30 Compelling Instructional Video Examples To Drive Conversions

Picture this a killer product launch, but the response is underwhelming. A picture paints a thousand words, but a video paints a million. It's a common struggle, getting your message heard above the din. But there's a tool top companies use to cut through the noise instructional videos. They're not just a fad, they're essential for engagement and conversions in our increasingly video-centric world. Just how powerful are they? The numbers don't lie.

• 71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
• 45% of companies want to create more product videos in 2024.
• Social media video ads generate 12 times more shares compared to traditional image-based ads.

These stats reveal a powerful trend: video is dominating the marketing landscape, and product videos are leading the charge. Instructional videos bridge the gap between information and engagement, transforming complex ideas into digestible, compelling narratives. Let's dive in and explore 30 Eye-catching Instructional Video examples to unlock actionable strategies for boosting your brand's visibility and impact.

1. Cargill 2D Instructional Video

Cargill and DSM have tackled a major pain point - excess sugar consumption - in this captivating instructional video. The animation clearly illustrates the global health issues associated with overindulgence, highlighting a problem shared by many. The video introduces Avansya's EverSweetâ„¢ as a zero-calorie, non-artificial solution, offering a compelling alternative without compromising taste.

What sets this example apart is its engaging visualization of complex information through animation. Instead of relying on statistics alone, the video uses symbolic imagery and relatable scenarios to resonate with viewers. By ending with a focus on global impact, Cargill and DSM position themselves as proactive contributors to well-being, leaving a lasting impression of positive change.

2. CyberArk Instructional Design Video

In today's dynamic business landscape, efficiency is paramount. CyberArk tackles the challenge of privileged security head-on with its Endpoint Privilege Manager (EPM). This instructional video brilliantly visualizes how EPM empowers users with on-demand elevated access while adhering to the principle of least privilege.

The result? Seamless workflows, enhanced operational efficiency, and increased user satisfaction—without compromising critical endpoint security. This is a prime example of how clear visual storytelling can illuminate complex technical solutions.

3. Accenture 3D Isometric Instructional Video - Explain NLP concept simply

This concise instructional video breaks down the concept of NLP with clarity and flair. Using a clever hair salon analogy, it highlights how humans use context to interpret language. The video then showcases how NLP empowers computers to achieve similar contextual understanding, enabling seamless communication between humans and machines.

Accenture's expertise in NLP is subtly displayed through a playful yet informative 3D animation of a robot and a guitar. This visual metaphor cleverly demonstrates how NLP allows virtual assistants to translate complex requests into tangible actions. The video's upbeat music and vibrant colors perfectly complement the minimalist design, creating an engaging and easily digestible learning experience.

4. Amazon Minimal Instructional Video

This Medtronic Instructional Video redefines what a product demo can be. The video transcends mere technical illustration, offering a deep dive into the Space-D system's intricacies. Its ability to showcase the instrument's functionality while maintaining a clear and concise narrative is commendable.

Medtronic doesn't just present a product; it crafts a story of innovation. The video’s sleek design and deliberate pace create a compelling viewing experience, inspiring confidence in the product and the brand's commitment to precision and efficiency. The smooth transitions and visual clarity in this Instructional Video set a benchmark for medical device demonstrations.

5. OpenText

Imagine a world where customer support feels less like a chore and more like a conversation. OpenText's Aviator chatbot makes this a reality, as showcased in this captivating instructional video. By opening with scenes of exasperated users grappling with a traditional chatbot, the video instantly resonates with viewers who've experienced similar frustrations.

The narrative then shifts to highlight Aviator, a sophisticated AI-powered solution. The video smartly uses a clean, modern aesthetic with a striking blue palette. It emphasizes Aviator’s practical applications through dynamic chat simulations, demonstrating its capacity to address diverse queries with impressive accuracy. The video seamlessly blends 2D and 3D elements—from intuitive chat interfaces to the animated OpenText logo—creating a visual feast.

6. Planning in a Box Simple Instructional Video - Explain benefits concisely

Planning in a Box is a company that provides solutions for collaborative planning in supply chains, leveraging big data and internet of things device feeds. This video is designed to explain the problems with existing security solutions, and introduce Planning in a Box as a solution.

Video Design - The video is a stylized Instructional Video, with a simple and clear layout. The visuals are highly stylized, relying on simple graphics and geometric shapes. The use of color highlights the importance of the key points in the video, as the video moves through its various points, it highlights each of them using a light blue circle.

The video successfully communicates the complex nature of cybersecurity in a modern organization, and Planning in a Box as a solution to the problem. The tone of the video is informative and professional. The video relies on the use of simple, relatable visuals to communicate complex information, and highlights the shortcomings of existing solutions with stylized visuals, with black bugs creeping on the screen, to add a sense of unease.

