Video Creation Service

30 Demonstration Explainer Video Examples To Engage Your Audience

Orko Roy
Last updated
Jul. 06, 2025

Demonstration explainer videos offer a powerful method for capturing attention and driving conversions. This article presents 30 carefully selected examples of impactful videos, demonstrating their ability to enhance communication and significantly broaden your brand's reach. We'll begin by exploring compelling data that highlights their effectiveness and extract key insights to improve your video marketing approach. Get ready to be inspired by the potential of these videos!

Video's role in modern marketing:

Businesses with video content earn more income 49% faster than non-video users.
Over 60% of marketers plan to use AI-powered tools to personalize their video content.
53% of those using short-form video plan to increase their investment in 2024.

Research consistently shows that concise, engaging video content is highly effective. Explore 30 demonstration explainer video examples showcasing innovative techniques and best practices. These videos are not just informative; they are highly persuasive. Study these examples to discover valuable strategies and boost your video marketing ROI. Let these examples fuel your creativity and get you started on creating your own videos!

Demonstration Explainer Video Examples

1. Borrowell

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Duration : 1 minute and 0 seconds

Turning the dream of better credit into reality can feel overwhelming, but Borrowell Credit Builder brings refreshing clarity. It directly addresses the common confusion, providing a simple, low-risk way to build vital payment history that unlocks financial possibilities.

The video acts as a clear technical demo video, illustrating the streamlined journey from easy sign-up to automated payments. This predictable process builds credit report history, offering the unique twist of essentially saving toward a financial return while gaining control over your future, visually tracking progress along the way.

By demystifying credit building, this approach empowers individuals to achieve their goals. It's an inspiring example of how clear, value-focused video communication makes complex finance accessible and actionable, paving a clear path forward.

What We Can Learn

Use high fidelity animation to reveal hidden component interaction building viewer confidence effectively and quickly.


2. EV9 product demonstration video

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Duration : 1 minute and 12 seconds

Peace of mind comes from knowing you're prepared, even for the unexpected practicalities of electric vehicle ownership. This product demonstration video for the EV9 steps beyond typical features to address a specific, crucial scenario: jump-starting the 12V battery. It turns a potential moment of confusion into a clear, manageable task, empowering the owner.

The video excels through its precise, animated visuals, which expertly break down each step. It guides the viewer from gaining emergency access to the vehicle to safely connecting jump cables in the front trunk. This meticulous clarity demonstrates how the EV9's design anticipates real-world challenges, offering a confident solution.

What We Can Learn

Place products in aspirational environments connecting with viewer lifestyles.


3. CS Conversations Feature explainer video

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Duration : 1 minute and 13 seconds

Transforming patient calls into actionable opportunities is the core message. CS Conversations intelligently analyzes conversations in real-time, pinpointing critical details and patient intent beyond simple transcription. This feels like a genuine step forward for practice efficiency.

We see the power of these insights with clear dashboards revealing patterns in call purpose, sentiment, and identifying missed chances. This essential feature explainer video showcases how the system then links these directly to automated follow-up tasks, ensuring no potential patient slips through the cracks.

What We Can Learn

Use clear interface previews to visually demonstrate the power of integrated solutions simplifying tasks.


4. AM-VISION product demonstration video

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Duration : 1 minute and 16 seconds

High-volume 3D printing hits a stark transition point where the digital production chain falters into a chaotic analog sorting process. This manual bottleneck drains efficiency, escalates labor expenses, occupies excessive floor space, and inevitably introduces costly human mistakes.

AM-VISION emerges as the vital automated link, restoring the digital continuity post-printing. This impactful product demonstration video visualizes the solution's seamless integration, showcasing high-speed one-piece flow technology essential for achieving true mass manufacturing scale.

It compellingly conveys how this system drastically cuts labor while eliminating costly human error, promising significant and immediate operational gains.

What We Can Learn

Demonstrate the seamless flexibility to change visual settings and environments effortlessly and instantly.


5. Adobe Experience Manager Technical demo video

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Duration : 1 minute and 19 seconds

Bringing dynamic content to life across every screen feels surprisingly within reach. This video expertly unveils the potential to create engaging digital experiences that adapt effortlessly. Showing how pre-made styles and automatic layouts simplify customization reveals a platform designed for flexibility and speed in crafting varied online narratives for any device.

Watching this technical demo video provides a clear vision of seamless content creation. It demonstrates tailoring content for specific audiences and even modifying single-page applications without writing code, powerfully breaking down technical barriers. This approach is inspiring for anyone aiming to deliver personalized experiences efficiently and at scale with Adobe Experience Manager.

What We Can Learn

Animation addresses sensitive topics empathetically, fostering viewer trust and approachability effectively.


6. AllCloud Short product showcase video

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Duration : 1 minute and 26 seconds

Demonstrating the correction of a crossover second toe, this animation offers a superb look at a key repair technique. It highlights the delicate process of tendon rerouting and bone anchoring, vividly portraying the mechanical action of the suture and screw fixation. This approach aims for lasting stability and alignment.

