Have you ever wished for a way to make your product truly unforgettable? I am excited to share what we've learned about creating that lasting impression. Today, in this article, I want to explore the transformative power of sales explainer videos. What we've found is that these videos are more than just marketing tools; they're a powerful way to connect with your audience on an emotional level, building trust and driving conversions. Our research shows that they can dramatically increase engagement and boost sales. Let's explore 30 captivating examples that prove this point.
96% of marketers recognize video as a crucial component of their marketing strategy.
Live video currently dominates Facebook, garnering 3x the median interactions.
Mobile video ads are estimated to make up 50% of YouTube's ad revenue.
These stats reveal the undeniable impact of video, particularly in capturing attention and driving engagement. Sales explainer videos, when crafted effectively, can bridge the gap between a complex product and a captivated customer. In this article, we're highlighting 30 Captivating Sales Explainer Video examples that immediately captivated us and inspired our curiosity
In the competitive fitness equipment market, Life Fitnesss IC5 Indoor Cycle Sales Explainer Video cuts through the noise with a vibrant and dynamic showcase of its sleek, innovative product. The video effectively utilizes 3D animation and bold typography to highlight key features, seamlessly blending technical details with aesthetic appeal.
The fast-paced editing and upbeat music maintain viewer engagement while demonstrating the bicycle's advanced technology. This approach not only effectively communicates the value proposition but also inspires viewers to enhance their fitness journey with this cutting-edge product.
What We Can Learn
Create a video that's both visually stunning and informative, driving purchases.
In this impressive Sales Explainer Video, AI showcases the future of warehouse logistics. By utilizing realistic 3D animation, the viewer is immersed in a world of automated efficiency. From the worker packing boxes to the VELOVE system effortlessly retrieving totes, the video tells a story of streamlined operations. The strategic use of sound effects, synchronized with the machinery's movements, adds a layer of realism and engagement.
This video effectively communicates the benefits of AI's solutions, highlighting the speed, accuracy, and space optimization that come with automation. The overall aesthetic is clean and modern, reflecting the cutting-edge technology being presented. This Sales Explainer Video is a prime example of how to use 3D animation to effectively sell a complex product.
What We Can Learn
Focus on the "before & after" to showcase the value proposition, leading to more inquiries.
3. GeoSLAM 3D Animated Sales Explainer Video - Build brand awareness subtly
The GeoSLAM video is a compelling Sales Explainer Video that uses clever 3D animation to effectively showcase the features and benefits of its new ZEB series of scanners. I was immediately drawn to the use of vibrant orange and white, showcasing the brand in a fresh and exciting way. The fast-paced editing and energetic music keeps viewers engaged, ensuring they stay invested throughout the video. The 3D animation of the scanner device in various scenarios, like handheld, on a pole, in a vehicle, on a drone, and in a backpack, really drives home the versatility of GeoSLAM's technology.
While the video emphasizes the technical aspects of the SLAM algorithm, the storytelling aspect is also strong. It highlights the product's ease of use and how it can be accessed by a wider range of people, positioning GeoSLAM as a leader in the spatial data capture industry. The video leaves a lasting impression by creating excitement around GeoSLAM's technology and inspiring viewers to explore its potential for their own projects.
What We Can Learn
Showcase your product's versatility with diverse 3D animation scenarios, boosting viewer interest.
The video opens with a striking introduction, drawing the viewer's attention with an intriguing visual and tagline that sets the stage for a sophisticated product reveal. The use of close-up shots, combined with a minimalist aesthetic, creates a sense of intimacy, allowing the viewer to appreciate the product's intricate design and meticulous craftsmanship.
This Sales Explainer Video cleverly leverages the power of visuals to convey a message of innovation and sophistication. The use of 3D animation provides a unique perspective of the product, revealing its intricate details and showcasing the thought that went into its construction. The strategic use of lighting and colors create a dynamic visual experience that elevates the product's appeal and leaves a lasting impression on the viewer.
What We Can Learn
Animate 3D product views. intrigue drives deeper understanding and purchase.
If you're seeking a Sales Explainer Video example that showcases product innovation, look no further than Biesse. This video expertly demonstrates the power of 3D animation in highlighting complex machinery, transforming a potentially dry topic into a captivating visual experience. The dark, futuristic aesthetic, coupled with dynamic camera movements, creates a sense of high-tech precision.
What's particularly impressive is how the video seamlessly integrates technical details without overwhelming the viewer. Concise text overlays and synchronized sound effects complement the 3D animation, ensuring a clear and engaging product demonstration. The video's swift pace and impactful visuals make it a perfect example of how to effectively communicate complex information in a short and memorable format.
What We Can Learn
Tell a compelling story through your animation, showcasing how your product solves a problem and improves lives.
We love how this video grabs attention from the start with the striking visual of a burning Earth. It instantly highlights the urgency of climate change and the need for solutions. Atlas Copco smartly positions itself as part of the answer by showcasing their Smart Integrated Assembly concept for manufacturers.
The transition from a fiery planet to a futuristic factory floor feels seamless and invigorating. We're drawn into the promise of Industry 4.0 with its sleek visuals and sense of efficiency. This sales explainer video is a powerful demonstration of how to connect technology with purpose, leaving viewers inspired to embrace sustainable practices.
What We Can Learn
Start with a captivating visual hook to instantly grab attention and set the tone.
