Compelling visuals are key to sales success, and animation delivers. This article showcases 30 of the best explainer videos, highlighting various animation styles that captivate audiences and boost conversions. From streamlined 2D to immersive 3D, we'll examine how these videos use animation to simplify complex ideas. Find the ideal animation style to elevate your brand and product. See how these videos use animation to tell compelling stories that sell.
Video's role in modern marketing:
96% of marketers recognize video as a crucial component of their marketing strategy.
Live video currently dominates Facebook, garnering 3x the median interactions.
Mobile video ads are estimated to make up 50% of YouTube's ad revenue.
Animation is now essential for high-converting explainer videos. Explore the strategies behind 30 exceptional examples, focusing on how diverse animation styles boost engagement and improve results. These videos demonstrate that the right animation can simplify complex information and make your product irresistible. This article offers practical tips to enhance your video marketing strategy and achieve outstanding results. Discover the ideal animation style for your next project.
Showcasing the ICG IC5 indoor cycle through a dynamic lens, this Product Feature Functionality Video masterfully details its pivotal features. The presentation uses smooth 3D animation to highlight the 300-degree magnetic resistance dial and the WattRate LCD+ computer, and Sprint Pro handlebars. The video smoothly transitions from the fore/aft seat adjustment to the detailed Poly-V belt drivetrain, creating a compelling product exploration.
This promotional video, with its quick transitions, effectively uses split-screen to demonstrate Coach by Color technology and an x-ray view of the power meter and self-powered generator. The high-quality animation truly amplifies each design element, catering directly to fitness enthusiasts and gym owners. The conclusion reinforces the products features, making it a highly valuable example of focused product presentation.
What We Can Learn
Create a video that's both visually stunning and informative, driving purchases.
Efficient warehouse operations are showcased in this Product Feature Functionality Video. The Veloce robot's precise movements and seamless integration with existing infrastructure are visually compelling, particularly the dynamic shots within the racking system. The video's 3D animation style is remarkably clear, enhancing understanding of the system's functionality.
Addverb's innovative approach to warehouse automation is clearly demonstrated. The video effectively highlights the Veloce's dexterity and the user-friendly interface at the packing station. This concise presentation successfully communicates the system's efficiency and space-saving design.
What We Can Learn
Focus on the "before & after" to showcase the value proposition, leading to more inquiries.
High-impact visuals launch this sales explainer video. The animation expertly demonstrates GeoSLAM's capabilities, showcasing the ZEB product line's versatility across various sectors. Its efficient structure ensures viewers stay engaged.
The video's clear presentation of features and applications makes it highly informative. A strong call to action concludes the video, driving viewers to the website. The overall effect is a dynamic and effective sales tool.
What We Can Learn
Showcase your product's versatility with diverse 3D animation scenarios, boosting viewer interest.
Clean lines and geometric shapes define this sales explainer video, instantly captivating the viewer. The 3D animation of the STAC window system is visually compelling, making complex features instantly clear to architects, designers, and builders.
The video's calm atmosphere subtly encourages further exploration of the product. The final shot, a window overlooking a tranquil landscape, powerfully communicates the benefits of enhanced energy efficiency and thermal insulation.
What We Can Learn
Animate 3D product views. intrigue drives deeper understanding and purchase.
Breton's sales explainer video powerfully showcases its machine. Rapid editing and dynamic camera angles highlight intricate details, creating an immediate impact. Concise text overlays deliver key information, while the red accents and particle effects enhance the high-tech aesthetic.
This video effectively targets industrial companies, leaving a lasting impression of efficiency and precision. The video's strong visual language speaks volumes, making it a prime example of a successful product demonstration.
What We Can Learn
Tell a compelling story through your animation, showcasing how your product solves a problem and improves lives.
This compelling sales explainer video immediately captivates with its striking opening: a fiery Earth, powerfully illustrating climate change's urgency. The video's strength lies in its seamless visual storytelling, effectively showcasing the Atlas Copco Smart Integrated Assembly device as a key solution for sustainable manufacturing.
