30 SaaS User Onboarding Video Examples To Drive Engagement

1. OpenText

Breaking free from the gravitational pull of outdated systems unlocks true potential. OpenText offers InfoArchive and Migrate as launchpads for cloud agility. This feature walkthrough video powerfully visualizes the stagnation of the past and presents them as a unified answer to shedding legacy constraints, using clear animation to depict secure data archiving and effortless migration.

Beyond just lifting and shifting, InfoArchive and Migrate pave the way for compliant, cost-effective cloud operations with near-zero downtime. Their strategic availability on Google Cloud Marketplace as a private offer transforms procurement into a streamlined process, unlocking significant cost savings by fully leveraging committed spend.

2. Bentley Platform guide video

Connecting project data to tangible locations brings a crucial dimension to infrastructure management. This insightful platform guide video unveils the power of mapping work items directly onto a geographical interface, transforming abstract tasks into pin-pointed realities on a site map. It instantly elevates spatial awareness, making complex project landscapes immediately comprehensible.

Experience the intuitive interaction as location-assigned forms appear as distinct icons. Hovering reveals critical details, while clicking offers instant access to the full work item information. This dynamic link between visual location and detailed data, alongside the flexibility to resize map and table views, streamlines workflows and enhances decision-making based on real-world geography.

3. AlayaCare SaaS user onboarding video

Shifting focus from tedious desktop tasks back to compassionate patient care is the core message AlayaCare delivers. The animation vividly captures the overwhelming feeling of manual coordination, showing screens piled high with one-click tasks. This directly speaks to home care's need to prioritize people over paperwork.

The video showcases the system's elegant automation, showing how integrated tools eliminate manual intake and streamline scheduling by matching criteria efficiently. This clear SaaS user onboarding video highlights the ability to quickly remove delayed messages.

It's an inspiring example showing how optimizing operations truly allows agencies to get back to supporting their team and patients, simplifying complex workflows.

4. Upwork Feature demonstration video

Breaking free from the tangled complexities of cloud infrastructure is a primary developer desire, often lost in the overwhelming choices and configuration demands. This video masterfully depicts the common struggle of navigating diverse services required for modern web applications, portraying it as a significant barrier to building and innovating rapidly.

Providing a compelling escape route, AWS Elastic Beanstalk offers a profoundly streamlined approach. This feature demonstration video highlights how simply uploading an application bundle triggers a cascade of automated steps including provisioning, load balancing, and auto-scaling. This seamless process offloads significant operational burden, enabling teams to channel creative energy into building compelling applications and embracing modernization with greater ease and focus.

5. Calendly Product onboarding video

Embracing flow and connection, Calendly unveils a vibrant new brand identity. Moving past a static icon, its dynamic shapes and rich colors create an open canvas, visually representing the potential inherent in a flexible, well-scheduled day.

This piece isn't a typical product onboarding video detailing functionality; it's an insightful exploration of brand philosophy. The way abstract elements merge illustrates seamless interaction and the convergence of diverse ideas, powerfully communicating Calendly's role in making 'easy scheduling ahead' a tangible reality, inspiring creative connection.

6. ABBYY Product onboarding video

Escape the headache of paper piles and endless lines; this video paints a compelling picture of streamlined digital trust. It brilliantly confronts the fragmented, frustrating reality of manual identity checks with the swift, seamless experience ABBYY Proof of Identity provides.

The visual transformation from tangled, multi-vendor processes to a clean mobile interface makes the solution's value immediately clear. As a product onboarding video, it shows not just features but the tangible relief and assurance businesses gain.

By enabling real-time data validation and fraud detection, it simplifies compliance, ensuring businesses confidently advance while keeping customers happily engaged in a smooth digital flow.

7. BetterCloud Software walkthrough video

For IT, visibility across numerous tools isn't a luxury, it's essential, yet often elusive. This compelling software walkthrough video visually captures the tangled reality of scattered SaaS applications and users, dramatically portraying the lack of centralized oversight and the hidden risks lurking within unmanaged environments. It paints a vivid picture of the problem many teams grapple with daily.

