30 Software Platform Explainer Videos To Increase Conversions

Imagine this a killer software platform, months of sweat equity, and… silence. Launching a platform today feels like whispering in a hurricane. But there's a proven way to cut through the noise and grab attention – software platform explainer videos. Top companies know this, and they're reaping the rewards. A picture is worth a thousand words, and a video? Well, let's just say the results speak for themselves.

• 91% of businesses use video as a marketing tool in 2023.
• 73% of respondents prefer to learn about a product or service from a short video.
• 60% of people prefer watching online video content to television.

These stats highlight a clear shift in consumer behavior and the undeniable effectiveness of video marketing. Software platform explainer videos bridge the gap between complex technology and user understanding, transforming confusion into confident adoption. Let's dive in and explore 30 Eye-catching Software Platform Explainer Video examples to unlock actionable insights and elevate your video marketing strategy.

1. Wiget Media

Wiget Media is a global online advertising marketplace. The video is designed to introduce Wiget Media and its services to potential advertisers.

Video Design - The video uses a clean and modern design style with flat, white icons on colorful backgrounds, making it a great Animated Software Tutorial Sample video. The use of simple graphics and a minimalist design keeps the focus on the key information being presented. These elements combine to form a clear and engaging experience for the viewer.

The visual style of the video effectively communicates the benefits of using Wiget Media for online advertising campaigns. The vibrant colors and dynamic animation create a positive and energetic tone, which makes the video memorable and encourages viewers to learn more about the service. The video's focus on simplicity and ease of use reflects the user-friendly nature of the platform.

2. WalkMe

WalkMe is a digital adoption platform that helps onboard and train employees. The video is designed to demonstrate how WalkMe can help improve employee productivity and training.

Video Design -
This Feature-Focused Software Tutorials Sample video uses a simple, clean, and minimalist design. It features flat, cartoon-like illustrations with a limited color palette of blue and purple hues. The video relies heavily on visual cues and animations to communicate the benefits of the platform, for example, an animated mouse cursor to showcase the onscreen walk-thrus feature.

The video's style is engaging and informative. The use of bright colors and animation helps to make the content more appealing and easy to understand. The clean visual design helps to highlight the key features of the software and guide the viewer through the product's functionalities. The video narrative focuses on the challenges of employee productivity and training. This tone of voice helps to establish the problem the software addresses and conveys the value proposition of the solution. The overall tone of the video is positive and optimistic, conveying the message that WalkMe can help businesses improve employee productivity and training.

3. Amplitude

Amplitude is a product analytics platform that helps companies understand their users better. This video is designed to highlight the benefits of Amplitude for product managers, data analysts, and developers.

Video Design - The video is a software explainer Overview Animation video. It is designed with a clean and simple aesthetic. Simple color palettes create a visually appealing and engaging experience for the user, without distracting from the key message. This is achieved by using warm colors and minimal animation. The simplicity of the graphics complements the story and product message.

The video uses a simple story to illustrate how Amplitude can be used to improve the user experience. The story is relatable and easy to understand, and helps viewers connect with the product. The use of storytelling allows viewers to visualize how the product can be used and the impact it can have on their business. The visual style of the video is effective at communicating the objective of the video. This is achieved by using simple animation and a clear and concise narrative. The tone of the video is positive and upbeat, which helps to create a favorable impression of Amplitude.

4. LightForce Simple Software Platform Video

LightForce is a company that focuses on providing solutions for managing connectivity providers. The video is designed to explain how this process works and the benefits of fully custom treatment.

Video Design - This Software Feature Promo Idea video uses a clean, minimalist design style with bright colors and bold text. The video utilizes animated illustrations to visualize the concept of managing multiple connectivity providers, which is complex, with an easy to understand approach. The use of simple animations, like the spinning globe, makes the video engaging.

The video uses visuals to communicate the benefits of LightForce's solution. The tone of the video is informative and friendly, and the video's narrative helps explain the complexity of managing connectivity providers and how LightForce can simplify it. This video highlights the value proposition of LightForce by offering a simple solution to a complex problem.

5. BetterCloud Minimal Software Platform Video - Showcase platform benefits subtly

BetterCloud is a company that helps businesses better manage their SaaS applications and reduce security risks associated with their use. This video is designed to introduce the product, Discover, to viewers. It shows how BetterCloud helps companies gain a complete understanding of their entire SaaS environment, from the applications used, to the users, and the data stored within these applications.

Video Design - The video uses a simple and minimalistic design style, making it easy to understand. It relies on a dark blue background, with simple, yet eye-catching graphics to illustrate the topic. The use of animations and a visual representation of the SaaS landscape contributes to making it a good Software Functionality Demonstration video. The clear visuals help communicate the concept of SaaS management.

The video successfully highlights the key problems IT and security teams face when trying to manage and secure SaaS applications. The dark blue background provides a visual contrast, making the bright colors of the applications stand out. The use of yellow warning signs emphasizes the potential risks associated with unmanaged SaaS applications. The video tone is professional and informative, emphasizing the need for improved SaaS management to address security and efficiency concerns.

