Boosting user engagement and driving platform adoption are top priorities for any founder or marketer. You've poured your heart and soul into building an intuitive, feature-rich platform, but getting users to fully embrace it requires more than just a great product. It demands effective communication and guidance.
From showcasing real-world use cases to addressing common pain points, how-to videos provide invaluable support that fosters user confidence and drives adoption. So, let's dive in.
1. AlayaCare
AlayaCare is a home-based care agency software that helps care agencies operate efficiently. The video is designed to showcase the automation features available within the AlayaCare platform, highlighting the time saving benefits of adopting automation for home-based care agencies.
Video Design - The video is a Platform How To Video that incorporates a clean and modern design. The video uses bold color combinations that are visually appealing and help to engage viewers. The animated icons and graphics are clean and easy to understand, clearly illustrating the features of AlayaCare's automation platform.
The visual style of the video effectively communicates the benefits of using AlayaCare, showing how the automated features simplify repetitive tasks and save time. The video's tone is professional yet approachable, inviting viewers to explore the automation capabilities and how they can be implemented in their home-based care agency. The design of the video promotes the benefits of automation, showing viewers the ease of use and the efficiency gains that can be achieved through automation.
2. Upwork
Upwork is a remote talent platform that connects companies with tech talent from around the world. This video is designed to showcase the benefits of using Upwork to build and scale tech teams.
Video Design - The video utilizes simple line art graphics and a minimalist design style. The graphics are clean, modern, and represent abstract concepts related to tech, such as code, infrastructure, and cloud services. The blue and orange color scheme is consistent throughout the video, making it a good Platform How To Video.
The minimalist design style of the video clearly communicates Upwork's Value Proposition to viewers. By focusing on the essential elements of the platform, the video effectively conveys the ease of use and the focus on building great software. The video's tone is optimistic and empowering, showcasing Upwork as a solution for tech teams looking to achieve their goals.
3. NETGEAR
NETGEAR Insight is a network management solution that helps small businesses easily install and maintain network devices. This video is designed to showcase the simplicity of NETGEAR Insight and to encourage viewers to try it out.
Video Design - This Software Product Video uses a simple and straightforward animated style. The use of cartoon characters and bright colors creates an engaging and approachable feel. The visual design is clean and modern, and the animation is smooth and fluid. The video uses a simple color palette, with bright colors that are easy on the eyes. The graphics are high-quality and the animation is well-done. The simple yet engaging design of the animation helps viewers understand how easily they can manage their network.
The video uses simple yet effective visuals to communicate the value of NETGEAR Insight. The visuals highlight the key features of the product and demonstrate how easy it is to use. The use of animated characters and bright colors helps to make the video engaging and approachable. The video ends with a call to action, encouraging viewers to try NETGEAR Insight. The video has a friendly and informative tone, making it easy for viewers to understand the benefits of using NETGEAR Insight.
4. Ciox
Ciox Cross Checkâ„¢ is an artificial intelligence solution that uses natural language processing for second level risk adjustment coding review. The video is designed to showcase how Ciox Cross Checkâ„¢ can improve efficiency and accuracy in coding review.
Video Design - The video uses a clean and minimalist design style, common in technology-based videos. Flat vector illustrations of a worker and a computer screen are used to create a visual representation of the manual process. The use of simple graphics and a clear color scheme enhances the visual appeal. A visual aid is used to display a chart, which highlights the decrease in value with increased manual review time. The video uses color to highlight various elements that the worker is looking at while manually reviewing the data. This makes it a good Motion Graphics Product Video.
The video uses a calm and informative tone, emphasizing the challenges of manual coding review. The use of visuals and a concise narrative effectively conveys the benefits of using Ciox Cross Checkâ„¢ for improved accuracy and efficiency. The video emphasizes the pain points of manual coding review and how Ciox Cross Checkâ„¢ can address these challenges. The visual style of the video communicates the objective of the video by demonstrating how Ciox Cross Checkâ„¢ can help automate a tedious and error-prone process.
5. AvePoint
AvePoint is a solution vendor that provides a complete range of Microsoft 365 solutions, helping companies with their digital transformation. The video is designed to introduce AvePoint to a larger audience, highlight its benefits, and showcase the problems it solves for its customers.
Video Design - AvePoint utilizes a Platform How To Video style. The video presents a simple but effective visual metaphor, depicting a group of people attempting to climb a mountain as a visual representation of the challenges companies face with information management. The simplicity of the style, along with the graphic design, makes the video easily digestible. The use of minimalist cartoon illustrations, paired with the vibrant color palette and bold text, helps to create a visually engaging experience, effectively capturing the attention of the viewer.
The visual style and simple, straightforward language of the video convey its message clearly, highlighting the key challenges faced by companies in a relatable manner. By illustrating the complexities of information management in a lighthearted and engaging way, the video establishes a connection with its viewers while emphasizing AvePoint's solutions as the ideal path to achieving smooth collaboration and efficient information sharing.
6. State Street
State Street is a custodian of assets and this video is designed to showcase how they help asset managers around the world.
Video Design - The video uses a clean and modern aesthetic with a light blue background. Circles are used to depict various keywords, which are central to the video. The circles flow into each other to represent the interconnected nature of State Street's services. This is a good example of an Explainer Product Video.
This video style helps viewers understand the core message of the video, which is that State Street can help them achieve their goals. The video uses simple yet impactful graphics to convey information in an engaging and easy to understand manner.
7. Confiz
Confiz is a customer driven marketing solution. The video is designed to promote the capabilities of Confiz and its ability to create memorable buying experiences for customers.
Video Design - The video uses a simple, clean design style. Graphics are bright and colorful, and characters are animated in a friendly, approachable style. This makes the video visually appealing, and it helps convey the message that Confiz is a user-friendly and engaging platform. The video features a Platform How To Video style that is visually engaging, and it effectively highlights the key features of Confiz.
The design style of the video effectively communicates the message that Confiz is a solution for helping companies create personalized experiences. This is conveyed through the use of animated characters that represent customers. The video's upbeat tone makes the solution look appealing to companies that want to improve the overall customer experience. The use of simple animations and illustrations, makes the video accessible for a wide audience, and further enhances the positive and approachable tone. The use of illustrations, instead of real footage further enhances the feeling of ease and accessibility, making the video approachable for a wide range of audience, and appealing to businesses that are looking for innovative solutions to connect with their customers in a meaningful way.
