Video Creation Service

30 Product Onboarding Video Examples To Boost Engagement

Orko Roy
Last updated
Sep. 14, 2025
Table of Contents
Product Onboarding Video Examples
FAQ
Data-Driven Strategies for Onboarding Video Success
Why Advids for Product Onboarding Video?
What is a Product Onboarding Video?
What do top Product Onboarding Videos have in common?
What makes Product Onboarding Video effective?
How long should your Product Onboarding Video be?
How to create Product Onboarding videos?

Did you know that effective onboarding videos can significantly increase user retention? Discover how to create engaging onboarding experiences with this collection of 30 exceptional examples. This article explores the impact of animated explainer videos, specifically how they simplify complex ideas and capture user attention. We'll examine various approaches and identify practical strategies for immediate implementation. Explore the essential insights in Section 2.

Video's role in modern marketing:

84% of B2B marketers use videos in their marketing strategies.
44% of companies point to team size, resources, and technical ability as their biggest hurdles for video creation.
40% of businesses cite YouTube as the best place to distribute videos.

Elevate your user onboarding with the power of animation! This curated showcase of 30 product onboarding video examples illustrates how animated explainers can make even intricate product features easily understandable. We'll analyze the methods behind these successful videos, focusing on elements like character animation, dynamic visuals, and clear storytelling. By studying these examples, you'll discover how to develop onboarding videos that not only educate users but also captivate them, leading to greater engagement and product adoption. Let's delve into the specific components that contribute to their effectiveness, paying close attention to the role of visual narratives in animated explainers.

Product Onboarding Video Examples

1. ARMIS

Duration : 1 minute and 11 seconds

Imagine the intricate ecosystem of a hospital, teeming with interconnected technology vital for patient care, yet vulnerable to unseen threats. Traditional security measures often struggle to map this complex landscape, leaving critical devices exposed to potentially devastating cyber attacks and data breaches.

This revealing product tour video highlights ARMIS Centrix, offering a powerful lens into this challenge. It compellingly illustrates how Centrix uniquely identifies and understands every device, from IT infrastructure to life-sustaining medical equipment. The dynamic visuals showcase its analytical power, proactively revealing vulnerabilities and potential attack paths before they can impact patient safety or operations.

Achieving this level of complete visibility transforms risk management, enabling healthcare organizations to robustly protect patient data, guarantee essential device uptime, and significantly reduce operational disruptions. The clarity Centrix provides builds resilience and fosters the trust fundamental to modern healthcare delivery.

What We Can Learn

Using clear simple animation to explain value increases viewer understanding retention by 40 percent.


2. IDS Explain complex workflows video

Duration : 1 minute and 14 seconds

Family office solution overview. This IDS video expertly simplifies the intricate world of family wealth management through an integrated, adaptable, and client-focused solution. It leverages a compelling blend of human-centric visuals and sophisticated animated information graphics to transparently deconstruct complex financial operations, ensuring enhanced client relationships and robust compliance.

Why It Stands Out:

Streamlining Multi-Asset Portfolio Management: IDS effectively onboards viewers to its comprehensive platform by visually representing interconnected financial planning, reporting, and investment analysis functions. The animated circular hub dynamically illustrates how the IDS solution centralizes diverse asset classes, simplifying tracking, due diligence, and performance monitoring.

Client-Centric Customization & Relationship Building: The video strategically grounds its technical features in real-world family interactions, emphasizing that IDS's specialized modules and rich parameterization enable tailor-made solutions. This approach underscores the platform's ability to foster strong client relationships by addressing specific business and reporting requirements, including support for Sharia-compliant operations.

* Empowering Compliance, Risk, and Performance: By highlighting features like single-point control, a rich client view, and an instantaneous alert mechanism, IDS communicates immediate benefits. The solution assures increased performance efficiency, robust risk management, and steadfast compliance with internal, local, and regional regulations, protecting family legacies with confidence.

What We Can Learn

Visualize abstract systems like data flow clearly to enhance viewer understanding easily.


3. Expleo App onboarding video

Duration : 1 minute and 22 seconds

The "anti-smishing banking app demo" for ExpleoNóra innovatively reimagines anti-fraud security, positioning it as the world's first solution to deliver instant, in-app protection against smishing. This CGI explainer masterfully deconstructs the pervasive threat of digital scams with dynamic animation, then visually constructs ExpleoNóra as the definitive guardian of financial integrity and customer trust within mobile banking.

Why It Stands Out:

Dynamic Visuals Unmask Digital Fraud: Expleo's video brilliantly transforms the abstract threat of smishing into a tangible narrative. Through high-fidelity CGI, it first depicts a shadowy hacker and a global wave of fraudulent messages, then uses visual metaphors like flying money to convey immediate financial loss. This engaging storytelling effectively highlights the urgency of the problem, preparing the audience for ExpleoNóra's decisive solution.

ExpleoNóra: On-Device Security, Seamless Integration: The animation uniquely demonstrates ExpleoNóra's core functionality by visualizing a fraudulent URL being instantly compared against a blocklist, leading to an immediate user warning. This precise technical execution highlights the solution's on-device processing, emphasizing GDPR compliance and ensuring messages never leave user phones. Its seamless integration into existing banking apps for both Apple and Android is presented as a sophisticated yet user-friendly defense mechanism.

* Rebuilding Trust: Instant Protection for Banking Customers: By showcasing a user's relief and confidence upon receiving an instant fraud notification, ExpleoNóra positions itself as a proactive shield against cybercrime. The video strategically underscores the product's role in empowering financial institutions to protect their customers from banking and credit card scams, fostering immense trust and reinforcing Expleo's vision to reinvent anti-fraud security across all digital areas.

What We Can Learn

Using animated money visuals reinforces financial benefits saving viewers up to 50 percent on costs.


4. Appwrite Cloud Walkthrough video product

Duration : 1 minute and 36 seconds

Backend cloud platform demo for Appwrite Cloud masterfully articulates how it simplifies complex backend development by offering a unified, scalable, and secure platform. The video rapidly showcases its intuitive UI, diverse language support, and comprehensive features, demonstrating how developers can build powerful applications with minimal code, thereby transforming development hassle into streamlined efficiency.

Why It Stands Out:

Accelerating Development with Streamlined Workflows Appwrite Cloud empowers developers by showcasing effortless multi-platform integration (Web, Flutter, Apple, Android) and extensive multi-language support (Python, JS, PHP, .NET) with seamless SDK integration. The videos dynamic UI walkthrough highlights how essential backend functionality is delivered with just a few lines of code, significantly accelerating the development cycle.

Unified Backend Services for Secure Applications The Appwrite Cloud video meticulously details its comprehensive suite of secure backend services, from robust authentication with multiple login methods and built-in security features, to databases supporting relational features, advanced permission models, and in-memory caching. It further showcases secure object storage with built-in image transformation and compression, ensuring data integrity and efficient asset management.

Dynamic Scaling with Real-time API & Functions Appwrite Cloud enables scalable and dynamic applications through its serverless functions, deployable and managed via Git, and a powerful real-time API. The video visually demonstrates how these functions scale automatically in secure, isolated runtimes and how developers can subscribe and react to any platform event, offering unlimited possibilities for building highly interactive and responsive applications.

What We Can Learn

Using relevant stats makes serious topics relatable impactful for audiences.


5. RxDestruct First run experience video

Duration : 1 minute and 39 seconds

This pharmaceutical waste destruction system video for RxDestruct masterfully onboards viewers to its patented, DEA and EPA compliant solution for controlled substance and pharmaceutical waste destruction. Leveraging transparent 3D animation, it demystifies complex chemical processes, demonstrating complete denaturing at the point of generation, turning a critical challenge into a visibly safe and efficient operation.

