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30 SaaS User Onboarding Video Examples To Drive Engagement

SaaS User Onboarding Video
Table of Contents
SaaS User Onboarding Video Examples
FAQ
Measuring Onboarding Video Impact on Key SaaS Metrics
Why Advids for SaaS User Onboarding Video?
What is a SaaS User Onboarding Video?
What do top SaaS User Onboarding Videos have in common?
What makes SaaS User Onboarding Video effective?
How long should your SaaS User Onboarding Video be?
How to create SaaS User Onboarding Videos?

Struggling with low user activation? This article presents 30 SaaS onboarding video examples, showcasing how leading companies are using video to create seamless onboarding experiences, simplify complex features, and ultimately increase customer retention. Discover product demos and animated explainers - all designed to drive user activation and reduce support tickets.

Video's role in modern marketing:

* 6 out of 10 people prefer watching videos online to live TV.
* That's about 1 billion hours of YouTube videos consumed every single day.
* Videos less than 90 seconds long have a 50% retention rate.

Frustrated by user churn? This practical guide, featuring examples from top SaaS companies, reveals how to create high-converting onboarding videos that dramatically improve user comprehension and engagement. Well deconstruct these examples and uncover the secrets to crafting videos that captivate users, accelerate product adoption, and drive long-term success. You'll learn how different video formats can be used to achieve specific onboarding goals, from decreasing churn to increasing feature adoption rates.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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SaaS User Onboarding Video Examples

1. OpenText Feature walkthrough video

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PT1M
Duration : 1 minute and 0 seconds

Cloud migration solutions SaaS explainer: OpenText masterfully deconstructs the journey from outdated legacy infrastructure to agile cloud environments. This video, leveraging dynamic animated split-screens and clear problem-solution storytelling, demonstrates how OpenText InfoArchive and Migrate solutions accelerate compliant, cost-effective transitions, maximizing business agility for enterprises.

Why It Stands Out:

Visually Deconstructing Legacy to Cloud Transformation The video opens with a relatable visual of outdated IT, then employs sophisticated animated split-screen techniques and intuitive iconography to illustrate InfoArchive securely decommissioning obsolete applications and archiving legacy data, while OpenText Migrate effortlessly moves large workloads to the cloud. This visual storytelling effectively simplifies complex technical processes.

Accelerating Cloud Adoption & Maximizing Google Cloud ROI OpenText strategically highlights its availability on the Google Cloud Marketplace, emphasizing the simplified procurement process and the ability for organizations to retire Google Cloud committed spend for significant cost savings. This directly addresses key financial and strategic incentives, providing a clear path to tangible return on investment.

* Simplifying Migration with Near Zero Downtime & Compliance A standout "near zero downtime" clock countdown powerfully communicates a critical benefit of OpenText Migrate, reassuring viewers about operational continuity during cloud transitions. Coupled with InfoArchive's compliance focus, the video effectively positions OpenText as a reliable, risk-mitigating partner for expedited and secure cloud journeys.

What We Can Learn

Highlighting equipment features and assembly visually increases technical buyer purchase likelihood by 144%.

2. Bentley Platform guide video

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PT1M
Duration : 1 minute and 12 seconds

Bentley Synchro map view videos powerfully illustrate how Bentley Synchro Control optimizes project oversight and task management through intelligent geospatial visualization. This SaaS user onboarding video efficiently deconstructs complex project data by presenting geo-tagged work items directly on an interactive map, allowing users to navigate project locations and access critical information with intuitive on-hover and click interactions.

Why It Stands Out:

Mapping Project Realities: Geographic Task Visualization: The video expertly transitions from a traditional task list to a dynamic map, revealing project locations and tasks as interactive, geo-tagged icons. This visual transformation, showcasing project boundaries and specific work items, profoundly clarifies the real-world context of project activities within Bentley Synchro Control.

Interactive Data Discovery: Instant Task Details: Bentley Synchro Control excels in making information accessible. The demonstration of hovering over map icons to reveal concise task information, and then clicking for a detailed "thumbnail view" that slides in, exemplifies an intuitive, hierarchical approach to data retrieval, minimizing clicks and maximizing user efficiency.

* Drive Efficiency with Location-Aware Task Coordination: By providing a unified map view for all project forms and tasks, the video highlights how Bentley Synchro Control streamlines field operations and simplifies problem identification, such as conflicts, through immediate geographical context. This visual coordination capability is a key differentiator for enhanced project management.

What We Can Learn

Highlighting customization features empowers users increasing engagement and satisfaction rates.

3. AlayaCare SaaS user onboarding video

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PT1M
Duration : 1 minute and 12 seconds

SaaS home care automation explainer, this AlayaCare video masterfully illustrates the critical transition from overwhelming manual administration to streamlined digital efficiency, empowering agencies to dedicate more time to quality patient care. Through a vivid "before-and-after" narrative, it visually deconstructs operational challenges, positioning AlayaCare as the integrated solution that automates repetitive tasks and enhances overall care coordination.

Why It Stands Out:

Visualizing the Shift from Manual to Effortless Operations: AlayaCares animation brilliantly captures the burden of tedious tasks with stacked, warning-filled screens, then seamlessly transforms this chaos into an integrated, efficient digital workflow. This visual storytelling vividly conveys the platform's power to automate away administrative complexities, saving valuable time for home care agencies.

Unifying Home Care with Seamless System Integration: The video skillfully employs fluid motion graphics and interconnected data pathways to demonstrate AlayaCare's comprehensive integration of client intake, caregiver scheduling, and secure communication. This not only simplifies complex SaaS functionalities but also highlights how the platform ensures smooth, error-free operational flow.

* Empowering Agencies to Focus on Quality Care: By showcasing the elimination of miscommunication and vacant visits, AlayaCare allows agencies to reallocate resources from administrative overhead to direct patient support. The concluding visuals depict contented caregivers interacting with patients, reinforcing the ultimate benefit: technology enabling a more human-centered approach to care.

What We Can Learn

Highlighting customizable options lets viewers envision how the solution meets their unique needs effectively.

4. Upwork Feature demonstration video

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PT1M
Duration : 1 minute and 13 seconds

Breaking free from the tangled complexities of cloud infrastructure is a primary developer desire, often lost in the overwhelming choices and configuration demands. This video masterfully depicts the common struggle of navigating diverse services required for modern web applications, portraying it as a significant barrier to building and innovating rapidly.

Providing a compelling escape route, AWS Elastic Beanstalk offers a profoundly streamlined approach. This feature demonstration video highlights how simply uploading an application bundle triggers a cascade of automated steps including provisioning, load balancing, and auto-scaling. This seamless process offloads significant operational burden, enabling teams to channel creative energy into building compelling applications and embracing modernization with greater ease and focus.

What We Can Learn

Keep videos concise for better engagement; short animated ads retain over 70 percent of viewers.

5. Calendly Product onboarding video

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PT1M
Duration : 1 minute and 19 seconds

This SaaS brand identity animation for Calendly strategically unveils its evolved brand, moving from a straightforward scheduling tool to a dynamic platform for diverse connections and creative collaboration. The video visually translates Calendly's exponential growth into a vibrant, modern aesthetic, re-engaging users and cementing the brand's forward-thinking vision.

Why It Stands Out:

From Calendar to Canvas: Visualizing a Brand Reimagined: The video introduces Calendly's new "C" logomark as an "open canvas," dynamically morphing through fluid shapes and colors. This animation technique transcends the traditional calendar icon, visually signifying the brand's expanded role in fostering adaptability and endless possibilities for users' ambitious days.

