Picture this: a product launch that's not just successful, but transformative. What if you could instantly connect with your users on a deeper level? I am sharing today, in this article, our insights into the power of video in creating truly immersive onboarding experiences. We've seen firsthand how the right video can bridge the gap between product and user, fostering a sense of connection and understanding that leads to increased engagement and retention. What we've learned will surprise you, and the statistics that follow will prove it.
84% of B2B marketers use videos in their marketing strategies.
44% of companies point to team size, resources, and technical ability as their biggest hurdles for video creation.
40% of businesses cite YouTube as the best place to distribute videos.
These stats reveal both the widespread adoption of video marketing and the challenges companies face in creating them. Product onboarding videos offer a potent solution, streamlining the user experience and boosting engagement. We've handpicked 30 Immersive Product Onboarding Video examples that instantly resonated with us and inspired interest.
Busch's Product Onboarding Video for the R 5 PLUS vacuum pump is a masterclass in concise, impactful storytelling. The isometric animation, showcasing the pump's inner workings, instantly elevates the product beyond mere machinery. The smooth transitions and futuristic sound design create a compelling narrative of innovation. I love how the opening visual, a pump shrouded in darkness, subtly highlights the limitations of older technology, setting the stage for the R 5 PLUS to emerge as a beacon of progress.
Busch cleverly leverages visual metaphors, like the cracked, outdated pump, to emphasize the benefits of their product. The focus on control, monitoring, and cost savings, communicated through clean typography and 2D icons, immediately resonates with the target audience. The Be PLUS tagline perfectly encapsulates the value proposition, leaving viewers wanting to explore the future of vacuum technology.
MongoDB Atlas's Product Onboarding Video is a masterclass in concise storytelling through visual design. The video uses striking isometric 2D animations and a vibrant color palette to bring to life the power and flexibility of the developer data platform. The clever use of symbolic imagery, such as blocks being assembled and documents spiraling into archives, effortlessly explains complex features like data tiering and the document model.
The upbeat music and clear voiceover complement the visuals, creating a highly engaging experience that leaves a lasting impression. This video demonstrates how a well-crafted product onboarding experience can both inform and inspire, prompting viewers to explore MongoDB Atlas's full potential.
This BetterCloud Product Onboarding Video is a prime example of effective visual communication. The concise animation clearly illustrates the pain points of managing multiple SaaS applications and then elegantly introduces BetterCloud as the solution. This approach effortlessly captures the viewer's attention and positions BetterCloud as a valuable asset.
The video's clever use of icons, charts, and user representations seamlessly explains complex features like app license optimization and automated workflows. The memorable visuals, combined with a clean and modern aesthetic, ensure the key takeaways stick with the viewer long after the video ends. A powerful demonstration of how design can transform a product demo into a persuasive narrative.
For a stellar Product Onboarding Video example, observe Wärtsilä's approach. They address the common struggle of data fragmentation in shipping head-on, depicting the issue through clever animations and a distinct visual identity. The vibrant colors and geometric shapes create a memorable viewing experience.
Wärtsilä’s video effectively showcases the platform's ability to connect the dots, providing a holistic view of the shipping ecosystem. It culminates in a powerful call to action, urging viewers to experience the platform's ability to simplify operations and enhance efficiency.
Applied Medical is a medical device company that focuses on providing innovative solutions for various procedures. This video is designed to introduce viewers to their new technology platform, highlighting its advanced features.
Video Design - The video uses sleek, minimal graphics and a simple animation style to effectively communicate the technical aspects of the platform. It employs a combination of close-ups and wide shots to draw attention to the device's features, creating a highly engaging Product Onboarding Video. The translucent visual style emphasizes the device's internal components and their workings.
The combination of animation and clear visuals helps to explain the complex technology, highlighting the benefits of the platform. The clear focus on the device's internal workings is particularly effective for a Product Onboarding Video, as it helps to build trust and understanding in viewers. The video uses a calm, informative tone, ensuring that the audience grasps the advanced capabilities of the new platform.
The clever use of 2D animation in this product onboarding video for BD Rowa Smart perfectly captures the essence of streamlined efficiency. We see how it simplifies a complex system, making the benefits of automation readily apparent. The side-by-side comparison of manual and automated processes is a visual masterstroke.
This video doesnt just show the BD Rowa Smart; it brings its impact to life. The visualization of medication organization within the machine and the smooth handling of bulk orders are particularly impactful. It leaves no doubt about the transformative potential of this intelligent pharmacy system.
What We Can Learn
Animate complex processes to make them easy to grasp, driving user engagement.
We admire how this product onboarding video captures the essence of Citrix DaaS with a unique visual style. The hand-drawn animation, complemented by a consistent color palette, provides a refreshing take on a technical topic. We all appreciate the simplicity and clarity of the messaging, supported by effective visual metaphors, such as the chained servers and the balancing scale.
The transition from legacy systems to cloud-based solutions is beautifully illustrated, demonstrating the agility and security Citrix DaaS offers. The video effectively highlights how Citrix empowers both employees and administrators, catering to the needs of a modern, hybrid workforce. It's a compelling demonstration of the products value, leaving viewers inspired by the possibilities of a truly flexible and secure work environment.
