Ever wished your brand could speak directly to the hearts of your customers? I am convinced that today, what we often overlook is the power of visual storytelling. In this article, our focus is on the transformative impact of video. We'll explore how video brand positioning can create a powerful connection, fostering engagement and loyalty. Let's delve into 30 impactful examples that prove the power of this approach.
Over 80% of all video transacting happens via programmatic video ads.
69% of B2B marketers predict their business will increase spending on video marketing.
6 out of 10 people prefer online video platforms to live TV.
These stats reveal a clear shift in consumer behavior and marketing investment, highlighting the undeniable impact of video. Video brand positioning offers a powerful solution to capture this growing audience and elevate your brand above the competition. Today, we're diving into over 30 Impactful Brand Positioning Video examples that instantly caught our eye and sparked our interest
If you're looking for a Brand Positioning Video example, look no further than VoltaChem. In this video, it pulls on a pain point its audience shares. In this one, it’s the idea of the chemical industry needing to transform itself to a more sustainable future.
What’s great about this example, though, is that it uses isometric 3D animations. Instead of showing real-world footage, it illustrates the concept, making it easier for the viewer to grasp the challenges and solutions presented by VoltaChem. The video ends with a clear call to action (CTA): If you have the ambition to contribute to a more sustainable chemical industry, please contact us via Voltachem.com.
Dunlop's Brand Positioning Video masterfully tells its story, from its humble beginnings in 1888 to its present-day global reach. The video effectively leverages a 2D animated style, juxtaposing humorous workplace mishaps with a focus on Dunlop's commitment to worker safety. This playful yet pointed approach creates a memorable message that resonates with the target audience.
The visually striking animation, set against a clean minimalist background, highlights Dunlop's protective boots and their unique Purofort material. The video culminates in a vibrant celebration of Dunlop's global impact, showcasing its commitment to providing comfort and protection to the makers and doers of the world. This video inspires brands to embrace creativity and storytelling to effectively convey their message.
Deloitte's dynamic Brand Positioning Video utilizes a vibrant color palette and smooth transitions to create a visually compelling narrative. The video masterfully illustrates the importance of combining innovative ideas with practical action, highlighting Deloitte’s expertise in bridging this gap.
With its captivating visuals and concise message, the video reinforces Deloitte's role as a catalyst for transformative change in Ireland. The video cleverly uses metaphors of light bulbs, a connected world, and a thriving cityscape to underscore the impact of Deloitte’s services on business, society, and the environment.
Cisco paints a future of hope and connection in this minimalist 2D animated brand positioning video. The video focuses on the human element in healthcare, portraying doctors, patients, and innovators working together toward a common goal. This human-centered approach, coupled with the clean visual style, creates an emotional resonance with the viewer.
The animation cleverly uses visual metaphors, like a heartbeat line and a central plus sign, to represent life and the core of healthcare. This simplicity, paired with the upbeat music, reinforces Cisco's message of building a bridge to a healthier, more equitable future for all. The animation becomes a powerful tool, showcasing Cisco's commitment to not just technology, but to the human lives it touches.
This Brand Positioning Video, through compelling 2D animation, follows the emotional journey of a patient grappling with an undiagnosed condition. The search for answers, the mounting frustration, and the ultimate diagnosis of a rare disease are depicted with a powerful simplicity that captures the human experience. Sanofi Genzyme’s subtle branding throughout the video underscores their dedication to finding solutions for those facing the immense challenges of rare diseases.
The clean visuals, combined with the upbeat, quirky music, create a unique blend of optimism and concern. The video's focus on the passage of time, visualized through flipping calendar pages, underscores the urgency for increased research and effective treatments. This Brand Positioning Video is a poignant reminder of the impact rare diseases have and a call to action for support and awareness.
We love the bold simplicity and striking visual style of this COTI brand positioning video. The vibrant color palette and iconic 2D animations weave a compelling narrative about the evolution of payment systems and the drawbacks of traditional finance. The clever depiction of COTIs blockchain technology as interconnected cubes resonates with the idea of a decentralized, collaborative financial future.
From bartering to banking, to the dawn of decentralized digital currencies, the video takes us on a journey. We all feel the pain of transaction fees, and COTI offers a compelling solution by emphasizing its zero-fee structure and full buyer protection. The visuals of shaking hands and escalating trust scores add a human touch, emphasizing the power of community and the benefits of transparency in online transactions.
