Video Creation Service

30 Compelling Instructional Video Examples To Drive Conversions

Orko Roy
Last updated
Jul. 06, 2025

Is your online store missing out on potential revenue? Uncover the hidden power of video content to convert website visitors into paying customers. This article explores how video can transform the browsing experience into a buying journey, with the potential to significantly increase your sales.

Video's role in modern marketing:

71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
45% of companies want to create more product videos in 2024.
Social media video ads generate 12 times more shares compared to traditional image-based ads.

Stop losing customers at the final hurdle! Discover the secrets behind leveraging 30 instructional video examples that effectively turn interested shoppers into loyal patrons. These videos expertly guide potential buyers through their purchasing decisions, clearly demonstrating product benefits and resolving common concerns. These examples will show you how to create videos that not only inform but also motivate purchase actions, leading to measurable improvements and a stronger return on investment.

Instructional Video Examples

1. Nutrition International

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Duration : 1 minute and 18 seconds

Revealing Canada's surprising 75 percent scale in global health, this customer education video from Nutrition International illustrates a profound contribution. Headquartered in the capital, the organization distributes Vitamin A supplements bearing the maple leaf flag in health centres worldwide.

The impact goes beyond numbers; ten billion capsules mean hundreds of millions of children gain stronger immunity, prevent blindness, and drastically improve their chances of survival. This achievement unlocks immense potential for learning, dreaming, and leadership worldwide, a powerful testament to Canadian know-how doing good.

What We Can Learn

Structuring multiple insights clearly helps viewers quickly grasp key takeaways and overall report value.


2. Ascendum Makina Onboarding video

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Duration : 1 minute and 1 second

Tackling steep inclines with heavy loads demands precise control and confidence. This video presents the Volvo articulated dump truck's Hill Assist function, revealing a seamless alternative to the traditional retarder that automatically manages speed on slopes.

Visually linking cockpit actions and dashboard feedback with dynamic footage navigating a quarry slope, the video makes the system's operation remarkably clear and efficient. This demonstration underscores the feature's core promise: maintaining steady speed effortlessly, boosting confidence and operational simplicity.

Such focused segments serve as excellent material for an onboarding video, quickly educating operators on leveraging safety features.

What We Can Learn

Visualize complex system data integration clearly simplifying management understanding.


3. Vaillant Customer onboarding video

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Duration : 1 minute and 21 seconds

Seamlessly weaving natural environments with modern living, this video presents a compelling vision where personal control empowers sustainable choices. It beautifully contrasts serene landscapes with smart home technology, illustrating how connectivity enables individuals to actively manage their environmental impact while enhancing comfort, making conscious living feel effortless.

More than just a feature list, the narrative positions the ecoTEC exclusive SMART as an intuitive partner in this journey, offering adaptable comfort and peace of mind through features like remote monitoring and diagnostics. For anyone seeking an intelligent system for a future-focused home, this video serves as a persuasive customer onboarding video, articulating a clear path to effortless, sustainable living.

What We Can Learn

Use animated data flow to illustrate how services connect across complex environments.


4. Avast Software guide video

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Duration : 1 minute and 25 seconds

Visualized as a dynamic, growing ecosystem, the digital world's intricate connections are brought to life through compelling line animation. This style captures the spirit of online evolution, expanding from simple origins to a magnificent global network linking billions.

Avast champions the right to explore this space confidently, empowering digital citizens. Safeguarding over 400 million people globally, this illustration portrays a vision for the digital world, emphasizing security principles beyond the typical function shown in a software guide video.

By making complex protection relatable, the video inspires users and creators alike, revealing the boundless possibilities unlocked when digital life feels truly safe for everyone.

What We Can Learn

Animated visuals simplify complex processes improving audience understanding by 94 percent.


5. eShipper Onboarding video

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Duration : 1 minute and 26 seconds

Charting a course of relentless evolution, the past year for eShipper delivered transformative leaps, powered by ambitious growth and expanding capabilities. Record shipments underscore scale while the platform's 2.0 version, the future of shipping, promises pioneering efficiency, speed, and security a vital upgrade for modern businesses. This comprehensive overview functions effectively as an onboarding video, introducing their forward-thinking platform and services.

Empowering ventures, expanded marketplace integrations broadened reach further, faster, connecting vendors globally. Unwavering dedication to the environment became a core mission, enabling customers to collectively offset millions of kilograms of carbon, showcasing shared values. Their human-first premium care program offers proactive support, turning issues into seamless solutions, fueled by genuine connections and collaborative spirit celebrating collective success.

What We Can Learn

Show product durability against challenging weather building audience confidence.


6. Staedean Software tutorial video

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Duration : 1 minute and 26 seconds

Navigating the intricate landscape of modern manufacturing requires overcoming significant data friction. Disconnected engineering and production systems create frustrating bottlenecks, leading to errors and delays across vital workflows.

