Did you know that effective onboarding videos can significantly increase user retention? Unlock the secrets to engaging onboarding experiences with this showcase of 30 exceptional product onboarding videos. This article delves into the power of animated explainer videos, specifically highlighting how they simplify complex concepts and capture user attention. We'll analyze examples and extract actionable strategies you can implement today. Discover the key takeaways in Section 2.
Video's role in modern marketing:
84% of B2B marketers use videos in their marketing strategies. 44% of companies point to team size, resources, and technical ability as their biggest hurdles for video creation. 40% of businesses cite YouTube as the best place to distribute videos.
Transform your user onboarding with the power of animation! This curated collection of 30 examples demonstrates how animated explainer videos can make even the most complex product features easy to understand. We'll dissect the strategies behind these successful videos, focusing on techniques like character animation, vibrant visuals, and concise narratives. By studying these examples, you'll learn how to create onboarding videos that not only educate users but also entertain them, leading to increased engagement and product adoption. Let's explore the specific elements that contribute to their success, paying close attention to the role of visual storytelling in animated explainers.
Busch's innovative approach shines through in this product onboarding video. The isometric 3D animation vividly showcases the R 5 PLUS vacuum pump's internal components and digital interface, creating a visually engaging experience. The video's clean design and strategic use of orange and white highlight the pump's efficiency and advanced technology.
This product onboarding video effectively communicates the pump's value proposition by emphasizing cost savings and Industry 4.0 compatibility. The concise presentation maintains viewer interest, while the final shot reinforces key benefits and directs viewers to the website for more information.
MongoDB Atlas's capabilities are vividly showcased in this product onboarding video. The 3D animations, particularly the representations of scalability and data tiering, are exceptionally clear and engaging, making complex concepts easily digestible. This video effectively targets software developers and IT professionals by focusing on the practical benefits of the platform.
The video's concise explanations and fast pace ensure that viewers aren't overwhelmed with information. The modern aesthetic and vibrant color scheme further enhance the viewing experience, making this a highly effective tool for onboarding new users.
Does managing multiple SaaS applications feel overwhelming? This product onboarding video for BetterCloud Manage offers a compelling solution. The clean, modern design, with its vibrant blue and white accents, immediately grabs attention. The animations are smooth and professional, effectively illustrating complex features.
The video's strength is its clear problem/solution structure, quickly highlighting the challenges of SaaS management and then showcasing how BetterCloud Manage streamlines the process for IT professionals. The concise demonstration of key features makes the software's value proposition immediately apparent.
This product onboarding video expertly communicates the power of Wartsila Voyages. Dynamic 3D globe visualizations and geometric animations effectively convey the platform's ability to connect data for improved decision-making in the maritime industry. The video is targeted at shipping professionals seeking streamlined operations.
The concise software interface demonstration and clear visual metaphors, such as connecting data points, are highly effective. The video's modern aesthetic and fast pace keep viewers engaged, leading seamlessly to a call to action: visit the website.
Applied Medical's sophisticated product onboarding video immediately grabs attention with its stunning 3D animation. The sleek, minimalist design, accented by teal, black, white, and gold, showcases the Voient Intelligent Energy System's intricate details. Clear text overlays efficiently convey key information, making complex technology easily understandable.
This concise video effectively targets medical professionals and researchers, leaving a lasting impression of innovation. The dynamic camera angles and focus on functionality create a visually engaging experience, highlighting the system's revolutionary potential without overwhelming the viewer.
Efficiently demonstrating the Rowa„¢ Smart's capabilities, this product onboarding video excels. Clear visuals, combining 2D diagrams and 3D renderings, effectively illustrate complex processes like automated medication dispensing and robotic arm movements. The video's concise nature makes it ideal for busy healthcare professionals.
This product onboarding video successfully showcases the Rowa„¢ Smart's impact on hospital pharmacy efficiency. The video's focus on streamlined workflows, cost reduction, and improved patient care creates a compelling argument for adoption. The call to action is implicit, encouraging viewers to learn more about this innovative solution.
