30 Feature Explainer Videos To Simplify Complex Features

Feature Explainer Video Examples

1. Ascendum Makina

In this Feature Explainer Video, we admire how Ascendum Makina expertly showcases the Hill Assist feature of their Volvo G-Series articulated haulers. The video begins with captivating close-ups and transitions seamlessly into real-world footage demonstrating the function's effectiveness on challenging terrain. The split-screen view effectively connects button activation with the dashboard display, emphasizing the ease of use and precision of the Hill Assist feature.

Through dynamic visuals and concise narration, we see how Hill Assist enables Volvo trucks to maintain constant speed on inclines, enhancing both driver comfort and operational efficiency in quarry settings. The combination of technical details and impactful visuals creates a compelling narrative, leaving us with a deeper understanding of the feature's value and its practical application in demanding environments.

2. Later Animated Feature Explainer Video

It is not merely a product demonstration but an inspiring visual narrative that showcases the potential for growth within the social media landscape. The clever use of 2D animation creates a dynamic and playful atmosphere, making the learning process engaging and enjoyable. The video effectively highlights how Later empowers users to achieve social media greatness, through features such as visual scheduling, media collection, and community engagement.

This approach, coupled with a strong call to action, makes the video a perfect example of how to build a sense of accomplishment and achievement for users. It reinforces the idea that Later is more than just a platform; it is a partner on your social media journey, supporting your growth and success every step of the way.

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3. Speakfully Feature Explainer Animation

If your organization struggles with workplace misconduct going unreported, this Feature Explainer Video from HR Acuity offers a compelling solution. By animating common employee concerns, from fear of retaliation to a lack of faith in the system, the video highlights the need for a secure and trusted reporting platform.

HR Acuitys animated sequence showcases the user-friendly interface, allowing viewers to visualize the simple process of reporting and tracking incidents. The video concludes with a demonstration of the dashboard, illustrating how HR Acuity helps organizations protect their reputation and build a more ethical workplace.

4. Syncsort Animated Feature Showcase - Boost brand awareness subtly

In the crowded e-commerce landscape, standing out is key. Reverb's integration for WooCommerce offers a refreshing approach for music gear retailers, simplifying the often complex world of online selling. This Feature Explainer Video cleverly uses 2D motion graphics to visually demonstrate the integration's power, transforming potential pain points into seamless solutions.

From automated order processing and inventory management to real-time stock updates, the video highlights how music retailers can streamline their operations with ease. The videos vibrant colors and upbeat music contribute to its positive and engaging tone, making the integration seem not just efficient, but exciting. Reverb and WooCommerce have created a compelling message of growth and customer satisfaction a symphony of success for music retailers worldwide.

5. Preno 2D Animated Feature Explainer Video

It's truly inspiring to see how Preno empowers accommodation owners to take back control of their time and resources. This Feature Explainer Video captures the essence of Preno's value proposition, emphasizing its ease of use and seamless integration with other vital tools.

Preno empowers you to run a more efficient business, boosting productivity while reducing the risk of costly errors. The video's use of vibrant animation and clear visual cues helps viewers easily grasp the key benefits, making it an engaging and informative watch. Preno's focus on simplicity and effectiveness makes it the perfect tool for accommodation owners who are looking for a more intuitive and streamlined approach to managing their operations.

6. Paysend Animated Feature Explainer Video

The seamless flow of visuals in this Paysend Enterprise feature video example makes complex financial processes appear remarkably simple. We all appreciate the clean and minimalist design, allowing the core message of global reach and potential growth to shine through.

The strategic use of icons, charts, and a rotating globe instantly communicates the platform's capabilities. This, combined with the concise text animations, makes the video highly effective in capturing attention and conveying key information in a digestible format.

7. Bandwidth

The BankMobile video immediately grabs attention with its dynamic 2D animation and vibrant color palette. It's a compelling example of a feature explainer for SaaS, effectively communicating the platform's benefits for students. We all appreciate the clear comparison of fund transfer times, making it easy to see the advantage of BankMobile Vibe.

The visual metaphors, especially the money transfer animation, subtly enhance the message of speed and security. BankMobile Vibe's features are showcased seamlessly, leaving viewers with a clear understanding of its value. The call to action encourages immediate engagement, making this a highly effective video marketing example.

8. OccuTrack 2D Feature Explainer Video

We admire this feature explainer video design; it effortlessly conveys the gravity of age-related macular degeneration (AMD) while introducing OccuTrack's groundbreaking solution. The video clearly showcases the stages of AMD and the challenges of traditional monitoring, making a compelling case for an easier approach. In the close-ups, the audience can appreciate the precision of the technology, transforming a complex medical process into a simple, user-friendly experience. We love how the video emphasizes the convenience and accessibility of OccuTrack, empowering individuals to manage their eye health proactively.

