Lights, camera, action—your product's about to steal the show! Launching a product is like setting sail—you've built a magnificent ship, but getting people onboard is the real voyage. And video? That's your trusty North Star. Companies like Slack, Asana, and Dropbox have charted the course, using UI videos to showcase the treasure, not just the map. How effective are these videos? The numbers speak for themselves, and they're pretty compelling.
- 70% of viewers have bought from a brand after seeing it on YouTube.
- People are 52% more likely to share video content than any other type of content.
- 85% of video-viewing occasions get most of the peoples' attention.
These stats reveal the immense power of video in capturing attention, driving conversions, and sparking organic growth. Product UI videos, when done right, can be the catalyst that transforms curious browsers into loyal users. Let's dive in and explore 30 Immersive Product Ui Video examples to unlock actionable strategies for boosting your own product adoption.
1. QuickML Product UI Design Video - Showcase product implicitly
Duration : 2 minutes and 4 seconds
This Catalyst QuickML Product UI video is a masterclass in showcasing complex software simply. It grabs attention from the start with its dynamic animations and vibrant color palette, immediately conveying the platform's user-friendly nature. The use of a robotic arm interacting with data is a striking visual metaphor, emphasizing the power and security of the system.
What resonates most is the video's ability to connect with a broad audience, from developers to business users. By highlighting the seamless integration with various data sources and the ease of model evaluation, Catalyst QuickML positions itself as the go-to solution for all machine-learning needs.
2. Insight Product UI Motion Video
Duration : 1 minute and 40 seconds
Insight is a company that helps manufacturers leverage new technologies to create better employee and customer experiences. The video is designed to showcase how innovative solutions like predictive analytics, remote condition monitoring, automation, artificial intelligence, robotics, and augmented reality are changing the manufacturing industry.
Video Design - The video utilizes 3D animated graphics and simple, yet effective visual style, to illustrate the evolution of technology and its impact on manufacturing. The Product UI Video features minimal design with a consistent white background, and uses white and grey colored models. The visual style of the video is crisp and clean, emphasizing the functionality and simplicity of Insight's solutions.
The video's clean and minimalist design style effectively communicates the company's digital innovation solutions. It visually demonstrates the transformative power of technology in manufacturing, while maintaining a modern and professional tone. The video effectively conveys the key benefits of Insight's solutions by emphasizing their ability to streamline operations, improve efficiency, and drive innovation.
3. OpenText
Duration : 1 minute and 51 seconds
OpenText has a generative AI chatbot called Aviator, powered by a large language model. This video is designed to introduce Aviator to the world.
Video Design - The video uses bright colors, like blue and white, with a simple, modern UI. It has a clean, minimalist design style, which is typical for a Product UI Video Example. A few key animations create a dynamic, engaging experience. The video showcases the functionality of Aviator by providing visuals of real-world scenarios.
The visual style of the video communicates the key benefits of Aviator, a chatbot that provides a more helpful, engaging user experience. The use of simple graphics, a minimalist design, and a positive tone successfully captures the target audience and creates a sense of excitement for this new innovative product.
4. SilverCloud
Duration : 1 minute and 58 seconds
SilverCloud is a digital mental health company that helps improve mental health and well-being. The platform is built on clinically validated and evidence-based methods.
Video Design - The platform is shown in a laptop screen with the core interface elements on the screen. It features different modules that are organized in a grid style, which enhances the visual appeal and aids in understanding the product. This is a good Product UI Video Example because it showcases the functionality of the platform and makes it easy to comprehend for the audience.
The video uses a simple and straightforward visual style that aligns with the brand. The vibrant colors and clear graphics make the content accessible and engaging. The platform's interface is presented with a minimalistic design, creating a clean and user-friendly feel. This helps communicate the simplicity and ease of use of the platform, which is a key message for the target audience.
5. Clever Devices Animated Product UI Video
Duration : 1 minute and 57 seconds
This Product UI Video for Clever Devices showcases Clever Insights — a game-changer for public transit agencies. The animated visuals depict the software's user-friendly interface and comprehensive data analysis capabilities, from tracking bus boardings to generating reports. The video seamlessly weaves together real-world scenarios and digital demonstrations, leaving viewers with a clear understanding of how Clever Insights streamlines operations and improves efficiency. This powerful combination of clear messaging and engaging visuals creates a compelling case for the software's value.
