30 Engaging Saas Walkthrough Video Examples To Boost User Adoption

SaaS Walkthrough Video Examples

1. Hotjar

We appreciate the clean aesthetic of this walkthrough video example for SaaS, and how it effortlessly highlights Hotjar's Rage Click feature. The soft color palette and smooth transitions create a visually appealing experience, guiding the viewer through the software's functionality with ease. The video showcases the simplicity and effectiveness of the Rage Click filter, demonstrating its value in identifying website usability issues. With a focus on user behavior analysis, the video demonstrates how Hotjar helps pinpoint pain points and optimize the user experience, ultimately leading to better conversion rates.

2. Coinbase

Coinbase Earn is a platform where users can learn about and earn cryptocurrencies. This video is designed to teach viewers about Kyber, a protocol that makes exchanging Ethereum tokens easy.

Video Design - The video starts with a white orb in a black background, colorful geometric shapes flowing around it. This simple, modern design style evokes curiosity and interest in the viewer. The visuals transition to a more structured and informative design as the video progresses, highlighting how Kyber can help companies find solutions for growth and profitability. The combination of animation and graphics, gears and other visual elements, reinforces the message of efficiency and streamlined processes. This makes it a good SaaS Walkthrough Video for Feature Highlight.

The use of colorful animation, accompanied by a clear and concise narrative, effectively communicates the benefits of using Kyber. The video has a positive and energetic tone, making the subject of crypto exchange seem accessible and engaging. By highlighting the different functions and applications of Kyber through a combination of visuals and audio, the video successfully drives viewers to learn more about Kyber and potentially earn KNC tokens.

3. Live Oak Bank Animated SaaS Walkthrough

Live Oak Bank's video is designed to educate potential business owners on how to write a strong business plan. The video is geared towards entrepreneurs who are interested in purchasing an existing business.

Video Design - The video has a clean minimalist design, using bold black text for key phrases and a white background with light gray graphic overlays. This gives the video a simple, easy-to-understand feel. The visuals are clear and easy to read, matching the straightforward tone of the video. The combination of text, graphics, and a conversational tone makes the video engaging.

The video is designed to inspire confidence in the viewer, emphasizing the importance of a well-structured business plan to secure financing and effectively manage a new business. This is a great example of SaaS Walkthrough Video Production that can be used to educate and inspire potential customers.

4. Gemalto SaaS software walkthrough video - Showcase innovative design subtly

In a world moving towards omnipresent connectivity, Gemalto cleverly articulates its 5G security solutions through a concise SaaS Walkthrough Video. The visual narrative effortlessly guides us from the basic advantages of 5G to its impact on emerging technologies like self-driving cars and smart homes. We all appreciate the simplicity of the flat 2D animation, making the complex concept of network security easily digestible. The use of visual metaphors, such as wind turbines for low energy consumption, adds depth and engagement, leaving a lasting impression of Gemalto's dedication to building a chain of trust in the 5G landscape.

5. Comarch SaaS Walkthrough Video Demo

Comarch helps companies optimize their factory operations with Smart Metering for Industry. The video is designed to showcase how the solution can help identify and solve problems related to resource consumption and leaks.

Video Design - The video utilizes a simple, flat design style to effectively communicate the solution. The use of bright blue and green colors creates a clean and modern aesthetic, typical of a SaaS Walkthrough Video. The animated elements are clear and concise, making the video engaging and easy to understand.

The visual design of the video effectively highlights the benefits of Smart Metering for Industry, emphasizing the importance of real-time data to reduce downtime and identify anomalies. The use of simple animations and graphics to depict the process allows the viewers to easily understand how the system works. The video's overall tone is positive and informative, making it appealing to businesses looking for ways to optimize their factory operations.

6. 360Learning Animated SaaS Demo - Boost brand awareness subtly

The frustration of piecing together vague L&D data is a challenge we all know too well. This SaaS Walkthrough Video nails it, humorously depicting the problem while showcasing 360Learning's elegant solution. The dynamic visuals and vibrant colors draw you in, making complex data feel accessible and actionable.

What we loved most is how the video seamlessly connects the analytical power of 360Learning with its practical application. Customizable dashboards and easy data sharing enable organizations to track performance, identify knowledge gaps, and demonstrate the true impact of their L&D initiatives.

7. Softjourn

This video is a SaaS Walkthrough Video for Feature Highlight. It's designed to explain the challenges that hinder the adoption of cryptocurrencies for everyday use, and introduce the company's solution to address them. The video is clean and minimalist, with a focus on visual elements such as illustrations, icons, and animations. It uses a light blue color scheme to create a calm and approachable tone for the audience.

Video Design - The graphics are high quality and modern, and the transitions between scenes are smooth. The video uses clear and concise language to explain complex concepts and highlight the benefits of using the company's solution. The visual design of the video drives the goal of promoting the company's solution.

The tone of the video is informative, engaging, and persuasive. It successfully communicates the value proposition of the company's solution through its combination of visuals and language. The use of clean animation and straightforward language effectively presents the company's solution, making it both accessible and engaging for the audience.

