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30 Platform How To Video Examples To Boost User Engagement And Drive Adoption

Orko Roy
Last updated
Sep. 14, 2025

Amplify user interaction and accelerate product acceptance through the strategic use of video tutorials! This article explores impactful examples of platform how-to videos, demonstrating their effectiveness in simplifying user onboarding. Discover how focused video content significantly shortens the learning curve, transforming new users into confident and skilled platform users.

Video's role in modern marketing:

92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
36% of video marketers believe the sweet spot is one to three minutes.

Users consistently find video tutorials more beneficial than traditional text-based guides. This collection of 30 platform how to video examples showcases how this preference translates into greater platform engagement and enhanced user satisfaction. Witness firsthand how visual learning elevates user experience and drives deeper product adoption.

Platform How To Video Examples

1. Sigga

Duration : 1 minute and 12 seconds

Mobile EAM software benefits are powerfully articulated as Sigga Technologies establishes itself as the leading mobile EAM provider for complex enterprise environments. The video confidently addresses skepticism, substantiating its claims with dynamic data visualizations, a commitment to integrity, and a clear vision for the future of work.

Why It Stands Out:

Quantifying Efficiency: Sigga's Tangible ROI Through Dynamic Data Visuals: Sigga moves beyond abstract promises by showcasing concrete results, including $10.5M in annual savings, over 25% wrench time improvement, and a 79% reduction in MTTR. Dynamic animated graphs and clear on-screen text transform complex metrics into compelling visual proof of the platform's financial and operational impact.

Differentiating with Integrity: Sigga's Promise-to-Delivery Approach: Directly challenging common industry pitfalls, the video emphasizes Sigga Technologies' integrity and industry expertise, stating, "Not us. Not at Sigga." This bold, trust-building statement, backed by global support and diverse team representation, establishes Sigga as a reliable partner in the mobile EAM space.

* Future-Proofing Enterprises: Sigga's Mobile EAM for Tomorrow's Challenges: Positioning itself as a strategic partner, Sigga demonstrates how its SAP-certified solutions simplify planning, enhance mobile warehouse and inventory management, and mobilize overall asset management. The narrative culminates in a powerful vision of "The Future of Work," preparing customers for evolving industrial landscapes.

What We Can Learn

Visualize pain points and show solution benefits; improve retention by 67 percent with human service.


2. Vantiva Product how-to video

Duration : 1 minute and 12 seconds

Smart self-storage platform demo: Vantivas product how-to video masterfully presents its all-in-one smart storage solution, demonstrating seamless IoT connectivity and integrated facility management. Through high-fidelity 3D architectural animation and intuitive UI visualization, the video effectively communicates how Vantiva streamlines operations, generates new revenue, and elevates the tenant experience.

Why It Stands Out:

Visualizing the Integrated Smart Storage Ecosystem: The video employs sophisticated 3D architectural rendering of a multi-story facility, dynamically showcasing a tailored WiFi and IoT sensor network. This technique visually proves Vantiva's comprehensive reach and its ability to seamlessly integrate diverse devices and subsystems within challenging self-storage environments, assuring complete coverage.

Real-Time Data for Operational Mastery and Tenant Assurance: Vantivas "single pane of glass" management dashboard is presented with polished UI/UX animation, translating complex multi-site data into easily digestible real-time insights. Operators gain unparalleled control over temperature tracking and occupancy, optimizing efficiency and allowing them to proactively ensure premium conditions, enhancing tenant confidence and satisfaction.

* The Vantiva Peak Camera: Empowering Units with Advanced Monitoring: The video highlights the innovative Vantiva Peak Camera, a smart unit solution integrating motion, temperature, and humidity sensors. This distinct feature provides tenants with personalized alerts and climate monitoring via their smartphones, directly enhancing their storage experience and creating valuable new revenue opportunities for facility owners.

What We Can Learn

Visualize problem solving steps with animation; audiences retain 50 percent more information this way.


3. OntargIT Platform walkthrough video

Duration : 1 minute and 13 seconds

AI customer data platform OntargIT's video masterfully demonstrates how Microsoft Dynamics 365 Customer Insights, augmented by Copilot, unifies disparate customer data and AI-driven insights. This strategic platform walkthrough orchestrates connected customer journeys by transforming fragmented information into holistic views, empowering teams to deliver hyper-personalized experiences across every touchpoint.

Why It Stands Out:

Unlocking a Holistic Customer View with Unified AI: The video brilliantly visualizes the problem of isolated data, then presents OntargIT's solution: Dynamics 365 Customer Insights' ability to merge disparate customer data. This is further enhanced by Copilot's generative AI interface, providing real-time, conversational insights to data analysts, transforming complex datasets into a single, actionable source of truth.

Accelerating Multi-Role Efficiency with AI-Powered Journeys: By segmenting the narrative around distinct user roles€”marketers, sellers, and service agents€”the video clearly demonstrates how OntargIT empowers each team. It shows marketers quickly generating personalized campaigns, sellers customizing interactions with predictive insights, and service agents offering tailored support, all driven by the platform's unified data and AI.

* Orchestrating Hyper-Personalized Customer Engagement: The walkthrough excels in showing the practical application of AI in customer journey orchestration. From generating targeted email content to predicting churn risk, the video illustrates how Dynamics 365 Customer Insights enables businesses to proactively engage customers with deeply personalized content and support, ensuring a relevant and seamless experience at every stage.

What We Can Learn

Visualize problem impact with charts showing how combined issues erode delivery margins.


4. Onlia App demo video

Duration : 1 minute and 14 seconds

Employer group insurance benefits are strategically elevated in this 2D motion graphics explainer, positioning Onlia Insurance as a valuable tool for employee retention and well-being. The video masterfully illustrates how companies can offer significant car and home insurance savings as a cost-free perk, enhancing employee loyalty by genuinely caring for them as people.

Why It Stands Out:

Cultivating Loyalty Through Thoughtful Benefits: Onlia transforms essential insurance into a compelling employee incentive. The video effectively articulates how businesses can provide meaningful savings on car and home insurance, fostering a sense of care and directly addressing employee financial needs to boost morale and long-term retention.

Frictionless Integration for Employer-Sponsored Programs: Designed with busy employers in mind, Onlia highlights a seamless onboarding process. The explainer details the provision of a unique discount code, a dedicated registration page, and essential back-end tracking, ensuring a simple, 100% free setup that eliminates administrative burdens for HR departments.

* Visualizing Tangible Savings with Engaging 2D Animation: The video expertly uses vibrant 2D motion graphics, including dynamic graphs showing "low rates" and intuitive thought bubbles, to simplify the benefit's impact. It clearly demonstrates how Onlia's group discounts lead to substantial savings, including potential cashback, making the financial advantages visually clear and highly persuasive.

What We Can Learn

Highlight critical health statistics visually; 93 million children face overweight or obesity challenges.


5. State Street Feature tutorial video

Duration : 1 minute and 14 seconds

Financial Post-Trade Automation Platform by State Street Alpha dramatically simplifies the increasingly complex world of asset servicing. This explainer video masterfully uses dynamic 2.5D animation and compelling visual metaphors to showcase how Alpha transforms operational risk and manual reconciliation into a streamlined, automated, and globally scalable front-to-back solution, reducing failed trades and empowering financial firms to expand with confidence.

