30 Best Sales Explainer Video To Engage Your Audience And Increase Conversions

1. 6sense

Lost in the labyrinth of B2B prospecting, sellers face a harsh reality: buyers hide in the dark funnel, drowned by noise. This B2B explainer video masterfully visualizes this frustrating problem. The visual transition from chaotic spam to pinpointed clarity makes its core message instantly resonant. It powerfully connects with anyone facing outreach challenges.

6sense Revenue AI offers vital insight. It illuminates accounts showing active intent, revealing not just who is interested but buying committee details. This clarity empowers reaching the exact decision-makers, transforming scattered efforts into high-impact engagement. An inspiring example of communicating complex value clearly.

2. VMware customer journey video

Consider the silent drain on resources that IT infrastructure once faced. Servers sat underutilized, dedicated often to a single task, draining significant power whether busy or idle a stark picture of wasted potential globally. This serves as a compelling customer journey video.

Then arrived a truly ingenious idea, reshaping IT by virtualizing machines. This transformation allows servers to host multiple applications simultaneously. The shift streamlined operations, shrunk physical footprints, and highlighted a profound environmental benefit through avoided emissions. This positions VMware as a force for good. A potent example for others creating video communication.

3. HR Acuity animated sales pitch

Unmanaged workplace issues pose significant legal and cultural risks. HR Acuity offers essential structure to navigate complex employee relations, providing a clear path through potential problems like harassment or discrimination. The platform's value is communicated through an animated sales pitch, making benefits immediately clear.

The software centralizes all cases, enabling air-tight investigations and proactive risk reduction with a proven methodology. Uncovering trends prevents future issues, building trust and improving employee experience.

4. Chargebee explaining value proposition

Study.com sought to unlock accessible, personalized e-learning, navigating the labyrinth of managing an immense content library and complex billing as demand surged. Their vision of widespread education was hampered by the intricate operational layers required to support it effectively and at scale.

Partnering with Chargebee provided the thread through that labyrinth. Offering a unified system for their expansive catalog, the platform streamlined revenue and billing automation, explaining value proposition by freeing Study.com to focus on their educational mission. This enabled significant scaling.

The result? Millions of hours of accessible education delivered. The collaboration demonstrates how overcoming infrastructure hurdles empowers changemakers to achieve ambitious goals and make a tangible global impact, serving as inspiration for any organization facing growth complexity.

5. Motive healthcare sales video

Fueling the vast engine of the physical economy requires immense dedication, a reality this video keenly grasps. It profoundly respects those transporting, building, and growing, introducing Motive's platform designed specifically for their unique world, offering lessons in targeted communication valuable for, say, a healthcare sales video.

Motive doesn't just list features; it interprets core challenges, showing how the integrated solution delivers greater safety for teams, boosts productivity by eliminating busy work, and enables businesses to proactively drive profitability. This benefit-driven narrative provides inspiring insight for impactful video creation.

6. Intellias financial sales video

Crafting the digital core of tomorrow's vehicles, this Intellias video compellingly fuses abstract code with real-world automotive scenes. It visualizes their profound technical expertise breathing life into software-defined mobility, translating complex concepts into tangible progress for connected cars and autonomous driving futures.

Moving beyond typical pitches, the demonstration highlights key development services and a massive scale, supporting over 170 million vehicles. This deep dive into engineering prowess, distinct from a standard financial sales video, showcases the technical engine driving industry disruption for global clients.

From concept to cloud, their comprehensive approach offers consulting and unique development, accelerating global OEMs and suppliers towards mobility innovation. The video inspires confidence in their capability to shape transportation's next era.

7. Equisoft Animated sales video

Meeting the sophisticated needs of today's advisors requires modern tools, brilliantly conveyed in this animated sales video for Equisoft analyze for wholesalers. The platform itself feels designed for speed and clarity, enabling wholesalers to become indispensable tech-enabled consultants.

It empowers analysis of funds and portfolios, transforming data into meaningful insights for dynamic advisor conversations. A centralized repository unlocks instant access to key documents, providing crucial support right when needed and enabling the generation of professional presentations that stand out. Seamless CRM integration further maximizes productivity and strategically positions wholesalers to deepen relationships and drive sales.

