Imagine your SaaS platform, not as a list of features, but as a compelling narrative. What if you could make even the most complex concepts instantly understandable? I am excited; today, in this article, we're diving into the power of explainer videos - what we consider the secret weapon of leading SaaS companies. Our goal is to show you how these videos transform complex features into engaging stories, creating a deeper connection with your audience.
We'll explore how explainer videos can boost understanding, drive engagement, and ultimately, increase conversions. Get ready to see the incredible impact these videos can have - the data we'll share next will blow you away.
78% of businesses are eager to make more videos in 2024.
83% of marketers suggest videos should be under 60 seconds.
These stats reveal a growing demand for concise, engaging video content, and SaaS explainer videos fit the bill perfectly. They bridge the gap between complex software and eager customers, driving engagement and boosting conversions. In this article, we're highlighting 30 Inspiring SaaS Platform Explainer Video examples that immediately captivated us and inspired our curiosity
FloLIVE's SaaS Platform Explainer Video tackles the complexities of global IoT connectivity head-on. The video opens with a visually engaging and instantly relatable scene: a stressed-out figure grappling with the tangled web of global connectivity. This immediately establishes the pain point for the target audience managing IoT devices across multiple regions is a headache.
FloLIVE positions itself as the aspirin. The video showcases a sleek, intuitive platform UI, seamlessly connecting devices across the world. It elegantly visualizes the ease of managing a global network through a single pane of glass, emphasizing the simplicity and control FloLIVE offers. This minimalist animation style, combined with an upbeat soundtrack, makes for a memorable and persuasive piece.
What We Can Learn
Let the visuals tell the story; less narration, more impact.
Kion is a cloud enablement solution designed to help organizations simplify management and governance activities to realize the full benefits of the cloud. This video is designed to introduce Kion and highlight its potential to empower organizations to advance their cloud journey faster.
Video Design - This SaaS Motion Graphics Video employs a minimalistic design aesthetic. The visual style utilizes a clean white background with bright blue and green color accents, simple animated line drawings depicting abstract concepts related to cloud computing, such as the cloud itself, settings, and people working on computers. This style effectively emphasizes the key features and benefits of the product while remaining visually appealing and easy to understand.
The clean and simple design of the video successfully conveys the core message: Kion offers a solution for simplifying cloud management and governance. The video utilizes a calm, professional tone throughout, reinforcing the idea that Kion is a reliable and effective tool for organizations to streamline their cloud operations and move forward with confidence.
In this SaaS Platform Explainer Video, we appreciate Bill.com's clear portrayal of a universal pain point: managing accounts payable. The video's initial overflowing documents instantly resonate with viewers facing similar struggles. Bill.com's smooth transitions and clear, concise visuals make complex financial processes understandable, even enjoyable to watch.
We love the modern, clean design and optimistic color palette, creating a sense of trust and professionalism. The upbeat background music perfectly complements the visuals, creating a seamless and engaging viewing experience. The clever use of 2D animation effectively showcases the platform's benefits, inspiring viewers to explore Bill.com further.
What We Can Learn
Start with a problem your audience feels, then smoothly show your solution. This builds trust.
This explainer video example for SaaS platform tackles the complex world of global IoT connectivity. It's a visual masterpiece that showcases the challenges of managing multiple operators, contracts, and technical integrations, while navigating the ever-changing regulatory landscape. The video uses a simple yet powerful approach, focusing on illustrations and minimal text to convey its message.
Video Design - The video opens with a stylized globe, accompanied by multiple Sign Here callouts, visually representing the overwhelming task of managing global connectivity. A character is shown struggling under the weight of the globe, symbolizing the complexity of the process. The video uses minimal animation to bring the graphics to life, creating a clean and engaging experience.
The video effectively communicates the solution provided by the company, highlighting its ability to simplify and secure global IoT connectivity. The professional yet friendly tone reinforces the company's commitment to providing a seamless solution. This video is a prime example of how to use visual storytelling to engage viewers and effectively communicate a complex message.
TeamViewer is a software company that focuses on creating innovative solutions for businesses, including those in logistics and warehousing. The video is designed to introduce their pick-by-vision solution, xPick, and showcase its benefits.
Video Design - The video uses a clean and modern visual style, with a minimalist color palette of grey, white, and red. The graphics are simple and engaging, featuring cartoon-like illustrations of people and objects. This style helps to create an SaaS Platform Explainer Video that is easy to understand and visually appealing. The use of animation allows for the seamless showcasing of different aspects of xPick, like its speed, accuracy, and ease of use. The overall design is designed to be informative and engaging, effectively highlighting the value proposition of xPick.
The video is able to communicate the objective by effectively highlighting the challenges faced by logistics and warehousing companies, such as slow inventory processes and high error rates. It then introduces xPick as the solution, showcasing how it helps to address these challenges. The video uses a light and friendly tone, further emphasizing the ease of use and the positive impact of xPick. This approach makes the information easy to digest and drives viewers to consider xPick for their own logistics and warehousing needs.
Amplitude is a product analytics platform that helps businesses understand user behavior and improve their product. This video is designed to showcase the power of Amplitude by highlighting a personal story that resonates with the audience.
Video Design - This Feature Ad Sample video has a minimalistic design style, with flat colors and simple cartoon characters. The video uses a limited color palette, with a focus on blue, green, and orange, which creates a clean and modern look. The animation is smooth and simple, with a focus on telling a story with minimal visual distractions. This style helps to clearly convey the message while maintaining visual interest.
