The digital landscape is saturated with content, making it increasingly challenging for brands to capture attention and forge meaningful connections with their target audience. Traditional marketing methods often fall short in today's fast-paced, visually-driven world. This is where the power of brand storytelling through explainer videos comes into play.
Explainer videos offer a dynamic and engaging way to communicate your brand's message, values, and offerings. They have the ability to simplify complex ideas, evoke emotions, and leave a lasting impression on viewers. By combining captivating visuals, compelling narratives, and clear calls to action, explainer videos can effectively educate, inspire, and convert potential customers.
The challenges of capturing attention in a crowded digital space are further compounded by short attention spans and information overload. Consumers are bombarded with countless messages daily, making it crucial for brands to find innovative ways to stand out. Explainer videos provide a solution by delivering information in a concise, visually appealing format that is easy to digest and remember.
The applications of explainer videos extend far beyond simply promoting products or services. They can be used to introduce your brand, showcase your company culture, explain complex processes, highlight customer testimonials, and much more. Whether it's on your website, social media platforms, or at industry events, explainer videos offer a versatile tool to enhance your brand's visibility and connect with your audience on a deeper level.
From startups seeking to establish their presence to established companies looking to reinvigorate their brand image, explainer videos offer a powerful medium to tell your story and achieve your marketing goals. With the ability to educate, entertain, and inspire, explainer videos have become an essential component of a successful brand strategy. So, let's dive in and explore 30 visually impactful brand storytelling explainer videos that will ignite your imagination and elevate your brand to new heights.
1. Avast
The video showcases avast's commitment to digital security and privacy solutions. Avast emphasizes the importance of protecting personal information and online activities in today's interconnected world. The video highlights avast's comprehensive security measures, including antivirus protection, firewall defense, and privacy tools.
The video's design style effectively conveys the message of digital security and privacy. The use of clean lines, minimalist animation, and a soothing color palette creates a sense of trust and reliability. The animation style is simple yet engaging, with smooth transitions and clear visuals that guide the viewer through the different aspects of avast's security solutions. This explainer video storytelling is well-balanced, allowing viewers to absorb the information without feeling overwhelmed.
In conclusion, the video's design style effectively complements the message of digital security and privacy, making it an excellent brand explainer storytelling video. The use of clean lines, minimalist animation, and a soothing color palette creates a visually appealing and informative experience for viewers. The video successfully highlights avast's commitment to providing comprehensive security solutions for individuals and businesses alike.
2. COTI
Coti, currency of the internet, is a payment transaction network supported by a native digital currency. By combining the best of traditional payments with the best of distributed ledger technology, coti aims to set the standard for how payments should work in the digital currency era, faster, easier, more cost-effective and more reliable.
The video utilizes a vibrant and engaging flat design style, making it an effective explainer video. The use of bold colors, simple shapes, and clean lines creates a visually appealing aesthetic that is both modern and easy to understand. The flat design approach allows for clear communication of complex concepts related to digital currencies and payment transactions, ensuring that viewers can easily grasp the value proposition of coti.
The animation in the video is smooth and dynamic, effectively guiding the viewer through the various features and benefits of the coti network. The use of icons and illustrations helps to simplify complex ideas, making them more accessible to a wider audience. The video's pacing is well-balanced, providing enough time for viewers to absorb information without becoming overwhelmed. The combination of these design elements results in a compelling and informative explainer video that effectively showcases the innovative solutions offered by coti, creating a visual brand storytelling video with a strong storytelling brand impact.
3. FGV
This explainer video explores how opportunity can help us focus and maintain a sense of purpose. It uses a simple, yet effective animation style to illustrate this point. This video could also be called a brand explainer visually as it effectively uses visuals to communicate the message.
The video's design is clean and uncluttered, with a focus on bold colors and shapes. This helps to keep the viewer's attention focused on the message, which is about the importance of opportunity. The use of animation also helps to make the video more engaging and visually appealing. The video uses a variety of visual metaphors to represent the concept of opportunity. For example, the use of a light bulb to represent an idea, and the use of a plant to represent growth.
Overall, the video's design is effective in communicating the message about the importance of opportunity. The simple animation style, bold colors, and use of visual metaphors all work together to create a video that is both informative and engaging. This makes it a great example of a brand storytelling video.
4. MCL
Scofield digital storytelling produced an animated explainer video for MCL restaurant & bakery, showcasing their noodle product. the video utilizes animation and creative technology to effectively communicate the brand's message and engage viewers.
The design style of the video is characterized by its use of vibrant colors, simple shapes, and playful animation. this approach creates a visually appealing and engaging experience for viewers, effectively highlighting the product and its benefits. the use of animation allows for a clear and concise explanation of the product, making it easy for viewers to understand.
In conclusion, scofield digital storytelling's explainer video for MCL restaurant & bakery is an excellent example of how animation and creative technology can be used to create engaging and effective marketing materials. the video's design style is well-suited to the product and target audience, and it effectively communicates the brand's message as an impactful explainer brand.