8. WalkMe X Value proposition video

Many feel overwhelmed by the sheer pace of AI tools, a challenge expertly addressed in this insightful value proposition video. It paints a picture of effortless AI use contrasted with the common struggle of knowing where to start or what prompts to employ. This sets the stage for a powerful solution.

The solution revealed is WalkMe X, acting as an intelligent workflow companion. Unlike standard copilots requiring user initiation, it understands your context dynamically, proactively bringing AI capabilities and suggesting next steps precisely when needed. This eliminates the need for prompting, making advanced AI accessible to everyone and boosting organizational adoption effectively.

9. Tango SaaS explainer video

A disconnected office experience creates friction for people and productivity. Tango's compelling saas explainer video shows a different path, visually representing the complex puzzle of managing space, resources, and welcoming guests through engaging animation.

The video effectively demonstrates how the platform seamlessly stitches together solutions like reserving workspaces and simplifying visitor check-in. It vividly highlights how Tango empowers employees and enhances guest arrival, showing technology that makes daily office life better for everyone.

By illustrating optimized space utilization and providing data insights, the video inspires thinking about how dedicated technology can transform the physical workplace into a cohesive, efficient, and strategically managed environment.

10. ampX Sales enablement video

Amidst the global shift toward sustainable energy, ampX emerges with a compelling vision, tackling systemic challenges through a holistic system approach. Their sophisticated digital platform isn't just technology; it's a framework designed to unlock new value and drive the essential transformation of the energy sector.

This impactful presentation highlights pioneering advancements like the world's first grid-deployed Smart-Transformer and intelligent Virtual Power Plant solutions, crucial enablers for a dynamic grid. As a compelling sales enablement video, it effectively builds trust and articulates ampX's tangible path to commercialization and growth, positioning them as a vital force in powering future energy change.

11. Knode Lead nurturing video

Bridging the gap between scattered company knowledge and instant access unleashes team potential. This innovative platform empowers everyone to find the critical information they need, overcoming the challenge of locating documents buried across various systems and putting essential data at their fingertips.

This is achieved by Knode through intelligent AI search that grasps the meaning behind queries, not just keywords. Answers delivered with direct links to sources ensure factual accuracy, building trust. This proves vital for sales, directly supporting effective lead nurturing video interactions and rapid prospect response.

Beyond search, tools like knowledge bots and analytics proactively identify information gaps, ensuring the collective knowledge base stays current and reliable. This continuous refinement guarantees teams consistently produce high-quality work, grounded in accurate, accessible company context, inspiring confidence in every task.

12. OVHcloud Sales pitch video

Finding simplicity in complex data challenges is the heart of this explanation. OVHcloud presents its object storage solution not just as a product, but a clear answer to managing vast digital assets through smart organization. The animated narrative, acting as a purposeful sales pitch video, excels by visually transforming data into manageable objects within logical containers, demystifying technical architecture by making it relatable.

This approach empowers users by making discovery, protection, and recovery of information straightforward and reliable, significantly mitigating the risk of data loss shown initially. The flexibility highlighted through different storage classes, adaptable for immediate access or long-term retention needs, demonstrates a solution truly tailored to evolving requirements for performance and cost optimization. This detailed breakdown makes complex storage feel accessible and scalable, providing a clear path forward for any user facing data volume issues.

13. PharMerica Sales explainer video

Serving senior living communities requires navigating complex medication needs. This acts as a clear sales explainer video, expertly highlighting PharMerica's dedicated approach. With decades of experience, their team specializes in geriatric care, promising safe, reliable medication programs that simplify challenging logistics.

Visually, the transition from chaotic pills to organized blister packs powerfully conveys the streamlined process. Their commitment to accessibility, shown through 24/7 pharmacist support and a helpful online portal for families, builds trust. Choosing PharMerica promises a seamless transition and genuine peace of mind.