8. Smartsheet

Smartsheet is a platform that provides dynamic work management solutions. This video showcases how it connects with Microsoft Dynamics 365 to create flexible workflows for teams.

Video Design - The video uses clean, flat design elements. A simple, bright color palette of blue, green, red, and yellow is used for the animated graphics. The video uses animated paper-like shapes and minimal text, making the visual design very easy to understand. The animation is slow and deliberate, which makes it easy to follow. The video also uses minimal text and a simple, clean graphic style, which allows it to be easily understood by a wide audience.

This video is a great example of a SaaS Walkthrough Video for Feature Highlight. The animation of paper sheets unfolding reveals the product interface, showcasing how the connector works. The clear, simple animation highlights the ease of use of the product and its ability to seamlessly integrate with other platforms. The minimal design and slow animation create a calm and professional tone, which communicates the effectiveness and efficiency of the platform.

9. SilverCloud

SilverCloud is a digital mental health company that helps improve wellbeing. This video is designed to introduce their platform and its programs.

Video Design - The video features simple, clean graphics and animation. Bright, bold colors are used to highlight key elements. The video uses minimal text, relying on visuals to engage the viewer.

The visual design of the video clearly conveys the benefits of the platform. The user interface is presented in an engaging way, and the overall tone of the video is positive and optimistic. This is a great example of a SaaS Walkthrough Video for User Adoption that focuses on the user experience and makes the platform feel approachable.

10. Sun Life

Sun Life offers an annuity solution that can help you convert your savings into a steady source of income for life. This video is designed to explain how a payout annuity works, providing potential buyers with a clear understanding of the product.

Video Design - The video uses a simple, easy to understand design, making it a good SaaS Walkthrough Video for Feature Highlight. The video is comprised of simple graphic illustrations and animations, such as a piggy bank, a calendar, and a calculator, along with text boxes to explain the product and how it works. The animations are simple and effective in explaining the process, and the text is easy to read. The overall design of the video is clean and modern, reflecting the brand's overall aesthetic.

The simple graphics and animations are easy to understand, allowing the viewer to quickly grasp the essence of the annuity product. The clear, concise narrative and visuals successfully communicate the product's key benefit, highlighting how a payout annuity can help generate guaranteed income for life. The video overall tone is reassuring and hopeful, encouraging viewers to consider a payout annuity as a viable retirement solution.

11. CombiSave Animated SaaS Software Demo - Increase engagement implicitly

The opening scene of this SaaS Walkthrough Video, with its ticking hourglass representing wasted time, immediately resonates with viewers daily frustrations. We all know the annoyance of waiting for hot water, and CombiSave offers a solution.

The video elegantly showcases its benefits: water and gas savings, environmental friendliness, and faster hot water. The clean animation style and upbeat music add to the videos appeal, leaving a lasting positive impression.

12. OWN.CANCER Animated SaaS Example

In this impressive healthcare video, we admire how Own.Cancer visualizes the potential of immunotherapy. The animation effortlessly explains the complex science behind this treatment by showing how modified cells target and destroy cancer cells. The limited color palette of purples, pinks, and reds creates a soothing yet hopeful tone.

This video isn't just informative; it also inspires. The depiction of a family protected by an umbrella visually conveys the positive impact of immunotherapy. This impactful storytelling resonates with viewers, encouraging them to support this life-changing research in Alberta.

13. LITEON

LITEON specializes in smart mobility solutions. This video explains the potential benefits of implementing a smart city strategy and its impact on urban development, economies, and consumer lives.

Video Design - This video uses a SaaS Walkthrough Video for Feature Highlight style, using clear visuals, graphics, and animations to demonstrate the complex problems associated with congested cities and how these issues can be solved by adopting smart city solutions. The graphics are well-designed, with a consistent style that appeals to a broad audience and showcases the benefits of smart city initiatives.

The video uses a compelling and persuasive tone to illustrate the importance of smart mobility solutions, highlighting the challenges of overpopulation and traffic congestion in cities. The video visuals make it engaging by showing the complexities of city life, while the narrative and animations effectively communicate the problems and solutions. The video style is simple yet effective, making it easy to understand and engaging for a broad audience. The video successfully conveys the importance of smart mobility solutions and their potential to transform cities and improve consumer lives.

14. Edward Jones

Edward Jones is a financial services company that provides financial advice and insurance products. This video is designed to explain the benefits of term life insurance, helping customers make informed decisions about protecting their families.

Video Design - The video uses an animated style featuring simple, minimalist graphics that reflect a modern look. The visuals feature a light blue color palette that creates a sense of calm and trustworthiness, ideal for a SaaS Walkthrough Video for Feature Highlight. The video is visually engaging and uses a consistent style throughout, helping viewers quickly understand the information presented.

The animated visuals work well with the video's narrative, guiding viewers through the concepts of term life insurance. The video's tone is informational and straightforward, emphasizing the importance of having adequate coverage for loved ones. The video design effectively communicates the message of financial planning and highlights the value of services, particularly for families and individuals with mortgages and other financial responsibilities.

