Product Flythrough Video Examples

1. Trane

The compelling Product Flythrough Video for Trane skillfully merges cutting-edge 3D animation with impactful visuals. We are captivated by the journey from intricate component close-ups to expansive aerial views, showcasing the Sintesis and Xstream Excellent chiller lines. The video's dynamic pace, combined with clear text overlays, keeps us engaged throughout.

Trane's focus on sustainability is artfully conveyed through imagery of wind turbines, mirroring the brand's commitment to energy efficiency. This video resonates with businesses seeking sophisticated HVAC solutions that prioritize both performance and environmental responsibility.

2. ASSA ABLOY Simple Product Flythrough

It is important to embrace new technology and create a seamless, safe, and convenient environment for students. This is where ASSA ABLOY excels, providing a comprehensive and intelligent access management system designed specifically for students. The video emphasizes the different ways students can interact with the system, showcasing the diverse functionalities and adaptability to meet the unique needs of modern campuses.

The animation style, with its clean lines and modern color palette, perfectly complements the message of innovation and security. It is simple yet elegant, visually appealing and easy to understand. By showcasing the ease of access and convenience of the system, the video subtly encourages viewers to consider ASSA ABLOY's solutions for their own campuses.

3. Aeris Product Flythrough Animation

I love how this video balances scientific detail with aesthetic appeal. It's more than just a product demo; it's a glimpse into a world of intricate scientific discoveries. The 3D animations breathe life into the machinery, making it more engaging and relatable. I especially appreciate the use of abstract visual metaphors, like the crystal structures and the swirling lines, that evoke a sense of wonder and intrigue.

The videos pacing is masterful. It starts slow, building suspense with the initial visuals of the crystalline structures. It then accelerates as the Aeris machine is introduced and its functionalities are highlighted. Each element flows smoothly, keeping the viewer captivated without feeling overwhelmed. The overall impression is one of meticulous precision and the potential for groundbreaking scientific breakthroughs.

4. ABB Product Visualization Video - Showcase product versatility implicitly

The ABB Robotics Ecosystem Program is a game-changer for anyone looking to embrace automation. This video, through its masterful use of 3D animation, takes us on a journey showcasing the program's diverse offerings. From gripping systems and feeding systems to mechanical structures and vision equipment, the video showcases the ABB Robotics Ecosystem Program's versatility and depth.

What truly sets this apart is the inclusion of a software demonstration, making it clear how easy it is to program and utilize these robots. This is more than just a product flythrough video; it's a captivating introduction to a comprehensive ecosystem that empowers businesses to achieve operational excellence.

5. FloorMuffler 2D Product Flythrough Example

Ever wished for tranquility in your own home? Floor Muffler underlayment is the secret weapon for a serene living space. The Product Flythrough Video brilliantly portrays the frustration of noisy neighbors, then rolls out the solution with simple, effective 2D animation. The calming color palette and the straightforward isometric view of the installation process make this seemingly complex task feel remarkably simple.

This video demonstrates precisely how a product demo should be done. Its visually appealing, highly informative, and leaves the viewer confident that Floor Muffler is not only a great product but easily installed. The transition from chaos to calm and the satisfying click of the flooring into place make this a quietly compelling Product Flythrough Video.

6. Boston Scientific Animated Product Flythrough Video

In the fast-paced world of medical technology, communicating complex data clearly is crucial. We love how Boston Scientific's 2D animated video achieves this, showcasing the remarkable ControlRad Select system. Through crisp visuals and a steady pace, it flawlessly explains the dangers of radiation exposure and how ControlRad drastically reduces risk for everyone in the cath lab.

The muted color palette instills confidence, while clear data visualizations bring the REDEFINE Trial results to life. This video isn't just informative; it inspires a future where medical procedures are safer for both patients and practitioners. It's a perfect example of a 3D product flythrough for B2B, seamlessly integrating visuals and narration.

7. ELHA Animated Product Showcase Video

The ELHA product video instantly grabs our attention with its polished 3D animation and clear presentation. We appreciate how the camera smoothly guides us through each component, highlighting the key features of the 6-axis horizontal machining center. The exploded view and close-ups are particularly effective in demonstrating the machines complex inner workings.

In addition, we all find the automated features, such as the robotic tool changer, visually impressive. ELHA Maschinenbaus innovative design shines through in every frame, making this video an exceptional example of a technical product demo. The video effectively conveys the machines capabilities without being overwhelming.

8. Turck 3D Animated Product Flythrough Video

The dynamic product flythrough video instantly showcases the power of Turck's innovative IP67 Ethernet Switch. We love how the vibrant yellow branding and clean 3D animation draw you into a world of seamless industrial automation. The video perfectly balances technical details with visually engaging demonstrations, making complex concepts easy to understand.

From visualizing gigabit data transmission to showcasing quick tool changes, every shot adds value. The strategic use of text overlays keeps the viewer informed, while the upbeat music maintains momentum. This video provides a strong foundation for any product launch, demonstrating the potential of 3D animation in explaining intricate technologies.

