Imagine your software, a complex symphony of code, suddenly becoming crystal clear. What if you could instantly communicate its value? I am sharing some incredible insights today, and in this article, what we've uncovered is the transformative power of explainer videos. We've seen firsthand how these short films can ignite curiosity and drive engagement, leading to significant growth. Our research shows that the right video can be the key to unlocking a world of possibilities.
This article showcases 30 compelling examples of software platform explainer videos, each a testament to the power of visual storytelling. We'll delve into the data, revealing the impressive results achieved by companies who have embraced this powerful communication tool. Prepare to be inspired by the impact of these videos and how they can transform your own marketing strategy.
91% of businesses use video as a marketing tool in 2023.
73% of respondents prefer to learn about a product or service from a short video.
60% of people prefer watching online video content to television.
These stats highlight a clear shift in consumer behavior and the undeniable effectiveness of video marketing. Software platform explainer videos bridge the gap between complex technology and user understanding, transforming confusion into confident adoption. Today, we're diving into over 30 Compelling Software Platform Explainer Video examples that instantly caught our eye and sparked our interest
Wiget Media is a global online advertising marketplace. The video is designed to introduce Wiget Media and its services to potential advertisers.
Video Design - The video uses a clean and modern design style with flat, white icons on colorful backgrounds, making it a great Animated Software Tutorial Sample video. The use of simple graphics and a minimalist design keeps the focus on the key information being presented. These elements combine to form a clear and engaging experience for the viewer.
The visual style of the video effectively communicates the benefits of using Wiget Media for online advertising campaigns. The vibrant colors and dynamic animation create a positive and energetic tone, which makes the video memorable and encourages viewers to learn more about the service. The video's focus on simplicity and ease of use reflects the user-friendly nature of the platform.
WalkMe is a digital adoption platform that helps onboard and train employees. The video is designed to demonstrate how WalkMe can help improve employee productivity and training.
Video Design - This Feature-Focused Software Tutorials Sample video uses a simple, clean, and minimalist design. It features flat, cartoon-like illustrations with a limited color palette of blue and purple hues. The video relies heavily on visual cues and animations to communicate the benefits of the platform, for example, an animated mouse cursor to showcase the onscreen walk-thrus feature.
The video's style is engaging and informative. The use of bright colors and animation helps to make the content more appealing and easy to understand. The clean visual design helps to highlight the key features of the software and guide the viewer through the product's functionalities. The video narrative focuses on the challenges of employee productivity and training. This tone of voice helps to establish the problem the software addresses and conveys the value proposition of the solution. The overall tone of the video is positive and optimistic, conveying the message that WalkMe can help businesses improve employee productivity and training.
Amplitude is a product analytics platform that helps companies understand their users better. This video is designed to highlight the benefits of Amplitude for product managers, data analysts, and developers.
Video Design - The video is a software explainer Overview Animation video. It is designed with a clean and simple aesthetic. Simple color palettes create a visually appealing and engaging experience for the user, without distracting from the key message. This is achieved by using warm colors and minimal animation. The simplicity of the graphics complements the story and product message.
The video uses a simple story to illustrate how Amplitude can be used to improve the user experience. The story is relatable and easy to understand, and helps viewers connect with the product. The use of storytelling allows viewers to visualize how the product can be used and the impact it can have on their business. The visual style of the video is effective at communicating the objective of the video. This is achieved by using simple animation and a clear and concise narrative. The tone of the video is positive and upbeat, which helps to create a favorable impression of Amplitude.
LightForce is a company that focuses on providing solutions for managing connectivity providers. The video is designed to explain how this process works and the benefits of fully custom treatment.
Video Design - This Software Feature Promo Idea video uses a clean, minimalist design style with bright colors and bold text. The video utilizes animated illustrations to visualize the concept of managing multiple connectivity providers, which is complex, with an easy to understand approach. The use of simple animations, like the spinning globe, makes the video engaging.
The video uses visuals to communicate the benefits of LightForce's solution. The tone of the video is informative and friendly, and the video's narrative helps explain the complexity of managing connectivity providers and how LightForce can simplify it. This video highlights the value proposition of LightForce by offering a simple solution to a complex problem.
BetterCloud is a company that helps businesses better manage their SaaS applications and reduce security risks associated with their use. This video is designed to introduce the product, Discover, to viewers. It shows how BetterCloud helps companies gain a complete understanding of their entire SaaS environment, from the applications used, to the users, and the data stored within these applications.
Video Design - The video uses a simple and minimalistic design style, making it easy to understand. It relies on a dark blue background, with simple, yet eye-catching graphics to illustrate the topic. The use of animations and a visual representation of the SaaS landscape contributes to making it a good Software Functionality Demonstration video. The clear visuals help communicate the concept of SaaS management.
The video successfully highlights the key problems IT and security teams face when trying to manage and secure SaaS applications. The dark blue background provides a visual contrast, making the bright colors of the applications stand out. The use of yellow warning signs emphasizes the potential risks associated with unmanaged SaaS applications. The video tone is professional and informative, emphasizing the need for improved SaaS management to address security and efficiency concerns.
We admire the innovative approach of this FIS Worldpay explainer video. It cleverly captures the common frustration of online returns with clean 3D visuals, showcasing a relatable pain point that resonates with both retailers and customers. The seamless transition from problem to solution, highlighted by the shift from a jarring red to a calming green, is particularly effective.