The true artistry here is the seamless pivot to the solution, BetterCloud Discover, presented as a powerful command center. It doesn't just show features; it evokes the relief of gaining control, demonstrating automated efficiency to swiftly discover, manage, and secure your entire SaaS landscape. This clarity serves as inspiration for explaining complex value visually.

8. Dropbox Platform guide video

Bringing complex creative workflows into a single, effortless stream is what this demonstration achieves. The video quickly immerses you, revealing Dropbox not just as storage but a hub fostering unified teamwork. This exceptional platform guide video shows how collaboration across teams and agencies becomes intuitive and connected.

Time-stamped commenting on media transforms feedback into a live conversation. Seamless integration with tools for approvals eliminates friction points, building confidence and speeding up project delivery dramatically. The visual clarity makes these powerful features feel approachable, inspiring efficient creative projects.

9. Copado Software walkthrough video

Achieving seamless software delivery in the digital age demands a connected workflow, a need this video addresses head-on by showcasing Copado. It compellingly illustrates the power of collaborative hybrid teams overcoming siloed, linear processes. The visual shift from disconnected steps to interconnected circles is a powerful metaphor for enabling faster, lower-risk innovation.

Moving beyond abstract concepts, the visual presentation, showcasing glimpses of the platform interface and process flows, acts as a compelling software walkthrough video. The focus shifts to tangible results consistent quality, accelerated delivery, strategic resilience evoking a sense of empowered collaboration for modern software teams.

10. MAERSK Product onboarding video

Uncertainty often challenges global supply chains, demanding remarkable adaptability. Maersk presents an innovative solution designed to provide necessary agility in today's volatile environment. Flex Hub, as explained in this product onboarding video, empowers businesses by decoupling initial shipping from final destination decisions at strategic container hubs, enabling swift adjustments.

This forward-thinking approach facilitates reliable cargo flow and potential lead time reductions towards various markets. It offers enhanced online visibility for greater command over logistics, while smartly leveraging transit storage minimizes costs and eases burdens on traditional warehousing, ensuring companies possess the responsiveness change demands.

11. Dassault Systems SaaS user onboarding video

Revealing the planet anew, this Dassault Systems video shows how raw global data translates into crucial insights for shaping our world. It powerfully illustrates transforming information sourced from landscapes to satellites.

Its impact lies in visualizing complex geospatial datasets not as mere numbers but as actionable simulations and maps, unlocking potent decision-making power. The demonstration moves beyond typical features to show the *why* behind data processing.

This sophisticated approach feels less like a conventional SaaS user onboarding video and more like an inspiring look at leveraging data to understand environments, plan future cities, and foster sustainable development.

12. CooperVision Platform guide video

Through vibrant animation, this video unravels the intricate web of enterprise data infrastructure. CooperVision presents a dynamic visual narrative, serving as an excellent platform guide video, demonstrating how disparate systems converge seamlessly into a unified flow. It powerfully conveys the challenge of data silos and the elegance of a unified solution.

This visual clarity is inspiring; it shows how complexity can be managed intuitively, empowering users. By highlighting the "design once, deploy anywhere" approach without coding, the video suggests that unlocking deep insights from all data sources, including bridging legacy mainframes to modern platforms, is achievable for organizations. It's a great example of illustrating powerful capability through simplified visual storytelling others can learn from.

13. Kion Dashboard tour video

Challenging the conventional view of cloud management, this video prompts reflection on what comes next after establishing basic control. It heralds the distinct era of cloud enablement, where Kion provides the foundational solution merging governance and management. This empowers individuals and teams, breaking down barriers to effective cloud use.

The core message centers on unleashing potential, moving beyond just simplification towards tangible achievements. Opportunities like pursuing innovation, scaling operations smoothly, increasing agility, and building connection become readily accessible. A Dashboard tour video offers a window into how Kion translates these aspirations into a well-governed, well-managed reality, allowing organizations to truly go farther, faster.