9. Rubrik Simple Feature Walkthrough

We love the snappy pacing and the way this feature explainer video showcases Rubrik's innovative approach to backup and recovery. The visuals immediately grab attention with their clean aesthetic and dynamic animations. By emphasizing the pain points of legacy systems and highlighting Rubriks elegant solution, they've crafted a compelling narrative that resonates with IT professionals.

Not to mention, the use of a policy-driven platform, as visually demonstrated by the easy UI, positions Rubrik as a time-saving game-changer. The smart use of icons, color, and music further elevates the video's impact, making it a truly impressive example of how to effectively communicate complex technical information.

10. Monte Carlo 2D Animated Explainer Video

We admire this feature explainer video for its engaging visualization of an otherwise complex subject data downtime. The video seamlessly blends 2D and 3D animation to illustrate the widespread nature of data and the far-reaching consequences of errors, making the problem tangible and relatable. In fact, the crumbling money bridge scene powerfully conveys the potential financial impact of bad data.

Monte Carlo's solution, data observability, is presented as a transformative approach, visualized by a rotating 3D cube and end-to-end connections. The video's clean, modern aesthetic, upbeat music, and concise narration create a positive and informative viewing experience, making it a standout example of effective storytelling in the tech world. We love how it simplifies a complex problem and offers a clear path to a solution.

11. Avast Feature Explainer Animation Video

In this appealing Appfolio feature explainer video, we see a remarkable blend of form and function. The hand-drawn animation style, combined with the clear UI design, makes understanding complex property management tools easier than ever before. We all resonate with the work-from-home scenarios and appreciate the videos focus on efficient communication.

The subtle color palette and upbeat music amplify the video's overall effectiveness. Appfolio empowers property managers to handle everything, from sending important documents through the portal to collecting rent online. The closing shot, featuring a charming house, reinforces the message of security and stability that Appfolio provides.

12. Affable 3D Isometric Feature Video

Affable is a platform that helps brands discover, manage, and measure impactful influencer marketing campaigns. The video is designed to showcase how Affable can help brands run data-driven campaigns across different social media platforms, including Instagram, Facebook, YouTube, and TikTok.

Video Design - This is a Feature Explainer Video that uses bright colors, simple shapes, and engaging animation to communicate its message effectively. The video uses a variety of visual elements, including icons, charts, graphs, and illustrations, which work together to create a cohesive and visually appealing narrative. The use of isometric perspective makes the video more dynamic and engaging, as it allows the viewer to see the information from different angles.

The visual style of the video is able to communicate the objective of the video by showing how Affable can help brands easily access, integrate, and manage data from various sources, ultimately leading to more effective influencer marketing campaigns. The video has a positive and energetic tone that reflects the brand's confident and innovative approach.

13. AppFolio

We appreciate how this feature explainer video for AppFolio seamlessly blends relatable everyday scenarios with sophisticated technology. The vibrant animation style, accompanied by upbeat music, captures the viewer's attention from the start, creating an emotional connection with the desire for a personalized financial experience. The visuals effortlessly transition between everyday moments, like waking up and checking a phone, and complex financial processes, like buying a house.

This video demonstrates how easily AppFolio integrates with everyday life, helping users achieve their financial goals. The AppFolio platform is shown as the solution, offering personalized insights and quick access to various financial tools. We love the focus on making even the most profound financial moments feel manageable and empowering. The smooth transitions and interactive UI elements enhance the viewing experience, leaving a lasting impression of simplicity and efficiency.

14. Wiget Media

Wiget Media is an online advertising marketplace that helps users achieve their desired outcomes. The video is designed to introduce Wiget and the platform's capabilities.


Video Design - The video showcases a minimalist design, utilizing a combination of white icons and subtle color gradients. Each section of the video uses a single color, transitioning to the next color as the video progresses, giving the viewer a sense of order and flow. This style is consistent throughout the video, reinforcing the brand's messaging of simplicity and ease of use. The design style is clean, modern, and visually appealing, reflecting the platform's user-friendly interface. The use of white icons on a contrasting color background, with subtle shadow effects, helps the message stand out and makes the video a good Feature Explainer Video.

The visual style of the video effectively communicates Wiget's ease of use and its powerful capabilities. Through the use of clean lines and simple graphics, the video conveys the idea that Wiget is an intuitive platform that can be used by anyone. The use of icons throughout the video helps to break down complex concepts into easily digestible information. The video's minimalist tone, paired with the simple visuals, effectively emphasizes the key message of Wiget's ability to streamline the advertising process.

