30 Brand DNA Video Examples To Elevate Brand Perception

Imagine this a killer product launch, but crickets. Sound familiar? Cutting through the digital clutter is a beast, but not impossible. Think about it – we're bombarded with enough social media content to wallpaper the Great Wall! But here's the ace up your sleeve: Brand DNA animation videos. As the saying goes, "A picture is worth a thousand words," and animation? A million, easy. Just how powerful are these videos? Let's dive into the data.

• 93% of marketers say they've gotten new business from video content shared on social media.
• 46% of B2B technology buyers will purchase a product or service after viewing video content.
• 40% of content marketers said their biggest barrier to video marketing was the lack of a budget dedicated to creating videos.

These stats reveal both the immense power of video and a common hurdle: budget. Brand DNA animation videos offer a compelling solution, allowing you to create high-impact content without breaking the bank. Let's dive in and explore 30 Compelling Brand Dna Animation Video examples to unlock actionable strategies and ignite your video marketing success.

1. Deloitte

This Brand DNA Animation Video for Deloitte Ireland showcases the transformative power of ideas brought to life through action. Its paper-cut aesthetic and vibrant color palette create a visually captivating experience, subtly highlighting Deloitte's global reach and expertise.

The video's dynamic animation and uplifting music effortlessly convey Deloitte's message of connecting ideas and actions for a positive impact. It leaves viewers inspired and eager to explore how Deloitte can help their organizations in Ireland think and act differently to achieve their goals.

2. MSD Careers Animated Brand DNA Video

This Brand DNA animation video from PRO BTP Groupe immediately grabs attention with its lively 3D animation style. The clever use of a building block metaphor visually represents the construction of comprehensive health coverage, layer by layer. From dental and optical care to alternative medicine and financial aid, the video guides viewers through the key benefits.

What's particularly effective is the video's ability to humanize healthcare through its charming characters. They interact with a digital kiosk, highlighting cost savings, while other scenes demonstrate support and teleconsultation services. By visually showcasing these tangible advantages and encouraging viewers to visit probtp.com, PRO BTP Groupe paints a compelling picture of their enhanced healthcare solutions.

3. PerkinElmer

Searching for a Brand DNA animation video that captures a company's essence? Look no further than PerkinElmer's compelling piece. The video beautifully juxtaposes historic imagery with modern-day lab scenes, showcasing their unwavering pursuit of scientific breakthroughs. This creates a strong sense of legacy and forward momentum.

The video subtly yet effectively conveys PerkinElmer’s expansive vision. By stating It's not all we do, the narrative highlights their commitment not only to scientific excellence but also to their people, their clients, and the planet, underscoring their holistic approach to progress.

4. ManageEngine

In the hyper-digital era, data has become the lifeblood of every operation, from simple transactions to complex business strategies. ManageEngine’s Brand Dna Animation Video underscores this reliance and masterfully captures the vulnerability of data through a captivating visual narrative. The hot air balloon scene is pure genius, highlighting the potential for data loss with unexpected impact.

This video goes beyond a simple product plug. It’s a wake-up call, urging viewers to take control of their data destiny by embracing the simple yet powerful act of backing up. The modern aesthetic, vibrant animations, and catchy music all contribute to a message that sticks, reminding us that data security is not just a tech issue, but a vital part of modern life.

5. Mastercard Brand DNA Animation Video

This Mastercard Brand Dna animation video captivates with its clean aesthetic and compelling message of global connection. Using vibrant, flat design, it portrays Mastercard as a catalyst for seamless transactions, from online ordering to paying for street food in a bustling marketplace. This stylish approach elevates the brand beyond mere payment processing, painting a picture of effortless commerce.

The clever use of minimalist backgrounds and smooth transitions keeps viewers engaged, highlighting the speed and security of Mastercard’s network. By showcasing innovative payment solutions like QR code scans and digital IDs, the video leaves a lasting impression of Mastercard as a forward-thinking brand empowering individuals in today's digital landscape.

6. Firebase

Firebase is a platform that helps developers build and scale apps that people rely on. This video is designed to show the progress Firebase has made throughout the year.

Video Design - The video starts with a montage of animated images that depict the wide range of scenarios where Firebase is used. It is a vibrant, engaging Animation Explainer Video, that incorporates graphics that are very relevant to the development world.

The video moves on to feature a series of diverse people, all smiling and looking happy, emphasizing that the product helps developers make apps that people are delighted to use. This makes the video appealing, relatable and conveys an uplifting tone. The use of bright blue, green and orange colours reinforces this positive and friendly feeling. The video communicates a sense of community and togetherness. The vibrant colours and modern, simple graphics make the video stand out. The video is engaging, and the design style reflects the company's brand identity of being innovative and helpful. The clean, simplistic design and friendly tone help the video achieve its goal of connecting with the developer community.

7. Thermo Fisher

Thermo Fisher is a company that helps transform cells into life-saving cell therapies. The video is designed to demonstrate how Thermo Fisher assists businesses in their cell and gene therapy journey, from research to commercialization.

Video Design - The video utilizes a clean and minimalist design with a dark blue background and white outline graphics. This graphic style helps create a professional, modern, and informative feel. The simple, well-designed animations help explain the process of cell therapy, using clear visuals with consistent colors and fonts that create a cohesive style. This consistency further strengthens the brand awareness. A clean animation style makes this a good Brand Dna Animation Video.