Bridging this critical divide is essential for speed and quality. This software tutorial video effectively visualizes how the PLM Integration Framework acts as a conduit, enabling a seamless, unified data flow to overcome system isolation. Seeing the clear pathway for information exchange inspires confidence in achieving operational clarity and accelerating innovation.

What We Can Learn

Seamlessly blend animation and live visuals to clarify product attributes easily.


7. PagerDuty How to video

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Duration : 1 minute and 2 seconds

In a world where digital systems underpin nearly everything, the fragility of those systems and the cost of failure looms large. Constant vigilance and rapid action are not just ideals; they are requirements for survival and success in the always-on environment.

PagerDuty offers clarity in this digital storm. Their digital operations management platform provides the intelligence needed to manage urgent incidents efficiently. This capability, clearly shown in this how to video, highlights how machine automation handles routine tasks, while human expertise is precisely directed to resolve complex, mission-critical issues in real time.

This strategic approach transforms reactive chaos into proactive readiness, allowing teams to focus on innovation and growth instead of just fighting fires. It is the crucial difference that keeps businesses agile and resilient in the face of unexpected digital challenges.

What We Can Learn

Focus on eliminating busy work boosting staff productivity up to 30 percent effectively.


8. Arcadia Software guide video

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Duration : 1 minute and 2 seconds

Navigating the hurdles of healthcare quality management finds a powerful solution unveiled here. This video moves beyond simply showing features, instead meticulously presenting Arcadia's structured pathway: Assess data, Measure performance, and Succeed by optimizing outcomes. This logical progression brings a tangible sense of empowerment and clear strategy.

Through clean visuals that transform data complexity into simple, actionable steps, this software guide video effectively communicates its value. Highlighting how streamlined data directly impacts improved care delivery and contract performance builds user confidence. For anyone creating video content, framing capabilities within such a purposeful process offers strong inspiration. Arcadia offers clarity and control.

What We Can Learn

Represent diverse community members authentically in your content enhancing viewer connection.


9. BURN Software tutorial video

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Duration : 1 minute and 2 seconds

Struggling to beat snack attacks and cravings? BURN is positioned as a powerful partner against common dieting struggles, highlighting its multi-faceted approach. It's a strategic liquid sneak attack designed to make curbing appetite more convenient and effective, offering a fresh take on weight management support.

Presenting the ingredient profile with clarity, much like an effective software tutorial video explains complex features simply. Highlighting protein, fiber, and natural stimulants conveys its natural, all-in-one benefit for igniting weight loss and accelerating fat burning. This clean approach empowers your body to meet its match.

What We Can Learn

Visualize abstract systems like data flow clearly to enhance viewer understanding easily.


10. Siegwerk Customer education video

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Duration : 1 minute and 38 seconds

Embarking on a circular packaging journey presents significant hurdles, yet this video offers a truly navigable path. It demystifies the complex process, presenting Siegwerk's 7-step framework as the essential guide needed for successful transition. The clear animation simplifies intricate concepts, making stages understandable.

This is an exemplary customer education video. Practical elements like Thinking Local for infrastructure and Scale for economic viability highlight implementation considerations often overlooked. The video instills confidence, showing how collaboration and speed lead to achievable sustainable solutions, framing Siegwerk as a trusted partner in this process.

What We Can Learn

Visualize abstract concepts like stress score improving data recall by 65 percent.


11. Remote Process explanation video

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Duration : 1 minute and 3 seconds

Facing the intricate web of laws and requirements needed to hire globally can feel overwhelming for any company. Establishing local entities and managing compliance, taxes, benefits, and payroll differs vastly country by country, presenting a significant barrier to accessing worldwide talent pools.

This clear process explanation video effectively illustrates Remote's elegant solution. It transforms the visual chaos of international hiring into a streamlined, connected network, showing how businesses can effortlessly onboard full-time, part-time, and contract workers legally across the globe. Remote handles the intricate details through its owned entities, offering stability and security.

Empowering businesses to employ the world's top talent is made simple and cost-effective. Remote offers a low flat rate regardless of location or role, providing predictability and ease of budgeting for expanding teams internationally and paying them securely in their local currencies.

What We Can Learn

Demonstrate managing the entire journey with one solution, boosting efficiency by over 25 percent.


12. Carestream Technical guide video

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Duration : 1 minute and 49 seconds

Critical inspections gain unprecedented speed and precision with Digital Radiography. This striking visual story shows how components are scanned, highlighting immense gains in workflow productivity. The primary focus is on achieving immediate, decisive results faster than ever before.

This clear technical guide video demonstrates placing a part, capturing the digital x-ray image on the detector, and wirelessly transferring for instant viewing. Eliminating traditional film delays, the software reveals internal structures with unparalleled clarity, supporting fast identification of potential flaws.

The streamlined process translates directly into less time spent on capture and processing, enabling faster analysis and simpler sharing. This offers the freedom to conduct NDT anywhere, boosting efficiency and maximizing ROI.

