30 Software Product Tour Video Examples That Drive Feature Engagement

Picture this a killer software launch, but zero buzz. Ouch, right? We've all been there. Building it is just half the battle; showing its worth is where the magic happens. And in today's visual world, that magic is a product tour video. Why video? Well, seeing is believing, and the proof is in the pudding. The numbers don't lie.

• Video streaming will make up 91% of global internet traffic by 2024.
• Over 55% of shoppers use online video while shopping in a brick-and-mortar business.
• Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.

These stats reveal a powerful trend: short, engaging videos are crucial for capturing attention and driving conversions. Product tour videos offer the perfect solution, transforming complex features into digestible, compelling narratives. Let's dive in and explore 30 Engaging Software Product Tour Video examples to unlock actionable strategies for maximizing your video marketing impact.

1. Veeva

Veeva SiteVault is a platform for clinical trial sites. It helps sites manage studies and communicate with sponsors and CROs. This video is designed to show how SiteVault facilitates better collaboration, improving efficiency and allowing sites to focus more on patients.

Video Design - The video is a simple animated walkthrough demo, showcasing Veeva SiteVault's user interface and key features. The design is clean and modern, featuring bold white text on a yellow background, contrasting nicely with the grey and white illustrations. The video adopts an app tour Demo Idea video style, using a step-by-step approach to guide viewers through the application's functionalities, making it easy to understand.

The video effectively communicates Veeva SiteVault's benefits through a clear, professional, and informative tone. The simple animation and illustrative style provide a relaxed and engaging viewing experience, highlighting the platform's ease of use and its ability to streamline clinical trial operations.

2. Skybox Security

Skybox Security is a cybersecurity solution that helps businesses manage their attack surface. This video is designed to highlight how Skybox Security can help teams gain the full context of their attack surface before making changes.

Video Design - The video features a sleek, modern design style that is both informative and visually engaging. The use of 3D graphics and animations creates a clean and professional aesthetic. This video employs a series of animated transitions and visual effects to highlight the various features of Skybox Security. The video's use of color and lighting is also important. The color palette is based on the Skybox Security brand, featuring calming blue hues. The video is designed in a way that is reminiscent of the Best Software Feature Explainer video style.

The video utilizes a series of animations that showcase the different aspects of Skybox Security. The animations are designed to be easy to understand and visually appealing. The overall tone of the video is confident and informative. The video effectively communicates the message that Skybox Security can help reduce cybersecurity risk by providing the necessary context for making informed changes. The video encourages viewers to learn more about Skybox Security's solution and take action to improve their cybersecurity posture.

3. Cubic

Cubic presents Gridsmart Protect, a safety solution for protecting vulnerable road users. The video is designed to introduce the product and its benefits.

Video Design - The video uses a clean and modern design style that is both informative and engaging. The use of line art and bold colors creates a sense of sophistication and technology. The animation focuses on the intersection, highlighting the vulnerable road users and the solution's ability to protect them. This is a good Product Tour Animation Sample video because it uses a simple yet effective style that focuses on the product's key features.

The video effectively communicates the objective of the product, highlighting the benefit of using Gridsmart Protect. The clean, sophisticated design style and the focus on the product's functionality provide a clear understanding of the product's benefits. The animation's style is simple and efficient, keeping the viewers engaged and focused on the message. It is clear that Cubic is aiming to reach a wide audience, especially those concerned about pedestrian and cyclist safety.

4. SurveyMonkey

SurveyMonkey Anywhere is a platform that enables users to collect data online or offline. The video is designed to highlight this feature, demonstrating its functionality in various situations.

Video Design - The video employs a minimalist design style, featuring flat illustrations and bright colors. This approach creates a clean and modern aesthetic, making it a good Saas Platform Tour Example video. The simple visual design emphasizes the app's ease of use and accessibility, appealing to a broad audience.

The video's visuals effectively communicate the product's key benefits. The illustrations depict scenarios where the platform can be utilized, such as collecting visitor data in a national park, conducting market research in a retail store, and gathering feedback from customers. The video's tone is upbeat and informative, suggesting that the platform is a valuable tool for collecting data effectively and efficiently.

5. Atlassian Software Tour Design Video - Showcase product features implicitly

Atlassian is introducing Jira Service Management, a new IT Service Management solution that empowers teams to work efficiently. The video is designed to introduce the product and highlight its benefits for IT teams.

Video Design - This software demo Showcase video uses a bright and colorful animated style to demonstrate the product's features and functionality. The video utilizes flat design, simple shapes, and vibrant colors, making it visually appealing and engaging.

