30 Visually Impactful Brand Storytelling Explainer Videos

Brand Storytelling Explainer Video Examples

1. Avast

The digital world has evolved from a simple idea to a complex, vibrant space that connects billions of people. Avast, recognizing this evolution, has always believed in the power of technology to enrich our lives and create a secure digital environment. The video, through the use of engaging animation and a soothing voiceover, paints a picture of a digital world that is filled with possibilities, where people are free to explore and connect without fear.

This captivating Brand Storytelling Explainer Video masterfully blends a sense of wonder with the reassurance of protection. It uses dynamic visuals to illustrate how Avast is working to create a digital world that works for everyone. From the initial depiction of interconnectedness to the closing image of a protected individual, the video reinforces Avast's commitment to safeguarding online users and empowering them to embrace the digital future with confidence.

2. COTI Animated Brand Journey

The way we trade has come a long way from bartering for goods to relying on financial institutions. However, these traditional systems often burden us with high fees and complicated processes, hindering our daily transactions. This is where COTI steps in, leveraging blockchain technology to revolutionize how we move value. COTI aims to empower individuals by building a decentralized trust system, where honest behavior is rewarded, and dishonesty is penalized. With its ability to process tens of thousands of transactions per second, COTI promises a faster and more efficient future of payments.

Imagine a world where transactions happen instantly, and fees are minimal, if not nonexistent. COTI, with its robust system, allows for low to zero fees for both buyers and sellers, while providing robust buyer protection. This creates a more transparent and equitable environment for everyone. This is not simply a digital currency but a complete ecosystem designed to streamline payments and empower us all.
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3. FGV Simple Brand Storytelling

The video showcases FGV's multifaceted approach to business, highlighting its achievements in palm oil production, refined sugar, and sustainable practices. The video begins with a captivating image of a seed growing into a towering palm tree, symbolizing the company's growth and impact. The video then expands to showcase FGV's presence across various industries, from agricultural production to clean energy generation.

The video highlights FGV's commitment to a sustainable future through the integration of a diverse set of practices. The use of vibrant colors and eye-catching animation makes for a visually engaging experience, showcasing the company's positive impact on the environment and communities. The video's focus on sustainability, innovation, and social responsibility creates a sense of trust and confidence, making FGV a desirable partner for businesses and consumers alike.

4. MCL 2D Brand Story Video - Showcase heritage implicitly

From sunrise to cityscapes, this videos whimsical style delights at every turn. We appreciate how the animation effortlessly weaves a 60-year journey of MCL, highlighting their dedication to hand-rolled, homemade noodles. This Brand Storytelling Explainer Video showcases the impressive scale of their noodle production.

The playful animation and charming characters connect with audiences on an emotional level, inspiring nostalgia and a yearning for authentic flavors. The giant noodle ball, a visual metaphor for their output, stays with us long after the video ends, prompting us to seek out the homemade experience at MCL.

5. Digital Marketing Institute Motion Graphics Story - Boost brand awareness subtly

We appreciate this Digital Marketing Institute Brand Storytelling Explainer Video. It cleverly uses animated visuals to explain the complexities of digital marketing in education. The minimalist aesthetic, coupled with smooth transitions and upbeat music, creates a thoroughly engaging experience.

The use of metaphors, such as the maze and upward spiral, effectively conveys the challenges and growth opportunities. We love how the two balls merging symbolizes the partnership between DMI and educational institutions, leading to increased enrollments and ROI. The clear voiceover articulates the message seamlessly.

6. Pinkerton Animated Brand Storytelling Video

We are captivated by how Pinkerton's brand storytelling explainer video seamlessly integrates complex data analysis into a visually compelling narrative. They transform crime statistics into an easily understood metric the Pinkerton Crime Index. This visual journey takes us through a stylized, futuristic world, demonstrating Pinkerton's 170 years of expertise and cutting-edge data technology.

We love the clever use of metaphors, from puzzle pieces forming a map of the UK to a chemical distillation process representing the crime index. This allows them to subtly communicate the power and precision of their algorithms, empowering viewers to confidently navigate risk in real estate, business ventures, or security planning. The Pinkerton Crime Index emerges not just as data, but as a powerful tool for informed decision-making.

7. Quantiphi 3D Brand Storytelling Video

We admire this dynamic video showcasing Quantiphi's innovative approach to problem-solving. The sophisticated 3D animations, from the evolving cube-globe to the launching rocket, create a compelling visual narrative. Coupled with the futuristic UI and data visualizations, the video effectively communicates the company's expertise in AI, ML, and cloud solutions across diverse sectors.

We love how the vibrant teal and blue color palette against the dark background reinforces the brand's modern and cutting-edge identity. This brand storytelling explainer video marketing piece perfectly encapsulates Quantiphi's ability to transform businesses and achieve breakthrough results.