What We Can Learn
Animate complex processes to make them easy to grasp, driving user engagement.
Financial services modernization is powerfully depicted in this product onboarding video. The minimalist animation, with its clever use of black, white, and yellow, successfully communicates complex ideas simply. The visuals, such as the growing building and the balance scale, make abstract concepts easily understood by IT decision-makers and business leaders.
Citrix DaaS is presented as a solution to legacy system limitations, clearly showing its benefits for employees and customers. The video's concise and focused approach makes it highly effective for its intended audience. Learn more about how it can modernize your organization.
What We Can Learn
Craft a visually appealing style that's memorable and reflects your brand, increasing engagement.
Engaging visuals are the heart of this product onboarding video. Animated sequences, demonstrating watering techniques, are exceptionally clear and memorable, instantly grabbing the attention of beginner gardeners. The hand-drawn style creates a friendly, approachable feel.
Comarch cleverly uses numbered tips to break down complex information into easily digestible chunks. The visual demonstrations are incredibly effective, making the video a valuable resource for anyone looking to improve their gardening skills.
What We Can Learn
Bright colors and simple animation grab attention, making learning fun.
BayWa's compelling visuals immediately engage viewers, showcasing advanced simulations and testing solutions for electric vehicle development. The futuristic car imagery and 3D animation effectively communicate complex technological advancements, making this product onboarding video a powerful tool.
Clear data visualizations and concise messaging make even intricate processes easily understandable. The video successfully bridges the gap between technical expertise and broader industry understanding, leaving a lasting impression.
What We Can Learn
Combine sleek aesthetics with clear messaging for a professional, memorable experience.
Seamless transitions and a clean aesthetic make this Bravia Google TV product onboarding video highly engaging. The video effectively communicates the ease of use and benefits of a unified remote, highlighting the Google TV integration for enhanced user experience.
This concise video showcases the problem of multiple remotes and positions Bravia as the solution. High-quality 2D animation and the use of blue, teal, and white create a visually appealing and easily digestible experience. The clear messaging ensures viewers understand the value proposition.
What We Can Learn
Focus on solving a problem, making viewers feel understood and valued.
Dynamic visuals instantly grab attention in this Product Onboarding Video. The opening scene of overwhelming app icons cleverly contrasts with the clean UI mockups showcasing Atlas's organizational capabilities.
Atlas's solution is presented with a professional, efficient aesthetic. The 3D animated logo is memorable, and the concise nature of the video leaves a lasting impression on teams and organizations seeking streamlined workflows.
This Product Onboarding Video cleverly simplifies complex cybersecurity challenges. The visual approach, using animation to illustrate network security and the Harmony solution, is highly effective. The video's clear explanation of Harmony's features and benefits makes it easy for business owners and IT professionals to grasp its value.
The video's strength lies in its ability to convey complex information concisely. The demonstration of Harmony's six core products and their unified system is particularly impressive. Contacting Check Point for a demo is encouraged, making the call to action clear and impactful.
Seagull's software is showcased in a dynamic Product Onboarding Video. The isometric perspective, a striking visual element, simplifies complex processes, making label creation seem effortless. The video's clean, minimalist aesthetic and concise messaging are highly effective.
Smooth transitions and a well-defined color palette reinforce brand identity. This video clearly communicates the software's automation and scalability, appealing to businesses of all sizes. It's a strong example of how to engage viewers and convey key information concisely.
High-quality 3D animation and sleek visuals make this Product Onboarding Video instantly captivating. The step-by-step tutorial is exceptionally clear, simplifying the device's use. The video cleverly integrates Environ's brand message, subtly reinforcing its commitment to long-term skincare solutions.
The minimalist design, enhanced by light flares, creates a sophisticated and memorable experience. The implicit call to action leaves viewers wanting to learn more about the Electro-Sonic DF Mobile and other Environ products.
