30 Brand Statement Video Examples To Inspire Your Brand Identity

Imagine this a killer video, skyrocketing engagement. Top brands know a secret weapon the brand statement video. It's not about shouting about your product, it's about whispering a story that resonates. A picture is worth a thousand words, but a video? A million emotions. They're building connections, not just views, and leaving a mark that lasts. Want to unlock their secrets? The numbers don't lie.

• Over 75% of Fortune 500 executives are viewing online videos.
• Views on branded video content have increased 99% on YouTube as of June 2017.
• 6 out of 10 people prefer watching videos online to live TV.

These stats reveal a powerful trend: video is where your audience is, and it's where they're engaging with brands. A compelling brand statement video can bridge the gap between your message and your audience, creating authentic connections that drive results. Let's dive in and explore 30 Powerful Brand Statement Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Infineon Brand Statement Video

AutoDrive’s Brand Statement Video effectively communicates their journey towards making autonomous driving as safe as flying. They've cleverly woven together shots of prototyping, road scanning technology, and pedestrian detection features to showcase the depth of their work.

The visual simplicity, coupled with impactful 2D animations, makes the video easily understandable, even for those unfamiliar with the intricacies of autonomous driving. AutoDrive doesn't just present technology; they present a vision, a collaborative effort to improve road safety and create a sustainable, electric future for transportation. This Brand Statement Video is a masterclass in how to create a powerful, concise, and inspiring video for a tech company.

2. Process Street Animated Brand Statement Video

Sometimes the best product demonstrations subtly weave in value propositions, as Process Street does in this Brand Statement Video. The story centers on the universal desire for efficiency and order, achieved through intuitive checklists and automated workflows. We see the user effortlessly manage tasks, from simple cleaning checklists to complex security audits.

The video cleverly showcases Process Street’s power to handle intricate, multi-departmental processes with elegant simplicity. The clean UI, animated workflows, and global task routing visualization paint a picture of seamless collaboration. This video leaves viewers with a sense of calm, controlled productivity—a feeling many businesses crave.

3. CEVA Minimal Brand Statement Video - Build brand awareness subtly

Upwork's Brand Statement Video immediately resonates with businesses grappling with talent acquisition in a competitive landscape. By visually illustrating the benefits of a global talent pool and flexible workforce solutions, Upwork presents a compelling case for its platform.

Through seamless transitions and vibrant animations, Upwork showcases its platform's unique ability to connect businesses with the specific tech talent they need, when they need it. This Brand Statement Video positions Upwork as an essential tool for navigating the evolving world of work.

4. Excella 2D Brand Statement Video - Build brand awareness subtly

If you're struggling to keep pace with the ever-evolving world of technology, Excella understands. This Brand Statement Video cleverly uses 2D isometric animation and a dynamic pinball machine metaphor to illustrate how they navigate the complexities of the digital landscape. The video highlights Excella's commitment to solving present-day challenges while simultaneously preparing businesses for future growth.

Through vibrant visuals and a clear message, this video assures viewers that Excella is the partner they need. The upbeat music and concise voiceover perfectly capture the fast-paced nature of technology and Excella's ability to help businesses not just survive but thrive. Excella's Solve and Evolve philosophy is more than a slogan; it’s their commitment to driving insights and creating elegant solutions.

5. World Microbe Forum

World Microbe Forum is a global gathering of microbiologists. This video is designed to bring together scientists and to inspire new scientific breakthroughs.

Video Design - This Brand Launch Animation video uses bold lines and vibrant colors, creating a dynamic and exciting feel. The animated characters, against a backdrop of stylized cityscapes, represent the global community of microbiologists coming together. The video uses a minimalist style, focusing on the message and not distracting with unnecessary details.

The video's visual style effectively captures the excitement of the World Microbe Forum. The bright colors and stylized imagery highlight the innovative nature of the event. The animated characters, working diligently to solve the world's greatest challenges, create an engaging and optimistic tone. The use of simple lines, vibrant colors, and the focus on the message make this a compelling video that will likely attract the attention of its target audience, which is a global community of microbiologists.

6. Acuity Visual Brand Statement Video

Acuity is a company that brings transformative benefits to its clients, empowering them to do more with less. The video is designed to showcase the importance of transformation and how Acuity helps organizations evolve and become future ready.

Video Design - This Brand Animated Highlight video features simple, yet elegant graphics. The visual style is clean and minimalistic with a focus on vibrant colors and white outlined icons, creating a sleek and modern look. The use of the infinity symbol represents the company's commitment to continuous growth and innovation.

The video effectively communicates the need for organizations to evolve and adapt. The use of simple, memorable icons and a bright color palette sets a positive tone, assuring viewers that Acuity is the perfect partner to guide them through their transformation journey. The overall style is optimistic and engaging, showcasing Acuity as a forward-thinking company that understands the needs of its clients.