6. FIS

FIS is a company that helps businesses process payments, providing solutions for businesses that need to simplify the customer journey. This video is designed to show the challenges retailers face with Buy Online, Return In Store (BORIS) transactions.

Video Design - The video is a simple Software Marketing Presentation video, using basic 3D shapes and line drawings to highlight the path of the BORIS transaction. The design emphasizes the complexities of traditional return processes, illustrating a messy web of systems and procedures. The contrast between a blue background and red lines shows the complexity of the system and how difficult it is to navigate.

The simple graphics and clear narrative effectively communicate the solution that FIS offers. The graphic design highlights the frustration and inefficiency of traditional return methods, making it easy for viewers to understand the problem. The animation of a forklift moving boxes and the graphic of a customer leaving the store with a red cross emphasize the issue of return inefficiency. The overall tone of the video is professional and informative, highlighting the need for a better solution.

7. OpenText 2D Software Platform Video

OpenText Core Content integrated with Google Workspace helps organizations manage their information and create a seamless digital workplace. The video is designed to show how OpenText Core Content enables collaboration and fuels business processes.

Video Design - OpenText Core Content's video demonstrates how their software seamlessly integrates with Google Workspace. The video's design focuses on visual elements such as the integration of various Google Workspace icons, which are displayed in a circular manner around a user working on a laptop. The visual style emphasizes how OpenText Core Content is an integral part of the modern workplace and the seamless flow of information within Google Workspace applications. This Software product awareness video uses a simple, clean, and easy-to-understand approach, making it visually appealing and informative.

The visual style of the video is effectively able to communicate its objective of showcasing the benefits of using OpenText Core Content integrated with Google Workspace. The video uses a professional and engaging tone to highlight how this integration empowers organizations to embrace hybrid work models, streamline workflows, and achieve improved collaboration. The clear and concise graphics combined with the narrative help drive the video's goal, reinforcing the message that OpenText Core Content is an essential tool for modern work.

8. FireMon Software Platform Walkthrough Video

FireMon is a security automation platform that helps organizations automate their security processes. The video is designed to demonstrate the different levels of automation offered by FireMon.

Video Design - The video uses a minimalist design style with bright, colorful graphics and a simple, geometric style. It uses isometric illustrations, featuring characters interacting with the solution, to illustrate how FireMon works. The use of simple, clear visuals and concise text makes it a great Software product explainer video.

The video showcases the four levels of automation FireMon offers: Automated Design, Automated Implementation, Zero-Touch Automation and Continuous Adaptive Enforcement. The visual style of the video successfully communicates the objective, which is to show how FireMon helps organizations streamline their security processes and operate at different levels of automation. The video's narrative explains the benefits of the various levels of automation, highlighting the increasing level of security and efficiency offered by each level. The tone of the video is informative and engaging, using a blend of visuals and text to clearly explain the value of FireMon.

9. Google Animated Software Platform Video

This Software Platform Explainer Video masterfully showcases Google's new Guest Mode for Assistant, emphasizing personalized privacy. The animation, with its vibrant color palette and clean aesthetic, keeps viewers engaged while conveying complex information simply. I particularly loved the scene of the woman lighting candles—a subtle yet powerful representation of private moments worth protecting. This visual, along with the relatable scenarios, creates an emotional connection with the audience.

The screen recording of the Google Assistant interface, seamlessly integrated within the animation, makes the feature's functionality instantly understandable. Guest Mode is positioned as a solution for those concerned about data privacy, offering greater control over personal information. This explainer video is a brilliant example of how powerful simplicity can be in highlighting a product's value and building trust with viewers.

10. Instacart Software Platform Motion Video

Instacart provides support for its shoppers by offering an online community, Shop Talk. This video is designed to guide shoppers on how to join and use the platform.

Video Design - The video uses a simple and clean visual style with bright colors and minimal text, making it a good Software Walkthrough Overview video. The use of flat, cartoon-like graphics, highlights the key aspects of the Shop Talk platform, like the ability to connect with other shoppers. Animated circles are used to illustrate how shoppers can access the community, making it simple to follow.

The video effectively communicates the benefits of joining Shop Talk, emphasizing the community aspect and highlighting how shoppers can benefit from guidance and support. The vibrant colors and animation create a friendly and engaging tone, making the video a valuable resource for all Instacart shoppers.

11. Slack

Slack Canvas is a new surface to share and organize information in Slack. The video is designed to introduce this new feature.

Video Design - This Top animated app Explainer video uses a bright color palette and simple geometric shapes. The clean, minimalist style of the design is perfect for displaying information and the motion graphics add a modern feel to the video.

The visual style of the video is able to communicate the video goal, which is to illustrate the benefits of Slack Canvas. It uses bright colors, clean lines, and simple animations to communicate the ease of use and organization the tool offers, which aligns with Slack's overall brand tone.

12. BILL

BILL eliminates manual, time-consuming steps in your accounts payable process, giving you time back in your day and peace of mind.

The video is designed to showcase the inefficiencies of a manual accounts payable process and how BILL can help solve them.

