30 Product Onboarding Video Examples To Boost Engagement

1. ARMIS

Imagine the intricate ecosystem of a hospital, teeming with interconnected technology vital for patient care, yet vulnerable to unseen threats. Traditional security measures often struggle to map this complex landscape, leaving critical devices exposed to potentially devastating cyber attacks and data breaches.

This revealing product tour video highlights ARMIS Centrix, offering a powerful lens into this challenge. It compellingly illustrates how Centrix uniquely identifies and understands every device, from IT infrastructure to life-sustaining medical equipment. The dynamic visuals showcase its analytical power, proactively revealing vulnerabilities and potential attack paths before they can impact patient safety or operations.

Achieving this level of complete visibility transforms risk management, enabling healthcare organizations to robustly protect patient data, guarantee essential device uptime, and significantly reduce operational disruptions. The clarity Centrix provides builds resilience and fosters the trust fundamental to modern healthcare delivery.

2. IDS Explain complex workflows video

Achieving peace of mind in managing significant family wealth becomes tangible through the Family Office Solution showcased here. This presentation anchors sophisticated financial oversight in the essential goal of preserving legacies across generations, highlighting a profound commitment to clients.

Through clear visuals and insightful steps, this explain complex workflows video demystifies tasks ranging from precise asset tracking to tailored reporting and rigorous compliance. It demonstrates a unified platform purpose-built for the unique and intricate requirements family offices navigate.

Witnessing its comprehensive control and adaptive features provides an inspiring look at optimizing financial practices for greater efficiency and informed decision-making.

3. Expleo App onboarding video

Navigating the digital world means facing invisible threats, with fraudulent messages relentlessly targeting our data and savings. This animation masterfully captures the scale and insidious nature of this daily struggle.

Introducing a crucial defense. The video brings to life a secure, internal processakin to a digital vaultwhere potential threats like malicious links are swiftly scanned right on the user's device against known dangers. This groundbreaking anti-smishing solution ensures data remains private.

The result is immediate clarity; a clear warning appears directly within the messaging interface. It's an empowering moment for the user, redefining protection as part of the fundamental mobile banking app experience, vividly shown in this app onboarding video. Such critical, proactive defense is brought by Expleo Nóra.

4. Appwrite Cloud Walkthrough video product

Accelerating application development requires powerful, simplified tools. Appwrite Cloud emerges as a solution addressing backend challenges, presenting a cohesive platform for building secure, scalable applications. Its core value lies in removing boilerplate code for essential services like authentication, databases, storage, and serverless functions, allowing developers to move faster.

This insightful walkthrough video product effectively demonstrates the ease of integration and the breadth of features available. It highlights support for various coding languages and frameworks, seamless data management, and real-time capabilities. The visual demonstration underscores how this platform empowers teams to build robust applications efficiently, enabling innovation on the frontend.

5. RxDestruct First run experience video

Dealing with pharmaceutical waste presents a significant operational and compliance burden, a challenge RxDestruct directly alleviates with its patented on-site destruction system. This innovative solution offers a secure, efficient method for handling controlled substances and other waste right where it's generated, marking a pivotal shift towards streamlined compliance for healthcare facilities. The compact unit integrates easily into medical environments.

The compelling internal animation unveils the device's unique destruction process, showing waste rapidly neutralized by chemical reagents. Witnessing this mechanism in the first run experience video powerfully demonstrates the system's speed and effectiveness. Proven by independent labs to achieve near-total destruction, the resulting waste is safe for simple, worry-free drain disposal.

6. Rightware Welcome video new users

How complex should crafting the immersive cockpit experience for tomorrow's vehicles be? Kanzi One offers a powerful answer, serving as a unique toolchain for deep, seamless Android integration. This empowers car manufacturers to build stunning 2D and 3D user interfaces across every screen, unleashing the Android ecosystem's full potential for automotive display innovation.

For developers familiar with Android, the genius lies in adhering to a standard workflow using native languages like Java and Kotlin, eliminating complexities like glue-code. This commitment to simplification, clearly conveyed, makes the presentation feel like a genuine welcome video new users will find invaluable, allowing their unique branded visions for holistic multi-screen UIs to shine within the intelligent cockpit.

7. Kurtz ersa Continuous user education video

Bringing abstract concepts into tangible metal reality, the Alpha 140 transforms digital designs with precision laser melting. Visualizing the intricate layer-by-layer process, this compelling video effectively showcases advanced manufacturing capabilities, demonstrating how complex metal parts are shaped from powder beds with remarkable accuracy and speed.

