30 Instructional Walkthrough Video Examples To Boost User Comprehension

Instructional Walkthrough Video Examples

1. Chainalysis

What really stands out in this video is the emphasis on the data visualization. The video effortlessly navigates complex blockchain concepts by showcasing the data in a visually engaging and easily digestible way. The strategic use of color and animation helps bring the data to life, making it easier for viewers to understand the interconnected nature of transactions and the intricacies of the blockchain network.

This video is an excellent example of an instructional walkthrough video. It guides the viewer through the platform's key features and functionalities, showcasing its power to analyze data, identify risks, and provide valuable insights. The video clearly demonstrates how Chainalysis empowers users to make informed decisions and navigate the complexities of the blockchain landscape.

2. LinkedIn Minimal Instructional Walkthrough Video - Showcase product features subtly

The video captures your attention right away by opening with a direct question aimed at recruiters and hiring managers. Then, the animation takes us on a journey through the interface, highlighting the user-friendly features. This is achieved through a dynamic pace and transitions, seamlessly demonstrating LinkedIn Recruiter's key functionalities.
The focus on collaboration and team communication stands out. It makes a strong case for how the platform can streamline the recruiting process, making it more efficient and enjoyable for the entire team.

3. Comarch 2D Instructional Walkthrough Video

Comarch's smart metering for industry is a powerful tool for businesses seeking to modernize their operations and optimize resource management. The video effectively presents the problem of outdated industrial processes, emphasizing the inefficiencies, downtime, and risks that arise from manual data collection. It visually illustrates how Comarch's solution, an Instructional Walkthrough Video, offers a seamless transition to real-time data monitoring.

The video effectively uses 2D animation to create an engaging visual experience that highlights the key features of Comarch's solution, such as remote meter reading, data analysis, and integration with Industry 4.0 systems. The clear visuals and concise narration make it easy to understand the benefits of Comarch's smart metering and its potential to improve efficiency, reduce costs, and enhance overall operations. It's a video that inspires viewers to consider how Comarch can help them transform their businesses.

4. QuickML Minimal Instructional Walkthrough Video

The video's use of animation and visuals helps to illustrate the complex processes involved in machine learning in a way that is easy to understand. This is a strength of the video. The visuals provide a clear and concise representation of the platform's interface, making it easy for viewers to visualize the user experience.

This video is an excellent example of an Instructional Walkthrough Video. It seamlessly guides viewers through the steps involved in utilizing the platform. The video does an exceptional job of highlighting QuickML's core value proposition: to empower users to unlock the potential of their data and revolutionize their work processes.

5. Bullhorn Motion Graphics Walkthrough Video

DEUTZ's instructional walkthrough video cleverly explains complex information on CO2-free fuels. Through simple yet engaging 2D animations, the process of producing green hydrogen from renewable energy sources becomes understandable to a broad audience. This video is a shining example of how effective visuals can empower sustainable solutions by making them clear and compelling.

The video's strength lies in its concise delivery and focused message. By highlighting how DEUTZ engines can operate using these CO2-neutral fuels, it showcases the company's commitment to innovation and a sustainable future. This persuasive approach offers a practical vision for a greener world and positions DEUTZ as a leader in the industry.

6. Veeam 3D Isometric Walkthrough Video

In this visually dynamic instructional walkthrough video, we explore the critical need for Office 365 data backup, a vulnerability often overlooked. The video smartly employs isometric animations to highlight the risk of data loss and showcase Veeam Backup for Microsoft Office 365 as the ultimate solution. The sleek visuals, combined with an upbeat soundtrack, effortlessly convey complex technical concepts.

We love the clear, concise messaging and the effective use of visual metaphors. The video not only educates viewers but also instills a sense of urgency. It serves as a great example of how to create engaging content around a technical product, inspiring us to elevate our own video production strategies.

7. Sun Life 2D Instructional Walkthrough Video

Sun Life is a company that provides financial services, including life insurance and retirement planning. This video is designed to explain a product that converts savings into guaranteed income payments.

Video Design -
The video features a clean and simple design. It uses flat, cartoon-like graphics that are easy to understand and follow, and it is an Instructional Walkthrough Video. The graphics are sharp, modern and visually appealing, creating a modern and professional tone. These elements help drive home the message of security and stability.

The video is able to effectively communicate its objective by using a clear and concise narrative. It is animated, focusing on the subject, payout annuities. The overall tone of the video is reassuring and positive, making it a good choice for a product designed to help people plan for retirement.

8. Hotjar Animated Walkthrough Video

We admire the clever way this instructional walkthrough video effortlessly showcases the power of Orcas. The vibrant visuals, set against a striking orange backdrop, instantly grab attention and set a dynamic tone. We love how clearly the software's streamlined interface is presented, making its ease of use incredibly apparent.

