30 Brand Launch Advertising Video Examples To Boost Conversions

Lights, camera, action – your brand's grand entrance awaits! Ever felt the sting of a lackluster product launch? Let's face it, a picture's worth a thousand words, but a video? A million emotions. And in the world of branding, emotions are currency. A killer brand launch video isn't just about showcasing your product; it's about forging a connection, telling your story, and making a splash. After all, the early bird gets the worm, and in the digital age, the brand with the best video gets the buzz. Just how impactful are these videos? The numbers speak for themselves.

• 79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
• 87% of marketers acknowledge that video yields a direct, positive impact on sales.
• 45% of companies want to create more product videos to showcase their products and expertise in 2024.

These stats highlight the undeniable influence of video in driving conversions and building brand authority. Brand launch advertising videos, when done right, can bridge the gap between product and consumer, creating a powerful connection that translates into sales. Let's dive in and explore 30 Compelling Brand Launch Advertising Video examples to unlock actionable insights and ignite your next launch.

1. Quantiphi Creative Brand Launch Video - Build brand awareness implicitly

Quantiphi's brand launch advertising video dynamically showcases its expertise as an AWS consulting partner. With vibrant animations, the video highlights core services from migration and DevOps to AI and machine learning, emphasizing their cloud-native approach. The global reach of 1500+ employees and 450+ certified professionals strengthens their message of solving what truly matters.

Quantiphi’s video captures attention with modern aesthetics and seamless transitions. The rotating cube transforming into the company's logo provides a memorable visual hook, showcasing its ability to solve complex business problems with speed and precision. The viewer is inspired to discover how Quantiphi can transform their business through AWS cloud services and cutting-edge AI solutions.

2. Capital One Brand Launch Advertising Video

Sometimes the best product demonstrations seamlessly integrate into relatable narratives. Capital One uses a short, animated video that traces the evolution of payments, from chariots to digital transactions. The narrative captures the spirit of progress while highlighting the convenience and security of the Capital One debit card.

The visual journey showcases the card replacing bulky cash, its global acceptance, and user-friendly app features like locking and transaction alerts. The vibrant animation and upbeat music reinforce the brand's commitment to a better, simpler payment experience. This Brand Launch Advertising Video effectively captures the attention of modern consumers seeking secure and convenient financial tools.

3. Cabot

Cabot's brand launch advertising video effectively portrays how its advanced materials are essential for modern life. The video uses dynamic visuals and compelling storytelling to showcase the company's contributions to various industries, from construction to medicine. The fast-paced editing and uplifting music keep viewers engaged while emphasizing the positive impact of Cabot's materials.

This Brand Launch Advertising Video cleverly connects with the audience by demonstrating how Cabot's innovation translates into tangible benefits for everyday life. The company's commitment to sustainability is also highlighted, emphasizing its dedication to both improving present living and securing a better future. This is an exceptional example of a video that inspires confidence in a brand's capabilities and vision.

4. Gemalto 3D Brand Launch Video

Looking for a Brand Launch Advertising Video example that is design-forward and informative? Thales Drone Connect's video masterfully illustrates their drone security solutions. The video portrays the need for security and reliable technology in a world increasingly populated by drones.

The animation seamlessly blends sleek 3D drone models with 2D explanatory graphics and icons. Key features such as pilot verification and data encryption are visually demonstrated, emphasizing the video’s core message: building trust. The video positions Thales as the solution for ensuring secure and reliable drone operations.

5. MSD Careers 2D Brand Launch Video

MSD Careers is a company that develops potentially life-saving medicines and vaccines. This video is designed to introduce the company's Marketing team and highlight their crucial role in finding new business and growth opportunities.

Video Design - The video is a Brand Launch Animation video that utilizes a simple, clean, and bold design style. The use of bright colors, minimal text, and animated illustrations effectively captures the audience's attention. The video features a consistent use of graphic elements like arrows, lines, and shapes that help guide the viewer's eyes and clearly convey the key messages.

The animation and visual design communicate the team's global reach, collaboration, and dedication to improving patients' lives. The video fast pace, bright colors, and bold typography all contribute to its upbeat and positive tone, conveying the excitement and passion associated with developing life-saving solutions.

6. Noonday Collection Simple Brand Launch Video

Noonday Collection's video is designed to encourage viewers to join their community and become ambassadors, highlighting the opportunity to make an income while supporting women artisans globally.

Video Design - Noonday Collection uses a vibrant color palette and minimalist style to showcase their jewelry, accessories, home goods, and gifts. The video employs animation and a simple narrative, featuring a woman pushing a globe. This simple, yet effective, animation visualizes the company's mission and resonates with their target audience. This design makes it a good Brand Launch Demonstration video.

The minimalist style and bright color palette create a playful and uplifting tone, reflecting the brand's focus on both style and social impact. The video's narrative encourages viewers to take action, emphasizing the opportunity to make an income with an impact. The overall design successfully conveys the video's objective and encourages viewers to visit Noonday Collection's website to learn more about becoming an ambassador.