Worldpay presents a simplified return process through its unique token system, making it effortless for customers. We all appreciate how the video showcases a unified, frictionless experience across all platforms, effectively communicating the value proposition of FIS Worldpay. The minimal voiceover allows the visuals and sound design to tell the story, leaving a lasting impression of a modern, customer-centric solution.
What We Can Learn
Let visuals tell the story; minimal narration maximizes impact and engagement.
In the realm of software platform explainer videos, this OpenText piece stands out with its impressive blend of live-action and UI mockups. We loved the subtle yet effective use of app iconography to visually reinforce the integration aspect of OpenText Core Content and Google Workspace. The network visualization creatively depicts the ever-evolving nature of modern work, a key message the video successfully conveys.
By seamlessly blending these elements with dynamic transitions and an upbeat soundtrack, the video delivers a clear and compelling story. This showcases how information-rich content can be made visually engaging and inspiring for the audience, leaving us eager to see more such examples.
What We Can Learn
Mix live action with UI mockups to make your software's benefits instantly clear.
The animation in this FireMon Automation software platform explainer video instantly grabs your attention. We love the clever use of isometric design to showcase the platform's integration within various departments. The visual journey seamlessly progresses through the four levels of automation, making the complex concepts easy to grasp. Furthermore, the accompanying text descriptions and call to action reinforce the message effectively, prompting viewers to explore FireMon Automation further.
The choice of upbeat electronic music adds a dynamic dimension to this video, reflecting the fast-paced world of technology and business. Each level of automation is presented as a step forward, creating a visual metaphor for progress and enhanced security. The video not only educates but also inspires, encouraging companies to embrace automation to stay ahead in the ever-evolving landscape of cybersecurity.
What We Can Learn
Guide viewers step-by-step through your software's features, building confidence.
Privacy has always been at the forefront of how we design Google Assistant. It's about you, your data, and your choices. Now with Guest Mode, we're making it easier for you to manage your privacy, especially when you're not alone. Imagine having friends over, a family dinner, or even a houseguest staying for a while - Guest Mode creates a separate, temporary environment for your Assistant. Your data is kept private, interactions won't be saved, and everyone can still enjoy the helpful features of Google Assistant without any personal information being shared.
Guest Mode is simple to use and provides a level of control that's in line with our commitment to protecting your data. You'll be able to effortlessly switch back to your personal Google Assistant whenever you're ready to resume your usual interactions. It's a seamless way to manage your privacy while still enjoying the power of Google Assistant.
What We Can Learn
Feature diverse users in your demo to showcase inclusivity, broadening appeal.
The thoughtful design of this Instacart explainer video showcases the Shop Talk platform with exceptional clarity. The concise narrative, perfectly complemented by the upbeat music and dynamic 2D animation, makes complex concepts easily digestible. The visuals effortlessly highlight the benefits of community engagement.
We all appreciate the focus on positive interaction and the rewarding system of badges. This Instacart software platform explainer video shows how a strong community fosters a sense of belonging and empowers users to contribute to a better experience for everyone. It leaves a lasting impression, making us want to explore Shop Talk ourselves.
What We Can Learn
Craft a clear narrative arc. viewers should feel the product's value.
Slack Canvas is a new surface to share and organize information in Slack. The video is designed to introduce this new feature.
Video Design - This Top animated app Explainer video uses a bright color palette and simple geometric shapes. The clean, minimalist style of the design is perfect for displaying information and the motion graphics add a modern feel to the video.
The visual style of the video is able to communicate the video goal, which is to illustrate the benefits of Slack Canvas. It uses bright colors, clean lines, and simple animations to communicate the ease of use and organization the tool offers, which aligns with Slack's overall brand tone.
BILL eliminates manual, time-consuming steps in your accounts payable process, giving you time back in your day and peace of mind.
The video is designed to showcase the inefficiencies of a manual accounts payable process and how BILL can help solve them.
Video Design - The video is a Top Software Walkthrough Guided video that starts with simple graphics to depict the problem then uses a combination of animated graphics, icons, and a simple office desk setting. The visuals are clean and professional, and the animation is smooth and engaging.
The video visual style effectively drives the point home. The tone is professional and informative, explaining the benefits of BILL with a combination of animation, visual metaphors, and basic desk setting graphics. It is evident that the goal of the video is to persuade the viewer that BILL is the best solution for their accounts payable needs.
DefinedAI is a company that provides high-quality data for training artificial intelligence systems. This video is designed to introduce the company and the importance of data quality for AI.
Video Design - The video utilizes a simple and visually engaging animated style. The color scheme is mainly composed of turquoise, white and green. This color palette effectively highlights the clean and modern approach of DefinedAI's product. The graphic elements in the video, including the lines, shapes, and icons, are simple and easy to understand. The animation is smooth and fluid. It effectively illustrates the complex process of data collection and analysis, making it accessible to a broader audience. The video is a perfect example of a Top Animated Software Training video due to its simplicity and clear communication.
The use of the animated robot brain symbolizes the power of AI and how DefinedAI helps unlock its potential by providing the necessary high-quality data. The simple yet captivating visual style is able to effectively communicate the objective of the video. The clean, modern design and engaging animations help convey the value proposition of DefinedAI, highlighting the importance of data in AI development. The overall tone of the video is professional and informative, while also conveying a sense of confidence and innovation.
OccuTrack is developing a novel mobile Automatic Visual Impairment Detection System (AVIGA) that uses advanced gaze-tracking algorithms for managing central vision deterioration. The video is designed to illustrate the problem of Age Related Macular Degeneration (AMD) and introduce OccuTrack's solution for the condition.
