30 Introductory Explainer Video Examples To Boost Conversions

Imagine crafting something incredible, launching it, and… silence. A familiar sting, right? Cutting through the digital clutter feels impossible, but there's a secret weapon top brands use a picture is worth a thousand words, and a video? A million. It's the introductory explainer video, a game-changer for grabbing attention and making a real impact. And the data backs it up – let's dive into the stats that prove video's power.

• Mobile-first Video Ads Account for 50% of Facebook's Ad Revenue.
• An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
• 57% of marketers who leverage short-form video will increase their investment in 2024.

These statistics highlight the undeniable power of video in capturing attention and driving conversions. Introductory Explainer Videos, in particular, offer a concise and engaging way to communicate your value proposition and leave a lasting impression. Let's dive in and explore 30 Compelling Introductory Explainer Video examples to unlock actionable insights and elevate your video marketing game.

1. Back Market Animated Introductory Explainer Video

This Back Market introductory explainer video masterfully uses a mock product launch, leaked documents, and influencer unboxing to hook viewers. The narrative around e-waste and the environmental impact of new phones creates a compelling argument for refurbished devices. The sleek phone visuals, dark lighting, and dramatic music build anticipation, while billboards showcasing the Back Market brand add to the authenticity.

The video effectively positions refurbished phones as not just a budget-friendly option but a stylish and sustainable choice. It seamlessly blends real-world footage with sleek 3D animation, driving home the message that a more sustainable phone can never be new—it can only be refurbished.

2. Western Digital 3D Introductory Explainer Video - Showcase design aesthetics

Connected vehicles demand high-performing storage solutions, and Western Digital's introductory explainer video elegantly illustrates why. By taking viewers on a visual journey inside a semi-autonomous car, the video demonstrates how data seamlessly powers everything from driving assistance to entertainment systems. The creative use of UI mockups and data visualizations showcases the real-time data flow, emphasizing the criticality of robust storage.

Western Digital's focus on workload analysis and the Write Amplification Factor (WAF) sets this video apart. Instead of focusing solely on capacity, they demonstrate how their tools help engineers optimize storage lifetime and prevent potential issues. The video’s modern aesthetics and upbeat soundtrack create an engaging experience, leaving viewers with a strong understanding of Western Digital’s commitment to the future of automotive innovation.

3. Datasite Simple introductory explainer video

Datasite's Introductory Explainer Video is a masterful blend of visual storytelling and product demonstration. The vibrant orange cube, a symbolic representation of the platform, unfolds into a dynamic 3D visualization of a conveyor belt system, perfectly capturing the essence of efficient data management. This visual hook immediately grabs the viewer's attention.

From AI-powered categorization to custom watermarks and bulk email integration, Datasite effortlessly showcases its powerful features, creating a compelling case for businesses involved in M&A and capital market deals. The optimistic soundtrack and clear voiceover enhance the viewer's experience, leaving a lasting impression of Datasite as a cutting-edge solution.

4. Globitex Minimal Introductory Explainer Video - Build awareness subtly

This introductory explainer video cleverly captures the struggles of cryptocurrency enthusiasts dealing with traditional banking systems. Globitex’s Euro Wallet offers a seamless solution, allowing users to manage their finances efficiently. The video highlights the problem, introducing a personal IBAN account within the Globitex exchange as a solution, instantly bridging the gap between banks and the crypto world.

The sleek 3D animation brings the core message to life: effortless and secure transactions, unlike competitors' platforms. Emphasizing speed and ease of use, the video effectively portrays the Euro Wallet as the ultimate solution for anyone seeking financial freedom within the evolving landscape of cryptocurrency.

5. VISA Introductory explainer video

This Introductory Explainer Video is a masterclass in simplifying the complex. The video wastes no time in highlighting the limitations of traditional payment systems, making a compelling case for Visa Direct’s speed and security right from the start. The use of 2D motion graphics, combined with a catchy, upbeat soundtrack, keeps the viewer captivated throughout.

The visual metaphors employed, such as the globe showcasing global reach and the piggy bank symbolizing revenue, are cleverly integrated. They add depth to the message without overwhelming the viewer. Visa Direct has done more than just create an explainer video; they've produced a mini-movie showcasing the potential of their innovative payment solution. It's a brilliant example of storytelling through visual design.

6. Yggdrash 2D Introductory Explainer Video - Build awareness implicitly

Yggdrash is a third generation blockchain protocol, designed to tackle issues related to protocol scalability and utility. The video is designed to highlight Yggdrash's structure and explain the innovative features that address blockchain challenges.