Why It Stands Out:

Animated Compliance: Demystifying Waste Destruction RxDestruct's video uses advanced 3D product animation, including a captivating internal cutaway and precise fluid simulations, to visually demystify its patented chemical destruction process. Distinct color-coding illustrates the transformation of waste and reagents, transparently showcasing the systems DEA and EPA compliant approach to complete controlled substance denaturing.

Point-of-Generation Disposal, Simplified Designed for seamless integration, RxDestruct is presented as a compact, desktop-sized unit suitable for medication rooms or mobile carts, enabling immediate, point-of-generation disposal. The animated timer highlights the swift, automated destruction cycle, ensuring near-100% drug destruction in less than 20 minutes, significantly streamlining waste management logistics.

* Transparent Technology, Assured Results The animation explicitly builds trust by showing the rigorous, multi-cycle destruction process, validated by independent laboratory tests to reduce pharmaceutical waste to less than 50 parts per billion. This transparent demonstration ensures complete destruction of controlled substances, providing healthcare facilities with absolute confidence in the safety and regulatory integrity of RxDestruct.

What We Can Learn

Using relatable analogies like navigation simplifies complex platform capabilities for viewer understanding.


6. Rightware Welcome video new users

Duration : 1 minute and 41 seconds

Automotive Android HMI development finds its ultimate expression in Rightware's Kanzi One, the first and only toolchain designed for seamless integration with Android. This video promises "magic without tricks," delivering on advanced 2D and 3D user interfaces for the modern automotive cockpit with unparalleled ease and efficiency for carmakers.

Why It Stands Out:

Seamless Android Synergy for Next-Gen HMIs: The video demonstrates how Rightware's Kanzi One uniquely integrates seamlessly with Android, empowering carmakers to leverage its full power. Robust 2D and 3D user interfaces run effortlessly within the standard Android application structure, unlocking innovative, next-gen in-car displays with uncompromised performance.

Accelerating Brand-Defining Automotive User Interfaces: Kanzi One streamlines development with native Java/Kotlin support and a standard Android workflow, eliminating glue-code. This efficiency empowers developers to quickly craft holistic multi-screen UIs and branded visual experiences, rapidly accelerating the creation of unique, signature automotive interfaces.

* Crafting State-of-the-Art 2D/3D In-Car Graphics: Kanzi One's powerful visual editor and production-proven graphics engine drive advanced HMI creation. The video showcases stunning state-of-the-art 3D car visualizations, interactive controls, and dynamic data displays across all screens, enabling carmakers to design immersive, visually rich user experiences.

What We Can Learn

Utilize animated layers and diagrams to effectively clarify complex internal architecture and processes.


7. Kurtz ersa Continuous user education video

Duration : 1 minute and 48 seconds

This metal 3D printer product animation for the Kurtz ersa ALPHA 140 masterfully positions its additive manufacturing solution as the benchmark for user-friendly, high-precision industrial metal processing. It ingeniously deconstructs the complex laser powder bed fusion process into an accessible, aspirational narrative, showing how innovation translates effortlessly into tangible, high-quality products.

Why It Stands Out:

Photorealistic Deep Dive into Metal Additive Manufacturing: The Kurtz ersa ALPHA 140 video employs stunning photorealistic CGI and particle simulations to provide an unparalleled look into the laser powder bed fusion (SLM) process. Viewers witness the meticulous layer-by-layer creation of complex metal parts, from the glowing laser interacting with fine powder to the intricate internal structures forming, offering undeniable proof of advanced engineering and precision.

"Plug & Produce": Simplifying Industrial Metal 3D Printing: This video brilliantly highlights the Kurtz ersa ALPHA 140's commitment to user accessibility with its "plug & produce" philosophy. Through intuitive touchscreen demonstrations and a minimalist machine design, it communicates that industrial-grade metal 3D printing no longer requires extensive expertise, transforming a traditionally complex process into one that is fast, easy to handle, and ready for immediate operation.

* Unleashing Creativity with Complete Process Control: Beginning with abstract concepts of "Creativity without compromise" and "Design without limits," the animation emphasizes the Kurtz ersa ALPHA 140's ability to turn ideas into products. By showcasing an "open system" that allows for complete control and individual parameters, it empowers designers and engineers with the flexibility needed to realize even the most intricate and innovative metal component designs.

What We Can Learn

Utilize animated walkthroughs to powerfully showcase the device's context within its intended environment.


8. FIS Key feature demonstration video

Duration : 1 minute and 4 seconds

Omnichannel retail returns animation by FIS, this video deconstructs the frustrating reality of online purchases returned in-store, presenting FIS's unified solution with exceptional clarity. Through sophisticated 3D isometric animation and a strategic color narrative, it seamlessly guides viewers through the transformation of a complex, fraud-prone system into a frictionless customer experience.

Why It Stands Out:

Visually Deconstructing Returns Complexity with Isometric 3D: The animation employs an engaging isometric 3D perspective to map out intricate retail processes, from online purchase to in-store return. This dynamic visualization expertly clarifies the disconnected systems and manual pain points retailers face, making complex operational challenges instantly understandable.

Seamless Omnichannel Flow: Unifying the Customer Journey: FISs solution is visually demonstrated through fluid data pathways and interconnected environments, illustrating how disparate online and physical touchpoints are harmonized. The video highlights friction-less in-store returns for online purchases, simplifying the process for both customers and retailers by eliminating the need for original payment cards.

* Strategic Clarity: The Problem-Solution Color Narrative: A brilliant color-coded strategy transforms the visual narrative from a problematic blue/red (customer frustration, retailer inefficiency) to a vibrant green (streamlined process, success). This powerful visual metaphor instantly communicates the value proposition, emphasizing how the FIS solution minimizes fraud and enhances operational efficiency.

What We Can Learn

Visualize intricate processes with clear animations showcasing every critical step in the system.


9. OpenText First time user experience video

Duration : 1 minute and 59 seconds

Automated server migration solutions demand clarity and assurance, and this OpenText Migrate video rises to the challenge, adeptly simplifying the complexities of multi-environment server transitions. It vividly illustrates how to achieve near-zero downtime and repeatable migration success by directly addressing the common anxieties of high costs and operational disruption. The video meticulously guides viewers through a process designed for efficiency and security.

Why It Stands Out:

Visualizing Seamless Data Replication for Effortless Transitions: The video masterfully demystifies real-time byte-level replication through an elegant, continuous data flow animation, showcasing how OpenText Migrate ensures constant synchronization across physical, virtual, and diverse cloud workloads without impacting production.

Building Trust with Automated, Secure Migration Validation: It instills confidence by detailing automated server discovery, robust pre-migration validation checks (100+ values), and point-to-point migrations secured with AES 256-bit encryption, guaranteeing a highly automated and secure path for Windows, Linux, and SAP environments.

Orchestrating Agile Migrations Across Hybrid Cloud Environments: Beyond technical specifics, the video highlights OpenText Migrate's cloud management features, demonstrating seamless orchestration across public clouds like Google Cloud, AWS, and Microsoft Azure, alongside hybrid offerings such as AWS Outpost and Azure Stack, empowering future-proof infrastructure adoption.

What We Can Learn

Using simple animated visuals effectively communicates solution benefits clearly.


10. Zenbook S 14 Visual guide for product setup

Duration : 1 minute and 5 seconds

This ASUS Zenbook S 14 product video delivers an elegant, AI-optimized onboarding experience by artfully blending sophisticated 3D product visualization with strategic feature communication. It establishes the laptop's exquisite Ceraluminum chassis and super-slim design, then seamlessly transitions to revealing its powerful Intel AI core through practical applications like CoPilot-driven presentations. The narrative concludes with immersive visuals on a 3K 120Hz OLED display and rich audio, cementing the Zenbook S 14's position as a beautifully functional, secure, and highly efficient AI PC.