14. CMDB Feature walkthrough video

Navigating the tangled web of modern IT infrastructure demands relentless accuracy, a stark contrast to the reality of fragmented configuration data. Outdated CMDBs trap teams in a cycle of slow response, overwhelming noise, and exhausting manual fixes, creating a substantial operational drag on productivity.

Breaking free requires a platform that empowers precision data to fuel automation. ScienceLogic SL1 unlocks this capability, bringing data from anywhere into a clean, real-time lake that drastically boosts CMDB accuracy. The automated incident resolution shown in this feature walkthrough video accelerates repair times, eliminating guesswork and freeing IT experts from reactive busywork to drive innovation and deliver exceptional user experiences.

15. Printify Software onboarding video

Stepping into vast, untapped markets becomes suddenly simple. Printify's latest unveilings include dedicated brand lines for sought-after categories like skincare, supplements, and coffee. The vibrant animation isn't just showing products; it's demonstrating the creative empowerment of easily applying your unique vision to high-demand items.

This video, far more than a simple software onboarding video, charts a clear path from choosing items to customized sales. It powerfully conveys the ease of launching a full brand and connecting with audiences worldwide, all while Printify handles fulfillment and you keep the entire profit, a compelling vision for any entrepreneur.

16. Trends Feature demonstration video

Stepping beyond surface-level metrics offers a new perspective on user behavior. Traditional analysis often isolates quantitative patterns from the human actions that create them, leaving gaps in understanding the 'why' behind the data shifts.

Trends by Hotjar bridges this divide, empowering teams to see both the big picture and granular detail. This feature demonstration video visually outlines how its dashboard provides quantitative insights derived from unique user interactions. Crucially, it illustrates the seamless connection, allowing users to dive directly from charts revealing trends into the actual recordings and feedback.

Gaining this combined visibility clarifies user journeys and unlocks deeper insights. The video compellingly shows how moving between macro trends and micro behaviors transforms analytical capabilities, inspiring a more holistic approach to understanding product usage.

17. Linqto Software tutorial video

Stepping into the burgeoning space economy is becoming a tangible opportunity. This video compellingly showcases Axiom Space, a leader charting humanity's next chapter beyond Earth and constructing the successor to the International Space Station.

Axiom's ambitious mission aims to expand human presence and bring innovation back to our planet, reflecting the predicted trillion-dollar growth in the space sector. Linqto emerges as the essential bridge, democratizing access to this pioneering investment.

Presented with striking visuals and clear communication, this serves beyond mere information, acting like an inspiring software tutorial video for navigating investment in the future of space habitation and exploration. It invites participation in a truly transformative venture.

18. Pinkerton Guided product exploration video

Facing the flood of crime incident data, Pinkerton offers clarity built on heritage and innovation. They fuse over 170 years of experience with cutting-edge modern data science, developing rigorous algorithms that test and refine statistical models to ensure precision.

Effectively functioning as a guided product exploration video, it illustrates how this process distills complex neighborhood crime risk into the Pinkerton Crime Index, a simple, trustworthy number. Comparing areas like Holborn and Farringdon reveals its power to provide accurate insight, enabling confident decisions for real estate investment, business ventures, or security budgeting.

19. CAIS Software onboarding video

Addressing the intricate world of alternative investments, the CAIS platform delivers a singular, potent solution for financial advisors. It deftly simplifies complex workflows, promising remarkable efficiency. This innovative offering opens doors to diverse asset classes with unprecedented ease and comprehensive oversight.

The platform's visual guidance, a compelling software onboarding video, vividly demonstrates revolutionary pre-trade portfolio building and rapid transaction processing. Advisors gain precious time, empowered by seamless account creation and flexible integration with their existing tech stack. Supported by dedicated human expertise, CAIS provides the centralized intelligence advisors need to confidently elevate client portfolios.

20. QAPITA SaaS user onboarding video

Buried under mountains of spreadsheets and intricate documents, managing startup equity often feels like an overwhelming burden. This video powerfully illustrates that common chaos, highlighting the inefficiency and burden it places on teams trying to grow. It sets the stage for a much-needed change, revealing a path to clarity.

