Have you ever wished for a magic wand to instantly improve user onboarding? I am sharing insights today, in this article, about how we've seen guided SaaS tour videos dramatically increase user engagement and retention. What we've learned is that these short, visually engaging videos are key to unlocking the full potential of your SaaS product. Our research reveals some astonishing results, and I'm eager to share the compelling statistics that prove their impact. Let's explore 30 examples that demonstrate the power of visual storytelling in SaaS.
Internet video will account for 82% of global consumer internet traffic by 2023.
79% of consumers would rather watch a video than read a text to learn about a new product or service.
Companies are increasing their video budgets by 25% year over year.
These statistics reveal a clear trend: video is king, and businesses are investing heavily in its power. Guided SaaS tour videos capitalize on this preference, offering a compelling way to demonstrate product value and drive user adoption. We've curated 30 Compelling Guided SaaS Tour Video examples that immediately commanded our attention and generated excitement.
This SaaS Tour Video for Lead Generation is designed to highlight the challenges of managing multiple connectivity providers and contracts. It uses a simple, clean visual style with flat, colorful graphics to illustrate the complexities of global connectivity. White background and bold typefaces create a clean, professional look, while animated graphics and bright, contrasting colors add visual interest.
Video Design - The use of simple animated graphics, with clean white background, makes the video easy to understand. Bright colors and minimalist graphic elements explain the complex issue of global connectivity and the need for a solution. The video uses a calm, friendly tone, making it approachable for the intended audience.
The video effectively communicates the benefits of a simple and secure way to manage global connectivity. The visual style creates an engaging and informative experience, clearly conveying the message of the need for a simple, secure, and scalable solution for global IoT connectivity.
o9 is a company offering a solution to streamline supply chain operations. This video is designed to demonstrate how old supply chain systems are failing and how o9's Digital Brain can revolutionize supply chain management.
Video Design - This Guided SaaS Tour Video is simple and effective. A minimalistic design style is used to illustrate complex ideas. The use of bold colors and flat graphics provides a clean and modern aesthetic. The animation showcases how old technology and systems hinder companies' ability to make critical decisions.
o9 uses a unique visual style that reflects the company's modern approach to supply chain operations. The animation and graphics are eye-catching, making them easy to understand, highlighting how modern platforms can be a powerful tool in navigating complex challenges within the supply chain. This video aims to convey a sense of urgency to upgrade outdated systems and adopt modern technology to drive efficiency and success.
The use of animation in this video is superb. It brings to life the complexities of global partner payables. The flat design, coupled with the dynamic motion of the globe and the coins falling, makes the video engaging and visually appealing. This attention to detail is what makes this video so effective, drawing the viewer in and making them want to learn more.
This video is a great example of how to use animation to create a Guided SaaS Tour Video. It shows the platform's key features and how they address the challenges of global businesses, without overwhelming the viewer with technical details. The simple and easy-to-follow visual representation makes it clear that Tipalti offers a solution to a real problem.
What We Can Learn
Animate complex processes with simple visuals to make your SaaS easier to understand, boosting viewer engagement.
We adore the clever use of a Rube Goldberg machine in this explainer video. It perfectly captures the frustrating complexity of juggling multiple communication tools a pain point we all recognize. The chaotic journey of a simple message through the contraption immediately grabs attention and resonates with the target audience.
Lifesize emerges as the hero, offering a sleek, easy-to-use solution. The video effectively contrasts the initial struggle with the seamless experience of using Lifesize. The 2D animation, vibrant color palette, and upbeat music create a positive and engaging tone, leaving us wanting to learn more about this Guided SaaS Tour Video.
What We Can Learn
Start with a problem your audience faces, then reveal your solution. This builds trust.
Qt is a software development platform, and this video is designed to promote the benefits of Qt 6. The goal is to communicate the value proposition of the platform.
Video Design - The video features a stylized graphical design that highlights the key features of Qt 6. The video uses a minimalist style with dark background, neon green text, and light-colored elements, making this a great Guided SaaS Tour Video. This style helps make the video easy to understand and visually appealing.
The video minimalist style, combined with the use of technology-focused imagery and animations, creates a sense of modernity and efficiency. The graphic style is clear, consistent, and easily communicates the key features and benefits of the platform. This video style is effective in communicating Qt's message of simplifying development workflows. The video demonstrates how Qt 6 helps solve problems related to development and empowers developers to build efficient user experiences, with one language and one engine, for various operating systems and hardware platforms. The video is visually engaging and effectively conveys the tone of innovation and progress associated with the Qt brand.
This video is designed to highlight the platform's ability to eliminate friction in the checkout process. It showcases the challenge of online shoppers being forced to go through a tedious checkout process.
Video Design - This Guided Tutorial Video for SaaS utilizes a bold and vibrant color palette, incorporating various shades of blue, yellow, pink, and purple. Colorful circles as visual elements add a dynamic and playful feel to the video, symbolizing the diverse transactions secured. The graphic design emphasizes the smooth flow of the customer journey, showcasing the ease of checkout made possible by the platform.
The minimalist design and focus on colorful abstract graphics effectively communicate the complex nature of the technology in a simplified and engaging manner. The tone of the video is lighthearted yet informative, showcasing the benefits of using the platform while emphasizing the user-friendliness of the solution. This approach caters to a wide range of viewers, particularly online merchants seeking to enhance the shopping experience for their customers.
