Struggling with low user activation? This article presents 30 SaaS onboarding video examples, showcasing how leading companies like Intercom and HubSpot are using video to create seamless onboarding experiences, simplify complex features, and ultimately increase customer retention. Discover product demos, animated explainers, and customer success stories - all designed to drive user activation and reduce support tickets.
Video's role in modern marketing:
6 out of 10 people prefer watching videos online to live TV.
That's about 1 billion hours of YouTube videos consumed every single day.
Videos less than 90 seconds long have a 50% retention rate.
Frustrated by user churn? This practical guide, featuring 30 examples from top SaaS companies, reveals how to create high-converting onboarding videos that dramatically improve user comprehension and engagement. We'll deconstruct these examples and uncover the secrets to crafting videos that captivate users, accelerate product adoption, and drive long-term success. You'll learn how different video formats can be used to achieve specific onboarding goals, from decreasing churn to increasing feature adoption rates.
Effective compliance training is a challenge. This Saas User Onboarding Video cleverly illustrates the repetitive nature of traditional methods, contrasting them with a dynamic, engaging interface. The animation effectively showcases the frustrations of outdated systems.
The video's strength is its clear visual storytelling, transitioning seamlessly from problem to solution. It highlights automation and reporting features, making the platform's benefits immediately apparent to L&D managers and HR professionals.
Connecting with a global audience just got easier. This Saas User Onboarding Video showcases SimplyCast's intuitive interface, the Campaign Launchpad, highlighting features like automated scheduling and integrated voice calls. The video's design is clean and modern, instantly communicating professionalism and ease of use.
The concise animation style, using teal and white, effectively conveys the platform's capabilities, particularly its ability to streamline global marketing efforts. For example, scheduling campaigns across multiple time zones is effortlessly achieved. Visit simplycast.com for more campaign ideas.
Streamlined board meetings are now a reality thanks to Diligent Community's Saas User Onboarding Video. Visual metaphors, like building blocks representing community growth, effectively communicate the software's ease of use. The video's clear demonstration across various devices, along with a concise 1 minute 51 second runtime, makes it highly effective for school board administrators and members.
Diligent Community's intuitive interface is showcased, highlighting its accessibility and efficiency. The before and after comparison further emphasizes the software's impact on meeting management. This is a strong example of a well-crafted onboarding video.
Workplace safety concerns are vividly portrayed in this SaaS user onboarding video. The engaging visual storytelling effectively communicates the complexities of manual inspection processes, leading seamlessly to the Papertrail solution. Its clean 2D animation and clear UI showcase the platform's ease of use, making the software instantly appealing. The video also highlights Papertrail's global reach.
The concise demonstration of Papertrail's features, from barcode scanning to report generation, is impactful. The platform's ease of use and comprehensive features are clearly presented, making a strong case for its efficiency and effectiveness.
What We Can Learn
Craft a compelling narrative that resonates with your target audience, generating interest.
Visuals in this Saas User Onboarding Video are captivating. Bold colors and concise information make it highly engaging, even for complex topics. Live-action footage adds a human touch, making the software feel approachable. The video targets businesses seeking workforce optimization.
NICE WFM TTI Analytics is effectively showcased, highlighting its data consolidation and actionable insights. The video's clear call to action encourages viewers to learn more, making it a compelling tool for contact center managers and executives. The overall impact is powerful.
What We Can Learn
A concise video with a strong call to action drives immediate engagement.
Intriguing visuals immediately showcase the escalating cybersecurity threats in this Saas User Onboarding Video. The video cleverly uses 3D cityscapes and network diagrams to highlight the complexity of modern security challenges, making the need for a solution instantly clear. This is a great example for other Saas companies.
Orange's Skybox platform is presented as a solution, using intuitive animations and graphics to explain its key features. The video's use of isometric perspectives and vibrant colors makes it highly engaging and easy to understand, even for those unfamiliar with complex security concepts. The video is targeted at IT/security professionals and business leaders.
How can a video unlock a deeper understanding of cloud automation? Capgeminis Saas User Onboarding Video achieves this with its visual narrative, moving from simple app icons to complex 3D models. This progression highlights the many layers involved in creating user-friendly experiences while also revealing its tech depth.