8. Healthe Animated Brand Storytelling Explainer Video

From the depths of space to the heart of our homes, this Healthe brand explainer video takes us on a vibrant journey of health innovation. The striking 2D animation, paired with an upbeat electronic soundtrack, instantly captivates, making it one of the most memorable brand videos we love. The metaphor of capturing starlight, transforming it into UVC disinfection and circadian lighting, is simply brilliant.

The message is clear: Healthe brings space-age wellness down to Earth. Showcasing UVC sanitization and lighting optimized for human biology, the video effortlessly highlights the science behind Healthes mission. The transition from cosmic exploration to everyday life is seamless, leaving us with a feeling of excitement and a desire to learn more.

9. CRRC 2D Brand Storytelling Explainer Video

The Blue Yonder Warehouse Tasking explainer video captures our attention immediately with its crisp 2D animations and modern design. We love how the video effectively communicates the software's ability to streamline complex warehouse operations. The smart use of visuals, like the world map highlighting supply chain disruptions and the warehouse floor plan showing optimized routes, demonstrates the software's capabilities in a compelling way.

Through dynamic visuals and concise messaging, the video clearly shows how Warehouse Tasking improves unit per hour pick rates and reduces worker fatigue. The clean UI mockups and intuitive interface design showcased throughout the video truly inspire confidence. This brand storytelling explainer video perfectly blends form and function.

10. Kubota Minimal Brand Storytelling Video

We admire how Kubota's brand video seamlessly weaves together its rich history with a future-focused vision. The teal and white color palette creates a refreshing visual experience, effectively conveying complex information about smart agriculture and sustainable solutions. Through compelling animations and real-world footage, Kubota demonstrates a dedication to addressing global challenges.

This concise and inspiring narrative captures Kubota's commitment to carbon neutrality and a circular economy. We love the way Kubota showcases its diverse workforce and global impact, underscoring its dedication to For Earth, For Life. This brand video exemplifies how storytelling can be used to powerfully communicate a company's values and vision.

11. Deloitte Minimal 3D Brand Storytelling Video

We adore this vibrant explainer video; its fresh perspective on tackling business challenges resonates deeply. The visual representation of constant change, from customer needs to operational methods, sets the stage perfectly. The introduction of Alpha Platform is equally compelling, showcased as a futuristic solution with the construction of the €œA€ symbolizing a solid foundation for growth.

The modular components underscore the platforms flexibility and customization options. The satisfying visual of them joining together, combined with the upbeat music, creates an almost tangible sense of innovation. The transformation from overwhelm to empowerment is complete as the protagonist interacts confidently with the Alpha Platform on their laptop. This is a shining example of how effective 3D animation and storytelling can be.

12. Noonday Collection Minimal Brand Storytelling Explainer Video

This video is a powerful Brand Story Explainer Video that effectively communicates the company's mission to support artisans around the world. It's designed to entice potential ambassadors by showcasing the benefits of joining the community.

Video Design - The video uses simple graphics and an appealing color palette to highlight the artisan-made products. Animated graphics and minimalist design elements, like the animated globe and a clean background, enhance the visual impact. The use of simple colors helps draw attention to the key message, Help women find styles they love while sharing the stories of transformation behind our collection.

The video's design effectively communicates its objective, inspiring viewers to join the community. The use of animated graphics and the focus on the positive impact of working with the company creates a warm, inviting tone. The clear visuals and simple animation ensure that the message is communicated efficiently.

13. Infineon

Infineon is a world leader in semiconductor solutions that make life easier, safer, and greener. This video is designed to showcase the company's AutoDrive project and its impact on the future of automotive technology.

Video Design - The video adopts a Brand Story Explainer Video style, employing clean lines, vibrant color palettes, and engaging animations to capture the viewer's attention. The map of Europe featuring logos of companies involved in the project is a key visual element. The simple but expressive animation highlights the global impact of the project and creates a sense of momentum, emphasizing the collaborative nature of the AutoDrive project.

The video's visual style and narrative successfully communicate the objective of the video, which is to introduce the AutoDrive project and demonstrate its transformative potential within the automotive domain. The video adopts an upbeat tone while highlighting the groundbreaking nature of the project, and the use of animation helps to engage the audience and make complex concepts more accessible.

14. CEVA

CEVA is a company that provides solutions for the eCommerce and omnichannel world. This video is designed to help viewers learn more about these solutions.

Video Design - CEVA is using a simple and clean design style for their Brand Storytelling Explainer Video. The video features bold and bright colors, minimalist illustrations, and a smooth, engaging style that effectively communicates their brand values and services. The video elements are very minimal, with just enough graphics to effectively communicate the key concepts.

The visual style of the video effectively communicates the message by highlighting the core strengths of CEVA's services. The video focuses on their expertise in helping businesses find the right tech talent for their needs. The video tone is professional and trustworthy, which further reinforces the brand's position as a reliable partner for businesses navigating the complex world of eCommerce and omnichannel.

15. LGIM

LGIM is a company that helps marketers deliver personalized messages to customers. The video is designed to show how LGIM can solve the challenges of marketing automation, making brands stand out.