The video's visual style effectively communicates the objective of showcasing the power of Amplitude to bring joy and positive change into people's lives. The uplifting tone of the video is achieved through the use of bright colors and cheerful music. The story of the young boy and his family enjoying a movie night is relatable and engaging, and it highlights how technology can make a difference. This engaging content demonstrates the benefits of using Amplitude to improve product experiences and create lasting memories.
This SaaS Platform Explainer Video smartly uses visuals to depict the chaos of manual financial reporting, making the problem immediately relatable to the target audience. The simple yet effective bicycle metaphor sets the stage for a powerful demonstration of the software’s benefits.
By showcasing the streamlined interface and focusing on clear, concise messaging, the video effortlessly communicates the value proposition. The overall effect is an engaging and persuasive piece that inspires viewers to seek a more efficient solution for their financial planning needs.
YugabyteDB is a distributed SQL database built for mission-critical applications. It's designed to address the challenges companies face with traditional monolithic databases. This video explores how YugabyteDB provides a modern, cloud-native solution.
Video Design - The video uses a clean, modern, and visually appealing design with bright color gradients and bold typography. Abstract shapes and patterns represent data, technology, and the cloud, making complex concepts easy to understand. The video effectively communicates the benefits of YugabyteDB by demonstrating the drawbacks of traditional databases.
SaaS Explainer Video Production - This video showcases the scalability, high availability, and consistency offered by YugabyteDB in a simple yet effective manner. The visual style is consistent with the brand's overall aesthetic, which uses bright colors and bold typography to create a modern and approachable look. The video emphasizes the benefits of using YugabyteDB, such as increased developer productivity and reduced operational costs. The use of animation and graphics helps to visually represent these concepts, making them easy to understand for a broad audience.
9. Wiget Media Minimal SaaS Platform Explainer Video
The SaaS Platform Explainer Video for Wiget Media masterfully combines engaging visuals and compelling messaging. From the opening sequence, the smooth transitions and vibrant color palette hold our attention. The smart use of icons and graphics clearly conveys complex information about Wiget Media's platform and its capabilities.
We all appreciate the way the video seamlessly integrates the brand elements, reinforcing Wiget Media's identity throughout. The call to action at the end encourages immediate user engagement, perfectly capping off this impactful video.
What We Can Learn
Integrate your brand seamlessly. consistent branding builds recognition. This strengthens your brand.
Afiniti is a company that uses artificial intelligence to pair customers and agents to improve their interactions. The video is designed to explain how Afiniti's technology helps businesses improve performance and increase profitability.
Video Design - This SaaS Platform Explainer Video utilizes minimalist graphics and animation to show the benefits of Afiniti's technology. A soft, white background is used to provide a neutral backdrop, while the use of simple illustrations like hearts, homes, and golf clubs enhances engagement and visual appeal. The video design is clean and modern, using a limited color palette to focus on the information being presented.
The video effectively communicates the goal of using artificial intelligence to pair customers and agents, driving positive outcomes for businesses. The video's tone is professional and informative, using a simple and straightforward narrative to showcase how Afiniti's technology can be used to improve customer interactions and drive positive business results.
The impactful imagery in this MongoDB Atlas video immediately grabs your attention. We all appreciate the clever use of isometric visuals to demonstrate complex technical features, such as elastic scaling and multi-cloud clusters, in an easily digestible manner.
This visual storytelling, paired with concise explanations and a modern color scheme, seamlessly guides viewers through the benefits of the platform. The dynamic transitions and upbeat music keep the pace lively, showcasing a SaaS platform video explainer example at its best.
We love the crisp and futuristic isometric animation style in this video for Rieter. The way the protagonist is transported into a digital realm showcases the transformative power of their ESSENTIALbasic platform, turning workplace stress into empowered control. SaaS explainer video production at its finest, this piece effectively communicates how technology integrates seamlessly to manage every aspect of a spinning mill, from ordering and tracking to accessing critical expertise. It is a brilliant example of how complex systems can be explained clearly in just over a minute.
The vibrant color palette, dynamic UI, and detailed 3D model of a spinning machine provide a striking visual experience that keeps us engaged throughout. The overall effect? A concise and engaging narrative that demonstrates the value of their services and inspires us to embrace smarter solutions in our own work. This is a video we'd recommend to anyone looking to create a SaaS explainer video.
What We Can Learn
Demonstrate your platform's value by visually highlighting how it solves a specific customer problem, driving conversions.
SimplyCast offers a marketing automation platform that helps businesses connect with people around the world. The video is designed to showcase how the platform can help businesses overcome the challenges of time zones.
Video Design - The video uses simple, clean, and modern animation. It effectively conveys the automation process using icons and arrows. The Platform Explainer Video illustrates the steps involved in capturing phone numbers, setting a delay, and sending automated calls. This approach makes the video easy to understand, even for those who are not familiar with marketing automation.
The video's visual style clearly shows the benefits of using the platform. By showcasing the ease of reaching prospects across different time zones, the video effectively emphasizes the solution that the platform provides. The bright, clean, and minimal animation style helps create a positive tone, making it feel friendly and approachable. This tone reflects the goal of connecting businesses with their target audience in a simple and efficient way.
This Rubrik video is designed to introduce the idea of Zero Trust Data Security. The goal of the video is to highlight that traditional security measures like perimeter, endpoint and application-layer security are not enough to protect your data and that you need a more robust approach to security.