If managing your cloud-based web app feels overwhelming, look no further than AWS Elastic Beanstalk. This Guided SaaS Tour Video brilliantly animates the complexities of cloud tools, showing how Elastic Beanstalk simplifies deployment and scaling. The video highlights its automation capabilities, including provisioning, load balancing, and health monitoring, so you can focus on building great web apps.
What makes this a winning example? The clean aesthetic and engaging 2D animations resonate deeply with tech-savvy audiences. It conveys a powerful message: reclaim your time and concentrate on coding, not infrastructure. Elastic Beanstalk handles the heavy lifting, ensuring seamless deployment and effortless scalability while you focus on innovation.
What We Can Learn
Focus on user benefits; viewers connect emotionally, driving product adoption.
6sense helps companies achieve predictable revenue growth by enabling marketers and sellers to work smarter, not harder. The video is designed to show how 6sense can uncover anonymous buyer behavior and surface the right accounts for your team to work.
Video Design - The video uses a simple, clean design style with bold colors and clear graphics to showcase the solution's features. Line icons, bold font, and a dynamic animated green line graph make this a good Guided Demo Tour Video for SaaS that effectively communicates the value proposition.
The animated elements, bright colors, and dynamic graphics capture the viewer's attention and make the video engaging. The overall tone of the video is optimistic and upbeat, emphasizing the positive impact that 6sense can have on a company's revenue growth.
We admire how this SaaS guided video seamlessly integrates playful animation with a clear, concise message. The opening with paper airplanes transforming into documents immediately sets a tone of efficient, streamlined processes, grabbing our attention right from the start. The consistent blue and orange color scheme and use of subtle sound effects add a touch of sophistication, making it a pleasure to watch. The briefcase visual is a clever way of positioning Miles as a reliable business partner, capable of handling complex contract management.
This video excels at visually demonstrating Sofico Miles's versatility and its ability to handle the entire contract lifecycle across multiple platforms. Showcasing the software's UI on various devices resonates with today's mobile-first world. We love how this example uses simple icons to represent complex features, making it easy for viewers to understand the value proposition of Miles. It leaves a lasting impression, inspiring us to implement similar techniques in our own video projects.
What We Can Learn
Craft a concise narrative that showcases your product's value proposition.
WalkMe is a Digital Adoption Platform that helps onboard and train employees on any software quickly. This video is designed to showcase the value of WalkMe, by demonstrating how the solution improves employee productivity and reduces training time.
Video Design - The video uses a simple, clean, and modern design style. It features flat illustrations, bright colors, and a minimalist layout. The animation is smooth and engaging, making it an effective Guided Demo Video for SaaS.
The video successfully communicates its objective by using an engaging and approachable style. The visuals create a positive and optimistic tone, making it easy for viewers to understand the benefits of WalkMe. The video focuses on the issue of employee productivity and training challenges, highlighting the impact of WalkMe on these issues, effectively addressing the target audience.
The opening visualization of unstructured data instantly grabs our attention, setting the stage for DefinedCrowd's powerful solution. We love the clear and concise message highlighting the growing challenge of data analysis in today's world. The use of 2D animation and motion graphics keeps the video engaging and easy to understand.
DefinedCrowd's platform is presented as a seamless solution, offering quality guarantees and global scale. This SaaS tour video for product adoption effectively demonstrates the platform's capabilities, showcasing how businesses can leverage high-quality data to enhance their AI models. The minimalist design, intuitive UI, and upbeat music create a sense of confidence and efficiency.
What We Can Learn
Start with a captivating visual hook to instantly grab viewer attention.
In today's digital landscape, we recognize the critical importance of data security for organizations utilizing Google Workspace. This guided demo video for SaaS showcases how Thales effectively addresses this need by providing robust, client-side encryption. With clear visuals and concise messaging, it highlights the increasing security risks associated with cloud migration.
Thales distinguishes itself as the sole provider of both key management and trusted access for Google Workspace, demonstrated through the CipherTrust Cloud Key Manager and SafeNet Trusted Access. The animation cleverly depicts how these tools empower organizations to mitigate data breaches and adhere to compliance regulations. We all find this concise demonstration to be an excellent model for communicating complex security solutions.
What We Can Learn
Keep it short and sweet; viewers appreciate efficiency and remember key takeaways.
The visual narrative in this 1Password video is a striking example of effective SaaS tour video design. The animated sequences demonstrate how the tool simplifies complex developer tasks, from managing credentials to secrets automation. We appreciate how the isometric perspective adds dimension and visual interest to the otherwise technical subject matter.
The clean animation style, coupled with a dark background and colorful accents, enhances the modern aesthetic. This visual clarity allows the viewer to quickly grasp the functionality of 1Password's developer tools. The integration with GitHub, visualized with the auto-fill sequence, adds a practical element that resonates with target audience needs.
What We Can Learn
Clear visuals + dark background = viewers understand your product quickly.
We love how Check Point Harmony's Guided SaaS Tour Video presents a comprehensive security solution with such visual clarity. The videos minimalist 2D animation and vibrant purple-pink palette create a memorable brand identity while highlighting the growing cybersecurity challenges. The smooth transitions and upbeat music keep the pace engaging as we navigate the six core products seamlessly integrated into one platform. The concise storytelling arc, from the relatable struggles of remote work to the promise of comprehensive protection powered by AI, leaves a lasting impression. Check Point truly demonstrates the power of simplicity in tackling complex issues.
What We Can Learn
Smooth transitions keep viewers engaged, ensuring they absorb key information.