Why It Stands Out:

Precision Engineering: Zenbook's Slim, Strong Core The video leverages photorealistic CGI rendering and a detailed exploded view assembly to showcase the ASUS Zenbook S 14's advanced construction. It highlights the high-tech ceramic Ceraluminum„¢ chassis and micro-machined cooling vents, visually reinforcing the meticulous design and robust build quality.

AI at Your Fingertips: Intuitive Productivity Unleashed Demonstrating the powerful Intel AI chip through an interactive CoPilot presentation creation, the video clearly illustrates the Zenbook S 14's AI capabilities. This practical application emphasizes intuitive interaction, allowing users to understand how superior AI enhances productivity and creative workflows.

Sensory Immersion: Crystal-Clear Visuals & Dynamic Audio The ASUS Zenbook S 14 delivers an immersive sensory experience, visually representing its 3K 120Hz OLED display with vibrant, expansive scenes. This is complemented by a showcase of its dynamic audio system, featuring 2 tweeters and 2 woofers, ensuring a rich and engaging multimedia experience.

What We Can Learn

Using simple animation effectively explains complex topics, boosting audience understanding up to 80 percent.


11. Printify User onboarding video

Duration : 1 minute and 6 seconds

Printify's private label e-commerce onboarding video masterfully introduces new product categories by presenting a seamless path for entrepreneurs to enter multi-billion dollar markets. The energetic motion graphics and clear, step-by-step visuals demystify the process of customizing, selling, and fulfilling branded skincare, supplements, and coffee products, positioning Printify as the essential partner for maximizing profit and global reach without inventory overhead.

Why It Stands Out:

Unlocking Lucrative Niche Markets: The video immediately highlights Printify's expansion into high-value product lines like skincare, supplements, and coffee, clearly showcasing these as multi-billion dollar opportunities. This strategic reveal directly addresses entrepreneurial aspirations, making market entry feel both accessible and immensely profitable.

Seamless Brand Creation & Global Fulfillment: Printify demonstrates an effortless "Choose, Customize, Sell, Fulfill" workflow, using dynamic product mockups with "Your Brand Here" labels. This visual clarity, supported by rapid, engaging animations, assures users that branding and worldwide logistics are entirely handled, simplifying their business operations significantly.

* Empowering Profitability for Entrepreneurs: By illustrating how users set prices and "keep the profit," the video powerfully communicates Printifys direct-to-consumer advantage. It then reinforces trust and scalability by showcasing integrations with major platforms like TikTok, eBay, and WooCommerce, connecting entrepreneurs with vast global audiences.

What We Can Learn

Using clear visual steps in tutorials improves information retention by sixty-eight percent.


12. Charge 4 Step by step product video

Duration : 1 minute and 6 seconds

This Fitbit Charge 4 feature explainer orchestrates a dynamic showcase of its integrated capabilities, transforming complex specifications into clear user benefits. Through polished CGI and fluid transitions, the video rapidly introduces the Charge 4 as a comprehensive "smart sidekick," empowering users to maximize every moment of their active journey with advanced tracking and seamless lifestyle features.

Why It Stands Out:

Dynamic Data Visualization for Peak Performance: The video leverages advanced motion graphics to present the Fitbit Charge 4's built-in GPS, intensity maps, and Active Zone Minutes with compelling visual clarity. Animated routes and real-time heart rate graphs on the device's display make complex fitness data immediately understandable and actionable, showcasing how the Charge 4 drives performance.

Seamless Smart Convenience on Your Wrist: Beyond fitness, the Fitbit Charge 4 is positioned as an indispensable daily tool. The video succinctly demonstrates helpful apps like Spotify control, incoming call notifications, and contactless payment, all integrated effortlessly onto the wrist. Polished visuals reinforce the device's role in simplifying everyday life with impressive efficiency.

* Empowering Progress, Designed for Your Style: The Charge 4 comprehensively tracks sleep, heart rate, and all-day activity, presenting progress visually to motivate users. Concluding with a display of diverse band styles, the video highlights personalization while reinforcing the brand's core message to "Keep Moving Forward," positioning the device as a tailored companion for continuous self-improvement.

What We Can Learn

Visually representing audience challenges clearly shows problems solved, demonstrating the value of your offering.


13. AMD Ryzen Customer onboarding video

Duration : 1 minute and 8 seconds

AMD embedded SoC features are masterfully highlighted in this 3D product visualization, positioning the AMD Ryzen„¢ Embedded V2000 SoC as a new benchmark for power, efficiency, and versatility. Through dynamic CGI and precise data presentation, the video effectively onboards technical audiences by showcasing the chip's advanced capabilities for demanding embedded applications.

Why It Stands Out:

Dynamic Visualization of Performance Leadership: The video leverages high-fidelity CGI with compelling particle effects to visually represent the AMD Ryzen„¢ Embedded V2000 SoC's performance uplifts. Circuit board animations and precise lighting accentuate the 7nm process technology, bringing abstract power gains to life and solidifying its leadership position.

Precision-Engineered Feature Breakdown: Complex specifications are meticulously unpacked through clean, synchronized on-screen text paired with specific visual cues. This approach ensures every technical advantage, from Zen 2 CPU cores and Radeon graphics to 4K display support and increased PCIe lanes, is clearly articulated and easily digestible for technical viewers.

* Communicating Technical Authority: The video's high production value, from photorealistic rendering to seamless camera movements and a futuristic digital aesthetic, cultivates an authoritative tone. This polished presentation builds immediate credibility for the AMD Ryzen„¢ Embedded V2000 SoC, effectively communicating AMD's commitment to cutting-edge engineering and enterprise-grade security.

What We Can Learn

Using animation for overview increases viewer comprehension and message recall over text by 15 percent.


14. Opel Streamlining user setup

Duration : 1 minute and 8 seconds

Electric vehicle technical explainer. This 3D product onboarding video from Opel masterfully demystifies the Corsa-e's advanced electric technology, showcasing its seamless integration and user-friendly performance. Through sophisticated CGI and clear visual narratives, it builds immediate confidence and engagement, transforming complex engineering into digestible, compelling insights for prospective EV owners.

Why It Stands Out:

Precision Engineering Revealed: CGI Ghosting for Core EV Tech: The video employs advanced CGI ghosting and X-ray visualization to transparently display the Opel Corsa-e's internal electric architecture. This method clearly illustrates the fully chassis-integrated, water-cooled battery and electric motor, visually demystifying Opel's sophisticated engineering and enhancing user understanding of its foundational components.

Dynamic Power & Smart Efficiency: Opel's Electric Performance: Opel effectively communicates the vehicle's practical benefits and dynamic capabilities. From showcasing rapid charging and the seamless functionality of regenerative braking for energy recovery to highlighting selectable drive modes and impressive acceleration, the video instills confidence in the Opel Corsa-e's performance and efficiency for everyday driving.

* Confidence in Motion: Transparent Tech Builds User Assurance: By providing a detailed yet accessible tour of the Opel Corsa-e's mechanics and operational features, the video directly addresses potential buyer anxieties. Concise on-screen text, a clear digital driver display, and a systematic reveal of features like range and zero emissions build profound trust and assurance in the vehicle's reliability and advanced capabilities.

What We Can Learn

Using relatable characters to showcase real pain points resonates deeply with diverse viewers.


15. Valley Key feature demonstration

Duration : 2 minutes and 38 seconds

Center pivot irrigation explained, this Valley product onboarding video masterfully illustrates how its advanced system offers unparalleled efficiency and versatility, tackling global agricultural challenges by optimizing water usage and maximizing crop yield. It seamlessly blends historical context with sophisticated 3D animation to deconstruct its technology, providing clear, actionable insights for modern growers.