The animation style and visuals used in the video successfully communicate the message of Thermo Fisher's services. The animation style helps explain the complex processes of cell therapy in a simple way, making the information easy to understand. The consistent use of blue and white color scheme throughout the video reinforces the brand's identity. The animation has a positive and confident tone, conveying the message that Thermo Fisher can help businesses achieve their cell and gene therapy goals.

8. ExxonMobil Brand Essence Animation Video

Orange Cyberdefense's Brand DNA Animation video is a masterclass in visual storytelling. The video instantly hooks viewers with a vibrant color palette and an energetic soundtrack, while the stylish 2D animation creates a memorable experience. By focusing on the critical role of SOC analysts, the video cleverly communicates the value of Orange Cyberdefense's expertise.

The use of simple yet effective visual metaphors, like the magnifying glass scrutinizing a virus, transforms complex cybersecurity concepts into easily understood visuals. This video isn't just an advertisement; it's an engaging and informative piece that leaves viewers wanting to know more about Orange Cyberdefense and the world of cybersecurity.

9. Infineon

Infineon is a semiconductor solutions company that creates innovative solutions to make life easier and safer. The goal of this video is to showcase the AutoDrive project, a pan-European initiative that aims to revolutionize automotive technology. This video is designed to highlight the project's success and innovative solutions.

Video Design -
The AutoDrive video is a Brand Dna Animation Video, and it utilizes a simple but effective animation style. The use of clean lines, bold colors and a clear font enhances readability. It showcases the project with a lighthearted tone, using animation and graphics to highlight its impact on the future of mobility. The animation seamlessly transitions between simple line drawings and vibrant colors, showcasing the scope of the project and the numerous participants involved.

The video effectively communicates the AutoDrive project's objective, emphasizing the collaborative nature and scope of the initiative. The animation style further amplifies this message, showcasing a unified vision for a future of automated driving. The video is optimistic in tone, highlighting the potential of this technology, which makes it engaging for a wide audience.

10. COTI

COTI is a payment transaction network that aims to revolutionize payments in the digital currency era. The video is designed to introduce COTI and highlight its potential for improving the way people send and receive money.

Video Design - This Brand Dna Animation Video uses a minimalist design with flat shapes and vibrant colors. The color palette is composed of bright blues, oranges, and purples, which create a visually appealing and memorable look. Animated transitions between different scenes ensure visual appeal.

The simple style and bold graphics effectively capture the essence of the COTI's core message. The clean lines and use of a minimal color palette create a modern and approachable feel, which is perfectly aligned with the goal of presenting COTI as a trustworthy and reliable payment platform. The use of animation adds dynamism to the video, making it more engaging and memorable.

11. Comarch

Comarch's latest video focuses on the importance of building a sustainable network. The video is designed to highlight the challenges telecommunication companies face in minimizing their carbon footprint and how automated network management can help.

Video Design - The video features a business promotion animation style, which is engaging and easy to follow. The video uses animated graphics and 3D elements to make the narrative more engaging. The animation style is well designed and allows viewers to understand complex concepts like network energy consumption. Animated graphics highlight energy consumption, sustainability, and automated network management. A clean design, simple background, and minimalistic color palette make the animation style a good Business Promotion Animation Video.

The video uses a friendly and optimistic tone to communicate its message, while the animated graphics effectively illustrate the idea that sustainable network management can be achieved without impacting network performance. The video bright animation and graphic design helps emphasize the need to be mindful of the planet and promotes Comarch's solutions to ensure sustainable energy consumption.

12. Pinkerton

Pinkerton delivers timely crime data, granular detail, and seasonal insights ahead of other available sources in the UK. This video is designed to communicate Pinkerton's ability to effectively deliver impactful data insights and solutions.

Video Design - This Brand Dna Animation Video utilizes high-quality 3D graphics to illustrate the concept of information overload and the need for data validation. The video effectively utilizes a combination of paper documents and puzzle pieces to represent the challenge of sorting through information. The fast-paced editing and dynamic camera movements create a sense of urgency, highlighting the speed and efficiency of Pinkerton's crime index.

The animation style and visual design of the video communicates a message of speed, precision, and expertise. The color palette is composed of grey, black, and white, creating a clean and professional look. The video uses clear, concise language to explain the product, highlighting its value proposition and the benefits for its target audience. The video concludes with a strong call to action, encouraging viewers to learn more about Pinkerton's services. The tone of the video is professional, informative, and confident, creating a sense of trust and credibility.

13. Quantiphi

Quantiphi is a company that combines industry specific business acumen with cutting edge artificial intelligence, data solutions, and cloud practices to solve business challenges. This video is designed to showcase the Quantiphi brand, their expertise in problem solving, and their passion for making a positive impact.

Video Design - The video is a Brand Dna Animation Video, focusing on visual elements to convey Quantiphi's mission. The use of 3D cubes of different colors, representing data points, is combined with abstract geometric shapes that move, rotate, and combine, creating a sense of dynamism and complexity. This dynamic animation style further emphasizes the challenge of dealing with complex data, and the role Quantiphi plays in solving these challenges. The animation style of the video, using bold colors and a clean, minimalist aesthetic, contributes to Quantiphi's brand identity, projecting a modern and sophisticated image.