Through animated lines connecting the Capgemini and RedHat logos, the video shows a powerful partnership, extending to a cloud with varied app icons, symbolizing an ecosystem. This visual method of conveying multi-cloud environments, automation benefits and the goal of faster market reach creates a compelling narrative, concluding with Go cloud native. This makes for an inspiring demonstration.
Using animation to illustrate the global sugar problem, this Saas User Onboarding Video effectively communicates a serious issue. The clever use of a Pac-Man-like character consuming sugar cubes and statistics on obesity rates makes the problem relatable and impactful. The video's concise nature makes it easy to understand.
Cargill and DSM's partnership, along with Avansya and its EverSweet„¢ sweetener, is clearly shown. The video's global reach is visually striking, leaving a lasting impression. The clean animation style and bright colors create a positive and memorable experience.
Infectious disease surveillance is dramatically visualized in this Saas User Onboarding Video. Clean, modern isometric animation effectively communicates the complexity of tracking outbreaks, from sample collection to identifying the source. The video clearly shows how IGS helps healthcare professionals collaborate to control infections.
IGS's data analysis and network visualization are powerfully presented, showcasing its value without technical jargon. The use of a map of Germany highlighting infection hotspots adds compelling context, making the software's benefits clear to its target audience.
Showcasing a powerful message with an animated approach, AXAs SaaS user onboarding video visually connects with viewers, highlighting climate change impact through flooded houses and landslides. It then pivots to a solution-oriented narrative, portraying their four-pronged commitment to environmental care. The simple 2D animation clearly showcases a positive path forward, highlighting AXA's active involvement in protecting the planet.
The video uses relatable scenarios, moving seamlessly to showcase AXA's initiatives. With a focus on ESG criteria and the target of net-zero emissions, AXA also demonstrates its efforts with their Climate Academy and partnerships. This SaaS user onboarding video effectively conveys AXA's responsibility and promise to its customers, reinforcing their core brand message of Know You Can by building a positive emotional connection.
Effective animation brings financial security to life in this SaaS user onboarding video. Simple visuals clearly explain the growth of cash value in whole life insurance, making a complex topic accessible. The use of yellow and teal enhances the positive and trustworthy feel.
The family-in-a-circle metaphor is brilliant, and the step-by-step explanation of cash value growth is highly effective. This video is a great example of how to make complex financial information easy to understand.
Efficiently showcasing the CombiSave valve, this SaaS user onboarding video uses clever visuals to highlight wasted resources. The animation style is clean and engaging, making complex information easy to understand. The video successfully connects with viewers by showing the relatable problem of wasted time and water.
The concise narration and clear call to action are effective. Relatable scenarios and visual representations of savings create an impactful message. The video is a great example of how to communicate product benefits concisely, and the valve's compatibility with most combi boilers is implied.
What We Can Learn
Start with a problem your users face, then show your solution's impact. This builds trust.
Captivating visuals and seamless transitions immediately draw viewers into this Saas User Onboarding Video. The narration expertly explains complex features, making the technology feel accessible and user-friendly. The video successfully showcases the platform's potential.
Uber's use of high-quality animation and dynamic visuals effectively communicates the platform's capabilities. The video leaves viewers wanting to learn more about how the software can streamline their operations.
Global financial inequality is addressed in this SaaS user onboarding video showcasing Algorand. The simple, flat animation style effectively communicates complex blockchain concepts, making the platform's potential accessible to a broad audience, including developers and those seeking financial inclusion.
Algorand's features, such as ASA creation and low transaction fees, are clearly illustrated. The video's visual appeal, particularly the use of bright colors and clean design, enhances engagement. The concise narrative, focused on Algorand's benefits, makes it a strong example of effective onboarding.
What We Can Learn
Clearly explain complex topics with simple visuals to build user understanding and confidence.
Accenture's NLP explainer video is brilliant. Its clever hair salon analogy makes complex ideas instantly accessible, showcasing NLP's power to understand context, a crucial element for seamless human-computer interaction.
Isometric animation provides modern visual appeal, making learning enjoyable. The robot guitarist metaphor perfectly illustrates NLP's role in enabling fluid communication between humans virtual assistants. The inspires innovative saas user onboard experiences.