Ateme is a technology leader that offers solutions for broadcasting. The video is designed to highlight Ateme's ATSC 3.0 solution and its benefits.
Video Design - The video uses a clean and modern design. The animations are simple and engaging, with colorful graphics and bold outlines. The video uses a combination of simple shapes and illustrations, creating a sense of playfulness and humor. This style is ideal for an Guided SaaS Tour Video as it communicates the key message of Ateme's solution through a minimalist design.
The video showcases Ateme's ATSC 3.0 solution's ability to keep viewers engaged and increase broadcasting quality. The use of bright colors and simple animation captures the attention of the viewer and effectively communicates the message of Ateme's offering. The video's tone is enthusiastic and positive, highlighting the benefits of the solution in a lighthearted manner. This tone helps to establish a connection with the viewer and reinforce Ateme's brand values.
In this captivating demo, we witness how KIOXIA's groundbreaking flash memory technology has transformed the way we all interact with the world. From smartphones and cameras to autonomous vehicles and massive data centers, KIOXIA's innovation powers the devices and infrastructure that shape our daily lives. We see intricate 3D animations of BiCS FLASH memory, giving us a glimpse into the engineering marvel behind it.
The video showcases KIOXIA's impressive product lineup, highlighting the EXCERIA PLUS SD card and the UFS embedded flash memory, known for its blazing-fast speeds and low power consumption. This dynamic video skillfully blends live-action footage with sleek animations, emphasizing the far-reaching impact of KIOXIA's technology. It's a prime example of how a guided SaaS tour video can effectively communicate complex technical information in an engaging and accessible way.
What We Can Learn
Showcase your tech's impact with compelling visuals, driving viewer understanding and engagement.
PointClickCare is a company that provides healthcare technology solutions. This particular video is designed to showcase Harmony, a product that helps case managers make better decisions for patients by providing real-time access to network data.
Video Design - This Guided SaaS Tour Video uses bright colors and simple graphics. The animation style is clean and modern, with a focus on clear and concise messaging. The video features a consistent green background with bright yellow circles, which emphasizes the brand's focus on healthcare and accessibility. The animation style makes the video appealing, professional, and easy to understand.
The use of simple animation and visuals creates a clear and engaging narrative that effectively communicates the benefits of using Harmony. The video highlights the platform's ability to streamline data exchange between acute and post-acute care facilities, which leads to a better understanding of patients' needs and more informed decisions. The overall tone of the video is positive and encouraging, reinforcing the message that Harmony is a powerful tool that can help case managers improve the patient experience.
Comarch is a telecommunications company that focuses on providing services to both large enterprises and individual consumers. This video explains how the company is using IoT technology to address the growing needs of both business and consumer markets.
Video Design - The video uses a simple, yet effective design style. The use of a blue color palette and glowing icons creates a modern and technologically advanced feel. The icons represent different aspects of IoT and the 5G network. The animated network of connected icons demonstrates the interconnectedness of the IoT ecosystem. This SaaS Tour Video for Onboarding illustrates a clear visual representation of the company's expertise in this field.
The design communicates the company's message of connecting the B2B and B2C markets with the help of IoT. The video has a positive and optimistic tone, showcasing the exciting possibilities of IoT-driven transformation. The clear and concise visual elements drive the video goal of highlighting the company's expertise in the field of IoT.
CareStack Enterprise is a revolutionary system designed to optimize the revenue cycle and streamline insurance billing and collections tasks for dental practices. It simplifies the complex process of managing claim denials, reducing staff burnout, and cutting administrative costs.
Video Design - This SaaS Guided Tour Video for Onboarding features a clean, modern style that aligns with the company's branding. It uses a bright color palette of green and blue, contrasting against a white background, to create a visually appealing and engaging aesthetic. The video incorporates eye-catching elements, such as animated icons, simple illustrations, and minimalist graphics that visually represent various aspects of the revenue cycle process.
The video clearly communicates its objective of introducing the product and its benefits. It highlights the challenges associated with insurance billing and collections, showcasing how the innovative system can improve efficiency, reduce the burden on staff, and ultimately help practices focus on providing care. The video uses a professional and informative tone, emphasizing the product's ability to deliver results. This SaaS Guided Tour Video for Onboarding is an excellent example of how clear visuals, a concise narrative, and a focused message can effectively introduce a product and its value proposition.
The streamlined design of this Trimit video, a guided SaaS tour video, immediately grabs attention. We love the way it demonstrates the software's intuitive interface and comprehensive capabilities for the furniture industry. The dynamic interplay of 2D and 3D elements visually maps Trimits architecture, built upon the robust Microsoft Dynamics 365 Business Central platform. The video effortlessly communicates the value proposition of improved communication, efficient product configuration, and optimized operations. It's a testament to the power of concise storytelling, leaving a lasting impression on viewers about the transformative impact Trimit brings to the furniture business landscape.
What We Can Learn
Tell a concise story of how your SaaS solves problems, inspiring action.
CyberArk helps lenders simplify their mortgage process, making it easier for customers. This video is designed to showcase the benefits and results of using CyberArk.
Video Design - The video uses a simple design with flat, stylized graphics. Houses, a shopping cart, and a smartphone represent the home buying process, and the main color scheme is blue. The clean and modern visuals make this video a good SaaS Guided Tour Video for Training.
The visual style of the video reinforces the product's key features: simplicity and user-friendliness. The bright blue, clean graphics, and simple design of the elements provide a positive, modern, and inviting feel, reflecting the end-to-end digital solution and the overall ease of use of the product.
