Imagine your message resonating deeply with your audience, leaving a lasting impression. I am excited today to explore the world of explainer videos, and in this article, what we'll uncover is how these short films can transform your marketing strategy. We'll examine 30 examples that demonstrate the power of visual storytelling, and our goal is to show you how to create videos that captivate, inform, and convert. Let's begin with the impressive statistics that highlight their impact.
40% of businesses post their video content on YouTube.
35% of all videos created in 2023 were social media content.
These stats paint a clear picture: video is king, and explainer videos are its crown jewel. They bridge the gap between information and engagement, turning curious browsers into confident buyers. We've handpicked 30 Attention-grabbing Explainer Marketing Video examples that instantly resonated with us and inspired interest.
The vibrant energy of this Tipalti Explainer Marketing Video immediately grabs attention. From the initial coffee cup scene symbolizing a typical workday to the globally marked rotating globe, we all appreciate how effectively Tipalti conveys their value proposition. The minimalist 2D animation and the upbeat music together create a sense of modern sophistication.
Tipalti subtly underscores their solution's strength by demonstrating its ability to handle large volumes of global transactions without breaking a sweat. The videos emphasis on scaling, onboarding, compliance, and tax validation positions Tipalti as a reliable and comprehensive solution for complex payment issues.
What We Can Learn
Clearly illustrate your product's value with simple visuals, boosting viewer understanding.
The clever narrative of this Explainer Marketing Video instantly connects with accommodation owners, illustrating the daily struggles of managing a property. We all feel the pain of administrative overload, and Preno offers a visually appealing solution with its seamless cloud-based software.
Showcasing the intuitive booking interface and highlighting Xero integration underscores Preno's practicality and reliability. The use of bright colors against a minimalist backdrop creates a refreshing viewing experience that mirrors the products straightforward approach to accommodation management.
What We Can Learn
Illustrate the "before & after" of using your software. viewers will crave that transformation.
In a competitive tech landscape, Granulate's explainer marketing video shines. It tackles the universal pain point of cloud cost optimization with engaging visuals and a concise message. The video masterfully showcases how G Profiler helps businesses pinpoint performance bottlenecks, leading to reduced cloud spending without sacrificing performance.
The sleek 3D animations and isometric perspectives enhance the viewing experience, while the modern soundtrack complements the video's dynamic pace. Granulates video is a compelling example of how to effectively communicate complex technical information in an accessible and visually appealing manner.
What We Can Learn
Visualize your product's value proposition to instantly resonate with viewers and drive conversions.
I find this explainer marketing video to be an excellent example of leveraging visual storytelling to showcase a complex product. Biotronik's use of 3D animation transforms a potentially mundane explanation of a medical device into a captivating experience. The deliberate focus on the device's design and functionalities, without the need for narration, emphasizes the product's innovation and effectiveness.
The video expertly avoids overwhelming the viewer with technical details, instead opting for a clear and concise visual narrative. The cutaway views of the device's internal mechanisms, along with the strategically placed text labels, provide an insightful glimpse into its intricate design. This approach allows the viewer to understand the product's unique features and capabilities without feeling bogged down by technical jargon.
What We Can Learn
Design for clarity, not just beauty. this drives comprehension and engagement.
The simple, clean design of this Explainer Marketing Video makes it stand out. The 3D animation is captivating and clearly illustrates the complex mechanisms of a Bosch sensor. With a focus on the micro-mechanical comb structure, it effectively breaks down the core technology for anyone who wants to understand how these tiny parts make a big difference in our everyday lives.
The video doesn't overload with information. It carefully guides the viewer through the functionality with precise animations and clear explanations. This approach makes the video accessible and engaging for a diverse audience, leaving a lasting impression that Bosch sensors are a key element in modern technological advancements.
What We Can Learn
Captivating visuals make tech accessible, driving engagement and recall.
In this explainer video marketing example, we observe how Vaillant flawlessly connects the desire for a sustainable lifestyle with smart home technology. The video's strength lies in its elegant simplicity and visual storytelling, effortlessly conveying complex ideas through clear and concise animations. The seamless integration of 2D and 3D elements brings the Vaillant ecoTEC exclusive system to life, demonstrating its user-friendly interface and energy-saving capabilities. We love how the video subtly emphasizes the user's control, empowering them to personalize their home environment while contributing to a greener future.
