Boosting user adoption is crucial for any platform's success. Without a solid base of engaged users, even the most feature-rich platform will struggle to gain traction. Founders and marketers are constantly seeking innovative ways to showcase their platform's value and drive user engagement.
With a library of 30 engaging platform feature explainer videos, you can empower your users, drive adoption, and unlock the full potential of your platform. Let's dive in.
1. Comarch
Comarch helps companies simplify B2B2X operations in the digital era. This video is designed to show a new use case of 5G monetization through a simplified narrative.
Video Design - This is a great example of a Platform Feature Explainer Video. The visual design is simple, clean and well-defined. The video uses flat cartoon illustrations, and crisp graphics. The visuals emphasize the technology's potential with a visual representation of a live sporting event.
This video effectively communicates Comarch's solutions by using an engaging narrative that emphasizes the ease of use of 5G monetization. The video utilizes a simple storytelling approach which makes the complex B2B2X operation seem intuitive. The bright colors and simplistic graphics keep the tone light and accessible.
2. Avast
Avast Secure Internet Gateway is a product aimed at businesses that need to protect their network, employees and clients from cyber threats. This video is designed to highlight the benefits of Avast's secure internet gateway product, and show how it can improve communication, security, and overall experience for property managers, owners, and residents.
Video Design - This Platform Feature Interface Video features a unique artistic style. The simple and vibrant graphics illustrate the core functionality of the Avast Secure Internet Gateway, using black and white lines with bold pops of color to grab attention and convey the product's benefits. These graphics help to make the video visually appealing and informative for the target audience.
The video successfully emphasizes the crucial need for seamless communication and security during these uncertain times. It highlights the importance of using the Avast Secure Internet Gateway for property managers, owners, and residents. The clean graphics, simple animations, and easy-to-understand messages contribute to a welcoming and informative tone that resonates with the target audience. This approach helps to effectively communicate the benefits of the product and encourages viewers to learn more about Avast's offerings.
3. Rubrik
Rubrik is a cloud storage solution that helps companies streamline and manage their data. This video is designed to promote Rubrik and showcase its capabilities for a diverse audience.
Video Design - The video uses a sleek and modern design style, with clean lines, flat colors, and simple animations. It employs a minimalist aesthetic with a focus on icons and text to explain the platform's features. The use of bold colors and contrasting backgrounds effectively highlights key elements and makes the information easy to understand. This video is a great example of a "Platform Feature Explainer Video" as it uses a combination of visuals and text to clearly convey the functionality of the product and explain its benefits.
The minimalist design with simple animations helps keep the viewer engaged without overwhelming them with too much information. The video's tone is confident and informative, conveying Rubrik's ability to simplify complex tasks and accelerate a company's journey to the cloud. This straightforward approach allows Rubrik to communicate its value proposition effectively and leave a lasting impression on the viewer. The choice of a minimalist design style with flat colors and simple animations is ideal for conveying information about technical solutions. This ensures that the viewer can easily understand the features of the platform and its potential benefits.
4. Sugar Market
Sugar Market is a customer experience platform that uses data to help businesses improve their marketing, sales, and customer service. This video is designed to introduce viewers to the platform and its benefits.
Video Design - The video uses a simple but effective design style. It relies on bold, flat colors and simple shapes to create a clean and modern look. It features graphic elements such as bar graphs, line graphs, pie charts, and other data visualizations, in a "Platform Feature Interface Video" style. This allows the platform's core features to be communicated in a way that is both visually engaging and easy to understand.
The video's visual style effectively conveys the platform's key benefits. The use of bright colors and simple graphics helps to create a positive and energetic tone, which is appropriate for a product that is designed to help businesses improve their customer experience. The video animated graphics are designed to be dynamic and engaging, highlighting the platform's ability to empower businesses and help them achieve better outcomes. The overall tone of the video is upbeat and optimistic, which is likely to resonate with viewers.
5. BetterCloud
BetterCloud helps businesses gain a complete view of their SaaS applications to manage security and cost. This video is designed to introduce the need for this service, by highlighting the challenges of managing a large amount of SaaS applications.
Video Design -
This Tech Platform Feature Overview Exploration Video uses simplistic illustrations, connecting employees to various software, to visually explain the SaaS sprawl problem that BetterCloud solves. This approach makes the video engaging, as viewers can easily visualize the complexity of the issue. The animated icons, like a magnifying glass, visually represent the process of exploring the vast landscape of SaaS applications.
The visual style of the video, simple yet effective, communicates the need for a solution to manage SaaS sprawl. The use of yellow caution signs around various applications clearly portrays the risks and complexities of an unmanaged SaaS environment. This visual approach reinforces the message of cost, time, and security vulnerabilities and how BetterCloud can be the solution. The tone is informative and engaging, urging viewers to learn more about BetterCloud and its SaaS management solution.
6. R365
R365 is a scalable and easy-to-use platform for restaurant operations. This video is designed to showcase how R365 is the future of restaurant operations.
Video Design - The video uses a clean, modern design with bright colors, bold lines, and simple animations to create an engaging and informative Tech Platform Feature Overview Tour Video. R365 utilizes a document model for data, enabling scalable data storage and easy adjustments to data structures. This is represented visually with the document icon moving into a laptop screen with code, displaying the data mapping to code objects. The use of intuitive visual elements like the document, code, and laptop seamlessly highlights the features of the platform.
The visual style of the video effectively communicates the objective of showcasing the scalability and ease of use of the R365 platform. The clean and modern aesthetic creates a sense of professionalism and trust. The bright colors and simple animations keep the video engaging and attention-grabbing. The tone of the video is informative, confident, and positive, emphasizing the potential benefits of using R365. This video successfully emphasizes the platform's features, and its ability to evolve and adapt to changing needs.
7. Moogsoft
Moogsoft is a company that uses AI to help IT operators be more efficient. The video is designed to highlight Moogsoft's AI solution and its benefits for IT professionals.