15. OpenText

OpenTextâ„¢ IT Operations Aviator is a generative AI chatbot that is designed to revolutionize IT support. The video is designed to highlight the benefits of Aviator and how it can transform the ITSM experience.

Video Design - OpenText uses simple yet effective animation to explain the core features of Aviator. The video uses the Feature Explainer Video format to create a visually appealing and informative experience. It features a mix of animated icons, text and images that are well-aligned with the product. The blue color palette and clean typography create a modern and professional look.

The use of animation and engaging graphics is key to explaining the concept of a chatbot that is designed to feel human-like. The combination of visuals helps the viewer understand the various functions of Aviator. The video uses a friendly and reassuring tone, highlighting that the solution is designed to reduce stress for end-users. OpenText's use of Feature Explainer Video with a clean layout allows the message to resonate with the target audience by clearly communicating the value proposition of Aviator.

16. YugabyteDB

YugabyteDB is a distributed SQL database that is designed for mission-critical applications, and the video is designed to showcase the challenges with traditional monolithic databases that hold businesses back.

Video Design - This video style is a Feature Explainer Video, and its design elements are crafted to drive home the core message of YugabyteDB. It uses bold, bright colors and simple, modern graphic design that clearly conveys the message, which is the pain points experienced with traditional monolithic databases. It features the YugabyteDB logo in its branding colors, and its color palette is bold yet inviting.

The video effectively uses visual design to communicate the objective of the video, which is to highlight the problems with traditional databases and the benefits of transitioning to YugabyteDB. The tone is informative yet engaging and uses simple language to attract a broader audience. This video's style is very focused, clear, and straightforward; it clearly articulates the challenges associated with legacy databases and the advantages of adopting the YugabyteDB platform.

17. Superfluid Minimalist Feature Explainer - Drive engagement implicitly

Imagine payments moving at the speed of the internet. This Feature Explainer Video doesn't just tell, it shows, using dynamic motion graphics and a vibrant color palette to illustrate the seamless flow of money in a real-time stream. The overturned shopping cart visual at the start cleverly highlights the limitations of traditional methods, instantly grabbing attention.

The minimalist design, combined with quick cuts and energetic music, creates a modern and engaging experience. This video proves how a concise, visually-driven approach can powerfully explain a complex concept, leaving viewers wanting to learn more about this revolutionary payment solution.

18. e-Builder

e-Builder helps local governments manage complex construction projects. The video is designed to showcase the challenges and the solutions offered by the company.

Video Design - The video is a modern Feature Explainer Video. It uses a clean, minimal design aesthetic and simple line drawings to illustrate its points. The graphics are sharp and clean, with bold blue and yellow colors for a modern and professional look.

The video uses a straightforward narrative, outlining the increasing pressure on local governments to deliver complex construction projects under budget and on time. The visual design and animation help drive home this message, with the use of warning signs, icons, and other elements to visually depict the challenges faced. The tone of the video is serious, but also reassuring, highlighting that e-Builder is there to help. The visuals and the narrative effectively communicate the video's objective, which is to showcase e-Builder's expertise in helping local governments navigate these complex challenges.

19. Bugcrowd

Bugcrowd is an Attack Surface Management solution that aims to secure your business. The video is designed to showcase the product's features, benefits, and how it helps businesses protect themselves from attackers.

Video Design - The video uses a modern and minimalist design style with bright colors and simple graphics. It employs a simple flat design, using a clean color palette. The video also uses minimal text, relying more on visuals to tell the story. This helps make the video engaging for a wide audience, and quickly communicates the message. This is a good example of a Feature Explainer Video, using visual design, graphics, and text to capture the brand's key message.

The use of visuals, such as the building illustration, makes the video easy to understand and engaging. The video's tone is professional and informative, conveying the benefits of using the product. The design successfully communicates the company's goal of helping organizations protect themselves from attackers. The video encourages viewers to consider the need for attack surface management as a key strategy.

20. Visa

Visa is a global leader in digital payment solutions. This video is designed to introduce eCommerce security solutions to both consumers and businesses.

Video Design - The video uses a simple yet effective Business Animated Explainer Video style. The bright colors and straightforward animations make it easy to understand. It features a combination of 2D animated characters and objects. The graphics are clean and engaging, focusing on depicting the security risk that consumers face when making eCommerce transactions.

This Feature Explainer Video Example effectively communicates the value of secure transactions by highlighting the dangers associated with online purchases. The video encourages viewers to learn more about the solution, helping to drive the desired outcome.