Abstract Shapes, Concrete Connections: Design Philosophy Explained: Utilizing a vibrant, modern color palette and the confident Gilroy typeface, the animation employs a rich library of abstract shapes that interact, turn, and intersect. This visually articulates Calendly's new design philosophy, effectively translating abstract concepts of "surprise and creativity" into tangible representations of human connection and collaborative moments.

* Easy Ahead: Calendly's Evolved User Journey: The rebrand reinforces Calendlys core promise of simplifying interactions, culminating in the powerful tagline "Easy ahead." The video positions the visual transformation as an enhancement of the user experience, assuring both existing and new users of a more connected, efficient, and intuitively designed future for their scheduling needs.

What We Can Learn

Highlighting diverse health and travel benefits through visuals improves content recall by over 65 percent.

6. ABBYY Product onboarding video

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PT1M
Duration : 1 minute and 22 seconds

Streamlined Mobile Identity Verification: This ABBYY product onboarding video masterfully contrasts the frustrations of antiquated identity processes with a cutting-edge, unified digital solution. It strategically deconstructs how ABBYY Proof of Identity transforms fragmented, multi-vendor verification into a secure, mobile-first experience, accelerating onboarding and building trust through advanced AI and real-time validation. The narrative visually guides viewers from problem to solution, emphasizing enhanced security and seamless customer engagement.

Why It Stands Out:

Streamlining Identity: Unifying Complex Processes: The video brilliantly visualizes the chaos of disparate identity verification workflows, using sophisticated motion graphics to demonstrate how ABBYY Proof of Identity consolidates these into a single, cohesive, mobile solution. This clarity demystifies a critical, often convoluted, business process.

Fortifying Trust: AI-Powered Fraud Prevention: By highlighting "trillions in global fraud loss," the video positions ABBYY Proof of Identity as an essential defense. It showcases AI-driven real-time document analysis, facial matching, and liveness detection, instilling confidence that customer identities are thoroughly proven and affirmed, mitigating risk effectively.

* Boosting Efficiency: Seamless Mobile Onboarding: Beginning with relatable live-action footage of frustrated individuals, the video compellingly illustrates how ABBYY enables effortless mobile submission of identity documents. This emphasis on a quick, user-friendly process ensures a smooth onboarding journey, significantly reducing customer abandonment and driving engagement for ABBYY clients.

What We Can Learn

Animation clearly reveals three layers retained, showcasing enhanced composition for improved natural effects.

7. BetterCloud Software walkthrough video

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PT1M
Duration : 1 minute and 25 seconds

A SaaS operations platform overview, this BetterCloud Discover video adeptly transforms the daunting complexity of multi-SaaS environments into a landscape of centralized control. Through dynamic network visualizations and a compelling problem-solution narrative, it meticulously guides IT and security teams from the initial chaos of unmanaged applications and data risks to the strategic benefits of comprehensive visibility, operational efficiency, and robust security.

Why It Stands Out:

From Chaos to Centralized Command: Visualizing Your Multi-SaaS Environment BetterCloud Discover effectively opens with a swirling network of user avatars and various SaaS applications, immediately establishing the pervasive challenge of SaaS sprawl. This dynamic visualization, transitioning to a clear UI walkthrough, provides comprehensive insights into all applications and user access from a single console, allowing teams to fully understand their digital landscape.

Optimizing Spend: Eliminating Redundant Apps and Boosting Efficiency The video demonstrates how BetterCloud empowers IT to identify redundant and unused SaaS applications within its environment. By illustrating the de-provisioning process, it highlights the potential for significant cost savings and improved operational efficiency, transforming manual, time-consuming tasks into automated, streamlined workflows for BetterCloud users.

* Fortifying Data: Identifying and Securing Exposed SaaS Information Addressing critical security concerns, the animation visually pinpoints unsanctioned apps, unapproved access, and potential data exposure risks across the multi-SaaS ecosystem. BetterCloud Discover then showcases how these vulnerabilities are proactively managed and secured, ensuring the integrity and protection of sensitive information moving forward.

What We Can Learn

Showcase creative possibilities using pro camera controls for depth and resolution 50 megapixels.

8. Dropbox Platform guide video

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PT1M
Duration : 1 minute and 25 seconds

Bringing complex creative workflows into a single, effortless stream is what this demonstration achieves. The video quickly immerses you, revealing Dropbox not just as storage but a hub fostering unified teamwork. This exceptional platform guide video shows how collaboration across teams and agencies becomes intuitive and connected.

Time-stamped commenting on media transforms feedback into a live conversation. Seamless integration with tools for approvals eliminates friction points, building confidence and speeding up project delivery dramatically. The visual clarity makes these powerful features feel approachable, inspiring efficient creative projects.

What We Can Learn

Hook viewers with rapid questions to highlight universal business challenges effectively.

9. Copado Software walkthrough video

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PT1M
Duration : 1 minute and 32 seconds

This low-code DevOps explainer video by Copado skillfully champions the essential shift from fragmented enterprise software development to unified, accelerated value delivery in today's digital economy. Through dynamic motion graphics and procedural visual effects, it illuminates how hybrid teams, empowered by Copado's platform, strategically master quality, security, and governance, driving unprecedented agility and impact across diverse cloud environments.

Why It Stands Out:

From Fragmented Silos to Unified Cloud Development: Copado's video masterfully visualizes the evolution of software development, transforming abstract diagrams of disconnected teams and waterfall stages into concentric, collaborative circles. This impactful visual metaphor directly addresses low-code adoption challenges, showcasing Copado as the central orchestrator for seamless, integrated workflows across any cloud.

Copado: Empowering End-to-End DevOps Mastery: The animation highlights Copado's role in democratizing development, enabling both professional coders and business users to collaboratively drive value. It clearly illustrates how the platform provides comprehensive oversight, from proactive problem identification to consistent quality and strategic resilience, positioning Copado as the definitive solution for development lifecycle orchestration.

* Accelerating Innovation, Halving Development Risk: Through crisp on-screen text and a confident narrative, the video quantifies Copado's impact, promising customers they can deliver value "2x faster" and at "1/2 the risk." This strategic focus on tangible outcomes, combined with impactful innovation benefits presented as digestible cloud bubbles, ensures the audience immediately grasps the profound business advantages of embracing this new approach with Copado.

What We Can Learn

Animation clarifies how connecting materials and teams unlocks seamless collaboration and efficiency.

10. MAERSK Product onboarding video

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PT1M
Duration : 1 minute and 34 seconds

Flexible supply chain animation for MAERSK's Flex Hub masterfully simplifies complex global logistics. The video presents the common challenges of continuous production and shifting market demands, then introduces Flex Hub as an agile solution. Through minimalist line art animation, it visually clarifies how container hubs serve as strategic decoupling points, transforming rigid supply chains into responsive, flexible networks.

Why It Stands Out:

Animating Agile Logistics with Strategic Decoupling: This concise animation uses precise vector graphics and procedural movement to illustrate MAERSK's innovative "decoupling point" concept. By storing cargo at trans-shipment hubs, it visually empowers users to adapt delivery schedules and destinations with agility, directly addressing market volatility.

Unlocking Operational Efficiencies & Control: The video strategically highlights Flex Hub's ability to drive operational excellence. It vividly demonstrates reliable deliveries, shorter lead times to key markets, and full online visibility, assuring users of enhanced control, reduced storage costs, and improved supply chain resilience.

* Streamlined Communication of Strategic Benefits: Employing a clean line art aesthetic and clear information design, the video uses synchronized on-screen text and a reassuring narrative to present complex strategic benefits. This ensures optimal comprehension of Flex Hub's value proposition, effectively engaging B2B audiences concerned with logistical optimization.

What We Can Learn

Rapid creation of dynamic product scenes accelerates content cycles by 75 percent.

