Have you ever wished for a magic wand to instantly connect with your users? I am sharing today, in this article, our findings on how to dramatically improve user engagement. What we discovered is the transformative power of onboarding videos - a simple yet incredibly effective way to showcase your product's value. We'll explore the compelling statistics that highlight their impact, and you'll see how they can transform your user experience. Let's explore 30 impactful examples that prove this point.
90% of all internet traffic is projected to be made by short-form video in 2024.
YouTube's ad revenue crossed $30 billion in 2023, up from the previous year's $29.2 billion.
Videos with minimal copy versus longer copy have a 13% higher recall and overall view time.
These stats highlight the undeniable power of video, especially short, engaging content that resonates with viewers. SaaS onboarding videos can transform the user experience, driving adoption and minimizing churn. We've handpicked 30 Impactful SaaS Product Onboarding Video examples that instantly resonated with us and inspired interest.
We admire this SaaS product onboarding video for Kadence, a company transforming hybrid work experiences. It masterfully visualizes the difficulties of balancing remote and in-person work, highlighting the need for efficient scheduling and coordination. The video captures viewers attention with a realistic opening scene of remote work, followed by quick, seamless transitions into office environments. We love how the characters effortlessly navigate between home and office using the intuitive Kadence interface.
The animations color palette, featuring vibrant purples, greens, and yellows, adds a touch of playfulness to the videos overall modern aesthetic. The video effectively demonstrates Kadences ability to manage ever-changing hybrid schedules and promote cross-functional collaboration, ultimately enabling deeper connections between team members.
What We Can Learn
Create a realistic opening scene to instantly connect with your audience.
Saas onboarding video masterclass: Isometric design creates stunning visuals, effortlessly guiding users through complex network security. Unique character interactions for each automation level clarify FireMon's solution, making it incredibly accessible.
Clever use of imagery, like lock key metaphors, reinforces core concepts. Branding is flawlessly integrated, leaving viewers with strong positive associations.
This exceptional video production is a perfect example of form following function, resulting in a memorable onboarding experience. It's simply brilliant.
What We Can Learn
Craft a clear visual narrative. viewers will understand your product's value instantly.
Health-RI is a company that provides a secure platform to access and share sensitive health data. The video introduces the concept of the Personal Health Train, which allows researchers to access data without sharing it in a central database.
Video Design - Simple graphics, bright colors, and a clear visual style make the complex idea of data sharing and privacy easy to understand. The train metaphor for data flow is a brilliant way to connect with viewers and communicate the company's mission.
This video is a great example of a Feature Video for SaaS. The clear and concise visuals effectively drive the video's goal of promoting the company's solution. The overall tone is both informative and inspiring, making it an excellent introduction to the company and its innovative solution.
We love the sleek, modern aesthetic of this SaaS product video for OpenText. The clear and concise messaging about ransomware threats instantly grabs attention, while the dynamic visuals and animations make complex security concepts easily digestible. The radar graphic visualizing threat detection is especially effective.
The clever use of color and seamless transitions enhance the overall visual appeal, ensuring viewers remain engaged. OpenText's branding is woven expertly throughout, solidifying their authority in the cybersecurity space. The five-step incident response cycle provides a clear framework for understanding the product's value.
What We Can Learn
Choose a color palette that's both visually appealing and on-brand; this improves recall.
This Microsoft video is designed to introduce partners to Marketplace Rewards, a program that can help them successfully seal more deals and expedite business growth.
Video Design - The video employs a clean and modern design style, utilizing a minimalist color palette with vibrant pops of green and blue. It features an animated graph that illustrates the growth potential of the marketplace, with each point highlighted by a relevant icon. The video features a graphic style with bold text, simple icons, and a minimalist background. The visual style of the video uses an attractive minimalist design which is typical of a SaaS Explainer Video.
The video successfully communicates its objective through a well-crafted narrative, engaging graphics, and a clear tone. The combination of the growth graph, simple icons, and straightforward language emphasizes the opportunities that Microsoft Marketplace Rewards presents to partners, ultimately driving them towards learning more about the program.
BetterCloud helps companies manage their Software as a Service (SaaS) applications. This video is designed to introduce their product and highlight the solution's benefits.
Video Design - This video is a good SaaS Innovation Video. It uses clear, concise graphics and animations to visually represent the challenges and solutions related to SaaS management. The video uses an abstract visual style, featuring bright, primary colors and bold typography. This creates a modern and engaging look, typical of a SaaS-focused video.
The visual design of the video effectively communicates the objective of the video. By utilizing a graphic representation of a SaaS application landscape, it conveys the complexity of managing various SaaS applications. The blue arrow, a key element in the video, acts as a visual anchor for the narrative. It transitions the viewer from the chaos of unmanaged SaaS applications to a simplified, streamlined experience with BetterCloud. The overall tone of the video is informative and confident, encouraging viewers to learn more.
If you're a healthcare financial leader navigating the turbulent waters of disparate data, look no further than this SaaS Product Onboarding Video from Strata. The video uses simple yet powerful animations to illustrate the pain point of fragmented information, showing a businesswoman struggling to steer a boat through a stormy sea of separate hospital buildings.
What's captivating is how the animation transitions to a unified hospital system, symbolizing the seamless integration offered by Strata. With a calming voiceover and relatable visuals, Strata's video effectively conveys the value proposition of bringing order to chaos, offering financial leaders the tools they need to chart a successful course.
What We Can Learn
Visualize your product's value by showing the before-and-after transformation it offers, driving desire.
Imagine walking into a busy office with multiple collaboration tools in play each with its own interface, its own login, its own learning curve. The reality is, managing all these tools can be a headache for any IT professional. But what if there was a single solution, a unified platform, that could seamlessly connect everyone and simplify the process?