The machine is presented for ease of use, enabling a straightforward plug and produce workflow. Its open system fosters user empowerment through complete control and parameter customization, making it a valuable continuous user education video resource. This clarity inspires others aiming to communicate technical innovation effectively.

8. FIS Key feature demonstration video

Navigating the frustration of customers unable to return online purchases in-store without the original payment card is a significant retail challenge. This video vividly visualizes the complex, tangled systems retailers face, highlighting the time-consuming struggle of manual refunds and customer discontent.

Serving as a truly effective key feature demonstration video, it presents Worldpay's elegant solution. A unified omnichannel system creates a unique token per shopper, empowering seamless in-store returns where the original card isn't needed. This streamlines operations, minimizes fraud, and frees staff to focus on sales.

9. OpenText First time user experience video

Navigating the complexities of server migration can be a significant burden, impacting cost and operations. OpenText Migrate offers a decisive path forward, showcasing its capability through this first time user experience video. Its powerful real-time byte level replication creates a perfect, constantly updated replica across physical, virtual, and cloud environments.

The simplicity feels revolutionary; an intuitive console makes discovering and managing systems effortless. Crucially, automated pre-migration validation assesses numerous points, eliminating guesswork and building confidence. This repeatable, secure approach ensures near-zero downtime, delivering a critical strategic advantage for any organization.

10. Zenbook S 14 Visual guide for product setup

Emerging from a play of light and shadow, the Zenbook S 14 reveals a design that isn't just seen but truly felt. Its tactile Ceraluminum finish and exceptionally slim form factor convey a sense of unique, high-tech craftsmanship, highlighting subtle details like precision cooling vents that enhance both aesthetics and function for the user.

This concise presentation acts as a compelling visual guide for product setup, demonstrating the ease of interaction with features like the intuitive edge-to-edge touchpad for brightness and volume control. Showcasing AI-powered performance, immersive OLED visuals, and efficient privacy features, the video effectively communicates the blend of power, seamless usability, and security in a fresh way.

11. Printify User onboarding video

Unlocking immense growth in e-commerce feels closer than ever. Printify is introducing significant new brand lines this February, delving into the thriving skincare, supplements, and coffee sectors. The presentation effectively reveals these avenues, inviting sellers to claim their stake in multi-billion dollar markets with fresh, white-label products.

The core value is presented with compelling clarity: select desired items, personalize them with your unique brand identity, then simply sell. As a concise user onboarding video, it shows Printify managing all fulfillment and shipping tasks. This model allows entrepreneurs complete control over pricing and profit, simplifying operations significantly.

With a foundation of trust from ten million sellers, Printify empowers creators to expand their vision and reach customers worldwide. The offer of free samples underscores the ease of exploration, making this a compelling example of communicating a powerful business opportunity.

12. Charge 4 Step by step product video

Seeking to truly make every minute matter, tracking personal health and fitness requires more than just numbers. The Charge 4 is presented not merely as a gadget but an insightful companion for understanding your body?s signals, showing precisely how it captures workout intensity and utilizes built-in GPS to map your journey, providing detailed feedback.

The demonstration serves as a clear step by step product video, highlighting seamless integration like managing music or contactless payments right from your wrist, alongside vital sleep and heart rate monitoring. It compiles a complete picture of your wellness, revealing deep insights that track progress and genuinely inspire you to keep moving forward.

13. AMD Ryzen Customer onboarding video

Powering possibilities in embedded computing comes alive through compelling visuals unveiling the AMD Ryzen embedded processor's core. The 7nm architecture and Zen 2 cores are presented not just as specs but as vibrant arteries driving significant performance uplifts and exceptional power efficiency, essential for building future-forward designs.

Seeing the chip's capability to handle multiple 4K displays and expanded connectivity paints a clear picture of its versatile strength across various applications. This demonstration of how technical sophistication translates into practical innovation serves as a strong customer onboarding video, effectively communicating complex value and inspiring potential.

14. Opel Streamlining user setup

Peering into the innovative Opel Corsa-e reveals smart engineering. The video employs striking X-ray visuals to strip away complexity, showcasing the fully chassis-integrated battery and advanced thermal management system. This transparent look inspires confidence in the sophisticated electric foundation.