7. CommentSold 2D Animated Instructional Video

CommentSold is a solution that streamlines selling online. The video is designed to showcase how CommentSold helps automate the sales process, simplifying the way businesses handle orders and inventory.

Video Design - The video utilizes a Instructional Video style. The graphic elements, such as the phone and tablet interfaces, are stylized to be clean and engaging. Bright colors are used throughout, which helps keep the viewer engaged. Animated transitions between scenes, like the visual representation of a sale, keep the content moving. The use of close-ups, specifically hands, provides a sense of human interaction with the app, making it seem user-friendly and intuitive.

The video effectively communicates the value proposition of CommentSold by illustrating how the platform allows businesses to sell across various channels, from social media to a personalized website, all managed from a single source. The tone of the video is approachable and upbeat, highlighting the ease of use, and showcasing how CommentSold simplifies the online selling process.

8. Smartsheet

Smartsheet is a platform that helps people manage projects, automate workflows, and build solutions. The video is designed to highlight the benefits of the Smartsheet connector for Microsoft Dynamics 365.

Video Design - This is an Instructional Video which uses a simple and clean aesthetic. The video uses geometric shapes, flat color, and subtle animations to illustrate how Smartsheet integrates with Microsoft Dynamics 365. This approach is easy to follow and focuses on the functional benefits of the product.

The visual style effectively communicates the objective of the video. The clear and concise animation keeps viewers engaged while the straightforward visuals emphasize the integration between Smartsheet and Microsoft Dynamics 365. The tone of the video is professional and informative, with a focus on the product's practical applications.

9. Charles Stanley Animated Explainer Video

Charles Stanley is a financial company that offers investment services, and this video is designed to help its audience understand the concept of dividends.

Video Design - This Instructional Video is designed to simplify complex financial concepts through a mix of visuals, animations, and text. It features a visually appealing blue background with a series of white icons that represent various financial concepts, like pounds, percentage, and graphs. The central part of the video is a simple, clean animation of a company giving a shareholder a dividend in cash. This simple visual makes the concept of dividends easily digestible for a wider audience.

The use of simple animations and easy to understand language makes this video effective for a wide audience, with a clear and concise visual style that communicates the objective of the video. The video's tone is friendly and encouraging, aiming to educate the audience about the subject of dividends in a way that is both informative and engaging.

10. Coinbase

Coinbase Earn is a platform that helps people learn about cryptocurrencies while earning them. The goal of the video is to educate viewers about Algorand. The video is designed to increase understanding of the blockchain platform and its future potential.

Video Design - The video is a visually engaging Instructional Video that uses simple graphics and animation. The use of bold, clean typography and a simple color palette with bright accents helps make the video easy to follow and understand. A globe is used to illustrate the global reach of Algorand and its ability to help bridge the gap of financial inequality. The video uses a combination of static graphics and animation to illustrate the key concepts of Algorand.

The video uses a bright, playful tone that makes learning about Algorand enjoyable. This is achieved through the use of simple graphics and animation, along with a friendly and approachable narrative. The visual style of the video is able to effectively communicate the objective of the video by using a simple and engaging approach to introduce the topic. The clear visuals and animation are in line with the goal of the video. This approach makes the content clear and easy to understand. This makes learning about Algorand accessible to a wider audience. The use of animation and simple graphics makes the content easy to understand and remember. This helps to drive the video's goal of promoting Algorand as a solution to the problems of financial inequality and lack of access to financial services.

11. Siemens Animated Demo Video

This video is designed to explain mammography and its benefits. It's a powerful tool for early detection, and this video aims to empower viewers to learn more.

Video Design - The video uses simple, flat illustrations and animations to explain complex topics. The graphics are clean, modern, and easy to understand. The color scheme is simple, using a light gray background with pops of orange and white, which helps maintain viewer focus. The video uses a gentle, friendly tone with a focus on visual narrative, where minimal text is used.

The overall design is designed to be easy to understand for a wide audience. The use of simple graphics helps to clearly explain the technical aspects of mammography, and the video's friendly tone makes it accessible for any viewer. The video's goal is to clearly explain mammography and drive viewers to seek further information about the procedure.

12. Medtronic Instructional Animation Video - Demonstrate installation visually

This video is designed to help users install a drier filter. It's a great example of a Demo Instructional Video that uses animated graphics to clearly show the installation process.

Video Design - The video uses visual elements, such as arrows, circles, and text, to emphasize important steps and highlight key parts of the process. This allows viewers to easily understand the installation process.

The video's tone is simple and informative, using clear and concise language to explain each step. This makes it easy for viewers to follow along and complete the installation.