Video Design - LGIM uses clean and minimal animation, featuring a blue and green color scheme. The video uses a combination of line art and simple, clean graphic elements. This makes the video visually impactful, using a simple yet effective approach that draws the viewer's attention. The graphics are bright, modern, and simple, which creates a visually appealing experience.

This clean, engaging video style conveys the LGIM brand identity. The video effectively communicates the goal of helping marketers deliver personalized, relevant messages to customers. LGIM's video tone is positive, enthusiastic, and optimistic, giving a reassuring message to potential customers.

16. Dun & Bradstreet

Dun & Bradstreet master data solutions are essential for data-driven organizations. They help businesses navigate the complexities of data management.

Video Design - The video uses a clean, modern design style, with bold colors and simple graphics. The animation is subtle and engaging, using a mix of static and dynamic elements. Text overlays, coupled with a voiceover, clearly explain the concepts related to master data management. This combination creates a visually appealing and informative Brand Storytelling Explainer Video Production.

The animated style effectively communicates the need for master data solutions. City skyline visuals, data points, and lines converging towards the city center illustrate the complexity of managing a large amount of data. The tone is professional yet inviting, making the concept of data management accessible to a broader audience. This approach successfully captures the attention of viewers, highlighting the potential impact of effective data management on business growth.

17. HORNE

Horne is building the Wise Firm, a culture that emphasizes positive energy, empowered people, and results. This video is designed to explain what the Wise Firm is, how Horne is building it, and why it is important.

Video Design - The video uses a combination of minimalist graphics and animation to highlight the Wise Firm framework, showcasing the core values and principles. A simple yet visually engaging design, featuring white text on a blue background with a 3D effect, highlights the core values like hard decisions and collaborate. The video uses a paper-cut style animation that creates a sense of depth and dimension while also adding a touch of whimsy. This Brand Storytelling Explainer Video is able to communicate the core values of Horne while simultaneously building a connection with the viewer.

The video utilizes a clear and concise narrative, explaining the Wise Firm concept through a relatable parable, drawing a parallel to building on a solid foundation to withstand the storms of change. The video uses a light tone, making it easy for the viewer to understand the concept and relate to the messaging. The consistent use of simplified visual elements, like the houses and storms, communicates a clear message to the audience without unnecessary jargon, making the video enjoyable to watch.

18. Cisco

In this video, Cisco beautifully illustrates the power of connection in healthcare. The vibrant 2D animation breathes life into a story of collaboration and innovation. We're captivated by the simplicity of the visual metaphors used to depict complex technological concepts.

The uplifting music creates a sense of hope and possibility, while the concise messaging reinforces Cisco's commitment to a healthier future. This brand storytelling explainer video is a prime example of how to connect with an audience on an emotional level while showcasing a brand's vision.

19. GE Brand Story Explainer

In this brand storytelling video for social media, we appreciate how GE uses sleek 2D motion graphics to simplify a complex issue like climate change. The clear and concise narrative, supported by an optimistic soundtrack, hooks us from the beginning with the focus on Zero emissions and the dire reality of CO2 emissions.

We love how the visuals seamlessly transition from illustrating the problem to showcasing GE's vision for a sustainable future, blending information delivery with brand storytelling. The bright color palette and simple, yet compelling animations leave us feeling inspired and hopeful about the path to a cleaner energy future.

20. Boyd

Boyd is a medical wearables company that helps clients design and manufacture wearable solutions like transdermal patches, skin-safe adhesives, and medical dressings. This video is designed to showcase expertise in this field.

Video Design - This Brand Storytelling Video is simple and easy to follow, featuring a clean and modern visual style with a muted color palette. Minimal animation is used, focusing on showcasing the products and highlighting their uses.

The video effectively uses animation to emphasize the benefit of the products. The animation is not overpowering, but adds a visual element to the storytelling, which explains how Boyd helps create medical adhesive tapes and wearable solutions. The visual style of the video effectively communicates the objective of the video, which is to highlight expertise in medical wearables. The video also uses a professional and informative tone that builds trust with the viewers and showcases the advanced technology used in its solutions.

21. MSD Careers

MSD Careers is all about bringing medical innovations to people who need them. This video is designed to highlight the work of the Regulatory Affairs team and the opportunities available for talented individuals.

Video Design - The video uses a clean, modern design style with a vibrant color palette, animated graphics, and geometric shapes. The use of bold colors, simple shapes, and dynamic animations create an engaging and modern Brand Storytelling Explainer Video. The use of dynamic animation and transitions help draw the viewer's attention and provide visual interest.

The video's visual style effectively communicates the rapid pace of digital change and the potential of new technologies to unlock opportunities. This is achieved through the use of animated graphics that simulate the fast-paced nature of the internet. The video's tone is confident and optimistic, reflecting the company's commitment to innovation. The design is a compelling way to communicate complex information about the company's commitment to providing innovative medical solutions.