What distinguishes this short product showcase video is its precision, tailored to build surgeon confidence. Visualizing the internal steps so clearly provides deep insight into the method's unique value. AllCloud provides a compelling example for effective surgical communication projects, demonstrating complex procedures accessibly.

What We Can Learn

Detailing internal processes visually boosts knowledge retention by up to 60% in training.


7. Granicus Feature demonstration video

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Duration : 1 minute and 27 seconds

Navigating the complexities of public outreach presents a persistent challenge for government communicators, demanding methods that are both effective and efficient. Moving beyond outdated, fragmented approaches is essential to genuinely connect with citizens and fulfill vital agency goals in today's digital landscape. A modern solution is clearly needed.

Granicus emerges as that sophisticated answer, providing a unified platform to simplify and amplify engagement. The ease with which it integrates templated emails, personalized texts, social media, and website updates for targeted delivery is powerfully conveyed. As a feature demonstration video, it excels at showing how to reach the right people with precision.

The transition from scattered communication points to a fully connected, successful network visually inspires. By delivering the right information and measuring results efficiently, Granicus empowers agencies, offering a compelling model for anyone seeking to create impactful digital communication projects.

What We Can Learn

Highlight tangible business benefits like revenue generation and simplified operations for the B2B audience.


8. Algosec Feature demonstration video

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Duration : 1 minute and 30 seconds

Launching applications with both speed and certainty presents a constant challenge between development and security teams. This Algosec video brilliantly captures this common dilemma by showing how DevOps needs rapid app launches while SecOps requires thorough validation and policy adherence, establishing a relatable organizational hurdle.

Algosec's capability truly shines through its visuals, functioning as an effective feature demonstration video. Highlighting complete visibility across diverse network environments banishes blind spots and providing app-centric risk insights enables confident approvals and fast feedback loops. This clarity simplifies complex security policy adherence and compliance.

Furthermore, zero-touch automation accelerates changes securely. By fostering genuine alignment and accelerating secure workflows, Algosec propels both business agility and stringent security requirements. This compelling presentation offers valuable lessons in framing complex technical solutions by focusing on solving real-world team collaboration issues effectively.

What We Can Learn

Effectively demonstrate complex device movement and adjustment ranges using precise measurements like degrees.


9. Certara product capabilities video

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Duration : 1 minute and 34 seconds

Facing the challenge of dispersed and hidden data is a common hurdle. This innovative product capabilities video reveals how Vyasa Layer cuts through that complexity, acting as a data fabric that intelligently connects disparate sources without the need for disruptive migration.

Unlocking valuable insights from images, PDFs, and other unstructured content becomes remarkably straightforward. The platform demonstration showcases a unified interface where deep learning models transform chaos into discoverable knowledge, delivering dramatic improvements in data search accuracy and significantly reducing analysis burdens. It inspires viewers to reimagine their data landscape.

What We Can Learn

Visualize expansive movement range demonstrate a large workspace extending up to 2.700 mm.


10. Storyboard product feature video

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Duration : 1 minute and 37 seconds

Bringing embedded UI ideas to life faster, this Storyboard video visually articulates a remarkably efficient development process. Its crisp, isometric animation style clarifies how concepts move seamlessly from design files to integrated product reality, immediately setting a tone of streamlined creation.

The video's powerful depiction of a parallel design and development workflow, combined with continuous iterative testing, is a standout. This product feature video compellingly demonstrates the multi-platform scalability, showcasing how effortlessly teams can transition between different hardware targets. It highlights a path to faster deployment and innovation.

What We Can Learn

Communicate precise dimensions including the 27 millimeter length for optimal reach and application depth.


11. E.ON product capabilities video

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Duration : 1 minute and 39 seconds

Finding a different way to warm your home for the planet and pocket is demystified here. Simple, bright animation serves as an effective guide, explaining how the air source heat pump uses the science of a reverse fridge to capture heat from the air outside. This product capabilities video makes a complex idea accessible.

The value extends to the practical installation process. Witnessing the visual assessment and integration of components, including the specific hot water cylinder, builds confidence in the transition. It clearly shows how this modern heating solution fits into your existing home, ensuring the right comfort output is achieved.

What We Can Learn

Visualize audience engagement data metrics providing valuable insights showing thousands of daily scans.


12. Green Bonds Short product showcase video

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Duration : 1 minute and 41 seconds

Discovering how finance fuels positive climate change starts here. Using clear, animated visuals, this video offers an accessible explanation of Green Bonds, showing they are essentially standard bonds but crucially earmark funds for projects delivering tangible environmental benefits.

Functioning as a short product showcase video, it powerfully highlights this unique value proposition. Visual examples depicting renewable energy generation and sustainable transport solutions showcase real-world impact, while dramatic market growth underscores the expanding opportunity for investors to contribute to a greener economy.

What We Can Learn

Show multi sensor data fusion delivering a comprehensive 360 degree maritime picture.


13. CyberArk Product demo video

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Duration : 1 minute and 47 seconds

Navigating the path to homeownership feels streamlined and intuitive with this solution. The product demo video effectively illustrates how a traditionally complex financial milestone is reimagined through a digital-first approach, allowing consumers to manage applications, documents, and closing online with remarkable ease and transparency, aligning with their online purchase experiences.