14. Deep Instinct Explainer video strategy

Outrunning modern cyber threats feels like a losing race when adversaries infiltrate systems in milliseconds. Traditional reactive defenses like EDR, often taking minutes or hours to detect and respond, simply miss the critical window before widespread, catastrophic damage occurs throughout the digital environment. This stark reality is powerfully conveyed.

Deep Instinct introduces a vital prevention-first paradigm, stopping unknown attacks before they execute. Their approach halts threats in under 20 milliseconds, demonstrably 750 times faster than typical ransomware encryption. This speed advantage, central to an effective explainer video strategy, empowers security teams to proactively defend their network with confidence.

15. Plexus online sales video

Feeling constantly at odds with hunger and finding genuine control difficult is a common experience this online sales video vividly portrays. It introduces Plexus Slim, a drink supplement crafted to empower individuals seeking freedom from relentless cravings and a clearer path to weight management.

At its core is a clinically studied fiber, Polydextrose, actively promoting satiety to help users feel fuller longer. This simple drink format supports healthy metabolism and makes consistent dietary choices feel less like a battle, fostering confidence and visible progress.

16. Papertrail short sales video

For anyone tackling the vital task of workplace safety, the struggle with paper-based inspections and the threat of lost records feels all too real. This chaotic approach not only increases risks but also leaves businesses exposed to potentially harsh outcomes if compliance isn't flawless. There's a clear demand for a dependable system ensuring thoroughness and proof.

Papertrail emerges as the definitive solution, eliminating the paperwork nightmare and streamlining safety management. It provides instant visibility into inspection histories, simplifies scheduling, and guarantees accountability, as shown in their effective short sales video. This platform ensures full compliance and cuts inspection times dramatically, offering confidence and ease across all devices.

17. VeoSens Website explainer video

Capturing the reality of diverse lives, from active days to restless nights, this video skillfully visualizes the challenge of understanding individual health. It immediately grounds the viewer in relatable scenarios, setting the stage for a solution that bridges the gap.

VeoSens is introduced as the key to unlocking these hidden insights, converting daily physiological data into a clear picture of activity, fitness, sleep, and heart health. This empowering information, delivered via a compelling website explainer video, helps users quantify the impact of their choices and proactively manage their well-being.

18. Siemens Customer education video

Chasing supplier documents and managing quality issues manually eats time and delays production. The traditional approach to ensuring supplier compliance often creates bottlenecks and frustration. This Siemens video tackles that challenge head-on.

It unveils the Supplier Quality Hub, presenting a digital bridge on the cloud for centralizing critical data exchange. This platform accelerates processes like Production Part Approval, reducing lead times significantly and replacing manual workflows.

Quality issues are managed swiftly; suppliers receive instant notifications and access necessary data for rapid resolution. As a valuable customer education video, it inspires manufacturers to adopt streamlined digital solutions for superior supplier collaboration and overall quality management.

19. Fraud.com Explainer video sales funnel

Confronting the ever-present threat of digital fraud requires robust, yet invisible, protection, which fraud.com addresses head-on in this video. It masterfully uses minimalist animation to demystify their end-to-end defense, visually representing complex ideas like balancing secure transactions with smooth customer experiences. The abstract journey from a simple question mark to a unified defense illustrates their comprehensive solution.

This approach works powerfully within an explainer video sales funnel, guiding potential clients to understand the multifaceted threat and the sophisticated, cost-effective defense offered. The animation serves as a strong example for anyone needing to communicate intricate, trust-based services, proving visual storytelling can make even technical security compelling and easy to grasp.

20. ASML sales team support video

Peering into the heart of chip manufacturing reveals a world of extreme engineering precision. This ASML High NA EUV video offers a stunning visual journey inside the machine that prints the building blocks of modern electronics. It dynamically showcases the complex process, from generating light to the engineered ballet of sub-nanometer overlay.

What truly elevates this is the translation of technical feats into clear impact. The visuals and data points articulate capabilities like 8 nm resolution and rapid wafer throughput, vital for enabling next-generation chip density. This serves effectively as a powerful sales team support video, making the intricate value proposition understandable and inspiring for future innovation.