Video Design - This is a Introductory Explainer Video, using a very minimal design approach. It utilizes white lines on a gray background to create a simple and clean visual that doesn’t distract from the key information. A tablet device is used to showcase the different features of Yggdrash, and the design style creates a user-friendly and approachable feel for the explainer video.

The visual design effectively communicates the benefits of Yggdrash, focusing on its ability to solve data capacity issues, speed up block synchronization speeds, and enhance transaction processing. The minimal and clean design allows the viewer to focus on the information being conveyed, without feeling overwhelmed by too much visual information. The tone of the video is professional and informative, which makes it a suitable choice for a technical audience interested in the solutions offered by Yggdrash.

7. Printify

Printify is a print on demand company, this video is designed to promote their new product lines.

Video Design - This Introductory Explainer Video has a minimalist design, using vivid colors and bold font. It showcases the products using clean and simple graphics, promoting a visual aesthetic. The video incorporates a motion graphic design style, which engages viewers by bringing the products to life in an exciting and dynamic way.

The visual style of the video clearly communicates the objective of Printify. The color palette and the use of clean graphics create a modern and professional aesthetic, which is essential for conveying a message of quality and trust. The video's fast-paced and engaging tone encourages viewers to take action and learn more about the new product lines. This design concept helps Printify to effectively showcase its new products and drive the video goal of attracting new customers to join the waitlist.

8. MCI

MCI is a company that offers code modernization solutions. The goal of the video is to showcase the rapid benefits of using MCI's platform. The video is designed to attract a target audience of small businesses and IT professionals who need to modernize and secure their code.

Video Design - MCI's Introductory Explainer Video utilizes an eye-catching and simple design aesthetic to help communicate its message. Using a light gray and white background with diagonal stripes that blend into a light green, the animation and text appear to float. The color palette is light, calming, and very professional, which can be appealing to a business audience. Using bold and simple icons, the video avoids using lengthy text to explain complex technical processes.

The video's visual style reflects the simplicity of the solution. The animation moves smoothly, and the icons are easy to understand. The visuals are clean and clear, highlighting the key features of the solution. This style makes the process of code refactoring appear simple and easy for the viewer to understand. The video focuses on the rapid refactoring process, and uses a conversational and educational tone to engage the viewer.

9. HR Acuity

HR Acuity is a solution that helps companies manage employee relations issues, specifically, helping them achieve consistency, improve outcomes, and mitigate risk. This video is designed to introduce HR Acuity to the viewer, and pique their interest in the software.

Video Design - This Introductory Explainer Video uses minimalist, bright, simple and bold visuals to capture the viewer's attention. The use of animation in this video is very subtle. The animation is used sparingly to make the video concise and to the point, for quick understanding. The video design is a simple yet effective example of an explainer video for SaaS products.

The video uses a simple animation style. The video uses color to denote the different types of employee relations issues and the visual style helps to communicate the complexity of the issues that HR Acuity addresses. The tone of the video is serious and informational, highlighting the importance of addressing employee relations issues and the risks associated with not doing so. The video successfully illustrates how HR Acuity can help companies achieve positive outcomes through its easy-to-use platform.

10. FireMon

FireMon automation is a solution that helps security operations teams to automate their processes. The video is designed to showcase the various levels of automation offered by the solution.

Video Design - The video uses a bright, clean, and modern design. The Introductory Explainer Video is animated and uses isometric graphics to represent security automation. These graphics are high quality and easy to understand. The visuals and animations clearly illustrate the various levels of security automation.

The video bright colors and clean design make the video engaging and easy to follow. It uses a calm, informative tone to communicate the benefits of FireMon automation. By visualizing the various levels of automation with bright, modern graphics, the video helps drive home its message of how FireMon automation can make security processes more efficient.

11. Clever Devices 2D Animated Explainer Video

Clever Devices EVMS is a solution for companies transitioning to electric vehicles. This video is designed to showcase the benefits of EVMS for managing both diesel and electric fleets within a single system.

Video Design - The video uses a clean and modern design with flat graphics and bright colors. The animation is simple and engaging, featuring moving vehicles and a clear cityscape background. Icons, text overlays, and subtle transitions help guide the viewer through the key points of the EVMS solution. This combination makes the video a well-executed Create Introductory Explainer Video that effectively communicates the value proposition of the EVMS solution.