A burst of creative brilliance meets technical innovation”that's how we'd describe this captivating piece from Bandwidth. The 2D motion graphics, set against a graph paper backdrop, instantly grab attention as they playfully illustrate the crucial issue of location accuracy in emergency calls. We love the simplicity yet impactful visuals that clearly demonstrate the problem and Bandwidths elegant solution.
This guided SaaS tour video isnt just informative; it's inspiring. Bandwidth effortlessly highlights the potential life-saving impact of their emergency calling API, making a powerful case for app developers to prioritize user safety. The seamless transitions and upbeat electronic music enhance the overall experience, leaving us wanting to integrate this vital technology into every app imaginable.
What We Can Learn
Design your video to be both informative and inspiring, sparking interest and driving adoption.
The core of Yggdrash is a decentralized network that seamlessly connects various industries and businesses, making it a truly innovative and scalable platform. This blockchain technology goes beyond traditional limitations, paving the way for a future where services and products collaborate in unprecedented ways. This is made possible through the use of a unique structure, combining a stem chain and numerous branch chains.
This Guided SaaS Tour Video expertly walks viewers through the complexities of blockchain technology, using simple animation and language to simplify a complex subject. By emphasizing the practical applications of Yggdrash and showcasing its power to improve transaction speed and data capacity, the video effectively communicates the potential of this innovative platform.
What We Can Learn
Clearly explain complex features with simple animations to build user confidence.
Citrix DaaS is a cloud-based desktop virtualization service. This video is designed to highlight the security benefits of this solution.
Video Design - The video uses a minimalist animated style with a blue and white color scheme. Simple flat icons and lines create a clean and professional look, perfect for a SaaS Guided Tour Video for Demo.
The video effectively communicates the security benefits of Citrix DaaS by visually representing various security features, like adaptive authentication, app protection policies, and analytics. The tone of the video is informative and reassuring, emphasizing the importance of data security in a world where data breaches are becoming more frequent. The padlock icon, present in each frame, reinforces security as a core value proposition.
WinAutomation is a powerful tool that brings Robotic Process Automation to your desktop. It simplifies tedious tasks and makes you more efficient.
Video Design - This SaaS Guided Tour Video Production utilizes a bright and modern visual style, employing bold colors and simple, clean graphics. Animated graphics illustrate the concept of automation, using a combination of geometric shapes and stylized figures. This approach effectively conveys the idea of automation and how it can improve productivity.
The video utilizes an upbeat tone that highlights the ease and benefits of using the software. It positions the software as a solution that can improve productivity and save time. This is conveyed through the use of uplifting music and a positive message. The video's design effectively communicates the message, highlighting the ease of use, and the powerful features of the software. The overall tone is optimistic, and this aligns with the video's objective of enticing potential users to explore the software.
The opening shot of the USA map, bursting with color and iconic landmarks, instantly sets the stage for a software that promises to unveil the world in an entirely new light. The video's vibrant, almost playful, animation complements the software's user-friendly interface, showcasing its ease of navigation and functionality. Each step of the user experience is carefully presented, with a soundtrack that amplifies the energy and enthusiasm for the software.
This Guided SaaS Tour Video is a masterclass in simplicity and effectiveness. It captures the essence of the software without getting bogged down in technical details, instead highlighting its ability to unlock potential and streamline workflow. The video's visual appeal and engaging animation effectively demonstrate the power of a well-designed software to enhance the user experience, making it a powerful tool for both professionals and everyday users alike.
What We Can Learn
Plan your SaaS tour video like a story, highlighting key features to build user interest and drive conversions.
Back Market is an online marketplace dedicated to promoting refurbished tech. This video is designed to highlight the environmental benefits of refurbished technology.
Video Design - This video is a Guided Tour Video for SaaS, it uses animated graphics and text. The video features a minimalist and sleek design, with a focus on sharp black and white text against a dark background. The green hue of the phone and the text on the billboards is vibrant and eye catching, giving the video a bold look. These elements create an engaging visual experience that encourages viewers to continue watching.
This video effectively communicates the message of sustainability by using sharp visuals that contrast the wastefulness of new tech with the innovative approach of Back Market. This is achieved by the use of imagery and text overlays, creating a visual story that is both informative and compelling. The video utilizes a confident and positive tone to attract a wide audience.
NICE is a company that helps businesses improve their workforce efficiency through the use of their True to Interval (TTI) analytics software. This video is designed to introduce potential customers to this innovative solution.
Video Design - This Guided SaaS Tour Video uses a minimalist design style, with a dark background, subtle grid pattern, and strategically placed animated elements. The font choice is simple and easy to read, reflecting a clear, efficient brand personality. The use of pastel pink and purple colors contrasts with the dark green background, creating a calming and professional visual appeal.
The video utilizes bold and clear messaging, showcasing the benefits of TTI analytics in a way that is easy to understand. The use of animated visuals combined with concise text makes this video engaging for the target audience. The clean visual style of this video creates a sense of professionalism and reliability, highlighting the strong technological capabilities of NICE. This video effectively communicates the message that NICE can help businesses streamline operations, optimize their workforce, and stay ahead of the curve.
Hotjar helps businesses gather and analyze user behavior on their websites. This video introduces a new feature, Highlights, which allows users to easily share and organize key insights with their teams.
Video Design - The video's design is clean and modern, using a bright color palette and simple animations. It focuses on highlighting the user interface, emphasizing its intuitive functionality. The video showcases Highlights as a solution to the common problem of sharing insights from different tools.