Why It Stands Out:

Animated Precision: Deconstructing Center Pivot Irrigation for Clarity Valley employs sophisticated 3D animation and fluid simulation to provide an animated deconstruction of its center pivot irrigation system. Viewers clearly see the internal mechanics of the pumping station, water conduit, and pivot point, alongside the precise, optimized droplet delivery from sprinklers, making complex engineering principles effortlessly understandable.

Resource Stewardship: Cultivating Efficiency with Optimized Water Use The video powerfully showcases Valley's commitment to water conservation. It highlights how the system achieves 25-50% less water usage than traditional methods, with variable rate irrigation capabilities that precisely match water application to specific topography and soil types. This positions Valley as a leader in sustainable farming practices.

* Empowering Productivity: Remote Management for Diverse Agricultural Yields Valley demonstrates how its system boosts productivity through features like drought protection, reduced costs, and the ability to support multiple harvests per year. The video further emphasizes grower control, illustrating remote management via PC, tablet, or smartphone, making the advanced technology accessible and intuitive for diverse agricultural applications and terrains.

What We Can Learn

Utilize animated explanations increasing viewer understanding and retention over 60%.


16. 7SHIFTS User success video

Duration : 31 seconds

Restaurant team management software explainer 7SHIFTS orchestrates a compelling narrative, transforming the chaos of restaurant operations into streamlined efficiency. This animated product onboarding video masterfully showcases how its all-in-one platform resolves common manager pain points through intuitive scheduling and unified communication, driving engagement and simplifying complex workflows with clarity.

Why It Stands Out:

Transforming Restaurant Chaos into Streamlined Operations: The video opens with a vivid animation of a restaurant manager overwhelmed by diverse employee requests, from timesheet fixes to scheduling conflicts. This impactful problem-solution arc powerfully establishes how 7SHIFTS centralizes chaotic communication and manual tasks, presenting an intuitive digital answer to everyday operational headaches.

Intuitive UI for Smarter Employee Management: 7SHIFTS demonstrates its core functionality through a clear visual metaphor: physical papers representing administrative clutter are digitally absorbed and replaced by an organized, interactive scheduling interface. This engaging 2D animation and dynamic UI simulation visually prove how easily managers can create, adjust, and share schedules, enhancing employee management with just a few clicks.

* Unifying Restaurant Communication in One Platform: By initially showcasing fragmented communication via multiple chat bubbles, the video highlights the critical need for a consolidated approach. It then positions 7SHIFTS as the singular platform where all team interactions, from shift requests to urgent alerts, are managed seamlessly, eliminating the reliance on scattered texts, emails, or spreadsheets for restaurant operations.

What We Can Learn

Utilize animation to visualize complex internal processes clearly revealing unseen technical functionality.


17. Lendi Product adoption video

Duration : 31 seconds

Easy online mortgage refinancing is transformed into an engaging journey in this Lendi product adoption video, leveraging vibrant 3D minimalist animation to simplify the traditionally complex home loan process. The film quickly establishes Lendi as the premier platform for speed, choice, and convenience, empowering homeowners to take control of their finances with unparalleled ease.

Why It Stands Out:

Accelerating Home Loans with Dynamic Visuals: Lendi cleverly uses a charming "house-on-wheels" motif to animate the mortgage journey, swiftly navigating a stylized cityscape. This continuous visual flow, synchronized with an upbeat soundtrack, creates a sense of effortless progress, reinforcing the brand's promise of fast, simple home loan solutions.

Billboards of Benefits: Choice Made Easy: Complex data points are brilliantly distilled into digestible "billboard" visuals that the house-on-wheels passes, clearly highlighting Lendi's extensive offering of over 4,000 home loan options from 25+ lenders. This direct and transparent information design empowers users with choice without overwhelming them.

* Modern Aesthetics, Trusted Financial Solutions: The video's clean, contemporary 3D animation and consistent teal-and-white color palette convey a fresh, trustworthy image for Lendi. By showcasing "home loan answers in minutes, not weeks," this polished production establishes the brand as a modern, efficient alternative, inspiring confidence in its digital refinancing platform.

What We Can Learn

Using detailed animation improves complex process understanding and retention by up to 95%.


18. microflex Desktop software walkthrough

Duration : 33 seconds

Automated lab process animation, this microflex product onboarding video masterfully deconstructs complex microbial analysis workflows, showcasing BD's advanced automation. Through photorealistic CGI and dynamic visual storytelling, it demystifies the system's internal precision and end-to-end efficiency, guiding laboratory professionals from sample loading to insightful data interpretation.

Why It Stands Out:

Automated Workflow Choreography: See Precision in Motion The video orchestrates a fluid, photorealistic demonstration of the microflex system's robotic arms and internal mechanisms. It uses seamless animation, including a "ghosting" effect, to reveal every intricate, automated step of sample handling and reagent dispensing, proving the unparalleled accuracy and operational speed of the machine.

From Sample to Insight: Demystifying Complex Lab Routines Expertly simplifying intricate scientific procedures, the animation guides viewers through a comprehensive journey. It visualizes the entire process from initial sample placement to the final data analysis and display, utilizing clear visual hierarchy and synchronized on-screen results to make complex microbial diagnostics instantly comprehensible for rapid decision-making.

* Masterful MedTech: A Testament to Advanced Automation This high-production-value video establishes BD's microflex as a leader in innovative laboratory technology. By showcasing its high-throughput capabilities within a modern, sterile aesthetic, it builds undeniable confidence in the system's reliability and its ability to transform lab efficiency, positioning the product as a vital asset for any clinical microbiology setting.

What We Can Learn

Utilize animation to clarify complex product features boosting viewer comprehension by 74 percent.


19. Provisur Getting started video

Duration : 3 minutes and 1 second

Industrial meat grinder features: This 3D product animation for the Provisur Barracuda AM2C-BEEHIVE strategically illuminates its advanced engineering and operational versatility. Through detailed CGI and synchronized textual overlays, the video transparently showcases the machine's internal mechanics, dual output capabilities, and user-adjustable controls, proving its potential for optimized yield and product consistency.

Why It Stands Out:

Deconstructing Precision: Visualizing Barracuda's Inner Workings: The animation employs sophisticated 3D "ghosting" and cutaway effects to reveal the Provisur Barracuda's intricate internal auger and processing chambers. This visual transparency, combined with a clean, minimalist aesthetic, demystifies complex mechanics and builds instant user confidence in the machine's robust engineering.

Dual Output, Double Efficiency: Maximizing Yield with Barracuda: The videos signature sequence compellingly demonstrates the Barracuda's ability to process raw material into two distinct output streams simultaneously. This potent visual proof directly communicates the machine's superior efficiency and yield optimization, addressing a critical pain point for meat processing operations.

* Dynamic Control: Customizing Output with Barracuda's Adaptable Heads: Provisur highlights the Barracuda's exceptional adaptability by showcasing how easily operators can adjust yield and interchange processing heads (tapered or cylindrical). This functionality, clearly illustrated with animated controls and comparative views, positions the machine as a versatile solution for diverse production needs.

What We Can Learn

Utilize a centralized dashboard for smooth order management ensuring timely fulfillment.


20. Heesen Yachts Product walkthrough video

Duration : 3 minutes and 6 seconds

Luxury Explorer Yacht Walkthrough: Heesen Yachts' product onboarding video for the XV67 masterfully unveils a groundbreaking crossover concept, seamlessly blending rugged global capability with five-star luxury. Through sophisticated 3D visualization and an aspirational narrative, the video inspires owners toward unparalleled exploration and comfort, effectively communicating the yacht's unique value proposition.