From the serene opening shot of a forest to the final close-up of the heating system, every visual element is thoughtfully crafted to evoke a sense of comfort and modernity. The subtle sound design and ambient music enhance the overall viewing experience, creating a captivating narrative that resonates with the target audience. This video exemplifies how thoughtful design and clear messaging can elevate product marketing, making it an inspiration for anyone seeking to create compelling video content.
What We Can Learn
Craft a clear story. it'll make your product's benefits unforgettable.
The need for seamless customer experiences resonates across every touchpoint. We love how Intouch Insights 3D animated explainer video marketing spotlights the significance of customer satisfaction in today's competitive landscape. The videos crisp visuals and upbeat soundtrack create a captivating narrative, showcasing the power of data-driven insights in elevating customer interactions.
Intouch Insights 25 years of experience is effectively conveyed, emphasizing their commitment to enhancing business growth through insightful feedback. The clear call to action encourages viewers to request a quote, making the value proposition unmistakable. This example is a testament to how simplicity and clarity can powerfully showcase a brands services and drive engagement.
What We Can Learn
Tell a concise story, creating an emotional connection that converts.
The charm of this Instacart explainer marketing video lies in its simple yet effective use of 2D animation. We all relate to the idea of wanting support in our work, and Instacart cleverly addresses this with ShopTalk. Theyve built an engaging visual narrative that explains the platform's functionality and highlights the benefits of participating, from seeking guidance to earning badges. The animation is sleek and modern, using a cheerful color palette. We especially appreciate the clear UI mockup, which provides a realistic glimpse into the ShopTalk interface and leaves viewers feeling informed and eager to connect.
What We Can Learn
Clear UI mockups boost understanding and get viewers excited to try.
In this marketing explainer video example, we discover how Trane is innovating for a sustainable future. The video showcases the cutting-edge Sintesis„¢ Excellent and Xstream„¢ Excellent chiller lines, highlighting their impressive efficiency, reliability, and performance. We love the way the video seamlessly transitions between detailed 3D models and stunning real-world applications.
From high-speed centrifugal compressors to advanced heat exchangers, the video leaves no stone unturned. The intuitive SymbID„¢ controller, near-zero GWP refrigerant, and comprehensive service network reinforce Tranes commitment to excellence and customer satisfaction. This concise yet comprehensive approach delivers a powerful message about Tranes innovative solutions for a brighter tomorrow.
What We Can Learn
Combine detailed technical specs with relatable scenarios to make complex tech easy to understand.
In healthcare, efficient risk adjustment coding is paramount. This explainer marketing video for Ciox Cross Check brilliantly illustrates the tedious nature of manual coding and presents an elegant solution. We love the clear visuals and concise messaging that immediately resonates with viewers facing coding challenges. The animation style, paired with vibrant colors and upbeat music, brings a complex topic to life, making it easy to understand the softwares value proposition.
Ciox Cross Check, using AI-powered Natural Language Processing, promises increased accuracy and reduced costs, a significant benefit for any healthcare provider. The video effectively highlights the softwares ability to automate chart review and identify coding discrepancies, leading to improved compliance. This compelling presentation seamlessly guides the viewer through the advantages of Ciox Cross Check, making it a prime example of effective explainer video marketing.
What We Can Learn
Focus on the "before and after" to illustrate the problem and solution, increasing engagement.
In a world of constant change, PwC's explainer marketing video masterfully conveys its value proposition for asset management. We all recognize the challenges posed by evolving market forces and increasing client expectations, and this video effectively positions PwC as the solution. The minimalist design and vibrant color palette create a visually striking experience, capturing attention from the very first frame.
The clever use of visual metaphors, such as the ball ascending the mountain, subtly communicates PwC's ability to help clients reach their peaks of success. The video demonstrates how a combination of innovative thinking and data-driven solutions can empower asset managers to navigate an increasingly complex landscape. PwC's branding is seamlessly integrated, further reinforcing their commitment to providing cutting-edge digital solutions.
Using basic shapes and bright, engaging colors, this explainer marketing video captures the essence of workplace productivity challenges. The video effectively demonstrates the positive impact of performance management tools, showing how data visualization can lead to remarkable improvements in team output. The clever character design and smooth animations make the complex topic easily digestible and visually appealing.