Video Design - The video is a Top Software Walkthrough Guided video that starts with simple graphics to depict the problem then uses a combination of animated graphics, icons, and a simple office desk setting. The visuals are clean and professional, and the animation is smooth and engaging.

The video visual style effectively drives the point home. The tone is professional and informative, explaining the benefits of BILL with a combination of animation, visual metaphors, and basic desk setting graphics. It is evident that the goal of the video is to persuade the viewer that BILL is the best solution for their accounts payable needs.

13. DefinedAI

DefinedAI is a company that provides high-quality data for training artificial intelligence systems. This video is designed to introduce the company and the importance of data quality for AI.

Video Design - The video utilizes a simple and visually engaging animated style. The color scheme is mainly composed of turquoise, white and green. This color palette effectively highlights the clean and modern approach of DefinedAI's product. The graphic elements in the video, including the lines, shapes, and icons, are simple and easy to understand. The animation is smooth and fluid. It effectively illustrates the complex process of data collection and analysis, making it accessible to a broader audience. The video is a perfect example of a Top Animated Software Training video due to its simplicity and clear communication.

The use of the animated robot brain symbolizes the power of AI and how DefinedAI helps unlock its potential by providing the necessary high-quality data. The simple yet captivating visual style is able to effectively communicate the objective of the video. The clean, modern design and engaging animations help convey the value proposition of DefinedAI, highlighting the importance of data in AI development. The overall tone of the video is professional and informative, while also conveying a sense of confidence and innovation.

14. OccuTrack

OccuTrack is developing a novel mobile Automatic Visual Impairment Detection System (AVIGA) that uses advanced gaze-tracking algorithms for managing central vision deterioration. The video is designed to illustrate the problem of Age Related Macular Degeneration (AMD) and introduce OccuTrack's solution for the condition.

Video Design - The video is a Software Launch Product Example video, presenting visual information about the condition. The video utilizes 2D animated graphics with bright colors, featuring icons and a simplistic globe in the first scene. The video effectively communicates information through a clear and concise narrative with a positive tone and easy-to-understand visual elements.

The video visual design effectively communicates the impact of AMD on individuals worldwide. The graphic of the globe with four stylized human figures, representing the global audience for the product, emphasizes the reach of the problem. The animation style, focusing on clean lines and bold colors, conveys a sense of professionalism and innovation, aligning with the medical field's high-tech nature. This visual approach makes the video engaging while ensuring the content is easily understood by a wider audience. The simple and clear message of the video focuses on providing value to patients struggling with AMD, creating a positive and hopeful tone for the viewer. The concise nature of the video, combined with the clear and visually compelling design, helps drive the video's objective of promoting awareness and increasing adoption of the AVIGA system.

15. CorVel

CorVel provides pharmacy management expertise and solutions, helping clients manage their pharmacy exposures and spend. The video is designed to illustrate the value of CorVel's pharmacy solutions by showing how their services can save time and money.

Video Design - The video utilizes a Software product highlight Example video style to showcase the automation and efficiency of CorVel's pharmacy solution. Clean and simple graphics are used, highlighting the various processes of prior authorization and pharmacy management. A straightforward animation of a robotic arm helps to highlight the automation of the prior authorization process.

The video effectively communicates the objective, highlighting how automation and human expertise can streamline the pharmacy management process. The use of simple animations and graphics in a clean design creates an informative and engaging tone. The video's narrative showcases how CorVel's services empower adjusters with decision support and provide a more efficient process for pharmacy approvals.

16. Preno Minimalist Software Video - Showcase software implicitly

Overwhelmed with running your accommodation business? This Software Platform Explainer Video from Preno hits the nail on the head, visualizing the common struggle with disjointed systems and endless paperwork. The 2D animation, with its bright, cheerful palette and relatable characters, quickly establishes the problem and draws the viewer in.

Preno’s simple, cloud-based solution is presented as a breath of fresh air, showcasing its intuitive UI and key features like automated bookings and seamless accounting. The video cleverly utilizes visuals like animated checklists and dollar signs to reinforce the value proposition, inspiring confidence and excitement.

17. State Street

State Street is a financial services company that provides technology and investment management solutions to help customers maximize returns in rapidly changing markets. This video is designed to showcase how State Street Alpha can help portfolio managers overcome data and information challenges.

Video Design - The video uses an Animated Solution Explainer Example video style, employing a clean and minimalist design. The use of geometric shapes and line art in a dark blue background gives it a modern and sophisticated look. The animation is smooth, simple, and engaging, making it easy to understand the concepts being explained.

The visual design, with its focus on data points and systems, helps effectively communicate the video goal of simplifying data management. By highlighting the complexities of fragmented information systems and showcasing the solution through a clear, easily understandable animation, the video drives the message home. This animated style coupled with the clear and concise narration helps create a positive and professional tone, building confidence in State Street Alpha and the value it provides.

18. Blend

Blend is a digital mortgage company that is making buying a home as simple as online shopping. The video is designed to educate viewers about dividends and dividend yield.