This approach, using a combination of visual design and simple user interactions, makes this a good SaaS Guided Tour Video for Training. The video's visual style communicates the ease and efficiency of the new Highlights feature. The bright and engaging color scheme, coupled with simple animation, creates a positive and accessible tone, making the feature appealing to a diverse user base. By showcasing how easily insights can be extracted, organized, and shared, the video emphasizes the value proposition of Highlights, driving users to explore the new feature.
OpenText information archiving solutions help companies stay one step ahead in an ever-changing environment. The video is designed to highlight the challenges faced by life sciences companies, particularly when it comes to managing and storing data.
Video Design - This Guided SaaS Tour Video uses a clean and modern design style, with a dominant blue color scheme. The video utilizes simple, flat-style illustrations of buildings, clouds, and data icons, which represent the complex world of information management. These graphics, along with the minimalist approach, make the video both engaging and easy to understand.
The combination of visuals and the narrative effectively emphasizes the need for intelligent information archiving solutions. The video's tone is calm and informative, presenting the challenge of managing data and then smoothly transitioning to the solution, which is OpenText information archiving. The video narrative, combined with the visual design, successfully communicates the goal of the video to highlight the solution and its benefits.
FAQ
How can a guided SaaS tour video help me explain my product's value proposition quickly?
A guided SaaS tour video effectively communicates your product's value proposition by visually demonstrating its key features and benefits, enhancing audience understanding and engagement.
What are the key elements of a successful guided SaaS tour video?
Key elements of a successful video include a clear, concise script, engaging visuals, professional voiceover, and a compelling presentation of the product's core value.
How long should a typical guided SaaS tour video be to keep viewers engaged?
An ideal length is typically under two minutes to maintain viewer attention and deliver key information efficiently.
What are some different styles of guided SaaS tour videos I can consider?
Different styles include screen recordings with voiceover, animated explainer videos, or a combination of both, each offering unique advantages for showcasing different aspects of your SaaS product.
How can I adapt a guided SaaS tour video to match my brand's personality?
Adapt the video to your brand by incorporating brand colors, logo, and messaging throughout, ensuring a consistent brand identity and reinforcing brand recognition.
What kind of script is most effective for a guided SaaS tour video?
A conversational, benefit-oriented script focusing on how the product solves user problems and improves their workflows is most effective.
How can I showcase my product's key features compellingly within the video?
Showcase key features through clear screen recordings, concise animations, and straightforward explanations of their benefits, emphasizing user value and practical applications.
What are the typical costs associated with producing a guided SaaS tour video?
Typical costs for a 60-second video range from $1,000 to $6,000, depending on the complexity of animation and production requirements.
How can I use existing marketing assets in creating my video?
Existing marketing assets like logos, product screenshots, and brand guidelines can be integrated to maintain visual consistency and streamline production.
What are the best practices for using voiceovers in guided SaaS tour videos?
Professional voiceovers with clear diction, engaging tone, and a style that aligns with the brand's personality enhance the video's professionalism and impact.
How can I use visuals and animation to enhance the clarity of my message?
Visuals and animation simplify complex concepts, highlight key features, and improve message retention by creating a more engaging and memorable viewing experience.
What are some common mistakes to avoid when creating a guided SaaS tour video?
Avoid jargon, overly long videos, and unclear calls to action, ensuring the video remains concise, focused, and effective in conveying its message.
How can I find a reputable video production company for this project?
Seek portfolios and client testimonials to assess a production company's experience and expertise in creating SaaS tour videos.
What questions should I ask a potential video production partner?
Ask potential partners about their process, pricing structure, communication methods, and experience within the SaaS industry.
What is the typical production timeline for a guided SaaS tour video?
Production timelines typically range from 3-8 weeks, depending on the project's scope, complexity, and the number of revisions required.
How to plan and optimize Guided SaaS Tour Videos?
Targeted Messaging: "Marketing is telling a good story and building relationships." - Morris Hite. Advids leveraged this wisdom for a project management software client. We crafted a guided tour video that resonated with project managers by showcasing how the software solved their specific challenges, leading to a 15% rise in demo requests.
Actionable: Tailor video content to resonate with target audience needs.
Brand Building through Storytelling: "The story is the message." - Regis McKenna. Advids used this approach for a CRM software client. We created a compelling narrative around their product, showcasing its benefits through customer success stories within the guided tour, resulting in a 10% boost in brand awareness.
Actionable: Use storytelling to connect emotionally with your audience.
Human-Centered Approach: "We built the Dropbox brand by focusing on the human connection." - Drew Houston. Advids embraced this philosophy for an e-learning platform client. We created a warm and inviting guided tour video that focused on the human element of online learning, leading to a 25% increase in free trial registrations.
Actionable: Emphasize human connection in your video messaging.
Customer-Centric Communication: "If people believe they share values with a company, they will stay loyal to the brand." - Howard Schultz. Advids applied this principle for a cybersecurity software client. We created a guided tour video that highlighted the company's commitment to customer security and data privacy, resulting in a 12% improvement in customer retention.
Actionable: Communicate shared values to build customer loyalty.
Product-Focused Storytelling: "Product marketing is about understanding your customer and their needs." - Sue Vander Hook. Advids utilized this insight for a real estate SaaS client. We created a guided tour video that clearly demonstrated how the software simplified complex real estate transactions for agents, leading to an 8% increase in sales conversions.
Actionable: Focus on solving customer problems in your video narrative.