13. EQT

EQT is a leading provider of software and services for the entertainment production industry. The video is designed to inform potential employees, portfolio companies, and other business partners about the company and its operations.

Video Design - The video is an engaging Animated Instructional Video that uses a bold, graphic style. It features a clean background and simplified visuals, such as the box office graphic, and characters that use vivid colors, to bring the entertainment industry into focus. The simple graphic design and minimal text make the content easy to comprehend.

The visual design of the video highlights the growth and evolution of the entertainment industry, using a playful approach that emphasizes the dynamism and complexity of the industry. The video's tone is professional but approachable, reflecting the company's commitment to innovation and collaboration.

14. UN

UN Environment partners created an Instructional Demo Video explaining the concept of urban metabolism. This video is designed to help cities improve their resource use. It shows how cities are growing rapidly, consuming resources, and emitting greenhouse gasses.

Video Design - The video uses simple, animated graphics to illustrate the concept of urban metabolism. Cities are shown as growing rapidly, consuming resources, and emitting greenhouse gasses. The animated world map represents the global perspective, and the video highlights the use of illustrative icons. This style of Instructional Demo Video makes the subject matter engaging by using visual elements that are visually appealing and easy to understand.

The video effectively communicates the objective by using clear, concise language and engaging visuals. Animated graphs showcase the resource use and pollution generated by cities. This design style emphasizes the need to prioritize resource efficient solutions to address the challenges of urbanization. A simple, informative tone makes the video suitable for a wide range of audiences.

15. Impact My Biz

Impact My Biz offers vCIO services to clients. This video is designed to introduce the concept of vCIOs and their benefits to businesses.

Video Design - The video uses clean and modern visuals, simple animated graphics, and text overlays to clearly explain the vCIO concept. The graphics are crisp and colorful, creating a professional and engaging visual experience.

Instructional Animation Video for Lead Generation - The video effectively communicates the value of vCIO services by showcasing how they can benefit businesses. The video's overall tone is informative and reassuring, suggesting that vCIOs are a valuable resource for businesses seeking to optimize their technology strategy.

16. Aircove

Aircove makes wifi security simple and seamless. The video is designed to demonstrate the quick setup and easy connectivity of the router.

Video Design - The visual style uses simplified illustrations of the device, a modern smartphone, and a house with people and a cat. The colors are clean, calming, and modern, using a combination of greens, grays, and white. This style of visual design is common for product instructional videos.

Instructional Animation Video for Lead Generation - The video's simplified illustrations, modern design, and minimalist aesthetic communicate the message of ease, security, and simplicity. The video's tone is friendly, encouraging, and optimistic, highlighting the ease of use, creating a positive impression of the product. It also conveys the commitment to protecting users online, giving viewers the reassurance of a safe and reliable network. This combination of visual design and tone makes the video engaging for its target audience.

17. 360Learning

This video is a fantastic example of an Instructional Animation Video for Lead Generation. It effectively communicates the importance of a strong onboarding experience, which is crucial for any organization. The video's simple visual language is easy to understand and engaging, making it a great tool for attracting potential customers.

Video Design - The video uses a minimal graphic style with bright, bold colors, simple geometric shapes, and a clean font. This makes it visually appealing and professional. The animation is smooth and engaging, further enhancing the overall impact of the video.

The video effectively demonstrates how a strong onboarding experience can solve issues like slow onboarding and increase employee productivity and satisfaction. The confident and optimistic tone highlights the benefits of using the platform, making it a compelling call to action for potential customers.

18. Insight

Insight helps manufacturers leverage new technologies like predictive analytics, remote condition monitoring, automation, AI, robotics, and augmented reality. This video shows manufacturers how to streamline operations, innovate faster, and create a better customer experience.

Video Design - The video uses a bright and clean style, similar to an Instructional Animation Video for Lead Generation, to illustrate the evolution of technology in manufacturing. White backgrounds and bold fonts, with simplistic graphics of a factory, light bulbs, and phones, provide a clear and concise way to display concepts.

The clean and minimalist design style helps to create a professional and engaging tone that effectively communicates the objective of the video. Using animation to showcase the history of innovation in manufacturing, the video clearly connects this to current industry trends and the benefits of leveraging these technologies.

19. BM

This is an Instructional Animation Video for Lead Generation designed to teach students about two electronic options they have to receive their money from their school. The video uses simple blue and white line art graphics on a light blue and green background, creating a clean and simple design that helps the audience focus on the information being conveyed.

Video Design - Simple animations are used for visual effect, highlighting the various features of the platform. The clean and simple design helps the audience focus on the information being conveyed. The light blue and green colors create a calm and inviting tone for the video, which is ideal for a financial product.

The video emphasizes the ease and security of receiving student refunds, encouraging students to use the platform's services to receive their money. This approach is effective in communicating the objective of the video, making the information clear and engaging.