What We Can Learn
Tell a story that resonates with your target audience's needs and aspirations, creating a lasting impression.
JusticeInfo.net's brand positioning video compellingly depicts the intricate process of post-conflict reconciliation. We are drawn to the video's visual metaphors, especially the single plant signifying hope and the hot air balloon representing the dissemination of unbiased information. The minimalist aesthetic, with a limited color palette and stylized 2D animation, emphasizes the gravity of the subject matter.
The juxtaposition of the crumbling RECONCILIATION and rising pillars of REMEMBRANCE is particularly impactful. It reminds us all that acknowledgement of past atrocities is a necessary foundation for building a shared future. We admire how the video seamlessly blends storytelling with advocacy, leaving us feeling informed and inspired to support their mission.
What We Can Learn
Craft visuals that subtly convey your message, sparking emotional connection.
The MCL brand video is a fantastic example of how animation can breathe life into a brand's story. We're captivated by the visual metaphor of the ever-extending noodle, which takes the viewer on a journey through MCL's history. The video showcases their impressive scale of noodle-making while emphasizing the homemade quality.
The video cleverly transitions from an abstract representation of noodle-making to showcasing actual dishes, appealing directly to the viewer's appetite. It's a perfect blend of storytelling and brand positioning, demonstrating how a simple concept can be incredibly effective.
What We Can Learn
Let your product's story unfold naturally, building intrigue and driving viewer connection.
In the vibrant landscape of digital experiences, MRI presents a compelling vision of connected community living. This dynamic video unfolds a narrative where technology enhances everyday interactions, simplifying the live-work-play experience for everyone. The videos bright color palette and energetic animation style create an engaging visual experience that resonates deeply.
The clear and modern design of MRI's software interfaces, showcased through close-up shots, further enhances the video's impact. We all recognize the need for intuitive and user-friendly technology. This video perfectly illustrates how MRI empowers both businesses and individuals to thrive within a well-connected community, making it a stellar example of a brand positioning video.
What We Can Learn
Bright colors and energetic animation make your brand memorable and engaging.
Gemalto is a cybersecurity company, focused on bringing trust to the commercial drone industry. This video is designed to educate the audience about Gemalto's solutions for the drone ecosystem.
Video Design - This is a Brand Positioning Video that focuses on showing how Gemalto's solutions are relevant to industry. The visual style is clean and minimalist. Simple, well-lit graphics with clear lines show how Gemalto's solutions, identify, connect and secure, solve complex problems in drone security.
The video uses a combination of animation and footage of drones to create a sense of dynamism. This highlights the potential for Gemalto's solutions to enhance the performance of drones. The tone is positive, professional and authoritative. This reflects Gemalto's position as a thought leader in the drone security market. The video effectively communicates Gemalto's vision of a secure and trustworthy commercial drone ecosystem.
This video is a powerful Product Positioning Video for Brand Awareness that showcases the company's capabilities in building networks. It uses a futuristic theme and bold visuals to highlight the company's expertise, global reach, and commitment to innovation. The video effectively communicates the company's vision of a single, software-based automated network that runs on any cloud.
Video Design - The video uses a futuristic theme and bold visuals to highlight the company's capabilities, showcasing a world map with company locations, graphics representing the company's 500+ patents, and visuals of the Pentagon highlighting the company's work with the Department of Defense. The style of the video is reminiscent of Brand Positioning Videos, with bold graphics, animation, and a focus on the company's key achievements and offerings.
The video successfully drives the goal of establishing the company as a leader in network technology by showcasing the company's global reach, commitment to innovation, and strategic partnerships. The tone of the video is aspirational and confident, highlighting the company's commitment to pushing the boundaries of network technology and building a more connected future.
CorVel focuses on groundbreaking technology and streamlined processes for faster and accurate risk management. The video is designed to illustrate how their innovation empowers them to proactively address industry challenges.
Video Design - The video emphasizes the concept of interconnectedness with a clean, minimalist style. Smooth transitions, vibrant colors, and geometric shapes create a dynamic and engaging visual experience. This style is similar to other Brand Positioning Video Example that use minimalist design to showcase their brand story through abstract visuals. The graphics are sleek and modern, highlighting the importance of technology in their solutions.
The use of geometric shapes symbolizes their integrated ecosystem and the fast-paced, efficient nature of their solutions. The color palette, featuring bright blues and greens, further reinforces their dedication to healthcare. The abstract visuals effectively convey their core values to the viewer, making it a memorable and impactful Brand Positioning Video Example.