11. Dassault Systems SaaS user onboarding video

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PT1M
Duration : 1 minute and 3 seconds

Geospatial data platform visualization by Dassault Systèmes showcases its 3DEXPERIENCE platform as the pivotal solution for transforming Earth's vast data into actionable insights for diverse industries. This video expertly demonstrates how complex satellite and environmental data are processed and visualized, empowering users to make informed decisions for sustainable urban development and beyond, significantly driving engagement by revealing the platform's profound capabilities.

Why It Stands Out:

From Satellite Streams to Spatial Clarity: This Dassault Systèmes video masterfully initiates a journey from sweeping aerial views of bustling cities and vast natural terrains to the intricate mechanisms of Earth-observing satellites. It visually captures the deluge of geospatial data streaming from our planet, seamlessly transitioning from raw inputs to a clear, comprehensive understanding of environmental features and human activities, setting the stage for advanced analytics.

Empowering Smart Cities with Data Intelligence: The core of the video brilliantly transforms abstract data into tangible, actionable insights. Through high-fidelity 3D city modeling, Dassault Systèmes illustrates how dynamic data overlays, like color-coded energy consumption or solar panel production, reveal critical patterns. This intelligent visualization capability directly empowers urban planners and decision-makers to simulate smart city infrastructure development and monitor environmental impacts with unprecedented precision.

* The 3DEXPERIENCE Platform Advantage: Dassault Systèmes' 3DEXPERIENCE platform stands out as the unifying force, consolidating complex, multi-format data into a single, intuitive environment. The video emphasizes how this integrated approach allows users across diverse industries to unlock geospatial data analytics, answer complex questions, and significantly enhance decision-making, ultimately fostering future mobility, sustainability, and intelligent infrastructure development.

What We Can Learn

Hook viewers immediately by addressing a key challenge they face like managing traffic surges.

12. CooperVision Platform guide video

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PT1M
Duration : 1 minute and 40 seconds

This CooperVision video, a masterclass in product feature onboarding, demystifies the advanced material science behind its Aquaform Technology. Through sophisticated 3D molecular animation and clear visual metaphors, it transparently illustrates how this proprietary innovation achieves an optimal balance of oxygen transmissibility, moisture, and modulus for superior comfort, fostering deep user understanding and engagement.

Why It Stands Out:

Unveiling Aquaform: Microscopic Material Science in Motion: The video employs advanced photorealistic 3D molecular animation to meticulously reveal CooperVision's proprietary silicone chain network and hydrophilic arms. Seamless transitions from macroscopic lenses to microscopic structures vividly demonstrate how Aquaform Technology uniquely attracts and anchors water molecules throughout the lens matrix.

Engineering Comfort: The Core-to-Surface Hydration Blueprint: Addressing the inherent challenge of silicone hydrogel contact lenses, the animation clearly depicts water permeating from the core to the surface. This visual blueprint proves how CooperVision's integrated material design ensures natural wettability and consistent hydration, without surface coatings or added wetting agents, for sustained comfort.

* Scientific Clarity: Validating Lens Performance for Superior Wear: Through authoritative narration, strategic on-screen text, and concise visual analogies, complex scientific principles are broken down into digestible insights. This meticulous information design validates the lenses' exceptional performance, empowering both eye care professionals and end-users with the scientific foundation for Aquaform's promise of natural, comfortable vision.

What We Can Learn

Animation clearly explains complex logistical challenges and platform solutions for rapid understanding.

13. Kion Dashboard tour video

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PT1M
Duration : 1 minute and 4 seconds

This cloud enablement explainer video by Kion masterfully redefines the perception of cloud management, transforming it from a complex burden into a seamless enablement. Through engaging abstract motion graphics and a clear narrative, the video positions Kion as the unified solution that empowers users to move beyond merely "taming the cloud" to unlocking innovation and agility within it.

Why It Stands Out:

Pioneering the Cloud Enablement Era: Kion challenges the traditional view of cloud management by asking, "What happens after you've tamed the cloud?" This re-framing sets the stage for a new paradigm where the platform isn't just about control but about empowering people to pursue innovation, scale, and increase agility with ease.

Unified Governance and Management Visualized: The video uses powerful abstract iconography and seamless morphing animations to visually represent the integration of cloud governance and management. Complex processes are simplified into interconnected lines and evolving symbols, culminating in the distinct Kion logo as the single, cohesive solution.

* Empowering Innovation with Strategic Clarity: By focusing on the user's potential€”to pursue innovation, scale and grow, increase agility, and engage in meaningful work€”Kion directly addresses the strategic aspirations of its audience. The clear, kinetic typography and confident narration deliver a message of profound impact, ensuring viewers understand the transformative benefits of a well-governed, well-managed cloud.

What We Can Learn

Highlighting global production and distribution network expertise through video increases perceived trustworthiness by up to 74%.

14. CMDB Feature walkthrough video

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PT1M
Duration : 1 minute and 58 seconds

Accurate CMDB automation incidents are strategically illuminated in this ScienceLogic SL1 explainer, which masterfully deconstructs the critical role of a real-time Configuration Management Database for modern IT operations. Through dynamic animated network visualizations and a clear problem-solution narrative, it demonstrates how precise data transforms chaotic incident management into streamlined automation, driving unparalleled business agility.

Why It Stands Out:

Unveiling the Power of a Real-Time CMDB: The video vividly illustrates the inherent limitations of outdated CMDBs, showcasing how ScienceLogic SL1's real-time data aggregation platform provides a comprehensive, accurate view of complex IT infrastructure. This foundation of reliable CMDB data is positioned as essential for effective IT operations.

Automating Incidents: The Path to Swift Resolution: By first highlighting the "noise" and employee exhaustion caused by manual, inaccurate incident management, the video then powerfully demonstrates how automated response, powered by a precise CMDB, accelerates mean time to repair (MTTR), freeing IT teams to innovate rather than troubleshoot.

* Elevating Business Outcomes and User Experience: Beyond technical fixes, the animation directly connects improved CMDB accuracy and incident automation to tangible business benefits, from increased operational efficiency and business agility to fostering a five-star experience for both customers and employees.

What We Can Learn

Animation clearly unpacks complex products revealing hidden value and building understanding for viewers.

15. Printify Software onboarding video

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PT1M
Duration : 1 minute and 6 seconds

Printify private label onboarding showcases Printify's expansion into high-growth markets, offering e-commerce entrepreneurs a streamlined, low-risk path to launching their own skincare, supplements, and coffee brands. Through dynamic motion graphics and photorealistic 3D product mockups, the video powerfully illustrates a seamless process from product selection and customization to fulfillment and profit retention.

Why It Stands Out:

Unlocking High-Growth Markets with Visual Clarity: Printify adeptly highlights lucrative opportunities in skincare, supplements, and coffee, utilizing vibrant, animated visuals and clear text overlays to make entry into these multi-billion dollar markets feel immediate and accessible for aspiring entrepreneurs.

Streamlined Brand Creation, From Customization to Global Sales: The video employs a compelling step-by-step visual narrative?€œChoose, Customize, Sell, Fulfill and Deliver€?to simplify the entire brand-building journey. Printify positions itself as a comprehensive partner, managing complexities from white-label customization to worldwide distribution.

* Profit-Focused Fulfillment & Entrepreneurial Empowerment: By explicitly showcasing profit margins and emphasizing direct integration with major e-commerce platforms like TikTok and eBay, Printify directly addresses the core motivations of its audience. The video promises effortless business scalability and maximized earnings for brand owners.

What We Can Learn

Animation clearly demonstrates product functionality and versatile movements, potentially increasing conversion by 20%.

16. Trends Feature demonstration video

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PT1M
Duration : 1 minute and 7 seconds

Stepping beyond surface-level metrics offers a new perspective on user behavior. Traditional analysis often isolates quantitative patterns from the human actions that create them, leaving gaps in understanding the 'why' behind the data shifts.