This video beautifully captures this frustration, highlighting the complexity and inefficiency of using multiple collaboration tools. The playful visuals of interconnected machines juggling multiple balls are not only engaging but also serve as a perfect metaphor for the real-world challenges faced by IT professionals. This SaaS Product Onboarding Video serves as a powerful reminder that a streamlined approach is crucial for effective collaboration, and Lifesize offers a solution that's as refreshing as a well-made cup of coffee on a busy morning.
What We Can Learn
Visually connect your product's value to solving a tangible problem, sparking viewer interest.
OccuTrack is a medical startup that develops innovative mobile technology for managing central vision deterioration. The video is designed to introduce their product, the Automatic Visual Impairment Detection System (AVIGA), and educate viewers about the issue of age-related macular degeneration.
Video Design - The video uses a SaaS Product Onboarding Video style, with an animated visual style that incorporates flat design and minimalist graphics. The video has a clean, light color palette that is easy to look at, with a focus on clear, readable text that provides information to the viewers about central vision deterioration. The simplicity of the video design makes it visually engaging while conveying a lot of information concisely, which is important for a SaaS Product Onboarding Video that needs to cover a lot of information in a short amount of time.
The visual style of the video helps to communicate the objective of the video by using engaging animated graphics to illustrate the issue of central vision deterioration, which is the topic of the video. It shows how the AVIGA system can help people at risk of vision deterioration. This visual style has a modern and approachable tone, which makes it easy for viewers to understand the video subject matter and message, making the video a good resource for those interested in learning more about central vision deterioration and the AVIGA system.
The visual storytelling in this SaaS product onboarding video example is truly exceptional. We appreciate the way it balances information and engagement, seamlessly guiding viewers through the core benefits of Thales's security solutions for Google Workspace. The focus on client-side encryption and the use of keys as a visual metaphor underscore the message of control and security.
Thales's branding is elegantly integrated, subtly establishing its authority in the cybersecurity space. The final scene, with the individual confidently working, leaves viewers with a sense of assurance and trust in Thales's ability to protect their sensitive data.
What We Can Learn
Visually demonstrate problem-solving, inspiring user adoption.
In a world teeming with digital distractions, Rx EDGE introduces a refreshing approach to patient outreach through its SaaS product onboarding video. We all appreciate the ingenuity of placing informational dispensers right inside pharmacies, strategically capturing attention at the moment of decision-making. The 2D animation style infuses a playful energy into the narrative, making the complex world of pharmaceuticals feel approachable and engaging. The clear message, coupled with relatable scenarios like Dave's stomach ailment, resonates deeply with viewers.
Moreover, the video effectively communicates the impact of Rx EDGE through impactful statistics, showcasing a significant script lift and return on investment. The vibrant colors, clean design, and upbeat music further enhance the overall positive message. This video sets a new standard for pharmaceutical marketing.
What We Can Learn
Incorporate a playful style to make complex information easily digestible.
12. Function Point Best SaaS Onboarding - Drive demos implicitly
Function Point's centralized approach, shown via powerful dashboard visuals, instantly communicates efficiency. Its intuitive design makes agency workflow simplification a reality, promising significant growth.
This SaaS onboarding video showcases Function Point as more than task management; it's agency performance optimization. Imagine a crystal ball revealing your agency's potential, unlocking deep insights previously hidden.
Forget juggling multiple apps. One platform streamlines everything, accelerating your agency's trajectory. It's a must-see for anyone seeking streamlined operations.
What We Can Learn
Clearly showcase your product's key features and their benefits to spark viewer interest.
Ateme provides a broadcasting solution that helps companies stay ahead of the curve, keep viewers engaged, improve service quality, and create new revenue streams. The video is designed to highlight the benefits of using Ateme's ATSC 3.0 solution.
Video Design - The video features a simple and clean visual style that uses bright, flat colors and minimal linework. It's a SaaS Product Onboarding Video that emphasizes the benefits of the product, not the company. The graphic design is animated, with minimal movement, to maintain the focus on the information being shared.
The video's visual style reinforces the message by using a clear and concise approach that focuses on conveying information clearly and efficiently. The use of animation helps to make the video more engaging while keeping the overall tone professional. The video narrative, combined with the clean visual design and animation, makes the information clear and easy to understand, which highlights the benefits of using Ateme's ATSC 3.0 solution.
Speakfully provides a safe and transparent workplace. The video is designed to show how Speakfully can help employees voice their concerns anonymously.
Video Design - Speakfully's video uses simple line illustrations and a clean, minimalist design. The use of pastel colors, green and blue, gives it a modern and approachable look. These characteristics make the video a good SaaS Features Video, conveying the ease of use and accessibility of the platform.
The video style effectively communicates the importance of employee feedback. The use of subtle animations and clear, concise messaging emphasizes the need for creating a more open and communicative work environment. The overall tone is friendly and reassuring, highlighting that Speakfully empowers employees to speak up.
ManageEngine is a software company that offers a unified endpoint management and security solution. This video is designed to introduce their product, Endpoint Central, and demonstrate its key features.
Video Design - The video uses a simple and clean design style that is typical of SaaS Product Onboarding Videos. Animated characters illustrate the challenges of managing a remote workforce, like ensuring the security of data and devices. The visual elements, like the yellow bell notifications and the clean interface, help to highlight the product's key features.
The visual style of the video is effective in communicating the objective of the video, which is to introduce the benefits of using ManageEngine Endpoint Central. The narrative focuses on the issues of managing a modern, mobile workforce and emphasizes the solutions that Endpoint Central offers to address these issues. This approach creates a reassuring and trustworthy tone, highlighting the product's value and its ability to make complex IT tasks easier.
