30 Engaging Platform Feature Explainer Videos To Boost User Adoption

Platform Feature Explainer Video Examples

1. Comarch

Miracle-Gros Platform Feature Explainer Video is a brilliant example of how to distill complex information into bite-sized, engaging content. The video uses simple, flat 2D animations to visually demonstrate best practices for watering plants, from checking the soil to using a soaker hose. The cheerful music and bright, contrasting colors add to the video's overall positive and uplifting tone.

This is a highly effective strategy for quickly conveying important information to a target audience. The clear, concise messaging and memorable visuals make this explainer video an excellent model for any brand looking to educate their customers on product usage or best practices. Miracle-Gros creative approach resonates with viewers and positions them as a trusted source of gardening expertise.

2. Avast Platform Feature Animation

Appfolio's platform feature explainer video masterfully utilizes a minimalist design and hand-drawn aesthetic to explain its core functions. The choice of a calming color palette and cheerful background music creates a welcoming atmosphere, inviting property managers to explore the ease and efficiency offered by the software. The relatable scenarios presented highlight the real-world benefits, further strengthening the connection with the target audience.

The videos strength lies in its ability to showcase complex software features in a digestible and visually appealing format. By focusing on the practical application of Appfolio within work-from-home situations, it immediately grabs the viewer's attention and effectively communicates its value proposition. This is a Platform Feature Explainer Video, that inspires.

3. Rubrik Animated Platform Feature Guide

Moving beyond the traditional constraints of data management, Rubrik stands out as a visionary platform for the modern enterprise. The video effectively paints a picture of how data protection can be seamless and efficient, a stark contrast to the complexities of legacy solutions. Its clear and concise approach showcases Rubrik's ability to manage and protect data across multi-cloud and hybrid environments, making it a compelling choice for businesses of all sizes.

Rubriks key strength lies in its ability to streamline data protection and recovery, delivering a platform that is both intuitive and powerful. The video adeptly portrays Rubrik's seamless integration with major cloud providers like AWS, Azure, and Google Cloud, offering a single pane of glass for managing data security across disparate environments. Through its focus on automation, Rubrik empowers businesses to accelerate their cloud adoption without compromising on data integrity or security. This Platform Feature Explainer Video is a powerful tool for showcasing the transformative potential of Rubrik's data protection platform.

4. Sugar Market 2D Platform Feature Explainer Video

SugarCRMs Platform Feature Explainer Video smartly uses 2D animation to showcase its innovative customer experience platform. The clean aesthetic and vibrant color palette create a visually engaging experience, easily conveying complex concepts like data unification and AI-driven insights. The video effortlessly highlights the platforms benefits across marketing, sales, and customer service, emphasizing increased productivity and seamless customer interactions.

The animation skillfully demonstrates how SugarCRM reduces manual data entry, provides real-time alerts, and automates lead conversion all within a user-friendly interface. This Platform Feature Explainer Video effectively positions SugarCRM as a future-proof solution for businesses seeking to enhance their customer journey and achieve significant growth.

5. BetterCloud SaaS Platform Feature Showcase - Generate leads implicitly

The design choices in this BetterCloud Discover Platform Feature Explainer Video are spot on. We all immediately connect with the visuals of interconnected apps and the anxieties around data security. The vibrant blue accents against the deep navy backdrop create a sleek, modern feel that screams professionalism.

Beyond the aesthetics, we appreciate how effortlessly the video communicates the value of BetterCloud Discover. The focus on improving operational efficiency and reducing security risks, paired with the clear UI mockup, makes the solution instantly understandable and appealing.

6. R365 Animated Platform Feature Tour - Increase engagement implicitly

Restaurant operations are complex, and we all understand the struggle. This platform feature case study video for Restaurant365 brilliantly showcases how technology can simplify these challenges. The video's crisp 2D animation, combined with engaging voiceovers, effortlessly communicates the platform's ease of use and scalability.

We love the way the narrative unfolds, taking us from initial frustration to ultimate triumph. From invoice processing to inventory management, Restaurant365 empowers restaurant managers to focus on what truly matters: employees and customer experience. This video is an excellent example of how to demonstrate value and inspire action.

7. Moogsoft Animated Platform Feature Video

We love how this platform feature lead generation video perfectly encapsulates the daily struggles of IT professionals inundated with alerts. Moogsoft cleverly uses the visual metaphor of a robotic cow to represent its AI Ops platform, highlighting the burden of constant interruptions and the frustration of sifting through endless tickets.

Moogsoft demonstrates the transformative power of its platform through vibrant 2D animations, showing how it reduces alerts and streamlines workflows. We get a clear picture of a future where IT teams can collaborate seamlessly, focusing on strategic tasks rather than firefighting alerts, ultimately freeing up valuable time for what truly matters.