6. ABBYY Product UI Animation Video
Duration : 1 minute and 22 seconds
In today’s digital age, customer frustration with lengthy identity verification processes is a major concern. ABBYY has tackled this challenge with its innovative Product UI video showcasing their Proof of Identity app. This smart software uses AI to analyze and validate customer data in real time, automating identity proofing and affirmation from any mobile device.
ABBYY simplifies the entire process, minimizing customer abandonment and strengthening customer engagement. Businesses seeking a secure, easy-to-use, and automated identity verification solution should learn more about the ABBYY Proof of Identity app.
7. Roche Minimal Product Ui Video - Explain MS authentically
Duration : 3 minutes and 20 seconds
This product UI video masterfully uses simple 2D animation to explain the complexities of multiple sclerosis (MS). The waterfall analogy brilliantly captures the continuous nature of chronic inflammation, emphasizing the urgent need for intervention. Roche's commitment to patient care shines through, showing how effective medications can slow disease progression and improve daily life for those living with MS. By effectively communicating medical information through engaging visuals, this video empowers patients and inspires hope for a brighter future.
From struggling with simple tasks to facing relationship challenges, the video authentically portrays the impact of MS. The subsequent shift to a lighter, more hopeful tone showcases the positive effect of medication, symbolized by the person transitioning from a hospital bed to a vibrant cafe. This transformative visual narrative is a powerful testament to the importance of early treatment, enabling patients to reclaim their lives.
8. Bandwidth
Duration : 1 minute and 31 seconds
This BDO video stands out with its bold and innovative approach to brand storytelling. It's not just about selling a service; it's about inspiring a movement. The use of striking visuals, such as a person gazing at the aurora borealis and a flock of birds in perfect formation, speaks to the core message of dreaming bigger and achieving the unthinkable.
The video successfully captures BDO’s commitment to diversity, collaboration, and kindness. By seamlessly blending captivating imagery with a clear and concise message, this Product Ui Video exemplifies how to effectively connect with an audience on an emotional level.
9. Deloitte 2D Product Ui Video
Duration : 4 minutes and 19 seconds
Deloitte is a global consulting company that helps businesses solve complex challenges. This video is designed to highlight the future of mobility and how it can make getting from point A to point B less stressful.
Video Design - This is a Product UI Video that features a clean and modern design, emphasizing the theme of a futuristic city. Vibrant colors are used to depict the different vehicles, including electric cars, scooters, and even a high-speed train. The animation is smooth and engaging, capturing the attention of the viewer.
The visual style of the video conveys a sense of optimism and excitement about the future of mobility. The use of bright colors, clean lines, and futuristic imagery creates a positive and hopeful tone. The video's narrative, which focuses on the ease and convenience of commuting in the future, further reinforces this tone.
10. PTC Product UI Explainer Video
Duration : 1 minute and 42 seconds
PTC is a global biopharmaceutical company that creates therapies for rare diseases. This video is designed to explain the process of controlling protein production through splicing biotechnology.
Video Design - This Product UI Video uses an analogy of a cupcake recipe book to explain splicing biotechnology. The video incorporates animated graphics and visual representations of DNA as a recipe book, with different recipes for proteins. The video is designed to be clear and easy to understand, using simple language and visual aids.
The video effectively communicates its objective by using a relatable analogy and engaging visuals. The visual style of the video, incorporating animated graphics and illustrations, makes the process more engaging and easier to understand, even for viewers with a limited understanding of splicing biotechnology. The video's tone is informative and straightforward, focusing on explaining the concept in a clear and concise manner.
11. Coinbase Simple Product Ui Video
Duration : 2 minutes and 35 seconds
Coinbase is a cryptocurrency exchange that offers a variety of services, including buying, selling, and storing cryptocurrencies. This video is designed to introduce the concept of Orchid, a privacy-focused VPN service built on blockchain technology.
Video Design - This video is a Product UI Video that showcases Orchid's features in an easy-to-understand visual style. Clean and minimal design elements, animated visuals, and a simple narrative make the complex nature of blockchain technology accessible to a broader audience.
The video effectively communicates the key benefits of Orchid, highlighting its ability to keep data private using a decentralized network. The animation clearly shows the flow of data through the network, illustrating how Orchid's system works, making it easy to follow and understand. The use of simple graphics and illustrations makes the video engaging for both tech-savvy and novice viewers.
12. Aircove Product UI Demo Video - Showcase product benefits implicitly
Duration : 1 minute and 13 seconds
Aircove is a Wi-Fi 6 router that has a built-in VPN. The video is designed to explain the benefits of using a VPN and highlight the unique features of Aircove.