5. Digital Marketing Institute
Education is a competitive business, and there are many things to consider on the path to success; from enrolments to curriculum to target markets and brand awareness. The way students learn is changing, and the make-up of students is evolving. This means that educational institutions need to work harder and smarter to invigorate existing markets, tap into new ones, and take advantage of opportunities.
As a digital education leader, DMI understands the challenges faced by educational institutions in today's digital world. The video uses a minimalist design style with simple shapes and a limited color palette to highlight the complexities of the education market. This visually impactful explainer video, with its clean and uncluttered visuals, allows the viewer to focus on the message without distractions. The use of animated balls navigating through various obstacles represents the challenges and opportunities in the evolving educational landscape.
The video effectively uses design to communicate the brand's understanding of the education market and its commitment to providing solutions for educational institutions. This visually explainer storytelling video cleverly uses animation to highlight the brand's explainer message. The video is a powerful storytelling tool that can help educational institutions communicate their brand message in a clear and concise way.
6. Pinkerton
Pinkerton crime index provides crime data, insights, and trends in the UK, enabling confident decision-making. The video effectively showcases the product's capabilities through its design and visuals.
The video's design style is sleek and modern, using 3D animation and motion graphics to illustrate complex data in a visually engaging way. The use of abstract shapes and symbols, such as puzzle pieces and maps, effectively represents the concept of crime patterns and trends. The color palette is muted and professional, with a focus on blues and grays, which reinforces the seriousness of the subject matter.
Overall, the video's design style is well-suited to its purpose as an impactful brand explainer video. It effectively communicates the value proposition of pinkerton crime index and its ability to provide valuable insights into crime trends. The use of 3D animation and motion graphics makes the video visually engaging and informative, while the muted color palette and abstract imagery reinforce the seriousness of the subject matter.
7. Quantiphi
Quantiphi is a company that specializes in solving complex business problems using artificial intelligence, data solutions, and cloud technology. They work with clients across various industries to help them transform their operations and achieve their business goals.
The video showcases Quantiphi's expertise in artificial intelligence and data solutions through its sleek and modern design. The use of 3D animation and motion graphics effectively highlights the company's ability to handle complex data and algorithms. The dark background with neon green accents creates a futuristic and sophisticated atmosphere, emphasizing the cutting-edge nature of Quantiphi's solutions. The video also incorporates data visualizations and infographics, which clearly communicate the company's capabilities in data analysis and insights.
Overall, the video's design style effectively conveys Quantiphi's position as a leader in artificial intelligence and data solutions. The combination of 3D animation, motion graphics, and data visualizations creates a visually engaging and informative experience that highlights the company's expertise and capabilities. This visual brand storytelling video successfully demonstrates Quantiphi's ability to transform businesses through its innovative solutions, making it a powerful tool for storytelling impact brand.
8. Healthe
Healthe inc.'s 60-second brand video titled this is healthe delves into the realm of circadian lighting and its impact on human health and well-being. The video showcases the company's innovative lighting solutions designed to promote healthier living by aligning with natural circadian rhythms.
The video's design style effectively complements its role as a visual storytelling explainer. The animation style is clean, modern, and engaging, featuring vibrant colors and simple yet impactful character designs. The use of bold typography and clear visuals ensures that the key messages about circadian lighting and its benefits are easily understood by the viewer. The video seamlessly transitions between scenes, showcasing various applications of healthe's lighting solutions in different environments, such as homes, offices, and healthcare facilities.
In conclusion, healthe inc.'s brand video successfully utilizes a visually appealing and informative design style to explain the concept of circadian lighting and demonstrate the company's product offerings. The video's engaging animation, clear visuals, and concise messaging effectively convey the importance of circadian lighting for human health and well-being, making it an excellent example of visually impactful storytelling.
9. CRRC
This video showcases hitachi rail's innovative approach to railway vehicle maintenance and operation, emphasizing the utilization of cutting-edge technology for dynamic management. by adopting an integrated software platform structure and incorporating advanced sensors, hitachi rail aims to optimize efficiency and ensure the smooth functioning of railway systems. this brand explainer visually details the company's commitment to innovation and efficiency in the railway industry.
The video's design style effectively conveys the complexity and sophistication of hitachi rail's intelligent operation and maintenance solutions. the use of 3d graphics and animation allows for a clear and detailed visualization of the various components and processes involved, such as trackside integrated on-line detection systems and car surveillance video integration. the sleek and futuristic aesthetic reinforces the advanced nature of the technology, while the use of vibrant colors and dynamic transitions maintains viewer engagement. this brand storytelling explainer video uses motion graphics to highlight the company's intelligent operation and maintenance capabilities.
In conclusion, the video's design style successfully complements its informative content, creating a compelling and visually appealing presentation of hitachi rail's intelligent operation and maintenance capabilities. the combination of clear visuals, concise explanations, and a modern aesthetic effectively highlights the company's commitment to innovation and efficiency in the railway industry. the explainer video showcases hitachi rail's innovative approach to railway vehicle maintenance and operation.