This is a Sales Explainer Video Example that uses 3D animation to showcase the features of a new energy system. The video uses transparent renderings of the device, giving viewers a clear understanding of the system's components.
Video Design - The video uses a simple, clean visual style, consistent with the company's brand. This minimalist design helps highlight the core features of the product, while clear animation illustrates how the system works and its capabilities.
The tone of the video is informative and professional, effectively conveying the technical capabilities of the system in an engaging and easy-to-understand format. This is a great example of how to demonstrate a medical device without needing live-action video.
We love the simple yet impactful storytelling in this sales explainer video example for Streamr. It cleverly explains the problem and presents Earth Token as the solution, generating wealth through environmental preservation. The animation style is vibrant, engaging, and keeps viewers hooked until the call to action.
The 2D visuals are charming and help simplify complex concepts. We see the concept of preserving our planet come to life with the engaging story of Earth Token. It effectively delivers its message and makes the idea of investing in a sustainable future highly attractive.
What We Can Learn
Keep it concise; short videos are more likely to be watched to the end.
We admire the seamless integration of 3D animation in this sales explainer video showcasing ABBs robotics ecosystem. The way diverse robot parts dynamically assemble and interact is captivating, giving us a clear view of their flexible functionalities. We love the strategic use of clean visuals and crisp text overlays, effortlessly explaining each component's role.
The transition from showcasing individual robot accessories to their application in a real-world warehouse setting is ingeniously done. It emphasizes ABB's solutions for different industries. The closing shot with the neatly packaged products leaves a lasting impression, perfectly blending product demonstration with subtle branding.
What We Can Learn
Strategic text overlays clarify complex details. improve understanding.
In a world where technology constantly pushes boundaries, this Intel video captivates with its vibrant portrayal of the 13th Gen Intel Core processors. We all resonate with the desire for unconstrained creativity and productivity, and this video skillfully taps into that aspiration. The dynamic visuals and energetic music create an exhilarating ride through a digital realm where anything is possible.
From holographic displays to seamless 3D animation, the video showcases the processor's power in a way that's both informative and inspiring. It effectively conveys the key message of unrivaled performance without resorting to technical jargon. This sales explainer video goes beyond showcasing features; it immerses viewers in a world where imagination takes flight.
What We Can Learn
Evoke emotion with stunning visuals, creating a memorable experience that converts viewers into customers.
Boyd is a trusted partner in designing, manufacturing, and delivering medical wearables. They are experts in selecting the right materials and components for medical wearables.
Sales Explainer Video Example - The video is an application functionality video, showcasing the components of a medical wearable. It features clear product shots, highlighting the layers of the wearable and the 3M adhesive technology. Animations are used to illustrate the different elements of the medical wearable. The use of graphics and animations makes the video visually engaging and easy to understand.
The video's visual style is designed to communicate expertise and commitment to quality, patient safety, and medical efficacy. This is conveyed through the use of clean graphics, professional voiceover, and animations that showcase the different aspects of the wearable. The overall tone of the video is informative and persuasive, highlighting the benefits of choosing Boyd as a partner for medical wearables.
Were immediately hooked by Arctic Wolfs futuristic explainer video, which masterfully portrays the urgency of cybersecurity threats. From the initial visual hook of a building transforming into geometric shapes, we are drawn into a world of high-stakes digital defense. The dark, neon-lit aesthetic and pulsating soundtrack heighten the sense of risk and the need for swift action.
Arctic Wolf's core message, Secure, Analyze, Restore, is communicated with powerful visual metaphors and succinct narration. We love the way the video demonstrates the company's proactive and responsive approach, visualizing how they secure, investigate, and finally restore a compromised network. The video leaves us with a clear understanding of Arctic Wolf's capabilities and a desire to explore their services further.
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What We Can Learn
Visually demonstrate your product's value proposition, leading to increased inquiries.
Teledyne e2v semiconductors is showcasing their new, high-speed memory chip for space systems. The video is designed to communicate the resilience of this memory chip in the face of extreme conditions.
Video Design - The animation is simple but effective, a customer service representative is depicted on the job, going through the stressful experience of dealing with difficult customers. The video uses bright colors and a clear, concise animation style that helps make the story easy to understand.
This is a great example of 2D Explainer Video Advertising for Sales, the visual style, along with the narrative, effectively communicates the objective of the video. It is evident that the video seeks to showcase the benefits of the memory chip to customers, the tone of the video is light and humorous, which helps to further drive home the point that this memory chip can withstand difficult and stressful conditions.
Arrow ECS is an award-winning cloud delivery and management platform designed to help channel partners manage and scale their business. This video is designed to show how Arrow ECS can help partners drive growth in their business.
Video Design - This video focuses on showcasing the product's ability to manage and automate complex workflows and processes related to cloud services. The visual style uses an abstract digital design, exploring the product functionality sample video. The design includes abstract graphics, data visualizations, cityscapes, and a digital world concept, providing a clear picture of the product's capabilities. It emphasizes the intricate connections and operations involved in cloud computing.
This video utilizes an engaging visual style that highlights the challenges faced by partners and how Arrow ECS addresses these problems. It effectively showcases the product's key features and benefits. The tone is optimistic and forward-looking, implying that the solution empowers partners to overcome complexities and drive growth in the competitive cloud ecosystem. This video design effectively communicates the message that Arrow ECS is the solution for partners looking to excel in the cloud environment.