Video Design - The video is a Tech Platform Feature Overview Explainer Video. It uses a clean, simple, and modern animation style. The animation is in 2D, with a minimalist design approach. The graphics are sharp and well-defined, using bright, bold colors that contrast well with the white background. The overall design conveys a sense of order and efficiency.
The visual style of the video is able to clearly communicate its objective. The animated cow robot is central to the video's narrative, serving as a humorous and relatable way to introduce Moogsoft's AI solution. This playful tone helps to contrast the often stressful and complex challenges IT professionals face. The visuals clearly show how the AI helps to automate tasks, making the work of IT professionals less chaotic and more efficient. The video ends with a strong call to action, inviting viewers to learn more about the Moogsoft solution.
8. AvePoint
AvePoint is a solution vendor that provides Microsoft 365 solutions for organizations looking to digitally transform. The video is designed to showcase AvePoint's product offerings and the benefits that come with them.
Video Design - This AvePoint video presents a Tech Platform Feature Overview Breakdown Video. It uses simple, cartoon-like visuals to illustrate a complex problem: information access and security. The visual style is engaging and simple, featuring clear bright colors and clean lines. This video utilizes a lighthearted tone to emphasize the challenges of managing information on a digital platform. The imagery used in this video is an analogy for the challenges that organizations face in accessing and securing their information.
The video uses a simple visual style to communicate complex concepts, using graphics that are clear, concise, and easy to understand. The animation is lighthearted but impactful. This video does a good job of making the viewer think about the security and information access challenges within their organization, and how these challenges can be mitigated. This video is also engaging, using animated characters and visual metaphors to tell the story of how AvePoint can help organizations overcome these challenges.
9. PropheSee
PropheSee helps businesses understand their marketing efforts across multiple channels. The video is designed to highlight the challenges marketers face in managing and analyzing data from different platforms.
Video Design - This Tech Platform Feature Walkthrough Video uses a cartoon style animation to depict the chaos of managing marketing data from various apps and platforms. Each social media channel is represented by its logo. The video shows a man in an office, struggling to manage a barrage of social media data in the form of documents, logos, and icons. The cartoon style helps simplify the complex process of marketing analytics by using relatable visual elements.
The video's visual style communicates the complexity of modern marketing data management. The colorful graphics and stylized animation create a lighthearted tone, while the narrative depicts the frustration of dealing with data overload. By highlighting the challenges, the video emphasizes the need for a solution that can simplify data analysis, and PropheSee aims to provide just that.
10. Higher Logic
Higher Logic Thrive is a platform built for associations. The video is designed to introduce the platform's capabilities for improving member engagement and retention.
Video Design - This Platform Feature Interface Video utilizes a clean and minimalist visual style. The video uses simple geometric shapes, minimal colors and lines, and a straightforward visual flow to clearly communicate the functionality of the platform. The platform's capabilities are broken down into three key areas: community and events, marketing and communications, and member management. These sections are presented with a mix of animation and graphic elements that highlight the key features. The clear design and animation draw viewers into the video.
The video's use of simple graphics and clear transitions keeps the focus on the platform's core features and benefits. The overall tone is energetic and uplifting, reflecting the value of the solution. The video's animation style and graphic design are able to communicate the objective of engaging members personally throughout their lifecycle, improving member retention and growing non-dues revenue. The video's visual style effectively drives the objective of the video, which is to build brand awareness and introduce the Higher Logic Thrive platform.
11. Check Point
Check Point is a cybersecurity company that provides security solutions for remote users. This video is designed to showcase how Check Point Harmony, a unified security solution, provides a comprehensive approach to protect remote users and devices.
Video Design - This video is a Tech Platform Feature Overview Explanation Video. Check Point uses a clean and simple design with clear, bold graphics to explain the product's key features. The video uses an abstract representation of devices, clouds, and users to illustrate the complex network of connections. The animated graphic design style is engaging and easy to follow, making it a good Tech Platform Feature Overview Explanation Video.
The use of visuals and a clear, concise narrative allows Check Point to effectively communicate the benefits of Harmony. The video demonstrates that Harmony provides a comprehensive, unified approach to security, eliminating the need for multiple point solutions that can lead to security gaps. The clean visuals emphasize that Harmony provides a simple and easy-to-use solution that protects devices and users from sophisticated cyber threats. The video's tone is informative and confident, which builds trust and confidence in the product.
12. GoCardless
GoCardless is a payment processing platform, and this video is designed to introduce GoCardless Protect+, the company's new fraud prevention solution.
Video Design - The video utilizes a minimalist design style and a somber tone. The use of dark colors, geometric shapes, and water droplets creates a visual metaphor for the risks that fraud poses. This video is a "Platform Feature Explainer Video" that explains the benefits and features of the new fraud prevention solution.
The minimalist design style of the video successfully reinforces the seriousness of fraud. The choice of color, graphics, and audio help to create a sense of urgency that is intended to encourage viewers to take action. The video uses a simple narrative with a clear objective: to introduce GoCardless Protect+ and its key features, making it easy for viewers to understand the benefits and how it can help businesses protect themselves from fraud.
13. Cloudflare
Cloudflare is a global network that aims to secure, protect, and accelerate everything connected to the internet. This video is designed to introduce Cloudflare and showcase how it empowers businesses to achieve a competitive edge.
Video Design - This video is a simple "Tech Platform Feature Overview Exploration Video" employing basic animations. The video starts with a white desktop in an isometric view on a blue grid background. This imagery is intended to visually represent the core functionality of Cloudflare. Next, the video showcases various applications and services that Cloudflare helps protect, with a clear focus on the user's perspective. The video uses different shades of blue for the graphics, creating a visually appealing and modern feel.
The use of simple animations highlights the security, privacy, speed, and reliability features of Cloudflare. This visual style effectively communicates the video objective of showcasing Cloudflare's offerings and its ability to improve businesses’ online presence. The animation style is simple and to the point, which creates a clean and modern feel. The video uses a professional and informative tone, focusing on the benefits of Cloudflare without being overly technical or jargon-filled. Overall, the design effectively portrays the simplicity and ease of use of the platform.