Noonday Collection is an online marketplace where artisans worldwide can sell handmade jewelry, accessories, home goods, and gifts. This video is designed to encourage women to join and earn an income.
Video Design - The video uses a combination of colorful graphics and minimalist illustrations, creating a simple but impactful style. Animated dots are sprinkled throughout the background, adding a playful and inviting atmosphere. Simple typography ensures readability, keeping the focus on the visuals. These elements contribute to the video being a great example of Animated Brand Positioning Video for Website.
The video effectively communicates the goal of empowering women and building a thriving world by using a simple visual narrative of a woman pushing a globe forward. The animation is subtle but conveys a powerful message of progress and growth. The tone is positive and hopeful, encouraging viewers to join the community. The video's overall aesthetic aligns with the brand's values, creating a cohesive brand experience for viewers.
Comarch helps telco businesses optimize energy consumption without affecting network performance or quality. This video is designed to demonstrate how this is achieved.
Video Design - The video uses an animated style with bright blue and purple hues, creating a futuristic and technologically advanced aesthetic. Simple and clean design is present with bold animated lines and graphics, a hallmark of Comarch's brand. The vibrant colors draw the viewer's attention to the interconnectedness and complexity of the global network.
The video uses a combination of static imagery and simple animation to convey its message, creating a clear visual flow that highlights the importance of sustainable network management. The use of a dark background with vibrant colors accentuates the complexity of the network and the importance of optimizing energy consumption. The use of simple animation helps create an engaging experience while highlighting the important aspects of the subject. The narrative focuses on the environmental and economic concerns of energy consumption in networks, conveying a serious tone while maintaining an optimistic outlook. Brand Video Example for Marketing
15. World Microbe Forum Animated Brand Positioning
The World Microbe Forum video truly showcases the power of visual storytelling. We all appreciate the clever way it uses animation to illustrate the challenges faced by microbiologists and the forums role in overcoming them. The seamless integration of scientific imagery with engaging visuals effectively communicates complex information in an accessible manner.
The videos strength lies in its ability to convey a sense of urgency and importance while maintaining an optimistic tone. Were particularly drawn to the call to action, Come share your science, which resonates with the global scientific community. This World Microbe Forum brand positioning video is a great example of a promotional piece that informs, inspires, and persuades.
What We Can Learn
Evoke emotion; viewers feel understood and want to join.
ENEL Green Power explains the concept of Renewable Energy Certificates, also known as RECs. The video is designed to educate the viewer about the importance of renewable energy and how companies or individuals can make their energy usage more sustainable.
Video Design - This video uses a very simple and minimal visual style, with 3D graphics of solar panels, wind turbines, and buildings, which are used to represent renewable energy sources and how they can power homes and businesses. The graphics are clean and well-designed, and the animation is simple and easy to follow. This makes it a good Brand Positioning Video Production.
This simple visual style helps communicate the idea of renewable energy certificates in a clear and concise way. The clean, modern graphics create a sense of trust and reliability. The video's calming tone and straightforward language convey the importance of sustainability. The use of animation brings the concept to life and makes it easy to understand. The combination of these elements is effective in communicating the importance of renewable energy certificates to the audience.
Kubota has a long history of solving societal issues related to food, water, and the environment. Their commitment to innovation and sustainability is evident in their long-term vision for the future.
Video Design - Clean graphic design elements, such as the timeline and circular icons, create a polished aesthetic that aligns with their long-term vision. The use of green and white color scheme reflects their dedication to environmental responsibility, creating a sense of hope and optimism for the future.
This video effectively communicates the company's dedication to solving social issues. The timeline illustrates their commitment to innovation and progress over the years. The clean graphics and simple animations help to create a clean and modern feel, conveying a message of responsibility and sustainability. The video tone is positive and optimistic, emphasizing their commitment to creating a better future.
Housing Europe is a company that aims to help more people access affordable housing. This video is designed to highlight the importance of affordable housing and the challenges that Europe is facing.
Video Design - The video uses simple, clean graphics and animation to portray the housing situation in Europe. It uses a friendly and approachable visual style to communicate the company's mission, focusing on using simple icons, color, and text to present the message. This makes it a great Brand Positioning Video for Technology, using a clear and simple design to communicate a complex issue.