This efficiency extends significantly to lending institutions. The configurable platform integrates critical systems and leverages intelligent automation to handle data efficiently, freeing up loan teams. They can focus on origination and cultivating strong customer relationships, enabling the business to scale and meet rising demands without requiring additional resources.

Ultimately, adopting Blend Mortgage Suite offers lenders the capacity to innovate swiftly. It transforms routine processes into strategic advantages, enhancing the customer journey and building lasting connections essential for success in the competitive modern lending environment.

What We Can Learn

Instantly reassure viewers by showing seamless push to hide privacy protecting features visually.


14. Eneco product walkthrough video

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Duration : 1 minute and 48 seconds

Feeling uncertain about your monthly energy costs is a common experience. Eneco tackles this directly with an animation designed to bring clarity to your bill's components and calculation.

This excellent product walkthrough video explains how your consumption, which fluctuates seasonally, is averaged into a stable monthly termijnbedrag, preventing large winter payments. It vividly illustrates the breakdown of your energy price into delivery, network, and government charges, clearly showing where each part goes.

The video's simple visuals make complex financial details easy to grasp, offering real insight. By encouraging regular checks via their app, it empowers you to stay informed and potentially avoid unexpected charges on your annual bill, serving as an inspiring example of transparent communication.

What We Can Learn

Detail software advantages with interface recordings and text improving feature understanding by 60%.


15. TesseractDB product demonstration video

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Duration : 1 minute and 54 seconds

Understanding the moments that shape a customer's life, from milestones to daily interactions, is the powerful vision CleverTap's platform brings to life. TesseractDB, the engine powering this effort, effortlessly remembers, understands, and analyzes everything.

Transforming raw data into genuine human insight, this product demonstration video compellingly illustrates how CleverTap enables teams to understand customer journeys, optimize experiences, and engage meaningfully. It fosters lasting relationships built on empathy.

This unique approach unlocks significant customer lifetime value across diverse industries, building brand love and loyalty. It offers an inspiring perspective on personal connection at scale for video creators.

What We Can Learn

Use simple animated process flows to clarify complexity improving viewer comprehension and retention.


16. Oraichain software demonstration video

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Duration : 1 minute and 5 seconds

Stepping into the Oraichain universe feels intuitive with the Oraichain Wallet, effectively showcased in this dynamic software demonstration video. It conveys a sense of effortless control, seamlessly integrating access to balances, swift transactions, and core network functions like staking for passive rewards.

This living portal directly links users to the broader Oraichain Ecosystem, powerfully demonstrating integrated Dapps like aiRight. It offers a smooth path to explore NFTs and DeFi, highlighting active participation and promising expanded functionality as the ecosystem flourishes.

What We Can Learn

Showing automated workflows accelerates speed to market significantly potentially by over 50 percent.


17. Varicent App demo video

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Duration : 1 minute and 6 seconds

Mastering sales territory complexities is essential for maximizing revenue potential. Varicent Sales Planning presents an intuitive and data-powered solution, offering a direct path to optimize and balance territories effectively. This provides a better way for sales leaders to align strategy.

Through this clear app demo video, the platform details combining data and maps to carve territories. The visual interface transforms static numbers into dynamic, actionable views. Showing modeling optimization scenarios empowers data-driven strategy, making intricate planning accessible for account coverage and resource allocation and showcasing sophisticated planning as achievable.

What We Can Learn

Empower diverse teams to build solutions accelerating innovation without deep technical expertise.


18. DuploCloud App demo video

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Duration : 2 minutes and 10 seconds

The reality of managing complex cloud infrastructure often feels like a monumental task, consuming valuable time and demanding scarce DevOps expertise. Manual processes for building secure, compliant environments and handling simple requests can stretch across days, hindering innovation and time to market.

DuploCloud offers a powerful rules-based engine that automates this intricate task. This app demo video shows how the software translates application needs into secure, compliant infrastructure policies, managing the full lifecycle and empowering developers to deploy in a fraction of the time.

What We Can Learn

Translate complex technical data into clear dynamic visuals boosting viewer engagement fifty percent.


19. Private 5G Network Software demo video

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Duration : 2 minutes and 17 seconds

Shifting landscapes in manufacturing necessitate a quantum leap in connectivity, moving beyond conventional limits. Global factories require a foundation that scales with their digital ambitions and ensures unwavering reliability in complex environments. This software demo video presents just such a solution.

Private 5G Network emerges as the essential wireless backbone, engineered to support a multitude of devices and enable data flow critical for modern operations. The presentation compellingly details how this private network delivers superior reliability, enhanced security, and ubiquitous data access, translating directly into more efficient factory workflows.

More than a simple explanation, the video paints a picture of a self-driving network, empowered by features like a fully automated operation center. It inspires confidence in realizing intelligent, data-powered manufacturing, showcasing the potential for a seamless, quality connection to drive operational excellence and shape the industrial future.

What We Can Learn

Showing real human connection alongside abstract ideas builds significant audience trust effectively.