Then, the QAPITA platform, CapMap, arrives, slicing through the complexity. It transforms scattered data into a single, transparent source, empowering investors to track ownership and giving employees clear sight of their valuable equity stakes, fostering engagement.

Beyond simple management, CapMap streamlines vital tasks like dilution analysis, accelerating fundraising and exit readiness. This clear, transformative message makes it an inspiring saas user onboarding video example, showcasing how effective visual communication can empower users by solving core business frustrations.

21. Netskope Software tutorial video

Navigating the intricate web of modern connectivity across hybrid work environments presents significant security challenges. Reliance on fragmented point solutions feels disjointed, creating frustrating coverage gaps, data loss risks, and overwhelming complexity for security teams needing a clearer path.

Netskope's vision offers a compelling alternative. It illustrates how Security Service Edge unifies diverse capabilities, like a central brain connecting senses for holistic awareness. This software tutorial video clarifies how this integrated approach reduces attack surface and eliminates patchwork headaches, offering a smarter, cost-effective security posture.

Seeing the clarity and elegance of this unified strategy presented visually serves as a powerful example of how technical concepts can be simplified. It provides real inspiration for communicating complex solutions effectively in video.

22. Imprivata Guided product exploration video

Navigating the hidden complexities of shared mobile tech in critical frontline settings presents significant IT hurdles. Preventing the costly data breaches where misplaced devices are involved, a problem in 41% of cases, adds urgency.

This guided product exploration video unveils a powerful approach. Imprivata GroundControl offers robust capabilities to dynamically control, enable, and manage shared device fleets, reducing management burden and freeing valuable IT time while empowering mobile workers.

It delivers critical visibility into device status, automating workflows for preventing loss and ensuring secure, private access for every user. This secures shared mobility, enhances data privacy, and optimizes operational spending, unlocking the full potential.

23. i-Series Software walkthrough video

ushering in a new era for laboratory analysis, this analytical intelligence solution presents a transformed workstyle. The i-Series High Performance Liquid Chromatograph streamlines processes with smart automation, including features like automated startup powered by FlowPilot, significantly reducing hands-on time and freeing up valuable researcher focus.

The true power lies in remote connectivity, allowing scientists to monitor analysis from any location. This is effectively demonstrated in the software walkthrough video, which shows how remote access enables unprecedented flexibility and a potential 50% decrease in physical lab time, accelerating research outcomes. Seamless maintenance support via QR codes reinforces operational ease.

24. QtS Dashboard tour video

Facing the demanding complexities of modern finance feels like a relentless juggling act. Quote-to- Sustain emerges as a powerful solution, providing finance leaders the insights needed to master the intricate challenges of optimizing cash flow and preventing revenue leakages effectively.

Its hyperautomation framework integrates disparate systems across the enterprise into a unified OneOffice experience. The visual demonstration, including a comprehensive dashboard tour video, compellingly reveals the power of AI-driven analytics and actionable insights for enhanced decision-making.

This transformation delivers impressive tangible results, seen in unlocking significant working capital and drastically slashing overdue accounts and days sales outstanding, boosting the bottom line. This video inspires a vision of confident financial mastery.

25. GoAigua Software tutorial video

Responding to critical challenges impacting water utilities worldwide, GoAigua presents a powerful platform. It frames the solution compellingly, rooted in over 130 years of water cycle expertise from Global Omnium, positioning it as essential for tackling rising costs, aging infrastructure, and scarcity head-on. This deep heritage fuels its unique approach and credibility in smart water.

Showcasing its capabilities, the software tutorial video illustrates how integrating billions of data points enables vital functions like detecting hidden leaks and predicting sewer overflows days in advance. This sophisticated data management doesn't just promise efficiency; it delivers tangible results seen in significant reductions in non-revenue water and improved customer satisfaction, inspiring viewers by demonstrating how smart water leads to a more sustainable and better world.

26. Cybereason Software onboarding video

In the perpetual digital night, where threats hide unseen, navigating this complex landscape demands dedicated guardians possessing unique sight. This video powerfully frames the challenge faced by cybersecurity defenders, portraying the digital world as a vast, intricate network where constant vigilance is paramount.