ChannelAdvisor Commerce Network is an interactive portal connecting sellers and marketplaces. This video is designed to show how the product can be beneficial for both parties.
Video Design - The video is very well designed, and presents a clear and concise story for the product. The visual elements are simple, clean, and appealing. The minimalist approach using bright colors, icons, and white space gives it a SaaS How To Video style, showcasing how the product can improve workflows.
The use of simple animations highlights the key benefits of ChannelAdvisor Commerce Network. The video presents the solution in an engaging manner. The visuals are crisp and modern, communicating the ease of use and connection the solution provides, showing how marketplaces and sellers can easily find and connect with each other. The overall tone is confident, professional, and inviting, making it a great introduction to the product for a large audience.
In this SaaS Product Onboarding Video, we love how Moogsoft portrays the daily frustrations of IT professionals dealing with overwhelming alerts. The animated depiction of a chaotic office, filled with error messages and stressed-out employees, resonates deeply with the target audience. The robotic cow, Moogsoft's quirky brand mascot, provides a memorable visual element.
Moogsofts AI Ops solution isnt just explained; its visualized. The animation effectively shows how the tool reduces the alert chaos by 90%, bringing calm and efficiency to the workplace. We see employees relaxing with their robotic cow companions, highlighting the positive impact of this tool. The overall style, a blend of relatable humor and clear communication, makes this a great example of an effective SaaS onboarding video.
What We Can Learn
Illustrate the "before & after," showcasing a positive transformation that inspires trust.
18. State Street Animated SaaS Onboarding Guide - Drive user engagement implicitly
The sleek design of this video instantly captivates us with its dynamic visuals and compelling narrative about the rapid growth of ESG in finance. We love the clear, concise messaging coupled with engaging 2D motion graphics, creating a powerful explainer video. State Street's branding is seamlessly integrated through a consistent color palette and impactful iconography. The transition from a stylized cityscape to an animated brochure skillfully highlights the research focus.
This video successfully positions State Street as a leader in ESG, prompting viewers to consider their own preparedness for the future of sustainable finance. The call to action, along with the website address, effectively guides viewers towards more information. This example truly embodies how a SaaS product onboarding video can be both informative and visually stunning.
What We Can Learn
Match your visuals to your message. create a cohesive experience.
We appreciate the precision and craftsmanship evident in this SaaS product onboarding video for Earth Token. It brilliantly uses visual metaphors, like the flowing lines that transform into the Earth Token logo, to immediately captivate the viewer. The video showcases the product's core functionality with clarity, demonstrating the platform's power through dynamic 3D animation and thoughtful scene composition.
The seamless transitions and intuitive information delivery mirror the user experience we all strive for in our SaaS products. We love how this video effectively conveys the essence of Earth Token's mission without relying on a voiceover, letting the visuals tell the story. The compelling blend of motion graphics, 3D elements, and dynamic camera angles makes this a prime example of how to elevate a SaaS onboarding experience.
What We Can Learn
Master scene composition to deliver information clearly and efficiently, boosting engagement.
OneAtlas is a platform that provides satellite imagery, data, and analytics for businesses. This video is designed to explain how OneAtlas API works and the benefits of using it.
Video Design - The video focuses on showing the ease of use of OneAtlas API through a SaaS Platform Video. It uses simple, clean animation and graphics to illustrate the process of using the API. The video is focused on showing the benefits of the platform and is not about selling features, rather it illustrates the user experience of the platform. A minimalist aesthetic design is applied through the consistent use of white and blue color palette that is applied to all visual elements of the video. The video uses simple and straightforward visuals to highlight the API process.
The visual style of the video effectively communicates the objective of the video. The clean and straightforward animation highlights the ease of use of OneAtlas API, and the focus on integration with GIS tools makes the target audience understand the application of OneAtlas API. The tone of the video is informative and reassuring, highlighting the value of the platform for businesses.
Siemens Teamcenter Quality is a cloud-based software solution designed to enhance collaboration among automotive suppliers. This video is designed to showcase the platform's features and benefits for users.
Video Design - The video effectively utilizes a clean and modern design style, featuring bright colors, sharp lines, and minimal text. This helps to create a simple yet engaging presentation. It incorporates a simple animation style that keeps the viewer's attention on the key elements, aligning well with a SaaS Sales Video. The graphics are well-crafted and the layout is well-organized, making the information easy to understand and digest.
The video's visual style, along with the concise narrative, effectively communicates the benefits of using Teamcenter Quality to manage supplier relationships. The clean graphics and straightforward animation create a professional and trustworthy tone, conveying a sense of efficiency and clarity. The video successfully highlights the core benefit of Teamcenter Quality: simplifying supplier collaboration and providing a streamlined platform to manage quality data.
Rubrik is a cloud storage solution designed to help businesses manage and protect data. This video is designed to educate potential customers about the benefits of cloud storage and how Rubrik can assist in their cloud adoption journey.
Video Design - The video utilizes a clean and modern design style. The graphics are minimalist but effective, conveying the message of simple, efficient cloud storage. The use of bright colors and geometric shapes creates a visually engaging experience. This is a good SaaS Software Video because it uses animation and clear, concise messaging to demonstrate the solution's capabilities. The video's overall style is consistent with the expectations of users seeking SaaS solutions, emphasizing ease of use and scalability.
The video effectively communicates Rubrik's Value Proposition through its minimalist design and animation style. The video's tone is informative and confident, highlighting the solution's ability to manage and protect data, streamline cloud adoption, and simplify data protection across various cloud environments. This cohesive visual style, coupled with the clear narrative, resonates with businesses seeking reliable and resilient cloud storage solutions.
