30 Mobile App Explainer Video Examples To Boost User Engagement

Picture this a killer app, months of hard work, and then… crickets. Sounds familiar? It's a dog-eat-dog world out there, and the app store is no exception. Users spend less than two minutes browsing, so first impressions are everything. A picture is worth a thousand words, but a video? A million downloads. That's where the power of mobile app explainer videos comes in. They can be the secret sauce to your app's success. And here's the kicker…

• 83% of marketers suggest videos should be under 60 seconds.
• 85% of viewers prefer videos that are 15 seconds or less.
• Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.

These stats paint a clear picture: brevity reigns supreme. Mobile app explainer videos offer a concise, engaging way to showcase your app's value and hook potential users. Let's dive in and explore 30 Inspiring Mobile App Explainer Video examples to unlock actionable insights and inspiration for your next video marketing campaign.

1. Capital One Mobile App Explainer Video - Drive conversions authentically

Capital One Auto Navigator is a service that allows car buyers to pre-qualify for financing, shop for cars, and get their real rate and monthly payment. The video is designed to highlight the benefits of using Auto Navigator.

Video Design - The video is a simple yet effective Guide Explainer video. The animated graphics illustrate the process of using Auto Navigator, making it easy to follow along. The clean, modern design with sleek, flat graphics, and bright colors makes the video engaging. The video utilizes a mix of 3D car models, and user interface elements to make the process of car buying and pre-qualification seem simple.

The visual style clearly communicates the goal of the video, which is to encourage viewers to use Capital One Auto Navigator. The tone of the video is friendly and informative. The Clear and concise messaging makes the process seem straightforward and efficient, conveying the value and convenience of using the tool.

2. Blend

Blend is a company that builds financial service delivery solutions. This video is designed to provide a better understanding of how the company's services work.

Video Design - The video utilizes a minimal design style with simple yet effective graphics. Animated icons and a light blue background help to create a clean, professional and inviting look that is well suited for a business-oriented explainer video. With a focus on showcasing functionality and a strong emphasis on security, this video is the Best Startup Marketing Explainer video that effectively conveys Blend's mission.

The video uses a clear and concise visual style to explain how Blend's service protects sensitive information. A light blue color palette and simple, well-designed icons make the narrative easy to understand and emphasize the security aspect of Blend's platform. The tone of the video is reassuring, confident, and professional. The simple graphics, combined with the video clear message, help to drive the goal of the video, which is to reassure potential customers that Blend's service is reliable and secure.

3. SIG

SIG is a company that is working to provide digitally connected packaging solutions. The goal of the video is to demonstrate how these Connected Pack solutions can add value for both producers and consumers. The video is designed to help viewers understand the benefits of connected packaging and how SIG's Connected Pack platform can help them achieve these benefits.

Video Design - The video uses a clean and modern design style that is typical of Best Software product demo Explainer videos. This style is highly effective for communicating complex topics in a simple and engaging way. The use of bright colors and bold graphics helps to hold the viewer's attention.
The video features a combination of animated visuals and text to explain the key concepts of connected packaging. The overall tone of the video is confident and optimistic.

The video uses a QR code as the central element and the visual design shows the code being scanned by a smartphone. The video is focused on this core concept throughout the narrative. The design style creates an immersive experience that helps viewers to understand how these solutions can be applied in real-world scenarios. The use of animated visuals, clear and concise text, and positive tone makes the video engaging and informative.

4. MCI 2D Mobile App Explainer Video - Build brand awareness implicitly

MCI is a company offering code modernization solutions. This video is designed to highlight the benefits of using AI to refactor code.

Video Design - The video is a Walkthrough Explainer video. It uses a combination of minimalist graphics, clean typography and simple animations to communicate the value proposition of the MCI code modernization solution. The white background with green and blue lines creates a visual contrast that makes the graphics stand out. The simple, clean animations draw the viewer's eye to the key points, guiding them through the process of code refactoring.

The video's visual style is effective in communicating the objective of the video. The clean and minimalist graphics, the simplified animations, and the consistent use of green and blue colours, contribute to creating a professional and trustworthy tone. This tone helps convey the complex process of code modernization in a simple and easy-to-understand manner, thereby making it accessible to a wider audience.

5. BMC 2D Mobile App Video

BMC Helix Control-M reimagines data pipeline orchestration, offering a single pane of glass for IT teams to manage complex workflows. This Mobile App Explainer Video shines a light on Control-M’s automation capabilities, showcasing its ability to streamline file transfers and eliminate the risks associated with siloed operations.

The animation cleverly visualizes how Control-M empowers businesses to prevent disruptions and outages, leading to happier customers. The modern aesthetic and engaging story elevate the technical explanation, making it an exceptional example of an explainer video.

6. GoCardless Creative Mobile App Explainer Video - Showcase design aesthetics subtly

This Mobile App Explainer Video for GoCardless is a masterclass in visual storytelling. Abstract 3D animation translates complex financial concepts into digestible visuals, from hidden fees to optimized cash flow. The coin transforming into gears and clock face beautifully portrays cost and time savings.