The film goes beyond structure, highlighting functional advantages that unlock daily convenience. Rapid charging capabilities and an impressive range deliver practicality. Features like the intuitive driver display provide vital real-time information, effectively streamlining user setup for confident journeys.

Dynamic capabilities are also powerfully conveyed, featuring rapid acceleration and selectable drive modes. This underscores the potential for a spirited driving experience alongside energy recovery via regenerative braking. The insightful presentation makes advanced EV components accessible and inspiring.

15. Valley Key feature demonstration

From the desert sands of antiquity rises a modern marvel for agriculture. This video powerfully conveys the innovation behind Center Pivot Irrigation by Valley. A clear key feature demonstration reveals the system's mechanics, from pump to precise sprinklers, ensuring crops receive exactly what they need, a vital step towards sustainable growth.

This precision irrigation allows for higher yields across varying terrains and crops, reducing water usage significantly. The ability to manage it remotely adds a layer of efficiency and control, offering growers around the world peace of mind and the potential for greater productivity, inspiring better farming practices.

16. 7SHIFTS User success video

Navigating the frantic pace of restaurant work often feels like drowning in a sea of requests and scattered notes. This video masterfully captures that palpable sense of overwhelm, instantly validating the daily struggles of managers buried under communication noise and scheduling complexity. It directly confronts the problem, making the need for a better way resonate deeply.

The video then presents 7SHIFTS, contrasting the chaos with a streamlined, intuitive interface. It demonstrates the liberating power of this all-in-one platform, effectively showing how simple clicks replace confusion and positioning the solution as a lifeline to efficiency. This user success video vividly depicts the shift from friction to flow and inspires viewers to reclaim their time.

17. Lendi Product adoption video

Cutting through the opaque maze of finding a home loan, this video visualizes a truly simpler path. The animated house motif depicts the user's personal journey, transforming that traditionally daunting process into an achievable, clear goal. Lendi makes navigating the complex world of borrowing feel effortless.

It compellingly highlights platform benefits like an easy online application, offering access to over 4,000 options from more than 25 lenders empowering users to find the right fit quickly. Promising home loan answers in minutes, not weeks, provides significant emotional relief, effectively functioning as a strong product adoption video.

18. microflex Desktop software walkthrough

Laboratory automation unveils itself through intricate, precise movements showcasing BD's instrument. Watching fluid transfers accurately choreographed into microplates instantly conveys high-tech efficiency and reliability needed in modern labs. This focus on the machine's physical workflow feels compelling.

Unlike a typical desktop software walkthrough, the video highlights the microflex LT's mechanical brilliance. It clearly demonstrates how automated action streamlines lab tasks, promising increased throughput by showing the complex process simplified through compelling animation.

19. Provisur Getting started video

Unlocking greater value from raw material becomes visually clear with the Barracuda machine. This demonstration profoundly illustrates how the system processes material, yielding precise dual streams crucial for optimizing output in demanding food processing environments.

Going beyond simple operation, the animated sequences detail key functions like variable yield adjustment and the capability to swap between cylindrical or tapered heads, highlighting processing versatility. The visual clarity makes it a standout getting started video for understanding its mechanics, including the protective auto-reverse and smooth soft start features, showcasing thoughtful engineering for reliable performance.

20. Heesen Yachts Product walkthrough video

A vision of boundless possibility takes shape with the XV67. Designed for those who refuse to compromise on adventure or luxury, this concept yacht from Heesen Yachts represents an evolution in explorer vessels, blending rugged capability with sophisticated comfort.

This compelling product walkthrough video showcases its dual nature: a robust steel hull built for venturing off the beaten path, combined with innovative design freeing up interior volume for enhanced guest luxury. Highlights include the adaptable helideck, exclusive multi-story master suite, and beach club with walk-around platforms, demonstrating its versatility for any destination.

The XV67 stands as a true crossover, inspiring owners to explore the world's most remote corners in unparalleled safety and style, turning heads whether in the Arctic or a glamorous bay.

21. Sofitel Product setup video

Through a visually rich collage of history and culture, the video for Sofitel Legend transports viewers across time and place. Its imaginative paper-cut animation style unveils the layers of legacy embedded in each iconic hotel, highlighting their unique architectural details and storied pasts in a truly captivating manner.