Why It Stands Out:

The Crossover Yacht: Adventure Meets Opulence: This Heesen Yachts video brilliantly sells the XV67s unique "crossover" appeal. It opens with an aspirational montage of diverse experiences, then showcases the yachts robust design and elegant features, proving it's engineered for both the Arctic and Portofino. The narrative perfectly positions the XV67 as the ultimate vessel for owners seeking limitless adventure without compromising on luxury.

Precision Engineering Visualized Through Immersive CGI: The video employs photorealistic CGI to bring the XV67's innovative design to life, allowing for a virtual exploration of its enhanced capabilities. Dynamic architectural walkthroughs seamlessly reveal new layouts, including larger guest suites and a multi-functional helideck that converts into an open-air cinema. This visual precision effectively communicates Heesen Yachts' commitment to cutting-edge technology and thoughtful design.

* Unparalleled Luxury & Versatility Afloat: Guests on the Heesen XV67 are treated to an elevated experience, highlighted by a three-story master stateroom with a private deck, and a spacious sundeck featuring a pool, Teppanyaki bar, and fire pit. The video also introduces new side platforms at the beach club for walk-around capability. Every detail underscores the yachts five-star comfort and its ability to host diverse activities, creating a truly versatile and opulent journey.

What We Can Learn

Using artistic abstract visuals can enhance emotional connection making your product feel more desirable.


21. Sofitel Product setup video

Duration : 3 minutes and 7 seconds

Luxury hotel brand storytelling reaches new heights as Sofitel unveils its Legendary properties, masterfully positioning each as a living historical landmark where rich cultural narratives and unparalleled service intertwine to create truly legendary guest experiences. This visually innovative product onboarding video utilizes bespoke digital collage animation and evocative narration to immerse viewers in a vibrant tapestry of heritage, celebrity, and local artistry across a global portfolio.

Why It Stands Out:

A Journey Through History: Sofitel Legend's Iconic Locations: The Sofitel video expertly transforms each hotel into a captivating chapter of history, guiding viewers from the Victorian charm of Aswan's Old Cataract, where Agatha Christie penned a classic, to Hanoi's Metropole with tales of romance and political intrigue, and Xi'an's People's Grand, a gateway to ancient civilizations. This narrative immersion contextualizes the brand within global heritage, inviting discerning travelers to become part of an ongoing legend.

White-Gloved Excellence: The Art of Personalized Luxury: Beyond stunning architecture, Sofitel Legend showcases its commitment to bespoke service as an art form. From the legendary terraces inspiring conversation to the presence of Clefs d'Or concierges, and the private Butler service that captivated Francis Ford Coppola and Mick Jagger, the video highlights a meticulous dedication to guest care. The symbolic "army of white-gloved hands" in Xi'an powerfully illustrates an unwavering standard of personalized attention and fulfillment of desires.

* Animated Legacies: The Digital Collage of History: The video's standout technical execution employs an intricate, multi-layered digital collage animation. This unique visual technique seamlessly blends historical imagery, architectural renderings, iconic figures, and cultural motifs, dynamically deconstructing and reassembling elements within a stylized framework. This innovative approach brings abstract concepts of legacy and cultural richness to vivid life, making the Sofitel Legend brand's deep heritage both digestible and deeply engaging.

What We Can Learn

Using visuals to depict common user struggles creates strong emotional connection before the solution appears.


22. Bigger Better Betting Experience Feature explanation video

Duration : 41 seconds

This betting app rebranding announcement skillfully orchestrates the transition from BlueBet to Betr, reassuring existing users of continuous service while exciting them with a promise of a 'bigger, better' experience. Through dynamic app UI animations and strategic visual storytelling, the video clearly outlines new features and an enhanced betting journey, ensuring a confident user onboarding.

Why It Stands Out:

Rebranding with Reassurance From BlueBet to Betr, Seamlessly The video masterfully handles the brand transformation, proactively reassuring existing users that their beloved features remain. This strategic approach minimizes churn and fosters trust, presenting the new Betr platform as a natural, enhanced evolution rather than a disruptive change.

Feature-Rich Upgrade Unveiling Betr's Enhanced Capabilities Through dynamic app UI animations, the Betr platform proudly showcases its expanded offerings. The "BETTER" prefix preceding each feature, from exclusive promos and improved Same Game Multis to rapid withdrawals and live streaming, clearly articulates the significant upgrades, making the value proposition for the Bigger Better Betting Experience undeniable.

Dynamic Visual Storytelling Crafting Excitement for a New Betting Era** With high-energy motion graphics, a vibrant brand palette, and a brisk narrative pace, the video builds palpable excitement around the new Bigger Better Betting Experience. Synchronized voiceover and clear on-screen text efficiently deliver critical information, transforming a simple announcement into an engaging and memorable story of innovation and user-centric improvement.

What We Can Learn

Using simple visual metaphors helps viewers immediately grasp complex real world problems.


23. Karma Interactive product tour video

Duration : 51 seconds

This mobile app onboarding demo for Karma masterfully presents the application's core thesis: simplifying internal communication and peer feedback. The interactive product tour strategically blends dynamic motion graphics with a live-action screen capture, clearly illustrating how employees can effortlessly communicate, award scores, and share feedback, transforming complex processes into an accessible experience.

Why It Stands Out:

Intuitive Interaction for Instant Feedback: Karma's user experience is meticulously demonstrated through precise finger interactions and numbered on-screen instructions. This visual clarity ensures immediate comprehension, allowing users to efficiently award scores and leave comments, positioning the Karma app as a straightforward tool for daily workplace engagement.

Empowering Peer-to-Peer Recognition: The Karma application clearly showcases how it facilitates meaningful peer recognition and communication. By guiding viewers through selecting colleagues and providing feedback, the video highlights the app's capability to foster an emotionally connected corporate culture, making contributions visible and valued.

* Dynamic Visual Onboarding Experience: Beyond a simple demo, the Karma video elevates the onboarding process with a dynamic visual aesthetic, featuring engaging motion graphics and an energetic soundtrack. This blend transforms functional instruction into an immersive product tour, ensuring initial interaction with the Karma app is both memorable and straightforward for new users.

What We Can Learn

Using solution videos on product pages can increase conversion rates by 80 percent dramatically improving results.


24. Vantiva Personalized onboarding video

Duration : 53 seconds

Integrated smart soundbar animation, Vantiva Soundscapes video redefines home entertainment, transforming it into an immersive, phenomenal sensory experience through cutting-edge integrated audio-visual technology. It masterfully uses high-concept CGI to deconstruct complex engineering into an aspirational journey, showcasing a holistic media hub designed for the future.

Why It Stands Out:

Unveiling Vantiva's Integrated Audio-Visual Engineering: The video employs sophisticated 3D product visualization, dynamically deconstructing the Vantiva Soundscape soundbar to reveal its internal JBL speakers and advanced processing. Luminous energy trails symbolize sound and data flow, providing a compelling visual proof of the intricate technology powering its superior performance.

Cosmic Immersion: A Transcendent Sensory Journey: Through powerful visual metaphors, such as an astronaut soaring through space and a family transported into a vibrant cosmic living room, the video brilliantly conveys the "phenomenal sound" experience enabled by Dolby Atmos and Dolby Vision. This storytelling elevates the Vantiva Soundscape from hardware to an emotional, boundary-breaking encounter.

* Vantiva Soundscape: The All-in-One Entertainment Frontier: Beyond audio, the video seamlessly integrates the products comprehensive smart features, highlighting Wi-Fi 6, Google Assistant, Android TV 12, and Cloud Gaming. This positions the Vantiva Soundscape as a central, future-proof entertainment hub, simplifying complex capabilities into an enticing vision of connected home media.

What We Can Learn

Using simple animation transforms complex material concepts into an easily understood visual story.


