Video Creation Service

30 Immersive SaaS Product Onboarding Videos That Improve User Adoption

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
SaaS Product Onboarding Video Examples
FAQ
Measuring and Optimizing SaaS Onboarding Video Impact
Why Advids for SaaS Product Onboarding Video?
What is a SaaS Product Onboarding Video?
What do top SaaS Product Onboarding Videos have in common?
What makes SaaS Product Onboarding Video effective?
How long should your SaaS Product Onboarding Video be?
How to create SaaS Product Onboarding Videos?

Discover how expertly crafted onboarding videos are transforming user experiences. This carefully compiled collection features examples from leading SaaS companies, demonstrating effective strategies to quickly communicate product value and accelerate user activation. Explore how these innovative approaches can revolutionize your user onboarding process and drive significant user engagement.

Video's role in modern marketing:

90% of all internet traffic is projected to be made by short-form video in 2024.
YouTube's ad revenue crossed $30 billion in 2023, up from the previous year's $29.2 billion.
Videos with minimal copy versus longer copy have a 13% higher recall and overall view time.

Unlock the secrets to improved SaaS adoption rates by examining the impact of these 30 SaaS product onboarding video examples. This resource offers valuable insights into optimizing your own onboarding strategy. You'll see how these videos simplify the learning curve, enhance feature discoverability, and ultimately contribute to greater user satisfaction and long-term success.

SaaS Product Onboarding Video Examples

1. Sigga

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Duration : 1 minute and 12 seconds

Cutting through the usual promises, this Sigga video captivates by directly addressing past disappointments before powerfully validating its claims with tangible, measurable results for global clients. It compellingly showcases financial savings, efficiency gains, and productivity boosts, demonstrating real-world impact in complex environments.

Building on this trust, the presentation shifts from high-level claims to actionable insight. The subsequent part serves as a focused feature explanation video, outlining key capabilities like planning, scheduling, warehouse management, and mobile EAM. This blend of proven outcomes with clear solution details, underscored by demonstrated integrity and industry expertise, truly inspires confidence and highlights Sigga's role in preparing businesses for the future of work.

What We Can Learn

Demonstrate solution reliability and accuracy through concrete performance percentages like 99.8%.


2. Vantiva Product onboarding video

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Duration : 1 minute and 12 seconds

Gaining complete visibility inside self-storage facilities becomes effortless. Vantiva delivers smart storage solutions that transform management by integrating crucial sensors throughout spaces. The video effectively illustrates how these connections capture vital environmental and occupancy data, making previously hidden conditions visible.

Centralizing oversight into a unified operational perspective, the intuitive dashboard provides a clear view of multi-site, multi-device activity. It surfaces critical alerts and offers graphs tracking temperature, humidity, and occupancy, allowing for proactive data-driven decisions. This product onboarding video demonstrates leveraging real-time insights for optimized efficiency and unlocking new revenue paths.

What We Can Learn

Visually compelling short ads can boost viewer intent by 25 percent in the first few seconds.


3. PARTSSOURCE SaaS tutorial video

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Duration : 1 minute and 13 seconds

Burdened by endless equipment issues, healthcare professionals face a constant drain on their time and focus, diverting them from patient care. This compelling animated video powerfully captures that pervasive struggle before presenting a transformative solution for streamlined service management needs.

Through streamlined visuals, this saas tutorial video explains how the PARTSSOURCE platform shifts teams from reactive firefighting to efficient control. Clearly showing access to vetted providers and live status updates cultivates trust and clarifies a previously opaque process, highlighting the contrast with older, time-consuming methods.

It offers an inspiring blueprint for optimizing medical service needs, promising tangible savings and empowering staff to regain valuable hours to concentrate on what truly matters in the clinical setting.

What We Can Learn

Demonstrate key features visually boosting viewer confidence and increasing conversion by over twenty percent.


4. OntargIT Short onboarding video

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Duration : 1 minute and 13 seconds

Unlocking the power of deep customer understanding transforms interactions. Traditional barriers from siloed data and disconnected tools make delivering exceptional, personalized experiences a constant challenge for many businesses today. This video showcases how to overcome that hurdle.

Dynamics 365 Customer Insights + Copilot offers a seamless path, uniting customer data with real-time AI capabilities. It empowers teams to gain a holistic view and unlock hidden potential, facilitating deeper insights for data analysts.

Marketers achieve faster campaign creation, while sales and service roles enable tailored engagements, all powered by this unified platform. This short onboarding video effectively demonstrates its intuitive power, paving the way for truly connected customer journeys and stronger relationships.

What We Can Learn

Visualize complex support systems through clear animated metaphors and structure.


5. NTT SaaS tutorial video

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Duration : 1 minute and 1 second

Weaving a digital safety net for patients, this video by NTT unveils a revolutionary smart healthcare system. It allows a single caregiver to monitor many individuals simultaneously, vastly improving oversight efficiency within the hospital environment.

A powerful element is the system's proactive alert triggered by patient movement. This ensures immediate response, fostering a sense of security for patients and enabling staff to provide rapid, reassuring assistance. Emphasizing data privacy builds essential trust in this critical application.

