30 Best Explainer Marketing Video To Increase Brand Awareness

1. Thomson Reuters

Witnessing the dance of abstract elements beautifully captures the elusive spirit of innovation. Using minimalist visuals, this piece from Thomson Reuters illustrates how a simple idea, like an orange sphere navigating a complex space, can represent finding new paths and achieving novel perspectives within challenging fields.

The video compellingly shows how this drive isn't confined but is internal, powering both client experience and technology solutions independent of traditional structures. This animated explainer video format effectively communicates how small, meaningful changes driven by a relentless pursuit deliver tangible difference for law firms.

2. Root Planner Software Whiteboard animation video

Untangling the headaches of local deliveries, this video for Root Planner Software confronts the chaos businesses face, illustrating frustration and drivers adrift. Using a relatable whiteboard animation video style, it sets the stage for streamlined operation.

Its core value emerges through visual magic: intelligently optimized routes effortlessly weave across the map, dissolving guesswork. Real-time tracking via mobile brings control and customer satisfaction, shifting to reliable, visible execution.

This compelling portrayal makes handling deliveries feel simple, offering a clear lesson for video creators: connect, show transformation, and inspire belief in an easier way.

3. Square Animated explainer video

Opening a world of new revenue streams feels within reach, and this animated explainer video from Square makes their gift card solution appear instantly achievable. It brilliantly shows how simple physical cards and digital options integrate seamlessly, highlighting the compelling statistic that customers using gift cards spend an average of sixteen percent more, a clear business benefit presented with engaging, well-paced visuals.

Beyond just transactions, the video masterfully reveals how these cards build brand connection through easy customization, allowing logos or unique designs that resonate. It demonstrates practical features like integrated sales tracking and simple refunds visually, emphasizing ease of management and keeping value within the store. This serves as a wonderful example of how clear, focused visual storytelling inspires confidence in a comprehensive solution.

4. HRS Explainer video marketing

Providing clarity in the complex world of global business travel, HRS brings powerful insight. Utilizing real-time data, the platform enables confident decision-making, significantly enhancing overall performance and traveler experience by ensuring program priorities and traveler preferences align for every booking.

This comprehensive solution builds optimal hotel programs with an adaptive procurement strategy yielding maximum value. Harmonizing transient stays, long stays, meetings, and groups onto one intuitive hub, it secures better negotiated rates across channels. Smart AI and automation remove manual tasks for effortless integration into existing ecosystems.

The result is greater program adoption and best program value. This video's sharp, focused presentation exemplifies effective explainer video marketing, showcasing how HRS reinvents how organizations stay for improved efficiency and satisfaction.

5. APX Product explainer video

Collecting client payments often feels like navigating a maze of fees and headaches. APX cuts through this complexity, integrating directly into familiar tools like AbacusLaw with transparent, fixed rate pricing, offering refreshing financial predictability.

Security is paramount, and this product explainer video effectively shows how APX protects sensitive data through strong encryption and compliance that exceeds standards, providing vital peace of mind.

It illustrates a path to stress-free, on-time payments, making billing simpler for both firms and clients. This focused demonstration serves as an excellent blueprint for impactful video communication.

6. Concur TripLink Business explainer video

Untangling the complex web of modern business travel, with bookings scattered across myriad platforms, presents a significant organizational hurdle. Concur TripLink steps in as the essential connector, providing organizations with critical visibility and control over travel expenses and itineraries, no matter where they originate.

Acting as a crucial data hub, the platform integrates disparate travel bookings into one unified, intelligent ecosystem. This business explainer video compellingly illustrates how capturing this complete picture improves policy compliance, drives savings through negotiated rates, and eliminates the friction of manual tracking, empowering both administrators and traveling employees alike.

7. VisaNet Business explainer video

Operating at the pulse of global commerce requires systems capable of not just speed but anticipation. This illuminating business explainer video demonstrates how VisaNet, powered by advanced AI, transforms complex payment flows into seamless, intelligent operations. Decisions previously taking moments now happen in milliseconds, a critical leap for uninterrupted commerce and business efficiency.

Beyond processing speed, this innovative system provides predictive insights. Analyzing vast transactional data, it forecasts bank settlement positions up to seven days ahead, offering crucial strategic foresight. It further enhances consumer experience by enabling smarter posting, giving cardholders an immediate, transparent view of their spending and balances, showcasing technology's power to simplify modern finance.