25. Ansys Product guide video

Duration : 1 minute and 25 seconds

CFD simulation F1 car design is revolutionized by Ansys, whose video expertly deconstructs the intricate process of aerodynamic optimization. It showcases how advanced computational fluid dynamics (CFD) facilitates rapid virtual prototyping and data-driven decisions, leading to superior real-world performance with unprecedented efficiency.

Why It Stands Out:

Precise Fluid Dynamics Visualization: Ansys's video employs exceptional 3D animation to make the invisible forces of fluid flow and heat transfer vividly comprehensible. Through color-coded simulations and particle flow analysis, it visually proves how precise aerodynamic adjustments lead to optimal F1 car performance.

Incremental Meshing for Rapid Design Exploration: The video masterfully illustrates the complex meshing process, breaking down an intricate CAD model into manageable segments. This unique approach allows for component-specific, iterative fluid flow simulations, dramatically accelerating Ansys's design exploration cycles and fostering quick, agile development.

* Data-Driven Decisions for Collaborative Engineering: Beyond individual simulations, Ansys emphasizes the strategic importance of accessible, up-to-date data for multi-team engineering. By showcasing real-time data analysis and collaborative workflows, the video positions Ansys as a critical enabler for informed decision-making and seamless teamwork in high-stakes environments.

What We Can Learn

Using artificial intelligence for analysis surfaces critical insights up to 50 percent faster enabling quicker strategic pivots.


26. MAPEI User journey video

Duration : 2 minutes and 27 seconds

As a global construction solutions partner, MAPEIs brand anthem meticulously onboard viewers into its world of innovation, sustainability, and comprehensive building expertise. This video strategically leverages dynamic visuals and a compelling narrative to showcase its enduring commitment to shaping both present and future structures, demonstrating value beyond individual products.

Why It Stands Out:

From Global Scale to Local Sites: MAPEI's Comprehensive Construction Solutions: The video opens with a sweeping view of Earth, seamlessly transitioning to diverse construction sites, from monumental infrastructure to everyday homes. This powerful visual narrative solidifies MAPEI's global footprint and reframes its offerings as integrated "solutions" for every building challenge, not merely materials.

Innovation from the Lab to the Field: MAPEI's R&D and Expert Collaboration: Demonstrating its scientific foundation, the video highlights rigorous R&D through microscopic analysis and material testing, linking lab-driven innovation directly to real-world application. It effectively showcases MAPEIs collaborative spirit, partnering with designers, architects, and construction teams to bring these advanced solutions to life.

* Building for Generations: MAPEI's Sustainable Future-Proofing: MAPEI underlines its commitment to sustainable building, emphasizing the creation of highly durable systems that respect the environment and reduce CO2 emissions. By showcasing both new constructions and the preservation of historic landmarks, the video powerfully conveys a vision for quality and resilience that spans generations.

What We Can Learn

Using quantitative improvements like 4x speed grabs technical audience attention and proves capability.


27. Extentia Short feature highlight video

Duration : 31 seconds

Amidst the evolving data landscape, Extentia presents a compelling vision for unlocking true potential. Focusing on how generative AI fundamentally empowers financial institutions, this vibrant video charts a dynamic journey toward becoming demonstrably more efficient, inherently wiser, and significantly faster by confronting inherent complexities.

This technological transformation unleashes capabilities by simplifying massive information streams, directly enabling quicker, deeper data analysis. Crucially, employees gain valuable focus, freed to strategically pursue entirely new business opportunities with greater agility and competitive advantage. This inspiring short feature highlight video serves as a potent look at future possibilities for reinvention.

What We Can Learn

Using precision software features dramatically cuts part inaccuracy by over half.


28. CMC Markets Welcome video for product

Duration : 15 seconds

Unlocking the world of stock market investing is often perceived as complex, but this animated piece simplifies it beautifully. The vibrant, clean visuals transform abstract symbols like $QAN into digestible concepts, showcasing how CMC Invest brings opportunities to life through relatable scenarios.

As a welcome video for product, this example brilliantly combines playful animation with a sharp focus on a key benefit: zero brokerage for Aussie shares. This clear presentation cuts through financial jargon, making the path to think and invest feel genuinely accessible and inspiring for anyone looking to create impactful video content.

What We Can Learn

Visualize abstract technical concepts like data processing and AI with dynamic animation for clarity.


29. Introhive How to use product video

Duration : 2 minutes and 0 seconds

CRM data optimization solution Introhive unveils a compelling narrative, transforming the ubiquitous "data blues" into a clear pathway for accelerated revenue. Through sophisticated motion graphics, this product video systematically deconstructs common CRM frustrations, demonstrating how Introhive automates, cleanses, reveals, and guides users toward pristine data and unparalleled sales performance.

Why It Stands Out:

Banishing Data Blues: Automating & Cleansing CRM for Actionable Intelligence: Introhive immediately resonates with users by visually personifying "data blues" through raining teardrops, then swiftly transitions to showcasing automated data entry and robust cleansing. This vivid contrast proves how Introhive transforms messy, time-consuming CRM data into clean, reliable intelligence, saving teams up to 7 hours weekly.

Unlocking Hidden Potential: Visualizing Customer Relationships for Accelerated Sales: Beyond basic data, Introhive reveals "hidden gems" within your cleansed customer data. The video elegantly illustrates a real-time relationship map, demonstrating how Introhive connects people and interactions. This unique visual allows teams to share warm leads and exploit previously unseen opportunities, driving sales faster and more effectively.

* Cultivating Sales Superstars: AI-Powered Guidance for Enhanced Team Performance: Leveraging AI technology, Introhive guides every team member to perform at the level of their top sales talent. The animation shows individuals transforming into "superstars" with supportive stars, signifying increased efficiency. This clear vision communicates Introhive's power to shorten sales cycles and boost win rates, making every salesperson a high-achiever.

What We Can Learn

Using video on landing pages often boosts conversion rates exceeding eighty percent.


30. Dyson Software onboarding video

Duration : 7 seconds

Blending traditional artistry with modern technology, this video offers an arresting visual journey. Animated lanterns, crafted from intricate components, serve as a powerful metaphor for engineering. This approach, using animation styles often seen in a software onboarding video, distills complex Dyson essence before revealing the elegant air purifiers.

The core message of purifying air for New Year reunions transcends simple utility, positioning the technology as vital for family comfort and cultural celebration. This unique blend of styles enhances the brand's innovative image and makes the product's value deeply relatable. It's an inspiring example of using visual storytelling and metaphor to connect advanced products with deep emotional and cultural relevance.

What We Can Learn

Using animated airflow diagrams effectively demonstrates internal performance capabilities and key benefits clearly.


FAQ

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How can a welcome video instantly engage new users with my product?

Engage new users instantly with a welcome video showcasing your product's value and key features. Concise, visually appealing narratives resonate with your audience, sparking immediate interest.

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What key elements make a product tour video truly effective?

Effective product tours combine clear visuals, concise explanations, and a logical flow, highlighting key features and benefits for a seamless user experience.

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What's the ideal length for a product onboarding video?

Ideal onboarding video length depends on product complexity. Simple products benefit from shorter videos (under 60 seconds), while complex products may require up to 3-5 minutes.

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How can complex product features be visually showcased in a video?

Showcase complex product features visually using animations, screen recordings, and close-ups. Break down intricate processes into digestible steps for enhanced user understanding. For example, demonstrate software functionality with screen recordings and animated annotations.

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How should a product demo video's tone and style reflect my brand?

Align your product demo video's tone and style with your brand guidelines. Maintain consistency across all marketing materials to reinforce brand identity. For example, a playful brand might use bright colors and upbeat music.

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How can I ensure informative and appealing product training videos?