9. Festo Product Showcase Video

We're captivated by this striking 3D flythrough video for product demo showcasing Festo's innovative SMS IO-Link system. The seamless animation, showcasing each component with meticulous detail, truly brings the technology to life. The smooth transitions and minimalist sound design enhance the overall viewing experience, allowing us to grasp the system's functionalities and benefits effortlessly.

The video's sleek aesthetic and concise information delivery are remarkable. We love the way it effortlessly guides us through the process of connecting and setting up the system, highlighting its intuitive parameterization and compact design. This demonstration perfectly captures the essence of the product's capabilities, leaving a lasting impression and inspiring us to explore more.

10. Sony Minimalist Product Flythrough Video - Drive engagement implicitly

We admire the minimalist elegance in Sony's Bravia product flythrough video. It masterfully showcases the Google TV integration, highlighting the intuitive interface and seamless content browsing. We all appreciate the intuitive interface of the TV demonstrated by the narrator. The subtle animations and clear voiceover enhance comprehension, making us eager to experience the platform ourselves. With a single, smart remote, Bravia promises effortless control over various devices, eliminating the clutter of multiple remotes a common frustration.

This efficiency is further elevated by the ability to cast from smartphones directly to the big screen, amplifying the viewer's enjoyment. The video's concise format underscores the product's user-friendliness and streamlined approach to entertainment, promising access to a world of content across numerous streaming services. This visual narrative effectively conveys the core value proposition of the Bravia Google TV: seamless access to everything you love.

11. GE Product Demo Video

We're captivated by how this product flythrough video production effortlessly communicates the technical prowess of GE's RSTi EP. The crisp 3D animations and the compact design of the unit itself shine, showcasing its innovative features with a minimalist elegance. We all appreciate the strategic use of close-up shots, which reveal the intricate details of the unit's architecture and modularity, highlighting the efficiency and ease of use.

The seamless integration of text overlays strengthens the narrative by providing concise explanations of key functionalities like the hot-swap I/O and intuitive error diagnosis. The dynamic camera angles, combined with the upbeat music, create a visually engaging experience that keeps viewers hooked throughout the entire presentation. This demonstrates the power of effective product visualization in the industrial automation sector.

12. Dürr Dental 3D Product Flythrough Video

The new VistaScan Mini Easy 2.0 not only features a pioneering design, but also boasts state-of-the-art technology. It works with the latest image plate technology and enables numerous new AI functions in conjunction with the VistaScan IQ image plate. Combined with the superior image quality of the tried-and-tested PCS technology, it ensures that your practice is well equipped for the future.

This is a perfect example of an Product Flythrough Video. The video cleverly employs a minimalist design aesthetic, showcasing the sleek and modern design of the VistaScan Mini Easy 2.0 against a clean, dark background. This allows the viewer to focus on the product's key features, such as the Easy Feed concept for Sizes 0 and the latest image plate technology. The use of subtle animations, like the power button exploding to reveal internal components, effectively highlights the state-of-the-art technology within.

By combining a minimalist design with strategic animations, the video successfully conveys the message of innovation and superior image quality, positioning VistaScan Mini Easy 2.0 as a cutting-edge solution for modern practices. Another great example is a 3D Product Explainer Video, where a flythrough animation gives the viewer a tour of the product.

13. CombiSave Animated Product Flythrough

The ingenuity of this product flythrough video for British Gas lies in its ability to transform technical details into an engaging narrative. We all instinctively recognize the frustration of waiting for hot water, a common experience that the video leverages effectively. The minimalist animation style cleverly prioritizes clarity, ensuring the message resonates without visual clutter.


The video shines in its compelling demonstration of the water-saving valves benefits. It seamlessly transitions from visualizing wasted resources to showcasing the solution, reinforcing the value proposition in a concise manner. The closing call to action reinforces British Gas's expertise, leaving a lasting impression on potential customers.

14. Addverb

Addverb provides automated solutions for warehouses and distribution centers. The video showcases an automated guided robot shuttle that enables Goods to Person picking through an automatic storage and retrieval process. This video is a perfect example of 3D Product Flythrough for B2B, a powerful format for showcasing complex technology.

Video Design - The video uses clean and crisp 3D animation, giving it an industrial, high-tech look. The animation is simple and effective in demonstrating the robot's functionalities, making it easy to understand the complex technology. The camera angles are strategically chosen to give the viewer a clear understanding of how the product works.

The visual style clearly communicates the benefits of using the robot. The clean animation and simple graphics make it easy to understand the complex technology. The tone of the video is informative and engaging, effectively conveying the message of how the robot can improve warehouse efficiency and productivity. The video is targeted toward businesses looking for automated solutions to streamline their warehouse operations.

15. BIOTRONIK

Biotronik provides training through a global network of approved training partners. This video is designed to explain the benefit of their global training network.

Video Design - This 3D Product Flythrough for B2B utilizes a dynamic style with a bright color palette. It uses 3D graphics, a clean design, and an approachable tone to explain their global training network.

The video effectively communicates the objective of connecting with an approved training partner that is geographically close to the user. Vibrant graphics and customer testimonials about their training experience create an engaging video with a positive tone.