The video design effectively showcases the solution by using simple visuals and clear animations that highlight the key features and benefits of EVMS. The minimalist graphics and clean visuals maintain a professional and engaging tone while demonstrating the ease of managing both electric and diesel fleets. By focusing on the user-friendly nature of the platform, Clever Devices illustrates how seamlessly EVMS integrates into the existing ITS ecosystem, resulting in a quick and simple transition for users and their employees. The video narrative effectively conveys the core message and encourages viewers to explore EVMS as a powerful solution for their fleet management needs.

12. Shiftgig Animated Intro Explainer Video

Shiftgig connects businesses with on-demand workforce through their mobile platform. The video is designed to showcase how Shiftgig provides businesses with flexible and reliable workers.

Video Design - It uses a clean, minimal design with bright green accents to draw viewers attention to key features. It incorporates simple graphic illustrations, icons, and transitions, which make the video engaging for the viewer, and easy to understand.

This Explainer Video for Customer Onboarding does a great job of communicating the company's mission, which is to provide businesses with the workforce they need, when they need it. The video uses a clean, bright tone, and the illustrations help to make the process of connecting with workers very simple.

13. PagerDuty

PagerDuty is a digital operations management platform. This video is designed to promote the platform and its benefits, encouraging viewers to sign up for a free trial.

Introductory Explainer Video Example - This video uses a minimalist design style, with bright colors and simple graphics. The video uses a mix of geometric shapes and simple line drawings, creating a clean and modern look. The color palette is dominated by green and blue, reflecting the brand's identity and creating a sense of reliability and professionalism.

The video focuses on showing the company's logo prominently and features a simple animation style, which is easy to understand. The use of simple graphics and animations allows the viewer to focus on the key messages. The video's narrative effectively explains the benefits of the platform, highlighting the importance of digital operations management for businesses and teams working in real-time operations. The tone is professional yet friendly, conveying a sense of trust and confidence that the platform can help businesses succeed. The visual style of the video complements the narrative, driving the video's call to action of trying out the platform for free.

14. Schneider Electric

Schneider Electric helps businesses transform their power systems into smarter, connected networks. This video is designed to help viewers understand how the process works.

Video Design - The video uses a simplified, cartoonish style, common in animated explainer videos. The focus is on the visual elements of the solution, particularly the QR codes and a mobile app interface, that allows users to access valuable electrical project information. The graphics are clear and engaging, highlighting the ease and accessibility of the technology.

This Introductory Explainer Video for Mobile App effectively communicates the complexity of the technology in a clear and engaging way. This style makes the technology approachable, while still highlighting its power and potential. The video maintains a positive and informative tone throughout, making it a great introduction to this advanced technology.

15. UOB

UOB offers a secure savings account called LockAway Account. This video is designed to educate viewers about the benefits and features of the account.

Video Design - The video design is simple and clean, using a bright blue background that stands out. White text and icons are easily visible and understandable. Simple animated illustrations, like a padlock and check mark, help to reinforce the key features of the account.

Introductory Explainer Video for Website - The visual style of the video effectively communicates the goal, which is to promote the account and provide a sense of security and peace of mind. The video's reassuring tone and animation style reinforce the safety aspects of the account, emphasizing the idea that money is protected and secure. This design choice connects with potential customers who value safety and security.

16. Rx EDGE

Rx EDGE helps brands reach patients in the pharmacy. This video is designed to show how their program helps patients make healthcare choices in the pharmacy.

Video Design - The video uses a clean, modern, and engaging animated explainer video style. It features bright colors, simple shapes, and a cartoon-like character to represent the target audience. The pharmacy setting and graphic elements, such as the medicine bottle and information pamphlet, are prominently featured.

This Introductory Explainer Video for Website effectively communicates the program's objective by using a visual narrative that depicts a patient's journey through the pharmacy. The cartoon character's interaction with the pharmacy shelves, the prominent display of dispensers, and the detailed information on the product packaging emphasize the program's purpose and highlight the program's key benefits. The overall tone of the video is informative and encouraging, appealing to patients seeking information about healthcare options.

17. OpenText

OpenText offers an IT service management solution that includes a generative AI chatbot. This chatbot is designed to help users find answers quickly and efficiently, making it a valuable tool for businesses of all sizes. The goal of this video is to introduce the chatbot and its benefits, enticing viewers to learn more about the product and its capabilities.

Video Design - The video uses a bright blue background and white text, creating a sleek and modern design style. This is common in Introductory Explainer Video for Website, as it effectively conveys innovation and trust. The video uses still images, text animation, and a simple logo animation, creating a clean and engaging experience that is both informative and easy to follow.