14. CLEAR
CLEAR Health Pass is a solution that securely connects identity to health insights. The video is designed to demonstrate how CLEAR can help people get back to their everyday activities safely.
Video Design - This is a Platform Feature UX Video showcasing CLEAR Health Pass. It features simple graphics and minimal animation to focus on the key features of the product. The video uses a bright, minimalist color palette, with clean lines and shapes to communicate the product's reliability and ease of use.
The visual style of the video effectively communicates the objective of the video, which is to promote the benefits of CLEAR Health Pass. By showing the user experience in a clear and concise way, the video highlights the product's potential to make everyday experiences safer and more convenient. The overall tone is optimistic and reassuring, creating a positive impression for viewers.
15. Microsoft
Microsoft Power Apps is a platform that allows users to quickly build and share low-code apps, empowering them to create innovative applications that automate and improve daily processes. The video is designed to introduce users to the platform, highlighting its user-friendliness and its ability to streamline workflows.
Video Design - This Animated Tech Platform Feature Highlight Video is a great example of visually appealing and informative product explainer. The use of a city skyline in the background establishes a contemporary setting, while the sleek and vibrant purple color scheme is visually engaging and aligns with Microsoft's brand aesthetic. The use of simple and clean animations, combined with a clean and uncluttered interface, emphasizes the ease of use of Microsoft Power Apps, and allows viewers to easily grasp the features and functionality of the platform. The video showcases the various elements of the platform, such as the user interface, intuitive tools, pre-built templates, and drag-and-drop functionality, making it easy to comprehend the features of the platform.
The visual style of the video effectively communicates the objective, which is to encourage users to explore and use Microsoft Power Apps. The video's tone is positive and optimistic, emphasizing the ease of use and the wide range of possibilities offered by the platform. Through the use of a clean design, easy-to-understand visuals, and a positive tone, the video successfully encourages viewers to explore the benefits of creating and utilizing custom applications built on Microsoft Power Apps.
16. Alation
Alation is a data catalog that helps businesses make metadata relevant for business users. This video is designed to communicate the value of Alation's active metadata.
Video Design - The video is a Tech Platform Feature Overview Highlights Video. It is a animated explainer video, using bright colors and modern graphics, emphasizing a user-friendly experience with metadata. The design uses bright blues and oranges with simple graphics of spreadsheets, calendars and binary code. The animation is smooth and fast-paced and is able to highlight the features of the product in an engaging manner.
The visual style of the video communicates the benefits of using a data catalog by making the product look accessible and easy to use, solving the problem of metadata management being a challenge for business users. The video uses a light, and playful tone to make the information engaging, targeting business users who need to make better use of data. The visual design emphasizes the need to shift away from spreadsheets and toward more reliable data sources.
17. AWS
AWS Wavelength brings AWS services to the edge of the 5G network. This video is designed to educate viewers about AWS Wavelength Zones, highlighting how they can reduce latency for applications by bringing compute and storage services closer to the edge of the network.
Video Design - This video utilizes an animated design style that is clear and concise, making it an ideal "Tech Platform Feature Overview Highlights Video". The graphics are bold and colorful, with an emphasis on simple shapes and lines, that reinforce the key concepts of connectivity and cloud infrastructure. The use of bright colors and minimalist animations makes the complex topic of edge computing visually engaging and easy to understand.
The video's animation style allows for a clear and intuitive understanding of the concept of AWS Wavelength and its benefits. The video uses visuals that clearly show how data flows through the network, with a focus on the impact of latency reduction. This emphasizes the benefits of edge computing, making it easier to grasp the concept. The animation is lighthearted and engaging while remaining informative, reflecting the overall tone of AWS's brand.
18. Intouch
Intouch's CX Intelligence platform video is designed to introduce a scalable Customer Experience Intelligence solution that helps businesses drive actionable insights.
Video Design - Intouch's CX Intelligence Platform video uses simple, modern graphic design elements and animation to deliver a succinct message. The video focuses on the customer experience, emphasizing data collection across all customer touchpoints. A series of animated icons represents various data points collected through customer interactions. The animated graphics highlight the platform's ability to bring disparate data sources together for actionable insights. The bright color scheme and clean design help to communicate the platform's user-friendliness and value to viewers.
The video use of simple animation helps to illustrate how Intouch's CX Intelligence Platform solves the challenge of collecting data from diverse sources to deliver a comprehensive view of the customer experience. Intouch effectively uses graphics and a simple narrative to showcase how the platform aligns operational delivery with customer expectations. The video overall tone is confident and positive, suggesting that Intouch offers a powerful solution to improve customer experiences.
19. Affable
Affable is an influencer marketing platform. The video is designed to highlight the benefits of using this platform.
Video Design - The video is a Tech Platform Feature Overview Video. The design of the video features isometric illustrations, which are a popular choice for showing tech solutions. There is a strong emphasis on the use of bright and vibrant colors, which makes the video very engaging. The use of minimal text and a clear narration makes the video easy to understand.
The visual style of the video effectively communicates the objective of using Affable, which is to manage, organize and integrate your data from multiple sources. The video's use of illustrations and minimal text clearly illustrates the process of integrating, managing, and analyzing data across various platforms. The tone of the video is informative, concise, and positive.
20. Instacart
Instacart is an online grocery delivery platform, and this video is designed to introduce their online community for shoppers, called Shop Talk.
Video Design - The video uses a simple and straightforward style with bright colors and illustrations to highlight its key features. The video incorporates graphic elements like icons and illustrations, that are consistent with the brand aesthetic, making it a good Tech Platform Feature Overview Demonstration Video. They are used to represent topics like connecting with other shoppers, asking questions, and sharing experiences, visually demonstrating the core purpose of the Shop Talk community.
The visual style of the video effectively communicates the objective of highlighting the online community platform for Instacart shoppers. The use of bright colors and illustrative characters creates a fun and friendly tone, making the video engaging and approachable, appealing to the intended audience of Instacart shoppers. The graphics are simple, yet effective in conveying the purpose of the platform. The animation style uses transitions and a smooth flow of information that seamlessly guides the viewer through the features of Shop Talk, while reinforcing the overall brand aesthetic of Instacart.