The video's pacing is excellent, maintaining viewer engagement. The integration of Atlas Copco products into everyday life, alongside the futuristic factory scenes, convincingly demonstrates the company's commitment to sustainable solutions. This is a great example of a sales explainer video that effectively communicates a complex message.
What We Can Learn
Start with a captivating visual hook to instantly grab attention and set the tone.
Precise 3D animation vividly showcases the Voient Intelligent Energy System in this Product Functionality Video. Its sophisticated design and intricate components are elegantly presented, emphasizing portability and advanced features. The video's use of teal, black, white, and gold creates a sophisticated feel.
Close-ups of the assembly and connector, along with clear text overlays, effectively communicate the system's revolutionary capabilities and data-capturing functionality. This concise and informative demonstration is ideal for medical professionals and researchers.
Earth Token's impact on environmental awareness is immediately apparent. A Product Feature Functionality Video, it uses vibrant animation to show how the platform connects buyers and sellers of natural assets, fostering both environmental preservation and wealth generation.
The connected hexagon visualization is particularly effective, illustrating the network's reach. The video's clear explanation of Earth Token's benefits, combined with a strong call to action, leaves a lasting positive impression.
What We Can Learn
Keep it concise; short videos are more likely to be watched to the end.
Clever robotic choreography opens this sales explainer video. The video's efficient use of visuals, showcasing plug-and-play accessories and the intuitive Wizard Easy Programming software, is impressive. It clearly demonstrates the ease of use and broad application of the ABB Robotics Ecosystem Program.
This short, impactful video effectively communicates complex information. The high-quality 3D animation and concise presentation make it a strong example of how to market sophisticated technology. Visit the ABB website to learn more about simplifying your automation processes.
What We Can Learn
Strategic text overlays clarify complex details. improve understanding.
Intriguing visuals and a dynamic pace instantly captivate; this sales explainer video masterfully showcases technological power. The fast-paced editing and vibrant colors create an immersive experience, perfectly complementing the futuristic theme.
Intel's 13th Gen Core Processors are presented as tools for limitless creativity and unmatched performance. The video's diverse applications€”from gaming to creative work€”effectively demonstrate the chip's versatility and power, leaving a lasting impression. The video is 1 minute 36 seconds long.
What We Can Learn
Evoke emotion with stunning visuals, creating a memorable experience that converts viewers into customers.
High-quality medical adhesive solutions are the focus of this impressive explainer sales video. The visuals are exceptionally clear, showcasing the range of applications for Boyd's materials in wearable technology. The video expertly uses 3D animation to simplify complex technical details, making it easily understandable.
The video's strength is its ability to blend technical precision with a focus on the final product. The partnership with 3M is subtly emphasized, highlighting the quality of the materials. The video concludes with a clear call to action, encouraging viewers to contact Boyd for their design needs.
Intriguing visuals showcase Arctic Wolf's Incident Response in this Exploring Product Functionality Video. The dynamic animation clearly demonstrates the three-stage process: Secure, Analyze, and Restore, using memorable hexagons. A dedicated Incident Response Director and expert team ensure rapid response.
The video's compelling narrative, from cyberattack to network restoration, is enhanced by clever visual metaphors. The speed and efficiency of the response are emphasized, leaving a strong impression of Arctic Wolf's capabilities.
What We Can Learn
Visually demonstrate your product's value proposition, leading to increased inquiries.
This compelling Sales Explainer Video powerfully illustrates the impact of workplace stress on mental health. The clear animation and relatable story effectively communicate the severity of mental health injuries and the importance of proactive solutions.
The video's strength lies in its focus on addressing root causes, showcasing a collaborative approach to improving workplace safety. It leaves viewers with a clear understanding of the issue and a call to action for positive change.
Cloud service delivery challenges? This sales explainer video showcases ArrowSphere's solution. The visuals, from a server room fly-through to data visualizations, effectively communicate the platform's ability to simplify complex processes.