8. Apogee
Apogee provides a digital mailroom service that converts physical mail into electronic documents, allowing users to access post from anywhere. The video is designed to introduce this innovative service and highlight its benefits for businesses.
Video Design - This Informative Product Video utilizes a minimalist, bright color scheme with a focus on clean lines. The flat design style of the graphics complements the overall clean look, creating a professional and engaging experience. The use of bright yellow and blue contrasting colors helps to draw attention to the key information. Illustrations are clear and easy to understand, with simple animations to illustrate the workflow.
The video's visual style effectively conveys the benefits of Apogee's digital mailroom service. The bright color scheme and minimalist graphics create a positive and trustworthy tone, while the illustrations and animations clearly explain the workflow and highlight the ease of use of the service. This reinforces the message that the digital mailroom is a secure, efficient, and convenient way to manage incoming mail. The video concludes with a call to action, encouraging viewers to learn more about the service on the Apogee website.
9. OpenText
OpenText helps businesses manage data and documents effectively. This video is designed to highlight how OpenText Output Transformation Server can streamline document processes.
Video Design - The video features a clean, minimalistic design with a vibrant blue color palette. Animated icons and illustrations represent data transformation and storage. This approach keeps the video simple and easy to understand, making it an effective Software Product Video.
The video uses straightforward animations and a clear narrative to guide viewers through the capabilities of the OpenText Output Transformation Server. The use of icons and illustrations helps to simplify complex concepts, making the video engaging and accessible to a broad audience. This straightforward approach effectively conveys the benefits of using OpenText Output Transformation Server, highlighting its ability to accelerate document transformation, enhance accessibility, and simplify storage management.
10. PointClickCare
PointClickCare Harmony helps case managers at acute-care facilities make the best decisions for their patients by providing them with real-time access to network data.
Video Design - The video style is clean and simple, using flat design elements and bright colors to represent the idea of harmony. The video uses minimal animation, with a focus on the graphics and text. This style is very typical of Corporate Product Video and delivers the message efficiently.
The visual style of the video effectively communicates the objective of the video. The clean and simple design ensures that the viewer is focused on the message of the video: that PointClickCare Harmony provides a smooth, transparent, and seamless transition of data between acute and post-acute care facilities, resulting in a better patient experience. The bright colors and simple animations create a friendly and optimistic tone.
11. ProdPad
ProdPad is a product management platform that enables product teams to prioritize, organize and track ideas. The video is designed to show how ProdPad integrates with development tools, like Jira, to streamline collaboration between product and development teams.
Video Design - This video uses a bright, minimalist style with engaging characters that depict the functionality of the software and the seamless integration of ProdPad. The use of flat, simple design makes the video easy to follow and understand. The characters, and overall design are an important part of making this a good Platform How To Video.
The video visual style effectively communicates the video's objective of showcasing the ease of integration with development tools. The use of bright colors and simple animation emphasizes the visual experience and aligns with the software's user interface. The video's cheerful and informative tone emphasizes the value of streamlined communication. The video highlights how ProdPad can enable product teams to stay in control of their product development cycle.
12. 1Password
1Password is a company focused on building secure password management solutions that prioritize digital security and ease of use. The video is designed to introduce the latest iteration, 1Password 8 for Mac.
Video Design - The video design for 1Password 8 for Mac is a good example of a Launch Product Video, using an animated style that is both modern and visually appealing. The use of neon-like lines, shapes, and graphics that evoke a sense of digital technology and speed, creates a dynamic and eye-catching presentation.
The blue and purple color scheme aligns with 1Password's brand, evoking a sense of trust and security. The visual design effectively highlights the software's key features, such as its integration with Apple's macOS system. The graphic design and animation are expertly crafted, making the video engaging and informative for the intended audience of tech-savvy users. The overall tone of the video is modern, sophisticated, and confident.
13. Chainlink
Chainlink securely brings high-quality, real-world data to blockchains. This video is designed to introduce the world to the concept of blockchain oracles and how Chainlink's decentralized network helps to secure and facilitate agreements.
Video Design -
This video is an excellent example of a Startup Product Video. The video utilizes a minimalist, modern design with a focus on clean graphics, abstract elements, and blue and white color palettes. The graphics are sharp and well-defined, emphasizing the technological aspect of Chainlink. The animation is simple, but effective, highlighting the key features of the product.
The visual style of the video is designed to draw viewers in, leaving them with a clear understanding of how Chainlink works. The video focuses on the simplicity of Chainlink's technology and the complex process of securing agreements. The video minimalist, modern design communicates a sense of trust, security, and dependability, reflecting the core values of Chainlink.
14. Redis
Redis is a real-time database for the cloud, helping developers build scalable applications. This video is designed to introduce the benefits of using Redis Enterprise Cloud.
Video Design - The video opens with a vibrant animated city scape, emphasizing the cloud-based nature of Redis Enterprise Cloud. As the video progresses, the animation seamlessly transitions to represent the various capabilities of the product, including global replication, data access, and scalable data storage. The use of simplified iconography and vibrant color palettes makes this an engaging Platform How To Video.
The video is designed to visually appeal to developers and companies looking for an enterprise-grade solution. It does so by highlighting the ease of use and the benefits of using Redis Enterprise Cloud. The tone of the video is confident and optimistic, which aligns with the message that Redis Enterprise Cloud is the best solution for scaling your business.
15. Kion
Kion is a cloud enablement solution that helps organizations manage and govern cloud activities. The video is designed to introduce the company and highlight its cloud enablement solution.
Video Design - The video uses a simple and modern design style that aligns with Kion's brand. It features a clean white background with minimal color accents. The use of graphic icons and animated elements emphasizes the core features of the solution. Kion's logo prominently features a stylized cloud shape that aligns with the company's cloud-focused nature. This reinforces the brand identity and product offering. The video effectively balances visual appeal with the conveyance of key information, making it a strong Platform How To Video.
The visual design of the video effectively communicates the benefits of using Kion. The minimalist color scheme and clear imagery ensure the information is easily digestible. The overall tone of the video is professional and reassuring, suggesting that Kion provides a robust and reliable solution to complex cloud challenges. The use of simple geometric shapes and patterns creates a sense of order and structure, conveying the idea that Kion helps organizations streamline their cloud operations.
16. PanMon
PanMon is a pantograph condition monitoring system from Ricardo. This video is designed to inform the viewer about the need for real-time monitoring of pantographs to prevent damage to the overhead wires.