20. FSGImpact Product demo video

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Duration : 2 minutes and 2 seconds

Facing the world's toughest challenges demands more than isolated efforts. This product demo video from FSGImpact powerfully illustrates how fragmented attempts struggle against daunting obstacles, while presenting Collective Impact as a potent solution through strategic collaboration. It vividly shows diverse groups uniting with common purpose.

Through compelling animation, the video showcases the framework's five core conditions and highlights inspiring examples, from reducing youth incarceration significantly to restoring ecosystems. This demonstration underscores the emotional connection and practical blueprint for achieving remarkable results, proving that complex social problems are addressable when organizations work together under the right, intentional conditions.

What We Can Learn

Demonstrate process innovation transparently using clean modern motion graphics fostering trust and clarity for viewers.


21. Rocketlane SaaS demo video

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Duration : 2 minutes and 47 seconds

Achieving five-star customer experiences starts with mastering onboarding. Rocketlane, purpose-built collaborative customer onboarding software, provides the integrated platform needed, bringing project management, document access, and communication into one seamless hub. This single view replaces scattered tools, dramatically improving internal team efficiency and coordination.

The truly compelling aspect shown is Rocketlane's dedication to the customer journey. This SaaS demo video showcases a beautiful, custom-branded portal offering customers effortless access to everything progress, documents, and direct communication. It eliminates frustrating link hunting and password issues, building transparency and trust instantly. Witnessing this streamlined process inspires optimizing your own implementation practices.

What We Can Learn

Showcasing health progress visually, like an Arty Score improving from 1 to 67, highlights clear user benefit.


22. PepsiCo SaaS demo video

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Duration : 2 minutes and 5 seconds

Translating intricate environmental processes into clear understanding is key. This animated explanation compellingly unpacks the science behind compostable packaging, detailing its journey through specialized commercial facilities. It highlights the significant benefits for nurturing soil, locking away carbon, aiding water management, and mitigating flood risks, painting a picture of environmental renewal.

Ensuring packaging delivers on its promise demands validation. The video shows the stringent testing against international benchmarks for how materials break down, biodegrade, and leave no harmful residue. Communicating this intricate process requires a clear demonstration, effectively functioning like a detailed saas demo video for sustainable systems, emphasizing proper sorting as vital for these materials to reach the correct composting path and realize their value.

Real-world adoption showcases the potential, with examples ranging from food service items to retail bags implemented globally. These working models prove the concept's feasibility. Embracing certified compostable options, and crucially, disposing of them correctly, represents a tangible step forward in achieving ambitious sustainability targets through thoughtful packaging choices.

What We Can Learn

Use dynamic animated graphics to visualize complex data flows bringing abstract systems to life.


23. Salsify software demonstration video

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Duration : 32 seconds

Facing the overwhelming task of managing product data for countless online channels often feels chaotic. This Salsify's GDSN Data Pool software demonstration video brings a sense of calm control. Its clear visual presentation immediately shows how unifying supply chain and consumer-facing information streamlines a daunting process for the digital shelf.

The video's strength lies in illustrating the practical workflow. Filtering, updating assets, and managing shipping details are shown with simple directness. This clarity empowers users by revealing the ease of publishing accurate, complete data. The platform helps businesses operate more efficiently and accelerate time to market.

What We Can Learn

Combine clear animation with realistic product visuals to showcase benefits effectively and appealingly.


24. JMSC Feature explainer video

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Duration : 37 seconds

Valuable time being redirected from mundane tasks sparks genuine relief. JMSC POS quickly presents its system as the key to unlocking this efficiency, directly addressing the burden of manual purchase order entry through smart automation. The animation beautifully contrasts the familiar struggle with the ease the software offers, setting a clear narrative.

Functioning as a powerful feature explainer video, it showcases the impactful process of uploading standard files like EDI or PDF. This single action instantly generates purchase orders, a truly compelling demonstration of streamlining a critical workflow. It provides a clear, inspiring template for others aiming to communicate complex software value simply.

What We Can Learn

Visually mapping out the solution workflow clearly demonstrates how challenges are managed efficiently.


25. Celoxis AI product feature video

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Duration : 3 minutes and 20 seconds

Project management complexity meets effortless command in this product feature video for Celoxis AI, showcasing Lex, the AI chatbot. The demonstration reveals how conversational AI retrieves real-time status instantly, transforming tedious check-ins into intuitive exchanges, dissolving the barrier between user intent and action.

Lex's power extends to resource puzzles, making staffing assignments during team absences or optimizing large projects simple commands. This intelligent assistant empowers users with quick control and problem-solving, serving as a compelling example for creators crafting videos that highlight software accessibility and the real, felt benefits of intelligent features.

What We Can Learn

Provide the quickest zero-ah-ha moment turning complex data overwhelm into clarity and confidence.


26. Cequence Security Product feature spotlight video

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Duration : 3 minutes and 5 seconds

Outpacing today's relentless digital evolution requires defenses built for speed and complexity. Standard security measures often fall short against evolving threats, leaving vital applications vulnerable and demanding constant, manual intervention in dynamic cloud environments.