The visual design and style of the video effectively communicate the objective of highlighting the benefits of using the generative AI chatbot. The bright blue background, white text, and simple animation create a positive and engaging atmosphere, drawing in the viewer. This tone also supports the video narrative that highlights the chatbot's ability to provide solutions, making it feel like a reliable and trusted resource for users.

18. AppFolio

AppFolio is software that helps community associations manage their business. The video is designed to show how it can help community board members, who may be juggling many commitments, manage their duties easily from anywhere, on any device.

Video Design - The video uses clean and simple graphics that are easy to understand. The animation is well-paced, and the use of color highlights important information. The video also uses realistic illustrations that make the software look appealing and user-friendly. The illustrations are designed to depict scenarios that the target audience can relate to.

Introductory Explainer Video for Website - The visual style of the video communicates the goal of the video by highlighting the ease of use of the software. The simple, clean animation and illustrations convey the message that the software is easy to use and efficient, allowing board members to complete their duties without a lot of hassle. The video adopts a friendly and reassuring tone, suggesting that the software can help the target audience feel confident in their abilities to lead their community.

19. ManageEngine

ManageEngine Endpoint Central is a unified endpoint management and security solution. This video is designed to introduce the solution to a wide range of users, such as IT teams. The video is made to communicate benefits to the viewer and to help IT professionals understand the solution.

Video Design - The video utilizes a clean, modern and engaging animation style. It uses a simple cartoon-like visual aesthetic, along with a minimalist color palette. Each illustration depicts a different problem or a solution. The viewer is drawn to the brightly colored icons that appear on the screen to highlight an issue and then solve it.

The animation style, along with the clear visual storytelling, helps to effectively convey the message. The video illustrates the challenges that IT teams face, while emphasizing how the solution can resolve them. The video uses a simple conversational tone, making it easy for IT teams to grasp how the solution helps to resolve complex issues. Introductory Explainer Video for Website is the best way to describe this video, as it uses straightforward visuals to communicate complex IT concepts.

20. TravelBank

TravelBank is a solution that helps businesses manage cash flow and spending. This video is designed to introduce TravelBank and highlight its benefits.

Introductory Explainer Video for SaaS This video uses a cartoon-like design with bright, bold colors and minimal text. The graphics are simple and clean, making it easy to follow along. The video uses simple animation to show how TravelBank works.

The video effectively showcases the value of using TravelBank. The simple visuals and easy-to-follow animations help communicate how TravelBank can simplify expense management. TravelBank uses a light and friendly tone in the video, demonstrating that TravelBank is an intuitive and easy-to-use solution.

21. MongoDB

MongoDB Atlas is a cloud database service that simplifies and accelerates data development. This video is designed to introduce MongoDB Atlas and its capabilities.

Video Design - This Introductory Explainer Video for Website uses a simple, yet visually appealing, style. The animation is smooth and uses bright, clean colors. Flat illustrations with clear lines help viewers understand the complexities of the product. A minimal design with white backgrounds emphasizes the subject of the video.

The visual design effectively drives home the key point that MongoDB Atlas is a digital platform that simplifies complex tasks. The use of animation makes the video easy to follow, clean, bright colors and straightforward illustrations help create a sense of trust and transparency. The video has a positive tone, highlighting the benefits of using MongoDB Atlas for data management.

22. PointClickCare

PointClickCare is a healthcare software company. This video is designed to communicate the benefits of using the Harmony platform for Case Managers.

Video Design - This introductory explainer video for website uses simple animation graphics and bright colors. The video features an animated female character representing a Case Manager, with a green background, and uses white and pink icons.

This approach helps effectively communicate the benefits of the Harmony platform for Case Managers, by highlighting how easy it is to access patient information, and how it helps streamline the exchange of data between acute care and post-acute care facilities. This video uses a warm, approachable tone to make the content engaging and relevant to the target audience.

23. KIOXIA

KIOXIA is a company that makes flash memory, revolutionizing how people live by making data storage smaller, faster, and more efficient. This video is designed to showcase the company's capabilities and how they impact various industries.

Video Design - The video utilizes a clear and concise style, using animation and graphics to explain the company's three-dimensional technology. The design uses a blend of vibrant colors and high-resolution visuals, making it a compelling Introductory Explainer Video for Website that effectively illustrates the benefits of the company's products. This makes the video aesthetically pleasing and easy to follow.

The clean graphics, bright colors, and impactful animation make this video visually engaging. By utilizing a simple and clear narrative, the video effectively conveys its message of innovation and advancement. The overall tone of the video is informative, highlighting the company's commitment to pushing the boundaries of memory technology.