7. COTI

COTI is a payment transaction network that aims to revolutionize payments in the digital currency era by combining the best of traditional and digital currencies. The video is designed to introduce COTI and its vision for the future of payments.

Video Design - The video uses a simple and clean animation style with bold colors and geometric shapes to represent the concept of digital currency and financial institutions. The graphics are high quality and the design is well-suited for a Brand Campaign video aimed at a wide audience.

The video uses a simple and clear narrative to explain the evolution of the financial system and how COTI can provide a more efficient, cost-effective and reliable alternative. The animation style is appealing and engaging, with a clean and modern tone that conveys the futuristic vision of COTI's solution. The animation style helps to simplify complex concepts and make them easily understandable for a broad audience.

8. Tyson Animated Brand Video - Promote sustainability implicitly

Tyson is committed to protecting water resources and their communities. This video is designed to share how Tyson is working to set contextual water targets at their facilities in the US.

Video Design - Tyson utilizes a clean and simple design style for this Brand motion graphics video. The animation utilizes a minimalist line art aesthetic in a bright color palette. Using simple shapes and graphics, this video efficiently conveys the core message of water stewardship. The video animation highlights the goal of contextual water targets through the use of simple animation, clear text and graphics.

This video communicates the objective through its design aesthetic. The simplicity of the graphics and animation allows viewers to focus on the key message of Tyson's commitment to water stewardship. The video utilizes a clear and informative tone, with no overt emotional appeal. The clear message and design style help drive the video goal of informing viewers about Tyson's water conservation initiatives.

9. MSD Careers

MSD Careers is a company that aims to find new medicines and vaccines to improve and save lives. This video is designed to showcase the company's commitment to research and development.

Video Design - This Brand Mission video uses a 3D animation style, and depicts a city. The city has buildings shaped like various healthcare elements, such as a tooth, glasses, and a heart. The video highlights the brand's commitment to research, development, and meticulous trials, by displaying a building with different services like orthodontics, parodontology, implants and eye surgery. This video uses vibrant colors that give it a sense of energy and optimism.

The 3D animation style of the video effectively conveys the brand's mission to improve lives. The use of bright colors creates a positive and hopeful tone, and the animation style brings a sense of playfulness and accessibility. This video style helps viewers understand the brand's values and commitment to innovation in healthcare.

10. PGE

PGE encourages the use of renewable energy sources. The video is designed to explain the connection between energy use and the type of energy that gets used.

Video Design - The video highlights energy use and when it spikes. The use of clean, simple, colorful animated graphics, a white background, and playful visuals with bold fonts create a strong Brand Identity Animated video.

The video starts with simple visuals of everyday activities that consume energy, like a coffee shop and a house. As the video progresses, the visuals become more complex, explaining the relationship between energy use and the types of energy used. PGE uses these visuals to communicate a key message, that small shifts in how and when we use energy can help us rely on more renewable energy sources. The video also emphasizes the importance of reducing energy spikes, which often lead to the use of non-renewable energy sources that have a higher carbon footprint. The visual style, combined with a straightforward, informative tone, makes the video engaging and accessible to a broad audience.

11. Alation

Alation is a data catalog company that helps businesses organize their data and make it more accessible and usable. This video is designed to celebrate Alation's ten-year anniversary, showcasing the company's success.

Video Design - The video uses an Animated brand overview Idea video style. This style highlights the company's achievements through bold graphics and animated images. Using the sports theme, the video uses imagery of famous athletes to represent Alation's dominance in the data catalog market. The use of bold text emphasizes significant milestones, for example, the phrase â€ÅGreatest of All Time”. The video uses a bright blue background color and contrasting orange graphics, for example, the use of orange text and athletic silhouettes. These color choices highlight the company's innovative approach to data management and analytics.

The use of powerful imagery of athletes and bold graphic elements effectively communicates the company's success story. The video tone is celebratory, highlighting the company's achievements in a fun, lighthearted manner, making the video engaging for a broad audience.

12. ENEL

ENEL Green Power explains the workings of Renewable Energy Certificates, commonly known as RECs. The video is designed to explain how these certificates function within the renewable energy market.

Video Design - The video features simple 3D graphics with a clean, modern design, similar to a brand promo Teaser Idea video. The use of a green background with blue and white 3D models of solar panels, wind turbines, and cities creates a visually engaging aesthetic that effectively highlights the theme of clean and sustainable energy. The use of bold, clear fonts and concise narration further enhances the video's visual clarity and strengthens brand recognition.

The video employs a minimalist visual style, showcasing clean and easy-to-understand animations. The simplicity of the graphics helps viewers quickly grasp the complex process of how renewable energy certificates are produced, tracked, and used. This approach ensures that the message is clear and easily understood by a diverse audience, contributing to the video's effectiveness in communicating the purpose of RECs and ENEL's commitment to renewable energy solutions.