10. Kubota
Kubota, since its founding in 1890, has been working to achieve solutions to social issues related to food, water, and the environment. To confront these increasingly serious social issues and to protect our sustainable everyday lives, Kubota has established GMB2030, their long-term vision indicating the roles that they should play and the guidelines for their group-wide efforts. This video serves as a visually impactful brand explainer, effectively communicating their commitment to a sustainable future.
The video uses a clean and minimalist design style with a teal and grey color scheme, reflecting the brand's focus on water and environmental solutions. The use of simple icons and a timeline effectively communicates the company's history and expertise in providing solutions for food, water, and the environment. The circular graphics symbolize the interconnectedness of these issues and the need for a holistic approach. This storytelling explainer video cleverly uses visuals to emphasize Kubota's message.
Overall, the video's design effectively conveys Kubota's commitment to solving social issues related to food, water, and the environment through their GMB2030 vision. By combining a visually impactful storytelling approach with clear and concise messaging, the video successfully showcases the brand's dedication to creating a better future. This explainer video serves as a powerful tool for Kubota to communicate its mission and vision to a wider audience.
11. Deloitte
Deloitte's alpha platform helps businesses launch new propositions within 3 months, overcoming limitations of legacy technologies. it leverages pre-integrated, loosely coupled cloud-native components for rapid assembly and development.
The video's minimalist 3D animation style effectively conveys the platform's agility and speed. the use of simple shapes, vibrant colors, and smooth transitions creates a visually engaging experience that aligns perfectly with the platform's value proposition. the characters and environments are stylized and uncluttered, allowing viewers to focus on the core message of rapid development and deployment. the animation seamlessly guides viewers through the platform's capabilities, showcasing its modular components and intuitive interface.
By combining a clear and concise message with a visually appealing design, the video effectively captures the essence of deloitte's alpha platform as a visual storytelling explainer. the animation style reinforces the platform's key benefits, making it an excellent example of a visually impactful explainer video for the brand and its storytelling.
12. Noonday Collection
This video invites you to become a Noonday Ambassador and create a marketplace for Artisans around the world. As a Noonday Ambassador, you can gather women to shop beautifully handmade jewelry, accessories, home goods, and gifts. This video serves as a visually impactful explainer, effectively communicating the brand's mission and the opportunity it offers.
The video uses a flat design style with bold colors and simple shapes to communicate the message of empowerment and global connection. The use of diverse female characters effectively represents the target audience of women who want to make an income with an impact while sharing stories of transformation behind the collection. This approach allows for compelling brand storytelling visually, engaging the viewer on an emotional level.
The clean and modern aesthetic of the video is engaging and easy to understand, making it an effective tool for promoting the Noonday Ambassador program and its mission of building a flourishing world. The use of motion graphics in the explainer video further enhances its visual appeal and makes it easy for viewers to grasp the key messages.
13. Infineon
The autodrive project, coordinated by infineon, aimed to develop a new approach and metrics for fail-operational automotive design, ensuring vehicles can continue functioning safely even with component failures. The project involved collaboration with various european partners to advance automotive safety and reliability.
The video effectively employs a clean and minimalist design style, characterized by simple shapes, flat colors, and clear typography. This approach ensures that the focus remains on the core message of automotive safety and reliability. The use of subtle animations and transitions further enhances the viewer's engagement without distracting from the key points. The video's color palette, dominated by blues and whites, evokes a sense of professionalism and trustworthiness, aligning perfectly with infineon's brand identity as a leading semiconductor solutions provider.
By combining informative visuals with concise explanations, the video successfully conveys the importance of fail-operational automotive design and infineon's role in driving innovation in this field. The video's style effectively balances aesthetics with clarity, making it an excellent example of a visual storytelling explainer video that informs and engages the audience, showcasing the brand's commitment to automotive safety through visually impactful storytelling.
14. CEVA
This video showcases CEVA Logistics' solutions for the eCommerce and omnichannel world. It highlights the company's expertise in managing logistics for businesses of all sizes, from small startups to large enterprises. The video also emphasizes CEVA's ability to handle a wide range of products, including heavy goods, big and bulky items, and master cartons.
The video's design style is modern and engaging, with clean lines, bright colors, and simple animation. The use of 3D animation helps to bring the concepts to life and make them easy to understand. For example, the video shows how CEVA's solutions can help businesses to streamline their order fulfillment process, from picking and packing to shipping and delivery. The video also highlights CEVA's global network of warehouses and distribution centers, which allows businesses to reach customers all over the world.
Overall, the video is an effective way to communicate CEVA Logistics' value proposition to potential customers. The clear and concise messaging, combined with the engaging design style, makes it easy for viewers to understand how CEVA can help them to improve their eCommerce and omnichannel operations. As a brand explainer visually, the video excels in showcasing the company's capabilities. By using storytelling impact brand, the video effectively conveys the value proposition of CEVA Logistics.
15. LGIM
The video provides an engaging introduction to the LGIM corporate governance team and their areas of expertise. It delves into key focus areas such as climate change, diversity and inclusion, and the circular economy, showcasing LGIM's commitment to responsible investing and active ownership. The video is a good example of explainer video storytelling, balancing the need to explain complex topics with keeping the viewer engaged. By combining informative content with a captivating design style, the video successfully captures the viewer's attention and effectively conveys LGIM's commitment to sustainable and responsible investment practices.