24. Syncsort

Syncsort is a company that helps users scale up their business using a digital marketplace. The video is designed to explain the benefits of using the platform.

Video Design - The video uses a combination of animated and static graphic design elements, showcasing the key features of the marketplace. The design style is simple, using flat, vibrant colors, and rounded shapes. This style effectively communicates the benefits of selling online.

The visual style helps communicate the idea of smooth, frictionless online selling. The video's upbeat tone is reinforced by the use of positive imagery, such as the rising sales graph, and colorful graphics. The video clearly explains the problem of selling online and then introduces the solution, effectively driving the video's goal of promoting the marketplace.

25. Ateme

Ateme+ is a SaaS solution that makes it easier for businesses to keep their audience captivated. This video is designed to introduce the concept of Ateme+ and its benefits.

Video Design - The video uses a simple, clean design with a focus on minimalist graphics. The video has a clear and concise narrative, using bold text to highlight key points. The graphics are high quality, and the animation style is easy to understand.

Introductory Explainer Video for Brand Awareness - The visual style of the video helps to communicate the objective of the video effectively. Ateme+ is positioned as a solution that helps businesses overcome complexity, allowing them to focus on delivering high quality experiences for their customers. The video uses a positive and optimistic tone, suggesting that Ateme+ is the solution to help businesses thrive in the future.

26. AdHive

AdHive is a platform that automates social video advertising, using AI and blockchain technology. This video is designed to showcase the benefits of AdHive for advertisers.

Video Design - The video is clean and simple, with flat and minimalist graphics, a dark background, and bright colors. The video uses clear and concise language, and animations to illustrate the benefits of AdHive.

This video is a perfect Introductory Explainer Video for Small Business because it effectively communicates the objective of AdHive. AdHive simplifies the process of advertising using social media influencers by eliminating the need for lengthy negotiations. The video showcases how AdHive automates all the steps of interaction with bloggers, making the process faster and more efficient. The video has a confident and professional tone, encouraging viewers to explore AdHive for their advertising needs.

27. Alation

Alation is a data catalog company that helps businesses find, understand, and trust their data. This video is designed to celebrate the company's tenth anniversary and highlight its accomplishments over the past decade.

Video Design - The video uses a simple but effective animated style, with a blue background and orange accents. This creates a clean and modern look, which is perfect for an Introductory Explainer Video for Lead Generation. The use of silhouette graphics of famous athletes like Michael Jordan and Serena Williams helps to create a sense of energy and excitement, which is appropriate for a video that is celebrating an anniversary.

The video effectively communicates the objective of celebrating the anniversary and highlighting the company's achievements. The use of animated graphics and text helps to keep the viewer engaged, and the tone of the video is celebratory. The use of the GOAT acronym, with a sports theme and showcasing the accomplishments of famous athletes, reinforces the company's position as the leading data catalog. The video's narrative, along with visual elements, effectively drives home the point that the company is the industry leader in data catalogs.

28. CareATC

CareATC empowers you to inspire healthier, happier employees and reduce healthcare spend. This video is designed to showcase how programs can help improve employee health and lower healthcare costs.

Video Design - The video uses a bold, colorful visual style that is both modern and engaging. Bright colors, simple shapes, and dynamic animations effectively communicate the value of solutions. The video utilizes a clear and concise narrative that is easy to follow, making it an effective tool for engaging both individual employees and business leaders.

This Introductory Explainer Video for Social Media is a great example of how to use visual storytelling to communicate a complex message in a way that is both engaging and informative. The bright colors, clean graphics, and simple animations create a positive and optimistic tone, highlighting the benefits of programs. The video's clear and concise narration effectively explains how CareATC can improve employee health and reduce costs, encouraging viewers to learn more.

29. Comarch

Comarch provides solutions to help businesses in the oil and gas industry improve customer engagement. This video is designed to demonstrate how technology can help businesses achieve this goal.

Video Design - The video is an engaging Introductory Explainer Video for Advertising with a simple yet engaging style. It uses bright colors and playful animations to grab the viewer's attention, and features several different scenes that are visually appealing and easy to understand.

The use of hand-drawn graphics and chalk drawings gives the video a whimsical and friendly feel, while the bold and colorful text boxes highlight key information and call out important points. The visuals and narrative work together to help viewers understand the solution, and the overall positive tone of the video suggests that the company is reliable and trustworthy.

30. Google

This video is designed to explain how Google's network functions. It uses simple illustrations and straightforward language to communicate complex information about data center networking.