Dynamic visuals highlight this Product Onboarding Video for Ad Astra. The innovative use of enrollment grids and connected-dot diagrams immediately showcases the software's core functionality, making complex concepts easily understandable.
Data charts and the intuitive subway-style navigation provide a clear overview of Ad Astra's capabilities, demonstrating its value. The video's clean aesthetic and well-paced presentation ensure effortless comprehension.
Do you spend hours juggling social media? This Product Onboarding Video for Quuu offers a compelling solution. The vibrant animation clearly illustrates how the platform streamlines content curation, scheduling, and recycling, saving users time.
Quuu's intuitive interface and tailored content suggestions are showcased effectively, appealing to social media managers and businesses seeking to enhance their online presence. Learn more and boost your social media strategy.
Syensqo's compelling Product Onboarding Video immediately grabs attention with its breathtaking visuals. High-quality 3D animation seamlessly blends with stunning nature shots, effectively showcasing the hydrogen fuel cell technology for transportation. The video targets businesses and individuals interested in sustainable energy.
The video's concise style and impactful imagery leave a lasting impression. It successfully communicates the environmental benefits of hydrogen fuel cells, making it a great example of a visually driven explainer video. This approach makes complex technology easily understandable.
Effective communication is key. This Product Onboarding Video powerfully illustrates the challenges of traditional compliance training. The animation's clear visuals and intuitive interface design highlight 360Learning's solution.
The video's concise presentation of automated features and customizable courses effectively demonstrates the platform's efficiency and user-friendliness, making a compelling case for improved compliance outcomes.
This Product Onboarding Video showcases warehouse automation with stunning visuals. Addverb's technology seamlessly integrates human and robotic processes, creating an efficient and impressive system. The 3D animation is remarkably detailed, making complex systems easy to grasp.
Veloce, the central robot, moves with precision and grace, demonstrating its capabilities. The video leaves a lasting impression of efficiency and innovation, ideal for warehouse managers and operations professionals.
Marketing professionals facing data overload will appreciate PropheSee's Product Onboarding Video. The vibrant animation and clear data visualizations effectively communicate the software's ability to streamline complex analysis. PropheSee's dashboard is shown processing data efficiently, generating reports, and providing actionable insights.
This video highlights the time and energy saved by using PropheSee, ultimately leading to increased productivity and reduced stress. The video's confident tone and positive message effectively showcase the software's competitive advantage.
Intriguing visuals immediately draw you in. This Product Onboarding Video for Acronis Cyber Protect Cloud cleverly uses 3D animation and vibrant colors to showcase a unified solution for complex cybersecurity needs. The platform's intuitive interface is clearly demonstrated, highlighting its ease of use.
The video effectively communicates the benefits for service providers, including a pay-as-you-go model and advanced feature packs. Hexagonal icons and smooth transitions enhance the visual appeal, making it a compelling introduction to the platform.
Selling online music gear just got easier. This Product Onboarding Video clearly demonstrates how the Reverb integration for WooCommerce streamlines the entire process.
The visuals are sharp and engaging, making complex features easily digestible. The video effectively addresses common seller challenges, like inventory management and order processing, highlighting the integration's ability to automate these tasks.
Reducing radiation exposure is the focus of this impactful Product Onboarding Video. The animated REDEFINE trial results, presented via clear bar graphs, powerfully illustrate ControlRad Select's effectiveness.
Visually engaging animations and strategic color-coding simplify complex data, making the benefits for patients and staff immediately apparent. The video's concise presentation leaves a lasting impression.
Process Street's software is brilliantly presented in this Product Onboarding Video. The fast-paced visuals and clear explanations make the software's functionality immediately understandable. Its efficiency is evident, showcasing how easily processes can be managed.
Workflow visualizations are a highlight, effectively demonstrating the software's value. The video's brevity is a strength, conveying key information without unnecessary length. It successfully communicates the software's ability to improve team collaboration and efficiency.
