. This video is designed to highlight how WOOD's services allow businesses and tenants to focus on what matters, work, and play.
Video Design - This Brand Awareness Video for Social Media is animated with colorful characters and bold graphics. The design style is clean and modern with a vibrant color palette. Simple, easy-to-understand graphics illustrate the benefits of using WOOD's solutions.
The video's visual style effectively communicates its objective to demonstrate how WOOD's services can improve work-life balance for businesses and their tenants. The visuals depict a carefree lifestyle with simple illustrations of people going about their day, while still showcasing the ease of access to data and services offered through WOOD. The tone is upbeat and optimistic, highlighting the positive impact of WOOD's solutions.
Litum's video is a brilliant example of a Brand Awareness Video for Social Media. It's a vibrant and playful animation, set against a backdrop of outer space, that captures attention and sparks curiosity. The cartoon-like graphics are engaging and memorable, making the video feel fresh and innovative.
Video Design - The video's design is effective because it uses elements that resonate with a diverse audience. It incorporates space exploration, social media platforms, and the Olympics, creating a sense of universality and appeal. The use of emoticons, hearts, and stars adds a fun and relatable touch, making the video feel more engaging and memorable.
The video's upbeat tone and vibrant colors communicate the company's optimistic outlook and innovative approach to real-time location tracking solutions. This makes the video a powerful tool for building brand awareness and attracting new customers.
Gemalto specializes in cybersecurity for the commercial drone industry. This video is designed to explain the need for trust, security, and connectivity in the growing drone market. It uses dynamic graphics, a fast pace, and modern animation, creating a Brand Awareness Video for Social Media. The logo utilizes white font against a deep blue background, making it stand out, and emphasizes the company's focus on security with the use of network patterns in the background.
Video Design - The video uses clear visuals to highlight how the drone ecosystem is changing, including aerial shots of drones flying over wind turbines, and an animated illustration of a network connection. The tone of the video is both informative and engaging, using dynamic visuals and captivating graphics to explain a complex topic.
The fast-paced video style coupled with the clear visuals helps to effectively communicate the company's message, and helps drive viewers to learn more.
The artistry of this top brand explainer video captures the essence of Firebase's developer-centric approach. We love the clear and concise message delivery that expertly balances technical details with broader impact. Visual metaphors effectively communicate complex concepts, making the video highly informative and engaging. The 2D animation style, combined with a modern and vibrant aesthetic, creates a unique and memorable brand experience. It inspires and empowers developers to embrace the possibilities of the Firebase platform.
What We Can Learn
Balance tech details with broader impact; viewers will feel understood and empowered.
Sanofi is a company specializing in pharmaceuticals. This video is designed to raise awareness about rare diseases and the importance of seeking professional help when experiencing unexplained symptoms.
Video Design - The video is animated using a simple graphic style, bright colors, and a minimalist style with very little text. This approach simplifies the complex topic of rare diseases, creating a friendly tone that is engaging for audiences who may be unfamiliar with these diseases.
Brand Awareness Video Example - The video emphasizes the need for seeking medical advice when dealing with unexplained medical issues. This is achieved through the narrative which illustrates how a delay in seeking medical advice can worsen a condition. The video conveys a tone of urgency, urging viewers to prioritize seeking medical advice and take charge of their health.
Dun & Bradstreet provides master data solutions. This video is designed to introduce its master data solution and how it can help businesses make better use of their data.
Brand Awareness Video for Social Media - This video uses animation to communicate the value proposition of its master data solutions. The video opens with a simple illustration of a cityscape and uses circles, lines, and dots to depict the flow of data throughout an organization. A vibrant color palette that includes green and blue, adds a modern touch to the design. The simplicity of the video and the use of animation create a strong visual impression and allow the viewer to quickly understand the core concepts.
The video effectively communicates the challenges of managing data within a large organization and how master data solutions can help resolve these challenges. The visual style of the video is engaging and uses an optimistic tone to communicate the benefits of the product. By highlighting the importance of data in driving business growth, the video successfully communicates the value of the solution.
Capital One offers a range of financial products, including debit cards. This video aims to promote these cards, emphasizing convenience and safety for everyday purchases. It's a great example of a Brand Awareness Video for Social Media that uses a vibrant, cartoonish style to capture attention.
Video Design - The video uses simple, clear graphics and concise visuals, making it easy to understand. It effectively portrays the transition from cash to a more convenient and secure digital world. The use of colorful animation and simple graphics effectively portrays the concept of transitioning from a cash-based society to a more convenient and secure digital world.