Video Design - The video is an SaaS Platform Explainer Video with a clean and modern design style. The use of bold colors, simple shapes, and icons make the video engaging and easy to understand. The graphics in the video are high-quality and well-designed, with attention to detail and clear lines.
The visual style of the video effectively communicates the message of data security and the need for zero trust. The use of animated icons and graphics helps to keep the video engaging and interesting. The overall tone of the video is professional and informative, helping to establish Rubrik as a reliable and trustworthy source of data security solutions. The video's focus on data security is emphasized through the use of a skull icon. The video's narrative explains that attackers can compromise even your backup data and that the solution is to adopt a zero trust security approach. This video uses bright and clear colors with crisp imagery to clearly highlight the message and grab the attention of the intended audience.
We admire the seamless blend of relatable humor and informative product showcasing in this SaaS platform video explainer for ZoomInfo Engage. The juggling metaphor cleverly captures the frustrations of multitasking, while the 2D animation maintains a light and engaging tone. The clean UI mockups showcase the software's functionalities in a clear and concise manner, driving home the message of increased efficiency and streamlined workflows. With its engaging narrative and memorable visuals, this video stands as a shining example of effective SaaS marketing. We love the way it connects with sales teams, directly addressing their daily challenges and demonstrating the value of ZoomInfo Engage in solving them, paving the way for closing deals faster and smarter.
What We Can Learn
Clearly show how your software solves a specific problem, boosting viewer confidence.
In this SaaS platform explainer video, we appreciate the way Cotiviti succinctly captures the frustrating realities of healthcare complexities for members like Eric, Lisa, and Maria. The animation effectively uses relatable scenarios like missed appointment reminders and confusing medical bills, immediately drawing the viewer in. Cotiviti positions themselves as the much-needed expert, resolving communication breakdowns and payment issues.
Cotiviti's focus on a positive message for the entire healthcare system is striking. We love the visual metaphor of the gift box opening to represent improved outcomes for members, providers, and payers. This optimistic tone coupled with clear visuals and a call to action make this a powerful example of how to effectively communicate complex solutions.
What We Can Learn
Tell a story with your visuals; people remember stories better than features. This improves memorability.
In this compelling SaaS platform explainer video, we see how Avast Business tackles the pervasive fear of ransomware attacks. Its a story that resonates with businesses of all sizes, particularly those struggling to keep pace with ever-evolving cyber threats. The video's strength lies in its ability to translate complex technicalities into visually engaging narratives.
We all appreciate how the video seamlessly blends isometric visuals with 2D UI mockups, effortlessly showcasing the functionality of Avast Business Cloud Backup. The video inspires confidence, demonstrating a solution that is not just robust but also user-friendly, promising peace of mind in a digitally driven world.
What We Can Learn
Combine isometric and 2D UI mockups for a clear, engaging product demo that builds trust.
This is a SaaS Explainer Video for Lead Generation that showcases how smart waste management solutions can optimize waste collection routes and reduce unnecessary pickups. The video is designed to appeal to both waste management professionals and the general public interested in environmental sustainability.
Video Design - The video uses vibrant graphics and a simple design style, featuring a green color scheme that represents the eco-friendly aspect of the solution. Animated garbage trucks and trash bins clearly highlight the waste management focus. The cartoonish style and simple animation illustrate the problem and solution in an engaging way.
The video communicates the objective clearly, showcasing how the solution can create a cleaner and more efficient waste management system. The cheerful and light tone conveys the positive benefits of the product. The animation and visual design make the video easily understandable, appealing to both waste management professionals and the general public.
We adore this succinct yet impactful SaaS platform explainer video showcasing State Street Alpha. The animation brilliantly visualizes the everyday struggles of portfolio managers, from fragmented data to manual workarounds, immediately resonating with the target audience. The clever use of metaphors, like the iceberg representing hidden risk, adds depth and memorable imagery.
The video's modern aesthetic, upbeat music, and punchy sound effects perfectly capture the platform's innovative nature. The transition from chaotic data visualization to a streamlined, collaborative workspace powered by Alpha is seamless and effective. We see how State Street Alpha becomes the much-needed solution, offering real-time insights and automated workflows.
Every accommodation owner knows the struggle juggling bookings, managing finances, and keeping up with software updates. This explainer video for a SaaS platform resonates with this reality, offering a solution that promises to simplify the entire process. The video's brilliance lies in its elegant use of visuals and metaphors, making complex concepts like Xero integration relatable and appealing.
From the initial image of a woman drowning in paperwork to the final call to action, the video's narrative unfolds with a graceful rhythm. The visuals are meticulously crafted, reflecting a modern and user-centric design philosophy. This attention to detail, combined with the platform's promise of efficiency and accuracy, leaves viewers longing for a solution that can empower them to take back control of their accommodation operations.
What We Can Learn
Modern design builds trust; viewers believe in your product's capabilities.
In this SaaS Platform Explainer Video, we admire Comarch's clever use of an AI robot character to guide us through the complexities of their network optimization systems. The dynamic 2D and 3D animations brilliantly showcase the software's capabilities, from predictive maintenance to resource allocation.
The deep blue backdrop, accented by pops of vibrant colors, sets a futuristic tone that resonates with the innovative nature of Comarchs offerings. We love how the video seamlessly blends technical information with visually captivating sequences, making complex concepts easily digestible and compelling for the target audience.
What We Can Learn
Seamlessly blend tech details with captivating visuals for better understanding.