Intricate 3D animation showcases Boyd's thermal runaway prevention technology, making this Product Onboarding Video a compelling watch. The vibrant colors against dark backgrounds highlight the intricate details, ensuring clarity and visual appeal. Information is delivered concisely, effectively explaining complex concepts.
Dynamic camera angles and the exploded-view sequence enhance understanding. The video successfully targets its audience, leaving a lasting impression of Boyd's expertise in EV battery safety.
Global business landscapes are shifting, and Ateme+ is leading the charge. This Product Onboarding Video uses dynamic visuals to illustrate how Ateme+ simplifies complex video streaming, offering a cloud-agnostic solution that scales effortlessly.
Ateme+ empowers businesses to focus on their core objectives, providing reliable infrastructure and sustainable technology. The video effectively communicates the platform's flexibility, offering pay-as-you-go and subscription options, making it a compelling choice for companies prioritizing efficiency and growth.
High-impact visuals define this Product Onboarding Video for the Diebold Nixdorf DN Series BEETLE M2110. The 3D animation is superb, clearly demonstrating the system's modularity and seamless integration into diverse retail settings. The video is a concise 2 minutes 8 seconds, making it highly effective.
The Intel partnership is prominently featured, and the power-saving message resonates with environmentally conscious businesses. The call to action directs viewers to Diebold Nixdorf's website for more information.
Does this video need a lengthy explanation? This Product Onboarding Video for YugabyteDB cleverly avoids that pitfall. Its concise yet informative approach effectively communicates the database's advantages. The visuals are superb, transforming complex technical details into easily digestible concepts.
The video's pacing is perfect; it's brisk but not overwhelming. The inclusion of recognizable company logos lends immediate credibility, while the call to action is both clear and persuasive. It's a fantastic example of how to create a compelling, informative video in a short timeframe.
Fundbox's approach to business credit is visually compelling. The clean design and bright colors make the Product Onboarding Video instantly appealing, while the simple animations clearly illustrate the application process and credit replenishment. Fast credit approval is subtly emphasized, adding to the overall appeal.
This video effectively communicates the benefits of a revolving credit line, highlighting the ease of use and transparency. The visuals are engaging, and the call to action is clear and concise, encouraging viewers to learn more and apply for funding.
This Product Onboarding Video expertly showcases the TBEN-SE-M2. Its clear visuals and concise explanations make complex industrial technology accessible. The video targets industrial automation professionals, using 3D animation and a striking yellow and black color scheme to highlight the switch's features.
The robotic application demonstration effectively illustrates the Quick-Link-up feature's benefits. The video clearly communicates the switch's advantages for IIoT networks, emphasizing security, availability, and performance. Visit the website to learn more.
FAQ
How can a welcome video instantly engage new users with my product?
Engage new users instantly with a welcome video showcasing your product's value and key features. Concise, visually appealing narratives resonate with your audience, sparking immediate interest.
What key elements make a product tour video truly effective?
Effective product tours combine clear visuals, concise explanations, and a logical flow, highlighting key features and benefits for a seamless user experience.
What's the ideal length for a product onboarding video?
Ideal onboarding video length depends on product complexity. Simple products benefit from shorter videos (under 60 seconds), while complex products may require up to 3-5 minutes.
How can complex product features be visually showcased in a video?
Showcase complex product features visually using animations, screen recordings, and close-ups. Break down intricate processes into digestible steps for enhanced user understanding. For example, demonstrate software functionality with screen recordings and animated annotations.
How should a product demo video's tone and style reflect my brand?
Align your product demo video's tone and style with your brand guidelines. Maintain consistency across all marketing materials to reinforce brand identity. For example, a playful brand might use bright colors and upbeat music.
How can I ensure informative and appealing product training videos?
Create informative and appealing product training videos by blending visuals, audio, and interactive elements. Cater to diverse learning styles with engaging tutorials. Interactive quizzes and branching scenarios can enhance engagement.
What animation best practices apply to product explainer videos?