The video's narrative highlights the transition from old, cumbersome ways of using cash to the modern, hassle-free way of using a debit card. The tone is upbeat and engaging, highlighting the ease and safety of using a debit card, while using a humorous approach to compare the old ways with the new.
Noonday Collection is an online marketplace for handcrafted goods, helping artisans around the world find opportunities and flourish. This video is designed to invite viewers to join the community as an ambassador and earn income while making an impact.
Video Design - The video utilizes a simple, minimalist design with a cartoon-style illustration of a woman wearing jewelry against a vibrant background. This is a great way to visually communicate the brand's commitment to supporting artisans and the products sold. A small, white globe, representing the world, is then shown and the woman pushes it. This is a great way to highlight the core message of building a flourishing world and helps make this a good Brand Awareness Explainer Video.
The minimal design, with a touch of lightheartedness, creates a positive and uplifting tone. This visual style effectively communicates the core message of the video which is to inspire viewers to join the Noonday community and contribute to building a flourishing world. The bright and appealing aesthetic appeals to a wide audience, highlighting the company's values and inviting viewers to learn more about the Noonday Collection.
CSL is a global company that develops and delivers innovative biotherapies. The video is designed to introduce the company, highlighting their work and impact on the world.
Video Design - This Brand Awareness Explainer Video uses minimal animation and simple graphics. Flat, colorful illustrations depict the company's history, milestones, and impact. The timeline visually highlights significant events, drawing the viewer's attention to CSL's evolution and achievements.
The animation style is clean and professional. The video uses a combination of text and graphics to communicate CSL's message. The choice of animation and design elements emphasizes the company's innovation and commitment to improving quality of life. The overall tone is optimistic and inspiring, conveying a sense of progress and hope. This style is effective in conveying the company's dedication to finding solutions for life-threatening medical conditions. The video effectively communicates CSL's mission and inspires viewers with the company's impact on global health.
This is a brand awareness video for social media, designed to showcase how the firm can help businesses achieve their goals by bringing together ideas and action. The video starts with an eye, symbolizing the ability to see potential, followed by light bulbs in a pattern, suggesting multiple ideas.
Video Design - The video then transitions into a visual tunnel, showing a rapid sequence of colorful squares with different icons representing various business functions and industries. The icons are bold, clear, and represent the industries that the firm operates in, highlighting their expertise and diverse capabilities.
This video style effectively showcases the firm's commitment to connecting ideas and action. The bright and clean design, coupled with the impactful imagery, creates a positive, dynamic and energetic tone. The use of bold visuals and a rapid-fire sequence of icons further emphasizes the firm's forward-thinking approach, expertise, and experience. The quick transition between the imagery and the use of a visual tunnel communicates the firm's global reach and network, making the viewer feel connected to the company's vast network.
BDO wants to create a more innovative, sustainable, and diverse business. This is the core of their PossibilityX initiative. They want to show the world that they are a forward-thinking leader in the industry.
Video Design - The video uses a bold, dynamic visual style, combining abstract and realistic imagery. Captivating visuals, like an eye opening up and aurora borealis, convey a sense of wonder and possibility.
This is a Brand Awareness Video for Social Media that uses vivid colors and captivating visuals to create a memorable and engaging experience for viewers. The video uses an upbeat, optimistic tone that highlights the exciting possibilities of the future, emphasizing how these possibilities are within reach. The overall style evokes a sense of energy and excitement, reinforcing the message of innovation and growth.
Alation is a data catalog company. This video is designed to celebrate Alation's 10th anniversary and position Alation as the best data catalog in the market.
Video Design - This Brand Awareness Explainer Video uses simple and minimal designs, with bright and bold colors like blue and orange. The video features a sports theme with silhouettes of famous athletes, which is effective for conveying the message of being the greatest of all time. The graphics are high-quality and visually appealing. The layout of the video uses simple shapes and text to showcase the awards and recognition Alation has received.
The use of a sports theme and imagery helps communicate the video's objective, showcasing Alation's dominance in the data catalog market. The tone is upbeat and positive, highlighting Alation's success and leadership. The simplicity of the design is effective for its target audience of data professionals, conveying the company's brand message clearly and concisely.
Aqua Security is a cloud native security platform. This video is designed to showcase how cloud native security is essential for organizations that want to accelerate software development and delivery.