22. CorVel

CorVel develops innovative technology and streamlined processes that enable faster, more accurate risk management. This video is designed to communicate the value of innovation to partners.

Video Design - The video is a vibrant Brand Storytelling Explainer Video, that features clean and minimal graphics, simple animation, and engaging visuals. The video features a distinct style of flat 3D elements that give the video a modern and sleek design. Geometric shapes, like hexagons and circles, are used for the most part to deliver a futuristic feel to the video. The blue color scheme is dominant, and there is a focus on connecting the elements visually, to emphasize the connected ecosystem approach that CorVel promotes.

The design of the video communicates the modern and sophisticated nature of CorVel's technology driven solutions. The animation and graphics, along with the color scheme, give a sense of growth and progress, which represents the constant innovation and development of CorVel's solutions. These elements in the video help highlight CorVel's commitment to innovation and its role as a leader in technology-driven claims solutions.

23. Atlas Copco

This video is a powerful brand story explainer video, designed to showcase the company's contribution towards Industry 4.0 transformation and a sustainable industrial future. It uses 3D animations and graphics to highlight the industrial sector's role in climate change, creating a visually engaging and informative journey for viewers. The use of bright blue lights on a dark background emphasizes the concept of growing awareness and the need for action.

Video Design - The animated transition from Earth to the detailed world of connected elements creates a visually engaging and informative journey for viewers. The video is edited in a fast-paced manner with seamless transitions between different scenes, keeping viewers engaged and attentive.

The video's visual style effectively communicates the objective by highlighting the urgency of climate change and the imperative need for action from the industrial sector. The use of the earth in flames in the opening scene, combined with the fast-paced transitions, creates a sense of urgency and reinforces the importance of sustainability. The tone is informative and motivational, emphasizing the positive impact of the company's product on the industrial sector and the planet.

24. ManageEngine

This video is a powerful example of a Brand Story Explainer Video, designed to resonate with viewers and highlight the importance of data security in our increasingly digital world. It's not just about technical features, it's about connecting with the audience on an emotional level, making them understand the real-world consequences of data loss.

Video Design - The video uses a modern minimalist design style, featuring bright colors, clean lines, and simple animations. The use of 3D-style elements, like the folder icon, adds depth and visual appeal, making the video engaging and memorable.

The video's design effectively conveys the importance of data backup by demonstrating the potential impact of losing data on a daily basis, using a lighthearted and friendly tone. This approach makes the message relatable and reinforces the importance of taking data security seriously.

25. Cabot

This video is a powerful example of how materials can enhance everyday life and contribute to a sustainable future. It's a compelling story that connects the company's purpose to a range of industries and applications. The video's visual style is captivating, using close-up shots, slow-motion sequences, and stunning drone footage to create a truly impactful experience.

Video Design - The video's clean aesthetic and vibrant color palette create a visually stunning experience. The use of striking visuals and a clear narrative effectively communicates the company's message about the power of its materials.

This is a Brand Storytelling Explainer Video Example that truly resonates with viewers. The optimistic and inspiring tone underscores the company's commitment to innovation and progress. It's a video that leaves a lasting impression and inspires viewers to think about the positive impact of the company's work.

26. WalkMe

WalkMe is a digital adoption platform that promises to make work easier and more productive. The video is designed to illustrate the challenges of keeping up with the ever-changing digital landscape, introducing WalkMe as a solution.

Video Design - The video utilizes a bold, modern visual style, incorporating vibrant colors and dynamic animations. 3D graphics, particularly the floating browser windows and the moving globe, add a futuristic touch, emphasizing the constant evolution of technology.

This video is a great example of a Brand Storytelling Video for Landing Page. The design choices contribute to creating a powerful and impactful video, effectively communicating the goal of simplifying and accelerating digital processes. The graphic animation of the browser windows and the globe conveys the challenges of a constantly evolving digital world, the movement of the globe visually represents the digital race and emphasizes the need for a solution. The tone of the video is optimistic and forward-looking, conveying the promise to provide a solution for success in the digital era.

27. Tyson

Tyson is committed to protecting water sources that communities and businesses rely on. This video is designed to show how the company is working to achieve this by setting contextual water targets at its facilities.

Brand Story Explainer Video - This video uses a minimalist design style that highlights clean lines and graphic illustrations. It features a vibrant color palette with pops of yellow and blue to create a contemporary feel. The graphics are simple yet effective, emphasizing the company's focus on water stewardship and sustainability.

The video successfully communicates the company's commitment to responsible water usage by using a combination of visuals and text. The video tone is informative, friendly, and engaging, creating a positive association with the company's water conservation efforts. The graphic illustrations emphasize the company's dedication to sustainable practices, while the overall clean and modern aesthetic promotes a sense of trustworthiness. The video's clear narrative successfully drives the goal of conveying the company's commitment to protecting water resources for future generations.

28. World Microbe Forum

World Microbe Forum is a gathering of microbiologists from around the world. This video is designed to introduce the event and invite viewers to join.

