30 Saas Animated Marketing Video Examples To Boost Brand Awareness

Picture this a killer SaaS marketing campaign, poised to conquer, but instead, it’s crickets. Sound familiar? It's a dog-eat-dog world out there, and getting noticed is tough. But don't throw in the towel just yet. Smart SaaS companies are turning to animated marketing videos and reaping the rewards. Curious about just how big those rewards are? The numbers speak for themselves.

• 92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.
• 85% of viewers prefer videos that are 15 seconds or less.
• 60% of short-form videos are watched for 41% to 80% of their length.

These stats reveal a powerful trend: authentic, concise, and engaging video content reigns supreme. SaaS animated marketing videos offer the perfect blend of these elements, capturing attention and driving conversions. Let's dive in and explore 30 Engaging SaaS Animated Marketing Video examples to unlock actionable insights and ignite your video marketing strategy.

1. VISA Minimal SaaS Animation Video

This SaaS Animated Marketing Video captivates with its punchy visuals and snappy storytelling, introducing Visa Faster Payments Gateway as a solution for seamless transactions. The animation cleverly demonstrates the frustrations of managing multiple payment networks, then reveals Visa's streamlined approach. The vibrant color palette and dynamic 2D animation, combined with a catchy soundtrack, elevate the video's appeal.

Visa's branding shines through without overshadowing the core message. The relatable characters, Tom and Maria, personalize the experience, while the clear call to action encourages engagement. It's a compelling example of how animation can simplify complex information and make a product truly memorable.

2. BetterCloud

BetterCloud helps companies manage and secure their SaaS applications. The video is designed to show how Discover helps companies gain visibility into their SaaS environment.

Video Design - The video uses a dark blue background, simple lines, and icons to depict the challenge of managing SaaS applications. The icons include a variety of popular applications, such as Zoom, Asana, Slack, and Office 365. The video uses an animated magnifying glass to highlight the need for visibility into the SaaS environment. The animation style is simple, using clean lines and bright colors to create a clean and professional look.

The visual style of the video effectively communicates the challenge of managing SaaS applications. The background, icons, and animation work together to create a sense of complexity and chaos. The use of warning icons adds urgency to the message. The animation helps illustrate the need for Discover to provide a complete picture of the SaaS environment. The video's overall tone is professional and informative, while also highlighting the risks of not having a comprehensive understanding of your SaaS applications.

3. o9 2D SaaS Marketing Video

This video is a SaaS Marketing Animated Video, designed to show how outdated legacy planning systems are holding businesses back. It's a powerful visual story that speaks volumes about the need for modern, cloud-native platforms.

Video Design - The video uses bold, modern colors like purple and green, creating a clean and minimalist aesthetic. It's engaging, using smooth animations and geometric shapes to bring the message to life.

The video cleverly depicts the limitations of legacy planning systems, showcasing how different aspects of a business operate in silos. It then highlights the seamless integration provided by the platform, merging all components into a connected unit. This visual narrative effectively communicates the message that the platform is a solution that bridges the gap between different business functions, enabling better decision making.

4. Telia SaaS Animation Explainer Video - Simplify global connectivity

Telia is a global IoT connectivity company that makes managing multiple operators and technical integrations easy. The video is designed to show how their solution helps businesses scale instantly, without any hassle.

Video Design - Telia uses a vibrant and visually engaging style for their SaaS Animated Marketing Video. The video features bright colors, fun animation, and bold graphics that effectively communicate the company's global reach and innovative solutions. Animated illustrations are used to represent different aspects of global IoT connectivity, with simple icons and text to convey complex ideas in a fun and easy-to-understand manner.

Telia effectively communicates the complexity of global IoT connectivity. The use of animation and illustration helps make the topic approachable for a wider audience. The video's bright and upbeat tone reinforces the simplicity and ease of use of Telia's solution, helping viewers feel confident and assured about the benefits of choosing Telia. The video's animation and narrative focus on highlighting the complex challenges and solutions, leaving the viewer with a positive impression of Telia and its ability to simplify global IoT connectivity.

5. Monte Carlo 3D SaaS Marketing Video

Data is everywhere, but is it always reliable? Monte Carlo's SaaS Animated Marketing Video tackles this critical question head-on. The video showcases the disruptive effects of data downtime on businesses, painting a clear picture of the financial and reputational damage caused by unreliable data. The engaging 2D/3D animation style and fast-paced editing immediately grab attention.

