30 Product How-To Video Examples To Increase Customer Engagement

Picture this a killer product launch but crickets It's like talking to a brick wall, right? Showing your audience the 'why' behind your brilliant creation is key, and in today's whirlwind, that means snappy, value-packed content. Enter product how-to videos – your secret weapon for a knockout launch. A picture is worth a thousand words, and a video? Well, the numbers speak for themselves.

• According to a recent survey, companies have found that their emails that contain video have a click-through rate that's over 300% higher than that of traditional emails with no video.
• 6 out of 10 people prefer online video platforms to live TV.
• 7 in 10 people default to horizontal viewing when watching videos online.

These stats highlight a clear shift in consumer behavior: video is king. Product how-to videos capitalize on this trend, offering engaging, informative content that resonates with today's audience. Let's dive in and explore 30 Powerful Product How-To Video examples to unlock actionable insights and elevate your video marketing strategy.

1. Blatchford Animated Technical Product Video

This video showcases how prosthetic products with integrated elevated vacuum function and how perforated liners can enhance user experience. It delves into the mechanics of vacuum generation within the socket and how the act of walking actively contributes to this process. Additionally, it highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.

The video employs a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. The use of vibrant colors and clear visuals aids in comprehending the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Furthermore, the incorporation of text overlays and voice-over narration ensures viewers grasp the key concepts and benefits of the technology.

This is a perfect example of an Product How-To Video, offering viewers a clear and engaging explanation of this innovative product. By combining informative visuals with concise explanations, it effectively educates viewers about the innovative features and advantages of Blatchford's prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.

2. Sun Life

Sun Life provides financial security for your loved ones when you die. The video explains one of the most common types of life insurance, permanent life insurance.

Video Design - Bright contrasting colors, like yellow and light blue, make the video very engaging, the use of a single, clear font style with a consistent color scheme helps to maintain a clear visual flow throughout the video. Simple animation explains how permanent life insurance works, making it easy to understand the key ideas. Clean and bright graphics create an uplifting tone.

The visual style successfully communicates the video goal, to help viewers understand the key features of permanent life insurance. The video's tone is positive and upbeat, which creates a sense of peace of mind and security. The simple animation style makes the complex topic of life insurance easier to understand, especially for viewers who may not have any prior knowledge of this type of insurance. Overall, the video is designed to make viewers feel confident and secure in their knowledge of Sun Life's offerings.

3. Coinbase Simple Product How-To Video

This product how-to video from Marvell stands out with its impactful use of animation to explain a complex technological advancement for data centers. By visualizing the challenge of increasing storage demands and presenting the Marvell NVMe-oF SSD converter as the solution, the video creates a compelling case for change. The simple yet powerful animations of robotic arms disaggregating storage components are particularly memorable.

Marvell’s approach resonates with the target audience by directly addressing the pain points of legacy systems. The video clearly demonstrates the benefits of their solution – improved SSD utilization, reduced costs, and increased flexibility – without getting bogged down in technical jargon. This combination of a clear message and impactful visuals makes the video both informative and persuasive.

4. Veeam Visual Product How-To Video

This dynamic Product How-To Video utilizes isometric animation to compellingly demonstrate the need for Office 365 data backup. Veeam Backup for Microsoft 365 is presented as the solution to mitigate risks associated with accidental deletion, security threats, and compliance issues. The seamless transitions and modern aesthetic make the video engaging, while the clear messaging drives home the importance of data protection.

The video's strength lies in its clever use of visuals to tell a story, showcasing the ease and flexibility of Veeam's backup solution. The isometric animations are particularly effective in explaining complex technical concepts in a digestible way. This combination of engaging design and informative content makes the video a valuable resource for IT professionals seeking to protect their Office 365 data.

5. Elaad Product explainer video

This impactful Product How-To Video brilliantly employs 2D animation to educate viewers on the intricate regulatory landscape surrounding EV charging infrastructure. Elaadnl masterfully illustrates the multifaceted approach to ensuring compliance, showcasing everything from a well-designed exterior to internal components like smart meters. The checklist metaphor ingeniously simplifies complex requirements, effectively communicating crucial aspects like weatherproofing and security.