Video Design - The video utilizes 3D animation to showcase the pantograph, overhead wires, and train movements. The animation highlights the potential for damage and the importance of condition monitoring. The video is well-designed with clear graphics, making it a great Platform How To Video.
The use of 3D animation effectively communicates the benefits of PanMon. The video portrays a train moving along a track, showcasing the pantograph interacting with the overhead wires. The visual design focuses on the pantograph, highlighting the potential risks of wear and tear. The animated train movements depict the impact of pantograph malfunction on the overall train network. The animation is simple, clean and conveys a professional and informative tone. The visual style effectively highlights the value of PanMon, promoting its use by infrastructure managers and operators for preventative action.
17. Diligent
Diligent is a company that provides solutions for organizations to meet their sustainability and ESG goals. This video is designed to introduce viewers to Diligent's product offerings, specifically focusing on their ESG reporting capabilities.
Video Design - The video is minimalist in its design, featuring a white background and red-toned geometric shapes, creating a clean and modern aesthetic that aligns well with the sophisticated and professional nature of Diligent's brand. The video utilizes simple transitions and animation, creating a clear and concise presentation of the brand's key messages. The video is a great example of a Walkthrough Product Video as it clearly showcases the functionality of the product through a clear and straightforward animation of the solution's features.
The overall design of the video serves to communicate the video's message of achieving sustainability and ESG goals in a way that is both informative and engaging. The use of red, a color associated with passion and action, reinforces the message that action is needed to address sustainability concerns. The video's concise narrative, paired with the minimalistic design and straightforward animations, provides viewers with a clear understanding of the product and its capabilities. The video is professional yet approachable, reflecting the commitment of Diligent to helping businesses embrace sustainability practices.
18. Siemens
Siemens is a company that creates automation solutions for companies. The goal of this video is to show how Siemens's Distributed Control Systems and PLCs can help businesses save time and simplify their operations.
Video Design - This is a good example of a "Platform How To Video", which uses a simplistic design style. This style includes graphics, bright color tones and a narrative to explain a process. The visual elements include a person in a work environment. The graphics are simple but clear. The video uses a series of screens and simple animations to highlight the different features of Siemens's DCS systems.
The visual style of the video effectively communicates the objective of the video by focusing on the benefits of using Siemens's DCS. The animation style of the video is positive and upbeat. The video is designed to make the viewer feel as though Siemens's DCS is a powerful tool that can make their jobs easier.
19. Trends
Trends is a new feature that enables you to zoom out from individual user insights to gain a broader understanding of your website. The video is designed to illustrate how Trends can help businesses to understand user behavior and discover opportunities and problems.
Video Design - The video starts with a stylized space scene featuring a satellite orbiting a planet. The satellite is labeled Hotjar. This visual is used to illustrate the concept of zooming in on user actions and providing individual insights. The video then transitions to a graphic of an apartment building with windows, each representing a user interaction with the product. The user interfaces are shown within the windows, and user emotions are displayed in the windows to visualize user experience. The video then shifts to showcase charts and graphs, representing the comprehensive view provided by Trends. This animation style of moving between different visuals with an abstract and simple style makes this a good Platform How To Video.
The visual style of the video effectively communicates its objective. The simple graphics, animation, and color scheme give the video a modern, professional, and engaging feel. The use of abstract visuals paired with a clear and concise narrative helps to explain the benefits of Trends in a clear and easily understandable way.
20. StayWell
StayWell is a health empowerment company that utilizes the science of behavior change to help people live healthier lives. This video is designed to showcase how StayWell solutions can help reduce workplace stress, a common challenge faced by healthcare professionals.
Video Design - StayWell Company Product Video leverages bold colors and a simplified, illustrative visual design. This video style uses contrasting colors for the background and the text, making it easily readable. The graphic style is minimalistic and utilizes illustrations to convey the message effectively. There are no live actions used in this video.
The visual design of the video effectively communicates the video goal of highlighting StayWell solutions, designed to reduce workplace stress for healthcare professionals. The use of illustrations and bright colors creates a visually engaging experience that is easy to understand. The straightforward narrative and minimalist design style reinforce the message about StayWell solutions that illuminate the path to better health. The video tone is positive and upbeat, highlighting how StayWell solutions can help healthcare professionals reduce stress and improve overall well-being.
21. AWS
This video is designed to introduce viewers to the Vaisala measurement instruments. It showcases how these instruments play a vital role in various industrial processes and facilities, ensuring energy efficiency, safety, and product quality.
Video Design - Vaisala's video is a Product For Website Sample video. It features a clean and modern visual style that is enhanced by the use of bright, clear colors. The product is showcased in a variety of real-world applications and settings, ranging from a factory setting with high tech industrial equipment to a greenhouse. The video uses animation and computer generated imagery to bring the industrial process alive. The visuals are crisp and high quality, providing viewers with a clear understanding of how the product is used in different settings.
Vaisala's video successfully communicates its message by using a straightforward narrative and clear visuals. The video emphasizes the value of the product by highlighting its benefits, like high quality, and the positive impact it has on various aspects of industrial processes. The video adopts a positive and confident tone, communicating the value of the brand's products to viewers. The overall visual style and narrative of the video create an engaging and informative experience for viewers, encouraging them to learn more about Vaisala's measurement instruments.
22. Deloitte
This video is designed to highlight Deloitte's BankingSuite solution, which is a software platform designed to help banks with digital transformation. The video aims to convince banks that they need to evolve to keep up with the changing industry landscape, emphasizing competition, customer expectations, and regulatory disruption.
Video Design - The video is designed with a clean and modern visual style that is visually engaging and appeals to a professional audience. It uses impactful graphics with a bold font that features a consistent visual theme with a vibrant color palette of green, blue, and yellow. The animation style incorporates the gradual appearance of words and text, drawing attention to each message. This approach is effective in conveying the core message, "Banking is evolving, are you?" The "Onboarding Product Video" uses a minimalist approach to showcase each key feature of the product, making it easy for viewers to understand the value proposition.
The video's visual style effectively reinforces its key messages about the importance of digital transformation in banking. By using minimalist, modern animations, the video creates a sense of forward momentum and emphasizes the need for banks to evolve to meet the changing demands of their customers. The clean and modern design conveys the professional, innovative nature of Deloitte's BankingSuite solution, making it clear that the solution offers a powerful way to stay ahead of the competition. The video's tone is both informative and engaging, making it easy for viewers to understand the benefits of BankingSuite. The use of text animation creates a sense of urgency, prompting viewers to consider the need for digital transformation. Overall, the video's visual style is a powerful tool that effectively communicates the value of the solution to the target audience.
