Boost user engagement and drive product adoption with the power of video tutorials! This article unveils compelling platform how-to video examples. Discover how targeted video content can reduce onboarding time and transform new users into proficient platform advocates. Learn from industry leaders and unlock the potential of video for seamless user integration.
Video's role in modern marketing:
92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less. 36% of video marketers believe the sweet spot is one to three minutes.
Maximize user engagement and drive feature adoption with impactful platform how-to videos! This article presents 30 examples of engaging video content. See how users find video tutorials more helpful than text-based documentation, leading to increased platform utilization and improved user satisfaction.
Does improving home healthcare efficiency sound appealing? This Platform Guided Walkthrough video effectively demonstrates AlayaCare's capabilities. Isometric animation and vibrant visuals clearly illustrate the platform's features, making complex processes easily understandable.
The video's use of visual metaphors, such as exclamation marks for repetitive tasks and checkmarks for automation, is particularly effective. This, combined with the final shot of a happy healthcare worker and patient, powerfully communicates the positive impact of AlayaCare.
What We Can Learn
Focus on efficiency gains, not just features. viewers will see the value and want to learn more.
Efficient cloud management is a challenge. A Platform Guided Walkthrough Video showcases AWS Elastic Beanstalk's solution, using compelling visuals to demonstrate simplified deployment and scaling. The video's use of 2D and isometric animation makes complex concepts clear.
Focusing on code, not infrastructure, is a key benefit, effectively communicated through clean UI mockups. The video's concise explanation and clear call to action to visit the Elastic Beanstalk console leave a lasting impression on developers and businesses.
What We Can Learn
A sleek design builds trust; it shows you care about quality, increasing engagement.
Intriguing visuals and a brisk pace define this Netgear Product Video How To. The animation's bold color palette and clever use of visual metaphors€”a jail cell representing GDPR, a beach for the California privacy act€”make complex information easily digestible.
Concise text overlays and statistics effectively communicate the advantages of contextual advertising. The video's brevity and efficient information delivery are impressive, making it a great example of a compelling explainer video.
What We Can Learn
Visually demonstrate your platform's solution to a problem, driving user adoption.
Coding challenges? This video efficiently demonstrates how Ciox Cross Check streamlines the process. Visuals clearly show the transition from manual struggles to automated solutions, making complex information easily understood. To Platform How, the video effectively communicates the software's benefits for healthcare organizations and coding professionals.
The animation's clean design and strategic color choices enhance the professional feel. Improved QA scores and reduced recodes are visually represented, showcasing the software's impact. Visit the website to learn more about this AI-powered solution.
What We Can Learn
Streamline your workflow with clear, concise steps for maximum impact.
Concise visuals and a strong narrative make this Tech Platform Guided Tour Video compelling. The mountain-climbing metaphor cleverly illustrates collaboration hurdles and AvePoint's solutions, resonating with IT professionals and decision-makers. The clean animation style and clear messaging enhance viewer engagement.
The video effectively showcases AvePoint's global reach and partner network, emphasizing its comprehensive support. It highlights the benefits of secure and efficient collaboration without delving into overly technical details, making it accessible to a broad audience.
What We Can Learn
Craft a visual narrative that resonates with your target audience's challenges, sparking interest and encouraging adoption.
Impressive visuals highlight this Platform Video How To. The animated globe and UI elements effectively communicate complex data solutions for asset managers. State Street's focus on growth and risk management is clear.
The video's concise messaging and fast-paced visuals maintain viewer engagement. The use of charts and graphs on the laptop UI showcases data analysis, while the tablet UI illustrates streamlined workflows. Risk mitigation strategies are subtly woven into the narrative.
What We Can Learn
Animate complex processes to clarify your platform's value, boosting viewer understanding.
Retailers facing evolving customer expectations will appreciate Confiz's solution. This Video Platform Guide effectively demonstrates how the CDMS adapts to changing preferences and technology, offering robust customer-driven marketing.
The clear visuals showcase the software's ability to analyze data, personalize content, and automate marketing across multiple platforms. Confiz's CDMS offers on-premise, cloud, or hybrid deployment, supporting deep segmentation and multi-channel messaging.
What We Can Learn
Clearly illustrate your platform's benefits with simple visuals, boosting viewer understanding.
High-quality animation and clear visuals immediately engage viewers, showcasing the Apogee air purifier's capabilities. Microscopic views effectively illustrate the filtration process, making the invisible visible. How Platform To improve air quality is demonstrated through relatable family scenarios, creating an emotional connection.
