Brand Intro Video Examples: 18 Ways to Introduce a Brand

Bandwidth sells emergency calling tools to businesses. Its video introduces the brand through one hard problem: finding a 911 caller when calls no longer come from a landline.

What works here:

• The problem gets harder on screen. Calls move from landlines to VoIP, IoT devices and mobile users on the move, and animated misrouted calls show the cost.
• Then the brand arrives as the fix, with three named answers: E911 for VoIP, Dynamic Location Routing and an Emergency Calling API.
• It ends on relief, not features. Businesses meet the rules without managing emergency calling detail themselves.

The move: Name the problem that got harder since your buyer last looked. If your first scene could run in any year, it isn't the problem yet.

Posted on the FIS channel, this video introduces Worldpay's two answers to chargebacks: Disputes Deflector and Disputes Defender. The cost of chargebacks comes first.

What works here:

• Losses come before the logo. Animated statistics and rising loss graphics show what disputes cost a business.
• Each product gets one job. Disputes Deflector sends issuers context in real time to stop a dispute early. Disputes Defender checks claims against the business's own records to recover revenue.
• Then one name covers both: “Dual Defense.” Two products become one idea a buyer can repeat.

The move: If you introduce two products, give each one job, then one name for the pair. If a buyer can't say which does what, merge the scenes.

Veeva SiteVault introduces itself to clinical research teams. The opening shows the daily cost of running trials across disconnected technology.

What works here:

• The cost is time. Research staff lose hours to scattered systems before SiteVault is named.
• Then one platform takes over. Document exchange and eConsent sit in one place.
• Fit is the network: hundreds of sponsors already on Veeva's network. The end benefit is human, more capacity for patient care.

The move: End your intro on what your buyer does with the time you give back, not on the hours saved.

“Meet Asana, your work manager. But better.” The video opens on what Asana removes: a flood of notifications and tasks burying one worker.

What works here:

• The problem is a picture every knowledge worker has lived. Too many pings, too much work about work.
• Then the flood turns into order. Task owners, due dates and discussions land in boards, calendars and timelines.
• The close scales up. Many teams' work maps to company goals, so a leader sees why the brand matters too.

The move: Show the mess your buyer already lives in, then sort it on screen. If the mess doesn't look like their Monday, redraw it.

Housing Europe speaks for public, cooperative and social housing providers across Europe. It isn't a software brand. It's here for one technique: one person, Christine, carries the whole introduction.

What works here:

• Every benefit happens to her. Affordable housing lets her save, pay for training and find childcare for her child.
• Her home widens the frame. A renovated, energy-efficient building and a supportive community show the bigger picture without leaving her.
• The close scales up. Christine's story becomes a call for EU support for housing across Europe.

The move: Pick one buyer persona and give every benefit to them, in order. If a benefit has no person attached, attach it or cut it.

Rokt introduces its AI e-commerce platform by following one shopper, James, through an online purchase.

What works here:

• The steps carry the brand. Purchase review, checkout, payment and confirmation each become a moment for a relevant offer.
• The offers are concrete, from warranties to streaming trials, so the viewer sees what personalization looks like in practice.
• The close is two numbers: value per transaction up “50%+” and a base of “4.3+ billion transactions.”

The move: Follow one named buyer through your product's moments, in order. If the persona disappears halfway, so does the viewer.

Abacus introduces its time recording software through a character, “Mister Time.” The persona turns HR admin into a short animated story.

What works here:

• The host makes the dull part watchable. 2D character animation and interface overlays carry rules most people never want explained.
• The automation is specific: night, Sunday and public holiday supplements, plus break corrections, calculated automatically.
• Recording works where staff are: smartphones, team clocks, beacons or a web browser. The data flows into payroll and project management, with no double entry.

The move: If your product does admin nobody enjoys, give it a character. Then make the character do one real calculation on screen.

monday.com's 15-second spot opens on a quote from the viewer's future self. Then the interface shows how that future gets organized.

What works here:

• The host is the viewer. A line from their future self makes them the main character from the first frame.
• Then the product answers with clear visual status, timelines and data dashboards.
• It fits the length: one promise, one look at the product, then the name.

The move: In a short cut, make the viewer the host. Write the line they'd say a year from now, then show the screen that gets them there.

Mediahawk sells call tracking and marketing analytics software. Its intro turns scattered marketing into one symbol: a question mark.

What works here:

• The question mark is the problem. Marketing spread across many channels ends in not knowing what worked.
• Then the lines straighten. Lead sources, from traditional media to social platforms, flow into one view on animated dashboards.
• The close solves a maze and lifts a revenue graph, so the answer gets its own picture too.