21. Earth Token

Earth Token is a cryptocurrency that represents the value of natural assets. This video is designed to introduce the concept of Earth Token and explain how it works.

Video Design - It uses a simple yet engaging style with a clear focus on the Earth Token concept. A combination of still images and animated 3D graphics is used to illustrate the complex concepts. The graphics are clean, crisp, and professional. It also uses motion graphics that draw the viewer's eye to the key information on the screen.

This video is a great example of a Feature Explainer Video for Social Media because it successfully drives the point that investing in natural assets leads to a sustainable future. This is well communicated through the choice of graphics. It conveys the message that Earth Token is a viable investment option for a sustainable future.

22. AWS

This video is a powerful tool for showcasing the value of high-quality measurement instruments. It effectively communicates the importance of quality control in industrial processes and facilities. The video uses a compelling visual storytelling approach, making it engaging and informative.

Video Design - The video uses 3D animations to clearly visualize the product's application in various settings. This approach is particularly effective in conveying the modularity, compatibility, robustness, reliability, low cost of ownership, and ease of maintenance of the instruments. The choice of color schemes and visual elements creates a professional, informative tone that resonates with the target audience.

The video effectively establishes the message that the company understands the importance of quality and strives to provide its customers with the best possible experience. It ends with a strong call to action, encouraging viewers to learn more about the company and its products. This approach is likely to drive conversions and generate leads.

23. FIS

FIS provides solutions for omnichannel payments. The video is designed to highlight the benefit of omnichannel payments for the consumer buying journey, specifically the Buy Online Return In Store (BORIS) experience.

Video Design - The video uses a clean, stylized, graphic-heavy approach. It uses simple 3D graphics and icons, with a white outline style, and a blue and red background. The minimalist style and bright colors highlight the process.

This is a Feature Explainer Video for Technology that effectively communicates the objective of streamlining the BORIS process. The use of simple graphics and a bright color palette makes the video easy to understand and engaging. The tone of the video is informative and concise, emphasizing the need for a smooth and seamless omnichannel experience.

24. AdHive

AdHive simplifies social media advertising campaigns by automating all interactions with bloggers. This platform streamlines the process, making it easier for advertisers and influencers to connect.

Video Design - This Feature Explainer Video for Technology uses a minimal design style, employing simple graphics and geometric shapes. A dark blue background contrasts with bright colors like yellow, green, and blue, drawing attention to the brand name and key features.

The video's visual design reinforces the message of efficiency, transparency, and automation. It highlights the ease of use, appealing to a broad audience of advertisers and marketers.

25. BMC

This video is a fantastic example of a Feature Explainer Video for Technology. It effectively communicates the value of preventing trouble before it happens, which is a key objective for any workflow orchestration solution. The video uses simple, clean, and bold graphics, focusing on the message being conveyed.

Video Design - The graphics and animation, along with the simple narrative and use of icons, are extremely engaging. The visual design drives the viewer's attention toward the message of preventing trouble, which is an important objective for this video. The overall tone of the video is informative and professional, effectively communicating the value of the solution to its target audience.

26. Petal

Petal scheduling is a web solution designed for physicians to create and manage schedules. This video is designed to illustrate the problems physicians face in managing complex schedules, and how Petal's solution helps overcome them.

Video Design - This Feature Explainer Video for Technology uses a simple line art style, representing different stages of a physician's schedule management process. The simplicity of the art style creates a sense of lightness, and allows viewers to easily understand the complexities of the scheduling process.

The video uses a simple yet effective animation style that reinforces the message of organization and efficiency. The video uses a combination of static images, motion graphics, and simple transitions to create a clean and easy-to-follow visual experience. The video's visual style helps drive the viewer to the goal of using Petal Scheduling to solve their scheduling problems.

27. Cotiviti 2D Feature Video Example

This dynamic Feature Explainer Video immediately grabs attention with its vibrant visuals and relatable characters. By depicting everyday health challenges, it resonates with viewers seeking simplified solutions. The clear and concise messaging, paired with the smooth animation and upbeat music, effortlessly conveys the platform's key benefits: personalized care plans, transparent billing, and accessible digital tools.

The video effectively showcases how technology can empower individuals to take control of their health journey. It's a brilliant example of how a modern and engaging animation style can elevate a Feature Explainer Video, making it both informative and inspiring. The seamless integration of branding further strengthens the platform's identity and encourages user exploration.