Trends by Hotjar bridges this divide, empowering teams to see both the big picture and granular detail. This feature demonstration video visually outlines how its dashboard provides quantitative insights derived from unique user interactions. Crucially, it illustrates the seamless connection, allowing users to dive directly from charts revealing trends into the actual recordings and feedback.

Gaining this combined visibility clarifies user journeys and unlocks deeper insights. The video compellingly shows how moving between macro trends and micro behaviors transforms analytical capabilities, inspiring a more holistic approach to understanding product usage.

What We Can Learn

Human error causes over 90% of security breaches; effective visual training proves essential for prevention.

17. Linqto Software tutorial video

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PT1M
Duration : 2 minutes and 11 seconds

This Linqto video for Axiom Space compellingly frames the next frontier of private equity space investment. It strategically showcases Axiom Space's pioneering leadership in commercial space habitation, building on the International Space Station's legacy with stunning CGI and strong financial backing, ultimately democratizing access to this high-growth sector.

Why It Stands Out:

Axiom Space: Building Humanity's Next Orbital Home: The video's sophisticated 3D animation transitions seamlessly from the International Space Station's legacy to the modular construction of the Axiom Station. This visual narrative powerfully positions Axiom Space as the natural successor in commercial space habitation, showcasing their tangible progress in expanding humanity's presence beyond Earth's borders.

De-risking Investment Through Vision and Validation: Linqto strategically leverages financial predictions from institutions like Morgan Stanley, forecasting a triple-sized space economy, alongside Axiom Space's secured $2 billion in revenue. This dual validation, combined with Axiom's exclusive contracts to connect with the ISS, effectively de-risks the private equity opportunity for potential investors.

* Catalyzing Growth in the New Space Economy: By highlighting Axiom Space's comprehensive role€”from human spaceflight services to innovative research and space infrastructure development€”the video projects a clear vision for fostering human growth and untold benefits for Earth. It effectively onboards investors into Linqto's platform by presenting Axiom as a critical catalyst for the burgeoning space economy.

What We Can Learn

Highlighting ease of use via video can increase user retention by 38 percent

18. Pinkerton Guided product exploration video

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PT1M
Duration : 2 minutes and 14 seconds

Facing the flood of crime incident data, Pinkerton offers clarity built on heritage and innovation. They fuse over 170 years of experience with cutting-edge modern data science, developing rigorous algorithms that test and refine statistical models to ensure precision.

Effectively functioning as a guided product exploration video, it illustrates how this process distills complex neighborhood crime risk into the Pinkerton Crime Index, a simple, trustworthy number. Comparing areas like Holborn and Farringdon reveals its power to provide accurate insight, enabling confident decisions for real estate investment, business ventures, or security budgeting.

What We Can Learn

Animation effectively demonstrates intricate processes and hidden machinery details clearly.

19. CAIS Software onboarding video

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PT1M
Duration : 2 minutes and 23 seconds

CAIS alternative investments onboarding redefines how financial advisors navigate complex alternative assets. This SaaS video strategically blends client testimonials with polished 3D motion graphics and dynamic UI animations to showcase a comprehensive platform solution, simplifying portfolio construction, trade execution, and reporting for enhanced operational efficiency and scalability.

Why It Stands Out:

Accelerating Alternative Investment Onboarding & Management: The video masterfully demonstrates CAIS's capability to streamline client onboarding and portfolio construction with an intuitive, multi-step "CAIS Compass" tool. Animated progress bars and clear data visualizations guide advisors through asset allocation and risk profiling, proving how the CAIS platform dramatically reduces friction in managing diverse alternative portfolios.

The Unified Ecosystem for Alternative Asset Management: CAIS positions itself as a singular, integrated hub, visually connecting clients to multiple funds and multiple clients to single funds with innovative clarity. This highlights the platform's robust technology that consolidates pre-trade, trade, and post-trade processes, making it a comprehensive "one platform solution" that advisors can rely on for seamless, end-to-end alternative investment management.

* Personalized Platform Experiences & Dedicated Support: Beyond its advanced functionalities, the video emphasizes CAIS's commitment to customization and human-centric service. Showcasing adaptable UI branding and integrated support channels like "CAIS Live" and "CAIS Client Service," it assures users of a tailored, accessible, and continuously supported experience, fostering trust and long-term engagement for financial advisors.

What We Can Learn

Hook viewers with a problem, revealing solution reduces raw materials by 91.3%.

20. QAPITA SaaS user onboarding video

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PT1M
Duration : 2 minutes and 24 seconds

SaaS equity management platform QAPITA's video expertly deconstructs the overwhelming complexity of startup equity ownership. By vividly contrasting manual spreadsheet chaos with its intuitive digital platform, CapMap, it clearly showcases how QAPITA transforms tedious cap table and ESOP management into a streamlined, transparent, and value-driving experience, enhancing stakeholder engagement and due diligence readiness.

Why It Stands Out:

From Spreadsheet Chaos to Digital Clarity: The video powerfully illustrates the administrative burden of manual cap table and ESOP management, depicting overwhelmed teams buried under paperwork. It then shifts to QAPITA's CapMap, a single, intuitive digital platform that streamlines complex workflows, making equity ownership data accessible and manageable.

Empowering Stakeholders with Transparent Ownership Insights: QAPITA elevates user confidence by providing real-time, personalized dashboards for investors, shareholders, and employees. This transparency clearly communicates the true value of stock options and equity awards, fostering greater motivation, loyalty, and a strong sense of ownership across the organization.

* Strategic Foresight with Automated Equity Analytics: Beyond basic tracking, QAPITA enables critical functions like running cap table scenarios for exit waterfalls and comprehensive dilution analysis for future funding rounds, all at the click of a button. It also automates ESOP vesting schedules and compliance reporting, ensuring organizations are continuously due diligence ready.

What We Can Learn

Animation clearly communicates complex concepts, increasing comprehension up to 95 percent.

21. Netskope Software tutorial video

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PT1M
Duration : 2 minutes and 25 seconds

Unified Security Service Edge explained, this Netskope software tutorial masterfully employs 3D animation and compelling metaphors to clarify the complex benefits of SSE for hybrid work. It strategically begins by showcasing the fragmented realities of traditional security, illustrating pain points with isolated visual elements, then transforms this chaos into a unified, intelligent system.

Why It Stands Out:

Architecting a Unified Security Brain: Netskope uniquely visualizes its Security Service Edge (SSE) as a central brain, where once-disjointed security services€”like CASB, SWG, and ZTNA€”are seamlessly interconnected. This powerful human analogy demystifies the integration of multiple capabilities into one intelligent system, driving home the concept of unified threat intelligence.

From Fragmented Defenses to Integrated Assurance: The video strategically contrasts a patchwork of legacy security solutions (firewall, VPN, web proxy) with the consolidated power of Netskope's SSE. It exposes the inefficiencies and vulnerabilities of fragmented defenses, then reveals how SSE creates a cohesive, protective environment for hybrid work, eliminating coverage gaps and alert fatigue.

* Comprehensive Policy Enforcement Across the Enterprise: Netskope illustrates how SSE extends a single, consistent security policy across the entire digital landscape€”from cloud applications to private apps and web access. This ensures robust data protection and zero-trust principles are applied ubiquitously, making security easier to manage and far more cost-effective.

What We Can Learn

Humanize complex technology concepts using relatable characters and engaging conversational dialogue.

22. Imprivata Guided product exploration video

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PT1M
Duration : 2 minutes and 25 seconds

Shared mobile device management is masterfully simplified in Imprivata's Guided product exploration video. This animated explainer strategically deconstructs the inherent complexities of shared device environments, then illuminates how Imprivata GroundControl centralizes control, enhances security, and automates device readiness to deliver seamless, personalized experiences for enterprise IT and end-users.