The video's vibrant color palette and minimalist design captivate the audience, while the fast-paced editing keeps the momentum going. Elaadnl subtly showcases its expertise by highlighting their research and testing of sustainable charging solutions. The video empowers viewers with an insightful overview of how smart and sustainable EV charging can seamlessly integrate into our future.

6. FedEx Product How-To Guide Video

FedEx makes it easy to ship packages, offering resources for packing and shipping. This video is designed to help you identify special requirements, create a shipping label, and locate the right place to take your package for shipping.

Video Design - The video begins with an animated character, standing in front of a desk, where different items are revealed, highlighting the requirement for special packaging. The video then progresses with a simple, visually appealing animation of a hand holding a smartphone, demonstrating the process of creating a shipping label through the FedEx website. This straightforward approach and the use of clean, simple graphics make it a good Product How-To Video.

The visual style of the video is straightforward, making it easy for viewers to grasp the steps involved. It uses animation for all its elements and focuses on showing the steps required to ship a package with FedEx. This style effectively conveys the simplicity and convenience of the process, encouraging viewers to take action. The overall tone of the video is encouraging and positive, emphasizing the accessibility of FedEx's services.

7. Roche Explainer Product How-To Video - Explain disease progression subtly

Roche’s explainer video breaks down the often-misunderstood progression of Multiple Sclerosis (MS) with the clever use of a train network analogy. Seeing nerve fibers as railway tracks and the body’s compensatory mechanisms as train rerouting makes the invisible visible. This creative approach is key to making the complex understandable.

The video’s 2D animation style, with smooth transitions and a vibrant color palette, engages viewers while delivering critical information. The call to action, directing viewers to Roche.com/MS, empowers them to seek further knowledge. This Product How-To Video is a standout example of effective patient education.

8. Charles Stanley Animated Product How-To Video - Explain dividends clearly

Charles Stanley is a financial services company that provides investment advice and services. This video is designed to teach people about dividends, and how they differ from dividend yield.

Video Design - It uses simple, clean graphics, white text on a dark blue background, animations, and transitions to explain the concept. A cash register icon depicts the purchase of a share, and a pound sign icon visually explains how the dividend is paid.

This Product How-To Video for SaaS is clear, concise, and engaging, making the complex topic of dividends easy to understand. The friendly and welcoming tone helps viewers relate to the information and understand the subject. The video includes a call to action to visit the website for more information.

9. Logix

Logix makes banking easier and saves customers money. This video explains the process of switching to checking accounts.

Video Design - The video uses a minimalist style, with a blue background, white circles, and simple lines connecting them. The illustrations are simplistic, using flat shapes and colors. This gives the video a clean and modern look, making it a great Product How-To Video Example as it presents a complicated subject simply.

The video uses bright but not overwhelming colors and simple illustrations. This color scheme and design make the video approachable, and the content is easily digestible. The animation of the hands interacting with the circles provides a visual aid to help the viewer understand the process. The overall style is very calming and straightforward, communicating that the company is reliable and trustworthy.

10. GEICO Simple Animated Product Video

GEICO is a car insurance company that provides comprehensive coverage. This video is designed to educate viewers on the benefits of comprehensive coverage and how it can protect their car from incidents like vandalism, disasters, theft, fire, and animal encounters.

Video Design - This Product How-To Video uses a cartoon style to create a playful and engaging experience. Vibrant colors and simple designs are used to portray the key concepts. The animation style is playful and friendly, utilizing simple lines and a whimsical tone. The video uses clean visuals with bold colors and a simple visual style to clearly convey the message.

The video utilizes the cartoon style with whimsical characters and a friendly tone to communicate the benefits of comprehensive coverage to a broad audience. The video's straightforward narrative and clear explanations of coverage options help viewers understand the value and importance of having comprehensive coverage.

11. Immigration New Zealand Minimal Product How-To Video

Immigration New Zealand's video is a fantastic example of Product How-To Video for Onboarding. It clearly shows how easy applying for a New Zealand visa online can be, emphasizing that this option is faster and cheaper than traditional paper applications.

Video Design - The video uses a clean, simple cartoon style. Each scene is a flat, colorful illustration, and the characters and objects are cartoonish and easy to understand. This style makes the video a great example of a Software How-To Video. The clean visuals ensure the focus remains on the information being presented.