28. Namecheap

This video is designed to show users that the service can help them overcome the technical challenges of setting up and managing a WordPress website. It uses simple, colorful graphics in an engaging manner to demonstrate the benefits of using the service. The visual style is whimsical, using abstract shapes, bright colors, and fun animations that create a cheerful and inviting tone. An animated character emphasizes the simplicity of the service and how it removes the hassle of managing a WordPress website.

Video Design - The video effectively conveys the message that the service can simplify the process of setting up a website, allowing users to focus on their ideas, not the technical details. The animated character and visual design create a positive and optimistic tone that resonates with the target audience, showing them that the service is easy to use and can empower them to build their online presence.

Feature Explainer Video for Technology - This video is a great example of how to use animation to explain a complex topic in a simple and engaging way. The use of an animated character is particularly effective, as it helps to personalize the message and make it more relatable to the target audience. The overall tone of the video is positive and optimistic, which is essential for any video that is trying to promote a product or service.

29. State Street

State Street Alpha is an industry leading front-to-back platform. This video is designed to highlight the benefits of using the platform for portfolio managers.

Video Design - The video uses a clean and minimalist design style with a dark blue background, bright blue and red lines. This design style is very common in Feature Explainer Video for Technology as it helps the viewer focus on the important information. This style is effective in showing the benefits of using the product by showing how it can improve the daily work of the portfolio manager.

The video uses simple animations of a briefcase, a map, and an iceberg. These animations help to explain complex financial concepts in a simple and easy-to-understand way. This is great visual storytelling, and the simplicity of the graphics effectively drives the key message. The tone of the video is professional and confident. The visuals and animation style are engaging, keeping the viewer captivated throughout the video. The animations help drive home the need for a platform like this.

30. Emburse

This is a feature explainer video for technology that helps businesses easily track expenses, simplifying the process and reducing stress. The video is designed to show how the solution can help companies manage their expenses efficiently.

Video Design - The video uses a minimalist style with bright colors and animated visuals. Simple, clean graphics with bold colors and an easy-to-follow narrative make the video engaging and easy to understand. Icons represent various expense categories, such as budget, merchant, date, and receipts, providing a clear visual representation of the solution. The graphics are of high quality and visually appealing.

The visuals communicate the objective of the video effectively by showing how the solution simplifies the expense management process. The use of simple, bright graphics and a friendly tone makes the video engaging and easy to understand, showcasing the benefits of the solution for businesses of all sizes.

How to plan and optimize Feature Explainer Videos?

Human-Centered Design: "Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success." - Tim Brown. Advids applied this principle for a healthcare client. We designed a feature explainer video for their new telehealth platform, prioritizing user-friendliness and accessibility. The video's clear visuals and simple language resulted in higher adoption rates among patients.

Actionable: Prioritize user experience in every aspect of video production.

Purpose-Driven Communication: "If you want to lift up humanity, empower women." - Melinda Gates. Advids embraced this philosophy for a non-profit client focused on female education. We produced a feature explainer video highlighting the organization's impact, showcasing real stories of empowered women. The video's emotional appeal drove a surge in donations and volunteer applications.

Actionable: Connect with your audience's values to inspire action.

Clarity and Simplicity: "The consumer isn't a moron; she is your wife." - David Ogilvy. Advids applied this wisdom for a consumer electronics client. We created a feature explainer video for their new smart home device, avoiding technical jargon and focusing on the product's practical benefits. The video's clarity led to a significant increase in sales.

Actionable: Communicate clearly and concisely, respecting your audience's intelligence.

Compassionate Connection: "When we focus on what we need rather than what's wrong with others, our chances of getting it go up dramatically." - Marshall B. Rosenberg. Advids used this approach for a mental health app client. We created a feature explainer video that focused on the user's need for support and connection, rather than their diagnosis. The video's compassionate tone resonated deeply with the target audience, leading to a surge in app downloads.

Actionable: Frame your message around the audience's needs and desires.

Consumer-Centric Approach: "The best ideas emerge when diverse groups of people work together, challenging each other’s assumptions." - A.G. Lafley. Advids applied this principle for a food and beverage client. We conducted extensive consumer research to understand their preferences before creating a feature explainer video for a new product launch. The video's targeted messaging resulted in strong initial sales.

Actionable: Understand your target audience through thorough research.

Why Advids for Feature Explainer Video?

At Advids, we create high-quality, original Feature Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Transforming Ideas into Engaging Animations:

Customized Feature Explainer Video Solutions: We tailor each project, whether it's a concise explainer video, dynamic character animation, or any other style, to perfectly match your brand, aesthetic, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge Feature Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Feature Explainer Video truly effective. We've completed over 320 Feature Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Video Production:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Feature Explainer Videos.


