Dashboard Tour Video Examples: 16 Data Views Buyers Can Read

HR Acuity sells employee relations case management software. The overview turns scattered workplace issues into one tracked case system.

What works here:

• Tangled lines stand for separate employee issues. They get pulled into the platform, so the mess becomes a record before any chart appears.
• Then the data view: central case tracking, investigations and trend analysis, drawn as infographics.
• A 3-step method and a path from issue intake to aftercare put a process behind the numbers.

The move: Show your buyer's messy inputs before the first chart. If a viewer can't say where the numbers came from, the scene is missing.

Bookingkit sells booking software for tours, activities and attractions. The video follows a booking from the “Book Now” button to a ticket redeemed on a phone.

What works here:

• 2D characters and a “rocket science” joke lower the stakes before any interface shows up.
• The sources get a number: over 50 distribution channels, with availability and pricing synced in real time.
• Only then the dashboard: customer messages, cancellations and sales performance in one place.

The move: Count your data sources and put the number on screen. “50 channels in one dashboard” is a claim a buyer can check.

Idrica's GoAigua sells data software to water utilities. A city full of disconnected signals becomes one data model on a control room screen.

What works here:

• The city is the map. Data signals blink from separate points, so the problem is visible before it's named.
• Each source gets its real name, from AMI and AMR meters to SCADA. Engineers recognize their own stack.
• The dashboard lands on results a utility manager reports: less non-revenue water, leaks found, lower OPEX.

The move: Name your buyer's existing data sources the way they say them, acronyms included. If an engineer would spot their own system, keep it.

SolarWinds sells observability for hybrid IT. The video opens on critical data “scattered across multiple systems that don't talk to one another.”

What works here:

• The risk gets a phrase IT teams know: issues “hide in plain sight.” That's the reason for one view.
• Sources are listed, not implied: physical and virtual servers, AWS, Azure and Kubernetes.
• Two named views do the work: traffic flow analysis and path monitoring, to catch issues before they hit operations.

The move: List the systems your dashboard pulls from in the voiceover. If your buyer runs one of them, they'll lean in.

Adobe Real-Time CDP brings together data “from any channel into unified profiles.” The video shows the profile first, then the audiences built from it.

What works here:

• One profile is the merge point. Data is collected, organized and governed, then becomes segments.
• Each data view has a job. Propensity scoring “shows you which customers will convert or churn.”
• Speed gets a unit: segmentation “in an instant” and personalization “within milliseconds.”

The move: Show one unified record before any chart built on it. If the viewer never sees the record, the chart is just a picture.

DAT sells freight rate data to trucking carriers. The whole video explains how to read one figure on one screen.

What works here:

• It opens on the viewer's own question: “Ever wonder why the rate you see on DAT doesn't always match the offer you're getting from a broker?”
• The source is a number: over a trillion dollars in verified transactions from brokers, shippers and carriers.
• Then a limit and a reading. “Rate View is a benchmark, not a fixed price.” The example reads a 7-day average of $4.60 per mile.

The move: Read one value off your dashboard out loud, with its time window. If the viewer couldn't repeat the number, it was never read.

GitKraken Insights sells engineering analytics. It opens on the question every team that bought AI coding tools gets asked: “can you quantify their real-world impact?”

What works here:

• The metrics are named before they appear: code quality before and after AI adoption, and defect rates.
• DORA metrics come “with context,” and developer experience is correlated with performance.
• The close names the buyer's real job: “stop defending engineering productivity and start proving engineering value.”

The move: Write the question your buyer's boss asks, then name the 2 metrics that answer it. Show only those charts.

Flowcode turns QR code scans into first-party data. The video answers the question in its own title: what can you measure?

What works here:

• The list is concrete: IP address, device type, location and opt-in details collected through Flowpages.
• Interactive maps, line graphs and pie charts then cover traffic, engagement and device mix.
• It ends outside the dashboard, with CRM integration and scheduled reports sent to email.