What We Can Learn
Craft a visually appealing style that's memorable and reflects your brand, increasing engagement.
Miraculous Gardening is exactly how we'd describe this informative yet visually engaging piece from Miracle-Gro. The 2D animation style is particularly striking, utilizing a bold color palette and playful character design to deliver essential gardening wisdom. It's a fantastic example of a product onboarding video done right, balancing educational content with visual appeal.
The quick cuts, along with the upbeat music and sound effects, keep the pace dynamic without overwhelming the viewer. We all appreciate the clear and concise nature of each Miracle Tip, demonstrating how a simple approach can leave a lasting impact.
What We Can Learn
Bright colors and simple animation grab attention, making learning fun.
The future of electric vehicles demands more than just style: it demands cutting-edge engineering. We all know drivers expect longer range, faster charging, and enhanced reliability, and BayWa r.e. delivers with its Argomax® technology. This product onboarding video showcases the solution through stunning 3D animation, highlighting how silver sintering increases thermal conductivity and reduces semiconductor content, maximizing efficiency.
We love the video's captivating visuals, from the futuristic car cruising along the digital road to the intricate component breakdowns. By simplifying complex processes with clear messaging and sleek aesthetics, this video effectively communicates BayWa r.e.'s commitment to innovation, setting a high bar for product videos in the electric vehicle space.
What We Can Learn
Combine sleek aesthetics with clear messaging for a professional, memorable experience.
10. Sony Minimalist Product Tour - Increase user engagement implicitly
In an era of endless entertainment options, navigating across devices can feel overwhelming. This Sony Bravia video excels at showcasing a unified smart TV solution. We appreciate how this product onboarding video immediately addresses the frustration of managing numerous remote controls, followed by a visual demonstration of Bravia's integrated smart remote. The clean animation style, coupled with a friendly voiceover, makes it easy to grasp the benefits of casting from phone to TV, as well as the ease of finding content organized within the Google TV interface.
What We Can Learn
Focus on solving a problem, making viewers feel understood and valued.
Atlassian is a software company that provides a suite of tools for teams to collaborate and manage their work. This video is designed to introduce the company's latest product.
3D Product Showcase for Marketing - This video starts with a compelling visual of apps that represent the challenges teams face in managing their work, followed by a clear and concise introduction of the product. The video utilizes a clean and modern design style, with a minimalist color scheme and simple graphics. White text on a dark background creates a strong visual contrast, which helps to draw the viewer's attention to the key information being presented.
The video effectively communicates the value of the product by providing visual examples of how it can be used, and highlighting the key benefits of using it to manage team work. The video employs a friendly and approachable tone, which helps to create a positive impression and make the product more appealing to potential users. The animation style is engaging and helps to simplify the concepts presented, making it easy for viewers to understand how the product can be used to improve team collaboration and productivity.
Check Point is a cybersecurity company that provides security solutions for remote users. The video is designed to demonstrate the benefits of a unified security solution that protects remote users from cyber threats.
Video Design - The video features a combination of illustrations and animation. It highlights the increasing complexity of cybersecurity threats with multiple animated bugs attacking a network of devices. The video uses simple colors like white, pink, and blue, and the illustrations are cartoonish and not overly complex. The video incorporates an animated graphic representation of the network, further demonstrating the problem the solution solves.
This video style successfully communicates the benefits of the solution and highlights how it can be used to simplify security for remote users. The video's design is lighthearted, using a bright color palette and cartoonish graphics, which helps make the complex subject of cybersecurity more accessible. This makes the video engaging for viewers, making it feel more relatable and personable. 3D Product Showcase for Marketing is a great way to present the solution in a visually appealing and engaging way.
Seagull Scientific's software solution is designed to create, automate, and manage labels, barcodes, RFID tags, and other important forms of identification. This software is suitable for companies of all sizes.
Video Design - This 3D Product Showcase for Marketing features clean and simple graphics, using flat design elements with bright colors to illustrate the key features of the software. The animation is simple and straightforward, showcasing the software's ease of use, and a visually pleasing way of displaying the different functionalities.
The visual style of the video effectively communicates the objective of introducing the software as a powerful yet easy-to-use labeling software. The graphics are professional, simple, and visually appealing, creating a positive and approachable tone, which is further enhanced by the use of clear and concise animations.
DermaConcepts is a skincare company that offers advanced skincare products. This video is designed to introduce the new DF Mobile to the viewers.
Video Design - This video is a well-executed Product Onboarding Video. The video utilizes 3D animations to showcase the DF Mobile. The device is shown in detail, with close-ups of the different features and functionalities. The design style of the video is simple and elegant with muted colors, with light gray tones serving as the backdrop to enhance the appearance of the device. A geometric pattern, which is reminiscent of skin, is featured in the background.
The video successfully drives the viewer to understand the innovative and advanced skincare technology of the DF Mobile. The focus on the design of the product, with close-ups of the device features and functionalities, is enhanced by a simple design style, highlighting the key features of the device. A calm tone is established to communicate to the viewer that the DF Mobile is a sophisticated and advanced technology solution, further highlighting the premium quality of the device.
Ad Astra helps institutions create better program pathways for students. The video is designed to showcase how Ad Astra optimizes resource stewardship.