23. Olive
Olive is deploying an AI workforce built specifically for healthcare. The video is designed to introduce Olive, an AI workforce that improves healthcare efficiency and affordability, while making it more human-centered.
Video Design - The video starts with purple background with animated icons, showing a quick overview of healthcare administrative processes. Then it focuses on "Olive", the solution for these challenges. The video design features simple, clean graphics, a white logo, and a clean, modern style. This helps create an engaging "Software Product Video" that resonates with the target audience, showcasing how Olive can help healthcare organizations streamline their processes, reduce costs, and improve the quality of care they provide.
The use of clean, minimalist graphics and a calming purple color palette communicates Olive's value proposition in a visually appealing and easy-to-understand way. The tone of the video is optimistic and confident, conveying the message that Olive can solve healthcare's biggest challenges. The visuals effectively draw the viewer's attention to the video's key message, ultimately showcasing Olive's ability to make healthcare more efficient and effective, and ultimately, more human-centered.
24. Google
Google Classroom is a free platform used by schools to manage classes and assignments. This video is designed to introduce the new tool Practice sets, which will be part of Google Classroom and aims to improve the way teachers provide personalized feedback to students.
Video Design - The video uses a simple and minimalist design style with clean lines and bright colors. It uses animated illustrations with a playful and engaging style that is common in Marketing Product Video. The graphics are high quality, and the animation is smooth and fluid. The overall style is friendly and approachable, making it easy for the target audience to understand and connect with the message.
The visual style of the video uses clear and simple illustrations to communicate the benefits of practice sets. The illustrations highlight the key features of the new tool, such as personalized feedback, interactive assignments, and faster grading. The playful tone of the video is communicated through the use of bright colors, simple animations, and an upbeat narrative. The overall style is effective in engaging the viewer and communicating the value of Google's new tool.
25. Amplitude
This video is designed to introduce Amplitude, a product that enables product managers, data analysts, and developers to collaborate on analytics.
Video Design -
Amplitude uses a simple animation style to create a Software Product Video that highlights the benefits of the product. The video is very engaging, relying on bright colors and simple graphics to convey the message. Simple characters are used to illustrate the product's value.
The animated style of the video makes it easy for the viewer to understand the product's benefits, even without any complex technical details. The use of simple graphics and a positive tone helps to create a sense of excitement and possibility. The video conveys the positive impact that Amplitude could have on businesses and their users, by showing how it can be used to improve the customer experience. The overall effect is a video that is both informative and engaging.
26. Paysend
Paysend is a global payment solution that simplifies international payroll payments. The video is designed to highlight the company's ability to make global payouts simple and efficient.
Video Design - This Product Content Sample video uses a combination of clean, simple graphics and vibrant color to engage viewers. The use of line art and animations creates a modern and professional look. The green background and purple text are visually appealing and make the key points of the video stand out.
The video clear visual design and animations successfully showcase the benefits of Paysend Enterprise. The emphasis on global payouts, API integration, and transparent exchange rates clearly communicates the product's value proposition. The energetic tone of the video, reinforced through the use of color, imagery, and sound, is engaging for both individual and business viewers. The video ends with a clear call to action, prompting viewers to "Get started now," which adds to the overall effectiveness of the video.
27. ManageEngine
ManageEngine is a company that offers IT management solutions. This particular video is designed to promote the benefits of these solutions, especially for organizations with a distributed remote workforce.
Video Design - The video showcases an animated cartoon style. It uses a clean, minimalist design with simple graphics and bright, pastel colors. The background is a light color and the characters are drawn in a stylized manner with flat colors and simple details. The overall design style is easy to understand and helps to communicate the product's simplicity. This is a good Promotional Product Video because it uses visuals that are clear and easily understood, and it avoids using unnecessary details. The video utilizes a clean, minimalistic style with simple graphics and bright, pastel colors. The overall design style is easy to understand and helps to communicate the product's simplicity.
The video uses simple visuals that communicate the benefits of ManageEngine's IT management solutions. The video uses a light background with simplified illustrations to portray the challenges of managing a distributed remote workforce. The graphics are clean and easily understood, and they help to communicate the message effectively. The overall tone of the video is positive and reassuring, and it aims to highlight the simplicity and ease of use of the solutions, while addressing a common pain point for businesses today.
28. MRI
MRI believes in the power of a well-connected community. This video is designed to highlight how MRI software can create positive change for both businesses and residents.
Video Design - The video utilizes a Software Product Video approach. It features 3D animated characters within clean, simple, and modern scenes. The style is clean, white, and minimalist. The graphics and animations are smooth and polished. The video portrays a situation that many business owners find themselves in, adding a relatable element to the overall message.
The video's visual style effectively conveys MRI's message. The clean design and clear graphics help create a professional and trustworthy atmosphere, which is essential for a software company. The animations engage viewers and highlight the benefits of using MRI software. This tone effectively communicates the benefits of the product without being overly promotional or aggressive. The video clearly showcases the problem MRI software solves, how it can make life easier, and how it can create a better future for everyone.
29. MEDHOST
MEDHOST is a company that provides IT solutions for healthcare. This video is designed to introduce their new product, YourCare Continuum Suite, to help move healthcare from episodic care to population health management.
Video Design - This Product Launch Product Video showcases a clean and modern style using 3D animated graphics. The video uses bright blue color and white text to create a bold and simple look, which helps to highlight the key information about the product. This design approach makes it a strong product launch video, which is engaging and easily understood.
The video uses a variety of visual elements to illustrate how YourCare Continuum Suite works. The use of simple animations, coupled with clear and concise text helps to communicate the benefits of the product, which is a modern and intuitive platform. The video also highlights the mobile-friendly features of the platform, demonstrating how it can be used by both clinicians and patients. The overall tone of the video is professional and informative, making it suitable for the target audience of healthcare professionals.
30. Hotjar Platform How To Video
Hotjar is a product that offers website analytics. The video is designed to introduce highlights, a new feature that makes it easier to share insights.
Video Design - This Product Video uses a minimal design aesthetic and employs bright colors for emphasis. A simple background with floating icons, highlighting specific areas of the product interface makes the video easy to follow.