From managing fleets to scheduling transports, every step is seamlessly illustrated. The use of animated figures brings a touch of playfulness, while the well-placed location markers perfectly convey the efficiency of Orcas. It's a shining example of how to effectively combine engaging animation with a clear, concise message.

9. Elaad Animated Tech Walkthrough Guide - Boost brand awareness subtly

We admire the innovative way Elaadnl showcases the advantages of smart EV charging in this Instructional Walkthrough Video. The retro VHS intro instantly sparks nostalgia, seamlessly transitioning to the core message: simplicity. The animation brilliantly demonstrates how the technology effortlessly streamlines a previously complex process.

We love the vibrant color palette and the clean, 2D aesthetic. This, combined with the upbeat music, creates an engaging experience for viewers. By focusing on the key features and benefits, Elaadnl clearly communicates the value of its solution without overwhelming the audience.

10. Bandwidth

In this compelling brand video for Bandwidth, we witness a dynamic showcase of human potential and innovation. The rapid cuts and inspiring visuals, from gazing at stars to a gymnast defying gravity, ignite our desire to push boundaries. The video emphasizes a culture of curiosity, collaboration, and kindness, highlighting the power of collective effort.

Bandwidths message resonates deeply: together, we can achieve the unthinkable. The videos uplifting music and diverse imagery create a sense of optimism and possibility, leaving us feeling empowered to dream bigger and embrace our moment. This piece serves as an excellent example of how effective visuals and inspiring messaging can evoke powerful emotions and build brand affinity.

11. 360Learning SaaS Instructional Walkthrough Video

We admire how this instructional walkthrough video for mobile app leverages vibrant visuals and dynamic motion graphics to capture attention and effectively communicate the key benefits of 360Learning. The initial scenario instantly resonates with L&D leaders facing the challenges of managing multiple learning projects, creating a hook that draws the viewer in. We love the seamless integration of software mockups, showcasing the platform's collaborative tools and AI-powered features in an intuitive and engaging manner. The fast-paced editing and upbeat music maintain momentum, while the concise messaging ensures the key takeaways are delivered with impact. This video perfectly demonstrates how to create an inspiring and informative overview of a complex software solution.

12. Diligent Animated Instructional Walkthrough Video

Diligent Community is a solution for public education boards. The video is designed to highlight the need for a simpler way to manage board agendas and meetings.

Video Design - This Instructional Walkthrough Video for Onboarding uses high-quality graphics and visual elements to clearly and concisely demonstrate the benefits of the software. The video transitions between static images and animations, illustrating how the software streamlines tasks and reduces the complexity of board management.

The video effectively communicates the need for the software by using relatable scenarios, showcasing the frustrations of manual board management processes. The use of bright colors, simple transitions, and a fast-paced style helps capture the attention of the target audience, who are likely busy educators or board members. By demonstrating the ease of use and efficiency offered by the software, the video successfully establishes a sense of urgency for switching to a digital solution. The tone of the video is playful and engaging, emphasizing the benefits of using the software to simplify and streamline board management.

13. Coinbase

Coinbase Earn is designed to educate users about cryptocurrencies and provide them with an opportunity to earn crypto through engaging learning tasks.

Video Design - The video utilizes a combination of animated graphics and a simple, clear narration that aligns with the Coinbase brand. This is an Instructional Walkthrough Video that focuses on the Celo platform with a clean and modern aesthetic, highlighting the platform's features and benefits through a series of well-organized illustrations.

The video's design effectively communicates the objective of Coinbase Earn, which is to make learning about and earning cryptocurrencies accessible to a wider audience. It uses a clear and concise narrative to guide users through the learning process, while the animated graphics help to reinforce key concepts and make the information more engaging and memorable. This video style is designed to appeal to the target audience, which is tech-savvy individuals who are interested in exploring the world of cryptocurrencies. The video's overall tone is informative and encouraging, making it a good tool for educating and engaging potential users.

14. Logix

Logix helps customers switch to smarter banking. This video guides customers step-by-step through the process of switching their checking account.

Video Design - The video uses a clean, minimalist design with a light blue background, simple, colorful icons. These icons represent the various features and benefits of Logix, highlighting the ease of use of their mobile app. The video utilizes a mix of animation and graphics to create an engaging Instructional Walkthrough Video for Onboarding.

The visual style effectively communicates the ease and simplicity of switching. The clean, straightforward animation and graphics reinforce the message that Logix is a user-friendly and reliable banking solution. The overall tone is optimistic and encouraging, assuring viewers that switching their checking account is a simple and worthwhile process.

15. Medtronic

Medtronic is a medical device company that focuses on helping people live healthier lives. This video is designed to show users how to upgrade their insulin pump via a software upgrade using the Medtronic Diabetes Updater app.

Video Design - This video follows an Instructional Walkthrough Video for Onboarding style. It's simple, engaging, and uses clear animations. Bright and muted colors are used, making the graphics very clear, and the animations are simple, creating an easy to follow and understand video.