13. Dun & Bradstreet

Dun & Bradstreet provides master data solutions that help organizations streamline data and grow their business. The video is designed to highlight the importance of data and how Dun & Bradstreet helps companies overcome data management challenges.

Video Design - This Brand Advertisement Idea video uses a minimalist style with a focus on clean lines, simple graphics, and clear text. The design elements include a skyline silhouette, circles, and lines representing data, partners, suppliers, customers, and prospects, highlighting the importance of master data. The color palette is composed of neutral white, green, and black, emphasizing a clean, modern, and professional aesthetic.

The visual style of the video effectively communicates the challenges of managing large datasets and highlights how Dun & Bradstreet master data solutions can help organizations grow. The video uses a calm and professional tone, emphasizing the benefits of using Dun & Bradstreet solutions. The video is engaging by using simple graphics and visuals to illustrate the concept of data and its significance for businesses. This clean design and straightforward message make it a good Brand Advertisement Idea video.

14. BDO

BDO wants to create a more innovative, sustainable and diverse company than ever before. This video is designed to introduce a new vision and strategy for the company called â€ÅPossibilityX.”

Video Design - The video adopts a bold and energetic visual style. It uses vibrant colors and graphic imagery that represent the â€Åuncharted territory” of PossibilityX. The video uses modern, abstract graphics and imagery in combination with fast cuts to create a visually captivating experience for viewers. This fast paced editing style is reflective of the company's bold vision, their ambition to create a new future for the company. This is a great example of a Brand Testimonial Sample video.

The video uses a combination of visuals and narration to communicate the message of PossibilityX, creating a visually engaging experience that helps viewers understand the company's goals and aspirations. The video has a positive tone that inspires viewers and showcases BDO's ambition and commitment to achieving their goals. This compelling narrative, along with an exciting visual style, creates a positive impression of BDO and their commitment to building a better future.

15. Justice

Justice is a digital media platform focused on reporting on international justice, conflict, and human rights. This video is designed to introduce the platform and explain its goal of providing information to promote reconciliation.

Video Design - The video employs a minimalist, simplistic animation style using black silhouettes against a white background with soft grey watercolor splashes. This helps create a sense of neutrality and seriousness. The use of simple animation and graphic elements make it a good Animated Brand Intro Sample video, highlighting the focus on the content and message rather than flashy visuals.

The video utilizes a clear and straightforward approach, depicting the conflict through a tug-of-war metaphor. The conflict is highlighted by black splashes representing violence and conflict. Then the figures fall from the rope, showing the impact of the past. The use of the watering can symbolizes hope and the potential for healing and reconciliation, showing the path towards the future. The video's tone is somber and introspective, reflecting the seriousness of the subject while conveying a sense of hope for rebuilding and overcoming past grievances. This design choice effectively reinforces the message that information is key to moving forward, creating a strong visual reminder of the importance of Justice's work.

16. Boyd

Boyd is the world's leading innovator in sustainable engineered materials and thermal solutions. This video is designed to introduce the brand to potential customers and highlight its long history of success.

Video Design - This Brand Strategy Sample video focuses on the company's history of developing sustainable engineered materials and thermal solutions for critical applications. The video uses a combination of stunning visuals, graphics, and animation to showcase the company's expertise and innovation.

The video's visual style communicates the company's focus on technological advancement and its commitment to building products that are better, safer, and more reliable. The use of sophisticated graphics, animation, and footage of advanced manufacturing processes conveys a sense of sophistication and expertise. The video's tone is professional and confident.

17. FinGo

FinGo is a next generation authentication solution. This video is designed to introduce their products and explain their benefits to potential customers.

Video Design - The video uses a sleek and modern design style, with a minimalist color palette of blue, red, white, and black. The animation is clean and simple, with a focus on the product and its functionality. These simple yet effective visual elements make this a good Marketing Brand Example video. The video uses clear and concise language to explain the benefits of FinGo.

The visual style of the video successfully communicates the objective of the video. The use of clean and simple animations, along with a minimalistic color scheme creates an engaging and accessible experience. The video focuses on the product, allowing the audience to understand the value and the ease of use of the solution. This approach creates a positive and modern tone that resonates with the target audience.

18. Capital One

Capital One provides a wide range of financial services, and this video is designed to showcase the benefits of using a Capital One debit card.

Video Design - The video's style is minimalist, featuring clean lines and bold colors. A graphic style approach is taken throughout the video to illustrate a narrative about the evolution of convenience and payment methods. The video features the Capital One debit card alongside visuals that represent the shift from cash-based transactions to using a card. This cartoon like animated style, with minimal details and simple shapes, creates a good brand story Teaser Example video.

The video's visuals are able to effectively communicate the goal of the video, which is to highlight the ease, convenience, and safety of using a Capital One debit card. The overall tone of the video is upbeat, positive, and encouraging, emphasizing the modern and technology-driven nature of the product and the brand. The cartoon-like style helps emphasize the benefit of using a Capital One debit card for everyday transactions. The visuals draw attention to the product, making the video engaging.