This SaaS Animated Marketing Video stands out for its ability to simplify complex technical jargon. Monte Carlo effectively uses visual metaphors, like the data-absorbing cube, to communicate the value of their solution. The video's energetic soundtrack and vibrant color palette create a sense of urgency, inspiring viewers to prioritize data observability for a more reliable data infrastructure.

6. SimplyCast

SimplyCast is a marketing automation platform that helps businesses reach prospects around the world. The video demonstrates how voice broadcasting can connect businesses with prospects in different time zones.

Video Design - The video uses a clean and simple design, with white background, blue lines, and clear, easy-to-read text. The animation style is similar to that of other SaaS Video Design. This style of animation is known for its bright and colorful visuals and its ability to simplify complex concepts for the viewer. The overall design is modern, minimalist, and clean.

The visual style highlights the benefits of using SimplyCast, while the animated style simplifies the platform's features, making them easier for viewers to understand. The video's upbeat tone encourages viewers to learn more about SimplyCast and how it can help them achieve their marketing goals.

7. SurveyMonkey SaaS Animation Demo Video

Struggling to keep pace with ever-evolving market trends? This SaaS Animated Marketing Video for SurveyMonkey addresses the challenge head-on. It visualizes the pain points of relying on lagging indicators, portraying the frustration of missed opportunities.

The video's strength lies in its clear, step-by-step explanation of how SurveyMonkey Industry Tracker provides real-time, AI-powered insights. From data collection to insightful visualizations and export options, the animation guides the viewer through the platform's key features. The closing call to action, Request a demo today, is a direct and effective prompt for engagement.

8. OccuTrack

OccuTrack is a medical startup creating a solution for central vision deterioration. The video aims to showcase the impact of Age-Related Macular Degeneration on people worldwide, highlighting the need for early intervention.

Video Design - The video uses a simple and engaging SaaS Video Design, resembling an animated screencast. It incorporates bright colors and clean graphics to make the information more appealing. The video uses animation to illustrate the stages of AMD, making the complex medical topic easy to understand.

The visual style is minimal and straightforward, effectively communicating the message. The animation engages viewers and keeps them interested in the subject. The overall tone of the video is serious yet optimistic, indicating that solutions are available. The visual design drives home the message that early detection and intervention are crucial in managing central vision deterioration.

9. Ciox

In a world of endless scrolling and clicking, manual medical coding review is a real pain point for healthcare professionals. ChartWise Medical addresses this issue head-on in their clever SaaS Animated Marketing Video. The video opens with a relatable scenario – a coder buried in code books and drowning in data. Sound familiar?

The video cleverly uses humor and engaging animation to highlight the tediousness and inefficiency of manual review. ChartWise’s software is presented as the hero, swooping in to save the day with its automated coding suggestions and error detection. The clear call to action and user-friendly interface demonstration make it impossible not to be intrigued by ChartWise Medical's innovative solution.

10. Apogee

Apogee is an IT company that offers managed workplace services, including digital mailroom services. This video is designed to explain what a digital mailroom is and how it works.

Video Design -
The video uses a combination of animated graphics, icons, and simple text to explain the digital mailroom process. The graphics are clean, modern and bold, creating a visually appealing experience for the viewer. The overall style of the video is vibrant and engaging. The bright colours, simple graphics, and minimalist design enhance this SaaS Animated Marketing Video.

The visual style of the video helps drive the video goal by illustrating the simplicity of using Apogee's digital mailroom service. The bright, cheerful graphics and simple animations add a positive tone to the video, making it more engaging for the viewer.

11. Yggdrash SaaS Animated Marketing Video - Explain features concisely

This SaaS Animated Marketing Video demonstrates how Yggdrash is transforming blockchain. Its unique stem and branch chain design, animated with sleek modern visuals, breaks free from conventional approaches. From improved transaction processing to enhanced scalability, the video clearly articulates Yggdrash’s advantages.

Using a compelling 2D animation style interspersed with dynamic transitions and a driving electronic soundtrack, the video emphasizes the platform's accessibility for developers. The visualization of the DPOA algorithm and decentralized exchange showcases Yggdrash's potential for seamless collaboration and innovation. This video exemplifies how to present complex tech concepts with clarity and impact.

12. Rx EDGE Animated SaaS Explainer Video

Rx EDGE Solutions at the Shelf is a program that educates patients about prescription alternatives. The video is designed to illustrate how the program reaches millions of prospective patients.

Video Design - This SaaS Animated Marketing Video is bright and colorful, and uses simple illustrations to communicate its message. The video makes use of cartoonish figures and an upbeat soundtrack, which contributes to a friendly and approachable tone.