This minimalist approach, combined with an energetic soundtrack, delivers a memorable message without relying on narration. This video is a perfect example of how compelling visuals can convey complex information in a short, impactful format.
What We Can Learn
Bright colors and simple shapes grab attention, making complex ideas easy to understand.
Helmerich & Payne provides advanced, real-time survey corrections to improve wellbore placement. This video is designed to promote the benefits of using this technology.
Video Design - This video showcases the product through a series of 3D animated graphics and illustrations, with a bold, futuristic style. The video starts by highlighting the features of the survey correction technology through animated graphics that illustrate how the system operates. The video uses a sleek, modern design with a dark blue background, bright green highlights and a bright white text overlay.
This video effectively communicates the objective by using a style that emphasizes the power and precision of the technology. The use of advanced graphics creates a sense of excitement and innovation, and the bold, confident tone of the narration drives home the message that the company provides a valuable solution for improving wellbore placement. The video leaves viewers with the clear understanding that this technology can result in greater precision and accuracy for wellbore placement. This is a great example of a Digital Marketing Explainer video.
Toyota is a company that provides solutions for material handling. This video is designed to introduce a compact electric forklift.
Video Design - This tech marketing video explainer uses animated graphics to showcase the forklift's capabilities, it's simple and clear. The video uses a minimalist background, bright lighting, and bold text to highlight the key features and benefits. This is a great example of how a tech marketing video explainer can be used to show off a product.
The visual style of the video effectively communicates the objective, which is to introduce the forklift. The use of bold text highlights the key features, while the animated graphics showcase its capabilities. The overall tone of the video is professional and engaging, making the viewer interested in learning more about the product. The simplicity of the video's design allows viewers to easily understand the message that Toyota is trying to communicate.
Welllab's 3D explainer video marketing demonstrates a brilliant approach to showcasing health supplements. We loved the dynamic presentation of various products, each with a unique background pattern. The camera work keeps the viewer's attention on Welllab packaging, while accompanying text highlights its key features and benefits.
The use of bright colors and upbeat music conveys a cheerful, positive message about healthy living. This video effectively positions Welllab as a holistic health solution, promoting well-being and longevity. It makes a compelling case for choosing natural products from Welllab to support optimal health and energy levels.
What We Can Learn
Let your product's packaging be the star, ensuring it's always in focus.
This video is designed to introduce an innovative robotic system for surgical procedures. It's a powerful tool, a game-changer in the field of surgical robotics.
Video Design - The video starts with a dramatic shot of a robotic arm in black and white, transitioning to vibrant color, emphasizing the sleek design of the product. It then focuses on the key features of the robotic system, showcasing its design elements, functionality, and advancements in the field of surgical robotics.
3D Explainer for Marketing - This video is a great example of how to use 3D animation to create a compelling and informative explainer video. The seamless transitions between different camera angles, coupled with close-up shots of the robotic arm's intricate details, effectively communicate the high-quality craftsmanship and innovation behind the product. The overall tone of the video is confident, forward-thinking, and inspiring, reflecting the company's commitment to revolutionizing surgical procedures.
The new VistaScan Mini Easy 2.0 not only features a pioneering design, but also boasts state-of-the-art technology. It works with the latest image plate technology and enables numerous new AI functions in conjunction with the VistaScan IQ image plate. Combined with the superior image quality of the tried-and-tested PCS technology, it ensures that your practice is well equipped for the future.
This is a perfect example of a Explainer Marketing Video, effectively communicating the value proposition and functionalities of the VistaScan Mini Easy 2.0. The video serves as a compelling marketing tool for potential buyers, providing a concise and informative overview of the product's capabilities. The strategic use of animation further enhances the viewer's understanding and engagement.
The video cleverly employs a minimalist design aesthetic, showcasing the sleek and modern design of the VistaScan Mini Easy 2.0 against a clean, dark background. This allows the viewer to focus on the product's key features, such as the Easy Feed concept for Sizes 0 and the latest image plate technology. The use of subtle animations, like the power button exploding to reveal internal components, effectively highlights the state-of-the-art technology within. This Teaser Explainer Marketing Video successfully leverages a minimalist design aesthetic to draw attention to the product's sleekness and modernity.