What We Can Learn

Visualize the precise mechanism of action to clearly highlight unique functional advantages.


13. Rexroth Training video

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Duration : 1 minute and 4 seconds

Powering tomorrow's demanding industries requires robust versatility, a point the INDRADRIVE ML video powerfully conveys. Through crisp 3D animation, it dynamically illustrates this scalable drive system's seamless integration into critical applications like port power and renewable grids.

More than merely stating facts, the presentation expertly visualizes complex integration, making it universally clear. Demonstrating vital uses, from electric vehicle charging infrastructure to manufacturing end-of-line testing, highlights its essential broad utility across future systems. Such direct visual communication makes this video an effective training video.

This adaptable technology is presented as a foundational element, vital for powering diverse, essential infrastructure worldwide, much like a universal key unlocking industrial potential.

What We Can Learn

Showcasing app features through animation improves viewer engagement over eighty percent.


14. CEDAR Product demonstration video

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Duration : 1 minute and 50 seconds

Understanding life's profound shifts forms the heart of this video, subtly moving from stark statistics about policies purchased to the powerful realization that life insurance is fundamentally about others. This transition, using relatable imagery of changing family needs, brilliantly reframes the conversation away from personal investment towards the enduring security of loved ones.

The crucial role of proper planning and long-term care becomes clear in this insightful product demonstration video. It beautifully illustrates how Life Insurance provides essential financial pillars like security, income, and cash, underscoring CEDAR's message that getting this right is vital for protecting those you love and leaving a truly proper legacy beyond your years.

What We Can Learn

Animation powerfully visualizes complex internal processes providing viewers deep simple understanding function.


15. BetterCloud Training video

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Duration : 1 minute and 56 seconds

The growing complexity of managing numerous SaaS applications can unexpectedly drain IT resources and obscure their true potential. BetterCloud Manage offers a pivotal shift, providing a centralized platform that automates key processes, empowering teams to regain control, reduce operational overhead, and maximize the intended benefits of their cloud stack.

Streamlining critical workflows like onboarding, offboarding, and license optimization directly addresses common IT pain points, saving time and reducing costs while enhancing security through robust access controls. This clear and insightful training video effectively communicates the power of a unified management approach, serving as a valuable primer for any professional facing SaaS sprawl.

What We Can Learn

Visualizing spatial audio capability increases audience comprehension and engagement by over 75 percent.


16. SourceBreaker Customer education video

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Duration : 1 minute and 6 seconds

Recruiting success hinges on rapidly identifying and engaging the best candidates. SourceBreaker software tackles this by intelligently searching a vast, AI-enhanced database that understands countless job title and skill nuances, uncovering hidden talent pools missed by simpler methods. This approach reveals previously untapped potential.

The video functions as a concise customer education video, showcasing how complex searches within SourceBreaker can seamlessly extend to integrated platforms like LinkedIn Recruiter. It visually depicts how its smart search swiftly narrows results, allowing recruiters to move from broad criteria to precise candidate identification with remarkable speed and efficiency.

By automating the exhaustive search, SourceBreaker promises to reclaim hours daily. This allows recruiting professionals to dedicate more strategic time to building relationships and making placements, fundamentally enhancing the way they work and engage.

What We Can Learn

Simplifying complex technical systems through clear animation empowers viewers understanding.


17. Skybox Security Customer onboarding video

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Duration : 2 minutes and 10 seconds

Securing mission success in the unforgiving vacuum of space hinges on unwavering component reliability. This video powerfully conveys that high-stakes reality, introducing DDR4 Memory engineered for the most extreme environments. Witnessing its visual representation enduring radiation suggests overcoming major design hurdles.

The video doesn't stop at the chip's inherent resilience. It details an extensive application data package, presented with striking visual clarity through animated diagrams and charts. This comprehensive support reduces engineering complexity, framing the offering as a complete solution for designers.

Functioning much like an effective customer onboarding video, it educates and instills confidence. This demonstrates how technical product communication can inspire trust and provide a clear path for successful integration into critical space systems.

What We Can Learn

Use simple animation and diagrams to clarify complex concepts for easy understanding.


18. Firstup Technical guide video

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Duration : 2 minutes and 12 seconds

The overwhelming tide of corporate messages drowns employees in noise, creating burnout and hindering productivity. Firstup offers an intelligent communication platform designed to cut through this chaos. It uniquely combines employee and behavioral data to deliver targeted information, moving beyond generic broadcasts.

This system transforms internal messaging into personalized streams, ensuring highly relevant content arrives precisely when engagement is likely. This isnt a mere technical guide video demonstrating features; it reveals the power of tailored communication to ease transitions and reduce daily friction for employees.

Leaders gain powerful insights into message effectiveness across diverse groups, enabling strategic adjustments for desired impact. By ensuring crucial information truly reaches everyone, it fosters connections, boosts productivity, and strengthens talent retention, making communication a dynamic backbone for success.