7. Boyd Cinematic Brand Launch Video - Showcase technological prowess

Boyd is the world's leading innovator in sustainable engineered material and thermal solutions. The video is designed to communicate the brand's Value Proposition to a wide audience.

Video Design - The video design effectively showcases Boyd's Brand Value Storytelling video by focusing on the company's history, expertise, and commitment to innovation. The use of fast-paced graphics and visuals, including high-quality shots of the International Space Station, Mars Rovers, and manufacturing facilities, creates a sense of excitement and energy.

The use of compelling visuals, such as the space station orbiting Earth, highlights Boyd's expertise in developing solutions for demanding applications, showcasing their expertise in materials science and technology. The video uses a bright color palette, dynamic transitions, and a modern design style to establish a professional and trustworthy brand image. The graphics, such as the 3D car model, add a layer of sophistication and create a sense of progress, aligning with Boyd's innovative approach. The video seamlessly blends historical footage of early vehicles with contemporary technologies, highlighting the brand's evolution and continued dedication to innovation. This blend of history and modernity reinforces Boyd's enduring presence and expertise. The video concludes with a strong statement, Boyd is Trusted Innovation, emphasizing the company's reputation for delivering reliable and high-quality products, solidifying the brand's value proposition.

8. Advanta Minimal Brand Launch Video - Inspire future innovation

Advanta is a company that helps organizations achieve their transformation goals. The video is designed to showcase how Advanta helps to take businesses into the future.

Video Design - Advanta's video uses a Brand Animated Storytelling style. This approach, combined with its grayscale palette, helps capture the viewer's attention and conveys its message clearly. The video's graphics are high quality and consistent, creating a professional and engaging experience.

The use of bold text and simple visuals helps to emphasize key messages, such as the importance of embracing the possibilities of a changing world. Advanta effectively communicates its message by demonstrating the transformative power of its technology and expertise, showcasing its ability to solve unique challenges. This leads to a confident and hopeful tone, making the video engaging and memorable.

9. HORNE Visual Brand Launch Video

HORNE is building the Wise Firm, which is a culture that defines the company's values, both present and aspirational. This video is designed to explain the concept and its origins.

Video Design - This video utilizes paper-cut style animation and graphics, a popular choice for corporate brand storytelling showcase video. The visual style creates a sense of whimsy and accessibility, while remaining professional. The graphics are simple, but high quality, making for a strong visual impact. The focus is on the message, and the visual design plays a supporting role, allowing the content to be the star.

The simple paper-cut visual design, combined with the story of the wise man and the foolish man, creates an engaging and relatable video. The clean animation style communicates the company's values without overwhelming the viewer, setting a professional tone. The video's primary objective, explaining the Wise Firm, is clearly conveyed, which makes it a good example of a corporate brand storytelling showcase video.

10. CorVel

CorVel develops groundbreaking technology and streamlines processes to empower faster, more accurate risk management. The video is designed to showcase innovation as a key driver of CorVel's success.

Video Design - This Animated Brand awareness video uses bold colors, dynamic graphics, and a clean, modern style to highlight the core value of CorVel's innovation. Simple, yet engaging graphics and smooth transitions enhance the overall aesthetic and make the video visually appealing. The strategic use of geometric shapes and lines adds a dynamic dimension to the video.

The video's visual style successfully communicates the goal of highlighting CorVel's innovation. The use of bright colors and modern graphics effectively conveys the dynamic and forward-thinking nature of the company. The consistent use of blue and white throughout the video creates a cohesive and professional feel.

11. Tyson Animated Brand Advertising Video

Tyson is committed to helping protect water resources, which is essential for producing safe food. The video is designed to communicate Tyson's contextual water targets and their commitment to water stewardship.

Video Design -
The 3D animated brand idea video features a clean, minimalist design style with bright colors and simple, line-drawn illustrations. The graphic elements are eye-catching and effectively convey Tyson's commitment to environmental responsibility and water conservation. The use of 3D animation adds a touch of modernity and visual interest to the message.

The video style helps communicate the message of water conservation through visually appealing graphics and animation. The graphics are clean and simple, making the information easy to understand, while the animation is smooth and engaging, adding a layer of interest to the subject matter. The tone of the video is informative and positive, reflecting Tyson's commitment to sustainability.

12. Housing Europe

Housing Europe is a company that helps people find affordable housing. This video is designed to showcase the importance of having access to affordable housing, especially in times of crisis. The goal of the video is to encourage people to visit their website for more information.

Video Design - This video is a Brand Culture-Driven Idea video that highlights the importance of affordable housing. It uses simple but effective animation to visually depict the benefits of affordable housing, which is highlighted using the icon of a house and the tagline Our homes are where Europe's future starts. This video features the protagonist Christine, who is struggling to find affordable housing, highlighting the problem. The video's visual style is clean, minimalist and uses simple colors, which creates a sense of hope and optimism.