The visual style of the video successfully drives its goal of engaging potential patients. By using straightforward graphics, the video is able to communicate the advantages of the program and explain the concept of pharmacy placement. The tone of the video is informative and positive, making it an effective means to communicate Rx EDGE Solutions at the Shelf to a broad audience.

13. Decred

Decred is a community-driven digital currency, designed to be secure and sustainable. It's a powerful concept, and the video design effectively communicates this. The animation is sleek, modern, and minimalist, using blue and teal tones against a dark blue background. These colors represent trust, security, and innovation, which are key to Decred's brand.

Video Design - The animation style is a SaaS Video Design, which is perfect for conveying Decred's forward-thinking approach. The abstract animation creates a sophisticated and engaging visual experience, making the message memorable and easily understandable. This style is professional yet approachable, appealing to both technical and non-technical audiences.

The video successfully reinforces Decred's goal of creating a more secure and reliable digital currency. The animation and color choices effectively communicate the core concepts of Decred, particularly its focus on security and community-driven development. This video is a great example of how animation can be used to create a compelling and informative video that resonates with the target audience.

14. Thales

Thales is building a future we can all trust. This video introduces the Data Protection on Demand solution.

SaaS Video Design - This video is simple and straightforward, using a clear white background with blue and red accents to highlight important data security elements. A grid pattern of servers visually represents the complexity of data protection.

The video uses bold text, simple graphics, and icons to visually present the message. The visual style successfully communicates the need for data protection, highlighting the complexity of managing and protecting data in multiple environments. The overall tone is confident and informative, reassuring the viewer that Thales has a solution to their data protection needs.

15. Comarch

Comarch's video is a powerful example of how the Internet of Things is blurring the lines between business-to-business and business-to-consumer markets. It's a must-see for any telecommunications company looking to capitalize on the potential of IoT and meet the evolving needs of their customers, whether they're large enterprises or individuals.

Video Design - The video's clean, modern aesthetic is a breath of fresh air. The bright blue color palette and circular visual structure effectively communicate the interconnectedness of IoT, 5G, and various industries. Simple icons and visual effects are used to highlight the dynamic nature of IoT and its impact on various business sectors. This style creates a visually appealing SaaS Video Design that is both engaging and informative.

The video's visual design and narrative effectively convey the message of a dynamic and interconnected world, with the potential of IoT to bridge the gap between B2B and B2C sectors. The animation style is engaging and informative, capturing the attention of viewers and emphasizing the strategic importance of IoT in the modern era. The video's tone is professional, confident, and future-oriented, creating a sense of optimism and possibility for companies looking to embrace the power of IoT.

16. US Ecology

US Ecology partnered with Smarter Sorting to solve the issue of waste classification in retail stores. This SaaS Animated Ad uses simple animations and graphic elements to effectively communicate the benefits of the partnership. Bright colors, bold outlines, and easy-to-understand icons create an engaging and informative experience.

Video Design - The ad clearly outlines the problems associated with traditional waste sorting methods, highlighting the solution provided by Smarter Sorting. Illustrative examples emphasize the impact on time, compliance, and fees. The bright color palette and simple animations maintain an upbeat and engaging tone, while the clean and concise presentation of the information ensures it is easily understandable and impactful.

The solution is presented clearly, showcasing the benefit of this partnership to improve efficiency and reduce costs. The ad effectively communicates the partnership's value and positions it as a solution for the retail industry's waste sorting challenges.

17. KIOXIA 3D SaaS Animation Video - Showcase technical innovation

KIOXIA develops and manufactures flash memory products. This video is designed to highlight their innovative BiCS FLASH technology and showcase its wide range of applications.

Video Design - This SaaS Animated Promo Video combines technical details with engaging visuals to make flash memory technology easy to understand. It uses smooth transitions, bold colors, and a mix of 2D and 3D graphics to create an impactful visual experience.

Animations visually explain complex concepts like BiCS FLASH technology, highlighting its core features and how it works, through simplified illustrations and animation. The video's design, with its use of clear visuals and simple explanations, communicates the effectiveness of BiCS FLASH technology in achieving high-density storage. The video's tone is positive and upbeat, emphasizing the technology's ability to unlock new possibilities and empower users with larger capacities for a wide range of applications.

18. ChannelAdvisor

ChannelAdvisor Commerce Network is an interactive platform that connects sellers and marketplaces. The video is designed to introduce the platform and its benefits for both sellers and marketplaces.

Video Design - The video utilizes a clean, minimalist style, common in SaaS Video Design. Bright colors and bold font are used throughout, making the video visually appealing and easy to follow. The video features a simple animation style that uses shapes and icons to represent different concepts.