21. GumGum Trust building video

Witnessing the rapid shift to remote work unveiled significant IT security vulnerabilities and hiring challenges. This video articulates that pressing issue, showing the strain on businesses scrambling to secure dispersed teams while talent remains scarce.

Strategic Technology Staffing emerges as the vital link, connecting organizations with the precise expertise needed. The demonstration of sourcing specialized professionals across key IT disciplines like cybersecurity and networking provides a tangible solution.

Showcasing their deep bench of experienced engineers and global capabilities instills confidence, illustrating how critical talent gaps can be effectively bridged. It's a focused and trust building video addressing a core business need today.

22. Oracle Boost conversions video

Navigating the complexities of compliance and data sovereignty often keeps critical workloads tied to traditional infrastructure. This presents a significant hurdle for businesses seeking the agility and innovation benefits of the cloud. Oracle Dedicated Region Cloud@Customer offers a powerful solution by bringing the full breadth of cloud services directly into your data center.

It provides 100% compatibility with Oracle Public Cloud, simplifying migration and offering flexibility for development, disaster recovery, and production without application changes. The autonomous capabilities eliminate manual management burdens, freeing teams to focus on strategic initiatives designed to boost conversions video efforts and drive business growth. This delivers exceptional performance and TCO reduction.

23. MOXA software sales video

Overcoming the inherent complexities of industrial environments is critical for digital transformation. This MOXA video powerfully articulates the specific pain points of protocol diversity, operational stability, and heightened security threats, setting a clear stage for their targeted solution.

The AIG-300 Series IIoT Gateways emerge as a robust answer, emphasizing ease of use, secure operation, and simple deployment. Their deep integration with Microsoft Azure IoT Edge allows for intelligent edge computing, simplifying remote monitoring and management, and showcasing an effective software sales video approach for complex integrated systems.

Features like store and forward ensure data continuity, while secure boot and encryption provide a vital layer of defense. The video positions these gateways as essential for reliable, cloud-connected intelligence, especially in demanding, uncrewed, or remote settings.

24. Roambee BeeLock Explainer video marketing

Feeling adrift in the complexity of managing high-value shipments or coordinating intricate supply chains? The traditional patchwork of padlocks, basic trackers, and manual checks often leaves businesses guessing about real-time status and security vulnerabilities, creating costly delays and uncertainty.

Stepping into assured visibility comes BeeLock, a smart device that redefines cargo monitoring. This device moves far beyond standard location dots, capturing dynamic data about conditions and events within shipments and providing actionable intelligence. Crucially, it triggers immediate notifications for critical events like unexpected door access or off-route journeys.

Its plug-and-play nature, free from reliance on nearby consumer tech like Wi-Fi, truly frees up operational focus. The integrated online platform consolidates this intelligence, fostering seamless collaboration by keeping all stakeholders aligned and ready to respond, significantly reducing supply chain disruptions. This clear depiction of immediate problem identification and shared data exemplifies powerful explainer video marketing for complex logistics solutions.

25. Online Check Writer Generate leads video

Meeting payroll, even with cash flow dips, reveals smart financial strategy. This video introduces leveraging credit to pay promptly via Payroll by Credit Card, offering immediate flexibility businesses need. It's a clever tactic for bridging timing gaps and keeping operations smooth.

Beyond immediate payment, the visual shows seamless payroll system integration and how you unlock significant credit card rewards. This short generate leads video is an outstanding example of clear communication, inspiring a unique financial perspective on payments.

26. SimplyCast product explainer video

Losing potential leads because of global time differences feels inevitable. simplycast tackles this head-on, presenting a solution through simple animation. The video clearly illustrates bypassing geographical hurdles, revealing how to connect with prospects precisely when it matters, everywhere.

This clever product explainer video showcases a seamless automated workflow. It connects signup forms directly to perfectly timed voice calls, creating effortless, automatic global engagement. This visual roadmap simplifies complex outreach, promising predictable and timely follow-up for any business.

27. Extentia Problem solution video

Accelerating possibilities in financial markets. Extentia presents a compelling look at how generative AI enables true reinvention for institutions. Transforming overwhelming data streams into clear, actionable insights drives operational efficiency and boosts speed, fostering wiser decisions, clearing a path forward.