ArrowSphere's single portal for multi-cloud management, effortless provisioning, and insightful business intelligence are clearly presented. The video's fast pace and dynamic visuals maintain viewer engagement, making the platform's benefits easily understood. Request a demo today!
Railroad safety depends on proactive maintenance. This sales explainer video brilliantly uses 3D animation to illustrate PanMon's automated pantograph scanning, showing its real-time data analysis dashboard. The visuals are clear, concise, and highly effective.
The video's success lies in its direct demonstration of PanMon's value: preventing costly downtime and improving track safety. It's a persuasive sales tool, effectively communicating complex information to a technical audience.
What We Can Learn
Visualize complex processes simply to boost viewer comprehension and drive conversions.
AUMA's Coralink system is showcased in a dynamic sales explainer video. The video uses a striking coral reef metaphor to illustrate the interconnectedness of the system, making complex industrial processes easy to grasp. The visuals are clean and modern, and the fast pace keeps viewers engaged.
Coralink's user-friendly interface and scalable monitoring capabilities are clearly demonstrated. The video is a great example of how to effectively market industrial software, and it's just 1 minute 49 seconds long.
Warehouse efficiency is paramount. This sales explainer video, showcasing CRRC's solution, immediately grabs attention with its clear visuals. The animation effectively communicates complex processes, highlighting the benefits of optimized resource allocation and task prioritization.
The video's concise format and clean design make it easily digestible for busy logistics professionals. It clearly demonstrates how the software improves workflow, leading to increased efficiency and reduced bottlenecks.
This engaging sales explainer video cleverly illustrates energy's importance. Isometric views offer a fresh perspective on energy consumption, from homes to businesses, effectively showcasing peak demand and the benefits of shifting energy use. Visual metaphors, like a lamp representing light and a clock symbolizing time, enhance understanding.
PGE's commitment to clean energy is subtly yet powerfully conveyed. The video's simple yet effective communication of complex information makes it a great example of educational and promotional content. The vibrant visuals and clear narration leave a lasting impression, encouraging viewers to consider their energy habits.
Invoking a sense of greatness, this sales explainer video immediately connects Alation to the world of champions, highlighting their 10 years of data mastery. Using silhouettes of iconic athletes, the video draws a compelling parallel between sporting excellence and Alation's leadership in data management. The stadium backdrop adorned with banners further underscores Alations significant achievements.
The vibrant, fast-paced sales explainer video animation combined with the energy of sports commentary creates an exciting experience. Alations brand colors, paired with concise text overlays, reinforce the message that they are the leading data management platform, implicitly encouraging businesses to see them as the ultimate solution. This strategic approach builds trust and aspiration.
What We Can Learn
Craft a compelling narrative. viewers connect with stories, boosting sales.
Elevated Vacuum technology's functionality is brilliantly showcased. This sales explainer video uses simple, effective animation to clearly demonstrate how the vacuum enhances prosthetic leg stability and comfort. The visuals are clean and easy to follow, making complex mechanics accessible.
The video's success lies in its straightforward approach. It successfully conveys the benefits of the technology without overwhelming the viewer. A concise explanation, combined with impactful visuals, leaves a lasting impression.
Compelling visuals transform this sales explainer video into a powerful tool. The 3D animation cleverly simplifies complex compliance issues, making the potential risks and solutions immediately clear. Intuitive interface mockups showcase NICE Enlighten AI's features, highlighting its user-friendliness.
The video's success lies in its ability to translate abstract concepts into engaging visuals. Smooth transitions and concise information delivery maintain viewer interest. Visual metaphors add emotional weight, effectively communicating the importance of compliance.
What We Can Learn
Clearly demonstrate how your product solves a specific problem, leading to increased conversions.
Sophisticated 3D simulations immediately engage viewers in this Video Sales Explainer. The diverse applications, from simulating tornadoes to showcasing secure communications on an aircraft carrier, powerfully demonstrate the technology's broad capabilities. Clear data visualizations enhance understanding and build confidence in the solution's effectiveness.