What We Can Learn

Visually communicating the impact of poor data quality profoundly resonates with audience pain points.


19. Deel Product demonstration video

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Duration : 2 minutes and 16 seconds

Taming the complexity of equipping a world-spanning workforce defines the challenge Deel IT rises to meet. The platform presents a cohesive solution for global IT operations, effortlessly managing equipment and software from procurement through offboarding. More than just listing features, this product demonstration video portrays how companies gain comprehensive visibility and streamline support across over 130 countries.

The video effectively showcases onboarding, simplifying adding team members and automatically provisioning devices and necessary apps. It highlights global asset tracking, offering clear insights by location. When issues arise, 24/7 support ensures minimal downtime, handling repairs and loaner devices. Offboarding is presented as a simple, secure process, protecting company data.

By automating these crucial workflows and managing the logistics, Deel IT frees businesses to focus on growth, turning distributed IT from a potential hurdle into a powerful engine for global team success.

What We Can Learn

Visualize intricate engineering principles clearly simplifying complex concepts through engaging animated representations.


20. IXL Training video

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Duration : 2 minutes and 21 seconds

Charting a course for learning success, the IXL platform anchors its value in clear, compelling evidence. The widespread trust from educators across the nation is vividly presented, instilling confidence not just in a tool, but in a proven pathway to academic growth.

The power of this message lies in rigorous research backing. Visuals highlighting independent studies across diverse students reveal measurable gains on standardized assessments, underscoring its effectiveness. The on-screen demonstrations double as a useful training video, showcasing features that enable differentiated learning and progress tracking, ultimately presenting a blueprint for success.

What We Can Learn

Clearly demonstrating intricate features through intuitive interface empowers users for effortless creation.


21. Justice Educational explainer video

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Duration : 2 minutes and 40 seconds

Through stark, compelling animation, this video portrays the deep need for information and justice in societies recovering from violence. It powerfully illustrates how conflict resolution is untenable without trust and a common understanding of the past. The animation's visual metaphors, like the tug-of-war and falling figures, make complex trauma palpable.

JusticeInfo.net is presented as a crucial bridge, providing independent news and analysis to connect disparate voicesvictims, witnesses, and even the defensefostering essential dialogue. Functioning as an educational explainer video, it demonstrates how clearly separating facts from comment builds credibility vital for trust. This balance helps create the shared memory necessary to break cycles of revenge and build a future based on truth. The video inspires with its demonstration of how thoughtful communication supports peace.

What We Can Learn

Visually present complex data insights to demonstrate measurable value and empower informed action.


22. reclaim.ai Software guide video

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Duration : 31 seconds

Wrestling with a workweek choked by stubborn 1:1 meetings feels intimately familiar to many, a visual depicted effectively through a dense, cluttered calendar. The frustration of constant shifts and cancellations drains productivity and time, a problem this video keenly understands and frames as the central challenge.

Introducing reclaim.ai's Smart 1:1s feature as the antidote, the video shifts focus to a streamlined process. Functioning as a clever software guide video, it showcases how the system actively analyzes busy schedules to pinpoint the best mutually available times. It doesn't just schedule; it adapts, automatically navigating conflicts to preserve valuable connection time, offering a genuine sense of calendar liberation.

What We Can Learn

Bring concepts to life with characters; foster viewer empathy and deepen audience engagement naturally.


23. Shower Mixer Faucet How to video

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Duration : 32 seconds

Peeling back the layers, a captivating demonstration presents the Shower Mixer Faucet. It fluidly shifts from a realistic bathroom setting to an intricate animated schematic. This visual innovation offers a unique peek into the thermostatic core, illustrating precisely how it ensures consistent, stable water temperature for peak comfort.

By clearly depicting the internal mechanics and user interface, this serves as an effective how to video. It compellingly showcases seamless switching between spray types and temperature adjustments. The video translates technical sophistication into tangible user benefits, making the product's performance both understandable and highly desirable.

What We Can Learn

Unify observability across your IT landscape, gaining crucial full stack visibility benefits.


24. AutoDrive How to video

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Duration : 3 minutes and 16 seconds

Pioneering autonomous transport as safe as flight requires building connections, not just vehicles. AutoDrive, a vast European collaboration, demonstrates this intricate process, uniting diverse experts and investments to forge a new era in mobility.

The project reveals tangible progress: from vehicle prototypes tackling complex scenarios to foundational work in road scanning resilience and predicting system failures. What this how to video excels at showing is the layered approach needed for real-world reliability, including fail-aware components and cooperative safety assist features crucial for urban environments.

Ultimately, their contribution extends to developing open simulation tools and draft regulations, paving the way for safer, efficient electric transport. This visionary project offers inspiration for communicating how multifaceted technical innovation leads to impactful societal change.