The striking visual metaphor, culminating in the all-seeing owl motif embedded within the network, offers a potent symbol of insight. It interprets Cybereason's XDR value as granting defenders unparalleled vision and intelligence for effective combat. This distinctive approach sets a new standard for the software onboarding video concept, showing how focusing on mission and empowerment can inspire creators of similar content.

27. Woven Dashboard tour video

Seeking the right candidate often feels like sifting blindly through details. This dashboard tour video instantly shows a clearer path to finding your best fit. It highlights how moving past traditional biases towards data-driven assessments can reveal true potential, paving the way for smarter hiring decisions.

Presented with vibrant clarity, the platform's assessment tools demonstrate how focusing on actual skills and capabilities transforms the evaluation process. This isn't just about features; it's an inspiring look at creating a fairer hiring experience and serves as a compelling example for crafting effective product stories through video.

28. Eightfold.ai Feature demonstration video

Navigating the complex landscape of talent acquisition often means overlooking the perfect candidate right within your reach. Companies struggle to find the right people among piles of resumes and missed connections, leading to wasted effort and missed opportunities for growth. It's a universal pain point presented clearly.

This insightful feature demonstration video showcases how Eightfold.ai fundamentally transforms this challenge. By employing advanced AI, it builds a vibrant talent network, continuously updating profiles to reveal hidden skills and potential. This intelligent approach surfaces the absolute best matches from internal employees, past candidates, and external pools, revolutionizing the hiring process.

29. Workable Guided product exploration video

Bringing clarity to the often fragmented process of finding, hiring, and managing talent is the powerful promise conveyed here. This video offers a visual journey through a platform designed to consolidate every step, from initial candidate attraction to ongoing employee needs.

Through this guided product exploration video, viewers witness how the system simplifies complex workflows. The demonstration highlights features like integrated sourcing, evaluation tools, and compliant onboarding, showcasing a seamless experience. It's an inspiring look at transforming HR operations, making them more efficient, collaborative, and ultimately, more successful in building strong teams.

30. Lendi Feature walkthrough video

Through brilliant animation, establishing confidence in the home loan search feels less daunting. Lendi's video actively dismantles complexity, communicating their promise of unbiased guidance in a market often favoring lenders. It visually contrasts their approach, showing experts recommend what's genuinely best.

This clever feature walkthrough video makes the unbiased process feel like a genuine journey toward your goal. The animation transforms potential stress into a confident choice, reinforced by the visible 5-star rating. It's a powerful example of using creative visuals to convey integrity and inspire trust.

Measuring Onboarding Video Impact on Key SaaS Metrics

Measuring SaaS User Onboarding Video impact goes beyond simple views. They are vital tools for driving key business outcomes. Effectively produced, these videos directly influence how quickly users grasp value and integrate software into workflows. Understanding their true performance requires digging into data linking video engagement to subsequent user actions within the product. This data provides the compass needed to refine strategy and maximize results.

Aligning video content with user journey stages enables specific measurement targets. Early videos might focus on rapid activation, while later ones could drive feature adoption. The goal shifts from just informing to actively prompting desired behaviors and tracking if those behaviors occur. This measurement loop fuels continuous improvement.

Measuring true impact involves tracking metrics that tell the story of user behavior change.

Why Advids for SaaS User Onboarding Video?

At Advids, we create high-quality, original SaaS user onboarding videos designed to boost user engagement and drive product adoption. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is both effective and enjoyable for your users.

Transforming User Onboarding Through Animation:

Customized SaaS Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, product demos, or interactive tutorials, ensuring seamless integration with your user journey.
Creative Storytelling for Enhanced Engagement: Our team crafts compelling narratives that resonate with your target audience, simplifying complex concepts and highlighting key product features.
Cutting-Edge Technology for Impactful Onboarding: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression and improve user retention.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes SaaS onboarding videos truly effective.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have chosen Advids to elevate their user onboarding experience.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client success.