Why It Stands Out:

Visualizing Post-Trade Complexity for Clear Solutions: The video opens with a powerful analogy of traffic signs multiplying on a winding road and a truck struggling uphill, vividly illustrating the mounting challenges in post-trade settlement. This immediate contextualization of growing trading volumes and reduced middle-office headcounts translates abstract operational risks into a visually intuitive problem, effectively setting the stage for State Street Alpha as the definitive answer.

Unifying Front-to-Back Operations with Alpha: State Street Alpha is presented as the industry's first holistic front-to-back platform from a single provider. The animation transitions from disparate, manually reconciled systems (depicted as separate screens and piles of paper) to a unified, glowing circuit board, clearly communicating Alpha's integrated technological core that supports automated trade matching and settlement across the entire investment lifecycle.

* Automating Growth Across Global Asset Classes: The video brilliantly articulates Alpha's capacity to facilitate expansion. Dynamic clock animations symbolize real-time order routing and allocations, while a rocket icon cutting through data streams signifies expedited processing. Finally, a glowing globe dotted with asset class location pins visually reinforces how State Street Alpha empowers firms to seamlessly grow into new geographies and asset classes with reduced operational overhead and risk.

What We Can Learn

Highlight early warning signs in potential partners build confidence before commitment.


6. Five9 Product walkthrough video

Duration : 1 minute and 21 seconds

Five9 Workflow Automation animation: Five9's Workflow Automation video powerfully demonstrates how to transform chaotic, manual contact center operations into streamlined, human-centered experiences. Through a compelling visual narrative and sophisticated 2D vector animation, it deconstructs the pain points of busywork, showing how seamless system integration empowers agents and elevates customer satisfaction.

Why It Stands Out:

Transforming Agent Experience: From Busywork to Zen The video masterfully uses a "before-and-after" visual narrative, transitioning from an agent overwhelmed by multiple, disparate screens to a serene, "meditating" figure surrounded by an organized workflow. This powerful metaphor highlights how Five9 liberates agents from manual tasks, boosting productivity and job satisfaction.

Seamless System Synergy: Connecting Disparate Data Flows Through dynamic animated infographics, Five9 visually explains how its pre-built connectors integrate systems across marketing, service, and sales. This clarity demonstrates how intelligent workflows automate processes and share real-time information, creating a rich, unified data environment for business agility.

Humanizing Service: Empowering Agents for Superior CX The animation emphasizes the strategic outcome of automation: improved customer experiences. By resolving issues quickly with real-time customer insights and eliminating post-interaction work, Five9 empowers agents to deliver consistent, personalized service, ultimately impacting the bottom line and building customer loyalty.

What We Can Learn

Highlight cutting-edge technologies like AI and IoT to demonstrate forward-thinking innovation capabilities.


7. American Express Platform guide video

Duration : 1 minute and 21 seconds

Lost in a maze of fragmented online payment steps that lead to frustrating abandonment? American Express cuts through the complexity, unveiling a solution designed for effortlessly completing digital purchases and transforming the checkout flow from chaotic to remarkably simple.

This platform guide video showcases Click to Pay, a single, consistent experience. Customers enroll once for faster, secure transactions across sites, while merchants benefit from simplified integration that reduces data handling and enhances security with features like tokenization and SafeKey.

What We Can Learn

Highlight dynamic capabilities through specific numbers; accelerate 0-50 kmh in 2.8 seconds.


8. Chronosphere Product walkthrough video

Duration : 1 minute and 22 seconds

Cloud-native observability platform explainer, Chronosphere transforms overwhelming cloud-native complexity into strategic, actionable observability. Through sophisticated animated data visualizations and a confident narrative, this video powerfully illustrates how Chronosphere delivers unparalleled control, optimizes costs, and enables engineers to resolve issues faster, redefining cloud monitoring for the modern enterprise.

Why It Stands Out:

From Data Overload to Strategic Observability: The video masterfully visualizes the chaos of exploding cloud-native data and skyrocketing costs, then positions Chronosphere as the singular solution. It transforms this overwhelming complexity into clear, strategic insights, preventing exponential data growth and offering unmatched system health visibility.

Empowering Engineers with Intelligent Control: Chronosphere's platform is showcased as a ground-up solution that makes open source accessible. Through intuitive PromQL Query Builders and detailed dashboards, engineers gain intelligent control, leading to faster issue detection and efficient remediation of customer problems.

* Architected for Cloud-Native Scale and Open Standards: This explainer emphasizes Chronosphere's unique build for cloud-native complexity, offering 99.9% uptime. By fully supporting open-source standards and preventing runaway data, Chronosphere provides a competitive advantage, ensuring long-term reliability and cost-effectiveness.

What We Can Learn

Placing a clear explanatory animation on your landing page can boost conversion rates over 80 percent.


9. amdocs Platform guide video

Duration : 1 minute and 26 seconds

This 5G monetization platform explainer from Amdocs masterfully articulates how Communication Service Providers can transition from infrastructure to platform leaders. Through compelling 3D smart city visualization, the video demonstrates how Amdocs' 5G Monetization solution, acting as a centralized "5G brain," seamlessly integrates business, IT, and network assets to unlock new revenue streams and innovative services.

Why It Stands Out:

Mapping 5G's Transformative Business Applications: The animation uses a dynamic 3D smart city model to visually represent how core 5G capabilities underpin diverse real-world applications like telesurgery and smart parking. This layered information design approach clearly illustrates the breadth of new business models enabled by Amdocs' platform.

The "5G Brain": Orchestrating Cloud-Native Capabilities: Amdocs highlights its "5G Value Plane" by animating key cloud-native charging (CHF), policy functions (PCF), network data analytics (NWDAF), and API exposure (NEF). This sequence visually positions the centralized business-driven catalog as an intelligent "5G brain" that harmonizes business, IT, and network operations.

* Empowering CSPs for Rapid Service Monetization: The video strategically addresses the crucial need for CSPs to quickly launch, deliver, and monetize innovative network-embedded services. By showcasing Amdocs' ability to dynamically leverage 5G assets with innovative pricing and real-time exposure, it provides a clear pathway for partners and enterprises to capitalize on 5G's endless opportunities.

What We Can Learn

Prioritize high value denied claims boosting rework efficiency and revenue recovery up to 25 percent.


10. Comarch SaaS tutorial video

Duration : 1 minute and 29 seconds

AI network management explainer: Comarch AI Control Desk masterfully illustrates the transformation of complex telco operations by visually transforming disparate expert knowledge into a cohesive, continuously learning, automated system. This high-fidelity isometric animation demystifies AIs collaborative role, showcasing how it augments human expertise for unparalleled operational efficiency and strategic savings.

Why It Stands Out:

Visualizing AI's Transformative Power in Telecom: The video vividly depicts the shift from manual, fragmented expert knowledge (symbolized by a "sad egg" of data variance) to Comarch AI Control Desk's streamlined, intelligent system, clearly communicating AI's role in modernizing telco operations.

Systematizing Expert Knowledge for Enhanced Operations: Using intuitive, dynamic Tetris-like blocks, the animation powerfully illustrates AI's ability to collect, aggregate, and continuously learn from human input, building a robust knowledge base that automates tasks and improves service management.