Check Point is a company that provides cybersecurity solutions. This video is designed to explain how Check Point Harmony helps protect remote users from cyber threats.
Video Design - The video features a bold, colorful, and abstract style. It uses animated graphics, such as illustrations of devices, cloud computing, and security threats. The illustrations are clean and simple, making them easily recognizable. This is a good SaaS Technology Video, as it utilizes easy to understand visuals.
The video's visual design drives home the message that Check Point Harmony is a unified solution for securing remote users. By showing users accessing different applications and being protected by Check Point Harmony, the video emphasizes the importance of unified security. The overall tone of the video is one of safety and security, which reassures viewers that Check Point Harmony can protect their remote workforce from cyber threats. The video's visual style communicates the benefits of Check Point Harmony for remote users. The video's simplicity and bold colors draw viewers in, and the abstract design reinforces the message of a unified solution.
1Password is a company that helps people protect their data with secure passwords. This video is designed to introduce the latest version of 1Password for Mac.
Video Design - The video features a visually engaging SaaS Training Video with a futuristic theme. It utilizes bold colors, bright lights, and neon graphics to create a sense of energy and excitement. These vibrant visuals and captivating graphic animations effectively showcase the new features of the software and draw the viewer's attention. The video's clean and modern design further underscores the brand's focus on innovation and user-friendly interfaces.
The visual style of the video is very effective in communicating the objective of the video. The vibrant colors and abstract shapes effectively convey the notion of security and innovation, which are central to 1Password's brand identity. The video's energetic and optimistic tone suggests that the new version of 1Password is a powerful tool that can make users' online experiences safer and more enjoyable.
Jacada provides automated customer service solutions for global enterprises. This video is designed to explain the benefits of its solutions and promote its customer service automation.
Video Design - The video uses a cartoon animation style with a playful tone. A man walks his dog while on the phone with customer service, but with the solution, the walks are shorter as the customer service tasks are automated. This makes it a good Feature Video for SaaS as it visualizes a problem and solution, providing a relatable experience for viewers. The cartoon animation style creates a lighthearted and engaging tone, which is further enhanced by the use of bright colors and simple graphics.
The video effectively communicates the objective of shorter dog walks, which is a metaphor for faster customer service interactions. The use of the cartoon animation style makes it feel friendly and approachable. The humor in the video, such as the dog walking by the trash can, reinforces the message that the solutions can help businesses improve customer experience.
Papertrail's SaaS Product Onboarding Video expertly captures the essence of streamlined inspection management. We love the way it presents a relatable workplace challenge the overwhelming burden of paperwork and potential legal risks and immediately positions Papertrail as the ultimate solution. The simple, yet engaging 2D animation and the clear voiceover effectively communicate the software's core benefits, highlighting its user-friendly interface and mobile accessibility. The world map visualization further reinforces Papertrails global presence and trustworthiness, inspiring confidence in potential customers. This video showcases Papertrail's ability to save time, ensure compliance, and improve overall efficiency.
What We Can Learn
Animate complex processes into simple visuals to boost viewer comprehension and drive product trials.
The world of network technology can be daunting, but PacketLight Networks clarifies its solutions effortlessly. Their SaaS product onboarding video example takes us on a visual journey, starting with a compelling visualization of the growing demand for high-bandwidth transport. This elegantly sets the stage for PacketLights innovative approach to DWDM and OTN equipment.
We see how PacketLights solutions seamlessly integrate with various data types and protocols. This focus on versatility resonates with the real-world needs of their target audience. From low-power consumption to advanced security measures, PacketLights emphasis on cost-effectiveness and peace of mind leaves viewers wanting to explore their offerings further.
What We Can Learn
Illustrate your product's value with clear visuals, driving viewers to explore.
Alation is a data catalog company that helps businesses discover, understand, and use their data. This video is designed to celebrate Alation's tenth anniversary and highlight its achievements in the data catalog industry.
Video Design - The video uses a bold, graphic design style to highlight Alation's accomplishments, including being the first data catalog, having a large customer base, and receiving numerous awards. The video incorporates illustrations of athletes in various sports, each representing a different achievement, followed by a simple and clean graphic, with white text on an orange background. The design style is very similar to a SaaS Product Onboarding Video, with a clean and simple design, short and concise sentences, and focus on key takeaways.
The video design effectively communicates Alation's message. It creates a celebratory atmosphere, highlighting Alation's achievements in the data catalog industry. The vibrant color palette and sporty theme provide an engaging and exciting tone, making it an effective tool to celebrate the tenth anniversary and showcase Alation as a leading data catalog solution.
Deloitte's video is designed to highlight the challenges banks are facing and how BankingSuite can help them evolve.
Video Design - BankingSuite video opens with a minimalist style using bold text and simple color scheme on a white background. This style is used in the video to introduce the concepts of regulatory disruption, customer expectations and competition. The design style and animation used in the video is reminiscent of a SaaS Getting Started How To Video.
The video uses this visual style to showcase the benefits of BankingSuite and the potential for banks to thrive. The video's color choices are bright and engaging. This helps to keep the viewer interested and communicates the company's positive outlook on the future of banking. The text is impactful and highlights the key aspects of digital banking. The animation in the video enhances the overall visual appeal and provides a clear and concise understanding of the message.
GoCardless Protect+ is a new solution that helps businesses prevent fraud. The video is designed to introduce this solution. It uses a minimalist approach with bold text and geometric shapes, creating a clean and modern look. The color scheme is blue, green, and black.