Ricardos sales explainer video brilliantly conveys the value of its ASSURE system through a captivating blend of 3D animation and concise storytelling. The videos hook instantly captures attention by highlighting the financial burden of train derailments. It then seamlessly transitions into a clear explanation of how ASSURE prevents these incidents by optimizing pantograph and overhead line interactions.
The videos strength lies in its ability to simplify complex technical concepts into digestible visuals. The minimalist aesthetic, combined with dynamic camera angles and close-ups, ensures that viewers remain engaged throughout. This sales explainer video exemplifies how animation can elevate a technical product demo into a compelling narrative.
What We Can Learn
Visualize complex processes simply to boost viewer comprehension and drive conversions.
In this impressive sales explainer video, AUMA has redefined the way software is promoted. We love the visual storytelling approach, using a vibrant coral reef as a powerful metaphor for the interconnected Coralink ecosystem. This clever visual hook immediately grabs attention and makes the complex technology easily relatable.
The video masterfully blends real-world footage, 3D animations, and UI screen recordings. This keeps the viewer engaged while effectively demonstrating Coralink's functionality and benefits, such as maximizing availability and streamlining maintenance. The free trial offer at the end serves as a compelling call to action.
CRRC provides Intelligent Operation and Maintenance of Railway Vehicles, a dynamic management solution that uses cutting-edge technology. The video is designed to showcase the benefits of this solution for the railway industry.
Video Design - The video features a minimalist and modern visual design style with flat graphics and vibrant colors. The Sales Explainer Video depicts the dynamic management solution in action, with clear visuals of the various features and benefits. The video includes illustrations, animations, and data visualizations to effectively communicate the key features of the solution. The use of these elements creates an engaging and informative experience for viewers.
The visual style of the video effectively communicates the objective of showcasing CRRC's dynamic management solution. The use of bold colors, animations, and simplified visuals helps to capture the viewer's attention and drive the main goal of the video. The video tone is professional, informative, and engaging, highlighting the solution's capabilities and potential benefits for the railway industry.
PGE is a company that provides energy to homes and businesses. The video is designed to educate consumers about how small shifts in energy usage can impact the type of energy source PGE uses.
Video Design - The video features a simple 3D style, using animation to represent various locations where energy is used. This style is consistent throughout the video, creating a clear Sales Explainer Video. The visual elements used are clean, easily understandable, and effectively highlight the video's key message. The animation allows the viewer to see how their actions impact energy use in an easily digestible way.
The use of animation and simple graphics successfully communicates the concept of peak energy usage. The video is straightforward and informative, clearly explaining the importance of being mindful of energy usage. The video's calm and educational tone makes it engaging for a diverse audience, while the 3D graphics offer a unique and interesting visual experience.
We're impressed by how this sales explainer video positions Alation as the undisputed champion of data catalogs. The clever use of the GOAT metaphor, combined with vibrant animations of sporting icons, immediately grabs attention. The stadium imagery further reinforces the idea of leadership, showcasing Alation's numerous awards and recognitions as if they were championship banners.
We all appreciate the clean and modern aesthetic of the video, with its smooth transitions and upbeat music. This combination of compelling storytelling and eye-catching visuals reinforces Alation's message of innovation and market dominance, celebrating its remarkable 10-year journey.
What We Can Learn
Craft a compelling narrative. viewers connect with stories, boosting sales.
This video showcases how prosthetic products with integrated elevated vacuum function and how perforated liners can enhance user experience. It delves into the mechanics of vacuum generation within the socket and how the act of walking actively contributes to this process. Additionally, it highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness. This is a good Sales Explainer Video.
The video employs a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. The use of vibrant colors and clear visuals aids in comprehending the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Furthermore, the incorporation of text overlays and voice-over narration ensures viewers grasp the key concepts and benefits of the technology.
In conclusion, the video's design style excels in its role as an explainer video for sales. By combining informative visuals with concise explanations, it effectively educates viewers about the innovative features and advantages of Blatchford's prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users. This is an example of a good website explainer video.
In today's complex world, ensuring fair treatment for all customers, including those who are vulnerable, is paramount. We love how this Sales Explainer Video showcases NICE Enlighten AI, a revolutionary AI framework that empowers businesses to proactively identify and support vulnerable customers. The dynamic 3D animation, vibrant color palette, and upbeat music immediately grab our attention, while the clear voiceover efficiently explains the challenges and risks of failing to address customer vulnerability.
NICE Enlighten AI's ability to transform complex consumer behaviors into objective insights is impressive. The video effectively demonstrates the AI's real-time interaction guidance, automated quality management, and data analysis capabilities. It highlights the substantial benefits of the software, from reducing costs and eliminating bias to ultimately turning customers into lifelong advocates by ensuring exceptional care in their time of need.
What We Can Learn
Clearly demonstrate how your product solves a specific problem, leading to increased conversions.
Fujitsu helps simulate complex scenarios with their secure high performance computing solutions. This video is designed to explain the value that Fujitsu brings to customers, and show them how to solve their problems using the right technology.
Video Design - This is a Sales Explainer Video Example that helps the viewer understand the problem, solution and benefit of using Fujitsu's Secure High Performance Compute solution. The video uses a simple design with clean lines and bright colors to explain a complex concept to an audience that is likely not familiar with high performance computing. The graphic style is simple and modern, but still effective.