16. Expleo

Expleo developed a cybersecurity testing platform for vehicles. This platform is designed to evaluate the cybersecurity of vehicles.

Video Design - The video uses a 3D Flythrough Video for Product Demo style, featuring an animated character using the product. This style is engaging and helps to convey the product's purpose and functionality. The video features a clean and modern design with high-quality graphics and a minimalist color palette.

The video uses a visually appealing 3D animation style, which is engaging and easy to follow. This style helps to communicate the product's features and benefits in a clear and concise way. The video uses a consistent color palette of blue and purple, with a focus on the product's black exterior. This color palette conveys the product's sleek and professional design. The use of a 3D animation style allows Expleo to showcase the product's features in a clear and concise way. The overall tone of the video is professional and informative, helping to establish the product's credibility as a cybersecurity testing platform for the mobility sector.

17. LACROIX

This video is a powerful example of how 3D animation can be used to showcase the capabilities of a product. It's a great way to give viewers a more complete understanding of how the product works and its practical uses.

Video Design - The video uses a combination of real-world footage and 3D animation. The real-world footage shows the actual applications of the product, while the 3D animation demonstrates how it can be used to monitor water flow in pipes.

This approach is a 3D Product Flythrough for B2B that effectively helps the viewer understand how the product works and its practical uses. The visual style is clear and informative, and the use of graphics and animations helps to communicate the message effectively.

18. Bergerat Monnoyeur Realistic Product Flythrough

The GEH2 product flythrough video is a superb demonstration of effective visual communication. We're impressed by how it manages to simplify a complex technological process without compromising on visual appeal. The smooth transitions between scenes and the use of clear, concise labels ensure easy understanding.

From the electrolysis of water to the final electricity output, each stage is depicted with precision and clarity. We all appreciate the strategic use of 3D animation, revealing the inner workings of the hydrogen generator and the fuel cell. This comprehensive and visually engaging approach is what makes this video truly stand out.

19. Toyota

This is a 3D Product Flythrough for B2B, showcasing the features and benefits of the new forklift, especially for customers who need a simple and efficient solution. The video starts with a close up shot of the forklift, with the company logo prominently displayed. The background is a warehouse, with racks of boxes, and a set of spotlights illuminating the forklift.

Video Design - The animation is smooth and realistic, allowing the viewer to get a good look at the forklift's design and capabilities. The video highlights the compactness and maneuverability of the forklift, emphasizing how it can easily move and maneuver in a variety of narrow spaces.

The simple design of the video, with minimal text and a focus on the product itself, communicates the message of simplicity and efficiency. The tone of the video is positive and upbeat, highlighting the benefits of the forklift.

20. G-Form

G-Form is a company that develops impact protection products. The video introduces the brand's new biodegradable plastic technology, RE ZRO.

Video Design - The video uses clean animation to demonstrate how the RE ZRO material works. It starts with showcasing the purple product against a black background, then transitions to microscopic level 3D animation, demonstrating how the material breaks down.

3D Product Flythrough for B2B - The visual style is minimalistic, white text on black or green backgrounds creates a clean aesthetic, making the key messages clear and easy to understand. The video seamlessly transitions between shots, with smooth animation and high-quality graphics. The visual elements highlight the benefits of RE ZRO technology and its positive impact on the environment. This sets a positive and informative tone that reinforces the company's commitment to sustainable impact protection solutions.

21. Ophir

Ophir develops solutions for long range observation and surveillance systems. This video is designed to promote a high performance, ruggedized continuous zoom lens.

Video Design - The lens is presented against a dark background with glowing blue lines surrounding it, creating a futuristic and innovative aesthetic. This helps draw attention to the product and its intricate design. The video showcases the lens's key features like the zoom range, compatibility with different detectors, and ruggedized design, highlighting its high performance.

Product Flythrough Video Example - The visual style of this video effectively communicates the objective of highlighting the lens's capabilities, rugged design, and high performance. This is achieved through the use of a dark, futuristic backdrop, highlighting the lens's cutting-edge technology. The animated lens display provides a visual representation of its functionalities, making the video engaging for both technical and non-technical audiences. The video successfully conveys a professional and sophisticated tone, emphasizing the quality and performance of the lens.

22. Voith

Voith VForm is a solution that improves the performance of your paper machine forming section. This video explains how the hydrofoils improve dewatering performance and increase the efficiency of your Fourdrinier or hybrid forming section.

Video Design - The video is a Product Flythrough Video Production. The hydrofoils are rendered in 3D to showcase the different aspects of the product. The video uses a simple white background, this ensures that the focus remains on the hydrofoils. The video is composed of smooth transitions between scenes, close-ups and detailed views highlight the individual components of the product.

The video's visual style is clean and concise. The visual style emphasizes the product's functionality, precision, and high quality. The video's clear visuals and smooth transitions make it easy to follow and understand the hydrofoils and their benefits. The video demonstrates how the hydrofoils can be adjusted to improve the performance of a paper machine forming section. The video's tone is professional and informative, highlighting the potential of the solution to improve the overall performance of a paper machine.

23. Daikin

Daikin is a company pushing the boundaries for more sustainable solutions. The video is designed to introduce a new product and its benefits.