The video isn't just visually appealing; it’s smart. It hooks viewers with the challenges of existing payment systems, then seamlessly unveils GoCardless as the solution. The sleek dashboard UI mockup and smooth transitions make the software feel intuitive and modern, urging businesses to embrace a better payment experience.

7. iCare Animated Mobile Explainer Video

In the crowded Mobile App Explainer Video landscape, iCare Intelligence stands out by addressing a critical pain point: healthcare data management. This 2D animated explainer video depicts the common struggles of managing quality, risk adjustment, and pharmacy data, effectively conveying the challenges with relatable visuals. I particularly appreciated the opening scene of a person buried in paperwork, instantly capturing the viewer's attention.

The video then seamlessly transitions to showcase the iCare platform, demonstrating its powerful ability to consolidate data, streamline workflows, and enhance provider communication. The clear, concise messaging coupled with the vibrant color palette creates a visually appealing and informative viewing experience. By emphasizing how iCare empowers healthcare teams to improve patient outcomes, the video inspires confidence and encourages viewers to seek a demo.

8. Process Street Minimal Mobile App Video

This Mobile App Explainer Video for Process.st cleverly uses a minimalist design approach, letting the functionality of the platform shine. The clean white background and simple 2D animations keep the focus on the user interface and how it solves everyday business challenges. The voiceover further enhances the message, clearly explaining the benefits of using the app.

The video also excels in showing, not just telling. The visualization of tasks being routed across a world map instantly communicates the platform's global collaboration capabilities. The confetti animation celebrating task completion adds a delightful touch, reinforcing the sense of accomplishment. This video sets a high bar for Mobile App Explainer Videos, proving how effective simplicity can be.

9. Atlas Copco

This video is designed to showcase how Atlas Copco's smart link technology can help manufacturers, like Bob, to manage their operations better.

Video Design - The video incorporates a colorful and engaging style, similar to an Advertising Explainer video, that uses simple animated characters and graphics to depict the complex scenarios of industrial operations. The visual design of the video is clean and crisp, using flat colors and simple shapes to make the graphics easy to understand.

The video employs clear visuals, focusing on how Atlas Copco's technology enables smooth running operations, giving an insight into the challenges faced by manufacturing companies. This, combined with the lighthearted tone, makes the video engaging and informative for the intended audience. The narrative of the video focuses on the everyday challenges of production, explaining how Atlas Copco's solutions address them. The visual design successfully communicates the objective of the video, which is to show that Atlas Copco is a reliable solution for the issues that manufacturers face in their day-to-day operations.

10. Signifyd Mobile App Promo Video

Signifyd provides a Commerce Protection Platform, enabling merchants to make informed decisions about online purchases. This video is designed to illustrate the problems faced by consumers during online shopping, ultimately highlighting the benefit of Signifyd's platform.

Video Design - The video features vibrant, 3D animated graphics that are well suited for a Mobile Onboarding Tutorial video. The use of colorful circles, emojis, and a shopping cart creates a sense of fun and ease that is well aligned with the subject matter. The visual design effectively communicates the message while keeping the tone light and engaging.

The use of a mobile phone in a 3D environment, positioned on a grid-like platform, brings a modern appeal to the video. This creative design choice creates a playful and energetic feel, further enhancing the viewer's interest. The video's animated and illustrative style further bolsters the message, emphasizing the importance of seamless commerce through Signifyd's solution.

11. Rubrik

Rubrik is a data security company that aims to turn cyberattacks into recoverable events. This video is designed to introduce the company and its solution, Zero Trust Data Security.

Video Design - This is a typical Social Media Explainer video that uses bright colors and clean graphics to engage the viewer. The video uses animation to illustrate the problem of data security, using a skull and crossbones icon to represent an attacker. A visual hierarchy is established by using different color folders to visually communicate the layered security of data.

The video's visual style is effective in communicating the objective of the video, which is to highlight the threat of hackers attacking data and introducing the solution, Zero Trust Data Security. The video uses a clear and concise narrative to explain the issue, making it easy for the viewer to understand. The animation is engaging, and the graphics are high quality. By using visuals instead of a lot of text, the company is able to grab attention and communicate its message quickly and effectively.

12. AWS

AWS Wavelength brings AWS services to the edge of the 5G network. This video is designed to explain the concept of Wavelength Zones and their benefits.

Video Design - AWS Wavelength zones are visually represented using a simple animation of a character walking towards a data center and connecting to a storage server. The lines and shapes used in the video give the impression of a modern, cutting edge technology, while the color palette of blue, pink, and white promotes a clean, professional, and trustworthy feel. This Mission Explainer video effectively communicates the objective of AWS Wavelength Zones.

The video's visual style effectively communicates the objective. AWS Wavelength zones are presented as a solution to the latency problem that can occur when data is transferred over long distances. The video emphasizes the speed and efficiency of Wavelength Zones, which is visually shown by the smooth, fast animation. This simple style conveys a sense of reliability and ease of use, making the concept more accessible to a wider audience.

13. CyberArk

CyberArk is a security company that focuses on protecting access to sensitive information. This video is designed to show how CyberArk's products can help organizations secure their critical assets.