The video's clean and modern visual style emphasizes the campaign's message that affordable housing is essential for a better future. The use of animation, simple icons, and a positive tone helps to drive the video goal of encouraging viewers to visit the website and learn more about their efforts to address the housing crisis in Europe. The video ends with the website address to reinforce the call to action.

13. Deloitte

Deloitte is a global network of consulting firms that helps businesses connect ideas with action. The video is designed to highlight the power of this connection and how it can be used to transform businesses, people, and society.

Video Design - The video uses a simple but impactful style that reflects the Deloitte brand. It features bright colors, bold graphics, and a modern, clean aesthetic. The use of light bulbs to represent ideas creates a strong visual metaphor that is easy to understand. These are essential elements in making this a good Brand Story Overview Idea video.

The visual style is effective at communicating the Deloitte brand message. The use of bright colors and bold graphics creates a sense of energy and excitement. The clean aesthetic conveys a message of professionalism and expertise. The tone of the video is confident and optimistic, which is consistent with the Deloitte brand values. The video effectively uses visual storytelling to convey the message that Deloitte is a company that can help businesses turn their ideas into action.

14. EQT

EQT is a global investment firm that focuses on acquiring and developing businesses. This video is designed to introduce EQT to potential employees, portfolio companies, business partners and shareholders.

Video Design - This Brand Animated Sample video highlights EQT's focus on various industries such as agriculture, construction, fishery and oil and gas, through use of iconography. EQT uses simple graphics, with animation, to represent each industry segment. The video is engaging because of its minimalist animation, using basic shapes and flat colors to portray its message.

The Brand Animated Sample video is animated and is effective in showcasing what EQT does, its target audience and the company's values. The video's tone is professional and informative, using animated iconography and graphics, which are relatable to all of the segments EQT focuses on. Each industry segment is conveyed through a combination of imagery and sound. The video's overall message is one of growth and progress.

15. GE

GE is an energy leader, focused on providing a cleaner and sustainable future. Their video is designed to highlight the need for zero emissions and how GE gas power can contribute to a more decarbonized energy future.

Video Design - The video design is eye-catching and informative, with a clean and modern aesthetic. Using bright, bold colors, the video uses animation and graphics to illustrate the company's solutions. The video focuses on environmental issues, climate chanGE and clean energy. With its bold visuals, the video is a good Brand Awareness Storytelling Sample video. It showcases GE's expertise in the energy sector and how they are working to solve the challenges of climate change.

The visual style effectively communicates the video's message by associating GE with a bold and vibrant style. The video's uplifting tone inspires viewers to learn more about the future of clean energy. GE gas power is depicted as a crucial part of the solution. This tone encourages viewers to think about the environmental impact of their choices and the potential for a cleaner future.

16. FSGImpact

FSGImpact is a social change organization that provides research and training in the collective impact method. The video is designed to explain the approach and its benefits.

Video Design - The video is created in an animated style and depicts the complexity of global challenges using visual metaphors. The video is a good Brand Animated Advertisement Sample video because of its use of simple, universally understood shapes and icons. It uses a combination of bold color and simple graphics to keep the audience engaged and create a memorable brand. The animation style is dynamic and helps to keep the viewer engaged in the narrative of the video.

The video effectively communicates the complex issues of social change and the power of the collective impact approach to solve these challenges. The visual design of the video helps to drive home the message that working together is the most effective way to make meaningful change. The overall tone of the video is optimistic and inspirational, highlighting the potential for positive social change.

17. World Microbe Forum

World Microbe Forum is a global event connecting microbiologists from around the world. The video is designed to promote the forum and highlight the importance of microbial science in solving global challenges.

Video Design - The video adopts a minimalist graphic style and uses bold colours like purple, green and red. The style evokes a modern and professional feel, reflecting the forum's focus on groundbreaking research and cutting-edge technology. The animated examples of scientists working in different locations reinforce the forum's international reach. The video design highlights the global nature of the forum, with animated scenes set in various cities worldwide. This visual design is a Brand Values Animated Example video. It shows how the forum is a collaborative effort and a crucial platform for microbiologists to share their findings and collaborate on solutions to global challenges.

The video style effectively captures the forum's objective, which is to foster collaboration, share knowledge, and address global challenges. The vibrant visuals and animations create an engaging and impactful experience, showcasing the forum's dynamism and its commitment to scientific innovation. The video tone is energetic and optimistic, highlighting the importance of microbial science and the potential it holds for addressing pressing issues facing humanity.

18. BDO

BDO is a company that wants to create a more innovative, sustainable, and diverse organization. The video is designed to communicate their new initiative, PossibilityX, which is a bold vision for the future of BDO.