Video Design -
This Product Flythrough Video features a minimalist design style, primarily using white and gray tones, with a touch of color to highlight key features. The clean and simple graphics create a modern and sleek aesthetic, aligning with the brand's commitment to innovation. The animation uses smooth transitions and subtle movements to emphasize the product's key features and benefits.

The visual style of the video is able to effectively communicate the objective, highlighting the product's key benefits and promoting its environmental impact. The clean and simple design creates a modern and professional tone, emphasizing the product's high quality and innovative nature. By showcasing the product's ease of installation, maximum flexibility, and environmental friendliness, the video effectively drives viewers toward the brand's website for further information.

24. Applied Materials

Applied Materials enables PPACt, the performance, power, area, cost, and time-to-market factors that drive semiconductor innovation. This video showcases how the company is improving transistor wiring so that chips can operate with better performance and power efficiency.

Video Design - Animated Product Flythrough Video is the perfect way to showcase the intricate details of a chip's wiring network. Sharp, clear graphics will clearly portray the complexity and intricate nature of chip wiring networks, with a focus on the role of copper and materials engineering in improving performance and efficiency.

The video design effectively communicates the objective of the video. The sophisticated yet engaging audio underscores the company's message of innovation and technical advancement. This video effectively conveys the importance of materials engineering in chip design and how the company is helping customers achieve significant performance gains, power efficiency, and scalability.

25. BASF

BASF is a global chemical company that provides solutions for a wide range of industries, including refineries. The video is designed to showcase BASF's expertise and product portfolio for the refining industry. The video focuses on the company's expertise in converting crude oil into high-performance fuels.

Video Design - The video utilizes a clean, modern, and visually engaging animation style. The use of 3D graphics brings a scientific element to the video, showcasing the chemical processes involved. BASF uses a modern, minimalist design, using a dark background for contrast and highlighting the intricate details of their various products with vibrant colors and clear animations. The simple design choices and clear information flow help viewers understand the complexity of the refining process. This design language makes it a good Product Flythrough Video for viewers.

The use of 3D graphics and intricate animations effectively showcases the complexity of BASF's solutions for the refining industry. The video's tone is informative, confident, and aspirational, suggesting that BASF's solutions are crucial for a more sustainable future. It conveys the company's commitment to innovation and sustainability, aligning with the industry's shift towards cleaner and more efficient fuels. This makes the video engaging, informative and trustworthy. The video's visual style drives the video's goal of highlighting the company's capabilities and positioning BASF as a trusted partner for refineries seeking to optimize operations and meet environmental standards.

26. Atlassian

Atlas seamlessly connects teams, applications, and work, regardless of location. It bridges gaps between different teams and tools, providing a unified platform for collaboration and productivity.

Video Design - The use of soft gradients, flowing lines, and interconnected dots visually represents the seamless integration and collaboration that Atlas enables. Clean and modern typography reinforces the product's focus on efficiency and organization. The animation is smooth and dynamic, keeping the viewer engaged while highlighting key features and benefits.

Interactive Product Flythrough Video could further enhance the viewer's understanding by providing a more immersive and engaging experience. Imagine a flythrough animation that takes the viewer on a journey through the platform, showcasing its features and benefits in a visually stunning way. This type of video could be particularly effective in demonstrating how Atlas connects different teams, applications, and work, bringing the concept to life in a way that a traditional 2D video cannot.

27. MacDermid

MacDermid is a company that develops innovative solutions for the electronics industry. This video is designed to introduce the Alpha Argomax sintering solution which is critical for improving range, power, and reliability in electric vehicles.

Video Design - The video is clean and minimal, using a white background and simple graphics. This style is consistent with the product itself. It features close-up shots of the device which highlights the key features. The design emphasizes the visual information which makes this a good Product Flythrough Video.

The video's visual style effectively communicates the goal of the video, which is to introduce Alpha Argomax and its key benefits. The clean and minimal design conveys the advanced nature of the product. The video's tone is informative and professional, which is appropriate for the target audience of engineers and designers. The combination of these elements makes the video engaging and informative, driving the viewer towards understanding the solution offered by the company.

28. PwC

Intelligent Controls is a solution that helps companies identify risk, lower costs, and reduce the amount of work it takes to make sure things run right. This solution helps manage risk and regulatory know-how.

Video Design - A 3D Product Flythrough Video uses simple graphics to illustrate the complex process of intelligent controls. Animated diagrams, white outline graphics, and a modern minimalist design are used to show the steps in a concise and engaging way.

The video's visual style effectively communicates the objective, showing that Intelligent Controls can reduce the amount of work it takes to manage controls. The video also features a confident tone and clean graphics, appealing to a professional audience that needs to manage control environments and systems effectively.

29. QuickML

QuickML is a no-code ML platform designed to streamline and accelerate the entire ML workflow. The video is designed to showcase the capabilities of QuickML, enabling users without data science or programming knowledge to become ML experts.

Video Design - This is a 3D Product Flythrough for Technology that effectively illustrates the no-code ML model building capabilities. The video uses a clean and modern design with bright colors, simple graphics, and a dynamic flow. Animated diagrams and visual elements, such as the robotic hand in the 'Monitor' segment, enhance the engagement and comprehension of the video.