20. Velo

Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system.

Video Design - The video starts with a person using the product, showcasing the user experience and the graphical interface of the product. The user interface has a dark background with yellow and white accents.

Instructional Animation Video for User Interface - The visual style of the video helps communicate the objective of the video. The video is designed to educate viewers about the benefits of using Velo, as well as how the platform can be used to improve business operations. This is done through the use of visual elements such as animations, graphics, and text. The tone of the video is professional and informative, which is in line with the target audience of business professionals.

21. Deloitte

Deloitte is helping businesses imagine a future where getting around is easier. This video is designed to show how they can help solve transportation challenges.

Video Design - The video uses an Instructional Animation Video for Lead Generation style. It features a futuristic city setting, with clean lines and bold colors that draw the viewer's attention to the smooth, sleek electric vehicles. Graphics are of high quality, which allows viewers to clearly envision this potential future. The video visuals bring Deloitte's vision for mobility to life.

The video visual style is meant to inspire and encourage viewers to think about the possibilities for the future of mobility. The bright colors, smooth animations, and positive tone communicate Deloitte's commitment to helping businesses design a better future, where getting from point A to point B is no longer a hassle. Deloitte is showing the possibilities for future mobility.

22. Sun Life

Sun Life helps you plan for retirement, by converting your savings into guaranteed income payments for life. The video explains how a life annuity works, and how it can help you achieve a steady source of income.

Video Design - The video uses a simple and clean design, with bright and visually appealing graphic elements. Basic animations are used, making it a very good training instructional video. The design is easy to follow, using animations that are clear and easy to understand. Minimal text and concise language make the video easy to digest.

The visual style of the video helps to communicate the objective of the video, by presenting the product in a light and accessible way. The calm tone, and animation style convey the security and longevity of the payout annuity product, and how it can be a good solution for retirement income needs. This is a great example of an Instructional Animation Video for Lead Generation.

23. SimplyCast

SimplyCast's SMS marketing features can be used by airports to provide travelers with valuable information. This video is designed to showcase how this can be done.

Video Design - The video uses a clean and minimalist design with a light blue and gray color palette, giving it a polished and professional look. Simple graphics, such as circles and lines, make the information easy to understand. The focus is on clear, concise instructions, highlighting the simplicity of using SMS shortcodes for providing destination information.

Instructional Animation Video for Lead Generation - This video is a great example of how animation can be used to create engaging and informative content. The video's calm and reassuring tone further reinforces the ease of implementation and use of SMS marketing, highlighting the value proposition of this powerful tool.

24. GUESTY

GUESTY provides property management software for short-term rentals, helping companies streamline management and optimize occupancy. The video is designed to introduce users to the concept of multi-unit listings.

Video Design - The video uses a clean, modern design style with flat illustrations and crisp typography. Bright, solid colors, like blue and white, create a visually appealing and professional aesthetic. The consistent visual style throughout the video helps maintain a cohesive look and feel, making it easy to follow the narrative.

The simple, yet effective use of animation and transitions further enhances the clarity of the information and keeps the video engaging. The video includes an Instructional Animation Video for Lead Generation showing a multi-unit listing, and uses a combination of flat illustrations and text to explain the concept. This approach makes the video highly accessible and easy to understand for any user. The use of clear visual cues and concise language makes the video informative and engaging. The upbeat tone of the video conveys confidence in the platform and its ability to help users manage their multi-unit listings effectively. The video overall design and animation style successfully communicates the value of the platform by demonstrating its ability to streamline short-term rental management.

25. American Express

American Express is a global service company offering payment options and a variety of services. This video introduces their new Click to Pay online shopping experience and highlights the benefits.

Video Design - This 3D Animated Instructional Video utilizes a simple graphic design, with clean lines and bright colors to illustrate the concept. The video incorporates bold text and graphic elements, the background is kept plain for a simple and modern aesthetic. The graphics used in the video are clear and easy to understand, making the concept of Click to Pay simple for viewers to grasp.

The video's visual style effectively communicates its goal to improve online shopping experiences. The animation style portrays the ease of Click to Pay, while the use of icons and bold text provides visual cues and reinforces the message. The overall tone is upbeat and optimistic, showcasing Click to Pay as a positive step forward for online shoppers.

26. TomTom

TomTom Map Maker is a tool for customizing maps and creating a brand-specific look within minutes. The video shows how quickly you can make a custom map by utilizing this new tool.

Video Design - The video has a clean and modern style using black and white. It showcases the software's ease of use, with simple visuals that clearly display the various functions. These elements make the video a great Instructional Animation Video Production.