The video's success lies in its simplicity, clarity, and memorable visuals. It's a masterclass in communicating sophisticated technology, offering valuable inspiration for future campaigns.
Efficient transport planning is visually compelling in this Saas User Onboarding Video. The platform's core features are clearly demonstrated through bright, dynamic 2D animation, making the software's ease of use immediately apparent. The concise nature of the video ensures viewers quickly grasp its value.
The video's clever use of visual metaphors, such as a superhero on a truck, effectively communicates the platform's power and efficiency. This memorable approach leaves a lasting impression, encouraging viewers to explore further.
Data visualization takes center stage in this Saas User Onboarding Video, instantly captivating viewers with its clear depiction of data integration and its impact on ROI. The animated representations of complex processes, such as the patient journey and drug launch cycle, are exceptionally well-executed.
Deloitte's strategic use of animation makes the information accessible and engaging for pharmaceutical companies seeking to optimize their diagnostic commercialization strategies. The video's clean aesthetic and concise presentation of key data points leave a lasting impression.
Algolia's Saas User Onboarding Video cleverly uses visuals to highlight the pain points of manual processes. The animation style is effective, showing the transition from a simpler past to the complexities of modern business. The video's pacing is excellent, maintaining viewer engagement.
The concise messaging and clear call to action are strong points. Visual metaphors, like paper airplanes representing bookings, are used effectively. This is a great example of a concise and informative onboarding video for travel agencies.
DEUTZ's concise approach to explaining complex energy solutions is impressive. This Saas User Onboarding Video, clocking in at 47 seconds, uses clean animation and simple icons to make technical information accessible. The video's visual storytelling is a great example of effective communication.
The video's focus on visuals, particularly the animations of renewable energy sources and e-fuel production, is engaging. The use of a limited color palette and the Moving the world sustainably tagline enhances the brand's message. It's a strong example of how to create a memorable and informative video.
US Bank's video captivates with its direct and informative approach to a Saas User Onboarding Video. The clear explanation of platform features ensures viewers grasp the product's capabilities without confusion. This detailed walkthrough is a significant advantage, offering a comprehensive understanding.
The video's success lies in its commitment to thoroughness. It's a testament to the value of a longer, more detailed explanation for complex products. This approach fosters confidence and encourages engagement, ultimately leading to greater user satisfaction.
Efficiently explaining complex topics, this SaaS user onboarding video excels. Its modern animation style and concise explanations make three-phase charging easily understandable, appealing to EV owners and energy companies alike. The video is a concise 1 minute 48 seconds.
The use of vibrant colors and geometric shapes keeps viewers engaged. The clear call to action, combined with the Elaadnl logo and tagline at the end, reinforces brand messaging. This video is a great example of effective communication for a technical subject.
What We Can Learn
Combine clear visuals with concise narration for easy understanding and engagement.
DEUTZ's commitment to sustainability is powerfully conveyed in this SaaS user onboarding video. The video's strength lies in its clear visual storytelling, moving seamlessly from the problem of construction industry emissions to the solution offered by DEUTZ's innovative technology. This approach is both informative and persuasive.
The concise presentation of benefits, including cost savings and ease of use, is particularly effective. The video's clean animation style and focus on practical applications make it an excellent example of how to communicate complex information clearly and engagingly. It's a compelling case study for other companies developing similar SaaS solutions.
What We Can Learn
Balance technical details with an optimistic narrative, inspiring users to embrace your solution.
Efficiently showcasing Panda Dome Premium, this SaaS user onboarding video uses sharp visuals. The clear icons and smooth transitions make the update process easily understandable, targeting both individuals and businesses.
Its strength lies in the direct demonstration of the software's benefits. The video concisely communicates the value proposition, emphasizing ease of use and comprehensive protection. A great example of clear communication.
What We Can Learn
Visualize abstract concepts with simple animations to make complex features easily understandable, boosting user comprehension.
Recruiters seeking efficient talent sourcing will appreciate this Saas User Onboarding Video. The video's clean animation and professional style effectively highlight key features, such as advanced search filters and the InMail function. The visual representation of LinkedIn's vast network is particularly impressive.