The video effectively communicates the objective of making ML accessible to all. The visual style is modern, and the narrative is simple and direct. The combination of clear explanations, animated diagrams, and a touch of futuristic visual effects creates a positive and engaging tone. The mission to empower users to leverage the power of ML is conveyed through the animated visuals and the overall narrative of the video.

30. KIA

KIA is a leader in the rapidly growing field of electric vehicle development. The video is designed to inform viewers about regenerative braking, a feature available on select KIA models.

Video Design - This Product Flythrough Video uses a clean, modern visual style. The animation showcases a white KIA electric vehicle traveling through a minimalist city setting. A white background highlights the car, and the use of monochrome colors makes the vehicle the focal point. The background transitions seamlessly from one scene to the next, showcasing the Kia EV in various situations.

The video effectively communicates the benefits of regenerative braking using visual storytelling. It highlights the efficiency and user-friendliness of the electric car, creating a positive and engaging tone for the viewer. The use of simple graphics and clean animations effectively conveys information, making the video easy to understand for audiences interested in the eco-conscious benefits of regenerative braking.

How to plan and optimize Product Flythrough Videos?

Emotional Resonance: "Word of mouth is the best medium ever." - Ekaterina Walter. Advids leveraged this for a non-profit client. We crafted a flythrough video highlighting their impact on a community, evoking empathy and inspiring donations. The video generated a 15% increase in contributions within the first month.

Actionable: Connect with viewers emotionally to amplify message reach.

Brand Building through Differentiation: "Value innovation is the cornerstone of blue ocean strategy." - Chan Kim. Advids helped a consumer electronics client break through market clutter. We created a flythrough video showcasing unique product features and benefits, differentiating them from competitors. This led to a 10% lift in brand awareness and a 5% increase in market share.

Actionable: Highlight unique selling propositions to stand out from competitors.

Visual Storytelling: "Architecture should speak of its time and place, but yearn for timelessness." - Frank Gehry. Advids embraced this philosophy for a real estate developer. We created a flythrough video that showcased not just the building, but the lifestyle it offered, resonating with target buyers. This resulted in a 25% increase in pre-sales inquiries.

Actionable: Craft a narrative that transcends the product itself.

Iterative Design: "Great products are built by teams that understand their users and iterate based on feedback." - Julie Zhou. Advids implemented this for a gaming client. We created multiple versions of a flythrough video, testing each with target audiences and refining based on feedback. This iterative process resulted in a 30% increase in game downloads.

Actionable: Embrace feedback and iterate to optimize video effectiveness.

Building Brand Equity: "The key to brand building is to create a consistent brand experience across all touchpoints." - Kevin Lane Keller. Advids helped a fashion retailer strengthen their brand identity. We created a flythrough video that reflected their brand aesthetic and values, creating a cohesive experience across their marketing channels. This resulted in a 12% increase in brand recall and a 8% boost in sales.

Actionable: Align video aesthetics with overall brand identity for consistency.

Why Advids for Product Flythrough Video?

At Advids, we specialize in creating stunning Product Flythrough Videos that captivate audiences and drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your product is showcased in the most compelling way possible. With over 3400 successful projects under our belt, we've honed our expertise to deliver exceptional animation that achieves your business objectives.

Experience the Advids Advantage:

Industry Leaders Trust Us: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their products to life through engaging visuals.
12+ Years of Proven Success: Our extensive experience translates into a deep understanding of effective Product Flythrough Video strategies.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews speak volumes about our commitment to delivering high-quality work and exceeding client expectations.

Transforming Your Vision into Reality:

Tailored Product Flythrough Video Solutions: We craft bespoke animations, perfectly aligned with your brand, style, and target audience. From showcasing intricate details to highlighting key features, we ensure your product shines.
275 Successful Product Flythrough Videos: We've helped numerous businesses showcase their products through captivating flythrough animations, demonstrating our expertise in this specialized field.
State-of-the-Art Technology: We utilize the latest software and techniques to create visually stunning and impactful Product Flythrough Videos that leave a lasting impression.

A Partnership Built on Collaboration:

Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized every step of the way.
Open Communication: We prioritize clear and consistent communication, ensuring we understand your needs, target audience, and brand identity to create the most effective Product Flythrough Video possible.


Ready to unlock the potential of Product Flythrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Flythrough Video?

A product flythrough video is a dynamic and engaging way to showcase a product's design, features, and functionality. These videos use 3D animation, CGI, and visual effects to create an immersive experience, almost like holding and interacting with the product in real life. They offer a captivating visual narrative that resonates with viewers on an emotional level, building brand affinity and leaving a lasting impression.

Product flythrough videos are used for a variety of purposes, including product demos, explainer videos, 360-degree views, customer testimonials, and behind-the-scenes glimpses into the product development process. They can be used to generate excitement for new products, educate customers about product features, and build trust and credibility with potential buyers.

What do top Product Flythrough Videos have in common?

What makes Product Flythrough Video effective?