This video effectively communicates the need for affordable housing by using a direct and relatable narrative. The tone of the video is empathetic and hopeful, highlighting the importance of accessibility. The visual style drives the video goal by appealing to a broad audience and conveying a clear message.
This is an animated brand positioning video example that showcases how security must keep up with the accelerating speed of software development and delivery. The video uses a dark blue background, neon lights, and animated graphics.
Video Design - The video style uses bold colors that accentuate the neon lights and the motion of the graphics. This style is similar to other brand positioning videos that use neon colors to draw attention to the company brand and the message.
The video successfully communicates its objective by showcasing the need for security in a dynamic environment where software development and delivery are accelerating. The visual style creates a sense of movement and energy, reflecting the rapid pace of the modern technological landscape. The video's tone is one of urgency, emphasizing the importance of staying ahead of security risks in an increasingly complex world.
For over 85 years, PerkinElmer has pushed the boundaries of what's possible in scientific discovery. We love this brand positioning video for social media; it seamlessly blends historical footage with modern imagery, creating a compelling narrative of constant innovation. The video highlights PerkinElmer's dedication to not just scientific advancements but also its people and the planet. This makes the brand relatable, inspiring viewers to become a part of their journey towards a better future.
The video subtly communicates a profound message: science with purpose. It reminds us that true progress lies in using our knowledge to create positive change. PerkinElmer's commitment resonates powerfully, making this video a fantastic example of how to inspire with a clear message and stunning visuals.
What We Can Learn
Illustrate your brand's commitment to a better future, sparking hope and engagement.
This video is a powerful example of Brand Positioning Video for Content Marketing. It uses simple, clean animation, bright colors, and bold shapes to create a sense of movement and dynamism. This aesthetic emphasizes the efficiency and speed of their work, aligning with the company's core values by being modern and visually appealing.
Video Design - Animated graphics make the video dynamic and engaging, helping explain complex topics in a simple and accessible manner. The visual style successfully communicates the objective of the video by highlighting the efficiency and speed of the internet, which translates to the speed and accuracy of the company's regulatory affairs team.
The video uses a bright and colorful tone, creating a positive and optimistic message for the viewer. This creates a sense of urgency for viewers to apply for a position within the company, and highlights the global reach of the company.
This animated video effectively showcases how technology can help companies adapt to changing demands in warehouse operations. It uses simple graphics to illustrate the challenges of warehouse management, creating a clear and engaging narrative. The bright blue color scheme evokes a sense of efficiency and optimism, reinforcing the company's commitment to providing intelligent solutions.
Video Design - The animation style is simplistic yet consistent throughout, creating a cohesive visual experience. The visuals are crisp and clean, making for an engaging viewing experience. This combination of elements makes this a good Animated Brand Positioning Video for Website.
The video successfully conveys the company's commitment to providing intelligent and dynamic solutions to warehouse operations. The use of a clear and engaging visual design, coupled with a positive tone, makes the company's message easily understandable and memorable.
ExxonMobil is an energy company focused on producing and delivering energy products. This video is designed to demonstrate how energy access improves the lives of people around the world.
Video Design - Vibrant colors like orange and purple are used in the animation, representing the brand's energy, innovation, and modern approach to energy production. These are signature elements commonly used in the company's Brand Positioning Videos. The use of 2D animated graphics, a black background, and a minimalist design style, allows viewers to focus on the main message being conveyed in the video.
Animated Brand Positioning Video for Website - The use of animation conveys a modern and futuristic tone. The video's visual style emphasizes the importance of energy and reliable energy. This is achieved by using vibrant colors and visually interesting animations to portray the impact of energy on individuals' lives and their prosperity. The video's narrative and animation style successfully communicate the company's brand values.
Digital Marketing Institute is a global standard for digital marketing certification. This video is designed to help educational institutions, like universities and colleges, navigate the complex landscape of digital education.
Video Design - The video uses a simple and clean visual style, with emphasis on bright colors and clear graphics. The animation of the green ball navigating the maze, highlights the complexity of digital marketing education. This video effectively conveys the organization's expertise and value by highlighting the different digital marketing disciplines covered.
This Animated Brand Positioning Video for Website is a clean and engaging experience for the viewer. The clear and concise graphics and animation provide a memorable experience. The overall tone of the video is positive and encouraging, suggesting that Digital Marketing Institute is the solution to the challenge of navigating the complex landscape of digital education.
