Imagine your product seamlessly integrating into users' lives, a perfect fit. What if you could achieve this with a simple, yet powerful tool? I am here today, and in this article, we'll explore the transformative power of platform how-to videos. Our research shows that these videos are more than just tutorials; they're a key to unlocking engagement and fostering a deeper connection with your audience. We'll be looking at the compelling results we've uncovered, starting with 30 eye-catching examples.
92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
36% of video marketers believe the sweet spot is one to three minutes.
These stats reveal a powerful trend: authentic, concise video content resonates. Platform How-To Videos offer the perfect blend of relatability and information, empowering users and driving adoption. Today we explore more than 30 Eye-catching Platform How To Video examples, that immediately grabbed our attention and got us excited
We appreciate the directness of this video which addresses the pain points of home care agencies. AlayaCare's simple, modern approach cleverly uses visuals to showcase efficiency, from automating tedious tasks to optimizing communications. The crisp animation paired with optimistic music leaves viewers wanting to learn more.
With its focus on time-saving benefits, the video conveys a powerful message about streamlining operations. We love how seamlessly AlayaCare integrates its solutions, presenting a visually cohesive and persuasive narrative. This is exactly the kind of video that inspires home care agencies to embrace technology and enhance patient care.
What We Can Learn
Focus on efficiency gains, not just features. viewers will see the value and want to learn more.
Managing cloud infrastructure can be a headache for developers. This Platform How To Video presents AWS Elastic Beanstalk as the antidote, visually demonstrating how it eliminates the need for manual provisioning, scaling, and monitoring. The concise narrative effectively conveys the value proposition of focusing on code, not servers.
The animation's sleek, modern aesthetics reflect the cutting-edge nature of AWS Elastic Beanstalk. The video cleverly utilizes isometric visuals to showcase the platform's architecture and functionality, making even complex processes appear simple. This video inspires confidence in the power of Elastic Beanstalk to transform cloud development.
What We Can Learn
A sleek design builds trust; it shows you care about quality, increasing engagement.
GumGum's Platform How To Video masterfully illustrates the shift in digital advertising. The crisp 2D animation and dynamic color palette guide viewers through the pitfalls of behavioral targeting, visually depicting brand safety concerns. As data privacy regulations tighten, GumGum positions contextual advertising as the next frontier.
This video doesn't just explain, it shows with a simple yet effective approach. The clever use of visual metaphors resonates with the challenges marketers face, while simultaneously spotlighting GumGum's solution. This video is an inspiration for how to communicate complex concepts clearly and concisely.
What We Can Learn
Visually demonstrate your platform's solution to a problem, driving user adoption.
The complexity of coding review often leads to frustration and inefficiencies. Finding the relevant information can be tedious, requiring multiple levels of review and increasing costs. This is where Ciox Cross Check emerges as a game-changer. Leveraging AI-powered technology, it streamlines the coding review process, eliminating the burden of manual checks.
Ciox Cross Check's platform is designed to be user-friendly and intuitive. It utilizes advanced natural language processing, coupled with machine learning, to adapt to complex coding guidelines. This means it can identify and correct errors automatically, ensuring accuracy and compliance. Moreover, the platform provides a robust solution that is cost-effective, offering a significant return on investment. As a result, Ciox Cross Check empowers healthcare professionals to focus on what truly matters, providing excellent patient care.
What We Can Learn
Streamline your workflow with clear, concise steps for maximum impact.
The video takes a refreshing approach to presenting a Platform How To Video by using an engaging storyline. The animation style, with its bright colors and minimal design, creates a visually engaging experience that keeps viewers hooked. By combining relatable scenarios with humorous animations, the video effectively highlights the common challenges businesses face with collaboration and data security.
The use of a mountain climbing metaphor creates a powerful visual representation of the difficulties businesses encounter when trying to achieve success without the right tools. It's an excellent example of how to use a visual language to communicate complex ideas in a relatable and memorable way. The video skillfully transitions from highlighting the challenges to introducing AvePoint as the solution, demonstrating the value the platform offers.
What We Can Learn
Craft a visual narrative that resonates with your target audience's challenges, sparking interest and encouraging adoption.
In today's market, asset managers are facing unprecedented challenges. We love how this State Street video uses animation to visually depict these complex financial struggles in a clear and concise manner. The globe visual, representing their global reach, adds significant impact.
This compelling animated explainer clearly outlines State Street Alpha's solutions. By automating workflows and streamlining operations, asset managers can focus on innovation and drive future growth. The video leaves us inspired by its effectiveness and modern aesthetic, and wanting our own tech platform how-to video.
What We Can Learn
Animate complex processes to clarify your platform's value, boosting viewer understanding.
We adore this vibrant platform how-to video showcasing the power of Confiz's Customer-Driven Marketing Solution! The clean, 2D animation effortlessly captures attention, drawing viewers into the challenges retailers face in todays fast-paced landscape. We especially love how the visuals guide us through the platform's ability to decipher customer patterns and automate personalized content.
This clever approach to information delivery makes complex data analysis digestible and exciting. Confiz clearly knows its target audience, offering tailored solutions and detailed reporting to maximize ROI. The clear call to action makes it simple to learn more, leaving us inspired by the potential of this powerful marketing platform.
What We Can Learn
Clearly illustrate your platform's benefits with simple visuals, boosting viewer understanding.
8. Apogee 3D Platform Tutorial - Increase engagement implicitly
We adore the sleek and modern approach of this Welov platform how-to video, instantly establishing the need for clean air. The juxtaposition of a woman arranging flowers with a coughing man, amidst animated germs, effectively highlights the importance of indoor air quality. We all appreciate how the exploded 3D view of the purifier, alongside microscopic depictions of filters trapping pollutants, underscores the product's powerful filtration technology.