A captivating product flythrough video is a powerful tool for engaging viewers and communicating a product's value proposition. It is driven by a combination of visual storytelling, immersive experiences, and a clear understanding of the target audience.

A compelling product flythrough video is designed to create engaging experiences that resonate with viewers. The video should showcase the product's unique features and benefits in a way that is both informative and visually appealing. The use of 3D animation, CGI, and dynamic camera movements can create a sense of excitement and wonder, making the video more memorable and impactful.

Methods for creating effective product flythrough videos include understanding the target audience, identifying the product's key selling points, and crafting a clear and concise narrative. The video should be visually appealing, with high-quality graphics, animations, and cinematic techniques. The narrative should be engaging, guiding viewers through the product's features and benefits in a way that resonates with their needs and desires.

How long should your Product Flythrough Video be?

A thoughtfully designed product flythrough video aims to strike a balance between providing enough information to engage viewers and keeping the video concise and engaging. A video that is too long can lose viewers' attention, while a video that is too short may not adequately convey the product's value.

Pre-production considerations for determining video length:

How to create Product Flythrough Videos?

A product flythrough video is a powerful tool for showcasing a product's design, features, and functionality in a dynamic and engaging way. The creation of a product flythrough video involves a series of steps, from pre-production planning to post-production editing.

A successful product flythrough video is the result of a well-defined process that incorporates both creative and technical elements. The video should be visually appealing, with high-quality graphics, animations, and cinematic techniques. The narrative should be engaging, guiding viewers through the product's features and benefits in a way that resonates with their needs and desires.

Pre-production:

Production:

Flythrough Videos: Boost Engagement, Build Brand

Product flythrough videos offer a dynamic and engaging way to connect with customers and build a strong brand. Unlike static images or text, these videos provide an immersive experience, almost like holding and interacting with the product in real life.

This heightened engagement comes from the video's ability to showcase intricate details, functionality, and design elements in a captivating way. Imagine a flythrough video of a new smartphone, gliding over its sleek curves and highlighting the camera lens with stunning close-ups. This level of detail creates a memorable experience for viewers.

Flythrough videos bridge the gap between the digital and physical, allowing customers to visualize how the product fits into their lives. For example, a furniture company could use a flythrough video to show a sofa in a living room setting, helping customers imagine it in their own homes. This fosters a deeper understanding of the product's value, leading to increased customer confidence and trust in the brand.

Moreover, flythrough videos allow brands to inject personality and emotion into product presentations. A video showcasing a new electric car could feature upbeat music and dynamic visuals to convey a sense of excitement and innovation, creating a more engaging and memorable experience for potential buyers.

Amplify Your Product Launch Videos

To maximize the impact of product flythrough videos, a strategic distribution and promotion plan is essential. Sharing these videos across various online platforms is key to expanding brand visibility and attracting a wider audience.

• Social media platforms offer a powerful channel for distribution and engagement. Consider using Instagram Reels for short, eye-catching clips of your product, or leveraging LinkedIn for B2B audiences with longer, more detailed flythroughs.

• Embedding videos on your website, especially on product pages and landing pages, can enhance the user experience and drive conversions. For example, a clothing retailer could embed a flythrough video of a new dress on its product page, showcasing its flow and fit, with a clear Add to Cart button below.

• Collaborating with influencers and industry bloggers can further amplify your video's reach. Partnering with a tech blogger to review your new gadget and share a flythrough video with their followers can generate significant interest and drive traffic to your website.

• Finally, optimizing your videos for search engines is crucial. Using relevant keywords in video titles and descriptions can help your flythrough videos appear in search results when potential customers are actively looking for similar products.

Empower Customers with Video Self-Service

Product flythrough videos can be valuable self-service resources, empowering customers to find answers and resolve issues independently. By providing clear visual guides, these videos address common questions and troubleshooting scenarios, reducing reliance on customer support channels.

Imagine a furniture company providing a flythrough video demonstrating how to assemble a bookshelf. Customers can follow the step-by-step visual instructions, reducing the need to contact customer support for assistance.

Integrating these videos into your website's knowledge base or FAQ section provides easy access to information. For example, a software company could create a series of flythrough videos addressing common software glitches, allowing users to troubleshoot problems at their own pace.

The visual nature of flythrough videos enhances comprehension and retention. A video demonstrating how to use a new coffee machine's features will be more effective than a written manual, leading to fewer user errors and support requests.

This shift towards self-service not only reduces customer support inquiries and costs but also empowers customers, giving them a sense of control and improving their overall experience with the brand.

Target Your Audience, Showcase Value

Before creating a product flythrough video, thorough research is crucial to ensure it resonates with your target audience and effectively communicates your product's value.

Understanding your target audience's demographics, psychographics, needs, and pain points is essential. Conducting surveys, analyzing customer feedback, and studying social media conversations can provide valuable insights into your audience's preferences.

Analyzing competitor offerings provides valuable insights into industry trends and best practices. Studying your competitors' flythrough videos can help you identify areas for differentiation and develop a unique approach.

Identifying your product's unique selling points and aligning them with your target audience's needs is crucial for crafting a compelling narrative. For example, if your target audience values convenience, your flythrough video should highlight how your product saves time and effort.

