Have you ever considered the impact of a single, well-crafted visual? I am here today to show you how we can leverage the power of animation to transform your B2B marketing. In this article, what we'll uncover is the potential of short, engaging 2D explainer videos to connect with your audience on a deeper level. These aren't just videos; they're a powerful new way to communicate your message, fostering understanding and driving conversions. Our exploration will reveal the incredible impact these videos can have, and the statistics will leave you speechless.
93% of businesses rate video as an important part of their marketing strategy.
66% of businesses are eager to use AI for their 2024 video projects.
44% of companies point to team size, resources, and technical ability as their biggest hurdles for video production.
These stats reveal a growing reliance on video marketing, a surge in AI adoption, and a persistent challenge in video production. 2D explainer videos offer a solution, providing accessible, engaging content that overcomes resource limitations. Today, we're diving into over 30 Attention-grabbing Small B2B animation video examples that instantly caught our eye and sparked our interest
ACCIONA is a company that is focused on creating sustainable solutions for outer space. This video is designed to bring awareness of the problem of space junk and the dangers it poses to satellites and other spacecrafts.
Video Design - This B2B animation video for product launch uses a combination of animated graphics and text to deliver the information. The video is simple and straightforward, using flat designs with sharp lines. The visuals are clean and clear, and the use of color is consistent with the brand's logo.
The video uses several design elements to communicate the seriousness of the issue. The use of dark colors, such as black, helps set a tone of urgency. The video uses graphics that are designed to be visually engaging, highlighting the dangers of space junk with easy-to-understand visuals. The video uses a combination of text and graphics to communicate the message, and the animations are simple and effective. The style of the video is designed to create a sense of urgency. The visuals used, along with the tone of the video, help communicate the need to address the problem of space debris.
ACI is a payments platform that simplifies the payments experience for schools and universities. The video is designed to highlight the platform's ability to integrate with popular student information systems, like Anthology, Ellucian, and Oracle.
Video Design - The video's design is clean, simple, and straightforward. The colors are bright and bold, and the animation is smooth and engaging. ACI uses isometric graphics that resemble a building, which makes the B2B animation video for social media feel more modern and approachable.
The video uses simple imagery, like arrows, to depict the flow of payments. These easy-to-understand graphics effectively communicate the platform's intuitive design and the benefits of using a single sign-on experience. The bright blue color scheme and animated graphics create a playful tone that contrasts with the complexity of the subject, making the video more engaging for the target audience. The video's overall visual style is both informative and friendly, reflecting the platform's aim to streamline payments and make the process easier for students, parents, and staff.
Acquia’s digital experience platform, DXP, is a collection of products that help businesses deliver seamless experiences to their customers. The video is designed to highlight the DXP’s role in eliminating technology silos and creating a single central hub for businesses.
Video Design - Acquia utilizes a minimalist style using clean, simple line art. The video has a clean, professional look, emphasizing the scalability and efficiency of the Acquia platform. The use of outlines and a dark blue background makes it a suitable B2B animation video for brand awareness. This style is a perfect choice for B2B, it emphasizes key capabilities of Acquia’s DXP, and the simplicity helps present the core value of the product, its integration across multiple channels.
The video uses simple line art to illustrate complex concepts, like the ability to integrate across different touchpoints, devices, and channels. This makes it easy for the viewer to grasp the core value of the product. Acquia’s choice of animation style and color palette for the video ensures a modern and engaging presentation that aligns with the DXP’s ability to adapt and evolve with the ever-changing digital landscape.
What We Can Learn
Consistent branding builds recognition and trust, making your message memorable.
AlphaSense is a market intelligence and search platform, designed to help businesses make better decisions by providing access to a wealth of data and insights. This video is designed to showcase the platform's capabilities and the value it provides for businesses, particularly in the area of energy management.
Video Design - This B2B animation video for onboarding uses a clean and modern design style that is both informative and engaging. The use of bright colors, simple graphics, and animated elements helps to capture attention and communicate information clearly. The video features a clear, consistent style throughout, with smooth transitions and a calm and confident tone.
The video effectively utilizes animation to illustrate the complexities of energy management and highlights the challenges businesses face in this area. The use of data visualizations and charts helps to make complex data easy to understand and to illustrate how AlphaSense can help businesses make better decisions. The video also features relatable characters and scenarios, which help to make the content more engaging and to connect with the audience. The use of a calming and informative tone is a good fit for a B2B animation video for onboarding, as it makes the content easily digestible and helps viewers retain key information.