The video, clocking in at 1 minute 38 seconds, seamlessly integrates mobile app functionality, emphasizing accessibility. The use of blue and beige creates a professional and trustworthy feel. This video is a great example of how to effectively showcase a SaaS product's benefits.
Efficiently designed, this Saas User Onboarding Video for BankMobile uses clean animation to highlight key features. The animated UI elements effectively demonstrate the platform's ease of use, and the concise timeline keeps viewers engaged. It's a 56-second guide, showing how easy it is to receive funds.
The video's strength is its clear presentation of BankMobile Vibe, emphasizing its benefits for students, including same-business-day access to funds. One in three students already uses it! The modern design and clear call to action make it highly effective.
Effective communication is key, and this Saas User Onboarding Video achieves this beautifully. The calming visuals and clear messaging successfully demystify mammography. The use of visual metaphors, such as the airplane illustrating radiation levels, is a brilliant way to simplify complex information.
This video's concise storytelling, focusing on a woman's experience, makes the process relatable. The clever use of 3D mammography projections and the powerful concluding image create a lasting positive impression. It's a fantastic example of using animation to address patient concerns and promote healthcare services.
What We Can Learn
A calming aesthetic reduces anxiety, boosting engagement.
High-impact visuals immediately draw viewers into this Saas User Onboarding Video for Freshdesk Analytics. The video expertly demonstrates interactive filters and bespoke report creation, highlighting the software's ease of use and powerful insights. It's targeted at businesses aiming for better customer service.
The video's polished aesthetic and focus on mobile accessibility and GoodData integration make it highly effective. Bespoke reports are shown to directly improve business decisions, creating a compelling case for adoption. Explore Freshdesk Analytics further to see how it can transform your operations.
Cryptocurrency's complexities are simplified. This Saas User Onboarding Video uses clear visuals to explain Chainalysis' solutions for businesses, government, and Web3 companies.
The platform's ability to manage risk and analyze blockchain data is demonstrated effectively. Its intuitive interface and comprehensive features are showcased, leaving viewers wanting to explore further.
Effective visuals drive this SaaS user onboarding video. The animated climb symbolizes overcoming software challenges, resonating with users. Clear UI mockups showcase the online documentation, FAQs, and e-learning platform, all accessible free to five employees.
The vibrant color palette and simple animation style create a professional and approachable feel. This concise video successfully communicates the benefits of Cegid Retail Y2's support, prompting viewers to explore the resources.
What We Can Learn
Illustrate software mastery as a rewarding journey, inspiring viewers to learn.
Visually stunning, this Saas User Onboarding Video uses 3D papercraft animation to effectively communicate complex information about climate change adaptation. The miniature city models, showcasing diverse global initiatives, are a masterclass in visual storytelling. The video is approximately 2 minutes long.
The OECD's role in supporting these efforts is clearly conveyed, leaving viewers with a strong understanding of the organization's impact. The video's concise yet informative approach, combined with its engaging visuals, makes it a highly effective tool for raising awareness.
FAQ
How can SaaS onboarding videos improve activation?
Effective onboarding videos demonstrate value and guide users to the "aha" moment, increasing activation rates.
What are key elements of successful initial SaaS user onboarding videos?
Successful onboarding videos are concise, benefit-driven, and visually engaging. Key elements include highlighting key features, guiding initial setup, and showcasing quick wins.
What visual techniques effectively showcase SaaS features in onboarding videos?
Visual techniques like screen recordings with zoomed-in details, concise animations of workflows, and close-ups of user interface elements effectively showcase SaaS features.
How can storytelling engage users in SaaS onboarding videos?
Storytelling creates emotional connections, making onboarding more memorable. For example, showcasing a user successfully completing a task using the software can be more engaging than simply listing features.
How can video series guide SaaS product adoption?
A video series guides users through progressive learning, from basic setup to advanced features, increasing product adoption. Each video should focus on a specific skill or task.
What mistakes should be avoided in SaaS user onboarding videos?
Avoid jargon, lengthy explanations, and unclear calls to action. Keep videos short, focused, and actionable.
What music and visuals enhance SaaS onboarding video effectiveness?
Upbeat, non-distracting music and clear, high-quality visuals enhance engagement and comprehension.
