Lights, camera, conversions! Ever felt the sting of a silent product launch? It's like a tree falling in the forest with no one around to hear it. But what if I told you there's a way to amplify that sound, to make it resonate with your audience? Product highlight videos are your megaphone in the digital jungle. In a world obsessed with scrolling, they're the ultimate attention-grabbers, turning casual browsers into enthusiastic buyers. A picture is worth a thousand words, but a video? Well, let's just say the numbers speak for themselves, and we're about to uncover some pretty compelling stats.
- 87% of marketers say that video has increased traffic to their websites.
- Live video currently dominates Facebook, garnering 3x the median interactions.
- 44% of the videos created with our recorder in 2023 were product videos and 36% were educational or instructional videos.
These statistics highlight the undeniable power of video, particularly for product showcases and educational content. Product highlight videos can bridge the gap between a potential customer's curiosity and a confident purchase. Let's dive in and explore 30 Attention-grabbing Product Highlight Video examples to ignite your creativity and amplify your marketing impact.
1. Intel Creative Product Video - Showcase product value implicitly
Duration : 1 minute and 16 seconds
Granulate's Product Highlight Video for G Profiler immediately grabs attention with its dark, futuristic aesthetic and vibrant neon highlights. The isometric 3D animations of servers and chips, seamlessly transitioning with screen recordings of the profiler's intuitive UI, create a visually stunning experience.
What truly elevates this video is its ability to distill complex information into a digestible narrative. Granulate succinctly presents the challenge of code optimization and then introduces G Profiler as the seamless solution. This video proves how impactful clear messaging and captivating visuals can be in showcasing a technical product.
2. PepsiCo Product Highlight Video
Duration : 2 minutes and 5 seconds
This Product Highlight Video exemplifies how animation can elevate your product presentation. The video seamlessly weaves together 2D and 3D elements to deliver a captivating narrative about compostable packaging. By simplifying complex concepts through vivid illustrations and a friendly voiceover, it fosters immediate audience connection.
The video’s strength lies in its ability to translate intricate information into an easily digestible format. From the intricate process of biodegradation to the global initiatives promoting sustainable packaging, every detail is meticulously crafted and visually engaging. This video proves animation's power in making your product explanation accessible and inspiring.
3. Audaces Animated Product Highlight Video - Showcase design process implicitly
Duration : 1 minute and 36 seconds
Audaces Idea demonstrates a masterclass in product highlight video creation. The video's clean aesthetics, driven by a white backdrop and smooth transitions, keep the focus squarely on the product's capabilities. The integration of subtle 2D motion graphics adds a touch of dynamism without being overwhelming.
A smartly chosen upbeat electronic music track sets a modern, tech-forward tone. It showcases a seamless transition between demonstrating intuitive UI elements and highlighting the tangible benefits to designers – like streamlined communication and cost estimation. Audaces Idea gets how to tell a compelling product story, without a word of narration, leaving potential customers intrigued and wanting more.
4. ManageEngine 2D Product Video
Duration : 2 minutes and 10 seconds
In today's dynamic digital landscape, organizations face a constant barrage of cyber threats. ManageEngine Endpoint Central emerges as a robust solution, streamlining endpoint management and bolstering security. This Product Highlight Video vividly portrays the struggles of IT teams grappling with endless notifications and mundane tasks.
Brilliantly animated, the video captures the essence of IT overload and demonstrates how Endpoint Central simplifies complex processes. From threat and vulnerability management to application deployment and mobile device security, the software empowers IT teams to efficiently address critical issues and regain control of their digital workplace.
5. Western Digital Visual Product Highlight Video
Duration : 2 minutes and 51 seconds
This Product Highlight Video for Western Digital is a prime example of how to effectively explain a complex technical solution to a broader audience. The use of 2D animation and isometric 3D elements makes the intricate details of data storage in connected vehicles digestible and even captivating. The video cleverly uses visual metaphors, such as the expanding data circle and the radar scan, to communicate essential concepts like WAF and the growing storage demands of the automotive industry.
The visuals are meticulously crafted, with smooth transitions, a clean aesthetic, and a futuristic color scheme. The pulsating electronic soundtrack seamlessly complements the on-screen action, creating an immersive experience that draws the viewer in. The result is a video that not only explains Western Digital's solutions but also positions the brand as a leader in the field of automotive data storage.
6. KIOXIA Minimal Product Highlight Video
Duration : 1 minute and 30 seconds
KIOXIA is a company that designs and develops flash memory products, and this video is designed to showcase their innovative technologies.
Video Design - The video design is very much a Product Highlight Video. The design is very clean, using simple color schemes and animation. It showcases the various technologies and how they benefit the users. The video also includes clear animation of the product itself, making the process and features easy to understand for the audience.