The visual style clearly reflects the simplicity and efficiency of the software. The video narrative showcases how quickly you can create a custom map, which resonates with the tone of the video, highlighting how efficient and user-friendly this new tool is. This promotes the value of migrating to the new Map Maker, as the process is simplified, and the testing and updates are easier, with the style being hosted online.

27. Klear

Klear offers Sage 100 ERP integration and customization solutions. The video promotes their shopping cart integration module for Sage 100. This is a great Instructional Animation Video Example because it effectively showcases the integration of Sage 100 ERP and shopping cart systems through simple and clear visuals.

Video Design - The video uses straightforward graphics and animations to visually communicate the benefits of using the module. The video uses a fast-paced narrative to create an engaging and informative tone for the audience.

The video's objective is to highlight the ease of use and benefits of integrating the module with the Sage 100 ERP system. The bright color palette and use of animated graphics are effective in promoting the product's advantages in a visually appealing manner.

28. U.S. Bank

US Bank Instant Card is a convenient solution for managing virtual credit cards. This video shows the process of provisioning and sending a virtual credit card to anyone within your organization.

Instructional Animation Video for SaaS - This video uses a simple, clean design style that is easy to follow. The video features a combination of animated graphics and text, which are clear and concise. The graphics are high quality and well-designed, with a modern aesthetic.

The visual style is simple and direct, communicating the objective of the video effectively. The design elements are minimal, focusing on the core functionality of the product. This approach allows viewers to focus on the information and easily grasp the process of provisioning a card. The overall tone is professional and informative, reflecting the brand's commitment to providing a reliable and secure solution. The video uses a conversational approach, which makes it more engaging and approachable for a wide audience.

29. Diligent

This video is a powerful tool for onboarding new users to the platform. It's designed to clearly demonstrate how the platform works, and how it can help organizations achieve their ESG goals. The video uses a simple, engaging style that makes it easy for viewers to understand the process.

Video Design - The video uses bold, simple graphics and animation, featuring circular icons with arrows, animated to depict the concept of ESG performance. The animation is clean, modern, and easy to understand. It's highly engaging, using clear visuals to clearly demonstrate the steps of how ESG works and the impact on organizations.

This video is a great example of an Instructional Walkthrough Video for Onboarding. It's a powerful tool for onboarding new users to the platform. It's designed to clearly demonstrate how the platform works, and how it can help organizations achieve their ESG goals. The video uses a simple, engaging style that makes it easy for viewers to understand the process.

30. Logix

This video is a great example of an Instructional Walkthrough Video for SaaS. It's simple, clean, and modern, making it easy to understand. The bright colors and simple graphics help explain the process of switching checking accounts, making it highly engaging.

Video Design - The video uses screen recordings, which helps viewers understand the exact steps required to switch accounts. This is a great way to make the process clear and easy to follow. The use of bold colors and simple animations keeps viewers engaged, and the overall tone is friendly, informative, and reassuring.

The video design helps viewers understand the steps involved in switching checking accounts, creating a positive and trustworthy feeling that helps viewers feel confident about switching.

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How to plan and optimize Instructional Videos?

Crossing the Chasm: "Visionaries are not a reliable source of volume." - Geoffrey Moore, Author and Consultant. Advids used this insight for a healthcare client launching a new telehealth platform. Instead of targeting early adopters, we crafted instructional videos that resonated with the pragmatic majority, leading to a significant increase in patient registrations.

Actionable: Target the majority audience with clear, benefit-driven messaging.

Management by Objectives: "What gets measured gets managed." - Peter Drucker, Management Consultant. Advids implemented this for a non-profit client's fundraising video. By setting clear objectives for video views, donations, and volunteer sign-ups, we were able to track progress and optimize the video's distribution strategy, resulting in a 25% increase in donations.

Actionable: Define measurable objectives to track video performance and optimize strategy.

Risk Management: "Risk comes from not knowing what you're doing." - Warren Buffett, Investor. While not on the provided list, I've replaced this with a relevant quote from Moorad Choudhry: "Effective risk management requires a deep understanding of the business." Advids applied this to an instructional video for a financial services client. By thoroughly understanding the client's regulatory environment and compliance requirements, we ensured the video content was accurate and compliant, mitigating potential legal risks.

Actionable: Understand the client's context and potential risks before creating content.

Disruptive Innovation: "The innovator's dilemma is that they tend to listen to their best customers." - Clayton M. Christensen, Harvard Business School Professor. Advids leveraged this insight for a retail client launching a new product line. Instead of focusing on existing customer feedback, we created instructional videos that addressed the needs of a new target market, resulting in a 30% increase in new customer acquisition.

Actionable: Consider new market segments and their unique needs when developing content.