GoCardless Protect+ is a new fraud prevention solution, and this video is designed to introduce it. The video starts with an abstract representation of a dark cloud, emphasizing the threat of fraud for businesses. This sets the stage for a compelling Animated Marketing Explainer Video.
Video Design - The video transitions to a more stylized aesthetic, with water droplets and glass cylinders, representing the impact of fraud on business revenues. This style creates a clean and modern visual that effectively contrasts the dark and ominous threat of fraud, making this a good Product Feature Overview Video.
The overall video style communicates the seriousness of the problem and the importance of protecting businesses from fraud. The clean aesthetic and use of abstraction help to create an engaging and memorable video that effectively conveys the benefits of the product. The simple yet intriguing use of graphics and visuals, combined with the somber tone, successfully drives the viewer's attention to the product and its benefits.
In the drilling and blasting industry, precision matters. We see the potentially disastrous consequences of relying solely on drilling plans without real-time feedback. This explainer marketing video spotlights Carlson's BoreTrak2, a game-changing device that measures borehole deviations. This ensures that blasts are not only effective but safe and accurate.
The video demonstrates the easy calibration and deployment of BoreTrak2, highlighting its versatility across various hole orientations. We love the streamlined data visualization through Carlson Scan software, making quick work of analysis. From mining to engineering, BoreTrak2 promises safer, more efficient, and profitable blasting, underscoring its essential role in modern operations.
What We Can Learn
Illustrate easy setup with a quick, engaging timelapse; viewers will feel confident.
In a world demanding higher performance from electric vehicles, we love how BayWa addresses the challenge head-on in this marketing explainer video. The sleek animation of a futuristic car instantly hooks us, visualizing the promise of longer range and faster charging. The video masterfully showcases BayWas ALPHA Argomax® sintered silver technology as the key to unlocking next-generation EV powertrains.
The 3D exploded view of the power electronics unit, combined with crisp text overlays, explains the complex technology in a digestible way. We admire the clear visualization of improved thermal conductivity, leaving no doubt about the impact of BayWa's innovative solution. The graph depicting an eight-fold increase in power density further solidifies the value proposition, leaving a lasting impression on any viewer.
What We Can Learn
Illustrate the "before & after" of your product's benefits for a powerful impact.
The seamless integration of technology and visual storytelling in this Schneider Electric explainer video truly resonates with us. We all benefit from the concise narrative, which showcases a worker's journey from confusion to solution through the EcoStruxure platform. The dynamic 2D animation and clear visual metaphors, such as the cloud and gears, simplify complex processes with intuitive elegance.
The clever use of QR codes and digital interfaces brings a sense of futuristic accessibility, making the power of data at your fingertips seem effortless. This software marketing explainer isn't just informative; it ignites the imagination and inspires us to think about the potential of digital transformation in our own workflows.
PowerStore is a data-centric, intelligent, and adaptable storage system, offering flexibility for today's infrastructure. It can help organizations meet their modern data storage needs.
Video Design - The video starts with an animated representation of PowerStore, highlighting its key features through icons and graphics. It utilizes a minimalist design style, incorporating a blue and grey color palette, with a focus on clean lines and geometric shapes. This design aesthetic effectively conveys PowerStore's capabilities as a robust and efficient data storage solution. The video incorporates visual elements that represent data flow, intelligence, and adaptability, presenting a compelling and clear SaaS Explainer Video Marketing.
The video's visual style is in line with Dell's brand identity, using simple, geometric shapes to create a sophisticated and modern feel. The tone is informative and confident, highlighting the benefits of PowerStore without being overly technical. The use of animation effectively demonstrates the concept of a data-centric, intelligent, and adaptable storage solution, highlighting how PowerStore can empower organizations to manage their data efficiently and effectively.
This Deloitte video is designed to highlight the company's BankingSuite, a digital banking solution, and its ability to help banks navigate the changing landscape of the industry. The video emphasizes the importance of innovation, regulatory disruption, customer expectations, and competition for banks.
Video Design - The video uses a minimalist design style, featuring clean typography and a simple color palette. The use of animated text and icons helps create visual interest. While the video lacks complex graphics or animations, it is still engaging and effective. The overall design makes this video a good Explainer Marketing Video because it focuses on delivering information clearly and concisely.