15. Veeam Isometric SaaS Walkthrough Video

In a world of cloud-based everything, this Veeam SaaS walkthrough video cleverly highlights a critical oversight: Office 365 data backup. We all know the frustration of losing vital information, and this video effectively captures that fear. It uses compelling visuals to explain the importance of having a separate backup of your Office 365 data, regardless of where it's stored.


The 3D isometric animation adds a playful touch, making the information easily digestible. Veeam positions itself as the solution to this common problem, emphasizing its user-friendly features and storage flexibility. This video is a great example of how to communicate technical information effectively.

16. Charles Stanley

This is a great example of a SaaS Walkthrough Video. It's visually engaging, easy to understand, and uses a minimalist style that's common in the financial services industry. The dark blue background, white icons, and simple animation create a clean and modern look.

Video Design - The video uses simple graphics and straightforward animation to explain the concept of dividends, how they relate to profits, and shareholders. This makes the information easy to digest and understand. The graphics and animation have a clear purpose, which is to communicate the key concepts of the video.

The video design effectively communicates the objective of the video. The graphic style is visually appealing and easy to understand, contributing to a positive learning experience. The video uses a positive tone, making the content less intimidating and more approachable to new investors.

17. WaterAid

WaterAid is a non-profit organization committed to providing safe water, sanitation, and hygiene education. The video tells the story of Grace, a young girl who must walk miles for unsafe water, evoking empathy for millions globally lacking access to basic resources.

Video Design - The video uses a clean, minimalist style with bright, eye-catching graphics. The animation style is simple, reminiscent of SaaS Walkthrough Video for Feature Highlight, featuring clear, flat illustrations and bold, contrasting colors. This makes the video easy to understand and visually engaging for the target audience.

The video's overall visual style effectively conveys the message of lack of access to clean water and the need for WaterAid's services. The tone is serious but optimistic, emphasizing that with WaterAid's help, Grace and others can escape poverty and achieve their dreams. By highlighting the hardships faced by Grace, the video successfully motivates viewers to donate and support WaterAid's mission.

18. Insight

Insight is a digital innovation solutions provider for manufacturing companies. This video is designed to showcase the revolutionary impact of technology like predictive analytics, automation, and AI on the manufacturing industry.

Video Design - The visuals are crisp and clean, featuring animated graphics and a white background with a subtle texture, creating a modern and professional feel. The use of a simplified animation style makes the complex concepts of digital innovation in manufacturing easy to understand and engage viewers.

This video is a great Walkthrough Video Example for SaaS because it effectively communicates the key concepts and benefits of Insight's solutions without overwhelming the viewer. The animation of the various technologies is simple, yet engaging, and helps to create a strong visual narrative that reinforces the message of the video. The use of subtle sound effects and a professional tone throughout the video adds to its overall appeal.

19. Bullhorn

Bullhorn is a Talent Platform that empowers modern candidates. The video is designed to showcase the platform's benefits, highlighting its automation and AI capabilities.

Video Design - The video employs a simple, clean, and modern design style. Flat, minimalist graphics, combined with bright, bold colors, create a strong visual impact. Smooth transitions illustrate the platform's features, such as automation and AI. Animated graphic representations of a city skyline and energy icons help visualize a streamlined workflow. High-quality visuals maintain a professional and engaging tone.

This SaaS Walkthrough Video for Feature Highlight effectively communicates the message that the platform can simplify the recruitment process and make it more efficient. The video's optimistic and forward-thinking tone emphasizes the positive impact of the platform.

20. Elaad Simple SaaS walkthrough video

In the ever-evolving world of electric vehicles, we celebrate a critical element that ensures seamless charging: interoperability. Elaads SaaS Walkthrough Video elegantly captures this concept, showcasing the importance of different systems communicating effortlessly. From diverse EV models to varied charging stations, the video emphasizes compatibility testing and software updates as key enablers of a smooth user experience.

With vibrant animations and clear visuals, the video highlights Elaadnl's commitment to smart and sustainable charging. We love the way the video simplifies a complex technical concept, making it accessible to a broad audience. This walkthrough demonstrates how crucial testing and consistent software updates are for seamless charging across the evolving EV landscape.

21. Codility

Codility is redefining how engineering teams are built. The video is designed to showcase how Codility can help companies hire and retain the right engineering talent.

Video Design - The video uses a bright and dynamic design, bold and vibrant colors, animated graphics, clean lines, simple graphics, and fast-paced transitions. This creates a modern and engaging aesthetic, making it a SaaS Walkthrough Video for Product Demo.

The video effectively communicates Codility's commitment to innovation, efficiency, and the future of engineering talent acquisition. The dynamic and modern visual style helps draw in viewers and make the video engaging, while the fast-paced transitions and simple graphics ensure that the key information is easy to understand. The video establishes a positive and energetic tone, portraying Codility as a solution that can help companies effectively overcome their recruitment challenges.

22. Capital One

Capital One Business offers a simple and convenient way to pay vendors directly from your account. This video is designed to showcase the ease of use and benefits of this feature.