The video explains the process of upgrading the pump to the new model in a clear and concise manner. It is very engaging, and the visual style drives the video goal, which is to increase product adoption and brand awareness. The tone of the video is very positive and informative, as it clearly highlights the benefits of upgrading to the new pump. Overall, it's a very well-made and informative video.

16. Accenture

Accenture is a global professional services company that provides a range of services, including technology consulting, digital services, and operations outsourcing. This video is designed to introduce the audience to Natural Language Processing (NLP) and how it can help computers understand human language.

Video Design - The video uses an Instructional Walkthrough Video for Onboarding style, showcasing animated illustrations and graphics. The three-dimensional environment and use of animation brings the concept of NLP to life, making it easily digestible for the audience. The vibrant color palette, consisting of blues, yellows and purples, adds visual appeal and reinforces the modern, technical nature of the topic.

The video's visual style clearly conveys the goal of explaining NLP in a simple and engaging way. The use of bright, colorful graphics, and animation makes the topic more accessible and less intimidating. The overall tone of the video is playful yet informative, ensuring that viewers are not only entertained but also educated on the topic.

17. Impact My Biz

Impact My Biz is a company that provides vCIO services to its clients. The video is designed to educate its audience on what a vCIO is, and the value it provides.

Video Design - The video uses an animation walkthrough idea to communicate the concept of a vCIO. This style is very engaging and easy to understand, making it ideal for this type of explainer video. It uses simple, yet eye-catching graphics and elements that clearly depict the flow of the video narrative. The video is full of information, but the design style keeps it easy to follow.

The visual style is highly effective in conveying the video's message. The animation allows Impact My Biz to present complex concepts, like technology strategy and vCIO services, in a way that is both engaging and easy to comprehend. The visual design is clean and professional, reflecting the quality and reliability of the vCIO services offered by Impact My Biz. The tone of the video is informative and helpful, positioning Impact My Biz as a trusted advisor for businesses seeking guidance on their technology needs.

18. Capital One

In this concise walkthrough video, we appreciate how Capital One Business showcases its new vendor payment feature. The video uses dynamic 2D animation to highlight the efficiency and convenience of paying vendors, even those who don't accept credit cards. The interface is brought to life through clear screen recordings, making the process feel remarkably simple. This helps viewers envision themselves utilizing the feature and its various benefits.

We love the visual metaphor of accumulating reward boxes, emphasizing the value proposition for businesses. The upbeat soundtrack and crisp transitions contribute to a modern, engaging viewing experience. This walkthrough video demonstrates how a seemingly complex financial process can be explained simply and persuasively.

19. EQT

EQT provides software and services for the entertainment industry. The video is designed to give potential employees, portfolio companies, and business partners a high-level overview of the company.

Video Design - The video features an illustrative, graphic design style with bright colors and clean lines, adding a modern, approachable feel. Simple, yet effective animations accompany the narration, emphasizing points and illustrating trends within the entertainment industry.

The video's visual style complements the narrative by employing imagery that represents the growth and impact of entertainment content production. Bold colors, clean lines, and animations create a visually engaging experience that highlights the trends and challenges within the entertainment industry, subtly communicating a message of forward movement and innovation. The overall tone is upbeat and optimistic, aligning with the video's goal of demonstrating the company's position as a leader in the evolving entertainment space.

20. U.S. Bank

The U.S. Bank Business Essentials video provides a comprehensive overview of the platform's features and benefits, showcasing its ability to streamline business management tasks. The video highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance. This instructional walkthrough video sample effectively communicates the value proposition to the viewers.

The video's design effectively emphasizes the Business Essentials platform's user-friendly interface and intuitive navigation. The clean and minimalist aesthetic, with a focus on the platform's core functionalities, allows viewers to easily grasp the value proposition. The use of bold colors and clear typography further enhances the visual appeal and ensures that key information is easily digestible. The walkthrough video with motion graphics is well-paced, providing ample time for viewers to absorb the presented information without feeling overwhelmed.

In conclusion, the U.S. Bank Business Essentials Instructional Walkthrough Video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency.

21. CoreLogic

The CoreLogic Market Trends instructional video captivates us with its dynamic visuals and clear, concise messaging. We particularly appreciate how the animation seamlessly integrates with the UI demonstrations, making the platform's functionality readily understandable. The use of a magnifying glass to highlight specific data points adds a subtle yet effective visual hook, drawing attention to the granular insights available.

The 2D elements, including charts, maps, and icons, are thoughtfully designed to complement the overall aesthetic. This allows viewers to grasp the breadth of data offered by CoreLogic, emphasizing the comprehensive nature of the Market Trends platform.

22. Charles Stanley

Charles Stanley is a financial services company that offers investment services. This video is designed to educate investors on what a dividend is, and how it differs from a dividend yield.

Video Design - This instructional walkthrough video for onboarding uses bold, animated text to highlight key takeaways, simple, easy to understand graphics, and a clean, dark background to help the colorful graphics stand out, making the content easy to follow. The video uses a visual style that feels friendly and approachable, inviting viewers to learn about investing without feeling overwhelmed.