A Collaborative Approach to Onboarding Success:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life.
Strategic Communication: We prioritize clear and open communication, understanding your target audience, product features, and overall onboarding goals to create videos that maximize user engagement.
[Pick a number between 185 to 470] Successful SaaS Onboarding Videos: We've helped numerous SaaS companies optimize their user onboarding with engaging and effective animated videos.


Ready to unlock the potential of SaaS User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS User Onboarding Video?

A SaaS User onboarding Video is a short, engaging video that guides new users through the initial stages of using your software. It's designed to familiarize users with the platform's features, benefits, and user interface, enabling them to quickly understand its value and start using it effectively. These videos are typically used to introduce new users to the software, demonstrate key features, and provide step-by-step instructions for common tasks.

SaaS User onboarding videos are often used in conjunction with other onboarding materials, such as written tutorials or interactive walkthroughs. They can be embedded on your website, landing pages, or shared via email to reach a wider audience.

What do top SaaS User Onboarding Videos have in common?

Mastering saas onboarding videos requires focusing on user needs and showcasing value effectively.

Ideal Customer Profile: Tailor the video to resonate with specific user needs and pain points. Focus on their unique challenges and how your SaaS solves them.

• User Journey Map: Design a video that mirrors the user's actual experience, highlighting key steps and potential roadblocks. Emphasize ease of navigation.
• Feature Prioritization: Showcase only the most essential features, avoiding overwhelming the user with unnecessary information. Prioritize value.
• Problem/Solution Fit: clearly articulate the problem and demonstrate how the software provides a clear and effective solution. Show, don't just tell.
• Interactive Walkthrough: Use high-quality screen recordings that are concise and easy to follow. Focus on user interaction.
• Compelling Narrative: craft a story that connects emotionally with the user, building trust and excitement. Use relatable scenarios.
• Clear Call to Action: Place the CTA strategically and make it visually prominent. Use strong verbs and clear instructions.
• Customer Success Stories: Feature real users and their positive experiences. Focus on quantifiable results and testimonials.
• Data-Driven Results: Use charts and graphs to visually represent key metrics and achievements. Keep it simple and impactful.
• Structured Onboarding: Provide a clear and concise roadmap for users to follow. Break down complex tasks into manageable steps.

What makes SaaS User Onboarding Video effective?

A well-structured SaaS user onboarding video, concisely defining onboarding as the initial user experience, is driven by a clear understanding of user needs, such as reducing time to value and minimizing initial setup friction. It demonstrates immediate value and ROI by showcasing a key feature solving a user pain point within the first 10 seconds. It uses screen recordings, animated explainer sequences, and user testimonials to maintain user engagement, aiming for a 70%+ completion rate.

The video uses compelling visuals, including micro-interactions such as progress bars, tooltips, and subtle animations highlighting interactive elements, to intuitively guide users through the process, even for non-technical audiences. It focuses on 2-3 core functionalities crucial for initial success.

Tracking key metrics, including completion rates, click-through rates on CTAs, and time spent watching key sections, is crucial to optimize the videos impact. Creating separate versions for different user segments ensures the tone and style resonate with the target audiences experience level and preferences.

A clear call to action, such as Start your free trial now or Explore the dashboard, encourages users to explore the platform further. Through A/B testing different versions and analyzing user feedback from in-app surveys, creators can craft videos that directly support user goals and accelerate product adoption.

How long should your SaaS User Onboarding Video be?

Optimize SaaS onboarding video length by aligning video type, content, and user journey stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What core value is the video highlighting?
• Who is the ideal user for this video?
• Which features need prominent display?
• How intuitive is the software's design?
• What platform dictates video length?
• Does the style suit the target audience?
• What is the video's intended outcome?

SaaS user onboarding video length guide

How to create SaaS User Onboarding Videos?

Crafting compelling SaaS onboarding videos requires a strategic approach that prioritizes user understanding and engagement. A well-defined process, from initial concept to final delivery, is crucial for creating videos that drive conversions and user adoption.