Video Design - The video uses a clean, simple design that emphasizes the key features of the product. It uses a limited color palette, which highlights the main graphics. The animation is smooth and engaging, and the use of icons and diagrams makes the information easy to understand. The video also includes a quick shot of a hand holding a coffee cup, which suggests a casual and approachable tone. It's a classic Testimonial Explainer Idea video, which uses animated graphics to communicate the idea of a company and its value propositions.

The video's visual style effectively communicates its objective, which is to show how CyberArk's products can help companies achieve their goals. The simple design and straightforward animation create a sense of trust and clarity, and the use of hand gestures helps to humanize the product and make it seem more approachable. The video's overall tone is professional but friendly, which suggests that CyberArk is a company that cares about its customers' needs.

14. Hotjar

Hotjar is a website feedback and analytics platform, and this video is designed to demonstrate its Rage click filter functionality.

Video Design - This Functionality Explainer Idea video is simple, clean, and easy to understand. The video uses a combination of text, visuals, and animated illustrations to show how the feature works. The graphics are minimal but clear and visually appealing. The use of a red line to track the mouse cursor movement is a good visual aid that helps the viewer follow the action.

The video's design successfully communicates the objective of the video and how the Rage click filter can be used to find and fix frustration-inducing elements on a website. The tone is professional yet informal, making the video engaging for a diverse audience.

15. Synack

Synack's Crowdsourced Security Testing Platform is a revolutionary system that uses both human and artificial intelligence to find and fix vulnerabilities before breaches happen. This video is designed to explain how the platform operates and how it benefits customers.

Video Design - The video is a simple and engaging Product animated explainer Idea video. It uses bright colors and clean lines with a friendly, minimalist, and modern style that is easy to understand. The video combines clear and concise narration with bright and lively animations to create a fun and engaging experience. The visual design and animation style of the video are effective in communicating the idea of the Synack platform.

The video uses a simple and relatable analogy of a car running out of gas to make a clear and engaging explanation. The animation style of the video is friendly and inviting, helping to communicate the benefits of Synack's product. The video is able to communicate the objective of Synack to viewers. It does this by creating an easy-to-understand visual narrative that clearly illustrates the Synack product and its functionality. The tone of the video is optimistic and inspiring, reassuring potential customers that Synack offers a solution to a common cybersecurity problem.

16. TeamViewer

TeamViewer introduces xPick, a pick-by-vision solution for logistics and warehousing. The video is designed to demonstrate how xPick can revolutionize warehouse processes by improving picking speed and accuracy while making training easier.

Video Design - The video is a minimalist, Informational Explainer Sample video with clear graphics and bright colors. The video uses simple animation to showcase the benefits of xPick, such as increased productivity, reduced errors, and simplified training. The use of a bright, clean background with minimalist graphics is perfect for showcasing the product without being distracting. There are no complex visual elements or animations, only simple diagrams and icons that highlight the core benefits of the solution.

The video effectively communicates the value of xPick through a combination of concise animations and simple language. The video minimalist style enhances its clarity and impact, making it easy to understand the benefits of the solution. The bright, clean visuals and concise animations make it a valuable resource for anyone looking for a simple and informative overview of the xPick solution.

17. OpenText

OpenText helps organizations to automate business processes and improve employee, partner, and customer experiences. The video is designed to demonstrate how OpenText can help companies gain an information advantage using digital process automation.

Video Design - This Introductory Explainer Sample video uses a minimalist design, with flat, bold lines and a dark blue color scheme. It features a simple, clean, and engaging style with animated graphics that visually communicate how OpenText helps organizations to automate processes, optimize employee skills, and empower them to make data-driven decisions.

The video utilizes a clear and concise approach, featuring icons and simplified illustrations, which effectively communicates the value proposition of OpenText. This approach makes the video accessible to a broad audience, emphasizing the ability of OpenText to create a seamless experience for users. The tone is confident and optimistic, highlighting the positive outcomes that can be achieved through the use of OpenText solutions.

18. Higher Logic

Higher Logic Thrive is a solution designed to engage members and show them value. The video is designed to showcase how the platform provides a full member experience, making it possible to connect with members throughout their lifecycle.

Video Design - The video has a minimal design with a bright and modern color palette. The use of simple graphics, icons, and transitions is consistent with the brand's contemporary aesthetic, creating a clean and engaging Company Intro Explainer Sample video. The use of white text on a red gradient background and simple icons with a white stroke make the video memorable.

The use of a gradient background and clear, simple graphics creates a modern and friendly tone. The video focuses on the key features of the platform, which are designed to help associations engage with members and grow non-dues revenue.

19. FireMon

FireMon is a security solution company that helps organizations automate security processes. The video is designed to showcase the different levels of security automation that FireMon offers.

Video Design - This Short Preview Explainer Example video utilizes a clean, modern, and engaging visual style that uses a combination of isometric illustrations and bold typography. The illustrations feature simple, colorful characters and elements that clearly represent the concepts of security, automation, and organizational infrastructure. The video uses strong, bright colors and bold graphics to effectively highlight the key features of FireMon Automation.