The video further shines with its vibrant color palette, smooth transitions, and clear typography, ensuring an enjoyable viewing experience. The implicit call to action, coupled with the optimistic music, leaves viewers inspired to create a healthier home environment with the Welov air purifier.
What We Can Learn
Clear visuals and simple text make learning easy, leading to higher engagement.
OpenText helps businesses manage data and documents effectively. This video is designed to highlight how Output Transformation Server can streamline document processes.
Video Design - The video features a clean, minimalistic design with a vibrant blue color palette. Animated icons and illustrations represent data transformation and storage. This approach keeps the video simple and easy to understand, making it an effective SaaS platform how-to video.
The video uses straightforward animations and a clear narrative to guide viewers through the capabilities of Output Transformation Server. The use of icons and illustrations helps to simplify complex concepts, making the video engaging and accessible to a broad audience. This straightforward approach effectively conveys the benefits of using Output Transformation Server, highlighting its ability to accelerate document transformation, enhance accessibility, and simplify storage management.
The visual narrative of this PointClickCare platform how-to video example immediately grabs attention. It captures the essence of efficient information delivery by showcasing how Harmony simplifies data exchange. The focus on patient care and risk factor analysis underscores the platform's commitment to providing comprehensive solutions for healthcare professionals.
We love the clean aesthetic of the 2D animation and the smooth transitions between scenes. The bright green backdrop complements the positive message of streamlined workflows and improved patient outcomes. PointClickCare emphasizes the importance of timely data access and network management, empowering case managers to provide exceptional care.
What We Can Learn
Bright visuals and smooth transitions make complex info easy to grasp, boosting viewer understanding.
ProdPad is a product management platform that enables product teams to prioritize, organize and track ideas. The video is designed to show how ProdPad integrates with development tools, like Jira, to streamline collaboration between product and development teams.
Video Design - This video uses a bright, minimalist style with engaging characters that depict the functionality of the software and the seamless integration of ProdPad. The use of flat, simple design makes the video easy to follow and understand. The characters, and overall design are an important part of making this a good Platform How To Video.
The video visual style effectively communicates the video's objective of showcasing the ease of integration with development tools. The use of bright colors and simple animation emphasizes the visual experience and aligns with the software's user interface. The video's cheerful and informative tone emphasizes the value of streamlined communication. The video highlights how ProdPad can enable product teams to stay in control of their product development cycle.
1Password is a company focused on building secure password management solutions that prioritize digital security and ease of use. The video is designed to introduce the latest iteration, for Mac.
Video Design - The video design is a good example of a SaaS platform how-to video, using an animated style that is both modern and visually appealing. Neon-like lines, shapes, and graphics evoke a sense of digital technology and speed, creating a dynamic and eye-catching presentation.
The blue and purple color scheme aligns with the brand, evoking a sense of trust and security. The visual design effectively highlights the software's key features, such as its integration with Apple's macOS system. The graphic design and animation are expertly crafted, making the video engaging and informative for the intended audience of tech-savvy users. The overall tone of the video is modern, sophisticated, and confident.
Chainlink securely brings high-quality, real-world data to blockchains. This video is designed to introduce the world to the concept of blockchain oracles and how the decentralized network helps to secure and facilitate agreements.
Video Design - The video utilizes a minimalist, modern design with a focus on clean graphics, abstract elements, and blue and white color palettes. The graphics are sharp and well-defined, emphasizing the technological aspect of the product. The animation is simple, but effective, highlighting the key features of the product.
The visual style of the video is designed to draw viewers in, leaving them with a clear understanding of how the product works. The video focuses on the simplicity of the technology and the complex process of securing agreements. The minimalist, modern design communicates a sense of trust, security, and dependability, reflecting the core values of the product.
Redis is a real-time database for the cloud, helping developers build scalable applications. This video is designed to introduce the benefits of using Redis Enterprise Cloud.
Video Design - The video opens with a vibrant animated city scape, emphasizing the cloud-based nature of Redis Enterprise Cloud. As the video progresses, the animation seamlessly transitions to represent the various capabilities of the product, including global replication, data access, and scalable data storage. The use of simplified iconography and vibrant color palettes makes this an engaging Platform How To Video.
The video is designed to visually appeal to developers and companies looking for an enterprise-grade solution. It does so by highlighting the ease of use and the benefits of using Redis Enterprise Cloud. The tone of the video is confident and optimistic, which aligns with the message that Redis Enterprise Cloud is the best solution for scaling your business.
Kion is a cloud enablement solution that helps organizations manage and govern cloud activities. The video is designed to introduce the company and highlight its cloud enablement solution.
Video Design - The video uses a simple and modern design style that aligns with Kion's brand. It features a clean white background with minimal color accents. The use of graphic icons and animated elements emphasizes the core features of the solution. Kion's logo prominently features a stylized cloud shape that aligns with the company's cloud-focused nature. This reinforces the brand identity and product offering. The video effectively balances visual appeal with the conveyance of key information, making it a strong Platform How To Video.
The visual design of the video effectively communicates the benefits of using Kion. The minimalist color scheme and clear imagery ensure the information is easily digestible. The overall tone of the video is professional and reassuring, suggesting that Kion provides a robust and reliable solution to complex cloud challenges. The use of simple geometric shapes and patterns creates a sense of order and structure, conveying the idea that Kion helps organizations streamline their cloud operations.