Why It Stands Out:

Seamless Fleet Control & Accountability: Imprivata GroundControl offers a dynamic visual narrative, showcasing how IT teams can remotely manage extensive mobile device fleets. The video highlights features for tracking device status, user assignment, and battery health with less effort, dramatically increasing accountability and reducing device loss risks.

Elevated Data Privacy & Personalized Access: The video expertly illustrates how Imprivata GroundControl ensures data privacy by locking down devices between each user, while still delivering a personalized experience. This unique mechanism secures sensitive information and maintains individual user settings, a crucial balance in shared device environments.

* Automated Device Readiness for Peak Productivity: Complex workflows are transformed into clear, animated sequences demonstrating how Imprivata GroundControl automates device preparation. From ensuring devices are charged and updated to triggering notifications for unreturned hardware, the solution reduces management burden and guarantees devices are always ready for the next user, optimizing operational efficiency.

What We Can Learn

Hyperrealistic visuals make complex details crystal clear for better understanding and engagement.

23. i-Series Software walkthrough video

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PT1M
Duration : 2 minutes and 2 seconds

This automated HPLC lab workflow demonstration for the Shimadzu i-Series expertly champions a new era of flexible, efficient, and remote-friendly analytical science. It masterfully deconstructs traditional lab constraints by showcasing intelligent automation, remote monitoring, and streamlined maintenance, empowering analysts with unprecedented freedom and productivity.

Why It Stands Out:

Untethering Analysts: The Flexible Lab Workstyle The Shimadzu i-Series enables analysts to "free yourself from the lab" by initiating auto-startup and monitoring analysis remotely from any location. This strategic emphasis on flexible work not only drastically decreases time in the lab by around 50% but also supports a modern, adaptable research environment, driving user engagement through convenience.

Intelligent Automation: Precision & Productivity in Action Complex lab procedures are simplified through the i-Series' intelligent automation, exemplified by the "Startup with FlowPilot" animation that guides and controls critical parameters. Real-time mobile phase monitoring proactively prevents depletion during continuous analysis, ensuring uninterrupted operation and significantly enhancing overall productivity.

* Seamless Support: Maintenance & Efficiency at Your Fingertips The video highlights intuitive features like QR code access to maintenance videos, empowering users to efficiently handle consumable replacements. Coupled with automatic shutdown and standby modes that reduce electricity usage by up to 95%, the i-Series demonstrates a comprehensive approach to operational efficiency and user-friendly management.

What We Can Learn

Highlighting cost savings with a percentage makes the value proposition instantly clear saving up to 50 percent.

24. QtS Dashboard tour video

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PT1M
Duration : 2 minutes and 45 seconds

Financial hyperautomation solution for CFOs, QtS (Quote-to-Sustain), adeptly addresses the complexities of a dynamic business environment by presenting a unified, intelligent framework. The video visually deconstructs the multifaceted challenges CFOs face€”from optimizing cash flow to ensuring data accuracy€”then reveals how QtS integrates disparate systems through hyperautomation and AI-powered analytics to deliver enhanced decision-making and sustained profitability.

Why It Stands Out:

Integrating Finance from Front to Back: The OneOffice Experience: This solution transforms fragmented financial operations by unifying data and systems across front, middle, and back offices into a singular, hyperautomation-driven platform. QtS creates a comprehensive "OneOffice experience," streamlining workflows and establishing a single source of truth for all customer records.

Unlocking Capital and Slashing Overdues with AI/ML: QtS offers tangible financial improvements, demonstrated through case studies where a global manufacturer unlocked $38 million in working capital and reduced bad debts by 11%. Through AI/ML-enabled smart collections, it slashes accounts receivable overdue by 55% and days sales outstanding (DSO) by 19 days, along with achieving up to 98% first-time right auto-cash applications.

* Actionable Analytics for Smarter, Faster Financial Decisions: Providing insights-driven intelligent operations, QtS empowers finance leaders with AI-powered analytics, real-time credit risk assessments, and predictive dispute management. These features provide actionable recommendations, enabling organizations to make more accurate, proactive decisions that protect cash flows and boost the bottom line.

What We Can Learn

Visually break down complex features highlighting advanced technology and detailed design elements.

25. GoAigua Software tutorial video

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PT1M
Duration : 2 minutes and 50 seconds

The GoAigua software tutorial powerfully illustrates smart water utility digital transformation by showcasing how its AI-driven platform solves critical global water challenges. Built on 130 years of Global Omnium's expertise, the video visually guides viewers from the gravity of increasing costs and scarcity to a future of optimized water cycle management, driving unparalleled efficiency and resource preservation.

Why It Stands Out:

Intelligent Water Management: From Chaos to Control: GoAigua's video masterfully transitions from turbulent water visuals representing global challenges to clear, digitally managed flows, symbolizing efficient control. This problem-solution narrative is underscored by intricate data visualizations, with glowing data streams overlaid on real-world infrastructure and cities, demonstrating centralized process management and proactive network control.

Data-Driven Performance: Quantifying Impact & Building Trust: The video effectively builds confidence by presenting tangible, proven results, such as a 40% reduction in non-revenue water and a 60% improvement in customer satisfaction. This data-driven approach, combined with highlighting GoAigua's foundation in Global Omnium's 130 years of water cycle management expertise, establishes the platform's credibility and long-term value.

* The Water Network, Visualized: A Digital Twin for Every Drop: Through sophisticated information design, GoAigua simplifies complex utility data with intuitive dashboards and geospatial mapping. These visuals enable real-time water balance monitoring, detection of invisible leaks, and forecasting of water quality scenarios (including virus surveillance), empowering utility leaders with proactive insights and the ability to prevent sewer overflows up to two days in advance.

What We Can Learn

Animation clearly showing solution steps makes the process less daunting, encouraging action.

26. Cybereason Software onboarding video

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PT1M
Duration : 30 seconds

Cybereason's cybersecurity XDR brand vision takes center stage in this compelling video, asserting XDR as the definitive, unified protection empowering defenders against escalating cyber threats. It masterfully uses abstract CGI and a powerful "guardian" narrative to establish the strategic value and comprehensive visibility of their solution, creating essential engagement for future onboarding.

Why It Stands Out:

Visualizing Vigilance Through Abstract Cityscapes: Cybereason's video commences with a stark, black-and-white urban panorama, skillfully transforming it through abstract CGI and architectural morphing into the vigilant eyes of their iconic owl logo. This visual metaphor brilliantly symbolizes the omnipresent threat and Cybereason's all-seeing protection, establishing a foundation of trust and understanding.

Empowering the Human Element in Cyber Defense: The narrative strategically positions cybersecurity professionals as "defenders" burdened by a new war, then introduces Cybereason XDR as their essential "new weapon." This focus on empowering the human element resonates deeply, validating the audience's critical role and highlighting XDR's capability to bolster their efforts against sophisticated attacks.

* XDR: Leaving Attackers Nowhere to Hide: Through dynamic golden highlights and intricate network animations, the video visually communicates Cybereason XDR's comprehensive threat visibility. The abstract fragmentation coalescing into a unified, glowing defense powerfully illustrates how XDR eliminates blind spots, instilling confidence in its unrivaled detection and response.

What We Can Learn

Highlighting customization and low code empowers viewers to tailor the solution to their unique needs.

27. Woven Dashboard tour video

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PT1M
Duration : 38 seconds

This unbiased candidate evaluation animation from Woven powerfully demonstrates its platform's ability to identify the perfect hire by focusing on data-driven potential, not just past experience. Through dynamic motion graphics and intuitive data visualization, the video elegantly illustrates how Woven removes hiring bias, streamlines assessments, and predicts job performance with exceptional clarity.