This compelling presentation, using a clean aesthetic and isometric views, effectively communicates the value proposition to a wide range of potential clients. The global reach of Fujitsu's secure HPC solutions is subtly implied, leaving a strong impression of the technology's potential.
23. ELHA 3D Sales Video Example - Encourage further inquiry implicitly
High-quality visuals drive this sales explainer video. The ELHA machining center's complexity is brilliantly showcased through detailed 3D animation, focusing on key features like the automatic tool changer and pallet system. The video targets manufacturing professionals, offering a clear understanding of the machine's capabilities.
Smooth transitions and strategic lighting enhance the viewing experience, making even intricate details easily digestible. The video's concise runtime and professional aesthetic make it a strong example of effective technical communication.
What We Can Learn
Detail the components' coordinated action. this showcases precision, increasing confidence.
High-impact visuals propel this sales explainer video forward. The Carina GeoTH system's complex workings are made clear through stunning 3D animation, showcasing its capabilities for geothermal energy companies. A two-minute-plus runtime allows for a thorough explanation.
Data visualizations are exceptionally well-done, making the information accessible. This video is a prime example of how to effectively communicate complex technical information to a professional audience, leaving a lasting impression.
Hospital pharmacy management is revolutionized by this sales explainer video showcasing the BD Rowa„¢ Smart. The video's use of high-quality 3D renderings and smooth animations effectively communicates the machine's advanced features and streamlined workflow. Visuals clearly show the robotic arm's operation and the system's integration with existing pharmacy information systems.
This clear and concise video effectively targets hospital administrators and pharmacists, highlighting the efficiency gains and cost reductions. The use of simple yet effective 2D graphics to illustrate complex processes makes the information easily understandable. The video's impact is further enhanced by its modern aesthetic and consistent brand identity.
Vaisala's Product Demo Functionality Video immediately captivates with its sleek, modern animation. Flat vector illustrations and a bright color palette make the platform's features instantly clear, targeting HR professionals and business leaders effectively.
The video's concise explanation of the platform's functionality, coupled with engaging character animation, makes complex processes easily understandable. This approach ensures the video is both informative and persuasive, highlighting the benefits without overwhelming the viewer with technical details.
Electric vehicle technology is explained with remarkable clarity in this sales explainer video. The 3D animation of the Kia EV6's inner workings is a standout, transforming a potentially complex topic into an easily digestible visual experience.
This video effectively communicates the advantages of regenerative braking, showing how it enhances efficiency and range. The seamless integration of 3D animation and clear narration makes the video highly engaging and informative, a great example of effective communication.
What We Can Learn
Let your animation tell a story, creating an emotional connection that leads to sales.
Projector technology showcased with stunning clarity. This 2D Explainer Video Advertising for Sales uses dynamic visuals to highlight the Epson Home Cinema LS11000's features. The exploded view of internal components and the high-resolution footage are particularly effective.
This marketing approach successfully communicates complex technical details in an engaging way. The video's concise structure and high-quality graphics make it a compelling advertisement for home theater enthusiasts and gamers.
Cubic's video immediately grabs attention. The crisp visuals and efficient pacing make for a compelling Product Demo Functionality Video. The clear demonstration of features is a highlight.
The concise explanation avoids technical jargon, making the product accessible to everyone. This straightforward approach is effective in showcasing the product's value proposition.
Efficient emergency room operations are vividly portrayed in this Application Functionality Video. The 3D animation effectively showcases the Medhost EDIS solution's impact on workflow, highlighting its intuitive interface.
This concise video clearly demonstrates how Medhost EDIS streamlines processes, leading to improved staff efficiency and better patient care. Automation features, such as automated charge capture, are shown to reduce errors and increase revenue.
FAQ
How can a sales explainer video boost my sales funnel?
Explainer videos engage viewers, clearly communicate product value, and drive conversions throughout the sales funnel.
How should my video narrative drive purchase action?
Drive purchase action by highlighting benefits, addressing pain points, and incorporating a compelling call to action within the video narrative.
How can animation clarify my product's value?