The video design effectively communicates the platform's objective and benefits. The animation style helps to explain the complex process of connecting sellers and marketplaces in an engaging and easy-to-understand way. The use of bright colors and bold fonts creates a positive and energetic tone. The overall design effectively communicates the platform's value proposition and encourages viewers to learn more.

19. Google

This video is a fantastic example of how to explain complex technical concepts in a simple and engaging way. It's a great example of SaaS Video Design that focuses on clear visuals and a minimalist approach. The video effectively communicates the core message, highlighting the company's massive network infrastructure and its role in ensuring fast and reliable service for users.

Video Design - The video utilizes bold graphics and flat illustrations, which are effective in showcasing the global network. The visual elements are deliberately kept simple so that the viewer's focus remains on the content, facilitating easy understanding of the complex process.

The design features a bright and inviting color palette, creating a positive and accessible tone. The visual design drives the video goal of informing the audience about how the company's global network delivers their services, by breaking down complex technical concepts into simple visual representations.

20. Arctic Wolf

Arctic Wolf provides a managed risk solution to help businesses discover, assess, and harden their environment against digital risks. This video is designed to showcase how the solution can help businesses identify and mitigate these risks.

Video Design - This video is a SaaS animated marketing video. It utilizes dynamic visuals and a simple narrative to convey the challenges businesses face in managing their digital risk. Animated circuits, glowing lights, and a balancing scale effectively illustrate the growing complexity of security threats and the importance of prioritizing those threats.

The visual style, along with the simple narrative, allows viewers to easily understand the problems businesses face in managing security threats. The animation style is engaging, and the bright colors help to draw attention to the important points of the video. The use of a balancing scale as a metaphor for risk management is a simple but effective way to convey the need for a solution that can help businesses prioritize their security efforts and stay ahead of cyber threats. The video uses a serious tone to emphasize the importance of securing your network and endpoints. The overall effect is a professional and informative video that effectively communicates the benefits of using the solution to manage risk.

21. Ascendum Makina SaaS Animated Explainer Video

This SaaS Animated Marketing Video is designed to explain the features of the Hill Assist function found in Volvo G series haulers. It's a powerful tool for educating viewers about the product, and it's visually engaging. The video uses a combination of live footage and animation to demonstrate how the Hill Assist feature works.

Video Design - The animated segments provide a clear and concise explanation of how the function is activated and what it does. The visual style of the video makes it informative, approachable, and easy to understand.

The tone is professional and encouraging, leaving the viewer feeling confident in the product. This video is a great example of how to use animation to create a compelling and informative marketing video.

22. Avantor SaaS Product Animation Video

Avantor provides biorepository and archiving services for biological research samples and manufactured products. The video is designed to show how Avantor's services meet the needs of research.

Video Design - The video style is SaaS Animated Marketing Video, using sleek graphics, line art, and bright colors to illustrate the services. Animated icons and simple illustrations give a clean visual to the video. The video uses simple, straightforward language and animation to highlight Avantor's services and highlight the care that goes into handling research samples.

The animation style used in the video is able to clearly communicate the objective of the video, which is to show how Avantor takes care of biological research samples and manufactured products. The visual design communicates a sense of reliability and expertise, which is important for a company that handles sensitive research materials. The video's overall tone is confident and professional, which aligns well with the company's brand.

23. Wartsila

Wartsila is a leading provider of smart technology and solutions for the marine and energy markets. This video is designed to showcase the company's innovative Fleet Optimisation Solution (FOS), which provides ship owners, managers, and operators with comprehensive data analysis, voyage planning, and fleet performance management tools.

Video Design - This SaaS Animated Marketing Video is designed with a minimalist approach, utilizing abstract geometric shapes and animated data visualizations. The color palette is modern and contemporary, focusing on blues and greens to highlight the digital technology and sustainable solutions. Simple lines and shapes guide the eye and create a sense of flow in the video.

The video successfully communicates the benefits of Wartsila's FOS by using a series of animated visualizations to represent the capabilities of the product. The narrative of the video moves from a focus on the complexities of managing a global fleet to the clarity and efficiency that FOS provides. The tone is positive and optimistic, emphasizing the positive impact of the solution on fleet performance, efficiency, and sustainability.

24. Freshdesk

Freshdesk is a customer support solution that helps businesses manage their customer interactions. This video is designed to showcase the benefits of the new post call transcripts feature, by highlighting the ability to quickly and easily retrieve customer details.

Video Design - The video starts with abstract shapes, symbolizing customer data, that are then organized into a more structured form, representing the power of the post call transcripts feature. The graphic style makes it a good SaaS Video Design, with its modern aesthetic, vibrant colors, and simple characters. The video uses a combination of animation and voiceover to clearly explain the concept and visually engage.

