Product Intro Video Examples: 19 Intros, 4 Buyer Questions

Amazon GameLift Streams lets game publishers stream their games straight to players. The intro opens on the publisher's problem, not on the service.

What works here:

• The problem comes first. App stores and third-party channels often stop publishers from talking to players directly. Building streaming yourself is “costly and technically challenging.”
• Then the name, with numbers a technical buyer can check: streaming at 1080p and 60 frames per second, on any browser-enabled device.
• The setup fear gets one line: “You don't have to modify your game code either. Just upload it.”

The move: Write the problem in your buyer's words, then name your product. If your product's name is in the first sentence, move it down.

Klaviyo's intro sells its customer platform to online brands. It opens on what shoppers want: “more human connection.”

What works here:

• The problem names a loss: “handing over invaluable data to marketplaces that take your profits and your autonomy.” Then the turn: “it's time to take back control.”
• The product arrives in three steps. One database brings customer data together. Real-time analysis drives email, SMS, web forms and push. Reporting shows what worked.
• It ends on a line the buyer can repeat: “Own your data. Own your growth.”

The move: Name what your buyer is losing today, in one line. Then end on the same idea, flipped into a promise.

Ecube Labs sells smart waste collection to cities and waste companies. The intro starts with the old way: fixed routes and overflowing bins.

What works here:

• The problem is visible. Animated maps show arbitrary routes, overflowing bins and a stressed waste collector, before any product appears.
• Then the products, in order: the solar-powered Clean Cube bin that compacts waste, Clean Flex fill-level sensors, and the Clean City Networks platform that predicts fill levels.
• The payoff is fewer trucks on planned routes, with less fuel, noise and CO2. The video puts the savings at up to 80%.

The move: Show the old way as a map or route your buyer recognizes. If they can point at the waste on screen, your product's job is obvious.

OpenText Migrate moves servers between physical, virtual and cloud environments. The intro opens on why IT teams dread migrations: they're complex, costly and slow.

What works here:

• The problem comes before the console. Then the answer: real-time, byte-level replication to targets like Google Cloud, AWS and Azure.
• The risky step gets its own scene. Test cutovers run without disrupting the live workload, which answers the downtime fear.
• The proof is specific: a 100-point server validation, AES 256-bit encryption and no extra infrastructure to buy.

The move: List the 3 fears your buyer has about switching. Answer each one on screen before the call to action.

Lam Research's Akara is an etch system for chipmakers. The intro opens on the problem: next-generation chips need “impossibly small features.”

What works here:

• The failures are named: bowing, tapering and irregular depth loading. Naming them shows the buyer Lam knows their process.
• The claim is a comparison. Lam calls its solid-state plasma source 100 times more responsive than existing technologies.
• Then the payoff in the buyer's terms: angstrom-level repeatability and higher yield rates.

The move: Name the failures your buyer logs today, in their terms. Then measure your product against what they run now.

CloudOffix sells an all-in-one, low-code business platform it calls a Total Experience platform. The intro shows sales, marketing, HR and helpdesk as connected “Clouds.”

What works here:

• A bubble chart moves from one Cloud to the next, with real UI snippets in each. The breadth is shown, not listed.
• The App Builder gets its own beat, with an invitation to “create your own apps.” That answers the buyer who needs something custom.
• Fast on-screen verbs carry the close: manage, automate, track, record, report, collaborate and act.

The move: If your product covers several jobs, give each job one shape and connect the shapes on screen. The viewer sees one product, not a list.

CM.com's intro sells one payments platform to businesses. It starts with a growing crowd of payment methods, then pulls them into one hub.

What works here:

• The problem is a crowd. Payment options multiply on screen until they converge on CM.com.
• Each channel gets a quick UI scene: point of sale, online, payment links and QR codes.
• It ends on one dashboard, with turnover rising and payouts in one view. That's the screen a finance lead checks.

The move: Count the tools or methods your buyer juggles, and show every one on screen. Then show them landing in your product.

Spintop sells a blockchain gaming platform to gamers, developers and investors. The intro opens on swirling portals that stand for a scattered market.

What works here:

• One image does the positioning. The viewer travels through a single Spintop portal, and the scattered worlds become one place.
• Each feature gets a name and a holographic UI scene: Gamepedia for discovery, Spindex for staking and farming, and the NFT Marketplace.
• The other audiences get their own segments: Guild Maker for teams, and SpinStarter for early-stage investment.

The move: If your product serves 3 audiences, give each one a named feature and a scene. Then let one image tie them together.

Comarch IoT Connect is sold to digital service providers that want to sell IoT. It reads partly as a market explainer: the market comes first, then the platform.

What works here:

• The buyer is named, and so is the prize: growth in consumer and smaller business segments, beyond traditional enterprise deals.
• One visual carries the product. Separate telecom systems collapse into a “single pane of glass.”
• It offers two ways in, “advanced” and “quick” modes, so a small provider and a large one both see a fit.

The move: If your buyer runs many systems, draw them once, then collapse them into one screen. Keep the collapse to a single shot.

Graphcore's intro presents the Bow IPU, a processor for AI workloads. CGI takes apart what Graphcore calls the world's first 3D wafer-on-wafer processor.