21. PacketLight
PacketLight Networks develops and manufactures DWDM and OTN equipment, providing the full optical layer transport solution. This video is designed to introduce the company's products and capabilities.
Video Design - This is a great example of an Animated Tech Platform Feature Highlight Video. The video utilizes graphics to illustrate various aspects of the company's product. The use of high-quality graphics, text, and animated transitions clearly showcase the various equipment and technologies. A blue background and blue and yellow animation elements visually communicate PacketLight's DWDM and OTN equipment.
The visual style of the video effectively communicates the message, showcasing the key features and functionalities of PacketLight's optical network solutions. The video uses text overlays, transitions, and a clear visual language to explain the complexity of DWDM and OTN, while maintaining a professional and engaging tone. The video effectively communicates PacketLight's commitment to building high-capacity optical network infrastructure for a variety of applications.
22. TeamViewer
TeamViewer is a software company that offers a solution called xPick for warehouse and logistics optimization. This video is designed to introduce viewers to the benefits of using xPick.
Video Design - This video features a modern and vibrant animation style with clean lines and bold colors. The use of simple animated characters and icons makes the video engaging and easy to understand. The video is structured as a Tech Platform Feature Walkthrough Video, highlighting the key features of xPick and how it addresses the challenges faced by warehouse and logistics professionals.
The animation style and visuals effectively communicate the ease of use and scalability of xPick. The video's concise and friendly tone helps viewers understand the benefits of using xPick and its potential for improving warehouse and logistics operations. The use of visual metaphors and animations makes the video engaging and impactful.
23. OccuTrack
OccuTrack is a medical startup that is developing a mobile Automatic Visual Impairment Detection System (AVIGA) for the management of central vision deterioration. This video is designed to raise awareness about this medical condition.
Video Design - This is a Platform Feature Explainer Video, which uses a clean minimalist design with vibrant colors and simple graphics. The video makes use of illustrative elements, such as a global map and animated icons, for better visual appeal and a more engaging viewing experience.
The video design is effective in communicating the objective of the video through the clear explanation of the problem, the potential solution, and the benefits it can bring to individuals suffering from vision impairment. The visuals help to convey the seriousness of the medical condition and the potential for a solution. The tone of the video is reassuring, educational, and hopeful.
24. KIOXIA
KIOXIA is a company that produces flash memory, using BiCS FLASH technology to develop their products. This video is designed to showcase the innovation of their memory products.
Video Design - KIOXIA presents a Tech Platform Feature Explainer Video, where the 3D flash memory structure is the main focus. The video utilizes a bright and vibrant color palette, and the visual design is clean and simple. The video uses a mix of 2D graphics and 3D animations. The 3D animations are used to show the complex workings of BiCS FLASH, and they are done well, with a focus on the internal parts and functionalities.
This design style allows viewers to understand the technology easily. The tone of the video is positive and confident, emphasizing KIOXIA's leadership in the field. The video clearly conveys the benefits of their technology, highlighting its potential to drive innovation in a broad range of applications.
25. State Street
State Street is a financial services company that provides investment services for institutions and individuals. The video is designed to showcase the challenges that investors face in today's market.
Video Design - This is a "Platform Feature Explainer Video" that utilizes isometric graphics and minimal animation to highlight the challenges of today's investment landscape. The video uses a bright color palette and bold, geometric shapes to draw the viewer's attention to the key points. The animated elements are very basic and blend well within the visual style.
The visual style effectively communicates the challenges that investors face today. The fragmented nature of the market is depicted through various 3D elements. The video highlights the complexities of navigating a low-interest rate environment, and emphasizes the need for a more integrated and efficient approach to investment management. The video's tone is professional and informative, making it suitable for a wide audience of potential clients, investors and industry professionals.
26. Scorebuddy
Scorebuddy is a Contact Center QA solution that helps companies improve their customer interactions. The video is designed to illustrate the challenges faced by contact centers and how Scorebuddy can help.
Video Design - The video features a modern, clean and minimalist design style with bold line art. The use of simple, geometric shapes and bold colors makes this a good Platform Feature Explainer Video. The video's graphics are crisp and clear, and the animation is smooth and engaging.
The design style of the video effectively communicates Scorebuddy's capabilities. The bold line art and simplistic approach reflect the ease of use and accessibility of the platform, while the vibrant color palette underscores the value of the solution. The video adopts a professional, confident, and approachable tone to connect with its audience and clearly communicate its message.
27. AppFolio
AppFolio is a property management platform that helps its customers connect with their residents, owners, and teams. This video is designed to show how AppFolio Property Manager facilitates communication during a pandemic.
Video Design - The video uses a simple, clean design style that is representative of AppFolio's brand. It utilizes flat color palettes and simple shapes, while avoiding overly complicated visuals. The video uses an upbeat, modern tone to appeal to its target audience of property managers, owners, and residents. It uses a clear, consistent style throughout the video to create a cohesive and professional experience. The video highlights a few key features of the platform, making this a great Platform Feature Explainer Video.
The video uses graphics to display information and visuals. This makes it easy to understand the key elements. The video has a cheerful tone, reflecting the brand's commitment to helping its users navigate challenging times. The visuals reinforce the video's narrative of simplifying communication. It demonstrates how the platform makes communication accessible and efficient. The video style is effective in engaging property managers, owners, and residents. The video is clear, concise, and visually appealing, highlighting the benefits of the AppFolio platform.
28. Rx EDGE
Rx EDGE is a healthcare marketing and communications company that uses point-of-care marketing. The video is designed to explain the Solutions at the Shelf program and its benefit to patients.
Video Design - The video features a cartoon style animation and features various visual elements. The video uses a combination of illustrations and text to make it engaging for the target audience. The graphic design is clean, bright and colorful making this video a great Platform Feature Explainer Video.