* Illustrating Tangible Savings and Scalable Efficiency: Through compelling visual metaphors like falling coins and rising towers, the Comarch AI Control Desk video effectively quantifies the economic benefits and scalability of AI-driven automation, driving adoption by highlighting significant cost reductions and optimized performance.

What We Can Learn

Highlight document interaction power showing rapid AI information retrieval directly within the text.


11. MRI Platform walkthrough video

Duration : 1 minute and 41 seconds

From ancient forums to modern screens, the quest for connection defines humanity. Real estate, the foundation of our communities, now seeks its digital evolution to unite place and insight. This leap necessitates weaving together the tangible properties with the boundless potential of digital intelligence.

An answer emerges, presented as the world's first hyperconnected proptech platform. This platform walkthrough video reveals a future powered by AI and smart data, providing actionable intelligence. It breaks down barriers, fostering vibrant communities where people connect and thrive.

This isn't merely software; it's mri agora, a vision for a more connected, human-centric real estate world, inviting you to embrace this new era of possibility.

What We Can Learn

Guide viewers clearly through the dashboard interface using purposeful animation.


12. Clarifai Feature tutorial video

Duration : 1 minute and 57 seconds

AI data labeling acceleration platform Clarifais feature tutorial expertly frames the overwhelming global data explosion as a critical barrier to AI advancement, then introduces Clarifai Labeler as the essential solution. The video masterfully demonstrates how intelligent AI-assisted detection, including real-time video object tracking with built-in interpolation, drastically simplifies and accelerates the complex task of high-quality data annotation. This empowers AI solutions to quickly move from development to impactful production, boosting user engagement and driving platform adoption.

Why It Stands Out:

From Data Deluge to Strategic Clarity: Clarifai's AI Vision: The video opens with a compelling visual narrative of massive data generation, establishing the urgent need for Clarifai's AI platform. It strategically positions Clarifai as a visionary leader, transforming the challenge of unprecedented data volumes into an opportunity for intelligent understanding and solution development.

AI-Assisted Precision: Accelerating Labeling with Intelligent Tools: Clarifai Labelers demonstration of AI-assisted bounding box and polygon detection, especially for complex video tracking through built-in interpolation tools, showcases unparalleled efficiency. This technical prowess drastically reduces manual effort, ensuring high-quality training data can be prepared with speed and precision for even the most demanding machine learning models.

* The Active Learning Loop: Driving Scalable AI Development: By illustrating its "Active Learning" cycle, Clarifai highlights a symbiotic relationship between human and artificial intelligence. This iterative process allows AI models to continuously refine and take on more labeling tasks directly, significantly accelerating the entire data preparation workflow and enabling rapid, scalable deployment of advanced AI solutions.

What We Can Learn

Guide viewers through complex processes with clear animated steps for better understanding.


13. Ema App demo video

Duration : 1 minute and 58 seconds

This AI document generation platform demo for Ema masterfully showcases how its Agentic AI revolutionizes document creation and data analysis, transforming hours of manual effort into seconds of automated, accurate, and customized output. The video effectively communicates how Ema leverages a suite of specialized "AI employees" to streamline complex workflows, providing unparalleled efficiency for diverse business needs.

Why It Stands Out:

Transforming Tedious Document Creation with Agentic AI: The video opens by empathetically addressing manual document frustrations, then introduces Emas core Agentic AI, visually demonstrating its networked intelligence to rapidly draft, format, and edit complex documents. It compellingly shows how Ema's AI employees deliver 10x faster output, from lengthy RFP responses to polished presentations, Excel sheets, and PDFs, effectively turning hours of work into moments.

Data-Driven Documents: Learning from Your Ecosystem for Precision: Ema's unique strength in learning from thousands of past company documents, real-time app data, and trusted public websites is a central focus. The animation clearly illustrates this comprehensive data ingestion, ensuring every generated document is grounded in accurate, human-like insights, and fully customized to specific business requirements, enhancing both relevance and reliability.

* AI-Powered Collaboration & Sales Intelligence for Accelerated Growth: Highlighting Ema's practical business impact, the demo features specific AI employees like the Sales Proposal Writer and Sales Intelligence Analyst. It showcases how Ema accelerates deal-winning proposals and provides comprehensive, real-time insights on prospective customers, fueling smarter, targeted sales outreach. Built-in collaboration features further empower teams to meet timelines and achieve accelerated business growth with ease.

What We Can Learn

Guide the viewer smoothly through the interface showing key interactions and ease of use.


14. Aqua Security Feature explanation video

Duration : 1 minute and 7 seconds

This cloud-native security vision video from Aqua Security masterfully reshapes the perception of security, establishing it not as a hindrance but as the essential enabler for speed, scale, and boundless innovation. Through dynamic abstract CGI animation, continuous camera motion, and compelling visual metaphors, the video powerfully communicates how robust security translates directly into operational freedom and accelerated delivery.

Why It Stands Out:

Reframing Protection as Unfettered Freedom: Aqua Security's narrative elegantly pivots from traditional security constraints to a vision of liberation. The video visually transforms security from a potential bottleneck€”represented by restrictive red lines€”into an expansive, open blue sky, powerfully showcasing how its platform empowers users to "run free" and innovate without limits.

Dynamic Neon Pathways: Visualizing DevOps Velocity: The animation employs mesmerizing neon geometric tunnels and light trails to symbolize cloud-native environments and data flow. This continuous, high-speed progression effectively illustrates the "cloud native fast track" and the "speed of DevOps," visually proving how Aqua Security matches and facilitates rapid development cycles.

* Empowering Cloud-Native Agility with Confidence: By abstaining from detailed feature explanations, the video focuses on the strategic outcome: confidence in acceleration, ubiquitous deployment, and infinite scalability. This abstract yet impactful storytelling ensures that viewers grasp the overarching value proposition, positioning Aqua Security as the definitive partner for secure, agile, and transformative cloud operations.

What We Can Learn

Guide viewers through complex processes step by step, fostering audience understanding and confidence.


15. StayWell Product how-to video

Duration : 2 minutes and 11 seconds

Healthcare patient engagement platform StayWell's animated explainer strategically addresses the overwhelming demands on modern healthcare systems by presenting a cohesive vision for simplified patient education and holistic wellness, ultimately driving better health outcomes. The video effectively balances empathy for stressed clinicians and IT teams with a clear demonstration of how StayWell's integrated solutions seamlessly streamline workflows and foster engagement.

Why It Stands Out:

Krames On FHIR: Seamlessly Integrating Patient Education for Clinicians: StayWell's Krames On FHIR utilizes SMART on FHIR technology to deliver personalized patient education directly within existing EHR workflows. This intuitive integration empowers caregivers to securely share award-winning content, track patient interaction, and drive accountability without additional apps or logins, significantly reducing administrative burden and improving point-of-care efficiency.

My StayWell Platform: Igniting a Data-Driven Wellness Culture: The My StayWell Platform translates over 40 years of behavioral change research into engaging employee wellness experiences. It fuels participation in wellness challenges and incentive programs, generating powerful data that informs future wellness strategies and benefits decisions, thereby fostering a happier, healthier organizational culture.

* Effortless Integration & Automation for Reduced IT Burden: The video highlights StayWell's commitment to operational simplicity by showcasing automatic updates and the elimination of extraneous apps, logins, and workflow changes. This focus ensures valuable information flows securely and efficiently, liberating IT teams from labor-intensive quarterly updates and complex integrations, allowing them to focus on strategic initiatives.