The video's visual style effectively communicates the core message of simplicity and ease. The cartoon illustrations give it a playful and engaging tone, making the process of applying for a visa appear less daunting. Using visuals like a checklist, a laptop, and a map shows that the online application is straightforward and accessible from anywhere. The video's bright colors and cheerful graphics help to reinforce the positive message.

12. Orange

Orange Cyberdefense helps companies navigate the complex and expanding world of cybersecurity. This video is designed to highlight the company's expertise in this space and the need for its services.

Video Design - This Product How-To Video utilizes a unique style that showcases the interconnectedness of the cyber world. The clean and modern graphics depict the various network and cloud configurations. The use of isometric perspectives helps visualize the challenges of security in a modern, distributed environment. The video uses a simple color palette with bold accents to highlight key elements.

The visual style of the video effectively communicates Orange's mission. The clean and modern look appeals to a professional audience. The use of illustrative elements helps to explain complex concepts in an engaging way. The animation style is both informative and visually appealing, making it a memorable and engaging Product How-To Video.

13. Hotjar 2D Product How-To Video - Build awareness subtly

Hotjar is a website analytics and feedback tool that helps businesses understand user behavior and improve their websites. This video is designed to explain the benefits of capturing 100% of website traffic, as opposed to just sampling.

Video Design - This video is a clear, well-designed Product How-To Video for Onboarding that uses simple visuals and clear animation to illustrate its point. It features a simple, white website mockup, with a contrasting blue Buy Now button. The animation features white arrows in a radial pattern around the mockup, which effectively visually illustrates the idea of traffic coming to the site. The design is clean and crisp, with a soft, pastel color palette. The combination of animation and visual design elements clearly explains the key concepts, making the message simple to grasp.

The video uses a soft, friendly tone to explain the benefits of capturing all user sessions. The visual style emphasizes the idea of complete data capture, with the white arrows representing traffic being fully captured and analyzed. The clean design and animation create a positive and professional feeling, emphasizing the value of using Hotjar to gain insights into user behavior.

14. Mint

Mint is a personal finance app that helps people manage their money and track their spending. The video is designed to introduce the features of Mint and the benefits of using it.

Video Design - This Product How-To Video starts by showcasing the Mint interface. A clean, minimal design with a color scheme of mint green and white helps make the interface easy to use and understand. The video uses animated walkthroughs of the various features, allowing users to visualize how these features work in a straightforward and visually engaging way.

The visual style of the video helps communicate the objective of the video by showing Mint as a simple, user-friendly application that can help you better manage your finances. The clean animation style sets a calm tone, highlighting how easy it is to track spending, manage budgets, and categorize transactions. The clean aesthetic also suggests a trustworthy and organized approach to personal finance management.

15. AMAZON

This Product How-To Video, while not instructional, provides a masterclass in communicating data effectively. By leveraging the visual power of 3D charts, it converts potentially tedious figures into engaging animated graphics. The transitions are fluid, each new chart smoothly appearing as the previous one recedes, maintaining viewer interest throughout.

The video's clean aesthetic, characterized by a minimalist background and precise typography, ensures the data remains the focal point. Even without a voiceover, the message is clear. Consider the impact of applying this approach to your own product demonstrations, transforming static data into dynamic narratives.

16. Comarch

Comarch specializes in telecommunications solutions, and this video is a masterclass in monetizing 5G networks. It's clear that the company is targeting a business audience, and the video is designed to help them understand how to leverage this technology for both current and emerging businesses.

Video Design - The video is a Product How-To Video for Onboarding that uses vivid animated graphics. Bright colors, simple graphics, and a fast pace keep viewers engaged. The use of graphic elements, such as the 5G icon and the dollar sign, visually emphasizes the importance of monetization in the new 5G landscape. The video moves quickly through information and visuals, which is ideal for viewers who are looking for a concise understanding of a complex topic.

The visual style of the video effectively communicates the goal of the video. The use of animated graphics, the clear presentation of information, and the fast pace all contribute to an engaging and informative experience. The company uses a professional tone, and the video demonstrates the benefits of 5G, making it clear that the company is a thought leader in the industry.

17. Cedar

Cedar helps businesses navigate the challenges of global travel and remote work. This video is a powerful tool for showcasing the importance of having the right support in such a dynamic environment.