8. LITEON Software explainer video

Navigating the intricate pulse of city life, this animation captures the palpable frustration of urban challenges. Visually portraying congestion, parking woes, and transit strains alongside the environmental cost, it underscores the mounting pressures demanding innovative solutions. This depiction serves as a compelling setup for a transformative vision.

Offering a clear path towards a better urban future, the concept of smart mobility is introduced as a vital engine. The video powerfully articulates the shift to travel experiences that are safe, smooth, intelligent, and clean, inspiring belief in less stressful commutes and a healthier environment for citizens. This software explainer video highlights LITEON's dedication to automotive and system integration, positioning them as a key partner in deploying the technology needed for this vital shift.

9. Pregis Software explainer video

What truly happens to the materials we discard? This insightful software explainer video reveals the critical difference between waste sources, highlighting how post-consumer recycling (PCR) is essential for genuinely closing the loop. It compellingly illustrates the pathway from consumer bins back into production, diverting materials from landfill fate.

This visual explanation demonstrates Pregis's commitment, showing how advanced technology transforms recycled content. The accompanying lifecycle data isn't just numbers; it illustrates tangible environmental victories: major cuts in carbon, fossil fuel use, and water consumption for solutions like HC Renew PCR compared to virgin materials. This resonates with demand for responsible choices.

10. OpenText AI Cloud Visual Storytelling Video

Unlocking the full potential within enterprise data requires seeing beyond the obvious, a concept I found this visual storytelling video particularly compelling in presenting. It uses a powerful metaphor of the night sky, vividly showing how sampling data means missing the vastness of insights, like only seeing a few stars instead of the entire Milky Way.

OpenText AI Cloud tears down these limitations, providing access to the entire data spectrum with benchmarked speed. This empowers teams with rapid analytics, revealing everything from operations and threats to opportunities, enabling breakthrough discoveries and seeing more than you ever imagined.

11. Dimensional Business explainer video

Venturing down the road to retirement often feels uncertain, marked by potential detours and challenging climbs. This insightful business explainer video captures the common anxieties of planning ahead, portraying market risks as bumps along the way. It effectively sets up a fresh viewpoint.

The brilliance lies in shifting focus from accumulating a final sum to securing reliable retirement income. The visuals dynamically show investments navigating changing financial 'weather,' adapting the strategy to move from growth towards protection as retirement approaches, smoothing the journey.

This visual clarity demonstrates how products like Dimensional Target Date Retirement Income Funds offer a more predictable outlook, illuminating your path and fostering confidence towards achieving your financial destination.

12. Bullhorn Character Animation Explainer

Charting the course for a CO2-neutral energy future demands clear communication of complex ideas. Using a crisp character animation explainer format, this video demystifies the intricate energy mix needed, from diverse renewable sources to the creation of green hydrogen and synthetic fuels.

It powerfully illustrates the innovative link between renewable electricity powering green hydrogen production and its combination with captured CO2 for e-fuels. The video compellingly shows Deutz's engines and machines are already equipped for these sustainable solutions, positioning it as an inspiring model for industry readiness.

13. Deep Instinct Explainer video marketing

Security teams face a constant battle against threats, often bogged down by the sheer volume of false alarms from traditional security tools. This noise drains valuable time and energy from highly skilled professionals, diverting their focus from truly critical concerns.

Deep Instinct cuts through this clutter with unparalleled precision, achieving over 99% detection and industry-leading false positives under 0.1%. Their unique false-positive warranty is a bold statement of confidence in their proactive prevention capabilities.

This form of explainer video marketing demonstrates how such accuracy frees up the SOC team for improved speed and efficiency, ultimately enabling the business to run at full speed without the friction of false alarms.

14. GE Animated explainer video

Addressing the critical energy future of Saudi Arabia demands dependable and rapidly deployable solutions. This video expertly presents GE's commitment, highlighting systems engineered for unwavering performance amidst surging needs and the push towards renewable integration.

A clear animated explainer video approach breaks down complex technical capabilities into digestible insights, detailing how units like the LM2500XPRESS offer speed and near-perfect reliability, while the TM2500 provides essential backup power resilience. The review reveals how these power generation technologies serve diverse vital industries, showcasing their adaptability and proven success worldwide, inspiring confidence in their role in powering progress.