The visuals are bright, the presenter uses simple language to explain the concepts, and the graphics are clean. Simple yet engaging animation helps to keep viewers engaged with the content. The narrator's tone is friendly and conversational, making it clear that the video is aimed at people who are new to investing. This ensures the content is relatable and doesn't make the complex subject of finance feel intimidating. This video effectively communicates its objective of explaining dividends to a wider audience.

23. PwC

PwC's Digital Operations Maturity Assessment helps businesses critically examine their digital operations, unlocking opportunities for improvement. The assessment helps businesses make informed decisions about digitizing operations.

Video Design - This Instructional Walkthrough Video for Onboarding utilizes bright, engaging colors and simple graphics to illustrate the assessment's core concept. Safes and thought bubbles are central elements, visually communicating the uncertainty of choosing the right path for digital operations and the value of gaining insights through the assessment.

The video's visual style clearly conveys the message, emphasizing the importance of making informed decisions about digitizing operations. The animated nature and simple graphics create a lighthearted tone, making the assessment process seem less daunting. The visual design effectively drives the overall video goal, encouraging viewers to explore the offering and unlock the hidden potential of their digital operations.

24. UN

The UN video is designed to explain the concept of urban metabolism and how it can benefit local government. It highlights the concept of resource efficiency in cities.

Video Design - The video uses a simple, yet effective design style. It is presented as an Instructional Walkthrough Video for Onboarding. The graphics are clean and flat, using bold colors that are easy to discern. The animation is smooth, transitions are clear, and the visual flow is very good. This style makes the video compelling and engaging while also making the key information easy to understand for a general audience.

The visual style clearly conveys the complex concept of resource usage in cities. It does so by using bright colors, simple graphics, and engaging animations. The tone of the video is informative and educational.

25. Cegid

Cegid Retail is a software solution designed for businesses in the retail sector. This video is designed to educate and inspire the customer about how to improve their skills using the software.

Video Design - The video uses a modern style, with a blue and white color scheme. The design aesthetic is clean, simple and flat, creating a professional and trustworthy brand image. Minimal graphic elements help focus the viewer on the key message. Instructional Walkthrough Video for Onboarding is a key element in this video, as it is used to show how the software can be used to manage retail operations. This method of visual storytelling is effective for showing the layout of the software and its functionality in a way that is easy to understand.

The use of animated characters and simple visuals helps bring to life the story of how the software supports retailers in solving their daily problems. The video's upbeat and positive tone reinforces the message that the software is a valuable partner for businesses in the retail industry. The video also uses a call-to-action to encourage the viewer to learn more about the software. The visual style of the video drives the goal to encourage viewers to learn more about the software solution. This is done through the use of visual elements and clear messaging that highlights the benefits of using the software. The tone of the video is positive and optimistic, which helps to build trust and confidence in the brand.

26. Credit Karma

The vibrant color palette of this Credit Karma Instructional Walkthrough video instantly grabs our attention. From pastel pinks and purples to bold greens and oranges, the video is a visual feast. We all appreciate how the collage-style animation seamlessly integrates seemingly disparate elements, from a treasure chest overflowing with financial icons to a car constructed from puzzle pieces representing credit factors.

Credit Karma smartly avoids dense financial jargon, opting for clear, concise language that resonates with a broad audience. The videos lighthearted tone and engaging visual metaphor of a financial journey make learning about credit accessible and even fun. Credit Karma truly makes progress feel attainable.

27. RightCoach

RightCoach is a product for organizations to build leadership skills, increase employee engagement, and improve retention. The video is designed to demonstrate how on-demand coaching can help accomplish these goals.

Video Design - The video starts with an animation of a user interface displaying the process of defining, instrumenting, and verifying analytics. The UI is clean, simple, and easy to follow. This clean and simple user interface continues as the video shifts from illustration of the user interface to an example of real code.

Instructional Walkthrough Video for Onboarding - The video is designed to feel modern and inviting, and the animation helps to clearly show the steps involved in utilizing the product. The video's graphic design and animation style is consistent throughout, highlighting the product's capabilities and the ease of use. The tone of the video is professional and informative, making it clear that the product is a powerful tool that can help organizations improve their operations.

28. TomTom

This video is designed to introduce the new map maker, which allows users to customize maps for their apps. It's a powerful tool that can be used to create unique and engaging maps for a variety of purposes.

Video Design - The video showcases the user interface of the map maker and how easy it is to use. It starts with an overview of the app, highlighting its simplicity, then delves into the key features, such as the styles gallery and quick customization. The video utilizes a clean and minimalist visual design, simple graphics highlight the key features and benefits, allowing the viewer to focus on the user interface and its functionalities.