Ready to unlock the potential of Feature Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Feature Explainer Video?

A feature explainer video is a short, engaging video that focuses on showcasing the benefits and functionality of a specific product or service feature. These videos are designed to educate viewers about the feature's capabilities, demonstrate its value proposition, and encourage them to use it.

Feature explainer videos are commonly used in a variety of contexts, including product launches, software updates, marketing campaigns, and customer support materials. They can be particularly effective for explaining complex features, highlighting new functionalities, or addressing common customer questions.

What do top Feature Explainer Videos have in common?

What makes Feature Explainer Video effective?

A thoughtfully designed Feature Explainer Video is a powerful tool for engaging viewers and communicating the value of a product or service.

The effectiveness of Feature Explainer Videos is driven by their ability to simplify complex information and present it in a visually appealing and engaging way. These videos are designed to capture attention, educate viewers, and ultimately encourage them to take action.

Methods for creating effective Feature Explainer Videos include using clear and concise language, incorporating visual elements that illustrate key concepts, and employing storytelling techniques that resonate with the target audience. The goal is to create a video that is both informative and entertaining, leaving viewers with a positive impression of the featured product or service.

How long should your Feature Explainer Video be?

A well-crafted Feature Explainer Video should be concise and focused, delivering its message effectively without overwhelming the viewer.

The ideal length of a Feature Explainer Video depends on the complexity of the feature being explained, the target audience, and the overall goals of the video. Generally, shorter videos are more effective for capturing attention and delivering a clear message, while longer videos can provide more in-depth explanations and address complex topics.

Pre-production considerations for determining video length:

How to create Feature Explainer Videos?

The creation of Feature Explainer Videos involves a strategic process that combines planning, creativity, and technical expertise.

The process begins with a clear understanding of the target audience, the feature being explained, and the desired outcome of the video. From there, a compelling narrative is developed, visuals are chosen, and a call to action is crafted.

Pre-production:

Production:

Engaging Storytelling for Product Launches

Captivating Explainer Videos leverage storytelling techniques that resonate deeply with viewers. One powerful approach is mirroring the audience's daily challenges through relatable characters and scenarios. Imagine a video about a time management app featuring a character overwhelmed by tasks, just like your target audience. This instantly creates empathy and understanding.

Humor, used subtly, can transform the viewing experience into a lighthearted and enjoyable one. Think of a witty character or a funny situation related to the problem your product solves. Animation breathes life into abstract concepts, making complex information easily digestible. For instance, visualizing data flow through a network using animated graphics can be far more engaging than a static diagram.

Finally, Compelling Visuals are crucial. Instead of simply stating facts, show them. If your product simplifies online payments, show a frustrated customer struggling with traditional methods, then seamlessly transition to the ease and speed of your solution. By weaving a narrative that builds suspense and culminates in a clear understanding of your product's value, you leave a lasting impression and drive desired actions.

Boosting Your Launch Video's Reach

Optimizing your explainer videos for search engines and social media is crucial for maximizing their visibility and impact. Think of keywords as signposts guiding viewers to your content. Integrate relevant keywords naturally in your video title, description, and tags. For example, if your video explains how to choose the right running shoes, include these keywords in your metadata.

Visual appeal is paramount. A captivating thumbnail that accurately reflects your video's content can significantly increase click-through rates. Closed captions not only improve accessibility but also allow search engines to index the content of your video, boosting its searchability.

Tailor your video format to the platform. Vertical videos perform better on TikTok and Instagram Stories, while square formats are ideal for Instagram feeds. End your video with a clear call to action, prompting viewers to visit your website, subscribe to your channel, or learn more. Promote your video strategically on relevant social media platforms, using targeted hashtags and engaging with viewers in the comments section.

Drive Traffic with Compelling Calls to Action

Explainer videos can be powerful drivers of website traffic when strategically crafted with a clear call to action. Think of your video as a captivating story that naturally leads viewers to the next chapter: your website or landing page.

At the video's conclusion, present a compelling call to action that aligns with your specific goal. If you aim to increase website visits, include a prominent button or text overlay with a clear message like Visit our website to learn more! If your goal is lead generation, encourage viewers to Sign up for a free trial or Download our ebook.

Ensure your call to action is visually engaging and easy to understand. Consider using animated buttons, eye-catching graphics, or concise text overlays that stand out against the video background. By strategically incorporating a strong call to action, your explainer videos can effectively guide viewers towards the desired action, boosting website traffic and conversions.