Video Design -
This Product UI Video is a visual representation of the benefits of Aircove. It utilizes animated graphics and illustrations to communicate the key functionalities and features. The use of vibrant colors, simplified imagery, and clear text makes it a very good Product UI Video. The video effectively illustrates how Aircove enhances online security with built-in VPN capabilities.
The video uses vibrant colors and minimal animation to explain the benefits of Aircove. The narrative is focused on the security and privacy features of the product. The animation clearly shows how Aircove's built-in VPN encrypts internet traffic and keeps online activity private. It emphasizes the peace of mind and security that Aircove provides to users. The video's overall tone is calm and reassuring, highlighting the benefits of a secure and private online experience.
13. Delta Dental 3D Product Ui Video
Duration : 2 minutes and 58 seconds
Delta Dental is a company focused on promoting dental health, especially for children. This video is designed to educate young viewers about the importance of oral hygiene.
Video Design -
The video uses a bright, playful style with animated characters and graphics. It employs a Product UI Video style, using simplified visuals and engaging animations to demonstrate the process of tooth decay. The friendly and colorful visuals help to make the video fun and appealing for children.
The bright colors, simple animations, and friendly characters help to convey a positive and encouraging tone. The video's animation style is light and humorous, which helps to make the message about oral hygiene less daunting for children. The video uses a child-friendly narrative to explain the importance of brushing, flossing, and drinking water, keeping the audience engaged and entertained. This makes the content more relatable and digestible for a young audience.
14. Hotjar
Duration : 1 minute and 2 seconds
Hotjar is a user experience testing platform that provides tools for understanding how users interact with websites. This video demonstrates one of its features, the Rage Click Filter.
Video Design - The video uses a clean, simple aesthetic, dividing the screen into two sections: a light pink background displaying the application and a dark blue background with a timeline of user activity. Graphics are crisp and modern, creating a cohesive design that reflects the product's focus on user experience. The user interface is easy to navigate and understand, making it a good Product UI Video Animation.
The design style highlights the key features of the Rage Click filter. The user activity timeline provides a visual representation of the user's frustration. Colors and elements are carefully chosen to reflect the product's focus on user experience, leading to a cohesive video that communicates the product's objective: improving user experience by identifying frustrating elements. The video's tone is informative and engaging, ensuring the viewer understands the value proposition.
15. Softjourn
Duration : 1 minute and 26 seconds
Softjourn is a company that builds solutions for the cryptocurrency and blockchain industry. The video is designed to highlight the need for a stable coin solution that is practical for everyday use.
Video Design - This Product UI Video uses bright colors and simple graphic illustrations to effectively communicate the problem and solution, making it easy for viewers to follow along. The video uses a combination of static and animated elements that are visually appealing and easy to understand. The use of animated line graphs emphasizes the volatility of the cryptocurrency market and the need for stable coins. The graphics are clean, high quality, and contribute to the overall visual appeal.
The video design effectively conveys the objective of the video by using clear graphics and animation. The video's lighthearted and informative tone, coupled with clear visuals, makes it highly engaging, successfully communicating the value proposition of the product.
16. Comarch
Duration : 3 minutes and 31 seconds
Comarch provides products and services that help operators monetize their 5G investments. This video is designed to help telecommunications companies understand the opportunities presented by 5G and how they can develop successful monetization strategies.
Video Design - The video uses a simple, clean design that is easy to understand. The graphics are high-quality, and the animations are smooth. Vibrant colors, such as aqua blue, light blue, and yellow, make the content engaging, and a white background enhances the video graphics. This is a great example of Product UI Video Design, which can be used to communicate complex concepts to a wide audience.
The visual style effectively communicates the objective by using simple graphics, clear animations, and a neutral tone. Minimal text and straightforward graphics highlight the value of 5G for enterprises. This strategy is complemented by a simple and clear narrative. The overall tone of the video is informative and positive, suggesting that 5G offers a significant opportunity for telecommunications companies.
17. Sun Life
Duration : 2 minutes and 10 seconds
Sun Life's video is designed to explain permanent life insurance, highlighting its benefit of providing peace of mind and security for your loved ones. The video successfully communicates the message of peace of mind and security for the future. The bright yellow background and friendly illustrations create a welcoming, approachable tone, making complex financial concepts easy to understand.
Video Design - The video uses a clean and modern style, reminiscent of Product UI Video Example. Simple, animated shapes, bold text and a limited color palette add to its professionalism. By focusing on the key features of permanent life insurance, the video successfully conveys the benefits of this particular product, encouraging viewers to learn more.