What We Can Learn

Guide viewers from app chaos to unified calm using clear visual storytelling technique.


16. Primetals SaaS tutorial video

Duration : 2 minutes and 13 seconds

Primetals SaaS platform tutorial expertly demystifies the intricate world of industrial operations management, proving its advanced analytical tools are intuitively accessible. Through impeccable screen capture fidelity and precise UI highlighting, it transforms potential complexity into a clear, empowering user journey, strategically accelerating platform adoption.

Why It Stands Out:

Navigating Industrial Complexity with Clarity: This Primetals video systematically deconstructs complex industrial workflows with exceptional clarity. Using a logical, step-by-step approach, combined with synchronized narration and on-screen cues, it simplifies intricate processes, making the Primetals platforms powerful features understandable and actionable for any user.

Guiding Users to Confident Platform Adoption: Designed to address potential user apprehension, the tutorial builds confidence through intuitive visual guidance. It transforms unfamiliar functionalities into achievable tasks, demonstrating how easily users can master the Primetals solution, thereby significantly boosting engagement and driving frictionless adoption of the specialized software.

* Polished Production Reflecting Primetals' Advanced Solution: The videos high production value, characterized by flawless screen capture, smooth transitions, and a professional voiceover, directly reflects the sophistication and reliability of the Primetals platform itself. This aesthetic excellence positions Primetals as a leader in industrial SaaS, reinforcing trust and quality.

What We Can Learn

Guide viewers through app features showing ease of use which boosts feature adoption by 80 percent.


17. EQT Feature explanation video

Duration : 2 minutes and 19 seconds

Platform feature explanation video, the EQT Feature explanation masterfully transforms intricate software capabilities into digestible, empowering insights, directly addressing the need for boosting user engagement and driving adoption. Through seamless UI walkthroughs, precisely animated overlays, and expert narration, it methodically deconstructs complex processes, ensuring immediate user comprehension and accelerating confident platform usage.

Why It Stands Out:

Visual Deconstruction: Unpacking EQT's Complex Features: The video employs pristine screen recordings meticulously integrated with dynamic motion graphics, like animated highlights and precise arrows, to visually deconstruct EQT's functionalities. This technical precision translates complex software pathways into easy-to-follow, segmented steps, fostering deep understanding.

Guided Mastery: Navigating EQT with Assured Confidence: An authoritative yet reassuring voiceover acts as an expert guide, seamlessly synchronized with on-screen actions and textual reinforcement. This deliberate pacing empowers users to navigate EQT's interface with assured confidence, eliminating potential friction points and encouraging immediate application of new features.

* Elevating Engagement: EQT's Feature-Driven Adoption Strategy: Beyond mere instruction, the EQT explanation strategically links each feature demonstration to tangible user benefits and operational efficiencies. By clearly articulating the "why," the video proactively drives product adoption, positioning EQT as an intuitive solution that enhances productivity and fosters sustained user engagement.

What We Can Learn

Visualize six degrees of freedom to showcase the system's extensive movement capability for complex tasks.


18. LuLu Platform walkthrough video

Duration : 2 minutes and 1 second

money transfer app walkthrough from LuLu Money brilliantly addresses the financial anxieties of expatriates, positioning its platform as the go-to solution for seamless global remittances. Through empathetic animated storytelling and a clear, intuitive UI demonstration, it transforms complex financial challenges into a narrative of empowerment and peace of mind.

Why It Stands Out:

From Urgent Needs to Effortless Solutions: The video opens with highly relatable vignettes of common financial pressures€”missed school fees, forgotten gifts, urgent medical check-ups, and fluctuating exchange rates. This empathetic setup immediately connects with the audience's struggles, showing how LuLu Money effortlessly resolves these time-sensitive needs, turning stress into smooth execution.

Intuitive App Navigation for Quick Transfers: The platform walkthrough showcases LuLu Money's streamlined user interface, demonstrating rapid mobile registration, secure beneficiary selection, and diverse payment options. This clear, step-by-step visual guidance highlights features like real-time exchange rates, payment reminders, and transaction history, underscoring the app's user-centric design and efficiency.

* Global Reach for Financial Peace of Mind: By emphasizing worldwide connectivity and 24/7 support via live chat, the video positions LuLu Money as a reliable bridge for international remittances. It concludes with the protagonist enjoying newfound freedom and confidence, effectively communicating that the app provides not just money transfer services, but invaluable peace of mind for supporting loved ones, whenever and wherever.

What We Can Learn

Visualizing complex process connections clarifies workflow dynamics achieving greater operational understanding efficiently.


19. GitHub Feature tutorial video

Duration : 2 minutes and 2 seconds

This GitHub developer community trends video for the 2024 Octoverse Report boldly asserts that AI is not a threat but a powerful catalyst for unprecedented developer growth and innovation. It orchestrates a dynamic blend of live-action narration with sophisticated 3D animated infographics to visually dismantle common misconceptions and illuminate GitHub's pivotal role in shaping the future of open-source development.

Why It Stands Out:

AI's True Impact: Empowering Developers, Not Replacing Them: The video strategically counters the narrative of AI replacing developers, immediately pivoting to highlight a 98% growth in AI projects on GitHub. This data-driven approach reassures the audience and positions AI as a transformative tool that amplifies developer capabilities and fosters new opportunities within the GitHub ecosystem.

Visualizing the Global Developer Surge and AI Project Boom: Leveraging advanced 3D animated infographics, the video vividly illustrates significant global developer growth, with India leading the charge, and an impressive 7 million lifetime participants in GitHub Education programs. This visual storytelling clearly demonstrates a thriving, expanding community, underscoring GitHub's worldwide influence and accessibility.

* Reframing Open Source: Beyond Traditional Software Development: The summary showcases Python surpassing JavaScript as GitHub's most widely used language and a remarkable 170% growth in Jupyter Notebooks since 2022. These statistics emphasize open source's expansion beyond conventional coding into fields like data science, demonstrating GitHub's adaptability and continued relevance in fostering diverse technological advancements.

What We Can Learn

Visualize tailored solutions improving operational uptime by a significant 15 percent.


20. Tripwire App demo video

Duration : 2 minutes and 33 seconds

Tripwire app demo walkthrough masterfully illustrates how the Tripwire platform simplifies complex cybersecurity and compliance tasks. This insightful video achieves its goal through an expert-guided tour of its intuitive interface and integrated features, fostering user confidence and driving platform adoption with clarity and purpose.

Why It Stands Out:

Guided Navigation Through Integrated Security: The Tripwire video employs seamless, high-resolution screen captures and precise UI interaction, transforming intricate security and compliance dashboards into an accessible, step-by-step experience. This meticulous walkthrough demystifies the platform, showcasing its comprehensive yet intuitive design.

Transforming Complexity into Actionable Insights: With authoritative narration and strategic on-screen highlighting, the video excels at distilling complex data into digestible, actionable insights. This clear information design effectively demonstrates Tripwire's core value: enabling IT professionals to confidently manage threats and ensure compliance.

* Polished Presentation, Unwavering Reliability: The high production quality, crisp visuals, and professional pacing of this app demo video reflect the reliability of the Tripwire product itself. This commitment to a refined presentation reinforces trustworthiness and positions Tripwire as a sophisticated, dependable solution in a critical field.