Showcase Your Product's Competitive Advantage

Explainer videos can powerfully Showcase Your Product or service's competitive edge by highlighting its unique features and benefits through compelling visuals. Instead of simply stating that your software is user-friendly, show a side-by-side comparison of your intuitive interface with a competitor's cluttered one.

Focus on translating features into tangible benefits for the customer. If your product saves time, demonstrate how much time a user can save by switching to your solution. Clearly articulate your Unique Selling Proposition (USP) – what makes your offering truly stand out? Is it superior functionality, cost-effectiveness, or a unique approach to solving a problem?

Tailor your message to resonate with your target audience's specific needs and pain points. If you're targeting busy professionals, emphasize features that enhance productivity and efficiency. By visually demonstrating how your product or service surpasses the competition and addresses customer needs, you create a compelling case for choosing your solution.

Building Trust Through Storytelling

Explainer videos can effectively Address Customer Pain points and build trust by leveraging the Power of Storytelling and emotional connection. Begin by acknowledging the challenges your customers face. For example, a video about a meal delivery service could start by depicting the frustration of a busy parent struggling to cook a healthy dinner after a long workday.

By focusing on these pain points, you create empathy and resonate with your audience's experiences. Then, showcase how your product or service provides a solution, offering a sense of relief and hope. The meal delivery service video could then transition to showing the ease and convenience of ordering healthy meals, freeing up the parent's time and reducing stress.

Building trust requires more than just stating facts. Incorporate user testimonials, showcasing real people who have benefited from your product or service. Use Authentic Visuals and relatable scenarios that resonate with your target audience. By connecting with viewers on an emotional level and demonstrating genuine solutions, you build trust and establish a deeper connection with your brand.

Branding Your Launch Video

Explainer videos can effectively communicate your brand identity and values by carefully crafting visual elements and storytelling that align with your brand's personality and message. Every visual element, from the color palette and font choices to the Animation Style and music, should reflect your brand's essence.

For example, a brand focused on innovation might use a vibrant color scheme, dynamic animations, and futuristic imagery. A company emphasizing sustainability could opt for earthy tones, natural imagery, and a calming soundtrack. Integrate your brand's story and values into the video narrative. If your company has a strong social mission, weave it into the storyline to showcase your commitment.

Consistency is key. Ensure that the visual language and Messaging in your explainer video align with your overall brand guidelines. By creating a cohesive and memorable brand experience, you strengthen brand recognition and build a deeper connection with your target audience.

Onboarding Made Easy with Explainer Videos

Explainer videos can be invaluable tools for guiding customers through the Onboarding process for new features and updates. Think of them as virtual guides, walking viewers through the steps of using the new feature and highlighting its key functionalities and benefits.

Instead of relying solely on text-based tutorials, use screen recordings, animations, and visual cues to demonstrate how the new feature works. Break down complex processes into simple, easy-to-follow steps. For example, a video introducing a new feature in a photo editing app could show each step of the editing process, highlighting specific tools and their functions.

Use clear, concise, and jargon-free language that is easy for everyone to understand. Consider adding voiceovers to provide further clarity and guidance. By providing visual demonstrations and step-by-step instructions, you ensure that customers can easily grasp the new feature and integrate it into their workflow, leading to a smoother and more positive user experience.

Empowering Customers with Explainer Videos

Explainer videos can be seamlessly integrated into your customer self-service strategy, providing readily accessible information and support resources that empower customers and reduce the need for direct support interactions. Create a library of explainer videos covering common questions, troubleshooting tips, and product features.

Embed these videos within your knowledge base articles, FAQs, and even within your product interface (e.g., in-app tutorials). Ensure that your videos are easily searchable within your self-service portal, allowing customers to quickly find the information they need. Use clear and concise titles and descriptions that accurately reflect the video's content.

Track video views and engagement metrics to measure the effectiveness of your self-service strategy. Gather customer feedback on the helpfulness of the videos and identify areas for improvement. By providing readily accessible and informative explainer videos, you empower customers to solve problems independently, leading to increased customer satisfaction and reduced support costs.

Captivate Your Audience with Explainer Videos

Explainer videos are a powerful tool for introducing new products or services to the market, capturing audience attention and generating excitement. Start by clearly identifying your target audience and tailoring your message to resonate with their specific needs and interests.

Highlight the key features and benefits of your product or service, focusing on how it solves a problem or fulfills a need for your target audience. Use compelling visuals, engaging storytelling, and a Clear Call to Action to encourage viewers to learn more or make a purchase.

Consider creating different versions of your explainer video for various platforms and marketing channels. A shorter, more visually-driven version might be ideal for social media, while a longer, more detailed version could be used on your website or landing page. By effectively showcasing your new offering through engaging explainer videos, you can generate buzz, build anticipation, and drive early adoption.