15. Prime Penguin Animated explainer video

Complexity in your supply chain dissolves. This animated explainer video brilliantly contrasts fragmented systems with the unified vision offered by Prime Penguin. It clearly visualizes operational headaches turning into seamless flows, tackling common pain points head-on and making the problem instantly relatable for businesses.

Prime Penguin integrates diverse systems like WMS, ERP, and marketplaces, showcased through powerful visuals of order routing and clear consolidated data views. These real-time insights and simplified operations provide the expertise and guidance needed to drive your business forward.

16. SKF Whiteboard animation video

Gazing out at the vast universe, this video reveals how humanity's drive to explore is fundamentally enabled by precision. It journeys from the cosmic dawn, viewed through powerful telescopes, through iconic moments like moon landings and Mars rovers. This narrative captures the immense scale of our quest.

SKF emerges as a silent enabler of these endeavors, its components the unseen backbone propelling progress across space history. The accessible style of this whiteboard animation video makes such complex achievements graspable and sparks a sense of wonder. It's an inspiring look at how foundational elements pave the way for our boundless future.

17. HashiCorp Product explainer video

Bringing order to the multi-cloud universe, The Infrastructure Cloud emerges as a critical guide. Through this product explainer video, HashiCorp empowers developers to instantly provision environments using standardized golden patterns, fundamentally simplifying infrastructure deployment. It shows how consistent templates accelerate delivering new cloud resources.

A compelling aspect is the platform's built-in proactive policy checks, verifying security and compliance before anything deploys, preventing configuration errors and ensuring confidence. This unified control extends across the full lifecycle, managing dynamic access, detecting drift, and optimizing resource use, enabling teams to truly master cloud operations.

18. MyGeisinger Business explainer video

Navigating the often-complex healthcare landscape becomes significantly simpler when the necessary tools are readily available. Geisinger's MyGeisinger portal is presented here as a digital key, putting control directly into patient hands, offering a convenient way to manage their health.

Gaining full access to medical profiles, test results, and records removes guesswork, while the ability to make appointments and manage prescriptions streamlines tasks. Messaging the care team offers invaluable reassurance and simplifies coordination, connecting features to tangible benefits like clarity and ease.

Moreover, the emphasis on privacy ensures trust in managing sensitive data. This consolidated access demonstrates significant patient-centric value, making the video a prime example of a business explainer video that inspires by showing genuine problem-solving for users.

19. Airties Visual Storytelling Video

The daily frustration of patchy home WiFi, hindering conference calls and streaming, takes center stage. Through animated cross-sections of a house, the video vividly captures the struggle of family members losing signal in different rooms.

This visual storytelling video excels by translating complex mesh technology into clear, relatable household scenes. It demonstrates the seamless network coverage created by Super WiFi access points, showcasing how simultaneous activities gain uninterrupted connectivity throughout the entire home.

The clear visual transition from dead zones to full coverage makes the technical solution easy to grasp, offering viewers inspiration on ending their own connectivity struggles with simple, effective tech.

20. MasterControl Explainer video marketing

The administrative tangle of document control can feel overwhelming, draining resources and inviting compliance risks. MasterControl Documents delivers an automated, electronically managed system designed specifically for regulated industries, sweeping away manual burdens with swift workflows.

This piece of explainer video marketing uses clear visuals to make complex regulatory compliance understandable. It powerfully illustrates how meeting stringent standards like FDA and ISO is built into the system's core functionality, removing audit headaches through features like automated routing and universal updates.

Beyond simple storage, its unique value lies in establishing an interconnected system vital for regulatory environments by intrinsically linking document control with quality events like complaints and CAPAs. This drives productivity and ensures perpetual audit readiness.

21. Nord Security Character Animation Explainer

Making complex business cybersecurity manageable, the video employs a Character Animation Explainer style to introduce a comprehensive suite. It artfully transitions from high-level concepts to precise UI demonstrations, immediately showing how this one-stop solution simplifies digital protection.

The compelling UI views empower businesses with clear controls for secure network access, centralized password policy enforcement with zero-knowledge encryption, and encrypted cloud storage. This suite provides adaptable threat prevention and secure remote access vital for today's dispersed workplaces, highlighting its easy deployment.

Its presentation inspires confidence by showing sophisticated security is achievable and user-friendly, proving powerful protection doesnt require complex implementation. A standout example of communicating technical value simply.