The video's visual style is able to communicate the objective of the video effectively. The engaging and vibrant design helps to attract patients' attention and highlights the benefit of the program. The use of simple and concise language with a positive tone helps to ensure that patients understand the key messages of the program.
29. Shiftgig
Shiftgig connects businesses with on-demand workers through a mobile platform. This video is designed to show how simple and reliable the platform is for finding the right workers.
Video Design - This Platform Feature Explainer Video uses bright and simple graphics to show the user interface of the Shiftgig app. The video features the use of bright green and blue colors throughout, contrasting with white, for maximum visual impact.
The use of graphics clearly shows how easy and fast the platform is to use. The clean, minimalist design of the video is a good fit for Shiftgig's simple and effective approach to the problem of finding flexible labor. The video emphasizes the speed and ease of using the platform, with a tone that is both professional and approachable. The video's quick pace and focus on functionality are effective in communicating the platform's efficiency and effectiveness.
30. Syniverse Platform Feature Explainer Video
Syniverse's Universal Commerce is a tech platform that empowers businesses to deliver innovations to the market faster, streamline transactions with partners and customers, and create new opportunities to monetize goods and services. This video is designed to demonstrate how Universal Commerce can help businesses achieve these goals.
Video Design - The video uses bold colors and simplified graphics to convey the message. The video style is concise and emphasizes graphic design elements. The graphic design style makes the video a perfect “Platform Feature Explainer Video.†The use of simplified icons and animations helps to break down complex concepts into easily digestible pieces. The video also uses a clear and concise narrative that is easy to follow.
The video's visual design effectively communicates its objective. The use of bright colors, minimalist graphics and clean visuals creates a modern and engaging feel, which reflects the tone of the brand. The emphasis on streamlined workflows, visualized through the connection of icons, immediately highlights the value proposition of the product, making the video impactful.
Key Takeaways
Onboarding Made Easy
Onboarding new users effectively is crucial for platform success. A well-crafted explainer video can significantly enhance this process by simplifying complex information and making the experience more engaging.
Onboarding new users effectively is crucial for platform success. A well-crafted explainer video can significantly enhance this process by simplifying complex information and making the experience more engaging.
Instead of overwhelming users with lengthy text tutorials, a video can visually demonstrate how to navigate the platform, set up profiles, and utilize key features. This reduces cognitive load and allows users to learn at their own pace.
For instance, a project management platform could use a short video to show users how to create a new project, assign tasks, and track progress. This visual approach is far more effective than static screenshots or written instructions.
Furthermore, explainer videos can address common onboarding challenges proactively. By anticipating user questions and providing clear solutions, you can minimize frustration and reduce the need for support tickets. Consider using interactive tutorials or screencasts for more complex features, allowing users to actively engage with the platform during the learning process.
Hook Your Audience
Hook Your Audience
The first few seconds of your explainer video are critical for capturing viewer attention. A strong hook can make the difference between a viewer staying engaged or clicking away.
Start by presenting a relatable problem your target audience faces. For example, if your platform helps businesses manage social media, your hook could highlight the challenges of creating engaging content and tracking results across multiple platforms. This immediately resonates with viewers and makes them want to learn more about your solution.
Use strong visuals to create an impactful first impression. An eye-catching animation or a striking image can instantly grab attention. Asking a thought-provoking question also piques curiosity. For instance, "Tired of spending hours on social media with little to show for it?" encourages viewers to keep watching for the answer.
Humor or surprise can make your video more memorable and shareable. However, ensure it aligns with your brand and target audience. Above all, keep your hook short, snappy, and directly related to the value your platform offers.
Boost Conversions
Boost Conversions
Explainer videos can be a powerful tool for driving conversions by showcasing your platform's benefits and motivating viewers to take action.
Start by highlighting key benefits in a clear and concise way. Instead of simply listing features, explain how they solve specific problems and improve users' lives. For example, a video for an e-commerce platform could focus on how it simplifies inventory management, reduces shipping costs, and increases sales.
Demonstrate your Value Proposition by showcasing what makes your platform unique. If your platform offers a more intuitive interface or superior customer support, highlight these differentiators. Include a clear and compelling call to action, such as "Sign up for a free trial today" or "Request a demo to learn more."
Creating a sense of urgency can also be effective. Highlight limited-time offers or exclusive benefits to encourage immediate action. Finally, build trust and credibility by showcasing social proof, such as customer testimonials or case studies. A brief clip of a satisfied customer explaining how your platform helped them achieve their goals can be incredibly persuasive.
Storytelling Power
Storytelling Power
Choosing the right narrative structure is crucial for maximizing the impact of your explainer video.
The problem-solution narrative is a classic approach. It starts by presenting a relatable problem and then positions your platform as the solution. This is straightforward and effective for communicating value. For example, a video for a CRM platform could start by highlighting the challenges of managing customer relationships manually and then demonstrate how the platform streamlines the process.
The hero's journey narrative follows a protagonist who faces challenges and overcomes them using your platform. This is more engaging and allows viewers to connect with the story on a deeper level. Imagine a video where a small business owner struggles to manage their finances until they discover your accounting software, which helps them achieve financial stability.
The transformation narrative showcases how your platform can help users transform their lives or businesses. This is particularly effective for products or services that offer significant improvements. A video for a fitness app could show how it helps users achieve their weight loss goals and improve their overall health.
Storytelling narratives use storytelling techniques to create an emotional connection with viewers. This can make your platform more relatable and memorable. An explainer video for a language learning app could tell the story of a user who overcomes their fear of speaking a new language and achieves fluency using the app.
Educational narratives focus on educating viewers about your platform and its features. This is a good option for complex products or services that require more in-depth explanation. A video for a data analytics platform could explain the different features and how they can be used to gain insights from data.
Solve Customer Pain
Solve Customer Pain
Addressing customer pain points directly in your explainer video builds trust and demonstrates the value of your platform.
Start by identifying the common challenges and frustrations your target audience faces. Conduct thorough research through surveys, customer feedback analysis, and social listening to understand their biggest pain points.