PanMon is a pantograph condition monitoring system from Ricardo. This video is designed to inform the viewer about the need for real-time monitoring of pantographs to prevent damage to the overhead wires.
Video Design - The video utilizes 3D animation to showcase the pantograph, overhead wires, and train movements. The animation highlights the potential for damage and the importance of condition monitoring. The video is well-designed with clear graphics, making it a great Platform How To Video.
The use of 3D animation effectively communicates the benefits of PanMon. The video portrays a train moving along a track, showcasing the pantograph interacting with the overhead wires. The visual design focuses on the pantograph, highlighting the potential risks of wear and tear. The animated train movements depict the impact of pantograph malfunction on the overall train network. The animation is simple, clean and conveys a professional and informative tone. The visual style effectively highlights the value of PanMon, promoting its use by infrastructure managers and operators for preventative action.
This video is a fantastic example of a SaaS platform how-to video, designed to introduce viewers to the company's product offerings, specifically focusing on their ESG reporting capabilities. The video is minimalist in its design, featuring a white background and red-toned geometric shapes, creating a clean and modern aesthetic that aligns well with the sophisticated and professional nature of the brand.
Video Design - The video utilizes simple transitions and animation, creating a clear and concise presentation of the brand's key messages. The video is a great example of a Walkthrough Product Video as it clearly showcases the functionality of the product through a clear and straightforward animation of the solution's features.
The overall design of the video serves to communicate the video's message of achieving sustainability and ESG goals in a way that is both informative and engaging. The use of red, a color associated with passion and action, reinforces the message that action is needed to address sustainability concerns.
We appreciate how this Siemens platform how-to video captures the daily struggles of managing complex plant control systems. It highlights the frustration of custom PLC coding, inconsistent screens, and nuisance alarms, offering Siemens DCS as a solution. The clear, concise messaging resonates with engineers and plant operators looking for ways to simplify their operations.
The animation beautifully showcases the power of Siemens DCS, transitioning seamlessly from challenges to solutions. We love the use of dynamic visuals, a simple color palette, and a fast pace that keeps us engaged from start to finish. This video demonstrates that technical content can be both educational and visually appealing, inspiring similar approaches for our future video creation projects.
What We Can Learn
Concise messaging helps viewers quickly see the value proposition.
The vibrant animation style of this Hotjar Trends platform how-to video instantly grabs our attention. We appreciate how the visual metaphors, like the satellite orbiting a planet, effectively communicate the platform's purpose to explore the universe of user data. The clean UI demonstration and concise messaging are remarkable.
This video expertly balances showcasing the breadth of features with an approachable, friendly tone. The use of charts and graphs to demonstrate data analysis, then transitioning to user recordings, provides a compelling narrative. We all see the value in understanding the why behind user behavior, and this video inspires us to dive deeper.
What We Can Learn
Guide viewers through the platform's functionality with a clean UI demonstration, improving comprehension.
StayWell is a health empowerment company that uses the science of behavior change to help people live healthier lives. This SaaS platform how-to video is designed to showcase how StayWell solutions can help reduce workplace stress, a common challenge faced by healthcare professionals.
Video Design - The video uses bold colors and a simplified, illustrative visual design. This style uses contrasting colors for the background and the text, making it easily readable. The graphic style is minimalistic and utilizes illustrations to convey the message effectively.
The video design effectively communicates the goal of highlighting StayWell solutions, designed to reduce workplace stress for healthcare professionals. The use of illustrations and bright colors creates a visually engaging experience that is easy to understand. The straightforward narrative and minimalist design style reinforce the message about StayWell solutions that illuminate the path to better health. The video tone is positive and upbeat, highlighting how StayWell solutions can help healthcare professionals reduce stress and improve overall well-being.
21. AWS Platform Video Tutorial - Boost brand awareness subtly
Vaisala's Platform How To video masterfully showcases the impact of precise measurement across diverse industries, from industrial processes to controlled environment agriculture and automated manufacturing. The 3D animation is stunning, vividly portraying the seamless integration of Vaisala's solutions.
The video's narrative underscores the crucial role of high-quality measurements in achieving energy efficiency, safety, and superior end-product quality. By emphasizing modularity, reliability, and ease of maintenance, Vaisala positions its instruments as vital tools for optimizing processes and ensuring success.
What We Can Learn
Showcase your product's seamless integration with stunning 3D animation, boosting viewer engagement.
This video is designed to help banks understand the need for digital transformation. It's a powerful tool that shows banks how they need to evolve to keep up with the changing industry landscape. The video emphasizes competition, customer expectations, and regulatory disruption.
Video Design - The video uses a clean and modern visual style that is visually engaging and appeals to a professional audience. It uses impactful graphics with a bold font that features a consistent visual theme with a vibrant color palette of green, blue, and yellow. The animation style incorporates the gradual appearance of words and text, drawing attention to each message. This approach is effective in conveying the core message, Banking is evolving, are you?
Platform How To Video for Lead Generation is a minimalist approach to showcase each key feature of the product, making it easy for viewers to understand the value proposition. The video's visual style effectively reinforces its key messages about the importance of digital transformation in banking. By using minimalist, modern animations, the video creates a sense of forward momentum and emphasizes the need for banks to evolve to meet the changing demands of their customers.
Olive is an AI workforce built specifically for healthcare. It improves healthcare efficiency and affordability, while making it more human-centered. The video starts with a purple background, animated icons, showing a quick overview of healthcare administrative processes. It then focuses on the solution for these challenges.
Video Design - The video features simple, clean graphics, a white logo, and a clean, modern style. This creates an engaging SaaS platform how-to video that resonates with the target audience, showcasing how Olive can help healthcare organizations streamline their processes, reduce costs, and improve the quality of care they provide.