Video Design - The video is a Brand Animated Testimonial Example video, using abstract graphics and animated sequences to visually communicate the ideas of innovation, growth, and possibility. The design uses bold colors, fast-paced transitions, and kinetic typography, creating an energetic and inspiring tone that reflects BDO's aspirations. The style is visually captivating and reinforces the narrative of pushing boundaries and achieving new heights.

The video's visual style effectively communicates the message of change and growth, using dynamic animations to represent ideas like shifting trajectories and bending the arc of possibility. The video's upbeat and positive tone reinforces BDO's commitment to creating a more innovative and diverse organization. The use of abstract visuals and kinetic typography helps to engage viewers, making them feel connected to the company's vision and aspirations.

19. MEDHOST

MEDHOST is a healthcare technology company that supports hospitals nationwide. The video is designed to communicate that the company supports heroes who work in hospitals.

Video Design - The video uses simple, 3D animated graphics that highlight the importance of healthcare professionals in a fun, engaging manner. The Brand Leadership Mission Example video uses a consistent color palette of blue and red, which are symbolic of healthcare and MEDHOST's commitment to supporting these professionals. The animation style is cartoonish and whimsical, which helps to create a lighthearted and approachable tone.

The bright, engaging visual style communicates the objective of the video in a positive, empowering way. The use of 3D animation helps to illustrate the complex world of healthcare in a way that is easy for all audiences to understand. The video uses a bright color palette to highlight the important role of healthcare workers and the tone is uplifting and positive.

20. FGV

FGV is a global company that focuses on palm oil production. The video is designed to showcase their growth and success, and highlight their position as a leader in the industry.

Video Design - The video utilizes a simple yet impactful design style that emphasizes bright colors and clean lines. The use of animation and flat graphics contributes to a modern and approachable aesthetic, reminiscent of a Top Brand Experience video. The animation is smooth and engaging, further enhancing the overall visual appeal.

The visual style of the video effectively communicates the message of growth, opportunity, and progress. The bright colors and bold graphics create a sense of optimism and excitement, while the use of simple animation keeps the video engaging. This tone mirrors the narrative of the video, which emphasizes FGV's commitment to meeting the needs of consumers and driving positive change in the palm oil industry.

21. Atlas Copco

Atlas Copco presents a video showcasing their commitment to sustainable manufacturing. The video is designed to highlight the urgency of climate change and the need for companies to take action.

Video Design - This video uses a minimalist visual style with 2D animations and 3D models. This style is sophisticated and professional, making it a Top 2D brand promotion video. Bright blues and greens are used to emphasize the positive aspects of sustainable manufacturing. The simple graphics and animations are used to showcase how technology can be used to create a more sustainable future.

The video uses a somber tone to highlight the urgency of climate change, but it also uses a hopeful tone to show how technology and innovation can help to solve this challenge. The use of imagery, such as the glowing blue dots on a dark background, creates a sense of hope for a better future.

22. ManageEngine

ManageEngine is a leading provider of IT management solutions. This video is designed to educate people about the importance of data backup and recovery.

Video Design - The video has a modern, minimalist style. It uses bright colors, bold graphics, and simple animations. These elements create a high-quality and engaging Top Brand Value Animation video. The use of geometric shapes and lines, as well as the incorporation of icons, creates a clean and professional look.

The video successfully communicates the importance of data backup and recovery by showing the potential consequences of data loss. The simple and engaging animation style, combined with a light-hearted tone, makes the message memorable and impactful. The video clearly emphasizes the importance of protecting data and drives home the message by emphasizing the potential risks of losing data.

23. Kubota

Kubota's video is designed to showcase its long-term vision for the company, dubbed GMB2030. This vision aims to establish Kubota as a Global Major Brand, focused on finding solutions for societal issues related to food, water, and the environment.

Video Design - The video employs a visually appealing Animated Brand Storytelling Campaign video style. It utilizes clean, minimalist graphics, featuring simple icons and bold fonts to convey a message of innovation and progress. The timeline, featuring historical milestones and products, is a key visual element that establishes Kubota as a long-standing innovator in the field.

The video's design effectively communicates its goals, showcasing Kubota as a company that is committed to tackling global challenges. The straightforward graphics and clear timeline provide a concise and engaging narrative. The use of the green color scheme reinforces Kubota's commitment to sustainability, and the overall tone is positive, highlighting the company's achievements and optimism for the future.

24. Firebase

Firebase is a platform that helps developers build and scale mobile and web apps. This video is designed to thank their developer community for their partnership, trust, and investment in Firebase.

Video Design - This animated promotional brand story video highlights the many ways Firebase helps developers. The video uses a vibrant color palette and graphic elements, such as geometric shapes, icons, and charts. These elements are used to visually represent the features and benefits of Firebase.

The animation style is playful yet professional. The simple, stylized graphics are both engaging and informative. The video design and content work together to convey the message that Firebase is a powerful and innovative platform that can help developers build amazing apps. The tone of the video is friendly and approachable, it conveys a sense of community and encourages developers to continue using Firebase.