Buffer is a social media management platform. The video is designed to showcase the value and benefits of Buffer to small B2B companies.
Video Design - The video utilizes a playful and colorful animation style. Each social media platform is depicted as a circle with a relevant icon, and the Buffer logo is centered on a yellow background. This minimalist approach makes it a good Small B2B animation video that is engaging and easy to understand. The graphics are clean, bold, and consistent with the branding of Buffer, creating a professional and user-friendly look.
The visual design is simple and concise. The use of bright colors and animated icons helps to keep the viewer engaged. The overall tone of the video is lighthearted and positive, making it effective in communicating the message that Buffer can help to make social media management less stressful. The use of simple, easy-to-understand visuals helps to ensure that the message resonates with the target audience of busy small business owners.
Canon is a company focused on developing innovative medical imaging solutions. This video is designed to showcase SilverBeam, a new technology for low-dose lung cancer screening.
Video Design - The video utilizes a clean and modern B2B animation video for lead generation style. The use of dark backgrounds, clean lines, and a minimalist design approach makes it easy to consume and understand. Simple animations are used to illustrate key concepts, such as the statistics about lung cancer and the benefits of early detection.
The visual style of the video effectively communicates the objective of the video. By using a simple, yet powerful animation style, the video is able to present complex information in a way that is both engaging and informative. The dark tone conveys the seriousness of the topic, and the use of bold statistics emphasizes the importance of early detection. The simple animation style helps the viewer focus on the information being presented. This style helps drive the video's goal, which is to educate viewers on the importance of lung cancer screening.
Chart is a company that makes air lubrication systems for ships. The video is designed to show how the system works and the benefits of using it.
Video Design - This animated video for B2B marketing focuses on the marine industry. The visual style is simple and clean, using flat design elements and bright colors to highlight the key points of the air lubrication system. The use of animated graphics and charts helps explain the complex technology in a straightforward way.
The video uses simple animation, and the visual design is well aligned with the tone of the video. The video aims to showcase how the air lubrication system benefits the marine industry, and the visuals are well-aligned with this objective. The animations and graphics are clean and engaging, making the video informative and easy to understand.
Convey Health is a company that delivers integrated, end-to-end solutions for healthcare organizations. The video is designed to communicate the company's commitment to solving today's challenges and preparing for future challenges.
Video Design - The video uses clean, bold graphics with a simple design style. The video features bright colors, crisp graphics, and data visualizations, which are common elements used in B2B marketing animation. The simple design style enhances the video's impact and makes it easy for the viewer to follow the key messages of the video.
The visual style helps to communicate the objective of the video by highlighting the key message that Convey Health is a forward-thinking company focused on providing robust solutions for the healthcare industry. The video maintains a professional and informative tone, which conveys the company's dedication and expertise in their field.
9. CoPilot AI Short B2B Animated Promo - Drive sales leads implicitly
CoPilot AI is a solution for automating and simplifying LinkedIn lead generation. The video is designed to showcase how CoPilot AI can make it easier for professionals to find and engage with high-value leads.
Video Design - CoPilot AI uses a bold and bright animated video for B2B to showcase the features of its platform. The video features animated icons and elements that are colorful, visually appealing, and easy to understand. The animation style is smooth and modern, emphasizing the power of AI and automation.
The use of animation and visual design makes the video engaging and appealing to the target audience. The video effectively communicates CoPilot AI’s objective and highlights the benefits of using AI to improve lead generation on LinkedIn. The overall tone of the video is professional yet approachable, making it easy for viewers to connect with the brand and its message.
What We Can Learn
Visually demonstrate your product's value by showing how it solves a problem, leading to customer engagement.
Copperleaf helps organizations make strategic decisions about critical infrastructure projects. The video is designed to demonstrate the complexities of these decisions and how Copperleaf's solutions can help.
Video Design - This is a B2B explainer video animation that utilizes a simple, clean style with bright, bold colors. The video incorporates various elements like icons, illustrations, and animated transitions to keep the viewer engaged. The video uses clean visuals and clear animations, to simplify the complexities of decision making, for the target audience, which are infrastructure companies.