19. U

Integrated Marketing Solutions (U) is a brand that connects and builds relationships with customers by using relevant personalised communication across multiple media channels. This video is designed to showcase the brand's ability to deliver an effective and engaging marketing solution.

Video Design - This brand teaser Highlight Example video uses a minimalist design style with a focus on simple graphics, animations, and clean lines. The video opens with a man standing in front of a city skyline, showcasing the brand's focus on global reach. This graphic style is immediately engaging for the viewer and helps to create a memorable brand experience. The city skyline graphic is drawn in simple lines and features iconic landmarks like the Sydney Opera House and the Harbour Bridge, creating a visually appealing and instantly recognizable background.

The video uses a combination of imagery and text to communicate the key message of the brand, which is that it delivers personalised communication across multiple media channels. The use of these simple and effective elements effectively communicates the value proposition of the brand in a concise and engaging manner. The video's clean design and the use of bright colours create a positive and approachable brand image, while the use of animations helps to keep the viewer engaged. The design style of the video is able to communicate the key message of the brand in a way that is both memorable and effective, highlighting its ability to personalize communication and deliver engaging solutions for its customers.

20. Quantiphi

Quantiphi is a business solutions company that uses artificial intelligence, data solutions, and cloud computing to solve problems. This video is designed to introduce Quantiphi and their core value proposition.

Video Design - The video uses a minimalist design style with a dark background and vibrant colors. The animated graphics, featuring a cityscape and a Rubik's cube, are simple and effective in conveying the message of solving complex problems. The use of these graphics aligns with the core messaging and gives the video a clean, modern look that is typical of top SaaS brand videos.

The use of these graphics and animations effectively communicate the objective of the video. The video's narrative highlights the company's ability to solve complex challenges and contribute to positive change, which is reflected in the visual style. The overall tone of the video is confident, optimistic, and engaging.

21. Advanta

Advanta helps organizations achieve their transformation goals, connecting innovators and change-makers to experts in strategy, technology and digital transformation. The video is designed to highlight the capabilities of Advanta.

Video Design - Advanta's video uses a minimalist, monochromatic design with a clean, geometric style. Using black and white photography, with strategic color accents, creates a bold visual contrast. This style highlights the company's brand message while effectively communicating the power of technology in the modern world. This is a Top Brand Message video because the visuals are visually engaging and reflect the company's core values.

The video uses bold typography with a streamlined, almost futuristic aesthetic that reflects the company's focus on innovative technology. The combination of graphic elements, including lines, circles, and text overlays, creates a cohesive and captivating visual experience. This visual style effectively communicates the goal of the video, which is to highlight the company's capabilities in helping organizations achieve their transformation goals through a sophisticated, forward-thinking approach. This approach is evident in the visuals, which are modern and progressive. The overall tone of the video is bold, confident and aspirational, which reflects the company's commitment to helping businesses navigate the complexities of the ever-changing world.

22. Thermo Fisher

Thermo Fisher is a company that provides products and services for cell and gene therapy, to help scientists transform cells into life-saving treatments. This video is designed to demonstrate how Thermo Fisher can facilitate the journey from research to commercialization.

Video Design - Thermo Fisher uses simplistic, clean animation to showcase the company's products and services, with a minimalist approach. The style of the video is visually appealing, and uses clean lines, and a contrasting colour palette, with light white and deep blue, that's a great example of a Top 3D Product Brand video, as the video highlights the benefits and advantages of the company's services.

This video uses a clean, professional, and informative tone to effectively communicate the key benefits and features of Thermo Fisher, and their ability to solve the key challenges faced by scientists working in the field of cell and gene therapy. This video effectively highlights Thermo Fisher's ability to help scientists transform cells into life-saving therapies, driving their objective to promote the company's capabilities and attract potential customers.

23. LGIM

LGIM is a marketing automation company that aims to help companies connect with their customers in a meaningful way. The video is designed to showcase how LGIM helps brands deliver personalized messages to their customers.

Video Design - The video uses a clean, minimalist design style and simple, geometric shapes to represent marketing concepts. The use of white background and blue-green accents creates a calming and professional tone. The Animated Corporate brand storytelling Showcase video incorporates a circuit board design, which symbolizes the intricate workings of marketing automation. The video emphasizes the user experience and brand connection with customers, and is a perfect example of how simple, yet effective, design can communicate complex ideas in a clear and engaging manner.

The video effectively communicates the objective of LGIM to help companies cut through the clutter with personalized and relevant messages. The overall tone of the video is positive and optimistic, and it emphasizes the company's commitment to helping businesses achieve success. The design choice is perfect to showcase the benefits of marketing automation in a way that resonates with the target audience. The video uses clear and engaging animation to illustrate how the solution can be used to overcome the challenges of marketing automation.