CSL is a global specialty biotherapeutics company developing innovative biotherapies that save lives and help people with life-threatening medical conditions live full lives. This video is designed to demonstrate the company's impact on the world, from its humble beginnings to its current position as a leading biotechnology company.
Video Design - The video incorporates a timeline design, with various key moments in CSL's history highlighted in circular elements. These circular elements are connected by lines, representing the company's journey over time. The use of bold colors, particularly orange, yellow, and a muted purple, emphasizes the milestones achieved and the dedication to research and innovation. The simple, clean design allows the viewer to easily digest the information, and the clear graphics provide visual clarity.
Animated Brand Positioning Video for Website - This minimalist style, along with the use of animated characters and a timeline design, makes this a good Brand Positioning Video style. The video clearly communicates the purpose of CSL - to develop innovative biotherapies that save lives and improve the quality of life for people with life-threatening medical conditions. The use of visual elements like the timeline and the stylized icons of scientists and patients, coupled with a warm and reassuring tone, portrays CSL as a company that is dedicated to making a difference in the world.
Tyson is committed to protecting water. This video is designed to communicate how the company is working to achieve this goal through a commitment to contextual water targets.
Video Design - The video uses a minimalist style, focusing on simple graphics and animation. Clean lines, bright colors, and iconography represent the company's commitment to sustainability. A map of the US, with various farm buildings, highlights the company's broad reach and the importance of its work to protect local watersheds. This approach makes it a good Animated Brand Positioning Video for Website as it immediately emphasizes the company's commitment to water conservation.
The visual style effectively drives the goal of the video by highlighting the importance of water conservation and the company's dedication to finding a solution. The animation is engaging, and the use of graphics is appealing to a broad audience. The tone of the video is positive and hopeful, conveying a sense of optimism for the future of water stewardship.
Boyd is a company that designs and manufactures medical wearables. This video is designed to introduce the company's expertise in medical-grade adhesives.
Video Design - The video highlights the company's expertise and provides visual examples of its capabilities. The design concept is based on showcasing various components of medical wearables, using 3D graphics and detailed product animations. These elements make this a good Animated Brand Positioning Video for Website. The use of 3D renderings, close-ups, and precise graphics convey the message of reliability, quality, and innovation.
The video's visual style effectively communicates the objective of highlighting the company's expertise in medical wearables. The use of 3D visuals, close-ups, and product animations portrays the company's dedication to quality and innovation, while its focus on showcasing different components of the wearable emphasizes the company's knowledge and experience in the field. The overall tone of the video is professional and informative, conveying a sense of trust and credibility.
This video is a powerful tool for showcasing the firm's commitment to innovation, sustainability, and diversity. It starts with a captivating sequence of cosmic imagery, creating a sense of limitless possibilities. This is followed by a dynamic interplay of colors and shapes, highlighting the firm's ambition to explore uncharted territory.
Video Design - The visual design is engaging and contemporary, employing a combination of abstract imagery and bold typography. The graphics and elements are eye-catching and memorable, making this a strong Animated Brand Positioning Video for Website.
The video effectively communicates the firm's vision through its distinct visual style. The use of dynamic imagery, vibrant color palettes, and engaging graphics emphasizes the firm's focus on innovation and progress. The video's overall tone is optimistic and forward-looking, reflecting the firm's commitment to empowering their people and their clients to achieve new heights.
GE is a global energy leader that provides equipment, solutions, and services. This video is designed to highlight the importance of gas power in creating a more decarbonized energy future.
Animated Brand Positioning Video for Website This video starts with a bold graphic style. Bold colors, clean lines, and animated illustrations bring to life the need for solutions to climate change. These graphic elements are used throughout the video to visualize the information shared. The bright colors and clean graphic design effectively communicate the brand's message.
Video Design - The video effectively communicates the importance of a sustainable future, using visuals and animation to provide an engaging experience for the viewer. The graphics are bold and colorful, making them memorable and impactful. The overall tone of the video is optimistic, hopeful, and inspirational. This approach makes the video more effective in driving the call to action by suggesting to the audience that a cleaner future is possible with GE's help.
Calendly simplifies scheduling for individuals and businesses. This video is designed to introduce their rebrand.
Video Design - The video features a modern aesthetic, using graphic elements that reflect the core concept of connecting individuals and businesses through scheduling. This video is a good Animated Brand Positioning Video for Website as it effectively conveys the ease of use and the Value Proposition through a simple visual approach. The graphics are clean and playful, and the color palette is vibrant and engaging, which helps to communicate the brand's energy and optimism.