Animation visually demonstrates product features, functionality, and benefits, clarifying value propositions more effectively than static content.
What animation styles best suit sales explainer videos?
2D, 3D, motion graphics, and whiteboard animation are common explainer video styles. The optimal choice depends on brand identity, product complexity, and target audience.
How does animation style influence audience engagement with my sales message?
Animation style significantly impacts audience engagement. Choose a style that captures attention, simplifies complex information, and evokes desired emotions for increased message retention.
How can branding enhance video persuasiveness?
Consistent branding (logo, color palette, visual style) creates a cohesive brand experience, building trust and recognition, enhancing video persuasiveness.
How do music and sound effects amplify my video's emotional impact?
Music and sound effects enhance emotional impact, setting the mood, emphasizing key moments, and creating a more immersive viewing experience.
What video techniques do leading companies in my industry use?
Leading companies utilize high-quality animation, clear messaging, targeted storytelling, and strong calls to action in their explainer videos.
How can storytelling maximize a sales video's impact?
Storytelling connects with viewers emotionally, making messages more memorable and persuasive, maximizing video impact.
How can a product demo video be optimized for lead capture?
Optimize product demos for lead capture by including clear calls to action (website links, lead forms) and concisely presenting key product information.
What call-to-action types yield highest video conversion rates?
Effective calls to action are clear, concise, and compelling, prompting immediate viewer response. Examples: "Visit our website," "Request a demo," or "Sign up now."
How can my video differentiate my offering?
Differentiate your offering by showcasing your unique selling proposition (USP), highlighting competitive advantages, and demonstrating customer value.
How can testimonials build trust in my video?
Testimonials provide social proof, demonstrating positive customer experiences and building trust in your video's message.
What framework can I use to adapt successful video examples?
Adapt successful video examples by analyzing their structure, messaging, and visual style, then tailoring these elements to your specific product and target audience.
How can I distill my USP into a compelling video message?
Distill your USP into a compelling message by focusing on key benefits, addressing customer pain points, and clearly communicating your value proposition. A typical 60-second video can range from $1,000 to $6,000 depending on complexity, with turnaround times from 3-8 weeks.
How to plan and optimize Sales Explainer Videos?
Targeted Messaging: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook, Founder, Intuit. Advids recognizes the importance of understanding the target audience. For a healthcare client, we developed a sales explainer video specifically addressing the concerns of busy parents, resulting in a 15% rise in appointment bookings.
Actionable: Tailor messaging to resonate with specific audience segments and needs.
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple. Advids prioritizes functionality alongside aesthetics. For an e-commerce client, we created a visually engaging sales explainer video demonstrating the product's ease of use, leading to a 10% increase in sales conversions.
Actionable: Prioritize clear visuals that effectively communicate product value.
Value-Driven Content: "Content is king, but engagement is queen, and the lady rules the house!" - Mari Smith, Social Media Thought Leader. Advids focuses on creating content that resonates. For a non-profit client, we produced a sales explainer video highlighting the impact of their work, resulting in a 25% increase in donations.
Actionable: Create content that provides value and fosters audience engagement.
Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids embraces a minimalist approach. For a tech startup client, we developed a concise sales explainer video focusing on the core features of their product, leading to a 30% increase in website traffic.
Actionable: Communicate complex ideas clearly and concisely for maximum impact.
Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore, Author, Crossing the Chasm. Advids leverages data to refine strategies. For a real estate client, we analyzed video performance metrics and adjusted the call to action, resulting in a 12% increase in lead generation.
Actionable: Track and analyze video data to optimize performance and ROI.
Why Advids for Sales Explainer Video?
At Advids, we create high-quality, original Sales Explainer Videos designed to boost your business. Our blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective animation.
Transform Your Ideas into Engaging Animated Experiences:
Customized Sales Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Sales Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Partner with a Proven Team:
12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes a Sales Explainer Video truly effective. Over 310 of these projects have been specifically focused on crafting compelling Sales Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
A Collaborative Approach for Exceptional Results:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear and open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Sales Explainer Videos.