Employees can now dedicate valuable time to strategic innovation and exploring exciting new opportunities, vividly shown through opening doors. This powerful problem solution video effectively illustrates the journey from data challenge to significant potential. How far could reinvention propel your business?

28. Introhive prospect engagement video

Wasting precious hours weekly on manual data entry feels like wrestling with scattered puzzle pieces, leaving many sales teams bogged down by inconsistent or missing customer relationship data. This frustrating reality often stalls momentum. Introhive steps forward offering a compelling solution, promising to finally accelerate revenue by fixing those data pains at their source.

This insightful prospect engagement video unveils a brilliant four-step journey, transforming chaos into actionable intelligence. It starts by automating tedious data tasks, ensuring clean, trustworthy information flows in. This cleansing process is key, revealing hidden relationship gems within your database connections previously unseen. It then guides every team member, empowering them to leverage this clarity, shortening cycles, boosting win rates, and unlocking the full potential of their network for growth.

29. TIAC Emotional connection video

Grappling with the sheer volume and complexity of manual Know Your Customer compliance presents a significant challenge for telecom. This visualization powerfully captures the daunting reality of juggling disparate data sources and tedious, error-prone steps, highlighting a process ripe for transformation.

Intelligent automation provides the definitive answer. Bots act as diligent agents, scanning, validating, and correcting data with precision, ensuring seamless integration and reliability. This orchestrated efficiency frees teams for the vital task of customer care, the very essence captured in this emotional connection video, showcasing a truly dynamic automated symphony.

30. New Relic B2B sales video

Navigating the complexity of evolving tech stacks and torrents of dynamic telemetry data poses a significant challenge. Conventional databases, designed for predictable queries, often stumble when faced with ad-hoc questions, resulting in frustrating timeouts and unanswered operational needs. This struggle is the compelling starting point.

NRDB, the New Relic Database, flips this paradigm, efficiently sending the query to the data rather than the reverse. Using clear animation, this B2B sales video illustrates how its schema-less, distributed architecture handles over 50 billion events and billions of queries per second, delivering answers in milliseconds. This speed and flexibility are key.

The power lies in getting critical insights rapidly. This innovative approach liberates engineers from data bottlenecks, allowing them to concentrate on building robust and performant software, showcasing a unique value proposition.

Optimizing Sales Explainer Videos for Conversion and ROI

Moving beyond simple explanation, teams intently focus on transforming passive viewers into engaged customers and achieving tangible business outcomes. They recognize the Sales Explainer Video functions not just as a communication tool but a powerful engine for driving measurable growth and proving significant return on investment. Success hinges on meticulously optimizing every element to capture attention, educate effectively, and propel viewers toward desired actions, directly impacting conversion rates.

Achieving high conversion requires deeply understanding the target audience's unique challenges and clearly articulating how the offering provides exceptional value tailored to their needs. Strategically placing these videos across relevant channels is crucial; embedding them on key website pages positively impacts metrics like bounce rates and time on site, while integrating them within targeted email campaigns or personalized Account-Based Marketing initiatives maximizes reach and relevance, significantly influencing purchase decisions and accelerating prospect discovery journeys.

Demonstrating tangible ROI necessitates rigorous tracking and analysis. Teams monitor crucial indicators including view duration, completion rates, and especially high click-through rates on calls to action, along with the ultimate conversion lift measured directly from video viewers. Calculating return involves correlating these key metrics with observable increases in website traffic and sales figures, acknowledging value encompasses both immediate financial gains and softer benefits like strengthened brand awareness and the emotional connection that nurtures long-term loyalty.

Effective optimization expands across several crucial fronts:

• Adapting content for diverse viewing environments, ensuring clarity even without sound through strategic on-screen text or captions, vital for reaching mobile audiences effectively.
• Embracing advanced engagement strategies like incorporating interactive elements such as clickable areas or quick polls that keep viewers actively involved and significantly increase information retention and participation.
• Exploring innovative approaches such as leveraging AI for personalized content tailoring across different audience segments or automating production aspects to boost efficiency and scale impact globally.
• Recognizing video value extends far beyond the initial sale, deploying clear, helpful onboarding videos to reduce customer churn and support long-term client success, directly contributing to retention ROI.