24. VoltaChem

VoltaChem is a company focused on developing sustainable solutions for the chemical industry. The video is designed to highlight their innovations in decarbonization and recarbonization.

Video Design - The video utilizes a minimalist and modern style, showcasing 3D animated graphics of industrial components, wind turbines, and solar panels. The use of clean, geometric shapes and a light background creates a clean and sophisticated aesthetic. The animation is smooth and visually engaging, highlighting the key elements of the company's solution. The overall design reflects VoltaChem's commitment to sustainability and innovation.

The video style effectively communicates VoltaChem's focus on decarbonizing the chemical industry through sustainable practices. The use of animated graphics and the focus on renewable energy sources convey the company's commitment to sustainable solutions. The video is informative and engaging, showcasing VoltaChem's expertise and its vision for the future of the chemical industry.

25. Printify

Printify is an on-demand fulfillment platform that helps you start your own business. This video is designed to highlight their new product lines and encourage you to join the waitlist.

Video Design - The video uses vibrant colors, animated graphics, and clean product shots to highlight the new product categories. The text animation is well done, and it is easy to follow the message. This is a best Brand Communication animation video, because it uses impactful visual design, bright colors, and clean graphics to create a dynamic presentation that is eye-catching and easily understood.

The video uses a bright color palette and a dynamic animation style to communicate that this is a fun and exciting opportunity to sell products. This video style is effective at getting attention and showing that Printify can make it easy to start your business and sell these products.

26. FGV

FGV is a company that is dedicated to creating new opportunities. The video is designed to showcase the company's commitment to innovation and sustainability.

Video Design - The video uses a vibrant and modern design style. It features bright colors, simple shapes, and bold graphics, which makes the video a Best Brand Overview video.

The design of the video effectively communicates FGV's goal to reach a broader audience. The use of simple illustrations, bright colors, and engaging animation create a friendly and accessible tone, making the video engaging for diverse audiences. The overall design of the video reinforces FGV's commitment to sustainable practices, showcasing the company's values and purpose in a clear and impactful manner.

27. MEDHOST

MEDHOST is a healthcare solutions provider that helps hospitals and healthcare facilities operate more effectively. The video is designed to showcase MEDHOST as a supportive partner for healthcare professionals who work tirelessly to save lives.

Video Design - The video features a clean and modern design style, using 3D animated graphics and a predominantly blue color palette, reflecting the clean and professional image associated with healthcare. The 3D animated graphics, with their bright colors and playful movements, make this an engaging Best Brand Awareness Advertising video. The bold typography and playful animations are effective in capturing attention and communicating the message. MEDHOST's logo, prominently displayed in the video, is depicted as a series of buildings, emphasizing the company's core focus on healthcare facilities.

The video uses a lighthearted and encouraging tone to highlight the dedication of healthcare professionals. The 3D animated graphics of superheroes, hospitals, and ambulances effectively convey the message of support for healthcare heroes while creating a positive and uplifting vibe. The use of animation and stylized imagery makes the video engaging for viewers of all ages and reinforces the brand's commitment to supporting healthcare professionals.

28. Cisco

Cisco is a technology company that provides networking solutions. This video is designed to highlight how Cisco's solutions can improve healthcare through a connected, secure, sustainable, and equitable future.

Video Design - The video is a Business Brand Campaign Animation video with a clean and modern visual style, using simple line illustrations and bright color palettes. The use of animation and a clear visual hierarchy help to illustrate how Cisco connects people and data to improve healthcare.

The video's visual style effectively communicates the message that Cisco is leading the way in the future of healthcare. Using simple visuals, the video clearly outlines the benefits of using Cisco's solutions, creating a sense of optimism for the future of healthcare. The bright colors and positive message establish a positive and trustworthy tone.

29. Gemalto

Gemalto is a company that focuses on cyber security for the commercial drone industry. This video is designed to promote their security solutions and the trust they bring to the commercial drone ecosystem.

Video Design - This brand marketing Explainer Animation video utilizes bold and simple colors that are consistent with the Gemalto brand. The video uses animations and a combination of static graphics and drone footage to show the benefits of drone technology. The clean aesthetic and simple design make this video engaging for viewers of all ages.

The video uses a combination of drone footage and animated graphics to show the many benefits of drone technology. This visual style helps make the complex topic of drone security relatable, approachable, and easy to understand. The video's style and tone communicate that drone security is important for the future of the industry. The visual design and graphics help to drive the video's goal of showing how Gemalto can help bring trust to the commercial drone industry.

30. Firebase

Firebase is a platform that helps developers build and scale mobile and web apps. This video is designed to thank developers for their support and to promote the platform.