Create informative and appealing product training videos by blending visuals, audio, and interactive elements. Cater to diverse learning styles with engaging tutorials. Interactive quizzes and branching scenarios can enhance engagement.

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What animation best practices apply to product explainer videos?

Animation best practices include clear visuals, smooth transitions, and purposeful movement. Avoid excessive or distracting animations, prioritizing clarity and user comprehension.

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How can my product walkthrough video be made accessible?

Ensure accessibility in product walkthrough videos by including captions, transcripts, and audio descriptions. Reach a wider audience, regardless of their abilities.

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How do SaaS onboarding videos differ from e-commerce ones?

SaaS onboarding videos focus on software features and workflows, often demonstrating specific tasks within the application. E-commerce onboarding videos highlight product benefits and the purchasing process, showcasing product variations and customer testimonials.

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How can I adapt existing video examples for my product?

Adapt existing video examples by identifying key elements and tailoring them to your specific product and target audience. Analyze successful videos and incorporate best practices.

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How do I develop a content strategy for onboarding video series?

Develop a content strategy for an onboarding video series by mapping out topics, defining target audiences, and establishing a consistent style. A well-defined strategy maximizes engagement and ensures cohesive messaging.

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How can I craft a compelling narrative for my product's video?

Craft a compelling narrative by focusing on user needs and pain points. Showcase your product as the solution, creating stories that resonate with your target audience. For example, a project management software video might focus on the challenges of team collaboration and present the software as a solution.

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How can I ensure the video production team understands my brand?

Ensure the video production team understands your brand through in-depth consultations and thorough reviews of your brand guidelines. Provide clear communication and feedback throughout the process.

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What are common mistakes to avoid when planning these videos?

Avoid common mistakes such as overly long videos, unclear messaging, and inconsistent branding. Prioritize concise narratives, clear visuals, and brand alignment.

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How can a video guide users seamlessly through product setup?

Guide users seamlessly through product setup by showcasing each step visually and providing clear, concise instructions. Simplify complex processes for a smooth user experience. For example, a hardware setup video might use animated diagrams and close-up shots to demonstrate cable connections. Typical turnaround time for a 60-second video ranges from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.



Data-Driven Strategies for Onboarding Video Success


Leveraging user data and analytics drives impactful optimization for product onboarding videos.

Moving beyond basic viewership numbers, teams analyze how users interact with the content and what actions they take afterward. This granular approach reveals true effectiveness and highlights areas needing refinement.

  • Track completion rates for specific video segments. Identify drop-off points to understand confusing moments or where attention wanes.

  • Measure subsequent feature adoption and correlate it with video viewership. Do users who watch the video use key features faster?

  • Utilize in-product analytics to pinpoint common user struggles. Create targeted micro-videos addressing these specific pain points, delivering help exactly when needed.

  • Employ A/B testing on different video versions or placement strategies. Data shows which approach best drives engagement and desired user outcomes for your Product Onboarding Video.


  • Continuously reviewing metrics allows for iteration, ensuring videos remain effective guides as products evolve and user needs change.


    Why Advids for Product Onboarding Video?


    At Advids, we create exceptional Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.

    Transforming User Onboarding Through Animation:

    Customized Product Onboarding Video Solutions: We tailor explainer videos, character animations, and other Product Onboarding Video formats to your brand, style, and target audience.
    Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate viewers and guide them through your product effortlessly.
    Cutting-Edge Technology for Enhanced User Experience: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact and improve user comprehension.

    A Legacy of Success in Video Production:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video production across various industries.
    Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses rely on our expertise to bring their stories to life.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.

    Partnering with You for Onboarding Excellence:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final Product Onboarding Video.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding experiences.
    Dedicated Product Onboarding Video Expertise: We've successfully delivered between 185 and 470 Product Onboarding Video projects, demonstrating our specialized knowledge in this area.


    Ready to unlock the potential of Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Product Onboarding Video?


    A product onboarding video is a short, engaging video that guides new users through the basics of a product or service. It aims to help users understand the value proposition, key features, and how to use the product effectively. These videos are often used to reduce friction in the user experience, increase product adoption rates, and improve customer satisfaction.

    Product onboarding videos can be used in a variety of contexts, such as introducing new features , explaining complex functionalities , or providing step-by-step tutorials . They can be delivered through various channels, including websites, email campaigns , social media, and mobile apps .


    What do top Product Onboarding Videos have in common?


    Mastering product onboarding videos requires focusing on user needs and showcasing product value clearly and concisely.

    Ideal User Profile: Craft messaging that resonates with specific user needs and pain points . Focus on their challenges and how the product solves them .

    • Compelling Narrative: Structure the video around a clear beginning, middle, and end, focusing on a relatable user journey . Use a problem-solution-benefit framework.
    • Problem/Solution Fit : Emphasize the "before" and "after" states, showcasing the transformation the product enables. Use strong visuals to illustrate the difference.
    • Intuitive User Journey: Use on-screen annotations and visual cues to guide viewers through the interface. Prioritize clarity and simplicity in the user flow.
    • Key Feature Highlights: Focus on the 2-3 most impactful features, demonstrating their value with concise examples. Prioritize benefits over features.
    • Engaging Screencasts: Use high-quality recordings with smooth transitions and clear visuals. Show the product in action, highlighting key interactions.
    • Visual Storytelling: Use visuals to evoke emotions and create a memorable experience. Focus on human connection and relatable scenarios.
    • Real-World Application: Showcase diverse use cases, demonstrating product versatility and adaptability. Use authentic examples and real user testimonials.
    • Clear Call to Action: Provide clear instructions on the next steps, using strong verbs and a sense of urgency. Make it easy for viewers to engage.
    • Quantifiable Results: Use charts, graphs, and statistics to demonstrate the product's impact. Focus on key metrics that matter to the user.


    What makes Product Onboarding Video effective?


    Product onboarding videos that resonate with users begin with a granular understanding of user archetypes, going beyond basic personas to identify specific needs and motivations. These videos articulate the products core value through resonant narratives, moving past simple feature explanations to create an emotional connection. Polished visuals, integrating screen captures, bespoke animations, and subtle UI interactions, are essential to maintain user interest and engagement. Brand-aligned visuals are non-negotiable, ensuring a cohesive experience that reinforces the products identity.

    Strategic interactive elements, like targeted quizzes and hotspots, drive active engagement, transforming passive viewing into active participation. Rigorous A/B testing of interactive elements is essential, allowing for data-driven decisions to optimize user interaction. A structured narrative, with clear, sequential steps using visual cues, is paramount, guiding users through the product in a logical and intuitive manner. Deconstructing intricate processes into digestible segments is key, making complex tasks feel approachable and manageable.

    A decisive call to action propels users toward the next phase, providing clear direction and encouraging continued engagement. Data-driven iteration, based on key metrics like completion rates and engagement, is fundamental for optimization, ensuring the video continuously improves and meets user needs .


    How long should your Product Onboarding Video be?


    Optimize product onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What core features need showcasing?
    • Who is the intended user?
    • What's the product's complexity?
    • Which style best suits the message?
    • Does the video need a demo?
    • What platform will host it?
    • How much information is needed?

    Product onboarding video length guide

    Product Onboarding TypesVideo LengthUse CaseFunnel
    Explainer Video45-60 secondsClearly communicates product value proposition using concise visuals and narration, possibly with a minimalist styleAwareness/Consideration
    Product Demo1-2 minutesShowcases key features and benefits through a live action or screen recording demo, highlighting user experienceConsideration/Decision
    Tutorial Video1-2 minutesGuides users through specific tasks or workflows, using a step-by-step approach, potentially with animated screen recordingDecision/Action
    Walkthrough Video90 seconds-1 minute 30 secondsProvides a comprehensive overview of the product's functionality, using a screen recording or kinetic typographyConsideration/Decision
    Animated Screen Recording30-45 secondsVisually engaging overview of the product's core features and benefits, using a clear and concise animation styleAwareness/Consideration


    How to create Product Onboarding videos?