More than a simple product setup video, this piece masterfully uses historical anecdotes, from literary legends to political figures, to showcase the brand's deep connection to the places it inhabits. This narrative-driven approach creates an emotional resonance, demonstrating how heritage and bespoke service converge to offer legendary experiences.

22. Bigger Better Betting Experience Feature explanation video

Combining expertise, two betting entities forge ahead, promising a Bigger Better Betting Experience. This striking visual announcement effectively captures attention, setting a high bar and signaling a significant evolution designed to deliver an elevated and contemporary wagering platform for enthusiasts.

Crucially, this feature explanation video focuses on tangible user value within the Betr app. Key highlights like instant withdrawals resonate deeply, addressing common pain points. The clear demonstration of exclusive markets and enhanced multi-bet options showcases a genuine commitment to improving the player journey, making this a compelling blueprint for impactful product communication.

The seamless blend of familiar elements with innovative features assures users of a stable yet exciting transition, demonstrating how effective visual storytelling can articulate complex change.

23. Karma Interactive product tour video

Bringing clarity and connection to workplace dynamics, this video cuts right to the user experience of the Karma app. It quickly highlights its purpose: enabling companies to improve internal communication and peer recognition by facilitating emotional feedback.

The power of the video lies in visually navigating the core steps on a mobile device. This interactive product tour video effectively conveys the speed and ease of use, showing how simple actions can be performed within the platform. It makes the abstract idea of improving company culture feel tangible and accessible.

The emphasis shifts from just a tool to the potential it unlocks: streamlined communication and genuine appreciation between colleagues. Seeing this process laid out so clearly makes adopting this platform feel achievable, demonstrating how simple digital steps can foster a more connected and productive internal environment and serves as inspiration.

24. Vantiva Personalized onboarding video

Beyond mere audio and video lies an immersive journey powered by Soundscape. Vantiva's video presents this device not just as a product, but a technological masterpiece fusing premium sound and vision with advanced connectivity to profoundly transform your home entertainment.

This isn't just a list of impressive specs; the visuals and narration evoke a future of seamless, emotional engagement. To truly realize such a powerful, integrated experience, supporting users with tools like a personalized onboarding video feels like a natural extension of the product's ambitious vision.

25. Ansys Product guide video

The intensity of Formula 1 competition demands bleeding-edge engineering precision from Ansys simulation. Navigating the intricate CAD models of a race car, the meshing process breaks down complexity into manageable segments for analysis.

This enables iterative computational fluid dynamics simulations, revealing the invisible forces of fluid flow and heat transfer incrementally. Rapidly testing design variations virtually dramatically saves time and cost, driving innovation speed towards breakthrough designs before any metal is cut.

Managing the vast datasets generated is absolutely critical for collaborative engineering teams. As this product guide video shows, accessible, timely insights empower engineers, providing a competitive edge for making better, faster decisions on the track.

26. MAPEI User journey video

Weaving through global landscapes and structures, Mapei reveals its foundational role in the world we build. Since 1937, this brand offers more than materials; their innovative solutions tackle complex challenges for diverse projects, from vast tunnels to inviting homes.

This compelling user journey video demonstrates their commitment to quality, sustainability, exemplified by offsetting over 100,000 tons of CO2, and partnership with professionals and communities worldwide, shaping spaces for today and tomorrow.

27. Extentia Short feature highlight video

Amidst the evolving data landscape, Extentia presents a compelling vision for unlocking true potential. Focusing on how generative AI fundamentally empowers financial institutions, this vibrant video charts a dynamic journey toward becoming demonstrably more efficient, inherently wiser, and significantly faster by confronting inherent complexities.

This technological transformation unleashes capabilities by simplifying massive information streams, directly enabling quicker, deeper data analysis. Crucially, employees gain valuable focus, freed to strategically pursue entirely new business opportunities with greater agility and competitive advantage. This inspiring short feature highlight video serves as a potent look at future possibilities for reinvention.

28. CMC Markets Welcome video for product

Unlocking the world of stock market investing is often perceived as complex, but this animated piece simplifies it beautifully. The vibrant, clean visuals transform abstract symbols like $QAN into digestible concepts, showcasing how CMC Invest brings opportunities to life through relatable scenarios.

As a welcome video for product, this example brilliantly combines playful animation with a sharp focus on a key benefit: zero brokerage for Aussie shares. This clear presentation cuts through financial jargon, making the path to think and invest feel genuinely accessible and inspiring for anyone looking to create impactful video content.