By implementing these strategic optimizations, businesses elevate video from a mere communication asset to a central, powerful driver of conversion and a clear contributor to overall bottom-line growth.

Why Advids for Sales Explainer Video?

At Advids, we create high-quality, original Sales Explainer Videos designed to boost your business. Our blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective animation.

Transform Your Ideas into Engaging Animated Experiences:

Customized Sales Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Sales Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.

Partner with a Proven Team:

12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes a Sales Explainer Video truly effective. Over 310 of these projects have been specifically focused on crafting compelling Sales Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

A Collaborative Approach for Exceptional Results:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear and open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Sales Explainer Videos.


Ready to unlock the potential of Sales Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Sales Explainer Video?

A Sales explainer video is a short, engaging video that explains the value proposition of a product or service. It's a powerful tool for businesses to capture attention, educate potential customers, and ultimately, drive action. These videos are typically used to introduce a new product or service, explain a complex concept, or showcase customer testimonials.

Sales explainer videos are versatile and can be used in a variety of marketing campaigns. They can be embedded on websites, shared on social media, included in email marketing campaigns, and even used as a visual aid during sales calls.

What do top Sales Explainer Videos have in common?

Mastering sales explainer videos requires focusing on these key elements to create impactful content that converts.

Irresistible Value Proposition - Showcase the transformative impact, not just features. Focus on the "why" not just the "what".

• Precise Target Audience - Tailor the language and visuals to resonate with their specific needs. Use their language.
• Problem-Solution Alignment - Visually demonstrate the problem and the solution's effectiveness. Show, don't tell.
• Compelling Story Arc - Use relatable characters and scenarios to build emotional connection. Emphasize the transformation.
• Strategic Visuals - Use high-quality visuals that are both aesthetically pleasing and informative. Minimize distractions.
• Feature Prioritization - Focus on the 2-3 most compelling features that solve the core problem. Less is more.
• Authentic Testimonials - Feature diverse testimonials showcasing real results and positive experiences. Show faces.
• Actionable Call to Action - Make it easy for viewers to take the next step with clear, concise instructions. Use strong verbs.
• Well-Defined Script - Ensure a logical flow and concise messaging for maximum clarity. Keep it brief.
• Brand Identity - Use consistent branding elements to reinforce brand recognition and trust. Maintain a unified look.

What makes Sales Explainer Videos effective?

A captivating Sales Explainer Video is a powerful tool for businesses to engage their audience and drive action. It's a dynamic way to communicate complex information, showcase the benefits of a product or service, and ultimately, encourage viewers to take the next step.

A successful Sales Explainer Video is driven by a clear understanding of the target audience and their needs. It's designed to capture attention, educate viewers, and ultimately, lead them towards a desired outcome.

Methods for creating effective Sales Explainer Videos include using compelling visuals, concise storytelling, and a clear call to action. These elements work together to create a memorable experience that resonates with viewers and leaves a lasting impression.

How long should your Sales Explainer Video be?

Optimize sales explainer video length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the core message?
• Who's the ideal viewer?
• How many key features?
• What's the product's complexity?
• Where will the video live?
• What's the video's purpose?
• Which style best suits the message?

Sales explainer video length guide

How to create Sales Explainer Videos?

Mastering sales explainer videos requires a strategic approach that prioritizes clarity, engagement, and a compelling narrative. Crafting a video that resonates with your target audience and drives conversions demands a meticulous process, from initial concept to final delivery.

• Key Message - Focus on a single, powerful benefit to avoid overwhelming the viewer.
• Narrative Development - Structure the story with a clear problem, solution, and call to action.
• Video Style Selection - Match the style to your brand and target audience for maximum impact.
• Storyboard Creation - A detailed storyboard ensures consistency and prevents costly reshoots.
• Script Writing - Use concise language and strong visuals to convey information efficiently.
• Voice Recording - A professional voiceover artist can significantly improve the video's quality.
• Animation/Filming - High-quality visuals are crucial for capturing attention and maintaining engagement.
• Visual Effects - Use subtle effects to enhance the video's aesthetic appeal and highlight key features.
• Final Editing - Ensure a smooth flow, consistent branding, and a clear call to action for optimal results.