A potent product feature spotlight video introduces Cequence Security's App Firewall, an intelligent layer designed for this challenge. Leveraging patented AI, it automatically discovers and protects all application types. It uniquely identifies internal assets that must remain private and learns to block even previously unknown attack patterns.

This automation not only simplifies policy management but strengthens defense without hindering user experience. The video's clear visuals of data flow and intelligent filtering provide a compelling look at modern application security, offering a valuable blueprint for effective security communication.

What We Can Learn

Manage and publish content effortlessly from any location using flexible cloud based tools.


27. SCYLLA software demonstration video

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Duration : 45 seconds

Retailers grappling with the persistent challenge of shrinkage find a formidable answer in SCYLLA. The video vividly contrasts outdated, costly manual monitoring and static guards with a modern, effective solution designed for the complexities of today's retail environment.

Moving beyond passive surveillance, this software demonstration video powerfully reveals the system's intelligent, proactive capabilities. It doesn't just record; it actively identifies subtle anomalous consumer behavior patterns within live feeds with high accuracy.

By leveraging existing camera infrastructure, this AI-powered solution enables staff to intervene before incidents occur, transforming security from reactive documentation to efficient, intelligent, and proactive loss prevention.

What We Can Learn

Show how connecting marketing and sales efforts creates a unified powerful customer engagement engine.


28. App Spaces Product feature spotlight video

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Duration : 49 seconds

Bridging the gap between code and cloud feels instantly accessible. This Product feature spotlight video brilliantly illustrates how App Spaces simplifies launching a full-stack app without requiring extensive cloud knowledge, directly addressing developers seeking efficiency.

The visual flow serves as the core insight, revealing a streamlined path from code via GitHub or templates, through connecting frontend, backend, and database components. Monitoring logs and metrics is visually presented as effortless. This presentation transforms the often-daunting task of getting to a production-ready app into a remarkably quick, intuitive process.

What We Can Learn

Use animation to clearly visualize benefits like durability and efficiency for viewers.


29. Busch product walkthrough video

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Duration : 58 seconds

Unlocking new levels of operational intelligence, this animated product walkthrough video compellingly presents the R 5 PLUS vacuum pump. It masterfully blends the bedrock of proven technology with seamless digital connectivity, offering profound clarity into performance that was previously obscured.

Intelligent monitoring and data sensors empower users with real-time insights, enabling predictable maintenance and optimizing performance. This directly translates to maximizing uptime, achieving significant cost savings, and reducing energy use, truly bringing production processes into the tangible benefits of Industry 4.0.

What We Can Learn

Visualize complex business cycles simply with animated diagrams improving understanding and engagement.


30. ARKEMA Software demo video

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Duration : 59 seconds

Advanced materials science meets circularity as Arkema unveils innovative powder coating resins. The video compellingly highlights their commitment to integrating recycled content, using up to 40% post-consumer recycled PET from packaging waste. This strategic approach represents a vital step towards preserving planetary resources and reducing virgin fossil extraction.

Functioning similarly to a software demo video, Arkema clearly demonstrates how these materials offer significant environmental benefits, including a 20% reduction in product carbon footprint. Critically, this is achieved while ensuring high performance for applications protecting a range of everyday objects.

This effectively communicates Arkema's unique value proposition, presenting a tangible and high-performing solution that transforms waste into durable, sustainable components.

What We Can Learn

Use animation to clearly visualize benefits like durability and efficiency for viewers.


FAQ

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How can a demonstration explainer video generate leads?

Demonstration explainer videos generate leads by showcasing product value, driving website traffic, and capturing audience attention.

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How do visuals and narration work together in a compelling demonstration explainer video?

Visual demonstrations combined with clear narration create a cohesive and persuasive message, guiding viewers and explaining product benefits.

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How do I plan content for a demonstration explainer video showcasing product benefits?

Plan content by focusing on key product benefits and addressing customer pain points. Structure the narrative logically, presenting the product as the solution.

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How do I choose the right demonstration explainer video style for my target audience?

Choose a video style that resonates with your target audience's demographics and preferences. Consider humorous, informative, or technical approaches.

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How can existing marketing assets enhance my demonstration explainer video?

Leverage existing marketing materials, like product specs and website content, for video scripts and visuals, ensuring consistency and saving time.

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How do I structure a demonstration explainer video narrative to highlight product benefits?

Structure the narrative by highlighting a problem, demonstrating the product's solution, showcasing benefits, and concluding with a clear call to action.

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What pre-production strategies do successful companies use for demonstration explainer videos?

Successful pre-production involves thorough needs analyses, detailed scripts and storyboards, and skilled teams with defined roles.

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How can I adapt successful demonstration explainer videos for my product?

Analyze successful industry videos, identify resonant elements, and adapt them to your product and target audience.

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How can efficient pre-production planning impact the demonstration explainer video timeline?

Efficient pre-production planning, with clear communication and approvals, streamlines production and minimizes delays.

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How do I maximize viewer engagement in a demonstration explainer video?