Video Design - The video features a simple, minimalist style, using bright colors and line drawings to depict the people attending. The graphics are clean, modern, and visually engaging. Quick transitions create a sense of energy and excitement.

This Storytelling Explainer Video uses minimal text, animation, and audio to quickly present the event and its goals. The bright and vibrant colors, combined with the clean and simple visuals, reflect the global and groundbreaking nature of the event. The video is designed to create excitement and enthusiasm for the event, communicating to viewers that this is a powerful and important event they should be a part of.

29. ENEL

ENEL Green Power helps explain the currency of the renewable energy market. The video is designed to inform viewers about Renewable Energy Certificates, also known as RECs.

Video Design - The video uses 3D illustrations of solar panels and wind turbines to demonstrate the use of renewable energy certificates. Each graphic is high quality and detailed, contributing to the overall Brand Storytelling Explainer Video. It uses a clean, simple style to visually explain the concept of renewable energy certificates, making it easy to understand for a broad audience.

The video's simple visuals and clean aesthetic help to communicate the concept of renewable energy certificates in an engaging and informative way. The video's positive tone and clear narrative help to highlight the benefits of renewable energy, and the use of animation creates a fun and informative experience.

30. Gemalto

Gemalto is a security company that provides solutions for the commercial drone industry. This video is designed to highlight the importance of cybersecurity for drones and explain how Gemalto can help build trust in the commercial drone ecosystem.

Brand Story Explainer Video - This video uses high-quality graphics, animations, and drone footage to illustrate the increasing use of commercial drones and the need for security. The video utilizes a futuristic blue and green color scheme, evoking a sense of innovation, advancement, and technology. Dynamic motion graphics highlight the key concepts of identify, connect, and secure.

The use of drone footage combined with dynamic graphics creates a visually engaging narrative that communicates the need for security in the drone ecosystem. The overall tone of the video is reassuring and positive, instilling confidence in Gemalto's ability to address the challenges of commercial drone security.

How to plan and optimize Brand Storytelling Explainer Videos?

Data-Driven Creativity: "Don't be afraid to get creative and experiment with your marketing, but always be sure to measure your results." - Mike Volpe, CEO, Lola.com. Advids used this principle for a healthcare client. We A/B tested different versions of a brand storytelling explainer video, analyzing viewer engagement to optimize the final version, resulting in a 20% increase in appointment bookings.

Actionable: Analyze video performance data to refine creative approach and messaging.

Visual Storytelling Power: "Unless we can anchor information in the human mind with a story, it may pass by us like a fleeting shadow." - Lynell Burmark, Educational Consultant. Advids leveraged this for an e-commerce client. We created a visually rich brand storytelling explainer video showcasing the product's journey from concept to creation, boosting conversions by 15%.

Actionable: Use visuals to anchor key information and enhance narrative memorability.

Empathy-Driven Design: "The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart." - Helen Keller. Advids embraced this philosophy for a non-profit client. We developed a brand storytelling explainer video focusing on the emotional impact of their work, leading to a 30% increase in donations.

Actionable: Design videos that appeal to the audience's emotions and values.

Strategic Brand Narrative: "A brand is a story that's always being told." - Judie Lannon, Brand Planning Expert. Advids applied this to a food and beverage client. We developed a brand storytelling explainer video that communicated their brand's unique origin story and values, increasing brand awareness and customer loyalty.

Actionable: Craft a consistent brand narrative across all video content.

Customer-Centric Approach: "Focus on the customer experience and the rest will follow." - Sahil Sethi, Product Marketing & Career Growth Expert. Advids used this approach for a real estate client. We created a brand storytelling explainer video addressing common customer pain points in property searching, resulting in a 25% increase in lead generation.

Actionable: Prioritize customer needs and pain points in video storytelling.

Why Advids for Brand Storytelling Explainer Video?

At Advids, we specialize in crafting high-quality, original Brand Storytelling Explainer Videos that deliver exceptional results. With over 12 years of proven success and more than 3400 clients served, including industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, we have the expertise to bring your brand story to life through compelling animation. Our 109+ five-star Google reviews speak to our commitment to client satisfaction.

Transforming Your Vision into Animated Reality:

Customized Brand Storytelling Explainer Video Solutions: We tailor each project, whether it's a short explainer video, a character animation, or any other type of Brand Storytelling Explainer Video, to perfectly match your brand, style, and target audience. Over 270 Brand Storytelling Explainer Videos successfully delivered.
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Storytelling Explainer Videos.

The Advids Advantage:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage viewers and drive action.
Cutting-Edge Brand Storytelling Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
12+ Years of Proven Success: Our experience translates into effective Brand Storytelling Explainer Videos that achieve your business goals.
Trusted by Industry Leaders: We've earned the trust of Fortune 500 companies and startups alike.
Client Satisfaction Guaranteed: Our numerous five-star Google reviews reflect our dedication to excellence.