The move: List what your product measures before you show a single chart. If two charts answer the same question, cut one.

ST Engineering's AGIL Care runs a hospital operations center. Made for a pandemic, the video shows a dashboard that spots trouble and calls in a team.

What works here:

• Live views come first: patient flow, ambulance arrivals and emergency department status, in clean 2D motion graphics.
• Then the alert. Abnormal patient symptoms get flagged on screen and escalated.
• The flag triggers the crisis management team, with admission trends and crisis inventory lists in one place.

The move: Script one alert from the flag to the person who acts on it. If your video shows the alert but not the action, add the action.

Veritone Forecaster predicts energy supply, demand and prices with machine learning. In 40 seconds, it shows why a trader should trust the prediction.

What works here:

• Graphs put predicted values next to actual results. Accuracy is shown, not claimed.
• The dashboard names its metrics: peak price, demand, solar and wind generation, and forecasted revenue.
• Potential outliers get flagged. That's the moment a trader acts.

The move: If you sell a prediction, show it next to what really happened. One overlay line beats a paragraph about accuracy.

Knode AI searches a company's knowledge, from Google Workspace and other sources. Published on Google Cloud's channel, the video ends on analytics that flag what to fix.

What works here:

• Search reads meaning, not just keywords, and pulls up any document or slide deck.
• Each answer links to its source document, and permissions carry over, so people only see what they're allowed to see.
• Real-time analytics then point at knowledge gaps and content that needs an update. The dashboard becomes a to-do list.

The move: End your data view on the item someone should fix next. If the chart doesn't point at a task, it's a report, not a tool.

Process Street sells workflow software. In 31 seconds, it goes from an “Office Cleaning Checklist” to an “Information Security Audit” across departments.

What works here:

• Tasks get assigned automatically, and alerts route them to people across a global map.
• Each step ends in a decision, with “Approve” and “Reject” right on screen.
• Confetti closes the run. The status view ends on done, not on pending.

The move: Show the alert, the person and the button they press. If your 30-second cut has no decision in it, it has no point.

Ceipal sells an applicant tracking system to staffing firms. Part 1 of a series, this video shows how its BI dashboards get built from ATS data, much like software tutorial videos do.

What works here:

• Scattered data elements converge into trends in the opening motion graphics.
• Then each step is shown: open BI from the ATS quick links, pick a module and topic, and choose a detailed, summarized or graphical report.
• Graph types are named on screen: line, bar, pie, clustered columns and nested donut.

The move: Show the steps from login to finished chart, in order. If a viewer couldn't rebuild the report from your video, a step is missing.

Sapaad Vantage is business intelligence for restaurants. It splits the view by time: past trends, the current pulse and future forecasts.

What works here:

• Geographic sales maps and pie charts turn sales data into pictures an owner can read.
• The view moves from a high-level summary down to single metrics, the way an operator would drill in.
• Drag-and-drop reporting, fed by data synced from every sales channel, makes the report the buyer's own.

The move: Zoom from the summary to one metric in a single move. If the viewer loses track of which number you zoomed into, slow it down.

Smartsheet Portfolios sets up projects from templates. Its framing line is simple: “Think of a portfolio as your central project hub.”

What works here:

• Intake comes first. New form submissions flow straight into one project list.
• One trigger builds the rest. The moment work is approved, it spins up the project plan, sheets, reports and dashboards.
• Then the payoff a PMO lead reports up: “see project health, spot risk, and share reliable updates without the manual effort.”

The move: Show the report being created by the workflow, not by hand. If your dashboard needs setup, show the trigger that does it.

monday.com's 15-second spot opens on a quote, then shows the same platform used for team planning and sales tracking.

What works here:

• Two teams, two views, one product. A buyer from either team spots their own board.
• Metrics are drawn in a simple visual style, so each one reads at a glance.
• 15 seconds forces the choice: one quote, two uses, no settings.

The move: Cut a 15-second version with one view per team you sell to. If a team can't spot its own view, change the data on screen.