The visual design of the video is impactful, driving the video's goal of promoting the post-call transcript feature. The video uses bold colors and animated shapes to represent the data overload that customer support representatives face. This helps to build a sense of urgency and highlight the need for a solution. The tone of the video is friendly and informative, making it easy for viewers to understand the benefits of the feature.

25. Papertrail

Papertrail is safety management software that helps businesses streamline their health and safety processes. The video effectively communicates complex topic in clear and concise way. It uses simple, minimalist style, clean lines, bright colors, engaging animation, and relatable characters.

Video Design - The video uses visual design to drive its message, highlighting challenges of managing safety records without digital solution. Paper figures crumbling and flying away, visual of court order, clearly illustrates potential consequences of not staying compliant. The tone is professional, informative, with hint of humor, making it engaging and memorable.

This is a great example of SaaS Video Design that effectively uses animation to communicate complex topic in engaging way. The video's minimalist style, bright colors, and relatable characters make it accessible to wide audience.

26. Hotjar

This is a fantastic example of a SaaS animated marketing video. It's simple, clean, and modern, which is exactly what you want for a video that's going to be shared online. The video uses a combination of white background with light peach, soft blue, and shades of gray. This color palette is both calming and engaging, and it helps to draw the viewer's attention to the key elements of the video.

Video Design - The clean lines of the web page layout and the sharp graphics of the user interface are clearly visible. The graphics are clean and sharp, and the animation is smooth and engaging. This makes the filter easily digestible and draws the viewer's attention to the user interface and its functionality. The fast-paced animation also highlights the benefit of using this filter to diagnose frustrating elements on a web page. The viewer understands the value proposition of the filter without any additional information or explanation.

The overall tone of the video is positive and upbeat. The video is able to quickly communicate the value proposition of the new filter, and effectively drive viewers to the company's website.

27. 360Learning

360Learning is a learning platform that helps businesses deliver engaging onboarding experiences. This video is designed to highlight the problem of ineffective onboarding and how it can help solve it.

Video Design - The video starts with a simple, minimalist design using a dark blue background, a white line that divides the screen in half. This creates a clean and modern look. As the video progresses, the design becomes more dynamic with the introduction of colorful circles, lines, and animated text. This keeps the viewer engaged and creates a sense of movement and energy.

The video effectively conveys the message that it can help businesses improve their onboarding experience by using a combination of visual storytelling and powerful messaging. Vibrant colors, simple animations, and compelling graphics make the video engaging and memorable. This is a great example of SaaS Video Design that can inspire your next campaign.

28. NICE

This SaaS Animated Marketing Video masterfully utilizes 3D animation to showcase the power of NICE Enlighten AI. The visual narrative, from the initial scene of a stressed customer service agent to the final confident and empowered advisor, cleverly demonstrates the software's impact. The vibrant colors and smooth transitions create an engaging viewer experience.

What's particularly effective is how the video seamlessly integrates UI mockups and data visualizations to highlight the AI's analytical capabilities. The simplified 3D characters and objects enhance clarity and focus, avoiding unnecessary visual clutter. It's a prime example of how 3D animation can elevate a product demo, making it both informative and visually appealing.

29. OpenText

OpenText AppWorks automates and optimizes business processes. This video is designed to show how this solution can help businesses improve their operations, saving time and money.

Video Design - This SaaS Video Design uses clean, simple graphics with a strong blue color scheme. The illustrations are clean and easy to understand, with a minimalist approach to animation. This approach allows the viewer to quickly grasp the concept of the product, without unnecessary distractions.

A combination of simplified iconography, and animated processes are used to demonstrate workflows and information flows. The visual style of the video perfectly communicates the goal of the video. The simple animation, clean visuals, and clear messaging help to highlight the benefits of AppWorks. The use of color contrasts and simple lines makes the video both engaging and easy to understand. The overall tone of the video is positive and confident.

30. Amazon

Amazon Global Expansion Opportunities video is designed to help businesses understand the potential sales of their products in other marketplaces.

Video Design - This SaaS Video Design uses bright, vibrant colors to grab the viewers attention, the animation is simple yet effective, using product cards and a visual representation of the data analysis.

The video uses a clear and concise narrative, explaining how Amazon helps businesses explore global expansion, the tone is upbeat and encouraging, emphasizing the potential for growth and success. The video uses a visual language, employing graphics, elements, and animation to help make this an engaging video. The animation clearly illustrates the complex topic of international expansion, this video has a clear goal, which is to drive the viewer to the Amazon website to learn more about their global expansion opportunities.