What We Can Learn

Visualize policy impacts digitally achieving upto 15 percent greater positive societal outcomes.


21. ZeOmega Platform guide video

Duration : 2 minutes and 3 seconds

Population health data integration platform video for ZeOmega adeptly demonstrates how their JIVA platform, integrated with the SDOH suite, tackles pervasive health barriers by unifying multi-dimensional patient and community data. Through clear motion graphics and compelling visual analogies, it showcases the power of data consolidation to reveal complex social determinants of health and empower more effective, coordinated interventions.

Why It Stands Out:

Mapping Health's Social Landscape with Data: ZeOmega's video opens by posing a critical question about zip codes and destiny, immediately highlighting the profound influence of social determinants of health beyond clinical settings. It uses universally understood icons to visually deconstruct complex factors like income, nutrition, and transportation, making the pervasive problem of SDOH tangible and relatable for healthcare leaders.

Seamless Integration: Fusing SDOH and JIVA for Unified Intelligence: The animation masterfully illustrates the integration of ZeOmega's SDOH suite and JIVA platform using a puzzle piece metaphor, then expands into a "brain-like" circuit board. This visual effectively communicates the consolidation of multi-dimensional member data€”from medical and behavioral to government-verified census-track and lifestyle information€”into one powerful, holistic data intelligence system.

* Empowering Coordinated Care and Health Equity: This ZeOmega platform guide underscores the strategic value of precise, community-level SDOH insights, showing how streamlined operational and clinical management leads to targeted interventions. By aligning resources with those most in need, the video convincingly demonstrates how the platform empowers healthcare organizations to close care gaps and foster health equity through a comprehensive, whole-person approach to population health.

What We Can Learn

Visually depict audience challenges upfront to create immediate connection and resonance.


22. DEUTZ Feature explanation video

Duration : 2 minutes and 44 seconds

This DEUTZ feature explanation video presents an innovative and economically viable path to sustainable building. Through sharp 2D motion graphics and a progressive narrative, it illuminates the urgent environmental problem and demonstrates DEUTZ's integrated hydrogen and electric technologies as the comprehensive answer for a cleaner future.

Why It Stands Out:

Decarbonizing Construction: The DEUTZ Path to Zero Emissions This video rigorously establishes the construction industry's significant CO2 footprint using impactful data visualization and animated scales. It then powerfully positions DEUTZ's hydrogen and electric drive technologies as the complete ecosystem for achieving drastically reduced emissions and low noise on urban job sites, significantly improving the ecological balance.

Mobile Energy Hub: Powering Progress with DEUTZ's PowerTree DEUTZ's integrated energy system is meticulously detailed, showcasing the H2 GenSet generating clean electricity from a hydrogen engine. This power feeds the portable PowerTree fast-charging station, which is then visually demonstrated rapidly recharging various electric construction machines in a seamless, plug-and-play operation.

* Beyond Green: DEUTZ Delivers Both Ecological & Economic ROI The video masterfully links environmental responsibility with tangible financial advantages. It highlights how adopting DEUTZ's zero-emission equipment leads to lower energy and maintenance costs, presenting a clear path to increased profitability and a competitive edge in securing coveted public and private contracts.

What We Can Learn

Highlight durability and versatility through challenging environments connecting product strength to needs.


23. Capillary Software explainer video

Duration : 2 minutes and 8 seconds

This personalized marketing software demo for Capillary showcases how its Campaign Manager empowers brands to move beyond generic campaigns, enabling hyper-personalization at scale to boost engagement and drive adoption. It orchestrates a sophisticated blend of advanced customer segmentation, omnichannel delivery, and AI-powered insights, transforming complex data into a seamless, individualized customer journey that maximizes response rates and guarantees measurable ROI.

Why It Stands Out:

Precision Personalization at Scale: Capillary's video opens by illustrating the futility of mass marketing, then presents the Campaign Manager's ability to segment customers using "80+ filters" and behavioral data. This visual clarity demonstrates how Capillary enables brands to deliver hyper-relevant communications, like birthday vouchers for preferred colors, proving personalization is achievable at scale.

Seamless Omnichannel Engagement: The animation highlights Capillary's omnichannel capabilities, showing how targeted offers€”based on individual purchase history€”can be delivered across Facebook, Google Ads, push notifications, email, or SMS. This reinforces Capillary's strength in reaching customers exactly where and when they are most receptive, enhancing engagement without being spammy.

* Data-Driven ROI & Customer Journey Optimization: The Capillary Campaign Manager uniquely combines a "Journey Builder" for deep, individualized campaigns with real-time ROI tracking. This ensures that every personalized interaction, from a first-purchase thank you to an in-store dynamic offer for related products, is strategically mapped and measured, guaranteeing a 5% incremental sales growth as depicted.

What We Can Learn

Highlight durability specifications like IP67 rating through effective visual storytelling and animation.


24. Jungheinrich Product how-to video

Duration : 33 seconds

This AI PC product showcase animation for the ASUS Zenbook A14 compellingly portrays a future of unconstrained computing, positioning it as the ultimate, unbound device for effortless productivity and immersive experiences. Through poetic visual metaphors and precise UI demonstrations, the video reveals how this ultra-light laptop delivers power, endurance, and seamless connectivity.

Why It Stands Out:

Unveiling Unparalleled Performance Defying Gravity and Limits The video opens with a dandelion seed, then showcases the ASUS Zenbook A14 floating under 1 kg, dynamically revealing its powerful Snapdragon X Series processor. This instantly communicates its groundbreaking portability and robust AI PC capabilities, emphasizing a liberating computing experience.

Crafting a Seamless & Immersive Experience Beyond the Screen Beyond its 32-hour battery life (visually represented by a serene lake), the ASUS Zenbook A14 integrates a stunning ASUS Lumina OLED and Snapdragon Sound for ultimate immersion. It seamlessly syncs notifications, uses your phone as a webcam, and enables effortless drag-and-drop, making it a true all-in-one hub.

Communicating Innovation with Elegant Simplicity A Visual Symphony** Utilizing photorealistic CGI and dynamic motion graphics against an aspirational cloud backdrop, complex features are clarified with large, dynamically animated on-screen text. This elegant information design ensures that the Zenbook A14's advanced functionalities are easily digestible and compellingly presented.

What We Can Learn

Highlight customization to enterprise needs demonstrating the solution is built for your business.


25. AntStack Product walkthrough video

Duration : 48 seconds

Startup acceleration program explainer: AntStack's 'ASAP' video masterfully visualizes the complex journey of building a startup, transforming overwhelming challenges into a clear path for success. Through dynamic motion graphics and empathetic narration, it positions the AntStack Startup Acceleration Program as the definitive end-to-end solution for founders, accelerating product launch and ensuring financial predictability.

Why It Stands Out:

Visually Translating Startup Challenges into Streamlined Success: The video opens with chaotic, collapsing blocks and fragmented code, powerfully embodying common founder frustrations like technical hurdles and slow development. It then seamlessly pivots, using vibrant motion graphics and clear iconography, to demonstrate how AntStacks ASAP program brings order, structure, and a clear vision to product development.

Accelerating Product Development with a Reusable Toolchain: Highlighting efficiency, AntStacks explainer showcases a faster, more scalable approach by emphasizing the reuse of tools developed in-house. This is metaphorically brought to life by a dynamic rocket launch sequence, visually communicating rapid deployment and reduced time-to-market, which is crucial for any startup.