The video's design style effectively complements its role as an explainer. The use of vibrant colors, clean lines, and simple shapes creates a visually appealing and easy-to-follow experience. Animated icons and infographics further enhance the clarity of complex concepts like the circular economy, making them accessible to a wider audience. This approach aligns perfectly with the video's objective of introducing LGIM's corporate governance team and their focus areas. The brand storytelling elements help the viewer understand LGIM's values.
Combining motion graphics with strong visuals helps this video stand out. The video is a good example of a visually impactful brand video. This video is a strong example of how to use video to communicate complex topics in a clear and engaging way. By combining informative content with a captivating design style, the video successfully captures the viewer's attention and effectively conveys LGIM's commitment to sustainable and responsible investment practices.
16. Dun & Bradstreet
The video highlights the challenges organizations face with data management and presents Dun & Bradstreet's master data solutions as the answer to these challenges. It emphasizes the potential of data as an asset for growth while acknowledging the chaos that can arise from an overabundance of information.
This video acts as an explainer video for the brand, Dun & Bradstreet, and uses a visual brand storytelling video style to showcase its master data solutions. The video's design style effectively conveys this message through clean lines, minimalist aesthetics, and a focus on data visualization. The use of simple shapes, such as circles and lines, represents the interconnectedness of data points and the flow of information within an organization.
The color palette is muted and professional, with pops of color used strategically to draw attention to key points. The animation is smooth and engaging, guiding the viewer through the narrative in a clear and concise manner. By combining a clear message with a visually appealing design, the video effectively captures the viewer's attention and explains the value proposition of Dun & Bradstreet's master data solutions. The minimalist style and focus on data visualization reinforce the idea of bringing order to chaos, while the animation and color palette keep the viewer engaged. Overall, the video's design style plays a crucial role in making it a successful explainer video, using brand storytelling visually.
17. HORNE
Horne, a company dedicated to building the wise firm, has released a video explaining their mission and vision. The video delves into the concept of the wise firm, exploring how horne is actively constructing it and the underlying reasons behind their pursuit. This video serves as a compelling brand impact explainer, effectively communicating the brand's core values and aspirations.
The video employs a dynamic and engaging design style that effectively captures the essence of horne's message. The use of bold colors, clean lines, and a mix of 2d and 3d animation creates a visually appealing experience that keeps viewers hooked. The animation seamlessly transitions between different scenes, illustrating key concepts such as the wise firm's impact on clients and the firm's commitment to innovation. This approach to visually explainer storytelling makes complex ideas accessible and engaging for the audience.
By combining informative content with a captivating design style, horne's video successfully conveys the value and significance of the wise firm. The video's ability to explain complex ideas in a clear and concise manner, coupled with its visually stunning presentation, makes it an excellent example of an explainer video that effectively communicates the brand's story.
18. Cisco
Cisco's brand storytelling explainer video paints a compelling picture of a brighter future for healthcare, one where technology takes center stage in building a connected, secure, sustainable, and equitable healthcare ecosystem. The video emphasizes Cisco's dedication to powering the connections that will turn this vision into reality, showcasing the brand's commitment to innovation in the healthcare sector. The video's design style effectively complements its message of a technologically advanced and interconnected healthcare system.
The use of clean lines, minimalist shapes, and a predominantly white background creates a sense of clarity and sophistication, reflecting the brand's focus on cutting-edge technology. The animation style is smooth and dynamic, with elements seamlessly transitioning and interacting with each other, symbolizing the interconnectedness of different aspects of healthcare. This storytelling approach, enhanced by motion graphics, effectively conveys the complexity of the healthcare ecosystem and Cisco's role within it. The color palette is restrained, using pops of color strategically to draw attention to key elements, such as the Cisco logo and the healthcare symbols.
By combining a clear and concise message with a visually appealing and modern design style, the brand impact explainer video effectively conveys Cisco's role as a leader in healthcare technology solutions. The animation and design elements work together to create a sense of innovation and progress, aligning perfectly with the video's theme of building a better future for healthcare. The explainer video successfully utilizes motion graphics and storytelling to showcase Cisco's vision and its potential impact on the future of healthcare.
19. GE
This impactful brand explainer video showcases GE's commitment to a lower-carbon future through innovative energy solutions. It emphasizes the importance of decarbonization in the power sector and its potential impact on other industries. GE believes that by combining renewable energy sources like solar and wind with gas power, we can significantly reduce carbon emissions and achieve a more sustainable energy landscape.
The video's design style effectively conveys this message through vibrant visuals and clear messaging. The use of animation allows for a dynamic representation of complex concepts, such as the integration of renewable energy sources and the reduction of CO2 emissions. The animation style is modern and engaging, with a focus on clean lines, bright colors, and smooth transitions. This approach helps to maintain the viewer's attention and effectively communicate the key points about GE's lower-carbon solutions.