22. KERDYN Product explainer video

Waste plastic bottles find powerful new life in Kerdyn GREEN, a recycled PET structural core. This compelling product explainer video visually narrates the material's innovative rebirth, transforming commonplace waste through a clear process animation into flakes, granules, and the finished core. It establishes a strong connection between sustainability and material origin.

Kerdyn demonstrates that sustainable materials can offer superior performance. The visuals transition to dynamic real-world applications, highlighting the core's impressive strength and stiffness in marine, wind, and construction. This effectively showcases how Kerdyn provides a high-value, eco-conscious structural solution for demanding industries, inspiring viewers with its potential.

23. segmentstream Software explainer video

Unlocking the full return on digital spend feels elusive when customer journeys span multiple devices and browsers. This software explainer video powerfully depicts the invisible value hidden in those complex pathways, illustrating why traditional attribution misses crucial upper-funnel contributions.

segmentstream introduces a predictive AI layer, assigning incremental value to visits based on future conversion probability. This innovative methodology accurately credits every marketing touchpoint, providing a truly holistic measure of channel ROI. It is a compelling showcase for optimizing budgets and driving significant revenue growth, demonstrating peak performance in software explainer video production.

24. Mimecast Visual Storytelling Video

Navigating the sophisticated world of BEC threats demands robust protection. This compelling Visual Storytelling Video quickly establishes the escalating challenges organizations face today. Dynamic visuals depict the variety and insidious nature of email attacks, highlighting the critical need to stay ahead.

Mimecast Advanced BEC Protection offers a clear path forward, presenting a unified shield. The animation transitions effectively, showcasing a truly integrated platform designed to safeguard communications with confidence. This approach provides the necessary clarity and control against complex evolving threats.

25. Illumina Product explainer video

Approaching cancer's complexity requires seeing the whole picture, a vision beautifully rendered in this visual narrative on multiomics. It moves beyond fragmented views, illustrating how next-generation sequencing now enables a comprehensive, multi-layered understanding of disease mechanisms, fueled by technological advancements. This makes complex biological processes understandable.

The true innovation lies in integrating data from genomics, epigenomics, transcriptomics, and proteomics. This is not just a list of capabilities but a visually cohesive explanation of their synergy, demonstrating a powerful product explainer video for advanced research platforms. It reveals the intricate interplay driving cancer progression.

By connecting these diverse biological insights, the approach presented offers a clear path toward stratifying patients effectively and tailoring truly personalized therapies. The video makes this complex science accessible, inspiring viewers by showing the potential to translate deep molecular understanding into tangible, life-changing patient outcomes.

26. Veracyte Whiteboard animation video

Choosing the optimal path in breast cancer treatment, particularly considering the risk of recurrence, is a deeply personal and critical moment. This video cuts through complexity, presented with remarkable clarity utilizing elements reminiscent of a whiteboard animation video. It highlights the challenge of potential recurrence for hormone receptor-positive patients and the crucial role of precise information.

Going beyond prior methods, Prosigna breast cancer assay offers a sophisticated solution. It provides a second generation test combining molecular subtypes like PAM50 with vital clinical and pathological features. This layered approach ensures highly accurate data based on extensive global evidence and twenty years of research.

The assay can be performed in local labs for timely results, ultimately providing the confidence needed to make informed decisions that impact a woman's life far into the future. It enables the best possible care by offering trustworthy answers derived from comprehensive insights.

27. ARC Software explainer video

Entering the complexities of Web3 navigation suddenly feels frictionless with ARC's updated interface. This software explainer video masterfully portrays a streamlined experience, presenting the core functions like asset management and swapping with inviting clarity. It instantly makes the digital asset space feel less daunting.

Beyond simple transactions, the visual narrative highlights intelligent features such as crypto portfolio suggestions and real-time chat capabilities, suggesting a platform designed for informed engagement and effortless earning. The responsive design assures accessibility across devices, demonstrating how user-centric design can transform technical interactions into rewarding experiences.

28. HOTWIRE Character Animation Explainer

The digital landscape hums with potential, a concept vividly captured through dynamic animation. Moving beyond approaches like a standard character animation explainer, the video employs vibrant neon pathways and geometric pulses, visualizing navigating the intricate architecture of modern technology. This sets a highly engaging, forward-thinking tone immediately.

It artfully transitions to positioning Hotwire's expertise as essential to unlock that power globally. The abstract visual narrative powerfully conveys connection and reach across the world. The compelling conclusion lands with their significant recognition as PROvoke Global Technology Agency of the Year, a validated statement of leadership, offering a compelling case study for dynamic video communication.