* Securing Financial Predictability with a No-Cloud-Bill Guarantee: A significant differentiator, the video prominently features the "No Cloud Bill Guarantee" for the first year, using visual cues of clouds dropping coins to represent cost savings and control. This unique promise from AntStack directly addresses a major financial concern for early-stage companies, fostering trust and long-term partnership confidence.

What We Can Learn

Visualize processes step by step demonstrating how the system simplifies workflows and saves effort.


26. Ericsson Telecom Software tutorial video

Duration : 51 seconds

AI telecom service management tutorial videos illuminate the future of network operations. This Ericsson Telecom example masterfully showcases intent-driven service management, powered by advanced AI and generative AI, to simplify complex operations and enable innovation. It transforms reactive processes into proactive, automated workflows via a sophisticated cognitive loop, driving significant efficiency.

Why It Stands Out:

Orchestrating Telecom Excellence with AI: This Ericsson Telecom video presents an intelligent cognitive loop for "closed-loop assurance," visually breaking down the Measure, Assure, Propose, Evaluate, and Actuate stages. It highlights how Ericsson Service Orchestration and Assurance, combined with Ericsson Expert Analytics and TM Forum APIs, automates proactive network management.

Driving Future-Proof Innovation: By leveraging advanced and generative AI, the Ericsson Telecom solution is shown to simplify operations and enable significant innovation. This strategic approach transforms traditional service management, empowering telecom providers to future-proof their networks and accelerate digital transformation with intelligent automation.

* Real-Time Intelligence, Simplified Interaction: The video compellingly demonstrates how real-time insights drive actionable decisions across network services. It showcases intuitive natural language interaction and responsive UI elements, making complex data accessible. This simplifies operator engagement, ensuring precise, immediate responses to service management needs.

What We Can Learn

Grounding future possibilities in technological history creates a powerful relatable narrative arc.


27. BarTender Software explainer video

Duration : 58 seconds

An enterprise label management software explainer, this BarTender video tells a compelling story of transforming business complexity into streamlined efficiency. Through dynamic 2.5D motion graphics and insightful visual metaphors, it guides viewers from operational struggles to a comprehensive solution for creating, automating, and managing labels across global enterprises, reinforcing BarTender's role in optimizing safety, security, and productivity.

Why It Stands Out:

Transforming Labeling Complexity into Visual Clarity: The video masterfully uses animated bar charts and an intuitive UI/UX design showcase to demystify BarTender's powerful capabilities. Complex data and design tools are presented with exceptional visual clarity, making advanced labeling processes accessible and understandable, boosting user confidence.

Unifying Global Operations for Seamless Label Management: BarTenders global reach is powerfully illustrated through an unfolding world map, depicting centralized control over distributed operations. This visual metaphor, combined with security icons, effectively communicates how the platform ensures regulatory compliance and secure, enterprise-strength printing from anywhere to anywhere.

* End-to-End Automation for Precision Labeling: A dynamic conveyor belt animation seamlessly visualizes BarTenders automation features, demonstrating how labels and RFID tags flow from creation to production with precision. This end-to-end process highlight underscores the software's ability to drive operational excellence and improve overall supply chain efficiency.

What We Can Learn

Guide viewers through complex processes using a clean visual flow for better engagement.


28. Vetster SaaS tutorial video

Duration : 16 seconds

Animated pet telehealth explainer, this Vetster SaaS tutorial masterfully normalizes remote veterinary care, emphasizing convenience and accessibility. Through charming 2D character animation and a relatable problem-solution narrative, it transforms the stress of traditional vet visits into a seamless, modern digital solution, driving user engagement and adoption for effortless pet wellness.

Why It Stands Out:

Whimsical Narrators, Relatable Worries: This video brilliantly uses animated pet characters, like the anxious pink dog and the advising white cat, to voice common pet owner anxieties about traditional vet visits. This immediate, emotional connection establishes a relatable problem, setting the stage for Vetster as the empathetic and modern solution.

Visualizing Seamless Virtual Consults: The tutorial clearly demonstrates Vetster's core functionality, transitioning from pet worries to a vibrant, animated UI showing a virtual vet consultation. This intuitive visual guide, complete with on-screen representations of video calls and photo uploads, makes remote pet care feel effortless and highly accessible.

* Emphasizing Effortless 24/7 Access: Vetster positions itself as a constant source of peace of mind by highlighting its round-the-clock availability. The smooth narrative flow from a pet's distress to instant virtual care underscores the platform's convenience, reassuring pet owners that expert help is always just a tap away, without the hassle of a physical visit.

What We Can Learn

Visualize product design and dynamic lighting effects vividly to instantly captivate audience attention.


29. Singtel Software explainer video

Duration : 16 seconds

Unlocking a world of integrated audio possibilities, Singtel Music's vibrant software explainer video dynamically presents its unique ecosystem. It visually converges top streaming platforms like Tidal and Spotify, highlighting diverse options from high fidelity sound to inclusive family accounts accessible all in one place.

This compelling presentation goes beyond features to illuminate the core advantage: seamless access to studio-quality tracks and widespread catalogs enjoyed completely data-free. Such a clear, benefit-driven approach powerfully conveys transformative value, offering inspiration for anyone aiming to communicate complex product offerings with impactful simplicity.

What We Can Learn

Visualize streamlined workflow results in over 99 percent on time delivery rates.


30. Splunk Software tutorial video

Duration : 16 seconds

Strategic data platform advertisement for Splunk dynamically illustrates how organizations can unlock innovation and thrive in todays unpredictable, hybrid world. Through a high-energy fusion of abstract motion graphics and evocative metaphors, it distills complex challenges into a clear vision of data-driven empowerment, reinforcing Splunk's promise to turn data into doing.

Why It Stands Out:

Visually Decoding the Unpredictable World: The video masterfully uses abstract visual metaphors, transitioning from futuristic architecture to high-speed racing, to vividly represent global complexity. This enables Splunk to frame universal business challenges and position its data platform as the intuitive solution for clarity amidst uncertainty.

Dynamic Motion Graphics for Strategic Impact: With fluid, seamless morphing transitions and a vibrant, high-contrast color palette, the animation isn't just visually engaging?it's strategically designed. It captures executive attention and communicates Splunks agility and responsiveness in a fast-evolving data landscape, reinforcing its value proposition.

* Splunk's Brand Anthem: Turning Data Into Doing: Operating as a powerful brand anthem without narration, the video leverages concise on-screen text and a driving electronic soundtrack. This creates a compelling and memorable experience that firmly embeds Splunks core message?transforming data into decisive action?directly into the viewer's strategic mindset.

What We Can Learn

Highlight critical design details with precise animation; engagement increases significantly.


FAQ

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How do platform how-to videos enhance user onboarding experiences?

Platform how-to videos accelerate user onboarding by visually guiding users through essential features and workflows, increasing product adoption and reducing support requests.

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What core components make a platform tutorial video truly effective?

Effective tutorials combine clear visuals, concise narration, and a logical structure, focusing on essential tasks and avoiding technical jargon. Consider using screen recordings with voiceovers and animated graphics.

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How should I prepare a detailed brief for a platform how-to video for my target audience?