Maximize engagement with dynamic visuals, animations, interactive elements, and a strong call to action.

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How can a product demo video overcome common customer objections?

Address customer objections directly, showcasing how the product overcomes challenges. Use testimonials and data to build credibility.

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What call to actions drive trials or purchases after a demonstration explainer video?

Use clear calls to action like "Visit our website" or "Start your free trial" to encourage immediate action.

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How can a product walkthrough video improve user onboarding?

Product walkthrough videos improve onboarding by guiding new users through features and functionality, reducing confusion.

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How can a demonstration explainer video build trust with potential customers?

Build trust by showcasing benefits, addressing concerns, and using testimonials to establish credibility.

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How can animation clarify complex features in a demonstration explainer video?

Animation clarifies complex features by visually demonstrating their functionality, making them easier to understand. Typical pricing for a 60-second animation ranges from $1000-$6000, depending on complexity, with a turnaround time of 3-8 weeks.



Optimizing SaaS Product Demo Videos


Optimizing SaaS product demo videos elevates a simple overview into a powerful conversion tool. These visuals must strategically showcase the software's ability to solve specific user pain points by prioritizing showing its function over merely describing capabilities. Building the presentation around the user journey helps viewers envision the product seamlessly integrating into their daily tasks. The focus shifts from a broad feature list to highlighting the most impactful functionalities that deliver significant value, ensuring the message resonates directly with viewer needs.

Crafting an engaging demo requires a compelling narrative arc. Start with a relatable challenge or problem the target audience faces, then position the software as the clear, effective solution. A strong hook within the initial seconds captures attention in a crowded digital space. Adopting a conversational tone and simple language makes complex interfaces approachable and fosters a stronger connection. Storytelling transforms the demonstration into a relatable experience, illustrating real-world application through authentic scenarios or even user testimonials.

Execution details matter immensely. Ensure high-quality screencasts clearly display the interface, using visual cues like subtle highlights or zooms to guide attention to critical actions. Beyond screen recordings, strategic visual and audio choices enhance the presentation's professionalism and impact. Considering mobile-first design ensures accessibility for viewers on any device. Analyzing metrics and results provides vital insights for refining pacing, content, and overall effectiveness.

  • Tailor messaging for precise personalization, speaking directly to audience segment needs.

  • Keep the video concise, typically under 90 seconds, focusing on core value delivery.

  • Include accessibility features like captions to broaden reach and usability.

  • Integrate a clear, prominent call to action guiding viewers toward the next step.


  • Applying these refined strategies transforms a basic overview into a compelling Demonstration Explainer Video that effectively communicates value and drives understanding.


    Why Advids for Demonstration Explainer Video?


    At Advids, we create high-quality, original Demonstration Explainer Videos designed to achieve exceptional results and help you reach your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into a compelling and effective animation.

    Experience the Advids Difference:

    Customized Demonstration Explainer Video Solutions: We tailor each project, whether it's a simple explainer video, a complex character animation, or anything in between, to perfectly match your brand, style, and target audience.
    Collaborative Process: From initial concept to final delivery, we work closely with you, ensuring your vision is at the heart of the animation process.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our commitment to client satisfaction, reflecting our talent, creativity, and dedication to excellence.

    Expertise and Innovation:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Demonstration Explainer Video truly effective. Out of these, over 310 have been specifically Demonstration Explainer Videos.
    Cutting-Edge Demonstration Explainer Video Technology: We utilize the latest software and animation techniques to create visually stunning videos that leave a lasting impact.
    Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that engage viewers and inspire action.

    Trusted by Global Brands:

    Trusted by Industry Leaders: We've partnered with a diverse range of clients, from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer.
    Strategic Communication: We prioritize clear and open communication, ensuring we understand your needs, target audience, and brand identity to create impactful Demonstration Explainer Videos.


    Ready to unlock the potential of Demonstration Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Demonstration Explainer Video?


    A Demonstration explainer video is a type of video that uses visuals and narration to explain how a product or service works and its benefits. These videos are designed to be engaging and informative, making complex concepts easy to understand. They are often used to introduce new products, educate customers about existing products, or demonstrate the value proposition of a service.

    Demonstration explainer videos are versatile and can be used in a variety of contexts. They are commonly used on websites, social media platforms, and in marketing campaigns. They can also be used for internal training purposes, to educate employees about new products or processes.


    What do top Demonstration Explainer Videos have in common?


    Mastering demonstration explainer videos requires focusing on these key elements for maximum impact.

    Ideal Customer Profile - Tailor messaging to resonate with specific user needs and pain points.

    • Compelling Narrative Arc - Structure your video with a beginning, middle, and end to maintain interest.
    • Problem-Solution Fit - Directly address viewer challenges and showcase how your product solves them.
    • Highlighting Key Features - Emphasize features that provide the most significant value to users.
    • Intuitive User Journey - Use smooth transitions and clear visual cues to guide viewers through the demo.
    • High-Quality Screencasts - Use professional-grade recording equipment and editing techniques.
    • Real-World Application - Use authentic scenarios and relatable characters to connect with viewers.
    • Metrics & Results - Use charts, graphs, and other visuals to present data in a clear and concise manner.
    • Visually Engaging Design - Use a consistent color palette, typography, and imagery to create a cohesive look.
    • Clear Call to Action - Make your CTA prominent and easy to find, using strong action verbs.