The visuals focus on simple shapes and flat colors that create a clean and modern look. The graphic design is minimal but effective. The visual elements are very clear and easily digestible for the viewer. The video uses a simple, clean, and modern style to communicate the message. The video is designed to highlight how Fujitsu can help customers solve real-world problems, by using their high performance computing technology to accurately model and simulate complex scenarios. The video uses a neutral tone to create a sense of authority and trust. The video is designed to appeal to a broad audience of businesses and government agencies who are looking for solutions to complex challenges.
23. ELHA 3D Sales Video Example - Encourage further inquiry implicitly
In the realm of industrial innovation, we encounter the ELHA 6-axis horizontal machining center, a marvel of engineering precision. Its exploded view unveils the inner workings, exposing a massive, movable column and a rotating swivel table, each a testament to ELHA's commitment to robust design. This Sales Explainer Video is a great video marketing example.
From tool magazine to pallet changer, automation reigns supreme. The robotic arm's dance, effortlessly swapping tools, epitomizes efficiency. We love this display of automated prowess. Each component smoothly transitions into its place, showcasing not just a machine, but a symphony of coordinated action.
What We Can Learn
Detail the components' coordinated action. this showcases precision, increasing confidence.
Silixa develops distributed fiber optic sensing based geothermal reservoir monitoring solutions. The video is designed to introduce the Carina GeoTH product and highlight its benefits.
Video Design - The video design uses 3D animation, presenting the product and its features in a clear and concise manner. The graphics are high quality, clean and modern. This is a strong example of a Sales Explainer Video as it effectively conveys the advantages of the product. It uses a combination of animation and visuals to demonstrate the solution's capabilities and how it can be implemented in real-world situations.
The video's visual style aligns with the message it aims to convey. The animation, showcasing the intricate network of fiber optic cables within the geothermal wells, captures the complex and detailed nature of the product. The use of 3D graphics creates a visually engaging experience that educates the viewer about the technology and its applications. The overall tone of the video is professional, informative and visually captivating, ensuring the intended message resonates with the audience.
BD Rowa Smart is a comprehensive solution for in-hospital pharmacies. The video is designed to show the capabilities of the product, demonstrating how it can improve medication management.
Video Design - The video is a well-crafted Sales Explainer Video. The animation depicts the product and showcases how the system operates. Clear graphics and simplified animations demonstrate the core functions of the product and make it easier for the viewer to understand the product's potential.
The visual style is sleek and modern, and the animation is clear and concise. The video highlights how BD Rowa Smart streamlines the entire process of medication storage, retrieval, and dispensing. A modern color scheme is used, showcasing the product and its capabilities against a vibrant green background. The clear and simple lines create an intuitive flow, leading the viewers through the functionality of the solution. The clean, modern aesthetic conveys the product's effectiveness and advanced technology. The overall tone of the video is professional and informative, reinforcing the solution's value and impact on improving hospital pharmacy operations.
Vaisala provides industrial measurement solutions for various processes and facilities, ensuring high quality, safety, and energy efficiency. This video is designed to introduce the Indigo family of measurement systems, its capabilities, and benefits.
Video Design - The video is a Sales Explainer Video Example and uses 3D graphics to showcase the various applications of the products. The video follows a very simple layout, relying on smooth transitions between scenes that focus on the key benefits of using the technology. High quality 3D graphics and clean, minimal animations effectively present the modularity of the product.
The video seamlessly transitions between various scenarios, showcasing the Indigo family in different industries such as manufacturing, agriculture, and food processing. By focusing on the technology's diverse applications, the video successfully communicates the value proposition. The video successfully drives the goal of introducing the products to a wider audience.
The visuals in this Kia Sales Explainer Video are stunning, with smooth 3D animations bringing the concept of regenerative braking to life. We all appreciate the strategic use of a minimalist environment, allowing the viewer to focus on the electric vehicle and its internal workings. The video cleverly illustrates how regenerative braking recovers energy, extending the driving range, a crucial detail for potential EV buyers. The paddle shifters shown on the steering wheel allow drivers to experience one-pedal driving, a game-changer for a smoother driving and braking experience. This piece is a brilliant example of visual storytelling and a must-see for anyone considering an electric vehicle.
What We Can Learn
Let your animation tell a story, creating an emotional connection that leads to sales.
EPSON is known for making high quality projectors. This video is designed to showcase the Home Cinema LS11000 4K PRO-UHD Laser Projector. The goal is to introduce the features of the projector and how it can enhance home theater and gaming experiences.
Sales Explainer Video Example - This video uses a dynamic and engaging style to highlight the product features. The projector is shown in 3D animation along with other product components. Visual elements like a starry night sky, and close ups of the product are used to capture the viewers' attention and create an immersive experience.
EPSON uses the combination of 3D animation and real-world photography. These design elements are effectively applied to display the innovative technology, making this projector more appealing to its target audience. This video has a professional tone with a focus on the detail and quality of the product. The narrative in the video, emphasizes the advanced technology, the bright colors, and the impressive image detail.
Cubic's Vocality RoIP is a gateway that brings together disparate radio types, allowing for push-to-talk connectivity, regardless of the radio brand, frequency, or technology. This is a powerful tool, and the video needs to showcase its capabilities and benefits.
Video Design - The video opens with a 3D animated product demo. The device is shown in detail, with various parts being highlighted, focusing on its key components, features, and functionality. The design is sleek and modern, with vibrant colors and a high level of detail, making this a high-quality Sales Explainer Video Example.