The animated race car metaphor highlights the speed and agility of Jira Service Management, effectively communicating its ability to help teams work efficiently and respond quickly to changes. The use of animated characters, a simplified user interface, and a bright color palette contribute to a positive and engaging experience for viewers, promoting the idea that the software is user friendly. The animated style successfully illustrates how the platform helps teams collaborate and streamline their workflows. The video's tone is upbeat and optimistic, making Jira Service Management seem like a powerful and easy-to-use solution.

6. Slack

Slack Canvas is a new surface that allows teams to organize and share knowledge in a single space. This video is designed to introduce the product and highlight its benefits.

Video Design - This Software Feature Demonstration Animation video uses a minimalist style, with flat 3D graphics and simple animations. The graphics are clean and easy to understand, and the animations are subtle but effective in highlighting important features. The colors used in the video are vibrant and modern, and the overall design is consistent with the Slack brand.

The video's visual style is able to communicate the objective of the video through the simplicity of the design. The minimal approach combined with the ease of understanding the user interface on the screen helps drive the objective of the video to illustrate the ease of use of the software. The overall tone of the video is professional and inviting.

7. R365 2D Software Demo Video - Showcase software benefits implicitly

Discover the future of restaurant management with Restaurant365 in this dynamic Software Product Tour Video. The engaging narrative introduces us to Julie, a director grappling with the complexities of managing multiple locations. Through compelling visuals and relatable user stories, the video showcases how the software streamlines crucial operational aspects, empowering her team to achieve remarkable growth.

From simplified invoice processing to intuitive scheduling, the software's user-friendly interface shines through the vibrant animation. Witness the powerful impact of real-time alerts and data visualization, enabling quick identification of problem areas and efficient decision-making. Restaurant365 is not merely a tool; it's a catalyst for growth, transforming operational challenges into opportunities for success, while fostering a happier, more efficient team.

8. BMC Software Tour Video - Showcase software capabilities implicitly

Seamless data pipelines are the unsung heroes of modern business operations. This Software Product Tour Video for BMC Helix Control-M unveils their power through engaging visuals and a relatable delivery truck analogy. What if breakdowns were a thing of the past? The video showcases how Control-M provides the necessary control and visibility.

The animated dashboard walkthrough demonstrates how Helix Control-M monitors and manages every step, from data ingestion to proactive alerts. With its intuitive UI and focus on automation, the platform empowers IT teams to streamline workflows and minimize risk. This video makes a compelling case for investing in solutions that not only keep businesses running smoothly but also enhance customer satisfaction.

9. MongoDB

MongoDB Atlas is a cloud database service designed to simplify and accelerate the building of applications. This video is designed to introduce the service to potential users.

Video Design -
This software product differentiation video uses modern and simple animation techniques. Bright blue, green and dark grey colors are used for the entire duration of the video, creating a clean and minimal aesthetic. The video includes illustrations that depict a dentist working with a patient, as well as 3D tooth movement tools for orthodontists. This clear and concise visual design effectively highlights the key benefits of MongoDB Atlas as a solution for developers.

The video's visual style is able to effectively communicate the objective of the video by conveying the benefits of using the MongoDB Atlas service. The clean and simple animation style, bright colors, and illustrations help to create a positive and engaging tone for the video. The focus on showcasing how the software platform empowers orthodontists with 3D tools helps to communicate the benefits and results of using the service. Overall, the visual design of the video effectively drives the viewer to learn more about the service and its value proposition.

10. OpenText

OpenText helps businesses efficiently manage and store their data. The video is designed to showcase how OpenText Output Transformation Server can accelerate data and document transformation.

Video Design - This Software Promotion Example video uses animated graphics in a clean and modern design style. The blue and white color scheme is consistent throughout, and the graphics are simple and easy to understand. The video incorporates line drawings to represent data and documents, which is very common in Software Promotion Example videos. The video showcases the importance of data transformation, accessibility and retention.

The clean design and engaging animation effectively communicate the value proposition of OpenText Output Transformation Server. The video's concise narrative highlights the challenges of traditional document management methods, emphasizing the ease and speed of OpenText Output Transformation Server, making it a compelling tool for businesses. The video concludes with a clear call to action, encouraging viewers to learn more about the product and its capabilities. The overall tone of the video is professional, confident, and informative.

11. FireMon Software Product Tour Video

FireMon Automation is a software solution that helps security operations teams automate their security processes. This video is designed to explain how the company has redefined automation beyond zero touch to help security operations today.