Video Design - The video is a Software Launch Product Example video, presenting visual information about the condition. The video utilizes 2D animated graphics with bright colors, featuring icons and a simplistic globe in the first scene. The video effectively communicates information through a clear and concise narrative with a positive tone and easy-to-understand visual elements.
The video visual design effectively communicates the impact of AMD on individuals worldwide. The graphic of the globe with four stylized human figures, representing the global audience for the product, emphasizes the reach of the problem. The animation style, focusing on clean lines and bold colors, conveys a sense of professionalism and innovation, aligning with the medical field's high-tech nature. This visual approach makes the video engaging while ensuring the content is easily understood by a wider audience. The simple and clear message of the video focuses on providing value to patients struggling with AMD, creating a positive and hopeful tone for the viewer. The concise nature of the video, combined with the clear and visually compelling design, helps drive the video's objective of promoting awareness and increasing adoption of the AVIGA system.
CorVel provides pharmacy management expertise and solutions, helping clients manage their pharmacy exposures and spend. The video is designed to illustrate the value of CorVel's pharmacy solutions by showing how their services can save time and money.
Video Design - The video utilizes a Software product highlight Example video style to showcase the automation and efficiency of CorVel's pharmacy solution. Clean and simple graphics are used, highlighting the various processes of prior authorization and pharmacy management. A straightforward animation of a robotic arm helps to highlight the automation of the prior authorization process.
The video effectively communicates the objective, highlighting how automation and human expertise can streamline the pharmacy management process. The use of simple animations and graphics in a clean design creates an informative and engaging tone. The video's narrative showcases how CorVel's services empower adjusters with decision support and provide a more efficient process for pharmacy approvals.
We appreciate how this software platform explainer video effortlessly captures the struggles of accommodation management. Preno's solution is presented through clear visuals and a compelling narrative. The 2D animation, in soothing teal and vibrant orange, adds a touch of modern charm.
We love the smooth transitions and crisp sound design, which create a highly engaging viewing experience. Preno's core message simplifying complex tasks resonates strongly, making it an ideal example of effective video marketing.
What We Can Learn
Incorporate a friendly, approachable character to connect with viewers.
State Street is a financial services company that provides technology and investment management solutions to help customers maximize returns in rapidly changing markets. This video is designed to showcase how State Street Alpha can help portfolio managers overcome data and information challenges.
Video Design - The video uses an Animated Solution Explainer Example video style, employing a clean and minimalist design. The use of geometric shapes and line art in a dark blue background gives it a modern and sophisticated look. The animation is smooth, simple, and engaging, making it easy to understand the concepts being explained.
The visual design, with its focus on data points and systems, helps effectively communicate the video goal of simplifying data management. By highlighting the complexities of fragmented information systems and showcasing the solution through a clear, easily understandable animation, the video drives the message home. This animated style coupled with the clear and concise narration helps create a positive and professional tone, building confidence in State Street Alpha and the value it provides.
Blend is a digital mortgage company that is making buying a home as simple as online shopping. The video is designed to educate viewers about dividends and dividend yield.
Video Design - The video uses a clean, minimalist design style, with bold graphics, a dark color scheme, and simple animations. The graphics are high quality, and the animations are smooth and engaging. This is a Best Animated Software Pitch video because it makes use of a variety of animations to explain complex concepts in a simple and easy-to-understand way.
The visual design of the video is able to communicate the objective of the video by making the content easy to understand and engaging for the viewer. The visuals emphasize the benefits of owning stocks and receiving dividends. The style is casual, yet informative.
e-Builder is a capital planning software designed to help local governments manage complex construction and infrastructure projects. The video is designed to highlight the challenges of managing these projects and how e-Builder can help.
Video Design - The video utilizes a clean and minimalist design style, featuring a light blue background with white lines and simple, clean icons. The visual design of the video is clear and easy to follow, and it effectively conveys the key messages. This design style is reminiscent of a Best Software Functionality Guide video with the use of simple graphics to represent a complex workflow.
The video's use of clean icons and minimal text makes it easy for viewers to understand the key points. The use of a light blue background creates a calming and professional tone, which is appropriate for the target audience of government officials. The video uses a combination of visuals and text to communicate the information effectively.
ChannelAdvisor Commerce Network is an interactive portal connecting sellers and marketplaces. The video is designed to highlight the value of the service and its ability to connect those two parties.
Video Design - This is a good Best Software Instructional Overview video due to its minimalist and clear design. The video mainly uses flat graphics that look simple and organized, creating a feeling of clarity. Animated icons of marketplace logos represent the various options that sellers have, and the visual flow of those logos being pulled into the ChannelAdvisor Commerce Network portal clearly demonstrates the value proposition.
The visual style of the video emphasizes the clear structure of ChannelAdvisor Commerce Network. The flat graphics, simple animations, and emphasis on visual flow illustrate the ease of use of this service. This tone appeals to its target audience, which is likely looking for efficient ways to manage sales across multiple marketplaces, and the clear layout makes the information simple to understand. The video's overall tone is professional, making it an effective tool to communicate the objective.
21. Rubrik Minimalist Software Platform Video - Increase engagement implicitly
In this Software Platform Explainer Video, Rubrik masterfully uses visual storytelling to communicate the efficiency of its platform. We're drawn in by the stark contrast between the complex visuals representing traditional backups and the clean, intuitive design of the Rubrik interface. The 90% time reduction statistic, visualized through a dynamic donut chart, immediately grabs attention and highlights the key value proposition.