29. Introhive How to use product video

The weight of messy CRM data often feels like navigating a business through thick fog, hindering progress and wasting precious time on tedious manual tasks and inevitable errors. This video powerfully captures that frustration, painting a clear picture of the drain unreliable information places on productivity and growth within an organization. It compels the viewer to seek a better path forward.

Thankfully, that clear path exists, and this video offers a compelling example of how to use product video to reveal it. Introhive offers a complete solution, liberating teams by automating mundane entry and cleansing the database of outdated junk. This not only ensures clean, trusted data but fundamentally transforms it, unearthing hidden relationship insights that actively guide the team to share warm leads, shorten sales cycles, and propel everyone towards higher performance and significantly increased revenue.

30. Dyson Software onboarding video

Blending traditional artistry with modern technology, this video offers an arresting visual journey. Animated lanterns, crafted from intricate components, serve as a powerful metaphor for engineering. This approach, using animation styles often seen in a software onboarding video, distills complex Dyson essence before revealing the elegant air purifiers.

The core message of purifying air for New Year reunions transcends simple utility, positioning the technology as vital for family comfort and cultural celebration. This unique blend of styles enhances the brand's innovative image and makes the product's value deeply relatable. It's an inspiring example of using visual storytelling and metaphor to connect advanced products with deep emotional and cultural relevance.

Data-Driven Strategies for Onboarding Video Success

Leveraging user data and analytics drives impactful optimization for product onboarding videos.

Moving beyond basic viewership numbers, teams analyze how users interact with the content and what actions they take afterward. This granular approach reveals true effectiveness and highlights areas needing refinement.

Why Advids for Product Onboarding Video?

At Advids, we create exceptional Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.

Transforming User Onboarding Through Animation:

Customized Product Onboarding Video Solutions: We tailor explainer videos, character animations, and other Product Onboarding Video formats to your brand, style, and target audience.
Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate viewers and guide them through your product effortlessly.
Cutting-Edge Technology for Enhanced User Experience: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact and improve user comprehension.

A Legacy of Success in Video Production:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video production across various industries.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.

Partnering with You for Onboarding Excellence:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final Product Onboarding Video.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding experiences.
Dedicated Product Onboarding Video Expertise: We've successfully delivered between 185 and 470 Product Onboarding Video projects, demonstrating our specialized knowledge in this area.


Ready to unlock the potential of Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Onboarding Video?

A product onboarding video is a short, engaging video that guides new users through the basics of a product or service. It aims to help users understand the value proposition, key features, and how to use the product effectively. These videos are often used to reduce friction in the user experience, increase product adoption rates, and improve customer satisfaction.

Product onboarding videos can be used in a variety of contexts, such as introducing new features , explaining complex functionalities , or providing step-by-step tutorials . They can be delivered through various channels, including websites, email campaigns , social media, and mobile apps .

What do top Product Onboarding Videos have in common?

Mastering product onboarding videos requires focusing on user needs and showcasing product value clearly and concisely.

Ideal User Profile: Craft messaging that resonates with specific user needs and pain points . Focus on their challenges and how the product solves them .

• Compelling Narrative: Structure the video around a clear beginning, middle, and end, focusing on a relatable user journey . Use a problem-solution-benefit framework.
• Problem/Solution Fit : Emphasize the "before" and "after" states, showcasing the transformation the product enables. Use strong visuals to illustrate the difference.
• Intuitive User Journey: Use on-screen annotations and visual cues to guide viewers through the interface. Prioritize clarity and simplicity in the user flow.
• Key Feature Highlights: Focus on the 2-3 most impactful features, demonstrating their value with concise examples. Prioritize benefits over features.
• Engaging Screencasts: Use high-quality recordings with smooth transitions and clear visuals. Show the product in action, highlighting key interactions.
• Visual Storytelling: Use visuals to evoke emotions and create a memorable experience. Focus on human connection and relatable scenarios.
• Real-World Application: Showcase diverse use cases, demonstrating product versatility and adaptability. Use authentic examples and real user testimonials.
• Clear Call to Action: Provide clear instructions on the next steps, using strong verbs and a sense of urgency. Make it easy for viewers to engage.
• Quantifiable Results: Use charts, graphs, and statistics to demonstrate the product's impact. Focus on key metrics that matter to the user.

What makes Product Onboarding Video effective?