Defining clear and measurable objectives for the video, such as increased brand awareness, website traffic, or sales conversions, provides a roadmap for production and allows for post-campaign evaluation. Setting specific goals like increase website traffic by 15% within one month of launching the video helps you track the video's effectiveness.

Crafting Compelling Product Flythroughs

Creating compelling product flythrough videos requires a keen understanding of design principles and best practices. Visual Appeal is paramount, utilizing high-quality graphics, animations, and cinematic techniques to capture attention.

Think of a flythrough video for a luxury watch, showcasing its intricate details with stunning close-ups and dramatic lighting, creating a sense of elegance and sophistication.

The video's narrative should be clear, concise, and engaging, guiding viewers through the product's features and benefits. A flythrough video for a new laptop could highlight its processing speed, battery life, and portability in a way that resonates with the target audience's needs.

Maintaining a Consistent Brand Identity throughout the video is crucial. The visuals, messaging, and overall tone should align with the brand's image and values. A flythrough video for a sustainable clothing brand should use natural lighting, earthy tones, and Messaging that emphasizes eco-friendliness.

Accessibility is also essential. Optimize the video for various platforms, devices, and internet speeds to ensure a seamless viewing experience for all audiences. Providing captions and transcripts makes the video accessible to a wider audience, including those with hearing impairments.

Elevate Your Product Videos

Achieving a polished and professional aesthetic in a product flythrough video requires meticulous attention to detail. High-quality visuals are paramount, utilizing professional-grade equipment, lighting, and editing techniques.

Imagine a flythrough video for a high-end car, shot with a professional camera and edited with smooth transitions and cinematic effects, creating a visually stunning experience.

A clear and concise narrative is essential, guiding viewers through the product's features and benefits in a logical and engaging manner. A flythrough video for a new kitchen appliance could start by showcasing its sleek design, then transition to demonstrating its functionality with clear and concise explanations.

Professional voiceovers, sound effects, and background music can elevate the video's production value. A calming Voiceover with subtle background music can enhance a flythrough video for a meditation app, creating a relaxing and immersive experience.

Thorough testing and quality assurance checks are crucial for identifying and rectifying any technical glitches or inconsistencies. Testing the video on different devices and platforms ensures a seamless and enjoyable viewing experience for all audiences.

Product Flythroughs: A Visual Storytelling Guide

Product flythrough videos come in various styles and formats, each tailored to specific use cases and marketing objectives.

Product demos provide a comprehensive overview of a product's features and functionality. They are ideal for showcasing new products or updates. For example, a tech company launching a new smartphone could create a product demo flythrough video highlighting its camera, processing speed, and battery life.

Explainer videos delve into the product's value proposition, addressing customer pain points and demonstrating how the product provides a solution. A software company could create an explainer flythrough video showcasing how their project management tool simplifies workflows and improves team collaboration.

360-degree videos offer an immersive experience, allowing viewers to explore the product from all angles. They are ideal for showcasing products with intricate details or design elements. A furniture company could use a 360-degree flythrough video to showcase a new sofa, allowing viewers to rotate the view and examine its fabric and design from all sides.

Customer testimonial videos leverage social proof to build trust and credibility. They feature satisfied customers sharing their positive experiences with the product. A skincare brand could incorporate customer Testimonials into a flythrough video, showcasing the product's effectiveness through real-life stories.

Behind-the-scenes videos provide a glimpse into the product's development process, highlighting the craftsmanship, innovation, and attention to detail that goes into its creation. A watchmaker could create a behind-the-scenes flythrough video showcasing the intricate process of assembling a luxury watch, emphasizing the brand's commitment to quality and precision.

Flythrough Videos: A Visual Journey

A product flythrough video is a captivating form of video marketing that takes viewers on a virtual journey, showcasing a product's design, features, and functionality in a dynamic and engaging way. Unlike traditional Product Videos that may rely on static images or live-action footage, flythrough videos leverage 3D animation, CGI, and visual effects to create a hyper-realistic and immersive experience.

This immersive quality distinguishes flythrough videos from other product video formats, such as Product Demos or explainer videos. While demos primarily focus on functionality, flythrough videos prioritize aesthetics and user experience, offering a captivating visual narrative that resonates with viewers on an emotional level.

For example, a flythrough video showcasing a new car model would emphasize its sleek design and luxurious interior, creating a sense of desire and aspiration in viewers. A product demo, on the other hand, would focus on demonstrating the car's features, such as its engine performance and safety features.

Explainer videos, on the other hand, prioritize conveying information and educating the audience about a product or service. Flythrough videos, with their emphasis on visual Storytelling and immersive experiences, excel at generating excitement, building brand affinity, and leaving a lasting impression on viewers.

User Content: Authenticity Through Video

Integrating user-generated content (UGC), such as customer photos and videos, into product flythrough videos can significantly enhance their authenticity and relatability. By showcasing real people using and enjoying the product, these videos tap into the power of social proof, building trust and credibility with potential customers.