The video is able to effectively communicate Quantiphi's mission and vision by using a visual language that resonates with the company's target audience. The use of abstract shapes and dynamic animation evokes a sense of innovation, problem-solving, and transformation, which aligns with Quantiphi's core values and expertise. The video is also engaging and easy to understand, which is crucial for reaching a broad audience and establishing a strong brand identity. The overall tone of the video is optimistic, conveying confidence in Quantiphi's ability to help businesses navigate the challenges of a rapidly changing world.

14. PGE

PGE is a company that provides energy, and this video is designed to encourage customers to make small changes in their energy usage. This, in turn, helps PGE rely on renewable energy sources more.

Video Design - This Brand Dna Animation Video uses bright colors and simple imagery to explain the concept of energy use. The video is made up of 3D models that depict different scenes like a house, a car, and a coffee shop, making the energy use explanation very relatable. The use of the bar chart graphic helps explain the fluctuation in energy use. The overall visual design of the video is appealing and informative.

This 3D animation style is effective in explaining the connection between energy use and its impact on renewable sources. The use of simple graphics combined with a cheerful, optimistic tone creates a positive experience for the viewer. The clean animation style clearly illustrates how everyday energy use can affect PGE's reliance on renewable sources. This makes the video engaging and ensures viewers understand the importance of making small shifts in their energy use.

15. Aqua Security

Aqua Security is a cloud native security platform, and this video is designed to showcase the speed of their solution, and its benefits.

Video Design - This Brand Dna Animation Video utilizes vibrant colors and captivating graphics that create an engaging visual experience. It features a combination of neon lights, with 3D animations and geometric shapes, which are strategically used throughout the video.

The visual style, with its bold colors and dynamic motion, reflects the fast-paced nature of cloud native development and delivery. The video's tone is upbeat and optimistic, suggesting a solution that empowers businesses to move forward with confidence in a rapidly evolving technological landscape. This video is appealing to a technical audience, specifically those in the IT and DevOps space. This creative style effectively conveys the message of speed and agility. Aqua Security's platform is presented as a solution that allows businesses to move quickly and efficiently, without sacrificing security.

16. Gemalto

Gemalto is a cybersecurity company that focuses on protecting the commercial drone industry. The video is designed to show how Gemalto's solutions can ensure trust, security, and reliability in the commercial drone ecosystem.

Video Design - The video utilizes a clean and modern animation style. A variety of colors are used to highlight different parts of the commercial drone ecosystem. The design emphasizes the importance of security by using visual elements such as a network of dots, lines, and circles. It presents a Brand Dna Animation Video that visually describes the role of Gemalto in this industry.

The video's visual style and its narrative successfully communicate the need for secure and trusted drone operations. This approach creates a sense of calm assurance. The video highlights Gemalto's commitment to protecting the integrity of the industry, ensuring that drones can operate safely and securely, delivering valuable information and advancing the commercial drone ecosystem.

17. Printify

Printify is showcasing their new product lines. The video is designed to get people interested in joining the waitlist.

Video Design - The video utilizes a simple and bold Explainer Onboarding Animation Video design style. The video uses a minimal design aesthetic, focusing on bold, contrasting colors. The use of animation and smooth transitions brings life to the products.

The video design effectively communicates the objective of the video, which is to get people interested in joining the waitlist. The clean, modern design and animation create a professional and inviting tone that is appealing to potential customers. The video highlights the ease of customizing products and the overall experience.

18. National Grid ESO

National Grid ESO is a company that focuses on technology solutions for the energy sector. This video is designed to highlight the growing need for data storage in the industry, specifically in the context of connected vehicles.

Video Design - The video utilizes a clean, modern design aesthetic with vibrant blue and green color palettes, creating a sleek and futuristic vibe. The graphic elements are crisp, high-quality, and utilize minimalist geometric shapes, further reinforcing the technology-driven nature of the video. Motion graphics create dynamic and engaging transitions between different concepts, while still maintaining a clear and concise narrative. This video effectively leverages motion graphics to engage the viewer, making it a good Brand Video Animation.

The video utilizes a simple, straightforward narrative to highlight the ever-increasing demand for data storage in the energy sector. The focus on connected vehicles and their data needs showcases how the industry is evolving, creating a positive and informative tone, making the video appealing to both technical and non-technical audiences. The use of animation and visual metaphors effectively communicates the complexity of the subject matter in an accessible and engaging manner.

19. Boyd

Boyd specializes in designing and manufacturing medical wearables, focusing on patient safety and medical efficacy. The video is designed to highlight the company's expertise in medical-grade adhesives and its partnership with 3M.

Video Design - The video features a smooth and sleek Brand Dna Animation Video. The style is clean and modern, showcasing the product's features in a visually appealing manner. The video uses a combination of 3D animation, 2D graphics, and realistic visuals, including a glimpse into a warehouse of 3M supplies. Simple, yet elegant colors and fonts help to create a professional and trustworthy tone.

The partnership with 3M, along with expertise in adhesives, is visually communicated through the video. The video uses a clean, minimalist aesthetic to focus on the product itself, allowing the viewer to understand the benefit of the solution and the brand's focus on patient safety and efficacy. The video uses a series of animated transitions and graphics that highlight the features of the product. The animation style is clean, modern, and easily understood, making the video approachable and professional. This allows Boyd to convey its message in a clear and concise manner, establishing itself as a reliable partner in the medical wearable industry.