Instructional Walkthrough Video for Onboarding - The video's visual style clearly communicates its objective: to demonstrate the map maker and its ease of use. This is achieved through a series of steps, highlighting the different features and demonstrating how they work. The video has a positive and upbeat tone, emphasizing the benefit of the new tool for developers. The graphic elements of the video clearly explain the navigation and workflow of the application, making it an engaging and informative video that emphasizes the application's ease of use.

29. 1Password

1Password is a password management service for businesses. This video is designed to show how it integrates with existing infrastructure to improve security.

Video Design - The video is a clean, modern, and minimalistic Instructional Walkthrough Video for Onboarding. It uses a simple color palette of white, gray, and blue, with pops of color to highlight key information. Simple animations and transitions are used to guide the viewer through the information. Clean, bold text and icons reinforce the messaging, making it easy for the viewer to understand.

The video demonstrates how 1Password seamlessly integrates with leading identity providers, SIEM tools, two-factor authentication solutions, and developer tools. This makes it clear that 1Password helps create a comprehensive security posture. The video uses straightforward visual language and minimal animations to create a clear, professional tone. This helps the viewer to better understand the benefits of using 1Password. The video's concise nature and focus on visual elements like animation and graphics keep the viewer engaged and help them grasp the message of 1Password's benefits.

30. Google

Google is a technology company focused on developing innovative products and services that enhance people's lives. This video is designed to inform viewers about Google's commitment to privacy protection when users choose to save their audio recordings.

Video Design - The video utilizes a clean and modern design, featuring vibrant illustrations and dynamic animations. The Instructional Walkthrough Video for Onboarding style effectively guides viewers through the information with concise and easy-to-understand graphics. The video showcases various Google products and services with visually appealing icons, including a sun, a weather icon, and a light bulb.

The video effectively communicates Google's dedication to privacy, using clear visuals and a reassuring tone. Google's commitment to protecting user information is emphasized through the use of simplified visual elements that represent the core values of privacy, safety, and security. The overall aesthetic of the video is clean and inviting, encouraging viewers to learn more about Google's commitment to privacy.

How to plan and optimize Instructional Walkthrough Videos?

Targeted Messaging: "Content is fire. Social media is gasoline." - Jay Baer, Founder, Convince & Convert. Advids leveraged this concept for a healthcare client. We created an instructional walkthrough video explaining a new medical device, targeting specific medical professionals on LinkedIn. This resulted in a 20% increase in qualified leads.

Actionable: Tailor content to specific platforms and audience demographics.

Emotional Connection: "People don't buy what you do, they buy why you do it." - Simon Sinek, Author, Start With Why. Advids used this approach for a non-profit client. We created an instructional walkthrough video showcasing their mission and impact, evoking empathy and inspiring donations. This resulted in a 15% increase in monthly recurring donations.

Actionable: Connect with viewers by highlighting the purpose behind your product.

Visual Storytelling: "Design is thinking made visual." - Saul Bass, Graphic Designer. Advids applied this for an e-commerce client. We created an instructional walkthrough video showcasing their product's features through visually appealing animations and demonstrations. This resulted in a 10% increase in product page conversions.

Actionable: Use visuals to enhance understanding and engagement.

Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids used this principle for a tech client, simplifying complex technical jargon in an instructional walkthrough video explaining their software's integration process. This resulted in a 25% reduction in integration-related support queries.

Actionable: Simplify complex information for easy comprehension.

Iterative Improvement: "Done is better than perfect." - Sheryl Sandberg, COO, Meta. Advids applied this philosophy for a gaming client, releasing an initial instructional walkthrough video and gathering user feedback to improve subsequent versions. This iterative process resulted in a 30% increase in user retention.

Actionable: Embrace feedback and iterate for continuous improvement.

Why Advids for Instructional Walkthrough Video?

At Advids, we create high-quality, original Instructional Walkthrough Videos designed to achieve your specific business goals. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective instruction.

Unlocking the Power of Instructional Walkthrough Video:

Customized Instructional Walkthrough Video Solutions: We tailor each project, from explainer videos to complex character animations, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft engaging narratives that captivate viewers and drive action, making complex information easy to understand.
Cutting-Edge Instructional Walkthrough Video Technology: We use the latest software and techniques to create visually stunning videos that leave a lasting impact and improve knowledge retention.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Instructional Walkthrough Videos effective. Out of these, over 320 projects have been specifically focused on crafting impactful Instructional Walkthrough Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is valued every step of the way.
Strategic Communication: Clear and open communication is crucial. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Instructional Walkthrough Videos.


Ready to unlock the potential of Instructional Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Instructional Walkthrough Video?

An instructional walkthrough video is a visual guide that demonstrates a process, task, or concept step-by-step. It uses a combination of visuals, narration, and on-screen text to explain complex information in a clear and engaging way. These videos are often used to train employees, educate customers, or provide support for software or products.

Instructional walkthrough videos are used in a variety of contexts, including product demos, software tutorials, onboarding processes, and customer support materials. They can be used to explain how to use a new product, troubleshoot a problem, or simply provide a better understanding of a complex topic.