Ready to unlock the potential of Sales Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Sales Explainer Video?
A Sales explainer video is a short, engaging video that explains the value proposition of a product or service. It's a powerful tool for businesses to capture attention, educate potential customers, and ultimately, drive action. These videos are typically used to introduce a new product or service, explain a complex concept, or showcase customer testimonials.
Sales explainer videos are versatile and can be used in a variety of marketing campaigns. They can be embedded on websites, shared on social media, included in email marketing campaigns, and even used as a visual aid during sales calls.
What do top Sales Explainer Videos have in common?
Mastering sales explainer videos requires focusing on these key elements to create impactful content that converts.
Irresistible Value Proposition - Showcase the transformative impact, not just features. Focus on the "why" not just the "what".
Precise Target Audience - Tailor the language and visuals to resonate with their specific needs. Use their language.
Problem-Solution Alignment - Visually demonstrate the problem and the solution's effectiveness. Show, don't tell.
Compelling Story Arc - Use relatable characters and scenarios to build emotional connection. Emphasize the transformation.
Strategic Visuals - Use high-quality visuals that are both aesthetically pleasing and informative. Minimize distractions.
Feature Prioritization - Focus on the 2-3 most compelling features that solve the core problem. Less is more.
Authentic Testimonials - Feature diverse testimonials showcasing real results and positive experiences. Show faces.
Actionable Call to Action - Make it easy for viewers to take the next step with clear, concise instructions. Use strong verbs.
Well-Defined Script - Ensure a logical flow and concise messaging for maximum clarity. Keep it brief.
Brand Identity - Use consistent branding elements to reinforce brand recognition and trust. Maintain a unified look.
What makes Sales Explainer Videos effective?
A captivating Sales Explainer Video is a powerful tool for businesses to engage their audience and drive action. It's a dynamic way to communicate complex information, showcase the benefits of a product or service, and ultimately, encourage viewers to take the next step.
A successful Sales Explainer Video is driven by a clear understanding of the target audience and their needs. It's designed to capture attention, educate viewers, and ultimately, lead them towards a desired outcome.
Methods for creating effective Sales Explainer Videos include using compelling visuals, concise storytelling, and a clear call to action. These elements work together to create a memorable experience that resonates with viewers and leaves a lasting impression.
How long should your Sales Explainer Video be?
Optimize sales explainer video length for maximum impact by aligning video type, content, and target audience stage.
Pre-production Considerations for Determining Video Length:
What's the core message?
Who's the ideal viewer?
How many key features?
What's the product's complexity?
Where will the video live?
What's the video's purpose?
Which style best suits the message?
Sales explainer video length guide
Sales Explainer Types
Video Length
Use Case
Funnel
Animated Explainer
60-90 seconds
Captures attention with vibrant visuals, ideal for complex products or services, concise storytelling.
Awareness/Consideration
Live Action Explainer
45-75 seconds
Adds authenticity and relatability, showcases product in use, builds trust quickly.
Consideration/Conversion
Screen Recording
30-60 seconds
Demonstrates software/website functionality, clear and direct, ideal for tutorials.
Consideration/Conversion
Product Demo
60-90 seconds
Shows product features and benefits, highlights key selling points, practical approach.
Consideration/Decision
Whiteboard Animation
45-75 seconds
Simple, engaging, and easy to understand, ideal for explaining complex concepts.
Awareness/Consideration
How to create Sales Explainer Videos?
Mastering sales explainer videos requires a strategic approach that prioritizes clarity, engagement, and a compelling narrative. Crafting a video that resonates with your target audience and drives conversions demands a meticulous process, from initial concept to final delivery.
* Target Audience - Use detailed buyer personas to tailor messaging and visuals to specific needs.
Key Message - Focus on a single, powerful benefit to avoid overwhelming the viewer.
Narrative Development - Structure the story with a clear problem, solution, and call to action.
Video Style Selection - Match the style to your brand and target audience for maximum impact.
Storyboard Creation - A detailed storyboard ensures consistency and prevents costly reshoots.