The visual style of the video communicates the objective of the video by highlighting the challenges of making decisions for critical infrastructure projects. The video uses a calm and reassuring tone to demonstrate how Copperleaf's solutions can alleviate these challenges. The video's narrative focuses on the scale and complexity of infrastructure decisions, and the need for a strategic approach to maximize capital efficiency, manage risk, and achieve future goals. The visual design helps to make the video engaging by simplifying the information, emphasizing the importance of the decision-making process and demonstrating how Copperleaf can help to achieve a better outcome.
What We Can Learn
Let your visuals tell a story, creating an emotional connection.
Cubeware is an analytics and business intelligence software company, specializing in data integration, analytics, and reporting. The video is designed to showcase the ETL tool used to extract, transform, and load data for business intelligence purposes.
Video Design - The B2B animation video features bold, isometric graphics, with a dark background and bright yellow lines. The video utilizes simple, clean animations and a visually appealing color palette. This combination of simple lines and bold shapes creates a distinct and modern style, effectively communicating the complex processes behind data transformation.
The video uses a clean and minimalist design style, emphasizing the power and clarity of Cubeware's solutions. The use of vibrant yellow against a dark background creates a sense of energy and focus, driving home the video's goal: to highlight the ease and effectiveness of data extraction, transformation, and loading within Cubeware's platform. This approach creates a modern and engaging visual language that successfully communicates the value proposition of the ETL tool.
What We Can Learn
Dynamic visuals make complex ideas easy to grasp, boosting engagement.
EY Embryonic is a cloud-based platform that helps businesses make fact-based decisions. The video is designed to showcase how EY Embryonic can help businesses thrive in a fast-paced world.
Video Design - EY Embryonic uses a blend of 3D animation and data visualizations to show the global market dynamics, making it a compelling B2B animation video for sales. The visual design style uses vibrant colors, especially red, blue, and orange, which represent growth, technology, and innovation. The video also includes a lot of movement and energy, which is typical for animation video.
The video opens with a fast-paced montage of global landscapes, followed by an abstract animation of a red earth, representing a global ecosystem. The overall tone of the video is confident, assertive, and encouraging, which reflects the EY brand identity. The narrative of the video is focused on the importance of having the right insights to make strategic decisions. The video also highlights EY’s expertise in the field, which adds credibility to the brand. The use of animation and data visualization helps to make the video engaging and easy to understand, which is critical for a B2B audience.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories, boosting engagement.
Fivetech is a company specializing in manufacturing and designing various screws and hardware. The video is designed to showcase their innovative plunger solutions.
Video Design - This B2B animation video for storytelling uses high quality graphics and 3D models to illustrate the functionalities and advantages of the plunger. The video presents a clean and professional aesthetic. The visual design highlights the product's intricate details by using clear, close-up shots and smooth transitions. The use of color, particularly the orange handle, draws the viewers' attention to the key features of the plunger.
The video utilizes an animation style that effectively communicates Fivetech's expertise in hardware engineering and manufacturing. The emphasis on the plunger's mechanism and its seamless integration in electronic devices emphasizes Fivetech's focus on quality and innovation. The video's minimalist tone emphasizes the product's value proposition and its benefits for B2B customers.
What We Can Learn
Showcase your product's unique features with crisp visuals, driving sales.
Givaudan is a global leader in the fragrance and flavor industry. This video is designed to introduce their Blossom Lab, a fully equipped mobile laboratory, and the company's focus on sustainability and innovation.
Video Design - This B2B animation video production uses a clean, modern design style, highlighted by sleek graphics, simple animation, and a clear focus on key information. The use of a soft pink color scheme provides a subtle but distinct visual language, while the video employs a combination of minimal text, close-ups of natural elements, and the occasional zoom to create a sense of depth and intimacy. This creates a polished and professional aesthetic that is engaging and informative.
The visual design of the video effectively communicates the goal, which is to showcase the benefits of the Blossom Lab. The video uses a soft and calming tone to convey Givaudan's commitment to sustainability, innovation, and quality. The narrative highlights how the Blossom Lab will enable the company to create new and beloved ingredients, enrich the perfumery palette, and optimize processes. The video evokes a sense of hope and optimism, leaving viewers feeling inspired by the company's ambitious vision for the future.
Jay ENF is a battery manufacturer specializing in Liquid Cooling Energy Storage Systems. The video is designed to highlight the benefits of using this technology.
Video Design - This Animated video for B2B marketing features high quality graphics that showcase the product’s functionality. The video emphasizes the importance of liquid cooling for reliable, powerful energy storage by showing the system in various locations like a desert and a snowy mountainous area.