Targeting Your Audience with Explainer Videos

Creating a winning explainer video goes beyond just explaining; it's about connecting with your audience. Let's explore how we can tailor our videos to resonate with the right people.

Think about your ideal viewer. What are their needs, their pain points, and their aspirations? A business explainer video targeting CEOs will differ drastically from one aimed at new customers. Similarly, a brand explainer video for a tech startup will have a different vibe than one for a non-profit.

Let's explore some key tactics:

• Understand your audience. Dive deep into their world. What language do they use? What are their daily challenges? For example, sales explainer video examples for b2b often focus on return on investment and efficiency, while sales explainer video examples healthcare emphasize patient benefits and improved outcomes.
• Craft a relatable narrative. Use characters and scenarios that resonate with your target audience. Imagine a busy mom struggling to find healthy meals for her family. A relatable story can instantly grab her attention.
• Highlight relevant benefits. Don't just list features; showcase how your product or service solves their specific problems. If your target audience is small business owners, focus on how your software can save them time and money.
• Choose the right style. A whiteboard animation might be perfect for explaining a complex concept, while a live-action video could build trust and showcase your product in use.

By understanding your audience and tailoring your message, you can create explainer videos that truly connect, driving engagement and ultimately, conversions.

The Benefits of Using 3D Animation in Sales Videos

Moving beyond basic video styles, let's explore the transformative power of 3D animation in sales. 3D animation offers a unique blend of visual appeal and storytelling potential, enabling us to create truly captivating explainer videos that resonate with audiences and drive conversions. Think of it as upgrading your visual storytelling toolkit, allowing you to showcase products, explain complex concepts, and build brand connections in a way that traditional video simply can't match.

Imagine showcasing your new software's interface with a dynamic 3D walkthrough, highlighting its user-friendly design and key features. Or picture a captivating animation that simplifies a complex technical process , making it easily understandable for any viewer. These are just glimpses into the possibilities that 3D animation unlocks.

• Enhanced Visual Appeal: 3D animation's stunning visuals immediately grab attention, making your video stand out in today's crowded digital landscape. This is crucial for capturing and holding viewer interest, especially in the fast-paced world of online marketing.

• Product Visualization: Explore every angle and detail of your product with dynamic 3D models, offering viewers a comprehensive understanding of its features and benefits. This is particularly effective for showcasing sales explainer video examples technology, allowing viewers to experience your product in a way that traditional video can't replicate.

• Complex Concept Simplification: Transform intricate ideas into easily digestible visuals, making even the most technical information accessible and engaging. This is where 3D animation truly shines, allowing you to break down complex concepts into visually compelling narratives . Following sales explainer video examples best practices, consider using 3D animation to create engaging product demos.

• Brand Storytelling: Craft immersive narratives that connect with your audience on an emotional level, building brand loyalty and driving purchase intent. A marketing explainer video using 3D animation can effectively communicate your brand story and value proposition, creating a lasting impression on viewers. Enhance your service demo video with 3D animation to visualize abstract concepts and showcase the benefits of your service.

3D animation empowers us to create sales explainer videos that not only inform but also inspire, ultimately driving business growth and leaving a lasting impact on your target audience.

Choosing the Right Animation Style for Your Sales Video

So, we've discussed the core elements of a compelling sales explainer video. Now, let's dive into the exciting world of animation styles. Choosing the right style can transform your video from informative to truly captivating. It's about finding the perfect visual language to connect with your audience and bring your message to life.