Video Design - The video uses a combination of colorful cartoon graphics and a screen recording of a SaaS Walkthrough Video for Feature Highlight to demonstrate the vendor payment feature. The visual style is clean, modern, and engaging. Graphics are used to represent real-world scenarios, such as a forklift loading a box. The screen recording provides a clear and concise demonstration of the online payment process.

The use of bright colors and animated graphics creates a visually appealing and engaging tone, while the simple and straightforward screen recording makes the information easy to understand. The video emphasizes the benefits of using Capital One Business to pay vendors, such as earning unlimited rewards and keeping cash longer. The video concludes with a clear call to action, inviting viewers to learn more about the benefits of paying vendors from their account.

23. BM

This video is a powerful tool for educating students on how to receive their financial aid refunds. It's a SaaS Walkthrough Video for Feature Highlight, designed to showcase the platform's features and benefits. The video's clear and concise approach makes it easy for students to understand the process, while the use of icons and graphics reinforces the value proposition.

Video Design - The video uses bold, eye-catching colors and clean, simple graphics to create a user-friendly, visually appealing experience. The use of icons and text makes it easy for viewers to understand the process.

The video effectively communicates the objective of receiving money from school. The use of icons, graphics, and text reinforces the benefits of using the service. The video's upbeat tone emphasizes the positive aspects of using the service to receive money.

24. Siemens Minimal SaaS Walkthrough Video

In this powerful explainer video, we appreciate how Siemens Healthineers addresses the often-unvoiced concerns surrounding mammograms. The animation brilliantly balances technical details with emotional reassurance, effectively communicating the life-saving potential of early detection. It underscores not just how mammograms work, but why they are so crucial.

With simple yet compelling visuals, we see how modern technology enhances patient comfort while minimizing radiation. The airplane metaphor offers a relatable comparison for radiation exposure, making complex information accessible. This video isn't just informative; it inspires action by highlighting the 99% survival rate with early detection.

25. RightCoach

RightCoach is a product designed to improve collaboration, help organizations build leadership skills, increase employee engagement, and improve retention. The video is designed to show how this on-demand coaching solution works.

Video Design - The video uses a bright, clean color palette, white space, and modern graphics to explain the product. The user interface of the application is displayed on the screen, highlighting the features and functionality. Animations are used to show how the product works, making the video visually appealing and providing a clear and concise explanation.

SaaS Walkthrough Video for Feature Highlight - The animation style is fun and engaging, ensuring that the information is presented in a simple and easy-to-understand way. The video's tone is professional yet inviting, conveying the idea that the solution is effective and user-friendly. The video does a great job of communicating the core features and benefits, and the visuals help to create a positive and reassuring experience for the viewer.

26. Velo 3D SaaS Walkthrough Video

In a world where insights drive success, we admire how Velo's SaaS walkthrough video elevates data visualization. The sleek, dark interface and dynamic 3D animations seamlessly showcase the software's power to transform raw data into actionable intelligence. We love the intuitive design of the dashboard, allowing users to effortlessly navigate complex metrics and gain a comprehensive overview of their fleet operations.

The video masterfully demonstrates how Velo empowers businesses to optimize performance and make informed decisions. From monitoring asset location to setting custom alerts, every feature is presented with clarity and precision. The seamless integration of 3D models and real-world scenarios adds a layer of realism, allowing viewers to envision the practical applications of this innovative SaaS solution.

27. Blatchford SaaS Walkthrough Animation

We admire Blatchford's straightforward video walkthrough for SaaS, showcasing the ingenuity of their Elevated Vacuum system for prosthetic limbs. The clean animation style and concise explanations create an impactful visual narrative. We love how the cutaway view of the ankle and the dynamic flow arrows effortlessly convey the complex mechanics of the vacuum technology, emphasizing how it seamlessly integrates with the hydraulic ankle.

This sophisticated approach allows us to grasp not only the functionality but also the value of this innovation. With every virtual step taken in the video, we witness the growing strength of the vacuum, culminating in a secure and comfortable fit. Blatchford has masterfully demonstrated how technical intricacies can be transformed into an engaging and easily digestible visual experience.

28. Axis Bank Animated SaaS Walkthrough Video

Axis Bank is a financial institution that allows customers to invest in mutual funds online and instantly through their mobile app and internet banking. The video is designed to promote these services and attract potential investors.

Video Design - The video uses a SaaS Walkthrough Video style to showcase the mobile app interface. The video uses a white background and clear graphics, making the app interface the focal point. The video features a series of simple steps, including logging in to the app, selecting investments, and choosing the desired mutual funds. The design of the video is clear and easy to follow, making it ideal for users who are new to mutual fund investing.

The video effectively communicates the goal of the video using the simple interface showcased in the video. This encourages users to download the app and make investments quickly and easily. The overall tone is positive and optimistic, showcasing the convenience and simplicity of the services.

29. Medtronic 2D SaaS Walkthrough Video

We admire this concise and visually captivating SaaS walkthrough video for Medtronic. The 2D animation style, with its flat design and vibrant color palette, creates a clean and modern aesthetic that instantly draws the viewer in. We appreciate the clear and concise information delivery, guiding users through each step of the MiniMed 780G software update process.