We admire the way this Cisco SaaS explainer video for brand awareness beautifully weaves together a narrative of connection and progress in healthcare. The minimalist 2D animation style, combined with a vibrant color palette, creates a visually engaging experience. The video effectively uses metaphors, like the connecting lines and the bridge tagline, to represent Cisco's role in enabling a healthier future.
The focus on people, from patients to healthcare professionals, creates an emotional connection. We love how the simple, yet impactful visuals effortlessly convey complex concepts of collaboration, security, and sustainability. Cisco presents a hopeful vision of the future without explicitly showcasing products, demonstrating the power of brand storytelling.
What We Can Learn
Focus on the people your SaaS helps, creating an emotional connection that resonates deeply.
This SaaS Explainer Video for Customer Onboarding is designed to show how this technology can help solve the issue of decreased productivity that many professionals in healthcare, legal, public safety and insurance industries face. The video effectively communicates the benefits of the solution by highlighting the challenges faced by professionals in these industries, specifically the decreased productivity due to data entry, typing, and clicking in software, which negatively impacts patient interaction.
Video Design - The video uses simple yet effective animation to showcase the benefits of the solution. The animated characters and graphics are clear and easy to understand, making the video engaging and informative. The use of a blue background provides a calm and professional tone, further enhancing the video's quality. The video's narrative and visual style work together to create a compelling message, successfully demonstrating how this technology can lead to increased productivity and improved patient care.
The overall tone of the video is positive and encouraging, highlighting the potential for positive change through the use of this technology. The video proposes a better way to capture and access patient history using the solution.
In today's dynamic world of remote collaboration, this SurveyMonkey SaaS platform explainer video shines. We all appreciate the clever use of 2D animations, which not only enhances visual appeal but also seamlessly illustrates complex functionalities. The video gracefully balances simplicity and sophistication, making it a truly inspiring example.
The relatable opening scene captures the essence of modern work life, instantly connecting with the target audience. This, coupled with the video's clear and concise messaging, makes it remarkably effective in showcasing the value proposition of SurveyMonkey. This video proves that less is more when it comes to impactful SaaS product demos.
What We Can Learn
Balance simplicity and sophistication for a professional yet approachable feel.
The way EagleView Connect Explorer visually depicts the complexities of geospatial data is impressive. The vibrant map of the United States comes to life, instantly capturing the audience's attention. The video flawlessly balances detailed information with compelling visuals, demonstrating how EagleView Connect Explorer empowers professionals to make informed decisions.
It's a masterclass in showcasing platform functionality without overwhelming the viewer. EagleView Connect Explorer doesn't simply show off features, it demonstrates the real-world impact, highlighting the time-saving and cost-reducing benefits. This SaaS platform explainer video is not just informative, it's aspirational, encouraging viewers to embrace a future where data-driven insights are easily accessible.
What We Can Learn
Blend 2D and 3D elements to showcase your platform's capabilities and grab viewer attention.
We all recognize the struggle of managing endpoints in a hybrid workplace. ManageEngines Endpoint Central SaaS explainer video brilliantly captures this pain point, showcasing an overwhelmed sysadmin bombarded with IT alerts. The vibrant 2D animation highlights common security risks like unpatched systems and malicious browser add-ons, making complex concepts easily digestible. By focusing on relatable scenarios and clear solutions, the video effortlessly demonstrates the value of a unified platform like Endpoint Central.
And the video isn't just informative€”it's fun to watch! We love the smooth transitions, clever visual metaphors, and upbeat music that keep the energy high. The intuitive UI mockup showcased during the demo seamlessly integrates into the narrative, showcasing its practicality. This SaaS explainer video for product launch is a fantastic example of how to engage viewers while conveying the value proposition of a technical product.
What We Can Learn
Showcase a smooth user interface; viewers envision ease of use, increasing desire.
ProSolution's SaaS Platform Explainer Video captivates us with its smart visuals and compelling narrative. The way it showcases complex features through simple iconography is inspiring. We love the minimal design and smooth transitions that make the video easy to follow, especially the five-star rating highlighting the product's excellence.
It effortlessly conveys the key benefits of ProSolution, from learner information management to powerful custom reporting. The dynamic 2D animations keep viewers engaged, leaving a lasting impression of a user-friendly and efficient platform. This video demonstrates how impactful a simple, well-designed explainer can be.
What We Can Learn
Highlight key benefits with simple 2D animation to make your message clear and encourage viewers to learn more.
We admire how this SaaS platform explainer video efficiently showcases the power of Hotjar filters. By visually depicting the overwhelm of managing extensive data, it instantly resonates with the challenges faced by analysts. We love how the video elegantly transitions to showcasing the filter feature, demonstrating how Hotjar simplifies complex data analysis with ease.
With clear close-ups and intuitive animations, the video guides viewers through various filtering options, emphasizing the streamlined workflow. The soft pastel palette and playful cursor movements create a captivating visual experience, perfectly complementing the upbeat electronic music. This video exemplifies how to convey a software's value proposition with engaging aesthetics and efficient information delivery.
What We Can Learn
Visually depict the "before & after," showcasing the problem and your solution.
Arctic Wolf is a company that provides security operations services to companies. This video is designed to demonstrate the capabilities of the Arctic Wolf Incident Response product.
Video Design - The video is a SaaS Platform Explainer Video and relies on a minimalist visual style. The video features several graphic elements such as futuristic geometric shapes, and abstract lines. The visuals are sleek and high-quality. The video uses dark blue and black as the main color scheme, this gives a sense of sophistication and seriousness, a common design style used in SaaS Platform Explainer Videos.