The video's visual style effectively communicates the message by using a clear and concise design. The 3D animation clearly highlights the product's features, showcasing the simplicity of its installation and its ease of use. The video uses a professional and informative tone, drawing the viewer's attention to the product's capabilities. The video successfully demonstrates the product's value by highlighting the diverse range of applications for which the Vocality RoIP is suitable.
MEDHOST helps healthcare professionals run their Emergency Departments. This video is designed to showcase their solution, which seamlessly integrates with any EHR system, easing the flow of patients and information.
Video Design - The video starts with a simple, playful 3D animation, referencing the challenges of running an Emergency Department, comparing it to the chaos of herding cats. The animation quickly transitions to the product, cleverly using the concept of a factory, showing how the solution automates and optimizes the flow of patient data. Blue and white are the main color palette, used consistently in the visuals, creating a clean and professional aesthetic.
This animated, whimsical, and information-focused video effectively communicates the ease of use and efficiency of the solution. The playful animation and relatable metaphor of herding cats successfully grab the attention of the intended audience. The video effortlessly transitions into a clear explanation of the product's functionality, making it engaging for the target audience. This is a great example of a Sales Explainer Video Example that effectively communicates the value proposition of a complex product.
FAQ
How can a sales explainer video help me achieve my specific marketing objectives?
Explainer videos clarify your value proposition, increasing conversions and brand awareness. Define your marketing objectives to choose the right approach.
What are the different styles of sales explainer videos, and which one is best suited for my product/service?
Explainer video styles range from 2D/3D animation and whiteboard to live-action and screencasts. Consider your product, audience, and budget when selecting a style.
What is the typical cost range for producing a sales explainer video?
Production costs vary based on complexity, length, and style, ranging from $1,000 for basic animations to $6,000+ for premium productions.
How long does it typically take to produce a high-quality sales explainer video?
High-quality video production typically requires 3-8 weeks, including scripting, design, animation, and revisions.
How can I incorporate my existing brand assets (logo, colors, fonts) into the video?
Provide brand assets (logo, colors, fonts) upfront to ensure consistent branding throughout the video.
What are some best practices for scripting a compelling sales explainer video?
Effective scripts focus on a single core message, address customer pain points, and offer clear solutions with a compelling call to action.
How can I find a reputable video production company to create my video?
When selecting a production company, review portfolios, client testimonials, and industry experience. Look for clear communication and a collaborative approach.
What questions should I ask a potential video production company?
Ask potential companies about their process, pricing structure, revision policy, and experience in your specific industry.
How can I adapt a sales explainer video example I like to fit my specific needs?
Adapt example videos by focusing on your unique selling points and tailoring the message to your target audience.
What are some common mistakes to avoid when creating a sales explainer video?
Avoid jargon, excessively long videos, and unclear calls to action. Keep the message concise and focused.
What is the ideal length for a sales explainer video?
The ideal video length is typically 60-90 seconds, but it can vary depending on the complexity of your message.
How can I make my sales explainer video stand out from the competition?
Make your video stand out with unique visuals, compelling storytelling, a clear value proposition, and a strong call to action.
How can I use storytelling to make my sales explainer video more engaging?
Incorporate storytelling to connect emotionally with viewers, making your message more memorable and impactful.
What are the benefits of using animation in a sales explainer video?
Animation simplifies complex ideas, engages viewers, and offers creative flexibility, making it ideal for explaining abstract concepts.
How can I repurpose my sales explainer video content for other marketing channels?
Repurpose your video content for various marketing channels, including social media, website landing pages, email marketing campaigns, and presentations.
How to plan and optimize Sales Explainer Videos?
Targeted Messaging: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook, Founder, Intuit. Advids recognizes the importance of understanding the target audience. For a healthcare client, we developed a sales explainer video specifically addressing the concerns of busy parents, resulting in a 15% rise in appointment bookings.
Actionable: Tailor messaging to resonate with specific audience segments and needs.
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple. Advids prioritizes functionality alongside aesthetics. For an e-commerce client, we created a visually engaging sales explainer video demonstrating the product's ease of use, leading to a 10% increase in sales conversions.
Actionable: Prioritize clear visuals that effectively communicate product value.
Value-Driven Content: "Content is king, but engagement is queen, and the lady rules the house!" - Mari Smith, Social Media Thought Leader. Advids focuses on creating content that resonates. For a non-profit client, we produced a sales explainer video highlighting the impact of their work, resulting in a 25% increase in donations.
Actionable: Create content that provides value and fosters audience engagement.
Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids embraces a minimalist approach. For a tech startup client, we developed a concise sales explainer video focusing on the core features of their product, leading to a 30% increase in website traffic.
Actionable: Communicate complex ideas clearly and concisely for maximum impact.
Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore, Author, Crossing the Chasm. Advids leverages data to refine strategies. For a real estate client, we analyzed video performance metrics and adjusted the call to action, resulting in a 12% increase in lead generation.
Actionable: Track and analyze video data to optimize performance and ROI.
Why Advids for Sales Explainer Video?
At Advids, we create high-quality, original Sales Explainer Videos designed to boost your business. Our blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective animation.
Transform Your Ideas into Engaging Animated Experiences:
Customized Sales Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Sales Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Partner with a Proven Team:
12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes a Sales Explainer Video truly effective. Over 310 of these projects have been specifically focused on crafting compelling Sales Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
A Collaborative Approach for Exceptional Results:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Sales Explainer Videos.
Ready to unlock the potential of Sales Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Sales Explainer Video?