The video's visual style uses a clean, modern aesthetic with a focus on realistic visuals and smooth animation. The use of simple graphics and a clear, concise narrative makes this a good Animated video for B2B marketing. The use of simple color schemes and clear graphics makes it easy for viewers to understand the system’s key features. The overall tone of the video is professional and confident. The video is designed to capture the attention of decision-makers in the industrial and commercial sectors.
What We Can Learn
Bring your tech to life with 3D animation, making complex ideas easy to grasp and boosting understanding.
Kurtz Ersa specializes in additive manufacturing and provides solutions for 3D metal printing. The video is designed to showcase their Alpha 140 3D printer and its capabilities, highlighting the benefits of tool-free production, complex structures, geometric freedom, and open system for personalized process parameters.
Video Design - The Kurtz Ersa video utilizes an engaging B2B marketing animation style, featuring 3D animations with high-quality graphics and a clean aesthetic. The video combines sleek, metallic textures with a modern design aesthetic, representing the precision and high-end nature of their 3D metal printing technology. The animations demonstrate the various stages of the printing process, including the laser melting technology and the creation of complex metal parts.
The video's visual style effectively communicates the key message of high-precision 3D metal printing with a focus on detail and precision. The use of clean, crisp visuals aligns with the brand's messaging of efficiency and technological advancement. This approach speaks to the company's target audience of B2B professionals, demonstrating the capabilities and value proposition of the Alpha 140 3D printer. The video promotes the company's advanced technology and positions Kurtz Ersa as a leader in the 3D printing industry.
What We Can Learn
Subtly weave branding throughout for consistent, memorable messaging.
Logitech is a company that provides video conferencing solutions. This video is designed to demonstrate the diverse mounting options available for deploying Logitech video conferencing solutions at scale.
Video Design - This B2B animation video production features a clean and minimalist design style. The video uses a simple color palette of black, white, and grey, creating a sophisticated and professional look. The product is the central focus of the video, presented against a neutral background, allowing for optimal visibility and clarity.
The visual style of the video effectively communicates the various ways Logitech video conferencing solutions can be mounted and integrated into different environments. The use of simple, clean animations and product close-ups showcases the design and functionality of the devices, highlighting the versatility of these solutions. The video emphasizes the ease of deployment, creating a sense of professionalism and efficiency.
What We Can Learn
Demonstrate adaptability. show your product working in various settings, increasing appeal.
MBDA is a defense company that produces Counter-UAS systems for naval platforms. This video is designed to illustrate the key features of the product, highlighting its comprehensive, modular, flexible, and evolvable nature.
Video Design - The video uses a combination of 3D animation and live-action footage to showcase the modularity of the Counter-UAS system. This small B2B animation video uses minimalist visuals, clean graphics, and high quality animation, making the product and its features stand out. This straightforward visual style, combined with clear animation makes the video informative and engaging.
The video's visual style effectively communicates the product's benefits, conveying the system's adaptability and versatility. By showing how different components can be assembled and deployed in a variety of scenarios, the video underscores the system's modularity. The use of a light color palette creates a clean and modern look, reflecting the technology's sophistication and efficiency. The overall tone is confident and professional, reflecting MBDA's expertise in the defense sector.
What We Can Learn
Inspire confidence by highlighting innovation and effectiveness, sparking interest.
Nederman MikroPul is a company that provides solutions for industrial air pollution control. This video is designed to showcase the effectiveness of Nederman MikroPul's wet scrubber system for protecting turbines.
Video Design - This video utilizes 3D animation to explain the workings of the Nederman MikroPul wet scrubber system. This type of B2B animation video for engagement allows viewers to visualize the solution and understand its complexities. The animation is straightforward, using clean, consistent colors and simple visuals that highlight the process of cleaning turbine exhaust. Each element is shown in detail, showcasing the meticulous design and functionality of the system. The video uses clean lines and sharp graphics that reflect the sophistication of the company and its products.
The video starts with an animation that shows a turbine and then zooms into the wet scrubber system. This style of animation makes the explanation clear and engaging. This is followed by an animation of the internal components of the wet scrubber, demonstrating its effectiveness in removing pollutants from the exhaust. The animation then shows the clean exhaust leaving the system, signifying the benefits of the solution. The video uses clear visuals, a concise narrative and a straightforward visual style to communicate the complexities of the product and its application. The overall tone is informative, factual and professional, reflecting the nature of the product and its target audience.