Once you understand their pain points, showcase how your platform directly addresses these challenges. For example, if your target audience struggles with time management, demonstrate how your platform's automation features can save them time and increase efficiency.
Real-world examples and case studies can be incredibly effective in illustrating how your platform has helped other businesses overcome similar obstacles. A brief testimonial from a customer who experienced significant time savings after implementing your platform can be very persuasive.
By acknowledging and addressing customer pain points head-on, you build empathy and position your platform as a trusted solution. This approach shows that you understand their needs and are committed to providing solutions that make a real difference.
Journey Touchpoints
Journey Touchpoints
Explainer videos are versatile assets that can be strategically integrated into various touchpoints throughout the customer journey.
At the awareness stage, use explainer videos on your website or social media to introduce your platform to a wider audience. A short, engaging video that highlights your platform's key benefits can pique interest and generate leads.
During the consideration phase, provide in-depth information about your platform's features and benefits. Embed explainer videos on product pages or in email marketing campaigns to help potential customers understand how your platform can address their specific needs.
As prospects move closer to the decision stage, explainer videos can offer compelling reasons to choose your platform over competitors. Highlight key differentiators and customer success stories to reinforce your value proposition.
Even after a customer has signed up, explainer videos can play a crucial role in retention. Use onboarding videos to guide new users through the platform's features and ensure a smooth onboarding experience.
Finally, encourage advocacy by creating shareable explainer videos that satisfied customers can use to promote your platform on social media or through testimonials.
Brand Awareness Boost
brand awareness Boost
Explainer videos can be a powerful tool for building brand awareness and reaching a wider audience.
Craft a memorable brand story that resonates with your target audience. Showcase your company's values, mission, and vision in a way that connects with viewers emotionally. For example, a video for a sustainable clothing brand could highlight their commitment to ethical sourcing and environmental responsibility.
Highlight the unique aspects that differentiate your brand from competitors. Emphasize your strengths and what sets you apart. If your platform offers a unique feature or a superior user experience, make sure to showcase it in your video.
Infuse your brand personality into the video's tone, style, and visuals. Use consistent branding elements, such as your logo, color palette, and font, to create a recognizable brand identity.
Share your brand's vision for the future, inspiring viewers and creating a sense of excitement around your platform. A video for a tech startup could showcase their innovative technology and their vision for how it will transform the industry.
Leverage the power of social media and online video platforms to distribute your explainer video, reaching a broader audience and increasing brand visibility. Share your video on YouTube, Facebook, Twitter, and other relevant platforms to maximize its reach.
Video Use Cases
Video Use Cases
Explainer videos come in various formats, each tailored to specific use cases and target audiences.
Product demo videos provide a comprehensive overview of your platform's features and functionalities. They are ideal for showcasing the platform's capabilities in action and demonstrating its value proposition.
Software demo videos focus specifically on software products, guiding viewers through the user interface and demonstrating how to use key features. They are particularly useful for complex software applications that require detailed explanations.
Feature explainer videos are concise videos that focus on explaining a specific feature or functionality in detail. They are ideal for highlighting the benefits and use cases of a particular feature.
Onboarding videos are designed to welcome new users and provide a step-by-step guide to getting started with your platform. They can significantly improve the onboarding experience and reduce user frustration.
Tutorial videos offer in-depth instructions on how to perform specific tasks or use advanced features. They are valuable resources for users who want to get the most out of your platform.
Animated explainer videos use animation to simplify complex concepts and capture viewers' attention. They are particularly effective for explaining abstract ideas or technical processes.
Live action explainer videos feature real people and scenarios, creating a more personal and relatable connection with viewers. They are ideal for showcasing customer testimonials or demonstrating the platform's real-world applications.
Whiteboard animation videos use a simple yet effective style, featuring hand-drawn illustrations on a whiteboard to explain concepts in a clear and engaging way. They are particularly effective for educational or training purposes.
Motion graphics videos combine animation, text, and sound effects to create a dynamic and visually stimulating experience. They are ideal for capturing attention and conveying complex information in a concise and engaging way.
Screencast videos record your computer screen, making them ideal for demonstrating software features or providing step-by-step instructions. They are particularly useful for tutorial videos or software demos.
Testimonial videos feature satisfied customers sharing their positive experiences with your platform. They build trust and credibility by showcasing real-world examples of how your platform has helped others.
Case study videos provide in-depth examples of how your platform has helped businesses achieve specific goals or overcome challenges. They are particularly effective for B2B audiences who are looking for evidence of your platform's effectiveness.
Product launch videos generate excitement and anticipation for new product releases, showcasing the latest features and benefits. They are ideal for creating buzz and driving early adoption.
Marketing videos promote your platform to a wider audience, highlighting its value proposition and key selling points. They can be used in a variety of marketing channels, such as social media, email marketing, and website landing pages.
Sales videos are designed to support sales conversations, providing compelling reasons to choose your platform and addressing common objections. They can be used in sales presentations, demos, and follow-up emails.
Customer success story videos showcase real-world examples of how your platform has helped customers achieve success, inspiring potential buyers. They are particularly effective for demonstrating the platform's value and building trust.
Engage Your Users
Engage Your Users
Explainer videos can be a powerful tool for boosting customer engagement and fostering deeper connections with your audience.
Create a compelling visual experience. Ditch the boring slideshows and static images. Instead, opt for visually rich explainer videos that captivate viewers with eye-catching animations, dynamic transitions, and engaging visuals. For example, a video for a travel platform could use stunning footage of exotic destinations to capture viewers' attention.
Incorporate interactive elements. Take engagement to the next level by incorporating interactive elements like clickable buttons, quizzes, or polls. This allows viewers to actively participate and personalize their experience. A video for a language learning platform could include interactive quizzes to test viewers' knowledge and provide personalized feedback.
Encourage viewers to take action. Don't leave viewers hanging. Clearly communicate the desired action you want them to take after watching your video, whether it's signing up for a free trial, downloading a resource, or visiting your website. Use clear and concise calls to action, such as "Sign up today" or "Learn more."