Video Design - The video uses animated graphics to visually represent the problem of inefficient schedules. The video opens with a grid of circles, then uses a slide motion to show how scheduling can be improved with Ad Astra. The grid metaphor is a simple and effective way to communicate how Ad Astra can solve a common problem. The visual design is clear and easy to follow, making this a good Product Onboarding Video. The visual design emphasizes the benefits of dynamic scheduling with clear animation transitions, and the use of graphics makes the information more digestible for viewers.
The use of animated graphics to illustrate scheduling problems and solutions is a key element in the video. These graphics effectively communicate the complex concept of resource stewardship. The animation style is bright, clean, and minimalist, mirroring the company's branding and effectively driving viewers towards understanding the company's core offerings. The video's overall tone is informative and engaging, emphasizing the value of using Ad Astra to achieve desired results.
Quuu is a social media marketing tool that automatically curates and schedules relevant content for your audience. The video is designed to introduce the product, highlight its benefits, and explain how it works.
Video Design - The video uses simple, minimalist graphics with a color scheme of blue, white, and pink. The use of simple animated arrows and icons create a clear and engaging visual experience that is effective for a Product Onboarding Video. These simple elements combined with a clear graphic design create an efficient visual narrative, showcasing the process of using Quuu.
The video's visual style effectively communicates its objective. The simple design helps to keep the audience engaged and focused on the key message: Quuu can automate social media marketing and save you time. The clean, modern aesthetic and engaging animation convey that Quuu is a professional and effective tool. The overall tone of the video is informative, friendly, and helpful.
Syensqo is a company that provides solutions for the emerging hydrogen economy. The company's Green Hydrogen Growth Platform offers innovative material and chemical solutions to advance hydrogen-powered mobility. This video is designed to highlight Syensqo's contribution to this industry.
Video Design - This video is a great example of a Product Onboarding Video that explains Syensqo's technology using a mix of animation and graphics. The video utilizes beautiful, high-quality graphics and animated sequences to showcase how green hydrogen can be generated. The video features realistic 3D animations and visually engaging graphics.
The video uses smooth animation sequences and compelling visuals to explain Syensqo's innovative solutions and their impact on the hydrogen economy. The video's visual style and narrative effectively communicate the benefits of green hydrogen and how Syensqo's technology is driving a shift towards cleaner energy solutions for transportation and other industries. The video's tone is optimistic and informative, emphasizing the potential of hydrogen energy to create a more sustainable future.
The video highlights the challenges faced by L&D managers in delivering effective compliance training that goes beyond mere box-checking and addresses non-compliant behavior, ultimately impacting a company's reputation. Product Onboarding Video design style effectively employs emojis and vibrant colors to convey the message in a visually engaging manner. The use of emojis adds a touch of informality and relatability, making the topic of compliance training less daunting. The clean and modern aesthetic, with its emphasis on bold typography and clear visuals, ensures that the information is easily digestible and memorable. The video's pacing and transitions maintain a dynamic flow, keeping viewers engaged throughout.
Onboarding video design style effectively employs emojis and vibrant colors to convey the message in a visually engaging manner. The use of emojis adds a touch of informality and relatability, making the topic of compliance training less daunting. customer onboarding video clean and modern aesthetic, with its emphasis on bold typography and clear visuals, ensures that the information is easily digestible and memorable. The video's pacing and transitions maintain a dynamic flow, keeping viewers engaged throughout.
In conclusion, the motion graphics video's design style successfully complements the message by creating a visually appealing and informative experience. The use of emojis, color, and typography effectively highlights the challenges of compliance training and presents 360Learning's solution as an engaging and effective alternative.
Addverb is a company that offers automated guided robot shuttles. The video is designed to showcase the capabilities of their product, Veloce, a robot shuttle that enables goods to person picking in a warehouse setting.
Video Design - The video is a Product Onboarding Video, which uses simple 3D animation to demonstrate the functionality of the product. The graphics are clear and clean with a minimalist design style. The video features a consistent white background and a clean layout, highlighting the product. The focus is on the product, and it is easy to understand what the product does.
The video's simple animation, clean graphics, and minimalist design are key elements that help make this a good Product Onboarding Video. It is well-designed and visually engaging, making the product easy to understand. The animation style provides a clear view of the product's movements. The design clearly emphasizes the product's features. The straightforward visuals and clear design are crucial for communicating the message and the effectiveness of the product. This Product Onboarding Video helps understand how Addverb's Veloce product can seamlessly integrate into a warehouse environment and provide efficient goods to person picking.
PropheSee is a marketing analytics software that provides tools for all major marketing channels across the digital spectrum. This video is designed to highlight the challenges that marketers face with analyzing data from various platforms.
Video Design - The video employs a colorful and stylized animated aesthetic to visually depict the complexity of marketing data. The cartoon characters and simple backgrounds contribute to a lighthearted tone, which is further enhanced by the use of humorous sound effects. The video's design, particularly the use of boxes labelled apps and platforms, creates a relatable scenario for marketers who struggle to integrate different data sources. This design is key to making it an engaging Product Onboarding Video because it quickly conveys the pain point and sets the stage for introducing the solution.