The video highlights KIOXIA's key technology BiCS FLASH. It uses visuals and animations to communicate the technical innovation, emphasizing the benefits of increased storage capacity and performance. The style is engaging, informative and uses a clear and concise approach for the viewers. The use of minimal text and narration helps keep the audience engaged with the visual storytelling. The use of modern, minimalist graphic elements further reinforces the brand's focus on technology and innovation. The video effectively communicates the brand's commitment to continuous improvement and its vision for the future of flash memory.
7. G-Form Product Highlight Animation Video
Duration : 58 seconds
This video is a fantastic example of a Product Tour Video for Feature Highlight. It's a great way to introduce a new eco-friendly product, showcasing its unique features and benefits. The video uses a blend of animation and graphics, creating a visually engaging experience for viewers.
Video Design - The animation effectively depicts the biodegradable process, which is a key selling point for environmentally conscious consumers. The use of high-quality graphics and animation creates a sense of innovation and sustainability, aligning with the product's eco-conscious theme.
The video's overall tone is positive and reassuring, emphasizing the product's positive impact on the environment. This approach is crucial for appealing to environmentally conscious consumers, who are increasingly looking for sustainable products.
8. SCANTECH Product Overview Video
Duration : 1 minute and 13 seconds
SCANTECH is a company that makes 3D scanners. The video is designed to introduce the SIMSCAN, a new, hand-sized, portable 3D scanner.
Video Design - The video uses a minimalist design style, with simple graphics and animation to illustrate the features of the SIMSCAN. The animation is smooth, with a clean and sleek aesthetic. The use of transparency in the video, to showcase the inner workings of the SIMSCAN, reinforces the product's sleek design. The use of blue highlights, on the buttons and interior components, gives the video a futuristic feel. The video uses a fast-paced rhythm with a modern, minimalist design, which makes it a good Product Highlight Video for the target audience of engineers and design professionals.
The video effectively communicates the benefits of the SIMSCAN by focusing on its size, portability and speed. The use of close-ups emphasizes the product's intricate design and the detail it can capture. The video highlights the unique functionality of the product, by showcasing the camera, button interface and the inner workings of the SIMSCAN 3D scanner. The video ends with a shot of the SIMSCAN logo, reminding viewers of the product's brand. The overall tone of the video is professional and engaging, creating a positive impression of SCANTECH and the SIMSCAN.
9. Dürr Dental Animated Product Showcase Video
Duration : 1 minute and 44 seconds
The new VistaScan Mini Easy 2.0 not only features a pioneering design, but also boasts state-of-the-art technology. It works with the latest image plate technology and enables numerous new AI functions in conjunction with the VistaScan IQ image plate. Combined with the superior image quality of the tried-and-tested PCS technology, it ensures that your practice is well equipped for the future.
This product highlight video cleverly employs a minimalist design aesthetic, showcasing the sleek and modern design of the VistaScan Mini Easy 2.0 against a clean, dark background. This allows the viewer to focus on the product's key features, such as the Easy Feed concept for Sizes 0 and the latest image plate technology. The use of subtle animations, like the power button exploding to reveal internal components, effectively highlights the state-of-the-art technology within.
By combining a minimalist design with strategic animations, the Product Highlight Video successfully conveys the message of innovation and superior image quality, positioning VistaScan Mini Easy 2.0 as a cutting-edge solution for modern practices.
10. Beckhoff 3D Product Highlight Video
Duration : 1 minute and 50 seconds
Beckhoff implements open automation systems based on PC. The video is designed to showcase its automation products that include Industrial PCs, I/O and Fieldbus modules, Drive technology, and automation software.
Video Design - The video showcases the company's range of automation products. The style is simple and sleek using white backgrounds and high-quality graphics. This is a great example of Corporate Promo for Brand that focuses on showcasing products. Each product is presented in a minimalist style, ensuring the audience's focus stays on the product.
The visual style of the video effectively communicates the objective, which is to showcase the company's range of products. The professional look of the video helps build credibility and trust for the brand. The tone of the video is professional and straightforward, allowing the viewers to understand the features and functions of the company's automation products.
11. Digicel
Duration : 1 minute and 1 second
Digicel Smart WiFi is a solution that aims to provide users with a seamless and reliable WiFi experience. The video showcases the benefits of Smart WiFi, specifically the ability to improve coverage and performance, even in homes with challenging layouts or multiple devices.
Video Design - The video employs a clean and modern design style, utilizing 3D graphics and animation. Isometric illustrations depict a typical home, highlighting the challenges of WiFi connectivity. The simplicity of the graphics allows viewers to easily understand the concept. This approach makes the video a strong Product Highlight Video for SaaS, focusing on the customer's experience and how Smart WiFi can solve everyday challenges.
The video's visual style effectively communicates its objective. It utilizes a straightforward narrative, showcasing the typical problems encountered with traditional WiFi and how Smart WiFi can overcome them. The use of bright colors and animations creates a positive and engaging tone, appealing to a wide audience. The graphics are well-designed, focusing on functionality and clarity. The animation style is simple but effective, ensuring that viewers remain engaged throughout the video. This simple approach is also beneficial in conveying the ease with which Smart WiFi can improve their connectivity.