A detailed brief should outline the target audience, key platform features, desired style and tone, and specific video goals. Include examples of successful how-to videos.

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What essential platform features and functions must a how-to video demonstrate?

How-to videos must demonstrate core platform functionalities, addressing common user needs and highlighting key benefits. Prioritize features that directly impact user success.

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What's the ideal length and structure for a platform how-to video to maximize engagement?

The ideal length is typically 2-5 minutes, structured with a clear introduction, step-by-step instructions, and a concise summary or next steps.

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What common pitfalls should I avoid when outsourcing a platform how-to video?

When outsourcing, ensure clear communication, a shared understanding of the target audience, and rigorous quality assurance checks throughout the production process.

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How can compelling platform demos drive lead generation?

Compelling platform demos drive lead generation by showcasing the platform's value proposition, building trust with potential customers, and encouraging trial sign-ups or product demos.

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How do leading companies leverage platform how-to videos in their marketing funnels?

Leading companies integrate how-to videos across their marketing funnels, from initial awareness-building to ongoing customer support and product updates.

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What pre-production steps are crucial for a successful platform how-to video project?

Crucial pre-production steps include defining clear objectives, conducting thorough target audience analysis, developing a concise script, and planning the visual style and branding.

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What scripting techniques make platform how-to videos clear and concise?

Scripting techniques for clarity include using active voice, concise language, focusing on user benefits, and incorporating real-world examples and scenarios.

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How can I ensure my platform how-to video aligns with my brand's visual identity?

Maintain brand consistency by incorporating brand colors, logos, and visual elements into the video's design, ensuring a cohesive brand experience.

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How can existing marketing assets be repurposed for platform how-to videos?

Existing marketing assets, such as product descriptions, FAQs, blog posts, and case studies, can be repurposed as script content or visual elements for how-to videos.

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What specific call to action should a platform how-to video include?

Include a clear and compelling call to action, directing viewers to specific actions like visiting a website, signing up for a trial, downloading resources, or contacting sales.

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How can user-generated content enhance the authenticity of platform how-to videos?

Incorporating user-generated content, such as testimonials or platform usage examples, can enhance the authenticity and credibility of how-to videos.

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How can I adapt successful platform how-to video examples to my specific platform?

Adapt successful how-to video examples by analyzing their structure, messaging, and visual style, then tailoring these elements to your platform's unique features and target audience. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with typical turnaround times of 3-8 weeks.



Measuring Success: Platform Video Analytics & ROI


Measuring platform video success extends far beyond simple view counts. Teams delve into analytics to truly understand how viewers engage with content. They track metrics like watch duration, completion rates, and interaction points within the video itself, gaining crucial insights into viewer interest and where attention might drop off. Analyzing these patterns helps refine content, ensuring videos hold viewer attention and effectively convey information.

This data translates directly into understanding user behavior within the platform. Teams use video analytics to pinpoint areas where users might struggle, perhaps by identifying common drop-off points in a tutorial video. Metrics like Time to First Value become critical, revealing how quickly videos help users reach key activation milestones. Understanding these behaviors allows for targeted improvements, simplifying complex workflows and guiding users more effectively towards achieving their goals.

Ultimately, measurement connects video performance to business outcomes. Calculating the return on investment for a Platform How To Video involves assessing its contribution to user retention, reduction in support tickets, or even conversion rates. By quantifying the value delivered against the cost of production, teams justify their investment and identify the most impactful video strategies. Data transforms video from a mere communication tool into a powerful driver of user success and operational efficiency.

  • Interactive video elements show measurably higher completion rates keeping viewers engaged

  • Optimizing for mobile and delivery methods significantly impacts accessibility and therefore viewership metrics

  • Microlearning formats are designed for maximizing knowledge retention, a key educational outcome

  • Behavior analytics helps segment users and target video content for greater relevance and uptake


  • Leveraging these insights ensures videos evolve alongside user needs, maximizing their impact.


    Why Advids for Platform How To Video?


    At Advids, we create compelling Platform How To Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. With over 3400 successful projects under our belt, we understand what makes a Platform How To Video truly work.

    Why Choose Advids?

    Experience & Trust: 12+ years of experience and over 3400 clients served, including industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer.
    Proven Results: Over 230 successful Platform How To Videos delivered, showcasing our expertise in this specific video format.
    Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, demonstrating our dedication to client satisfaction.

    Our Platform How To Video Process:

    Tailored Solutions: We customize each Platform How To Video, whether it's an explainer video, character animation, or another format, to perfectly match your brand and target audience.
    Engaging Storytelling: Our animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
    Cutting-Edge Technology: We utilize the latest software and techniques to create visually stunning and impactful videos.
    Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized.
    Strategic Communication: We prioritize clear communication to understand your needs, target audience, and brand identity, resulting in truly effective Platform How To Videos.


    Ready to unlock the potential of Platform How To Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform How To Video?


    A Platform How To Video is a type of instructional video that guides users through the features and functionalities of a software platform. These videos are designed to be informative, engaging, and easy to follow, helping users understand how to use the platform effectively and achieve their desired outcomes.

    Platform How To Videos are commonly used for customer onboarding, product demos, feature updates, troubleshooting guides , and best practice tutorials. They can be a valuable tool for businesses looking to improve customer satisfaction , reduce support tickets, and drive product adoption .


    What do top Platform How To Videos have in common?


    Mastering platform how-to videos requires a strategic approach focusing on user needs and clear communication .

    Clear Objectives: Define specific, measurable goals to ensure focused content. Best practice: Align video goals with overall marketing strategy .


    What makes Platform How To Videos effective?


    A compelling Platform How To Video is a powerful tool for educating and engaging your audience. The key to effectiveness is a design to clearly communicate value and simplify complex information.

    Methodical and well-structured, Platform How To Videos break down complex processes into manageable steps , making it easier for viewers to understand and apply the information. This approach ensures that viewers can easily follow along and retain the information, leading to a more positive learning experience.

    The effectiveness of Platform How To Videos is further enhanced by their ability to provide a visual and interactive learning experience. This approach makes the information more engaging and memorable, increasing the likelihood that viewers will retain and apply the knowledge gained.


    How long should your Platform How To Video be?


    Optimize "Platform How To" video length for maximum impact by aligning video type, content, and viewer engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the core platform feature?
    • Who's the ideal user profile?
    • How many steps are needed?
    • What's the user's skill level?
    • Which platform is the video for?
    • What's the video's call to action?
    • What's the desired video style?

    Platform how to video length guide

    Platform How To TypesVideo LengthUse CaseFunnel
    Tutorial Montage1-2 minutesShowcases multiple platform features concisely using dynamic cuts and transitionsAwareness/Consideration
    Explainer Video45-60 secondsClearly explains core platform functionality using animation or live actionAwareness/Consideration
    Product Walkthrough1-1.5 minutesGuides users through key features with screen recordings and on-screen promptsConsideration/Decision
    Step-by-Step Guide1.5-2 minutesDemonstrates a specific task using clear, concise steps with screen recordingsConsideration/Decision
    Quick Tip15-30 secondsProvides a brief solution to a common problem using a talking head or screen recordingDecision/Action


    How to create Platform How To Videos?


    Mastering platform how-to videos requires a strategic approach, focusing on clear communication and user-centric design to maximize impact and drive results.