How can animation clarify complex SaaS features in onboarding videos?
Animation simplifies complex features, making them easier to understand. For example, animating data flow within a system can clarify a complex integration process.
How does screen recording enhance onboarding video clarity?
Screen recording provides clear, step-by-step instructions. Use annotations and highlighting to draw attention to key actions.
What are scripting best practices for effective SaaS onboarding videos?
Scripting best practices include focusing on user benefits, using clear language, and keeping it concise. Start with a strong hook and end with a clear call to action.
What call to action optimizes SaaS onboarding video engagement?
A clear call to action encourages immediate engagement. Examples include "Start your free trial," "Book a demo," or "Visit our help center."
How can successful video onboarding strategies be adapted to my SaaS product?
Adapt successful strategies by analyzing your target audience and tailoring content to their specific needs and pain points.
How can existing marketing materials be repurposed for SaaS onboarding videos?
Repurpose existing marketing materials like blog posts, case studies, or presentations into video scripts. This saves time and ensures consistent messaging.
What's the optimal timeline for a SaaS onboarding video series creation?
A typical timeline for a video series is 3-8 weeks, depending on complexity, length, and number of revisions. Pricing ranges from $1000-$6000 for a 60-second video, depending on complexity.
How do SaaS onboarding videos integrate into a marketing funnel?
Onboarding videos fit into the marketing funnel by nurturing leads who have signed up or expressed interest, guiding them towards successful product adoption and becoming active users.
How to plan and optimize SaaS User Onboarding Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this for a healthcare SaaS client. By incorporating patient testimonials and heartwarming visuals in their onboarding video, we fostered trust and connection, leading to a 25% increase in user engagement and a 10% boost in customer retention.
Actionable: Evoke positive emotions to build lasting connections with viewers.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids used this principle for a CRM software client. We simplified complex features into concise explanations and clear visuals, resulting in a 15% reduction in user drop-off during the onboarding process.
Actionable: Simplify complex information for easy comprehension and retention.
Visual Storytelling: "The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." - Steve Jobs. Advids applied this for an e-commerce platform client. We created a compelling narrative showcasing the platform's benefits through engaging visuals and user stories, resulting in a 30% increase in new user sign-ups.
Actionable: Craft compelling narratives to engage viewers and convey key messages.
Brand Consistency: "Brand is not what you say it is. It's what they say it is." - Marty Neumeier. Advids maintained brand consistency for a cybersecurity software client. We ensured the onboarding video aligned with their brand guidelines, reinforcing brand recognition and trust, leading to a 20% increase in brand awareness and a 10% rise in lead generation.
Actionable: Maintain consistent branding to reinforce brand identity and trust.
Call to Action: "The key to effective marketing is to make it easy for people to buy from you." - Neil Patel. Advids implemented a clear call to action for a productivity app client. We guided users to the next steps after watching the onboarding video, resulting in a 25% increase in click-through rates and a 15% boost in conversions.
Actionable: Include clear call to action to guide viewers towards desired outcomes.
Why Advids for SaaS User Onboarding Video?
At Advids, we create high-quality, original SaaS user onboarding videos designed to boost user engagement and drive product adoption. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is both effective and enjoyable for your users.
Transforming User Onboarding Through Animation:
Customized SaaS Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, product demos, or interactive tutorials, ensuring seamless integration with your user journey. Creative Storytelling for Enhanced Engagement: Our team crafts compelling narratives that resonate with your target audience, simplifying complex concepts and highlighting key product features. Cutting-Edge Technology for Impactful Onboarding: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression and improve user retention.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes SaaS onboarding videos truly effective. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have chosen Advids to elevate their user onboarding experience. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client success.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life. Strategic Communication: We prioritize clear and open communication, understanding your target audience, product features, and overall onboarding goals to create videos that maximize user engagement. [Pick a number between 185 to 470] Successful SaaS Onboarding Videos: We've helped numerous SaaS companies optimize their user onboarding with engaging and effective animated videos.
Ready to unlock the potential of SaaS User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS User Onboarding Video?