Why It Stands Out:

Visually Proving Bias-Free Hiring: Woven deftly uses a dynamic bell curve visualization and clear candidate scoring example to visually prove the objectivity of its assessment process. This compelling graphic ensures viewers instantly grasp the concept of unbiased evaluation, building immediate trust in the platform's fairness.

Streamlined, Data-Driven Talent Acquisition: The animation seamlessly guides users through Woven's intuitive interface, showcasing how effortlessly hiring teams can activate and manage various skill assessments. This emphasis on a smooth, data-driven workflow positions Woven as a modern solution for efficient and evidence-based recruitment.

* Unlocking True Candidate Potential: Beyond traditional resumes, this video highlights Woven's core promise: to help companies "predict performance" and "hire for potential." The clear, concise benefit statements and engaging visual narrative inspire confidence in finding the best fit based on inherent capabilities rather than just historical credentials.

What We Can Learn

Animation connecting systems millimeters to kilometers away highlights universal reach for diverse applications.

28. Eightfold.ai Feature demonstration video

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PT1M
Duration : 3 minutes and 36 seconds

AI talent acquisition platform Eightfold.ais feature demonstration compellingly illustrates how its skills-based AI transforms inefficient, resume-centric hiring into a strategic, data-driven advantage. The video meticulously highlights how their Talent Intelligence Platform surfaces overlooked internal talent, re-engages past applicants, and identifies ideal passive candidates through continually refreshed, dynamic profiles, thereby optimizing the entire talent lifecycle.

Why It Stands Out:

Unlocking the Full Spectrum of Talent Potential: Eightfold.ai visually deconstructs the traditional hiring dilemma, showcasing how its AI goes beyond resumes to infer and update skills from a vast "talent network." This innovative approach activates hidden talent within existing employee pools, alumni, and past applicants, ensuring no valuable candidate is missed.

Revolutionizing the Hiring Workflow with AI: The video presents a dynamic, collaborative process where recruiters and hiring managers define roles with AI-inferred skills from ideal employees. This real-time matching, powered by Eightfold.ai, transforms manual screening into a precision-guided search, streamlining candidate discovery and fostering more efficient, unbiased decision-making.

* Strategic Workforce Intelligence for Unbiased Growth: By continuously refreshing profiles and surfacing latent skills, Eightfold.ai ensures a deep understanding of workforce capabilities, enabling strategic talent mobility and equitable growth. The platform empowers targeted outreach and virtual recruiting events, ensuring that the right opportunities are presented to the right people, fostering engagement and a future-ready workforce.

What We Can Learn

Animation clearly reveals internal components simplifying technical understanding for potential buyers.

29. Workable Guided product exploration video

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PT1M
Duration : 3 minutes and 9 seconds

Integrated HR hiring onboarding, Workables guided product exploration video meticulously charts the full journey of talent acquisition and management, presenting an intuitive, end-to-end platform that transforms complex HR processes into a unified, efficient workflow. The video masterfully balances abstract motion graphics with crisp UI demonstrations, visually proving how Workable streamlines every step from attracting candidates to fostering productive employees.

Why It Stands Out:

Unifying the Talent Lifecycle: From Attract to Onboard: Workable effectively demonstrates its comprehensive scope, illustrating how customizable careers pages, broad job board postings, and AI-powered sourcing seamlessly integrate with structured interview processes. The video particularly highlights a personalized onboarding portal for new hires, complete with e-signatures, showcasing a smooth transition from candidate to productive team member.

Intelligent Tools for Informed Hiring Decisions: The platform's commitment to efficiency and quality is evident through features like native one-way video interviews and built-in assessments. The video emphasizes collaborative evaluation within Workable, allowing hiring teams to gather feedback and make data-driven decisions swiftly, all while ensuring compliance with regulations like GDPR and EEO through automated tools.

* Effortless Employee Management & Regulatory Compliance: Beyond recruitment, Workable shines as a central HR hub. The video showcases real-time hiring plans, detailed reporting on candidate sources, and intuitive time-off management. This integrated approach, combined with automated compliance features, positions Workable as an indispensable solution for sustained organizational growth and streamlined human resources operations.

What We Can Learn

Highlighting how process adjustments increase product yield by up to eight percent adds value.

30. Lendi Feature walkthrough video

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PT1M
Duration : 16 seconds

Unbiased home loan explainer Lendi masterfully builds trust by animating its core value proposition: honest, uninfluenced advice. Through vivid 3D metaphorical visualization, the video contrasts Lendi's transparency with the sponsored biases often found in the home loan industry, empowering users to make confident decisions.

Why It Stands Out:

Animating Unbiased Advice: Lendi's Visual Metaphor for Trust: The video employs elegant stylized 3D animation and seamless morphing transitions to create powerful visual metaphors. From an independent "island of integrity" to a hot air balloon lifting unbiased choices, Lendi effectively communicates its commitment to customer-first advice, fostering immediate trust.

Deconstructing Industry Bias: Lendi's Transparent Comparison: Lendi strategically uses visual storytelling to expose common industry pitfalls, depicting a "sponsored" desert landscape of banks and lenders. This clear, animated differentiation proactively addresses consumer skepticism, positioning Lendi as a transparent and ethical alternative in a crowded market.

* Empowering Confident Home Loan Decisions: With reassuring narration and clear information design, the video guides viewers toward a sense of security and clarity. By explicitly showing how Lendi avoids incentivized recommendations, it empowers potential homeowners to choose their ideal loan with confidence, reinforcing Lendi's role as a reliable partner.

What We Can Learn

Hyperrealistic visuals clearly reveal internal product detail building audience confidence.

How can SaaS onboarding videos improve activation?

Effective onboarding videos demonstrate value and guide users to the "aha" moment, increasing activation rates.

What are key elements of successful initial SaaS user onboarding videos?

Successful onboarding videos are concise, benefit-driven, and visually engaging. Key elements include highlighting key features, guiding initial setup, and showcasing quick wins.

What visual techniques effectively showcase SaaS features in onboarding videos?

Visual techniques like screen recordings with zoomed-in details, concise animations of workflows, and close-ups of user interface elements effectively showcase SaaS features.

How can storytelling engage users in SaaS onboarding videos?

Storytelling creates emotional connections, making onboarding more memorable. For example, showcasing a user successfully completing a task using the software can be more engaging than simply listing features.

How can video series guide SaaS product adoption?

A video series guides users through progressive learning, from basic setup to advanced features, increasing product adoption. Each video should focus on a specific skill or task.

What mistakes should be avoided in SaaS user onboarding videos?

Avoid jargon, lengthy explanations, and unclear calls to action. Keep videos short, focused, and actionable.

What music and visuals enhance SaaS onboarding video effectiveness?

Upbeat, non-distracting music and clear, high-quality visuals enhance engagement and comprehension.

How can animation clarify complex SaaS features in onboarding videos?

Animation simplifies complex features, making them easier to understand. For example, animating data flow within a system can clarify a complex integration process.

How does screen recording enhance onboarding video clarity?

Screen recording provides clear, step-by-step instructions. Use annotations and highlighting to draw attention to key actions.

What are scripting best practices for effective SaaS onboarding videos?

Scripting best practices include focusing on user benefits, using clear language, and keeping it concise. Start with a strong hook and end with a clear call to action.

What call to action optimizes SaaS onboarding video engagement?

A clear call to action encourages immediate engagement. Examples include "Start your free trial," "Book a demo," or "Visit our help center."

How can successful video onboarding strategies be adapted to my SaaS product?

Adapt successful strategies by analyzing your target audience and tailoring content to their specific needs and pain points.