Video Design - The video is stylized as a futuristic cityscape. The dark background is accentuated by neon-colored geometric shapes, lines, and figures. The use of these vibrant colors and futuristic elements create an atmosphere that is both exciting and cutting-edge. The use of neon colors is indicative of a brand that is modern and innovative. The video is fast-paced and dynamic, using visuals like abstract patterns and fast-moving figures, to depict the pace of modern software development and delivery. This makes the video a good Brand Awareness Explainer Video, attracting attention, showcasing the brand's expertise in cloud security.
The video visual style is able to effectively communicate its objective. It successfully showcases the speed and agility of modern software development, which creates a need for security solutions that can keep pace. The use of neon lines and geometric shapes creates an energetic and fast-paced atmosphere, which reflects the rapid pace of the cloud native world. The video successfully reinforces the message that Aqua Security can help organizations stay ahead of the curve.
FAQ
How can an explainer video boost my brand awareness?
Explainer videos boost brand awareness by clearly communicating your value proposition and engaging your target audience, leading to increased recognition and recall.
What are the different styles of explainer videos I can use for brand awareness?
Different explainer video styles cater to various needs:
* Animated: Vibrant visuals bring abstract concepts to life.
* Live-action: Human connection builds trust and authenticity.
* Screencast: Ideal for showcasing software functionality.
* Whiteboard: Simple, effective explanations of complex topics.
What is the typical cost range for producing a brand awareness explainer video?
Explainer video production costs typically range from $1,000 to $6,000, depending on factors like length, style, and complexity.
How can I adapt existing brand assets for use in an explainer video?
Leverage existing brand assets (logos, colors, fonts) to maintain visual consistency and reinforce brand identity within the video.
What are the key elements of a successful brand awareness explainer video?
A successful brand awareness explainer video combines a clear message, engaging visuals, a compelling narrative, and a strong call to action.
How can I ensure my brand message is clearly communicated in the video?
Ensure clear communication by focusing on a single core message, using concise language, and supporting it with relevant visuals.
How can I find a reputable explainer video production company?
When selecting a production company, consider their portfolio, client testimonials, and experience in your specific industry.
What questions should I ask a potential video production company?
Ask potential production companies about their creative process, revision policy, payment terms, and project management approach.
What are some common mistakes to avoid when creating an explainer video?
Avoid common pitfalls like jargon, excessive length, and unclear calls to action. Keep the video concise, engaging, and focused.
What is the ideal length for a brand awareness explainer video?
The ideal length for a brand awareness explainer video is typically 60-90 seconds, balancing information delivery with audience retention.
How can I ensure my explainer video is engaging and memorable?
Enhance engagement and memorability through storytelling, humor, and visually appealing animation or live-action footage.
How can I use storytelling to connect with my audience in an explainer video?
Tailor your explainer video to your industry's specific needs and best practices, considering the target audience and communication style.
What are some industry-specific best practices for explainer videos?
Build trust by showcasing expertise, highlighting customer benefits, and using authentic testimonials or case studies.
How can I use an explainer video to build trust with my audience?
Repurpose your explainer video content across various marketing channels, such as social media, email campaigns, and website landing pages.
How can I repurpose my explainer video content for other marketing channels?
Typical payment terms are 50% upfront upon project initiation and the remaining 50% upon final delivery and approval.
How to plan and optimize Brand Awareness Explainer Videos?
Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci (adapted by John Zeratsky). Advids applied this to a complex AI product. Our explainer video distilled the technology into easily understood visuals and concise messaging, resulting in a 40% rise in customer inquiries.
Actionable: Distill complex information into clear, concise, and engaging visuals.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Scott Stratten. Advids used this insight for a healthcare client. We tailored the brand awareness explainer video to specific patient demographics, resulting in a 15% increase in appointment bookings.
Actionable: Define target audience and tailor messaging to resonate with their needs.
Authenticity in Branding: "Be yourself; everyone else is already taken." - Chris McCoy. Advids embraced this for a sustainable fashion brand. The explainer video showcased the brand's eco-friendly practices and transparent supply chain, fostering trust and boosting sales by 25%.
Actionable: Showcase brand values authentically to build trust with your audience.
User-Centric Design: "The best way to predict the future is to create it." - Francois Fenelon (adapted for design thinking). Advids applied this for a food delivery app. We designed the explainer video based on user research, highlighting ease of use and convenience, leading to a 30% increase in app downloads.
Actionable: Prioritize user experience by incorporating user feedback into design.
Measurable Impact: "Data beats emotions." - Merrill R. Chapman. Advids understands the importance of data-driven decisions. For a real estate client, we tracked key metrics like watch time and click-through rates, optimizing the explainer video for maximum impact and achieving a 10% increase in lead generation.