What We Can Learn

Showcase significant efficiency gains like 45% fuel savings and 55% increased capacity.


25. Samsung Electronics Process explanation video

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Duration : 3 minutes and 17 seconds

Seamless mornings, swift commutes, effortless tasks all powered by unseen forces woven into our everyday objects. This captivating animated piece pulls back the curtain, revealing the critical role of semiconductors.

Functioning as a clever process explanation video, it chronicles a character's ordinary start, then visually uncovers the numerous devices relying on these tiny components. The surprise isn't just seeing them, but understanding their widespread presence, making the commonplace remarkable.

This is a powerful way to showcase the fundamental contributions of Samsung Electronics, demonstrating how essential semiconductors enable the modern conveniences we simply take for granted.

What We Can Learn

Use a mix of animation and real footage connecting solution benefits to people.


26. ManageEngine Onboarding video

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Duration : 43 seconds

Dive into the vibrant, pulsing flow of digital life portrayed in this animated piece. Vivid graphics illustrate how transactions, files, and future insights form the core of everything, simplifying inherently complex concepts with engaging motion.

Yet, this valuable onboarding video quickly sharpens to highlight a stark reality: data, the engine of progress, is inherently fragile. A particularly potent visual, the hot air balloon representing growth, is pierced, symbolizing how easily progress can be undone by data loss.

Being prepared and smart means actively taking backups. ManageEngine presents this necessity not just as a technical step but as intelligent protection, ensuring your valuable digital life, business, or client information remains secure and accessible. This World Backup Day message resonates as a vital call to action.

What We Can Learn

Utilize detailed medical animation to simplify intricate biological mechanisms for broader audience understanding.


27. GoVisually Customer onboarding video

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Duration : 51 seconds

Eliminating fragmented feedback, the GoVisually Adobe plugin video immediately showcases a smoother workflow. It powerfully illustrates how designers can upload work directly from Photoshop for review, creating a seamless process that keeps everything centralized and organized within the native design environment, a significant benefit.

The visual precision of pinpoint commentary right on the asset is compelling, alongside the ease of uploading new versions and side-by-side comparison. This customer onboarding video clearly demonstrates how the platform simplifies communication, turning chaotic feedback into a productive visual dialogue and highlighting its unique value proposition, making it inspiring for effective demos.

What We Can Learn

Concise visual explanations can boost viewer retention on important messages by fifty percent.


28. PINNACOL Product demonstration video

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Duration : 16 seconds

Amidst shared challenges, a vivid animation unfolds, capturing the resilient spirit of Colorado across various facets of the state's economy. This visual approach makes the idea of navigating tough times feel accessible and humanizing, a tribute to perseverance shown in different industries.

PINNACOL stands firmly as a partner in finding a way forward. This thoughtful product demonstration video illustrates how they support businesses in continuing operations safely and effectively, providing crucial stability that allows the entrepreneurial spirit to thrive.

What We Can Learn

Animated visuals simplify complex technical systems improving concept recall by 68 percent.


29. XTB Software tutorial video

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Duration : 16 seconds

Dispelling the common anxiety around starting to trade with XTB, this video immediately establishes approachability. It meticulously distills what might seem daunting into a welcoming, simple four-step journey, using crisp on-screen visuals right on your device. This concise guide removes a major first hurdle for potential users.

By zeroing in on this streamlined onboarding, the video effectively counters potential intimidation. Its strength as a software tutorial video lies in making the first steps feel achievable, instilling confidence and providing a strong impetus for those considering trading to take immediate action. Creators can learn how clear visuals make complex entry points genuinely accessible.

What We Can Learn

Combine abstract motion graphics with stunning real-world visuals for captivating impact and narrative flow.


30. Brightpick Giraffe Educational explainer video

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Duration : 22 seconds

A burst of vibrant animation captures attention, introducing a relatable character facing common developer struggles with code. This cleverly sets up the problem the Samsung Developer Conference Korea 2024 aims to solve.

The video crafts a simple, compelling journey: from code frustration to discovering the online conference via a timely notification, culminating in showing the registration page. Serving as an engaging educational explainer video, its charming style makes technical learning approachable, inspiring viewers on how visual storytelling can effectively humanize complex topics and drive event sign-ups.

What We Can Learn

Animated visuals simplify complex energy evolution strategies enhancing audience understanding and impact.


FAQ

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Key elements of a compelling instructional video?

Effective instructional videos combine clear visuals, concise audio, and a strong call to action.

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How to plan instructional video content for maximum impact?

Maximize impact by analyzing learning objectives, target audience, and desired outcomes.

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Optimal instructional video styles for effective learning?

Tailor the style to specific needs, from minimalist to dramatic, for effective learning. Example: A technical video might use a clean, minimalist style, while a product demo could benefit from a more dynamic approach.

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Ideal length for learner engagement in instructional videos?