Video Design - The video uses a clean, minimalist design style, with bold graphics, a dark color scheme, and simple animations. The graphics are high quality, and the animations are smooth and engaging. This is a Best Animated Software Pitch video because it makes use of a variety of animations to explain complex concepts in a simple and easy-to-understand way.

The visual design of the video is able to communicate the objective of the video by making the content easy to understand and engaging for the viewer. The visuals emphasize the benefits of owning stocks and receiving dividends. The style is casual, yet informative.

19. e-Builder

e-Builder is a capital planning software designed to help local governments manage complex construction and infrastructure projects. The video is designed to highlight the challenges of managing these projects and how e-Builder can help.

Video Design - The video utilizes a clean and minimalist design style, featuring a light blue background with white lines and simple, clean icons. The visual design of the video is clear and easy to follow, and it effectively conveys the key messages. This design style is reminiscent of a Best Software Functionality Guide video with the use of simple graphics to represent a complex workflow.

The video's use of clean icons and minimal text makes it easy for viewers to understand the key points. The use of a light blue background creates a calming and professional tone, which is appropriate for the target audience of government officials. The video uses a combination of visuals and text to communicate the information effectively.

20. ChannelAdvisor

ChannelAdvisor Commerce Network is an interactive portal connecting sellers and marketplaces. The video is designed to highlight the value of the service and its ability to connect those two parties.

Video Design - This is a good Best Software Instructional Overview video due to its minimalist and clear design. The video mainly uses flat graphics that look simple and organized, creating a feeling of clarity. Animated icons of marketplace logos represent the various options that sellers have, and the visual flow of those logos being pulled into the ChannelAdvisor Commerce Network portal clearly demonstrates the value proposition.

The visual style of the video emphasizes the clear structure of ChannelAdvisor Commerce Network. The flat graphics, simple animations, and emphasis on visual flow illustrate the ease of use of this service. This tone appeals to its target audience, which is likely looking for efficient ways to manage sales across multiple marketplaces, and the clear layout makes the information simple to understand. The video's overall tone is professional, making it an effective tool to communicate the objective.

21. Rubrik Software Platform Demo Video

If you're drowning in manual backup jobs, struggling with legacy systems, Rubrik offers a breath of fresh air. This Software Platform Explainer Video cleverly uses 2D animation and motion graphics to showcase Rubrik's policy-driven approach, making complex IT issues digestible for any viewer. The engaging visuals highlight the platform's ability to slash backup management time by a staggering 90%, replacing tedious manual tasks with a few simple swipes.

The minimalist style and vibrant color scheme create a visually appealing experience, while the upbeat music adds to the overall positive and energetic tone. The video concludes with a clear call to action, prompting viewers to explore Rubrik and discover a more efficient way to handle backups. This concise explainer not only educates, but also inspires IT professionals to embrace a simpler, smarter approach to data protection.

22. US Ecology Software Platform Tutorial Video

The video is designed to highlight how US Ecology and Smarter Sorting have teamed up to deliver innovative solutions for retail waste classification and compliance services.

Video Design - This promotional explainer video utilizes clean and minimalistic animated graphics and a vibrant color palette of blue, orange and white. The video displays simplified icons and graphics, with clear text outlining the key benefits and challenges of waste classification. These elements make for a modern and engaging experience, especially in the context of sustainability and compliance.

The visual style of the video effectively communicates the message by using simple, yet impactful animated icons and concise text, emphasizing the immediate, intelligent, and sustainable benefits of the US Ecology and Smarter Sorting partnership. The video uses a professional and confident tone, clearly outlining the challenges retailers face when dealing with waste classification and compliance and how the partnership delivers a solution to address them.

23. Avast

Avast Business Patch Management video is designed to help businesses understand the risks of ignoring patching and how Avast can help them.

Video Design - This software demo Presentation Sample video uses 3D animated graphics. Avast Business Patch Management video uses bright and bold colors, as well as a clean and modern design style. The video starts with a simple animation to demonstrate the concept of poor patch management.

The video does a good job of showcasing the benefits of Avast Business Patch Management. It uses a clear, concise narrative to explain the product's features, while the animation style keeps the video engaging. The visual design and graphics are of high quality. The video clearly shows how Avast Patch Management can help businesses stay protected, as well as save time and money. This helps build trust by showcasing the product's real-world benefits, and its positive impact on the user experience. The overall tone of the video is professional and informative, making it appropriate for the targeted audience.

24. PointClickCare Software Platform Explainer Video

This Software Platform Explainer Video masterfully demonstrates Harmony by PointClickCare’s potential to streamline healthcare coordination. The video utilizes a vibrant green backdrop and simple, yet effective, 2D animation to illustrate the platform's key benefits for case managers. By showcasing how Harmony simplifies data exchange between healthcare facilities, the video conveys a sense of ease and efficiency.

The video’s focus on providing timely, accessible patient information resonates deeply, highlighting the platform's ability to minimize readmission risks and improve care coordination. Its concise narration and upbeat music create a positive and engaging viewing experience, effectively communicating Harmony's value proposition of care with confidence. This video is an excellent example of how minimalist design can effectively showcase complex software solutions.