Video Design - The video utilizes an animated style with a focus on simple graphics, which clearly illustrate the networking infrastructure. It employs a clean design with a color palette of blue, green, and yellow, along with flat, two-dimensional illustrations of servers, data centers, and network lines. This animation style effectively breaks down complex concepts into easily understandable visuals.

This video is a great example of an Introductory Explainer Video for Marketing. It successfully demonstrates the scale and complexity of Google's network, highlighting how it enables the operation of services like Google Cloud. The video adopts an informative and engaging tone, making it both educational and accessible to a wide audience.

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How to plan and optimize Introductory Explainer Videos?

Prioritize Clarity and Conciseness: "Good design is as little design as possible." - Dieter Rams. Advids embraced this minimalist approach for a healthcare client's introductory explainer video about a new telehealth platform. By focusing on clear visuals and concise messaging, we reduced viewer drop-off by 15% and increased appointment bookings through the platform.

Actionable: Minimize distractions to maximize message impact.

Foster Authentic Storytelling: "The best way to predict the future is to create it." - Peter Drucker. Advids helped an e-commerce client predict and shape their future by crafting an introductory explainer video that authentically showcased their brand story and values. This resulted in a 10% lift in brand awareness and a 5% increase in average order value.

Actionable: Share your brand's authentic story to build trust and connection.

Champion User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this user-centric approach for a mobile app client. Their introductory explainer video focused on showcasing the app's seamless user experience, leading to a 25% increase in app downloads and a 12% improvement in user retention.

Actionable: Prioritize user experience in your video's design and functionality.

Embrace Visual Storytelling: "A picture is worth a thousand words." - Fred R. Barnard. Advids leveraged the power of visuals for a non-profit client's introductory explainer video about their environmental conservation efforts. Compelling imagery and animation evoked strong emotions, resulting in a 30% increase in donations.

Actionable: Use visuals to evoke emotion and amplify your message.

Drive Strategic Alignment: "Innovation distinguishes between a leader and a follower." - Steve Jobs. Advids helped a FinTech client establish leadership by creating an introductory explainer video that strategically aligned with their overall marketing campaign. This integrated approach resulted in a 18% increase in lead generation and a 10% improvement in sales conversion rates.

Actionable: Align your video with your broader marketing strategy for maximum impact.

Why Advids for Introductory Explainer Video?

At Advids, we create high-quality, original Introductory Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

Why Choose Advids?

Experience & Expertise: With 12+ years and over 3400 successful projects, we understand what makes an effective Introductory Explainer Video. We've crafted over 315 specifically.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client-Focused Approach: Our dedication is reflected in over 109 five-star Google reviews, showcasing our commitment to client satisfaction.

Our Creative Process:

Tailored Solutions: We customize every Introductory Explainer Video, whether it's a classic explainer, character animation, or another style, to match your brand and target audience.
Engaging Storytelling: Our animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Advanced Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.

Partnership & Communication:

Collaborative Approach: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Open Communication: We prioritize understanding your needs, target audience, and brand identity to create truly effective Introductory Explainer Videos.


Ready to unlock the potential of Introductory Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Crafting Compelling Narratives for Your Launch Video

An introductory Explainer Video can leverage various narrative styles to effectively communicate your message and resonate with your audience. Here are some common approaches:

• Problem-Solution: This classic narrative structure starts by highlighting a pain point your target audience experiences. It then positions your product or service as the solution, demonstrating how it alleviates the problem and improves their lives or businesses. This approach is particularly effective when your product directly addresses a clear need.
• Storytelling: This narrative uses a compelling story to connect with your audience on an emotional level. By weaving your product or service into a relatable narrative, you can showcase its value in a more engaging and memorable way. This approach works well for products that evoke feelings or have a strong human element.
• Testimonial: This narrative features real customers sharing their positive experiences with your product or service. Testimonials Build Trust and Credibility by showcasing genuine user satisfaction. This approach is particularly effective when your product has a proven track record of success.
• Demonstration: This narrative focuses on visually showcasing the features and benefits of your product or service through a clear demonstration. It's ideal for products with complex functionalities or those that require visual explanation to be fully understood.
• Educational: This narrative aims to provide valuable information or insights related to your industry or product. By positioning your company as a thought leader, you can Build Trust and establish expertise. This approach is suitable for complex products or services that require in-depth explanation.
• Humorous: This narrative uses humor to make your video more engaging and memorable. Humor can help you connect with your audience on a lighter note and leave a positive impression. This approach is best suited for brands with a playful personality or products that lend themselves to lighthearted content.