Video Design - The video uses a simplified, stylized visual design that evokes Product How-To Video for Onboarding. The graphics are clean and minimalist, with bold colors and simple lines. Icons, such as the globe and the checkmark, reinforce the focus on global reach and ease of use.

The visuals effectively communicate the video's objective. The graphics highlight the challenges businesses face with travel restrictions, while simultaneously offering a solution. The use of animation and a calming color palette creates a sense of confidence and security, assuring viewers that the solution can handle the complexities of the global landscape.

18. Panduit

This video is a great example of a Product How-To Video for Onboarding. It effectively communicates the importance of software updates and how the product can help keep systems secure.

Video Design - The video uses a simple design with bright, bold colors and graphic elements that are easy to understand. Visual aids help viewers grasp the message, making it a good App How-To Video. The clean and straightforward visuals are very effective for communicating the importance of software updates and the benefits of using the product.

The video successfully communicates its objective using a simple and engaging tone. This approach ensures that viewers can easily understand the benefits of the product and how it can help keep their systems secure.

19. U.S. Bank

Worried about who has access to your financial information? US Bank's My Controls Product How-To Video elegantly simplifies the concept of data privacy management. The video opens with relatable scenarios of people accessing their finances, instantly acknowledging the universal need for security. It then introduces My Controls, a permission hub, as the answer.

The animation cleverly employs visual metaphors – a bank building for the institution, a lock for security, and a clock for time-limited access. This, coupled with a clean UI mockup of the online banking platform, allows viewers to grasp the functionality effortlessly. The strategic use of color, music, and a concise voiceover strengthens the message, making data control not just important, but empowering.

20. OpenText

Data capture can be a bottleneck for any business. OpenText Intelligent Capture tackles this challenge head-on, as demonstrated in its dynamic Product How-To Video. The video effectively uses visual metaphors like gears and clouds to convey the automated processing and accessibility of data.

The minimalist design, coupled with clear text labels, ensures the message remains focused and easy to understand. OpenText cleverly uses a stylized mobile phone to visually represent its software's power and mobility, ultimately painting a picture of streamlined operations and informed decision-making.

21. Google

Google lets you manage your business profile. This video is designed to show you how to do so.

Video Design - This Product How-To Video for Onboarding uses animated graphics to guide viewers through the process of creating and editing a business profile, the design utilizes simple animations and a streamlined layout with clear instructions that are easy to follow. Graphics are high quality, and the design is clean and easy to understand.

The visual style of the video emphasizes the user experience, animated graphics, such as a business owner's profile, are clear and easily identifiable. The design drives viewers through each step to make the process more accessible, the tone of the video is helpful and welcoming, making it clear that Google wants to make the process of managing a business profile simple.

22. Capital One

Capital One Business delivers a compelling Product How-To Video, streamlining their payment platform with engaging animation. The quick pace, paired with the vibrant color palette and clear voiceover, expertly highlights the key benefits. It’s a refreshing take on financial product demos, avoiding jargon and focusing on the user experience.

The package metaphor cleverly simplifies the payment process, showcasing the ease and efficiency of the Capital One interface. It’s a brilliant strategy that makes the often-dreaded task of paying vendors seem almost enjoyable, leaving a lasting impression on the viewer and generating genuine interest in the product.

23. Credit Karma

Seeing is believing. Credit Karma makes understanding your credit history almost visceral with dynamic visuals that bring financial data to life. The rising credit scores and unlocking keyhole instantly capture attention, creating a sense of progress and empowerment.

The subsequent treasure chest reveal, filled with symbolic icons of a house, car, and credit card, smartly connects credit health with tangible aspirations. This Product How-To Video proves that education can be entertaining and inspiring, all within 20 seconds.

24. LITEON

LITEON specializes in developing smart mobility solutions. The video aims to address the challenges of overpopulation and congestion in cities, showcasing how these solutions can improve the lives of city residents.

Video Design - The video uses a simple, clean, and colorful design style, typical of Product How-To Video for Onboarding. It combines flat illustrations, animations, and text overlays to convey the message. Vibrant colors, clean lines, and playful animations are used to create a visually engaging and informative video.

The video effectively communicates the message that smart mobility solutions are essential to address the challenges of urban growth. It adopts an informative and optimistic tone, highlighting the potential of these solutions to improve the lives of city dwellers.