25. Avast

Avast is a cybersecurity company that strives to create a digital world that works for everyone. The video is designed to showcase how Avast is helping connect the world, ensuring everyone can experience the possibilities of the digital realm.

Video Design - The video uses a minimalistic line art style. The video's design and animations are clean and simple, which highlights the company's goal of making online security accessible for all. It is the best Brand Mission Showcase video, as the video conveys a sense of interconnectedness and global reach, with line drawings of people interacting and using technology, across the globe.

The use of the minimalistic line art style effectively communicates the message of inclusivity and accessibility. It emphasizes the ease of use and widespread impact of the Avast solution. The video's bright and cheerful color palette creates a positive and welcoming tone. This helps Avast to portray itself as a friendly and approachable company that is dedicated to making the internet safe for everyone.

26. ExxonMobil

ExxonMobil is a global energy company, and the video is designed to showcase the positive impact energy has on economic opportunity in Guyana.

Video Design - The video uses simple, yet engaging animation to highlight the impact of energy on economic growth. The design is clean and minimalist, featuring vibrant colors like orange and purple against a black background. This color scheme aligns with ExxonMobil's brand identity, and is used to emphasize the company's commitment to reliable energy. The use of simple graphic elements like circles, lines, and shapes serves to further enhance the visual appeal. The video's focus on the importance of reliable energy and its impact on economic prosperity makes it a Best Brand Feature Demonstration video.

This video design effectively communicates the goal of ExxonMobil to advocate for the vital role of energy in creating economic opportunity. The use of minimalist animation, bright colors, and graphic elements create a positive and engaging tone. The video effectively communicates the importance of reliable energy in Guyana, and by highlighting the story of a young man's journey, it connects with viewers on a personal level.

27. Dun & Bradstreet

Dun & Bradstreet is a company that helps organizations manage their data. This video is designed to highlight how the company's master data solutions can help organizations grow and thrive.

Video Design - The video uses an animated style that is simple and easy to understand, featuring bold graphics and color palettes. The animated city skyline and abstract elements highlight the importance of data and the chaotic nature of data without a proper solution. This style is reminiscent of a Best Brand Animation Promo video, aiming for a clean and modern look, making the video approachable and engaging for a wide audience.

The animated style and graphics emphasize the key point of the video, which is that data can be a powerful asset if properly managed. The video conveys a tone that is both informative and reassuring, suggesting that Dun & Bradstreet's master data solutions can help businesses overcome the challenges of managing their data and unlock its potential for growth.

28. CSL

CSL develops and delivers innovative biotherapies that save lives, and help people with life-threatening medical conditions live full lives. This video is designed to highlight the history and impact of CSL.

Video Design - This video uses a simple, yet engaging animation style. The use of timelines and icons illustrates CSL's long history of innovation and impact. This minimalist, clean aesthetic creates a professional and trustworthy feel, suitable for a company that works in the medical and pharmaceutical field. The choice of colors and design elements, such as the gold circles and lines, effectively communicate CSL's dedication to quality and innovation. Overall, this video is a good example of an Animated Brand Legacy Sample video.

The visual style effectively communicates the video objective by demonstrating the development of CSL's innovative biotherapies and their positive impact on lives. The use of animation adds an element of interest and makes the video feel more dynamic. The video adopts a professional and optimistic tone, reinforcing the idea that CSL is a reliable and trustworthy company.

29. WalkMe

WalkMe is a Digital Adoption Platform that makes it easier to use any software, website, or app. The video is designed to highlight the promise of WalkMe to improve user experience and increase productivity.

Video Design - WalkMe utilizes a 2D Brand Marketing Animation video. The video is dominated by a deep blue background with light blue and purple accents that create a sense of space. The use of simple shapes and bold white text, combined with the space-like theme, delivers a modern and futuristic feel. The animation is smooth and engaging.

The video visual style effectively communicates the message by emphasizing the constant need for users to adapt to new technology. The use of a space-like setting suggests that the digital world is constantly evolving. WalkMe's solution is presented as a tool to overcome the challenges of this digital evolution. The use of bold, bright colors and a lighthearted tone conveys a sense of optimism.

30. Thermo Fisher

Thermo Fisher is a company that focuses on cell and gene therapy. The video is designed to showcase how Thermo Fisher supports the journey from research to commercialization.

Video Design - The video is a Brand Values Explainer Example video, using a minimalist approach with simple line icons and illustrations. The graphics are high quality and clean, with a limited color palette of blues and oranges, visually representing the brand values of efficiency and innovation.

The visual design effectively conveys the key message of the video: streamlining the cell and gene therapy journey. The animation uses a combination of zoom-ins and smooth transitions to show the company's products, services, and support. The use of a minimalist and clean design style creates a professional and trustworthy tone, while the use of a limited color palette and high-quality graphics, reinforces the brand's commitment to innovation and efficiency. This style helps viewers connect with the message and resonates with the target audience, namely scientists and professionals working on cell and gene therapy.