    What makes Demonstration Explainer Video effective?


    Demonstration explainer videos leverage the power of showing, not just telling. They achieve this by integrating screen recordings of the product in action, complemented by subtle animations that draw attention to critical functionalities. A clear voiceover guides viewers, replacing lengthy explanations with a concise, step-by-step walkthrough of how the product solves a specific problem.

    The videos structure mirrors this problem-solution approach, starting with establishing the challenge and culminating in showcasing the product as the answer. Visuals align with the brands established aesthetic, creating a cohesive experience that resonates with the target audience. Data visualizations and iconography further enhance clarity, replacing abstract concepts with concrete visuals.

    Each scene transition maintains a dynamic pace, preventing information overload. Feedback loops integrated into the production process ensure continuous improvement and alignment with objectives. By condensing information and focusing on core functionalities, these videos maximize viewer engagement and knowledge retention. The result is a powerful communication tool that effectively demonstrates value and drives understanding.


    How long should your Demonstration Explainer Video be?


    Mastering explainer video length hinges on aligning video type, use case, and target funnel stage for maximum impact.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who's the ideal viewer for this video?
    • Which features need prominent display?
    • How intuitive is the product's interface?
    • What platform dictates video length?
    • Does the style suit the product?
    • What's the marketing goal of the video?

    Demonstration explainer video length guide

    Demonstration Explainer TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsIdeal for complex products, simplifies features with engaging visuals, concise storytellingAwareness/Consideration
    Live Action45-75 secondsShowcases real people using the product, builds trust and authenticity, demonstrates practical applicationConsideration/Conversion
    Screen Recording30-60 secondsPerfect for software demos, quick tutorials, highlights key features, clear and directConsideration/Conversion
    Product Demo60-90 secondsFocuses on product functionality, highlights key benefits, visual demonstration of featuresConsideration/Decision
    2D Animation45-75 secondsVersatile style, explains complex processes, engaging visuals, suitable for various product typesAwareness/Consideration


    How to create Demonstration Explainer Videos?


    Mastering user interface demo videos requires a strategic approach. Crafting compelling demonstrations hinges on meticulous planning and seamless execution, ensuring your product's value shines through.

    * Define audience - Understanding your audience allows for targeted messaging and style choices, maximizing impact.

    • Key message - A clear, concise message ensures viewers grasp the value proposition quickly and easily.
    • Scriptwriting - A well-structured script guides the viewer, ensuring they understand the demo's purpose.
    • Storyboard creation - A detailed storyboard ensures a cohesive and engaging visual narrative.
    • animation style - The right animation style enhances the demo's appeal and memorability.
    • Music selection - Strategic music choices enhance the mood and emotional connection with the viewer.
    • Voice recording - A professional voiceover adds clarity and credibility, making the demo more trustworthy.
    • Animation creation - high-quality animations make the demo visually appealing and easy to understand.
    • Video editing - Smooth editing ensures a professional finish, enhancing viewer engagement and retention.
    • Sound integration - Well-integrated sound effects enhance the visual experience, creating a more immersive demo.
    • Final render - A high-quality render ensures the demo looks its best across all platforms and devices.


    The Explainer Video Production Process


    Creating compelling explainer videos involves a multi-stage process, building upon the foundation we've already discussed. We begin with a clear concept and end with a polished video ready to engage your audience. Let's walk through the key steps we take to bring your vision to life.

    From initial brainstorming to final delivery, each stage plays a crucial role in crafting an effective explainer video. We carefully consider your target audience, product features, and marketing goals throughout the entire process.

    • Concept Development: We brainstorm ideas, define the core message, and ensure it aligns with your overall marketing strategy. This is where we lay the groundwork for a successful video.
    • Scriptwriting: We craft a compelling narrative that highlights your product's value proposition and resonates with your target audience. A strong script is essential for a captivating video.
    • Storyboard Creation: We create a visual representation of the video's flow, outlining key scenes and transitions. This helps us ensure a cohesive and engaging narrative. For process explainer video examples, this stage is particularly important for visualizing complex steps.
    • Animation/Filming: This is where the storyboard comes to life. Whether we're using 2D animation, live-action footage, or screen recordings, we focus on creating visually appealing and informative content. When creating demonstration explainer video examples for software, clear screen recordings are essential, while demonstration explainer video examples showcasing an app benefit from highlighting user journey and intuitive interface. Data visualization explainer video examples require careful design to present information clearly and concisely.

    By following this process, we ensure that every explainer video we create is engaging, informative, and effective in achieving your marketing objectives.


    Animation Styles for Explainer Videos


    Now that we've covered video length, let's explore animation styles. Choosing the right style is crucial for maximizing engagement and delivering your message effectively. Think of it as choosing the right outfit for a presentation – it needs to fit the occasion and impress your audience. The wrong style can confuse or bore viewers, while the right one can captivate and convert.