The video design approach is effective because it makes the information easy to digest and understand. The use of simple shapes and bright colors makes the video visually appealing and engaging, while the limited color palette helps to create a sense of professionalism. This approach is a great example of how to use design to communicate complex information in a clear and concise way.
18. Siemens
Duration : 3 minutes and 53 seconds
Siemens is a global leader in medical technology, providing a wide range of medical solutions to hospitals and healthcare providers. This video is designed to educate the audience about positron emission tomography-computed tomography, or PET/CT, a medical imaging technique.
Video Design - The video uses minimal text, focusing on showcasing the scan results, illustrating how the technology works. The visuals are clean and easy to understand, making it an ideal Product UI Video Example for viewers with varying technical backgrounds. The video uses visuals of human anatomy and the medical imaging, creating a clear understanding of how the scan operates.
The video's design effectively communicates the goal of explaining the complex technology of PET/CT in an easily digestible format. Vibrant, colored scans and a combination of 3D and 2D visuals deliver a clear and concise explanation of the scan, creating a sense of wonder and professionalism, and showcasing the benefits of the technology.
19. BM
Duration : 57 seconds
BM is a digital banking platform that helps students with financial aid refunds. The video is designed to inform students about two electronic options for receiving funds from their school.
Video Design - The video is a Product UI Video Example that features clean graphics, smooth transitions, and a straightforward, visually appealing design. The video uses a color palette of blue and yellow, communicating the brand's focus on delivering a secure and hassle-free banking experience to students.
The video's visual style effectively conveys the message by using simple icons and graphics that represent money, security, and school, to illustrate the key benefits of using BM. This straightforward approach creates a clear and engaging message for students, and the overall tone is informative and positive.
20. Malaysia Airlines
Duration : 1 minute and 1 second
Malaysia Airlines is highlighting safety measures to provide a safe travel experience. This video is designed to build confidence in the airline.
Video Design - The animation style is simple, design elements are easy to understand, and the graphic style is reminiscent of children's pop up books. This papercraft style makes it a good Product UI Video Example. The design is focused on conveying information effectively.
The animation style and the overall design help communicate the safety measures. The video is visually engaging, and the animation style makes the video fun, approachable, and light, which helps to emphasize the message that it is safe to travel with the airline.
21. sennder
Duration : 1 minute and 14 seconds
sennder is a company focused on digitizing the road freight industry in Europe. This video is designed to show carriers how to digitally manage their fleet and plan their transport routes through the platform.
Video Design - This Product UI Video Example features a clean and simple graphic style, bold colors, flat designs, and animations of the interface. The video highlights how drivers, trucks, and trailers can be managed within the platform.
The video's visual style clearly communicates the company's goal of providing a user-friendly and efficient solution for managing fleets. The graphics are well-designed and simple enough to attract a wide audience, while still conveying the technical nature of the platform. The video's animation helps to explain complex features of the interface, while its positive tone conveys the company's commitment to helping carriers succeed.
22. Accenture
Duration : 1 minute and 1 second
Accenture is a global professional services company that offers consulting and technology services. This video introduces the concept of deep learning, a type of machine learning that focuses on complex data analysis.
Video Design - The video uses an isometric style to illustrate how deep learning works. The design uses bright colors and simple shapes, similar to Product UI Video Example. This makes it engaging and easy to understand, even for those unfamiliar with deep learning. The animation of the puzzle pieces building a picture illustrates how the algorithm works, while the use of color and shape brings the explanation to life.
The video uses a friendly, educational tone to make complex concepts accessible to a wider audience. The use of visual metaphors and clear explanations ensures that the viewer can understand the core principles of deep learning. The video is concise and focused, delivering its message in a way that is engaging, informative, and visually appealing.
23. U.S. Bank
Duration : 1 minute and 13 seconds
The US Bank Business Essentials video is a fantastic example of a Product UI Video Example. It effectively showcases the platform's features and benefits, making it clear how it can streamline business management tasks. The video focuses on the platform's ability to handle accounts, send invoices, and monitor financial performance, all while highlighting its user-friendly interface.
Video Design - The video's design is clean and minimalist, focusing on the platform's core functionalities. This approach makes it easy for viewers to grasp the value proposition. Bold colors and clear typography enhance the visual appeal, ensuring that key information is easily digestible. The video's pacing is well-balanced, allowing viewers to absorb the information without feeling overwhelmed.
The video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency.
24. UN
Duration : 2 minutes and 41 seconds
The UN Environment-led Global Initiative for Resource Efficient Cities created this video to explain the concept of urban metabolism. It's designed to help local government understand how urban metabolism can help cities assess resource use and find areas for improvement.