12. KIA Product Highlight Motion Video - Build brand awareness subtly
Duration : 3 minutes and 56 seconds
KIA is a leader in electric vehicle development, offering a range of efficient electric vehicles that are easy to operate, maintain, and own. This video is designed to help viewers learn about regenerative braking.
Video Design - This Product Highlight Video Example uses high-quality graphics and animation to explain the features of regenerative braking. The video uses a simple, clean visual design with a white car driving through a greyscale city environment, focusing on the car's movement and highlighting the features of regenerative braking.
The visual style of the video helps to communicate the objective of the video. The video effectively explains the process of regenerative braking through visual representation and a short, informative narrative. The simple, informative tone of the video makes it easier for viewers to understand the benefits of regenerative braking, while the animation enhances the visual appeal of the video.
13. Atlas Copco
Duration : 1 minute and 0 seconds
This video is a fantastic example of Product Highlight Video Design. It uses bold, minimalist graphics to convey the power of the boost flow mode feature. The visuals are eye-catching, featuring sleek, futuristic imagery. The sleek lines and bold colors draw attention to the key elements.
Video Design - The video uses a combination of animation and graphics to showcase the function of the compressor and the benefits of boost flow mode. The screen graphics effectively explain the functionality of the compressor, providing a clear and concise understanding of how the boost flow mode works.
The animated graphics, combined with the clear and concise narration, effectively communicate the message, and highlight the advantage of the boost flow mode feature. The design effectively communicates the benefits of the compressor. The sleek, futuristic look highlights the advanced technology, while the clear and concise narration ensures the viewer understands the key benefits. The video effectively addresses the needs of the target audience, presenting a solution to a common problem while highlighting the advanced features of the compressor.
14. Radix
Duration : 1 minute and 36 seconds
Radix is a protocol for creating decentralized applications, tokens, and coins. It enables the movement of capital and assets quickly and efficiently between intermediaries.
Product Highlight Video utilizes bright, minimalist graphics and clean animations. The graphics are visually appealing and easy to understand, creating a sense of structure and order, which reinforces the concept of a decentralized and structured financial system.
The visual style successfully communicates the objective of introducing Radix by utilizing bold colors, clean animation, and simple shapes to illustrate its concept. Geometric shapes and lines, alongside a fast-paced, futuristic tone, create an engaging experience for the viewer. These elements, alongside the narrative, work to reinforce the benefits of a decentralized financial system.
15. PagerDuty
Duration : 1 minute and 2 seconds
PagerDuty is a digital operations management platform, empowering teams to take action when seconds matter. This video is designed to highlight the importance of PagerDuty in a world of digital everything.
Video Design - The video features a simplistic style, employing a clean, bold design with a minimal color palette. Simple animated shapes, lines, and geometric patterns create an engaging, easy-to-understand, and memorable 3D Product Highlight Video. The graphic elements of the video are consistently high quality.
The use of animation and graphics effectively communicates the video's objectives. The tone of the video is both serious and urgent, reflecting the importance of digital operations management. The clean design and use of animation help drive the video's central message, which is that every second matters for PagerDuty's customers.
16. Siemens
Duration : 1 minute and 38 seconds
Siemens tackles the complex issue of supplier quality in its engaging Product Highlight Video. The video’s relatability resonates with those grappling with the challenges of monitoring supplier performance and ensuring swift communication when problems arise. The efficient exchange of quality-relevant data becomes the hero, showcasing how a centralized system streamlines collaboration.
The concise narrative, coupled with crisp 2D animation, effectively portrays Siemens Supplier Quality software as a solution. It inspires viewers to consider how a cloud-based quality hub can transform their supplier interactions, making corrective action requests and production part approvals seamless processes.
17. HR Acuity
Duration : 1 minute and 12 seconds
HR Acuity is a solution designed to help companies transform how they manage employee relations issues and mitigate risk. This video is designed to show how employee relations and human resources teams can benefit from using the solution.
Video Design - The video uses simple, minimalist graphics with a focus on line work, creating a clean and modern aesthetic. Bright, contrasting colors for the icon elements help them stand out against the white background.
The video uses icons and line work to represent the issues of misconduct and discrimination that the solution helps organizations manage. The animation is simple but effective, showing the flow of information and the interconnected nature of the issues. The simplicity of the graphics keeps the focus on the information and the message. This is a Product feature highlight video that will resonate with viewers.
18. Carlson
Duration : 1 minute and 58 seconds
Carlson Boretrak2 is a simple system for measuring the accuracy of drilled holes and their deviation from design. It reduces the risk of flyrock and improves safety in mining operations.
Video Design - The video uses animated graphics, sharp visuals, and clear text to highlight the product's capabilities and the problems it solves. The video transitions smoothly between scenes and utilizes a bright blue color palette, making it visually appealing. This style makes the video an effective SaaS Product Feature Highlight Video for viewers interested in mining and drilling operations.