Script Writing - Use concise language and strong visuals to convey information efficiently.
Voice Recording - A professional voiceover artist can significantly improve the video's quality.
Animation/Filming - High-quality visuals are crucial for capturing attention and maintaining engagement.
Visual Effects - Use subtle effects to enhance the video's aesthetic appeal and highlight key features.
Final Editing - Ensure a smooth flow, consistent branding, and a clear call to action for optimal results.
Targeting Your Audience with Explainer Videos
Creating a winning explainer video goes beyond just explaining; it's about connecting with your audience. Let's explore how we can tailor our videos to resonate with the right people.
Think about your ideal viewer. What are their needs, their pain points, and their aspirations? A business explainer video targeting CEOs will differ drastically from one aimed at new customers. Similarly, a brand explainer video for a tech startup will have a different vibe than one for a non-profit.
Let's explore some key tactics:
Understand your audience. Dive deep into their world. What language do they use? What are their daily challenges? For example, sales explainer video examples for b2b often focus on return on investment and efficiency, while sales explainer video examples healthcare emphasize patient benefits and improved outcomes.
Craft a relatable narrative. Use characters and scenarios that resonate with your target audience. Imagine a busy mom struggling to find healthy meals for her family. A relatable story can instantly grab her attention.
Highlight relevant benefits. Don't just list features; showcase how your product or service solves their specific problems. If your target audience is small business owners, focus on how your software can save them time and money.
By understanding your audience and tailoring your message, you can create explainer videos that truly connect, driving engagement and ultimately, conversions.
The Benefits of Using 3D Animation in Sales Videos
Moving beyond basic video styles, let's explore the transformative power of 3D animation in sales. 3D animation offers a unique blend of visual appeal and storytelling potential, enabling us to create truly captivating explainer videos that resonate with audiences and drive conversions. Think of it as upgrading your visual storytelling toolkit, allowing you to showcase products, explain complex concepts, and build brand connections in a way that traditional video simply can't match.
Imagine showcasing your new software's interface with a dynamic 3D walkthrough, highlighting its user-friendly design and key features. Or picture a captivating animation that simplifies a complex technical process, making it easily understandable for any viewer. These are just glimpses into the possibilities that 3D animation unlocks.
Enhanced Visual Appeal: 3D animation's stunning visuals immediately grab attention, making your video stand out in today's crowded digital landscape. This is crucial for capturing and holding viewer interest, especially in the fast-paced world of online marketing.
Product Visualization: Explore every angle and detail of your product with dynamic 3D models, offering viewers a comprehensive understanding of its features and benefits. This is particularly effective for showcasing sales explainer video examples technology, allowing viewers to experience your product in a way that traditional video can't replicate.
Complex Concept Simplification: Transform intricate ideas into easily digestible visuals, making even the most technical information accessible and engaging. This is where 3D animation truly shines, allowing you to break down complex concepts into visually compelling narratives. Following sales explainer video examples best practices, consider using 3D animation to create engaging product demos.
Brand Storytelling: Craft immersive narratives that connect with your audience on an emotional level, building brand loyalty and driving purchase intent. A marketing explainer video using 3D animation can effectively communicate your brand story and value proposition, creating a lasting impression on viewers. Enhance your service demo video with 3D animation to visualize abstract concepts and showcase the benefits of your service.
3D animation empowers us to create sales explainer videos that not only inform but also inspire, ultimately driving business growth and leaving a lasting impact on your target audience.
Choosing the Right Animation Style for Your Sales Video
So, we've discussed the core elements of a compelling sales explainer video. Now, let's dive into the exciting world of animation styles. Choosing the right style can transform your video from informative to truly captivating. It's about finding the perfect visual language to connect with your audience and bring your message to life.
Animation isn't a one-size-fits-all approach. Consider your brand's personality. A playful brand might thrive with vibrant 2D animation, while a tech company might opt for sleek motion graphics. Think about your target audience too. A younger demographic might appreciate trendy animation, while a more mature audience might prefer a classic style. Budget and timelines also play a role. 2D animation is generally more budget-friendly than 3D, while whiteboard animation can be a cost-effective way to explain complex concepts. For manufacturers, sales explainer video examples manufacturing offer inspiration for showcasing intricate products or processes.