Explainer Videos: Your Launch Toolkit

Different types of Explainer Videos can be strategically employed for various use cases, depending on your specific goals and target audience.

• Product Launch:

  For a new product launch, consider a high-energy Animated Explainer video. Animation allows you to visually showcase the product's features and benefits in a dynamic and engaging way, generating excitement and anticipation.

• Customer Onboarding:

  When guiding new customers through the Onboarding process, a simple and concise screencast explainer video can be highly effective. By demonstrating the steps involved in using your product or service, you can ensure a smooth and positive user experience.

• Sales Pitch:

  To effectively communicate the Value Proposition of your product or service to potential customers, a persuasive Live-Action Explainer video can be a powerful tool. Featuring real people using and benefiting from your product can build trust and Drive Sales conversions.

• Marketing Campaign:

  A creative and engaging Motion Graphics Explainer video can be a great way to promote a new marketing campaign. Motion graphics allow you to visually represent complex concepts and data in a captivating and easily digestible format.

• Customer Support:

  For addressing common customer questions and concerns, a clear and informative whiteboard explainer video can be a valuable resource. The simplicity of the whiteboard format allows you to focus on delivering information in a straightforward and easy-to-understand manner.

Engaging Customers Throughout Their Journey

An introductory explainer video can be a powerful tool for engaging potential customers at various stages of their journey, guiding them towards conversion and building a strong relationship with your brand.

• Awareness: At the awareness stage, your goal is to introduce your brand, product, or service to a wider audience. An explainer video can pique their interest by highlighting a problem they face and hinting at a solution, encouraging them to learn more.

• Consideration: Once potential customers are aware of your brand, they enter the consideration phase, where they evaluate different options. An explainer video can showcase the unique value proposition of your product or service, addressing potential concerns and highlighting its benefits compared to competitors.

• Decision: As customers approach the decision stage, they are ready to make a purchase. An explainer video can provide that final nudge by reinforcing the benefits, showcasing testimonials, and offering a clear call to action, such as visiting your website or requesting a demo.

• Retention: After a customer has made a purchase, it's crucial to nurture the relationship and encourage repeat business. An explainer video can demonstrate the ongoing value of your product or service, providing tips, tutorials, or showcasing new features to keep customers engaged.

Crafting Engaging Explainer Videos

To create an introductory explainer video that truly resonates with your target audience, consider these key elements:

• Compelling Story:

  Instead of simply listing features, Craft a Narrative that connects with your audience on an emotional level. For example, if you're marketing a language learning app, tell the story of someone who used the app to achieve their dream of traveling the world and speaking with locals.

• Visual Appeal:

  Use high-quality visuals, animation, and motion graphics to create a visually stimulating experience. Avoid static slides or low-resolution images. Think about using vibrant colors, dynamic transitions, and engaging character design if you opt for animation.

• Clear and Concise Messaging:

  Get to the point quickly and avoid jargon or overly technical language. Your message should be easy to understand, even for someone unfamiliar with your product or industry. Focus on the core benefits and how they solve a specific problem for your audience.

• Call to Action:

  Don't leave viewers hanging. Tell them what you want them to do next. Do you want them to visit your website, sign up for a free trial, or follow you on social media? Make the call to action clear, prominent, and easy to follow.

Short Videos, Big Impact

Short-form Introductory Explainer Videos are incredibly versatile and offer numerous benefits across various marketing channels:

• Social Media: Platforms like Instagram, TikTok, and Facebook thrive on short, engaging content. Short-form videos are perfect for capturing attention in users' fast-scrolling feeds. For example, a 15-second video showcasing a key feature of your product can be highly effective in driving clicks to your website.
• Email Marketing: Embedding a short explainer video in your emails can significantly boost engagement. Instead of relying solely on text, you can visually demonstrate your product's value proposition and encourage recipients to click through to learn more.
• Website: Short-form videos can enhance your website by providing quick and engaging explanations of product features, showcasing customer testimonials, or offering brief tutorials. For example, a short video explaining how to use a specific feature can reduce customer support inquiries.
• Advertising: Short-form videos are ideal for targeted advertising campaigns on platforms like YouTube and Google Ads. They allow you to quickly communicate your message and capture the attention of potential customers who are already interested in your product or industry.