The video visual style effectively communicates the objective of the video. The clean, modern, and engaging design helps showcase the benefits of automation. The use of color, graphics, and animation make the complex subject matter easily digestible for a broad audience. The video employs a professional yet upbeat tone, which helps establish trust and confidence in FireMon's solution. The visual style and narrative effectively communicate the company's value proposition and their commitment to helping organizations achieve their security goals.

20. EagleView

EagleView CONNECTExplorer is a powerful, web-based application that allows users to view and analyze Pictometry imagery. This video is designed to highlight the benefits of using this software.

Video Design - This saas onboarding Explainer Example video has a clean, modern design with a focus on clarity. Bright color schemes are used to enhance the visual appeal of the application interface. The video utilizes simple 2D animation, focusing on the software's key features and functionality.

The visual design, paired with a light-hearted tone, makes the video engaging and easy to understand. The animation style is clear and concise, driving the point home, by demonstrating the software's usability and efficiency. This video effectively communicates the benefits and value of using the CONNECTExplorer application.

21. CareStack

CareStack is a dental practice management platform that aims to streamline the billing and collection process, minimizing administrative costs and staff burnout. The video is designed to showcase CareStack's innovative approach to revenue cycle management, highlighting its ability to simplify complex tasks.

Video Design - The video uses a combination of 3D animation and flat illustrations to convey CareStack's unique approach to revenue cycle management. The use of color palettes that combine greens and blues emphasizes the brand's commitment to both efficiency and growth. The use of simple but impactful graphics, like the stack of dollar bills and the medical cross filled with currency, drives home the value proposition. This 3D Animation App Explainer Example video features a modern and engaging visual style that effectively highlights the benefits of using CareStack's solution.

The video seamlessly combines these visual elements, creating a clear and compelling narrative that showcases how CareStack improves revenue cycle management. This results in a video that is engaging and informative, effectively communicating the benefits of CareStack's solution. The upbeat and optimistic tone of the video helps to build trust in the brand and emphasizes the potential for positive change within dental practices.

22. Bandwidth

Bandwidth is a communications platform as a service (CPaaS) company. This video is designed to showcase the company's ability to help organizations explore new possibilities and drive success.

Video Design - Bandwidth creates a Top brand positioning Explainer video by using visual elements that are both aesthetically appealing and communicate the core message. Bold, graphic typography is utilized to display powerful, inspiring words like discover and dream. The video combines stunning natural imagery with visuals of technology and people, highlighting the interconnectedness of innovation and human potential.

The video is visually engaging, and the graphics, including the use of eye-catching colors, and the dynamic animations, contribute to its impact. This style is able to communicate the core message of the video. The video portrays a sense of confidence, progress, and optimism, reflecting the brand's commitment to helping organizations achieve their goals.

23. Audaces

Audaces is a fashion design software, and this particular video is designed to showcase the features of its user-friendly interface.

Video Design - This video is a Top Awareness Campaign Explainer video, with an easy-to-follow design and engaging visual elements. The screen recording of the software itself is the main element of the video, while the background is a subtle color gradient, with a design pattern of purple and white lines, enhancing visual interest.

The video communicates the key features of the product by using a combination of visuals and text. The screen recording demonstrates the ease of use and features of the software, while text overlay provides more detailed information on each feature. This approach is visually engaging and effective in communicating the key value proposition. The tone of the video is positive and informative, encouraging viewers to learn more about Audaces.

24. CorVel

CorVel helps clients manage their pharmacy needs. The video is designed to highlight how CorVel's pharmacy solution can reduce expenses.

Video Design - This animated video utilizes bright color schemes, bold shapes and a clean, modern design. The video showcases a seamless workflow, demonstrating the efficiency of CorVel's pharmacy program. The use of animation helps explain complex processes with ease.

The video effectively communicates CorVel's focus on the pharmacy solution. Using a simple narrative style, the video focuses on the company's pharmacy program and showcases how it empowers clients with decision support. This tone creates a sense of assurance and reinforces CorVel's expertise in pharmacy management. The design incorporates bold colors and shapes that enhance the video's overall visual appeal. The minimalist design and clear graphics make it an excellent Top Mobile Promotion video.

25. Ateme

Ateme is a company focused on providing solutions for broadcasting needs, using their advanced ATSC 3.0 technology. This video is designed to showcase how Ateme can help broadcasters stay ahead of the curve, attract viewers, improve their service, and even find new revenue streams.

Video Design - Ateme's video follows an Animated Infographic Explainer video style, using simplistic imagery and bold, bright color palettes. The video incorporates flat, 2D illustrations to represent the product and its benefits. The clean and uncluttered graphics, coupled with the use of a bold font, create an accessible and easy-to-understand video for viewers. The combination of these elements results in a professional and visually appealing experience, making the information engaging for the target audience.

The visual style of the video clearly communicates Ateme's message of providing advanced technology solutions that can empower broadcasters to achieve their goals. By using a clear and concise narrative, the video quickly and easily delivers the key takeaway: Ateme's ATSC 3.0 technology can help broadcasters open a world of new possibilities. The video maintains a positive and upbeat tone, which is consistent with the company's overall brand image. This makes the video engaging, and encourages viewers to learn more about Ateme's solutions.