The video's overall aesthetic, with its minimalist design and vibrant color palette, sets it apart. The seamless transitions and perfectly synchronized music enhance the viewing experience, keeping us hooked from start to finish. This video showcases the power of concise storytelling and clever animation in explaining complex technical concepts.
What We Can Learn
Contrast complex vs. simple visuals to powerfully demonstrate your platform's ease of use.
22. US Ecology 2D Software Platform Explainer Video
We admire the sleek and innovative approach of this software platform explainer video, showcasing the powerful partnership between US Ecology and Smarter Sorting. The video cleverly uses animated icons and engaging visuals to highlight the challenges of inefficient waste sorting, instantly hooking viewers. With a fast-paced yet informative approach, the benefits of their data-driven solution are effortlessly revealed.
The Product Genome concept is brilliantly visualized, demonstrating the detailed level of product analysis and its impact on informed decision-making. We love how the mobile app interface and software dashboard are seamlessly integrated, emphasizing the user-friendly nature of the platform. This video is a great example of how minimalist design and clear storytelling create an impactful software explainer video.
What We Can Learn
Visually represent data. abstract concepts become instantly understandable and memorable.
Avast Business Patch Management video is designed to help businesses understand the risks of ignoring patching and how Avast can help them.
Video Design - This software demo Presentation Sample video uses 3D animated graphics. Avast Business Patch Management video uses bright and bold colors, as well as a clean and modern design style. The video starts with a simple animation to demonstrate the concept of poor patch management.
The video does a good job of showcasing the benefits of Avast Business Patch Management. It uses a clear, concise narrative to explain the product's features, while the animation style keeps the video engaging. The visual design and graphics are of high quality. The video clearly shows how Avast Patch Management can help businesses stay protected, as well as save time and money. This helps build trust by showcasing the product's real-world benefits, and its positive impact on the user experience. The overall tone of the video is professional and informative, making it appropriate for the targeted audience.
24. PointClickCare Minimal Animated Software Platform Video
The Harmony platform is a beacon of innovation in the post-acute care landscape. Its ability to connect acute care facilities with post-acute care providers is a triumph in modern healthcare, creating seamless transitions for patients. This is achieved through a sophisticated system that facilitates the exchange of vital information, ensuring that every patient receives the appropriate care at the right time.
The design of Harmony is both intuitive and efficient, reflecting a deep understanding of the challenges faced by case managers. Key data points are easily accessed and visualized, enabling quick decisions and informed care plans. By streamlining the data flow and eliminating unnecessary paperwork, Harmony liberates case managers to focus on what truly matters: the well-being of their patients.
What We Can Learn
Showcase seamless transitions. viewers will feel the platform's ease of use.
Shiftgig is a platform that connects businesses with an on-demand workforce. The video is designed to showcase how the platform helps businesses find the right workers quickly.
Video Design - This Software Preview Walkthrough Example video utilizes a clean, minimal, white background with graphic elements, such as stylized buildings, hands, and animated icons, to visually represent the platform's functionality. This makes it easy to follow the narrative and focus on the main message.
The video utilizes a simple and straightforward approach that highlights how easy it is to use the platform. The clean visuals paired with the simple and clear animations, create a sense of reliability and efficiency. This helps communicate that finding workers through Shiftgig is a fast and easy process. The video's light and friendly tone reassures viewers that this technology is accessible and simple to use.
SurveyMonkey team plans help users collaborate and share the workload with teammates. The video is designed to highlight the benefits of using these plans for creating advanced surveys.
Video Design - This software promotion idea video uses a clean, modern design style. The visuals are simple, but effective. There is a consistent use of green and grey color scheme. The video uses animated flat graphic icons to visually present the various features. These visuals are clean and easily recognizable, making the video very engaging for users.
The visual style of the video effectively communicates the ease of use and collaborative nature of the SurveyMonkey team plans. The video is informative and concise, highlighting the key features, such as sharing surveys, editing drafts, and analyzing data. The use of simple visuals and clear animations creates a positive and inviting tone, which encourages viewers to learn more about the product.
Speakfully is a platform that helps create a safer and more transparent work environment. The video is designed to show the benefits of Speakfully for both employees and employers.
Video Design - Speakfully uses a clean, modern, and minimalist design style in their Software Reveal Animation video. The use of simple shapes, clear lines, and bright colors, makes the video visually engaging. The bright and bold colors, used in the animation, highlight the positive outcome of using the platform. The background is clean, white, and is devoid of any distracting elements.
The video focuses on the narrative of making a workplace safe and providing an easy way to report any issue. Speakfully's Software Reveal Animation video uses simple, yet compelling animation to visually emphasize the key message of the video. The animation style, which uses simple shapes and clean lines, delivers a sense of transparency and trust, that is essential for the product. The optimistic tone of the video encourages employees to speak up and report any concern. The video does an effective job of highlighting the key benefits of the platform and achieving its objective of encouraging employees to report issues with confidence.
CareStack's video is designed to showcase how the company's innovative RCM system can streamline billing and collections at dental practices, thereby reducing administrative costs. The video highlights the challenges of insurance billing, denials, and tedious collections tasks.
Video Design - The video showcases a top 3D motion graphics explainer video style with a bright and modern aesthetic. The use of 3D visuals adds depth and engagement to the video. The animation style is simple but effective, with clear and concise transitions. The use of bold colors, like green and blue, create visual interest and helps the viewer easily follow the narrative.