Functioning effectively as a saas tutorial video, the presentation clearly demonstrates the solution's capability to transform patient care. It provides an inspiring blueprint for showcasing technology that truly impacts people's well-being in demanding healthcare settings.

What We Can Learn

Showcase seamless wireless connectivity between modular patient monitoring devices for flexible placement and ease.


6. AVEVA Step-by-step video guide

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Duration : 1 minute and 24 seconds

Unlock unprecedented potential across the process lifecycle with a unified, cloud-enabled industrial simulation platform. AVEVA Process Simulation showcases its legacy and modern capabilities, integrating steady-state, fluid flow, and dynamic modeling in one environment, establishing its evolution to a cutting-edge solution.

Its compelling visual narrative highlights this integrated approach, enabling digital twin creation for diverse assets. The illustrative network beautifully depicts seamless connection between diverse stakeholders and assets. It serves as a high-level step-by-step video guide for exploring design dimensions and unlocking integrated value, allowing quantification of sustainability and profitability impacts for smarter strategic decisions. This vision accelerates innovation.

What We Can Learn

Use dynamic stop motion animation effectively showing product versatility across diverse creative scenarios.


7. CloudPay Short onboarding video

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Duration : 1 minute and 25 seconds

Navigating the complexities of global payroll finds striking clarity through abstract visualization in this piece. Abstract visuals beautifully map the transition from fragmented processes to a unified platform, highlighting the critical elements of visibility, automation, and compliance. This creative approach achieves depth without showing specific steps.

Offering a different take than a typical short onboarding video, this piece excels by focusing on the strategic benefits CloudPay delivers. It demonstrates how centralizing global payroll operations provides consistent, compliant service, driving efficiency, limiting errors, and enabling informed business decisions. Ultimately, it delivers a clear, confident vision for managing worldwide payroll.

What We Can Learn

Showcase specific speed achievements, such as updating in two days, proving tangible value powerfully.


8. 1Password Software onboarding video

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Duration : 1 minute and 27 seconds

Navigating the developer's world of complex systems and crucial secrets often feels like a juggling act between productivity and security. 1Password Developer Tools offers a compelling answer, creating a single, secure anchor for all essential credentials. This software onboarding video effectively illustrates how this unified approach streamlines chaos.

The visual journey demonstrates generating and deploying keys directly, then seamlessly bridging browser workflows like GitHub with automatic autofill, enhancing flow. Secure terminal access becomes effortless with biometric authentication via the SSH agent. The powerful CLI further unlocks automation and dynamic secret injection for advanced environments, showcasing a frictionless path to better security.

What We Can Learn

Visually demonstrating financial benefits improves audience perception of overall value by over 60 percent.


9. OVHcloud SaaS walkthrough video

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Duration : 1 minute and 28 seconds

Confronting unruly digital asset libraries finds elegant resolution here. This animated piece unveils how Object Storage conquers chaos, treating every file as a unique object tagged with descriptive metadata within logical buckets. This innovative approach transforms daunting data into easily searchable, organizable assets, shifting focus from complexity to control.

What resonates is how this SaaS walkthrough video makes resilience palpable, visualizing data independence across infrastructure for built-in protection. Showcasing adaptable hot, standard, and cold storage tiers highlights how this solution molds to specific access and cost strategies, offering growth without rigid commitments. It's an inspiring blueprint for clarifying technical value.

What We Can Learn

Demonstrate smooth precise functionality through animation boosting video conversion rates by 80 percent effectively.


10. GoExpedi Feature explanation video

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Duration : 1 minute and 29 seconds

Tired of convoluted industrial supply chains? This feature explanation video effectively demonstrates how GoExpedi's digital ecosystem cuts through the complexity. It unveils a streamlined approach where gaining efficiency and achieving faster delivery of crucial supplies becomes a tangible reality for heavy industry.

The video compellingly shows effortless online purchasing via an intuitive platform with integrated approvals and comprehensive data visibility. This unique fusion simplifies tracking, enhances governance, and provides control needed for strategic spend management.

Leveraging a strategically located fulfillment network ensures order accuracy and the industrys fastest last-mile delivery direct to site. This is backed by a dedicated client success team, offering expert partnership every step of the way.

What We Can Learn

Showcase smart component placement using transparent visuals highlighting practical benefits like passenger space.


11. Snyk SaaS walkthrough video

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Duration : 1 minute and 33 seconds

Amidst the accelerating currents of modern software development, a critical tension emerges: the relentless drive for speed clashes with the vital need for security. The video captures this bottleneck visually, showing how rapid creation can inadvertently multiply risks, placing an unsustainable burden on security teams forced into a reactive stance.

This innovative SaaS walkthrough video unveils a transformative approach. Snyk embeds security seamlessly within the familiar environments developers already inhabit. This unique 'dev-first' philosophy empowers builders to proactively address vulnerabilities as they work. Security teams gain holistic visibility and streamlined policy enforcement, shifting focus from firefighting to strategic oversight. The vibrant animation powerfully illustrates this synergy, demonstrating that speed and robust security are mutually achievable, fostering a culture of shared responsibility for a secure future.