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How to plan and optimize SaaS Animated Marketing Videos?

Impactful Storytelling: "If you want to lift yourself up, lift up someone else." - Melinda Gates. Advids used this principle for an educational software client. Their animated video showcased how their platform empowers underprivileged students, emphasizing the positive social impact. This generated significant PR buzz and boosted brand perception, attracting investors and partners.

Actionable: Connect with viewers emotionally by showcasing the positive impact of your product.

Purpose-Driven Creativity: "The opposite of autonomy is control. And since they sit on opposite ends of a spectrum, you can’t have both." - Daniel H. Pink. Advids embraced this for a project management SaaS client. We gave our animators creative freedom to visualize the software's flexibility, resulting in a visually stunning and engaging video that boosted social media shares by 40%.

Actionable: Empower creative teams to develop unique and engaging visual narratives.

Simplicity and Clarity: "People complicate things so much more than they need to." - Francois Fenelon. Advids applied this to a CRM SaaS client. We simplified complex features into easily understandable animations, highlighting key benefits. This resulted in a 15% increase in click-through rates from the video to the client's product page.

Actionable: Communicate complex ideas simply and visually for better audience comprehension.

Empathetic Communication: "All human behavior stems from attempts to meet universal human needs." - Marshall B. Rosenberg. Advids used this for a healthcare SaaS client. We created an animated video that acknowledged patient frustrations with existing solutions, showcasing how the client's software offered a more compassionate approach. This led to a 25% increase in demo requests.

Actionable: Address audience pain points with empathy and understanding in your video narrative.

Data-Informed Decisions: "Marketing isn’t about keywords, it’s about people." - Alistair Croll. Advids used this principle for a marketing automation SaaS client. We analyzed their target audience data to create a personalized animated video campaign, resulting in a 30% improvement in lead conversion rates.

Actionable: Use audience insights to inform video content and targeting strategies.

Why Advids for SaaS Animated Marketing Video?

At Advids, we specialize in crafting high-quality, original SaaS Animated Marketing Videos that deliver exceptional results. With over 12 years of proven success and more than 3400 satisfied clients, we bring a unique blend of creative storytelling, cutting-edge technology, and a proven track record to help you achieve your business goals.

Transforming Ideas into Engaging Animated Experiences:

Customized SaaS Animated Marketing Video Solutions: From explainer videos and character animations to product demos and brand stories, we tailor each of our 275+ SaaS animation projects to perfectly reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that resonate with your viewers and drive meaningful engagement.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final animation.

Expertise and Trust:

12+ Years of Proven Success: Our experience with over 3400 successful projects demonstrates our deep understanding of what makes effective video marketing.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust our expertise to bring their stories to life through compelling animation.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful SaaS Animated Marketing Videos.

Client Satisfaction and Cutting-Edge Technology:

Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and unwavering commitment to client satisfaction.
Cutting-Edge SaaS Animated Marketing Video Technology: We leverage industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of SaaS Animated Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Animated Marketing Video?

A SaaS Animated Marketing Video is a short, engaging video that uses animation to explain the features and benefits of a software-as-a-service (SaaS) product. These videos are designed to capture the attention of potential customers, educate them about the product, and drive conversions.

SaaS Animated Marketing Videos are versatile and can be used for a variety of purposes, including product demos, explainer videos, Onboarding tutorials, and customer testimonials. They can be used to introduce a new product to the market, showcase its features and benefits, or provide support to existing customers.

What do top SaaS Animated Marketing Videos have in common?

What makes SaaS Animated Marketing Video effective?

Exceptional SaaS Animated Marketing Videos are driven by a design to capture the attention of viewers and leave a lasting impression. They are carefully crafted to convey a clear message, engage the audience, and inspire action.

Methods for achieving this effectiveness include using high-quality animation, compelling storytelling, and a clear call to action. These elements work together to create a memorable experience that resonates with viewers and drives conversions.

By focusing on the key elements of effective video marketing, SaaS companies can create Engaging Content that builds brand awareness, educates potential customers, and drives business growth.

How long should your SaaS Animated Marketing Video be?

Considerate SaaS Animated Marketing Videos are designed to be concise and engaging, keeping viewers interested without overwhelming them with information. The ideal length depends on the video's purpose and target audience.

Methods for determining the optimal length include considering the complexity of the message, the attention span of the target audience, and the platform where the video will be shared. A shorter video might be more effective for social media, while a longer video might be better suited for a website or landing page.