29. ClickUp Explainer video marketing

The quest for streamlined productivity in today's complex work landscape finds a compelling answer. Depicting the frustrations of tool sprawl, this instantly resonates by setting the stage for ClickUp's unified solution.

Brilliantly weaving together collaborative docs, dynamic whiteboards, and real-time chat within one seamless flow, the video illustrates integrating diverse workflows. This presents the platform as a singular command center for success, revealing how teams can achieve profound efficiency gains.

By presenting features like mind maps alongside core communication tools, the video underscores ClickUp's comprehensive vision. It serves as an inspiring blueprint in explainer video marketing for how a single app can revolutionize team efficiency and collaboration.

30. METER Group Character Animation Explainer

Managing comprehensive environmental data acquisition can be complex. The ATMOS 41 video tackles this by immediately showcasing its breakthrough: integrating 12 weather sensors into one resilient device. This focus on consolidated technology highlights a significant leap in simplifying monitoring setups for users.

Key advantages, like having no moving parts, ensure robust performance even in harsh climates, which the video clearly communicates. Communicating this integrated simplicity is achieved using a character animation explainer, making complex technical details accessible. This visual strategy offers a strong example of demonstrating product benefits effectively for potential users.

Unlocking Viewer Psychology for Deeper Engagement

Unlocking viewer psychology allows creators to move beyond explaining features to truly connecting with audiences on a deeper level. They leverage innate human tendencies, ensuring messages not only inform but also resonate emotionally, driving viewers toward action. This approach transforms passive viewing into active engagement.

Viewers retain significantly more information when presented visually, a powerful psychological principle explainer videos tap into. Moving beyond simple text captures attention longer, keeping prospects immersed in the message. Emotionally resonant stories build trust and make the information more memorable, paving the way for understanding complex offerings.

Creating this connection requires strategic application of psychological drivers throughout the Explainer Marketing Video. They frame the viewer as the hero, navigating a relatable problem before presenting the solution. This narrative journey makes the product or service feel like a natural, necessary part of the viewer's life, not just an external tool.

Why Advids for Explainer Marketing Video?

At Advids, we create high-quality, original Explainer Marketing Videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals.

Transforming Ideas into Engaging Animations:

Customized Explainer Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or any other type of Explainer Marketing Video, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We use the latest software and techniques to create visually stunning videos with lasting impact.

A Partnership Built on Trust and Collaboration:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful videos.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: We've completed over 3400 successful projects, showcasing our deep understanding of effective video marketing. Over 320 of these projects have been specifically focused on Explainer Marketing Videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to tell their stories.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews.

Ready to unlock the potential of Explainer Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Explainer Marketing Video?

An explainer marketing video is a short, engaging video that aims to explain a product, service, concept, or idea in a clear and concise way. These videos are designed to educate viewers and make complex information easy to understand. They are often used to introduce a new product or service, explain a complex process, or educate viewers about a particular topic.

Explainer videos are a powerful tool for simplifying complex concepts and making them easily understandable for your customers. By using animation, visuals, and clear storytelling, you can break down intricate information into digestible chunks. These videos are perfect for product launches, brand storytelling, and customer onboarding.

What do top Explainer Marketing Videos have in common?

Mastering explainer video creation requires focusing on these key elements for maximum impact.

Ideal Customer Profile: Precisely define your target audience's needs and pain points. Focus on their specific motivations.

• Unique Selling Proposition: Craft a concise, memorable statement highlighting your product's unique advantage. Emphasize the "why."
• Problem & Solution: Visually demonstrate the problem and your product's elegant solution. Use clear visuals.
• Engaging Narrative: Weave a relatable story that connects emotionally with viewers. Use authentic characters.
• Clear Call to Action: Use strong verbs and create urgency. Make the next step obvious.
• Visual Appeal: Employ professional-grade visuals and animation. Maintain a consistent style.
• Key Feature Showcase: Prioritize the most impactful features. Use concise, impactful language.
• Real-World Application: Show the product in action, solving real problems for real people. Use case studies.
• Script Quality: Write a concise, engaging script that is easy to understand. Prioritize clarity.
• Performance Measurement: Track views, engagement, and conversions. Use data to improve future videos.

What makes Explainer Marketing Video effective?