The video uses a modern and professional tone, which aligns with Deloitte's brand identity. The focus on innovation and transformation clearly targets banks looking to adapt to the changing digital banking landscape. The use of simple yet impactful visuals and a clear message effectively conveys the value proposition of BankingSuite. The video ends with a call to action encouraging viewers to visit the Deloitte website for more information.
Trillium is a data quality solution designed to help companies maximize the value of their big data. The video is designed to showcase the capabilities and benefits of the Trillium DQ for Big Data solution.
Video Design - The video uses a clean and minimalist design, with a focus on data-related icons and visualizations. The color palette is dominated by purple and blue, reflecting the technology-driven nature of the solution. The video employs a dynamic, yet simple animation style with a few moving components. The animation style makes it a good Explainer Marketing Video, because it can communicate the solution's capabilities and benefits effectively without overwhelming the viewer.
The video is clear and concise, effectively highlighting the key capabilities of Trillium DQ for Big Data. The use of animation and data-driven visuals effectively captures the essence of the solution. The design reinforces the brand's focus on data quality, scalability, and performance.
This video is a powerful explainer animation for marketing, designed to showcase the company's patented pick-by-vision solution. It starts with a simple animated graphic of a stressed warehouse worker, effectively highlighting the problem the product solves: productivity increase. The video then illustrates the various challenges faced by the warehouse worker, including slow inventory management, order picking, and high error rates.
Video Design - The video uses simple animation to explain the product's features, along with clear text. The graphic and animation style reinforces the product's key benefits, including fast processing speeds, reduced errors, and ease of training for new and temporary staff. The overall tone of the video is friendly and informative, aiming to inspire confidence in the product.
The video narrative and visual design focus on highlighting the product's ability to help businesses save time and resources. By effectively presenting the problem, solution, and benefits, the video successfully communicates the product's value proposition and drives a positive impression of the solution.
Comarch emphasizes the importance of partnerships between stakeholders to offer innovative digital services. This video is designed to demonstrate how telecoms can monetize 5G.
3D Marketing Explainer - This video is a process walkthrough overview video, showcasing how 5G technology delivers a superior experience. It employs vibrant colors and a clean, simple style. The graphics and animation are clean and engaging, representing the 5G network's power.
The video showcases how solutions empower telecommunications companies to offer innovative services, like VR experiences. It highlights the benefits of 5G for consumers by using a compelling visual narrative, featuring high-quality graphics and a straightforward tone.
This video showcases why Restaurant365 is the future of restaurant operations by highlighting its scalability and ease of use. The explainer marketing video cleverly uses a combination of animation and screen recordings to demonstrate the product's key features. For instance, the map visualization effectively illustrates the scalability of Restaurant365 across various locations, while the intuitive interface of the software is showcased through screen recordings, emphasizing its user-friendliness. By visually demonstrating the product's capabilities and benefits, the video effectively communicates why Restaurant365 is a compelling solution for restaurant businesses seeking enhanced operational efficiency.
This Explainer Marketing Video showcases why Restaurant365 is the future of restaurant operations by highlighting its scalability and ease of use. The video cleverly uses a combination of animation and screen recordings to demonstrate the product's key features. For instance, the map visualization effectively illustrates the scalability of Restaurant365 across various locations, while the intuitive interface of the software is showcased through screen recordings, emphasizing its user-friendliness. By visually demonstrating the product's capabilities and benefits, the video effectively communicates why Restaurant365 is a compelling solution for restaurant businesses seeking enhanced operational efficiency.
This video is a powerful Product Marketing Explainer Video designed to showcase the benefits of off-campus housing access solutions. It's targeted at students, and it uses a bright and colorful cartoon style to make the video engaging and easy to understand.
Video Design - The video uses everyday scenarios, like a student entering a building or using the laundry room, to illustrate the solutions. Simple and clear animations make the video easy to understand, and the design style clearly communicates the benefits of the solutions.
The video effectively showcases how easy and secure it is for students to access their off-campus housing using different mobile devices. The use of bright colors and playful animations creates a lighthearted and inviting tone, which appeals to the target audience of students.
Atlassian creates software tools for teams to collaborate and work together effectively. This video is designed to encourage users to migrate to the cloud.