Ready to unlock the potential of Brand Storytelling Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Storytelling Explainer Video?

A brand storytelling explainer video is a powerful marketing tool that goes beyond simply explaining a product or service. It uses narrative to create an emotional connection with the audience, weaving a compelling story around your brand's values, mission, and unique selling proposition. These videos are designed to captivate viewers and leave a lasting impression, helping to build brand awareness, drive conversions, and foster customer loyalty.

Brand storytelling explainer videos can be used for a variety of purposes, including:

By tailoring the content and style of the video to specific use cases, businesses can effectively communicate their brand message and achieve their marketing goals.

What do top Brand Storytelling Explainer Videos have in common?

What makes Brand Storytelling Explainer Video effective?

Exceptional storytelling is a key driver of effectiveness. It's about crafting narratives that resonate with your audience's emotions and aspirations, using relatable characters and situations to create a connection and build empathy.

A methodical approach to creating engaging videos is crucial. This involves understanding your target audience, identifying their pain points, and presenting your product or service as the solution. By showcasing the value you provide and the positive outcomes customers can expect, you can effectively drive conversions and achieve your business goals.

How long should your Brand Storytelling Explainer Video be?

Ideal length is determined by the specific purpose and context of your video. A short and impactful video might be suitable for social media platforms, while a longer, more in-depth video might be better suited for your website or a specific campaign.

A methodical approach to determining the ideal length is essential. Consider the complexity of your message, the attention span of your target audience, and the platform where the video will be shared.

Pre-production considerations:

How to create Brand Storytelling Explainer Videos?

Compelling storytelling is the foundation of effective explainer videos. It involves crafting narratives that resonate with your audience's emotions and aspirations, using relatable characters and situations to create a connection and build empathy.

Methodical Approach to Creating Engaging Videos

A methodical approach to creating engaging videos is crucial. This involves understanding your target audience, identifying their pain points, and presenting your product or service as the solution. By showcasing the value you provide and the positive outcomes customers can expect, you can effectively drive conversions and achieve your business goals.

Pre-Production Considerations:

Production Considerations:

Building Your Brand Story Across Touchpoints

Your website is your brand's digital home. It's where prospects can explore your products, services, and values in depth. Use your website to tell your brand's story through compelling copy, visuals, and even embedded explainer videos that showcase your unique value proposition.

Social Media Platforms:

Social media offers dynamic avenues for engagement. It's where your audience connects with your brand, shares content, and interacts with fellow customers. Use platforms like Instagram to share behind-the-scenes glimpses of your company culture or leverage Facebook to host live Q&A sessions with your team, fostering a sense of community.

Email Marketing:

Email allows for personalized communication. Deliver tailored updates, exclusive promotions, and relevant information directly to your audience's inbox. Use email to share your brand's story in a more intimate way, perhaps by highlighting customer success stories or sharing the inspiration behind your latest product launch.

By strategically integrating your brand's story across these touchpoints, you create a cohesive and immersive experience that resonates with your audience and strengthens their connection with your brand.

Funnel Your Audience with Video Storytelling

A well-crafted brand storytelling explainer video can act as a strategic guide, gently ushering prospects through the marketing funnel by showcasing your product or service's value and highlighting its transformative benefits.

Awareness Stage: In the initial awareness stage, your video should pique curiosity and introduce your brand's unique essence. For example, a short, animated video that highlights a common problem your target audience faces can grab their attention and make them want to learn more.

Consideration Stage: As prospects move into the consideration phase, your video should delve deeper, addressing their pain points and presenting your offering as a solution. A product Demo Video that showcases the features and benefits of your product can be highly effective at this stage.

Decision Stage: Finally, as prospects edge closer to a decision, Testimonials and success stories take center stage, Building Trust and credibility. A video featuring satisfied customers sharing their positive experiences can be the final push needed to convert interest into action.

By tailoring your video content to each stage of the funnel, you can effectively guide prospects towards a purchase decision and build lasting relationships with your customers.

Storytelling Strategies for Product Launches

This classic and universally relatable structure follows a protagonist's journey through trials and tribulations, ultimately achieving victory. This narrative arc resonates deeply with viewers, mirroring their own aspirations and struggles. Think of a fitness brand using this narrative to showcase a customer's journey from being out of shape to achieving their fitness goals.

Overcoming the Monster:

This narrative pits your protagonist against a formidable foe, symbolizing the challenges your audience faces. Witnessing the protagonist's triumph instills a sense of hope and empowerment, positioning your brand as a guide and ally. A cybersecurity company might use this narrative to depict how their software protects businesses from cyber threats.

Rags to Riches:

This narrative chronicles a protagonist's rise from humble beginnings to extraordinary success. This arc taps into the human desire for growth and achievement, aligning your brand with ambition and transformation. A startup could use this narrative to showcase their journey from a small team working in a garage to becoming a successful company.

By carefully selecting the narrative structure that best aligns with your brand's message and target audience, you can create a video that is both engaging and impactful.