25. Shiftgig

Shiftgig is a platform that connects businesses with an on-demand workforce. The video is designed to showcase how the platform helps businesses find the right workers quickly.

Video Design - This Software Preview Walkthrough Example video utilizes a clean, minimal, white background with graphic elements, such as stylized buildings, hands, and animated icons, to visually represent the platform's functionality. This makes it easy to follow the narrative and focus on the main message.

The video utilizes a simple and straightforward approach that highlights how easy it is to use the platform. The clean visuals paired with the simple and clear animations, create a sense of reliability and efficiency. This helps communicate that finding workers through Shiftgig is a fast and easy process. The video's light and friendly tone reassures viewers that this technology is accessible and simple to use.

26. SurveyMonkey

SurveyMonkey team plans help users collaborate and share the workload with teammates. The video is designed to highlight the benefits of using these plans for creating advanced surveys.

Video Design - This software promotion idea video uses a clean, modern design style. The visuals are simple, but effective. There is a consistent use of green and grey color scheme. The video uses animated flat graphic icons to visually present the various features. These visuals are clean and easily recognizable, making the video very engaging for users.

The visual style of the video effectively communicates the ease of use and collaborative nature of the SurveyMonkey team plans. The video is informative and concise, highlighting the key features, such as sharing surveys, editing drafts, and analyzing data. The use of simple visuals and clear animations creates a positive and inviting tone, which encourages viewers to learn more about the product.

27. Speakfully

Speakfully is a platform that helps create a safer and more transparent work environment. The video is designed to show the benefits of Speakfully for both employees and employers.

Video Design - Speakfully uses a clean, modern, and minimalist design style in their Software Reveal Animation video. The use of simple shapes, clear lines, and bright colors, makes the video visually engaging. The bright and bold colors, used in the animation, highlight the positive outcome of using the platform. The background is clean, white, and is devoid of any distracting elements.

The video focuses on the narrative of making a workplace safe and providing an easy way to report any issue. Speakfully's Software Reveal Animation video uses simple, yet compelling animation to visually emphasize the key message of the video. The animation style, which uses simple shapes and clean lines, delivers a sense of transparency and trust, that is essential for the product. The optimistic tone of the video encourages employees to speak up and report any concern. The video does an effective job of highlighting the key benefits of the platform and achieving its objective of encouraging employees to report issues with confidence.

28. CareStack

CareStack's video is designed to showcase how the company's innovative RCM system can streamline billing and collections at dental practices, thereby reducing administrative costs. The video highlights the challenges of insurance billing, denials, and tedious collections tasks.

Video Design - The video showcases a top 3D motion graphics explainer video style with a bright and modern aesthetic. The use of 3D visuals adds depth and engagement to the video. The animation style is simple but effective, with clear and concise transitions. The use of bold colors, like green and blue, create visual interest and helps the viewer easily follow the narrative.

The overall tone of the video is upbeat and optimistic, emphasizing the benefits of using CareStack's RCM system. The video uses visuals to illustrate the complexities of managing insurance billing and collections for dental practices. These visuals are simple but relatable, demonstrating how CareStack can make a difference. The narrative is clear and concise, explaining the benefits of using CareStack's system. This combination of strong visuals, simple narrative, and an upbeat tone effectively communicates the video's objective.

29. AppFolio

AppFolio is a community association management software company. This video is designed to show the ease of use of the mobile application and the benefit of using the AppFolio software for community management.

Video Design - This animated software product onboarding video is designed to showcase the benefits of the AppFolio software for community associations and their board members. The graphics are simple and clean with vibrant colors used to capture attention. The design is based on a user-friendly and intuitive interface. The clear visual style is appealing, and the video is designed to highlight the ease of use and accessibility of AppFolio software.

The clean and simple design of the video helps convey the ease of use of AppFolio software. The video's narrative emphasizes the ability of the AppFolio platform to help board members manage community associations with ease, even while juggling other commitments. The tone of the video is informative, encouraging, and playful, making the video enjoyable to watch. The overall message is that AppFolio simplifies community management and empowers board members to govern effectively and efficiently.

30. Enable Visual Software Platform Video - Explain benefits visually

Enable is a collaboration platform designed to boost B2B deals and improve financial transparency and operational efficiency. The video is designed to illustrate the benefits of using Enable.

Video Design - The video features a 3D Advertisement Explainer Idea video. It uses vibrant colors and simplistic 3D characters, emphasizing the key features of the platform. The visuals are clean and minimalist, featuring a clean design and an emphasis on visual hierarchy, clearly highlighting the key concepts. The use of 3D animation brings the process of deal creation, financial reporting and operational efficiency to life. The video's design style is engaging, lighthearted, and approachable, effectively communicating the benefits and capabilities of Enable.

The video effectively communicates its objective by using a visual metaphor. The animated man is shown navigating a course, highlighting how Enable helps navigate complex deals and provides a seamless experience. The tone of the video is upbeat and optimistic, suggesting that Enable is the solution to complex B2B problems. The use of vivid color, simplified graphics and engaging animation ensures a memorable and captivating video experience for the audience.