Animation isn't a one-size-fits-all approach. Consider your brand's personality. A playful brand might thrive with vibrant 2D animation, while a tech company might opt for sleek motion graphics. Think about your target audience too. A younger demographic might appreciate trendy animation, while a more mature audience might prefer a classic style. Budget and timelines also play a role. 2D animation is generally more budget-friendly than 3D, while whiteboard animation can be a cost-effective way to explain complex concepts. For manufacturers, sales explainer video examples manufacturing offer inspiration for showcasing intricate products or processes.

• 2D animation offers versatility and affordability, making it a popular choice for various explainer videos.
• 3D animation brings realism and depth to your visuals, ideal for showcasing products in a visually stunning way. Animated product video examples can inspire creative approaches.
• Motion graphics are perfect for dynamic data visualization , making complex information engaging and digestible. Sales explainer video examples motion graphics showcase the power of visual storytelling with data.
• Live action integration adds a human touch , blending real-world footage with animation for a more authentic feel. product demo video examples demonstrate how this blend can effectively showcase product functionality.

Remember, clarity is key. Regardless of the style you choose, ensure your message is easily understood. Experiment with different styles and see what resonates best with your target audience. The right animation style can elevate your sales explainer video, making it memorable and impactful.

How to Choose the Right Video Length for Your Sales Video

Choosing the right length for your sales video is crucial. Too long, and you risk losing your audience; too short, and you might not convey your message effectively. It's about finding the sweet spot that keeps viewers engaged and drives conversions. Think about it – would you watch a five-minute video explaining a simple concept? Probably not. Similarly, a 30-second video might not be enough to showcase a complex software solution.

Finding the right balance involves understanding your audience, your product, and your goals. Consider where your video will live. A YouTube video can be longer than an Instagram story. Think about your product's complexity. A simple product explainer video might only need a minute, while a detailed software demo could be several minutes longer. Remember, value trumps length. Focus on delivering a clear, concise message that resonates with your target audience. For instance, sales explainer video examples software often benefit from screen recordings to demonstrate functionality effectively.

• Analyze your competitors. See what video lengths work for them. Sales video examples from successful campaigns can provide valuable insights.
• Test different lengths. A/B testing can help you determine the optimal length for your specific audience.
• Prioritize mobile viewing. Many people watch videos on their phones, so shorter, impactful videos are often preferred.
• Remember your call to action. A complex call to action might require a longer video to provide context.

Ultimately, the ideal video length is the one that effectively communicates your message and drives conversions. If you're showcasing a complex product, sales explainer video examples 3d animation can be highly effective, but keep the length concise to avoid overwhelming viewers. A product explainer video aiming for conversion might require a longer format to showcase all key features and benefits. Don't be afraid to experiment and find what works best for your brand and your audience.

Using Explainer Videos to Build Brand Awareness

Building brand awareness with explainer videos goes beyond simply explaining; it's about crafting a narrative that resonates with your audience and leaves a lasting impression. We're not just informing; we're building connections and fostering brand loyalty. Think of it as inviting viewers into our brand's world, showing them who we are and what we stand for.

A corporate explainer video, for instance, can be a powerful tool for establishing credibility and showcasing expertise. It's about creating an experience that resonates with our target audience, whether they're seasoned executives or new customers. Remember, a well-crafted explainer video isn't just a marketing tool; it's an investment in building a lasting brand identity.

Let's explore some key strategies:

• Craft a compelling story. Don't just list features; weave a narrative that showcases our brand's personality and values. Sales explainer video examples animation demonstrate how vibrant visuals can bring our story to life.

• Keep it concise. Attention spans are short, especially online. Sales explainer video examples short highlight the power of brevity in capturing and holding viewer interest .

• Show, don't just tell. Use visuals to communicate our message effectively. Think dynamic graphics, engaging characters, and real-world examples.

• Optimize for your platform . A YouTube video can be longer than an Instagram Story. Tailor our video length to the platform and audience.

By focusing on these strategies, we can create explainer videos that not only inform but also inspire, building brand awareness and driving meaningful engagement .

How sales explainer video examples are curated?

We dove deep into sales explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic sales explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Persuasiveness Examining the effectiveness of persuasive techniques and sales messaging.
7.Return on Investment (ROI) Focus Determining video alignment with sales goals and measurable impact.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, sales explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.