The video effectively communicates the goal of simplifying data analytics by showcasing the chaos of the task. The colorful and playful animation helps offset the stress of data analysis, and the use of relatable characters, such as the overworked marketer, creates an engaging tone. The video subtly points to a solution by highlighting the overwhelming nature of managing marketing data, setting up the introduction of PropheSee as the answer to this problem.
Service providers often rely on a complex patchwork of legacy backup and security solutions to meet their clients’ IT requirements. The problem is that solutions that were never designed to work together create gaps in your defenses, making management more difficult, and the combined cost is a financial drain. With Acronis Cyber Protect Cloud, there is a better way. Built with MSPs in mind, it combines the best backup, AI-enhanced anti-malware, and protection management.
This Product Onboarding Video uses a modern and sleek design style that is perfect for explaining the product. The use of 3D animation and motion graphics helps to bring the product to life and make it more engaging for viewers. The color scheme is also very effective, with the use of bright and contrasting colors to help highlight the key features of the product.
The video also does a great job of using text and graphics to explain the product in a clear and concise way. Overall, the design style of this software onboarding video is very effective in helping to explain the product and its benefits. The use of 3D animation, motion graphics, and a bright color scheme helps to make the video more engaging and visually appealing. The video also does a great job of using text and graphics to explain the product in a clear and concise way.
Syncsort Connect is a product that helps businesses grow their online presence. This video is designed to explain the benefits of the Syncsort Connect product.
Video Design - This Product Onboarding Video uses bright, vibrant colors and simple, easy-to-understand graphics. This style is popular in videos that help viewers understand complex ideas. The animation is smooth and fluid, making the content easier to digest.
The visual style of the video uses bright, colorful graphics to communicate the ease of using Syncsort Connect. The video uses a light-hearted tone to showcase how the product makes selling online easy, simple, and approachable. The use of simple graphics and straightforward animation conveys that using Syncsort Connect is a simple process, resulting in a smooth and seamless experience for the viewer.
Boston Scientific, a global leader in medical devices, is dedicated to advancing science for life. This video is designed to introduce the company's new ControlRad system, a technology that aims to reduce radiation exposure during cardiac catheterization procedures.
Video Design - The video is a Product Onboarding Video, using simplified graphics and a clean design style to communicate complex medical concepts clearly. The video uses a visual language with bold graphics and simple animations to highlight the critical features of the ControlRad system.
The video uses a straightforward approach, presenting information in a clear and concise manner, focusing on the benefits of the ControlRad system. This tone allows the audience to understand the product's value proposition, making the video a compelling piece for engaging healthcare professionals and encouraging further investigation into ControlRad.
Process Street automates workflow management. The goal of the video is to communicate the benefits of using their software. The video is designed to entice viewers to sign up for a free trial.
Video Design - The video adopts a clean, modern design that incorporates a bold, bright blue color. Animated elements like checkmarks and progress bars are used to illustrate the process, while the inclusion of diverse faces and a global map conveys a collaborative, worldwide use case. These elements contribute to creating a well-structured and engaging Product Onboarding Video that successfully highlights the software's functionality.
The visual style clearly conveys the message, showing how Process Street simplifies and streamlines complicated workflows. The fast-paced cuts and bright colors create a sense of energy and efficiency. The video's positive tone and engaging visuals effectively communicate the value of the software and encourage viewers to explore the Process Street platform.
Boyd designs liquid cooling systems and cold plates for electric vehicles. The video is designed to show how Boyd's thermal runaway solutions can increase battery safety and vehicle range.
Video Design - This Product Onboarding Video uses a sleek minimalist design style to highlight the components of a battery pack. Animated graphics are used to illustrate the construction of the battery and how Boyd's cooling system works.
The video uses a clean white and blue color scheme, reflecting a professional and sophisticated brand aesthetic. The graphics are simple, crisp, and easy to understand, making this an excellent Product Onboarding Video that clearly communicates Boyd's expertise in thermal battery management. The tone of the video is calm and informative, conveying a message of trust and reliability, which aligns with Boyd's brand identity.
Ateme+ is a Software as a Service (SaaS) solution that helps make it easier to keep your audience captivated, both today and in the future. This video is designed to explain what Ateme+ is and how it works.
Video Design - This Product Onboarding Video uses a simple, clean, and minimalist style. It's filled with vibrant colors, simple animations, and white text against a bold background. The video uses graphics and animations of lines, dots, and shapes that represent how Ateme+ untangles complexity. The graphics provide an easy-to-understand visual representation of what Ateme+ offers, especially since there's no real life demonstration or live action footage in the video.
The video's clean aesthetic with bright graphics and animations helps explain the core value proposition of the product. The straightforward tone and simple graphics ensure that the viewer quickly understands the value Ateme+ offers and that the service is accessible. It highlights the ease of use and accessibility of Ateme+ while also using visuals that relate to the product's ability to untangle complexity.
Diebold Nixdorf introduces the BEETLE M2110, the newest modular POS system. This video is designed to highlight the key features of the new modular POS system and its benefits, particularly its sustainability, power, and flexibility.
Video Design - The video is a Product Onboarding Video that uses a clean and minimalist design aesthetic. The graphics are sharp, and the visual style is simple yet effective in communicating the features and benefits of the BEETLE M2110. The product is presented as a versatile solution, with multiple placement scenarios depicted, showcasing its adaptability in different retail settings.