The animation highlights the risks involved in mining operations and the potential consequences of inaccurate drilling. By illustrating these risks, the video effectively communicates the value proposition of the product and emphasizes the importance of using it. The animation style successfully showcases the impact of using the product, making the video engaging and informative for the target audience.
19. Invacare
Duration : 1 minute and 11 seconds
This is a 3D Product Highlight Video for Marketing, designed to showcase the key features and benefits of a lightweight, functional, and comfortable wheelchair. It's perfect for everyday use.
Video Design - The video features high-quality 3D graphics and animated elements that highlight the wheelchair's key features. The dynamic camera angles allow for an in-depth look at the wheelchair's design, rendering it with sharp detail.
The visual style effectively communicates the objective of the video, which is to showcase the wheelchair's design and features. The tone is professional, and the use of animation and graphics help to make the video engaging, focusing on the wheelchair's key features, while highlighting its key benefits like its lightweight and ergonomic design.
20. QuickML
Duration : 2 minutes and 4 seconds
QuickML is a no-code ML platform that simplifies machine learning. This video is designed to introduce QuickML and highlight its ease of use.
Video Design - QuickML uses a clean and modern visual style. Minimalist graphics, bold text, and bright colors create a visually appealing and engaging experience for viewers.
This 3D Product Highlight Video for Sales effectively uses animation and clear graphics to showcase QuickML's capabilities, focusing on the platform's ability to build, deploy, and monitor machine learning models with ease. The video's tone is informative and encouraging, emphasizing the accessibility of machine learning.
21. US Ecology
Duration : 3 minutes and 18 seconds
The video is designed to showcase the benefits of US Ecology's partnership with Smarter Sorting, highlighting the importance of proper sorting of waste.
Video Design - This Product Highlight Video features vibrant, minimalistic graphics, which are key to establishing a modern and professional design style. This is crucial to the video's goal of communicating the solution to complex waste management problems. The simplicity of the graphics contributes to the clear presentation of the information, and the use of colors makes the video more engaging.
The visual style is able to communicate the objective of the video by using bold colors and striking graphics. It effectively demonstrates how the solution can help retail waste management, with an optimistic tone that conveys the effectiveness of the partnership. The visual design effectively reflects the partnership's focus on providing a sustainable solution for waste classification.
22. AEL
Duration : 1 minute and 48 seconds
This is a 3D Product Highlight Video for SaaS, designed to showcase the utility floodlight's features. The video opens with a sleek black background, contrasting against the animated collection of floodlights. This minimalist design style is consistent throughout, creating a focused visual experience. Clean white text further emphasizes the product features.
Video Design - The video showcases the product from multiple angles, providing a comprehensive visual understanding of its design. Black and white backgrounds create contrast and clarity, allowing the floodlight to stand out. This clean design approach allows viewers to understand the product's key features and benefits.
The video effectively communicates the product's capabilities and the benefits of choosing this floodlight. The video uses minimal text, instead focusing on the product's visual appeal. The tone is professional, confident, and informative, highlighting the product's high-quality construction and advanced features. The video does not use overly complicated animations, keeping the focus on the product's design and performance.
23. PharMerica
Duration : 1 minute and 20 seconds
PharMerica is a leading provider of pharmacy services to senior living communities. The video is designed to introduce PharMerica and their services to potential customers.
Video Design - The video design uses simple and colorful graphics with an animated style. PharMerica is using animated characters to explain the benefit of their pharmacy services for Senior Living communities. This makes it an engaging and easy-to-understand Product Highlight Video for the targeted audience.
The animated graphics and simple, engaging storytelling create a positive and trustworthy tone. The use of bright colors and simple animations is effective in communicating PharMerica's message and emphasizing the reliability of their medication programs for senior living communities. This tone is crucial in building confidence in PharMerica's ability to provide a safe and reliable medication management solution for seniors and those responsible for their care.
24. FireMon
Duration : 1 minute and 26 seconds
FireMon automation is designed to help security operations teams and organizations achieve their security goals by automating security processes. This video explains the different levels of security automation that FireMon offers.
Video Design - The video uses a combination of isometric illustrations and text to explain the different levels of security automation. Bright colors, clean lines, and simple animations make the video visually appealing.
The video effectively communicates the value proposition by highlighting the different levels of security automation. The animation style is engaging, and the video tone is professional and informative. The video content is presented in a clear and concise way, making it easy for viewers to understand the benefits of using FireMon automation.
25. Namecheap
Duration : 1 minute and 30 seconds
EasyWP is a WordPress hosting solution that simplifies technical aspects, allowing users to focus on content, ideas, and growth. The video highlights the frustration with technical aspects of WordPress, introducing EasyWP as a solution.
Video Design - The video uses a minimalist design with bright colors, geometric shapes, and an animated illustration style. The flat, clean aesthetic creates a fun, engaging, and modern feel. Simple, yet effective animation is used for a 3D Product Highlight Video for SaaS. Vibrant and consistent color palette creates a brand identity.