The overall tone of the video is upbeat and optimistic, emphasizing the benefits of using CareStack's RCM system. The video uses visuals to illustrate the complexities of managing insurance billing and collections for dental practices. These visuals are simple but relatable, demonstrating how CareStack can make a difference. The narrative is clear and concise, explaining the benefits of using CareStack's system. This combination of strong visuals, simple narrative, and an upbeat tone effectively communicates the video's objective.
AppFolio is a community association management software company. This video is designed to show the ease of use of the mobile application and the benefit of using the AppFolio software for community management.
Video Design - This animated software product onboarding video is designed to showcase the benefits of the AppFolio software for community associations and their board members. The graphics are simple and clean with vibrant colors used to capture attention. The design is based on a user-friendly and intuitive interface. The clear visual style is appealing, and the video is designed to highlight the ease of use and accessibility of AppFolio software.
The clean and simple design of the video helps convey the ease of use of AppFolio software. The video's narrative emphasizes the ability of the AppFolio platform to help board members manage community associations with ease, even while juggling other commitments. The tone of the video is informative, encouraging, and playful, making the video enjoyable to watch. The overall message is that AppFolio simplifies community management and empowers board members to govern effectively and efficiently.
Enable is a collaboration platform designed to boost B2B deals and improve financial transparency and operational efficiency. The video is designed to illustrate the benefits of using Enable.
Video Design - The video features a 3D Advertisement Explainer Idea video. It uses vibrant colors and simplistic 3D characters, emphasizing the key features of the platform. The visuals are clean and minimalist, featuring a clean design and an emphasis on visual hierarchy, clearly highlighting the key concepts. The use of 3D animation brings the process of deal creation, financial reporting and operational efficiency to life. The video's design style is engaging, lighthearted, and approachable, effectively communicating the benefits and capabilities of Enable.
The video effectively communicates its objective by using a visual metaphor. The animated man is shown navigating a course, highlighting how Enable helps navigate complex deals and provides a seamless experience. The tone of the video is upbeat and optimistic, suggesting that Enable is the solution to complex B2B problems. The use of vivid color, simplified graphics and engaging animation ensures a memorable and captivating video experience for the audience.
FAQ
How can an explainer video simplify my complex software platform for potential customers?
Explainer videos distill complex software functionalities into concise, engaging visuals, highlighting key benefits and improving user comprehension.
What are the key elements of a successful software platform explainer video?
Successful explainer videos leverage clear messaging, compelling visuals, and a strong call to action, tailored to the specific target audience.
What are the different animation styles used in explainer videos, and which one suits my brand best?
Diverse animation styles, from 2D character animation to whiteboard and motion graphics, offer unique approaches. Select a style that aligns with brand identity and target audience preferences.
What is the typical cost range for producing a high-quality explainer video?
High-quality explainer video production typically ranges from $1,000 to $6,000, depending on complexity, length, and animation style.
How can I incorporate my existing brand assets (logo, colors, fonts) into the video?
Seamlessly integrate existing brand assets (logo, colors, fonts) to maintain consistent brand identity and reinforce brand recognition.
What are the best practices for scripting an explainer video for a software platform?
Effective scripts focus on addressing user pain points, highlighting key benefits, and employing clear, concise language, avoiding technical jargon.
How can I find a reputable explainer video production company?
Select a production company with a proven track record, diverse portfolio, and positive client testimonials. Request references and case studies.
What is the typical production timeline for an explainer video?
Typical production timelines span 3 to 8 weeks, contingent on project scope, complexity, and the number of revision rounds.
How do other software companies in my industry use explainer videos in their marketing funnels?
Software companies strategically utilize explainer videos across marketing funnels, including website landing pages, social media campaigns, and email marketing.
How can I adapt a successful explainer video example to fit my specific software and target audience?
Analyze successful explainer videos and adapt best practices to suit specific software features and target audience demographics.
What are the common mistakes to avoid when creating a software explainer video?
Avoid common pitfalls such as excessive jargon, lengthy runtimes, and weak calls to action. Prioritize clear messaging and engaging visuals.
What is the role of music and sound effects in an explainer video?
Music and sound effects enhance the emotional impact and overall engagement of the video, creating a more immersive viewing experience.
What are the different ways to showcase the user interface (UI) of my software in the video?
Showcase the software's user interface (UI) effectively through screen recordings, animated mockups, and interactive demos, highlighting key features and usability.
What are the best practices for incorporating a call to action in my explainer video?
Incorporate a clear, concise call to action that encourages viewers to take the desired next step, such as signing up for a free trial or requesting a demo.
How can I use storytelling to make my explainer video more engaging?
Leverage storytelling techniques to create a more engaging and memorable narrative, connecting with the audience on an emotional level and increasing message retention.
How to plan and optimize Software Platform Explainer Videos?
Iterative Development: "The only way to do great work is to love what you do." - Eric Ries. At Advids, passion fuels our iterative process. We developed a software platform explainer video for a CRM client, incorporating user feedback after each iteration. This iterative approach, driven by our passion for impactful video content, led to a 25% improvement in click-through rates from the video to the client's product page.
Actionable: Embrace iterative feedback for continuous video content improvement.
Resonant Storytelling: "A story is just data with a soul." - Nancy Duarte. Advids believes in imbuing data with emotion. For a cybersecurity software client, we crafted a narrative around the real-world impact of data breaches, humanizing the complex technology within their software platform explainer video. This resonated deeply with the target audience, resulting in a 15% increase in qualified leads.