The clean and modern visual style of the video communicates the goal of presenting the BEETLE M2110 as a sophisticated and powerful solution, designed for modern retail environments. This is further reinforced by the use of clean typography and a smooth, professional tone that appeals to a specific target audience. The video's focus on the key features of the new modular POS system is emphasized through the use of impactful visuals, such as close-up shots of the product, which help to engage the viewer and create a lasting impression.
YugabyteDB is a distributed SQL database that can run across hybrid and multi-cloud environments. The video is designed to show how traditional monolithic databases can be slow, complex, and not cloud-friendly. YugabyteDB provides a solution to these issues and helps users embrace the cloud-native world.
Video Design - The video is a Product Onboarding Video and is designed to showcase the capabilities of YugabyteDB. The video's graphic design features bright colors, a modern design aesthetic, and 3D elements, emphasizing the cloud-native features of the platform. The graphics and animations are appealing and engaging, demonstrating the smooth and easy transition between the legacy database and the cloud-native YugabyteDB.
YugabyteDB's value is conveyed visually, using dynamic graphics and text, demonstrating the speed, scalability, and flexibility of the product. The video's concise narrative, combined with the colorful graphics and animations, effectively communicates the issues with traditional databases and highlights the benefits of YugabyteDB, creating a positive and engaging experience for the viewer. The video successfully communicates the product's core features and benefits, ultimately driving the viewer to learn more about YugabyteDB.
Fundbox is a line of credit designed to help businesses grow by providing access to capital. This video is designed to demonstrate the simplicity and speed of the Fundbox application process.
Video Design - The video employs a bold and modern design style, using simple shapes and vibrant colors that are visually appealing and easy to understand. This style is perfect for a Product Onboarding Video as it helps to quickly communicate the key features of the product. The use of clear and concise language, combined with bright and attractive colors, makes the Fundbox line of credit appear straightforward and easy to use.
The visual design of the video effectively communicates the objective of the video by highlighting the ease of use of the Fundbox line of credit. The simple and clear visuals, in combination with the upbeat tone, create a sense of confidence and excitement about the product. The video narrative is short and to the point, focusing on the key benefits of the Fundbox line of credit, its ease of use, and the speed of the application process.
Turck is a company that develops industrial ethernet solutions. This video is designed to introduce their new IP67 rated managed switches, which are built for high speed, security, and ruggedness.
Video Design - This Product Onboarding Video is visually engaging and uses high-quality animated graphics to show a production line with robots and convey the benefits of using the switches. The video uses a simple and clean design, with a focus on product visuals and text that highlights key features. A clear and informative narration provides a seamless user experience.
The video visual style effectively communicates the objective, showing how the product can be applied in real-world scenarios. The animation and graphics highlight the switch's high-speed gigabit backbone and cut-through forwarding capability. The video tone is informative and professional, emphasizing the benefits of the product. The focus is on the performance and benefits of the product, and the clean aesthetic and animation make the video both informative and engaging.
FAQ
How can a product onboarding video improve user engagement and adoption?
Onboarding videos drive engagement by simplifying information, highlighting features, and guiding users, leading to faster adoption and satisfaction.
What are the core components of a compelling product onboarding video narrative?
A compelling onboarding narrative includes a clear introduction, step-by-step feature guidance, and a focus on the product's value, ending with a call to action.
How can I determine the optimal length and style for my product onboarding video?
Optimal length and style depend on product complexity and audience. Simpler products suit shorter videos, while complex software may need longer tutorials. Style can range from minimalist to engaging, matching brand personality. A project brief helps determine the best approach.
What are the best practices for incorporating visuals, music, and voiceover in my product onboarding video?
Effective visuals, music, and voiceover create a cohesive experience. Visuals should be clear, music complementary, and voiceover professional and engaging.
How can I effectively showcase the value proposition of my product within the onboarding video?
Articulate how the product solves user problems and improves lives. Highlight key benefits and demonstrate real-world applications to resonate with the target audience.
What are the common pitfalls to avoid during the creation of a product onboarding video?
Avoid jargon, overly technical language, and information overload. Keep it concise, focused, and engaging for optimal user experience.
How can I leverage storytelling techniques to create a more engaging onboarding experience?
Connect emotionally by showcasing relatable scenarios and demonstrating how the product helps achieve goals. A human touch makes onboarding memorable.
What factors influence the cost of producing a professional product onboarding video?
Factors influencing cost include video length, animation complexity, voiceover talent, and revisions. Typical costs for a 60-second video range from $1000-$6000 depending on complexity.
How can I effectively collaborate with a video production company to achieve my desired outcome?
Clear communication, consistent feedback, and active participation in decision-making ensure alignment between client vision and final product.
How can I seamlessly integrate my existing brand assets into the onboarding video's aesthetic?
Integrate existing brand assets like logos, color palettes, and typography to maintain consistency and reinforce visual identity.
How can I adapt successful product onboarding video examples from my industry to suit my specific needs?
Analyze successful examples, identify key elements, and adapt them to the product's specific features and benefits for optimal impact.
What are the advantages of using video for product onboarding compared to alternative methods?