The video uses a clear and concise narrative, emphasizing how EasyWP can help users overcome technical challenges and focus on their online business. The playful and upbeat tone highlights the ease of use and accessibility, making it an appealing solution for users of all skill levels. The visual style, animation, and tone effectively communicate the core benefits.
26. Ascendum Makina
Duration : 1 minute and 1 second
Ascendum Makina specializes in construction and mining equipment. This video educates viewers about the Hill Assist function on Volvo's G-series articulated dump trucks. It's a simple yet effective video, shot in high quality with clear graphics and visuals. The video starts with the speaker standing in front of the truck, then transitions to a split-screen layout, highlighting the dashboard and the Hill Assist button. This approach allows viewers to visually understand the functionality of the Hill Assist.
Video Design - The video effectively communicates the benefits of the Hill Assist function by showcasing its ease of use and its application in a real-world scenario. It emphasizes the importance of safety and efficiency when operating on uneven terrain. The video uses a straightforward and informative tone. The visual style and the accompanying audio narration are both clear and easy to follow. This combination enhances the overall clarity of the message and helps viewers retain information.
3D Product Highlight Video for SaaS - This video is a great example of how to use a simple, straightforward approach to create a compelling and informative video. The split-screen layout is a clever way to highlight the key features of the product, and the use of real-world scenarios makes the video more relatable and engaging. This video is a great inspiration for a new campaign.
27. 1Password
Duration : 1 minute and 27 seconds
This is a 3D Product Highlight Video for SaaS that showcases new developer tools, designed to simplify and secure development workflows. The video uses a clean and minimalist design, with simple lines and bright colors, creating an approachable and engaging experience. The dark blue background contrasts sharply with the bright line art, making the information visually clear.
Video Design - The video effectively communicates its objective through animation and visual storytelling. Line art is used to illustrate the product's features, bringing life to the concept of managing passwords, SSH keys, and infrastructure secrets. The visual style effectively conveys the message of simplicity and security, perfectly aligning with the brand's messaging and target audience.
This video strikes a professional yet approachable tone, demonstrating that the developer tools can make development workflows more secure and efficient. The video's design and execution are well-suited for a SaaS product, as it highlights the key features and benefits in a clear and concise manner.
28. Syncsort
Duration : 2 minutes and 7 seconds
This video is designed to simplify the process of selling products online, and it does a great job of demonstrating how Connect can improve that experience.
Video Design - The video uses flat cartoon graphics with bright colors and simple animations. The video design includes several elements, including a cartoon character, simple animations, and bright colors.
The video's visual design effectively communicates the benefits of using Connect. The overall tone is light and friendly, demonstrating that Connect is simple to use and can make selling online easier. The video's animation style emphasizes a sense of speed and efficiency, highlighting how the product can streamline the selling process. The visual style aligns with the video's goal of illustrating the benefits and simplicity of using Connect.
29. Teledyne
Duration : 1 minute and 48 seconds
Teledyne e2v Semiconductors is introducing the world's most compact Radiation Tolerant 4GB DDR4 memory for space systems. This video is designed to introduce a new compact Radiation Tolerant memory chip that can withstand extreme environments, which is ideal for use in space systems.
Video Design - The video utilizes a clean and minimalistic design style. The visuals feature simple line art and bright colors. Animated characters and speech bubbles help to create a lighthearted and engaging tone. The overall aesthetic is professional and polished, making this a good 3D Product Highlight Video for SaaS. The animation is fluid and dynamic. The color palette is bright and inviting. Simple graphics and bold fonts emphasize the key information.
The video successfully communicates the objective of introducing the new Radiation Tolerant DDR4 memory chip. The narrative focuses on the benefits of the chip for space systems. The tone is informative and engaging. The animation style and the graphics used help to convey the message clearly. This video is well-suited for a technical audience as it effectively communicates the key features and benefits of the product.
30. MCI
Duration : 1 minute and 46 seconds
The SHAI Product Highlight Video cleverly captures attention with its upbeat music and visually rich, modern aesthetic. The clever use of icons and smooth transitions effortlessly guides the viewer through SHAI's core functionality, from code conversion to automation. The focus on scaling human resources using AI paints a compelling picture of enhanced efficiency.
What truly shines is the video's ability to convey complex technical concepts in a simple, digestible way. The crossed-out clock and dollar sign, a stroke of visual genius, immediately resonate with the target audience's desire for cost-effectiveness, making SHAI a compelling solution.
How to plan and optimize Product Highlight Videos?
Humanize Your Brand: "People share, people love, people engage." - Mari Smith. Advids leveraged this insight for a skincare client. We created a product highlight video featuring real customers sharing their positive experiences, leading to a 15% boost in social media engagement and a noticeable lift in brand perception.
Actionable: Build trust by showcasing genuine customer testimonials and stories.
Spark Curiosity: "If you're not prepared to be wrong, you'll never come up with anything original." - Ken Robinson. Advids embraced this philosophy for a gaming client. We developed a visually captivating product highlight video with unexpected twists and turns, generating significant buzz and pre-orders.