A SaaS User onboarding Video is a short, engaging video that guides new users through the initial stages of using your software. It's designed to familiarize users with the platform's features, benefits, and user interface, enabling them to quickly understand its value and start using it effectively. These videos are typically used to introduce new users to the software, demonstrate key features, and provide step-by-step instructions for common tasks.
SaaS User onboarding videos are often used in conjunction with other onboarding materials, such as written tutorials or interactive walkthroughs. They can be embedded on your website, landing pages, or shared via email to reach a wider audience.
What do top SaaS User Onboarding Videos have in common?
Mastering saas onboarding videos requires focusing on user needs and showcasing value effectively.
Ideal Customer Profile: Tailor the video to resonate with specific user needs and pain points. Focus on their unique challenges and how your SaaS solves them.
User Journey Map: Design a video that mirrors the user's actual experience, highlighting key steps and potential roadblocks. Emphasize ease of navigation.
Feature Prioritization: Showcase only the most essential features, avoiding overwhelming the user with unnecessary information. Prioritize value.
Problem/Solution Fit:clearly articulate the problem and demonstrate how the software provides a clear and effective solution. Show, don't just tell.
Interactive Walkthrough: Use high-quality screen recordings that are concise and easy to follow. Focus on user interaction.
Compelling Narrative:craft a story that connects emotionally with the user, building trust and excitement. Use relatable scenarios.
Clear Call to Action: Place the CTA strategically and make it visually prominent. Use strong verbs and clear instructions.
Customer Success Stories: Feature real users and their positive experiences. Focus on quantifiable results and testimonials.
Data-Driven Results: Use charts and graphs to visually represent key metrics and achievements. Keep it simple and impactful.
Structured Onboarding: Provide a clear and concise roadmap for users to follow. Break down complex tasks into manageable steps.
What makes SaaS User Onboarding Video effective?
A well-structured SaaS user onboarding video, concisely defining onboarding as the initial user experience, is driven by a clear understanding of user needs, such as reducing time to value and minimizing initial setup friction. It demonstrates immediate value and ROI by showcasing a key feature solving a user pain point within the first 10 seconds. It uses screen recordings, animated explainer sequences, and user testimonials to maintain user engagement, aiming for a 70%+ completion rate.
The video uses compelling visuals, including micro-interactions such as progress bars, tooltips, and subtle animations highlighting interactive elements, to intuitively guide users through the process, even for non-technical audiences. It focuses on 2-3 core functionalities crucial for initial success.
Tracking key metrics, including completion rates, click-through rates on CTAs, and time spent watching key sections, is crucial to optimize the videos impact. Creating separate versions for different user segments ensures the tone and style resonate with the target audiences experience level and preferences.
A clear call to action, such as Start your free trial now or Explore the dashboard, encourages users to explore the platform further. Through A/B testing different versions and analyzing user feedback from in-app surveys, creators can craft videos that directly support user goals and accelerate product adoption.
How long should your SaaS User Onboarding Video be?
Optimize SaaS onboarding video length by aligning video type, content, and user journey stage for maximum impact.
Pre-production Considerations for Determining Video Length:
What core value is the video highlighting?
Who is the ideal user for this video?
Which features need prominent display?
How intuitive is the software's design?
What platform dictates video length?
Does the style suit the target audience?
What is the video's intended outcome?
SaaS user onboarding video length guide
SaaS User Onboarding Types
Video Length
Use Case
Funnel
Explainer Video
60-90 seconds
Quickly conveys core value proposition and key features using concise visuals and narration, possibly animation
Awareness/Consideration
Tutorial Video
1-2 minutes
Guides users through specific tasks, step-by-step, using screen recordings or live action, clear instructions
Activation/Onboarding
Walkthrough Video
90 seconds - 1.5 minutes
Shows the user flow, highlighting key interactions and benefits, using a screen recording or live action
Activation/Onboarding
Animated Screen Recording
45-75 seconds
Demonstrates software functionality in a visually engaging way, ideal for complex features, uses animation
Activation/Onboarding
Product Demo
1-2 minutes
Focuses on showcasing key features and benefits, using a live action or screen recording, emphasizes value
Consideration/Conversion
How to create SaaS User Onboarding Videos?