26. Comarch

Comarch is a company that helps telecoms create 5G monetization strategies. This video is designed to demonstrate the benefits of 5G technology for sports fans.

Video Design - The video features a simple, clean design, with bright colors, flat characters, and clean graphics. The style is ideal for an Animated Mobile App Promotion video that helps to visually explain the benefits of a complex technology like 5G.

The video uses an animated style to depict a fan's experience with 5G technology. The fast pace, sharp graphics, and bright colors help to keep the viewer engaged. The style is friendly, energetic, and upbeat. This helps to emphasize the fun, fast, and exciting nature of 5G technology.

27. Back Market

Back Market is a global marketplace that sells refurbished tech. The video is designed to promote the idea of refurbished phones as a sustainable alternative to buying new.

Video Design - The video is a compilation of graphics. The style is clean and minimal, and it utilizes a combination of imagery and text to communicate the message. The use of bold white text on a dark background makes the video stand out as a best mobile app introduction video. The phone is depicted in the video as a shiny, sleek, and modern device. The video also uses a combination of aerial shots and close-ups to highlight the design.

The video uses bold and eye-catching graphics to draw the viewer's attention. The imagery effectively contrasts the negative impact of e-waste with the positive aspects of refurbished technology. By showcasing the impact of e-waste, the video appeals to viewers who care about the environment. This helps drive home the point that buying refurbished is a more sustainable choice. The video has a serious tone, which helps to emphasize the importance of sustainability. The use of high-quality graphics adds to the professional feel of the video, and helps to make it more engaging.

28. Microsoft

This video is designed to introduce Microsoft Marketplace Rewards, highlighting its value for partners who sell products on the Microsoft commercial marketplace.

Video Design - This video is an Animated Infographic Explainer Sample video, utilizing a dynamic and engaging visual style. It features a combination of geometric shapes, gradients, and icons to present a visually appealing and modern aesthetic. The use of colorful lines, arrows, and circles creates a sense of momentum, representing growth and success.

The video effectively communicates the benefits of Marketplace Rewards with a clear and concise narrative. The upbeat tone and animated visual elements are engaging, holding the viewer's attention and conveying the message that Marketplace Rewards can help partners unlock new opportunities and accelerate their business growth. The use of bold text, clear fonts, and a visually appealing color scheme enhances the impact of the message and creates a professional yet approachable feel. The simplicity of the design ensures clarity and makes it easy for viewers to grasp the key messages. The overall visual style reflects the modern and dynamic approach of Microsoft's cloud platform.

29. Namecheap

EasyWP is a solution that makes WordPress hosting simpler. The goal of this video is to convey how the product solves the complexities associated with WordPress hosting. The video is designed to highlight the benefits of EasyWP and make it accessible to everyone.

Video Design - The video utilizes a unique isometric style with bold colors and textures. It is a Features Explainer Animation video, designed to educate the viewer about the features and benefits of EasyWP. The graphics are clean and modern, making the visual elements very visually engaging. The use of animated objects and the way they flow together creates a dynamic and inviting visual experience.

The video successfully communicates its message through a simple and friendly narrative. The design style, with its vibrant colors and playful animation, reflects the brand's focus on making WordPress accessible and easy to use. The video uses imagery that connects to the product's core functionalities, highlighting the ease of use and the potential for success with EasyWP. The overall tone of the video is upbeat and optimistic, conveying the message that anyone can achieve their online goals with EasyWP.

30. Google

Google Assistant is built to keep your information private, safe, and secure. This video is designed to inform viewers about Guest Mode, a new feature that allows users to control their privacy on Google Assistant devices.

Video Design - This Digital Marketing Explainer Example video showcases a bright color palette with a playful and engaging tone. Using animated cartoon characters makes the video fun and approachable, while the simple backgrounds allow the main message to stand out.

The animated illustrations bring a sense of life to the message, making it more relatable and easy to understand. By emphasizing the benefits of Guest Mode through visual storytelling, Google is able to convey a positive message and encourage users to adopt this privacy feature. The playful visuals and engaging animation create a lighthearted and welcoming atmosphere, reinforcing the idea that Guest Mode is a user-friendly solution for enhanced privacy.

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How to plan and optimize Mobile App Explainer Videos?

Purpose-Driven Creation: "Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable." - John Wooden. Advids applies this to every project. For a healthcare client, we meticulously crafted a mobile app explainer video showcasing the app's ability to connect patients with doctors, emphasizing the emotional connection and resulting in a 25% increase in app downloads.

Actionable: Infuse purpose and value into your video to resonate with your audience.

Embrace Experimentation: "To succeed in this new world, we need to embrace the unexpected and invite it in." - Beth Comstock. Advids encourages creative exploration. For a gaming client, we experimented with interactive elements within their mobile app explainer video, leading to a 30% increase in user engagement and positive feedback on app store reviews.

Actionable: Don't be afraid to try new approaches and push creative boundaries.