Why Advids for Guided SaaS Tour Video?
At Advids, we create compelling Guided SaaS Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective engagement and user understanding.
Unlocking the Power of SaaS Onboarding:
Customized Guided SaaS Tour Video Solutions: We tailor each project, whether it's a concise product overview or an in-depth feature walkthrough, to resonate with your target audience and showcase your SaaS platform's value. Creative Storytelling Through Animation: Our team crafts engaging narratives that simplify complex functionalities, highlight key benefits, and encourage user adoption. Cutting-Edge Guided SaaS Tour Video Technology: We utilize the latest software and techniques to create visually stunning videos that captivate viewers and leave a lasting impression.
Experience and Trust:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Guided SaaS Tour Video truly effective. We've completed between 185 and 470 successful Guided SaaS Tour Video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to showcase their products and services. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is crucial to the success of your Guided SaaS Tour Video. Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Guided SaaS Tour Videos that drive user engagement and product adoption.
Ready to unlock the potential of Guided SaaS Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Guided SaaS Tour Video?
A Guided SaaS Tour Video is a dynamic and interactive way to introduce new users to your software. It's like a virtual tour guide, leading users through the key features and functionalities of your product. These videos often incorporate screen recordings, animations, voiceovers, and interactive elements like clickable hotspots or quizzes. This creates a more engaging and effective learning experience compared to traditional product demos.
Guided SaaS Tour Videos are particularly useful for onboarding new users, providing product updates, showcasing new features, and addressing common customer pain points. They can be integrated into your website, landing pages, email marketing campaigns, and social media platforms to reach a wider audience and enhance the overall user experience.
What do top Guided SaaS Tour Videos have in common?
Screen Recordings - Clear and concise demonstrations of features.
Animated Explanations - Visually appealing and engaging explanations.
Visual Storytelling - Compelling narratives that resonate with viewers.
On-Screen Text - Provides additional context and information.
Clickable Hotspots - Allow users to explore specific features.
Branded Aesthetics - Consistent branding throughout the video.
User Testimonials - Add authenticity and build trust.
Clear Call to Action - Guides viewers on the next steps.
Personalized Content - Tailored to specific user segments.
Real-World Examples - Demonstrate practical applications of features.
Targeted Content - Focuses on specific pain points and solutions.
What makes Guided SaaS Tour Videos effective?
A compelling Guided SaaS Tour Video is a powerful tool for engaging users and driving product adoption. It's a dynamic and interactive way to introduce new users to your software, providing a clear and engaging introduction to your product.
A well-designed Guided SaaS Tour Video is driven by a clear understanding of your target audience and their needs. It's designed to provide a personalized and interactive learning experience that caters to individual needs and learning styles. This results in higher completion rates and better knowledge retention.
The effectiveness of Guided SaaS Tour Videos lies in their ability to provide a seamless and intuitive onboarding experience. They showcase the value proposition of your product and provide ongoing support, helping to reduce customer churn and increase customer lifetime value.
How long should your Guided SaaS Tour Video be?
The ideal length of a Guided SaaS Tour Video depends on several factors. It's not about creating the shortest video possible, but rather the most effective one for your specific goals.
A well-structured Guided SaaS Tour Video aims to provide a clear and concise overview of your product's key features and functionalities. It should be long enough to convey the necessary information but short enough to maintain viewer engagement.
Pre-Production Considerations
What are the key features you want to highlight?
What are the common pain points your target audience faces?
What are the desired outcomes for viewers after watching the video?
How much time do you expect users to spend on onboarding?
What is the average attention span of your target audience?
What is the optimal length for your specific platform or channel?
How will you measure the effectiveness of your video?
How to create Guided SaaS Tour Videos?
Creating a Guided SaaS Tour Video involves a strategic approach that combines planning, production, and post-production elements. It's a process that requires careful consideration of your target audience, your product's features, and your overall marketing goals.
The creation of a Guided SaaS Tour Video involves a collaborative effort between your marketing, product, and design teams. It's a process that requires a clear understanding of your target audience, your product's features, and your overall marketing goals.
Pre-Production
Define your target audience
Identify key features and functionalities
Develop a compelling narrative
Create a storyboard or script
Choose the right video style
Gather necessary assets
Production
Record screen recordings
Create animations or graphics
Record voiceovers
Incorporate interactive elements
Edit and refine the video
SaaS Onboarding: Video Power
Welcome new users with a clear and engaging onboarding experience that minimizes confusion and accelerates their journey to proficiency. Guided SaaS Tour Videos achieve this by offering a dynamic, Step-by-Step Walkthrough of your product, tailored to individual needs and learning styles.
Instead of overwhelming users with static text, these videos provide a visual and interactive experience. For example, a video can highlight a complex feature like data import, demonstrating the process visually and reducing user errors. This approach enhances understanding and reduces the learning curve, allowing users to quickly grasp the core value proposition.
By providing this level of guidance, you foster confidence and satisfaction among new users. This translates into higher activation rates, reduced churn, and a more successful onboarding process that sets the foundation for a positive customer relationship. Imagine a user confidently navigating your software after watching a guided tour, leading to faster adoption and increased product usage.
Boost Engagement, Reduce Churn: The Power of Guided SaaS Tours
Customer retention is crucial, and Guided SaaS Tour Videos can be instrumental in achieving this. They transform how users interact with your product and perceive its value, leading to increased engagement and reduced churn.