How to create SaaS Animated Marketing Videos?

Methods for creating high-quality SaaS Animated Marketing Videos include a thorough understanding of the target audience, a clear message, and a compelling visual style. The video should be engaging, informative, and visually appealing to capture the attention of viewers and leave a lasting impression.

SaaS Video Strategies for Every Launch Stage

Selecting the right type of SaaS Animated Marketing Video is crucial for maximizing impact across different stages of the customer journey. Each video style serves a unique purpose and resonates differently with your audience.

These are your go-to for introducing your SaaS product to a new audience. They break down complex features into easily digestible concepts, often using metaphors and visual storytelling. For example, a project management software might use an animation of a chaotic office transforming into an organized one after implementing their solution.

Go beyond a basic introduction and showcase your product's functionality in action. Demo Videos offer a deeper dive, simulating real-world scenarios and user flows. Imagine a CRM software demonstrating how sales teams can manage leads, track interactions, and close deals more efficiently within their platform.

Leverage the power of social proof. Feature satisfied customers sharing their positive experiences, building trust and credibility for your brand. A video showcasing a small business owner explaining how your accounting software saved them time and reduced errors can be incredibly impactful.

Guide new users through the initial steps of using your product, ensuring a smooth and successful onboarding experience. Instead of lengthy text manuals, an animated video can walk users through setting up their profile, navigating the interface, and accessing key features, leading to faster adoption and higher user satisfaction.

Crafting Captivating SaaS Videos

Crafting a high-quality SaaS Animated Marketing Video requires meticulous attention to detail. It's about creating an experience that resonates with your target audience and achieves your marketing objectives.

Understanding Your Audience:

• Start by deeply understanding your target audience.
• What are their pain points?
• What motivates them?
• This knowledge will inform your video's messaging, style, and tone.

Clear and Concise Message:

• Your video should have a clear and concise message that effectively communicates your product's value proposition.
• Capture the viewer's attention from the outset and avoid overwhelming them with information.

Visually Appealing Animation:

• Invest in high-quality animation that is visually engaging and reflects your brand aesthetic.
• Storytelling through visuals can make your message more memorable and impactful.

Compelling Call to Action:

• Guide your viewers towards the desired action.
• Whether it's visiting your website, signing up for a free trial, or requesting a demo, a clear and Compelling Call to Action is essential.

Crafting Compelling SaaS Video Stories

The narrative structure you choose plays a pivotal role in engaging your audience and conveying your message effectively. Different narratives resonate with viewers in unique ways.

Problem-Solution Narrative: This classic structure presents a relatable problem your target audience faces and positions your product as the ideal solution. For example, a video might start by showcasing the frustrations of managing social media across multiple platforms and then introduce your social media management tool as the answer.

Hero's Journey Narrative: Follow a protagonist's journey as they overcome challenges and achieve success with the help of your product. This narrative can be particularly effective for showcasing the transformative power of your SaaS solution.

Testimonial Narratives: Leverage the Power of Social Proof by featuring satisfied customers sharing their positive experiences and outcomes. These narratives build trust and credibility by showcasing real-world results.

Educational Narratives: Provide valuable information and insights about your product, industry, or a specific challenge your target audience faces. This approach positions your brand as a thought leader and builds trust with potential customers.

SaaS Video Strategies for Every Stage

Awareness Stage:

• Introduce your brand and its Value Proposition to a new audience using explainer videos. Spark their interest and encourage them to learn more. For example, a video explaining the benefits of cloud storage could be used to target businesses struggling with data management.

• Address potential questions and concerns with demo videos and product tours. Showcase Your SaaS product's features and functionality in detail. A video demonstrating how your project management software streamlines workflows could be used to Convince Potential Customers of its value.

• Provide compelling social proof with Case Study Videos and testimonial videos. Demonstrate the positive outcomes achieved by other businesses using your product. A video featuring a client who successfully implemented your CRM software and saw a significant increase in sales could be highly persuasive.

• Ensure a smooth and successful onboarding experience with tutorial videos. Guide new users through the initial setup and usage of your product. A video demonstrating how to create a project and assign tasks within your project management software could help new users get started quickly.

SaaS Video Secrets for Engagement

Captivating Hook:

Start strong. Grab the viewer's attention immediately with a thought-provoking question, a surprising statistic, or a relatable problem. For example, you could open with a question like, Are you tired of spending hours on manual data entry?

Respect your viewers' time. Keep the video concise, focusing on delivering your message effectively. Avoid unnecessary jargon and maintain a brisk pace to keep viewers engaged.