20. Tyson

Tyson is committed to producing safe food and protecting water resources. This video is designed to highlight the company's work on contextual water targets at their facilities.

Video Design - The video is a Brand Dna Video, it uses simple, yet engaging graphics and a clear narrative to communicate the message. The animation style, with its use of bright colors and geometric shapes, makes the video engaging and accessible.

The visual design of the video helps clearly convey their commitment to sustainable water practices. The use of simple graphics and bold text reinforces the importance of water conservation and the company's effort to protect the watersheds near their facilities. The video's positive tone and optimistic message reinforces their commitment to responsible production and encourages viewers to learn more about their initiatives.

21. Capital One

Capital One offers a range of financial products, including debit cards. This video aims to showcase the benefits of these cards, emphasizing their convenience in everyday transactions.

Video Design - The video adopts a clean, modern style with flat illustrations and vibrant colors. It utilizes a minimalist aesthetic, employing a color palette of blues and greens. The graphics are crisp and clean, reinforcing a sense of professionalism.

This Brand Dna Video effectively conveys the simplicity and convenience of debit cards through clear, concise animations. It contrasts the old ways of using cash with the modern experience of using a debit card. The video's lighthearted and optimistic tone reinforces the message that debit cards make life easier and more secure. Relatable scenarios, such as buying movie tickets, highlight the convenience of using a debit card. The overall visual style and narrative drive the video goal of promoting the benefits and convenience of debit cards, making them an appealing and accessible option for consumers.

22. BDO

BDO wants to create a company that is more innovative, sustainable, and diverse than ever. This is a bold vision, and it needs a bold video to communicate it. We need a video that captures the essence of this vision, a video that inspires and motivates.

Video Design - The video should start with an abstract design style, using a series of images and animations that symbolize the company's goals. The use of graphics and animation combined with inspiring imagery, creates a powerful Brand Dna Video.

The video's tone should be positive and aspirational, reflecting the company's commitment to creating a more innovative, sustainable, and diverse future for its employees and clients. This video should be a powerful tool for attracting talent, building brand loyalty, and driving business growth.

23. CEVA

CEVA is a leading global provider of supply chain solutions. This video is designed to highlight the company's expertise in the eCommerce and omnichannel world.

Video Design - The animation shows an abstract, stylized version of a cityscape, featuring buildings, connected by lines that represent data flow. The graphics are simple, clean, and modern. The palette uses blue and green colors to create a calm and confident feel. The use of icons and simple visuals makes this a good Brand Dna Video.

The animation style and visual elements are used to illustrate how CEVA provides solutions for businesses in the eCommerce and omnichannel industries. The video's overall tone is professional and engaging. The visuals, narrative, and design style work together effectively to communicate CEVA's value proposition to potential clients. CEVA's approach to e-commerce and omnichannel strategies is portrayed in an efficient and visually appealing way, attracting viewers who are seeking solutions to future-proof their business.

24. FinGo

FinGo is a new technology that aims to make the world more secure by eliminating the need to rely on cards, documents, or devices for authentication. It connects people, places, and businesses in a secure manner.

Brand Dna Video This video effectively communicates the objective of FinGo, showcasing the ease and convenience of fingerprint-based authentication. Vibrant colors, clear graphics, and engaging animations create a positive and reassuring tone, highlighting the benefits of a secure and connected world.

Video Design - The video clearly emphasizes the ease of use and the future potential of FinGo. It uses simple, yet appealing visuals, bold text, and fluid animations to create a striking contrast against a minimalist background. The graphics are crisp and well-defined, adding to the overall quality of the video.

25. U

Integrated Marketing Solutions helps businesses connect with customers using personalized communication across multiple channels. This video is designed to show how U simplifies the process of delivering personalized messages.

Video Design - This Brand Dna Video is built around the idea of overcoming challenges of marketing automation. It utilizes a clean and modern graphic style, with a primary color palette of black, white, and a light turquoise blue. The video uses a line style art for illustrating the visual concept. The animated graphics are simple and engaging, and the video's clean aesthetic makes it easy for viewers to focus on the message.

The video uses an upbeat, positive tone to communicate the message. The graphics and animations create a positive and engaging experience. The visual style and elements create a sense of urgency to show the importance of U for effective marketing. The video clearly emphasizes that U delivers a quick and efficient way to solve marketing automation challenges, and this is done by using an animated product walkthrough. The use of minimal text, along with illustrations, makes the video engaging for a broader audience and helps U effectively communicate their message.

26. GE

GE is a global energy leader that provides equipment, solutions, and services for the energy value chain. The video is designed to show how gas power can contribute to a more decarbonized energy future.

Video Design - The video utilizes a vibrant color palette and simple, clean illustrations. The design style is clean, minimal, and modern, which is common in Brand Dna Video. The graphics, including the use of bold, white text, are simple yet effective. They use a distinct text format that adds to the overall visual impact of the video.

The video effectively communicates the objective of reducing carbon emissions by showcasing clean energy solutions like wind turbines and solar panels. The positive tone and bright color palette encourage viewers to consider the benefits of gas power for a sustainable future.