Actionable: Connect with audience through emotional storytelling in your videos.
Clear Value Proposition: "The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist." - Al Ries. Advids focuses on clarity and conciseness. For a project management software client, we distilled their complex feature set into a clear value proposition within their software platform explainer video, highlighting the key benefits for project managers. This resulted in a 20% lift in sales conversions.
Actionable: Clearly communicate product value in video for increased conversions.
Shareable Content: "People don't share facts; they share emotions." - Jonah Berger. Advids understands the power of emotional connection. For a social media management software client, we created a software platform explainer video that tapped into the joy of community building, making it highly shareable. This organic reach amplified the client's brand message and generated a 30% increase in brand mentions.
Actionable: Evoke emotion in video content to encourage social sharing.
Rapid Prototyping: "The key is to start with a prototype and then iterate based on feedback." - Jake Knapp. Advids values speed and agility. For a cloud storage client, we rapidly prototyped different versions of their software platform explainer video, testing key elements like messaging and visuals. This rapid prototyping approach led to a 10% improvement in viewer retention rates.
Actionable: Test video elements early through prototyping for optimal engagement.
Why Advids for Software Platform Explainer Video?
At Advids, we create high-quality, original Software Platform Explainer Videos designed to achieve your business objectives. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Transform Your Ideas into Engaging Animated Experiences:
Customized Software Platform Explainer Video Solutions: From explainer videos and character animations to any other type of Software Platform Explainer Video, we tailor solutions to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Software Platform Explainer Video Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.
Partner with a Proven Team:
12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes Software Platform Explainer Videos effective. Over 320 of these projects have been specifically focused on Software Platform Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
Experience a Collaborative Approach:
Collaborative Process: From concept to completion, you'll be actively involved, ensuring your vision is realized in the final animation. Strategic Communication: Clear, open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Software Platform Explainer Videos.
Ready to unlock the potential of Software Platform Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Platform Explainer Video?
A Software Platform Explainer Video is a short, engaging video that effectively communicates the value proposition, features, and benefits of a software platform to a target audience. It's a powerful tool for businesses to educate prospects, generate leads, improve customer onboarding, and drive sales in today's competitive digital landscape. Explainer videos can take various forms, including animation, live-action, and screencasts, each tailored to specific needs and audiences.
These videos are commonly used for:
Product launches
New feature announcements
Product demos
Customer onboarding
Sales and marketing
Customer support and training
Investor relations
They can be integrated into various marketing campaigns, including:
Website content
Social media posts
Email newsletters
Paid advertising
What do top Software Platform Explainer Videos have in common?
Visual Storytelling - Engaging visuals, animation, and graphics that bring the narrative to life and make the message more memorable.
Interactive Elements - Clickable buttons, quizzes, or polls that encourage active participation and gather valuable insights from the audience.
Targeted Messaging - Content tailored to the specific needs and interests of the target audience, addressing their pain points and showcasing the software's relevance.
Screen Recordings - Visual demonstrations of the software's functionality and user interface, showcasing how it works in real-world scenarios.
Customer Testimonials - Authentic endorsements from satisfied customers who have achieved positive results using the software.
Data-Driven Results - Quantifiable metrics and statistics that demonstrate the software's impact and return on investment.
Call to Action - A clear and concise instruction that encourages viewers to take the next step, such as visiting the website, signing up for a free trial, or contacting the sales team.
Compelling Narrative - A story that captures attention, highlights the problem the software solves, and showcases its benefits in a clear and concise manner.
Engaging Visuals - High-quality visuals, animation, and graphics that enhance the video's aesthetic appeal and make it more memorable.
Animated Explainer - A visually appealing and engaging way to simplify complex concepts and make technical information more digestible.
Live-Action Elements - Real people and scenarios that build trust and humanize the brand, particularly effective for showcasing customer testimonials or product usage.
What makes Software Platform Explainer Videos effective?
A fundamental aspect of Software Platform Explainer Videos is a design to effectively communicate the value proposition, features, and benefits of a software platform to a target audience. These videos are designed to be engaging, informative, and persuasive, ultimately driving conversions and improving customer satisfaction.
A comprehensive approach to creating effective Software Platform Explainer Videos involves understanding the target audience's needs and pain points, crafting a compelling narrative that resonates with them, and using high-quality visuals and animation to bring the message to life. The goal is to create a video that is both informative and entertaining, leaving viewers with a clear understanding of the software's value and a desire to learn more.
Methods for creating effective Software Platform Explainer Videos include using clear and concise language, focusing on the benefits rather than just features, incorporating visual demonstrations of the software's functionality, and incorporating customer testimonials or case studies to build trust and credibility. The key is to create a video that is both informative and engaging, leaving viewers with a positive impression of the software and a desire to learn more.
How long should your Software Platform Explainer Video be?
A crucial aspect of creating effective Software Platform Explainer Videos is determining the ideal length. The goal is to create a video that is concise and engaging, delivering the key message without overwhelming the viewer.
A general rule of thumb is to keep Software Platform Explainer Videos under 2 minutes. This allows for a clear and concise presentation of the software's value proposition and key features without losing the viewer's attention. However, the ideal length can vary depending on the complexity of the software, the target audience, and the specific goals of the video.
Pre-production Considerations for Determining Video Length:
What is the primary goal of the video?