What We Can Learn
Detailed 3D animation makes technical processes clear, driving viewer engagement.
Ontra Atlas is a software designed to manage the complex relationships within fund management firms. The video is designed to showcase the software's ability to organize, consolidate, and visualize entity data, ultimately saving time and money.
Video Design - Ontra uses a simple, clear, and informative style for their animated video for B2B. The video uses a combination of line drawings and icons to visually represent the complex process of entity management. The color palette is minimalistic, using light blues and greens for the entity structure charts. This approach provides a clean and professional aesthetic, making the video both engaging and easy to understand.
The video uses icons, such as clocks, dollar bills, and email symbols, to represent key challenges that fund management firms face. The constant animation of these elements emphasizes the complexities of the traditional process and how Ontra helps streamline entity management. The use of a white background highlights the information and makes the video visually appealing, a good choice for an animated video for B2B. The clean, minimalist design clearly illustrates how Ontra Atlas can improve workflow efficiency and reduce unnecessary expenses. This tone is achieved through a concise and straightforward narration that focuses on the benefits of using Ontra Atlas, making the video clear and effective.
FAQ
How can a small animated B2B video help me explain my complex product simply?
Animation simplifies complex products by visualizing functionality and key features, making them easily understandable for a wider audience.
What are the different styles of small B2B animation videos?
Animation styles range from minimalist and flat design to 3D and motion graphics, each offering a unique visual appeal.
What is the average cost of producing a short animated B2B video?
Short animated B2B videos typically cost between $1,000 and $6,000, depending on complexity, length, and style.
How can I use existing assets (like brand guidelines, presentations, etc.) in the video creation process?
Existing assets like brand guidelines, logos, and product specifications can be integrated to maintain visual consistency and brand identity.
How can I ensure the animation style aligns with my brand identity?
Ensure brand alignment by selecting an animation style that complements your brand's personality and visual language.
What are the key benefits of using animation for B2B marketing?
Animation benefits B2B marketing by increasing engagement, simplifying complex topics, and improving message retention.
How can I make sure my animated video is engaging and memorable?
Engaging animation utilizes storytelling, humor, dynamic visuals, and a clear call to action to create a memorable experience.
What are the best practices for scripting a short animated B2B video?
Effective B2B animation scripts focus on a single key message, use clear and concise language, and include a compelling call to action.
How can I find a reputable animation studio or freelancer?
Find reputable animation studios or freelancers by reviewing portfolios, client testimonials, and industry recognition.
What questions should I ask a potential animation partner?
Essential questions for potential animation partners include experience, style expertise, pricing structure, and communication process.
How involved will I need to be in the video production process?
Client involvement typically includes initial briefings, feedback on concepts and drafts, and final approval stages.
How can I ensure the video effectively communicates my key message?
Effective communication is achieved through clear messaging, compelling visuals, and a strong call to action tailored to the target audience.
How can I use animation to showcase my product's features and benefits?
Showcase product features and benefits through dynamic animations, highlighting key functionalities and advantages.
What is the ideal length for a short animated B2B video?
Ideal length for short B2B animation videos is generally 60 seconds to 2 minutes, balancing concise messaging with audience engagement.
How can I use animation to tell a compelling story about my brand?
Tell compelling brand stories through animation by focusing on your values, mission, and unique selling propositions, creating an emotional connection with the audience.
How to plan and optimize Small B2B animation videos?
User-Centric Design: "Intuition is not based on logic but on accumulated experience." - Jakob Nielsen. Advids applies this to video creation. For a cybersecurity client, we incorporated user feedback into the animation style and script of a small B2B animation video, resulting in a higher click-through rate and improved conversion from viewer to lead.
Actionable: Prioritize user experience by incorporating user feedback in video design.
Content as Conversation: "Content is fire, social media is gasoline." - Jay Baer. Advids understands the power of shareable content. We created a small B2B animation video for a logistics company that highlighted industry pain points in a humorous way. The video was widely shared on LinkedIn, generating significant brand awareness and driving traffic to their website.
Actionable: Create shareable content by addressing industry challenges creatively.
Authentic Branding: "Do you know what you stand for?" - Russell Simmons. Advids helps clients define their brand essence. For a sustainable packaging company, we developed a small B2B animation video that showcased their commitment to eco-friendly practices. This resonated with environmentally conscious businesses, strengthening brand perception and attracting like-minded customers.