Animation best practices include clear visuals, smooth transitions, and purposeful movement. Avoid excessive or distracting animations, prioritizing clarity and user comprehension.
How can my product walkthrough video be made accessible?
Ensure accessibility in product walkthrough videos by including captions, transcripts, and audio descriptions. Reach a wider audience, regardless of their abilities.
How do SaaS onboarding videos differ from e-commerce ones?
SaaS onboarding videos focus on software features and workflows, often demonstrating specific tasks within the application. E-commerce onboarding videos highlight product benefits and the purchasing process, showcasing product variations and customer testimonials.
How can I adapt existing video examples for my product?
Adapt existing video examples by identifying key elements and tailoring them to your specific product and target audience. Analyze successful videos and incorporate best practices.
How do I develop a content strategy for onboarding video series?
Develop a content strategy for an onboarding video series by mapping out topics, defining target audiences, and establishing a consistent style. A well-defined strategy maximizes engagement and ensures cohesive messaging.
How can I craft a compelling narrative for my product's video?
Craft a compelling narrative by focusing on user needs and pain points. Showcase your product as the solution, creating stories that resonate with your target audience. For example, a project management software video might focus on the challenges of team collaboration and present the software as a solution.
How can I ensure the video production team understands my brand?
Ensure the video production team understands your brand through in-depth consultations and thorough reviews of your brand guidelines. Provide clear communication and feedback throughout the process.
What are common mistakes to avoid when planning these videos?
Avoid common mistakes such as overly long videos, unclear messaging, and inconsistent branding. Prioritize concise narratives, clear visuals, and brand alignment.
How can a video guide users seamlessly through product setup?
Guide users seamlessly through product setup by showcasing each step visually and providing clear, concise instructions. Simplify complex processes for a smooth user experience. For example, a hardware setup video might use animated diagrams and close-up shots to demonstrate cable connections. Typical turnaround time for a 60-second video ranges from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.
How to plan and optimize Product Onboarding Videos?
Emotional Resonance: "The most powerful element in advertising is the truth." - William Bernbach, Advertising Executive. Advids leveraged this for a healthcare client. We created an onboarding video showcasing real patient testimonials, highlighting the positive impact of their telehealth platform. This authentic approach fostered trust and increased user registrations by 35%.
Actionable: Build trust by showcasing genuine user experiences.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein, Theoretical Physicist. Advids used this principle for an educational software client. We streamlined their onboarding video, focusing on clear, concise explanations of key features. This led to a 25% improvement in user comprehension and a 15% increase in active users.
Actionable: Simplify explanations and focus on core functionalities.
Engaging Storytelling: "Storytelling is the most powerful way to put ideas into the world today." - Robert McKee, Screenwriting Guru. Advids applied this for a gaming client. We crafted a compelling narrative for their onboarding video, introducing characters and challenges within the game world. This boosted user engagement by 50% and increased in-app purchases by 20%.
Actionable: Craft compelling narratives to captivate and engage users.
Visual Appeal: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple. Advids implemented this for a fashion e-commerce client. We created a visually stunning onboarding video showcasing their latest collection and highlighting the user-friendly interface. This resulted in a 30% increase in click-through rates and a 15% boost in sales.
Actionable: Prioritize both aesthetics and functionality in design.
Continuous Improvement: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey, Author, The 7 Habits of Highly Effective People. Advids uses this principle internally. We constantly analyze video performance data and gather user feedback to refine our onboarding videos for clients. This iterative approach ensures continuous improvement and maximizes client ROI.
Actionable: Continuously analyze data and gather feedback for improvement.
Why Advids for Product Onboarding Video?
At Advids, we create exceptional Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.
Transforming User Onboarding Through Animation:
Customized Product Onboarding Video Solutions: We tailor explainer videos, character animations, and other Product Onboarding Video formats to your brand, style, and target audience. Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate viewers and guide them through your product effortlessly. Cutting-Edge Technology for Enhanced User Experience: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact and improve user comprehension.