Video onboarding is more engaging and effective than text, leading to better comprehension and faster adoption.
How can I create a product onboarding video that caters to users of varying technical proficiency?
Use clear language, avoid jargon, and provide visual aids to cater to users with varying technical skills. Consider offering multiple versions for different skill levels.
What strategies can I employ to create a high-quality product onboarding video on a limited budget?
Prioritize essential features, use stock footage or screen recordings, and explore cost-effective animation to create high-quality videos on a budget.
How can I ensure my product onboarding video remains relevant and effective as my product evolves?
Regularly review and update the onboarding video to reflect product updates, new features, and evolving user needs. Consider a modular approach for easy updates.
How to plan and optimize Product Onboarding Videos?
Emotional Resonance: "The most powerful element in advertising is the truth." - William Bernbach, Advertising Executive. Advids leveraged this for a healthcare client. We created an onboarding video showcasing real patient testimonials, highlighting the positive impact of their telehealth platform. This authentic approach fostered trust and increased user registrations by 35%.
Actionable: Build trust by showcasing genuine user experiences.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein, Theoretical Physicist. Advids used this principle for an educational software client. We streamlined their onboarding video, focusing on clear, concise explanations of key features. This led to a 25% improvement in user comprehension and a 15% increase in active users.
Actionable: Simplify explanations and focus on core functionalities.
Engaging Storytelling: "Storytelling is the most powerful way to put ideas into the world today." - Robert McKee, Screenwriting Guru. Advids applied this for a gaming client. We crafted a compelling narrative for their onboarding video, introducing characters and challenges within the game world. This boosted user engagement by 50% and increased in-app purchases by 20%.
Actionable: Craft compelling narratives to captivate and engage users.
Visual Appeal: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple. Advids implemented this for a fashion e-commerce client. We created a visually stunning onboarding video showcasing their latest collection and highlighting the user-friendly interface. This resulted in a 30% increase in click-through rates and a 15% boost in sales.
Actionable: Prioritize both aesthetics and functionality in design.
Continuous Improvement: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey, Author, The 7 Habits of Highly Effective People. Advids uses this principle internally. We constantly analyze video performance data and gather user feedback to refine our onboarding videos for clients. This iterative approach ensures continuous improvement and maximizes client ROI.
Actionable: Continuously analyze data and gather feedback for improvement.
Why Advids for Product Onboarding Video?
At Advids, we create exceptional Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.
Transforming User Onboarding Through Animation:
Customized Product Onboarding Video Solutions: We tailor explainer videos, character animations, and other Product Onboarding Video formats to your brand, style, and target audience. Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate viewers and guide them through your product effortlessly. Cutting-Edge Technology for Enhanced User Experience: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impact and improve user comprehension.
A Legacy of Success in Video Production:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video production across various industries. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
Partnering with You for Onboarding Excellence:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final Product Onboarding Video. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding experiences. Dedicated Product Onboarding Video Expertise: We've successfully delivered between 185 and 470 Product Onboarding Video projects, demonstrating our specialized knowledge in this area.
Ready to unlock the potential of Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Onboarding Video?
A product onboarding video is a short, engaging video that guides new users through the basics of a product or service. It aims to help users understand the value proposition, key features, and how to use the product effectively. These videos are often used to reduce friction in the user experience, increase product adoption rates, and improve customer satisfaction.
Product onboarding videos can be used in a variety of contexts, such as introducing new features, explaining complex functionalities, or providing step-by-step tutorials. They can be delivered through various channels, including websites, email campaigns, social media, and mobile apps.
What do top Product Onboarding Videos have in common?
Animated Explainer - A visually appealing way to showcase product features.
Screen Recording - A practical method to demonstrate product functionality.
Motion Graphics - A dynamic way to highlight key product benefits.
Whiteboard Animation - A creative approach to explain complex concepts.
Mixed Media - A versatile way to combine different visual styles.
Live Action - A realistic way to connect with viewers.
Stock Footage - A cost-effective way to add visual interest.
Interactive Elements - An engaging way to keep viewers involved.
Call to Action - A clear way to encourage viewers to take the next step.
Storytelling - A compelling way to connect with viewers.
Personalized Content - A targeted way to cater to specific user needs.
Concise Length - A time-efficient way to deliver key information.
What makes Product Onboarding Video effective?
A compelling product onboarding video is a crucial element in guiding users towards successful product adoption. It is driven by a clear understanding of the user's needs and challenges, aiming to provide a seamless and engaging learning experience.
Conversational and engaging, a product onboarding video should be designed to make the learning process enjoyable and informative. The video should be tailored to the specific audience, addressing their pain points and highlighting the product's value proposition in a relatable and understandable manner.
Methods for creating effective product onboarding videos include using clear and concise language, incorporating visuals to illustrate key concepts, and incorporating interactive elements to keep viewers engaged. The video should be structured logically, leading users through the key features and functionalities in a step-by-step manner. This approach results in a more intuitive and enjoyable learning experience, ultimately leading to higher product adoption rates and increased customer satisfaction.
How long should your Product Onboarding Video be?
A well-crafted product onboarding video is a powerful tool for guiding users through the initial stages of product adoption. The ideal length of the video is determined by a careful consideration of the product's complexity, the target audience's needs, and the desired learning outcomes.