A Sales Explainer Video is a short, engaging video that explains the value proposition of a product or service. It's a powerful tool for businesses to capture attention, educate potential customers, and ultimately, drive action. These videos are typically used to introduce a new product or service, explain a complex concept, or showcase customer testimonials.
Sales Explainer Videos are versatile and can be used in a variety of marketing campaigns. They can be embedded on websites, shared on social media, included in email marketing campaigns, and even used as a visual aid during sales calls.
What do top Sales Explainer Videos have in common?
Animated visuals - A captivating way to bring your product to life.
Motion graphics - A dynamic method to communicate complex information.
Whiteboard animation - A personalized approach to explain concepts step-by-step.
Live action footage - A trustworthy way to showcase your product in action.
Stock footage integration - A cost-effective way to add visual interest.
Clear call to action - A direct way to guide viewers towards the desired outcome.
Concise storytelling - A compelling way to engage viewers and deliver a clear message.
Benefit-driven narrative - A persuasive way to highlight the value of your product or service.
Target audience focus - A strategic way to tailor your message to resonate with your audience.
Visual problem definition - A clear way to identify the pain points your target audience faces.
Solution demonstration - A compelling way to showcase how your product or service solves the problem.
Engaging visuals - A captivating way to keep viewers interested and informed.
What makes Sales Explainer Videos effective?
A captivating Sales Explainer Video is a powerful tool for businesses to engage their audience and drive action. It's a dynamic way to communicate complex information, showcase the benefits of a product or service, and ultimately, encourage viewers to take the next step.
A successful Sales Explainer Video is driven by a clear understanding of the target audience and their needs. It's designed to capture attention, educate viewers, and ultimately, lead them towards a desired outcome.
Methods for creating effective Sales Explainer Videos include using compelling visuals, concise storytelling, and a clear call to action. These elements work together to create a memorable experience that resonates with viewers and leaves a lasting impression.
How long should your Sales Explainer Video be?
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
How complex is the information you need to communicate?
What is the average attention span of your target audience?
What is the optimal length for your video based on your goals and audience?
What is the best format for your video based on your goals and audience?
How to create Sales Explainer Videos?
A successful Sales Explainer Video is a powerful tool for businesses to engage their audience and drive action. It's a dynamic way to communicate complex information, showcase the benefits of a product or service, and ultimately, encourage viewers to take the next step.
The Strategic Process of Creating a Sales Explainer Video
The creation of a Sales Explainer Video involves a strategic process that begins with planning and ends with distribution. It's a collaborative effort that requires input from various stakeholders, including marketing, sales, and product teams.
Key Elements for Effective Sales Explainer Videos
Compelling Visuals: Engaging visuals capture attention and enhance understanding.
Concise Storytelling: A clear and compelling narrative keeps viewers engaged and interested.
Clear Call to Action: A strong call to action encourages viewers to take the next step, whether it's visiting a website, signing up for a trial, or making a purchase.
Pre-Production: Laying the Foundation for Success
Define Your Target Audience: Understanding your audience is crucial for tailoring your message and visuals.
Identify Your Key Message: What is the single most important thing you want viewers to take away from the video?
Develop a Compelling Narrative: Craft a story that resonates with your audience and effectively conveys your message.
Choose the Right Video Style: Select a style that aligns with your brand and resonates with your target audience (e.g., animation, live-action, whiteboard animation).
Create a Storyboard: A storyboard helps visualize the flow of the video and ensures a cohesive narrative.
Production: Bringing Your Vision to Life
Script Writing: A well-written script is essential for conveying your message clearly and engagingly.
Voiceover Recording: A professional voiceover adds credibility and enhances the overall impact of the video.
Animation or Live-Action Filming: Choose the appropriate production method based on your video style and budget.
Visual Effects and Editing: Enhance the visual appeal and storytelling through editing and special effects.
Music and Sound Design: Music and sound effects can create a memorable and engaging experience.
Sales Explainer Video Styles: Your Launch Guide
Animated Explainers:
Ideal for simplifying complex concepts, especially for product launches or explaining technical services. They engage viewers with visuals and storytelling, making information digestible and memorable. Target audience: Wide range, particularly effective for younger demographics or complex topics. Typical length: 60-90 seconds. Tone: Engaging, informative, often playful.
Live Action Explainers:
Build trust and showcase your brand's human side. Perfect for customer testimonials, case studies, or behind-the-scenes glimpses of your company culture. Target audience: Mature audiences seeking authenticity and connection. Typical length: 1-3 minutes. Tone: Authentic, trustworthy, relatable.
Motion Graphics Explainers:
Masters of visual storytelling, especially for data or complex processes. Use them to make dry information captivating or add a modern touch to your brand. Target audience: Visually-oriented audiences, professionals seeking sophisticated presentations. Typical length: 30-60 seconds. Tone: Modern, dynamic, informative.
Whiteboard Explainers:
Simple yet effective for explaining processes step-by-step. They Build Trust through a personalized, hand-drawn feel, ideal for educational content. Target audience: Younger demographics, audiences seeking a simple and engaging explanation. Typical length: 60-90 seconds. Tone: Friendly, approachable, educational.
Screencast Explainers:
Champions of practicality, perfect for Software Demos or tutorials. They provide clear, concise demonstrations, eliminating confusion and boosting user confidence. Target audience: Users seeking practical guidance and step-by-step instructions. Typical length: Variable, depending on the complexity of the software. Tone: Practical, instructional, user-friendly.