Boosting Sales with Limited-Time Offers

Explainer videos can be highly effective in promoting limited-time offers or special promotions, creating a sense of urgency and encouraging viewers to take immediate action. Start by clearly highlighting the details of the offer, including the discount, timeframe, and any special conditions.

Use visuals and animations to emphasize the value and benefits of the offer. For example, you could use a countdown timer to visually represent the limited-time nature of the promotion. Incorporate Testimonials or social proof to build trust and credibility.

End your video with a strong call to action, urging viewers to take advantage of the offer before it expires. Provide clear instructions on how to redeem the offer, whether it's through a website link, discount code, or other means. By creating a compelling and informative explainer video, you can effectively Drive Conversions and maximize the impact of your limited-time promotions.

Case Study: GoDaddy's "GoDaddy Guides" Video Series

Objective: GoDaddy, a leading domain registrar and web hosting company, aimed to increase user engagement and adoption of its new website builder feature, GoDaddy Websites + Marketing.

Strategy: GoDaddy launched a series of explainer videos called GoDaddy Guides featuring real business owners using the new website builder. These videos showcased the ease of use and benefits of the platform, addressing common pain points and providing practical tips.

Results:

• Video Views: The GoDaddy Guides series garnered over 1 million views across various platforms.
• Website Builder Sign-Ups: GoDaddy saw a significant increase in website builder sign-ups, with a 20% rise in the first quarter after the video series launch.
• Customer Satisfaction: Customer satisfaction surveys revealed a positive impact, with a 15% increase in user satisfaction with the website builder feature.

Key Takeaways: GoDaddy's success highlights the power of using relatable, real-life examples to connect with audiences and drive engagement. By showcasing the practical benefits of their new feature through video, GoDaddy effectively addressed user concerns and fostered trust, leading to increased adoption and positive customer sentiment.

Case Study: Slack's "Work Smarter" Video Style Guide

Objective:

Slack, a workplace communication platform, aimed to create a consistent and engaging video style guide for its feature Explainer Videos.

Strategy:

Slack developed a comprehensive video style guide outlining specific visual elements, animation techniques, and voiceover styles to ensure consistency across all Explainer Videos. This guide provided clear guidelines for video creators, ensuring a cohesive and professional brand experience.

Results:

• Improved Brand Consistency: The video style guide resulted in a more consistent and recognizable brand aesthetic across all feature Explainer Videos, enhancing brand recognition and user trust.
• Increased User Engagement: The consistent visual style and engaging animation techniques contributed to a 15% increase in average watch time for feature Explainer Videos, indicating a more engaging and enjoyable user experience.
• Enhanced User Understanding: The clear and concise visual language facilitated a better understanding of complex features, leading to a 10% decrease in customer support inquiries related to feature functionality.

Key Takeaways: Slack's video style guide demonstrates the importance of establishing clear visual guidelines for video content. By creating a consistent and engaging style, Slack effectively enhanced brand recognition, increased user engagement, and improved user understanding, ultimately contributing to a more positive user experience.

Case Study: Airbnb's "Experiences" Video Collaboration

Objective:

Airbnb, a travel booking platform, aimed to promote its Experiences feature, offering unique local activities and tours, through engaging video content.

Strategy:

Airbnb collaborated with independent video creators to produce a series of short, immersive videos showcasing the diverse range of Experiences available on the platform. These videos featured stunning visuals, Authentic Storytelling, and engaging narratives, highlighting the unique and memorable experiences offered.

Results:

• Increased Experiences Bookings: The video series contributed to a 20% increase in bookings for Experiences on the platform, demonstrating the effectiveness of video in driving user action and promoting specific features.
• Enhanced Brand Perception: The collaboration with independent creators fostered a sense of authenticity and creativity, enhancing Airbnb's brand perception and attracting a wider audience.
• Improved User Engagement: The visually appealing and engaging videos contributed to a 15% increase in overall user engagement on the platform, with users spending more time exploring Experiences and planning their trips.

Key Takeaways: Airbnb's collaboration with video creators highlights the power of partnering with external talent to create engaging and authentic content. By leveraging the expertise of independent creators, Airbnb effectively promoted its Experiences feature, enhanced brand perception, and increased user engagement, ultimately contributing to a more successful and impactful marketing campaign.

How feature explainer video examples are curated?

We dove deep into feature explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic feature explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and strength of the value proposition communicated.
7.Problem/Solution Fit Determining how effectively the video showcases the solution to a specific problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Feature explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.