A Legacy of Success in Video Production:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video production across various industries. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
Partnering with You for Onboarding Excellence:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final Product Onboarding Video. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding experiences. Dedicated Product Onboarding Video Expertise: We've successfully delivered between 185 and 470 Product Onboarding Video projects, demonstrating our specialized knowledge in this area.
Ready to unlock the potential of Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Onboarding Video?
A product onboarding video is a short, engaging video that guides new users through the basics of a product or service. It aims to help users understand the value proposition, key features, and how to use the product effectively. These videos are often used to reduce friction in the user experience, increase product adoption rates, and improve customer satisfaction.
Product onboarding videos can be used in a variety of contexts, such as introducing new features, explaining complex functionalities, or providing step-by-step tutorials. They can be delivered through various channels, including websites, email campaigns, social media, and mobile apps.
What do top Product Onboarding Videos have in common?
Mastering product onboarding videos requires focusing on user needs and showcasing product value clearly and concisely.
Ideal User Profile: Craft messaging that resonates with specific user needs and pain points. Focus on their challenges and how the product solves them.
Compelling Narrative: Structure the video around a clear beginning, middle, and end, focusing on a relatable user journey. Use a problem-solution-benefit framework.
Problem/Solution Fit: Emphasize the "before" and "after" states, showcasing the transformation the product enables. Use strong visuals to illustrate the difference.
Intuitive User Journey: Use on-screen annotations and visual cues to guide viewers through the interface. Prioritize clarity and simplicity in the user flow.
Key Feature Highlights: Focus on the 2-3 most impactful features, demonstrating their value with concise examples. Prioritize benefits over features.
Engaging Screencasts: Use high-quality recordings with smooth transitions and clear visuals. Show the product in action, highlighting key interactions.
Visual Storytelling: Use visuals to evoke emotions and create a memorable experience. Focus on human connection and relatable scenarios.
Real-World Application: Showcase diverse use cases, demonstrating product versatility and adaptability. Use authentic examples and real user testimonials.
Clear Call to Action: Provide clear instructions on the next steps, using strong verbs and a sense of urgency. Make it easy for viewers to engage.
Quantifiable Results: Use charts, graphs, and statistics to demonstrate the product's impact. Focus on key metrics that matter to the user.
What makes Product Onboarding Video effective?
Product onboarding videos that resonate with users begin with a granular understanding of user archetypes, going beyond basic personas to identify specific needs and motivations. These videos articulate the products core value through resonant narratives, moving past simple feature explanations to create an emotional connection. Polished visuals, integrating screen captures, bespoke animations, and subtle UI interactions, are essential to maintain user interest and engagement. Brand-aligned visuals are non-negotiable, ensuring a cohesive experience that reinforces the products identity.
Strategic interactive elements, like targeted quizzes and hotspots, drive active engagement, transforming passive viewing into active participation. Rigorous A/B testing of interactive elements is essential, allowing for data-driven decisions to optimize user interaction. A structured narrative, with clear, sequential steps using visual cues, is paramount, guiding users through the product in a logical and intuitive manner. Deconstructing intricate processes into digestible segments is key, making complex tasks feel approachable and manageable.
A decisive call to action propels users toward the next phase, providing clear direction and encouraging continued engagement. Data-driven iteration, based on key metrics like completion rates and engagement, is fundamental for optimization, ensuring the video continuously improves and meets user needs.
How long should your Product Onboarding Video be?
Optimize product onboarding video length for maximum impact by aligning video type, content, and user journey stage.
Pre-production Considerations for Determining Video Length:
What core features need showcasing?
Who is the intended user?
What's the product's complexity?
Which style best suits the message?
Does the video need a demo?
What platform will host it?
How much information is needed?