    Craft compelling product onboarding videos that resonate with your audience and drive product adoption. A strategic approach ensures your video maximizes user engagement and minimizes confusion.

    * Target audience analysis - Deeply understand user personas to tailor the video's message and tone. This ensures resonance with the target audience.

    • Feature Prioritization - Focus on the core features that solve the user's most pressing problems. This maximizes impact and avoids information overload.
    • Script Development - Use a clear, concise, and engaging narrative structure to maintain user interest. This ensures a compelling story.
    • Visual Style Selection - Choose a style that reflects the brand's personality and appeals to the target audience. This creates a strong brand identity.
    • Storyboard Creation - Plan every shot to ensure a cohesive and visually appealing video. This guarantees a professional and engaging visual experience.
    • Length Determination - Optimize length for maximum impact; shorter is often better for onboarding. This respects the user's time.
    • Video Shooting - Use high-quality equipment and professional lighting to create a polished look. This enhances the overall quality.
    • Video Editing - Employ smooth transitions and dynamic pacing to keep viewers engaged. This maintains viewer interest.
    • VFX Integration - Use subtle animations to highlight key features and improve understanding. This enhances comprehension.
    • Interactive Elements - Incorporate clickable elements to guide users through the product. This promotes active learning.
    • voiceover Recording - Use a professional voice actor with a clear and engaging tone. This adds professionalism and clarity.
    • Final Polish - Thoroughly review the video for any errors or inconsistencies. This ensures a high-quality final product.


    Crafting a Compelling Script for Onboarding Videos


    Let's dive into crafting compelling scripts for your onboarding videos. Remember, a well-written script is the foundation of effective product onboarding video examples, transforming new user experience videos into engaging narratives that resonate with your audience. Think of your script as a roadmap, guiding new users through their first interactions with your product.

    A strong script balances information with engagement. It's not just about listing features; it's about telling a story that connects with users' needs and aspirations. Show, don't just tell. Instead of simply stating your product's benefits, demonstrate them with compelling visuals. Effective product onboarding video examples often use screen recordings or animations to highlight key features in action.

    • Begin with a hook: Grab viewers' attention immediately with a relatable user problem or a thought-provoking question. For example, open with a scenario like, "Frustrated with managing your social media accounts?"
    • Focus on benefits: Explain how your product improves users' lives. Instead of saying, "Our software has automated reporting," try, "Save hours each week with automated reports, giving you more time to focus on strategy."
    • Craft a clear narrative: Structure your script with a beginning, middle, and end. Introduce the problem, present your product as the solution, and conclude with a clear call to action.
    • Maintain a conversational tone: Write as if you're speaking directly to the user. New user experience videos benefit from a friendly and approachable tone, making the learning process more enjoyable.

    Remember, a compelling script is key to creating onboarding videos that not only inform but also inspire. By focusing on the user experience and crafting a clear, concise, and engaging narrative, you can effectively guide new users through your product and drive adoption. This sets the stage for creating videos that truly resonate with your audience.


    The Importance of Storytelling in Product Onboarding Videos


    Effective onboarding transcends mere feature demonstrations; it thrives on Compelling Narrative s. We all know the power of a good story – it captivates, informs, and inspires. In the world of product onboarding, storytelling transforms the user experience, making learning enjoyable and memorable. Think about it: instead of just listing features, we can immerse users in relatable scenarios, demonstrating how our product solves their problems and empowers them to achieve their goals. Short product onboarding video examples effectively showcase this principle.

    Let's explore how storytelling elevates the onboarding experience:

    • Emotional connection: Stories resonate by tapping into human feelings. Imagine opening your video with a user struggling with a common problem, instantly creating empathy and drawing viewers into the narrative.
    • Simplified learning: We all know how overwhelming new software can be. Stories help us break down complex information into digestible pieces, making learning easier for you. Onboarding animation examples can effectively illustrate key features, making the learning process more engaging.
    • Enhanced engagement and adoption: Engaging narratives hold attention and encourage completion, ultimately driving product adoption. A compelling story motivates users to explore and adopt your product, transforming them from passive viewers into active users.
    • Memorable brand experience: Stories create lasting impressions, fostering a deeper connection with your brand. By humanizing your brand and showcasing its personality, you build trust and loyalty with your audience.

    By weaving a compelling narrative, we transform onboarding videos into engaging experiences that resonate with users and drive product adoption.


    Measuring the Effectiveness of Onboarding Videos


    Let's explore how to measure the success of your onboarding videos. Analyzing these metrics helps us understand what resonates with viewers and how we can improve the user experience. Effective measurement empowers data-driven optimization, leading to better product adoption and ultimately, happier customers.

    Think of your onboarding videos as a guide, leading new users through your product. By tracking key metrics, we can see how effectively this guide is working. Are users getting lost along the way? Are they reaching their destination? These metrics provide the answers.

    • Video Completion and Play Rates: High completion rates suggest engaging content, while strong play rates indicate effective promotion and audience interest. If we see low numbers here, it might be time to revisit the video's content or promotional strategy.
    • Engagement and Conversions: Likes, shares, and comments reveal audience response. More importantly, track conversions. How many viewers take action after watching product onboarding video examples for e-commerce? This directly measures the video's impact on user behavior.
    • User Feedback and Feature Usage: Direct feedback through surveys or comments provides invaluable insights. Are users utilizing the features showcased in your Product Adoption Videos? This shows us whether the videos effectively transfer knowledge.
    • Support Tickets and Churn Rate: A decrease in support tickets related to video topics demonstrates effectiveness. Similarly, a lower churn rate suggests increased user satisfaction and product stickiness.

    By consistently monitoring these metrics, we can refine our onboarding videos, ensuring they effectively guide users, boost product adoption, and contribute to a positive overall experience.


    Choosing the Right Animation Style for Onboarding Videos


    Having explored the foundations of effective onboarding videos, let's delve into the art of selecting the perfect animation style. This crucial decision significantly impacts user engagement and product adoption. Remember, the goal is to create an experience that not only informs but also captivates.

    Imagine a user struggling with a new software feature. A well-crafted animation can transform this struggle into a moment of clarity, guiding them seamlessly through the process. This is the power of choosing the right animation style. Animated product onboarding video examples, for instance, can simplify complex processes, making learning enjoyable and efficient.

    Think about your target audience. A playful cartoon style might resonate with a younger demographic, while a sleek, minimalist approach suits a professional audience. Consider your brand personality. Does your brand exude playfulness or seriousness? Your animation style should reflect this. Effective User training videos often use animation to guide users through specific tasks, enhancing learning and retention.

    • Match your video's purpose. explainer videos thrive on engaging visuals, while tutorials benefit from clear, step-by-step animation.
    • Explore different animation types. From 2D and 3D to motion graphics and whiteboard animation, the possibilities are vast. Choose a style that aligns with your message and budget.
    • Maintain visual consistency. A cohesive style creates a professional and memorable experience for your users.
    • Prioritize accessibility. Ensure your animation is accessible to users with disabilities, fostering inclusivity and a positive user experience.

    By carefully considering these factors, we can transform our onboarding videos into powerful tools that not only educate but also inspire. This sets the stage for increased user engagement, improved product adoption, and ultimately, a more successful onboarding experience.


    How product onboarding video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement and conversion within the onboarding flow.
    7.Brand Alignment Determining video alignment with brand message, identity, and its consistency in reinforcing value proposition during onboarding.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product onboarding video examples 2024, n=14500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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