Amplify Your Launch Video's Reach
Your Sales Explainer Video is a versatile asset that can amplify your marketing across various touchpoints. Strategic placement maximizes its impact.
Website: Embed the video on high-traffic areas like the homepage, landing pages, and product pages to capture attention and provide immediate value to visitors.
Social Media: Share your video on platforms like YouTube, Facebook, LinkedIn, and Twitter, tailoring the Messaging and format for each platform. Use shorter, attention-grabbing clips for platforms like TikTok and Instagram Stories.
Email Marketing: Integrate the video into your email campaigns to boost click-through rates and provide engaging visual content. Use a compelling thumbnail and subject line to entice recipients to click and watch.
Paid Advertising: Utilize platforms like Google Ads and Facebook Ads to target specific demographics and interests, ensuring your video reaches the right audience. Use retargeting to re-engage viewers who have previously interacted with your website or other marketing materials.
Sales Calls: Use the video as a visual aid during sales calls to enhance engagement, explain complex concepts, and leave a lasting impression on potential clients.
Events: Showcase your video at trade shows, industry events, webinars, and online events to attract attendees, introduce your brand, and provide product demonstrations.
Sales Explainer Videos: Lead Generation Powerhouse
Increased Brand Awareness: A well-crafted video can significantly boost brand recognition, making your company more memorable. By showcasing your unique personality and value proposition, you leave a lasting impression.
Targeted Lead Capture: Targeting your video to a specific audience ensures you attract leads genuinely interested in your offering. This leads to higher-quality leads and greater conversion potential.
Higher Conversion Rates: A compelling video can significantly Increase Conversions by providing potential customers with the information they need to make informed decisions. Address their pain points, showcase benefits, and provide clear calls to action.
Reduced Cost Per Lead: Compared to other marketing channels, explainer videos can significantly reduce your cost per lead. Their engaging format and shareability can lead to organic reach and lower advertising costs.
Sales Explainer Videos: Your Conversion Roadmap
A Sales Explainer Video can act as a visual guide, leading potential customers through a journey that culminates in conversion.
Awareness Stage: Introduce your brand and highlight the problem you solve. For example, a software company might showcase the inefficiencies of manual data entry.
Consideration Stage: Demonstrate how your product or service offers a solution. Show its Ease of Use and positive impact. The software company could demonstrate its automated data entry features.
Decision Stage: Address potential concerns and objections. Offer social proof like Testimonials or case studies. The software company might showcase a client who saw significant time savings after implementing their software.
Action Stage: Include a clear call to action, guiding viewers towards the desired outcome – a website visit, demo request, or purchase.
Crafting Videos That Connect
Designing a resonant Sales Explainer requires a deep understanding of your target audience's needs, pain points, and preferences.
Target Audience Research: Delve into their demographics, psychographics, and online behavior to understand their motivations and challenges. This knowledge will inform every aspect of your video.
Compelling Narrative: Craft a story that captures attention and keeps them engaged. Storytelling connects with your audience emotionally and makes your message memorable.
High-Quality Visuals: Choose visuals relevant to your target audience and enhance their understanding. Whether animation, live-action, or a combination, ensure they are visually appealing and align with your brand.
Clear and Concise Language: Use language that is easy to understand. Avoid technical jargon. Keep it simple, direct, and focused on the benefits.
Compelling Call to Action: End with a Clear Call to Action that encourages viewers to take the next step. Make it clear what action you want them to take and provide a clear path.
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Crafting Winning Sales Explainer Campaigns
Understanding your ideal customer is paramount. Research their needs, pain points, and preferences. This knowledge will inform your video's messaging, style, and distribution channels.
High-Quality Video Production:
Invest in professional production to ensure your video is engaging, informative, and visually appealing. A high-quality video builds trust and credibility.
Multi-Channel Distribution:
Maximize your reach by distributing your video across various platforms. Utilize your website, social media (LinkedIn for B2B, Instagram for visually-driven products), email marketing, and even paid advertising for targeted exposure.
Strategic Promotion:
Don't just upload your video – actively promote it. Share it on social media, embed it in relevant blog posts, include it in email newsletters, and consider targeted ad campaigns to amplify its reach.
Performance Tracking & Optimization:
Monitor key metrics like video views, watch time, engagement, and conversion rates. Use this data to identify areas for improvement and optimize your campaign for better results.
Industry-Specific Explainer Videos: The Key to Success
Tailoring your Sales Explainer Video to specific industries is crucial for maximizing its impact.
Industry Research: Understand the unique needs, challenges, and language of your target industry. For example, a video for the financial sector will have a different tone and visual style than one for the gaming industry.
Target Audience: Identify the key decision-makers and influencers within the industry. Tailor your message to resonate with their specific priorities and pain points.
Visuals & Language: Use industry-relevant visuals and terminology. A healthcare explainer might feature medical professionals, while a tech explainer might showcase sleek gadgets and futuristic interfaces.
Case Studies: Showcase success stories from within the target industry. This builds credibility and demonstrates the practical application of your product or service.
Unveiling the Power of Sales Explainer Videos
Imagine a captivating mini-movie that effortlessly explains the value of your product or service – that's a Sales Explainer Video. It's like having a 24/7 salesperson, ready to engage your audience and simplify complex ideas.
What is a Sales Explainer Video?
A short, engaging video that showcases the benefits of your product or service.
Uses animation, motion graphics, or live-action footage to tell a compelling story.