The visual style of the video effectively communicates the objective of the video by showcasing the new highlights feature with a simple and clear presentation. The video uses a calm and informative tone, and the visual design helps drive the goal of increasing engagement with the new feature by highlighting its ease of use and benefits.
Key Takeaways
B2B Platform Video Content
Creating a compelling Platform How To Video for B2B viewers requires a sharp focus on delivering tangible value that resonates with their business needs.
Highlight Efficiency and Productivity Gains: Showcase how your platform streamlines workflows. For example, demonstrate how automated integrations eliminate manual data entry, freeing up valuable time for more strategic tasks. Illustrate how collaborative task boards within the platform can centralize project management, leading to improved team efficiency and faster project completion.
Address Pain Points with Solutions: Directly address the specific frustrations your B2B audience faces. If your audience struggles with data silos, show how your platform integrates different systems, providing a unified view of critical information. If reporting is a pain point, demonstrate how your platform's intuitive dashboards simplify data analysis and provide actionable insights.
Quantify Value with Data and Metrics: Instead of general claims, back up your platform's impact with concrete evidence. Showcase data that demonstrates a reduction in project completion time after implementing your platform. Highlight case studies where businesses have achieved significant cost savings by automating tasks through your platform.
By focusing on these elements, your Platform How To Video will resonate with B2B decision-makers, clearly conveying the value proposition of your platform in a concise and compelling manner.
Onboarding & Support Reduction
Platform How To Videos can revolutionize customer onboarding, making it smoother, more efficient, and ultimately, reducing the need for support intervention.
Empowering Self-Service with Visual Guidance: Videos offer a dynamic way to guide users through your platform's features. Imagine a video demonstrating the initial account setup process, walking users through each step with clear visuals and concise instructions. This visual approach enhances comprehension and empowers customers to troubleshoot independently.
Standardizing Onboarding for Consistency: Create a consistent onboarding experience for all users by providing a centralized library of Platform How To Videos. This ensures everyone receives the same information, reducing confusion and the need for repetitive support inquiries. For instance, a video library could include tutorials on navigating the user interface, accessing key features, and understanding platform terminology.
Boosting User Confidence and Adoption: When users feel confident in their ability to use a platform, they are more likely to fully adopt it. Platform How To Videos play a crucial role in building this confidence. For example, a video demonstrating how to use a key feature that often generates support tickets can empower users to resolve issues independently, boosting their confidence and reducing their reliance on support.
By proactively addressing potential roadblocks and providing readily accessible guidance, you can significantly reduce support ticket volume, freeing up your team to focus on more complex issues.
Platform Video Types
Platform How To Videos offer remarkable versatility, allowing you to tailor content to address a wide spectrum of customer needs and learning preferences.
Concise Product Tours: Provide a high-level overview of your platform's core features and benefits. These videos are ideal for capturing attention and generating initial interest. Imagine a video showcasing the user interface, highlighting key navigation elements, and briefly explaining the platform's core functionalities.
In-Depth Feature Deep Dives: Focus on specific functionalities, providing detailed instructions and showcasing advanced use cases. These videos cater to users seeking to maximize their utilization of the platform. For example, a video could delve into the platform's reporting dashboard, explaining how to create custom reports, analyze data, and generate actionable insights.
Troubleshooting and FAQ Guides: Address common challenges and questions users encounter. These videos serve as a valuable self-service resource, minimizing frustration and support requests. Consider a video that addresses a common login issue or explains how to reset a password.
By offering a diverse library of Platform How To Videos, you can cater to the unique needs of your audience, providing them with the information they need, when they need it.
Sales & Lead Generation
Platform How To Videos can be a powerful asset in your sales and marketing arsenal, effectively showcasing your platform's value proposition and converting prospects into loyal customers.
Capturing Attention and Demonstrating Value: In today's fast-paced digital landscape, capturing attention is paramount. Platform How To Videos provide an engaging medium to showcase your platform's capabilities, highlighting its ability to solve real-world problems. For example, a video could demonstrate how your platform helps businesses automate their marketing campaigns, saving them time and increasing efficiency.
Nurturing Leads Through the Sales Funnel: Integrate Platform How To Videos into your lead nurturing campaigns, providing valuable content that guides prospects through the decision-making process. Consider sending a series of videos that introduce different aspects of your platform, highlighting its benefits and addressing common concerns.
Driving Conversions with Compelling Calls to Action: Conclude your videos with clear and compelling calls to action, encouraging viewers to take the next step. For example, you could encourage viewers to sign up for a free trial, request a demo, or download a white paper.
By strategically incorporating Platform How To Videos into your sales and marketing efforts, you can effectively generate leads, nurture prospects, and ultimately, drive conversions.
Target Audience Resonance
Crafting a Platform How To Video that truly resonates with your target audience requires a deep understanding of their needs, preferences, and pain points.
Conducting Thorough Audience Research: Before diving into production, invest time in understanding your target audience. Consider their demographics, industry, challenges, and goals. This research will inform your content strategy and ensure relevance. For example, a video targeting marketing professionals might focus on features related to social media management, while a video for sales teams might highlight CRM integrations.
Tailoring Language and Tone: Speak directly to your audience using language they understand and a tone that resonates with them. Avoid technical jargon and adopt a conversational, approachable style. For instance, a video for a technical audience might use more technical terminology than one for a non-technical audience.
Prioritizing Visual Storytelling: Humans are visual learners. Incorporate high-quality visuals, animations, and screen recordings to make your videos engaging, informative, and easy to follow. Use visuals to illustrate key concepts, demonstrate platform functionalities, and highlight benefits.
By aligning your video's content, style, and tone with your target audience's preferences, you can create a more impactful and memorable learning experience.
Engagement & Retention
Platform How To Videos can be a valuable tool for fostering customer engagement and loyalty, transforming passive users into active advocates for your platform.
Delivering Ongoing Value and Support: Regularly publish new Platform How To Videos that address emerging trends, advanced features, and customer-requested topics. This demonstrates your commitment to providing ongoing value and support. For example, you could create a series of videos showcasing new features released in your platform's latest update.
Creating a Sense of Community: Encourage interaction and knowledge sharing by creating a dedicated space for users to discuss your platform. This could be a forum, a social media group, or a dedicated section on your website. Use videos to spark discussions, answer questions, and share tips and best practices.