Video Design - The video uses a visual metaphor to explain fraud: rain. It shows a blue sky, a dark cloud, rain falling, and a glass filled with water. This metaphor is simple and clear, making it easy for viewers to understand. The overall aesthetic of the video is similar to Feature Video for SaaS, a style commonly used in video marketing.
The video's visual style effectively communicates its objective: promoting the solution. The serious tone is conveyed through dark colors and a calm, informative voiceover. The rain metaphor effectively communicates the threat of fraud and the need for a solution. The visual design highlights the problem of fraud and the solution. This is a good example of a video that effectively uses visual design to communicate its message.
FAQ
How can a SaaS onboarding video improve my conversion rates and user engagement?
Improve SaaS conversions and user engagement with onboarding videos that clarify product value and reduce churn. Engaged users are more likely to convert to paying customers.
What are the core components of a highly effective SaaS onboarding video?
Effective SaaS onboarding videos combine a compelling narrative, clear visuals, concise feature explanations, and a strong call to action.
What is the ideal length for a SaaS onboarding video to maintain viewer interest?
The ideal length is 60-90 seconds, balancing information and viewer attention. Shorter videos suit initial engagement, longer ones complex products.
How do I choose the right style of SaaS onboarding video to resonate with my target audience?
Match the video style to your target audience and industry. Modern, minimalist styles suit tech-savvy users; playful approaches, younger demographics.
What strategies can I use to create an engaging and informative SaaS onboarding video?
Create engaging and informative videos by focusing on a clear narrative, showcasing product benefits, using engaging visuals, and including a strong call to action.
What are the most common pitfalls to avoid during the creation of a SaaS onboarding video?
Avoid jargon, lengthy videos, and unclear messaging. Focus on value and conciseness.
How can I leverage my existing content (blog posts, FAQs, etc.) to develop a compelling SaaS onboarding video?
Repurpose existing content like blog posts and FAQs into video scripts for a cohesive brand message.
What are the various types of SaaS onboarding videos and their specific applications?
Different video types serve specific needs: product demos, tutorials, testimonials, and animated explainers.
How can I effectively showcase the value proposition of my product within the onboarding video?
Highlight key features and benefits, demonstrating how the product solves user pain points and improves workflows.
What is the typical budget range for producing a professional SaaS onboarding video?
Professional SaaS onboarding video production typically costs between $1,000 and $6,000, depending on complexity, length, and style.
How can I incorporate storytelling techniques to make my SaaS onboarding video more impactful?
Use storytelling to connect emotionally with viewers, building a narrative around the product's value and impact.
What are some industry-specific best practices for creating effective SaaS onboarding videos?
Research successful onboarding videos in your industry and adapt best practices to your product and target audience.
How can I adapt existing SaaS onboarding video examples to align with my company's brand and messaging?
Analyze existing examples and adapt elements that resonate with your brand and messaging.
What is the standard production timeline for a SaaS onboarding video, from concept to completion?
Production timelines typically range from 3-8 weeks, depending on project scope and complexity.
How can I ensure my SaaS onboarding video is accessible and inclusive for all users, regardless of their abilities or devices?
Ensure accessibility for all users with captions, transcripts, and keyboard navigation.
How to plan and optimize SaaS Product Onboarding Videos?
Emotional Resonance: "People are far less rational than standard economic theory assumes." - Nathalie Nahai. Advids leveraged this insight for a CRM client. By incorporating subtle emotional cues like uplifting music and relatable scenarios in their onboarding video, we fostered a stronger connection with viewers, resulting in a 15% boost in user engagement.
Actionable: Incorporate subtle emotional cues to connect with viewers.
Experiential Learning: "Architecture should speak of its time and place, but yearn for timelessness." - Frank Gehry. Advids applied this philosophy to a healthcare SaaS onboarding video. We created a visually engaging experience that showcased the software's core functionality in a timeless, easy-to-understand way, leading to a 10% decrease in support tickets.
Content as a Conversation: "Content marketing is not about the stuff you make, it's the change you create in the people who consume it." - Robert Rose. Advids used this principle for a cybersecurity client. Their onboarding video wasn't just about features; it was about empowering users to protect their businesses. This approach increased user confidence and boosted product adoption by 25%.
Actionable: Create content that empowers users and drives positive change.
Product-Led Growth: "Product marketing is about understanding your customer so well that the product sells itself." - Harvey Lee. Advids embraced this for an e-commerce platform client. We crafted an onboarding video that clearly demonstrated the platform's value proposition, leading to a 30% increase in free trial sign-ups.
Actionable: Clearly demonstrate product value proposition in onboarding videos.
Customer-Centric Approach: "The best way to understand your customers is to listen to them." - Yasmeen Turayhi. Advids applied this for a productivity app client. By incorporating user feedback into the onboarding video script, we addressed key pain points and improved user satisfaction, resulting in a 18% reduction in churn rate.
Actionable: Incorporate user feedback to address pain points effectively.
Why Advids for SaaS Product Onboarding Video?
At Advids, we create high-quality, original SaaS product onboarding videos designed to boost user engagement and drive product adoption. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is both effective and enjoyable for your users.
Transforming User Onboarding Through Animation:
Customized SaaS Product Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or interactive tutorials, ensuring seamless integration with your product and brand. Creative Storytelling for Enhanced Engagement: Our team crafts compelling narratives that simplify complex features and guide users through your product's key functionalities, maximizing user understanding and retention. Cutting-Edge SaaS Product Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that captivate your audience and leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes SaaS product onboarding videos truly effective. We've successfully delivered over 275 SaaS onboarding video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and informative onboarding experiences. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life and aligns perfectly with your onboarding goals. Strategic Communication: We prioritize clear and open communication, ensuring we understand your target audience, product features, and overall onboarding strategy to create videos that resonate with your users.