Action-Oriented Messaging: "Motivation is garbage. You do not need motivation. You need momentum." - Mel Robbins. Advids believes in clear calls to action. For an e-commerce client, we incorporated a compelling call to action within their mobile app explainer video, driving a 15% increase in click-through rates to their app download page.

Actionable: Motivate viewers with clear, concise calls to action within the video.

Differentiation and Value: "Value innovation is the cornerstone of blue ocean strategy." - Renée Mauborgne. Advids helps clients stand out. For a food delivery client, we highlighted their unique value proposition – sustainable packaging – in their mobile app explainer video, attracting environmentally conscious users and increasing brand loyalty.

Actionable: Showcase what makes your app unique and valuable to the target audience.

Disruptive Innovation: "Disruption is a process, not an event." - Clayton M. Christensen. Advids helps clients adapt and evolve. For a fintech client, we created a mobile app explainer video showcasing their disruptive payment technology, educating users and establishing them as industry innovators, leading to increased investor interest and media coverage.

Actionable: Position your app as a solution to existing market challenges and limitations.

Why Advids for Mobile App Explainer Video?

At Advids, we create high-quality, original mobile app explainer videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Transforming Your App Vision into Animated Reality:

Customized Mobile App Explainer Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other mobile app video formats, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Mobile App Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective mobile app explainer videos. We've delivered exceptional results for over 350 mobile app clients.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Journey, From Concept to Completion:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: Open and clear communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful mobile app explainer videos.


Ready to unlock the potential of Mobile App Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Mobile App Explainer Video?

A mobile app Explainer Video is a short, engaging video that effectively communicates the core functionality, benefits, and Value Proposition of a mobile application. It's a powerful tool for capturing attention, educating viewers, and ultimately driving desired actions, such as app downloads, increased engagement, or improved user understanding. Explainer Videos excel at breaking down complex concepts into easily digestible visuals and narratives. They can effectively demonstrate how an app works, highlight its key features, and showcase its benefits in a concise and engaging way.

Explainer videos are commonly used in app store listings, website landing pages, social media campaigns, and email marketing efforts. They can also be integrated into the app itself to provide Onboarding guidance, feature explanations, or troubleshooting support. By strategically incorporating explainer videos into their marketing and support strategies, companies can enhance user engagement, drive app downloads, and improve customer satisfaction.

What do top Mobile App Explainer Videos have in common?

What makes Mobile App Explainer Video effective?

Compelling mobile App Explainer Videos are driven by a design to capture attention, educate viewers, and ultimately drive desired actions. They are designed to be concise, engaging, and visually appealing, making them an effective tool for communicating the value proposition of a mobile app.

Conversational mobile app explainer videos aim to create a connection with viewers by using a friendly and relatable tone. They often incorporate Storytelling techniques to make the information more memorable and engaging. The goal is to make viewers feel like they are being spoken to directly, rather than being bombarded with technical jargon.

Effective mobile app explainer videos are designed to be easily understood and remembered. They use clear and concise language, visuals, and calls to action to ensure that viewers grasp the key information and are motivated to take the next step.

How long should your Mobile App Explainer Video be?

Ideal mobile app explainer videos are designed to be concise and engaging, keeping viewers' attention and conveying the key message effectively. The ideal length will vary depending on the complexity of the app, the target audience, and the specific goals of the video.

Conversational mobile app explainer videos aim to keep viewers engaged by providing just enough information to pique their interest and encourage them to learn more. They avoid overwhelming viewers with too much information or dragging out the message.

How to create Mobile App Explainer Videos?

Creating effective mobile app explainer videos involves a structured process that combines planning, design, and production. The process begins with a clear understanding of the app's value proposition and the target audience.

Conversational mobile app explainer videos aim to create a connection with viewers by using a friendly and relatable tone. They often incorporate storytelling techniques to make the information more memorable and engaging. The goal is to make viewers feel like they are being spoken to directly, rather than being bombarded with technical jargon.

Crafting Compelling App Explainer Videos

A successful mobile app explainer video needs to inform and engage viewers. Here's a breakdown of key elements to consider:

• Start by showcasing the core functionality of your app. Don't just tell users what it does; show them. For example, if your app helps manage tasks, demonstrate how easily users can create, organize, and track their to-dos. Use visuals and animations to bring the app's features to life.

• What makes your app stand out from the competition? Is it the intuitive interface, advanced features, or a specific problem it solves better? Emphasize these benefits to make your app truly memorable.

• What overarching problem does your app solve? What positive outcomes does it deliver? Connect with viewers by showing how your app makes their lives easier, more productive, or more enjoyable. Focus on the why behind your app and how it benefits users.

By following these steps, you can create a compelling explainer video that effectively communicates your app's value and encourages viewers to download and use it.

Boost App Downloads with Video Power

Your explainer video can be a powerful tool for driving downloads. Showcase the app's most compelling features that resonate with your target audience. If your app is a fitness tracker, focus on its ability to monitor activity levels, provide personalized insights, and integrate with other health apps.