8. AvePoint 2D Platform Feature Video

The AvePoint explainer video for the platform cleverly uses a mountain-climbing analogy to depict common collaboration struggles. We love the playful 2D animation, which injects humor into complex concepts like data backup and operational management. The visual storytelling keeps us engaged, even when explaining technical aspects.

The seamless transitions, vibrant colors, and upbeat music create a dynamic viewing experience. AvePoint subtly showcases its global reach and impressive client base, building trust and credibility. It's a compelling example of how a simple yet effective design can amplify a software's value proposition.

9. PropheSee Simple Platform Feature Explainer Video

In today's social media whirlwind, brands clamor for attention, and marketing pros wrestle with an avalanche of data. We have ever seen an explainer video for platform that cuts through the chaos quite like this. PropheSee makes data analysis feel like a breeze, seamlessly integrating all your channels into one clean dashboard.

We love how the video showcases a clear before-and-after: from a stressed-out office worker drowning in data to a relaxed colleague who's conquered their workload with PropheSee's smart insights. It demonstrates how to gain a competitive advantage, not just through data, but also through time saved and energy regained all on a budget.

10. Higher Logic Animated Platform Features Video - Showcase platform benefits implicitly

The sleek animation and visual metaphors employed in this Higher Logic Thrive platform feature case study video brilliantly capture the essence of streamlined membership management. The video hooks us from the beginning by posing a relatable challenge: optimizing time spent on member engagement. We all know the struggles of managing multiple platforms and disparate data.

Higher Logic Thrive offers a compelling solution by centralizing all aspects of the member lifecycle. The video effectively uses UI mockups to illustrate the platform's intuitive design and user-friendly features. The focus on ease, scalability, and data-driven insights positions Higher Logic Thrive as a powerful tool for associations.

11. Check Point Minimal Platform Feature Video

In this clever Check Point Harmony platform feature adoption video, the animation style strikes a perfect balance between simplicity and sophistication, seamlessly aligning with the message of consolidated security. We all appreciate the clarity with which the video conveys the often overwhelming concept of cybersecurity, using clean visuals and a touch of playful motion. The vibrant color palette, combined with the upbeat music, evokes a sense of confidence and optimism, effectively conveying the message of a simplified and secure digital world.

What stands out for us is how the video uses visual metaphors to demonstrate the value of a unified platform. The imagery of a network riddled with vulnerabilities, followed by a demonstration of Check Point Harmony's seamless integration, clearly illustrates the product's power and effectiveness. It's a compelling demonstration of how complex information can be distilled into an easily digestible and persuasive narrative.

12. GoCardless Cinematic Platform Feature Explainer Video

GoCardless is a payment processing platform, and this video is designed to introduce GoCardless Protect+, the company's new fraud prevention solution.

Video Design - The video utilizes a minimalist design style and a somber tone. The use of dark colors, geometric shapes, and water droplets creates a visual metaphor for the risks that fraud poses. This video is a Platform Feature Explainer Video that explains the benefits and features of the new fraud prevention solution.

The minimalist design style of the video successfully reinforces the seriousness of fraud. The choice of color, graphics, and audio help to create a sense of urgency that is intended to encourage viewers to take action. The video uses a simple narrative with a clear objective: to introduce GoCardless Protect+ and its key features, making it easy for viewers to understand the benefits and how it can help businesses protect themselves from fraud.

13. Cloudflare

Cloudflare is a global network that aims to secure, protect, and accelerate everything connected to the internet. This video is designed to introduce Cloudflare and showcase how it empowers businesses to achieve a competitive edge.

Video Design - This video is a simple Platform Feature Animation Video, employing basic animations. The video starts with a white desktop in an isometric view on a blue grid background, visually representing the core functionality of Cloudflare. The video showcases various applications and services that Cloudflare helps protect, with a clear focus on the user's perspective. Different shades of blue are used for the graphics, creating a visually appealing and modern feel.

Simple animations highlight the security, privacy, speed, and reliability features of Cloudflare. This visual style effectively communicates the video objective of showcasing Cloudflare's offerings and its ability to improve businesses' online presence. The animation style is simple and to the point, creating a clean and modern feel. The video uses a professional and informative tone, focusing on the benefits of Cloudflare without being overly technical or jargon-filled. Overall, the design effectively portrays the simplicity and ease of use of the platform.