What do top Instructional Walkthrough Videos have in common?

Here are some key elements that contribute to effective video production:

What makes Instructional Walkthrough Video effective?

A thoughtfully designed instructional walkthrough video is a powerful tool for conveying information and driving engagement. The key to effectiveness lies in its ability to break down complex concepts into easily digestible steps, making the learning process more accessible and enjoyable.

Instructional walkthrough videos are driven by a clear understanding of the target audience and their needs. They aim to make information easy to understand and retain, using a combination of visual aids, concise narration, and interactive elements.

Methods for creating effective instructional walkthrough videos include using clear and concise language, incorporating visual aids, and providing opportunities for viewers to interact with the content. By focusing on these key elements, businesses can create videos that are both informative and engaging, leading to improved knowledge retention and positive user experiences.

How long should your Instructional Walkthrough Video be?

A well-crafted instructional walkthrough video is a valuable asset for any business, but its effectiveness hinges on its ability to deliver information in a concise and engaging manner. The ideal length of an instructional walkthrough video is determined by the complexity of the topic and the attention span of the target audience.

Determining Optimal Length

Methods for determining the optimal length include considering the number of steps involved, the complexity of the process, and the level of detail required. A video that is too short may not provide enough information, while a video that is too long may lose the viewer's attention.

Pre-Production Considerations

How to create Instructional Walkthrough Videos?

A well-structured instructional walkthrough video is a powerful tool for conveying information and driving engagement. The creation process involves a series of steps that ensure the video is both informative and engaging.

The process to create effective instructional walkthrough videos involves planning, scripting, filming, editing, and publishing. Each step plays a crucial role in ensuring the video is clear, concise, and engaging.

Pre-Production

Production

Post-Production

Transforming FAQs with Video Power

Walkthrough videos offer a dynamic and engaging way to build a searchable knowledge base. Instead of relying solely on text-based articles, you can leverage the power of video to demonstrate processes, explain complex concepts, and provide step-by-step guidance.

To make these videos easily searchable, you need a robust indexing system. This involves tagging videos with relevant keywords, categorizing them by topic, and potentially even using AI-powered transcription services to make the entire video content searchable.

By integrating video search functionality into your existing knowledge base or website, customers can quickly find the answers they need in a visually engaging format.

Video FAQs: Enhancing User Experience

Creating a video-based FAQ section can significantly enhance the user experience and reduce the burden on your support team. Imagine a customer struggling to understand a specific feature of your software. Instead of sifting through lengthy documentation, they can simply search for a relevant walkthrough video and get instant visual clarification.

To implement this effectively, consider structuring your video FAQs around common customer questions. Keep videos concise and focused on addressing a single issue. Use clear and engaging visuals, and ensure the audio quality is excellent.

Accessibility and Learning Styles

One of the key advantages of using walkthrough videos in your knowledge base is their accessibility. Videos can cater to different learning styles and make information more digestible for a wider audience.

For example, a software company could create a series of short videos demonstrating how to use different features of their product. These videos could be organized by skill level, allowing users to easily find content relevant to their experience.

Integrating with Support Ecosystem

Integrating video FAQs into your existing support ecosystem can create a more comprehensive and user-friendly experience. Think of your video knowledge base as a complement to other support channels like live chat or email.

For instance, if a customer contacts support with a question that can be easily answered through a video, the support agent can simply share the relevant video link. This saves time for both the customer and the agent, while providing a more engaging and effective solution.

Production Quality Matters

Producing high-quality walkthrough videos is essential for the success of your video knowledge base. Invest in good recording equipment, ensure proper lighting and sound, and use clear and concise language.

Consider using screen recording software to capture software demonstrations or tutorials. If you're showcasing a physical product, use professional video editing tools to create engaging and informative content.

Choosing the Right Hosting Platform

Choosing the right video hosting platform is crucial for managing and delivering your video content effectively. Platforms like YouTube, Vimeo, and Wistia offer various features for hosting, embedding, and tracking video performance.

Consider factors like storage capacity, bandwidth limitations, security features, and integration options when selecting a platform. Ensure the platform you choose aligns with your budget and technical requirements.

Engaging and Informative Content

Well-designed walkthrough videos can significantly improve user engagement and knowledge retention. Use visuals that are clear, concise, and relevant to the topic. Keep the videos focused on a single objective and avoid unnecessary distractions.

For example, a company offering online courses could create short video tutorials explaining key concepts or demonstrating practical exercises. These videos can be embedded directly into the course materials, providing a more engaging and interactive learning experience.

Brand Consistency

Maintaining Brand Consistency across your video content is essential for building a strong brand identity. Use consistent intro and outro sequences, incorporate your brand colors and logo, and ensure the tone and style of your videos align with your overall brand messaging.

Consider creating a style guide for your video content to ensure consistency across all videos. This will help create a more professional and cohesive user experience.