Video Design - This Product UI Video Example uses a bold, bright color palette, simplified graphics, and animation to create a clear and engaging video. The dark background highlights the main graphics and information, making the important data points stand out. The color palette pops, providing a sharp and professional look. Simple illustrations are clear and easy to understand, making the information accessible and engaging to a wide audience.
The video utilizes clear visuals, bold text, and a simple animation style to quickly explain the concept of urban metabolism. It provides a clear visual representation of the issue, demonstrating how cities use a significant percentage of global resources, and how these resources are limited. This helps to drive home the video goal of inspiring cities to transition to resource efficiency. The video has an informative tone, which encourages cities to consider the benefits of resource efficiency.
25. OECD
Duration : 2 minutes and 31 seconds
The OECD video is a powerful tool for encouraging countries to adapt to climate change. It highlights how five countries are adapting to deal with risks posed by severe weather events. This video is a great example of Product UI Video for Walkthrough, a style that can be used to explain complex topics in a simple and engaging way.
Video Design - The OECD uses an engaging, animated style to visually represent the challenges of climate change. The simple, cartoonish, low-poly designs in the video are easy to understand, making it a great Product UI Video for Walkthrough for its target audience: government, businesses and communities.
The video's style, along with the narrative of a cartoon character, creates a light-hearted yet informative tone. The cartoon character makes the subject of climate change relatable, and the use of a simple, clear visual style helps communicate the need for climate action. This visual style helps viewers easily understand the message, and in turn, encourages them to learn more about the OECD's work.
26. Elaad
Duration : 1 minute and 57 seconds
Elaad provides electric vehicle charging solutions. The video explains the communication chain between an EV and various other devices in the EV charging ecosystem.
Video Design - The animation uses simple flat vector illustrations and cartoonish speech bubbles to show the flow of information between the car, charging station, energy suppliers, and solar panels. It resembles Product UI Video Example, as it is very simple and highlights the communication between different elements of the product, making it clear and concise. The graphics are clean, bright, and visually appealing.
The animation depicts a series of messages passing through the entire chain, emphasizing the importance of standardization in the EV charging ecosystem. The video uses an engaging conversational tone, explaining the process of information exchange between various devices in the system. The overall style is lighthearted and informative, explaining the complicated topic in a clear and simple manner, making it easily understandable to the target audience.
27. GEICO
Duration : 1 minute and 9 seconds
GEICO is an insurance company that provides affordable auto insurance. This video is designed to educate viewers on the benefits of comprehensive coverage, which covers damage to your car from incidents other than collisions.
Video Design - The video uses a simple yet effective design style, characteristic of the company's marketing. It features a car character that is animated in a whimsical, cartoonish way, using a limited color palette, mostly shades of purple and red. The animation style can be considered Product UI Video Example as it employs a clean, minimalist aesthetic that is easy to understand and visually appealing. This style is complemented by the use of bold, simple typography for the title card and text on screen.
The design choices clearly communicate the objective of the video: to explain the importance of comprehensive coverage in an easy-to-understand and engaging manner. The quirky animation and playful tone make the video feel lighthearted and relatable, attracting a wide audience and enhancing their understanding of the topic. The overall design concept is consistent with the company's brand identity and the need to educate its customers on essential insurance concepts.
28. Credit Karma
Duration : 55 seconds
Credit Karma is a free service that provides users with access to their credit reports from Equifax and TransUnion. This video is designed to show users how to get their free credit reports and understand what information is included.
Video Design - This Product UI Video Example uses a bright and colorful design to attract users. Animated graphics, such as a keyhole that unlocks a treasure chest full of credit report information, help illustrate the value proposition. The video utilizes a simple color palette and clear animations, which allows users to understand the information quickly and easily.
The visual style clearly communicates the objective of showing users how easy it is to get a free credit report. The video design is both informative and engaging with bright, colorful graphics that quickly and easily illustrate the process of accessing their free credit reports. The video is also very friendly and approachable, with a lighthearted tone that makes it easy for viewers to understand and trust.
29. Live Oak Bank
Duration : 2 minutes and 36 seconds
Live Oak Bank's video is designed to educate business owners on how to write a business plan to secure funding for purchasing a new business. It outlines the key components of a business plan, explaining how it helps both business owners and lenders.
Video Design - The video is presented in a simple, clear and engaging way, using bold graphics and animations that visually convey the key elements of a business plan. The design resembles Product UI Video Example, with clear visual cues to guide viewers through each step in the process.