14. CLEAR Animated Platform Feature Tour

What makes this CLEAR Health Pass video a great example of platform feature adoption? It's the smart use of 2D animation to address the very real desire for safer access and a return to normalcy. The bright color scheme and upbeat music create a sense of optimism, while Jane's story helps viewers easily grasp the app's benefits in everyday scenarios.

The UI demonstrations are particularly effective, showing how simple it is to enroll and verify health status. We also appreciate the focus on the platform's agnostic, scalable nature. This makes it a truly inspiring platform feature adoption video, demonstrating how to make a complex technology feel user-friendly and accessible.

15. Microsoft

Microsoft Power Apps is a platform that allows users to quickly build and share low-code apps, empowering them to create innovative applications that automate and improve daily processes. This Platform Feature Education Video is a great example of visually appealing and informative product explainer. The use of a city skyline in the background establishes a contemporary setting, while the sleek and vibrant purple color scheme is visually engaging and aligns with Microsoft's brand aesthetic.

Video Design - The use of simple and clean animations, combined with a clean and uncluttered interface, emphasizes the ease of use of Microsoft Power Apps, and allows viewers to easily grasp the features and functionality of the platform. The video showcases the various elements of the platform, such as the user interface, intuitive tools, pre-built templates, and drag-and-drop functionality, making it easy to comprehend the features of the platform.

The visual style of the video effectively communicates the objective, which is to encourage users to explore and use Microsoft Power Apps. The video's tone is positive and optimistic, emphasizing the ease of use and the wide range of possibilities offered by the platform. Through the use of a clean design, easy-to-understand visuals, and a positive tone, the video successfully encourages viewers to explore the benefits of creating and utilizing custom applications built on Microsoft Power Apps.

16. Alation Platform Feature Highlight

In this platform feature highlight video, we see a clever approach to addressing the complexities of metadata management. Alation's narrative cleverly positions their platform as the antidote to the data museum of outdated solutions, captivating viewers from the start. The smooth transitions between scenes seamlessly showcase the platform's various features, creating an enjoyable viewing experience.

We all appreciate the video's ability to succinctly explain a complex technical challenge and present a clear solution. It leaves a lasting impression, emphasizing Alation's unique focus on human collaboration within data governance, making it a stellar example of effective software promotion.

17. AWS

AWS Wavelength brings AWS services to the edge of the 5G network. This video is designed to educate viewers about AWS Wavelength Zones, highlighting how they can reduce latency for applications by bringing compute and storage services closer to the edge of the network.

Video Design - This video utilizes an animated design style that is clear and concise, making it an ideal Platform Feature Marketing Video. The graphics are bold and colorful, with an emphasis on simple shapes and lines, that reinforce the key concepts of connectivity and cloud infrastructure. The use of bright colors and minimalist animations makes the complex topic of edge computing visually engaging and easy to understand.

The video's animation style allows for a clear and intuitive understanding of the concept of AWS Wavelength and its benefits. The video uses visuals that clearly show how data flows through the network, with a focus on the impact of latency reduction. This emphasizes the benefits of edge computing, making it easier to grasp the concept. The animation is lighthearted and engaging while remaining informative, reflecting the overall tone of AWS's brand.

18. Intouch

Intouch's CX Intelligence platform video is designed to introduce a scalable Customer Experience Intelligence solution that helps businesses drive actionable insights.

Video Design - Intouch's CX Intelligence Platform video uses simple, modern graphic design elements and animation to deliver a succinct message. The video focuses on the customer experience, emphasizing data collection across all customer touchpoints. A series of animated icons represents various data points collected through customer interactions. The animated graphics highlight the platform's ability to bring disparate data sources together for actionable insights. The bright color scheme and clean design help to communicate the platform's user-friendliness and value to viewers.

The video use of simple animation helps to illustrate how Intouch's CX Intelligence Platform solves the challenge of collecting data from diverse sources to deliver a comprehensive view of the customer experience. Intouch effectively uses graphics and a simple narrative to showcase how the platform aligns operational delivery with customer expectations. The video overall tone is confident and positive, suggesting that Intouch offers a powerful solution to improve customer experiences.

19. Affable

Affable is an influencer marketing platform. The video is designed to highlight the benefits of using this platform.

Video Design - The video is a Platform Feature Screencast Video. Isometric illustrations are a popular choice for showing tech solutions, and this video uses them effectively. Bright and vibrant colors make the video engaging, while minimal text and clear narration make it easy to understand.

The visual style effectively communicates the objective of using Affable, which is to manage, organize, and integrate data from multiple sources. The video clearly illustrates the process of integrating, managing, and analyzing data across various platforms. The tone is informative, concise, and positive.