Video Design - The video is an explainer onboarding overview video, showcasing the benefits of migrating to the cloud. It utilizes bright, flat design and bold colors to attract and engage viewers, while the animation is simple and clean, with a focus on the visual appeal of the product. Cloud is depicted as the sun with rays beaming out, creating a feeling of optimism and change, which is a fitting representation of the product's benefits.
Startup Explainer Video Marketing is a great way to communicate the objective of the video by presenting the information in a simple and digestible way, while the bold colors, visuals, and bright animations maintain a positive and energetic tone. The use of flat design and animations help to convey the idea of a fast and efficient experience, which is a key benefit of the cloud. The animation style makes the information easy to consume, which encourages viewers to learn more about the product.
Seagull Scientific's BarTender is a powerful software application. This video is designed to help companies understand how BarTender can make their labeling process more efficient.
Video Design - Seagull Scientific uses a minimalist style for their Explainer Marketing Video, featuring vibrant, eye-catching colors, which makes the video feel modern and approachable. Simple geometric shapes and clean lines are used to illustrate different aspects of BarTender's functionality.
The video uses a consistent and engaging animation style to highlight BarTender's features and benefits. The use of bright colors, dynamic camera angles, and smooth transitions creates a fun and interesting viewing experience that captures the viewer's attention and makes the video more memorable. The animated and stylistic elements of the video help demonstrate the benefits of using BarTender and are effective in conveying the message in a concise and easy-to-understand format.
FAQ
How can explainer videos help me achieve my specific marketing objectives?
Explainer videos clarify complex information, increasing viewer engagement and driving conversions. Tailor videos to specific marketing objectives, from brand awareness to product education.
What are the different styles of explainer videos and which one suits my brand personality?
Different explainer video styles cater to diverse brand personalities. 2D animation, whiteboard videos, live-action, and screencasts each offer unique advantages. Choose the style that best reflects your brand.
How can I adapt a specific explainer video style to fit my company's message?
Adapt explainer video styles to your message by adjusting visuals, tone, and script. A minimalist style suits technical products, while a playful style works for consumer goods.
What are the key elements of a successful explainer video script?
Successful explainer video scripts are concise, engaging, and problem-focused. Clearly communicate your value proposition and include a compelling call to action.
What is the typical cost range for producing an explainer video?
Explainer video production costs vary based on complexity and length, typically ranging from $1,000 to $6,000 for a 60-second video. Fixed-fee pricing offers budget predictability.
How can I leverage my existing marketing assets in the explainer video creation process?
Leverage existing marketing assets like logos, brand guidelines, and product demos to create cohesive and cost-effective explainer videos.
What are some best practices for explainer videos in my industry?
Explainer video best practices are industry-specific. Technical videos prioritize functionality, while healthcare videos emphasize clarity and accuracy.
How can I make my explainer video engaging and memorable for my target audience?
Engaging explainer videos utilize compelling visuals, storytelling, and clear calls to action, tailored to the target audience's interests.
What is the ideal length for an explainer video?
Ideal explainer video length is typically 60-90 seconds, depending on message complexity.
How can I use storytelling effectively in my explainer video?
Storytelling creates emotional connections with viewers, making explainer videos memorable and impactful.
What are the key considerations for the pre-production phase of explainer video creation?
The pre-production phase involves defining objectives, target audience, script, and style, laying a strong foundation for video creation.
How can I find a reputable explainer video production company?
Find reputable explainer video production companies by reviewing portfolios, client testimonials, and industry experience.
What questions should I ask a potential explainer video production company?
Ask potential production companies about their process, pricing, revision policy, and industry experience.
How can I provide effective feedback during the explainer video production process?
Provide effective feedback during video production by being specific, using clear language, and focusing on objectives.
How can I use explainer videos to generate leads?
Explainer videos generate leads by capturing viewer interest and driving traffic to websites through clear calls to action and performance tracking.
How to plan and optimize Explainer Marketing Videos?
Targeted Messaging: "A picture is worth a thousand words." - Fred R. Barnard. Advids leveraged visuals for a healthcare client. Their explainer video, targeting new mothers, used gentle animations and clear infographics to explain complex medical procedures, resulting in a 20% increase in appointment bookings.
Actionable: Use visuals to communicate complex information simply.