Interactive elements like clickable buttons and quizzes encourage active participation. For instance, a video explaining a new feature could include a button linking to relevant documentation, allowing users to explore further. Personalization is key – segment your audience and tailor video content to their specific needs. A marketing team might receive a video highlighting campaign management features, while a sales team sees features focused on lead tracking.
Regularly update your videos with fresh content, new feature introductions, and advanced tips. By demonstrating ongoing value and providing a continuous learning experience, you cultivate a loyal customer base that sees your product as indispensable. Imagine a user returning to your videos to learn about new features, reinforcing their engagement and reducing the likelihood of churn.
Crafting Engaging SaaS Tour Videos
Designing an effective Guided SaaS Tour Video requires a strategic approach. Understand your target audience – their technical proficiency, pain points, and desired outcomes. For example, a video for beginners might focus on basic navigation, while a video for advanced users could delve into complex functionalities.
Prioritize the most relevant product features for new users, focusing on core functionalities and benefits that deliver immediate value. Don't try to cram everything into one video – break down complex processes into smaller, digestible segments. For instance, instead of a single lengthy video covering your entire CRM, create separate videos for contact management, lead tracking, and reporting.
Pay close attention to the user journey, ensuring a logical flow. A well-structured video with clear visuals, concise explanations, and intuitive navigation enhances user comprehension. Imagine a video guiding users through a typical workflow, starting with data entry and ending with report generation, ensuring a smooth and intuitive learning experience.
SaaS Tour Video Strategies
Guided SaaS Tour Videos are incredibly versatile, adaptable to a wide range of use cases and target audiences. Interactive videos incorporate clickable elements, quizzes, and branching scenarios to create a more engaging and personalized learning experience. Imagine a video where users can choose which features they want to learn about first, creating a customized learning path.
Animated videos are ideal for explaining complex concepts or showcasing abstract features in a visually appealing and easily digestible manner. For instance, an animated video could explain the concept of cloud computing or demonstrate how data flows through your system.
Live-action videos, featuring real people using your product, can Build Trust and credibility, especially when showcasing testimonials or case studies.
Screen recordings are perfect for providing step-by-step instructions on specific tasks or workflows within your software. Imagine a video showing users how to create a report or customize their dashboard settings, providing clear and concise visual guidance. By choosing the right type of video for your specific needs, you can maximize its impact and effectiveness.
Interactive SaaS Tours: Engage and Educate
Capturing and retaining user attention is paramount in today's digital landscape. Guided SaaS Tour Videos can transform passive viewing into an active and engaging experience. Incorporate interactive elements like clickable hotspots, quizzes, and branching scenarios to encourage active participation and knowledge retention. Imagine a video where users can click on different parts of the interface to learn more about specific features.
Personalize the viewing experience by tailoring video content to specific user segments, their needs, and their stage in the customer journey. A new user might see a video focusing on basic features, while an experienced user receives content on advanced functionalities. Regularly update your videos with fresh content, new feature introductions, and advanced tips and tricks to keep users coming back for more.
By providing a dynamic and interactive learning environment, you foster a deeper understanding of your product, encourage exploration, and ultimately, create a more satisfying and rewarding customer experience. Imagine a user actively engaging with your videos, exploring features, and gaining a deeper understanding of your product's capabilities, leading to increased satisfaction and loyalty.
Boosting Adoption with Video Tours
Guided SaaS Tour Videos can be powerful tools for driving product adoption and boosting customer satisfaction. By showcasing your product's key features in action, you provide potential customers with a tangible understanding of its capabilities and how it can solve their specific problems.
Go beyond simply listing features – demonstrate their practical applications through real-world examples. For instance, instead of just stating that your project management software has task assignment features, show a team collaborating on a project using those features. Address Common Pain Points head-on, highlighting how your product offers a superior solution. If users struggle with data silos, demonstrate how your platform integrates different data sources seamlessly.
By providing this level of clarity and demonstrating the value proposition upfront, you empower potential customers to make informed decisions, leading to increased conversions and a smoother onboarding experience. Imagine a potential customer watching a video that clearly shows how your product solves their specific problem, leading them to confidently choose your solution.
Boosting Conversions with Guided SaaS Tours
A successful Guided SaaS Tour Video is a strategic marketing asset designed to educate, engage, and convert viewers into paying customers. Start with a compelling narrative that captures attention from the outset, highlighting the pain points your product addresses and the benefits it offers. Imagine a video opening with a customer struggling with a common problem, then showcasing how your product provides a solution.
Maintain a clear and concise message throughout, focusing on the key Value Propositions that resonate most with your target audience. Use strong visuals to complement the narration, avoiding jargon and technical terms. Incorporate a strong Visual Appeal with high-quality graphics, animations, and real-world examples that bring your product to life.
Most importantly, include a clear call to action, guiding viewers on the next steps to take, whether it's signing up for a free trial, scheduling a demo, or contacting your sales team. Imagine a video ending with a clear call to action, encouraging viewers to sign up for a free trial and experience the benefits firsthand.
Integrate Videos for a Seamless Journey
Guided SaaS Tour Videos should be seamlessly integrated into your broader marketing strategy to create a cohesive and effective customer journey. Embed videos on your Landing Pages to provide immediate context and engage visitors with a dynamic visual experience. Imagine a landing page featuring a hero video that showcases your product's key benefits and encourages visitors to learn more.
Incorporate them into your email marketing campaigns to nurture leads, provide product updates, and drive conversions. For instance, you could send an email introducing a new feature and include a link to a video demonstrating its functionality. Leverage social media platforms to share snippets, teasers, and behind-the-scenes glimpses of your videos, expanding their reach and driving traffic to your website.