The video concisely highlights key features, from the child lock to the adjustable night light, and subtly emphasizes the PM2.5 monitor. Relatable family scenes reinforce the benefits of clean air, making the product appealing to a broad audience.
What We Can Learn
Clear visuals and simple text make learning easy, leading to higher engagement.
Document management challenges? This SaaS How To Video offers a solution. OpenText's animation clearly demonstrates the shift from inefficient paper-based systems to a streamlined digital workflow, highlighting the benefits for businesses, IT professionals, and compliance officers.
The video's focus on accessibility, compliance, and cost reduction is impactful. The visuals effectively communicate the ease of use and efficiency of OpenText Output Transformation Server, making it a compelling resource for those seeking improved document management.
Hospital case managers will appreciate this concise Platform How To Video. Simple animations effectively illustrate Harmony's ability to streamline data exchange, improving transparency and access to crucial patient information. The video's efficiency makes complex processes easily understandable.
This one-minute video clearly demonstrates Harmony's value proposition of Care with Confidence, emphasizing improved patient care coordination and timely performance data. It's targeted at hospital case managers and healthcare administrators, showcasing how Harmony helps build high-performance care networks. Learn more about Harmony today.
What We Can Learn
Bright visuals and smooth transitions make complex info easy to grasp, boosting viewer understanding.
Clever animation immediately grabs attention. A pink ball expertly navigates a Video Tech Platform Guided tour, showcasing ProdPad's intuitive design. The software's ease of use is immediately apparent, addressing the challenges faced by product managers and development teams.
This streamlined demonstration highlights key features like roadmap creation and feedback integration. The clean UI and concise presentation make ProdPad's capabilities readily apparent, making it easy for viewers to understand its value proposition.
Mastering password security is now simpler. The dynamic visuals and seamless transitions of this How To Platform video are captivating, immediately showcasing 1Password 8's intuitive interface. The UI mockups clearly demonstrate its functionality, emphasizing ease of use.
The clever blend of 2D and 3D animation creates a futuristic aesthetic, perfectly reflecting the app's commitment to security and convenience. macOS users will appreciate the detailed presentation of features, making this a compelling example of software marketing.
Blockchain technology's potential is powerfully showcased in this concise video. The Minimalist Platform Guide uses a striking blue color scheme and fluid animations to explain complex concepts with remarkable clarity. Targeting developers and businesses, it successfully demonstrates Chainlink's role in securing smart contracts.
The video's efficiency is evident in its brief runtime, leaving a lasting impression. The visual storytelling, combined with a clean design, makes even intricate data flows easily understandable. This makes it a great example of effective technical communication.
Redis Enterprise Cloud's 3D Animated How-To video captivates with its stunning visuals. Isometric animation and cleverly designed icons simplify complex concepts, making it ideal for developers and IT professionals. The video's concise nature effectively communicates global reach, scalability, and cost savings.
The partnership between Redis and Google Cloud is clearly showcased, highlighting key benefits. The vibrant visuals and smooth transitions create a memorable experience, making it a powerful marketing tool.
Seeking efficient cloud solutions? This 3D Animated How-To Video showcases Kion's innovative approach. The clean, modern design and smooth animations effectively communicate the merging of cloud governance and management, making complex concepts easily digestible.
Kion's benefits are clearly presented, emphasizing its ability to simplify cloud complexities and empower users. The video's concise messaging and visually appealing style leave a strong impression, making it a great example of effective explainer video marketing.
High-speed train footage immediately highlights the importance of railroad maintenance. The 3D Animated Video How-To uses clear visuals to explain PanMon's automated pantograph scanning system, effectively communicating its value to railroad executives and engineers.
PanMon's data dashboard and damage category visualizations are exceptionally well-done, showcasing the system's real-time insights and proactive problem-solving capabilities. The video's professional animation style and clear explanations make complex information easily digestible, leaving a lasting impression of PanMon's efficiency and effectiveness.
Effective communication is key, and this Platform Guide Video showcases it brilliantly. The vibrant animation and concise messaging instantly highlight the importance of ESG and the solution Diligent ESG provides.
The video's clear structure and visuals make understanding the platform's benefits effortless. Its global reach and scalability are subtly implied, leaving a lasting impression of a powerful tool for achieving sustainability goals. Visit diligent.com/esg to learn more.