The move: Draw your buyer's problem as one shape, then draw the answer as its opposite. If the two pictures could swap places, redraw them.

Acuity introduces its research, analytics and data services for financial firms. The brand rests on one shape: an infinity symbol.

What works here:

• Context comes first. Shifting markets, rising customer expectations and new regulatory reforms appear as icons and graphs.
• Then the symbol. Human expertise and emerging technology join into one continuous loop, backed by 20 years of experience and proprietary BEAT technology.
• The promise is short: help clients “do more with less,” with a rocket ship for what comes next.

The move: If your offer mixes people and technology, draw them as one shape. A buyer can redraw a loop. Nobody redraws a list of services.

Ember's video with Cardinal Health introduces the Ember Cube, a self-refrigerated shipping container for medical cargo. It opens on one image: a floating ice cube.

What works here:

• The ice cube names the subject without a sentence: keeping things cold.
• Then the cube comes apart in 3D. Self-refrigeration and cellular radio sit inside, and a cloud dashboard tracks temperature, humidity and location.
• Returns are automated, down to the label generated on screen. The cube is stackable and reusable.

The move: Open on the everyday object your product replaces or improves. Then take your product apart on screen.

Panasas introduces its HPC storage for life sciences. The symbol is data itself, drawn as DNA helices that grow into networks.

What works here:

• Scale is shown, not stated. DNA helices and antibody structures give way to neural networks and data streams.
• Then the infrastructure appears and connects the data, so storage reads as the thing that keeps research moving.
• Confident narration and a high-tech soundtrack set the tone for life science and biotech buyers.

The move: If your product handles something too big to see, start at the smallest unit your buyer knows. Then zoom out until the scale is obvious.

Corelight's “Introducing Zeek” gives network data one look: color-coded glowing lines that stand for Zeek logs.

What works here:

• It opens on disjointed data. Then the lines connect into network intelligence a security team can read.
• A timeline shows how far back an investigation can go: months or even years.
• Then the trust signals: mapping to the MITRE ATT&CK framework, and integrations with SOAR playbooks and SIEMs such as Splunk, Azure and CrowdStrike.

The move: Give your data one look and keep it for the whole video. When a viewer sees that color again, they should think of your brand.

Vonage introduces Conversational Commerce in 31 seconds. The symbol is convergence: scattered touchpoints coming together into one system.

What works here:

• It starts on the gap: reaching a customer while buying signals are strongest.
• Then social messaging, payments and marketing come together on one platform.
• Bright animation keeps it short enough for a social feed.

The move: If your product combines channels, animate them moving into one shape. One motion explains “one platform” faster than a list.

Chargebee introduces itself through a customer. The video follows Yousign's expansion across Europe, told as a sailing trip from rough water to calm.

What works here:

• Rough water stands for language and regulation differences. Chargebee steers, with EU VAT management and multi-currency support.
• Control panel visuals show recurring payments automated, and pricing changed to test new ways to win customers.
• The result is the headline: 2x revenue in less than 6 months, and over 7,000 customers.

The move: Introduce your brand through one customer's number. If the customer's name is bigger on screen than yours, that's the point.

ZeroLight introduces Spotlight Suite, its CGI content platform for car brands, by letting the product run on screen.

What works here:

• A cloud configurator changes car models, colors and settings with real-time CGI.
• One 3D model fills every channel: social feeds, web configurators and video clips.
• Video timeline editing and batch image generation show work that used to be manual.

The move: If your claim is speed, show the product making the asset. Then cut the sentence that says it's fast.

“ProdPad and Development tools working together.” The intro shows ProdPad next to the tools engineering teams already use.

What works here:

• Logos do the convincing. Two-way syncing with Jira, Trello, Azure DevOps and GitHub is animated on screen.
• Stakeholders get a window into progress without opening a development tool.
• The split is clear. Product managers plan the what and the why. Development teams deliver.

The move: Put your brand next to the logos your buyer already pays for. Fit is easier to believe when the viewer recognizes the neighbors.

“Introducing Avi-Go” names the brand and its category in one title: business aviation solutions. The intro is built from the product's own dark-mode screens.

What works here:

• The product is the proof. Dark-mode interface screens and floating dashboards fill the frame.
• A voiceover introduces the brand while the screens play.
• The look follows a familiar software promo style, so the interface itself has to set the brand apart.

The move: If you're new in a category, name the category in your title. Then let the product screens prove you belong in it.