27. Justice

Justice provides information that helps heal fractured societies. This video is designed to communicate how Justice can help rebuild societies impacted by conflict.

Video Design - Justice uses a simple, minimalist visual style, with stark black silhouettes on a white background. This style allows the graphic elements to pop, the animated elements are very clean and easy to understand. The graphic design makes it a clear and engaging Brand Dna Video.

The visual design effectively communicates the central theme: reconciliation through information. The use of silhouettes, the color black, and a simple white background creates a neutral tone, suggesting the goal is not to lay blame but rather to provide a platform for understanding, and a path for peace. The graphic style and design are highly impactful and are designed to attract a wide audience.

28. Cabot

Cabot is a company that creates materials that improve daily life and enable a more sustainable future. The video showcases these materials and how they are used in everyday products.

Video Design - The video utilizes a Brand Dna Video style, featuring a bright and energetic tone, using dynamic graphics to highlight the materials' impact on daily life. Fast-paced transitions and bright colors keep the viewer engaged.

The video effectively communicates the company's objective through vibrant visuals and a simple narrative. It portrays a positive, optimistic tone, showing how advanced materials are improving the world. The various examples used in the video, such as wind turbines, electric cars, and smartphones, help connect with a diverse audience by showing the reach of the materials across multiple industries.

29. MEDHOST

MEDHOST is a healthcare solution provider that helps hospitals save the day. The video is designed to show the importance of having the right support to overcome challenges and deliver better care.

Brand Dna Video - This video uses bold colors and simplified graphics to convey a message that is both fun and engaging. Building blocks form the company name, driving home the message that the company is reliable and strong. The bright red and blue colors of the characters and environment showcase a company that is modern and innovative.

Video Design - The visual style uses a combination of animated characters and simple graphics to communicate the message of support and help healthcare facilities succeed. The tone of the video is encouraging and uplifting, presenting healthcare workers as heroes. The simplified graphics are well designed and executed, creating an energetic feel. The playful design style makes the video lighthearted, yet powerful, as it highlights the need for support in the healthcare industry.

30. Alation

Alation is a data catalog solution that helps organizations understand and manage their data. This video is designed to highlight its achievements in the data catalog market, specifically that it is the GOAT, or Greatest Of All Time.

Video Design - The video features a unique Brand Dna Video style. It uses a bold and dynamic color palette consisting of primarily blue and orange, The graphics are clean and modern, with simple silhouettes of athletes in various sports representing the idea of GOAT. This style is highly effective in engaging viewers and communicating the concept of being the best in its category.

The video uses a combination of visual storytelling and compelling text to communicate key achievements and benefits. The tone is confident and celebratory, reflecting its position as a leading player in the data catalog industry. The use of animated text elements throughout the video makes it visually engaging and memorable, driving viewers to the blog post for more information on its success and offerings.

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How to plan and optimize Brand Dna Animation Videos?

Embracing Imperfection: "Perfection is the enemy of good." - Roger L. Martin. Advids recognizes that brand DNA isn't about flawless presentation, but genuine connection. For a healthcare client, we incorporated hand-drawn elements into their animation, creating a relatable and human feel that boosted viewer engagement by 15% and fostered trust in their services.

Actionable: Prioritize authenticity over perfection for relatable brand portrayal.

Strategic Simplicity: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids champions clarity in brand messaging. For a food and beverage client, we distilled their complex brand story into a simple, visually engaging animation, leading to a 10% lift in brand recall and a noticeable increase in social media shares.

Actionable: Simplify complex messages for impactful communication.

Targeted Storytelling: "A mind needs books as a sword needs a whetstone, if it is to keep its edge." - Tyrion Lannister. Advids understands the power of narrative tailored to specific audiences. For an e-commerce client, we crafted a brand DNA animation video that spoke directly to their ideal customer's pain points, resulting in a 25% conversion rate increase on their product landing page.

Actionable: Craft narratives addressing specific audience pain points.

Data-Driven Creativity: "Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy." - Rand Fishkin. Advids balances creative vision with data-driven insights. For a non-profit client, we used audience research to inform the visual style and messaging of their brand DNA animation video, resulting in a 30% increase in donations and wider reach across social media platforms.

Actionable: Use data to inform creative decisions for maximum impact.

Meaningful Differentiation: "Strive not to be a success, but rather to be of value." - Alfred Adler. Advids helps clients identify their unique value proposition. For a tech startup, we developed a brand DNA animation video that showcased their innovative approach and differentiated them from competitors, leading to a 18% increase in investor interest and positive media coverage.

Actionable: Highlight unique value proposition to stand out from competitors.

Why Advids for Brand DNA Animation Video?

At Advids, we specialize in crafting high-quality, original Brand DNA Animation Videos that elevate your brand and drive impactful results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your brand's essence into compelling animated experiences.

Unleashing the Power of Your Brand's DNA:

Customized Brand DNA Animation Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly reflect your brand's unique identity, style, and target audience.
Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action, bringing your brand's DNA to life.
Cutting-Edge Brand DNA Animation Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression, maximizing the impact of your brand's DNA.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects across various animation styles, we possess a deep understanding of what makes videos truly effective, and have completed over 320 Brand DNA Animation Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through the power of animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Journey to Success:

Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is at the heart of every decision and accurately reflected in the final animation.
Strategic Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand DNA Animation Videos.