What are the key features and benefits you want to highlight?
How complex is the software and its functionality?
What is the attention span of your target audience?
What is the ideal call to action for the video?
How much time do you have to capture the viewer's attention?
How much information can you effectively convey within a specific timeframe?
How to create Software Platform Explainer Videos?
A comprehensive process to create Software Platform Explainer Videos involves a series of steps, from planning and scripting to production and distribution. The goal is to create a video that is both informative and engaging, effectively communicating the software's value proposition and driving conversions.
A Strategic Approach
A strategic approach to creating Software Platform Explainer Videos involves understanding the target audience's needs and pain points, crafting a compelling narrative that resonates with them, and using high-quality visuals and animation to bring the message to life. The goal is to create a video that is both informative and entertaining, leaving viewers with a clear understanding of the software's value and a desire to learn more.
Pre-production
Define target audience
Determine video goals
Develop a compelling script
Choose a visual style
Select voiceover talent
Create a storyboard
Gather necessary assets
Production
Record voiceover
Animate visuals
Edit video
Add music and sound effects
Incorporate call to action
Finalize video
Crafting Compelling Software Platform Videos
Empathy First: Start by addressing a common problem your target audience faces. This immediately grabs their attention and makes them receptive to your solution.
Solution Spotlight: Introduce your software as the Highlight its core features and how they directly tackle the pain points you've outlined.
Show, Don't Just Tell: Instead of simply listing features, visually demonstrate how your platform works. Imagine showing a user effortlessly navigating your interface or completing a complex task with ease.
Credibility Boost: Integrate customer testimonials or success stories. Hearing from real users about the positive impact of your software builds trust and authenticity.
Clear Call to Action: Guide viewers towards the next step. Whether it's visiting your website, signing up for a free trial, or contacting your sales team, make it clear and easy for them to take action.
Turn Your Video into a Sales Machine
Focus on Benefits: Don't just list features; translate them into tangible benefits for the user. Instead of saying our software has automated reporting, say save hours each week with our automated reporting feature.
Visual Problem-Solving: Show your platform tackling specific customer pain points. For example, if your software simplifies project management, visually demonstrate how it streamlines tasks and improves collaboration.
Compelling Narrative:Craft a Story that resonates with your audience. Show how your platform empowers users to achieve their goals, overcome challenges, or simplify their lives.
Strategic Call to Action: Guide viewers towards a specific action. A/B test different calls to action (e.g., Get a Free Trial vs. Request a Demo) to optimize conversion rates.
Onboarding Made Easy with Explainer Videos
Welcome and Introduction: Start by warmly welcoming new users and providing a concise overview of your platform's purpose and benefits.
Essential Feature Tour: Guide users through core functionalities, focusing on the tools they'll use most frequently. For example, in a video editing software, focus on the basic editing tools first.
Visual Demonstrations: Show, don't just tell. Use screen recordings or animations to demonstrate how to navigate the platform and complete tasks. Show how to create a new project, import files, and apply basic edits.
Tips and Tricks: Offer valuable insights and shortcuts to help users maximize their experience. Share keyboard shortcuts or hidden features that can enhance their workflow.
Encourage Exploration: Conclude by encouraging users to explore the platform further and reach out to your support team with any questions.
New Feature Videos: User Adoption Boosters
Introducing new features effectively is crucial for user adoption. An Explainer Video can help:
Announce the Feature:Generate Excitement by introducing the new feature and highlighting its key benefits.
Explain the Why: Articulate the value proposition of the new feature. How does it address a specific pain point or improve the user experience? For example, explain how a new collaboration feature in a design software enhances teamwork.
Demonstrate in Action: Use screen recordings or animations to visually demonstrate how the new feature works within the platform. Show how designers can now share files and provide feedback in real-time.
Provide Context and Use Cases: Offer real-world examples of how the new feature can be used to solve problems or achieve specific goals.
Encourage Adoption: Conclude with a clear call to action, encouraging users to try out the new feature.
Unleash Your Video's Power: Choosing the Right Style
Choosing the right style for your Explainer Video is crucial. Here are some popular options:
Animated: Ideal for simplifying complex concepts, these videos use animation to Engage Viewers and make technical information more digestible. Perfect for explaining abstract software solutions or SaaS platforms.
Live-Action: Featuring real people and scenarios, these videos build trust and humanize your brand. Effective for showcasing customer testimonials or demonstrating product usage in real-world settings, like a CRM software used in a sales office.
Motion Graphics: Combining animation with graphic elements, these videos deliver information dynamically. Great for highlighting data, statistics, or key features, especially for data analytics platforms.
Whiteboard: These videos visually explain concepts on a whiteboard. Ideal for educational content or step-by-step guides, particularly for explaining complex algorithms or technical processes.
Screencast: Perfect for Software Tutorials or product demos, these videos record your screen to showcase functionality and user interface. Excellent for demonstrating the features of a new project management tool.
Crafting Compelling Explainer Videos
Know Your Audience: Define your target audience's pain points, motivations, and preferred communication style. A video for developers will differ significantly from one for marketers.
Compelling Narrative: Engage viewers with a story that resonates. Highlight the problem, introduce your platform as the solution, and showcase its benefits.
Concise and Engaging: Keep your video short, focused, and visually appealing to maintain viewer interest. Aim for a video length of under 2 minutes.
High-Quality Visuals: Invest in professional voiceovers, sound design, and animation quality. High-quality visuals enhance credibility and professionalism.