Crafting compelling SaaS onboarding videos requires a strategic approach that prioritizes user understanding and engagement. A well-defined process, from initial concept to final delivery, is crucial for creating videos that drive conversions and user adoption.
* Target Audience Define - Precise user personas ensure the video resonates with the intended viewers.
Pain Point Analysis - Focusing on key frustrations allows the video to directly address user needs.
Video Goal Setting - Measurable goals (e.g., 20% increase in trial sign-ups) ensure the video's impact can be tracked.
Script & Storyboard - A well-structured narrative keeps viewers engaged and guides them through the software's features.
Style & Format Selection - The right style enhances the brand image and makes the software more relatable.
Visuals & Animation - High-quality visuals and animations clarify complex functionalities and improve understanding.
Concise Language Use - Simple, direct language prevents viewer confusion and keeps them focused on the key features.
Platform Optimization - Adapting the video for various platforms ensures maximum visibility and engagement.
Feedback & Iteration - Continuous improvement based on user feedback maximizes the video's effectiveness.
Creating a Compelling SaaS Onboarding Video Script
Crafting a compelling script is the heart of successful SaaS onboarding. It's where we translate features into benefits and turn potential users into active customers. A great script anticipates user needs, addresses their pain points, and guides them seamlessly through your application. Remember, we're not just explaining features; we're telling a story about how our software empowers users.
Think of your script as a conversation with your ideal user. What are their challenges? How can your software help them overcome those obstacles? An effective application onboarding video speaks directly to these needs, showcasing the value your software brings. Creative SaaS onboarding videos use visuals and storytelling to make this connection even stronger.
Let's explore some key elements of a compelling SaaS onboarding video script:
Start with a hook: Grab the viewer's attention immediately by highlighting a common pain point or posing a relatable question.
Show, don't just tell: Use visuals and screen recordings to demonstrate how your software works and its benefits.
Focus on the "why": Explain why each feature matters to the user and how it solves their problems.
End with a clear call to action: Tell viewers what to do next, whether it's starting a free trial or exploring specific features.
By focusing on these elements, we can create a script that not only informs but also inspires users to engage with our software and experience its full potential.
Choosing the Right SaaS Onboarding Video Style
Having discussed optimal video length, let's dive into selecting the right style for our SaaS onboarding videos. This crucial step shapes user perception and drives engagement. A well-chosen style transforms a simple explanation into a compelling narrative, turning potential users into active customers. What resonates with our target audience? How can we best reflect our brand's personality?
Thinking about these questions helps us create software onboarding videos that truly connect with viewers.
Target Audience & Brand Alignment: Consider user demographics and brand aesthetics. A playful animation might suit a younger audience, while a sleek, minimalist style aligns with a professional brand.
Platform Optimization: Tailor the video style to the platform where it will be hosted. A short, dynamic video works well on social media, while a longer, more detailed tutorial thrives on a dedicated landing page.
Format Selection: Explore various formats like explainer videos, product demos, or customer testimonials. Each format offers unique strengths, catering to different stages of the user journey. A concise explainer video might introduce the software, while a detailed tutorial guides users through specific features.
Visual Storytelling: Weave a narrative that resonates emotionally with viewers. Use high-quality visuals, clear typography, and intuitive design to enhance understanding and engagement. A compelling story, combined with clear visuals, transforms a simple explanation into a memorable experience.
By carefully considering these elements, we create professional SaaS onboarding videos that not only inform but also inspire, guiding users towards successful adoption and maximizing the value of our software.
How to Use Data to Improve Your SaaS Onboarding Video
Having explored top SaaS onboarding video examples and the nuances of saas explainer videos, let's shift our focus to the power of data. Data isn't just about numbers; it's a compass guiding us toward more effective SaaS onboarding videos. By understanding how users interact with our videos, we can refine our approach, boost engagement, and ultimately drive conversions. Imagine noticing a significant drop-off in viewer engagement during your SaaS explainer video right where a complex feature is introduced. This data point suggests simplifying the explanation or using more engaging visuals.
Data empowers us to make informed decisions, transforming our videos from informative to truly impactful.
Engagement Metrics: Analyzing metrics like play rate and time spent watching reveals which sections resonate with viewers. High engagement in certain areas highlights valuable content, while low engagement signals areas needing improvement. Perhaps viewers are dropping off during a complex feature demonstration – a clear sign to simplify the explanation or use more engaging visuals.