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How to plan and optimize Brand Launch Advertising Videos?

Emotional Resonance: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids leveraged color psychology for a non-profit client's brand launch advertising video. By using a warm, inviting palette, we evoked feelings of empathy and trust, resulting in a 15% increase in donations compared to previous campaigns.

Actionable: Evoke desired emotions through strategic color palettes and visual elements.

Narrative Power: "Stories constitute the single most powerful weapon in a leader's arsenal." - Howard Gardner. Advids harnessed storytelling for a consumer electronics client launching a new smartphone. We crafted a narrative around the phone's ability to connect people, resulting in a 25% lift in pre-orders.

Actionable: Craft compelling narratives that resonate with your target audience's aspirations.

Simplicity in Messaging: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids applied this principle for a healthcare client launching a new telehealth platform. By simplifying complex medical jargon into easily understandable language and visuals, we increased user adoption by 30%.

Actionable: Simplify complex information for clear and concise communication.

Customer-Centric Approach: "Customer experience is the next competitive battleground." - Jerry Gregoire. Advids embraced this philosophy for a fashion retailer launching a new clothing line. By focusing on the customer's desire for self-expression, we created a video that showcased the versatility of the clothing, leading to a 10% increase in sales.

Actionable: Prioritize customer needs and desires in every aspect of video creation.

Strategic Differentiation: "Value innovation is the cornerstone of blue ocean strategy." - W. Chan Kim and Renée Mauborgne. Advids applied this principle for a food delivery service launching in a crowded market. By highlighting their unique value proposition – sustainable packaging – we differentiated them from competitors and achieved a 18% market share within the first quarter.

Actionable: Highlight unique selling propositions to stand out from the competition.

Why Advids for Brand Launch Advertising Video?

At Advids, we ignite brand launches with the power of video. We specialize in crafting high-quality, original Brand Launch Advertising Videos that captivate audiences and drive results. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your brand's debut makes a lasting impact.

Transforming Ideas into Engaging Brand Launch Experiences:

Customized Brand Launch Advertising Video Solutions: We tailor each video to perfectly reflect your brand's unique identity, style, and target audience, whether you need explainer videos, character animations, or a completely custom approach.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft compelling narratives that resonate with viewers and inspire action, making your brand launch unforgettable.
Cutting-Edge Brand Launch Advertising Video Technology: We utilize the latest software and techniques to create visually stunning videos that capture attention and leave a lasting impression.
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is at the heart of every decision and reflected in the final product.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Brand Launch Advertising Videos.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects for diverse clients, we possess a deep understanding of what makes Brand Launch Advertising Video truly effective. We've delivered exceptional results for over 270 Brand Launch Advertising Video projects specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is evident in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.


Ready to unlock the potential of Brand Launch Advertising Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Launch Advertising Video?

A Brand Launch advertising video is a short, engaging video that introduces your brand to the world and captures the essence of your brand's personality, values, and offerings. It's designed to create a lasting first impression and Generate Excitement around your brand.

Brand launch advertising videos are used to introduce new products or services, announce a rebranding effort, or simply to build awareness and generate excitement around a company. They can be used across a variety of platforms, including social media, websites, and email marketing.

What do top Brand Launch Advertising Videos have in common?

What makes Brand Launch Advertising Video effective?

Exceptional brand launch advertising videos are a captivating blend of creativity and strategy, designed to leave a lasting impression on viewers. A key element is the design to create Engaging Content that resonates with the target audience.

Effective brand launch advertising videos are driven by a clear understanding of the target audience and their needs. They aim to capture attention, build brand awareness, and generate excitement around the brand.

Methods for achieving this include using compelling visuals, storytelling techniques, and a clear call to action. These videos are designed to create a memorable brand experience and drive viewers to take action, whether it's visiting the website, making a purchase, or simply learning more about the brand.

How long should your Brand Launch Advertising Video be?

Ideal video length is a dynamic factor, influenced by the complexity of your message and the attention span of your target audience. A well-structured brand launch advertising video should be concise and impactful, delivering its message effectively within a reasonable timeframe.

Methods for determining the ideal length include considering the content's complexity, the target audience's attention span, and the platform where the video will be shared. A short, engaging video is often more effective than a lengthy one, especially on social media platforms where attention spans are short.

How to create Brand Launch Advertising Videos?

Creating a brand launch advertising video is a strategic process that involves careful planning, creative execution, and a focus on delivering a compelling message. The creation involves a series of steps, from pre-production to post-production, ensuring a high-quality video that resonates with your target audience.

Methods for creating Effective Brand Launch advertising videos include identifying your target audience, crafting a compelling narrative, and using high-quality visuals and sound. The goal is to create a video that captures attention, builds brand awareness, and drives viewers to take action.