The video uses a consistent visual style that is visually appealing, with a minimalist color palette and easy-to-understand icons. It's a simple and engaging video that effectively delivers information about a business plan. This visual style helps maintain viewer engagement, making them want to learn more about the information being presented in the video. The video's narrative is clear, concise and straightforward, making it easy for viewers to understand the importance of a well-written business plan and how it can lead to success.
30. OWN.CANCER
Duration : 1 minute and 11 seconds
OWN.CANCER is dedicated to finding new ways to treat cancer. This video is designed to explain immunotherapy.
Video Design - The video uses simple, colorful graphics to make the immune system's process clear and easy to understand. Animated elements, like the immune cells, make the video visually engaging, and the simplified presentation makes it easy to follow, especially for people who are not familiar with medical terminology.
This simple approach, using animations, clean graphics, and a clear explanation, makes the video accessible to a broad audience. It allows the viewer to appreciate the remarkable potential of harnessing their own immune system to treat cancer. This is a Product UI Video Example of how to make complex medical information engaging and understandable.
How to plan and optimize Product Ui Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this for a healthcare client. We created a product UI video highlighting a new telehealth app, focusing on the comfort and connection it provided to patients, leading to a 15% rise in app downloads.
Actionable: Evoke emotions through visuals and storytelling in your videos.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids used this principle for an educational software client. We simplified complex features into concise explanations within the product UI video, resulting in a 25% improvement in user comprehension.
Actionable: Simplify complex information for clear and concise video messaging.
Visual Storytelling: "The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." - Steve Jobs. Advids employed this for a gaming client. We crafted a compelling narrative around the game's UI, showcasing its unique features and immersive experience, leading to a 30% boost in pre-orders.
Actionable: Craft compelling narratives to showcase product features and benefits.
Brand Consistency: "Brand is just a perception, and perception will match reality over time." - Elon Musk. Advids maintained brand consistency for a fashion client. We integrated their brand colors, fonts, and messaging seamlessly into the product UI video, resulting in a 10% increase in brand awareness.
Actionable: Maintain brand consistency across all video marketing materials.
Call to Action: "The key to effective marketing is to make it easy for people to buy from you." - Neil Patel. Advids implemented a clear call to action for an e-commerce client. The product UI video directed viewers to the product page, resulting in a 15% conversion rate increase.
Actionable: Include clear call to actions to guide viewers towards desired outcomes.
Why Advids for Product Ui Video?
At Advids, we specialize in crafting high-quality, original Product Ui Videos that elevate your brand and drive results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into compelling and effective animation.
Transforming Ideas into Engaging UI/UX Animations:
Customized Product Ui Video Solutions: From interactive prototypes to sleek user flow demonstrations, we tailor each project to showcase your product's functionality and user experience seamlessly.
Creative Storytelling Through UI/UX Animation: We craft narratives that highlight key features, benefits, and user journeys, captivating your audience and driving engagement.
Cutting-Edge Product Ui Video Technology: We utilize the latest animation software and techniques to create visually stunning UI/UX animations that leave a lasting impression.
A Legacy of Excellence in Animation:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes animation truly effective across various industries.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling visuals.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to UI/UX Excellence:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in every frame.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful UI/UX animations that resonate.
Proven Results in Product UI/UX Animation:
245+ Successful Product UI/UX Projects: We've helped numerous businesses showcase their digital products effectively through engaging and informative UI/UX animations.
Ready to unlock the potential of Product Ui Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product UI Video?
A Product UI Video is a visual representation of a product's user interface, designed to showcase its features, functionality, and user experience. It's a dynamic and engaging way to communicate the Value Proposition of a product, whether it's software, a mobile app, or a website.
Product UI Videos are used for various purposes, including product demos, tutorials, explainer videos, Onboarding videos, and marketing campaigns. They can be used to educate potential customers, onboard new users, highlight key features, and drive conversions.
What do top Product UI Videos have in common?
A clear demonstration of the product's interface.
A visually appealing way to highlight key features.
A dynamic and engaging way to showcase the product's functionality.
A simple and effective way to explain complex concepts.
A combination of different visual elements to create a more engaging experience.
A realistic and relatable way to showcase the product in use.
A cost-effective way to add visual interest and context.
A clear and intuitive design that is easy to navigate.
A compelling narrative that engages viewers and conveys the product's value.
A clear instruction for viewers to take the next step.
A seamless and enjoyable experience that encourages adoption.
A cohesive visual style that reinforces brand identity.
What makes Product UI Video effective?