The use of graphics and the visual style of the video communicate the core value proposition of the product: a fast, effective, and reliable incident response team. The video's overall tone is professional, reassuring, and confident. This tone is conveyed through the voiceover and the graphic elements. The video helps highlight the criticality of the product, the potential threat the product is addressing, and the speed and efficiency of the service.
OpenTextâ„¢ is a company that provides solutions for businesses to efficiently manage and analyze contracts. This video is designed to showcase how OpenText's contract analysis software can help businesses by providing actionable insights using AI.
Video Design - The video features a simplified, minimalist design style. It uses line art and flat colors, creating a clean and easy-to-understand visual experience. This makes it a good SaaS Platform Explainer Video, as the focus is on demonstrating a software's capabilities in a clear and concise way. Animated icons and arrows visually illustrate the process of contract analysis, and the blue background color reinforces the brand's corporate color scheme.
The video visual style effectively communicates the objective of the video, which is to introduce OpenText's contract analysis software. The use of simple, clean graphics makes the software's capabilities understandable for a broad audience, as it avoids complex technical jargon. The tone of the video is professional and confident, emphasizing the effectiveness of the solution for businesses facing challenges in contract management.
FAQ
How can an explainer video help me showcase my SaaS platform's key features and benefits?
Explainer videos effectively showcase SaaS platforms by visually demonstrating functionality and value, simplifying complex concepts for target audiences.
What are the different styles of explainer videos commonly used for SaaS platforms, and which one is right for my product?
Common SaaS explainer video styles include:
* Animated: Engaging visuals and storytelling.
* Live-action: Human touch, relatable scenarios.
* Screencast: Step-by-step software demonstrations.
* Whiteboard: Simplifying complex ideas.
Choosing the right style depends on product, brand, and target audience.
What is the average cost and typical timeline for producing a high-quality SaaS explainer video?
High-quality SaaS explainer videos typically cost $1,000-$6,000, with a 3-8 week production timeline.
How can I adapt a SaaS explainer video example to fit my specific brand, messaging, and target audience?
Adapt example videos by incorporating your branding, messaging, and tailoring the narrative to your target audience.
What pre-production steps are crucial for a successful SaaS explainer video, and how can I prepare effectively?
Crucial pre-production steps:
* Define target audience and objectives.
* Develop a clear script and storyboard.
* Gather assets (logos, branding guidelines).
What are the essential elements of a successful SaaS explainer video script, and how can I write a compelling one?
Essential script elements:
* Identify the problem your SaaS solves.
* Showcase key features and benefits.
* Include a compelling call to action.
What kind of visuals, animation styles, and music are most effective for SaaS explainer videos, and how can I choose the right ones?
Effective visuals, animation, and music depend on your brand and audience. Consider 2D/3D animation, motion graphics, and suitable music.
How can I incorporate my existing brand assets and ensure my explainer video aligns with my overall marketing strategy?
Integrate existing brand assets (logos, colors) and ensure the video aligns with your overall marketing strategy for a consistent message.
How can I find a reputable video production company with experience in creating SaaS explainer videos?
Find reputable video production companies by reviewing portfolios, testimonials, and industry experience.
What are some common mistakes to avoid when creating a SaaS explainer video, and how can I ensure mine is effective?
Avoid these mistakes:
* Excessively long videos.
* Using jargon.
* Omitting a clear call to action.
How can I use storytelling and address customer pain points to make my SaaS explainer video more engaging?
Storytelling and addressing customer pain points create engaging, relatable videos.
What are some effective call-to-actions to include in my SaaS explainer video to drive conversions?
How can I repurpose my SaaS explainer video content across different marketing channels to maximize its impact?
Repurpose video content across marketing channels (social media, website, email) for maximum impact.
How to plan and optimize SaaS Platform Explainer Videos?
Emotional Resonance: "Poetry is the music of language." - Billy Collins. Advids believes in the power of evocative language. For a productivity software client, we incorporated poetic narration into their explainer video, fostering a deeper connection with the audience and boosting brand recall by 15%.
Actionable: Evoke emotion through carefully chosen words and tone.
Brand Authenticity: "Fail Safe is not an option." - Debbie Millman. Advids embraces bold choices. For a cybersecurity client, we created a visually striking, edgy explainer video that reflected their brand's disruptive nature, leading to a 10% increase in qualified leads.
Actionable: Reflect brand personality through distinct visual style and tone.
Audience Engagement: "You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for their attention." - Gary Vaynerchuk. Advids prioritizes audience value. For an e-commerce client, we created a series of short, engaging explainer videos addressing specific customer pain points, resulting in a 25% increase in sales conversions.
Actionable: Create content that directly addresses audience needs and interests.
Storytelling Simplicity: "The main thing I try to do is write as clearly as I can. I rewrite a great deal to make it clear." - Ed Catmull. Advids values clarity in storytelling. For a project management software client, we streamlined their complex features into a simple, easy-to-understand narrative, resulting in a 18% increase in demo requests.
Actionable: Simplify complex information into concise, compelling narratives.
Disruptive Innovation: "The innovator's dilemma is that the best customers don't want the innovation." - Clayton M. Christensen. Advids understands the need to educate audiences about innovative solutions. For a new AI-powered marketing platform client, we created an explainer video that clearly demonstrated the platform's unique value proposition, leading to a 30% increase in investor interest.
Actionable: Clearly communicate the value proposition of innovative solutions.