Explainer videos define a single, core value proposition and strategically move prospects through the marketing funnel. Robust target audience profiling informs the entire creative process. Visually engaging narratives driven by motion graphics are essential. They frame the problem before presenting the solution.

Analytics inform narrative development and scriptwriting. Highlighting solutions to customer challenges builds credibility. Compelling calls to action prompt specific next steps. They aim to create an emotional connection with the viewer through relatable scenarios and authentic storytelling. These elements collaboratively build trust, credibility, and conversions.

How long should your Explainer Marketing Video be?

Master explainer video length by aligning video type, use case, and target funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• How many key features need showcasing?
• Does the demo require screen recording?
• Which platform dictates video length?
• What visual style best suits the message?
• What's the intended customer journey stage?

Explainer marketing video length guide

How to create Explainer Marketing videos?

Crafting compelling explainer marketing videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively communicates your message and achieves its objectives.

• Storyline Development - Focus on a clear problem/solution narrative.
• Video Style Selection - The style should reflect brand identity and target audience preferences.
• Budget & Timeline - A well-defined budget and timeline prevent scope creep.
• Storyboard Design - Detailed storyboards prevent costly revisions during production.
• Script Writing - Concise, benefit-driven copy keeps viewers engaged.
• Voice Recording - A professional voiceover adds credibility and emotional impact.
• Visual Design - Consistent branding and high-quality visuals enhance professionalism.
• Animation - Strategic animation highlights key features and simplifies complex concepts.

The Importance of a Strong Explainer Video Script

Crafting a compelling explainer video hinges on a strong script. It's the foundation upon which visuals, animation, and sound design build, transforming a simple idea into a captivating story. Think of your script as the blueprint for your video's success. A well-written script ensures clarity, conciseness, and a benefit-driven narrative that resonates with your target audience. Just like in those catchy short promotional videos, every word counts.

Let's explore how to create a script that truly shines. Consider business explainer videos: they often tackle complex topics, making a clear and concise script even more critical. Or take product explainer video examples; they demonstrate how a strong script can simplify information and highlight key features.

• Engage your audience from the start. A captivating opening hooks viewers and sets the stage for your message. Think about using a relatable problem or question to pique their interest.
• Weave a narrative. Instead of simply listing features, tell a story. This approach, commonly used in explainer video examples for SaaS, helps viewers connect with your product on an emotional level.
• Focus on benefits. Don't just tell viewers what your product does; show them how it solves their problems. Highlight the value they'll gain, making your message more persuasive.
• End with a clear call to action. Guide viewers towards the next step, whether it's visiting your website, signing up for a trial, or learning more.

A powerful script is the heart of any successful explainer video. It's the engine that drives engagement, fosters understanding, and ultimately, inspires action. By focusing on these key elements, we can ensure our explainer videos effectively communicate our message and achieve their objectives.

Measuring the ROI of Explainer Videos

Let's shift gears from crafting compelling explainer videos to measuring their impact. Understanding return on investment (ROI) is crucial for demonstrating video marketing effectiveness and optimizing future campaigns. Think of it like this: we've built a beautiful car, now let's see how well it performs on the road.

Measuring ROI isn't about vanity metrics; it's about understanding what truly moves the needle for our business. Whether our goal is driving sales, generating leads, or boosting brand awareness, data provides the roadmap to success. For instance, when analyzing animated explainer video examples, we can track engagement metrics to assess their effectiveness.

• Track key performance indicators (KPIs): Focus on metrics aligned with our objectives. If our goal is lead generation, track form submissions and calls to action. If it's brand awareness, monitor social media mentions and website traffic originating from explainer video examples for healthcare.
• Analyze viewer behavior: Dive deeper than just views. Assess watch time, likes, shares, and comments to understand audience engagement. High engagement suggests our marketing animation videos resonate with viewers.
• A/B test for optimization: Experiment with different video elements, like titles and thumbnails. Testing helps us identify what resonates best with our audience and improves conversion rates. This is particularly valuable for brand explainer videos aiming to drive sales.
• Leverage analytics platforms: Utilize tools like Google Analytics and YouTube Analytics to gather comprehensive data. These platforms provide valuable insights into viewer demographics, traffic sources, and conversion paths.

By consistently monitoring these metrics and adapting our strategies based on data-driven insights, we can ensure our explainer videos deliver maximum impact and contribute to our overall marketing success. Remember, measuring ROI is an ongoing process, a continuous cycle of learning and refinement.