Efficient plant management is dramatically showcased. This 3D How-To video cleverly uses animation to highlight the challenges of traditional control systems, contrasting them with Siemens' intuitive DCS solution. A clean and modern aesthetic enhances the message.
Visual metaphors, like the city skyline, effectively illustrate the scope of the DCS. Strategic camera angles showcase the user-friendly interface and pre-built libraries, while the call to action leaves a lasting impression.
What We Can Learn
Concise messaging helps viewers quickly see the value proposition.
User data visualization takes center stage. Hotjar's use of vibrant colors and smooth transitions creates a captivating 3D How-To Video. The space theme cleverly conveys the vastness of data analysis capabilities.
Trends' dashboard interface animation is particularly effective. The clear visualization of data and intuitive design are easily understood. The final high-five perfectly encapsulates the positive user experience.
What We Can Learn
Guide viewers through the platform's functionality with a clean UI demonstration, improving comprehension.
Intriguing visuals immediately grab attention, showcasing healthcare's overwhelming demands. The StayWell Platform How To video uses crisp animation to demonstrate the platform's ease of use and integration. Improved patient outcomes are clearly shown, emphasizing the value proposition.
The video's simple yet effective design makes complex information accessible. Visual metaphors, such as the lightbulb representing illumination, enhance understanding. The clear call to action effectively directs viewers to the HIMSS booth.
Impressive visuals define this 3D Product Tour Showcase. The video expertly uses a mix of animation and real-world footage to highlight AWS's versatility across various industrial sectors.
Concise narration and impactful visuals clearly communicate the benefits of choosing AWS, focusing on reliability and cost-effectiveness. The video's efficient design ensures key messages resonate with industrial professionals.
What We Can Learn
Showcase your product's seamless integration with stunning 3D animation, boosting viewer engagement.
This compelling How To Product Video showcases banking's digital transformation. The dynamic inflection point graph immediately captures attention, while the animated search bar and step-by-step transition clearly illustrate the challenges and Deloitte's solution.
Deloitte's Banking Suite is presented as a powerful tool for modernization, emphasizing security and modular architecture. The video effectively communicates the suite's ability to accelerate the transition to modern banking, leaving a lasting impression of innovation and expertise.
Olive's AI-as-a-Service solution tackles healthcare's administrative inefficiencies head-on. This Video How To Product uses dynamic 3D animation to clearly demonstrate how Olive's AI streamlines processes, resulting in significant cost savings and improved patient care. The video is concise and informative.
Visual metaphors, such as gears representing automation and graphs illustrating growth, effectively communicate complex concepts. The overall impact is a compelling demonstration of Olive's value proposition, implicitly encouraging viewers to learn more.
Google's Practice sets video expertly demonstrates its Platform To How. The animation vividly portrays the challenges of personalized feedback, immediately highlighting the need for efficient tools.
The video's clear narration and simple visuals effectively communicate the benefits for both educators and students, making the need for Practice sets immediately apparent. Its two-minute-forty-eight-second runtime is perfectly paced.
Clever storytelling elevates this Video Product How To. The animation's vibrant colors and simple designs effectively communicate the story's emotional journey, leaving a lasting impact. Visual metaphors, like the car battery, cleverly symbolize opportunity.
The 86-second video masterfully uses minimalistic backgrounds to focus attention on the characters' transformations. The implicit call to action subtly encourages viewers to consider energy access's importance.
Captivating visuals bring global payment solutions to life. Animated graphics showcase Paysend Enterprise's features, from API integration to FX rates, all within a 3D Video How-To. The clean design and vibrant colors create a professional and memorable experience.
Smooth transitions and a fast pace keep viewers engaged. The platform's centralized nature and clear presentation of key selling points leave a lasting impression of efficiency and global reach. The Sign up call to action is seamlessly integrated.
What We Can Learn
Keep it concise. a fast pace maintains viewer interest and ensures key information is retained.
Managing remote teams just got easier. This Product How To Video cleverly illustrates the challenges of distributed workforces, then seamlessly transitions to showcasing ManageEngine's solutions. The animation is crisp, modern, and effectively communicates complex IT concepts.
The video's clear visual hierarchy and concise presentation make it easy to understand how ManageEngine simplifies remote IT tasks, offering centralized control for IT professionals and business managers. This is a highly effective demonstration of the software's capabilities.