Provide valuable information. Offer viewers something worthwhile in exchange for their time. Share insightful tips, industry best practices, or valuable information related to your platform and its capabilities. A video for a marketing platform could provide tips on how to create effective social media campaigns.
Build a connection with the viewer. People connect with stories and emotions. Use your explainer video to tell a relatable story, evoke emotions, and create a genuine connection with your audience. A video for a non-profit organization could tell a compelling story about the people they help and the impact of their work.
Winning Strategy
Winning Strategy
Crafting a successful explainer video requires a strategic approach that encompasses several key elements.
Define your target audience. Before diving into production, clearly identify your ideal viewers. What are their pain points, motivations, and interests? Understanding your audience is crucial for tailoring your video's message and style to resonate effectively. For example, a video for a gaming platform would have a different tone and style than a video for a financial services platform.
Identify key objectives. What do you aim to achieve with your explainer video? Whether it's increasing brand awareness, driving conversions, or improving customer onboarding, clearly defining your objectives will guide your video's content and call to action. If your goal is to generate leads, your video should focus on capturing viewer information.
Develop a compelling narrative. A captivating story can make all the difference. Craft a narrative that engages viewers emotionally, highlights the value proposition of your platform, and leaves a lasting impression. A video for a productivity app could tell the story of a busy professional who struggles to manage their time until they discover the app.
Create high-quality video and audio. First impressions matter. Invest in professional video production to ensure high-quality visuals, clear audio, and seamless editing. A polished video reflects positively on your brand and enhances viewer experience. Poor video quality can make your brand appear unprofessional and untrustworthy.
Promote your video effectively. Once your video is ready, don't let it sit idle. Implement a robust promotion strategy, leveraging social media, email marketing, and other channels to reach your target audience and maximize visibility. Share your video on relevant social media platforms, embed it on your website, and include it in email marketing campaigns.
Lead Generation Power
Lead Generation Power
Explainer videos can be a powerful tool for capturing leads and nurturing them through the sales funnel.
Provide a clear call to action. Don't leave viewers guessing what to do next. Clearly state the desired action, whether it's visiting your website, signing up for a free trial, or downloading a resource. Make it easy for them to take the next step. Use strong verbs like "Download," "Sign up," or "Learn more."
Offer a lead magnet. Incentivize viewers to provide their contact information by offering a valuable lead magnet, such as an e-book, white paper, or exclusive discount code. This provides them with immediate value in exchange for their information. For example, a video for a marketing platform could offer a free e-book on social media marketing best practices.
Use a dedicated landing page. Direct viewers to a dedicated landing page specifically designed to capture leads. Keep the form short and simple, focusing on essential information. Avoid asking for too much information, as this can deter viewers from completing the form.
Track video analytics. Monitor key metrics like watch time, engagement rate, and click-through rate to measure the effectiveness of your video in generating leads. Analyze the data to identify areas for improvement and optimize your strategy. If viewers are dropping off at a certain point in the video, you may need to revise that section.
Optimize for search engines. Increase the visibility of your explainer video by optimizing it for search engines. Use relevant keywords in the title, description, and tags to improve its ranking in search results. This will help more people find your video when they search for related terms.
B2B Video Design
B2B Video Design
When crafting an explainer video for a B2B audience, tailor your approach to resonate with their specific needs and priorities.
Focus on business value. B2B buyers are primarily concerned with how your platform can solve their business challenges and drive tangible results. Clearly articulate the business benefits, such as increased efficiency, reduced costs, or improved productivity. For example, a video for a project management platform could focus on how it helps teams collaborate more effectively and deliver projects on time and within budget.
Use professional language. Avoid using jargon or overly technical terms that might alienate your audience. Instead, opt for clear, concise, and professional language that resonates with decision-makers and stakeholders. Focus on communicating the value proposition in a way that is easy to understand.
Highlight industry expertise. Demonstrate your understanding of their industry by showcasing relevant case studies, testimonials, or data points. This builds credibility and positions you as a trusted advisor. For example, a video for a healthcare platform could feature testimonials from doctors and hospital administrators.
Demonstrate ROI. B2B buyers are often driven by return on investment. Quantify the value your platform offers by highlighting measurable results, such as increased sales, reduced churn, or improved customer satisfaction. Use data and statistics to support your claims.
Target decision-makers. Tailor your video's messaging and visuals to appeal to the specific decision-makers you're targeting. Understand their pain points, priorities, and decision-making process. For example, a video for a CRM platform could focus on how it helps sales teams close more deals.
Retain Your Customers
Retain Your Customers
Customer retention is vital for sustainable business growth. Explainer videos can play a significant role in keeping customers engaged and satisfied with your platform.
Use explainer videos to provide ongoing support and guidance. Create short tutorials that address common customer questions or demonstrate how to use specific features. This empowers users to get the most out of your platform and reduces the likelihood of them seeking alternative solutions.
Showcase new features and updates through engaging explainer videos. Highlight the benefits of these new additions and how they can further enhance the user experience. This keeps customers informed and excited about the ongoing development of your platform.
Build customer loyalty by using explainer videos to share valuable insights, industry best practices, or tips related to your platform's capabilities. This positions you as a trusted advisor and demonstrates your commitment to customer success.
Integrate explainer videos into your customer support portals, knowledge bases, and email marketing campaigns. This provides customers with easy access to self-service support resources and reduces the need for live support interactions.
Feature Education
Feature Education
Introducing new features effectively is crucial for keeping your platform relevant and engaging. Explainer videos can be a powerful tool for educating customers about these new additions and encouraging adoption.
Create short, focused explainer videos that clearly explain the benefits of each new feature and how it addresses specific customer needs or pain points. Use visuals and demonstrations to showcase the feature's functionality and make it easy for users to understand how it works.
Announce new features through engaging explainer videos embedded in product release announcements, blog posts, and social media campaigns. This generates excitement and anticipation among your customer base.