The use of clean, minimalist graphics and a calming purple color palette communicates Olive's value proposition in a visually appealing and easy-to-understand way. The tone of the video is optimistic and confident, conveying the message that Olive can solve healthcare's biggest challenges. The visuals effectively draw the viewer's attention to the video's key message, ultimately showcasing Olive's ability to make healthcare more efficient and effective, and ultimately, more human-centered.
Google Classroom is a free platform used by schools to manage classes and assignments. Practice sets, a new tool, will be part of Google Classroom and aims to improve how teachers provide personalized feedback to students.
Video Design - The video uses a simple and minimalist design style with clean lines and bright colors. It uses animated illustrations with a playful and engaging style, which is common in Platform How To Video for Social Media. The graphics are high quality, and the animation is smooth and fluid.
The visual style of the video uses clear and simple illustrations to communicate the benefits of practice sets. The illustrations highlight the key features of the new tool, such as personalized feedback, interactive assignments, and faster grading. The playful tone of the video is communicated through the use of bright colors, simple animations, and an upbeat narrative.
This video is designed to introduce a product that enables product managers, data analysts, and developers to collaborate on analytics.
Video Design - The video uses a simple animation style to create a SaaS platform how-to video that highlights the benefits of the product. It's very engaging, relying on bright colors and simple graphics to convey the message. Simple characters are used to illustrate the product's value.
The animated style makes it easy for the viewer to understand the product's benefits, even without any complex technical details. The use of simple graphics and a positive tone helps to create a sense of excitement and possibility. The video conveys the positive impact that the product could have on businesses and their users, by showing how it can be used to improve the customer experience. The overall effect is a video that is both informative and engaging.
In this Paysend Enterprise Platform How To Video, the visual storytelling immediately grabs our attention. We all appreciate the vibrant color palette and sleek 2D animations that bring the concept of global payments to life. The narrative seamlessly transitions from highlighting the challenges of expanding into new markets to showcasing how Paysend Enterprise offers a simplified solution.
The use of a wireframe globe is an incredibly effective visual metaphor for connecting across borders. The videos pacing is brisk, yet it manages to deliver a comprehensive overview of the platform's capabilities in under a minute, inspiring businesses to streamline their global payment processes.
What We Can Learn
Keep it concise. a fast pace maintains viewer interest and ensures key information is retained.
This video is a great example of a Platform How To Video Example. It's designed to showcase the benefits of IT management solutions, especially for organizations with a distributed remote workforce. The video uses a clean, minimalist design with simple graphics and bright, pastel colors. This style is easy to understand and helps communicate the product's simplicity.
Video Design - The video uses simple visuals that communicate the benefits of IT management solutions. The video uses a light background with simplified illustrations to portray the challenges of managing a distributed remote workforce. The graphics are clean and easily understood, and they help communicate the message effectively.
The overall tone of the video is positive and reassuring, and it aims to highlight the simplicity and ease of use of the solutions, while addressing a common pain point for businesses today.
MRI believes in the power of a well-connected community. This video is designed to highlight how software can create positive change for both businesses and residents.
Video Design - The video utilizes a SaaS platform how-to video approach. It features 3D animated characters within clean, simple, and modern scenes. The style is clean, white, and minimalist. The graphics and animations are smooth and polished. The video portrays a situation that many business owners find themselves in, adding a relatable element to the overall message.
The video's visual style effectively conveys the message. The clean design and clear graphics help create a professional and trustworthy atmosphere, which is essential for a software company. The animations engage viewers and highlight the benefits of using the software. This tone effectively communicates the benefits of the product without being overly promotional or aggressive. The video clearly showcases the problem the software solves, how it can make life easier, and how it can create a better future for everyone.
MEDHOST is a company that provides IT solutions for healthcare. This video is designed to introduce their new product, YourCare Continuum Suite, to help move healthcare from episodic care to population health management.
Video Design - This Tech Platform How To Video uses a clean and modern style with 3D animated graphics. Bright blue color and white text create a bold and simple look, which helps to highlight key information about the product. This design approach makes it a strong product launch video, which is engaging and easily understood.
The video uses a variety of visual elements to illustrate how the product works. Simple animations, coupled with clear and concise text, help to communicate the benefits of the platform. The video also highlights the mobile-friendly features of the platform, demonstrating how it can be used by both clinicians and patients. The overall tone of the video is professional and informative, making it suitable for the target audience of healthcare professionals.
Hotjar is a product that offers website analytics. Highlights, a new feature, makes it easier to share insights.
Video Design - The platform how to video uses a minimal design aesthetic, employing bright colors for emphasis. A simple background with floating icons, highlighting specific areas of the product interface, makes the video easy to follow.
The visual style effectively communicates the objective of the video by showcasing the new highlights feature with a simple and clear presentation. The video uses a calm and informative tone, and the visual design helps drive the goal of increasing engagement with the new feature by highlighting its ease of use and benefits.
FAQ
How can a platform how-to video simplify my complex product or service explanation for users?
How-to videos transform complex product explanations into engaging visual demonstrations, improving user understanding and product adoption.
What are the core components of a successful platform how-to video?
A successful how-to video combines clear visuals, concise expert narration, engaging animation, and a user-friendly structure, optimized for platform and audience.
How can I leverage existing assets (blog posts, presentations) for my how-to video?
Repurpose existing assets like blog posts and presentations for script outlines, visual elements, or voiceover narration, maximizing efficiency.
What are the various styles of platform how-to videos, and how do I choose the right one for my audience?