Unveiling Your Brand's Unique Value

• Product in Action: Showcase your product's unique features through close-ups, animations, or even split-screen comparisons with competitors. For example, a cleaning product could demonstrate its superior cleaning power through a side-by-side comparison.
• Customer Benefits: Highlight how your brand solves customer problems and improves their lives. Testimonials from satisfied customers can be particularly effective in showcasing the real-world impact of your USP.
• Emotional Connection: Use Compelling Visuals and Storytelling to create an Emotional Connection with your audience. This could involve showcasing the passion behind your brand or the positive impact it has on the community.
• Call to Action: Encourage viewers to learn more, make a purchase, or engage with your brand further by including a clear and concise call to action at the end of your video.

Launch Video Strategies for Every Audience

A successful brand launch often utilizes a variety of video formats to engage different segments of your target audience and achieve specific goals.

Types of Brand Launch Videos:

• Explainer Videos: Ideal for introducing a new product or service, Explainer Videos simplify complex concepts and make them easily understandable for your audience.
• Testimonial Videos: Build Trust and Credibility by featuring authentic stories from satisfied customers. These videos showcase real-life experiences and the positive impact your brand has had.
• Product Demo Videos: Bring your product or service to life by demonstrating its features, benefits, and functionality in action. This allows potential customers to visualize how it works and its value.
• Behind-the-Scenes Videos: Offer a glimpse into your company culture, values, and the people behind your brand. This fosters a sense of transparency and authenticity, humanizing your brand.
• Animated Videos: Capture Attention and explain complex concepts creatively using animation. This format can be particularly engaging and memorable, especially for younger audiences.

Instructions -

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Captivate Your Audience: Crafting Compelling Product Launch Videos

• Market Research: Conduct thorough research to understand your audience's demographics, interests, and pain points. This will help you tailor your video content to resonate with their specific needs.
• Relevance: Create content that is directly relevant to your target audience's interests and challenges. For example, if your target audience is young adults interested in fitness, your video could focus on quick and effective workout routines.
• Emotional Engagement: Use Storytelling Techniques and compelling visuals to create an emotional connection with your audience. This could involve humor, inspiration, or even a touch of nostalgia.
• Conciseness: Keep your video concise and to the point. Attention spans are short, so make sure your message is delivered quickly and effectively.

Crafting Compelling Launch Videos

• Clarity: Your message should be clear, concise, and easily understandable. Avoid jargon or overly complex language.
• Visual Storytelling: Captivate Your Audience with stunning visuals, evocative music, and a narrative that resonates with their emotions.
• Strong Call to Action: Guide viewers towards the desired action, whether it's visiting your website, signing up for a newsletter, or making a purchase.
• Target Audience Resonance: Ensure your video speaks directly to your target audience's needs, interests, and aspirations.
• Professional Production Quality: Invest in high-quality visuals, sound, and editing to ensure your brand is presented in the best possible light.

Maximize Your Launch: Platform-Specific Strategies

• YouTube:

  • Use relevant keywords in your title, description, and tags to improve searchability.
  • Create custom thumbnails that are visually appealing and accurately represent your video's content.
• Facebook:

  • Use square or vertical video formats for optimal viewing on mobile devices.
  • Add captions to your videos to cater to viewers who watch with the sound off.
• Instagram:

  • Utilize Instagram Stories and Reels to engage with your audience in a more informal and interactive way.
  • Use relevant hashtags to increase discoverability.
• TikTok:

  • Create short, Engaging Videos that are optimized for mobile viewing.
  • Utilize trending sounds and hashtags to reach a wider audience.

Beyond Views: Measuring Video Launch Success

Measuring the success of your video goes beyond simply counting views. It involves tracking key performance indicators (KPIs) that align with your campaign goals.

Tracking and Analyzing KPIs:

• Video Views and Engagement: Monitor metrics like views, likes, comments, shares, and watch time to gauge audience interest and engagement.
• Website Traffic and Leads: Track website traffic and Lead Generation attributable to your video to assess its effectiveness in driving conversions.
• Brand Awareness and Sentiment: Analyze social media mentions, shares, and sentiment to understand how your video is impacting brand perception.
• Return on Investment (ROI): Evaluate the ROI by comparing the video's performance against its production and promotion costs.

Crafting Compelling Brand Launch Videos

• Define Your Target Audience: Understand your audience's demographics, psychographics, and online behavior to tailor your message effectively.
• Craft a Clear Message: Communicate your brand's Value Proposition and key benefits in a concise and memorable way.
• Develop a Compelling Narrative: Use storytelling techniques to evoke emotion, build connection, and leave a lasting impression.
• Invest in High-Quality Production: Ensure your video has professional visuals, sound, and editing to reflect your brand's quality.
• Optimize for the Digital Landscape: Create videos that are optimized for different platforms and devices to maximize reach and engagement.