Provide in-depth tutorials or walkthroughs that guide users through the process of using the new feature. This ensures that customers feel comfortable and confident in adopting the new functionality.
Use explainer videos to address common questions or concerns about the new feature. This can help alleviate any hesitation and encourage users to embrace the new capabilities.
Reduce Support Costs
Reduce Support Costs
Explainer videos can be a valuable asset for reducing customer support costs by providing self-service support resources and empowering users to find answers independently.
Create a library of explainer videos that address frequently asked questions or common customer issues. Make these videos easily accessible through your website's FAQ section, knowledge base, or customer support portal.
Integrate explainer videos into chatbot interactions to provide instant support and guidance. When a customer asks a question that can be answered with a video, the chatbot can automatically share the relevant explainer video.
Use explainer videos to provide step-by-step instructions on how to perform specific tasks or troubleshoot common problems. This reduces the need for customers to contact live support agents.
Promote your explainer video library through email marketing campaigns and in-app notifications. Encourage customers to utilize these resources before contacting support.
By providing readily available and easily digestible information through explainer videos, you can significantly reduce the volume of support tickets and free up your support team to focus on more complex issues.
Support Enhancement
Support Enhancement
Exceptional customer support is a cornerstone of any successful business. Platform feature explainer videos offer a dynamic way to enhance your support efforts and boost customer satisfaction.
Imagine a comprehensive library of explainer videos readily available to your customers. These videos address frequently asked questions, provide step-by-step guides for common tasks, and offer troubleshooting tips. This empowers customers to find solutions quickly and independently, fostering a sense of self-sufficiency.
Integrating these videos directly into your knowledge base or FAQ pages adds a visual dimension to your support documentation. Instead of relying solely on text, customers can watch a video demonstrating the solution, leading to faster comprehension and resolution.
This self-service approach significantly reduces the volume of support tickets. Your support team can then focus on more complex issues, improving efficiency and response times for those who truly need personalized assistance.
Explainer videos can also contribute to a higher first contact resolution rate. Customers are more likely to resolve their issues on the first attempt when guided by a clear and concise video, leading to increased satisfaction and reduced frustration.
Boost Adoption Rates
Boost Adoption Rates
Driving product adoption is vital for the success of any platform. Explainer videos can be instrumental in encouraging users to embrace and utilize your platform's features effectively.
Begin by showcasing the core value proposition of your platform in a compelling way. Clearly articulate the problems it solves and how it will improve users' lives or businesses.
Instead of simply describing features, demonstrate them in action. Use your explainer video to visually showcase the key functionalities of your platform in a way that is both engaging and informative.
Break down complex processes into simple, easy-to-follow steps. Guide users through using specific features, ensuring they feel comfortable and confident in their ability to navigate the platform.
Consider a project management platform introducing a new Gantt chart feature. An explainer video could demonstrate how to create and manage projects using the Gantt chart, highlighting its benefits for visualizing timelines and dependencies.
Address potential roadblocks or hesitations users might have. Provide reassurance and build trust by proactively addressing common concerns in your video.
Finally, encourage viewers to take action and start using your platform. Offer incentives, highlight success stories, or showcase the benefits of active engagement to motivate users to get started.
High-Quality Video
High-Quality Video
Creating a high-quality platform feature explainer video requires meticulous attention to detail and a focus on delivering an engaging and informative experience for viewers.
Compelling Visuals: Invest in high-quality visuals that capture attention and enhance the message. Consider using eye-catching animations, graphics, and footage that align with your brand identity and resonate with your target audience. For example, a software company targeting creative professionals might use vibrant animations and bold colors, while a financial institution might opt for a more sophisticated and minimalist aesthetic.
Crystal-Clear Audio: Ensure your audio is crisp, clear, and free from distractions. Use a professional voiceover artist or invest in high-quality recording equipment to deliver a polished and professional sound. Poor audio quality can be a major turn-off for viewers and detract from the overall message.
Engaging Narrative: Craft a compelling narrative that hooks viewers from the start, maintains their interest throughout, and leaves a lasting impression. Use storytelling techniques to connect with your audience on an emotional level. For instance, you could start your video by presenting a relatable problem that your platform solves.
Professional Editing: Seamless editing is crucial for creating a polished and professional video. Ensure smooth transitions, appropriate pacing, and a cohesive flow that enhances the viewing experience. Avoid jarring cuts or abrupt changes in pace that can disrupt the viewer's focus.
Strong Call to Action: Don't leave viewers hanging. End your video with a clear and compelling call to action, guiding them on the next steps to take. This could be anything from visiting your website to signing up for a free trial.
Sales Boost Video
Sales Boost Video
In today's competitive market, businesses are constantly seeking innovative ways to boost sales and drive revenue growth. Platform feature explainer videos can be a powerful tool for enhancing your sales efforts and converting prospects into paying customers.
Demonstrate Product Value: Clearly showcase the value proposition of your platform and how it addresses the specific pain points of your target audience. Highlight the benefits, features, and use cases that resonate most with potential buyers. For example, if you're selling a CRM platform, you could focus on how it helps businesses manage customer relationships more effectively, leading to increased sales and customer loyalty.
Highlight Key Benefits: Focus on the key benefits that differentiate your platform from competitors. What makes your solution unique and why should prospects choose you over the alternatives? Is it your ease of use, advanced features, or exceptional customer support?
Provide Social Proof: Build trust and credibility by incorporating social proof, such as customer testimonials, case studies, or industry recognition. Hearing from satisfied customers can be a powerful motivator for potential buyers. For instance, you could include a short clip of a customer praising your platform's ease of use and its positive impact on their business.
Create a Sense of Urgency: Encourage viewers to take action by creating a sense of urgency. Highlight limited-time offers, exclusive discounts, or the potential risks of delaying a decision. This could be as simple as mentioning a limited-time discount for new subscribers.
Make It Easy to Buy: Simplify the purchase process by providing clear calls to action and easy-to-follow instructions. Make it as seamless as possible for viewers to convert into paying customers. Include prominent buttons or links that direct viewers to your website or online store.