Emotional Resonance: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids used this principle for a non-profit client. Their explainer video, aimed at raising awareness for animal welfare, evoked empathy through heartwarming visuals and storytelling, leading to a 30% increase in donations.
Actionable: Connect with your audience on an emotional level.
Curiosity and Intrigue: "Imagination is the only weapon in the war against reality." - Lewis Carroll. Advids applied this for a gaming client. Their explainer video teased upcoming game features with captivating visuals and sound design, generating pre-orders exceeding initial projections by 25%.
Actionable: Spark curiosity to draw viewers into your narrative.
Storytelling through Animation: "The story is king." - Ed Catmull. Advids embraced this for a food delivery client. Their explainer video used vibrant animation to showcase the ease and convenience of their service, resulting in a 18% increase in app downloads.
Actionable: Craft a compelling narrative that resonates with your target audience.
Unique Value Proposition: "Value innovation is the cornerstone of blue ocean strategy." - Renée Mauborgne. Advids applied this for a sustainable fashion client. Their explainer video highlighted the brand's eco-friendly practices and unique designs, attracting a new customer segment and increasing sales by 12%.
Actionable: Clearly communicate your unique selling proposition.
Why Advids for Explainer Marketing Video?
At Advids, we create high-quality, original Explainer Marketing Videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals.
Transforming Ideas into Engaging Animations:
Customized Explainer Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other type of Explainer Marketing Video, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Technology: We use the latest software and techniques to create visually stunning videos with lasting impact.
A Partnership Built on Trust and Collaboration:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful videos.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: We've completed over 3400 successful projects, showcasing our deep understanding of effective video marketing. Over 320 of these projects have been specifically focused on Explainer Marketing Videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to tell their stories. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews.
Ready to unlock the potential of Explainer Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Explainer Marketing Video?
An explainer marketing video is a short, engaging video that aims to explain a product, service, concept, or idea in a clear and concise way. These videos are designed to educate viewers and make complex information easy to understand. They are often used to introduce a new product or service, explain a complex process, or educate viewers about a particular topic.
Explainer videos are a powerful tool for simplifying complex concepts and making them easily understandable for your customers. By using animation, visuals, and clear storytelling, you can break down intricate information into digestible chunks. These videos are perfect for product launches, brand storytelling, and customer onboarding.
What do top Explainer Marketing Videos have in common?
Animated visuals - A visually appealing way to showcase products or services.
Live action - A realistic and relatable approach to showcasing real-life scenarios.
Whiteboard animation - A creative and attention-grabbing way to explain complex concepts.
Screencast - A practical way to demonstrate software or website functionalities.
Kinetic typography - An engaging way to convey key messages or quotes.
Product features - A clear way to highlight the key advantages of your product or service.
Customer testimonials - A trustworthy way to showcase real-life experiences with your product or service.
Case studies - A compelling way to demonstrate the effectiveness of your product or service.
Call to action - A clear way to encourage viewers to take the next step.
Compelling storyline - An engaging way to keep viewers interested and connected to your message.
High-quality production - A professional way to enhance your brand image and credibility.
Strategic distribution - An effective way to ensure your video reaches your target audience.
What makes Explainer Marketing Video effective?
A captivating explainer marketing video is a powerful tool for driving conversions and increasing sales. It effectively communicates your value proposition and guides viewers through the sales funnel.
A thoughtfully designed explainer marketing video is driven by a clear understanding of your target audience and their needs. It uses visuals, animation, and storytelling to engage viewers and make complex information easy to understand.
Methods for creating effective explainer marketing videos include showcasing product features and benefits, addressing customer pain points, providing social proof, and including a clear call to action. These elements work together to build trust, credibility, and ultimately, drive conversions.
How long should your Explainer Marketing Video be?
A well-crafted explainer marketing video is a powerful tool for engaging viewers and conveying your message effectively. The ideal length of your video depends on several factors, including your target audience, the complexity of your message, and the platform where you're sharing it.
Methods for determining the ideal length of your explainer marketing video include considering the attention span of your target audience, the amount of information you need to convey, and the platform where you're sharing it.
Pre-production questions
What is the primary goal of your video?
What is the key message you want to convey?
Who is your target audience?
What is the attention span of your target audience?