How can existing marketing materials be repurposed for SaaS onboarding videos?

Repurpose existing marketing materials like blog posts, case studies, or presentations into video scripts. This saves time and ensures consistent messaging.

What's the optimal timeline for a SaaS onboarding video series creation?

A typical timeline for a video series is 3-8 weeks, depending on complexity, length, and number of revisions. Pricing ranges from $1000-$6000 for a 60-second video, depending on complexity.

How do SaaS onboarding videos integrate into a marketing funnel?

Onboarding videos fit into the marketing funnel by nurturing leads who have signed up or expressed interest, guiding them towards successful product adoption and becoming active users.


Measuring Onboarding Video Impact on Key SaaS Metrics


Measuring SaaS User Onboarding Video impact goes beyond simple views. They are vital tools for driving key business outcomes. Effectively produced, these videos directly influence how quickly users grasp value and integrate software into workflows. Understanding their true performance requires digging into data linking video engagement to subsequent user actions within the product. This data provides the compass needed to refine strategy and maximize results.

Aligning video content with user journey stages enables specific measurement targets. Early videos might focus on rapid activation, while later ones could drive feature adoption. The goal shifts from just informing to actively prompting desired behaviors and tracking if those behaviors occur. This measurement loop fuels continuous improvement.

Measuring true impact involves tracking metrics that tell the story of user behavior change.

  • Link video watch patterns to key setup task completion rates.

  • Analyze drop-off points against in-app user activity to identify friction.

  • Correlate video viewing with improved long-term user retention.

  • Track reduction in support ticket volume for topics covered.


  • Ultimately, data reveals how successfully a SaaS User Onboarding Video accelerates time to value and contributes to growth metrics like conversion and retention.


    Why Advids for SaaS User Onboarding Video?


    At Advids, we create high-quality, original SaaS user onboarding videos designed to boost user engagement and drive product adoption. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is both effective and enjoyable for your users.

    Transforming User Onboarding Through Animation:

    Customized SaaS Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, product demos, or interactive tutorials, ensuring seamless integration with your user journey.
    Creative Storytelling for Enhanced Engagement: Our team crafts compelling narratives that resonate with your target audience, simplifying complex concepts and highlighting key product features.
    Cutting-Edge Technology for Impactful Onboarding: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression and improve user retention.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes SaaS onboarding videos truly effective.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have chosen Advids to elevate their user onboarding experience.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client success.

    A Collaborative Approach to Onboarding Success:

    Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life.
    Strategic Communication: We prioritize clear and open communication, understanding your target audience, product features, and overall onboarding goals to create videos that maximize user engagement.
    [Pick a number between 185 to 470] Successful SaaS Onboarding Videos: We've helped numerous SaaS companies optimize their user onboarding with engaging and effective animated videos.


    Ready to unlock the potential of SaaS User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a SaaS User Onboarding Video?


    A SaaS User onboarding Video is a short, engaging video that guides new users through the initial stages of using your software. It's designed to familiarize users with the platform's features, benefits, and user interface, enabling them to quickly understand its value and start using it effectively. These videos are typically used to introduce new users to the software, demonstrate key features, and provide step-by-step instructions for common tasks.

    SaaS User onboarding videos are often used in conjunction with other onboarding materials, such as written tutorials or interactive walkthroughs. They can be embedded on your website, landing pages, or shared via email to reach a wider audience.


    What do top SaaS User Onboarding Videos have in common?


    Mastering saas onboarding videos requires focusing on user needs and showcasing value effectively.

    Ideal Customer Profile: Tailor the video to resonate with specific user needs and pain points. Focus on their unique challenges and how your SaaS solves them.

    • User Journey Map: Design a video that mirrors the user's actual experience, highlighting key steps and potential roadblocks. Emphasize ease of navigation.
    • Feature Prioritization: Showcase only the most essential features, avoiding overwhelming the user with unnecessary information. Prioritize value.
    • Problem/Solution Fit: clearly articulate the problem and demonstrate how the software provides a clear and effective solution. Show, don't just tell.
    • Interactive Walkthrough: Use high-quality screen recordings that are concise and easy to follow. Focus on user interaction.
    • Compelling Narrative: craft a story that connects emotionally with the user, building trust and excitement. Use relatable scenarios.
    • Clear Call to Action: Place the CTA strategically and make it visually prominent. Use strong verbs and clear instructions.
    • Customer Success Stories: Feature real users and their positive experiences. Focus on quantifiable results and testimonials.
    • Data-Driven Results: Use charts and graphs to visually represent key metrics and achievements. Keep it simple and impactful.
    • Structured Onboarding: Provide a clear and concise roadmap for users to follow. Break down complex tasks into manageable steps.


    What makes SaaS User Onboarding Video effective?


    A well-structured SaaS user onboarding video, concisely defining onboarding as the initial user experience, is driven by a clear understanding of user needs, such as reducing time to value and minimizing initial setup friction. It demonstrates immediate value and ROI by showcasing a key feature solving a user pain point within the first 10 seconds. It uses screen recordings, animated explainer sequences, and user testimonials to maintain user engagement, aiming for a 70%+ completion rate.

    The video uses compelling visuals, including micro-interactions such as progress bars, tooltips, and subtle animations highlighting interactive elements, to intuitively guide users through the process, even for non-technical audiences. It focuses on 2-3 core functionalities crucial for initial success.

    Tracking key metrics, including completion rates, click-through rates on CTAs, and time spent watching key sections, is crucial to optimize the videos impact. Creating separate versions for different user segments ensures the tone and style resonate with the target audiences experience level and preferences.

    A clear call to action, such as Start your free trial now or Explore the dashboard, encourages users to explore the platform further. Through A/B testing different versions and analyzing user feedback from in-app surveys, creators can craft videos that directly support user goals and accelerate product adoption.


    How long should your SaaS User Onboarding Video be?


    Optimize SaaS onboarding video length by aligning video type, content, and user journey stage for maximum impact.

    Pre-production Considerations for Determining Video Length:

    • What core value is the video highlighting?
    • Who is the ideal user for this video?
    • Which features need prominent display?
    • How intuitive is the software's design?
    • What platform dictates video length?
    • Does the style suit the target audience?
    • What is the video's intended outcome?

    SaaS user onboarding video length guide

    SaaS User Onboarding TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsQuickly conveys core value proposition and key features using concise visuals and narration, possibly animationAwareness/Consideration
    Tutorial Video1-2 minutesGuides users through specific tasks, step-by-step, using screen recordings or live action, clear instructionsActivation/Onboarding
    Walkthrough Video90 seconds - 1.5 minutesShows the user flow, highlighting key interactions and benefits, using a screen recording or live actionActivation/Onboarding
    Animated Screen Recording45-75 secondsDemonstrates software functionality in a visually engaging way, ideal for complex features, uses animationActivation/Onboarding
    Product Demo1-2 minutesFocuses on showcasing key features and benefits, using a live action or screen recording, emphasizes valueConsideration/Conversion


    How to create SaaS User Onboarding Videos?


    Crafting compelling SaaS onboarding videos requires a strategic approach that prioritizes user understanding and engagement. A well-defined process, from initial concept to final delivery, is crucial for creating videos that drive conversions and user adoption.

    * Target Audience Define - Precise user personas ensure the video resonates with the intended viewers.