Actionable: Captivate audience attention with unique and intriguing visual narratives.
Focus on Solutions: "People who feel good about themselves produce good results." - Kenneth Blanchard. Advids applied this wisdom for a healthcare client. We crafted a product highlight video emphasizing how their medical device alleviates patient discomfort, resulting in increased website traffic and inquiries from medical professionals.
Actionable: Position your offering as a solution to specific customer pain points.
Data-Driven Creativity: "Data beats opinions." - Alistair Croll. Advids combined data and creativity for a food delivery service client. We analyzed user preferences to create a product highlight video showcasing the most popular dishes and convenient ordering process, leading to a 10% rise in order volume.
Actionable: Use data insights to inform creative decisions and maximize impact.
Build Community: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Sahil Sethi. Advids utilized this approach for a fashion e-commerce client. We created a product highlight video showcasing the brand's community and values, fostering a sense of belonging and driving a 5% increase in customer lifetime value.
Actionable: Connect with your audience by sharing authentic brand stories and values. **
Why Advids for Product Highlight Video?
At Advids, we create exceptional Product Highlight Videos that drive results and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective videos.
Why Choose Advids?
Experience & Expertise: With 12+ years and over 3400 successful projects for clients ranging from startups to Fortune 500 companies, we understand what makes a Product Highlight Video truly effective.
Trusted by Leading Brands: Industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their product stories to life.
Proven Track Record: Over 109 five-star Google reviews demonstrate our commitment to client satisfaction, creative talent, and high-quality work. We've delivered over 320 successful Product Highlight Videos.
Our Approach to Product Highlight Videos:
Tailored Solutions: We customize each Product Highlight Video, whether it's a concise product demo or a stylized showcase, to perfectly match your brand, style, and target audience.
Compelling Storytelling: Our skilled team crafts captivating narratives that engage viewers and highlight your product's key features and benefits.
Cutting-Edge Technology: We utilize the latest video production technology and software to create visually stunning Product Highlight Videos that leave a lasting impression.
Partnering with Advids:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final Product Highlight Video.
Strategic Communication: We prioritize clear communication and understanding your needs, target audience, and brand identity to create impactful videos.
Ready to unlock the potential of Product Highlight Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective video experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Highlight Video?
A Product Highlight Video is a short, engaging video that showcases the key features and benefits of a product or service. It's designed to capture the attention of potential customers and leave them wanting to learn more. These videos can be used to boost brand awareness, generate leads, drive sales, and improve customer engagement.
Product Highlight Videos are versatile and can be used in a variety of ways, such as on social media, websites, email marketing campaigns, and even in sales presentations. They can be used to introduce a new product, explain a complex concept, or simply showcase the value of a product in a compelling way.
What do top Product Highlight Videos have in common?
Compelling Story
A captivating narrative that draws viewers in and keeps them engaged.
Visual Storytelling
Visually appealing elements that enhance the narrative and make the video more memorable.
Product Demo
A clear and concise demonstration of the product's features and functionality.
Customer Testimonials
Authentic feedback from satisfied customers that builds trust and credibility.
Call to Action
A clear and concise instruction that encourages viewers to take the next step, such as visiting a website or making a purchase.
Animated Explainer
A visually engaging way to explain complex concepts or showcase products that are difficult to film in real life.
Live Action
A realistic and engaging way to showcase products in action, often used for Product Demos or behind-the-scenes videos.
Motion Graphics
A dynamic and visually appealing way to present information, often used for Explainer Videos or product introductions.
Whiteboard Animation
A simple and effective way to explain concepts or processes, often used for Educational Videos or product tutorials.
Mixed Media
A combination of different visual elements, such as live action, animation, and motion graphics, to create a more engaging and dynamic video.
Stock Footage
High-quality footage that can be used to enhance the Visual Appeal of your video, often used for background scenes or product demonstrations.
2D Animation
A versatile and cost-effective way to create engaging visuals, often used for explainer videos or product introductions.
What makes Product Highlight Video effective?
A compelling Product Highlight Video is a dynamic tool that can effectively communicate the value of your product or service. The effectiveness of these videos is driven by a combination of factors, including a clear understanding of your target audience, a compelling narrative, and a strong call to action.
A thoughtfully designed Product Highlight Video aims to capture the attention of viewers, engage them with a compelling story, and leave them with a clear understanding of the product's benefits. The key is to create a video that is both informative and entertaining, leaving viewers with a positive impression of your brand and product.
How long should your Product Highlight Video be?
A thoughtfully crafted Product Highlight Video is a powerful tool for showcasing your product's value. The ideal length of your video will depend on several factors, including your target audience, the complexity of your product, and the platform where you'll be sharing it.
The key is to keep your videos concise and focused, delivering the most important information in a way that captures and holds viewers' attention. A well-structured video can effectively communicate your product's value without overwhelming viewers with unnecessary details.
Pre-Production Questions How to create Product Highlight Videos?