How-to video styles range from screen recordings and animated explainers to live-action demonstrations. Choose the style that best suits your platform, target audience, and content complexity. Consider animation for abstract concepts and live-action for practical demonstrations.
What's the ideal length for a platform how-to video to maintain engagement?
Maintain viewer engagement by keeping how-to videos concise and focused, typically under 5 minutes. Break down complex processes into digestible segments.
What's a realistic budget expectation for producing a platform how-to video?
How-to video production budgets range from $1,000 for basic animations to $6,000+ for complex, high-fidelity productions. Factors influencing cost include length, animation style, and the number of revisions.
What are the key steps in pre-production planning for a platform how-to video?
Pre-production planning is crucial. Define clear objectives, identify your target audience, develop a detailed script, create a storyboard, and allocate resources effectively.
How can I create a compelling script and storyboard for my how-to video?
Craft a compelling script by focusing on user needs, outlining clear steps, and using engaging language. A storyboard visualizes the video's flow, shot composition, and key visuals.
What are some best practices for incorporating visuals and animation effectively?
Visuals and animation clarify complex concepts, highlight key features, and maintain viewer interest. Use animation to demonstrate processes, highlight key features, and add visual interest.
How do I ensure my platform how-to video is accessible to all users?
Ensure accessibility by incorporating captions, transcripts, and audio descriptions, making your how-to video inclusive for users with disabilities.
What are some strategies for promoting my finished how-to video?
Promote your how-to video strategically through social media channels, email marketing campaigns, website embedding, and relevant online communities.
How do other companies in my industry utilize platform how-to videos for best results?
Industry best practices for how-to videos often involve showcasing product features, addressing common user challenges, and providing clear, concise instructions. Research successful examples in your industry for inspiration.
How can I adapt existing how-to video examples to align with my company's specific needs and branding?
Adapt existing how-to video examples by incorporating your branding, tailoring the script to your specific product or service, and addressing your audience's unique needs and pain points.
What essential questions should I ask when selecting a video production company?
When selecting a video production company, inquire about their experience in your industry, portfolio of how-to videos, production process, communication methods, client testimonials, and pricing structure.
What's the typical production timeline for a platform how-to video, from concept to completion?
Typical production timelines for how-to videos range from 3-8 weeks, depending on the project's complexity, the number of revisions, and the production company's workflow.
How to plan and optimize Platform How To Videos?
Emotional Resonance: "Creativity is intelligence having fun." - Albert Einstein. Advids believes in the power of emotion. For a healthcare client, we created a platform how-to video that highlighted the human impact of their product. By focusing on patient stories and positive outcomes, we fostered an emotional connection with viewers, resulting in a 15% increase in leads.
Actionable: Connect with viewers by incorporating emotion and storytelling.
Clarity and Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids understands the importance of clear communication. For a software client, we streamlined their complex platform how-to video into a series of short, easy-to-understand segments. This improved viewer comprehension and led to a 10% increase in trial sign-ups.
Actionable: Simplify complex information into digestible, easy-to-understand segments.
Strategic Storytelling: "Content is fire, social media is gasoline." - Jay Baer, Convince & Convert President. Advids leverages storytelling to amplify brand messages. For an e-commerce client, we crafted a platform how-to video that showcased the product's benefits through a compelling narrative. This resonated with viewers, resulting in a 25% increase in sales conversions.
Actionable: Craft compelling narratives that showcase product benefits and resonate with viewers.
Iterative Design: "The most dangerous phrase in the language is, 'We've always done it this way.'" - Grace Hopper, Computer Scientist. Advids embraces an iterative approach to video production. For a tech client, we continuously tested and refined their platform how-to video based on user feedback. This iterative process led to a 12% improvement in video completion rates.
Actionable: Continuously test and refine videos based on user feedback and data.
Value-Driven Content: "Business is a game played for fantastic stakes, and if you're not having fun, it's probably because you're not winning." - Roger L. Martin, Business Strategy Expert. Advids focuses on creating videos that provide real value to viewers. For a financial services client, we developed a platform how-to video that offered practical tips and advice. This valuable content established the client as a trusted resource and led to a 18% increase in website traffic.
Actionable: Create videos that provide real value and establish your client as a trusted resource.
Why Advids for Platform How To Video?
At Advids, we create compelling Platform How To Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. With over 3400 successful projects under our belt, we understand what makes a Platform How To Video truly work.
Why Choose Advids?
Experience & Trust: 12+ years of experience and over 3400 clients served, including industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Proven Results: Over 230 successful Platform How To Videos delivered, showcasing our expertise in this specific video format. Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, demonstrating our dedication to client satisfaction.
Our Platform How To Video Process:
Tailored Solutions: We customize each Platform How To Video, whether it's an explainer video, character animation, or another format, to perfectly match your brand and target audience. Engaging Storytelling: Our animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Cutting-Edge Technology: We utilize the latest software and techniques to create visually stunning and impactful videos. Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized. Strategic Communication: We prioritize clear communication to understand your needs, target audience, and brand identity, resulting in truly effective Platform How To Videos.
Ready to unlock the potential of Platform How To Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform How To Video?
A Platform How To Video is a type of instructional video that guides users through the features and functionalities of a software platform. These videos are designed to be informative, engaging, and easy to follow, helping users understand how to use the platform effectively and achieve their desired outcomes.
Platform How To Videos are commonly used for customer onboarding, product demos, feature updates, troubleshooting guides, and best practice tutorials. They can be a valuable tool for businesses looking to improve customer satisfaction, reduce support tickets, and drive product adoption.
What do top Platform How To Videos have in common?