Why Advids for SaaS Platform Explainer Video?
At Advids, we specialize in crafting high-quality, original SaaS Platform Explainer Videos designed to deliver exceptional results and propel your business forward. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Unlocking the Power of SaaS Explainer Videos:
Customized SaaS Platform Explainer Video Solutions: From explainer videos and character animations to any other style you envision, we tailor each project to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Cutting-Edge SaaS Platform Explainer Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a SaaS Platform Explainer Video truly effective. We've delivered over 320 successful SaaS Platform Explainer Videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life – from startups to Fortune 500 companies. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation. Strategic Communication: Open and clear communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful SaaS Platform Explainer Videos.
Ready to unlock the potential of SaaS Platform Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
What is a SaaS Platform Explainer Video?
A SaaS Platform Explainer Video is a short, engaging video that explains the features, benefits, and value proposition of a Software as a Service (SaaS) platform. Typically ranging from 60 to 90 seconds, these videos are designed to educate potential customers and generate leads. They are often used on website landing pages, social media, and email marketing campaigns to engage viewers and communicate the value of the SaaS platform.
Explainer videos are a powerful marketing tool for the SaaS industry because they can simplify complex concepts, build trust with potential customers, and drive conversions. They are often used to introduce new products or features, demonstrate how the platform works, and address common customer questions.
What do top SaaS Platform Explainer Videos have in common?
A visually captivating way to explain complex concepts.
Screen recordings
A clear and concise way to demonstrate the platform's features.
Customer testimonials
A powerful way to build trust and credibility.
Data-driven insights
A compelling way to showcase the value proposition.
Engaging storytelling
A memorable way to connect with viewers on an emotional level.
Call to action
A clear and concise way to guide viewers towards the next step.
Mixed media
A dynamic way to combine different visual elements.
Motion graphics
A visually appealing way to bring your brand to life.
Whiteboard animation
A simple and effective way to explain complex concepts.
Live action footage
A relatable way to showcase real people using your product.
Brand consistency
A cohesive way to reinforce your brand identity.
Visual hierarchy
A strategic way to guide viewers' attention.
What makes SaaS Platform Explainer Videos effective?
A captivating SaaS Platform Explainer Video is a powerful tool for engaging viewers and driving conversions. It is designed to simplify complex concepts, build trust, and showcase the value proposition of your SaaS platform.
A well-structured SaaS Platform Explainer Video is driven by a clear understanding of your target audience and their needs. It uses storytelling techniques to create a compelling narrative that resonates with viewers and leaves a lasting impression.
Methods for creating effective SaaS Platform Explainer Videos include using high-quality visuals, incorporating customer testimonials, and highlighting the key benefits of your platform. These elements work together to create a compelling and persuasive experience that motivates viewers to take action.
How long should your SaaS Platform Explainer Video be?
A well-crafted SaaS Platform Explainer Video is a powerful tool for engaging viewers and driving conversions. It is designed to simplify complex concepts, build trust, and showcase the value proposition of your SaaS platform.
A well-structured SaaS Platform Explainer Video is driven by a clear understanding of your target audience and their needs. It uses storytelling techniques to create a compelling narrative that resonates with viewers and leaves a lasting impression.
Pre-production Considerations
What is the primary goal of your video?
What is the target audience for your video?
What are the key messages you want to convey?
What is the ideal length for your video?
What is the budget for your video?
What is the timeline for your video?
What are the distribution channels for your video?
How to create SaaS Platform Explainer Videos?
A well-crafted SaaS Platform Explainer Video is a powerful tool for engaging viewers and driving conversions. It is designed to simplify complex concepts, build trust, and showcase the value proposition of your SaaS platform.
A well-structured SaaS Platform Explainer Video is driven by a clear understanding of your target audience and their needs. It uses storytelling techniques to create a compelling narrative that resonates with viewers and leaves a lasting impression.
Pre-production
Define your target audience
Develop a clear message
Create a storyboard
Choose a video style
Select music and sound effects
Production
Script writing
Voiceover recording
Animation or live-action filming
Video editing
Final rendering
SaaS Platform Explainer Videos: A Customer Journey Guide
A well-crafted SaaS Platform Explainer Video acts as a visual roadmap, guiding potential customers through their interaction with your product. It effortlessly illustrates each stage of the customer journey, transforming initial curiosity into confident purchase decisions.
Awareness:
Spark interest by showcasing a relatable problem your target audience faces. Use eye-catching visuals and a concise introduction to grab their attention and establish your brand as a potential solution provider.
Consideration:
Once aware, potential customers need more information. Demonstrate your product's features and benefits through screen recordings, animations, or customer testimonials. Highlight how your platform addresses their specific needs and pain points.
Decision:
Help potential customers make informed choices. Address common concerns, provide social proof through customer success stories, and offer a clear call to action. Encourage them to explore further with a free trial or demo.
Action:
Guide viewers towards conversion. Make it easy for them to sign up, purchase, or take the next step in their journey. Provide clear instructions and a compelling reason to act now.
By strategically mirroring the customer journey in your video, you create a seamless and persuasive experience that resonates with viewers and motivates them to engage with your brand.
Crafting Captivating SaaS Explainer Videos
Crafting a captivating SaaS Platform Explainer Video requires a delicate balance of information and engagement. Think of it as crafting a story, not just presenting features.