Product onboarding videos that resonate with users begin with a granular understanding of user archetypes, going beyond basic personas to identify specific needs and motivations. These videos articulate the products core value through resonant narratives, moving past simple feature explanations to create an emotional connection. Polished visuals, integrating screen captures, bespoke animations, and subtle UI interactions, are essential to maintain user interest and engagement. Brand-aligned visuals are non-negotiable, ensuring a cohesive experience that reinforces the products identity.

Strategic interactive elements, like targeted quizzes and hotspots, drive active engagement, transforming passive viewing into active participation. Rigorous A/B testing of interactive elements is essential, allowing for data-driven decisions to optimize user interaction. A structured narrative, with clear, sequential steps using visual cues, is paramount, guiding users through the product in a logical and intuitive manner. Deconstructing intricate processes into digestible segments is key, making complex tasks feel approachable and manageable.

A decisive call to action propels users toward the next phase, providing clear direction and encouraging continued engagement. Data-driven iteration, based on key metrics like completion rates and engagement, is fundamental for optimization, ensuring the video continuously improves and meets user needs .

How long should your Product Onboarding Video be?

Optimize product onboarding video length for maximum impact by aligning video type, content, and user journey stage.

Pre-production Considerations for Determining Video Length:

• What core features need showcasing?
• Who is the intended user?
• What's the product's complexity?
• Which style best suits the message?
• Does the video need a demo?
• What platform will host it?
• How much information is needed?

Product onboarding video length guide

How to create Product Onboarding videos?

Craft compelling product onboarding videos that resonate with your audience and drive product adoption. A strategic approach ensures your video maximizes user engagement and minimizes confusion.

• Feature Prioritization - Focus on the core features that solve the user's most pressing problems. This maximizes impact and avoids information overload.
• Script Development - Use a clear, concise, and engaging narrative structure to maintain user interest. This ensures a compelling story.
• Visual Style Selection - Choose a style that reflects the brand's personality and appeals to the target audience. This creates a strong brand identity.
• Storyboard Creation - Plan every shot to ensure a cohesive and visually appealing video. This guarantees a professional and engaging visual experience.
• Length Determination - Optimize length for maximum impact; shorter is often better for onboarding. This respects the user's time.
• Video Shooting - Use high-quality equipment and professional lighting to create a polished look. This enhances the overall quality.
• Video Editing - Employ smooth transitions and dynamic pacing to keep viewers engaged. This maintains viewer interest.
• VFX Integration - Use subtle animations to highlight key features and improve understanding. This enhances comprehension.
• Interactive Elements - Incorporate clickable elements to guide users through the product. This promotes active learning.
• voiceover Recording - Use a professional voice actor with a clear and engaging tone. This adds professionalism and clarity.
• Final Polish - Thoroughly review the video for any errors or inconsistencies. This ensures a high-quality final product.

Crafting a Compelling Script for Onboarding Videos

Let's dive into crafting compelling scripts for your onboarding videos. Remember, a well-written script is the foundation of effective product onboarding video examples, transforming new user experience videos into engaging narratives that resonate with your audience. Think of your script as a roadmap, guiding new users through their first interactions with your product.

A strong script balances information with engagement. It's not just about listing features; it's about telling a story that connects with users' needs and aspirations. Show, don't just tell. Instead of simply stating your product's benefits, demonstrate them with compelling visuals. Effective product onboarding video examples often use screen recordings or animations to highlight key features in action.

• Begin with a hook: Grab viewers' attention immediately with a relatable user problem or a thought-provoking question. For example, open with a scenario like, "Frustrated with managing your social media accounts?"
• Focus on benefits: Explain how your product improves users' lives. Instead of saying, "Our software has automated reporting," try, "Save hours each week with automated reports, giving you more time to focus on strategy."
• Craft a clear narrative: Structure your script with a beginning, middle, and end. Introduce the problem, present your product as the solution, and conclude with a clear call to action.
• Maintain a conversational tone: Write as if you're speaking directly to the user. New user experience videos benefit from a friendly and approachable tone, making the learning process more enjoyable.

Remember, a compelling script is key to creating onboarding videos that not only inform but also inspire. By focusing on the user experience and crafting a clear, concise, and engaging narrative, you can effectively guide new users through your product and drive adoption. This sets the stage for creating videos that truly resonate with your audience.