Video Design - The video utilizes a vibrant color scheme featuring shades of blue and yellow, which are synonymous with Firebase. It uses a flat design aesthetic with geometric shapes and playful illustrations that emphasize the simplicity and user-friendliness of the platform. The animated icons represent the Firebase tools and services and highlight the diversity of the developers using the platform. This makes the video a good Animated Brand Essence Example video.

The visual style communicates the company's focus on providing a comprehensive toolkit for developers. The bright colors and fun animation convey a friendly and approachable tone, showing that Firebase values its developer community. The animation emphasizes the power of Firebase and its ability to help developers build great apps.

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How to plan and optimize Brand Statement Videos?

Emotional Resonance: "Content is king, but engagement is queen, and the lady rules the house!" - Mari Smith. Advids leveraged this for a non-profit client. We created a video highlighting their impact through heartwarming stories, resulting in a 30% increase in donations.

Actionable: Evoke emotion to create a lasting connection with your audience.

Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids used this principle for a healthcare client. We simplified complex medical information into an easy-to-understand animated video, boosting patient understanding by 40%.

Actionable: Simplify complex information for better audience comprehension.

Authentic Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids applied this for a food and beverage client. We showcased their brand story through authentic visuals and testimonials, leading to a 25% increase in brand awareness.

Actionable: Share authentic stories that resonate with your target audience.

Visual Appeal: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a fashion client. We created a visually stunning video showcasing their latest collection, resulting in a 35% increase in online sales.

Actionable: Use compelling visuals to capture attention and enhance engagement.

Strategic Targeting: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids applied this for a technology client. We targeted their niche audience with a tailored video campaign, leading to a 15% increase in qualified leads.

Actionable: Target your ideal audience with personalized video content. **

Why Advids for Brand Statement Video?

At Advids, we create compelling Brand Statement Videos that resonate with your audience and elevate your brand. Our blend of creative storytelling, cutting-edge technology, and a proven track record of success ensures your vision translates into a powerful and effective message.

Transforming Your Vision into Animated Excellence:

Customized Brand Statement Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly align with your brand, target audience, and specific objectives.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that engage viewers and leave a lasting impression.
Cutting-Edge Brand Statement Video Technology: We utilize the latest software and techniques to deliver visually stunning videos that maximize impact and drive results.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Brand Statement Video truly effective. We've successfully completed over 315 Brand Statement Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Journey to Success:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is at the heart of every decision.
Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create Brand Statement Videos that achieve your business goals.

Ready to unlock the potential of Brand Statement Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Brand Videos: The Power of Visual Storytelling

• A well-crafted video can visually showcase your brand's personality through color palettes, imagery, and music, creating a consistent brand experience.

Enhancing Audience Engagement:

• Video's inherent Visual Appeal captures attention and encourages viewers to interact with your brand on a deeper level.

Boosting Conversion Rates:

• By clearly communicating your Value Proposition and showcasing the benefits of your products or services, a video can motivate viewers to take action.

Establishing Credibility:

• Real stories and authentic voices in your video Build Trust and demonstrate your expertise, making your brand more reliable in the eyes of your audience.

Driving Organic Reach:

• Shareable video content can organically expand your brand's reach across various platforms, increasing visibility and attracting new customers.

Ultimately, these benefits contribute to increased brand loyalty, improved customer trust, and a stronger competitive edge in the market.

Amplify Your Launch with Video

A Brand Statement Video can be a versatile asset in your marketing arsenal, amplifying your message and reaching a wider audience across various channels.

Website Integration: Feature your video prominently on your homepage to introduce your brand to new visitors or on Landing Pages to capture leads and drive conversions.

Social Media Campaigns: Utilize short, engaging video snippets tailored for each platform to increase brand visibility and drive traffic to your website.

Email Marketing: Embed your video in email newsletters to increase click-through rates and engage subscribers with your brand story.

Paid Advertising: Utilize your video in targeted ad campaigns on platforms like YouTube and social media to reach a wider audience and drive conversions.

Content Marketing: Incorporate your video into blog posts, articles, and other content to enhance engagement and provide a richer experience for your audience.

By strategically integrating your Brand Statement Video into your marketing efforts, you can create a cohesive and impactful brand experience across all touchpoints.

Brand Video Strategies for Product Launches

Ideal for explaining complex concepts or showcasing abstract ideas, Animated Videos can be visually engaging and memorable. Companies like Headspace use animation to explain the benefits of meditation.

Live-Action Videos:

Perfect for showcasing your company culture, featuring employee testimonials, or highlighting your products in action.

Explainer Videos:

Designed to educate viewers about your product or service, Explainer Videos often use a combination of animation and live-action footage.

Testimonial Videos:

Featuring satisfied customers sharing their positive experiences, Testimonial Videos build trust and credibility.

Product Demo Videos:

Showcase the features and benefits of your product in a visually engaging way, encouraging viewers to learn more or make a purchase.

Choosing the right type of video depends on your specific goals, target audience, and the message you want to convey.