20. Instacart Platform Feature Showcase

We instantly connect with the engaging platform feature tutorial video, showcasing Instacart's ShopTalk community. The vibrant visuals, cheerful music, and fast-paced animation beautifully capture the essence of connection and support for its shoppers. We love the way the diverse avatars embody the inclusive nature of the online forum.

The clever use of UI mockups effortlessly demonstrates ShopTalk's functionality, from posting ideas to giving kudos. We envision a similar video for our own platform, emphasizing community building and shared experiences. The videos seamless transitions, clear messaging, and friendly tone make it a fantastic example of effective video marketing.

21. PacketLight

PacketLight Networks develops and manufactures DWDM and OTN equipment, providing the full optical layer transport solution. This video is designed to introduce the company's products and capabilities.

Video Design - This is a great example of a Platform Feature Walkthrough Video. The video uses graphics to illustrate various aspects of the company's product. High-quality graphics, text, and animated transitions clearly showcase the various equipment and technologies. A blue background and blue and yellow animation elements visually communicate the company's DWDM and OTN equipment.

The visual style of the video effectively communicates the message, showcasing the key features and functionalities of the company's optical network solutions. The video uses text overlays, transitions, and a clear visual language to explain the complexity of DWDM and OTN, while maintaining a professional and engaging tone. The video effectively communicates the company's commitment to building high-capacity optical network infrastructure for a variety of applications.

22. TeamViewer

xPick is a warehouse and logistics optimization solution. This video is designed to introduce viewers to the benefits of using xPick.

Video Design - The video features a modern and vibrant animation style, clean lines, and bold colors. Simple animated characters and icons make the video engaging and easy to understand.

This Platform Feature Walkthrough Video highlights the key features of xPick and how it addresses the challenges faced by warehouse and logistics professionals. The animation style and visuals effectively communicate the ease of use and scalability of xPick. The video's concise and friendly tone helps viewers understand the benefits of using xPick and its potential for improving warehouse and logistics operations. The use of visual metaphors and animations makes the video engaging and impactful.

23. OccuTrack

OccuTrack is a medical startup that is developing a mobile Automatic Visual Impairment Detection System (AVIGA) for the management of central vision deterioration. This video is designed to raise awareness about this medical condition.

Video Design - This is a Platform Feature Explainer Video, which uses a clean minimalist design with vibrant colors and simple graphics. The video makes use of illustrative elements, such as a global map and animated icons, for better visual appeal and a more engaging viewing experience.

The video design is effective in communicating the objective of the video through the clear explanation of the problem, the potential solution, and the benefits it can bring to individuals suffering from vision impairment. The visuals help to convey the seriousness of the medical condition and the potential for a solution. The tone of the video is reassuring, educational, and hopeful.

24. KIOXIA

KIOXIA is a company that produces flash memory, using BiCS FLASH technology to develop their products. This video is designed to showcase the innovation of their memory products.

Video Design - The video utilizes a bright and vibrant color palette, the visual design is clean and simple. The video uses a mix of 2D graphics and 3D animations. The 3D animations are used to show the complex workings of BiCS FLASH, they are done well, with a focus on the internal parts and functionalities.

This design style allows viewers to understand the technology easily. The tone of the video is positive and confident, emphasizing leadership in the field. The video clearly conveys the benefits of their technology, highlighting its potential to drive innovation in a broad range of applications.

25. State Street

State Street is a financial services company that provides investment services for institutions and individuals. The video is designed to showcase the challenges that investors face in today's market.

Video Design - This is a Platform Feature Explainer Video that utilizes isometric graphics and minimal animation to highlight the challenges of today's investment landscape. The video uses a bright color palette and bold, geometric shapes to draw the viewer's attention to the key points. The animated elements are very basic and blend well within the visual style.

The visual style effectively communicates the challenges that investors face today. The fragmented nature of the market is depicted through various 3D elements. The video highlights the complexities of navigating a low-interest rate environment, and emphasizes the need for a more integrated and efficient approach to investment management. The video's tone is professional and informative, making it suitable for a wide audience of potential clients, investors and industry professionals.

26. Scorebuddy

Scorebuddy is a Contact Center QA solution that helps companies improve their customer interactions. The video is designed to illustrate the challenges faced by contact centers and how Scorebuddy can help.

Video Design - The video features a modern, clean and minimalist design style with bold line art. The use of simple, geometric shapes and bold colors makes this a good Platform Feature Explainer Video. The video's graphics are crisp and clear, and the animation is smooth and engaging.

The design style of the video effectively communicates Scorebuddy's capabilities. The bold line art and simplistic approach reflect the ease of use and accessibility of the platform, while the vibrant color palette underscores the value of the solution. The video adopts a professional, confident, and approachable tone to connect with its audience and clearly communicate its message.