    * Define Purpose & Audience - A clearly defined target audience ensures the video resonates with their specific needs and platform usage.

    • Feature Selection - Focusing on essential features streamlines the video, maximizing impact and viewer retention.
    • Script Development - A conversational script enhances understanding and engagement, making the information easily digestible.
    • visual asset gathering - High-quality visuals enhance professionalism and clarity, improving the overall viewing experience.
    • Style & Format Choice - The right style and format optimize viewer engagement and retention, ensuring the video's effectiveness.
    • High-Quality Recording - Professional audio and video quality build trust and credibility, enhancing the video's perceived value.
    • engaging visuals - Dynamic visuals maintain viewer interest, improving information retention and overall engagement.
    • clear call to action - A strong call to action drives user interaction and encourages further engagement with the platform.
    • professional editing - Smooth editing ensures a polished final product, enhancing viewer experience and understanding.
    • Captions & Transcripts - Accessibility features broaden the video's reach, increasing viewership and overall impact.


    Targeting Your Audience in Platform Video Marketing


    Let's talk about targeting the right audience for your platform how-to videos. It's like choosing the perfect ingredients for a recipe – the right mix will create a delicious final product. Understanding your audience is like having a superpower. Knowing their needs and preferences allows you to create videos that truly resonate, driving engagement and achieving your marketing goals.

    Imagine creating healthcare platform video examples that showcase how your platform improves patient care, or application platform video examples that demonstrate streamlined workflows. By tailoring your content to specific needs, you'll capture attention and build a loyal following.

    • Know your viewers: Think about their demographics, tech skills, and what they want to achieve. This helps you create videos that speak directly to their needs.
    • Pick the right platform: Where does your audience hang out online? Choosing the right platform ensures your videos reach the right people.
    • Keep it concise: Respect your viewers' time. Shorter, focused videos often perform better than lengthy explanations. Think quick tips and targeted tutorials.
    • Show, don't just tell: Use high-quality visuals and clear demonstrations. Well-crafted Application tutorial videos and Enterprise Software Videos can significantly reduce support tickets and empower users.

    By focusing on these key elements, you'll create platform how-to videos that not only inform but also inspire. Remember, effective audience targeting is the key to unlocking the full potential of your video marketing efforts.


    The Benefits of Animated Explainer Videos for Platforms


    Beyond static screenshots and dry tutorials lies the dynamic world of animated explainer videos. These videos aren't just visually appealing; they're a powerful tool for showcasing your platform's value, simplifying complex ideas, and engaging your audience. Imagine effortlessly explaining your platform's intricate features with engaging animations that break down complex processes into digestible visuals. Think of it as translating technical jargon into a captivating visual story.

    Animated explainer videos offer a unique opportunity to control the narrative, guiding viewers through ideal user journeys and showcasing seamless platform interactions. For enterprise platforms, consider enterprise platform video examples that effectively communicate complex functionalities to a technical audience. Take inspiration from top platform video examples that showcase best practices in user onboarding.

    • Enhanced Memorability: Transform information into memorable visuals that stick with viewers long after the video ends.
    • Cross-Cultural Communication: Transcend language barriers and connect with a global audience through the universal language of visuals.
    • Brand Building: Reinforce your brand's visual identity and messaging, creating a cohesive brand experience.
    • Streamlined Onboarding: Effective onboarding videos can transform a tedious process into an engaging experience, significantly reducing user churn and improving product adoption.

    Animated explainer videos are more than just pretty pictures; they're a strategic investment in user engagement, platform adoption, and ultimately, your bottom line.


    Crafting a Compelling Narrative for Your Platform Video


    Let's dive into crafting compelling narratives for your platform how-to videos. Remember, a good story can transform a dry explanation into an engaging experience. Think of it like this: instead of just showing how your platform works, we're showing how it empowers users to achieve their goals.

    We've already covered the basics, so let's focus on weaving those elements into a captivating narrative. Consider best platform how-to video examples – they often use storytelling to connect with viewers on an emotional level. Whether it's a financial platform video example demonstrating how to manage investments or a tutorial on using design software, a compelling narrative makes all the difference.

    • Understand your audience and tailor your message to their specific needs. For financial platform video examples, this might mean explaining complex concepts in a simple, accessible way.
    • Focus on benefits, not just features. Show how your platform solves problems and improves lives. feature highlight videos can be particularly effective for showcasing key benefits.
    • Use a problem/solution approach. Present a common challenge your target audience faces and demonstrate how your platform provides the solution.
    • Keep it concise and engaging. Respect your viewers' time by delivering information clearly and efficiently.

    By focusing on these key elements, we can create platform how-to videos that not only inform but also inspire. A well-crafted narrative can transform a simple tutorial into a powerful tool for engagement and conversion.


    Reviewing and Approving Your Platform Video Production


    Now that we've explored creating compelling platform how-to videos, let's focus on the crucial review and approval stage. This is where we ensure our hard work pays off, creating a video that truly resonates with our audience and achieves our goals. Think of it as polishing a gem – we've crafted something beautiful, and now it's time to make it shine.

    Reviewing your video isn't just about checking boxes; it's about ensuring it effectively communicates your platform's value. Take inspiration from successful platform how-to video examples SaaS and marketing platform video examples. Remember, even the best software explainer videos and platform overview videos benefit from a thorough review.

    • Does this video clearly address our target audience's needs and pain points? Imagine you're the viewer – does the video speak directly to you?
    • Is the platform's value proposition crystal clear? Are we showcasing the benefits effectively, or just listing features?
    • Does the video maintain a consistent brand voice and visual style? Consistency builds trust and reinforces our brand identity.
    • Is the call to action compelling and easy to follow? Do viewers know what to do next?

    By addressing these key questions, we ensure our platform how-to video not only informs but also inspires. A well-reviewed video is an investment in user engagement and platform success.


    Incorporating Testimonials in Platform Explainer Videos


    Let's talk about the power of testimonials in platform explainer videos. Think of them as the secret ingredient that transforms a good video into a great one. They're not just about praising your platform; they're about showcasing real people achieving real results, building trust and inspiring action. Imagine watching software platform explainer video examples that not only showcase features but also feature real users sharing their success stories.

    We've already covered the basics of video creation, so let's dive into how testimonials can elevate your content. Remember, it's all about connecting with your audience on an emotional level. Whether it's an e-commerce platform video example demonstrating increased sales or a Business Software Video showcasing improved efficiency, testimonials add a human touch that resonates.

    • Highlight real success stories: Authenticity is key. Feature users who genuinely love your platform and can articulate its value.
    • Target specific pain points: Address common challenges and show how your platform provides solutions. Product demo videos can be particularly effective for this.
    • Focus on emotional connection: Let viewers see themselves in the testimonials. Evoke empathy and build rapport.
    • Keep it concise and impactful: Short, powerful testimonials are more memorable.

    By incorporating these tips, you'll create platform explainer videos that not only inform but also inspire. Testimonials are a powerful tool for building trust, driving engagement, and ultimately, achieving your marketing goals.


    How platform how to video examples are curated?


    We dove deep into platform how to videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic platform how to videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Practical Application Examining the clarity and ease of implementation of the instructions provided.
    7.Problem-Solution Fit Determining how effectively the video addresses a specific platform-related problem or task.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. product demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, platform how to videos 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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