By combining informative visuals with concise messaging, the brand storytelling explainer video successfully highlights GE's dedication to a sustainable energy future. The animation style complements the video's content, creating an engaging and informative experience for the viewer. Overall, the video effectively demonstrates GE's commitment to decarbonization and its role in shaping a cleaner energy landscape.
20. Boyd
This video showcases boyd corp's expertise in fabricating and assembling medical wearables, offering streamlined manufacturing know-how and strategic material partnerships. they efficiently support clients from product inception to launch with design and material selection support for solutions like transdermal patches, skin-safe adhesives, and medical dressings. this video is a visually explainer storytelling brand video.
The video effectively utilizes 3D animation and a minimalist aesthetic to highlight the medical wearables and their applications. the sleek, gray surfaces of the body provide a neutral backdrop that allows the blue and silver wearable technology to stand out, emphasizing their form and function. this design choice effectively communicates boyd corp's focus on providing innovative solutions for medical wearables. this video is an explainer storytelling brand video.
By combining clear visuals with concise messaging, the video successfully demonstrates boyd corp's capabilities in the medical wearables market. the video's design effectively showcases the company's commitment to delivering high-quality products and services to its clients. this video is an explainer storytelling brand video.
21. MSD Careers
The video highlights the crucial role of the Regulatory Affairs team at MSD in ensuring that medical innovations, including medicines and vaccines, are compliant, safe, and effective. This team works diligently with regulatory agencies to secure approvals and deliver these essential treatments to patients who need them the most. Their efforts bring hope to countless individuals around the world who are eagerly awaiting access to the right medical solutions.
This impactful explainer brand video's design style effectively complements its message of hope and progress. The use of clean lines, bold colors, and simple animation creates a visually appealing and engaging experience. The animation style is particularly noteworthy, as it strikes a balance between being informative and visually interesting. The subtle movements and transitions keep the viewer engaged without distracting from the core message.
The color palette, dominated by shades of green and blue, evokes feelings of trust, reliability, and well-being, aligning perfectly with the video's focus on healthcare and patient well-being. This storytelling brand impact video successfully showcases MSD's commitment to innovation and patient care, leaving a lasting impression on the viewer.
22. CorVel
Corvel, a nationwide leader in technology-driven claims solutions, develops groundbreaking technology and streamlines processes to empower faster, more accurate risk management for their partners. Their commitment to innovation allows them to proactively identify and address industry challenges in a constantly changing world. Corvel invests in intelligent systems and the integrated ecosystem that keeps them connected.
The video's design style effectively showcases Corvel's innovative approach to risk management solutions. The use of clean lines, vibrant colors, and modern animation creates a visually appealing and engaging experience. The animation seamlessly guides viewers through complex concepts, such as intelligent systems and integrated ecosystems, making them easy to understand. The video's style effectively highlights Corvel's commitment to innovation and its ability to provide cutting-edge solutions for its partners.
This impactful explainer brand video successfully communicates Corvel's brand story, positioning them as a leader in the industry. The explainer video's style perfectly complements Corvel's message of innovation and efficiency in risk management. The use of modern animation and clear visuals effectively communicates the company's commitment to providing advanced technology-driven solutions. The video's style leaves a lasting impression, showcasing Corvel as a leader in the industry, making it an effective explainer brand storytelling video.
23. Atlas Copco
The video showcases the transformative impact of Industry 4.0 on manufacturing processes, emphasizing the integration of data-driven technologies for enhanced productivity, sustainability, and user-friendliness. It highlights the shift towards smart factories that optimize material and energy efficiency, representing a significant advancement in sustainable industrial manufacturing.
This visually impactful explainer video's design style effectively conveys the essence of Industry 4.0 and its implications for modern manufacturing. The use of sleek, futuristic visuals, such as the burning Earth transitioning into a digital grid and the conveyor belt with 3D cubes, symbolizes the integration of digital technologies and automation in industrial processes. The color palette, dominated by cool blues and contrasting oranges, creates a sense of innovation and efficiency. The animation is smooth and dynamic, keeping the viewer engaged while effectively illustrating complex concepts like data analysis and machine learning.
In conclusion, the video's design style successfully complements its message, providing a visually compelling and informative overview of Industry 4.0 and its role in shaping the future of manufacturing. Smart Factorie's approach effectively demonstrates how advanced technologies are driving positive change within the industrial sector. This visual storytelling explainer video showcases the brand's storytelling.
24. ManageEngine
The video emphasizes the importance of data security and disaster recovery in today's digital world, where organizations are increasingly relying on data-driven systems. With the rapid digitization of businesses, ensuring data protection and implementing robust backup and recovery solutions is crucial. The video is a good example of impactful explainer brand storytelling.
The video's design style effectively conveys this message using a modern and engaging approach. The use of vibrant colors, sleek animations, and clear iconography creates a visually appealing experience that captures the viewer's attention. The animation of data flowing between different systems and the central cloud icon highlights the interconnectedness of data in today's digital landscape. The explainer video uses motion graphics to emphasize its message.