Turn Your Brand Statement Video into a Customer Magnet

A Brand Statement Video can be a powerful tool for forging deeper connections with your customers and creating a memorable brand experience.

Storytelling: Craft a Narrative that resonates with your audience's values and aspirations, drawing them into your brand's world and making them feel emotionally invested.

Emotional Appeal: Evoke emotions through powerful visuals, music, and storytelling, creating a lasting impression that connects with viewers on a personal level.

Interactive Elements: Incorporate polls, quizzes, or clickable hotspots to encourage active participation and make the viewing experience more engaging.

Call to Action: Guide viewers towards a desired action, such as visiting your website, subscribing to your newsletter, or making a purchase.

Personalized Content: Tailor your video Messaging to specific audience segments to create a more relevant and engaging experience.

By incorporating these elements, you can Transform Your Brand Statement Video from a passive viewing experience to an active engagement opportunity.

Turn Videos into Conversions

A Brand Statement Video can be a powerful catalyst for driving conversions by effectively communicating your value proposition and motivating viewers to take action.

Clear Call to Action: Direct viewers towards a specific action, such as Visit our website or Sign up for a free trial, using clear and concise language.

Compelling Visuals: Capture Attention and maintain viewer interest with high-quality visuals that Showcase Your Product or service in the best light.

Strong Storytelling: Craft a narrative that highlights the benefits of your product or service and how it solves a customer's problem.

Targeted Audience: Tailor your video messaging and visuals to resonate with your specific target audience, increasing the likelihood of conversion.

Effective Messaging: Clearly communicate your value proposition and the unique benefits of your product or service, making a compelling case for conversion.

By optimizing your Brand Statement Video for conversions, you can turn viewers into customers and achieve your business goals.

Amplify Your Brand with Video

A Brand Statement Video can be a powerful engine for building Brand Awareness by expanding your reach and creating a memorable impression on a wider audience.

Social Media Sharing: Encourage viewers to share your video on their social media channels, increasing its visibility and exposing it to new audiences.

Website Integration: Feature your video prominently on your website, especially on your homepage and landing pages, to introduce your brand to new visitors.

Paid Advertising: Utilize your video in targeted ad campaigns on platforms like YouTube and social media to reach a wider audience and increase brand visibility.

Content Marketing: Incorporate your video into blog posts, articles, and other content to enhance engagement and provide a richer experience for your audience, driving traffic back to your website.

Public Relations: Share your video with media outlets and influencers to Generate Buzz and increase brand exposure.

By strategically leveraging your Brand Statement Video across various channels, you can effectively build brand awareness and establish a strong presence in the market.

Boosting Customer Loyalty Through Video

• Showcase satisfied customers sharing their positive experiences with your brand, Building Trust and credibility.

Product Demonstrations:

• Provide valuable insights into how your products or services work, addressing customer questions and demonstrating their value.

Behind-the-Scenes Content:

• Offer a glimpse into your company culture and values, humanizing your brand and making it more relatable to customers.

Personalized Messages:

• Create videos that address specific customer segments or acknowledge customer milestones, fostering a sense of appreciation and loyalty.

Exclusive Offers:

• Reward loyal customers with exclusive deals and promotions showcased in your video content, incentivizing continued engagement.

By demonstrating your Commitment to Customer Satisfaction and building a strong emotional connection, you can effectively improve customer retention and foster long-term relationships.

Educate Your Customers with Video

• Product Explainer Videos: Simplify complex information and demonstrate the features and benefits of your product or service in a clear and concise way.
• Industry Insights: Share your expertise and knowledge about your industry through video content, positioning your brand as a thought leader and building trust with your audience.
• Customer Success Stories: Showcase how your product or service has helped other customers achieve their goals, providing real-world examples of its value.
• FAQs: Address common customer questions and concerns in a video format, providing quick and easy access to information.
• Tutorials: Create step-by-step video guides that demonstrate how to use your product or service, empowering customers to get the most out of their purchase.

By providing valuable educational content, you can empower your customers, build trust, and foster stronger relationships.

Elevate Your Brand with Video

A Brand Statement Video can be a powerful tool for setting your brand apart from the competition, showcasing your unique value proposition and highlighting your competitive advantages.

Unique Storytelling: Craft a compelling narrative that showcases your brand's personality, values, and unique story, differentiating you from generic competitors.

Compelling Visuals: Utilize high-quality visuals that reflect your brand's aesthetic and create a memorable visual experience that sets you apart.

Strong Brand Voice: Develop a distinct Brand Voice and Tone that is reflected in your video's narration and messaging, creating a consistent and recognizable brand identity.

Targeted Messaging: Tailor your video's message to resonate with your specific target audience, highlighting the unique benefits that your brand offers.

Customer-Centric Approach: Showcase your commitment to customer satisfaction and highlight how your brand goes above and beyond to meet customer needs.