Ready to unlock the potential of Brand DNA Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand DNA Animation Video?

A Brand DNA Animation video is a short, animated film that encapsulates the core essence of a brand. It's a dynamic and engaging way to communicate a brand's values, personality, and story through captivating visuals, compelling narratives, and memorable music. It's like a visual representation of your brand's soul, designed to leave a lasting impression on your audience.

These videos are used for a variety of purposes, including building brand awareness, increasing engagement on social media, driving traffic to websites, explaining complex products or services, and Onboarding new customers. They can be used across various marketing channels, from your website and social media platforms to email campaigns and sales presentations.

What do top Brand DNA Animation Videos have in common?

Relatable Character Animation

Unique Brand-Driven Design

Dynamic Scene Transitions

Evocative Color Palette Selection

Seamless 2D Animation Style

Immersive 3D Animation Style

Engaging Motion Graphics Design

Creative Whiteboard Animation Style

Mixed Media Animation Approach

Live Action Integration Techniques

Strategic Stock Footage Utilization

What makes a Brand DNA Animation Video effective?

Strategic Brand DNA animation videos are designed to be Effective Communication tools, captivating audiences and leaving a lasting impression. They achieve this through a combination of compelling storytelling, visually engaging animation, and a clear understanding of the target audience. Effective videos are driven by a strategic approach that aligns with the brand's overall marketing goals and resonates with its target audience.

Creative Methods for creating effective Brand DNA animation videos include using relatable characters, incorporating humor and emotion, and simplifying complex concepts through visual metaphors. Techniques to enhance effectiveness include using a consistent visual style, incorporating a clear call to action, and optimizing the video for different platforms and devices. Aim to create videos that are not only informative but also entertaining and memorable, leaving a positive and lasting impression on viewers.

How long should your Brand DNA Animation Video be?

Informative Brand DNA animation videos are designed to be effective communication tools, captivating audiences and leaving a lasting impression. They achieve this through a combination of compelling storytelling, visually engaging animation, and a clear understanding of the target audience. Effective videos are driven by a strategic approach that aligns with the brand's overall marketing goals and resonates with its target audience.

Methods for creating effective Brand DNA animation videos include using relatable characters, incorporating humor and emotion, and simplifying complex concepts through visual metaphors. Techniques to enhance effectiveness include using a consistent visual style, incorporating a clear call to action, and optimizing the video for different platforms and devices. Aim to create videos that are not only informative but also entertaining and memorable, leaving a positive and lasting impression on viewers.

How to create Brand DNA Animation Videos?

The creation of Brand DNA animation videos is a multi-step process that involves careful planning, creative execution, and strategic promotion. It's a collaborative effort that requires a clear understanding of the brand's identity, target audience, and marketing goals. The creation steps include defining objectives, developing a script, creating a visual style guide, choosing an animation style, and producing the video.

Collaborative

Methods for creating effective Brand DNA animation videos include using relatable characters, incorporating humor and emotion, and simplifying complex concepts through visual metaphors. Techniques to enhance effectiveness include using a consistent visual style, incorporating a clear call to action, and optimizing the video for different platforms and devices. Aim to create videos that are not only informative but also entertaining and memorable, leaving a positive and lasting impression on viewers.

Pre-Production

Production

Crafting Compelling Brand DNA Animations

Crafting a Captivating Brand DNA Animation Video

Crafting a captivating brand DNA animation video requires a deep understanding of your brand's essence and meticulous attention to detail. It's about weaving together your brand's soul with Captivating Visuals and a resonant narrative.

• The video must effectively convey your brand's core values, unique personality, and compelling selling proposition.
• Think of it as distilling your brand's essence into a potent elixir that captivates your audience.
• For example, a brand focused on innovation might use futuristic visuals and dynamic animation to showcase its forward-thinking approach.

• Visual appeal is paramount.
• The animation style, color palette, and overall aesthetic should be captivating, grabbing the viewer's attention from the first frame and leaving a lasting impression.
• A brand with a playful personality might opt for a vibrant, cartoonish animation style, while a luxury brand might choose a more sophisticated and elegant approach.

• Knowing your audience is key.
• The language, tone, and imagery used should resonate deeply with your target demographic, speaking directly to their needs, aspirations, and desires.
• A brand targeting millennials might use a more informal tone and incorporate trending visual elements.

• In today's fast-paced world, attention spans are fleeting.
• The video should be concise, delivering its message with impact and clarity, ensuring viewers stay engaged.
• Aim for a video length that effectively conveys your message without overwhelming the viewer.

• Optimization for various platforms is crucial.
• The video should seamlessly adapt to different screen sizes and resolutions, looking stunning on desktops, laptops, tablets, and mobile devices.
• Ensure the video is accessible to viewers with disabilities by providing captions and transcripts.

• A Strong Call to Action is essential.
• What do you want viewers to do after watching the video? Visit your website? Make a purchase?
• The video should clearly guide them towards the desired action, using Compelling Visuals and persuasive language.

• Music and sound effects play a vital role in enhancing the video's emotional impact and creating a more immersive experience.
• Choose music that complements your brand's personality and the video's overall tone.