Actionable: Track key metrics to measure video performance and optimize for success.
Why Advids for Brand Awareness Explainer Video?
At Advids, we create high-quality, original Brand Awareness Explainer Videos designed to boost your brand visibility and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated story.
A Collaborative Partnership Built on Trust and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Awareness Explainer Videos. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Expertise and Experience That Delivers Results:
12+ Years of Proven Success: With over 3400 successful projects under our belt, we have a deep understanding of what makes a Brand Awareness Explainer Video truly effective. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life. 275+ Successful Brand Awareness Explainer Videos: We've helped numerous businesses elevate their brand presence with engaging and impactful animated explainers.
Crafting Your Unique Animated Story with Cutting-Edge Technology:
Customized Brand Awareness Explainer Video Solutions: We tailor each project, whether it's a simple explainer video, character animation, or something entirely unique, to perfectly reflect your brand and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Brand Awareness Explainer Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.
Ready to unlock the potential of Brand Awareness Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Awareness Explainer Video?
A brand awareness explainer video is a short, engaging video that introduces your brand, explains your value proposition, and connects with your target audience. It's a powerful tool for increasing brand visibility, educating potential customers about your products or services, and fostering a positive brand perception.
These videos are typically used on websites, social media, email marketing campaigns, and online advertising to reach a wider audience and drive engagement. They can be used to introduce a new product or service, explain a complex concept, or simply tell your brand's story.
What do top Brand Awareness Explainer Videos have in common?
2D Animation
A visually appealing and engaging way to communicate complex ideas.
3D Animation
A realistic and immersive way to showcase products or services.
Motion Graphics
A dynamic and visually captivating way to present information.
Whiteboard Animation
A simple and effective way to explain concepts in a clear and concise manner.
Mixed Media
A versatile approach that combines different visual styles to create a unique and engaging experience.
Live Action
A realistic and authentic way to showcase products, services, or company culture.
Stock Footage
A cost-effective way to add visual interest and enhance storytelling.
Compelling Narrative
A captivating story that resonates with the target audience.
Clear Call to Action
A clear and concise instruction that encourages viewers to take the next step.
Targeted Messaging
A message that is tailored to the specific needs and interests of the target audience.
Visual Storytelling
A powerful way to communicate information and connect with viewers on an emotional level.
Engaging Visuals
A visually appealing and memorable experience that captures attention.
What makes Brand Awareness Explainer Video effective?
A captivating brand awareness explainer video is a powerful tool for engaging your target audience and building brand recognition. The effectiveness of these videos is driven by a combination of factors that work together to create a compelling and memorable experience.
A compelling brand awareness explainer video is a powerful tool for engaging your target audience and building brand recognition. The effectiveness of these videos is driven by a combination of factors that work together to create a compelling and memorable experience.
How long should your Brand Awareness Explainer Video be?
A successful brand awareness explainer video is a concise and engaging way to introduce your brand and its value proposition. The ideal length for your video will depend on several factors, including your target audience, the complexity of your message, and the platform where you plan to share it.
Pre-Production Questions
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
How complex is the information you need to communicate?
What is the ideal platform for sharing your video?
What is the average attention span of your target audience?
What is the budget for your video production?
How to create Brand Awareness Explainer Videos?
Pre-Production
Define target audience
Develop a compelling narrative
Create a storyboard
Production
Film or animate the video
Edit the video
Add music and sound effects
Find Your Perfect Video Style
Live-Action:
Ideal for showcasing company culture or tangible products, live-action videos Build Trust through authenticity. For example, a clothing brand could use a Live-Action Video to showcase its latest collection and highlight the quality of its materials.
Animated:
Perfect for simplifying complex concepts or abstract services, animation offers creative Storytelling and visual appeal. A software company could use animation to explain its cloud-based platform and its benefits in a visually engaging way.
Whiteboard:
Best for educational content or breaking down intricate processes, Whiteboard Videos offer a simple yet captivating way to present information. A financial institution could use a whiteboard video to explain different investment options and their potential returns.
Screencast:
Ideal for Software Demos or tutorials, screencasts allow viewers to see the product in action. A project management software company could use a screencast video to demonstrate its features and how they can improve team collaboration.
By understanding your audience's preferences and the nature of your message, you can choose the most effective video type to achieve your marketing goals.