The strategic use of subtle motion graphics adds a touch of dynamism, while the upbeat background music creates a sense of excitement and anticipation. The overall effect is a highly engaging video that effortlessly communicates complex information. We love how this example demonstrates the power of simplicity and clarity in creating compelling product videos.

30. Cisco SaaS Software Showcase Video

The minimalist aesthetic of this SaaS Walkthrough Video immediately draws us in, showcasing the Cisco Catalyst 9136 Access Point in all its sleek, silver glory. We love the way the clean white backdrop allows the product to take center stage, while smooth 360-degree rotations and close-ups highlight every intricate detail. The upbeat electronic music adds a touch of modern sophistication, creating an engaging viewing experience. The annotations provide concise explanations of key features, like the dual 5-Gbps PoE uplinks and built-in environmental sensors, enhancing understanding without overwhelming the viewer. This video exemplifies how simplicity and clarity can create a powerful product showcase.

How to plan and optimize SaaS Walkthrough Videos?

Target Audience Pain Points: "Conversion optimization is not about turning clicks into customers, but about turning clicks into delighted customers." - Oli Gardner. Advids leveraged this insight for a project management software client. By showcasing how the software directly addressed common project management pain points, we saw a 25% lift in demo requests.

Actionable: Focus on solving audience pain points to drive conversions and satisfaction.

Craft a Compelling Narrative: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids embraced this philosophy for an e-commerce client's walkthrough video. By weaving a simple yet engaging narrative around the platform's user journey, we boosted product page conversions by 15%.

Actionable: Simplify complex processes through clear and concise storytelling.

Evoke Emotional Connection: "We are so accustomed to disguise ourselves to others that in the end, we become disguised to ourselves." - Francois Fenelon. For a mental wellness app client, Advids created a walkthrough video that authentically addressed user vulnerabilities, fostering a deep emotional connection and leading to a 30% increase in app downloads.

Actionable: Build trust and rapport by authentically addressing user emotions.

Prioritize User Experience: "It is only with the heart that one can see rightly; what is essential is invisible to the eye." - Antoine de Saint-Exupéry. Advids applied this principle for a CRM software client. By focusing on the user experience within the platform walkthrough, we improved user onboarding completion rates by 20%.

Actionable: Emphasize user experience to improve product adoption and satisfaction.

Data-Driven Iteration: "Don't be afraid to give up the good to go for the great." - John D. Rockefeller. Advids implemented this mindset for a cybersecurity software client. By analyzing video performance data and iterating on the walkthrough based on user feedback, we achieved a 10% increase in lead generation.

Actionable: Continuously analyze and iterate based on data and feedback for optimal results.

Why Advids for SaaS Walkthrough Video?

At Advids, we create compelling SaaS Walkthrough Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 109 five-star Google reviews speak to our commitment to client satisfaction.

SaaS Walkthrough Video Expertise:

Dedicated SaaS Walkthrough Video Focus: We've produced between 185 and 470 successful SaaS Walkthrough Videos, demonstrating our deep understanding of the genre.
12+ Years of Experience: Our extensive experience ensures your SaaS Walkthrough Video effectively communicates your message and achieves your goals.
Trusted by Leading SaaS Companies: We've partnered with numerous SaaS companies to create engaging videos that drive user adoption and boost conversions.

Creating Your Perfect SaaS Walkthrough Video:

Tailored to Your SaaS Product: We customize each SaaS Walkthrough Video to showcase your product's unique features and benefits.
Engaging Storytelling: Our team crafts compelling narratives that highlight your product's value proposition and resonate with your target audience.
Cutting-Edge Animation Technology: We utilize the latest animation software and techniques to create visually stunning and impactful SaaS Walkthrough Videos.

Partnering with Advids:

Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
Clear Communication: We prioritize open and transparent communication to ensure your SaaS Walkthrough Video aligns perfectly with your goals and brand identity.


Ready to unlock the potential of SaaS Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Walkthrough Video?

A SaaS Walkthrough Video is a visual guide that demonstrates the features and functionalities of a software-as-a-service (SaaS) product. It typically takes viewers through a step-by-step process, showcasing how the software works and how it can be used to achieve specific goals. These videos are often used for onboarding new users, educating existing customers about new features, or showcasing the product's value proposition to potential buyers.

SaaS Walkthrough Videos can be used in a variety of ways, including:

What do top SaaS Walkthrough Videos have in common?

An interactive demo allows potential users to experience the software firsthand, showcasing its features and functionalities in a dynamic and engaging way.

Animated Explainer - A captivating way to simplify complex concepts.

Animated explainers use engaging visuals and storytelling to break down complex ideas into easily digestible pieces, making them ideal for explaining technical concepts or product features.

Screen Recording - A detailed guide to specific functionalities.

Screen recordings provide step-by-step walkthroughs of specific software features, allowing viewers to learn how to use the product effectively.

Real-World Scenarios - Demonstrating the product's value in practical contexts.

Real-world scenarios showcase how the product can be used to solve real-life problems, highlighting its practical value and benefits.

User Testimonials - Building trust and credibility through customer feedback.