A compelling product UI video is a powerful tool for engaging audiences and conveying the value of a product. A well-designed video can effectively communicate the product's features, benefits, and user experience, leading to increased understanding and adoption.
Conversational Product UI Videos are driven by a clear understanding of the target audience and their needs. They use simple language, engaging visuals, and a clear narrative to explain complex concepts and demonstrate the product's value in a way that resonates with viewers.
Strategic product UI videos aim to achieve specific objectives, such as driving conversions, increasing brand awareness, or educating customers. They are carefully crafted to guide viewers through the desired journey, from initial interest to action.
How long should your Product Ui Video be?
The ideal length for a product UI video depends on the specific goals and target audience. A concise and focused video is often more effective than a lengthy one, especially for viewers with short attention spans.
A well-structured product UI video should be designed to deliver the key message and call to action within a reasonable timeframe. Consider the complexity of the product, the target audience's attention span, and the platform where the video will be shared.
Pre-Production Considerations How to create Product Ui Videos?
Creating effective product UI videos involves a structured process that combines planning, production, and post-production elements. The goal is to create a video that is engaging, informative, and persuasive.
A successful product UI video creation process involves a clear understanding of the target audience, the product's key features and benefits, and the desired outcome. It also requires a well-defined narrative, compelling visuals, and a clear call to action.
Pre-ProductionUI Videos: Engage Your Audience
Imagine showcasing a user effortlessly navigating your software's interface, highlighting its intuitive design. This allows potential customers to envision themselves using the product and grasp its value proposition quickly.
Highlighting User-Friendliness:
A video can effectively demonstrate the ease of use, addressing a common concern for new users. For example, a short clip showing a first-time user completing a key task with minimal effort can build confidence and encourage adoption.
Evoking Emotional Responses:
Consider a video that showcases the joy and satisfaction users experience when using your product. This Emotional Connection transcends mere features, creating a lasting impression and fostering brand loyalty.
Design UI Videos That Sell
Crafting a resonant product UI video requires a deep understanding of your target audience and your product's unique strengths.
Understanding Your Audience: Begin by asking crucial questions: Who are your ideal customers? What are their demographics, needs, and pain points? What are their frustrations with existing solutions? For example, if your product targets busy professionals, understanding their need for efficiency is paramount.
Identifying Unique Selling Points: What sets your product apart? Is it its ease of use, innovative features, or exceptional customer support? Clearly define these differentiators to build a compelling narrative.
Crafting a Compelling Narrative: Translate these insights into a story that resonates. If your audience seeks efficiency, showcase how your product saves them time and effort. If innovation is key, highlight cutting-edge features through Captivating Visuals and demonstrations.
UI Videos: Your Product's Marketing Toolkit
These videos provide step-by-step guidance on using a product. Imagine a software tutorial demonstrating how to navigate the interface and utilize key features, ideal for onboarding new users.
Interactive Tutorials:
These offer a more immersive learning experience. Think of a video where viewers can click on-screen elements to explore different functionalities, providing a hands-on understanding of the product.
Demo Videos:
These focus on showcasing the product's features and benefits in action. A Demo Video might highlight the speed and accuracy of a new design software, captivating potential customers with its capabilities.
Explainer Videos:
These simplify complex concepts and communicate the value proposition using animation and storytelling. An Explainer Video could effectively introduce a revolutionary fintech app to a broad audience, breaking down its benefits in an engaging way.
Onboarding Videos:
These help new users get started quickly, reducing churn and improving satisfaction. A concise onboarding video can guide users through the initial setup of a smart home device, ensuring a smooth and positive first experience.
Boost Your Product Launch Videos
Integrating product UI videos strategically amplifies their impact across your marketing efforts.
Website Integration: Embed videos on product pages to provide engaging information. For instance, a video demonstrating a software's key features can significantly increase user understanding and drive conversions.
Social Media Marketing: Share video snippets or teasers on platforms like Twitter and LinkedIn to Generate Buzz and drive traffic to your website. A short, captivating clip showcasing a product's unique functionality can pique interest and encourage clicks.
Email Marketing: Include videos in email campaigns to nurture leads and provide value. Imagine an email showcasing a new product feature through a short video, re-engaging subscribers and driving them back to your website.
Paid Advertising: Leverage videos in ads to Capture Attention and communicate value. A compelling video ad demonstrating the benefits of your product can significantly improve click-through rates and conversion on platforms like YouTube or Facebook.
Crafting Compelling Storylines for UI Videos
A captivating storyline is crucial for holding viewers' attention and effectively conveying your message.