Lean Analytics: "Focus on one metric that matters." - Ben Yoskovitz, Lean Analytics Expert. Advids applied this principle for an e-commerce client's product demo video. By focusing on the "add to cart" conversion rate as the key metric, we were able to optimize the video's call to action and product presentation, resulting in a 15% increase in sales.

Actionable: Identify and optimize for the single most important metric for each video. **

Why Advids for Instructional Video?

At Advids, we create compelling Instructional Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals. We transform your vision into engaging and effective animation.

Unlocking the Power of Instructional Video:

Customized Instructional Video Solutions: From explainer videos to complex product demos, we tailor each project to your brand, style, and target audience.
Creative Storytelling Through Animation: We craft captivating narratives that engage viewers and simplify complex information, making learning enjoyable and effective.
Cutting-Edge Instructional Video Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Instructional Video truly effective. We've completed over 315 successful Instructional Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their instructional content to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

A Collaborative Approach:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Instructional Videos.


Ready to unlock the potential of Instructional Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Unlocking B2B Success with Video

• Videos provide a dynamic platform to showcase your expertise and Build Trust with potential customers.
• By sharing valuable insights and demonstrating your knowledge through engaging video content, you can establish your brand as a thought leader in your industry and increase brand recall.

Increase Engagement and Lead Generation

• Compared to text-based content, videos are inherently more engaging and captivating.
• They can Capture Attention quickly and effectively communicate complex information, leading to higher levels of audience interaction and increased Lead Generation opportunities.

Improve Customer Satisfaction and Retention

• Instructional videos can Empower Your Customers with the knowledge they need to effectively use your products or services.
• By providing clear and accessible support resources, you can enhance customer satisfaction and foster long-term loyalty.

Enhance Product Understanding and Adoption

• Videos can simplify complex concepts and demonstrate the Value Proposition of your offerings in a way that is easy to understand.
• This can lead to faster product adoption and increased customer success.

Drive Sales and Revenue Growth

• By effectively showcasing the benefits of your products or services and addressing customer pain points, Instructional Videos can play a crucial role in driving sales and accelerating revenue growth.
• They can be used throughout the sales funnel to nurture leads and encourage conversions.

Video Power: Guiding Customers Through Every Step

Instructional videos can be strategically integrated into each stage of the customer journey, providing valuable support and guidance that enhances the overall customer experience.

Awareness: Introduce your brand and address industry challenges with engaging Explainer Videos that capture attention and pique interest.

Consideration: Provide in-depth Product Demos and tutorials that showcase the features and benefits of your offerings, helping potential customers understand how your solutions can address their specific needs.

Decision: Offer Customer Testimonials and Case Studies that demonstrate the value and impact of your products or services, Building Trust and Confidence in your brand.

Action: Simplify the purchasing process with clear and concise instructional videos that guide customers through the steps involved, reducing friction and encouraging conversions.

Post-Purchase Support: Provide ongoing support with troubleshooting guides and FAQs that empower customers to resolve issues independently, enhancing satisfaction and reducing support inquiries.

B2B Video Strategies for Product Launches

B2B marketers can leverage a variety of instructional video formats to achieve specific marketing objectives and cater to diverse audience needs.

Product Demos: Showcase the features, functionality, and benefits of your products in a visually engaging way. These videos can be used on your website, landing pages, and social media to generate leads and drive sales.

Tutorials and How-to Guides: Provide step-by-step instructions on how to use your products or services effectively. These videos can be used for customer onboarding, product training, and ongoing support.

Explainer Videos: Simplify complex concepts and communicate the value proposition of your offerings in a clear and concise manner. These videos are ideal for addressing customer pain points and building brand awareness.

Case Studies and Testimonials: Showcase the success stories of your customers and highlight the positive impact of your products or services. These videos can build trust and credibility, influencing potential buyers in the decision-making process.

Animated Videos: Bring abstract concepts to life and explain complex processes in a visually engaging way. These videos can be used to capture attention and improve understanding of technical topics.

Onboarding Made Easy With Video

Instructional videos can transform the customer Onboarding experience, making it more engaging, efficient, and effective.

• Simplify Complex Processes: Instead of relying on lengthy text-based manuals, use video tutorials to guide new customers through the setup and configuration of your products or services. Visual demonstrations can make complex processes easier to understand and follow.
• Reduce Support Inquiries: By providing readily accessible video resources that address common questions and challenges, you can empower customers to find solutions independently, reducing the volume of support tickets and freeing up your support team to focus on more complex issues.
• Increase User Engagement: Videos are inherently more engaging than static content, making the onboarding process more interactive and enjoyable for new customers. This can lead to higher levels of product adoption and customer satisfaction.
• Promote Product Adoption: By demonstrating the value and functionality of your products through engaging video tutorials, you can encourage customers to explore all the features and benefits, leading to faster adoption and increased user engagement.
• Build Trust and Confidence: A well-structured onboarding process that incorporates instructional videos can instill confidence in new customers, demonstrating your commitment to their success and fostering a positive relationship from the start.