Gathering Feedback and Insights: Use Platform How To Videos as an opportunity to gather valuable feedback from your customers. Encourage viewers to leave comments, ask questions, and share their experiences. This feedback can help you improve your platform and create even more valuable content in the future.
By actively engaging with your customers through Platform How To Videos, you can foster a sense of community, build stronger relationships, and increase customer lifetime value.
Video Campaign Success
Measuring the effectiveness of your Platform How To Video campaign is crucial for optimizing your content strategy and maximizing your return on investment.
Monitoring Video Engagement Metrics: Track metrics such as video views, watch time, and engagement rate (likes, comments, shares) to gauge audience interest and content effectiveness. High view counts and watch times indicate that your videos are resonating with your audience, while engagement metrics like comments and shares show that viewers are actively interacting with your content.
Analyzing Conversion Data: Measure the impact of your videos on conversions by tracking click-through rates on calls to action and monitoring website traffic from video referrals. If you see a high click-through rate on a call to action at the end of your video, it indicates that your video is effectively driving viewers to take the desired action.
Assessing Customer Support Impact: Monitor support ticket volume and customer feedback related to topics covered in your videos. A decrease in support requests indicates improved customer understanding and self-sufficiency. For example, if you create a video addressing a common login issue and see a subsequent decrease in support tickets related to login problems, it suggests that your video is effectively helping customers resolve the issue on their own.
By regularly analyzing these metrics, you can gain valuable insights into the performance of your Platform How To Videos, identify areas for improvement, and optimize your content strategy for maximum impact.
Value Proposition Showcase
Platform How To Videos offer a dynamic and engaging medium to effectively communicate the value proposition of your product or service, captivating your audience and compelling them to learn more.
Translating Features into Tangible Benefits: Go beyond simply listing features and showcase how those features translate into tangible benefits for your target audience. For example, instead of just saying your platform has "automation features," demonstrate how those features can save users time and money by automating repetitive tasks like social media posting or email marketing.
Telling a Story with Real-World Examples: People connect with stories. Use case studies, customer testimonials, and real-world examples to illustrate how your platform has helped others succeed. For instance, you could showcase a small business that increased their sales by using your platform's e-commerce features or a marketing team that streamlined their workflow with your project management tools.
Highlighting What Sets You Apart: Clearly articulate what differentiates your platform from the competition. Emphasize your unique selling propositions (USPs) and demonstrate why your solution is the best choice. For example, if your platform offers a unique integration with a popular third-party tool, highlight this integration and explain how it benefits users.
By crafting a compelling narrative that resonates with your target audience, you can effectively communicate the value proposition of your product or service, leaving a lasting impression that drives action.
Pain Point Solutions
Platform How To Videos can be a powerful tool for proactively addressing customer pain points, providing solutions, and building trust with your audience.
Identifying and Understanding Pain Points: Conduct thorough research to identify the most common challenges and frustrations your customers face when using your platform. Analyze support tickets, customer feedback, and industry forums to gain insights. For example, if you notice a recurring theme of users struggling to understand a particular feature, you can create a video specifically addressing that feature.
Providing Clear and Concise Solutions: Once you've identified the pain points, create Platform How To Videos that offer clear, concise, and actionable solutions. Use screen recordings, step-by-step instructions, and visual aids to make the information easy to understand and follow. For instance, if users are having trouble navigating the platform's settings menu, you can create a video that walks them through the menu step-by-step, highlighting key options and explaining their functions.
Empowering Customers with Self-Service: By providing readily accessible solutions through Platform How To Videos, you empower customers to troubleshoot issues independently, reducing their reliance on support and increasing their satisfaction. This not only saves your support team time but also fosters a sense of independence and confidence among your users.
By proactively addressing customer pain points, you demonstrate your commitment to their success and build trust in your brand.
Compelling Video Storyline
A captivating storyline can transform a mundane Platform How To Video into an engaging and memorable experience for your viewers.
Hooking Your Audience from the Start: Grab attention within the first few seconds with a compelling hook that piques curiosity and establishes the relevance of your video. For example, you could start with a question that resonates with your target audience's pain points, such as "Are you tired of spending hours managing your social media accounts?"
Creating a Relatable Narrative: Introduce a relatable protagonist facing a common challenge that your platform can solve. This creates an emotional connection and draws viewers into the story. For instance, you could introduce a small business owner who is struggling to keep up with their social media marketing efforts.
Building Tension and Resolution: Highlight the frustrations and obstacles the protagonist encounters, building tension and anticipation for the solution. Then, showcase how your platform provides the answer, resolving the conflict and delivering a satisfying conclusion. For example, you could show the business owner struggling to create engaging content, schedule posts, and track their results. Then, demonstrate how your platform simplifies these tasks, allowing them to achieve their social media goals.
By incorporating storytelling elements into your Platform How To Videos, you can create a more engaging and memorable learning experience for your audience.
B2B Platform Video Content (Repeat)
While efficiency and problem-solving are crucial, consider these additional elements for B2B Platform How To Videos:
Showcase Integration Capabilities: B2B platforms often need to integrate with existing systems. Demonstrate how your platform seamlessly connects with popular CRM, marketing automation, or other relevant tools. This highlights its adaptability and potential to enhance existing workflows.
Emphasize Security and Compliance: Data security and compliance are paramount for B2B businesses. Address these concerns directly in your videos. Showcase features like data encryption, access controls, and compliance certifications to build trust and demonstrate your commitment to protecting sensitive information.
Highlight Scalability and Customization: B2B needs evolve. Showcase how your platform can scale to accommodate growth and be customized to meet specific business requirements. Demonstrate features like flexible user roles, customizable dashboards, and API access that allow businesses to tailor the platform to their unique needs.
Onboarding & Support Reduction (Repeat)
Beyond basic onboarding, videos can enhance the customer experience and reduce support reliance in these ways:
Personalized Onboarding Paths: Create tailored video sequences based on user roles or specific needs. For example, a sales representative might receive videos focused on CRM integration, while a marketing manager might see videos about campaign management features. This personalized approach ensures users receive the most relevant information.
Interactive Tutorials and Quizzes: Elevate engagement by incorporating interactive elements into your videos. Include clickable hotspots that provide additional information or embed quizzes to reinforce learning and assess user understanding. This active learning approach can improve knowledge retention and reduce the need for follow-up support.