Know Your Audience: Understand their pain points, aspirations, and how your product fits into their lives. For example, if your product targets busy parents, your storyline might focus on how it simplifies their daily routines.
Define Your Objective: What action do you want viewers to take? Is it visiting your website, signing up for a trial, or making a purchase? Your storyline should guide viewers towards this desired outcome.
Craft a Narrative Arc: Introduce a problem, present your product as the solution, and showcase the positive outcomes of using it. Imagine a video where a user struggles with a task, discovers your product, and experiences a significant improvement in their workflow.
Start Strong: Hook viewers from the first frame with a compelling visual or thought-provoking
UI Videos: Solving User Problems
Product UI videos can be powerful tools for enhancing user experience and addressing common customer pain points.
Provide Clear Instructions: Guide users through complex tasks with step-by-step visual instructions. For example, a video tutorial can simplify the process of setting up a new software application, reducing user frustration.
Showcase Best Practices: Demonstrate the most effective ways to use your product. Imagine a video showcasing advanced features of a design tool, helping users unlock its full potential and achieve better results.
Address Common Errors: Proactively address common user errors and provide clear solutions. A short video demonstrating how to troubleshoot a common error message can save users time and improve their overall experience.
Offer Personalized Guidance: Create Tailored Video Content based on user behavior or preferences. For instance, offer different video tutorials based on a user's skill level or the specific features they are interested in.
Crafting UI Videos for Conversions
Product UI videos can be powerful drivers of conversions and sales when strategically crafted.
Focus on Value: Clearly articulate how your product solves a specific problem or fulfills a need. For example, a video demonstrating how your software saves businesses time and money can be highly persuasive.
Highlight Key Features: Showcase the features and functionalities that resonate most with your audience. Imagine a video highlighting the unique design capabilities of your software, appealing to creative professionals.
Leverage Social Proof: Incorporate customer Testimonials or case studies to build credibility. A video featuring satisfied customers sharing their positive experiences can significantly influence purchase decisions.
Create Urgency: Encourage immediate action by highlighting limited-time offers or promotions. For instance, include a call to action like Get 20% off for a limited time to incentivize viewers to convert.
Include a Strong Call to Action: Clearly instruct viewers on the next step. For example, Visit our website to learn more and make a purchase today.
Maximize Your Launch Video Reach
Optimizing your videos for each platform is crucial for maximizing reach and engagement.
Video Format and Resolution: Ensure compatibility with each platform's specifications. For example, YouTube prefers MP4 format, while Instagram supports MOV and MP4.
Video Length: Tailor the length to the platform's audience and their attention spans. Shorter videos (under 60 seconds) often perform better on platforms like TikTok and Instagram, while longer, more in-depth videos may be suitable for YouTube.
Title and Description: Craft compelling titles and descriptions that accurately reflect the video's content and include relevant keywords for searchability. For example, use keywords like tutorial, demo, or review to help users find your video.
Tags and Categories: Utilize relevant tags and categories to improve discoverability. For instance, categorize your video under Technology or Software on YouTube to reach the right audience.
Platform-Specific Features: Leverage platform-specific features, such as Interactive Elements on YouTube or shoppable tags on Instagram, to enhance engagement and drive conversions. For example, add clickable links to your website or product pages within your YouTube video description.
UI Videos: Building Brand Awareness
In a competitive market, product UI videos can be powerful tools for establishing a distinct brand identity.
Visual Storytelling- Craft a visually compelling narrative that showcases your brand's personality and values.
- For example, use vibrant colors and dynamic animations to convey a sense of energy and innovation.
- Maintain Brand Consistency across all touchpoints, using your brand's colors, fonts, and visual style in your videos.
- This reinforces brand recognition and builds a cohesive brand image.
- Evoke emotions that resonate with your target audience, forging a deeper connection with your brand.
- For instance, use inspiring music and visuals to create a sense of excitement and optimism.
- Showcase the features and functionalities that set your product apart from the competition.
- For example, demonstrate how your software's intuitive interface simplifies complex tasks, differentiating it from competitors with clunky designs.
- Create a lasting impression by delivering a high-quality, engaging, and shareable video experience.
- This encourages viewers to remember your brand and share your video with others, expanding your reach.
How product UI video examples are curated?
We dove deep into product ui videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product ui videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to UI/UX design principles.
7.Brand Alignment Determining video alignment with brand message, identity, and UI/UX design consistency.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, Product ui video examples 2024, n=9500 videos within duration <3 mintues, across industries.