The visual style of the video effectively communicates the objective of the video, which is to introduce the rebrand. The graphics and animations are used to emphasize the key features of the brand and its value proposition, and the overall tone of the video is optimistic and inviting. The visual design clearly communicates the rebrand's focus on simplicity and ease of use, which are key attributes of the product. The video engages viewers through its playful and bright visual style, which reflects the brand's personality and the innovative nature of the product.
FAQ
How can a brand positioning video help me achieve my marketing goals?
A brand positioning video clarifies your unique value, target audience, and competitive edge, driving engagement and conversions.
What are the key elements of a successful brand positioning video?
A successful video needs:
* Clear message
* Compelling visuals
* Engaging story
* Strong call to action
What kind of style should I choose for my brand positioning video?
Diverse styles, from minimalist to cinematic, can reflect your brand's personality and resonate with your audience.
How can I ensure my brand's personality shines through in the video?
Meticulous analysis of brand guidelines and existing assets ensures consistent messaging and visual identity.
How can I use existing brand assets in my brand positioning video?
Seamlessly integrate existing assets like logos and fonts to reinforce brand recognition and maintain visual consistency.
What is the typical timeline for producing a brand positioning video?
Typical timeline: 3-8 weeks, depending on complexity and revisions. Pricing ranges from $1000 - $6000 for a 60-second video.
What are some best practices for scripting a brand positioning video?
Scripting best practices: focus on a clear, concise message highlighting your unique value proposition and resonating with your target audience.
How can I adapt a brand positioning video example to fit my specific company?
Adapting examples involves tailoring the script and visuals to reflect your specific brand identity and target audience.
How can I use a brand positioning video to target a specific audience?
Target specific audiences by tailoring messaging, visuals, and tone to their demographics, interests, and pain points.
What is the role of music and sound design in a brand positioning video?
Music and sound design enhance emotional impact, create a cohesive atmosphere, and reinforce brand personality.
How can I use storytelling to connect with my audience emotionally?
Storytelling connects emotionally, building relationships and leaving a lasting impression on your audience.
What are the different types of brand positioning videos?
Explainer videos, testimonials, company culture videos, and product demos each serve a unique purpose in brand positioning.
How can I use a brand positioning video to build brand awareness?
A compelling brand positioning video increases visibility, generates interest, and establishes your brand as a leader.
What are some industry-specific best practices for brand positioning videos?
Industry best practices vary; consider your specific industry's nuances and target audience expectations.
How can I ensure my brand positioning video aligns with my overall marketing strategy?
Ensure your brand positioning video aligns with your overall marketing strategy and supports your business objectives.
How to plan and optimize Brand Positioning Videos?
Visual Storytelling: "Vision is the art of seeing what others don't." - Jonathan Swift. Advids leveraged this for a healthcare client. We created a brand positioning video using powerful visuals and minimal text to convey the emotional impact of their innovative telehealth platform, resulting in a 15% boost in brand awareness and website traffic.
Actionable: Use visuals to evoke emotion and communicate complex ideas simply.
Authenticity and Transparency: "An investment in knowledge pays the best interest." - Benjamin Franklin. Advids embraced this for an educational technology client. We developed a brand positioning video featuring real teachers and students using their platform, highlighting its practical benefits and building trust with potential customers. This resulted in a 10% increase in leads.
Actionable: Build trust by showcasing genuine user experiences and testimonials.
Targeted Messaging: "If you define the problem correctly, you almost have the solution." - Steve Jobs. Advids applied this wisdom for a sustainable fashion client. We created a brand positioning video specifically targeting environmentally conscious consumers, emphasizing the brand's ethical production practices and eco-friendly materials. This led to a 25% increase in sales from this segment.
Actionable: Tailor messaging to resonate with specific audience segments and values.
Creative Differentiation: "The key to brand building is storytelling. The best stories are simple, human, emotional, and authentic." - Donald Miller. Advids used this approach for a food and beverage client. We developed a quirky and memorable brand positioning video that stood out from competitors by showcasing the brand's unique personality and history. This resulted in a 18% lift in social media engagement.
Actionable: Differentiate your brand by telling a unique and compelling story.