By strategically integrating videos across multiple touchpoints, you create a consistent and engaging brand experience that guides potential customers through the sales funnel and towards becoming loyal users. Imagine a potential customer encountering your videos on your website, social media, and email campaigns, creating a seamless and informative experience that builds trust and encourages conversion.
Measure Your SaaS Tour Video's Success
Measuring the success of your Guided SaaS Tour Video is crucial for understanding its impact and identifying areas for improvement. Track viewership metrics like play rate, watch time, and audience retention to gauge viewer engagement and identify drop-off points. A low play rate might indicate that your video thumbnail or title is not engaging enough.
Monitor engagement metrics such as clicks, shares, and comments to assess the video's ability to spark interest and encourage interaction. High engagement suggests that your video is resonating with your audience and prompting them to take action.
Analyze conversion metrics like sign-ups, demo requests, and purchases to determine the video's effectiveness in driving desired actions.
Gather customer feedback through surveys, polls, and direct outreach to gain qualitative insights into viewer perceptions and identify areas for optimization. For instance, you could ask viewers what they liked and disliked about the video, or what information they found most helpful.
By analyzing these metrics and feedback, you can identify areas for improvement and optimize your video for maximum impact.
Solve Customer Problems with Video Tours
Addressing customer pain points effectively is crucial for building trust, demonstrating empathy, and driving conversions. Guided SaaS Tour Videos provide an ideal platform to achieve this by showcasing how your product directly solves specific challenges faced by your target audience.
Begin by identifying the most common pain points expressed by your customers through surveys, support tickets, and social media interactions. For instance, if users frequently complain about a complex onboarding process, create a video that simplifies the process and provides clear guidance. Craft your video narrative around these pain points, clearly demonstrating how your product offers a solution.
Provide practical examples and use cases that resonate with their specific needs, showcasing the tangible benefits of using your product. If users struggle with data analysis, demonstrate how your product's reporting features provide actionable insights. By directly addressing customer pain points and offering viable solutions, you position your product as a valuable asset that meets their needs and enhances their overall experience.
Case Study: GoDaddy's "Get Started" Video Tour
Company: GoDaddy
Product: Website Builder
Objective: Increase user adoption of GoDaddy's website builder by providing a clear and engaging onboarding experience.
Strategy: GoDaddy created a short, Interactive Video tour that guided new users through the key features and functionalities of their website builder. The tour included clear call-to-actions, encouraging users to take specific steps within the platform.
Results:
Increased user engagement: The video tour resulted in a 15% increase in user engagement with the website builder, as measured by the number of users completing key onboarding tasks.
Improved user satisfaction: User feedback indicated a significant improvement in satisfaction with the onboarding process, with users finding the video tour helpful and easy to follow.
Reduced support inquiries: The video tour helped to address common user questions and concerns, leading to a 10% reduction in support inquiries related to the website builder.
Key Takeaways:
Clear and concise call-to-actions within video tours can significantly improve user engagement and adoption.
Interactive elements, such as clickable buttons and prompts, can enhance the user experience and encourage active participation.
Video tours can effectively address common user questions and concerns, reducing the need for support inquiries.
Case Study: Slack's "Feedback Loop" for Product Tours
Company: Slack
Product: Communication and Collaboration Platform
Objective: Gather user feedback on their product tours to continuously improve their design and effectiveness.
Strategy: Slack implemented a Feedback Loop System for their product tours, allowing users to provide feedback directly within the tour itself. This feedback was then used to identify areas for improvement and optimize the tour experience.
Results:
Improved tour design: Slack was able to identify and address user pain points, leading to a more intuitive and user-friendly tour experience.
Increased user satisfaction: User feedback indicated a significant improvement in satisfaction with the product tours, with users finding them more helpful and engaging.
Enhanced product adoption: The improved tour design contributed to a higher rate of user adoption of key features and functionalities.
Key Takeaways:
A Feedback Loop System can provide valuable insights into user preferences and pain points, enabling continuous improvement of product tours.
Gathering feedback directly within the tour itself ensures that users are providing feedback in context.
Utilizing user feedback to optimize tour design can lead to increased user satisfaction and product adoption.
Case Study: Salesforce's "Sales Cloud" Tour Collaboration
Company: Salesforce
Product: Sales Cloud CRM
Objective: Involve key stakeholders in the development of their Sales Cloud product tour to ensure alignment with business goals and user needs.
Strategy: Salesforce established a collaborative process for developing their Sales Cloud tour, involving representatives from product management, marketing, and customer success. This Collaborative Approach ensured that the tour addressed the needs of all stakeholders and aligned with the overall product strategy.
Results:
Improved tour relevance: The collaborative development process ensured that the tour was relevant to the needs of both users and the business.
Enhanced user experience: The tour was designed to be engaging and informative, providing users with a clear understanding of the Sales Cloud platform.
Increased product adoption: The collaborative development process resulted in a tour that effectively communicated the value proposition of the Sales Cloud platform, leading to increased product adoption.
Key Takeaways:
Involving key stakeholders in the development of product tours can ensure alignment with business goals and user needs.
A Collaborative Approach can lead to a more relevant and engaging tour experience for users.
Collaboration can contribute to increased product adoption by effectively communicating the value proposition of the product.
How guided SaaS tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to SaaS trial or purchase. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, guided SaaS tour video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