    • Pain Point Analysis - Focusing on key frustrations allows the video to directly address user needs.
    • Video Goal Setting - Measurable goals (e.g., 20% increase in trial sign-ups) ensure the video's impact can be tracked.
    • Script & Storyboard - A well-structured narrative keeps viewers engaged and guides them through the software's features.
    • Style & Format Selection - The right style enhances the brand image and makes the software more relatable.
    • Visuals & Animation - High-quality visuals and animations clarify complex functionalities and improve understanding.
    • Concise Language Use - Simple, direct language prevents viewer confusion and keeps them focused on the key features.
    • Compelling CTA - A clear and concise call to action motivates viewers to take immediate action.
    • Platform Optimization - Adapting the video for various platforms ensures maximum visibility and engagement.
    • Feedback & Iteration - Continuous improvement based on user feedback maximizes the video's effectiveness.


    Creating a Compelling SaaS Onboarding Video Script


    Crafting a compelling script is the heart of successful SaaS onboarding. It's where we translate features into benefits and turn potential users into active customers. A great script anticipates user needs, addresses their pain points, and guides them seamlessly through your application. Remember, we're not just explaining features; we're telling a story about how our software empowers users.

    Think of your script as a conversation with your ideal user. What are their challenges? How can your software help them overcome those obstacles? An effective application onboarding video speaks directly to these needs, showcasing the value your software brings. Creative SaaS onboarding videos use visuals and storytelling to make this connection even stronger.

    Let's explore some key elements of a compelling SaaS onboarding video script:

    • Start with a hook: Grab the viewer's attention immediately by highlighting a common pain point or posing a relatable question.
    • Show, don't just tell: Use visuals and screen recordings to demonstrate how your software works and its benefits.
    • Focus on the "why": Explain why each feature matters to the user and how it solves their problems.
    • End with a clear call to action: Tell viewers what to do next, whether it's starting a free trial or exploring specific features.

    By focusing on these elements, we can create a script that not only informs but also inspires users to engage with our software and experience its full potential.


    Choosing the Right SaaS Onboarding Video Style


    Having discussed optimal video length, let's dive into selecting the right style for our SaaS onboarding videos. This crucial step shapes user perception and drives engagement. A well-chosen style transforms a simple explanation into a compelling narrative, turning potential users into active customers. What resonates with our target audience? How can we best reflect our brand's personality?

    Thinking about these questions helps us create software onboarding videos that truly connect with viewers.

    • Target Audience & Brand Alignment: Consider user demographics and brand aesthetics. A playful animation might suit a younger audience, while a sleek, minimalist style aligns with a professional brand.
    • Platform Optimization: Tailor the video style to the platform where it will be hosted. A short, dynamic video works well on social media, while a longer, more detailed tutorial thrives on a dedicated landing page.
    • Format Selection: Explore various formats like explainer videos, product demos, or customer testimonials. Each format offers unique strengths, catering to different stages of the user journey. A concise explainer video might introduce the software, while a detailed tutorial guides users through specific features.
    • Visual Storytelling: Weave a narrative that resonates emotionally with viewers. Use high-quality visuals, clear typography, and intuitive design to enhance understanding and engagement. A compelling story, combined with clear visuals, transforms a simple explanation into a memorable experience.

    By carefully considering these elements, we create professional SaaS onboarding videos that not only inform but also inspire, guiding users towards successful adoption and maximizing the value of our software.


    How to Use Data to Improve Your SaaS Onboarding Video


    Having explored top SaaS onboarding video examples and the nuances of saas explainer videos, let's shift our focus to the power of data. Data isn't just about numbers; it's a compass guiding us toward more effective SaaS onboarding videos. By understanding how users interact with our videos, we can refine our approach, boost engagement, and ultimately drive conversions. Imagine noticing a significant drop-off in viewer engagement during your SaaS explainer video right where a complex feature is introduced. This data point suggests simplifying the explanation or using more engaging visuals.

    Data empowers us to make informed decisions, transforming our videos from informative to truly impactful.

    • Engagement Metrics: Analyzing metrics like play rate and time spent watching reveals which sections resonate with viewers. High engagement in certain areas highlights valuable content, while low engagement signals areas needing improvement. Perhaps viewers are dropping off during a complex feature demonstration – a clear sign to simplify the explanation or use more engaging visuals.
    • Conversion Metrics: Tracking click-through rates (CTRs) and conversion rates helps us understand how effectively our videos drive desired actions. A low CTR might prompt us to experiment with different call-to-action text or placement.
    • Audience Insights: Gathering user feedback through surveys and comments provides invaluable perspectives. Direct feedback helps us understand user needs and preferences, allowing us to tailor our videos for maximum impact. Analyzing audience demographics and viewing patterns by user segment allows us to personalize the user experience.
    • A/B Testing: Comparing different versions of our videos allows us to identify the most effective messaging, visuals, and calls to action. By analyzing the performance of top SaaS onboarding video examples, we can glean best practices and apply them to our own videos.

    By continuously iterating based on data, we ensure our SaaS onboarding videos remain effective, engaging, and aligned with our audience's needs. This data-driven approach empowers us to create videos that not only inform but also inspire users to engage with our software and experience its full potential.


    Key Features to Showcase in Your SaaS Onboarding Video


    Having explored various SaaS onboarding video examples, let's delve into the essential features to showcase in your own videos. Creating a compelling SaaS product demo video involves understanding your audience and addressing their needs. Think of your video as a conversation – what challenges do your users face, and how can your software help them overcome those obstacles?

    Effective SaaS onboarding video examples often focus on showcasing solutions, not just features. By weaving a narrative around how your software empowers users, you create a more engaging and impactful experience.

    Imagine a user struggling with data organization. Your onboarding video can instantly connect by acknowledging this struggle and showing how your software provides relief. Speak directly to your users, using language they understand.

    • Highlight Key Benefits and Solutions: Focus on the value proposition and how your software solves user pain points. Demonstrate the positive impact your software has on their workflows and overall success.
    • Guide Users Through the Experience: A well-crafted SaaS product demo video guides users through typical workflows, showcasing the software's intuitive design and key functionalities. Emphasize ease of use and highlight the core value proposition.
    • build trust and Credibility: Feature customer testimonials, demonstrating the real-world impact of the software. Data-driven results and success stories resonate with viewers and build confidence in your product.
    • Provide a Clear Path Forward: Offer a structured onboarding path and end with a clear call to action. Guide users towards further exploration and encourage them to take the next step, whether it's starting a free trial or contacting your sales team.

    By focusing on these key elements, we can create SaaS onboarding videos that not only inform but also inspire, driving user engagement and ultimately, conversions.


    Optimizing Your SaaS Onboarding Video for Different Platforms


    Optimizing your SaaS onboarding videos for different platforms is like tailoring a suit – one size doesn't fit all. Each platform has its own unique audience, technical specifications, and best practices. What works on LinkedIn might not resonate on TikTok. Let's explore how we can tailor our videos for maximum impact.

    Think about your SaaS training video – would a five-minute tutorial work on TikTok? Probably not. Platform-specific length optimization is key. Similarly, a square video optimized for Instagram might look awkward on YouTube. Let's dive into some key considerations.

    • Mobile Optimization: Most viewers access content on their phones, so mobile-first is crucial. Ensure your videos are easily viewable on smaller screens, with clear visuals and concise messaging.
    • Aspect Ratio and Captions: Adjust video dimensions for each platform. Square videos work well on Instagram, while widescreen is better for YouTube. Don't forget captions! They improve accessibility and engagement.
    • Platform-Specific Content and CTAs: Tailor your message and call to action to each platform's audience. A LinkedIn audience might respond to a professional tone, while a TikTok audience prefers something more playful. Let's explore some engaging SaaS onboarding video examples that demonstrate effective platform optimization.
    • Cross-Promotion and Tracking: Promote your videos across multiple platforms to expand your reach. Track key metrics like views and engagement to see what's working and what needs improvement.

    By tailoring our approach to each platform, we can ensure our SaaS onboarding videos reach the right audience with the right message, maximizing engagement and driving conversions.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.