Efficient visuals power this Animated Platform Guide. The 3D animation is exceptionally clean, effortlessly conveying complex ideas. The vibrant color palette, and smooth transitions, create a compelling visual narrative.
The video's concise messaging is a triumph. Each scene supports the narrative, showcasing the platform's benefits. The 3D characters and seamless transitions enhance the overall experience. The platform's scalability is a clear advantage.
Compelling visuals transform a complex subject into an easily understood narrative. This How To Video Product uses 3D animation to illustrate the streamlined connections between hospitals, patients, and providers. The concise presentation effectively communicates key features without overwhelming the viewer. Targeting healthcare professionals and investors, the video's clear design ensures broad comprehension.
Visual metaphors, such as the connecting blue tube, powerfully illustrate the system's core function. The video's brevity and engaging visuals create a memorable experience, leaving a lasting impression on its diverse audience. The animated hospital, patients, and doctors make the complex topic accessible and memorable.
Sharing website insights just got easier. Hotjar's How To Video SaaS cleverly demonstrates its Highlights feature. The video's clean design and rapid pace are immediately engaging, simplifying complex processes. The focus is on clear visuals, guiding viewers through Highlights' functionality, from selection to organization.
This approach is perfect for busy professionals needing quick information. The video's brevity and practical demonstration make it a highly effective marketing tool for showcasing the value of Highlights. It successfully targets the needs of marketing professionals and UX designers.
FAQ
How do platform how-to videos enhance user onboarding experiences?
Platform how-to videos accelerate user onboarding by visually guiding users through essential features and workflows, increasing product adoption and reducing support requests.
What core components make a platform tutorial video truly effective?
Effective tutorials combine clear visuals, concise narration, and a logical structure, focusing on essential tasks and avoiding technical jargon. Consider using screen recordings with voiceovers and animated graphics.
How should I prepare a detailed brief for a platform how-to video for my target audience?
A detailed brief should outline the target audience, key platform features, desired style and tone, and specific video goals. Include examples of successful how-to videos.
What essential platform features and functions must a how-to video demonstrate?
How-to videos must demonstrate core platform functionalities, addressing common user needs and highlighting key benefits. Prioritize features that directly impact user success.
What's the ideal length and structure for a platform how-to video to maximize engagement?
The ideal length is typically 2-5 minutes, structured with a clear introduction, step-by-step instructions, and a concise summary or next steps.
What common pitfalls should I avoid when outsourcing a platform how-to video?
When outsourcing, ensure clear communication, a shared understanding of the target audience, and rigorous quality assurance checks throughout the production process.
How can compelling platform demos drive lead generation?
Compelling platform demos drive lead generation by showcasing the platform's value proposition, building trust with potential customers, and encouraging trial sign-ups or product demos.
How do leading companies leverage platform how-to videos in their marketing funnels?
Leading companies integrate how-to videos across their marketing funnels, from initial awareness-building to ongoing customer support and product updates.
What pre-production steps are crucial for a successful platform how-to video project?
Crucial pre-production steps include defining clear objectives, conducting thorough target audience analysis, developing a concise script, and planning the visual style and branding.
What scripting techniques make platform how-to videos clear and concise?
Scripting techniques for clarity include using active voice, concise language, focusing on user benefits, and incorporating real-world examples and scenarios.
How can I ensure my platform how-to video aligns with my brand's visual identity?
Maintain brand consistency by incorporating brand colors, logos, and visual elements into the video's design, ensuring a cohesive brand experience.
How can existing marketing assets be repurposed for platform how-to videos?
Existing marketing assets, such as product descriptions, FAQs, blog posts, and case studies, can be repurposed as script content or visual elements for how-to videos.
What specific call to action should a platform how-to video include?
Include a clear and compelling call to action, directing viewers to specific actions like visiting a website, signing up for a trial, downloading resources, or contacting sales.
How can user-generated content enhance the authenticity of platform how-to videos?
Incorporating user-generated content, such as testimonials or platform usage examples, can enhance the authenticity and credibility of how-to videos.
How can I adapt successful platform how-to video examples to my specific platform?
Adapt successful how-to video examples by analyzing their structure, messaging, and visual style, then tailoring these elements to your platform's unique features and target audience. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with typical turnaround times of 3-8 weeks.
How to plan and optimize Platform How To Videos?
Emotional Resonance: "Creativity is intelligence having fun." - Albert Einstein. Advids believes in the power of emotion. For a healthcare client, we created a platform how-to video that highlighted the human impact of their product. By focusing on patient stories and positive outcomes, we fostered an emotional connection with viewers, resulting in a 15% increase in leads.