Creating a Compelling Explainer Video Narrative

Crafting a compelling narrative is more than just stringing together facts about your product. It's about weaving a story that resonates with your audience, making them feel understood and ultimately, inspiring them to take action. Think of it as the secret sauce that transforms a simple explainer video into a powerful conversion tool. Let's explore how we can bring our explainer video narratives to life.

We've covered the technical groundwork, now let's dive into the heart of storytelling. Remember those top explainer video examples we discussed? They all share a common thread: a compelling narrative. This is where we connect with our audience on an emotional level, transforming information into an engaging experience.

• Understand Your Audience: step into their shoes . What are their daily struggles? What solutions are they seeking? This understanding forms the foundation of our story.
• focus on benefits , Not Features: Don't just tell viewers what your product does; show them how it improves their lives. Think about the value proposition highlighted in saas explainer videos.
• Craft a Relatable Story: Weave a narrative that mirrors your audience's experiences. Consider the emotional impact achieved in marketing explainer video examples. product explainer videos often excel at this by showcasing real-world applications.
• Show, Don't Just Tell: Visuals are our allies. Use them to illustrate key points and reinforce our message. Think about how a simple animation can clarify a complex concept.

By focusing on these key elements, we can transform our explainer videos from mere explanations into captivating stories that resonate with our audience and drive results.

Incorporating Data Visualization in Explainer Videos

Moving beyond scriptwriting, let's explore data visualization's power to elevate our explainer videos. Think of data as the supporting cast to our narrative's star, enhancing engagement and clarity. Effective visuals transform raw numbers into compelling stories, making complex information digestible and memorable. Consider how 2d explainer video examples use charts and graphs to simplify complex concepts, or how explainer video examples for technology leverage data to showcase performance metrics.

Data visualization isn't about throwing numbers at the screen; it's about weaving them into our narrative. Remember our focus on benefits over features? Data visualization follows the same principle, showing viewers the impact of our product or service. Analyzing video marketing examples reveals how data-driven storytelling can boost engagement and drive conversions.

• Choose the right chart for the job. A pie chart might illustrate market share, while a line graph showcases growth trends over time.
• Simplify complex data. Just as with our scripts, conciseness is key. Focus on the most impactful data points and present them clearly.
• Use animation strategically. Highlight key trends or data points with subtle animations, drawing the viewer's eye to the most important information.
• Test your visuals with your target audience. Gather feedback and iterate to ensure your data is as clear and engaging as possible.

By following these principles, we can transform data from dry facts into compelling visuals that enhance our explainer videos and resonate with our audience. Remember, data visualization is a powerful tool, capable of transforming information into insight and driving meaningful engagement.

Reviewing Explainer Video Proposals

Navigating the world of explainer video proposals can feel overwhelming. We've covered the essentials of video creation, but how do we ensure a proposal truly aligns with our vision? Let's explore key evaluation points, empowering us to choose the perfect partner. Remember, a strong proposal reflects a deep understanding of our needs and a commitment to achieving our goals.

A compelling proposal goes beyond simply outlining services. It demonstrates a clear grasp of our target audience, their pain points, and how the proposed video will resonate with them. Look for proposals that showcase relevant explainer video examples, demonstrating the creator's ability to connect with our specific demographic. The best explainer video examples often weave a compelling narrative, transforming information into an engaging story.

• Does the proposal clearly articulate our target audience's needs and how the video will address them?*
• Does the proposed style, perhaps animated marketing videos, align with our brand identity and resonate with our target audience?*
• Does the proposal showcase a strong understanding of our competitive landscape and how our video will stand out ?*
• Does the proposal outline a clear process for measuring the video's performance and demonstrating ROI ?*

A well-crafted proposal should leave us feeling confident and excited about the potential of our explainer video. It's a collaborative effort, a partnership built on shared understanding and a commitment to achieving our marketing objectives. By focusing on these key evaluation points, we can ensure our explainer video not only meets our expectations but exceeds them. service explainer videos , in particular, should emphasize the value proposition and demonstrate how our services solve real-world problems.

How explainer marketing video examples are curated?

We dove deep into explainer marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic explainer marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity of Message Evaluating how effectively the core message is communicated.
7.Target Audience Connection Assessing how well the video resonates with its intended audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, explainer marketing videos 2024, n=14300 videos within duration <3 mintues, across industries.