By effectively communicating your brand's unique value proposition and creating a memorable brand experience, you can differentiate yourself from competitors and establish a strong position in the market.

Building Trust Through Video Storytelling

A Brand Statement Video can be a powerful tool for fostering trust and credibility with your customers, showcasing your authenticity, transparency, and commitment to providing value.

Customer Testimonials: Feature real customers sharing their positive experiences with your brand, building social proof and demonstrating the value you provide.

Behind-the-Scenes Content: Offer a glimpse into your company culture, processes, and values, humanizing your brand and making it more relatable to customers.

Expert Interviews: Feature industry experts or thought leaders discussing relevant topics, showcasing your expertise and building credibility.

Social Proof: Highlight awards, certifications, or media mentions that validate your brand's credibility and expertise.

Ethical Practices: Communicate your commitment to ethical business practices and social responsibility, demonstrating your values and building trust with customers.

By demonstrating transparency, authenticity, and a genuine commitment to customer satisfaction, you can effectively build trust and foster stronger relationships with your audience.

Case Study: Unilever's "Unilever Sustainable Living Plan"

Objective: Unilever aimed to measure the impact of its sustainability initiatives on its brand image and consumer engagement.

Methodology: Unilever partnered with Nielsen to track consumer sentiment and brand perception before, during, and after the launch of its Unilever Sustainable Living Plan. The study used a combination of surveys, focus groups, and social media analysis to gather data.

Results: The study revealed a significant positive impact on Unilever's brand image. Consumers who were aware of the Unilever Sustainable Living Plan were more likely to perceive the brand as ethical, responsible, and trustworthy. This positive perception translated into increased purchase intent and brand loyalty.

Key Findings:

• Increased Brand Trust: Consumer trust in Unilever increased by 10% after the launch of the sustainability plan.
• Improved Brand Perception: The percentage of consumers who viewed Unilever as a responsible and ethical company rose by 15%.
• Enhanced Purchase Intent: Consumers who were aware of the sustainability plan were 12% more likely to purchase Unilever products.

Conclusion: Unilever's case study demonstrates the power of video analytics in measuring the impact of sustainability initiatives on brand perception and consumer behavior. By tracking key metrics, Unilever was able to identify the positive impact of its sustainability efforts and refine its strategy to further enhance brand image and consumer engagement.

Case Study: Airbnb's "Live There" Campaign

Objective: Airbnb aimed to empower customers to share their travel experiences and become brand advocates through video content.

Methodology: Airbnb launched a campaign encouraging customers to share their travel stories and experiences through video. The campaign featured a dedicated platform for users to upload and share their videos, fostering a sense of community and inspiring others to travel.

Results: The campaign achieved significant success, generating a large volume of user-generated content and driving positive sentiment among consumers.

Key Findings:

• Increased User-Generated Content: The campaign generated a significant increase in user-generated video content, showcasing the diverse experiences of Airbnb users.
• Enhanced Brand Advocacy: The campaign empowered customers to become brand advocates, sharing their travel stories and inspiring others.
• Improved Brand Perception: The campaign helped to reinforce Airbnb's position as a platform that connects people and fosters authentic travel experiences.

Conclusion: Airbnb's Live There campaign demonstrates the power of video content in empowering customers to share their experiences and become brand advocates. By creating a platform for user-generated content, Airbnb was able to foster a sense of community and drive positive results.

Case Study: How Coca-Cola Leveraged Expertise for Their "Share a Coke" Campaign Video

Objective:

Coca-Cola aimed to create a viral video campaign that would foster a sense of community and encourage consumers to share their personal stories.

Strategy:

Coca-Cola partnered with a renowned creative agency specializing in social media marketing and video production. The agency brought expertise in storytelling, visual aesthetics, and audience engagement to the project. They collaborated closely with Coca-Cola's marketing team to develop a concept that would resonate with their target audience and leverage the power of social media sharing.

Results:

• The Share a Coke campaign video went viral, generating over 1 billion views across various platforms.
• The campaign led to a 20% increase in Coca-Cola's social media engagement and a 10% rise in brand sentiment.
• The campaign's success contributed to a 5% increase in Coca-Cola's global sales during the campaign period.

Key Takeaways:

Coca-Cola's Share a Coke campaign highlights the importance of leveraging external expertise to achieve impactful video marketing results. By partnering with a specialized agency, Coca-Cola gained access to a wealth of knowledge and experience, enabling them to create a highly successful campaign that resonated with their target audience and drove significant brand engagement.

How brand statement video examples are curated?

We dove deep into brand statement videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand statement videos showcasing core brand values.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Evaluating the video's ability to evoke desired emotions and connect with the target audience.
7.Brand Authenticity Determining if the video genuinely reflects the brand's personality and values.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Cinematic Brand Films
3. Founder Story Videos
4. Social Media Snippets
5. Mission-Driven Narratives

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Brand statement video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.