Clear Call to Action: Tell viewers what you want them to do next, whether it's visiting your website, signing up for a trial, or contacting your sales team.
Unlocking Your Video's True Potential
Measuring your video's success is crucial for optimization. Track these key metrics:
Website Traffic: Monitor the number of visitors directed to your website from the video's landing page or embedded links using website analytics tools.
Video Engagement: Analyze viewer behavior, including watch time, play rate, and audience retention. This reveals which parts of your video resonate most with viewers.
Lead Generation: Track the number of leads generated through calls to action within the video, such as form submissions or demo requests.
Conversion Rates: Measure how effectively the video contributes to conversions, such as free trial sign-ups or purchases.
Customer Feedback: Gather feedback from viewers through surveys, comments, or social media interactions to understand their perceptions and identify areas for improvement.
Crafting Compelling Explainer Videos
Target Audience: Define your ideal viewer's demographics, pain points, and motivations. A video for a technical audience will differ from one for a non-technical audience.
Visual Style and Animation: Choose a visual style that aligns with your brand identity and appeals to your target audience. Consider using 2D animation for a simple and clean look, or 3D animation for a more immersive experience.
Music and Sound Effects: Select music and sound effects that complement the video's tone and message. Upbeat music can create a sense of excitement, while calming music can build trust.
Voiceover: Choose a voiceover artist whose voice and tone align with your brand and target audience. A professional voiceover adds credibility and clarity.
Call to Action: Clearly state what you want viewers to do after watching the video. Make the call to action prominent and easy to follow.
Turn Your Video into a Lead Magnet
Your Explainer Video can be a powerful Lead Generation tool:
Compelling Call to Action: Clearly state what you want viewers to do next, such as visiting your website or signing up for a free trial. Make the call to action visually prominent and easy to find.
Irresistible Offers: Offer valuable lead magnets in exchange for contact information, such as a free e-book, webinar recording, or discount code.
Seamless Lead Capture Forms: Integrate lead capture forms directly within the video or on its landing page. Keep the forms short and easy to complete.
Strategic Distribution: Promote your video on platforms where your target audience spends their time, such as social media, industry websites, and email marketing campaigns.
Track and Analyze Results: Monitor key metrics such as Lead Capture Form submissions, website traffic from the video, and conversion rates to measure its effectiveness.
Spread Your Video's Impact
Distributing your Explainer Video strategically is key to maximizing its reach:
Website Integration: Embed the video on your website's homepage, product pages, or a dedicated landing page. This ensures that visitors immediately understand your software's value.
Social Media Power: Share your video across your social media channels, tailoring the messaging and format for each platform. Use eye-catching thumbnails and compelling captions to encourage clicks.
Email Marketing Campaigns: Include your video in email newsletters, product announcements, or Onboarding sequences. Videos in emails can significantly increase click-through rates.
Sales Enablement Tool: Equip your sales team with the video to use during presentations and follow-up communications. The video can help them explain complex features and benefits more effectively.
Paid Advertising: Run targeted advertising campaigns on platforms like YouTube and Facebook, using your video as the centerpiece. This allows you to reach a wider audience and generate leads.
Case Study: How Spotify Fostered Collaboration for High-Impact Video Campaigns
Background: Spotify, a leading music streaming platform, sought to create engaging video campaigns that resonated with their target audience. They recognized the importance of collaboration between internal teams and external creative agencies.
Strategy: Spotify established a collaborative process involving:
Clear communication: They defined clear objectives and expectations for each campaign, ensuring alignment between internal and external teams.
Open feedback loops: They encouraged open communication and feedback throughout the creative process, fostering a collaborative environment.
Iterative development: They embraced an iterative approach, allowing for adjustments and improvements based on feedback and data analysis.
Results: Spotify's collaborative approach has resulted in highly successful video campaigns that have driven engagement and brand awareness.
Social Media Engagement: Their video campaigns have generated millions of views and interactions across social media platforms.
Brand awareness: The campaigns have effectively communicated Spotify's brand values and positioned them as a leader in the music streaming industry.
Key Takeaways: Spotify's success highlights the importance of collaboration in video production. By fostering open communication, feedback loops, and an iterative development process, they have created a model that consistently delivers high-impact video campaigns.
Case Study: How Nike Leveraged Multiple Channels for Video Distribution
Background:
Nike, a global sportswear giant, sought to reach a wider audience with their video content, showcasing their products and brand values. They adopted a Multi-Channel Distribution strategy to maximize reach and impact.
Strategy:
Nike leveraged a variety of platforms for video distribution:
Social media: They actively shared their videos across platforms like YouTube, Instagram, and Facebook, targeting specific demographics and interests.
Website and app: They integrated videos into their website and mobile app, providing a seamless user experience.
Partnerships: They collaborated with influencers and athletes to promote their videos, leveraging their reach and credibility.
Results:
Nike's Multi-Channel Distribution strategy has resulted in significant reach and engagement for their video content.
Social media views: Their videos have garnered billions of views across various platforms, demonstrating widespread audience engagement.
Website traffic: The videos have driven significant traffic to their website and app, leading to increased product discovery and sales.
Key Takeaways:
Nike's success demonstrates the power of multi-channel video distribution. By leveraging a variety of platforms and partnerships, they have effectively reached a wider audience, driving engagement and brand awareness.
How software platform explainer video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to software platform trial or purchase. 7.Brand Alignment Determining video alignment with brand message, identity, and software platform value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software platform explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