27. AppFolio

AppFolio is a property management platform that helps its customers connect with their residents, owners, and teams. This video is designed to show how AppFolio Property Manager facilitates communication during a pandemic.

Video Design - The video uses a simple, clean design style that is representative of AppFolio's brand. It utilizes flat color palettes and simple shapes, while avoiding overly complicated visuals. The video uses an upbeat, modern tone to appeal to its target audience of property managers, owners, and residents. It uses a clear, consistent style throughout the video to create a cohesive and professional experience. The video highlights a few key features of the platform, making this a great Platform Feature Explainer Video.

The video uses graphics to display information and visuals. This makes it easy to understand the key elements. The video has a cheerful tone, reflecting the brand's commitment to helping its users navigate challenging times. The visuals reinforce the video's narrative of simplifying communication. It demonstrates how the platform makes communication accessible and efficient. The video style is effective in engaging property managers, owners, and residents. The video is clear, concise, and visually appealing, highlighting the benefits of the AppFolio platform.

28. Rx EDGE

Rx EDGE is a healthcare marketing and communications company that uses point-of-care marketing. The video is designed to explain the Solutions at the Shelf program and its benefit to patients.

Video Design - The video features a cartoon style animation and features various visual elements. The video uses a combination of illustrations and text to make it engaging for the target audience. The graphic design is clean, bright and colorful making this video a great Platform Feature Explainer Video.

The video's visual style is able to communicate the objective of the video effectively. The engaging and vibrant design helps to attract patients' attention and highlights the benefit of the program. The use of simple and concise language with a positive tone helps to ensure that patients understand the key messages of the program.

29. Shiftgig

Shiftgig connects businesses with on-demand workers through a mobile platform. This video is designed to show how simple and reliable the platform is for finding the right workers.

Video Design - This Platform Feature Explainer Video uses bright and simple graphics to show the user interface of the Shiftgig app. The video features the use of bright green and blue colors throughout, contrasting with white, for maximum visual impact.

The use of graphics clearly shows how easy and fast the platform is to use. The clean, minimalist design of the video is a good fit for Shiftgig's simple and effective approach to the problem of finding flexible labor. The video emphasizes the speed and ease of using the platform, with a tone that is both professional and approachable. The video's quick pace and focus on functionality are effective in communicating the platform's efficiency and effectiveness.

30. Syniverse

Syniverse's Universal Commerce is a tech platform that empowers businesses to deliver innovations to the market faster, streamline transactions with partners and customers, and create new opportunities to monetize goods and services. This video is designed to demonstrate how Universal Commerce can help businesses achieve these goals.

Video Design - The video uses bold colors and simplified graphics to convey the message. The video style is concise and emphasizes graphic design elements. The graphic design style makes the video a perfect “Platform Feature Explainer Video.” The use of simplified icons and animations helps to break down complex concepts into easily digestible pieces. The video also uses a clear and concise narrative that is easy to follow.

The video's visual design effectively communicates its objective. The use of bright colors, minimalist graphics and clean visuals creates a modern and engaging feel, which reflects the tone of the brand. The emphasis on streamlined workflows, visualized through the connection of icons, immediately highlights the value proposition of the product, making the video impactful.

How to plan and optimize Platform Feature Explainer Videos?

Empathetic Communication: "The only thing we have to fear is fear itself." - Franklin D. Roosevelt. Advids leverages this principle to address user anxieties. For a cybersecurity client, we created a video that acknowledged user concerns about online safety, building trust and driving a 15% increase in demo requests.

Actionable: Acknowledge and address audience anxieties through video.

Iterative Improvement: "Sleep is the enemy." - Reed Hastings. At Advids, we believe in continuous improvement. For an e-commerce client, we A/B tested different versions of a platform feature explainer video, leading to a 10% increase in click-through rates to the product page.

Actionable: Test and iterate video elements for optimal performance.

Authentic Storytelling: "The most common way people give up their power is by thinking they don't have any." - Alice Walker. Advids empowers brands through authentic narratives. For a non-profit client, we crafted a video showcasing real stories of impact, boosting donations by 25%.

Actionable: Use authentic stories to connect with audience values.

Targeted Messaging: "You can't please everyone, and you shouldn't try." - Yasmeen Turayhi. Advids focuses on creating videos for specific target audiences. For a healthcare client, we developed tailored videos for different patient segments, resulting in a 30% increase in appointment bookings.

Actionable: Tailor video messaging to specific audience segments.

Value-Driven Creativity: "Value innovation is the cornerstone of blue ocean strategy." - Renée Mauborgne. Advids helps clients unlock new value through creative video solutions. For a real estate client, we created an interactive video tour that differentiated their property listings, leading to a 18% increase in inquiries.