Actionable: Connect with viewers by incorporating emotion and storytelling.
Clarity and Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids understands the importance of clear communication. For a software client, we streamlined their complex platform how-to video into a series of short, easy-to-understand segments. This improved viewer comprehension and led to a 10% increase in trial sign-ups.
Actionable: Simplify complex information into digestible, easy-to-understand segments.
Strategic Storytelling: "Content is fire, social media is gasoline." - Jay Baer, Convince & Convert President. Advids leverages storytelling to amplify brand messages. For an e-commerce client, we crafted a platform how-to video that showcased the product's benefits through a compelling narrative. This resonated with viewers, resulting in a 25% increase in sales conversions.
Actionable: Craft compelling narratives that showcase product benefits and resonate with viewers.
Iterative Design: "The most dangerous phrase in the language is, 'We've always done it this way.'" - Grace Hopper, Computer Scientist. Advids embraces an iterative approach to video production. For a tech client, we continuously tested and refined their platform how-to video based on user feedback. This iterative process led to a 12% improvement in video completion rates.
Actionable: Continuously test and refine videos based on user feedback and data.
Value-Driven Content: "Business is a game played for fantastic stakes, and if you're not having fun, it's probably because you're not winning." - Roger L. Martin, Business Strategy Expert. Advids focuses on creating videos that provide real value to viewers. For a financial services client, we developed a platform how-to video that offered practical tips and advice. This valuable content established the client as a trusted resource and led to a 18% increase in website traffic.
Actionable: Create videos that provide real value and establish your client as a trusted resource.
Why Advids for Platform How To Video?
At Advids, we create compelling Platform How To Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. With over 3400 successful projects under our belt, we understand what makes a Platform How To Video truly work.
Why Choose Advids?
Experience & Trust: 12+ years of experience and over 3400 clients served, including industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Proven Results: Over 230 successful Platform How To Videos delivered, showcasing our expertise in this specific video format. Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, demonstrating our dedication to client satisfaction.
Our Platform How To Video Process:
Tailored Solutions: We customize each Platform How To Video, whether it's an explainer video, character animation, or another format, to perfectly match your brand and target audience. Engaging Storytelling: Our animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Cutting-Edge Technology: We utilize the latest software and techniques to create visually stunning and impactful videos. Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized. Strategic Communication: We prioritize clear communication to understand your needs, target audience, and brand identity, resulting in truly effective Platform How To Videos.
Ready to unlock the potential of Platform How To Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform How To Video?
A Platform How To Video is a type of instructional video that guides users through the features and functionalities of a software platform. These videos are designed to be informative, engaging, and easy to follow, helping users understand how to use the platform effectively and achieve their desired outcomes.
Platform How To Videos are commonly used for customer onboarding, product demos, feature updates, troubleshooting guides, and best practice tutorials. They can be a valuable tool for businesses looking to improve customer satisfaction, reduce support tickets, and drive product adoption.
What do top Platform How To Videos have in common?
Mastering platform how-to videos requires a strategic approach focusing on user needs and clear communication.
Clear Objectives: Define specific, measurable goals to ensure focused content. Best practice: Align video goals with overall marketing strategy.
Ideal Viewer: Tailor the video's language and complexity to the audience's expertise. Best practice: Use personas to guide content and tone.
Platform Structure: Prioritize features relevant to the user's most common tasks. Best practice: Focus on the user's needs, not all features.
User Journey: Show a smooth, intuitive path through the platform's key functions. Best practice: Use on-screen annotations to guide viewers.
Platform Demo: Use high-quality, concise recordings showing realistic user interactions. Best practice: Show, don't just tell; use minimal editing.
Compelling Narrative: Weave a story that connects emotionally with the viewer. Best practice: Use relatable characters and scenarios.
Benefit-Driven Highlights: Focus on the value proposition, not just features. Best practice: Quantify benefits whenever possible.
Problem/Solution Approach: Clearly demonstrate how the platform solves real-world issues. Best practice: Use before-and-after scenarios.
User Testimonials: Use authentic, short quotes to build trust and credibility. Best practice: Show diverse users and their success.
Quantifiable Results: Use data visualizations to make results clear and impactful. Best practice: Focus on key metrics relevant to the audience.
What makes Platform How To Videos effective?