Screen Recordings - Illustrative and detailed, showcasing platform features in action.
Animated Explanations - Visually engaging, simplifying complex concepts and processes.
User Interface Tours - Interactive and informative, guiding viewers through the platform's layout.
Problem-Solving Scenarios - Practical and relatable, demonstrating how to overcome common challenges.
Call to Action - Clear and concise, encouraging viewers to take the next step.
Visual Storytelling - Engaging and memorable, using visuals to convey information and build a narrative.
Data-Driven Insights - Convincing and impactful, showcasing the platform's value through data and metrics.
Real-World Examples - Relatable and inspiring, demonstrating how the platform is used in real-world scenarios.
Customer Testimonials - Credible and persuasive, showcasing the positive experiences of real users.
Interactive Elements - Engaging and interactive, allowing viewers to participate in the learning process.
Personalized Content - Targeted and relevant, addressing the specific needs of different user groups.
Accessible Design - Inclusive and user-friendly, ensuring that all viewers can access and understand the content.
What makes Platform How To Videos effective?
A compelling Platform How To Video is a powerful tool for educating and engaging your audience. The key to effectiveness is a design to clearly communicate value and simplify complex information.
Methodical and well-structured, Platform How To Videos break down complex processes into manageable steps, making it easier for viewers to understand and apply the information. This approach ensures that viewers can easily follow along and retain the information, leading to a more positive learning experience.
The effectiveness of Platform How To Videos is further enhanced by their ability to provide a visual and interactive learning experience. This approach makes the information more engaging and memorable, increasing the likelihood that viewers will retain and apply the knowledge gained.
How long should your Platform How To Video be?
A thoughtfully planned Platform How To Video is a valuable asset for your business, but its length should be carefully considered. The ideal length depends on the complexity of the topic and the intended audience.
The goal is to create videos that are concise and informative, providing the necessary information without overwhelming viewers. This approach ensures that viewers stay engaged and retain the information, maximizing the effectiveness of your videos.
Pre-Production Considerations
What is the primary goal of the video?
What specific features or functionalities are being covered?
What is the target audience's level of technical expertise?
How much time are viewers likely to have available?
What are the key pain points or challenges that the video addresses?
What are the desired outcomes for viewers after watching the video?
How will the video be distributed and accessed?
How to create Platform How To Videos?
A well-crafted Platform How To Video is a powerful tool for engaging your audience and driving results. The creation process involves careful planning, execution, and optimization.
Key to Effectiveness
The key to creating effective Platform How To Videos is to focus on clarity, conciseness, and engagement. This approach ensures that viewers can easily understand the information, retain the knowledge, and apply it to their own use of the platform.
Pre-Production
Define the video's purpose and target audience.
Outline the key topics and features to be covered.
Develop a clear and concise script.
Gather necessary visuals, screen recordings, and assets.
Choose the appropriate video style and format.
Production
Record high-quality audio and video.
Use engaging visuals and animations.
Incorporate clear calls to action.
Edit the video for clarity and flow.
Add captions and transcripts for accessibility.
B2B Platform Videos: Show, Don't Tell
Creating a compelling Platform How To Video for B2B viewers requires a sharp focus on delivering tangible value that resonates with their business needs.
Highlight Efficiency and Productivity Gains: Showcase how your platform streamlines workflows. For example, demonstrate how automated integrations eliminate manual data entry, freeing up valuable time for more strategic tasks. Illustrate how collaborative task boards within the platform can centralize project management, leading to improved team efficiency and faster project completion.
Address Pain Points with Solutions: Directly address the specific frustrations your B2B audience faces. If your audience struggles with data silos, show how your platform integrates different systems, providing a unified view of critical information. If reporting is a pain point, demonstrate how your platform's intuitive dashboards simplify data analysis and provide actionable insights.
Quantify Value with Data and Metrics: Instead of general claims, back up your platform's impact with concrete evidence. Showcase data that demonstrates a reduction in project completion time after implementing your platform. Highlight case studies where businesses have achieved significant cost savings by automating tasks through your platform.
By focusing on these elements, your Platform How To Video will resonate with B2B decision-makers, clearly conveying the Value Proposition of your platform in a concise and compelling manner.
Onboarding Made Easy: Video Power
Platform How To Videos can revolutionize customer onboarding, making it smoother, more efficient, and ultimately, reducing the need for support intervention.
Empowering Self-Service with Visual Guidance:
Videos offer a dynamic way to guide users through your platform's features. Imagine a video demonstrating the initial account setup process, walking users through each step with clear visuals and concise instructions. This visual approach enhances comprehension and empowers customers to troubleshoot independently.
Create a consistent onboarding experience for all users by providing a centralized library of Platform How To Videos. This ensures everyone receives the same information, reducing confusion and the need for repetitive support inquiries. For instance, a video library could include tutorials on navigating the user interface, accessing key features, and understanding platform terminology.
Boosting User Confidence and Adoption:
When users feel confident in their ability to use a platform, they are more likely to fully adopt it. Platform How To Videos play a crucial role in building this confidence. For example, a video demonstrating how to use a key feature that often generates support tickets can empower users to resolve issues independently, boosting their confidence and reducing their reliance on support.
By proactively addressing potential roadblocks and providing readily accessible guidance, you can significantly reduce support ticket volume, freeing up your team to focus on more complex issues.
Platform Video Strategies for User Success
Platform How To Videos offer remarkable versatility, allowing you to tailor content to address a wide spectrum of customer needs and learning preferences.
Concise Product Tours: Provide a high-level overview of your platform's core features and benefits. These videos are ideal for capturing attention and generating initial interest. Imagine a video showcasing the user interface, highlighting key navigation elements, and briefly explaining the platform's core functionalities.