Ideal length varies based on complexity, but concise videos maintain learner engagement. Microlearning modules (under 2 minutes) are effective for quick tips, while longer formats (up to 10 minutes) suit complex topics.

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Best narrative approaches for instructional video storytelling?

Develop narratives that resonate with the audience, using storytelling techniques to make learning memorable. Example: Use a case study to illustrate a concept or a problem-solution approach to explain a process.

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Integrating instructional videos into a sales funnel for conversions?

Strategically integrate instructional videos into the sales funnel, driving conversions and engagement. Example: Use a product demo video on a product page or a tutorial video in a post-purchase email.

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Top pre-production best practices for instructional videos?

Pre-production best practices include in-depth consultations, detailed briefs, and collaborative brainstorming.

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How leading companies leverage instructional videos for training?

Leading companies use instructional videos for onboarding, training, product demos, and customer support.

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Repurposing existing content into engaging instructional videos?

Repurpose existing content (blog posts, presentations) into engaging videos, maximizing investment and reach.

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Defining the right tone and style for an instructional video's target audience?

Define the right tone and style by understanding the target audience and their learning preferences. Example: Use a formal tone for corporate training and a more informal tone for consumer-facing videos.

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Realistic production timeline for a professional instructional video?

A professional instructional video typically takes 3-8 weeks, depending on complexity and revisions. Pricing ranges from $1000-$6000 for a 60-second video, depending on the complexity.

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Techniques for creating captivating and engaging learning videos?

Create captivating learning videos using motion graphics, visual effects, and dynamic camera movements.

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Creative visual storytelling techniques in instructional videos?

Enhance engagement with visual storytelling techniques like close-ups, transitions, and dynamic visuals.

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Ensuring accessibility in instructional videos for all learners?

Ensure accessibility with captions, transcripts, and alternative audio descriptions.

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Crafting a compelling script for a highly effective instructional video?

Craft compelling scripts that are clear, concise, and tailored to the target audience's learning style. Example: Use active voice, clear language, and avoid jargon.



The Science of Learning: Cognitive Principles for Video


Applying Task 3 analysis and instructions to Task 2 draft within Layout 4.

We explore how brains process information, leveraging science principles to enhance learning experiences. Understanding cognitive processes helps designers create video content viewers connect with and remember. This goes beyond simply presenting facts; it involves engaging the learner's mind actively. Designing effectively ensures messages truly resonate.

Applying cognitive load theory proves fundamental. Break complex lessons into smaller, digestible segments preventing mental overload. Pairing strong visuals with concise narration simultaneously utilizes dual coding, helping brains process information through multiple channels improving retention. Visual design matters greatly, using clear graphics consistent elements and avoiding clutter guides attention and aids comprehension. Accessibility for every learner involves implementing universal design principles ensuring captions and transcripts accommodate diverse needs fostering inclusivity and broader reach.

  • Measurement extends beyond simple views gauge actual skill transfer using assessments task completion rates learner feedback revealing true impact on knowledge or performance.

  • Engaging viewers actively boosts motivation incorporating gamification elements like progress trackers or embedded checks transforms passive watching into active participation in the learning journey.

  • Microlearning videos deliver focused takeaways designed for short attention spans perfect for quick updates or just-in-time learning addressing specific single objectives efficiently.

  • Interactive features like branching scenarios or clickable elements offer learners control deepening engagement and providing safe spaces to practice decision making based on content.


  • Optimizing for mobile ensures content reaches viewers anytime anywhere adapting visuals text and any interactive elements for smaller screens and various network conditions. Creating effective instructional video necessitates understanding how learners think process information and engage with dynamic content. This scientific approach elevates video beyond demonstration into a powerful tool for deep learning and lasting retention.


    Why Advids for Instructional Video?


    At Advids, we create compelling Instructional Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals. We transform your vision into engaging and effective animation.

    Unlocking the Power of Instructional Video:

    Customized Instructional Video Solutions: From explainer videos to complex product demos, we tailor each project to your brand, style, and target audience.
    Creative Storytelling Through Animation: We craft captivating narratives that engage viewers and simplify complex information, making learning enjoyable and effective.
    Cutting-Edge Instructional Video Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact.

    Experience and Expertise:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Instructional Video truly effective. We've completed over 315 successful Instructional Video projects.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their instructional content to life.
    Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

    A Collaborative Approach:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Instructional Videos.


    Ready to unlock the potential of Instructional Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Instructional Video?


    An instructional video is a type of video that aims to educate and inform viewers on a specific topic, process, or skill. It goes beyond simple entertainment and aims to provide structured learning experiences. instructional videos are designed to be clear, concise, and engaging, using visual aids and demonstrations to enhance understanding and knowledge retention.

    Instructional videos have a wide range of applications across various industries, including healthcare, education, technology, finance, and manufacturing. They can be used to train employees, educate customers, provide product demos, explain complex concepts, and offer troubleshooting support.


    What do top Instructional Videos have in common?