Techniques to determine the optimal video length include analyzing the product's features and functionalities, understanding the user's prior knowledge and experience, and considering the desired level of detail. The goal is to create a video that is concise and informative, providing just enough information to enable users to confidently navigate the product without overwhelming them with unnecessary details.
Pre-Production Considerations
What is the product's complexity?
What is the target audience's prior knowledge?
What are the desired learning outcomes?
What is the average attention span of the target audience?
What is the optimal length for the specific platform?
What is the budget for video production?
What is the timeline for video production?
How to create Product Onboarding videos?
A well-structured product onboarding video is a valuable asset for any company seeking to improve user engagement and product adoption. The creation process involves a series of steps, each contributing to the overall effectiveness of the video.
The process to create a product onboarding video begins with a thorough understanding of the target audience and their needs. It is essential to identify the key pain points and challenges that users face, and to tailor the video content to address these specific concerns. This approach ensures that the video is relevant and engaging, providing users with the information they need to successfully navigate the product.
Pre-Production
Define target audience
Identify key features
Develop a script
Choose visual style
Select music and sound effects
Plan video length
Production
Shoot video footage
Edit video footage
Add visual effects
Incorporate interactive elements
Record voiceover
Add music and sound effects
Finalize video edits
Crafting Onboarding Videos That Convert
A high-quality product onboarding video goes beyond simply listing features. It's about crafting an engaging experience that guides users towards confidently using your product.
Start with a Clear Product Overview: Briefly introduce your product and its core purpose. Focus on the problem it solves for users. For example, if your product is a project management tool, highlight its ability to streamline workflows and improve team collaboration.
Showcase the Value Proposition: Clearly articulate the benefits users gain from your product. Instead of just stating features, translate them into tangible outcomes. For instance, instead of saying task management, explain how it helps users stay organized and meet deadlines efficiently.
Feature Walkthrough with Context: Demonstrate key features through concise, focused segments. Instead of a dry demonstration, show how each feature solves a specific user need. For example, demonstrate how the calendar integration feature helps users avoid scheduling conflicts and stay on top of deadlines.
Illustrate with Use Cases: Present real-world scenarios where your product shines. This helps users visualize how they can benefit in their own context. For example, show how a marketing team uses your product to collaborate on campaigns and track their progress.
End with a Compelling Call to Action: Guide users on the next steps. Whether it's signing up for a free trial, exploring specific features, or contacting your team, make the next action clear and easy to take.
Provide Support Resources: Offer links to helpful resources like documentation, FAQs, or your support portal. This empowers users to find answers independently and builds confidence in your product.
Crafting Engaging Onboarding Videos
Understand your users' needs, pain points, and preferred learning styles.
This will inform your video content and style.
For example, if your target audience is tech-savvy, you can use a more technical and feature-rich approach.
Develop a Targeted Content Strategy:
Craft a clear and concise message that resonates with your audience.
Focus on the Value Proposition and how your product solves their specific problems.
For example, if your product helps users save time, emphasize this benefit throughout the video.
Choose the Right Video Format:
Select a format that aligns with your content and target audience.
Explainer videos are great for introducing complex concepts, while Demo Videos are ideal for showcasing product functionalities.
Optimize Distribution Channels:
Share your video where your target audience is most likely to see it.
This could be your website, social media channels, email marketing campaigns, or even within your product itself.
Track and Analyze Performance:
Monitor key metrics like video completion rate, click-through rate, and engagement to measure the effectiveness of your videos.
Use this data to refine your strategy and improve future videos.
B2B Onboarding Video Secrets
Creating a B2B onboarding video requires a different approach than a consumer-focused one. Your video needs to speak directly to the business needs and priorities of your audience.
Focus on Business Value:
Highlight how your product solves specific business challenges, improves efficiency, and drives tangible results.
For example, instead of just showcasing features, explain how they translate into increased productivity or reduced operational costs.
Use Professional Language and Tone:
Employ clear, concise language that is appropriate for a business audience.
Avoid jargon or overly technical terms that might alienate viewers.
Showcase ROI and Measurable Impact:
Demonstrate the return on investment your product offers.
Quantify the benefits whenever possible, using metrics like cost savings, revenue growth, or time saved.
Feature testimonials from satisfied B2B customers to Build Trust and credibility.
Showcasing real-world success stories can be highly persuasive for potential clients.
Keep it Concise and Action-Oriented:
Respect your audience's time by keeping the video focused and to the point.
End with a Clear Call to Action that encourages viewers to learn more, request a demo, or contact your sales team.
Onboarding Videos: Fueling Your Sales Funnel
Strategically integrating onboarding videos into your marketing funnel can significantly improve user engagement and conversion rates.
Awareness Stage: Use Explainer Videos to introduce your product and its value proposition to potential customers. Capture their attention by highlighting the problem your product solves and its key benefits.
Consideration Stage: Showcase Product Features and benefits through demo videos. Help potential customers understand how your product can address their specific needs and pain points.
Decision Stage: Build Trust and Credibility by incorporating customer testimonials and case studies. Showcasing real-world success stories can be highly persuasive for potential buyers.
Action Stage: Include a clear call to action in your videos to encourage users to take the next step, such as signing up for a free trial, requesting a demo, or making a purchase.