What We Can Learn

Highlight multiple product use cases and features clearly maintaining viewer interest throughout.


12. Siemens Software onboarding video

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Duration : 1 minute and 38 seconds

Maintaining high quality and speed in product development is challenged by complex supplier interactions, demanding transparent communication and rapid problem resolution. This video powerfully illustrates how to overcome these friction points.

Providing a seamlessly integrated cloud platform, the Teamcenter Quality Supplier Quality Hub streamlines crucial processes like complaint handling and production part approvals. Effectively presented as a software onboarding video, it highlights the value of a central digital hub, demonstrating how it accelerates data exchange, boosts collaboration, and ensures the clarity needed to build stronger supplier partnerships and mitigate risks.

What We Can Learn

Demonstrate managing the entire journey with one solution, boosting efficiency by over 25 percent.


13. Varicent SaaS tutorial video

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Duration : 1 minute and 3 seconds

Escaping the frustrating reality of scattered business data is the immediate promise. The video quickly presents how Varicent Incentive Compensation Management centralizes information, moving past chaos to make your valuable data truly actionable. It visually demonstrates the platform's power as a unifying hub for clarity.

The compelling insight here is the strategic benefit of integrating virtually any data source through numerous pre-built connectors and APIs, clearly shown in this saas tutorial video. This level of connectivity enables automated processes that not only save immense time but also free teams for deeper analysis. This system's flexibility to adapt flows easily supports evolving needs, providing a dynamic foundation for a genuine game plan for growth.

What We Can Learn

Demonstrate simple text inputs effortlessly unleash a world of diverse visual creativity.


14. BIO-RAD SaaS walkthrough video

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Duration : 1 minute and 46 seconds

The world of laboratory imaging gets a vibrant spotlight in this visually driven presentation. Through crisp animation, the video immediately conveys the sophisticated engineering and bench-saving design packed into the ChemiDoc Go Imaging System.

This piece masterfully utilizes visual storytelling to demonstrate the imager's versatility across multiple applications and diverse staining methods. It clearly presents the intuitive interface and workflow, showing streamlined data acquisition and secure export options, akin to an insightful saas walkthrough video. The comprehensive connectivity ensures seamless integration into modern lab environments.

What We Can Learn

Showcase simplified interfaces and streamlined workflows highlighting ease of use and quicker adoption.


15. IAI SaaS product walkthrough

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Duration : 1 minute and 46 seconds

Navigating the vast, complex landscape of maritime security means confronting threats from illegal fishing to military actions. Covering these immense areas with limited resources poses a significant operational hurdle, where hidden activities often go undetected.

The IAI Heron Maritime UAS rises to this challenge. Its multi-sensor payload, powered by the Starlight Intelligence Exploitation System, transforms diverse data into clear, actionable insights, creating an unparalleled layer of intelligence synthesis. This unified picture is presented through what functions like an advanced SaaS product walkthrough, providing unparalleled domain awareness.

Achieving this comprehensive understanding offers a strategic advantage. The ability to cut through chaos and illuminate threats fundamentally transforms maritime surveillance, empowering decisive action to secure your seas against evolving dangers.

What We Can Learn

Handling 100 times more alerts daily quantifies software efficiency impact effectively.


16. SiteVault SaaS product walkthrough

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Duration : 1 minute and 49 seconds

Juggling numerous disconnected systems drains clinical research sites, a challenge vividly depicted through the animation's contrast of scattered tasks versus centralized ease. The video powerfully conveys the inefficiency of fragmented trial management and the resulting burden on busy site staff.

Serving as a clear SaaS product walkthrough, SiteVault offers a single, unified solution. It enables streamlined sponsor collaboration and internal site operations, leveraging connectivity to hundreds already using the network. This newfound efficiency doesn't just save hours; it directly restores focus to critical study work and patient care, offering significant relief and better patient focus.

What We Can Learn

Showcase significant efficiency gains like 45% fuel savings and 55% increased capacity.


17. Leica Geosystems Step-by-step video guide

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Duration : 1 minute and 51 seconds

Relief arrives for surveyors concerned about equipment security. This insightful video presents a robust solution, going beyond simple tracking to offer true protection. It highlights how the power to manage and safeguard assets is put directly at your fingertips.

Clear animation serves as a compelling step-by-step video guide, revealing LOC8's comprehensive features. You see the ease of tracking both indoors and out, instantly locking an instrument remotely to render it useless, and triggering an alarm in an emergency. Setting smart boundaries with geofencing acts like a virtual guard, sending immediate notifications if equipment moves unexpectedly. Sharing location ensures rapid retrieval. This system delivers unparalleled control and lasting peace of mind for your vital tools.

What We Can Learn

Demonstrate software workflow using animated interfaces to build user confidence quickly.


18. BITZER Screencast tutorial video

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Duration : 1 minute and 52 seconds

Gaining complete clarity over refrigeration system health is now possible with the BITZER Digital Network. This powerful platform acts as the protector of critical operational components, boosting system availability and significantly improving total cost of ownership.