Storytelling:
Begin with a relatable problem your target audience faces. Introduce your SaaS solution as the hero, showcasing its unique abilities to overcome the challenge. For example, a project management software video might start by showing the chaos of disorganized teams before introducing the platform as a solution for streamlined collaboration.
Visual Appeal:
Ditch the boring slideshows. Opt for vibrant animations, relatable live-action footage, or a captivating blend of both. Visuals should be high-quality and attention-grabbing.
Consider using a consistent color palette and brand elements to reinforce your brand identity.
Crystal-Clear Messaging:
Avoid technical jargon. Use concise language that everyone understands, focusing on the benefits, not just the features. For instance, instead of saying our platform has advanced analytics, say gain valuable insights into your customer behavior.
Compelling Call to Action:
Don't leave viewers hanging. Guide them towards the next step, whether it's signing up for a free trial, downloading a resource, or exploring your website. Use clear and concise language, such as Start your free trial today or Learn more on our website.
Remember, a compelling explainer video is concise, engaging, and leaves a lasting impression on the viewer.
Onboarding Success with Explainer Videos
Welcome to our platform! We know starting with a new tool can feel a bit overwhelming, so we've created this explainer video to guide you through the basics and help you feel confident in no time.
Product Walkthrough
Let's dive right in and explore the essential features. This video will show you how to navigate the platform with ease. For example, if you're using our CRM software, we'll demonstrate how to add new contacts, create deals, and track customer interactions.
Benefit Spotlight
But it's not just about the features; it's about how they benefit you. We'll showcase how each feature directly solves your problems and streamlines your workflow. For instance, if you're using our marketing automation platform, we'll show you how it saves you time by automating email campaigns.
Proactive Q&A
We've also anticipated some common questions you might have and addressed them directly in this video. This way, you can find answers independently and reduce the need for support tickets. For example, if you're using our file-sharing platform, we'll address questions about storage limits and security features.
Engagement Booster
Now that you've gotten a taste of what our platform can do, we encourage you to dive deeper! Check out our help center for more detailed information, explore advanced features, or join our community forum to connect with other users.
We're excited to have you on board and can't wait to see what you achieve with our platform!
Explainer Video Styles for Your Launch
Perfect for simplifying complex concepts, these videos use Engaging Visuals and storytelling to bring abstract ideas to life. For example, a cybersecurity software company could use animation to explain how their platform protects against data breaches.
Live-Action Explainer Videos:
When authenticity is key, live-action shines. Showcase real people using your product, creating a relatable and trustworthy connection with viewers. A project management tool could feature a team using the platform to collaborate on a project, highlighting its Ease of Use and effectiveness.
Motion Graphics Explainer Videos:
Combine the best of both worlds with dynamic motion graphics. Blend live-action footage with animated elements for a visually captivating experience. A data analytics platform could use motion graphics to visualize data trends and insights, making them more engaging and understandable.
Whiteboard Explainer Videos:
Sometimes, simplicity is key. Whiteboard Videos use hand-drawn visuals and clear narration to explain concepts in an easily digestible way. A cloud storage provider could use a whiteboard video to explain the benefits of cloud storage over traditional methods.
Screencast Explainer Videos:
Ideal for product demos, screencasts capture your software in action. Provide step-by-step guidance, walking viewers through specific tasks or workflows. An e-commerce platform could use a screencast video to show users how to set up their online store and manage orders.
Choosing the right type of Explainer Video depends on your brand, target audience, and the complexity of the message you want to convey.
Crafting Compelling SaaS Explainer Videos
Creating a High-Quality SaaS Platform Explainer Video
Creating a high-quality SaaS Platform Explainer Video involves a strategic blend of creativity and technical expertise.
Define Your Audience:
Before you start scripting or storyboarding, pinpoint your ideal customer.
Understand their pain points, motivations, and the language they use.
Create Buyer Personas to represent your target audience and tailor your video content accordingly.
Craft a Compelling Narrative:
Don't just list features; tell a story.
Engage viewers emotionally by showcasing how your product solves a relatable problem.
Use storytelling techniques like the hero's journey or problem-solution to create a more engaging and memorable video.
Invest in High-Quality Visuals:
First impressions matter.
Whether you choose animation, live-action, or a hybrid approach, ensure your visuals are polished, professional, and visually appealing.
Use high-resolution images and videos, and consider working with a professional animator or videographer.
Include a Clear Call to Action:
Don't leave viewers wondering what to do next.
Guide them with a specific and compelling call to action, such as visiting your website, signing up for a trial, or contacting your sales team.
Make your CTA visually prominent and easy to understand.
Optimize for Different Platforms:
Ensure your video is easily shareable and viewable across various platforms, including your website, social media channels, and email marketing campaigns.
Optimize your video for different screen sizes and devices.
By following these best practices, you can create a high-quality Explainer Video that effectively communicates your message, engages your target audience, and drives conversions.
Turn Viewers into Customers with Explainer Videos
A well-crafted SaaS Platform Explainer Video isn't just informative; it's a powerful conversion tool. It's your secret weapon for turning curious viewers into paying customers.
Highlight Key Benefits:
Clearly articulate how your SaaS solution solves specific pain points.
Focus on the tangible benefits, such as increased efficiency, cost savings, or improved customer satisfaction.
For example, a video for a marketing automation platform could highlight how it saves marketers time and increases lead generation.
Compelling Call to Action:
Don't be shy about guiding viewers towards conversion.
Encourage them to sign up for a free trial, request a demo, or make a purchase.
Use clear and concise language, such as Start your free trial today or Get a personalized demo.