Animating Your Brand's Soul

A brand DNA animation video can serve as a powerful conduit for communicating a company's values, transforming abstract principles into tangible and relatable visuals.

Visualizing Values:

Imagine your values coming to life through animation, showcasing your company's dedication to sustainability, ethical sourcing, or community engagement. For example, a company committed to sustainability could depict its eco-friendly manufacturing processes through animation, showing how it reduces waste and minimizes its environmental footprint.

Relatable Scenarios:

The video can depict real-life scenarios that resonate with viewers, illustrating how your values translate into actions and impact. A company that values customer service could create an animation showing its employees going above and beyond to assist customers, demonstrating its commitment to exceeding expectations.

Metaphors & Symbolism:

Animation allows you to use metaphors and symbolism to convey abstract values in a more engaging and memorable way. For instance, a company that values innovation could use a visual metaphor of a seed growing into a tree to represent its commitment to fostering growth and development.

Building Trust & Credibility:

By visually demonstrating your company's values in action, the video reinforces your commitment and builds trust with your audience. This transparency can be particularly effective in attracting customers who prioritize ethical and socially responsible brands.

Unleashing Your Brand's Story Through Animation

When crafting the narrative for your brand DNA animation video, you have a diverse palette of storytelling approaches at your disposal.

This approach excels at simplifying complex products, services, or concepts. It breaks down information into easily digestible chunks, using visuals and animation to enhance understanding. For example, a software company could use an Explainer Video to demonstrate the key features and benefits of its platform.

This narrative delves into the heart of your brand, recounting its origins, its evolution, and the driving force behind its mission. It's about connecting with viewers on an emotional level, forging a bond that transcends mere transactions. A craft brewery could use a Brand Story video to showcase its passion for brewing and its commitment to using locally sourced ingredients.

Let your satisfied customers do the talking. This approach leverages the power of social proof, showcasing real people whose lives have been positively impacted by your brand. A fitness company could feature testimonials from customers who achieved their weight loss goals using its program.

Data and statistics don't have to be dry and boring. An animated infographic breathes life into numbers, transforming them into visually engaging and memorable stories. A non-profit organization could use an animated infographic to Visualize the Impact of its fundraising efforts on the community it serves.

Amplify Your Brand Story with Animation

Embed the video on your homepage or About Us page to provide visitors with an engaging introduction to your brand and its offerings. This can help to increase website dwell time and improve conversion rates.

Social Media Engagement:

Share snippets or teasers of the video on platforms like Instagram, Facebook, and LinkedIn to pique curiosity and drive traffic to the full video. Use relevant hashtags and engaging captions to maximize reach and visibility.

Email Marketing Campaigns:

Incorporate the video into your email campaigns to nurture leads, announce new products or services, or promote special offers. A personalized email with an embedded video can significantly improve open and click-through rates.

Sales Presentations & Pitches:

Elevate your sales pitches by incorporating the video to captivate prospects and leave a lasting impression. The video can help to simplify complex concepts and showcase the Value Proposition of your offerings in a more engaging way.

Advertising Campaigns & Targeting:

Utilize the video in your online advertising efforts, targeting specific demographics and interests to maximize reach and impact. Platforms like YouTube and Facebook allow you to target your ads based on user demographics, interests, and behaviors.

Boosting Engagement in Your Launch Video

• Vibrant colors, dynamic animation, and captivating visuals are paramount. The video should be a feast for the eyes, drawing viewers in and keeping them glued to the screen.
• Consider using eye-catching transitions, special effects, and engaging character design to enhance visual appeal.

Concise Storytelling & Narrative Structure:

• Brevity is key. The narrative should be concise, delivering its message with impact and clarity, ensuring viewers stay engaged from start to finish.
• A well-structured narrative with a clear beginning, middle, and end can help to maintain viewer interest.

Clear Call to Action & Interactive Elements:

• What do you want viewers to do after watching the video? Visit your website? Make a purchase? The video should clearly guide them towards the desired action.
• Incorporating interactive elements, such as clickable buttons or polls, can further boost engagement.

Platform Optimization & Mobile-Friendliness:

• The video should seamlessly adapt to different screen sizes and resolutions, looking stunning on desktops, laptops, tablets, and mobile devices.
• Ensure the video loads quickly and plays smoothly on all devices to avoid frustrating viewers.

Gamification & Incentives:

• Consider incorporating gamification elements, such as quizzes or challenges, to make the video more interactive and engaging.
• Offering incentives, such as discounts or exclusive content, can further motivate viewers to participate.

Animating Your Brand's Heart

This emotional resonance is achieved through a delicate interplay of visuals, storytelling, and music. Imagine a heartwarming animation that depicts a character overcoming a challenge using your product, accompanied by an uplifting soundtrack. Such a video can evoke feelings of hope, inspiration, and empowerment, forging a powerful bond between the viewer and your brand.

Music & Sound Design:

Music and sound effects play a crucial role in enhancing the emotional impact of your video. Upbeat music can create a sense of excitement and optimism, while slower, more melancholic music can evoke feelings of empathy and compassion.

Universal Emotions & Experiences:

The key is to tap into universal human emotions and experiences. By crafting relatable characters and scenarios, you invite viewers to see themselves in your brand's story, fostering a sense of connection and shared values. A brand that promotes healthy eating could create an animation showing a family enjoying a delicious and nutritious meal together, evoking feelings of warmth and togetherness.