Creating a compelling Product Highlight Video is a process that involves careful planning, execution, and optimization. The creation process involves defining your goals, understanding your target audience, and crafting a compelling narrative that showcases the value of your product.
A well-structured Product Highlight Video aims to capture the attention of viewers, engage them with a compelling story, and leave them with a clear understanding of the product's benefits. The key is to create a video that is both informative and entertaining, leaving viewers with a positive impression of your brand and product.
Pre-ProductionUnleash Your Product's Power with Video
Product Highlight Videos are a dynamic tool for businesses to showcase their offerings in a captivating and memorable way. They go beyond static images and text, allowing you to demonstrate functionality, evoke emotions, and build a deeper connection with your audience. Key benefits include:
- Increased Brand Awareness: Videos are highly shareable on social media, expanding your reach and introducing your brand to new potential customers.
- Lead Generation: Engaging Videos Capture Attention and can be used to drive traffic to Landing Pages where viewers can sign up for more information, effectively generating leads.
- Sales Growth: By showcasing product benefits and addressing customer pain points, videos can influence purchase decisions and boost sales conversions.
- Improved Customer Engagement: Videos are more engaging than text, keeping viewers interested and fostering a deeper understanding of your product.
- Effective Customer Education: Complex features or concepts can be easily explained through visuals and demonstrations, leading to better product adoption.
- Building Trust: Authentic videos featuring customer Testimonials or behind-the-scenes glimpses can build credibility and foster trust in your brand.
- Brand Differentiation: Creative and unique videos help you stand out from the competition and establish a memorable brand identity.
Boost Engagement with Product Highlight Videos
Product Highlight Videos can significantly boost Customer Engagement by offering a more interactive and immersive experience compared to traditional content. Here's how:
- Keep it Concise: Attention spans are short. Aim for videos under 2 minutes, focusing on key features and benefits.
- Visually Appealing: Use high-quality footage, vibrant colors, and dynamic editing to capture and maintain viewer interest.
- Include a Call to Action: Guide viewers on the next step, whether it's visiting your website, signing up for a trial, or making a purchase.
- Social Media Promotion: Share your videos across relevant social media platforms to reach a wider audience and encourage interaction.
- Track Performance: Analyze video metrics like watch time, engagement rate, and click-through rates to understand what resonates with your audience and optimize future videos.
Product Video Strategies for Launch Success
Product Highlight Videos come in various formats, each serving a specific purpose and catering to different audience preferences. Some popular types include:
- Product Demos: Showcase the product in action, highlighting its features and functionality. Example: A software company demonstrating the user interface of their new application.
- Explainer Videos: Simplify complex concepts or processes related to your product. Example: An animation explaining how a new medical device works.
- Testimonial Videos: Feature satisfied customers sharing their positive experiences with your product. Example: A skincare brand featuring real users discussing the results they achieved.
- Behind-the-Scenes Videos: Offer a glimpse into your company culture or product development process. Example: A craft brewery showing the brewing process and the passion behind their beer.
- Animated Videos: Use animation to explain abstract concepts or create engaging narratives around your product. Example: A tech startup using animation to explain the benefits of their cloud-based platform.
Mastering Product Launch Video Success
- Ignoring Your Audience: Failing to define your target audience and tailor your message accordingly can lead to disengagement.
- Lack of a Clear Call to Action: Without a clear direction, viewers may not know what to do next, diminishing the impact of your video.
- Poor Production Quality: Low-resolution footage, bad audio, or amateur editing can damage your brand's credibility.
- Excessive Length: Keep videos concise and focused to avoid losing viewer attention.
- Insufficient Promotion: Creating a great video is only half the battle. Promote it actively on relevant platforms to maximize its reach.
Boost Sales with Product Highlight Videos
Product Highlight Videos can be a powerful sales driver by effectively communicating the Value Proposition of your product and influencing purchase decisions. Here's how to leverage them:
- Focus on Benefits: Clearly articulate how your product solves customer problems or improves their lives, rather than just listing features.
- Compelling Call to Action: Direct viewers to take the next step in the buying process, such as visiting a product page or adding to cart.
- Visually Engaging: High-quality visuals, product demonstrations, and lifestyle shots can create desire and increase purchase intent.
- Targeted Approach: Tailor your videos to specific customer segments, addressing their unique needs and pain points.
- Strategic Promotion: Promote your videos on platforms where your target audience spends time, such as relevant social media channels, industry websites, or e-commerce platforms.
Educate Customers with Product Videos
Product Highlight Videos can be an effective educational tool, providing customers with valuable information in an engaging and easily digestible format. Here's how:
- Benefit-Oriented Approach: Focus on how your product solves customer problems or improves their lives, emphasizing the value proposition.
- Clarity and Simplicity: Use clear and concise language, avoiding jargon or technical terms that may confuse your audience.
- Visual Aids: Incorporate visuals like diagrams, charts, or screen recordings to illustrate complex concepts and enhance understanding.