Call to Action: "The purpose of business is to create and keep a customer." - Peter Drucker. Advids implemented this for a real estate client. We created a brand positioning video that not only showcased the beauty and convenience of their properties but also included a clear call to action, encouraging viewers to schedule a viewing. This resulted in a 12% increase in booking requests.
Actionable: Guide audience towards desired action with a clear and compelling call to action.
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Why Advids for Brand Positioning Video?
At Advids, we create high-quality, original Brand Positioning Videos designed to elevate your brand and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective message.
A Collaborative Partnership Built on Trust:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Your active involvement guarantees the final animation accurately reflects your brand. Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Positioning Videos that resonate. Client Satisfaction Guaranteed: Over 109 five-star Google reviews speak to our dedication to excellence, highlighting our talent, creativity, and unwavering commitment to client satisfaction.
Experience and Expertise That Delivers Results:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Brand Positioning Video truly effective. We've completed over 320 successful Brand Positioning Video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Crafting Your Unique Brand Story Through Animation:
Customized Brand Positioning Video Solutions: We tailor each project, whether it's an explainer video, character animation, or another Brand Positioning Video style, to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Brand Positioning Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that make a lasting impact.
Ready to unlock the potential of Brand Positioning Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Positioning Video?
A brand positioning video is a type of video that effectively communicates a brand's unique value proposition, target audience, and key differentiators, creating a memorable and engaging experience for viewers. It helps to showcase the brand's values, mission, and key differentiators in a compelling and engaging way, shaping the audience's perception of the brand.
Brand positioning videos are used across various touchpoints to effectively communicate the brand's message and engage the target audience. These touchpoints include websites, social media platforms, email marketing campaigns, advertising platforms, and industry events.
What do top Brand Positioning Videos have in common?
Compelling visuals - A captivating visual style that captures attention and creates a memorable experience.
Storytelling - A compelling narrative that resonates with the audience's emotions and values.
Customer testimonials - Authentic customer stories that build trust and credibility.
Value proposition - A clear articulation of the brand's unique benefits and solutions.
Pain point solutions - Demonstrations of how the brand solves specific customer challenges.
Brand story - A narrative that highlights the brand's journey, values, and mission.
Unique selling proposition - Emphasis on the brand's key differentiators and what sets it apart.
Call to action - A clear and concise prompt encouraging viewers to take the next step.
Target audience - A message tailored to the specific needs and interests of the intended viewers.
Visual style - A consistent visual identity that reinforces brand recognition.
Brand community - Content that fosters a sense of belonging and encourages interaction.
Emotional connection - A narrative that evokes emotions and creates a lasting impression.
What makes Brand Positioning Video effective?
A thoughtfully designed brand positioning video is a powerful tool for building brand awareness, improving brand perception, and driving conversions.
A compelling brand positioning video is driven by a clear understanding of the target audience and their needs, interests, and pain points. It effectively communicates the brand's unique value proposition, highlighting the key features and benefits that set it apart from competitors.
Methods for creating an effective brand positioning video include using compelling visuals and storytelling techniques to engage the audience and create a memorable experience. It is essential to include a clear call to action that encourages viewers to take the next step, such as visiting the brand's website or contacting its sales team.
How long should your Brand Positioning Video be?
A well-crafted brand positioning video is a powerful tool for building brand awareness, improving brand perception, and driving conversions.
The ideal length of a brand positioning video is determined by several factors, including the complexity of the message, the target audience, and the platform where the video will be shared.
Pre-production considerations for determining video length:
What is the primary objective of the video?
What is the target audience's attention span?
How much information needs to be conveyed?
What is the ideal platform for sharing the video?
What is the budget for video production?
What is the desired call to action?
What is the overall brand message?
How to create Brand Positioning videos?
Creating a brand positioning video is a multi-step process that involves careful planning, execution, and optimization.
A successful brand positioning video creation involves understanding the target audience, articulating the brand's value proposition, and developing a compelling narrative that resonates with viewers.
Pre-production:
Define target audience
Develop brand positioning statement
Create a storyboard
Write a script
Choose a visual style
Production:
Film the video
Edit the video
Add music and sound effects
Create a call to action
Optimize for different platforms
Building Brand Loyalty Through Customer Journeys
Brand positioning serves as a compass for crafting a compelling customer journey. It ensures that every touchpoint, from initial awareness to post-purchase engagement, aligns with the brand's core values and resonates with the target audience.
For instance, if a brand positions itself as innovative and customer-centric, this should be reflected in its website design, social media interactions, and even the tone of voice used in customer service emails. A cohesive brand experience across all touchpoints reinforces the brand's message and builds stronger customer relationships.