Crafting Winning Brand Awareness Videos
A successful brand awareness explainer video strategy hinges on several key elements:
Target Audience Understanding: Deeply understanding your audience's needs, interests, and pain points is crucial for crafting a message that resonates.
Compelling Narrative: A strong narrative captivates viewers and makes your brand memorable. Consider using Storytelling Techniques to connect with your audience on an emotional level.
Visual Appeal: High-quality visuals, animation, and music create an engaging and memorable experience. Ensure your visuals align with your brand identity and enhance the storytelling.
Clear Call to Action: Guide viewers towards the desired action, whether it's visiting your website or following your social media channels. Make your call to action clear, concise, and compelling.
Robust Distribution Strategy: Share your video across multiple channels, including your website, social media platforms, and email marketing, to maximize its reach and impact.
By carefully considering each of these elements, you can create a video strategy that effectively builds brand awareness and drives results.
Crafting Captivating Product Videos
Creating a High-Quality and Engaging Explainer Video
Creating a high-quality and engaging explainer video requires attention to both production and content:
Professional Production
Invest in professional Video Production services to ensure high-quality visuals, sound, and editing.
A polished look enhances your brand's credibility.
Compelling Script
Craft a clear, concise, and engaging script that effectively communicates your brand message.
Use storytelling techniques to Capture Attention and make your message memorable.
Visual Storytelling
Enhance your narrative with visuals, animation, and motion graphics.
Simplify complex concepts and create a visually appealing experience.
Music and Sound Design
Choose music and sound effects that complement the visuals and evoke the desired emotions.
Music can Set the Tone and enhance the overall impact of your video.
Clear Call to Action
Encourage viewers to take the next step, such as visiting your website or downloading a resource.
Make your call to action clear, concise, and easy to follow.
By focusing on these elements, you can create a video that is both informative and engaging, leaving a lasting impression on your audience.
B2B Explainer Videos: A Winning Strategy
Identify Your Target Audience: Understand their specific needs, interests, and pain points. Tailor your video content to address their business challenges.
Showcase Expertise: Build credibility by demonstrating your industry knowledge and experience. Highlight your thought leadership and successful track record.
Position as Solutions: Clearly articulate how your products or services solve specific business problems. Show how you can help them improve efficiency or achieve their goals.
Use Case Studies: Demonstrate the real-world impact of your offerings with tangible examples of how you've helped other businesses achieve success.
Strong Call to Action: Encourage viewers to take the next step in the buyer journey, such as downloading a white paper or scheduling a demo.
By focusing on these best practices, you can create a B2B explainer video that effectively builds brand awareness and generates leads.
Empower Your Sales Team with Video
Explainer videos can be powerful tools for your sales team:
Sales Presentations: Use videos during online meetings or presentations to provide a concise and engaging overview of your brand and offerings.
Sales Training: Incorporate videos into training programs to help new hires quickly grasp your brand messaging, product knowledge, and value proposition.
Social Selling:Empower Your Sales Team to share videos on their social media networks, particularly LinkedIn, to reach a wider audience and generate leads.
Product-Focused Videos: Create shorter videos that address specific customer pain points or showcase key features. These can be shared with prospects at different stages of the sales funnel.
By equipping your sales team with explainer videos, you can enhance their communication, improve their effectiveness, and ultimately drive more sales.
Crafting Explainer Videos for Specific Industries
Industry Research: Understand the specific pain points, priorities, and trends shaping your target industry. Ensure your video addresses relevant concerns.
Clear Language: Avoid overly technical jargon or industry-specific acronyms. Use language that is accessible to a broader audience while still conveying your expertise.
Industry-Specific Examples: Incorporate case studies or success stories that highlight how your brand has helped businesses within that specific industry.
Stay Current: Keep abreast of the latest trends, innovations, and challenges within your target industry. Incorporate these insights into your video content.
By tailoring your video to the specific needs and language of your target industry, you can create a more impactful and resonant message.
Clear Call to Action: Encourage viewers to take a specific action, such as visiting your website or signing up for a free trial. Make your call to action clear and compelling.
Optimized Landing Page: Ensure the landing page linked from your video is optimized for conversions. It should have a clear message, a strong call to action, and a user-friendly design.
A/B Testing: Experiment with different calls to action and landing page designs to find what resonates best with your audience. Track your results and make adjustments accordingly.
Lead Generation Integration: Use your video on landing pages, in email campaigns, or as gated content to capture leads and nurture them through the sales funnel.
By strategically incorporating these elements, you can effectively leverage your Explainer Videos to Drive Conversions and achieve your marketing goals.