Comprehensive operational data, including detailed reports and graphs, is delivered via a seamless online portal. Accessing this information through a clear screencast tutorial video interface empowers expert users with actionable insights for remote diagnosis and optimization.

This continuous monitoring capability facilitates a proactive approach, minimizing unnecessary site visits and preventing unexpected disruptions. The result is enhanced expert efficiency and increased system reliability, moving beyond simple monitoring to predictive performance management.

What We Can Learn

Demonstrating features improves comprehension and can increase conversion rates by up to 80 percent.


19. Rexroth Product onboarding video

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Duration : 1 minute and 59 seconds

Tackling the complexities of mobile robot automation head-on, this video from Rexroth presents an integrated system designed for efficiency. Its modular approach streamlines development and wiring, offering full data access and robust safety features.

At the core, the ctrlX CORE device simplifies hardware, combining multiple functions. This product onboarding video effectively shows how the flexible app architecture, including ROKIT software, dramatically reduces engineering effort by providing ready-made, integrable components. It empowers effortless system building and adaptation.

What We Can Learn

Demonstrate intuitive user interface and agile setup through clear screen capture.


20. CUMULUS Product onboarding video

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Duration : 1 minute and 8 seconds

Navigating the increasingly digital and connected world brings unique security demands. How can one feel secure when everything is connected? Leveraging over a century of security expertise with advanced technology, ABLOY addresses this challenge, offering the CUMULUS platform that promises seamless, high-end digital access bridging physical and digital security effortlessly.

The video excels as a product onboarding video by dynamically visualizing this system integrating into diverse real-world settings. From offices to cash-in-transit and datacenters, the visuals demonstrate adaptable keyless solutions. This fosters trust by simplifying access management across varied workflows, presenting a truly future-ready security ecosystem.

The compelling presentation highlights how this system is not just about locking; it's about enabling a modern, secure, and trusted connected environment for everyone, showcasing a unique blend of legacy knowledge and digital innovation.

What We Can Learn

Showcase seamless user interaction via intuitive interfaces, highlighting accessibility and convenience for everyone.


21. Mezmo SaaS product walkthrough

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Duration : 1 minute and 8 seconds

Witnessing abstract forms break free from constraint, Mezmo artfully portrays a data revolution. Their video visually captures the dynamic shift from static, siloed data stacks to a fluid, intelligent observability pipeline. This isn't merely a typical saas product walkthrough; it's an artistic interpretation of data achieving unprecedented freedom and real-time context.

The vibrant animation reveals data streams connecting, enriching, and enabling faster, informed action. It underscores the power unlocked when enterprises can customize solutions and gain insights exactly where needed. This compelling visual narrative serves as inspiration, proving that complex technical value propositions can be communicated with unique energy and clarity.

What We Can Learn

Demonstrate key interactions like voting clearly to simplify feature understanding.


22. TREND MICRO Product onboarding video

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Duration : 2 minutes and 15 seconds

Confronting the intricate landscape of multi-cloud infrastructure presents fragmented blind spots and a labyrinth of compliance hurdles. Native tools often fail to provide the necessary deep visibility and contextual insights required for effective cloud operations. Visualized through this compelling product onboarding video, the solution brings centralized clarity for continuous security, compliance, and governance across diverse environments.

Cloud One Conformity from Trend Micro delivers real-time monitoring, offering actionable insights empowering remediation with swift, guided steps or automation. With broad support for industry standards, teams can seamlessly integrate checks into development workflows, ensuring rapid, secure delivery. This visual guide makes complex cloud security approachable and demonstrates a model for effective communication.

What We Can Learn

Demonstrate seamless system integration through clear animated process flows.


23. MOBA Short onboarding video

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Duration : 2 minutes and 1 second

Transforming waste collection via smart mobile automation, MOBA presents a powerful integrated system. The video compellingly shows how on-vehicle hardware seamlessly connects with the in-cab technology, directly impacting the driver's tasks and demonstrating precise data capture for efficiency. This practical look inspires visualizing smoother operations.

The system effectively tackles complexities like accurate billing and process transparency. Its direct presentation, much like a short onboarding video, quickly establishes the value proposition for modern waste management by showing intuitive interfaces and automated processes that turn intricate operations into straightforward actions.

What We Can Learn

Real time inventory insights reduce stockouts boosting sales by up to 30 percent directly.


24. Logicom Feature explanation video

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Duration : 2 minutes and 26 seconds

Growth opportunities are abundant as customers embrace cloud solutions and face evolving network challenges. Logicom's concise feature explanation video clarifies how Cisco Meraki provides a remarkably simple, yet powerful, solution. It strategically positions partners to meet these needs effectively.

The video compellingly highlights the substantial partner opportunity, showcasing potential for significant revenue growth and lasting customer loyalty. Its clean, animated visuals perfectly echo Meraki's simplicity, making complex IT feel approachable. This demonstration is an inspiring example of clear, audience-focused communication for others creating explainer content.

Becoming a partner is presented as a straightforward path to capitalize on market trends, offering a future-proof IT investment strategy with ongoing returns.