Post-Purchase/Onboarding Stage: Use Tutorial Videos to guide new customers through the initial setup and usage of your product. This helps them get started quickly and reduces the likelihood of frustration or churn.
Onboarding Videos: Empower Users, Reduce Support
Cover common questions, troubleshooting tips, and basic functionalities in your videos. This allows users to find answers independently, reducing the need to contact support.
Make Videos Easily Accessible:
Ensure your onboarding videos are readily available within your product, on your website's support section, or through your knowledge base.
Promote Video Resources Proactively:
Highlight relevant videos in your welcome emails, during product tours, or through in-app notifications. Guide users towards these resources to encourage self-service support.
Categorize and Tag Videos Effectively:
Organize your video library with clear categories and tags to make it easy for users to find the specific information they need.
Gather Feedback and Iterate:
Monitor video views, user feedback, and support ticket trends to identify areas where your video resources can be improved or expanded.
Onboarding Video: A Brand's Visual Identity
Use your brand's color palette throughout the video. This could involve incorporating primary brand colors in the background, key elements, or call-to-action buttons.
Use Consistent Typography:
Choose fonts that reflect your brand's personality and tone of voice. Ensure consistency with the fonts used on your website and other marketing materials.
Establish a Visual Style:
Maintain a Consistent Visual Style throughout the video. Whether you choose animation, live-action, or a combination of both, ensure it aligns with your brand's overall aesthetic.
Incorporate Brand Elements:
Subtly integrate your logo, brand imagery, or other visual elements that reinforce brand recognition. For example, you could use your brand's signature pattern as a background element or incorporate your logo in the video intro and outro.
Select Music and Sound Effects that Align with Your Brand:
Choose music and sound effects that complement your brand's overall tone and personality. For example, a tech company might opt for upbeat electronic music, while a luxury brand might choose a more sophisticated orchestral score.
Onboarding Video Strategies for Every User
Explainer Videos
Ideal for introducing new products or features, explaining complex concepts in a simple way. For example, a software company can use an Explainer Video to showcase the core functionalities of their platform and its key benefits.
Demo Videos
Perfect for showcasing the product in action. Focus on demonstrating how specific features work and how users can benefit from them. For instance, a CRM software company can create a Demo Video showing how users can manage leads, track interactions, and automate sales processes.
Tutorial Videos
Provide step-by-step instructions on how to use specific features or complete tasks within the product. These are particularly helpful for complex software or products with multiple functionalities.
Animated Videos
Engaging and visually appealing, especially for explaining abstract concepts or simplifying complex processes. For example, a fintech company can use an animated video to explain how their investment platform works and the benefits of different investment strategies.
Live-Action Videos
More realistic and relatable, often used for showcasing product features in a real-world context or featuring customer testimonials. For instance, a SaaS company can use a Live-Action Video to show how their product is used by a real business to improve their operations.
Making Your Launch Videos Inclusive
Add closed captions to your videos to make them accessible to deaf and hard-of-hearing users. Ensure captions are accurate, synchronized with the audio, and include relevant non-speech information.
Offer Transcripts:
Make a text transcript of the video content available. This allows users who prefer to read or who rely on screen readers to access the information.
Use Sufficient Color Contrast:
Ensure there is adequate contrast between text and background colors to make the video easy to view for users with visual impairments.
Provide Audio Descriptions:
For users who are blind or have low vision, consider adding audio descriptions that narrate the visual elements of the video.
Use Keyboard Navigation:
Ensure that video players can be navigated using a keyboard for users who cannot use a mouse.
Onboarding Videos: Sales Growth Engine
Focus on the features that are most relevant to your target audience and clearly demonstrate how they solve customer problems and improve their lives or businesses.
Craft a compelling narrative that resonates with your audience and showcases the value of your product in a relatable way.
Include a Strong Call to Action:
Encourage viewers to take the next step in the sales process, such as signing up for a free trial, requesting a demo, or making a purchase. Make the call to action clear, concise, and visually prominent.
Use A/B Testing to Optimize Your Videos:
Experiment with different video elements, such as headlines, calls to action, and visuals, to identify what resonates most with your audience and drives the highest conversion rates.
Track and Analyze Results:
Monitor key metrics like video views, click-through rates, and conversion rates to measure the effectiveness of your videos in driving sales.
Crafting Compelling Onboarding Stories
A well-crafted storyline can make your onboarding video more engaging and memorable, leaving a lasting impression on your viewers.
Start with a Hook:
Grab the viewer's attention in the first few seconds with a strong hook that highlights a relatable problem or pain point.
Introduce the Problem:
Clearly define the problem that your product solves. Make it relevant to your target audience and emphasize the negative consequences of not addressing the issue.
Present Your Product as the Solution:
Introduce your product as the solution to the problem. Highlight its key features and benefits and explain how it addresses the specific needs of your audience.
Show, Don't Just Tell:
Use visuals, demonstrations, and examples to illustrate how your product works and the benefits it provides.
End with a Call to Action:
Encourage viewers to take the next step, such as signing up for a free trial, exploring your website, or contacting your sales team.
How product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and its consistency in reinforcing value proposition during onboarding. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product onboarding video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