25. Diligent

This video is a powerful example of how to showcase the value of ESG initiatives for businesses. It's not just about explaining the platform, it's about inspiring action. The video uses a clean, minimalist design with vibrant graphics and animations, creating a polished and professional look. Red, white, and grey color schemes add to the visual appeal.

Video Design - The video focuses on visuals and animated graphics to tell the story, minimizing text. This approach makes the information easy to understand, engaging, and memorable for the viewer. This is a great example of Product How-To Video for Onboarding - it's not just about the product, it's about how the product can help businesses achieve their goals.

The video effectively communicates the importance of ESG goals by using engaging visuals and a powerful narrative. Bold graphics and animations, such as the red leaf and the expanding rings, create a compelling visual story that highlights the growth and impact of sustainable practices. The overall tone is confident and aspirational, encouraging businesses to take action and achieve their ESG goals.

26. Live Oak Bank

Live Oak Bank's video is a great example of Product How-To Video for Onboarding. It's designed to help potential business owners understand the importance of a business plan. The video's simple, clean aesthetic makes it easy to digest, which is crucial for communicating complex information.

Video Design - The video uses straightforward graphics that are easy to understand, creating a clean, modern aesthetic. The graphics are high-quality and clear, making the information easily digestible for the target audience.

The video's narrative emphasizes the key aspects of a business plan, and its concise and straightforward style creates a sense of clarity and efficiency. This is essential for communicating important information to its intended audience.

27. Cisco

This video is a Product How-To Video for Onboarding, designed to showcase the key features and components of an access point. It's a simple but effective way to introduce users to the product.

Video Design - The video uses a 3D model of the access point, allowing for a clear and detailed view of its various ports and features. Text labels overlaid on the model provide clear identification of each port and component, making the information easily digestible for the viewer.

The video's visual design and concise narrative effectively communicate the key features of the access point, allowing viewers to quickly understand the capabilities of this hardware. The simple animation style, coupled with the clear labels and explanations, creates a visually engaging and informative tone, ensuring that the video's objectives are conveyed clearly to its intended audience.

28. Siemens

Siemens specializes in medical imaging technology. This particular video is designed to inform people about the PET/CT scan and how it works. The video explains the process and benefits of the scan, making it easier for patients to understand.

Video Design - The video uses a style similar to a Product How-To Videoe video, featuring simple graphics and animations. The design is clean and minimal, with a focus on providing clear and concise information. Animations showcase the process of the PET/CT scan while the white background and bold text make the key points stand out.

The visual style of the video is simple yet effective. The minimalist style and simple graphics clearly communicate the benefits and process of the PET/CT scan. The tone of the video is informative, helpful, and reassuring. The video provides a basic explanation of the scan, showing that it is a common and helpful procedure used in diagnosis and treatment.

29. Dimensional

Dimensional is a financial services company that specializes in helping people plan for retirement. The video is designed to show how the company's Target Date Retirement Income Funds can help people manage the risks of retirement.

Video Design - The video uses a metaphorical road that represents the path to retirement. The road is shown winding through a series of hills and curves with warning signs along the way. The signs represent the risks that people face in retirement, such as inflation, market volatility, and interest rate changes.

Product How-To Video for Onboarding - This video style is engaging and visually appealing, with simple illustrations that highlight important concepts for the viewers to grasp. This style also enables the viewer to understand the risks of retirement and how the company can help them to mitigate these risks.

30. OECD

The OECD video is a powerful tool for showcasing how different countries are adapting to climate change, highlighting the need for both mitigation and adaptation. It focuses on the impacts of climate change, including fierce storms, unseasonal heatwaves, excessive rainfall, and rising sea levels.

Video Design - The video is a Product How-To Video for Onboarding, showcasing the challenges posed by climate change. The use of 3D animation creates a visually engaging and memorable experience, enhancing the understanding of complex concepts. The simple yet impactful design, featuring a cartoonish style, brings the message to life in a relatable and approachable manner.