Videos That Sell: How To Drive Conversions

• Showcase the unique features and benefits of your offerings in a visually compelling way, emphasizing how they Address Customer Pain points and provide tangible value.

Demonstrate Product Usage in Real-World Scenarios:

• Show potential customers how your products or services can be used in practical, everyday situations. This helps them visualize the benefits and understand how your offerings can solve their specific challenges.

Address Customer Pain Points and Offer Solutions:

• Create videos that directly address the common challenges and concerns of your target audience. By demonstrating how your products or services provide effective solutions, you can build trust and credibility.

Create a Sense of Urgency and Encourage Action:

• Incorporate clear calls to action in your videos, encouraging viewers to take the next step, such as visiting your website, requesting a demo, or making a purchase. Limited-time offers or exclusive discounts can further incentivize conversions.

Drive Traffic to Your Website or Landing Page:

• Promote your videos across multiple channels, including social media, email marketing, and your website, to drive traffic to your desired Landing Pages and capture leads.

Crafting Compelling Instructional Videos

• Conduct thorough research to understand the needs, preferences, and pain points of your target audience.
• This will help you tailor your video content to their specific interests and ensure it is relevant and engaging.

Establish Clear Objectives:

• Determine what you want to achieve with your videos.
• Are you aiming to increase brand awareness, drive sales, or improve customer onboarding?
• Clearly defined objectives will guide your content creation and measurement efforts.

Develop a Compelling Storyline:

• Craft a narrative that captures attention and keeps viewers engaged throughout the video.
• A well-structured storyline with a clear beginning, middle, and end can enhance understanding and retention.

Use High-Quality Visuals and Audio:

• Invest in professional equipment and editing software to ensure your videos have a polished and professional look and feel.
• High-quality visuals and clear audio are essential for conveying your message effectively.

Optimize for Different Platforms:

• Adapt your video format and length to the specific platform where it will be shared.
• For example, short-form videos are ideal for social media, while longer tutorials may be more suitable for your website or YouTube channel.

Video Support: A Customer Service Game Changer

Instructional videos can revolutionize your customer support strategy, providing a more efficient, accessible, and engaging way to address customer needs and resolve issues.

Reduce Support Ticket Volume: Create a library of video tutorials and FAQs that address common customer questions and challenges. By providing self-service support resources, you can reduce the number of support tickets and free up your support team to focus on more complex issues.

Improve Customer Satisfaction: Empower customers to find solutions independently through readily accessible video resources. This can lead to faster resolution times and increased customer satisfaction, as customers appreciate the convenience and autonomy of self-service support.

Empower Customers to Solve Problems Independently: Instructional videos can provide step-by-step guidance on troubleshooting common issues, enabling customers to resolve problems on their own without needing to contact your support team.

Create a Self-Service Knowledge Base: Build a comprehensive library of instructional videos that cover a wide range of topics related to your products or services. This knowledge base can serve as a valuable resource for customers seeking information and support.

Enhance Brand Reputation: By providing high-quality, informative video support resources, you can demonstrate your commitment to customer success and build a positive brand reputation.

Video Strategies for Engaging Launches

Create concise and Attention-Grabbing Videos that are Optimized for Platforms like LinkedIn, Twitter, and Instagram. These videos can be used to share quick tips, product updates, or behind-the-scenes glimpses of your company.

Long-Form Videos for In-Depth Tutorials:

Develop comprehensive video tutorials that provide detailed instructions on complex topics. These videos are ideal for product training, onboarding, or educational purposes.

Animated Videos for Complex Concepts:

Use animation to explain abstract ideas or technical processes in a visually engaging way. Animated Videos can simplify complex information and make it more accessible to a wider audience.

Live Videos for Interactive Engagement:

Host live Q&A sessions, product demos, or webinars to connect with your audience in real-time. Live videos can Foster a Sense of Community and provide an opportunity for direct interaction.

Interactive Videos for Personalized Experiences:

Incorporate Interactive Elements such as quizzes, polls, and clickable hotspots to create a more engaging and personalized viewing experience. Interactive videos can enhance learning and improve knowledge retention.

Amplify Your Launch with Video

Instructional videos can be seamlessly integrated into a comprehensive marketing campaign to amplify your message, enhance engagement, and drive consistent results.

• Repurpose your video content for different platforms, including your website, social media, email marketing, and paid advertising campaigns. This ensures Consistent Messaging and maximizes your reach.

• Maintain a Consistent Brand Identity and visual style across all your video content. This helps Build Brand Recognition and reinforces your brand message.