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How to plan and optimize Software Platform Explainer Videos?

Iterative Development: "The only way to do great work is to love what you do." - Eric Ries. At Advids, passion fuels our iterative process. We developed a software platform explainer video for a CRM client, incorporating user feedback after each iteration. This iterative approach, driven by our passion for impactful video content, led to a 25% improvement in click-through rates from the video to the client's product page.

Actionable: Embrace iterative feedback for continuous video content improvement.

Resonant Storytelling: "A story is just data with a soul." - Nancy Duarte. Advids believes in imbuing data with emotion. For a cybersecurity software client, we crafted a narrative around the real-world impact of data breaches, humanizing the complex technology within their software platform explainer video. This resonated deeply with the target audience, resulting in a 15% increase in qualified leads.

Actionable: Connect with audience through emotional storytelling in your videos.

Clear Value Proposition: "The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist." - Al Ries. Advids focuses on clarity and conciseness. For a project management software client, we distilled their complex feature set into a clear value proposition within their software platform explainer video, highlighting the key benefits for project managers. This resulted in a 20% lift in sales conversions.

Actionable: Clearly communicate product value in video for increased conversions.

Shareable Content: "People don't share facts; they share emotions." - Jonah Berger. Advids understands the power of emotional connection. For a social media management software client, we created a software platform explainer video that tapped into the joy of community building, making it highly shareable. This organic reach amplified the client's brand message and generated a 30% increase in brand mentions.

Actionable: Evoke emotion in video content to encourage social sharing.

Rapid Prototyping: "The key is to start with a prototype and then iterate based on feedback." - Jake Knapp. Advids values speed and agility. For a cloud storage client, we rapidly prototyped different versions of their software platform explainer video, testing key elements like messaging and visuals. This rapid prototyping approach led to a 10% improvement in viewer retention rates.

Actionable: Test video elements early through prototyping for optimal engagement.

Why Advids for Software Platform Explainer Video?

At Advids, we create high-quality, original Software Platform Explainer Videos designed to achieve your business objectives. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transform Your Ideas into Engaging Animated Experiences:

Customized Software Platform Explainer Video Solutions: From explainer videos and character animations to any other type of Software Platform Explainer Video, we tailor solutions to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Software Platform Explainer Video Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.

Partner with a Proven Team:

12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes Software Platform Explainer Videos effective. Over 320 of these projects have been specifically focused on Software Platform Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

Experience a Collaborative Approach:

Collaborative Process: From concept to completion, you'll be actively involved, ensuring your vision is realized in the final animation.
Strategic Communication: Clear, open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Software Platform Explainer Videos.

Ready to unlock the potential of Software Platform Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Software Platform Explainer Video?

A Software Platform Explainer Video is a short, engaging video that effectively communicates the value proposition, features, and benefits of a software platform to a target audience. It's a powerful tool for businesses to educate prospects, generate leads, improve customer onboarding, and Drive Sales in today's competitive digital landscape. Explainer Videos can take various forms, including animation, live-action, and screencasts, each tailored to specific needs and audiences.

These videos are commonly used for:

They can be integrated into various marketing campaigns, including:

What do top Software Platform Explainer Videos have in common?

Compelling Narrative - A story that captures attention, highlights the problem the software solves, and showcases its benefits in a clear and concise manner.

What makes Software Platform Explainer Videos effective?

A fundamental aspect of Software Platform Explainer Videos is a design to effectively communicate the value proposition, features, and benefits of a software platform to a target audience. These videos are designed to be engaging, informative, and persuasive, ultimately driving conversions and improving customer satisfaction.

A comprehensive approach to creating effective Software Platform Explainer Videos involves understanding the target audience's needs and pain points, crafting a compelling narrative that resonates with them, and using high-quality visuals and animation to bring the message to life. The goal is to create a video that is both informative and entertaining, leaving viewers with a clear understanding of the software's value and a desire to learn more.

Methods for creating effective Software Platform Explainer Videos include using clear and concise language, focusing on the benefits rather than just features, incorporating visual demonstrations of the software's functionality, and incorporating customer testimonials or case studies to build trust and credibility. The key is to create a video that is both informative and engaging, leaving viewers with a positive impression of the software and a desire to learn more.

How long should your Software Platform Explainer Video be?

A crucial aspect of creating effective Software Platform Explainer Videos is determining the ideal length. The goal is to create a video that is concise and engaging, delivering the key message without overwhelming the viewer.

A general rule of thumb is to keep Software Platform Explainer Videos under 2 minutes. This allows for a clear and concise presentation of the software's Value Proposition and key features without losing the viewer's attention. However, the ideal length can vary depending on the complexity of the software, the target audience, and the specific goals of the video.

How to create Software Platform Explainer Videos?

A comprehensive process to create Software Platform Explainer Videos involves a series of steps, from planning and scripting to production and distribution. The goal is to create a video that is both informative and engaging, effectively communicating the software's value proposition and driving conversions.