User testimonials provide authentic and credible feedback from satisfied customers, building trust and confidence in the product.

Data-Driven Insights - Quantifying the product's impact and ROI.

Data-driven insights demonstrate the product's effectiveness and return on investment (ROI) through quantifiable metrics and results.

Call to Action - Encouraging viewers to take the next step.

A clear and compelling call to action encourages viewers to take the next step, whether it's signing up for a free trial, requesting a demo, or making a purchase.

Concise and Focused - Delivering key information in a digestible format.

Concise and focused content ensures that viewers can easily understand and retain the key information about the product.

Engaging Visuals - Captivating viewers with high-quality graphics and animations.

Engaging visuals, such as high-quality graphics and animations, can capture viewers' attention and make the content more memorable.

Professional Production - Reflecting the quality and professionalism of the brand.

Professional production values, such as high-quality video and audio, reflect the quality and professionalism of the brand.

Targeted Messaging - Addressing the specific needs and challenges of the audience.

Targeted messaging ensures that the content resonates with the specific needs and challenges of the intended audience.

Clear and Concise Language - Using simple and straightforward language to ensure easy understanding.

Clear and concise language makes the content easy to understand and avoids jargon or technical terms that may confuse viewers.

What makes SaaS Walkthrough Videos effective?

A thoughtfully designed SaaS Walkthrough Video is a powerful tool to make your product's value proposition clear and engaging. It's a visual journey that guides viewers through the software's features and benefits, making it easy to understand and remember.

Comprehensive and informative SaaS Walkthrough Videos are driven by a clear understanding of the target audience. They are designed to address specific needs and challenges, providing viewers with the information they need to make informed decisions.

Methods for creating effective SaaS Walkthrough Videos include using high-quality visuals, storytelling techniques, and clear calls to action. These elements work together to create a compelling and memorable experience that leaves viewers with a positive impression of the product.

How long should your SaaS Walkthrough Video be?

Methods for determining the appropriate length include considering the complexity of the product, the target audience's attention span, and the specific objectives of the video. A short video might be suitable for showcasing a single feature or addressing a specific question, while a longer video might be necessary for a comprehensive product demo or onboarding process.

Pre-Production Considerations

How to create SaaS Walkthrough Videos?

A strategic approach is essential to create effective SaaS Walkthrough Videos. The process involves careful planning, execution, and optimization to ensure the video effectively communicates the product's value proposition.

Methods for Creating SaaS Walkthrough Videos

These elements work together to create a video that is both informative and engaging.

Pre-Production

Production

SaaS Walkthroughs: A Customer Journey Map

A SaaS Walkthrough involves strategically mapping out each user interaction with your product, guiding them from initial awareness to loyal customer status. Think of it as a visual roadmap, highlighting key touchpoints and milestones throughout their experience.

• Visual Representation of the Customer Journey: A well-crafted SaaS Walkthrough visually represents each stage of the customer journey. For instance, an Interactive Walkthrough could be used during the consideration stage, allowing potential customers to explore the product's features at their own pace.
• Identify Pain Points and Areas for Improvement: This allows you to identify potential pain points and areas for improvement. By showcasing the product's functionalities in a real-world context, you can effectively guide customers on how to utilize the software to achieve their desired outcomes. Imagine a project management software walkthrough demonstrating how a team collaborates on a project using the platform.
• Build Confidence and Trust: Addressing common customer pain points within the Walkthrough builds confidence and trust. For example, if users often struggle with a specific feature, the walkthrough can directly address this issue and provide a clear solution. This reduces frustration and increases satisfaction.
• Drive Sales and Foster Long-Term Customer Relationships: Strategically guiding viewers through your marketing funnel within the Walkthrough can nudge them closer to conversion. For instance, a call to action at the end of the video could encourage viewers to sign up for a free trial. This ultimately drives sales and fosters long-term customer relationships.

Convince B2B Buyers with SaaS Walkthrough Videos

Creating a compelling SaaS Walkthrough video for a B2B audience requires a deep understanding of their unique needs and decision-making processes. Unlike B2C, B2B decisions often involve multiple stakeholders and focus on tangible business outcomes.

• Identify your target audience: Are you targeting marketing managers, sales executives, or IT professionals?
• Understand their roles, challenges, and goals: What are their daily tasks? What are their pain points? What are their key performance indicators (KPIs)?

• Showcase how your SaaS solution directly addresses their business needs and challenges: For example, if you're targeting sales teams, showcase how your CRM software can streamline their sales process and improve lead conversion rates.
• Use language that resonates with their professional context: Avoid jargon and focus on clear, concise communication.

• Provide data-driven insights, case studies, or real-world examples to illustrate the product's value: Quantify the benefits of using your SaaS solution.
• Focus on the return on investment (ROI) for the business: How will your solution help them save time, increase revenue, or improve efficiency?

• Employ professional visuals, high-quality production, and a polished aesthetic: This reflects the professionalism of your brand and resonates with the expectations of a B2B audience.
• Use high-quality video and audio: This ensures that your message is clear and engaging.