The video's emphasis on data security is further reinforced by the use of visual metaphors, such as shields and locks, which symbolize protection and resilience. Overall, the video's design style effectively complements its message, creating a compelling and informative experience for viewers. By combining engaging visuals with a clear and concise message, the video successfully highlights the importance of data security and disaster recovery solutions in today's digital age. The brand storytelling in the video is impactful.
25. Cabot
This video showcases how advanced materials make everyday products possible, driving the business and purpose of Cabot. The video emphasizes the creation of materials that improve daily life and enable a more sustainable future.
The video effectively highlights the importance of advanced materials by showcasing a variety of products that rely on them, such as wind turbines, circuit boards, and tires. The use of close-up shots and vibrant colors draws attention to the intricate details and diverse applications of these materials. This visual approach effectively demonstrates how Cabot's products contribute to a more sustainable future by enabling the development of innovative and eco-friendly solutions.
By combining informative visuals with a clear message, the video successfully conveys the company's commitment to creating materials that improve daily life and promote sustainability. The design style effectively emphasizes the impact of advanced materials on various aspects of modern life, reinforcing Cabot's position as a leader in materials science and innovation. This impactful brand storytelling video effectively communicates the brand's mission and values, showcasing how Cabot is making a positive impact on the world. As an impactful explainer brand video, it successfully educates viewers about the importance of advanced materials and their role in creating a more sustainable future.
26. WalkMe
The video showcases a brand's commitment to simplifying the user experience across various digital platforms, including software, websites, and applications. The primary goal is to provide effortless interaction and eliminate any complexities associated with using these platforms. this explainer video achieves impactful brand storytelling by showcasing the brand's dedication to user-friendliness.
The design style effectively complements the product's objective by employing a clean and minimalist aesthetic. The use of vibrant gradients and subtle animations adds a touch of dynamism without overwhelming the viewer. The choice of a dark background with contrasting bright elements ensures optimal visibility and draws attention to the key message. The incorporation of geometric shapes and smooth transitions further enhances the modern and sophisticated feel of the video.
In conclusion, the video's design style successfully aligns with the brand's core value proposition of simplifying the digital experience. The visual elements work harmoniously to create a visually appealing and informative presentation that effectively communicates the brand's benefits and leaves a lasting impression on the viewer. This approach to brand storytelling visually demonstrates the brand's commitment to a seamless and enjoyable user experience.
27. Tyson
Water is essential to producing safe food. Tyson foods is working to set contextual water targets at its facilities, recognizing that it has a significant influence on local watersheds at its processing facilities. The video aims to educate viewers about Tyson foods' commitment to water conservation and its efforts to minimize its impact on the environment.
The video's design style effectively complements its message of water stewardship and sustainability. The use of a muted color palette with blue and green tones evokes a sense of environmental consciousness. Simple yet engaging animations illustrate key concepts such as water usage, processing facilities, and the impact on watersheds. The clean lines and uncluttered visuals ensure that the focus remains on the important message of water conservation.
By combining informative visuals with a clear and concise message, the video successfully conveys Tyson foods' dedication to responsible water management. This visually explainer storytelling video reinforces the company's commitment to sustainability, making it an excellent example of a brand storytelling video that effectively engages viewers and promotes environmental awareness.
28. World Microbe Forum
The video's design style effectively uses animation to explain the forum's purpose and significance. The use of vibrant colors and engaging visuals, such as the globe with interconnected nodes representing the global network of microbiologists, effectively conveys the forum's mission to connect researchers and foster collaboration. The animation of microbes and scientific symbols further emphasizes the forum's focus on microbial sciences and its role in addressing challenges related to human health and the environment.
This explainer storytelling brand video is both informative and visually appealing, making it an excellent way to showcase the forum. The animation effectively captures the essence of the forum's goals and highlights the importance of microbial sciences in tackling global challenges. This explainer video effectively uses storytelling to communicate the brand's mission and vision.
The impactful brand storytelling effectively conveys the forum's commitment to advancing microbial sciences and its dedication to addressing global challenges. The video's design style is not only visually engaging but also informative, making it an effective tool for communicating the forum's purpose and significance. The video successfully uses animation to tell the story of the forum and its role in connecting researchers and fostering collaboration in the field of microbial sciences.
29. ENEL
Enel green power, a leader in renewable energy solutions, sheds light on renewable energy certificates (recs) in their latest explainer video. The video delves into the intricacies of recs, addressing common questions and misconceptions surrounding their production, tracking, and role in the renewable energy market. This video is a great example of how a brand can use storytelling impact brand and educate their audience on a complex topic.
The video's design style effectively complements its informative nature. Employing a minimalist 3d isometric approach, the visuals maintain a clean and uncluttered aesthetic. The use of vibrant colors, particularly blue and green, not only enhances visual appeal but also subtly reinforces the association with renewable energy and sustainability. The animation seamlessly guides viewers through the process of rec generation and utilization, with clear visual representations of solar panels, wind turbines, and the energy grid.
This approach ensures that complex concepts are conveyed in an easily digestible manner, making the video an excellent resource for those seeking to understand the workings of recs and their significance in the renewable energy landscape. By combining informative content with clear and concise 3d visuals, the video effectively educates viewers about the importance of recs in promoting and supporting renewable energy initiatives. Enel green power successfully uses brand storytelling visually to demystify the concept of recs and promote their brand.