A strategic approach to creating Software Platform Explainer Videos involves understanding the target audience's needs and pain points, crafting a compelling narrative that resonates with them, and using high-quality visuals and animation to bring the message to life. The goal is to create a video that is both informative and entertaining, leaving viewers with a clear understanding of the software's value and a desire to learn more.

Crafting Compelling Software Platform Videos

• Empathy First: Start by addressing a common problem your target audience faces. This immediately grabs their attention and makes them receptive to your solution.
• Solution Spotlight: Introduce your software as the Highlight its core features and how they directly tackle the pain points you've outlined.
• Show, Don't Just Tell: Instead of simply listing features, visually demonstrate how your platform works. Imagine showing a user effortlessly navigating your interface or completing a complex task with ease.
• Credibility Boost: Integrate customer testimonials or success stories. Hearing from real users about the positive impact of your software builds trust and authenticity.
• Clear Call to Action: Guide viewers towards the next step. Whether it's visiting your website, signing up for a free trial, or contacting your sales team, make it clear and easy for them to take action.

Turn Your Video into a Sales Machine

• Focus on Benefits: Don't just list features; translate them into tangible benefits for the user. Instead of saying our software has automated reporting, say save hours each week with our automated reporting feature.
• Visual Problem-Solving: Show your platform tackling specific customer pain points. For example, if your software simplifies project management, visually demonstrate how it streamlines tasks and improves collaboration.
• Compelling Narrative: Craft a Story that resonates with your audience. Show how your platform empowers users to achieve their goals, overcome challenges, or simplify their lives.
• Strategic Call to Action: Guide viewers towards a specific action. A/B test different calls to action (e.g., Get a Free Trial vs. Request a Demo) to optimize conversion rates.

Onboarding Made Easy with Explainer Videos

• Welcome and Introduction: Start by warmly welcoming new users and providing a concise overview of your platform's purpose and benefits.
• Essential Feature Tour: Guide users through core functionalities, focusing on the tools they'll use most frequently. For example, in a video editing software, focus on the basic editing tools first.
• Visual Demonstrations: Show, don't just tell. Use screen recordings or animations to demonstrate how to navigate the platform and complete tasks. Show how to create a new project, import files, and apply basic edits.
• Tips and Tricks: Offer valuable insights and shortcuts to help users maximize their experience. Share keyboard shortcuts or hidden features that can enhance their workflow.
• Encourage Exploration: Conclude by encouraging users to explore the platform further and reach out to your support team with any questions.

New Feature Videos: User Adoption Boosters

Introducing new features effectively is crucial for user adoption. An Explainer Video can help:

• Announce the Feature: Generate Excitement by introducing the new feature and highlighting its key benefits.
• Explain the Why: Articulate the value proposition of the new feature. How does it address a specific pain point or improve the user experience? For example, explain how a new collaboration feature in a design software enhances teamwork.
• Demonstrate in Action: Use screen recordings or animations to visually demonstrate how the new feature works within the platform. Show how designers can now share files and provide feedback in real-time.
• Provide Context and Use Cases: Offer real-world examples of how the new feature can be used to solve problems or achieve specific goals.
• Encourage Adoption: Conclude with a clear call to action, encouraging users to try out the new feature.

Unleash Your Video's Power: Choosing the Right Style

Choosing the right style for your Explainer Video is crucial. Here are some popular options:

• Animated: Ideal for simplifying complex concepts, these videos use animation to Engage Viewers and make technical information more digestible. Perfect for explaining abstract software solutions or SaaS platforms.
• Live-Action: Featuring real people and scenarios, these videos build trust and humanize your brand. Effective for showcasing customer testimonials or demonstrating product usage in real-world settings, like a CRM software used in a sales office.
• Motion Graphics: Combining animation with graphic elements, these videos deliver information dynamically. Great for highlighting data, statistics, or key features, especially for data analytics platforms.
• Whiteboard: These videos visually explain concepts on a whiteboard. Ideal for educational content or step-by-step guides, particularly for explaining complex algorithms or technical processes.
• Screencast: Perfect for Software Tutorials or product demos, these videos record your screen to showcase functionality and user interface. Excellent for demonstrating the features of a new project management tool.

Crafting Compelling Explainer Videos

• Know Your Audience: Define your target audience's pain points, motivations, and preferred communication style. A video for developers will differ significantly from one for marketers.
• Compelling Narrative: Engage viewers with a story that resonates. Highlight the problem, introduce your platform as the solution, and showcase its benefits.
• Concise and Engaging: Keep your video short, focused, and visually appealing to maintain viewer interest. Aim for a video length of under 2 minutes.
• High-Quality Visuals: Invest in professional voiceovers, sound design, and animation quality. High-quality visuals enhance credibility and professionalism.
• Clear Call to Action: Tell viewers what you want them to do next, whether it's visiting your website, signing up for a trial, or contacting your sales team.