A compelling Platform How To Video is a powerful tool for educating and engaging your audience. The key to effectiveness is a design to clearly communicate value and simplify complex information.
Methodical and well-structured, Platform How To Videos break down complex processes into manageable steps, making it easier for viewers to understand and apply the information. This approach ensures that viewers can easily follow along and retain the information, leading to a more positive learning experience.
The effectiveness of Platform How To Videos is further enhanced by their ability to provide a visual and interactive learning experience. This approach makes the information more engaging and memorable, increasing the likelihood that viewers will retain and apply the knowledge gained.
How long should your Platform How To Video be?
Optimize "Platform How To" video length for maximum impact by aligning video type, content, and viewer engagement.
Pre-production Considerations for Determining Video Length:
What's the core platform feature?
Who's the ideal user profile?
How many steps are needed?
What's the user's skill level?
Which platform is the video for?
What's the video's call to action?
What's the desired video style?
Platform how to video length guide
Platform How To Types
Video Length
Use Case
Funnel
Tutorial Montage
1-2 minutes
Showcases multiple platform features concisely using dynamic cuts and transitions
Awareness/Consideration
Explainer Video
45-60 seconds
Clearly explains core platform functionality using animation or live action
Awareness/Consideration
Product Walkthrough
1-1.5 minutes
Guides users through key features with screen recordings and on-screen prompts
Consideration/Decision
Step-by-Step Guide
1.5-2 minutes
Demonstrates a specific task using clear, concise steps with screen recordings
Consideration/Decision
Quick Tip
15-30 seconds
Provides a brief solution to a common problem using a talking head or screen recording
Decision/Action
How to create Platform How To Videos?
Mastering platform how-to videos requires a strategic approach, focusing on clear communication and user-centric design to maximize impact and drive results.
* Define Purpose & Audience - A clearly defined target audience ensures the video resonates with their specific needs and platform usage.
Feature Selection - Focusing on essential features streamlines the video, maximizing impact and viewer retention.
Script Development - A conversational script enhances understanding and engagement, making the information easily digestible.
Visual Asset Gathering - High-quality visuals enhance professionalism and clarity, improving the overall viewing experience.
Style & Format Choice - The right style and format optimize viewer engagement and retention, ensuring the video's effectiveness.
High-Quality Recording - Professional audio and video quality build trust and credibility, enhancing the video's perceived value.
engaging visuals - Dynamic visuals maintain viewer interest, improving information retention and overall engagement.
Professional Editing - Smooth editing ensures a polished final product, enhancing viewer experience and understanding.
Captions & Transcripts - Accessibility features broaden the video's reach, increasing viewership and overall impact.
Targeting Your Audience in Platform Video Marketing
Let's talk about targeting the right audience for your platform how-to videos. It's like choosing the perfect ingredients for a recipe – the right mix will create a delicious final product. Understanding your audience is like having a superpower. Knowing their needs and preferences allows you to create videos that truly resonate, driving engagement and achieving your marketing goals.
Imagine creating healthcare platform video examples that showcase how your platform improves patient care, or application platform video examples that demonstrate streamlined workflows. By tailoring your content to specific needs, you'll capture attention and build a loyal following.
Know your viewers: Think about their demographics, tech skills, and what they want to achieve. This helps you create videos that speak directly to their needs.
Pick the right platform: Where does your audience hang out online? Choosing the right platform ensures your videos reach the right people.
Keep it concise: Respect your viewers' time. Shorter, focused videos often perform better than lengthy explanations. Think quick tips and targeted tutorials.
Show, don't just tell: Use high-quality visuals and clear demonstrations. Well-crafted Application tutorial videos and Enterprise Software Videos can significantly reduce support tickets and empower users.
By focusing on these key elements, you'll create platform how-to videos that not only inform but also inspire. Remember, effective audience targeting is the key to unlocking the full potential of your video marketing efforts.
The Benefits of Animated Explainer Videos for Platforms
Beyond static screenshots and dry tutorials lies the dynamic world of animated explainer videos. These videos aren't just visually appealing; they're a powerful tool for showcasing your platform's value, simplifying complex ideas, and engaging your audience. Imagine effortlessly explaining your platform's intricate features with engaging animations that break down complex processes into digestible visuals. Think of it as translating technical jargon into a captivating visual story.
Animated explainer videos offer a unique opportunity to control the narrative, guiding viewers through ideal user journeys and showcasing seamless platform interactions. For enterprise platforms, consider enterprise platform video examples that effectively communicate complex functionalities to a technical audience. Take inspiration from top platform video examples that showcase best practices in user onboarding.