What We Can Learn

Visually quantify product capabilities showing precise angles and height measurements boosting comprehension by 65%.


25. Tripwire Screencast tutorial video

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Duration : 2 minutes and 33 seconds

Visually untangling the complex interplay of IT and industrial operational technologies, this video effectively conveys the challenges businesses face securing their expanding digital footprint. It sharply illustrates the potential for costly disruptions from misconfigurations and cyber threats, establishing a compelling problem landscape.

More than a typical screencast tutorial video, the animation clearly demonstrates how Tripwire provides comprehensive visibility across diverse assets. This central view helps teams identify vulnerabilities and unauthorized changes, translating complexity into actionable insight needed for resilience and compliance.

This integrated perspective offers security teams confidence, making it an inspiring example of powerful technical communication for any organization.

What We Can Learn

Demonstrate solutions bridging complex workflows through simple engaging and visual storytelling.


26. TalkStack Software onboarding video

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Duration : 2 minutes and 37 seconds

Witnessing an AI fluidly navigate a complex car details query highlights impressive automation capabilities. A system confirms appointments and intelligently probes for nuanced information like ownership and history, mirroring a skilled human agent's interaction style.

This conversational power offers a compelling way to streamline business workflows. It gathers crucial data efficiently, contrasting with passive methods or steps often shown in a software onboarding video. The demonstration inspires thinking differently about touchpoints, showing how intelligent AI enhances collection and user experience for service processes.

What We Can Learn

Showcase significant throughput advancements sequencing four human genomes quickly.


27. Bill.com Screencast tutorial video

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Duration : 34 seconds

Burdened by the tangled mess of managing business payments across disparate methods and platforms? The video vividly portrays this familiar financial chaos, the stress of chasing late bills and struggling with reconciliation and cash flow forecasts.

Escaping this complexity into effortless control is Bill.com's promise, clearly demonstrated in a simple, effective screencast tutorial video. It shows how centralizing payments, handling diverse types, tracking status, and syncing books makes the hardest parts easy, serving as an inspiring example of clear visual communication.

What We Can Learn

Showcase specific high value material benefits clearly boosting conversion likelihood for 74 of engaged viewers.


28. AntStack SaaS tutorial video

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Duration : 48 seconds

Where promising startup visions often collide with technical chaos and resource constraints, this video immediately grasps the founder's struggle. It powerfully illustrates the daunting task of finding tools, managing costs, and battling delays, evoking the familiar anxiety that hangs over early-stage ventures.

Offering a profound sense of relief, the AntStack Startup Acceleration Program is presented as the essential navigator. This concise saas tutorial video unveils their end-to-end support and the proprietary engine that fuels rapid, predictable product launches. The standout element? A bold guarantee addressing cloud costs head-on, demonstrating a tangible path to streamlined growth and inspiring confidence for any entrepreneur.

What We Can Learn

Visually confirm audience daily challenges immediately, making the solution's value clear.


29. Shopify Step-by-step video guide

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Duration : 57 seconds

Unlock the full creative vision for your online store. The video serves as an excellent step-by-step video guide, demonstrating how effortless it is to build and tailor pages without writing any code, making complex customization accessible to all merchants. Visual blocks allow placing content like product videos or customer reviews anywhere on any page.

Adding app blocks seamlessly integrates features, enhancing specific parts of the customer journey directly. Dynamic fields bring unique product stories to life, adding a layer of rich detail. Shopify empowers you to transform your storefront, bringing your brand's content powerfully to life without technical barriers.

What We Can Learn

Visualizing internal components certified for 100 million presses instills confidence in lasting product quality.


30. Vetster SaaS product walkthrough

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Duration : 16 seconds

Capturing the true anxiety of pet ownership, this animation uses charming characters to voice common fears about traditional vet visits. By focusing on the pet's perspective, it immediately establishes an emotional connection, effectively addressing a core pain point for both animals and their owners. This creative approach makes the subsequent solution highly resonant.

The video then presents Vetster as the accessible answer, offering a concise SaaS product walkthrough that demystifies the online consultation process. Highlighting 24/7 availability reinforces the immense convenience and peace of mind provided. It's an insightful example of how to communicate a digital solution with empathy and clarity, inspiring similar project approaches.

What We Can Learn

Visually explaining complex factory processes simplifies understanding increasing viewer adoption readiness effectively.


FAQ

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How can a welcome video improve initial user experience?

Welcome videos create a positive first impression, guiding users through initial steps and increasing product engagement.

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How should product demo videos be structured for effective onboarding?

Effective product demos showcase key features and benefits in a logical sequence, mirroring a successful user journey. Consider incorporating interactive elements.

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How can a short video showcase my software's value during onboarding?

Showcase software value by addressing user pain points and demonstrating solutions concisely, encouraging product adoption.

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How can new feature introduction be creatively handled in onboarding tutorials?

Introduce new features creatively using engaging visuals, animations, and real-world examples, making learning enjoyable.

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How can onboarding videos reduce customer support inquiries?

Proactive onboarding videos address common user questions, reducing support tickets and improving user satisfaction.

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How can complex software functions be explained simply in onboarding videos?