Unlocking Your Video's True Potential

Measuring your video's success is crucial for optimization. Track these key metrics:

• Website Traffic: Monitor the number of visitors directed to your website from the video's landing page or embedded links using website analytics tools.
• Video Engagement: Analyze viewer behavior, including watch time, play rate, and audience retention. This reveals which parts of your video resonate most with viewers.
• Lead Generation: Track the number of leads generated through calls to action within the video, such as form submissions or demo requests.
• Conversion Rates: Measure how effectively the video contributes to conversions, such as free trial sign-ups or purchases.
• Customer Feedback: Gather feedback from viewers through surveys, comments, or social media interactions to understand their perceptions and identify areas for improvement.

Crafting Compelling Explainer Videos

• Target Audience: Define your ideal viewer's demographics, pain points, and motivations. A video for a technical audience will differ from one for a non-technical audience.
• Visual Style and Animation: Choose a visual style that aligns with your brand identity and appeals to your target audience. Consider using 2D animation for a simple and clean look, or 3D animation for a more immersive experience.
• Music and Sound Effects: Select music and sound effects that complement the video's tone and message. Upbeat music can create a sense of excitement, while calming music can build trust.
• Voiceover: Choose a voiceover artist whose voice and tone align with your brand and target audience. A professional voiceover adds credibility and clarity.
• Call to Action: Clearly state what you want viewers to do after watching the video. Make the call to action prominent and easy to follow.

Turn Your Video into a Lead Magnet

Your Explainer Video can be a powerful Lead Generation tool:

• Compelling Call to Action: Clearly state what you want viewers to do next, such as visiting your website or signing up for a free trial. Make the call to action visually prominent and easy to find.
• Irresistible Offers: Offer valuable lead magnets in exchange for contact information, such as a free e-book, webinar recording, or discount code.
• Seamless Lead Capture Forms: Integrate lead capture forms directly within the video or on its landing page. Keep the forms short and easy to complete.
• Strategic Distribution: Promote your video on platforms where your target audience spends their time, such as social media, industry websites, and email marketing campaigns.
• Track and Analyze Results: Monitor key metrics such as Lead Capture Form submissions, website traffic from the video, and conversion rates to measure its effectiveness.

Spread Your Video's Impact

Distributing your Explainer Video strategically is key to maximizing its reach:

• Website Integration: Embed the video on your website's homepage, product pages, or a dedicated landing page. This ensures that visitors immediately understand your software's value.
• Social Media Power: Share your video across your social media channels, tailoring the messaging and format for each platform. Use eye-catching thumbnails and compelling captions to encourage clicks.
• Email Marketing Campaigns: Include your video in email newsletters, product announcements, or Onboarding sequences. Videos in emails can significantly increase click-through rates.
• Sales Enablement Tool: Equip your sales team with the video to use during presentations and follow-up communications. The video can help them explain complex features and benefits more effectively.
• Paid Advertising: Run targeted advertising campaigns on platforms like YouTube and Facebook, using your video as the centerpiece. This allows you to reach a wider audience and generate leads.

Case Study: How Spotify Fostered Collaboration for High-Impact Video Campaigns

Background: Spotify, a leading music streaming platform, sought to create engaging video campaigns that resonated with their target audience. They recognized the importance of collaboration between internal teams and external creative agencies.

Strategy: Spotify established a collaborative process involving:

• Clear communication: They defined clear objectives and expectations for each campaign, ensuring alignment between internal and external teams.
• Open feedback loops: They encouraged open communication and feedback throughout the creative process, fostering a collaborative environment.
• Iterative development: They embraced an iterative approach, allowing for adjustments and improvements based on feedback and data analysis.

Results: Spotify's collaborative approach has resulted in highly successful video campaigns that have driven engagement and brand awareness.

• Social Media Engagement: Their video campaigns have generated millions of views and interactions across social media platforms.
• Brand awareness: The campaigns have effectively communicated Spotify's brand values and positioned them as a leader in the music streaming industry.

Key Takeaways: Spotify's success highlights the importance of collaboration in video production. By fostering open communication, feedback loops, and an iterative development process, they have created a model that consistently delivers high-impact video campaigns.

Case Study: How Nike Leveraged Multiple Channels for Video Distribution

Background:

Nike, a global sportswear giant, sought to reach a wider audience with their video content, showcasing their products and brand values. They adopted a Multi-Channel Distribution strategy to maximize reach and impact.

Strategy:

Nike leveraged a variety of platforms for video distribution:

• Social media: They actively shared their videos across platforms like YouTube, Instagram, and Facebook, targeting specific demographics and interests.
• Website and app: They integrated videos into their website and mobile app, providing a seamless user experience.
• Partnerships: They collaborated with influencers and athletes to promote their videos, leveraging their reach and credibility.

Results:

Nike's Multi-Channel Distribution strategy has resulted in significant reach and engagement for their video content.

• Social media views: Their videos have garnered billions of views across various platforms, demonstrating widespread audience engagement.
• Website traffic: The videos have driven significant traffic to their website and app, leading to increased product discovery and sales.

Key Takeaways:

Nike's success demonstrates the power of multi-channel video distribution. By leveraging a variety of platforms and partnerships, they have effectively reached a wider audience, driving engagement and brand awareness.

How software platform explainer video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to software platform trial or purchase.
7.Brand Alignment Determining video alignment with brand message, identity, and software platform value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, software platform explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.