Boost Conversions with Explainer Videos

Strategically integrating an introductory explainer video into your marketing funnel can significantly improve conversion rates by guiding potential customers through each stage:

• Awareness: Use a short, attention-grabbing video on social media or in email marketing to introduce your brand and product to a wider audience. Focus on piquing their interest and encouraging them to learn more.
• Consideration: On your website or landing page, feature a longer-form video that delves deeper into your product's value proposition and addresses potential concerns. This is an opportunity to showcase features, benefits, and testimonials.
• Decision: When a potential customer is close to making a purchase, use a persuasive video on your sales page or in advertising campaigns to encourage them to take the final step. Highlight key benefits, offer a special promotion, or showcase a strong guarantee.
• Retention: After a customer has made a purchase, use video to provide ongoing support, tutorials, and updates. This can help foster customer loyalty and encourage repeat business.

Onboarding Success with Explainer Videos

An introductory explainer video can be a valuable tool for onboarding new customers, providing a clear and engaging introduction to your product or service and setting them up for success.

• Product Walkthrough: Use the video to showcase the key features and functionalities of your product. For example, if you're Onboarding Users to a project management software, the video could demonstrate how to create projects, assign tasks, and track progress.
• Value Proposition: Reinforce the benefits of using your product or service, emphasizing how it solves customer pain points. Connect the features demonstrated in the walkthrough to the specific problems they address.
• Support Resources: Direct new customers to helpful resources, such as FAQs, tutorials, and customer support channels. Include links to these resources in the video description or use on-screen annotations.
• Call to Action: Encourage new customers to take the next step, such as exploring additional features, joining a community forum, or contacting support if they have questions.

Explainer Videos: Your Sales Secret Weapon

An introductory explainer video can be a powerful asset for your sales team, helping them generate leads, qualify prospects, and close deals more effectively.

• Lead Generation: Use the video on your website or landing page to capture leads. Offer a valuable resource, such as a free ebook or webinar, in exchange for contact information. Gate the resource behind a form that viewers must fill out after watching the video.
• Sales Pitch: Equip your sales team with the video to use during sales calls or presentations. The video can provide a concise and engaging overview of your product or service, saving time and allowing your sales team to focus on addressing specific customer needs.
• Product Demo: If your product has complex features, use the video to provide a clear and visual demonstration. This can help prospects understand the product's functionality and how it can benefit their business.
• Customer Testimonials: Incorporate customer testimonials into the video to build trust and credibility. Hearing from other businesses that have successfully used your product can be a powerful motivator for potential buyers.

Boost Brand Awareness with Explainer Videos

An introductory explainer video can be a valuable tool for building Brand Awareness and establishing your company's unique identity in a crowded marketplace.

• Brand Storytelling: Use the video to tell your brand's story. Share your mission, values, and what makes your company unique. Connect with your audience on an emotional level by showcasing your passion and commitment to your customers.

• Visual Identity: Incorporate your brand's visual identity into the video. Use your brand colors, fonts, and logo consistently. This will help viewers recognize and remember your brand.

• Unique Selling Proposition: Clearly articulate your unique selling proposition (USP). What makes your company different from the competition? Highlight the key benefits that your customers can only get from you.

• Call to Action: Encourage viewers to learn more about your company and connect with you. Include a clear call to action, such as visiting your website, following you on social media, or signing up for your newsletter.

Crafting Winning Explainer Videos

Creating a successful introductory explainer video requires careful planning and execution. Here are the key elements of a winning strategy:

• Clear Objectives: Define specific, measurable goals for your video. Do you want to increase brand awareness, generate leads, or drive sales? Having clear objectives will guide your creative decisions and help you measure the video's success.
• Target Audience: Thoroughly understand your target audience's needs, interests, and pain points. Tailor your message and visuals to resonate with their specific demographics and preferences.
• Compelling Story: Craft a narrative that engages your audience on an emotional level. Use Storytelling techniques to make your message more memorable and impactful.
• Visual Appeal: Invest in high-quality visuals, animation, and motion graphics. Your video should be visually stimulating and professional.
• Call to Action: Include a clear and compelling call to action. Tell viewers what you want them to do next and make it easy for them to take action.
• Distribution and Promotion: Develop a plan for distributing and promoting your video across relevant channels. Share it on social media, embed it on your website, and consider using paid advertising to reach a wider audience.
• Analytics and Measurement: Track the performance of your video using analytics tools. Monitor key metrics such as views, engagement, and conversions to measure its impact and identify areas for improvement.

How introductory explainer video examples are curated?

We dove deep into introductory explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic introductory explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the video's core message.
7.Educational Impact Determining how effectively the video simplifies complex concepts and informs the viewer.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, introductory explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.