Product onboarding video length guide
Product Onboarding Types
Video Length
Use Case
Funnel
Explainer Video
45-60 seconds
Clearly communicates product value proposition using concise visuals and narration, possibly with a minimalist style
Awareness/Consideration
Product Demo
1-2 minutes
Showcases key features and benefits through a live action or screen recording demo, highlighting user experience
Consideration/Decision
Tutorial Video
1-2 minutes
Guides users through specific tasks or workflows, using a step-by-step approach, potentially with animated screen recording
Decision/Action
Walkthrough Video
90 seconds-1 minute 30 seconds
Provides a comprehensive overview of the product's functionality, using a screen recording or kinetic typography
Consideration/Decision
Animated Screen Recording
30-45 seconds
Visually engaging overview of the product's core features and benefits, using a clear and concise animation style
Awareness/Consideration
How to create Product Onboarding videos?
Craft compelling product onboarding videos that resonate with your audience and drive product adoption. A strategic approach ensures your video maximizes user engagement and minimizes confusion.
* Target audience analysis - Deeply understand user personas to tailor the video's message and tone. This ensures resonance with the target audience.
Feature Prioritization - Focus on the core features that solve the user's most pressing problems. This maximizes impact and avoids information overload.
Script Development - Use a clear, concise, and engaging narrative structure to maintain user interest. This ensures a compelling story.
Visual Style Selection - Choose a style that reflects the brand's personality and appeals to the target audience. This creates a strong brand identity.
Storyboard Creation - Plan every shot to ensure a cohesive and visually appealing video. This guarantees a professional and engaging visual experience.
Length Determination - Optimize length for maximum impact; shorter is often better for onboarding. This respects the user's time.
Video Shooting - Use high-quality equipment and professional lighting to create a polished look. This enhances the overall quality.
Video Editing - Employ smooth transitions and dynamic pacing to keep viewers engaged. This maintains viewer interest.
VFX Integration - Use subtle animations to highlight key features and improve understanding. This enhances comprehension.
Interactive Elements - Incorporate clickable elements to guide users through the product. This promotes active learning.
voiceover Recording - Use a professional voice actor with a clear and engaging tone. This adds professionalism and clarity.
Final Polish - Thoroughly review the video for any errors or inconsistencies. This ensures a high-quality final product.
Crafting a Compelling Script for Onboarding Videos
Let's dive into crafting compelling scripts for your onboarding videos. Remember, a well-written script is the foundation of effective product onboarding video examples, transforming new user experience videos into engaging narratives that resonate with your audience. Think of your script as a roadmap, guiding new users through their first interactions with your product.
A strong script balances information with engagement. It's not just about listing features; it's about telling a story that connects with users' needs and aspirations. Show, don't just tell. Instead of simply stating your product's benefits, demonstrate them with compelling visuals. Effective product onboarding video examples often use screen recordings or animations to highlight key features in action.
Begin with a hook: Grab viewers' attention immediately with a relatable user problem or a thought-provoking question. For example, open with a scenario like, "Frustrated with managing your social media accounts?"
Focus on benefits: Explain how your product improves users' lives. Instead of saying, "Our software has automated reporting," try, "Save hours each week with automated reports, giving you more time to focus on strategy."
Craft a clear narrative: Structure your script with a beginning, middle, and end. Introduce the problem, present your product as the solution, and conclude with a clear call to action.
Maintain a conversational tone: Write as if you're speaking directly to the user. New user experience videos benefit from a friendly and approachable tone, making the learning process more enjoyable.
Remember, a compelling script is key to creating onboarding videos that not only inform but also inspire. By focusing on the user experience and crafting a clear, concise, and engaging narrative, you can effectively guide new users through your product and drive adoption. This sets the stage for creating videos that truly resonate with your audience.
The Importance of Storytelling in Product Onboarding Videos
Effective onboarding transcends mere feature demonstrations; it thrives on compelling narratives. We all know the power of a good story – it captivates, informs, and inspires. In the world of product onboarding, storytelling transforms the user experience, making learning enjoyable and memorable. Think about it: instead of just listing features, we can immerse users in relatable scenarios, demonstrating how our product solves their problems and empowers them to achieve their goals. Short product onboarding video examples effectively showcase this principle.