- Brevity is Key: Keep videos short and focused on specific topics to avoid overwhelming viewers with information.
- Guide Next Steps: Include a call to action, directing viewers to resources like FAQs, knowledge bases, or support channels for further information.
Building Trust Through Video
Building trust is crucial for any business, and Product Highlight Videos can play a significant role in fostering credibility and transparency. Here's how:
- Product Transparency: Showcase Your Product authentically, highlighting both its strengths and limitations.
- Customer Testimonials: Feature real customers sharing their positive experiences, building social proof and demonstrating the value of your product.
- Behind-the-Scenes: Offer a glimpse into your company culture, manufacturing process, or team, humanizing your brand and building trust.
- High-Quality Production: Professional-looking videos convey a sense of competence and attention to detail, enhancing your brand's credibility.
- Consistent Messaging: Align your video Messaging with your overall brand values and communication style to build a cohesive and trustworthy brand image.
Crafting Brand Stories Through Video
Product Highlight Videos can be a powerful tool for crafting a Compelling Brand Narrative that resonates with your target audience and builds a lasting connection. Here's how:
- Define Core Values: Identify the core values that define your brand and guide your storytelling.
- Develop a Storyline: Craft a Narrative that showcases your brand's origin, mission, and impact, highlighting your unique value proposition.
- Visual Storytelling: Use visuals to bring your story to life, evoking emotions and creating a memorable experience for viewers.
- Call to Action: Inspire viewers to take the next step, whether it's exploring your website, following your social media channels, or making a purchase.
- Multi-Channel Promotion: Share your Brand Story video across relevant platforms to reach a wider audience and reinforce your brand message.
Expand Your Reach with Product Videos
Expanding your reach and connecting with new customers is essential for growth. Product Highlight Videos can be strategically leveraged to achieve this:
- SEO Optimization: Use relevant keywords in video titles, descriptions, and tags to improve search engine visibility.
- Social Media Promotion: Share your videos across various social media platforms, tailoring your message to each platform's audience.
- Website Integration: Embed videos on your website's product pages, landing pages, and blog posts to enhance user engagement.
- Paid Advertising: Utilize paid advertising platforms like YouTube Ads or Social Media Ads to target specific demographics and interests.
- Influencer Marketing: Partner with relevant influencers to promote your videos to their engaged followers.
Boosting Your Product Launch Video ROI
- Track Video Analytics: Monitor key metrics like watch time, engagement rate, and click-through rates to understand video performance and identify areas for improvement.
- Clear Call to Action: Guide viewers towards desired actions, such as visiting your website, signing up for a newsletter, or making a purchase.
- Targeted Audience: Tailor your videos to specific customer segments to ensure your message resonates with the right people.
- Strategic Promotion: Promote your videos on platforms where your target audience spends time, maximizing your reach and impact.
- A/B Testing: Experiment with different video formats, messaging, and calls to action to identify what resonates best with your audience and drives the highest conversions.
Case Study: Amazon's "Prime Day" Video Campaign
Objective: Amazon, an e-commerce giant, aimed to drive sales and conversions during its annual Prime Day event by promoting exclusive deals and offers.
Strategy: Amazon created a series of video ads showcasing the best deals available during Prime Day. The ads featured a variety of products across different categories, highlighting the significant discounts and limited-time offers.
Execution: The video ads were distributed across various platforms, including YouTube, social media, and Amazon's own website. The ads featured engaging visuals and compelling calls to action, encouraging viewers to shop during Prime Day.
Results: The video campaign contributed to a 20% increase in Prime Day Sales compared to the previous year. The campaign also helped to increase brand awareness and drive traffic to Amazon's website.
GoPro: Showcasing Camera Integration with Other Products
Challenge: GoPro, known for its action cameras, wanted to demonstrate the versatility of its products and their seamless integration with other devices and accessories.
Solution: GoPro created a series of videos showcasing the compatibility of its cameras with various mounts, accessories, and software. These videos demonstrated how users could integrate GoPro cameras into their active lifestyles, capturing unique perspectives and experiences.
Results: The videos effectively showcased the GoPro Ecosystem and its seamless integration capabilities. This led to increased awareness of GoPro's product range and encouraged users to explore the full potential of their cameras. While specific data is unavailable, the videos contributed to GoPro's continued market leadership in the action camera segment.
Case Study: GoDaddy's "Website Builder vs. Wix" Video
Highlight GoDaddy's website builder advantages over Wix. Create a concise video showcasing GoDaddy's features and benefits compared to Wix. Use a split-screen format to compare GoDaddy and Wix side-by-side.GoDaddy Website Builder: A Head-to-Head Comparison with Wix
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How product highlight video examples are curated?
We dove deep into product highlight videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product highlight videos showcasing key features and benefits.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and strength of the product's value proposition.
7.Conciseness and Impact Determining if the video effectively highlights key features within a short timeframe.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, Product highlight video examples 2024, n=12500 videos within duration <3 mintues, across industries.