Scriptwriting for Clarity

Writing clear and concise video scripts is crucial for creating effective walkthrough videos. Start by outlining the key points you want to cover and then develop a script that is engaging, informative, and easy to understand.

Use a conversational tone and avoid using technical jargon that your audience may not understand. Practice your script before recording to ensure it flows smoothly and naturally.

Tracking Performance and Engagement

Tracking video performance and user engagement is essential for optimizing your video knowledge base. Use analytics tools to monitor metrics like video views, watch time, completion rates, and click-through rates.

This data can provide valuable insights into which videos are most popular, which topics are resonating with your audience, and where users are dropping off. Use this information to improve your video content and make your knowledge base more effective.

Budgeting and Prioritization

Building a video knowledge base can involve various costs, including video production, hosting, transcription, and translation. Carefully consider your budget and prioritize your video content based on your needs and resources.

You can start with a small set of core videos and gradually expand your library over time. Explore Cost-Effective Video production options like using internal resources or leveraging user-generated content.

Transcripts for Accessibility and SEO

Providing accurate video transcripts is essential for accessibility and SEO. Transcripts make your video content accessible to users with hearing impairments and allow search engines to index the content within your videos.

You can use automated transcription services or hire professional transcribers to create accurate transcripts for your videos. Ensure the transcripts are properly formatted and synchronized with the video content.

Streamlined Production Workflow

Establishing a streamlined Video Production workflow can help you create high-quality videos efficiently. Define clear roles and responsibilities for each stage of the process, from planning and scripting to filming, editing, and publishing.

Use project management tools to track progress and ensure deadlines are met. Develop a checklist for each stage of the workflow to ensure consistency and quality control.

Interactive Video Features

Interactive video features can enhance user engagement and knowledge retention. Consider incorporating elements like quizzes, polls, or branching paths within your walkthrough videos.

For example, you could create a video tutorial with embedded quizzes to test user understanding at different points. This can make the learning experience more interactive and personalized.

The Future of Video FAQs

The future of video FAQs is bright, with emerging technologies like AI-powered video search and personalized video recommendations poised to revolutionize the way users access information.

Stay informed about these trends and explore innovative video formats like 360-degree videos or interactive simulations to enhance your video knowledge base and provide a cutting-edge user experience.

Conquering Sales Obstacles with Video

Walkthrough videos can proactively address customer concerns by directly demonstrating solutions to common objections. For example, if customers are hesitant about the price, a video can showcase the product's long-term value and return on investment. If concerns arise about ease of use, a video can demonstrate the intuitive interface and user-friendly features.

By visually addressing these objections, businesses Build Trust and transparency. Imagine a software company creating a video that tackles the objection of complex setup. The video could show a simple, Step-by-Step Installation process, instantly easing potential customer anxieties. This direct approach fosters confidence and encourages customers to move forward in the sales process.

Turn Videos into Feedback Goldmines

Walkthrough videos can be transformed into interactive feedback hubs. By embedding elements like polls and surveys at strategic points within the video, businesses can gather targeted insights. For instance, after showcasing a new feature, a poll could ask viewers about its usefulness or ease of use.

Branching scenarios, where viewers choose different paths based on their preferences, can also provide valuable data on user needs and preferences. Imagine a video demonstrating a project management tool. At a point where the video shows task assignment, viewers could be presented with different assignment methods and asked to choose their preferred one. This interactive approach provides direct feedback and guides future product development.

Urgency: The Secret Weapon for Video Launches

Walkthrough videos can effectively inject urgency by highlighting limited-time offers or exclusive benefits. Imagine a video showcasing a new online course. The video could announce a limited-time discount for early enrollment, creating a fear of missing out (FOMO) among viewers.

Visually displaying countdown timers or highlighting a dwindling number of available spots can further amplify the sense of urgency. For example, a video promoting a webinar could feature a countdown timer leading up to the event, prompting viewers to register immediately. This strategic use of scarcity tactics can Drive Conversions and encourage viewers to act promptly.

Video Knowledge Base: Your Product's Help Desk

Walkthrough videos can form the foundation of a dynamic and engaging knowledge base. By organizing videos into clear categories and subcategories, businesses can create a user-friendly library of information.

Interactive transcripts and chapter markers allow viewers to quickly jump to specific sections within a video, enhancing navigation and accessibility. Imagine a software company creating a video knowledge base. Videos could be categorized by features, troubleshooting, or advanced usage. Each video could have chapter markers for specific topics, allowing users to quickly find the information they need. This approach empowers customers to self-serve and find solutions efficiently.

Unlocking Multi-Channel Power with Walkthrough Videos

Walkthrough videos can be seamlessly woven into your multi-channel marketing strategy. On social media, short, engaging video snippets can be used to pique interest and drive traffic to your website or landing pages.