Maximize Your Launch Video's Impact

• Website Integration: Embed your video on your website's homepage, product pages, or a dedicated landing page.
• Social Media Promotion: Share your video across your social media channels, using platform-specific best practices for optimization.
• Email Marketing: Include snippets of your video or links to the full video in your email marketing campaigns.
• Paid Advertising: Utilize paid advertising platforms like YouTube Ads and Facebook Ads to promote your video to a wider audience.
• Influencer Marketing: Partner with relevant influencers to promote your video to their followers.

Crafting Compelling Brand Stories Through Video

• Establish a Narrative Structure: Outline your brand's origins, values, mission, and journey in a clear and engaging way.
• Humanize Your Brand: Use interviews, behind-the-scenes footage, and customer testimonials to showcase the people behind your brand.
• Highlight Key Milestones: Share your brand's successes, challenges overcome, and the passion that drives your team.
• Connect Emotionally: Showcase the positive impact your brand has on people's lives and the community.
• End with a Call to Action: Invite viewers to join your brand's journey and become part of its story.

Humanize Your Brand with Video Testimonials

• Feature Real Customers: Choose customers who are passionate about your brand and have compelling stories to share.
• Capture Authentic Testimonials: Encourage natural and unscripted responses that highlight the specific benefits customers have experienced.
• Use High-Quality Visuals: Create a visually engaging experience with professional lighting, sound, and editing.
• Showcase a Diverse Range of Customers: Demonstrate the broad appeal of your brand by featuring customers from different backgrounds and demographics.

Case Study: Nike's "Just Do It" Campaign

Objective: Nike aimed to optimize its video advertising for maximum performance by testing different creative approaches and targeting strategies.

Strategy: Nike conducted A/B testing on its Just Do It campaign, experimenting with different video formats, messaging, and targeting options. They tested variations in video length, music, and call-to-action to identify the most effective combinations.

Results: Nike's A/B testing revealed significant insights:

• Improved Click-Through Rates: Videos featuring inspiring athletes and motivational messaging achieved higher click-through rates compared to those with a more generic approach.
• Increased Conversion Rates: Targeting specific demographics and interests through personalized video ads resulted in higher conversion rates.
• Enhanced Brand Engagement: Videos that encouraged viewer interaction, such as polls and quizzes, led to increased brand engagement and positive sentiment.

Key Takeaways: Nike's Just Do It campaign highlights the importance of A/B testing in video advertising. By systematically experimenting with different elements, Nike identified the most effective creative and targeting strategies to maximize performance and achieve desired outcomes.

Case Study: Gillette's "The Best a Man Can Be" Campaign

Objective: Gillette aimed to re-energize its brand image and connect with a younger audience through a video Influencer Marketing Campaign.

Strategy: Gillette partnered with a diverse group of male influencers across various platforms, including YouTube, Instagram, and TikTok. The influencers created video content that explored themes of masculinity, self-improvement, and personal responsibility, aligning with Gillette's The Best a Man Can Be message.

Results: Gillette's Influencer Marketing Campaign achieved notable success:

• Increased Brand Relevance: The campaign resonated with a younger audience, helping Gillette to re-establish its relevance in a changing cultural landscape.
• Enhanced Brand Perception: The positive messaging and authentic storytelling from influencers improved brand perception and fostered a sense of trust among viewers.
• Elevated Social Media Engagement: The campaign generated significant social media engagement, with viewers sharing their own stories and perspectives on masculinity.

Key Takeaways: Gillette's The Best a Man Can Be campaign demonstrates the power of video influencer marketing. By partnering with trusted voices, Gillette effectively reached a new generation of consumers, re-energized its brand image, and fostered positive brand associations.

Case Study: Levi's "Buy Better, Wear Longer" Campaign

Objective: Levi's aimed to increase brand awareness and drive sales by highlighting the durability and sustainability of their denim products.

Strategy: The brand allocated a significant portion of their video budget to producing high-quality, visually appealing content that showcased the longevity of their jeans. This included behind-the-scenes footage of their manufacturing process, customer testimonials, and influencer collaborations.

Results: The Buy Better, Wear Longer campaign was a resounding success. Levi's saw a 15% increase in brand awareness and a 10% rise in sales within the first six months of the campaign launch. The campaign also generated significant positive social media buzz, with a 20% increase in engagement on their social media platforms.

Key Takeaways: Investing in high-quality video content can significantly impact brand awareness and sales. By focusing on the longevity and sustainability of their products, Levi's was able to connect with consumers on a deeper level and drive positive results.

How brand launch advertising video examples are curated?

We dove deep into brand launch advertising videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand launch advertising videos showcasing real-world campaigns.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Memorability Evaluating the video's impact and potential for long-term recall.
7.Emotional Connection Analyzing the video's ability to evoke desired emotions and resonate with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Cinematic Trailers
2. Social Media Teasers
3. Influencer Collaborations
4. Product-Focused Spotlights
5. Behind-the-Scenes glimpses

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand launch advertising video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.