    Mastering instructional video creation requires focusing on clear communication and impactful visuals to maximize viewer engagement and knowledge retention.

    Learning Outcomes - Define specific, measurable, achievable, relevant, and time-bound learning goals. Focus on demonstrable skills gained.

    • Ideal User Profile - Create detailed user personas to tailor the video's content and tone. Address specific needs and pain points.
    • Visual Storytelling - craft a narrative arc that builds emotional connection and resonates with viewers. Use relatable characters and scenarios.
    • Step-by-Step Process - Use clear visual cues and concise instructions to guide viewers. Emphasize simplicity and efficiency.
    • Problem & Solution - Present a clear problem and demonstrate how the solution directly addresses it. Highlight the value proposition.
    • Key Feature Focus - Prioritize features that deliver the most value to the user. Show, don't just tell, the benefits.
    • Practical Applications - Showcase diverse and relatable use cases. Demonstrate versatility and applicability.
    • Quantifiable Results - Use data and metrics to demonstrate the impact and effectiveness. Show clear ROI or value.
    • Actionable Next Steps - Provide clear, concise, and easy-to-follow instructions for the next steps. Make it simple to engage.
    • Concise Scriptwriting - Use strong verbs and active voice to create a dynamic and engaging narrative. Prioritize clarity and impact.


    Conversational

    An instructional video is a powerful tool for delivering information in a way that is both engaging and effective?

    Conversational

    An instructional video is a powerful tool for delivering information in a way that is both engaging and effective. The key is to design the video to be clear, concise, and easy to understand.

    Informative

    Methods for creating effective instructional videos include using clear visuals, concise language, and a logical structure. The goal is to present information in a way that is easily digestible and memorable for the viewer.


    How long should your Instructional Video be?


    Optimize instructional video length for maximum impact by aligning video type, content, and viewer engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core message?
    • Who is the intended viewer?
    • How many steps need showing?
    • What's the visual style?
    • What platform will host it?
    • What's the learning objective?
    • Does it need multiple parts?

    Instructional video length guide

    Instructional TypesVideo LengthUse CaseFunnel
    Screen Recording45-90 secondsDemonstrates software functionality concisely, ideal for quick tutorials using clear on-screen annotations, focusing on key steps.Awareness
    Talking Head30-60 secondsExpert delivers concise, engaging advice, using a friendly tone and clear visuals, building trust and credibility.Consideration
    Animated Explainer60-90 secondsSimplifies complex concepts using engaging visuals and narration, focusing on key takeaways, ideal for whiteboard or kinetic typography styles.Consideration
    Tutorial Montage1-2 minutesProvides a step-by-step guide, using a fast-paced montage style, showcasing multiple techniques, suitable for multiple-step processes.Decision
    How-To Guide1.5-3 minutesOffers comprehensive instructions, using clear visuals and a structured approach, focusing on practical application, ideal for detailed processes.Action


    How to create Instructional videos?


    Crafting compelling instructional videos requires a strategic approach. Mastering the pre-production and production phases is crucial for creating impactful user interface demo videos that resonate with your audience and achieve your objectives.

    * Audience Definition - Understanding your audience ensures the video's language and complexity are appropriate, maximizing comprehension and engagement.

    • Objective Setting - Clearly defined objectives ensure the video stays focused, delivering specific knowledge and skills efficiently.
    • Script Development - A well-structured script ensures a logical flow of information, preventing confusion and maximizing knowledge retention.
    • Visual Planning - Strategic visual planning enhances understanding, making complex information more accessible and memorable.
    • Storyboarding - Storyboarding helps visualize the video's narrative, ensuring a cohesive and engaging viewing experience.
    • Footage Capture - High-quality footage ensures clarity and professionalism, enhancing the video's credibility and impact.
    • Professional Editing - Professional editing creates a polished and engaging final product, improving viewer experience and knowledge retention.
    • Visual Enhancements - Visual aids simplify complex information, improving understanding and making the learning process more enjoyable.
    • Call to Action - A clear call to action encourages viewers to take the next step, maximizing the video's impact and effectiveness.
    • Platform Optimization - Platform optimization ensures the video reaches the target audience, maximizing its visibility and impact.


    Scriptwriting for Effective Instructional Videos


    Crafting a compelling script is the heart of effective instructional videos. Let's explore how we can transform our pre-production plans into engaging narratives that resonate with viewers. Think about your favorite how-to videos – what makes them so effective? Often, it's a clear, concise script that speaks directly to the viewer.

    Remember, we're creating engaging instructional video examples, not just reciting facts. Knowledge Videos thrive on clarity and conciseness. Leveraging instructional video examples technology allows us to reach wider audiences and enhance engagement. So, let's dive into the key elements of a captivating script.