In-Depth Feature Deep Dives: Focus on specific functionalities, providing detailed instructions and showcasing advanced use cases. These videos cater to users seeking to maximize their utilization of the platform. For example, a video could delve into the platform's reporting dashboard, explaining how to create custom reports, analyze data, and generate actionable insights.
Troubleshooting and FAQ Guides: Address common challenges and questions users encounter. These videos serve as a valuable self-service resource, minimizing frustration and support requests. Consider a video that addresses a common login issue or explains how to reset a password.
By offering a diverse library of Platform How To Videos, you can cater to the unique needs of your audience, providing them with the information they need, when they need it.
Target Audience Connection: The Key to Effective Product Launch Videos
Before diving into production, invest time in understanding your target audience. Consider their demographics, industry, challenges, and goals. This research will inform your content strategy and ensure relevance. For example, a video targeting marketing professionals might focus on features related to social media management, while a video for sales teams might highlight CRM integrations.
Tailoring Language and Tone:
Speak directly to your audience using language they understand and a tone that resonates with them. Avoid technical jargon and adopt a conversational, approachable style. For instance, a video for a technical audience might use more technical terminology than one for a non-technical audience.
Prioritizing Visual Storytelling:
Humans are visual learners. Incorporate high-quality visuals, animations, and screen recordings to make your videos engaging, informative, and easy to follow. Use visuals to illustrate key concepts, demonstrate platform functionalities, and highlight benefits.
By aligning your video's content, style, and tone with your target audience's preferences, you can create a more impactful and memorable learning experience.
Platform Videos: Fueling Sales and Leads
Platform How To Videos can be a powerful asset in your sales and marketing arsenal, effectively showcasing your platform's value proposition and converting prospects into loyal customers.
Capturing Attention and Demonstrating Value:
In today's fast-paced digital landscape, capturing attention is paramount. Platform How To Videos provide an engaging medium to showcase your platform's capabilities, highlighting its ability to solve real-world problems. For example, a video could demonstrate how your platform helps businesses automate their marketing campaigns, saving them time and increasing efficiency.
Nurturing Leads Through the Sales Funnel:
Integrate Platform How To Videos into your lead nurturing campaigns, providing valuable content that guides prospects through the decision-making process. Consider sending a series of videos that introduce different aspects of your platform, highlighting its benefits and addressing common concerns.
Driving Conversions with Compelling Calls to Action:
Conclude your videos with clear and compelling calls to action, encouraging viewers to take the next step. For example, you could encourage viewers to sign up for a free trial, request a demo, or download a white paper.
By strategically incorporating Platform How To Videos into your sales and marketing efforts, you can effectively generate leads, nurture prospects, and ultimately, drive conversions.
Turn Users into Advocates with How-To Videos
Platform How To Videos can be a valuable tool for fostering Customer Engagement and loyalty, transforming passive users into active advocates for your platform.
Delivering Ongoing Value and Support: Regularly publish new Platform How To Videos that address emerging trends, advanced features, and customer-requested topics. This demonstrates your commitment to providing ongoing value and support. For example, you could create a series of videos showcasing new features released in your platform's latest update.
Creating a Sense of Community: Encourage interaction and knowledge sharing by creating a dedicated space for users to discuss your platform. This could be a forum, a social media group, or a dedicated section on your website. Use videos to spark discussions, answer questions, and share tips and best practices.
Gathering Feedback and Insights: Use Platform How To Videos as an opportunity to gather valuable feedback from your customers. Encourage viewers to leave comments, ask questions, and share their experiences. This feedback can help you improve your platform and create even more valuable content in the future.
By actively engaging with your customers through Platform How To Videos, you can foster a sense of community, build stronger relationships, and increase customer lifetime value.
Measure Your Video Launch Success
Track metrics such as video views, watch time, and engagement rate (likes, comments, shares) to gauge audience interest and content effectiveness.
High view counts and watch times indicate that your videos are resonating with your audience, while engagement metrics like comments and shares show that viewers are actively interacting with your content.
Analyzing Conversion Data:
Measure the impact of your videos on conversions by tracking click-through rates on calls to action and monitoring website traffic from video referrals.
If you see a high click-through rate on a call to action at the end of your video, it indicates that your video is effectively driving viewers to take the desired action.
Assessing Customer Support Impact:
Monitor support ticket volume and customer feedback related to topics covered in your videos.
A decrease in support requests indicates improved customer understanding and self-sufficiency. For example, if you create a video addressing a common login issue and see a subsequent decrease in support tickets related to login problems, it suggests that your video is effectively helping customers resolve the issue on their own.
By regularly analyzing these metrics, you can gain valuable insights into the performance of your Platform How To Videos, identify areas for improvement, and optimize your content strategy for maximum impact.
Solve Customer Problems with How-To Videos
Platform How To Videos can be a powerful tool for proactively addressing customer pain points, providing solutions, and Building Trust with your audience.
Identifying and Understanding Pain Points:
Conduct thorough research to identify the most common challenges and frustrations your customers face when using your platform.
Analyze support tickets, customer feedback, and industry forums to gain insights.
For example, if you notice a recurring theme of users struggling to understand a particular feature, you can create a video specifically addressing that feature.
Providing Clear and Concise Solutions:
Once you've identified the pain points, create Platform How To Videos that offer clear, concise, and actionable solutions.
Use screen recordings, step-by-step instructions, and visual aids to make the information easy to understand and follow.
For instance, if users are having trouble navigating the platform's settings menu, you can create a video that walks them through the menu step-by-step, highlighting key options and explaining their functions.