• Respect the limited time and attention spans of busy professionals: A 5-minute video Highlighting Key Features and Benefits is often more effective than a 20-minute in-depth tutorial.
• Focus on the most important features and benefits: Don't try to cram too much information into the video.

SaaS Walkthroughs: Fueling Your Sales Funnel

Integrating a SaaS Walkthrough video into your marketing funnel can significantly enhance Lead Generation and conversion rates by providing valuable content at each stage of the customer journey. Think of your funnel as a series of steps leading a prospect towards becoming a customer.

Strategically placing your video at key touchpoints, such as landing pages, email campaigns, and social media posts, can capture the attention of potential customers at the right time and encourage them to take the next step. For example, a short, engaging walkthrough on your landing page can pique visitor interest and encourage them to explore further.

Incorporate a clear and compelling call to action that encourages viewers to engage further, such as signing up for a free trial, requesting a demo, or downloading a resource. Experiment with different video placements, calls to action, and video lengths through A/B testing to identify the most effective strategies for engaging your target audience and optimizing conversions. Continuously monitor key metrics such as video views, engagement, and conversions to gauge the effectiveness of your video and make data-driven adjustments to your marketing funnel strategy.

SaaS Walkthrough Video Strategies

engage viewers with interactive elements, allowing them to explore features and functionalities at their own pace. These are ideal for Product Demos and onboarding, giving users a hands-on experience.

Animated Walkthroughs

utilize animated graphics and storytelling to create a visually appealing and engaging experience. They are effective for explaining complex concepts or showcasing product benefits in a creative and memorable way, especially for products with abstract functionalities.

Live Action Walkthroughs

showcase real-life scenarios and user interactions with your product, adding authenticity and relatability. They are ideal for demonstrating the product's value proposition and building trust with potential customers, particularly for products with tangible real-world applications.

Screen Recording Walkthroughs

capture a step-by-step demonstration of your product's features and functionalities, providing detailed instructions and tutorials. These are ideal for providing clear guidance and support, especially for complex software with many features.

Voiceover Walkthroughs

enhance the video with a professional Voiceover that guides viewers through the content, adding a personal touch and making the video more engaging and accessible. This is particularly useful for screen recording walkthroughs, providing context and explanation to the visuals.

SaaS Videos That Connect

To create a SaaS Walkthrough video that truly resonates with your target audience, you need to connect with them on an emotional level, addressing their pain points, aspirations, and motivations. It's about showing them how your product can make their lives easier and their businesses more successful.

Conduct thorough target audience research. Understand their demographics, psychographics, and pain points. Use surveys, customer data analysis, and competitor content reviews to gather insights. Craft a Narrative that resonates with your audience. Highlight the Benefits and value proposition of your product in a way that is relevant to their specific needs and challenges. For example, if your target audience is small business owners, focus on how your product can save them time and money.

Utilize visuals that appeal to your target audience. Use high-quality graphics, animations, and real-life footage that reflects their industry, interests, and aspirations. Use language that is clear, concise, and tailored to your target audience's understanding. Avoid jargon or technical terms that may not be familiar to them.

Crafting Engaging SaaS Walkthrough Videos

Creating a high-quality SaaS Walkthrough video requires careful planning, attention to detail, and a deep understanding of your target audience and their needs. It's not just about showcasing features; it's about creating an engaging and informative experience.

Clearly define your target audience. Consider their technical expertise, pain points, and goals. This will help you tailor the video's content, language, and style accordingly. For example, a video targeting technical users might use more technical jargon than one aimed at a general audience.

Craft a compelling narrative that engages viewers and highlights the value proposition of your product. You can use a problem-solution approach, showcasing real-world examples, or employing a storytelling format.

Utilize high-quality visuals, animations, and graphics to create an engaging and memorable experience. Invest in professional video footage, high-resolution images, and captivating animations.

Ensure clear and professional audio, including a voiceover, background music, and sound effects. This creates a more immersive and enjoyable viewing experience.

Edit your video professionally, ensuring smooth transitions, clear pacing, and a polished final product. This creates a professional and engaging video that effectively communicates your message.

Crafting Engaging SaaS Walkthrough Videos

Creating a SaaS walkthrough video that is both engaging and informative requires a delicate balance of entertainment and education. You need to capture the viewer's attention while conveying valuable information about your product. Think of it as telling a story while demonstrating the product's capabilities.

• Utilize Visual Storytelling techniques. Incorporate visuals, animations, and graphics to create a compelling and engaging narrative that captivates the viewer's attention. For example, you could use animation to show how data flows through your software or graphics to highlight key features.
• Use clear and concise language that is easy to understand and follow. Avoid jargon or technical terms that may confuse or alienate viewers. Focus on the key features and benefits of your product.
• Demonstrate value through real-world examples, case studies, and user testimonials. Show viewers how your product can solve their problems and improve their lives.
• Include a Clear and Concise Call to Action that encourages viewers to take the next step. Make it easy for them to take action and learn more.

Imagine a video that starts with a frustrated business owner struggling to manage their inventory. The video then transitions to a demonstration of your SaaS solution, showcasing how it simplifies inventory management and saves time. The video concludes with a testimonial from a satisfied customer who has seen significant improvements in their business since using your product. This approach combines visual storytelling, clear language, and real-world examples to create an engaging and informative video that drives conversions.