Crafting Compelling Brand Stories
Various video formats can effectively communicate a brand's positioning, each with its own strengths. Explainer videos, for example, are ideal for simplifying complex products or services, like software companies demonstrating their platform's features. Testimonial VideosBuild Trust by showcasing real customer experiences, as seen in beauty brands featuring users sharing their positive results. Brand Story videos, like those used by TOMS Shoes highlighting their social impact, create Emotional Connections by narrating the brand's journey and values. Product demo videos, commonly used by tech companies, showcase functionality and benefits, while customer journey videos map out the entire customer experience, identifying key touchpoints and potential pain points.
Crafting Compelling Brand Positioning Videos
Crafting a compelling brand Positioning Video requires careful consideration of several factors. First, deeply understand your target audience – their needs, aspirations, and pain points. This allows you to tailor the video's message and style to resonate with them on an emotional level. Clearly articulate your brand's value proposition, highlighting the unique benefits it offers. Use Compelling Visuals and Storytelling techniques to Engage Viewers and make the message memorable. Finally, include a Clear Call to Action that guides viewers towards the desired next step, whether it's visiting your website or making a purchase.
Maximize Your Launch Video's Reach
A brand positioning video can be strategically deployed across various touchpoints to maximize its impact. On your website, it can serve as a powerful introduction on the homepage or provide in-depth information on product pages. Social media platforms offer opportunities to share snippets of the video, driving engagement and brand awareness. Email marketing campaigns can incorporate the video to enhance click-through rates and deliver a more personalized experience. Paid advertising platforms like YouTube and Facebook allow for targeted Video Ads to reach specific audience segments. Even at industry events, the video can be showcased to captivate attendees and reinforce the brand's message.
Boosting Brand Impact with Video
Investing in a well-crafted brand positioning video can yield significant benefits. It can dramatically increase Brand Awareness by reaching a wider audience and making a memorable first impression. By showcasing the brand's unique Value Proposition and personality, it can positively shape brand perception and build trust with potential customers. Engaging video content can also boost customer engagement, leading to increased website traffic, social media shares, and ultimately, higher conversion rates.
Crafting Your Brand Story: Positioning Videos
A brand positioning video is a strategic marketing tool designed to clearly and memorably communicate a brand's essence to its target audience. It goes beyond simply showcasing products or services; it conveys the brand's unique value proposition, personality, and core values. By crafting a compelling narrative and using impactful visuals, a brand positioning video aims to create an Emotional Connection with viewers, leaving a lasting impression that differentiates the brand from its competitors.
Brand Positioning: The Foundation for Launch Video Success
Brand positioning is the bedrock of effective video marketing. It provides a clear framework for creating videos that resonate with the target audience and achieve specific marketing goals. By defining the brand's unique value proposition and target audience, brand positioning ensures that every video aligns with the overall brand strategy. This consistency in Messaging and visual identity builds brand recognition and fosters customer loyalty.
Boosting Product Launches with Influencers
Influencer marketing can amplify the reach and impact of a brand positioning video. Consider a fitness brand partnering with a popular fitness influencer to create a video showcasing their new workout apparel. The influencer's credibility and engaged audience can significantly boost the video's visibility and drive conversions. Influencers can be featured in the video itself, sharing their authentic experiences with the brand, or they can promote the video on their own social media channels, extending its reach to a wider audience.
Show Your Brand's True Colors
A brand positioning video can effectively convey a brand's personality and values through its visual style, tone, and messaging. A brand that values sustainability, for example, might use natural imagery, calming music, and a narrative that emphasizes their eco-friendly practices. The video's tone of voice, whether it's playful, serious, or informative, can further reinforce the brand's personality and resonate with its target audience.
Make Your Launch Video Unforgettable
Humor and entertainment can be powerful tools for making a brand positioning video memorable and engaging. A snack food brand, for instance, might create a humorous video featuring relatable situations where their product provides a moment of joy. However, it's crucial to ensure that the humor aligns with the brand's personality and target audience. Humor that is too edgy or off-brand can alienate viewers and damage the brand's image.
How brand positioning video examples are curated?
We dove deep into brand positioning videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand positioning videos showcasing real-world impact. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and differentiation of the brand's value. 7.Competitive Landscape Determining how the video positions the brand against competitors. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand positioning video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