    • Grab attention immediately. Start with a compelling question or a relatable scenario. This hook will draw viewers in and make them want to learn more.
    • Structure logically. Guide your viewers seamlessly from introduction to conclusion. A clear, logical flow ensures they can follow along easily.
    • Write conversationally. Imagine you're speaking directly to your viewer. Use a natural, engaging tone, as if you're having a conversation.
    • Show, don't just tell. Visuals are powerful tools. Whenever possible, let the visuals reinforce your message and illustrate your points.

    By following these guidelines, we can create scripts that not only inform but also inspire. A well-crafted script is the foundation of any successful instructional video, turning information into an engaging and memorable learning experience.


    The Importance of Storytelling in Instructional Videos


    Let's talk about storytelling. Imagine watching a video about software, not just a dry demonstration, but a story about how it solved a real problem for someone like you. That's the power of narrative. It transforms information into an experience, making learning more engaging and memorable. Storytelling isn't just about entertainment; it's a powerful tool for enhancing comprehension, boosting retention, and inspiring action.

    Think about the best instructional video examples you've encountered. Chances are, they resonated with you because they told a story. Whether it was a relatable character overcoming a challenge or a clear explanation of a complex concept through a simple analogy, the narrative made the information stick. This is especially true for explainer videos, which often rely on storytelling to simplify complex ideas and engage viewers.

    Consider instructional video examples healthcare. A compelling patient story can make complex medical information more relatable and easier to understand. Even tutorial videos, often perceived as purely technical, can benefit from incorporating narrative elements, making the learning process more enjoyable and effective. By weaving a narrative into our instructional videos, we create a richer, more immersive learning experience.

    • Humanizing content creates emotional connections, making learning more impactful.
    • Compelling stories captivate audiences, transforming passive viewers into active learners.
    • Storytelling simplifies complex information, making it easier to digest and retain.
    • A clear narrative arc provides structure and guides viewers through the learning journey.

    By embracing the power of storytelling, we transform our instructional videos from mere presentations of information into engaging and memorable learning experiences.


    Animation Styles for Instructional Videos


    Let's dive into the exciting world of animation styles! Choosing the right style can transform your instructional videos from informative to truly captivating. Think about your favorite how-to videos – what makes them so engaging? Often, it's the visual storytelling that grabs your attention and keeps you hooked.

    We've already covered the importance of a strong script and clear visuals. Now, let's explore how different animation styles can elevate your message and resonate with your audience. From simple whiteboard animations to immersive 3D experiences, there's a style for every message and budget. Effective instructional video examples often combine different styles to maximize impact.

    Imagine explaining a complex software process. A screencast video, enhanced with instructional video examples software, provides clear guidance. But what if you want to add a touch of personality? Character animation can bring your software to life, creating relatable scenarios that resonate with viewers.

    • Whiteboard animation: Perfect for breaking down complex concepts with simple, engaging visuals.
    • 2D animation: A versatile choice for creating diverse characters and dynamic storytelling.
    • 3D animation: Ideal for showcasing intricate details and creating immersive experiences. Think product demos or technical training videos.
    • Motion graphics: Bring data to life with dynamic visuals and eye-catching animations.

    For employee training videos, consider incorporating interactive elements to boost engagement. educational videos can benefit from animation's ability to simplify complex topics and cater to diverse learning styles. Remember, the goal is to create a memorable learning experience. Choosing the right animation style is key to achieving that.


    Using Screen Recordings in Instructional Videos


    Let's dive into the practical world of screen recordings. They're a fantastic way to create dynamic and engaging instructional videos, perfect for everything from quick tutorials to in-depth product demo videos. Think about how much easier it is to learn by watching someone *do* something, rather than just reading about it. That's the power of screen recording.

    We've talked about planning and scripting, but let's get into the nitty-gritty of making your screen recordings shine. Imagine creating onboarding videos that truly welcome new users, or explainer video examples instructional that break down complex concepts effortlessly. How can we achieve that?

    • Keep it clean: A clutter-free screen is key. Minimize distractions by removing unnecessary icons and notifications. Think of it as setting the stage for your viewers.
    • Enhance with visuals: Use your screen recorder's features to highlight key areas. Mouse pointers, zoom, and annotations are your best friends. Imagine showing, not just telling, how to navigate a new software interface.
    • Sound matters: Invest in a good microphone. Clear audio elevates your video's professionalism and makes it easier to follow along. Think about your favorite how-to videos – clear audio is a must.
    • Show, don't just tell: Screen recordings are perfect for showcasing practical applications. Imagine creating instructional video examples for training that demonstrate real-world scenarios.

    By following these tips, your screen recordings will transform into engaging learning experiences. Remember, the goal is to create clear, concise, and compelling content that resonates with your audience.


    How instructional video examples are curated?


    We dove deep into instructional videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic instructional videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Clarity & Conciseness Evaluating the clarity and conciseness of the instructions provided.
    7.Practical Application Assessing the video's effectiveness in enabling viewers to apply the knowledge or skill.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Instructional video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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