Ongoing Support Resources: Don't limit videos to initial onboarding. Create a library of videos addressing advanced features, troubleshooting common issues, and showcasing best practices. Make this library easily accessible within your platform or through a dedicated knowledge base. This provides ongoing support and empowers users to find answers independently.
Platform Video Types (Repeat)
Beyond the core types, consider these specialized Platform How To Video formats:
Expert Interviews: Feature interviews with industry experts, product developers, or power users to provide insights, tips, and best practices. This adds credibility and can be particularly effective for showcasing advanced features or addressing complex topics.
Animated Explainers: Use animation to simplify complex concepts or illustrate abstract ideas. This can be particularly effective for explaining technical features or showcasing the benefits of your platform in a visually engaging way.
Interactive Tutorials: Create videos that allow users to interact with the platform directly within the video player. This hands-on approach can be highly effective for teaching users how to use specific features or complete complex tasks.
Sales & Lead Generation (Repeat)
Beyond direct lead generation, videos can contribute to sales in these ways:
Building Brand Awareness and Thought Leadership: Create videos that address industry trends, challenges, and best practices. Share these videos on social media, industry websites, and your own blog to position your company as a thought leader and attract potential customers.
Driving Traffic to Webinars and Events: Use videos to promote webinars, product demos, or other events. Include compelling calls to action in your videos encouraging viewers to register for these events, generating qualified leads for your sales team.
Social Proof and Testimonials: Feature customer success stories and testimonials in your videos. Hearing from satisfied customers can be a powerful way to build trust and credibility, influencing potential buyers.
Target Audience Resonance (Repeat)
Beyond language and visuals, consider these audience-centric factors:
Understanding User Personas: Develop detailed user personas that represent your ideal customers. Consider their demographics, job roles, goals, challenges, and preferred learning styles. Use these personas to guide your video content and ensure it addresses the specific needs of your target audience.
Accessibility and Inclusivity: Ensure your videos are accessible to all viewers, including those with disabilities. Provide captions, transcripts, and audio descriptions to make your content accessible to a wider audience.
A/B Testing and Optimization: Experiment with different video formats, styles, and calls to action to see what resonates best with your target audience. Use A/B testing to compare different versions of your videos and track key metrics to identify what drives the best results.
Seamless Customer Journey
Platform How To Videos are instrumental in guiding customers through a smooth and intuitive journey, from their initial encounter with your brand to becoming proficient users. This is achieved by strategically mapping videos to each stage of the customer journey.
Awareness: At this stage, customers are just becoming aware of their need or the problem your platform solves. Videos can introduce the problem and highlight its impact, piquing customer interest. For example, a project management software platform could create a video showcasing the challenges of disorganized teams and lost productivity.
Consideration: Now aware of the solution, customers begin evaluating different options. Videos can showcase your platform's unique features, benefits, and competitive advantages. Consider creating comparison videos or customer testimonial videos to build credibility.
Decision: Customers are close to making a purchase decision. Videos can address any remaining concerns, offer in-depth product demos, and showcase successful use cases. For example, a video could demonstrate how a specific feature solves a common customer pain point.
Action: The customer has made a purchase. Onboarding videos are crucial here, guiding new users through setup, key features, and initial steps. A series of short, focused tutorials can help users quickly get up to speed.
Retention: The goal is to keep customers engaged and satisfied. Videos can provide ongoing support, advanced tips and tricks, and updates on new features. Consider creating a video library or knowledge base to address common questions and challenges.
By aligning video content with each stage, you provide timely and relevant information, enhancing the user experience and fostering customer success.
Multi-Channel Integration
Platform How To Videos should be an integral part of your overall marketing strategy, not isolated elements. Seamless integration across various channels amplifies their reach and impact.
Website and Landing Pages: Embed relevant videos on product pages, landing pages, and blog posts to enhance content and improve conversion rates. For example, a landing page promoting a new feature could include a video demonstrating its functionality and benefits.
Social Media: Share videos on platforms where your target audience is active. Use engaging captions, relevant hashtags, and calls to action to encourage interaction. Consider creating short, attention-grabbing teasers to promote longer videos hosted on your website or YouTube channel.
Email Marketing: Boost email click-through rates and engagement by including links to relevant videos in newsletters, product updates, and onboarding sequences. For example, a welcome email to new users could include a link to a getting started video.
Paid Advertising: Utilize video ads on platforms like YouTube and social media to reach a wider audience and drive targeted traffic to your website. Ensure your video ads are concise, visually appealing, and relevant to the target audience.
By strategically integrating videos across your marketing channels, you create a cohesive and impactful customer experience that drives results, ensuring consistent branding and messaging across all touchpoints.
Brand Awareness & Trust
Platform How To Videos can be powerful tools for establishing your brand as a trusted authority and building lasting relationships with your audience.
Demonstrate Expertise: Create high-quality videos that showcase your deep understanding of your industry, product, and customer needs. For example, a cybersecurity software company could create videos explaining common online threats and demonstrating how their product provides protection.
Provide Value: Focus on delivering content that is genuinely helpful, informative, and actionable. Offer insights, tips, and best practices that empower your audience to succeed. A video tutorial on how to optimize website performance for SEO could attract a wider audience and position your brand as an expert.
Be Transparent and Authentic: Let your brand personality shine through in your videos. Be approachable, relatable, and genuine in your delivery. Consider featuring team members in your videos to humanize your brand and build trust.
Showcase Social Proof: Include customer testimonials and success stories in your videos to demonstrate the positive impact your platform has had on others. Seeing real people benefit from your product can build confidence and encourage potential customers.
By consistently providing valuable content that educates and empowers your audience, you can build brand awareness, establish trust, and position your company as a go-to resource in your industry.
Customer Education & Trends
Platform How To Videos offer an excellent platform for sharing your expertise, educating customers on best practices, and keeping them informed about the latest industry trends.
Go Beyond Basics: Create videos that delve deeper into industry best practices, emerging trends, and advanced strategies. For example, a social media marketing platform could create videos explaining the latest algorithm changes and providing tips for optimizing content for reach and engagement.
Showcase Real-World Examples: Illustrate best practices and industry trends with real-world examples and case studies. This makes the information more relatable and actionable. A video could feature a customer who successfully implemented a new marketing strategy and achieved significant results using your platform.
Different Formats for Different Needs: Utilize various video formats to cater to different learning styles and preferences. Tutorials, webinars, expert interviews, and product demos can all be effective ways to educate customers.