30. Gemalto
The video focuses on the importance of trust and security in the commercial drone ecosystem. As drone technology advances, ensuring secure data exchange and establishing industry standards are crucial for widespread adoption. The video's design style effectively conveys this message using sleek visuals and concise text overlays.
This impactful brand storytelling video uses a predominantly cool and futuristic color palette, with shades of blue and green creating a sense of professionalism and technological sophistication. Geometric shapes and interconnected lines symbolize the complex network of drones, data, and regulations within the ecosystem. The animation is smooth and dynamic, keeping the viewer engaged while reinforcing the concepts of connectivity and data flow.
By combining informative text with visually appealing motion graphics, the video successfully explains the challenges and opportunities associated with commercial drone usage. The emphasis on security and standardization is evident throughout, making it clear that brand is committed to building a trustworthy and reliable drone ecosystem. This visual storytelling explainer video effectively communicates the brand's message.
Key Takeaways
What is a Brand Storytelling Explainer?
A Brand Storytelling Explainer is a short video that uses narrative techniques to communicate a brand's message, values, and offerings in an engaging and memorable way. It's typically used for marketing and communication purposes, often on websites, social media, and presentations.
For example, a software company used a brand storytelling explainer video to showcase their product's benefits. The video helped them increase their website traffic by 20% and generate a 10% increase in leads.
Creating a Brand Storytelling Explainer: Where to Start?
Begin by defining your target audience and understanding their needs, pain points, and aspirations.
For example, a financial services company started by identifying their target audience's financial goals and challenges. This helped them create a relatable and engaging explainer video that resonated with their audience.
Brand Storytelling Explainer Ingredients
A compelling Brand Storytelling Explainer blends a captivating narrative with clear visuals and audio.
For example, a healthcare company used a patient's story to highlight the benefits of their new treatment. The emotional connection created by the patient's journey resonated with viewers and led to a significant increase in inquiries.
Brand Storytelling Explainer - Goals and Objectives
Before crafting your Brand Storytelling Explainer, define clear and measurable goals.
For example, an e-commerce company set a goal to increase brand awareness among their target audience. Their explainer video, shared on social media, helped them achieve a 15% increase in brand mentions and a 10% rise in followers.
Selecting a Style for Your Brand Storytelling Explainer
The style of your Brand Storytelling Explainer should align with your brand identity and resonate with your target audience.
For example, a travel company opted for a visually stunning animation style for their explainer video. The vibrant colors and captivating visuals effectively showcased the beauty of the destinations they offer, resulting in a surge in bookings.
Storytelling in a Brand Storytelling Explainer
Effective storytelling is crucial for a successful Brand Storytelling Explainer.
For example, a cybersecurity firm used a suspenseful narrative to demonstrate the importance of their services. By showcasing the potential consequences of cyber threats, they effectively communicated the value of their solutions, leading to a significant increase in client inquiries.
Best Practices for Brand Storytelling Explainer
Keep your Brand Storytelling Explainer concise, engaging, and visually appealing.
For example, a mobile app development company created a concise and engaging explainer video that clearly communicated the app's features and benefits. The video's clear call to action led to a 20% increase in app downloads within the first month of its launch.
What Makes a Brand Storytelling Explainer Effective?
An effective Brand Storytelling Explainer evokes emotion, connects with the audience, and clearly communicates the brand's message.
For example, a non-profit organization created an emotionally resonant explainer video that showcased the impact of their work. The video's powerful storytelling and authentic visuals helped them raise awareness and secure more donations.
Connecting Your Brand and Brand Storytelling Explainer
Your Brand Storytelling Explainer should seamlessly integrate with your overall brand identity and messaging.
For example, a sustainable clothing brand created a Brand Storytelling Explainer that highlighted their commitment to ethical and eco-friendly practices. The video's visuals, music, and narrative effectively conveyed their brand values, attracting environmentally conscious consumers and boosting sales.
What is a Brand Storytelling Explainer?
A Brand Storytelling Explainer is a short video that uses narrative techniques to communicate a brand's message, values, and offerings in an engaging and memorable way. It's typically used for marketing and communication purposes, often on websites, social media, and presentations.
For example, a software company used a brand storytelling explainer video to showcase their product's benefits. The video helped them increase their website traffic by 20% and generate a 10% increase in leads.
Creating a Brand Storytelling Explainer: Where to Start?
Begin by defining your target audience and understanding their needs, pain points, and aspirations.
For example, a financial services company started by identifying their target audience's financial goals and challenges. This helped them create a relatable and engaging explainer video that resonated with their audience.
Brand Storytelling Explainer Ingredients
A compelling Brand Storytelling Explainer blends a captivating narrative with clear visuals and audio.
For example, a healthcare company used a patient's story to highlight the benefits of their new treatment. The emotional connection created by the patient's journey resonated with viewers and led to a significant increase in inquiries.
Brand Storytelling Explainer - Goals and Objectives
Before crafting your Brand Storytelling Explainer, define clear and measurable goals.