Simplify complex functions by breaking them down into digestible steps, using clear visuals and concise, jargon-free language.

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How can a video series guide users through product adoption stages?

A video series guides users through product adoption stages, from initial setup to advanced features, providing tailored support.

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What types of SaaS product onboarding videos (explainer, tutorial, etc.) are most effective?

Explainer, tutorial, and testimonial videos cater to different learning styles, maximizing onboarding effectiveness.

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How can user testimonials be integrated into onboarding videos for maximum impact?

Integrate user testimonials strategically, showcasing success stories and building trust to encourage product adoption.

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What's the optimal length for a SaaS onboarding video to maintain engagement?

Optimal onboarding video length is 2-5 minutes, balancing information delivery with user attention spans.

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How can onboarding videos motivate users to complete the setup process?

Motivate users by highlighting quick wins and celebrating milestones, creating a sense of accomplishment.

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What scripting techniques (problem/solution, storytelling) best suit onboarding videos?

Problem/solution and storytelling scripting techniques make onboarding relatable and engaging.

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What visual styles are most effective for SaaS product onboarding videos?

Clean, modern visuals with clear typography and intuitive interface demonstrations are effective for SaaS onboarding.

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How can I learn from successful SaaS companies' use of onboarding videos?

Analyze successful SaaS companies' onboarding videos for inspiration, noting their structure, messaging, and visual style.

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What key factors should be considered when planning a series of onboarding videos?

Key planning factors include target audience, product complexity, desired outcomes, budget (ranging from $1000-$6000 for a 60-second video depending on complexity), and turnaround time (typically 3-8 weeks).



Measuring and Optimizing SaaS Onboarding Video Impact


Crafting an effective SaaS Product Onboarding Video is just the beginning of the journey. Once teams deploy these vital assets, the real work shifts to measuring their impact. Do these visual guides genuinely resonate? Are they driving desired user behaviors? Measuring effectiveness transforms video creation from an artistic endeavor into a data-driven growth engine, crucial for boosting user retention and product adoption. Without this critical feedback loop, effort risks falling short.

Remember, people are visual learners, retaining significantly more from video. This power allows videos to simplify complex functions, rapidly increasing user competence and confidence. It accelerates time-to-value for new users, helping them achieve their goals faster. Positive visual onboarding experiences directly correlate with higher renewal rates and increased product usage over time.

Measuring video impact involves tapping into various data streams. Start with metrics from your video hosting platforms. Move deeper into product analytics to track user behavior post-viewing. Supplement these with insights gleaned from customer support interactions.

  • Track video engagement analytics view counts watch duration drop-off points rewatches signal content strengths or weaknesses.

  • Analyze behavioral and product usage analytics see if users who watch specific videos adopt related features or complete key actions faster.

  • Monitor support tickets a reduction in queries about topics covered in videos indicates successful self-service enablement and cost savings.

  • Implement iterative testing and personalization use data insights to refine video content tailoring experiences for different user segments to maximize relevance and impact.


  • Ultimately embracing a data-driven approach to measuring and optimizing your onboarding videos ensures they remain powerful tools continuously driving user success and maximizing your ROI.


    Why Advids for SaaS Product Onboarding Video?


    At Advids, we create high-quality, original SaaS product onboarding videos designed to boost user engagement and drive product adoption. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is both effective and enjoyable for your users.

    Transforming User Onboarding Through Animation:

    Customized SaaS Product Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or interactive tutorials, ensuring seamless integration with your product and brand.
    Creative Storytelling for Enhanced Engagement: Our team crafts compelling narratives that simplify complex features and guide users through your product's key functionalities, maximizing user understanding and retention.
    Cutting-Edge SaaS Product Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that captivate your audience and leave a lasting impression.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes SaaS product onboarding videos truly effective. We've successfully delivered over 275 SaaS onboarding video projects.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and informative onboarding experiences.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Partnership Built on Collaboration and Communication:

    Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life and aligns perfectly with your onboarding goals.
    Strategic Communication: We prioritize clear and open communication, ensuring we understand your target audience, product features, and overall onboarding strategy to create videos that resonate with your users.

    Ready to unlock the potential of SaaS Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a SaaS Product Onboarding Video?


    A SaaS Product onboarding Video is a digital guide that welcomes new users to your software and helps them get started quickly. It's a concise and engaging way to introduce key features, demonstrate functionality, and empower users to experience the full value of your product. These videos can take various forms, including product tours, feature explainers, and welcome videos. They can be used to educate users on how to use specific features, navigate the interface, and achieve their desired outcomes.

    Onboarding videos are particularly effective for SaaS products because they can be used to address common user challenges and reduce the need for customer support. They can also be used to build brand awareness and establish thought leadership.


    What do top SaaS Product Onboarding Videos have in common?


    Craft compelling saas onboarding videos that showcase value and drive user engagement.

    Defined Goals: Set specific, measurable goals like trial sign-ups or feature adoption. Focus on quantifiable results.