Building Trust Through Video Storytelling

Building trust is crucial in today's competitive landscape. A brand storytelling explainer video can be your secret weapon, allowing you to authentically Address Customer Pain points and foster genuine connections.

Demonstrate Empathy: Start by acknowledging your audience's challenges and frustrations, showing them you understand their struggles. For example, a software company could start their video by showcasing the frustrations of using outdated and inefficient tools.

Present Your Solution: Seamlessly transition into presenting your product or service as a tailored solution, alleviating their pain points and improving their lives. The software company could then demonstrate how their intuitive software streamlines workflows and increases productivity.

Incorporate Testimonials: Solidify trust by incorporating authentic customer testimonials. Let real people share their positive experiences, showcasing the tangible impact your brand has had on their lives. A customer sharing how the software saved them time and improved their team's collaboration adds credibility and builds trust.

By combining empathy, solution-oriented messaging, and social proof, you can create a video that resonates with your audience and builds trust in your brand.

Crafting Videos That Connect

• Embark on a journey of understanding your target audience.
• Delve into their demographics, psychographics, and online behavior.
• Understand their aspirations, challenges, and the platforms they frequent.

Storytelling Style:

• Choose a storytelling style that aligns with your brand personality and resonates with your target audience.
• Whether it's humorous, heartwarming, or thought-provoking, ensure the tone and style align with your brand's essence and your audience's preferences.

Visual Appeal:

• Create a visually appealing video that captures attention and effectively conveys your brand message.
• Use high-quality graphics, animation, or live-action footage that aligns with your brand aesthetic and resonates with your target audience's visual sensibilities.

By aligning your video's storytelling style and visual elements with your target audience's preferences, you can create a video that is both engaging and memorable.

Crafting Winning Explainer Videos

Crafting a winning brand storytelling explainer video that captivates your audience and drives conversions requires a strategic blend of art and science.

Identify Your Ideal Customer: Begin by deeply understanding your target audience. Research their demographics, psychographics, and online behavior. This knowledge will inform every aspect of your video, from the narrative to the visual style.

Craft a Compelling Narrative: Develop a narrative that resonates with your audience's aspirations and pain points. Highlight the Value Proposition of your product or service, showcasing how it empowers, inspires, or solves a problem.

Include a Strong Call to Action: Don't underestimate the power of a clear and concise call to action. Guide viewers on the next step, whether it's visiting your website, downloading a resource, or making a purchase. Make it easy for them to take action and convert their interest into tangible results.

By focusing on these key elements, you can create a video that not only tells your brand's story but also achieves your marketing goals.

Turn Viewers into Customers: Engaging Video Strategies

In today's digital landscape, capturing and retaining audience attention is paramount. A brand storytelling explainer video can transform passive viewers into engaged participants and drive tangible conversions.

Incorporate Interactive Elements: Interactive elements, such as strategically placed quizzes or clickable calls to action, encourage active participation. For example, a video about sustainable practices could include a quiz to test viewers' knowledge and offer personalized tips based on their answers.

Forge an Emotional Connection: Craft a Narrative that resonates with your audience's values, aspirations, and pain points. When viewers see themselves in your story, they're more likely to connect with your brand on a deeper level.

Articulate Your Value Proposition: Clearly showcase how your product or service empowers, inspires, or solves a problem for your target audience. Highlight the unique benefits and demonstrate the tangible value viewers can expect.

By combining interactivity, emotional storytelling, and a clear value proposition, you can create a video that resonates with your audience and drives them to take action.

Onboarding Videos: Boosting Customer Success

First impressions matter, and customer Onboarding is your chance to make a lasting one. A brand storytelling explainer video can transform this critical stage, creating a more engaging, effective, and memorable experience for new customers.

Increased Engagement: Compared to traditional onboarding materials, a video format is inherently more engaging. It captures attention, sparks curiosity, and makes learning about your product or service enjoyable.

Simplified Learning: Visuals and storytelling are powerful tools for conveying complex concepts in an easily digestible way. Your onboarding video can simplify intricate processes, features, and benefits, ensuring customers grasp the full potential of your offering.

Reduced Support Inquiries: A well-designed onboarding video can significantly reduce the need for customer support inquiries. By proactively addressing common questions and concerns, you empower customers to self-serve, freeing up your support team to focus on more complex issues.

By incorporating explainer videos into your onboarding process, you can improve customer engagement, enhance their understanding of your product, and reduce the burden on your support team.

Humanize Your Brand Through Video

Let your employees become storytellers. Feature them sharing their experiences, perspectives, and what it's like to be part of your company. Authentic employee stories humanize your brand, showcasing the people behind the product or service.

Core Values

Articulate your company's core values and how they permeate every aspect of your operations. Whether it's sustainability, innovation, or customer-centricity, demonstrate how these values drive your decisions and shape your interactions.

Behind-the-Scenes Glimpses

Take viewers behind the scenes with footage of your company's operations and work environment. Showcase the energy, passion, and collaboration that define your culture, giving viewers a glimpse into the human side of your brand.