For example, an e-commerce company set a goal to increase brand awareness among their target audience. Their explainer video, shared on social media, helped them achieve a 15% increase in brand mentions and a 10% rise in followers.
Selecting a Style for Your Brand Storytelling Explainer
The style of your Brand Storytelling Explainer should align with your brand identity and resonate with your target audience.
For example, a travel company opted for a visually stunning animation style for their explainer video. The vibrant colors and captivating visuals effectively showcased the beauty of the destinations they offer, resulting in a surge in bookings.
Storytelling in a Brand Storytelling Explainer
Effective storytelling is crucial for a successful Brand Storytelling Explainer.
For example, a cybersecurity firm used a suspenseful narrative to demonstrate the importance of their services. By showcasing the potential consequences of cyber threats, they effectively communicated the value of their solutions, leading to a significant increase in client inquiries.
Best Practices for Brand Storytelling Explainer
Keep your Brand Storytelling Explainer concise, engaging, and visually appealing.
For example, a mobile app development company created a concise and engaging explainer video that clearly communicated the app's features and benefits. The video's clear call to action led to a 20% increase in app downloads within the first month of its launch.
What Makes a Brand Storytelling Explainer Effective?
An effective Brand Storytelling Explainer evokes emotion, connects with the audience, and clearly communicates the brand's message.
For example, a non-profit organization created an emotionally resonant explainer video that showcased the impact of their work. The video's powerful storytelling and authentic visuals helped them raise awareness and secure more donations.
Connecting Your Brand and Brand Storytelling Explainer
Your Brand Storytelling Explainer should seamlessly integrate with your overall brand identity and messaging.
For example, a sustainable clothing brand created a Brand Storytelling Explainer that highlighted their commitment to ethical and eco-friendly practices. The video's visuals, music, and narrative effectively conveyed their brand values, attracting environmentally conscious consumers and boosting sales.
Conclusion
harnessing the power of visual storytelling
The digital landscape is saturated with content, making it increasingly challenging for brands to capture attention and leave a lasting impression. Explainer videos offer a dynamic solution, effectively conveying complex information in an engaging and digestible format. By leveraging the power of visual storytelling, brands can forge deeper connections with their audience, enhance brand recall, and ultimately drive desired actions.
need
The need for effective communication is paramount in today's competitive market. Brands often struggle to articulate their value proposition, differentiate themselves from competitors, and resonate with their target audience. Traditional marketing methods, such as text-heavy websites or static images, may fail to capture attention or effectively convey the essence of a brand. Explainer videos bridge this gap by providing a captivating medium that simplifies complex concepts and evokes emotions, leaving a lasting impact on viewers.
challenges
Creating impactful explainer videos requires a strategic approach. Brands must carefully consider their target audience, key message, and desired outcome. The challenge lies in striking a balance between informative content and engaging visuals, ensuring the video is both educational and entertaining. Additionally, brands must navigate the technical aspects of video production, including scripting, animation, voiceover, and editing, to deliver a polished and professional final product.
application
Explainer videos find application across various touchpoints in the customer journey. They can be integrated into websites, landing pages, and social media platforms to enhance brand awareness and engagement. During product launches, explainer videos effectively showcase features and benefits, driving interest and adoption. In sales presentations, these videos can captivate potential clients and accelerate the decision-making process. Furthermore, explainer videos serve as valuable training tools for employees, ensuring a consistent understanding of company products, services, and values.
impact
The impact of explainer videos extends beyond immediate engagement. By simplifying complex information, these videos enhance audience comprehension and retention. The combination of visuals, audio, and storytelling evokes emotions, fostering a deeper connection with the brand. Explainer videos also contribute to improved search engine optimization (SEO), as video content is highly favored by search algorithms. Ultimately, these videos drive conversions, whether it's generating leads, increasing sales, or building brand loyalty.
versatility
Explainer videos offer versatility in style and format, catering to diverse brand identities and target audiences. Animation styles range from 2D and 3D to motion graphics and stop motion, each with its unique aesthetic and appeal. Live-action videos incorporate real people and scenarios, adding a human touch to the narrative. Screencast videos demonstrate software or digital products, providing a clear and concise overview of functionality. The choice of style depends on the brand's message, target audience, and desired tone.
strategy
Developing a successful explainer video requires a well-defined strategy. Brands must identify their target audience and tailor the video content to their specific needs and interests. A compelling script is essential, conveying the key message in a clear and concise manner. The visual style should align with the brand identity and resonate with the target audience. Professional voiceover and sound design enhance the overall impact of the video. Finally, a strong call to action directs viewers towards the desired outcome, whether it's visiting a website, signing up for a newsletter, or making a purchase.
trends
The explainer video landscape is constantly evolving, with emerging trends shaping the way brands communicate with their audience. Interactive videos allow viewers to engage with the content, making choices that influence the narrative. Personalized videos leverage data to tailor the experience to individual viewers, increasing relevance and engagement. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, transporting viewers into the brand's world. As technology advances, explainer videos will continue to push boundaries, creating even more engaging and impactful storytelling experiences.