Ready to unlock the potential of SaaS Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Product Onboarding Video?
A SaaS Product Onboarding Video is a digital guide that welcomes new users to your software and helps them get started quickly. It's a concise and engaging way to introduce key features, demonstrate functionality, and empower users to experience the full value of your product. These videos can take various forms, including product tours, feature explainers, and welcome videos. They can be used to educate users on how to use specific features, navigate the interface, and achieve their desired outcomes.
Onboarding videos are particularly effective for SaaS products because they can be used to address common user challenges and reduce the need for customer support. They can also be used to build brand awareness and establish thought leadership.
What do top SaaS Product Onboarding Videos have in common?
Here are some effective video marketing strategies to consider:
Animated Explainer - A visually captivating way to introduce your product.
Screen Recording - A practical demonstration of how to use your software.
User Testimonials - A powerful way to build trust and credibility.
Interactive Elements - A way to keep viewers engaged and encourage exploration.
Clear Call to Action - A direct prompt for users to take the next step.
Concise & Focused - A way to keep viewers engaged and avoid information overload.
Step-by-Step Guide - A clear and easy-to-follow path for users to learn.
Real-World Examples - A relatable way to show how your product solves problems.
Visual Storytelling - A way to make your message more engaging and memorable.
Brand Consistency - A way to reinforce your brand identity and create a cohesive experience.
Accessible Design - A way to ensure that your video is accessible to all users.
Personalized Experience - A way to make users feel valued and understood.
What makes SaaS Product Onboarding Video effective?
A thoughtfully designed SaaS Product Onboarding Video is a powerful tool for driving user adoption and engagement. It's a way to create a positive first impression and set users up for success.
A successful SaaS Product Onboarding Video is driven by a clear understanding of your target audience and their needs. It's designed to provide a seamless and engaging experience that empowers users to explore your product's full potential.
Methods for creating effective SaaS Product Onboarding Videos include using a compelling storyline, showcasing real-world examples, and providing clear calls to action. By focusing on the user experience and providing valuable information, these videos can significantly contribute to customer success and business growth.
How long should your SaaS Product Onboarding Video be?
A thoughtfully crafted SaaS Product Onboarding Video is a powerful tool for driving user adoption and engagement. It's a way to create a positive first impression and set users up for success.
Ideal Length
The ideal length of your SaaS Product Onboarding Video depends on the complexity of your product and the specific goals you want to achieve. A shorter video is often more effective for introducing basic features and getting users started quickly. Longer videos can be used to provide more in-depth tutorials or showcase advanced functionalities.
Pre-Production Considerations
What is the primary goal of your video?
What are the key features you want to highlight?
What are the common pain points your users experience?
How much time do users typically have to watch videos?
What is the average attention span of your target audience?
What is the complexity of your product?
What is the ideal length for your video based on your goals and target audience?
How to create SaaS Product Onboarding Videos?
Creating a SaaS Product Onboarding Video is a multi-step process that involves careful planning, production, and optimization.
The creation process involves identifying your target audience, defining your video's objectives, and crafting a compelling storyline. It's essential to use a clear and concise language that resonates with your audience and provides valuable information.
The goal is to create a video that is both informative and engaging, guiding users through the onboarding process and empowering them to achieve their desired outcomes.
Pre-Production
Define target audience
Determine video objectives
Develop a compelling storyline
Create a script and storyboard
Choose the right video style
Select appropriate visuals and music
Production
Record video footage
Edit and assemble the video
Add visual effects and animations
Include a clear call to action
Optimize for different platforms
Test and refine the video
Crafting Engaging SaaS Onboarding Videos
A successful SaaS Onboarding Video acts as a virtual welcome mat, guiding new users through your software and encouraging them to explore its full potential. To achieve this, consider these key elements:
Value Proposition: Start strong by showcasing the core value your product offers. Instead of simply listing features, tell a story about how your software solves a specific problem and improves users' lives. Consider using a relatable scenario to illustrate the pain point and how your product provides the solution.
Key Features: Highlight the features that directly deliver on your value proposition. Don't overwhelm viewers with every single feature; focus on the most impactful ones. Use clear visuals and concise explanations to demonstrate how each feature works and its practical application.
Real-World Solutions: Connect the dots between features and real-world outcomes. Use case studies or examples to demonstrate how your product has helped other businesses or individuals achieve their goals. This helps viewers visualize how your software can benefit them specifically.
Compelling Call to Action: End your video with a clear and concise call to action. Encourage viewers to take the next step, whether it's signing up for a free trial, exploring specific features, or contacting your sales team. Make it easy for them to act on their interest.
Onboarding Videos: Smoothing the User Journey
Your onboarding video can be a powerful tool for proactively addressing common user challenges and smoothing out the initial learning curve.
Identify Pain Points: Start by understanding your users' biggest hurdles. Analyze user feedback, support tickets, and user research to pinpoint common frustrations during onboarding. These could include complex setup processes, confusing interfaces, or a lack of integration with existing tools.
Provide Solutions: Directly address these pain points in your video. For example, if users struggle with setup, demonstrate a simplified, step-by-step process. If the interface is a common complaint, highlight intuitive navigation and User-Friendly Design elements.
Emphasize Value: Connect the solutions you offer back to the Value Proposition of your product. Show how overcoming these initial challenges leads to increased productivity, time savings, or other tangible benefits.
Reassure with Support: Let users know they're not alone. Provide links to help documentation, knowledge bases, or contact information for your customer support team. This builds confidence and reduces anxiety about potential roadblocks.