    • Ideal Customer Profile: Create detailed user personas to tailor messaging and visuals. Personalization is key.
    • User Journey Mapping: Visualize the onboarding process, highlighting key steps and potential friction points. Optimize flow.
    • Essential Features: Showcase only the most valuable features early on, avoiding information overload. Prioritize value.
    • Pain Point Resolution: Directly address user frustrations and demonstrate how the SaaS provides solutions. Show, don't tell.
    • Customer Success Stories: Feature relatable stories that resonate with the target audience. Emphasize authenticity.
    • Interactive Screencasts: Use clear, concise recordings that focus on user interaction and ease of use. Show, don't tell.
    • Visual Appeal: Use professional-quality graphics and animations to enhance engagement. Maintain a consistent brand.
    • Actionable Call to Action: Use strong verbs and clear instructions to guide viewers towards desired actions. Be direct.
    • Benefit-Driven Messaging: Highlight the tangible benefits of using the SaaS, focusing on ROI and time savings. Quantify value.


    What makes SaaS Product Onboarding Video effective?


    A laser focus on the target audiences pain points and goals is the bedrock of any effective SaaS onboarding video. The video should orchestrate a seamless, visually compelling journey that reveals the products core value. Employing micro-learning principles, breaking down features into easily absorbed modules, is non-negotiable.

    A well-crafted narrative, whether a problem/solution framework or a users triumph, is the key to viewer engagement. Genuine customer testimonials and data-driven case studies are essential to make the products value proposition relatable and tangible. Precise, strategically placed calls to action are crucial for guiding users towards specific actions.

    A laser-focused and concise video, devoid of unnecessary length, is paramount. High-caliber visuals, a professional voiceover, and dynamic animations are vital for maintaining viewer engagement. Data-driven iterative refinement, based on user engagement metrics, is essential for maximizing impact.

    Accessibility, through closed captions and transcripts, is a non-negotiable element, demonstrating inclusivity and enhancing user experience.


    How long should your SaaS Product Onboarding Video be?


    Optimize SaaS onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core message?
    • Who is the ideal user?
    • Which features need showcasing?
    • How intuitive is the product?
    • Where will the video reside?
    • What's the video's purpose?
    • What's the desired user action?

    SaaS product onboarding video length guide

    SaaS Product Onboarding TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsConcisely explains core value proposition using engaging visuals and narrationAwareness/Consideration
    Live Action Demo45-75 secondsShows product in use, highlighting key features with a real person demonstratingConsideration/Conversion
    Screen Recording30-60 secondsCaptures on-screen actions, guiding users through specific tasks efficientlyActivation/Onboarding
    Product Walkthrough90-120 secondsComprehensive overview of features and functionality, step-by-step guideOnboarding/Activation
    Quick Start Guide15-30 secondsFocuses on immediate value, guiding users to achieve a quick winActivation


    How to create SaaS Product Onboarding Videos?


    Crafting compelling SaaS onboarding videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that drive user engagement and accelerate product adoption.

    * Target Audience - Deeply understanding your audience informs every creative decision, ensuring resonance.

    • Video Objectives - Clear objectives ensure the video directly contributes to conversion goals.
    • Storyline Development - A compelling narrative keeps viewers engaged and makes the onboarding process enjoyable.
    • Script & Storyboard - These are crucial for a polished, professional final product.
    • Video Style Selection - The right style enhances brand identity and improves viewer engagement.
    • Visuals & Music - High-quality visuals and music create a professional and memorable experience.
    • Video Recording - High-quality footage ensures clarity and professionalism, showcasing the product effectively.
    • Video Editing - Precise editing creates a smooth, concise, and easy-to-follow user experience.
    • VFX & Animation - Strategic use of these elements enhances understanding and memorability.
    • Call to Action - A strong CTA drives immediate engagement and maximizes the video's impact.
    • Platform Optimization - Ensures the video is accessible and performs well across various platforms.
    • Video Refinement - Iterative testing and refinement guarantee a high-impact, effective onboarding video.


    How to Write a Script for Your SaaS Onboarding Video


    Let's talk about writing a script that will transform your SaaS onboarding. A compelling script is the heart of professional SaaS onboarding videos, turning potential users into engaged customers. Remember, even a software tutorial video can be captivating with the right approach.

    Creating a script for best SaaS onboarding videos isn't about technical jargon; it's about connecting with your audience. We'll guide you through crafting a script that resonates, educates, and inspires action.

    • Understand your audience. Speak their language. Address their pain points . A script for a seasoned marketer will differ from one designed for a first-time user.
    • Keep it concise . Respect your viewers' time. Get to the point quickly and avoid information overload.

    A well-written script is the foundation of any successful SaaS onboarding video. By following these tips, you'll create a script that not only informs but also inspires.


    The Importance of a Strong Call to Action in SaaS Onboarding Videos


    Let's talk about the magic ingredient that transforms viewers into active users: the call to action (CTA). A compelling CTA is the bridge between passive watching and active engagement. It's the final nudge that encourages viewers to take the next step, whether it's starting a free trial, exploring key features, or diving deeper into your SaaS platform. Without a clear and compelling CTA, your onboarding videos might be entertaining, but they won't be effective.