By showcasing your employees, highlighting your values, and offering behind-the-scenes glimpses, you can create a video that authentically reflects your company culture and resonates with potential customers and employees alike.

Crafting Captivating Product Launch Videos

A high-quality brand storytelling explainer video is a symphony of compelling narrative, professional production values, and a clear call to action, all working in harmony to Captivate Your Audience and drive results.

Compelling Narrative: The narrative should be carefully crafted to engage, inform, and resonate with your target audience. It should highlight the value proposition of your product or service, addressing pain points and showcasing benefits in a way that connects on an emotional level.

Professional Production Values: Invest in high-quality visuals, whether it's animation, live-action footage, or a combination of both. Crisp editing, clear audio, and a visually appealing aesthetic elevate the viewing experience, reflecting the quality of your brand.

Clear Call to Action: A Clear and Concise Call to Action is crucial. Guide viewers on the next step, whether it's visiting your website, downloading a resource, or making a purchase. Make it easy for them to take action and convert their interest into tangible results.

By focusing on these key elements, you can create a video that not only tells your brand's story but also achieves your marketing goals.

Case Study: How PepsiCo Used Video to Track the Success of Its "Pepsi Zero Sugar" Campaign

Objective:

PepsiCo aimed to increase awareness and drive trial of its new Pepsi Zero Sugar beverage.

Strategy:

The company launched a multi-platform campaign featuring a series of explainer videos showcasing the taste and benefits of Pepsi Zero Sugar. These videos were distributed across social media, YouTube, and digital advertising platforms.

Execution:

PepsiCo leveraged video analytics tools to track key metrics such as video views, engagement rates, and click-through rates. The company also used A/B testing to optimize video content and targeting strategies.

Results:

The campaign was a resounding success, achieving a 20% increase in brand awareness and a 15% lift in trial rates for Pepsi Zero Sugar. The video analytics data revealed that viewers were particularly engaged with videos featuring celebrity endorsements and humorous content.

Key Takeaways:

• Video analytics provided valuable insights into consumer behavior and preferences, enabling PepsiCo to optimize its campaign strategy.
• The use of A/B testing allowed the company to identify the most effective video formats and messaging.
• The campaign's success demonstrates the power of video to drive brand awareness, trial, and ultimately, sales.

Case Study: How McDonald's Adapted to Changing Consumer Preferences with its "McDelivery" Campaign

Objective:

McDonald's sought to cater to the growing demand for convenient food delivery options.

Strategy:

The company launched a multi-channel campaign promoting its McDelivery service, featuring engaging video content highlighting the ease and speed of ordering McDonald's through various delivery platforms.

Execution:

McDonald's used a mix of video formats, including short-form social media videos, longer-form explainer videos, and interactive content. The campaign emphasized the convenience and accessibility of McDelivery, showcasing the service's integration with popular delivery apps.

Results:

The McDelivery Campaign was a major success, driving a significant increase in delivery orders. The company saw a 25% rise in app downloads and a 10% increase in overall sales.

Key Takeaways:

• McDonald's successfully adapted to evolving consumer preferences by embracing the growing popularity of food delivery.
• The use of video content across multiple platforms effectively communicated the value proposition of McDelivery.
• The campaign's success highlights the importance of staying agile and responsive to changing consumer trends.

Case Study: How Unilever Used Video to Track the Success of Its Sustainable Living Plan

Background: Unilever, a global consumer goods giant, launched its Sustainable Living Plan in 2010, aiming to double its business while reducing its environmental footprint and enhancing social impact.

Challenge: Unilever needed a way to effectively measure and analyze the performance of its Sustainable Living Plan across its diverse portfolio of brands and products.

Solution: Unilever leveraged video content to create engaging and informative reports that showcased the progress of its sustainability initiatives. These videos featured real-life stories of how Unilever was making a difference, highlighting key metrics and data points.

Results:

• Increased Transparency: The videos provided a transparent and accessible way for Unilever to communicate its sustainability efforts to stakeholders, including consumers, investors, and employees.
• Improved Engagement: The engaging storytelling format of the videos helped to increase awareness and understanding of Unilever's Sustainable Living Plan, leading to greater engagement from stakeholders.
• Enhanced Accountability: The videos served as a powerful tool for holding Unilever accountable for its sustainability commitments, showcasing the progress made and areas for improvement.

Key Takeaways: By using video to track and analyze the performance of its Sustainable Living Plan, Unilever was able to demonstrate its commitment to sustainability, build trust with stakeholders, and drive positive change.

How brand storytelling explainer video examples are curated?

We dove deep into brand storytelling explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand storytelling explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Examining the video's ability to evoke emotion and connect with the audience.
7.Brand Narrative Integration Determining how effectively the video integrates and reinforces the core brand narrative.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand storytelling explainer videos 2024, n=13637 videos within duration <3 mintues, across industries.