• Pain Point Analysis - Focusing on key frustrations allows the video to directly address user needs.
• Video Goal Setting - Measurable goals (e.g., 20% increase in trial sign-ups) ensure the video's impact can be tracked.
• Script & Storyboard - A well-structured narrative keeps viewers engaged and guides them through the software's features.
• Style & Format Selection - The right style enhances the brand image and makes the software more relatable.
• Visuals & Animation - High-quality visuals and animations clarify complex functionalities and improve understanding.
• Concise Language Use - Simple, direct language prevents viewer confusion and keeps them focused on the key features.
• Compelling CTA - A clear and concise call to action motivates viewers to take immediate action.
• Platform Optimization - Adapting the video for various platforms ensures maximum visibility and engagement.
• Feedback & Iteration - Continuous improvement based on user feedback maximizes the video's effectiveness.

Creating a Compelling SaaS Onboarding Video Script

Crafting a compelling script is the heart of successful SaaS onboarding. It's where we translate features into benefits and turn potential users into active customers. A great script anticipates user needs, addresses their pain points, and guides them seamlessly through your application. Remember, we're not just explaining features; we're telling a story about how our software empowers users.

Think of your script as a conversation with your ideal user. What are their challenges? How can your software help them overcome those obstacles? An effective application onboarding video speaks directly to these needs, showcasing the value your software brings. Creative SaaS onboarding videos use visuals and storytelling to make this connection even stronger.

Let's explore some key elements of a compelling SaaS onboarding video script:

• Start with a hook: Grab the viewer's attention immediately by highlighting a common pain point or posing a relatable question.
• Show, don't just tell: Use visuals and screen recordings to demonstrate how your software works and its benefits.
• Focus on the "why": Explain why each feature matters to the user and how it solves their problems.
• End with a clear call to action: Tell viewers what to do next, whether it's starting a free trial or exploring specific features.

By focusing on these elements, we can create a script that not only informs but also inspires users to engage with our software and experience its full potential.

Choosing the Right SaaS Onboarding Video Style

Having discussed optimal video length, let's dive into selecting the right style for our SaaS onboarding videos. This crucial step shapes user perception and drives engagement. A well-chosen style transforms a simple explanation into a compelling narrative, turning potential users into active customers. What resonates with our target audience? How can we best reflect our brand's personality?

Thinking about these questions helps us create software onboarding videos that truly connect with viewers.

• Target Audience & Brand Alignment: Consider user demographics and brand aesthetics. A playful animation might suit a younger audience, while a sleek, minimalist style aligns with a professional brand.
• Platform Optimization: Tailor the video style to the platform where it will be hosted. A short, dynamic video works well on social media, while a longer, more detailed tutorial thrives on a dedicated landing page.
• Format Selection: Explore various formats like explainer videos, product demos, or customer testimonials. Each format offers unique strengths, catering to different stages of the user journey. A concise explainer video might introduce the software, while a detailed tutorial guides users through specific features.
• Visual Storytelling: Weave a narrative that resonates emotionally with viewers. Use high-quality visuals, clear typography, and intuitive design to enhance understanding and engagement. A compelling story, combined with clear visuals, transforms a simple explanation into a memorable experience.

By carefully considering these elements, we create professional SaaS onboarding videos that not only inform but also inspire, guiding users towards successful adoption and maximizing the value of our software.

How to Use Data to Improve Your SaaS Onboarding Video

Having explored top SaaS onboarding video examples and the nuances of saas explainer videos, let's shift our focus to the power of data. Data isn't just about numbers; it's a compass guiding us toward more effective SaaS onboarding videos. By understanding how users interact with our videos, we can refine our approach, boost engagement, and ultimately drive conversions. Imagine noticing a significant drop-off in viewer engagement during your SaaS explainer video right where a complex feature is introduced. This data point suggests simplifying the explanation or using more engaging visuals.

Data empowers us to make informed decisions, transforming our videos from informative to truly impactful.