In email marketing, embedding a walkthrough video directly into your newsletter can significantly increase click-through rates and engagement. For SEO, optimizing video titles, descriptions, and tags with relevant keywords can improve your video's visibility in search results. Imagine a company launching a new mobile app. They could create a short teaser video for social media, a longer Explainer Video for their website, and embed a Demo Video in their email newsletter, all driving traffic to the app download page.

Tailor Your Video to Your Audience

Walkthrough videos can be tailored to resonate with specific target audiences by addressing their unique needs and pain points. For example, a video targeting busy professionals could emphasize the time-saving features of a productivity app.

By showcasing how the product solves a specific problem for that audience, the video becomes more persuasive and impactful. Imagine a company selling accounting software to small businesses. Their walkthrough video could focus on how the software simplifies tax preparation and automates invoicing, directly addressing the pain points of their target audience. This targeted approach strengthens the Value Proposition and increases the likelihood of conversion.

Interactive Videos: Turn Viewers into Learners

Interactive elements can transform walkthrough videos from passive viewing experiences into active learning opportunities. Quizzes can be used to test viewer comprehension and reinforce key concepts. Polls can gather real-time feedback on user preferences or opinions.

Personalized recommendations, based on viewer choices or behavior, can guide them to relevant content and resources. Imagine a video tutorial on coding. After explaining a concept, a quiz could pop up to test the viewer's understanding. Based on their quiz score, the video could then recommend either a more advanced module or a review of the basics.

Maximize Your Video Reach and Conversions

Walkthrough videos can be repurposed and distributed across various marketing channels to maximize their reach and impact. Short, attention-grabbing clips can be shared on social media platforms like TikTok or Instagram to Generate Buzz and drive traffic to your website.

Longer, more in-depth videos can be embedded on Landing Pages or product pages to provide detailed information and encourage conversions. Imagine a company launching a new fitness program. They could create short, motivational clips for social media, a detailed program Overview Video for their website, and Testimonials from satisfied customers for email marketing campaigns.

Boosting Trust with Social Proof

Walkthrough videos can be enhanced with social proof elements to build trust and credibility. Customer testimonials can be integrated as short video clips or text overlays, showcasing real-world experiences and positive feedback.

Case studies can be presented as dedicated videos highlighting successful implementations and quantifiable results. Industry awards and recognitions can be displayed as badges or logos within the video, reinforcing your expertise and authority. Imagine a software company showcasing their customer success stories. They could create a video featuring testimonials from satisfied clients, highlighting how the software helped them achieve specific goals. This builds trust and demonstrates the product's effectiveness.

Case Study: IBM's "Think Academy"

Case Study: LEGO's "Rebuild the World" Campaign

Objective: To leverage user-generated content to showcase the creativity and diversity of LEGO's products.

Strategy: LEGO launched the Rebuild the World campaign, encouraging users to share their LEGO creations on social media using the hashtag RebuildTheWorld. The campaign featured a variety of user-generated content, including videos, photos, and stories, showcasing the diverse ways people use LEGO bricks.

Results:

• Increased brand awareness: The campaign generated a significant amount of social media buzz, reaching millions of users and increasing brand awareness.
• Enhanced brand image: The campaign helped to showcase LEGO's products in a positive and creative light, enhancing the brand's image.
• Increased sales: The campaign led to a significant increase in LEGO sales, as users were inspired to purchase new sets and create their own creations.

Key Takeaways:

• User-generated content can be a powerful tool for showcasing brand values and building a community.
• Encouraging user participation can generate authentic and engaging content.
• Social media campaigns can be effective in driving sales and increasing brand awareness.

Case Study: Nike's "Find Your Greatness" Campaign

Objective: To build a strong brand identity through storytelling and inspire customers to achieve their athletic goals.

Strategy: Nike launched the Find Your Greatness campaign, which featured a series of inspirational videos and stories about everyday athletes who overcame challenges and achieved their goals. The campaign aimed to connect with customers on an emotional level and inspire them to pursue their own athletic dreams.

Results:

• Increased brand loyalty: The campaign helped to strengthen brand loyalty among Nike customers, as they felt connected to the brand's values and mission.
• Enhanced brand image: The campaign helped to create a positive and inspiring brand image, associating Nike with athletic achievement and personal growth.
• Increased sales: The campaign led to a significant increase in Nike sales, as customers were inspired to purchase Nike products and pursue their athletic goals.

Key Takeaways:

• Storytelling can be a powerful tool for building a strong brand identity and connecting with customers on an emotional level.
• Inspirational content can motivate customers and drive brand loyalty.
• Emotional marketing can be effective in driving sales and building a strong brand image.

How instructional walkthrough video examples are curated?

We dove deep into instructional walkthrough videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic instructional walkthrough videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Practical Application Examining the clarity and ease of replicating the steps shown.
7.Problem-Solving Focus Determining how effectively the video addresses a specific user need or problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Instructional walkthrough video examples 2024, n=13636 videos within duration <3 mintues, across industries.