Actionable: Communicate brand values authentically through visual storytelling.
Contagious Ideas: "Word-of-mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions." - Jonah Berger. Advids designs videos for shareability. For a healthcare client, we created a small B2B animation video explaining a complex medical procedure in a simple, engaging way. The video was shared extensively within the medical community, driving referrals and establishing the client as a thought leader.
Actionable: Facilitate word-of-mouth marketing by creating easily shareable content.
Relationship Marketing: "Marketing is everything and everything is marketing." - Regis McKenna. Advids embraces this holistic approach. For a CRM software client, we developed a series of small B2B animation videos that nurtured leads through the sales funnel, from initial awareness to final purchase. This personalized approach fostered stronger customer relationships and increased conversion rates.
Actionable: Nurture customer relationships through targeted video content throughout the sales funnel.
Why Advids for Small B2B animation video?
At Advids, we specialize in crafting high-quality, original Small B2B animation videos designed to elevate your business. We combine creative storytelling, cutting-edge technology, and a proven track record to deliver exceptional results and help you achieve your business goals.
Expertise and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes B2B animation truly effective. Out of these, over 270 projects have been specifically focused on Small B2B animation video, demonstrating our targeted expertise in this area. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through compelling animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Small B2B Animation Approach:
Customized Small B2B animation video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Small B2B animation video formats. Your brand, style, and target audience are at the forefront of our creative process. Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Small B2B animation videos. Cutting-Edge Small B2B animation video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Small B2B animation video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Small B2B animation video?
A Small B2B animation video is a short, engaging video that uses animation to explain a product or service to a business audience. These videos are often used to educate potential customers about the benefits of a product or service, to demonstrate how it works, or to build brand awareness.
Small B2B animation videos are a powerful tool for businesses of all sizes. They can be used to reach a wide audience, to generate leads, and to drive sales. They are also a great way to build brand awareness and to establish thought leadership in your industry.
What do top Small B2B animation videos have in common?
2D Animation - A visually appealing way to bring your product to life.
Motion Graphics - A dynamic and engaging way to showcase your brand's personality.
Whiteboard Animation - A simple and effective way to explain complex concepts.
Mixed Media - A versatile approach that combines different animation styles.
Live Action - A realistic way to showcase your product in action.
Stock Footage - A cost-effective way to add visual interest to your video.
Clear Call to Action - A direct way to encourage viewers to take the next step.
Targeted Messaging - A focused approach that resonates with your ideal customer.
Concise Storytelling - A compelling way to capture attention and deliver your message.
Professional Voiceover - A polished and engaging way to deliver your message.
High-Quality Production - A professional look and feel that builds trust and credibility.
Strategic Distribution - A targeted approach that reaches your ideal audience.
What makes Small B2B animation video effective?
A captivating approach to effectively communicate complex information is what makes Small B2B animation video effective. These videos are driven by a design to simplify technical details, making them accessible to a wider audience.
A compelling way to capture and maintain audience attention is what makes Small B2B animation video effective. Methods for simplifying complex concepts and showcasing the value proposition of a product or service can lead to increased engagement and understanding.
How long should your Small B2B animation video be?
A well-planned approach to video length is what makes Small B2B animation video effective. The ideal length of a Small B2B animation video depends on the specific goals and objectives of the video.
A flexible approach to video length is what makes Small B2B animation video effective. Techniques to determine the ideal length include considering the target audience, the complexity of the message, and the desired call to action.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience for the video?
What is the key message you want to convey?
How much time do you have to capture the audience's attention?
What is the budget for the video?
What is the timeline for the video?
What are the technical specifications for the video?
How to create Small B2B animation videos?
A strategic approach to video creation is what makes Small B2B animation video effective. The creation process involves defining the goals and objectives of the video, developing a script, and choosing the right animation style.
A collaborative approach to video production is what makes Small B2B animation video effective. Methods for creating a successful Small B2B animation video include working with a team of experienced animators, voiceover artists, and editors.
Pre-Production
Define video goals
Develop a script
Choose animation style
Select voiceover talent
Create a storyboard
Production
Animate the video
Record voiceover
Add music and sound effects
Edit the video
Render the video
How small B2B animation video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to B2B lead generation. 7.Brand Alignment Determining video alignment with brand message, identity, and target B2B audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, small B2B animation video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