Enhanced Memorability: Transform information into memorable visuals that stick with viewers long after the video ends.
Cross-Cultural Communication: Transcend language barriers and connect with a global audience through the universal language of visuals.
Brand Building: Reinforce your brand's visual identity and messaging, creating a cohesive brand experience.
Streamlined Onboarding: Effective onboarding videos can transform a tedious process into an engaging experience, significantly reducing user churn and improving product adoption.
Animated explainer videos are more than just pretty pictures; they're a strategic investment in user engagement, platform adoption, and ultimately, your bottom line.
Crafting a Compelling Narrative for Your Platform Video
Let's dive into crafting compelling narratives for your platform how-to videos. Remember, a good story can transform a dry explanation into an engaging experience. Think of it like this: instead of just showing how your platform works, we're showing how it empowers users to achieve their goals.
We've already covered the basics, so let's focus on weaving those elements into a captivating narrative. Consider best platform how-to video examples – they often use storytelling to connect with viewers on an emotional level. Whether it's a financial platform video example demonstrating how to manage investments or a tutorial on using design software, a compelling narrative makes all the difference.
Understand your audience and tailor your message to their specific needs. For financial platform video examples, this might mean explaining complex concepts in a simple, accessible way.
Focus on benefits, not just features. Show how your platform solves problems and improves lives. feature highlight videos can be particularly effective for showcasing key benefits.
Use a problem/solution approach. Present a common challenge your target audience faces and demonstrate how your platform provides the solution.
Keep it concise and engaging. Respect your viewers' time by delivering information clearly and efficiently.
By focusing on these key elements, we can create platform how-to videos that not only inform but also inspire. A well-crafted narrative can transform a simple tutorial into a powerful tool for engagement and conversion.
Reviewing and Approving Your Platform Video Production
Now that we've explored creating compelling platform how-to videos, let's focus on the crucial review and approval stage. This is where we ensure our hard work pays off, creating a video that truly resonates with our audience and achieves our goals. Think of it as polishing a gem – we've crafted something beautiful, and now it's time to make it shine.
Reviewing your video isn't just about checking boxes; it's about ensuring it effectively communicates your platform's value. Take inspiration from successful platform how-to video examples SaaS and marketing platform video examples. Remember, even the best software explainer videos and platform overview videos benefit from a thorough review.
Does this video clearly address our target audience's needs and pain points? Imagine you're the viewer – does the video speak directly to you?
Is the platform's value proposition crystal clear? Are we showcasing the benefits effectively, or just listing features?
Does the video maintain a consistent brand voice and visual style? Consistency builds trust and reinforces our brand identity.
Is the call to action compelling and easy to follow? Do viewers know what to do next?
By addressing these key questions, we ensure our platform how-to video not only informs but also inspires. A well-reviewed video is an investment in user engagement and platform success.
Incorporating Testimonials in Platform Explainer Videos
Let's talk about the power of testimonials in platform explainer videos. Think of them as the secret ingredient that transforms a good video into a great one. They're not just about praising your platform; they're about showcasing real people achieving real results, building trust and inspiring action. Imagine watching software platform explainer video examples that not only showcase features but also feature real users sharing their success stories.
We've already covered the basics of video creation, so let's dive into how testimonials can elevate your content. Remember, it's all about connecting with your audience on an emotional level. Whether it's an e-commerce platform video example demonstrating increased sales or a Business Software Video showcasing improved efficiency, testimonials add a human touch that resonates.
Highlight real success stories: Authenticity is key. Feature users who genuinely love your platform and can articulate its value.
Target specific pain points: Address common challenges and show how your platform provides solutions. Product demo videos can be particularly effective for this.
Focus on emotional connection: Let viewers see themselves in the testimonials. Evoke empathy and build rapport.
Keep it concise and impactful: Short, powerful testimonials are more memorable.
By incorporating these tips, you'll create platform explainer videos that not only inform but also inspire. Testimonials are a powerful tool for building trust, driving engagement, and ultimately, achieving your marketing goals.
How platform how to video examples are curated?
We dove deep into platform how to videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform how to videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Practical Application Examining the clarity and ease of implementation of the instructions provided. 7.Problem-Solution Fit Determining how effectively the video addresses a specific platform-related problem or task. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform how to videos 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