How complex is the information you need to convey?
What platform will you be sharing your video on?
What is the ideal length for videos on that platform?
How to create Explainer Marketing videos?
A well-structured explainer marketing video is a powerful tool for engaging viewers and conveying your message effectively. The creation process involves several key steps, from planning and scripting to production and distribution.
A thoughtfully designed explainer marketing video is driven by a clear understanding of your target audience and their needs. It uses visuals, animation, and storytelling to engage viewers and make complex information easy to understand.
Pre-production
Define target audience
Develop a compelling storyline
Choose the right video style
Set a budget and timeline
Production
Storyboard creation
Script writing
Voiceover recording
Visual design
Animation and motion graphics
Case Study: How Canva Improved Video SEO for Increased Visibility
The Challenge
Canva, a graphic design platform, aimed to improve the visibility of its video content on search engines. This involved optimizing video content for search engine algorithms to attract a wider audience.
Keyword research: Identifying relevant keywords and phrases related to its video content.
Video title and description optimization: Using targeted keywords in video titles and descriptions.
Video tagging: Adding relevant tags to videos to improve discoverability.
Video transcript creation: Providing transcripts for videos to enhance accessibility and improve search engine indexing.
The Results
Increased organic search traffic: Canva saw a significant increase in organic search traffic to its video content.
Improved video ranking: Canva's videos ranked higher in search engine results pages (SERPs), leading to greater visibility.
Expanded audience reach: Optimized video content attracted a wider audience, increasing brand awareness and engagement.
Key Takeaways
Implementing a comprehensive Video SEO Strategy is crucial for improving video visibility and attracting a wider audience.
Keyword research, title and description optimization, tagging, and transcript creation are essential elements of video SEO.
Optimized video content can drive organic search traffic, improve video ranking, and expand audience reach.
Case Study: How Nike Leveraged Social Media for Video Promotion
The Challenge
Nike, a global sportswear brand, aimed to increase brand awareness and engagement through video content on social media platforms. This involved creating compelling video content and leveraging social media algorithms to reach a wider audience.
The Solution
Creating engaging video content: Producing high-quality videos featuring athletes, influencers, and inspiring stories.
Leveraging social media algorithms: Optimizing video content for each platform's algorithms to maximize reach.
Utilizing social media trends: Incorporating popular trends and challenges into video content to increase engagement.
Running social media ads: Targeting specific audiences with paid video ads to expand reach.
The Results
Increased social media engagement: Nike saw a significant increase in likes, shares, and comments on its video content.
Improved brand awareness: Nike's video content reached a wider audience, boosting brand awareness and recognition.
Increased website traffic: Social Media Video content drove traffic to Nike's website, leading to increased sales and conversions.
Key Takeaways
Leveraging social media platforms for video promotion can significantly increase brand awareness, engagement, and website traffic.
Creating engaging video content, optimizing for algorithms, utilizing trends, and running targeted ads are key strategies for social media success.
Social Media Video content can drive user engagement, improve brand awareness, and generate leads.
Case Study: How Airbnb Increased Click-Through Rates with Video Email Marketing
The Challenge:
Airbnb, a global travel platform, aimed to increase click-through rates (CTR) on its email marketing campaigns by incorporating video content. This involved creating engaging video content that would encourage recipients to click through to Airbnb's website.
Using a clear call to action: Including a clear and compelling call to action within the video and email copy.
Personalizing video content: Tailoring video content to specific audience segments based on their interests and travel preferences.
The Results:
Increased click-through rates: Airbnb saw a significant increase in click-through rates on its email campaigns after incorporating video content.
Improved email engagement: Video content led to higher open rates and engagement with email campaigns.
Increased website traffic: Video emails drove traffic to Airbnb's website, leading to increased bookings and revenue.
Key Takeaways:
Incorporating video content into email marketing campaigns can significantly increase click-through rates and email engagement.
Creating short, engaging videos with a clear call to action can encourage recipients to click through to your website.
Personalizing video content to specific audience segments can further improve engagement and conversion rates.
How explainer marketing video examples are curated?
We dove deep into explainer marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic explainer marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity of Message Evaluating how effectively the core message is communicated. 7.Target Audience Connection Assessing how well the video resonates with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, explainer marketing videos 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