Boosting Sales with Animated Product Launches

While a brand DNA animation video is a powerful tool for building Brand Awareness and emotional connections, it can also be a potent driver of conversions and sales.

Clear Call to Action: The key is to seamlessly integrate a clear and compelling call to action within the video's narrative. For instance, the video could culminate with a special offer, encouraging viewers to visit your website or make a purchase within a limited timeframe. A visually appealing call to action button can further enhance its effectiveness.

Showcasing Tangible Benefits: By showcasing the tangible benefits of your products or services, the video can effectively nudge viewers further down the sales funnel. Demonstrating how your offerings solve real-world problems or enhance people's lives can be a powerful motivator for action. For example, a productivity app could use animation to show how it helps users save time and manage their tasks more efficiently.

Overcoming Objections & Building Trust: Animation can be used to address common customer objections and Build Trust in your brand. For example, a company that offers a money-back guarantee could use animation to visually represent its commitment to customer satisfaction.

Driving Traffic & Lead Generation: The video can be used to drive traffic to your website or landing page, where viewers can learn more about your offerings and take the desired action. Incorporating lead capture forms within the video or on its landing page can further enhance its Lead Generation potential.

Crafting Captivating Brand DNA Animations

Crafting a high-quality brand DNA animation video is a meticulous process that demands careful planning, creative vision, and technical expertise.

• What do you hope to achieve with this video? Increase brand awareness? Drive conversions?
• Clearly define your goals to guide the entire production process.
• This will help you to determine the video's length, style, and messaging.

• Who are you trying to reach with this video?
• Understanding your target audience's demographics, interests, and pain points is crucial for crafting a message that resonates.
• Conduct thorough market research to gain insights into your target audience.

• The script is the backbone of your video.
• It should tell a captivating story that aligns with your brand's values and resonates with your target audience.
• Work with a professional scriptwriter to ensure your script is engaging, informative, and persuasive.

• Establish a Consistent Visual Identity for your video, including color palettes, typography, animation style, and overall aesthetic.
• This will help to ensure that your video aligns with your brand's overall visual identity.

• From 2D to 3D, motion graphics to stop motion, the animation style you choose should align with your brand's personality and the message you want to convey.
• Research different animation studios and freelancers to find one that specializes in your desired style and has a proven track record of success.

• The right soundtrack can elevate your video, evoking emotions and enhancing the overall impact.
• Work with a professional sound designer to create a soundtrack that complements your video's visuals and messaging.

• What do you want viewers to do after watching the video? Visit your website? Make a purchase?
• The video should clearly guide them towards the desired action.
• Use trackable links and analytics to measure the video's effectiveness in driving conversions.

Boosting Sales and Marketing with Your Launch Video

By incorporating lead capture forms within the video or on its landing page, you can effectively generate valuable leads for your sales team. Use the video to qualify leads by educating them about your offerings and gauging their level of interest.

Website Traffic & Engagement:

Drive traffic to your website by embedding the video on your homepage or relevant product pages, enticing viewers to explore your offerings further. Use the video to increase website dwell time and improve engagement metrics.

Product Education & Demonstrations:

Use the video to educate potential customers about your products or services, highlighting their features, benefits, and use cases. Animation can be particularly effective in demonstrating complex products or services in a visually engaging way.

Brand Storytelling & Emotional Connection:

Share your brand's story in a captivating and memorable way, forging Emotional Connections with viewers and building brand affinity. Use animation to bring your brand's personality to life and create a lasting impression.

Social Proof & Testimonials:

Incorporate customer testimonials or case studies into the video to showcase the positive impact of your brand on real people's lives. This can help to Build Trust and Credibility with potential customers.

B2B Brand Animation: Engaging Business Leaders

Crafting a brand DNA animation video for a B2B audience requires a nuanced understanding of their unique needs, priorities, and decision-making processes.

• While emotional appeals can be effective, B2B audiences are primarily driven by logic and ROI. The video should clearly articulate the business benefits of your products or services, such as increased efficiency, cost savings, or revenue growth.
• Use data and statistics to support your claims and demonstrate the value proposition of your offerings.

• B2B audiences are often short on time and bombarded with information. The video should be concise, delivering its message quickly and effectively, without sacrificing clarity or depth.
• Use clear and concise language, and avoid jargon or technical terms that your audience may not understand.

• The video's tone and visuals should align with the professional nature of the B2B landscape.
• Avoid overly casual language, humor, or imagery that might not resonate with a corporate audience.
• Opt for a clean and professional aesthetic that reflects your brand's credibility and expertise.

• What do you want viewers to do after watching the video? Request a demo? Download a white paper?
• The video should clearly guide them towards the desired action.
• Use the video to nurture leads by providing them with valuable information and resources that address their specific needs.

How brand DNA animation video examples are curated?

We dove deep into brand DNA animation videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand DNA animation videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Core Value Alignment Examining how effectively the animation communicates the brand's core values and mission.
7.Brand Essence Representation Determining how well the video captures and portrays the essence of the brand's identity.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Brand Story Animations
3. Value Proposition Videos
4. Mission Statement Visualizations
5. Brand Identity Showcases

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand dna animation video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.