Actionable: Explore creative video formats to deliver unique value.

Why Advids for Platform Feature Explainer Video?

At Advids, we create high-quality, original Platform Feature Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Expertise and Experience:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Platform Feature Explainer Videos. We've successfully delivered over 315 Platform Feature Explainer Video projects.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Approach to Platform Feature Explainer Videos:

Customized Solutions: We tailor each Platform Feature Explainer Video project to your specific needs, whether you require explainer videos, character animations, or other animated content. Your brand, style, and target audience are central to our creative process.
Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action, maximizing the impact of your Platform Feature Explainer Video.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning Platform Feature Explainer Videos that leave a lasting impression.

Partnership and Communication:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your active involvement is key to our collaborative approach.
Strategic Communication: Open and clear communication is fundamental to our process. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Platform Feature Explainer Videos.

Ready to unlock the potential of Platform Feature Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Platform Feature Explainer Video?

A platform feature explainer video is a short, engaging video that showcases the key features and benefits of a software or online platform. It aims to simplify complex information, making it easier for users to understand and adopt the platform. These videos are often used for onboarding new users, demonstrating new features, or highlighting specific functionalities.

Explainer videos are versatile and can be used in various contexts, such as website landing pages, social media campaigns, email marketing, and customer support materials. They can be particularly effective for explaining complex software applications, showcasing new features, or providing step-by-step instructions for using the platform.

What do top Platform Feature Explainer Videos have in common?

What makes Platform Feature Explainer Video effective?

A thoughtfully designed platform feature explainer video is a powerful tool for communicating complex information in a clear and engaging way. The effectiveness of these videos is driven by their ability to simplify complex concepts, showcase the value proposition of the platform, and encourage user adoption.

Conversational and engaging, these videos aim to create a positive and memorable experience for viewers. They are designed to break down complex information into digestible chunks, making it easier for users to understand and retain the information. This approach leads to increased user engagement, improved product adoption, and ultimately, a more positive user experience.

How long should your Platform Feature Explainer Video be?

The ideal length for a platform feature explainer video is determined by the specific content and objectives. A well-structured video should be concise and focused, delivering the key message effectively without overwhelming the viewer.

A general rule of thumb is to keep the video under 2 minutes. However, this can vary depending on the complexity of the platform, the number of features being showcased, and the target audience. For example, a video introducing a simple mobile app might be shorter than a video explaining a complex enterprise software solution.

Here are some factors to consider when determining the ideal length of your explainer video:

How to create Platform Feature Explainer Videos?

Creating a platform feature explainer video is a multi-step process that involves careful planning, production, and promotion. The creation process involves identifying the target audience, defining the objectives, and developing a compelling narrative.

The goal is to create a video that is both informative and engaging, effectively communicating the value proposition of the platform and encouraging user adoption. This involves using high-quality visuals, clear audio, and a concise and engaging narrative.

Pre-production

Production

Onboarding Made Easy With Video

Onboarding new users effectively is crucial for platform success. A well-crafted explainer video can significantly enhance this process by simplifying complex information and making the experience more engaging.

Instead of overwhelming users with lengthy text tutorials, a video can visually demonstrate how to navigate the platform, set up profiles, and utilize key features. This reduces cognitive load and allows users to learn at their own pace.

For instance, a project management platform could use a short video to show users how to create a new project, assign tasks, and track progress. This visual approach is far more effective than static screenshots or written instructions.

Furthermore, Explainer Videos can address common onboarding challenges proactively. By anticipating user questions and providing clear solutions, you can minimize frustration and reduce the need for support tickets. Consider using interactive tutorials or screencasts for more complex features, allowing users to actively engage with the platform during the learning process.

Hook Your Audience From The Start

The first few seconds of your explainer video are critical for capturing viewer attention. A strong hook can make the difference between a viewer staying engaged or clicking away.

Start by presenting a relatable problem your target audience faces. For example, if your platform helps businesses manage social media, your hook could highlight the challenges of creating Engaging Content and tracking results across multiple platforms. This immediately resonates with viewers and makes them want to learn more about your solution.

Use strong visuals to create an impactful first impression. An eye-catching animation or a striking image can instantly grab attention. Asking a thought-provoking question also piques curiosity. For instance, Tired of spending hours on social media with little to show for it? encourages viewers to keep watching for the answer.

Humor or surprise can make your video more memorable and shareable. However, ensure it aligns with your brand and target audience. Above all, keep your hook short, snappy, and directly related to the value your platform offers.