Let's explore how storytelling elevates the onboarding experience:
Emotional connection: Stories resonate by tapping into human feelings. Imagine opening your video with a user struggling with a common problem, instantly creating empathy and drawing viewers into the narrative.
Simplified learning: We all know how overwhelming new software can be. Stories help us break down complex information into digestible pieces, making learning easier for you. Onboarding animation examples can effectively illustrate key features, making the learning process more engaging.
Enhanced engagement and adoption: Engaging narratives hold attention and encourage completion, ultimately driving product adoption. A compelling story motivates users to explore and adopt your product, transforming them from passive viewers into active users.
Memorable brand experience: Stories create lasting impressions, fostering a deeper connection with your brand. By humanizing your brand and showcasing its personality, you build trust and loyalty with your audience.
By weaving a compelling narrative, we transform onboarding videos into engaging experiences that resonate with users and drive product adoption.
Measuring the Effectiveness of Onboarding Videos
Let's explore how to measure the success of your onboarding videos. Analyzing these metrics helps us understand what resonates with viewers and how we can improve the user experience. Effective measurement empowers data-driven optimization, leading to better product adoption and ultimately, happier customers.
Think of your onboarding videos as a guide, leading new users through your product. By tracking key metrics, we can see how effectively this guide is working. Are users getting lost along the way? Are they reaching their destination? These metrics provide the answers.
Video Completion and Play Rates: High completion rates suggest engaging content, while strong play rates indicate effective promotion and audience interest. If we see low numbers here, it might be time to revisit the video's content or promotional strategy.
Engagement and Conversions: Likes, shares, and comments reveal audience response. More importantly, track conversions. How many viewers take action after watching product onboarding video examples for e-commerce? This directly measures the video's impact on user behavior.
User Feedback and Feature Usage: Direct feedback through surveys or comments provides invaluable insights. Are users utilizing the features showcased in your Product Adoption Videos? This shows us whether the videos effectively transfer knowledge.
Support Tickets and Churn Rate: A decrease in support tickets related to video topics demonstrates effectiveness. Similarly, a lower churn rate suggests increased user satisfaction and product stickiness.
By consistently monitoring these metrics, we can refine our onboarding videos, ensuring they effectively guide users, boost product adoption, and contribute to a positive overall experience.
Choosing the Right Animation Style for Onboarding Videos
Having explored the foundations of effective onboarding videos, let's delve into the art of selecting the perfect animation style. This crucial decision significantly impacts user engagement and product adoption. Remember, the goal is to create an experience that not only informs but also captivates.
Imagine a user struggling with a new software feature. A well-crafted animation can transform this struggle into a moment of clarity, guiding them seamlessly through the process. This is the power of choosing the right animation style. Animated product onboarding video examples, for instance, can simplify complex processes, making learning enjoyable and efficient.
Think about your target audience. A playful cartoon style might resonate with a younger demographic, while a sleek, minimalist approach suits a professional audience. Consider your brand personality. Does your brand exude playfulness or seriousness? Your animation style should reflect this. Effective User training videos often use animation to guide users through specific tasks, enhancing learning and retention.
Match your video's purpose. explainer videos thrive on engaging visuals, while tutorials benefit from clear, step-by-step animation.
Explore different animation types. From 2D and 3D to motion graphics and whiteboard animation, the possibilities are vast. Choose a style that aligns with your message and budget.
Maintain visual consistency. A cohesive style creates a professional and memorable experience for your users.
Prioritize accessibility. Ensure your animation is accessible to users with disabilities, fostering inclusivity and a positive user experience.
By carefully considering these factors, we can transform our onboarding videos into powerful tools that not only educate but also inspire. This sets the stage for increased user engagement, improved product adoption, and ultimately, a more successful onboarding experience.
How product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and its consistency in reinforcing value proposition during onboarding. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product onboarding video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