What works here:

• The architecture is the hero. The animation takes the processor apart, so the “3D wafer-on-wafer” claim is something you see.
• Scale grows on screen: from one chip to server racks to a data center, with particle effects for the data flow.
• There's no narration. Music and short on-screen lines carry it, ending on “The Future Is Here.”

The move: If your claim is about how the product is built, take it apart on screen. Then zoom out to the place your buyer will run it.

Prima Power's intro presents the Combi Genius, a laser combi machine for sheet metal. Detailed CGI walks through the machine in 69 seconds.

What works here:

• Features are named on screen and shown working: “no tool setups,” the “intelligent ram” and scratch-free material handling.
• Automation is shown, not claimed. Material handling animations show the machine running unattended.
• The close sorts the buyer: two performance levels, PURE for efficiency and DYNAMIC for peak productivity.

The move: End on the choice your buyer has to make: tiers, sizes or plans. They leave knowing which one to ask about.

Dover Fueling Solutions' intro presents Anthem UX, a touchscreen platform for fuel dispensers. It sells fueling as an experience, not a chore.

What works here:

• The screen leads: a 27-inch touchscreen with live weather and traffic, in several languages, including Español and Français.
• CGI ghosting and exploded views show the inside of the dispenser, and how it connects to DX Promote for media content.
• Small details answer real objections: a Dark Mode for night fueling, and stereo speakers for audio.

The move: Use an exploded view to show what plugs into what. Then cut back to the screen a customer touches.

Canon's intro presents Ultimion, a photon counting CT scanner. It opens on the category's hype: photon counting CT is “full of promise.”

What works here:

• The turn is one line. Everyone talks about what the technology will eventually do. Canon says its scanner is “ready to deliver on that future today.”
• Then the parts that make it work: detector material chosen for stability and clarity, and deep learning reconstruction built for photon counting image quality.
• The fit question gets an answer too. Results arrive in a clear format that fits into current clinical practice.

The move: If your category is all promise, name the promise. Then show the parts that make it real today.

This is episode 11 of the RS PRO-BOT series, so it introduces a range of RS PRO tools, not one product. It's here for one technique: a robot that becomes each tool.

What works here:

• Modular attachments turn the robot into each product, from a multimeter to a thermal imager, across different work settings.
• There's no narration. Readings like voltage and air quality appear on the tools themselves, so the viewer reads the result.
• The episode holds one theme. It starts with solar charging and ends on energy efficiency.

The move: If you sell a range, give it one character that changes shape for each product. Keep one theme per video.

Entrust's intro sells Verified Mark Certificates, which show a verified brand logo next to a company's emails. It opens in the inbox.

What works here:

• The before and after fits on one phone screen. A generic question mark becomes a verified brand logo.
• Setup is a short process: logo verification, hosting and auto-installation, alongside DMARC authentication.
• The trophy is three numbers the video claims: 18% increased brand recall, 21% higher open rates and 34% greater purchase likelihood.

The move: Put your before and after on the one screen your buyer checks every day. Then show the numbers, and say where they come from.

Onfleet's intro presents its Courier Suite for delivery businesses. It opens on data: US deliveries growing, and inefficiency growing with them.

What works here:

• AI route optimization turns tangled delivery paths into planned routes. The dispatcher's biggest pain is shown fixed.
• Each user gets a scene: the dispatcher's live tracking, the driver's mobile app and the customer's branded notifications.
• The trophy is numbers: 45% fuel savings, a 55% increase in delivery capacity and 99% on-time delivery rates.

The move: Give every user of your product one scene. Then end on the numbers your buyer will report.

CATL's intro presents TENER Sodium, a sodium-ion energy storage system with over 30 megawatt hours of rated capacity. It opens on “it's here” and one promise: certainty.

What works here:

• The old way is a number. A 1 gigawatt hour plant “once meant nearly 200 containers.” With TENER Sodium, it needs 34 modular units.
• Each claim is a figure a buyer can check: 15,000 cycles, a service life of 25 to 30 years, and faults isolated in 200 milliseconds.
• It names who's asking: this is “the kind of reliability AI data centers are asking for.”

The move: Put the old way and your way in the same unit, side by side. “200 containers” versus “34 units” needs no explanation.

ExpenseOnDemand's intro sells expense software to business owners and finance managers. It opens on a frowning document that flips into a smiling one.

What works here:

• The feeling comes first. Expense reports go from frustration to relief before any feature appears.
• Then the features behind the smile: paperless receipt tracking, faster claims, mileage tracking and one dashboard for several businesses.
• It answers the price question plainly. You “only pay for what you use,” on Windows, Mac, iOS or Android.

The move: Show the feeling your buyer gets at the end, first. Then show the features that cause it.

Process Street's 31-second intro sells workflow software. It goes from a simple office cleaning checklist to a multi-department information security audit.

What works here:

• The range is shown in one move. A small checklist grows into a complex audit, so every buyer sees their own process in it.
• Tasks route themselves to team members across continents. Everyone knows what to do and when.
• The trophy is the finish: confetti and a happy user when the work is done.

The move: End on the moment the work is finished, not on your logo. That moment is what your buyer pays for.