Designed to capture attention, educate potential customers, and drive action.
Why Use a Sales Explainer Video?
Increase engagement: Videos are more engaging than text, capturing attention and holding viewers' interest.
Improve understanding: Visuals make complex concepts easier to grasp, simplifying information for your audience.
Boost conversions: By clearly communicating value, explainer videos can Drive Conversions and increase sales.
Build brand awareness: A well-crafted video can enhance brand recognition and leave a lasting impression.
Key Elements of a Successful Sales Explainer Video:
Clear and concise message: Focus on the core value proposition and benefits.
Compelling storytelling: Use a narrative structure to engage viewers and create an emotional connection.
High-quality visuals: Invest in professional animation, motion graphics, or live-action footage.
Strong call to action: Encourage viewers to take the next step, whether it's visiting your website or making a purchase.
Examples of Sales Explainer Videos:
Software: Demonstrating the features and benefits of a new software application.
Services: Explaining the value of a consulting service or financial product.
Products: Showcasing the unique features and benefits of a new product.
Conclusion:
Sales explainer videos are a powerful tool for businesses looking to engage their audience, educate potential customers, and drive action. By using Visual Storytelling and a clear message, you can create a video that effectively communicates the value of your product or service and helps you achieve your marketing goals.
Sales Explainer Video Styles
Animated Explainers:
Use animation to bring your product or service to life. Ideal for simplifying complex concepts and creating a memorable brand experience.
Live Action Explainers:
Leverage real-life footage to showcase your product in action. Effective for Building Trust and highlighting customer testimonials.
Motion Graphics Explainers:
Use motion graphics to visually communicate data or complex processes, making information digestible and engaging.
Whiteboard Explainers:
Employ a hand-drawn aesthetic to explain concepts step-by-step, creating a Sense of Personalization and trust.
Screencast Explainers:
Record screen demonstrations of your product or service, providing clear tutorials and showcasing functionality.
Why Sales Videos Fuel Your Launch
In today's competitive digital landscape, Sales Explainer Videos are a powerful tool for businesses.
Increased Brand Awareness: Explainer videos can significantly Boost Brand Recognition by showcasing your unique value proposition and personality.
Lead Generation: By effectively communicating your offering, explainer videos can attract potential customers and encourage them to provide their contact information.
Higher Conversion Rates: Explainer videos educate potential customers, address their concerns, and ultimately, encourage them to make a purchase.
Improved Customer Engagement: Videos provide a more interactive and engaging experience compared to text-based content, keeping viewers interested and informed.
Case Study: Amazon's "Subscribe & Save" Program
The Challenge:
Amazon, an e-commerce giant, aimed to increase customer loyalty and drive repeat purchases.
The Solution:
Amazon launched the Subscribe & Save program, allowing customers to automatically receive their favorite products on a regular schedule. This program offered discounts and convenience, encouraging customers to make repeat purchases.
Results:
Increased Customer Retention: The Subscribe & Save program significantly increased customer retention rates, as customers were more likely to continue purchasing products they subscribed to.
Higher Average Order Value: The program also led to higher average order values, as customers were encouraged to purchase multiple items at once.
Improved Customer Satisfaction: The convenience and discounts offered by the program improved customer satisfaction and loyalty.
Key Takeaways:
Understanding the customer journey and identifying pain points can lead to innovative solutions that enhance customer experience.
Offering convenience and value can significantly increase customer loyalty and drive repeat purchases.
Streamlining the purchase process and providing incentives can lead to higher customer satisfaction and overall business growth.
Case Study: Dove Connects with Consumers Through Emotional Storytelling
Challenge:
Dove wanted to create video content that would connect with consumers on an emotional level and build trust and loyalty.
Solution:
Dove developed a video content strategy that focused on telling authentic stories that resonated with its target audience. The company used real people and real experiences to create videos that were both relatable and inspiring.
Results:
Dove's Emotional Storytelling has been highly successful in building trust and loyalty among consumers.
Increased Brand Affinity: The company has seen a 20% increase in brand affinity among consumers since implementing its Emotional Storytelling strategy.
Improved Customer Loyalty: Dove has seen a 15% increase in customer loyalty since implementing its Emotional Storytelling strategy.
Positive Social Impact: Dove's videos have sparked important conversations about beauty and self-acceptance, leading to a positive social impact.
Case Study: Starbucks Maps the Customer Journey Through Video Content
Challenge:
Starbucks wanted to use video content to map the customer journey and identify opportunities to improve the customer experience.
Solution:
Starbucks created a series of videos that showcased the different stages of the customer journey, from entering the store to ordering a drink to leaving. The company used these videos to identify pain points and opportunities for improvement.
Results:
Starbucks' video-based Customer Journey Mapping has led to a number of improvements in the customer experience.
Improved Customer Satisfaction: The company has seen a 5% increase in customer satisfaction since implementing its video-based Customer Journey Mapping strategy.
Increased Customer Loyalty: Starbucks has seen a 10% increase in customer loyalty since implementing its video-based Customer Journey Mapping strategy.
Enhanced Operational Efficiency: The company has been able to improve operational efficiency by identifying and addressing pain points in the customer journey.
How sales explainer video examples are curated?
We dove deep into sales explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic sales explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Persuasiveness Examining the effectiveness of persuasive techniques and sales messaging. 7.Return on Investment (ROI) Focus Determining video alignment with sales goals and measurable impact. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, sales explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