    Think of your CTA as the guiding hand that leads users through the onboarding journey. It's the difference between a viewer simply watching a product demo video and actually signing up for a trial. It's the key to unlocking the full potential of your SaaS onboarding videos.

    • A strong CTA provides clear direction. It tells viewers exactly what we want them to do next, eliminating any confusion. For example, in software onboarding video examples, a well-placed " Get Started Now " button can guide users seamlessly to the signup page.
    • Urgency motivates action. Phrases like " Limited-Time Offer " or "Join Today" create a sense of urgency, encouraging viewers to act quickly. This is particularly effective in product training videos, where a CTA like "Apply Now" can prompt users to put their new skills into practice.
    • Incentives sweeten the deal. Offering a discount, a free resource, or exclusive access can further motivate viewers to click that CTA. Imagine a SaaS tutorial video examples offering a free cheat sheet for viewers who sign up for a newsletter.
    • Testing is key . Experiment with different CTAs to see what resonates best with our audience. A/B testing different button colors, text, or placement can significantly impact conversion rates . A product demo video, for instance, might test "Start Free Trial" versus "See How It Works."

    A well-crafted CTA is the final piece of the puzzle, transforming passive viewers into engaged users and driving the success of your SaaS onboarding strategy.


    Creating a Compelling Narrative for Your SaaS Onboarding Video


    Let's talk about crafting a narrative that truly resonates with your audience. Remember, even a software onboarding video can captivate with the right story. We're not just explaining features; we're building connections. Think of your onboarding video as a mini-movie, with your user as the star.

    Effective SaaS onboarding videos go beyond the technical. They tap into emotions, address pain points, and offer solutions in a relatable way. Looking for inspiration? Check out these SaaS onboarding video examples to see how storytelling brings products to life.

    • Start with a relatable problem: Introduce a character facing a challenge that your audience understands. This immediately grabs their attention.
    • Present your SaaS as the solution: Show, don't just tell, how your product resolves the problem and makes life easier.
    • Focus on the transformation: Highlight the positive outcomes and how your SaaS empowers users to achieve their goals.
    • End with a clear call to action: Guide viewers towards the next step, whether it's signing up for a trial or exploring key features.

    A well-crafted software launch video is your first impression – make it count with a compelling narrative. By focusing on the user journey and incorporating storytelling techniques, we transform a simple product demo into an engaging experience. A compelling narrative is the heart of any successful software onboarding video, turning potential users into engaged customers.


    Using Animation Effectively in SaaS Onboarding Videos


    Let's dive into the power of animation in SaaS onboarding videos. We'll explore how animation transforms complex concepts into engaging visuals, boosting user understanding and product adoption. Think of animation as your secret weapon, turning a typical saas product demo video example into a captivating experience.

    Animation isn't just about flashy visuals; it's about enhancing the entire user experience. From simplifying complex workflows to creating emotional connections, animation elevates your onboarding videos from informative to truly engaging. Imagine an application onboarding video that seamlessly guides users through the setup process with intuitive animations, or an application launch video that generates excitement with dynamic visuals.

    • Clarify the complex: Animation breaks down intricate processes, making them easy to grasp, as seen in engaging SaaS onboarding video examples.
    • Visualize the abstract: Bring intangible benefits to life through captivating visuals, transforming your SaaS product demo video examples.
    • Highlight key features: Draw attention to important functionalities with dynamic animations, creating a memorable experience.
    • Boost engagement: Make learning fun and memorable with dynamic elements, turning passive viewers into active users.

    By strategically incorporating animation, we transform onboarding from a chore into an engaging experience. Animation empowers us to connect with our audience on a deeper level, driving product adoption and user satisfaction.


    Building a Brand Identity Through Your SaaS Onboarding Video


    Building a strong brand identity is crucial for any SaaS company. Your onboarding videos offer a prime opportunity to showcase your brand personality and connect with new users. Let's explore how we can leverage these videos to create a memorable and engaging onboarding experience that reinforces your brand. High-quality SaaS onboarding videos are more than just tutorials; they're an extension of your brand.

    Think of your onboarding video as a first impression. It's a chance to not only explain your product but also convey your brand's values and personality. A compelling saas explainer video, for example, can effectively communicate your brand's unique selling proposition while showcasing its personality. By focusing on the user experience and incorporating storytelling elements, we can transform a simple product demo into a powerful branding tool.

    App onboarding video examples often demonstrate how animation can simplify complex features, reinforcing brand identity through clear communication.

    • Visuals: Maintain visual consistency with your brand's logo, colors, and fonts.
    • Messaging: Tailor your messaging to resonate with your target audience's specific needs and pain points.
    • Storytelling: craft a narrative that connects with viewers on an emotional level, showcasing your brand's values.
    • Music: Use music and sound design to enhance the viewing experience and reinforce your brand's personality.

    By focusing on these key elements, we can create onboarding videos that not only educate users but also build a strong brand identity. This approach transforms onboarding from a functional process into a memorable brand experience, fostering user loyalty and driving product adoption.


    How SaaS product onboarding video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or demos.
    7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, SaaS product onboarding video examples 2024, n=12500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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