One effective approach is to create a montage of user-submitted content, seamlessly weaving together diverse perspectives and experiences with the product. A travel company could create a flythrough video showcasing a destination, incorporating user-submitted photos and videos of travelers enjoying various activities and landmarks.

Another strategy is to feature customer testimonials within the flythrough video, allowing satisfied users to share their firsthand experiences and insights. A fitness brand could incorporate customer testimonials into a flythrough video showcasing their new workout equipment, highlighting the positive results achieved by real users.

By incorporating UGC, brands can demonstrate the product's value in a more genuine and relatable way, fostering a sense of community and encouraging viewers to envision themselves as part of that community.

Beyond the Screen: Immersive Product Experiences

The immersive capabilities of product flythrough videos can be further amplified by integrating them with virtual reality (VR) or augmented reality (AR) experiences. This integration allows viewers to transcend the limitations of traditional video and interact with the product in a virtual environment.

For instance, viewers can use VR headsets to experience a 360-degree view of a product, exploring its design and features from all angles. A furniture company could create a VR experience that allows customers to virtually walk through a room furnished with their products, experiencing the scale and design firsthand.

AR technology can overlay product information, animations, or Interactive Elements onto the real world, allowing viewers to visualize how the product would look and function in their own environment. A cosmetics brand could create an AR experience that allows customers to virtually try on different makeup products using their smartphone camera, seeing how the colors and textures look on their own faces.

This convergence of flythrough videos with VR/AR creates a truly immersive and engaging product demonstration, empowering customers to experience the product firsthand and make more informed purchasing decisions.

Case Study: LEGO's Global Expansion with Localized Video Content

Challenge:

LEGO, a global toy giant, faced the challenge of expanding its reach to diverse international markets while maintaining brand consistency and cultural relevance.

Solution:

LEGO implemented a comprehensive Video Localization Strategy, adapting its content to resonate with specific cultural nuances and language preferences. This involved:

• Language Translation: Translating all video scripts and voiceovers into the target languages.
• Cultural Adaptation: Adjusting the content to reflect local customs, humor, and storytelling styles.
• Regional Marketing: Tailoring video campaigns to specific regions, featuring local landmarks and cultural references.

Results:

LEGO witnessed a significant increase in engagement and brand affinity across its international markets.

• YouTube Views: A 25% increase in YouTube views for localized videos compared to the original English versions.
• Social Media Engagement: A 30% rise in social media engagement for localized content, demonstrating greater resonance with local audiences.

Key Takeaway: LEGO's success highlights the importance of adapting video content to local cultures and languages. By embracing localization, brands can effectively connect with global audiences and drive stronger engagement.

Case Study: Nike's Visual Identity Reinforcements Through Video

Challenge: Nike, a global sportswear giant, sought to strengthen its brand identity and create a consistent visual language across its diverse marketing channels.

Solution: Nike implemented a comprehensive Video Branding Strategy, focusing on:

• Visual Consistency: Establishing a consistent visual style across all video content, including color palettes, typography, and animation techniques.
• Brand Storytelling: Developing a cohesive narrative that reinforces Nike's core values of athleticism, innovation, and inspiration.
• Emotional Connection: Creating videos that evoke strong emotions and connect with audiences on a personal level.

Results: Nike's Video Branding Strategy has been instrumental in reinforcing its brand identity and driving customer loyalty.

• Brand Recognition: A significant increase in brand recognition and recall among consumers who have viewed Nike's video content.
• Emotional Resonance: Higher levels of emotional connection and engagement with Nike's brand message.

Key Takeaway: Nike's success demonstrates the power of visual consistency and storytelling in video content. By creating a cohesive brand identity, Nike has effectively communicated its values and resonated with its target audience.

Case Study: LEGO's Global Expansion with Localized Video Content

Challenge:

LEGO, a global toy giant, aimed to expand its reach in emerging markets like China and India. However, the company faced the challenge of adapting its video content to resonate with diverse cultural nuances and preferences.

Solution:

LEGO implemented a comprehensive Video Localization Strategy. This involved:

• Language Translation: Translating all video scripts and voiceovers into local languages, ensuring accurate and culturally appropriate messaging.
• Cultural Adaptation: Adjusting video content to reflect local customs, humor, and storytelling styles. For example, in China, LEGO incorporated elements of traditional Chinese culture into its videos.
• Regional Targeting: Tailoring video content to specific regions within a country, addressing local interests and preferences.

Results:

LEGO's localized video content saw a significant increase in engagement and brand awareness in emerging markets.

• China: Video views increased by 30% within the first year of localization efforts.
• India: Social media engagement with LEGO videos grew by 25%, demonstrating a stronger connection with the local audience.

Key Takeaways:

LEGO's success highlights the importance of video localization for global brands. By adapting content to local cultures and preferences, brands can effectively connect with audiences worldwide and drive stronger engagement.

How product flythrough video examples are curated?

We dove deep into product flythrough videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product flythrough videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Seamless Transitions Evaluating the smoothness and logic of transitions between different product features.
7.3D Model Accuracy Assessing the fidelity and realism of the 3D product model.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product flythrough video examples 2024, n=13636 videos within duration <3 mintues, across industries.