    We'll break down popular animation styles, highlighting their strengths and suitability for different explainer video types. Remember, the goal is to choose a style that resonates with your target audience and effectively communicates your message.

    • 2D Animation: A versatile and cost-effective choice, 2D animation excels at explaining complex concepts. It's a great all-rounder, suitable for various products and services, including demonstration explainer video examples medical, where clear visuals are essential.
    • Whiteboard Animation: Perfect for breaking down processes and simplifying complex topics, whiteboard animation is highly engaging and ideal for explainer video examples for education. Its simplicity keeps viewers focused on the core message.
    • Live-Action: Showcasing real people using your product builds trust and authenticity. This style is particularly effective for testimonials and demonstrations, adding a human touch to service explainer video examples.
    • Character Animation: By creating relatable narratives and building emotional connections, character animation boosts engagement. It's a powerful tool for personalizing your message and making it memorable.

    Ultimately, the best animation style depends on your specific needs and goals. Consider your target audience, product, and message when making your decision. A well-chosen animation style will elevate your explainer video, making it a powerful marketing tool.


    The Role of Storytelling in Explainer Videos


    Beyond technicalities, lies the heart of engagement: storytelling. A compelling narrative transforms product demonstrations into memorable experiences, fostering deeper connections with your audience. We understand the power of a good story, and here's how we weave it into our explainer videos:

    Storytelling isn't just about entertainment; it's about making your message resonate. For SaaS products, demonstration explainer video examples are crucial for showcasing complex functionalities within a relatable narrative. The best explainer video examples leverage storytelling to create memorable and impactful experiences.

    • Connecting with Your Audience: We humanize the message by presenting relatable scenarios, evoking emotions that resonate with viewers.
    • Simplifying the Complex: Through clear narratives and strategic use of metaphors and analogies, we make even the most intricate products easy to understand. animated explainer video examples offer a unique opportunity to build imaginative worlds and characters that enhance storytelling.
    • Building Engagement: A well-structured narrative arc keeps viewers hooked, while varied pacing and strategic sound design maintain their interest.
    • Driving Action: We use the narrative to naturally guide viewers towards a clear call to action, turning engagement into tangible results.

    By crafting compelling narratives, we transform product demonstrations into engaging experiences that resonate with viewers and drive results.


    Managing Expectations During Production


    Creating compelling explainer videos involves more than just technical expertise; it requires careful planning and open communication. Let's explore how we manage expectations during production, ensuring a smooth and collaborative experience for everyone involved. We believe transparency and proactive communication are key to a successful project.

    Think of it like building a house – a solid foundation is essential. We'll work together to establish clear expectations from the outset, ensuring we're all on the same page throughout the process.

    • Timeline: We'll provide a realistic timeline based on your project's scope and complexity. Naturally, a 3D explainer video examples project will have a different timeline than a 2D animated one.
    • Revisions: We offer a set number of revisions within the agreed scope, allowing for adjustments and refinements along the way.
    • Feedback: Your feedback is invaluable. Timely and constructive feedback keeps the project on track and ensures the final product aligns with your vision. For demonstration explainer video examples healthcare, feedback from medical professionals is crucial for accuracy.
    • Communication: We maintain open communication channels throughout the project, providing regular updates and addressing any questions you may have.

    We understand that creating a video can be a significant investment. By managing expectations effectively, we ensure a collaborative and rewarding experience, resulting in a final product that exceeds your expectations. product explainer video examples often require ongoing support, and we're here to help every step of the way. When creating demonstration explainer video examples product, we focus on showcasing its value proposition effectively.


    Post-Production and Delivery of Explainer Videos


    Post-production transforms raw footage into polished, engaging explainer videos. We refine every detail, ensuring your message resonates with your target audience. Imagine showcasing cutting-edge software with demonstration explainer video examples technology. Precise editing highlights key features, making complex functionalities easy to grasp.

    We weave storytelling into the technical aspects of post-production, connecting each step to audience impact. Think of it as adding the final polish to a masterpiece.

    • Video Editing: We fine-tune visuals, pacing, and transitions, creating a seamless flow that keeps viewers captivated.
    • Sound Design: Explainer video examples for business often use sound design to create a professional and trustworthy impression, enhancing brand perception. We mix music, sound effects, and voiceover, creating an immersive audio experience.
    • Motion Graphics and Visual Effects: Feature explainer video examples benefit from motion graphics, visually highlighting key functionalities and their benefits. We add visual flair and enhance clarity, making complex information easily digestible.
    • Color Correction and Grading: Concept explainer video examples can leverage color grading to establish a specific mood and enhance visual storytelling. We refine colors for visual consistency and mood, enhancing the overall aesthetic.

    Post-production is where technical expertise meets creative vision, resulting in a final product that effectively communicates your message and achieves your marketing goals.


    How demonstration explainer video examples are curated?


    We dove deep into demonstration explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic demonstration explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Value Proposition Examining the clarity and persuasiveness of the video's core value message.
    7.Educational Impact Determining how effectively the video simplifies complex concepts and provides valuable insights.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, demonstration explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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