Stay Updated: The digital landscape is constantly evolving. Regularly update your video content to reflect the latest industry trends and best practices. This demonstrates your commitment to providing valuable and relevant information to your customers.
By educating your customers and keeping them informed, you foster a sense of community, build stronger relationships, and position your brand as a valuable resource.
Community & Relationships
Platform How To Videos can be more than just instructional guides; they can be powerful tools for building a thriving community around your platform and fostering deeper customer relationships.
Encourage Interaction: Create videos that spark conversation and encourage viewers to engage with each other and your brand. Ask questions, solicit feedback, and respond to comments. For example, a video demonstrating a new feature could end with a question asking viewers how they plan to use it.
Showcase Customer Success: Feature customer testimonials, case studies, and user-generated content to highlight the positive impact your platform has had on others. A video montage of customers sharing their success stories can inspire and motivate other users.
Host Live Events: Use videos as a springboard for live Q&A sessions, webinars, and other interactive events where customers can connect with each other and your team. A live webinar discussing industry trends and featuring a panel of experts can create a sense of community and provide valuable insights.
Build a Dedicated Space: Consider creating a dedicated online forum or community where users can connect, share tips, ask questions, and provide feedback. Promote this community through your videos and other marketing channels.
By creating a welcoming and engaging online community, you foster a sense of belonging, build stronger customer relationships, and turn passive users into active advocates for your brand.
Video SEO Optimization
Optimizing your Platform How To Videos for search engines is crucial for ensuring your target audience can easily find your content.
Keyword Research: Identify relevant keywords and phrases your target audience uses to search for information related to your platform and industry. Tools like Google Keyword Planner can help you discover popular search terms.
Optimize Titles and Descriptions: Use targeted keywords in your video titles and descriptions to help search engines understand the content and rank them accordingly. For example, a video about using a specific feature of your platform could include the feature name and relevant keywords in the title and description.
Engaging Thumbnails: Design eye-catching thumbnails that accurately represent the content and entice viewers to click. A visually appealing thumbnail can significantly improve click-through rates in search results.
Video Transcripts: Create transcripts of your videos and upload them to YouTube and your website. This allows search engines to crawl the text content of your videos, improving their searchability.
Schema Markup: Implement schema markup, a type of structured data, to provide search engines with more information about your videos, such as the title, description, thumbnail URL, and upload date.
By optimizing your videos for search engines, you increase their visibility, reach a wider audience, and drive more traffic to your website.
User-Generated Content
Platform How To Videos can be a catalyst for generating user-generated content (UGC) and sparking social media engagement, amplifying your reach and building a community around your brand.
Launch Contests and Challenges: Encourage viewers to create and share their own Platform How To Videos, showcasing their creativity, expertise, or unique use cases. For example, a design software platform could host a contest where users create and share videos demonstrating their design skills using the platform.
Feature UGC: Highlight and share exceptional UGC on your social media channels, website, and even within your Platform How To Videos. This recognizes and rewards participants while also providing valuable content to your audience.
Ask Engaging Questions: Encourage viewers to share their thoughts, experiences, and tips by asking open-ended questions related to the video's content. For example, a video about a new product feature could ask viewers how they plan to incorporate it into their workflow.
Respond and Interact: Show your audience that you're listening and engaged by promptly responding to comments, questions, and messages. Active participation in the conversation fosters a sense of community and encourages further engagement.
By actively encouraging and showcasing UGC, you create a more authentic and engaging brand experience, build stronger relationships with your audience, and tap into the power of social proof.
Multi-Channel Marketing
Platform How To Videos can be seamlessly integrated into a multi-channel marketing strategy, amplifying your message, reaching a wider audience, and creating a more cohesive customer experience.
Consistent Messaging: Ensure your videos align with your overall brand messaging and visual identity, regardless of where they're published. This creates a consistent brand experience across all touchpoints.
Drive Traffic Between Channels: Use videos to drive traffic to other marketing channels, such as your website, landing pages, social media profiles, and email lists. Include clear calls to action in your videos, directing viewers to the desired destination.
Tailor Content to Each Channel: Optimize your videos for each specific platform, considering the audience, content format, and viewing habits. For example, videos for social media should be short and attention-grabbing, while videos for your website can be longer and more in-depth.
Repurpose Content: Repurpose your video content into different formats for different channels. For example, a long-form video tutorial could be broken down into shorter clips for social media or used to create a blog post.
By strategically integrating videos into your multi-channel marketing strategy, you create a more consistent, engaging, and effective customer experience.
Accessible Video Creation
Creating accessible Platform How To Videos ensures that everyone, regardless of their abilities, can benefit from your content.
Closed Captions: Add closed captions to your videos to make them accessible to viewers who are deaf or hard of hearing. YouTube and other video platforms offer built-in tools for adding captions, or you can use a third-party service.
Transcripts: Provide transcripts of your videos for users who prefer to read the content or who may have difficulty understanding spoken language. Transcripts can be uploaded to YouTube and your website, making them easily accessible to viewers.
Clear and Concise Language: Avoid using jargon, technical terms, or complex sentence structures that may be difficult for some viewers to understand. Use simple, everyday language that is easy to follow.
Sufficient Color Contrast: Use a color palette that provides sufficient contrast between text, graphics, and background colors to make your videos accessible to viewers with visual impairments. WCAG guidelines provide specific recommendations for color contrast ratios.
By incorporating accessibility features into your videos, you create a more inclusive and equitable learning experience for all.
Campaign Impact Measurement
Platform How To Videos can provide valuable data and insights that can be used to measure the effectiveness of your marketing campaigns.
Track Video Views and Engagement: Monitor video views, watch time, and engagement metrics (likes, comments, shares) to gauge audience interest and content performance. YouTube Analytics provides detailed insights into these metrics.
Measure Website Traffic and Conversions: Track website traffic from video referrals and analyze conversion rates to understand how effectively your videos are driving leads and sales. Google Analytics can be used to track these metrics.
Monitor Social Media Engagement: Track social media shares, likes, comments, and mentions related to your videos to assess their reach and impact. Social media analytics tools can provide insights into these metrics.
Gather Customer Feedback: Encourage viewers to provide feedback on your videos through comments, surveys, or polls. This feedback can help you identify areas for improvement and create even more valuable content in the future.
By tracking key metrics and analyzing viewer behavior, you can gain valuable insights into the effectiveness of your videos and optimize your marketing campaigns for maximum impact.