Boost Conversions With Explainer Videos

Explainer videos can be a powerful tool for driving conversions by showcasing your platform's benefits and motivating viewers to take action.

Start by highlighting key benefits in a clear and concise way. Instead of simply listing features, explain how they solve specific problems and improve users' lives. For example, a video for an e-commerce platform could focus on how it simplifies inventory management, reduces shipping costs, and increases sales.

Demonstrate your value proposition by showcasing what makes your platform unique. If your platform offers a more intuitive interface or superior customer support, highlight these differentiators. Include a clear and compelling call to action, such as Sign up for a free trial today or Request a demo to learn more.

Creating a sense of urgency can also be effective. Highlight limited-time offers or exclusive benefits to encourage immediate action. Finally, build trust and credibility by showcasing social proof, such as customer Testimonials or case studies. A brief clip of a satisfied customer explaining how your platform helped them achieve their goals can be incredibly persuasive.

Solve Customer Problems, Build Trust

Addressing customer pain points directly in your explainer video builds trust and demonstrates the value of your platform.

Start by identifying the common challenges and frustrations your target audience faces. Conduct thorough research through surveys, customer feedback analysis, and social listening to understand their biggest pain points.

Once you understand their pain points, showcase how your platform directly addresses these challenges. For example, if your target audience struggles with time management, demonstrate how your platform's automation features can save them time and increase efficiency.

Real-world examples and case studies can be incredibly effective in illustrating how your platform has helped other businesses overcome similar obstacles. A brief testimonial from a customer who experienced significant time savings after implementing your platform can be very persuasive.

By acknowledging and addressing customer pain points head-on, you build empathy and position your platform as a trusted solution. This approach shows that you understand their needs and are committed to providing solutions that make a real difference.

Crafting Compelling Explainer Video Narratives

Choosing the right narrative structure is crucial for maximizing the impact of your explainer video.

The problem-solution narrative is a classic approach. It starts by presenting a relatable problem and then positions your platform as the solution. This is straightforward and effective for communicating value. For example, a video for a CRM platform could start by highlighting the challenges of managing Customer Relationships manually and then demonstrate how the platform streamlines the process.

The hero's journey narrative follows a protagonist who faces challenges and overcomes them using your platform. This is more engaging and allows viewers to connect with the story on a deeper level. Imagine a video where a small business owner struggles to manage their finances until they discover your accounting software, which helps them achieve financial stability.

The transformation narrative showcases how your platform can help users transform their lives or businesses. This is particularly effective for products or services that offer significant improvements. A video for a fitness app could show how it helps users achieve their weight loss goals and improve their overall health.

Storytelling narratives use Storytelling techniques to create an Emotional Connection with viewers. This can make your platform more relatable and memorable. An explainer video for a language learning app could tell the story of a user who overcomes their fear of speaking a new language and achieves fluency using the app.

Educational narratives focus on educating viewers about your platform and its features. This is a good option for complex products or services that require more in-depth explanation. A video for a data analytics platform could explain the different features and how they can be used to gain insights from data.

Engaging Customers at Every Stage

Explainer videos are versatile assets that can be strategically integrated into various touchpoints throughout the customer journey.

At the awareness stage, use explainer videos on your website or social media to introduce your platform to a wider audience. A short, engaging video that highlights your platform's key benefits can pique interest and generate leads.

During the consideration phase, provide in-depth information about your platform's features and benefits. Embed explainer videos on product pages or in email marketing campaigns to help potential customers understand how your platform can address their specific needs.

As prospects move closer to the decision stage, explainer videos can offer compelling reasons to choose your platform over competitors. Highlight key differentiators and customer success stories to reinforce your value proposition.

Even after a customer has signed up, explainer videos can play a crucial role in retention. Use onboarding videos to guide new users through the platform's features and ensure a smooth onboarding experience.

Finally, encourage advocacy by creating shareable explainer videos that satisfied customers can use to promote your platform on social media or through testimonials.

Boost Brand Awareness With Explainer Videos

Explainer videos can be a powerful tool for building Brand Awareness and reaching a wider audience.

Craft a memorable Brand Story that resonates with your target audience. Showcase your company's values, mission, and vision in a way that connects with viewers emotionally. For example, a video for a sustainable clothing brand could highlight their commitment to ethical sourcing and environmental responsibility.

Highlight the unique aspects that differentiate your brand from competitors. Emphasize your strengths and what sets you apart. If your platform offers a unique feature or a superior user experience, make sure to showcase it in your video.

Infuse your brand personality into the video's tone, style, and visuals. Use Consistent Branding elements, such as your logo, color palette, and font, to create a recognizable brand identity.