Highlight the unique benefits users gain by choosing your app. Does it offer a more user-friendly interface, advanced features, or a unique approach to solving a problem? Clearly articulate the positive impact your app will have on users' lives.

Create a sense of urgency to download. Offer limited-time discounts, early access to new features, or exclusive content for those who download within a specific timeframe.

Include a clear and concise call to action. Tell viewers exactly what to do next – Download now on the App Store or Get it on Google Play – and make the download link easily accessible.

Explainer Video Styles for App Launches

Explainer videos come in various formats, each with its strengths.

Animated explainer videos are excellent for simplifying complex concepts and showcasing abstract ideas. They allow for creativity and visual appeal, making them ideal for apps with intricate features or those targeting a younger audience.

Live-action explainer videos Build Trust and authenticity by featuring real people interacting with your app. They are effective for showcasing user-friendly interfaces and demonstrating how the app integrates into everyday life.

Motion graphics explainer videos are ideal for highlighting data, statistics, and key features in a visually engaging manner. They are particularly effective for apps that focus on data analysis, productivity, or financial management.

Whiteboard explainer videos are suitable for explaining processes, workflows, and step-by-step instructions in a simple and engaging way. They are a good choice for apps that involve complex procedures or require user training.

Screencast explainer videos are excellent for providing tutorials, demonstrating functionality, and guiding users through the app's interface. They are particularly useful for apps with a lot of features or those that require a specific workflow.

Convince B2B Buyers with Your App Video

When targeting a B2B audience, adopt a professional and results-oriented approach. Focus on the app's business value. Clearly articulate how your app addresses specific business challenges and drives tangible results. For example, if your app streamlines project management, highlight how it improves team collaboration, reduces project timelines, and increases efficiency.

Highlight the app's ROI. Quantify the financial benefits, such as increased productivity, cost savings, or revenue growth. Use data and case studies to demonstrate the app's impact on the bottom line.

Use a professional and sophisticated tone of voice. Maintain a credible and authoritative tone that resonates with decision-makers. Avoid using slang, jargon, or overly casual language.

Target the video to the specific needs of the B2B audience. Address their industry-specific pain points and demonstrate a deep understanding of their business challenges. For example, if you're targeting the healthcare industry, highlight features that improve patient care, streamline administrative tasks, or enhance data security.

Engage Users With Video Magic

Explainer videos can significantly enhance user engagement. Provide a clear and concise explanation of the app's features. Ensure viewers understand the core functionality and benefits. For example, if your app is a language learning platform, clearly demonstrate how users can access lessons, track their progress, and practice their skills.

Demonstrate the app's value proposition in a compelling way. Connect with users emotionally by showcasing how your app improves their lives. If your app helps people find recipes, show how it simplifies meal planning, reduces food waste, and inspires culinary creativity.

Create a sense of excitement and anticipation. Generate Buzz and enthusiasm, making viewers eager to experience your app firsthand. Use visually appealing graphics, upbeat music, and a dynamic narrative to build excitement.

Encourage users to interact with the app. Incorporate interactive elements, such as clickable buttons or calls to action, to drive engagement. For example, include a button that takes viewers directly to the app download page or a link to a free trial.

Sales Process Video Powerhouse

An explainer video can be a powerful sales tool. Provide a compelling overview of the app's features and benefits. Equip your sales team with a concise and persuasive tool to introduce your app. For example, a sales representative could use the video during a product demo to quickly showcase the app's key functionalities and benefits.

Demonstrate the app's value proposition to potential customers. Clearly articulate how your app solves their specific pain points and delivers tangible business outcomes. For instance, if a potential customer is struggling with inefficient inventory management, the video can demonstrate how your app automates tracking, reduces stockouts, and improves order fulfillment.

Generate leads and Drive Sales conversions. Use the video as a lead magnet on your website or in email campaigns to capture interest and nurture prospects. Offer a free trial or a demo in exchange for contact information.

Provide a valuable resource for sales representatives. Enhance sales pitches and Product Demos with a visually engaging and informative video. The video can serve as a conversation starter, address common questions, and reinforce key selling points.

Unlocking Video Success Metrics

Measuring your video's effectiveness is crucial. Track video views to understand its reach and audience engagement. This metric indicates how many people are exposed to your message.

• Analyze video engagement. Metrics like watch time, audience retention, and click-through rates reveal viewer interest and engagement levels. For example, if viewers are dropping off early in the video, it may indicate that the introduction is not engaging enough or the video is too long.
• Measure app downloads. Attribute conversions to specific video campaigns or placements to understand the video's direct impact on app downloads. This helps you identify which channels and video versions are most effective in driving downloads.
• Monitor app usage. Track how users interact with your app after watching the video. Analyze key actions, feature usage, and session duration to understand how the video influences user behavior.
• Analyze app revenue. Assess the video's contribution to revenue generation by analyzing the correlation between video views and in-app purchases or subscriptions. This helps you determine the video's impact on your bottom line.

Crafting Compelling App Videos

Creating a high-quality video requires careful planning and execution.

• Define your key message, target audience, and desired outcome before crafting a script that is engaging, informative, and easy to follow.