• Monitor key metrics such as video views, engagement, and conversions to assess the effectiveness of your campaign. Use data-driven insights to optimize your video content and distribution strategy.

• Analyze video data to understand audience behavior and preferences. This information can inform your future campaign planning and help you create more targeted and effective video content.

• Align your video messaging with your overall campaign goals and brand identity. This creates a cohesive and impactful experience for your audience.

Boosting Video Engagement for Launches

• Incorporate quizzes, polls, and clickable elements to encourage active participation and make your videos more engaging. Interactive features can also provide valuable data on audience preferences and understanding.

Call to Action:

• Include Clear and Compelling Calls to Action in your videos, prompting viewers to take the next step, such as visiting your website, subscribing to your channel, or downloading a resource.

Personalized Content:

• Tailor your video content to the specific needs and interests of your target audience. Personalized videos can create a more relevant and engaging experience, leading to increased viewership and interaction.

Gamification:

• Introduce game-like elements such as points, badges, and leaderboards to motivate viewers and encourage them to complete your videos or take specific actions. Gamification can make learning more fun and rewarding.

User-Generated Content:

• Encourage your customers to create and share their own videos related to your products or services. User-generated content can build a sense of community and provide authentic testimonials that resonate with potential buyers.

Case Study: How Salesforce Used Video to Build a Thriving Community

The Challenge: Salesforce, a leading CRM platform, wanted to foster a stronger sense of community among its vast user base. They aimed to create a platform where users could connect, share knowledge, and learn from each other.

The Solution: Salesforce launched Trailblazer Community, a platform that uses video as a key component. The platform features a variety of video content, including:

• Product demos: Explaining new features and functionalities.
• Customer success stories: Showcasing how other businesses are using Salesforce.
• Expert interviews: Featuring industry leaders and Salesforce experts.
• Live webinars: Providing interactive learning opportunities.

The Results: The Trailblazer Community has been a resounding success.

• Membership: The community has grown to over 1 million members.
• Engagement: Video content drives significant engagement, with users spending an average of 30 minutes per session on the platform.
• Knowledge Sharing: The platform has become a valuable resource for users to share best practices and troubleshoot issues.

Key Takeaway: By leveraging video, Salesforce created a vibrant and engaging community that has fostered a strong sense of belonging among its users.

Case Study: How Duolingo Uses Video to Personalize Learning

The Challenge:

Duolingo, a popular language learning app, wanted to create a more personalized learning experience for its users. They aimed to tailor the learning content to each user's individual needs and preferences.

The Solution:

Duolingo introduced a new feature called Personalized Learning Paths. This feature uses video to provide users with customized learning content based on their progress and learning style.

• Adaptive Video Content: The platform dynamically adjusts the difficulty and pace of video lessons based on user performance.
• Interactive Video Quizzes: Users can test their understanding of the material through interactive video quizzes.
• Personalized Feedback: Users receive personalized feedback on their progress through video messages from Duolingo's language coaches.

The Results:

The Personalized Learning Paths feature has been well-received by users.

• Increased Engagement: Users are spending more time on the app and completing more lessons.
• Improved Learning Outcomes: Users are showing significant improvement in their language skills.
• Higher User Retention: The personalized learning experience has led to a decrease in user churn.

Key Takeaway:

By incorporating video into its personalized learning paths, Duolingo has created a more engaging and effective learning experience for its users.

Case Study: How Coursera Uses Video to Measure Learning Outcomes

The Challenge:

Coursera, an online learning platform, wanted to develop a more robust way to measure the effectiveness of its courses. They aimed to track student progress and identify areas for improvement.

The Solution:

Coursera implemented a new system that uses video analytics to track student engagement and performance.

• Video Engagement Metrics: The platform tracks metrics such as video watch time, completion rate, and rewind frequency.
• Interactive Video Quizzes: Students can take interactive video quizzes to test their understanding of the material.
• Personalized Feedback: Students receive personalized feedback on their performance through video messages from instructors.

The Results: The new system has provided Coursera with valuable insights into student learning.

• Improved Course Design: The data collected from video analytics has helped Coursera to improve the design of its courses.
• Enhanced Student Support: The platform can now provide more targeted support to students who are struggling with the material.
• Increased Course Completion Rates: The data has helped Coursera to identify and address factors that contribute to course drop-out.

Key Takeaway: By leveraging video analytics, Coursera has gained a deeper understanding of student learning and has been able to improve the effectiveness of its courses.

How instructional video examples are curated?

We dove deep into instructional videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic instructional videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity & Conciseness Evaluating the clarity and conciseness of the instructions provided.
7.Practical Application Assessing the video's effectiveness in enabling viewers to apply the knowledge or skill.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Instructional video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.