The combination of visual storytelling and informative elements creates a clear and engaging narrative, explaining the issue and highlighting solutions. The video uses bright, clean colors and a minimalist design to create a positive and hopeful tone. The use of simple graphics and a cartoonish style makes the video accessible to a wide audience, engaging viewers in a conversational manner. The video effectively communicates the importance of adapting to climate change and the actions that governments, businesses, and communities can take to mitigate the risks. The video aims to spark a positive response by showcasing the success of various countries in adapting to climate change and encouraging others to take similar steps.

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How to plan and optimize Product How-To Videos?

Value-Driven Content: "Focus on the intrinsic value of the enterprise." - Marty Whitman. For a consumer electronics client, Advids showcased the long-term value of their product in a how-to video, emphasizing durability and cost-effectiveness. This led to a 20% lift in sales.

Actionable: Highlight long-term benefits and value proposition in content.

Emotional Resonance: "Make me care." - Andrew Stanton. Advids crafted a how-to video for a non-profit client, connecting emotionally with viewers by showcasing the impact of their donations. This resulted in a 30% increase in donations.

Actionable: Evoke emotion and connect with audience values through storytelling.

Clarity and Simplicity: "Good design is easy to understand." - Alex Turnbull. Advids simplified a complex medical device's operation in a how-to video for a healthcare client, using clear visuals and concise language. This led to a 25% decrease in customer support calls.

Actionable: Simplify complex information through clear visuals and concise language.

Targeted Messaging: "Know your audience." - Harvey Lee. Advids created distinct how-to videos for different user segments of a beauty product client, tailoring messaging and visuals to each group. This resulted in a 15% increase in overall conversions.

Actionable: Tailor messaging and visuals to specific audience segments.

Continuous Improvement: "Iterate, iterate, iterate." - Sahil Sethi. Advids A/B tested different versions of a how-to video for a food delivery client, optimizing for click-through rates and watch time. This resulted in a 10% improvement in conversion rates.

Actionable: Continuously test and optimize video content for improved performance.

Why Advids for Product How-To Video?

At Advids, we create compelling Product How-To Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your product shines. With over 12 years of proven success and more than 3400 satisfied clients, we've earned the trust of industry leaders, from startups to Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our 109+ five-star Google reviews speak to our commitment to client satisfaction.

Unlocking the Power of Product How-To Video:

Targeted Expertise: We've produced over 320 Product How-To Videos, mastering the art of showcasing product features and benefits in engaging ways.
Customized Solutions: From concise explainer videos to in-depth tutorials, we tailor each video to your specific product and target audience.
Creative Storytelling: We craft narratives that resonate with viewers, transforming complex instructions into easy-to-understand visual guides.

Our Proven Process:

Collaborative Approach: We work closely with you throughout the entire process, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize clear and open communication, understanding your needs and brand identity to create impactful videos.
Cutting-Edge Technology: We utilize the latest animation software and techniques to deliver visually stunning and effective Product How-To Videos.

Experience the Advids Difference:

12+ Years of Success: Our extensive experience translates into effective video strategies that deliver measurable results.
Trusted by Industry Leaders: We've partnered with a diverse range of clients, demonstrating our versatility and expertise.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in our numerous five-star reviews and long-standing client relationships.


Ready to unlock the potential of Product How-To Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product How-To Video?

A product how-to video is a visual guide that demonstrates how to use a product or service effectively. It can be a simple tutorial showing the basic functionalities or a more in-depth guide covering advanced features and troubleshooting tips. These videos are designed to empower customers, reduce support requests, and enhance overall satisfaction.

Product How-To Videos are versatile and can be used for various purposes, including customer onboarding, product demos, troubleshooting guides, and even marketing campaigns. They can be incorporated into your website, social media channels, email marketing, and even customer support materials.

What do top Product How-To Videos have in common?

What makes Product How-To Videos effective?

A thoughtfully designed product how-to video is a powerful tool for engaging customers and driving conversions. It's a dynamic and interactive way to communicate information, making it more memorable and impactful than traditional text-based instructions.

The effectiveness of product how-to videos is driven by their ability to provide clear and concise information in a visually appealing and engaging format. They break down complex processes into easily digestible steps, making it easier for viewers to understand and retain information.

Methods for creating effective product how-to videos include using high-quality visuals, engaging narration, and clear on-screen text. These elements work together to create a compelling and informative experience that resonates with viewers and encourages them to take action.

How long should your Product How-To Video be?