SaaS Onboarding Video Strategies
Different video styles cater to diverse learning preferences and onboarding needs. Consider these options:
Animated Videos: Ideal for simplifying complex concepts or abstract ideas. They can effectively explain technical processes, showcase the inner workings of your software, or bring abstract data to life.
Explainer Videos: Perfect for providing a concise overview of your product's value proposition and key features. They're great for capturing attention quickly and conveying essential information in a short, engaging format.
Screencast Videos: Offer a practical, step-by-step guide to using specific features or workflows. They're excellent for demonstrating how to complete tasks within your software's interface, providing a visual walkthrough for users.
Live-Action Videos: Inject a human touch into your onboarding process. They're particularly effective for Building Trust and rapport, especially for products with a strong community or customer-centric approach. Consider featuring customer Testimonials or team members sharing their expertise.
Understanding Your Audience: The Key to Effective Onboarding
To create a truly impactful onboarding video, you need to understand your target audience deeply.
User Research: Conduct thorough research to understand your audience's demographics, pain points, motivations, and preferred communication styles. This could involve surveys, interviews, or analyzing user behavior data.
Tailored Messaging: Craft your message to address their specific needs and interests. Use language that resonates with them, avoiding technical jargon or industry-specific terms they might not understand. For example, a video targeting marketers might use different language than one targeting developers.
Concise and Engaging: Keep your video concise and visually appealing. People have short attention spans, so get to the point quickly and use visuals to break up the information. Consider using animations, screen recordings, or live-action footage to maintain engagement.
Iterate and Optimize: Don't be afraid to experiment and iterate. Conduct A/B testing to see what resonates best with your audience and optimize your video based on data and feedback. Track metrics like view completion rate and click-through rate to measure effectiveness.
Onboarding Videos: Fueling Conversions
Your onboarding video can be a powerful tool for nurturing leads and guiding them towards conversion. Tailor your video content to each stage of the funnel:
Awareness
Focus: Capturing attention and introducing your product's core value proposition.
Content: Use a compelling hook that resonates with your target audience's pain points. For example, a video highlighting the frustrations of manual data entry could resonate with businesses seeking automation solutions.
Consideration
Focus: Showcasing the key features and benefits that differentiate your product.
Content: Highlight how it solves specific problems and offers a better solution than competitors. A comparison video demonstrating your product's superior Ease of Use could be effective here.
Decision
Focus: Nudging viewers towards a decision with a clear call to action.
Content: Encourage them to sign up for a free trial, request a demo, or learn more about pricing and plans. Offer a limited-time discount or bonus to incentivize immediate action.
Action
Focus: Guiding viewers seamlessly through the next steps.
Content: Provide clear instructions on setting up their account, accessing key features, and getting the most out of your product. A welcome video with a personalized walkthrough can enhance the user experience.
Onboarding Videos That Sell
Highlight Benefits: Clearly articulate the key benefits of using your product. Focus on the positive outcomes users can expect, such as increased productivity, cost savings, or improved efficiency. Quantify these benefits whenever possible to make them more tangible.
Demonstrate Value: Use real-world examples, case studies, or testimonials to demonstrate the tangible value your product delivers. Show, don't just tell, how your software solves problems and makes a difference. For example, you could showcase a customer who streamlined their workflow and saved hours per week using your product.
Compelling Call to Action: End with a clear and compelling call to action. Encourage viewers to take the next step, whether it's signing up for a free trial, requesting a demo, or contacting your sales team. Make the call to action visually prominent and easy to follow.
Track and Optimize: Continuously track and analyze key metrics to measure the video's effectiveness in driving conversions. Use this data to optimize your video and improve its performance over time. Experiment with different calls to action, visuals, and Messaging to see what resonates best.
Onboarding Videos That Convert
An effective onboarding video strikes a balance between education and entertainment.
Captivating Hook: Start strong with a captivating hook that grabs the viewer's attention within the first few seconds. This could be a thought-provoking question, a relatable problem, or a visually striking animation. For example, you could open with a statistic highlighting the prevalence of a specific problem your product solves.
Clear and Concise Language: Use language that is easy to understand, even for someone unfamiliar with your product. Avoid technical jargon or complex terminology that might alienate viewers. Explain concepts in simple terms and use visuals to reinforce your message.
Visual Storytelling: Leverage the power of visual storytelling. Use animations, screen recordings, or live-action footage to illustrate your points and make the information more memorable. Visuals can help simplify complex concepts and keep viewers engaged.
Clear Call to Action: Always end with a clear call to action, guiding viewers on what they should do next to continue their onboarding journey. Make the call to action visually prominent and easy to follow. For example, include a button or link that directs viewers to your website or free trial signup page.
Measure Your Onboarding Video's Impact
Measuring the success of your onboarding video is crucial for understanding its impact and identifying areas for improvement.
View Completion Rate: This metric indicates how engaging your video is and whether viewers are watching it to the end. A high completion rate suggests that your content is captivating and relevant. Aim for a completion rate of at least 50%, but strive for higher percentages if possible.
Click-Through Rate: This measures how effective your call to action is in driving viewers to take the desired next step. A high click-through rate indicates that your message is resonating and prompting action. Track the click-through rate for any links or buttons included in your video.
Engagement Metrics: Track likes, shares, comments, and Social Media Mentions to gauge viewer sentiment and the video's overall reach. High engagement suggests that your content is shareable and sparks conversation. Monitor these metrics on platforms where you share your video.
Conversion Rate: Ultimately, the most important metric is how many viewers convert into paying customers or take a desired action, such as signing up for a free trial. Track this metric closely to measure the video's impact on your bottom line. Use analytics tools to track conversions attributed to your video.