2D animation offers versatility and affordability, making it a popular choice for various explainer videos.
3D animation brings realism and depth to your visuals, ideal for showcasing products in a visually stunning way. Animated product video examples can inspire creative approaches.
Motion graphics are perfect for dynamic data visualization, making complex information engaging and digestible. Sales explainer video examples motion graphics showcase the power of visual storytelling with data.
Live action integration adds a human touch, blending real-world footage with animation for a more authentic feel. product demo video examples demonstrate how this blend can effectively showcase product functionality.
Remember, clarity is key. Regardless of the style you choose, ensure your message is easily understood. Experiment with different styles and see what resonates best with your target audience. The right animation style can elevate your sales explainer video, making it memorable and impactful.
How to Choose the Right Video Length for Your Sales Video
Choosing the right length for your sales video is crucial. Too long, and you risk losing your audience; too short, and you might not convey your message effectively. It's about finding the sweet spot that keeps viewers engaged and drives conversions. Think about it – would you watch a five-minute video explaining a simple concept? Probably not. Similarly, a 30-second video might not be enough to showcase a complex software solution.
Finding the right balance involves understanding your audience, your product, and your goals. Consider where your video will live. A YouTube video can be longer than an Instagram story. Think about your product's complexity. A simple product explainer video might only need a minute, while a detailed software demo could be several minutes longer. Remember, value trumps length. Focus on delivering a clear, concise message that resonates with your target audience. For instance, sales explainer video examples software often benefit from screen recordings to demonstrate functionality effectively.
Analyze your competitors. See what video lengths work for them. Sales video examples from successful campaigns can provide valuable insights.
Test different lengths. A/B testing can help you determine the optimal length for your specific audience.
Prioritize mobile viewing. Many people watch videos on their phones, so shorter, impactful videos are often preferred.
Remember your call to action. A complex call to action might require a longer video to provide context.
Ultimately, the ideal video length is the one that effectively communicates your message and drives conversions. If you're showcasing a complex product, sales explainer video examples 3d animation can be highly effective, but keep the length concise to avoid overwhelming viewers. A product explainer video aiming for conversion might require a longer format to showcase all key features and benefits. Don't be afraid to experiment and find what works best for your brand and your audience.
Using Explainer Videos to Build Brand Awareness
Building brand awareness with explainer videos goes beyond simply explaining; it's about crafting a narrative that resonates with your audience and leaves a lasting impression. We're not just informing; we're building connections and fostering brand loyalty. Think of it as inviting viewers into our brand's world, showing them who we are and what we stand for.
A corporate explainer video, for instance, can be a powerful tool for establishing credibility and showcasing expertise. It's about creating an experience that resonates with our target audience, whether they're seasoned executives or new customers. Remember, a well-crafted explainer video isn't just a marketing tool; it's an investment in building a lasting brand identity.
Let's explore some key strategies:
Craft a compelling story. Don't just list features; weave a narrative that showcases our brand's personality and values. Sales explainer video examples animation demonstrate how vibrant visuals can bring our story to life.
Keep it concise. Attention spans are short, especially online. Sales explainer video examples short highlight the power of brevity in capturing and holding viewer interest.
Show, don't just tell. Use visuals to communicate our message effectively. Think dynamic graphics, engaging characters, and real-world examples.
Optimize for your platform. A YouTube video can be longer than an Instagram Story. Tailor our video length to the platform and audience.
By focusing on these strategies, we can create explainer videos that not only inform but also inspire, building brand awareness and driving meaningful engagement.
How sales explainer video examples are curated?
We dove deep into sales explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic sales explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Persuasiveness Examining the effectiveness of persuasive techniques and sales messaging. 7.Return on Investment (ROI) Focus Determining video alignment with sales goals and measurable impact. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, sales explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