The goal of your SaaS walkthrough video is to educate viewers about your product and inspire them to take action. By following these strategies, you can create a video that is both informative and engaging, leading to increased conversions and a stronger brand presence.

Amplify Your Launch With Video Marketing

A SaaS Walkthrough video can be a powerful tool for integrating your marketing efforts across different channels, creating a cohesive and Consistent Brand Experience for your target audience. Think of your video as a central asset that can be repurposed and shared across various platforms.

Share your video on social media platforms. Use relevant hashtags and engaging captions to reach a wider audience and drive traffic to your website or landing page. For example, you could share a short clip of your video on Twitter with a link to the full video on your website.

Embed your video in email campaigns to provide context and engage subscribers. This makes your emails more informative and engaging. For example, you could include a video in a welcome email to new subscribers, introducing them to your product.

Feature your video prominently on your website. Place it on your landing pages, product pages, and blog posts to Increase Engagement and drive conversions.

Run paid advertising campaigns on platforms like YouTube and Facebook to promote your video to a wider audience and generate leads.

Boost Your Launch Video's Visibility

This makes it easier for search engines to understand the content of your video and rank it accordingly. For example, if your video is about project management software, you might include keywords like project management, collaboration, and task management.

Consider the optimal video length for search engines.

Shorter videos tend to perform better, keeping viewers engaged and reducing bounce rates. Create an eye-catching thumbnail that accurately represents your video content. This entices viewers to click on your video and learn more.

Add closed captions to your video.

This makes it accessible to a wider audience and improves its searchability, as search engines can crawl and index the text in your captions. Submit your video sitemap to search engines to ensure they can crawl and index your video content. This makes it easier for them to find and rank your video.

Microlearning for SaaS Success

SaaS Walkthrough videos can be effectively used to create micro-learning experiences by breaking down complex information into short, digestible segments that are easy to consume and retain. This is particularly useful for onboarding new users or training employees on specific features.

Keep your video concise and focused on a specific topic or skill. Avoid overwhelming viewers with too much information at once. For example, you could create a series of short videos, each focusing on a different aspect of your software.

Use visuals, animations, and graphics to illustrate key concepts and make the learning process more engaging and memorable. Incorporate interactive elements, such as quizzes or polls, to test viewers' understanding and encourage active learning.

Include a clear call to action that encourages viewers to apply what they have learned. This reinforces the learning process and encourages them to put their new knowledge into practice. For example, you could encourage viewers to try out a specific feature in your software after watching the video.

Case Study: GoDaddy- Boosting User Adoption with Walkthrough Videos

Case Study: Salesforce- Streamlining Walkthrough Video Production

Challenge: Salesforce, a leading customer relationship management (CRM) platform, needed to create a large volume of walkthrough videos for its diverse product suite. The traditional video production process was time-consuming and resource-intensive, hindering the company's ability to scale its video content strategy.

Solution: Salesforce implemented a streamlined video production workflow that leveraged automation and collaboration tools. The company adopted a modular approach to video creation, breaking down complex workflows into smaller, manageable segments. This allowed for efficient production and faster turnaround times.

Results: The Streamlined Workflow enabled Salesforce to significantly increase its video production output while maintaining high quality.

• Production Time: Salesforce reduced its average video production time by 30%, allowing for faster content delivery.
• Content Volume: The company was able to produce 25% more walkthrough videos within the same timeframe, expanding its video content library.

Key Takeaways: Salesforce's case study demonstrates the power of streamlining video production workflows. By leveraging automation and collaboration tools, the company was able to scale its video content strategy while maintaining high quality and efficiency.

Case Study: HubSpot's "Marketing Automation Walkthrough"

Objective: Streamline the process of creating and distributing marketing automation workflows within HubSpot's CRM platform.

Strategy: HubSpot developed a comprehensive video production workflow that involved:

• Scriptwriting: Creating detailed scripts that outlined the key steps and features of each workflow.
• Screen recording: Using screen recording software to capture the user interface and demonstrate the workflow in action.
• Voiceover: Adding professional voiceovers to provide clear and concise instructions.
• Editing: Editing the videos to ensure a smooth and engaging viewing experience.

Results:

• Reduced production time: HubSpot was able to significantly reduce the time it took to create and distribute marketing automation walkthrough videos.
• Improved video quality: The Streamlined Workflow resulted in higher-quality videos that were more engaging and informative.
• Increased user adoption: The walkthrough videos helped to increase user adoption of HubSpot's marketing automation features.

Key Takeaways:

• Standardized workflow: HubSpot established a standardized workflow for creating walkthrough videos, which ensured consistency and efficiency.
• Collaboration tools: HubSpot leveraged collaboration tools to streamline the video production process and ensure all stakeholders were on the same page.
• Data-driven insights: HubSpot used data to track the performance of the walkthrough videos and make adjustments as needed.

How SaaS walkthrough video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to SaaS trial sign-ups or demos.
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.316% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 mintues, across industries.