Empowering Customers with Self-Service:
By providing readily accessible solutions through Platform How To Videos, you empower customers to troubleshoot issues independently, reducing their reliance on support and increasing their satisfaction.
This not only saves your support team time but also fosters a sense of independence and confidence among your users.
By proactively addressing customer pain points, you demonstrate your commitment to their success and Build Trust in your brand.
Transforming How-To Videos into Stories
Grab attention within the first few seconds with a compelling hook that piques curiosity and establishes the relevance of your video. For example, you could start with a question that resonates with your target audience's pain points, such as Are you tired of spending hours managing your social media accounts?
Creating a Relatable Narrative:
Introduce a relatable protagonist facing a common challenge that your platform can solve. This creates an Emotional Connection and draws viewers into the story. For instance, you could introduce a small business owner who is struggling to keep up with their social media marketing efforts.
Building Tension and Resolution:
Highlight the frustrations and obstacles the protagonist encounters, building tension and anticipation for the solution. Then, showcase how your platform provides the answer, resolving the conflict and delivering a satisfying conclusion. For example, you could show the business owner struggling to create engaging content, schedule posts, and track their results. Then, demonstrate how your platform simplifies these tasks, allowing them to achieve their social media goals.
By incorporating Storytelling elements into your Platform How To Videos, you can create a more engaging and memorable learning experience for your audience.
Boosting B2B Platform Adoption Through Video
Showcase Integration Capabilities: B2B platforms often need to integrate with existing systems. Demonstrate how your platform seamlessly connects with popular CRM, marketing automation, or other relevant tools. This highlights its adaptability and potential to enhance existing workflows.
Emphasize Security and Compliance: Data security and compliance are paramount for B2B businesses. Address these concerns directly in your videos. Showcase features like data encryption, access controls, and compliance certifications to build trust and demonstrate your commitment to protecting sensitive information.
Highlight Scalability and Customization: B2B needs evolve. Showcase how your platform can scale to accommodate growth and be customized to meet specific business requirements. Demonstrate features like flexible user roles, customizable dashboards, and API access that allow businesses to tailor the platform to their unique needs.
Case Study: LinkedIn's "LinkedIn Live" Feature
Objective: Foster user collaboration and networking through live video content.
Strategy: LinkedIn launched the LinkedIn Live feature, allowing users to host live video streams and engage with their network in real-time. The feature encouraged users to share their expertise, participate in discussions, and connect with others in their industry.
Results:
Increased user interaction: LinkedIn Live sessions saw a significant increase in user engagement, with viewers actively participating in Q&A sessions and discussions.
Enhanced Professional Networking: The feature facilitated meaningful connections and collaborations among professionals in various industries.
Improved content visibility: Live video content received higher visibility and reach compared to traditional posts, boosting user engagement and brand awareness.
Key Takeaways:
Provide tools for live interaction: Enable users to host live video streams and engage with their audience in real-time.
Encourage knowledge sharing: Promote the use of live video for sharing expertise, insights, and industry updates.
Facilitate networking opportunities: Create a platform for users to connect, collaborate, and build relationships.
Case Study: Spotify's "Wrapped" Campaign
Objective
Increase user engagement and drive adoption of Spotify's premium subscription service.
Strategy
Spotify launched its annual Wrapped campaign, a personalized music experience that showcases users' top artists, songs, and listening habits. The campaign included a dedicated website, social media sharing features, and a video component.
Execution
Spotify created a series of short, engaging videos that highlighted the key features of Wrapped, including personalized playlists, year-end summaries, and the ability to share listening data with friends. These videos were distributed across Spotify's social media channels, as well as through email marketing and in-app notifications.
Results
The Wrapped campaign was a resounding success, driving significant user engagement and adoption of Spotify's premium service.
Increased user engagement: The campaign generated over 90 million Wrapped playlists created by users.
Boosted app downloads: Spotify saw a 20% increase in app downloads during the campaign period.
Spotify's Wrapped campaign demonstrates the power of personalized video content to drive user engagement and adoption. By creating a unique and engaging experience that resonated with users, Spotify was able to achieve significant results.
Case Study: Airbnb's "Live Anywhere" Campaign
Objective: Inspire travel and drive bookings on the Airbnb platform.
Strategy: Airbnb launched its Live Anywhere campaign, which encouraged users to explore the world and experience different cultures through the platform. The campaign featured a series of user-generated videos showcasing unique Airbnb Experiences around the globe.
Execution: Airbnb partnered with a diverse group of creators to produce short, engaging videos that highlighted the unique aspects of Airbnb listings and destinations. These videos were shared across Airbnb's social media channels, as well as through email marketing and in-app notifications.
Results: The Live Anywhere campaign was successful in driving user engagement and bookings on the Airbnb platform.
Increased user engagement: The campaign generated millions of views across social media platforms.
Boosted bookings: Airbnb saw a significant increase in bookings during the campaign period, particularly for unique and off-the-beaten-path destinations.
Enhanced brand awareness: The campaign helped to reinforce Airbnb's brand as a platform for authentic travel experiences.
Key Takeaways: Airbnb's Live Anywhere campaign demonstrates the power of user-generated video content to inspire travel and drive bookings. By leveraging the creativity and authenticity of its users, Airbnb was able to create a compelling campaign that resonated with its target audience.
How platform how to video examples are curated?
We dove deep into platform how to videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform how to videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Practical Application Examining the clarity and ease of implementation of the instructions provided. 7.Problem-Solution Fit Determining how effectively the video addresses a specific platform-related problem or task. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform how to videos 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