Extend Your Onboarding Video's Reach
Your onboarding video shouldn't exist in isolation; it should be seamlessly integrated into your overall marketing strategy.
Website Integration: Embed the video on your website's landing pages, product pages, or help center to provide instant value to potential and existing customers. This makes it easy for visitors to learn more about your product and its benefits.
Social Media Promotion: Share snippets or teasers of the video on social media platforms, using relevant hashtags and targeting your ideal audience. This can help Generate Buzz and drive traffic to your website or landing page.
Email Marketing: Include the video in email marketing campaigns, nurturing leads and guiding them through the sales funnel. For example, you could include the video in a welcome email series for new subscribers or in a promotional email highlighting new features.
Paid Advertising: Consider running paid advertising campaigns on platforms like YouTube or Facebook, using the video as engaging ad creative to attract new users. This can help you reach a wider audience and generate leads.
Crafting Compelling Onboarding Stories
A captivating storyline is essential for keeping viewers engaged and guiding them through the onboarding process.
Strong Hook: Start with a strong hook that immediately grabs the viewer's attention and sets the stage for the video's message. This could be a relatable problem, a surprising statistic, or a visually striking animation. For example, you could open with a question like, Are you tired of spending hours on manual data entry?
Problem Introduction: Introduce the problem your product solves, highlighting the pain points your target audience experiences. Make them feel understood and empathize with their challenges. Use visuals and Storytelling to illustrate the problem's impact.
Solution Presentation: Present your product as the solution, showcasing its features and benefits in a way that directly addresses the previously mentioned problems. Clearly explain how your product solves the problem and makes users' lives easier.
Clear Call to Action: End with a clear call to action, encouraging viewers to take the next step, whether it's signing up for a free trial, exploring specific features, or contacting your sales team. Make the call to action visually prominent and easy to follow.
Case Study: GoDaddy's Global Expansion with Localized Onboarding Videos
Company: GoDaddy
Challenge: GoDaddy, a leading domain registrar and web hosting provider, aimed to expand its reach into international markets. However, they faced the challenge of tailoring their onboarding experience to diverse language and cultural preferences.
Solution: GoDaddy implemented a comprehensive Video Localization Strategy. They translated their onboarding videos into multiple languages, including Spanish, French, German, Japanese, and Chinese. They also adapted the content to reflect local customs and nuances, ensuring cultural sensitivity.
Results: GoDaddy witnessed a significant increase in user adoption and engagement in international markets.
User engagement: Localized onboarding videos resulted in a 20% increase in user engagement metrics, such as video completion rates and time spent on the platform.
Customer satisfaction: Customer satisfaction scores improved by 15% in localized markets, indicating a more positive onboarding experience.
Revenue growth: GoDaddy experienced a 10% increase in revenue from international markets after implementing the localized video strategy.
Key Takeaways: GoDaddy's success highlights the importance of video localization for reaching global audiences. By tailoring content to specific language and cultural contexts, businesses can enhance user engagement, improve customer satisfaction, and drive revenue growth in international markets.
Case Study: Slack's Professional Onboarding Videos for Enterprise Users
Company: Slack
Challenge: Slack, a team communication platform, aimed to create a professional and polished onboarding experience for enterprise users, emphasizing the platform's capabilities and value proposition for large organizations.
Solution: Slack invested in high-quality video production for its onboarding content. This included:
Professional video production: Hiring experienced videographers and editors to create visually appealing and engaging videos.
High-quality audio: Using professional microphones and sound editing techniques to ensure clear and crisp audio.
Clear and concise messaging: Focusing on key features and benefits relevant to enterprise users.
Results: Slack's investment in professional video production resulted in a more impactful and effective onboarding experience for enterprise users.
Increased user engagement: Enterprise users spent an average of 12% more time on the platform after watching onboarding videos.
Higher adoption rates: The number of enterprise users actively using Slack increased by 8% after implementing the professional video strategy.
Improved brand perception: Slack's Professional Onboarding videos enhanced the brand's perception as a reliable and sophisticated platform for enterprise communication.
Key Takeaways: Slack's case study demonstrates the importance of investing in professional video production for onboarding. By creating high-quality videos, businesses can enhance user engagement, drive adoption, and build a strong brand image.
Case Study: Dropbox's Multi-Channel Distribution Strategy for Onboarding Videos
Company: Dropbox
Challenge: Dropbox, a cloud storage and file-sharing service, aimed to reach a wide audience with its onboarding videos, ensuring that users could access the content on their preferred platforms.
Solution: Dropbox implemented a Multi-Channel Distribution strategy for its onboarding videos. This included:
Website integration: Embedding onboarding videos directly on the Dropbox website.
Social media sharing: Promoting onboarding videos on social media platforms like YouTube, Facebook, and Twitter.
Email marketing: Including links to onboarding videos in email campaigns.
App integration: Providing access to onboarding videos within the Dropbox mobile app.
Results: Dropbox's Multi-Channel Distribution strategy resulted in a significant increase in video views and user engagement.
Increased video views: The number of video views increased by 25% after implementing the Multi-Channel Distribution strategy.
Higher user engagement: Users who watched onboarding videos were more likely to engage with the platform's features, resulting in a 15% increase in engagement metrics.
Improved user satisfaction: User satisfaction scores improved by 10%, indicating a more positive onboarding experience.
Key Takeaways: Dropbox's case study highlights the importance of distributing onboarding videos across multiple channels. By reaching users on their preferred platforms, businesses can maximize video reach, enhance engagement, and improve user satisfaction.
How SaaS product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS product onboarding video examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