• Captivate viewers with visually appealing graphics, animations, and transitions that enhance the storytelling and bring your app to life.
• Invest in professional design and animation to ensure a polished and engaging visual experience.

• Respect viewers' time by conveying your message concisely and avoiding unnecessary fluff or jargon.
• Aim for a video length of 60-90 seconds to maintain viewer engagement.

• Direct viewers on the desired next step, whether it's downloading the app, visiting your website, or contacting your sales team.
• Make the call to action prominent and easy to follow.

• Ensure your video is properly formatted and optimized for viewing on various devices and platforms, including smartphones, tablets, and desktops.
• Use responsive design principles to ensure the video looks great on any screen size.

Solve User Problems With Video

Identify the common pain points that customers experience.

• Conduct thorough market research and gather customer feedback to understand the challenges your target audience faces.
• Analyze app store reviews, conduct user surveys, and monitor social media conversations to identify common frustrations.

• Clearly articulate how your app directly addresses these challenges and provides tangible relief.
• For example, if users are frustrated with the complexity of managing their finances, show how your app simplifies budgeting, tracks expenses, and provides personalized financial insights.

• Show, don't just tell, how your app's functionality alleviates pain points and improves users' lives.
• Use screen recordings, animations, and real-life examples to demonstrate the app's effectiveness.

• Use testimonials, case studies, or data-driven examples to showcase the positive impact your app has had on other users.
• For instance, feature a customer testimonial that describes how your app helped them save time, reduce stress, or achieve a specific goal.

Crafting Compelling App Video Stories

A captivating storyline is essential for engagement. Start with a clear and concise problem statement. Introduce the challenge or pain point that your target audience faces, setting the stage for your app as the solution. For example, you could begin by highlighting the frustration of managing multiple social media accounts or the difficulty of finding reliable information online.

Introduce your app as the solution. Showcase how your app directly addresses the problem, highlighting its key features and benefits in a clear and concise manner. Demonstrate how your app simplifies social media management or provides access to curated, trustworthy information.

Craft a relatable and engaging narrative. Connect with viewers on an emotional level by telling a story that resonates with their experiences, aspirations, or challenges. For instance, you could tell the story of a busy professional who struggles to stay organized or a student who is overwhelmed by the amount of information they need to process.

End with a clear call to action. Direct viewers on the desired next step, whether it's downloading the app, visiting your website, or learning more about your product. Make the call to action clear, concise, and easy to follow.

Case Study: The Home Depot

Objective: Increase trust and transparency among customers by showcasing real-life experiences with The Home Depot's mobile app.

Strategy: The Home Depot launched a Video Testimonial Campaign featuring real customers sharing their positive experiences with the app. These testimonials highlighted features like product availability, in-store navigation, and easy checkout.

Results: The campaign resulted in a significant increase in app downloads and positive reviews. The Home Depot saw a 15% increase in app downloads within the first month of the campaign launch. Additionally, the average app rating on the App Store increased by 0.2 stars, demonstrating the positive impact of the testimonial videos on customer perception.

Key Takeaways: Video testimonials are a powerful tool for building trust and transparency. By showcasing real customer experiences, brands can effectively address potential concerns and encourage others to try their app.

Case Study: PinterestBuilds a Community Around Its App with Video Content

The Challenge:

Pinterest, a visual discovery platform, wanted to build a stronger sense of community around its app.

The Solution:

Pinterest launched a series of Video Content Initiatives, including live streams, behind-the-scenes videos, and user-generated content. These videos were shared on the platform and promoted through social media, encouraging users to connect and engage with each other.

The Results:

The Video Content Initiatives were successful in building a stronger sense of community around the Pinterest app.

• User engagement increased by 15%
• Time spent on the platform increased by 10%
• Social media engagement with Pinterest content increased by 25%

Key Takeaways:

• Video content can be used to build a stronger sense of community around an app.
• By creating engaging and interactive video content, businesses can encourage users to connect with each other and share their experiences.
• Video can be used to increase user engagement, drive time spent on the platform, and build a loyal community of users.

Case Study: The Home Depot

Objective: Increase trust and transparency among customers by showcasing real-life experiences with The Home Depot's mobile app.

Strategy: The Home Depot launched a Video Testimonial Campaign featuring real customers sharing their positive experiences with the app. These testimonials highlighted features like product availability, in-store navigation, and easy checkout.

Results: The campaign resulted in a significant increase in app downloads and positive reviews. The Home Depot saw a 15% increase in app downloads within the first month of the campaign and a 20% increase in positive app reviews.

Key Takeaways:

• Video testimonials are a powerful tool for building trust and transparency.
• Real customer stories resonate with potential users and provide valuable social proof.
• Focusing on specific app features and benefits can drive engagement and conversions.

How mobile app explainer video examples are curated?

We dove deep into mobile app explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic mobile app explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Mobile User Experience Examining the clarity and effectiveness of the app's user interface and user experience within the video.
7.App Store Optimization (ASO) Determining video alignment with app store listing keywords and descriptions for improved discoverability.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, mobile app explainer videos 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.