Social Proof Power:
Integrate customer Testimonials or case studies to build trust and credibility.
Let satisfied users share their positive experiences, showcasing the real-world impact of your product.
For instance, a video for a CRM platform could feature a customer testimonial about how it helped them improve Customer Relationships and increase sales.
Search Engine Optimization:
Make your video easily discoverable.
Optimize the title, description, and tags with relevant keywords to improve search engine rankings and attract organic traffic.
For example, a video for a project management tool could be optimized for keywords like project management software, team collaboration, and task management.
By strategically incorporating these elements, your Explainer Video becomes a conversion-driving machine, effectively moving viewers through the sales funnel.
Turn Your Explainer Video into a Support Hero
Your explainer video can be more than just a marketing tool. It can be a valuable resource for your users, acting as a 24/7 support agent, readily available to answer common questions and guide them through challenges.
Streamlined Onboarding
Integrate your video into the Onboarding process to provide new users with a comprehensive overview of your platform's features and functionalities.
Create a series of short videos covering different aspects of the platform, such as account setup, navigation, and key features.
Proactive Troubleshooting
Address common user issues and questions directly in the video, offering step-by-step solutions and reducing the need for direct support interactions.
For instance, create a video demonstrating how to troubleshoot common login issues or how to reset a password.
Complex Feature Demystification
Break down complex features into easily digestible segments, using clear visuals and concise explanations to improve user understanding and adoption.
For example, create a video explaining how to use advanced reporting features or how to integrate your platform with other tools.
Product Update Communication
Keep users informed about new features, updates, and improvements by incorporating these announcements into your Explainer Video or creating dedicated update videos.
This helps users stay engaged with your platform and take advantage of the latest features.
By leveraging your Explainer Video as a customer support tool, you empower users to find answers independently, reduce support tickets, and improve overall customer satisfaction.
Turn Your Explainer Video into a Lead Magnet
Guide viewers towards the next step by encouraging them to sign up for a free trial, download a resource, or provide their contact information in exchange for valuable content.
Offer a lead magnet, such as an e-book, white paper, or webinar recording, to incentivize viewers to provide their contact information.
Social Proof Integration:
Build trust and credibility by incorporating customer testimonials or case studies.
Let satisfied users share their positive experiences, showcasing the real-world impact of your product.
Feature customer logos and success stories to demonstrate the value of your platform.
Search Engine Optimization:
Make your video easily discoverable by optimizing the title, description, and tags with relevant keywords to improve search engine rankings and attract organic traffic.
Research relevant keywords related to your product and target audience and incorporate them into your video metadata.
Strategic Promotion:
Don't just upload your video and hope for the best. Promote it actively on social media platforms, embed it on your website, and include it in your email marketing campaigns to reach a wider audience.
Share your video on relevant social media groups and forums, and consider running paid advertising campaigns to promote it to a targeted audience.
By strategically incorporating these Lead Generation tactics, your Explainer Video becomes a magnet for potential customers, effectively capturing their interest and guiding them through the sales funnel.
A well-crafted SaaS Platform Explainer Video can be a versatile tool, effectively addressing various stages of the customer journey, from initial awareness to long-term retention.
Awareness:
Capture the attention of potential customers who are just becoming aware of their problem or your solution. Introduce your brand and product in a memorable and engaging way. Use short, Attention-Grabbing Videos that highlight the problem and your brand as a potential solution.
Consideration:
Once potential customers are aware of your product, provide them with more in-depth information to nurture their interest. Showcase the benefits, features, and value proposition of your SaaS platform. Create longer videos that demonstrate the features and benefits of your product and how it can solve their specific needs.
Decision:
Help potential customers make an informed decision by addressing their concerns, providing social proof, and offering a clear call to action. Encourage them to sign up for a free trial, request a demo, or make a purchase. Feature Customer Testimonials and Case Studies to build trust and credibility.
Retention:
Keep existing customers engaged and satisfied by providing them with ongoing support, education, and updates about your product. Use Explainer Videos to announce new features, demonstrate best practices, and address common questions. Create videos that showcase new features, provide tips and tricks, and answer frequently asked questions.
By strategically tailoring your Explainer Video Content to different stages of the customer journey, you can create a more effective and impactful marketing tool that resonates with viewers at every touchpoint.
Building Brand Awareness Through Video
Use captivating visuals, animation, and storytelling to create an Emotional Connection with viewers and leave a lasting impression of your brand.
For example, use a consistent color palette, brand fonts, and imagery throughout your video to reinforce your brand identity.
Unique Selling Proposition:
Clearly articulate what makes your SaaS platform different from the competition.
Highlight your unique features, benefits, and value proposition in a concise and memorable way.
For instance, if your platform offers a unique integration or a specific feature that no one else has, highlight that in your video.
Consistent Brand Identity:
Ensure your Explainer Video aligns with your overall brand identity, using consistent visuals, messaging, and tone of voice across all your marketing materials.
This helps create a cohesive brand experience for your audience.
Strategic Distribution:
Promote your video on social media platforms, embed it on your website, and share it with industry influencers to reach a wider audience and increase brand visibility.
Consider running paid advertising campaigns to promote your video to a targeted audience.
By leveraging the power of video marketing and incorporating these brand-building strategies, you can effectively increase brand awareness, establish a strong brand identity, and differentiate yourself from the competition.
How SaaS platform explainer video examples are curated?
We dove deep into SaaS platform explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS platform explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with SaaS sales funnels. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS platform explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