Share your brand's vision for the future, inspiring viewers and creating a sense of excitement around your platform. A video for a tech startup could showcase their innovative technology and their vision for how it will transform the industry.

Leverage the power of social media and online video platforms to distribute your explainer video, reaching a broader audience and increasing brand visibility. Share your video on YouTube, Facebook, Twitter, and other relevant platforms to maximize its reach.

Engage Your Audience With Explainer Videos

Ditch the boring slideshows and static images. Instead, opt for visually rich explainer videos that Captivate Viewers with eye-catching animations, dynamic transitions, and engaging visuals. For example, a video for a travel platform could use stunning footage of exotic destinations to capture viewers' attention.

Incorporate interactive elements.

Take engagement to the next level by incorporating Interactive Elements like clickable buttons, quizzes, or polls. This allows viewers to actively participate and personalize their experience. A video for a language learning platform could include interactive quizzes to test viewers' knowledge and provide personalized feedback.

Encourage viewers to take action.

Don't leave viewers hanging. Clearly communicate the desired action you want them to take after watching your video, whether it's signing up for a free trial, downloading a resource, or visiting your website. Use clear and concise calls to action, such as Sign up today or Learn more.

Provide valuable information.

Offer viewers something worthwhile in exchange for their time. Share insightful tips, industry best practices, or valuable information related to your platform and its capabilities. A video for a marketing platform could provide tips on how to create effective social media campaigns.

Build a connection with the viewer.

People connect with stories and emotions. Use your explainer video to tell a relatable story, evoke emotions, and create a genuine connection with your audience. A video for a non-profit organization could tell a compelling story about the people they help and the impact of their work.

Crafting Winning Explainer Videos

Before diving into production, clearly identify your ideal viewers. What are their pain points, motivations, and interests? Understanding your audience is crucial for tailoring your video's message and style to resonate effectively. For example, a video for a gaming platform would have a different tone and style than a video for a financial services platform.

Identify key objectives.

What do you aim to achieve with your explainer video? Whether it's increasing brand awareness, driving conversions, or improving customer onboarding, clearly defining your objectives will guide your video's content and call to action. If your goal is to generate leads, your video should focus on capturing viewer information.

Develop a compelling narrative.

A captivating story can make all the difference. Craft a Narrative that engages viewers emotionally, highlights the value proposition of your platform, and leaves a lasting impression. A video for a productivity app could tell the story of a busy professional who struggles to manage their time until they discover the app.

Create high-quality video and audio.

First impressions matter. Invest in professional Video Production to ensure high-quality visuals, clear audio, and seamless editing. A polished video reflects positively on your brand and enhances viewer experience. Poor video quality can make your brand appear unprofessional and untrustworthy.

Promote your video effectively.

Once your video is ready, don't let it sit idle. Implement a robust promotion strategy, leveraging social media, email marketing, and other channels to reach your target audience and maximize visibility. Share your video on relevant social media platforms, embed it on your website, and include it in email marketing campaigns.

Turn Videos into Lead Magnets

Explainer videos can be a powerful tool for capturing leads and nurturing them through the sales funnel.

• Provide a clear call to action. Don't leave viewers guessing what to do next. Clearly state the desired action, whether it's visiting your website, signing up for a free trial, or downloading a resource. Make it easy for them to take the next step. Use strong verbs like Download, Sign up, or Learn more.
• Offer a lead magnet. Incentivize viewers to provide their contact information by offering a valuable lead magnet, such as an e-book, white paper, or exclusive discount code. This provides them with immediate value in exchange for their information. For example, a video for a marketing platform could offer a free e-book on social media marketing best practices.
• Use a dedicated landing page. Direct viewers to a dedicated landing page specifically designed to capture leads. Keep the form short and simple, focusing on essential information. Avoid asking for too much information, as this can deter viewers from completing the form.
• Track video analytics. Monitor key metrics like watch time, engagement rate, and click-through rate to measure the effectiveness of your video in generating leads. Analyze the data to identify areas for improvement and optimize your strategy. If viewers are dropping off at a certain point in the video, you may need to revise that section.
• Optimize for search engines. Increase the visibility of your explainer video by optimizing it for search engines. Use relevant keywords in the title, description, and tags to improve its ranking in search results. This will help more people find your video when they search for related terms.

How platform feature explainer video examples are curated?

We dove deep into platform feature explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic platform feature explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Benefit-Driven CTA Examining call to action strength, clarity, focusing on user benefits and platform value proposition.
7.Platform Integration Determining video alignment with overall platform messaging, design language, and user experience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, platform feature explainer video examples 2024, n=12500 videos within duration <3 mintues, across industries.