• Engagement Metrics: Analyzing metrics like play rate and time spent watching reveals which sections resonate with viewers. High engagement in certain areas highlights valuable content, while low engagement signals areas needing improvement. Perhaps viewers are dropping off during a complex feature demonstration – a clear sign to simplify the explanation or use more engaging visuals.
• Conversion Metrics: Tracking click-through rates (CTRs) and conversion rates helps us understand how effectively our videos drive desired actions. A low CTR might prompt us to experiment with different call-to-action text or placement.
• Audience Insights: Gathering user feedback through surveys and comments provides invaluable perspectives. Direct feedback helps us understand user needs and preferences, allowing us to tailor our videos for maximum impact. Analyzing audience demographics and viewing patterns by user segment allows us to personalize the user experience.
• A/B Testing: Comparing different versions of our videos allows us to identify the most effective messaging, visuals, and calls to action. By analyzing the performance of top SaaS onboarding video examples, we can glean best practices and apply them to our own videos.

By continuously iterating based on data, we ensure our SaaS onboarding videos remain effective, engaging, and aligned with our audience's needs. This data-driven approach empowers us to create videos that not only inform but also inspire users to engage with our software and experience its full potential.

Key Features to Showcase in Your SaaS Onboarding Video

Having explored various SaaS onboarding video examples, let's delve into the essential features to showcase in your own videos. Creating a compelling SaaS product demo video involves understanding your audience and addressing their needs. Think of your video as a conversation – what challenges do your users face, and how can your software help them overcome those obstacles?

Effective SaaS onboarding video examples often focus on showcasing solutions, not just features. By weaving a narrative around how your software empowers users, you create a more engaging and impactful experience.

Imagine a user struggling with data organization. Your onboarding video can instantly connect by acknowledging this struggle and showing how your software provides relief. Speak directly to your users, using language they understand.

• Highlight Key Benefits and Solutions: Focus on the value proposition and how your software solves user pain points. Demonstrate the positive impact your software has on their workflows and overall success.

• Guide Users Through the Experience: A well-crafted SaaS product demo video guides users through typical workflows, showcasing the software's intuitive design and key functionalities. Emphasize ease of use and highlight the core value proposition.

• build trust and Credibility: Feature customer testimonials, demonstrating the real-world impact of the software. Data-driven results and success stories resonate with viewers and build confidence in your product.

• Provide a Clear Path Forward: Offer a structured onboarding path and end with a clear call to action. Guide users towards further exploration and encourage them to take the next step, whether it's starting a free trial or contacting your sales team.

By focusing on these key elements, we can create SaaS onboarding videos that not only inform but also inspire, driving user engagement and ultimately, conversions.

Optimizing Your SaaS Onboarding Video for Different Platforms

Optimizing your SaaS onboarding videos for different platforms is like tailoring a suit – one size doesn't fit all. Each platform has its own unique audience, technical specifications, and best practices. What works on LinkedIn might not resonate on TikTok. Let's explore how we can tailor our videos for maximum impact.

Think about your SaaS training video – would a five-minute tutorial work on TikTok? Probably not. Platform-specific length optimization is key. Similarly, a square video optimized for Instagram might look awkward on YouTube. Let's dive into some key considerations.

• Mobile Optimization: Most viewers access content on their phones, so mobile-first is crucial. Ensure your videos are easily viewable on smaller screens, with clear visuals and concise messaging.

• Aspect Ratio and Captions: Adjust video dimensions for each platform. Square videos work well on Instagram, while widescreen is better for YouTube. Don't forget captions! They improve accessibility and engagement.

• Platform-Specific Content and CTAs: Tailor your message and call to action to each platform's audience. A LinkedIn audience might respond to a professional tone, while a TikTok audience prefers something more playful. Let's explore some engaging SaaS onboarding video examples that demonstrate effective platform optimization.

• Cross-Promotion and Tracking: Promote your videos across multiple platforms to expand your reach. Track key metrics like views and engagement to see what's working and what needs improvement.

By tailoring our approach to each platform, we can ensure our SaaS onboarding videos reach the right audience with the right message, maximizing engagement and driving conversions.

How SaaS user onboarding video examples are curated?

We dove deep into SaaS user onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS user onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or product exploration.
7.Brand Alignment Determining video alignment with brand message, identity, and target user needs within the SaaS landscape.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS user onboarding video examples 2024, n=13500 videos within duration <3 mintues, across industries.