The ideal length for a product how-to video is determined by the complexity of the topic and the needs of your target audience. A simple tutorial explaining a basic feature might only require a few minutes, while a more in-depth guide covering advanced functionalities could be longer.

The key is to strike a balance between providing enough information to be helpful and keeping the video concise and engaging. A lengthy video can be overwhelming and lead to viewers losing interest, while a short video may not provide enough information to be useful.

How to create Product How-To Videos?

Creating effective product how-to videos involves a thoughtful process that encompasses pre-production, production, and post-production stages. It's essential to plan carefully, execute efficiently, and polish the final product to ensure a high-quality and engaging experience for viewers.

The creation of product how-to videos involves identifying the target audience, defining the video's purpose, and outlining the key steps to be covered. It's crucial to consider the video's length, visual style, and overall tone to ensure it resonates with viewers and effectively conveys the desired message.

Unlocking Product Power: How-To Videos

Product How-To Videos offer a powerful way to enhance customer engagement, boost conversions, and streamline support processes. They achieve this through several key benefits:

• Increased Customer Engagement: Videos provide a more dynamic and interactive learning experience compared to text-based instructions. Visual demonstrations and engaging narratives Capture Attention and make learning enjoyable, leading to higher engagement levels.
• Improved Customer Satisfaction: By providing clear and accessible information, videos empower customers to use your product effectively and resolve issues independently. This reduces frustration and enhances overall satisfaction.
• Reduced Support Costs: Videos can significantly reduce the volume of support requests by providing readily available solutions to common problems. This frees up support staff to focus on more complex issues, leading to cost savings.
• Driven Sales: Videos can showcase your product's Value Proposition in a compelling way, Highlighting Key Features and Benefits that resonate with potential customers. This can lead to increased purchase intent and higher conversion rates.
• Increased Brand Awareness: Sharing valuable and engaging video content can establish your brand as an industry expert and build trust with your target audience. This can lead to increased brand visibility and recognition.

Onboarding Success with Video Power

Product How-To Videos can significantly enhance the customer Onboarding experience by providing clear guidance and support during the initial stages of product adoption.

• Introduce New Features: Videos can visually showcase new features and their functionality, making it easier for users to understand their value and how to use them effectively.
• Demonstrate Product Usage: Step-by-step video tutorials can guide users through the basic functionalities of your product, ensuring they understand how to get started and achieve their desired outcomes.
• Answer Common Questions: FAQ videos can address frequently asked questions in an engaging format, providing instant answers and reducing the need for users to contact support.
• Provide Support Resources: Videos can direct users to additional support resources, such as knowledge bases or community forums, where they can find further assistance if needed.

Product How-To Video Strategies

Product How-To Videos can take various forms, each serving a specific purpose and catering to different audience needs.

• Product Demos: These videos showcase the core features and functionalities of your product, highlighting its value proposition and benefits. They are ideal for attracting potential customers and generating interest.
• Tutorial Videos: These videos provide step-by-step instructions on how to perform specific tasks or use particular features within your product. They are great for guiding users through common workflows and ensuring they get the most out of your product.
• FAQ Videos: These videos address frequently asked questions about your product, providing quick and accessible answers to common queries. They can be used to reduce support requests and improve customer satisfaction.
• Troubleshooting Videos: These videos guide users through common issues and provide solutions to resolve problems they may encounter. They can empower users to fix issues independently and reduce their reliance on support.
• Case Study Videos: These videos showcase real-world examples of how your product has helped customers achieve their goals. They can be used to build credibility and demonstrate the value of your product.

Video Support: Empowering Customers

Product How-To Videos can transform your customer support by providing readily available solutions and empowering customers to resolve issues independently.

• Answer Common Questions: Create a library of FAQ videos that address frequently asked questions, providing instant answers and reducing the need for customers to contact support.
• Provide Troubleshooting Tips: Develop videos that guide users through common issues and provide step-by-step instructions on how to troubleshoot problems they may encounter.
• Offer Product Support Resources: Use videos to direct customers to other helpful resources, such as knowledge bases, user manuals, or community forums, where they can find further assistance.
• Reduce Support Tickets: By providing self-service solutions through videos, you can significantly reduce the volume of support tickets, freeing up your support team to focus on more complex issues.