The Importance of Storytelling in Product Onboarding Videos

Effective onboarding transcends mere feature demonstrations; it thrives on Compelling Narrative s. We all know the power of a good story – it captivates, informs, and inspires. In the world of product onboarding, storytelling transforms the user experience, making learning enjoyable and memorable. Think about it: instead of just listing features, we can immerse users in relatable scenarios, demonstrating how our product solves their problems and empowers them to achieve their goals. Short product onboarding video examples effectively showcase this principle.

Let's explore how storytelling elevates the onboarding experience:

• Emotional connection: Stories resonate by tapping into human feelings. Imagine opening your video with a user struggling with a common problem, instantly creating empathy and drawing viewers into the narrative.
• Simplified learning: We all know how overwhelming new software can be. Stories help us break down complex information into digestible pieces, making learning easier for you. Onboarding animation examples can effectively illustrate key features, making the learning process more engaging.
• Enhanced engagement and adoption: Engaging narratives hold attention and encourage completion, ultimately driving product adoption. A compelling story motivates users to explore and adopt your product, transforming them from passive viewers into active users.
• Memorable brand experience: Stories create lasting impressions, fostering a deeper connection with your brand. By humanizing your brand and showcasing its personality, you build trust and loyalty with your audience.

By weaving a compelling narrative, we transform onboarding videos into engaging experiences that resonate with users and drive product adoption.

Measuring the Effectiveness of Onboarding Videos

Let's explore how to measure the success of your onboarding videos. Analyzing these metrics helps us understand what resonates with viewers and how we can improve the user experience. Effective measurement empowers data-driven optimization, leading to better product adoption and ultimately, happier customers.

Think of your onboarding videos as a guide, leading new users through your product. By tracking key metrics, we can see how effectively this guide is working. Are users getting lost along the way? Are they reaching their destination? These metrics provide the answers.

• Video Completion and Play Rates: High completion rates suggest engaging content, while strong play rates indicate effective promotion and audience interest. If we see low numbers here, it might be time to revisit the video's content or promotional strategy.

• Engagement and Conversions: Likes, shares, and comments reveal audience response. More importantly, track conversions. How many viewers take action after watching product onboarding video examples for e-commerce? This directly measures the video's impact on user behavior.

• User Feedback and Feature Usage: Direct feedback through surveys or comments provides invaluable insights. Are users utilizing the features showcased in your Product Adoption Videos? This shows us whether the videos effectively transfer knowledge.

• Support Tickets and Churn Rate: A decrease in support tickets related to video topics demonstrates effectiveness. Similarly, a lower churn rate suggests increased user satisfaction and product stickiness.

By consistently monitoring these metrics, we can refine our onboarding videos, ensuring they effectively guide users, boost product adoption, and contribute to a positive overall experience.

Choosing the Right Animation Style for Onboarding Videos

Having explored the foundations of effective onboarding videos, let's delve into the art of selecting the perfect animation style. This crucial decision significantly impacts user engagement and product adoption. Remember, the goal is to create an experience that not only informs but also captivates.

Imagine a user struggling with a new software feature. A well-crafted animation can transform this struggle into a moment of clarity, guiding them seamlessly through the process. This is the power of choosing the right animation style. Animated product onboarding video examples, for instance, can simplify complex processes, making learning enjoyable and efficient.

Think about your target audience. A playful cartoon style might resonate with a younger demographic, while a sleek, minimalist approach suits a professional audience. Consider your brand personality. Does your brand exude playfulness or seriousness? Your animation style should reflect this. Effective User training videos often use animation to guide users through specific tasks, enhancing learning and retention.

• Match your video's purpose. explainer videos thrive on engaging visuals, while tutorials benefit from clear, step-by-step animation.
• Explore different animation types. From 2D and 3D to motion graphics and whiteboard animation, the possibilities are vast. Choose a style that aligns with your message and budget.
• Maintain visual consistency. A cohesive style creates a professional and memorable experience for your users.
• Prioritize accessibility. Ensure your animation is accessible to users with disabilities, fostering inclusivity and a positive user experience.

By carefully considering these factors, we can transform our onboarding videos into powerful tools that not only educate but also inspire. This sets the stage for increased user engagement, improved product adoption, and ultimately, a more successful onboarding experience.

How product onboarding video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement and conversion within the onboarding flow.
7.Brand Alignment Determining video alignment with brand message, identity, and its consistency in reinforcing value proposition during onboarding.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product onboarding video examples 2024, n=14500 videos within duration <3 mintues, across industries.