Humor, when used appropriately, can make your video more enjoyable and relatable. It can humanize your brand and make your message more memorable. However, ensure the humor aligns with your Brand Voice and target audience.

End your video with a clear and compelling call to action. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a free trial, or contacting your sales team.

SaaS Video Conversions: Turning Viewers into Customers

• Clearly explain how your SaaS product solves specific pain points and delivers tangible value to your target audience.
• Focus on the outcomes and benefits, not just the features.

Strong Call to Action:

• Incorporate a clear and compelling call to action that encourages viewers to take the next step in the sales funnel.
• Make it easy for them to sign up for a free trial, request a demo, or make a purchase.

Leverage Social Proof:

• Build trust and credibility by incorporating Testimonials or case studies.
• Showcasing how other businesses have achieved success using your product can be highly persuasive.

Optimize for Conversions:

• Ensure your video is optimized for conversions by using clear and concise messaging, a compelling visual design, and a seamless user experience.
• Make it easy for viewers to understand your message and take action.

Unlocking Video Success: Measuring Your SaaS Launch Impact

Measuring the effectiveness of your SaaS Animated Marketing Video is crucial for understanding its impact and making data-driven decisions for future campaigns. Analytics platforms provide valuable insights into viewer behavior and engagement.

• Video Views and Watch Time: Monitor the number of views, average watch time, and completion rate to gauge overall reach and audience engagement. These metrics indicate how well your video is capturing and holding viewers' attention.
• Engagement Metrics: Track likes, shares, and comments on social media platforms to assess the video's shareability and social impact. High engagement suggests that your video is resonating with your audience and generating positive buzz.
• Website Traffic: Analyze website traffic from your video to determine its effectiveness in driving traffic to your website and generating leads. This metric shows how well your video is driving viewers to take the next step in the customer journey.
• Lead Generation: Track the number of leads generated directly from your video, such as those who sign up for a free trial or request a demo after watching. This metric directly measures the video's impact on lead generation.
• Return on Investment (ROI): Assess the return on investment (ROI) for your video by comparing the cost of production to the revenue generated from conversions and sales. This metric provides a clear picture of the video's overall effectiveness in driving business results.

SaaS Brand Building with Video

Share your company's mission, values, and commitment to solving customer problems through a compelling brand story. Connect with your audience on an emotional level by showcasing your brand's personality and purpose.

Showcase Company Culture:

Use your video's animation style, tone of voice, and overall Messaging to reflect your company culture and values. This can help humanize your brand and build trust with potential customers.

Build Credibility with Testimonials:

Incorporate customer testimonials and success stories to demonstrate the positive impact your SaaS product has had on other businesses. Testimonials provide social proof and build credibility.

Maintain Brand Consistency:

Ensure your brand identity is consistent across all your marketing materials, including your videos, website, and social media profiles. This reinforces brand recognition and builds trust with your audience.

SaaS Onboarding: Animated Videos for Success

Create onboarding videos that introduce new users to your SaaS product, highlighting its key features and benefits in a clear and concise manner. These videos can help new users get started quickly and feel confident using your product.

Step-by-Step Tutorial Videos:

Develop Tutorial Videos that guide users through specific tasks or workflows, addressing common questions and challenges they may encounter. These videos can provide on-demand support and reduce the need for users to contact your support team.

Support Video Library:

Create a library of support videos that address frequently asked questions, providing quick and easy access to solutions for common issues. This can empower users to solve problems on their own and reduce the burden on your support team.

Personalized Support Messages:

Use Animated Videos to deliver personalized support messages, welcoming new users, congratulating them on milestones, or providing helpful tips and tricks. This can create a more engaging and positive support experience.

Micro Interactions: Boosting User Experience

Micro-interactions are small, subtle animations or visual cues that provide feedback to users and enhance the overall user experience. They can make your SaaS product feel more intuitive, responsive, and engaging.

Provide Feedback and Confirmation: Micro-interactions can be used to confirm user actions, such as a button changing color when clicked or a loading animation appearing when data is being fetched. This provides visual feedback and reassures users that their actions have been registered.

Guide Users and Enhance Navigation: Micro-interactions can be used to guide users through your product's interface, such as highlighting a new feature or animating a dropdown menu. This can make your product easier to navigate and use.

Add Delight and Personality: Micro-interactions can be used to add a touch of delight and personality to your product, such as a playful animation when a user completes a task or a subtle hover effect on a button. This can make your product more enjoyable to use and help build a stronger connection with your users.

How SaaS animated marketing video examples are curated?

We dove deep into SaaS animated marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS animated marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to SaaS offerings.
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS animated marketing video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.