Hook Your Audience: Attention-Grabbing Video Starts
Capturing your audience's attention in the first few seconds is crucial. Consider these hook techniques:
Thought-Provoking Question: Start with a question that piques curiosity and encourages viewers to keep watching for the answer.
Surprising Statistic: Use a statistic that highlights a problem, opportunity, or trend related to your industry or product.
Visual Illustration: Show, don't just tell. Use visuals to illustrate a problem or concept in a compelling and relatable way.
Humor: A well-placed joke or humorous anecdote can make your video more memorable and shareable.
Striking Visual: Start with a visually appealing and relevant visual, animation, or motion graphic that grabs attention.
By crafting a strong hook, you can ensure that viewers stay engaged and learn more about your brand.
Customer Journey Video Strategies
Explainer videos can be strategically integrated into various touchpoints:
Awareness Stage: Use videos on social media, in online ads, or on your website's homepage to introduce your brand to a wider audience.
Consideration Stage: Provide more in-depth information about your offerings through videos embedded on product pages, blog posts, or in email campaigns.
Decision Stage: Use videos on pricing pages, checkout pages, or in sales presentations to reinforce your Value Proposition and encourage purchase.
Post-Purchase Stage: Use videos for Onboarding new customers, introducing new features, or providing helpful tutorials and support documentation.
By strategically placing your videos throughout the customer journey, you can provide valuable information at each stage and guide viewers towards conversion.
Interactive Elements: Engage Viewers with polls, quizzes, or clickable hotspots within the video. This allows for active participation and personalized exploration.
Social Sharing: Encourage social sharing by incorporating social media buttons or prompting viewers to share their thoughts on their preferred platforms.
Personalized Experiences: Leverage data and analytics to personalize the video experience for different viewer segments based on demographics or interests.
Gamification: Incorporate game-like elements, such as points, badges, or leaderboards, to incentivize viewers to watch the entire video or take specific actions.
By making your videos interactive, you can create a more memorable and engaging experience for your audience.
Case Study: McDonald'sGlobal Localization of Explainer Videos
Objective: To adapt its marketing messages to resonate with diverse audiences around the world.
Strategy: McDonald's localizes its Explainer Videos by translating them into multiple languages and adapting them to reflect local cultural nuances. The company also uses culturally relevant imagery and music to create a sense of connection with viewers in different regions.
Results: McDonald's localized Explainer Videos have been successful in driving brand awareness and engagement in international markets. The videos have helped the company to connect with local audiences and build stronger relationships with consumers around the world.
Key Takeaways: Localizing Explainer Videos can help brands to reach global audiences and build stronger connections with consumers in different cultures.
Case Study: PepsiCo'sA/B Testing of Explainer Videos
Objective: To identify the most effective video formats and messaging for its target audience.
Strategy: PepsiCo uses A/B testing to compare different versions of its Explainer Videos, including variations in video length, style, and messaging. The company then analyzes the results to determine which version performs best in terms of engagement and conversion rates.
Results: PepsiCo's A/B testing has helped the company to optimize its Explainer Videos and achieve better results. The company has been able to identify the most effective video formats and messaging for its target audience, leading to increased brand awareness and engagement.
Key Takeaways: A/B testing can be a valuable tool for optimizing Explainer Videos and ensuring that they are delivering the desired results.
Case Study: How McDonald's Localized its Explainer Videos for Global Audiences
The Challenge: McDonald's, a global fast-food chain, wanted to expand its reach and connect with diverse audiences worldwide. They needed to adapt their marketing materials to resonate with local cultures and preferences.
The Solution: McDonald's localized its Explainer Videos for different regions, translating the content and adapting the visuals to reflect local customs and tastes. They also incorporated local music and humor to make the videos more relatable.
The Results: The localized videos were well-received by audiences in different countries, contributing to increased brand awareness and customer engagement. They helped McDonald's establish a stronger connection with local communities and drive sales.
Key Takeaways:
Translation: Translating the content into local languages ensures that the message is understood by the target audience.
Cultural Adaptation: Adapting the visuals and messaging to reflect local customs and preferences enhances the video's relevance and appeal.
Local Music and Humor: Incorporating local elements, such as music and humor, can make the video more engaging and memorable.
How brand awareness explainer video examples are curated?
We dove deep into brand awareness explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand awareness explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Memorability Examining how effectively the video conveys the brand message and makes it memorable. 7.Emotional Connection Determining how well the video connects with the target audience on an emotional level and builds brand affinity. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand awareness explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