Boost Conversions with Product How-To Videos

Product How-To Videos can play a crucial role in boosting conversions by providing potential customers with the information and confidence they need to make a purchase decision.

• Highlight Key Features and Benefits: Videos can showcase your product's unique selling points in a visually compelling way, demonstrating how it solves customer problems and delivers value.
• Address Customer Concerns: Videos can address common objections or hesitations potential customers may have by providing clear explanations, testimonials, or expert opinions.
• Provide Social Proof: Videos featuring customer testimonials or case studies can build trust and credibility, demonstrating the positive experiences of others who have used your product.
• Create a Sense of Urgency: Videos can incorporate limited-time offers or highlight the product's popularity to encourage immediate action and drive conversions.

Boost Sales with Product How-To Videos

Product How-To Videos can be a powerful sales tool, showcasing your product's value and encouraging customers to make a purchase.

• Highlight Key Features and Benefits: Demonstrate how your product solves customer problems and delivers tangible benefits through engaging video demonstrations.
• Demonstrate How the Product Works: Provide clear and concise video tutorials that show potential customers how easy it is to use your product and achieve their desired outcomes.
• Provide Social Proof: Feature customer testimonials or case studies in your videos to build trust and credibility, showcasing the positive experiences of others.
• Create a Sense of Urgency: Incorporate limited-time offers or highlight the product's popularity in your videos to encourage immediate action and drive sales.

Boost Brand Awareness with How-To Videos

Product How-To Videos can be a valuable asset in building Brand Awareness and establishing your brand as a trusted authority in your industry.

• Establish Your Brand as an Expert: Create a series of Educational Videos that provide valuable insights and information related to your industry or niche.
• Build Trust with Potential Customers: Share engaging and Informative Videos on social media platforms to reach a wider audience and build trust with potential customers.
• Increase Visibility on Social Media: Promote your videos on social media channels and encourage sharing to expand your reach and increase brand visibility.
• Drive Traffic to Your Website: Include links to your website in your video descriptions and encourage viewers to visit your site for more information.

Boost Customer Satisfaction with Video

Product How-To Videos can play a key role in enhancing customer satisfaction by empowering users and providing them with the resources they need to succeed with your product.

• Answer Common Questions: Create a comprehensive library of FAQ videos that address frequently asked questions and provide instant answers.
• Provide Troubleshooting Tips: Develop videos that guide users through common issues and provide step-by-step instructions on how to resolve problems.
• Offer Product Support Resources: Use videos to direct customers to other helpful resources, such as knowledge bases, user manuals, or community forums.
• Reduce the Need for Support: By providing self-service solutions through videos, you can empower customers to resolve issues independently, leading to increased satisfaction.

Empower Customers, Reduce Support Costs

Product How-To Videos can be a cost-effective solution for reducing support expenses by empowering customers to find answers and resolve issues on their own.

• Reduce Support Ticket Volume: By providing readily available solutions through videos, you can significantly reduce the number of support tickets your team needs to handle.
• Minimize Phone and Email Support: Videos can address common questions and troubleshooting steps, reducing the need for customers to contact support via phone or email.
• Streamline Support Processes: A well-organized video library can act as a self-service knowledge base, allowing customers to quickly find the information they need without contacting support.
• Free Up Support Staff: By reducing the volume of basic support requests, videos free up your support team to focus on more complex issues and provide personalized assistance when needed.

Boosting Customer Journeys with Video

Product How-To Videos can be strategically integrated into various stages of the customer journey to provide valuable information and support, enhancing the overall experience.

• Awareness Stage: Use short, Engaging Videos on social media and your website to introduce your product and its benefits to potential customers.
• Consideration Stage: Create in-depth product Demo Videos and tutorials that showcase your product's features and functionalities, addressing customer concerns and building trust.
• Decision Stage: Feature Customer Testimonials and Case Studies in your videos to provide social proof and encourage potential customers to make a purchase.
• Post-Purchase Stage: Develop onboarding videos and FAQ videos to help customers get started with your product and answer common questions, ensuring a smooth transition.

How product how-to video examples are curated?

We dove deep into product how-to videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product how-to videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Practicality Examining the clarity and ease of following the instructions.
7.Problem-Solving Determining how effectively the video addresses a specific user need or problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product how-to video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.