Conversion Metrics: Tracking click-through rates (CTRs) and conversion rates helps us understand how effectively our videos drive desired actions. A low CTR might prompt us to experiment with different call-to-action text or placement.
Audience Insights: Gathering user feedback through surveys and comments provides invaluable perspectives. Direct feedback helps us understand user needs and preferences, allowing us to tailor our videos for maximum impact. Analyzing audience demographics and viewing patterns by user segment allows us to personalize the user experience.
A/B Testing: Comparing different versions of our videos allows us to identify the most effective messaging, visuals, and calls to action. By analyzing the performance of top SaaS onboarding video examples, we can glean best practices and apply them to our own videos.
By continuously iterating based on data, we ensure our SaaS onboarding videos remain effective, engaging, and aligned with our audience's needs. This data-driven approach empowers us to create videos that not only inform but also inspire users to engage with our software and experience its full potential.
Key Features to Showcase in Your SaaS Onboarding Video
Having explored various SaaS onboarding video examples, let's delve into the essential features to showcase in your own videos. Creating a compelling SaaS product demo video involves understanding your audience and addressing their needs. Think of your video as a conversation – what challenges do your users face, and how can your software help them overcome those obstacles?
Effective SaaS onboarding video examples often focus on showcasing solutions, not just features. By weaving a narrative around how your software empowers users, you create a more engaging and impactful experience.
Imagine a user struggling with data organization. Your onboarding video can instantly connect by acknowledging this struggle and showing how your software provides relief. Speak directly to your users, using language they understand.
Highlight Key Benefits and Solutions: Focus on the value proposition and how your software solves user pain points. Demonstrate the positive impact your software has on their workflows and overall success.
Guide Users Through the Experience: A well-crafted SaaS product demo video guides users through typical workflows, showcasing the software's intuitive design and key functionalities. Emphasize ease of use and highlight the core value proposition.
build trust and Credibility: Feature customer testimonials, demonstrating the real-world impact of the software. Data-driven results and success stories resonate with viewers and build confidence in your product.
Provide a Clear Path Forward: Offer a structured onboarding path and end with a clear call to action. Guide users towards further exploration and encourage them to take the next step, whether it's starting a free trial or contacting your sales team.
By focusing on these key elements, we can create SaaS onboarding videos that not only inform but also inspire, driving user engagement and ultimately, conversions.
Optimizing Your SaaS Onboarding Video for Different Platforms
Optimizing your SaaS onboarding videos for different platforms is like tailoring a suit – one size doesn't fit all. Each platform has its own unique audience, technical specifications, and best practices. What works on LinkedIn might not resonate on TikTok. Let's explore how we can tailor our videos for maximum impact.
Think about your SaaS training video – would a five-minute tutorial work on TikTok? Probably not. Platform-specific length optimization is key. Similarly, a square video optimized for Instagram might look awkward on YouTube. Let's dive into some key considerations.
Mobile Optimization: Most viewers access content on their phones, so mobile-first is crucial. Ensure your videos are easily viewable on smaller screens, with clear visuals and concise messaging.
Aspect Ratio and Captions: Adjust video dimensions for each platform. Square videos work well on Instagram, while widescreen is better for YouTube. Don't forget captions! They improve accessibility and engagement.
Platform-Specific Content and CTAs: Tailor your message and call to action to each platform's audience. A LinkedIn audience might respond to a professional tone, while a TikTok audience prefers something more playful. Let's explore some engaging SaaS onboarding video examples that demonstrate effective platform optimization.
Cross-Promotion and Tracking: Promote your videos across multiple platforms to expand your reach. Track key metrics like views and engagement to see what's working and what needs improvement.
By tailoring our approach to each platform, we can ensure our SaaS onboarding videos reach the right audience with the right message, maximizing engagement and driving conversions.
How SaaS user onboarding video examples are curated?
We dove deep into SaaS user onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS user onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or product exploration. 7.Brand Alignment Determining video alignment with brand message, identity, and target user needs within the SaaS landscape. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS user onboarding video examples 2024, n=13500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