Video Design - The video utilizes a clean and modern design with isometric graphics to illustrate the four levels of FireMon Automation, emphasizing the key benefits and features of the solution. Isometric graphics, colorful cartoon characters and a user-friendly interface highlight the easy-to-use Software Walkthrough Demonstration Idea video. The video uses simple animations and clear graphics to demonstrate the different stages of automation, providing a visual representation of the company's automation process.

The use of colorful graphics and clean animations in the video makes the information engaging and easy to understand, further emphasizing the company's goal to automate complex security processes. The video has a professional tone that showcases FireMon's expertise in security automation.

12. Logicom

Logicom offers a comprehensive cloud-based IT solution for businesses facing evolving challenges. This video is designed to showcase the company's expertise in cloud infrastructure and its benefits to customers.

Video Design - Logicom uses bright, simple, and visually appealing graphics to illustrate the complex nature of cloud solutions. This Software Walkthrough Guide video presents a series of illustrations highlighting the evolution of IT and the challenges businesses are facing with transitioning to the cloud. By simplifying these concepts into easily digestible visuals, Logicom effectively conveys the value of its services.

The video's visual style reflects Logicom's commitment to providing simple and accessible solutions for customers. The use of bright colors, minimal text, and animated illustrations creates a friendly and engaging tone. By employing these techniques, the video effectively captures the attention of its intended audience, highlighting the company's expertise and the value of its services. The video seamlessly connects with the target audience through its vibrant design, clearly conveying the benefits of Logicom's cloud solutions.

13. YugabyteDB

YugabyteDB is a distributed SQL database, designed to help you develop and deploy apps more efficiently. This video is designed to explain the problems that traditional databases cause for developers, like decreased productivity, higher costs, and increased risk.

Video Design - This is a Top Animated Software Tutorial Demonstration video showcasing YugabyteDB's features and benefits. The video features colorful 3D graphics, animations, and text. These elements combined to create a compelling and informative experience that is easy to understand.

This video clearly communicates the problems that developers face, and how YugabyteDB can be the solution. The animation style and engaging graphics help highlight the benefits of choosing this database, making the video feel more like a solution than a sales pitch. The video is targeted towards developers who want to adopt a cloud-native approach, and it emphasizes the benefits of YugabyteDB's PostgreSQL compatibility, open-source nature, and multi-cloud readiness. The tone of the video is confident, enthusiastic, and informative, creating a positive and encouraging experience.

14. Kion

Kion is a cloud enablement solution that helps organizations simplify cloud governance and management, enabling them to fully reap the benefits of cloud technology. This video is designed to introduce the brand and highlight the benefits of using Kion.

Video Design - The video features a clean and modern design style, using flat, minimalist graphics and animations, creating a Top Software Animated Overview video. The animation is smooth and engaging, effectively depicting the complex processes of cloud enablement. Key phrases like â€Åcloud governance,” â€Åcloud management,” and â€Åcloud complexity” are visually represented through icons and animations, further reinforcing the brand's focus on simplifying cloud technology.

The visual style of the video effectively communicates the objective of making cloud technology accessible and user friendly. The minimalist graphics and animations, coupled with the use of keywords like simplify and streamline, convey a tone of efficiency and ease, suggesting that Kion removes obstacles and simplifies complex processes, helping organizations achieve their cloud goals.

15. 360Learning

360Learning is a learning management platform that helps organizations create and deliver engaging training. This video is designed to showcase the platform's ability to take the dread out of compliance training.

Video Design - 360Learning emphasizes the use of simple, modern graphics and animated icons to convey the video's message. The video uses a Product Tour Screencast Animation video style. It features bright colors, bold fonts, and playful animations to make the message more engaging. 360Learning shows how they use a minimalist design language with a high level of visual clarity. This is done by using bright contrasting colors to make each graphic element pop out at the viewer. The video is a good example of a Product Tour Screencast Animation video because the information flow is very clear, and the graphics are simple, elegant, and easy to understand. The visual design of the video makes it fun and engaging to watch.

The visual style of the video effectively communicates the objective of making compliance training less daunting for learners. This is achieved by portraying compliance training as a boring, repetitive chore, and then showing how 360Learning's platform can make it fun, engaging, and impactful. The tone of the video is lighthearted and humorous, which helps to create a sense of relatability with the viewer. 360Learning's commitment to a simple and engaging visual style makes the platform appealing to both learners and L&D managers.

16. DefinedAI

DefinedAI is a company that helps businesses leverage the power of AI. The video is designed to explain how DefinedAI helps companies solve the problem of unstructured data, which comprises 80% of all data, by collecting, annotating, and validating the data that AI systems need to operate.

Video Design - This Software Tutorial Presentation video uses bright colors and simple graphics to make complex concepts easy to understand. The visuals are colorful and engaging, with a clear, clean design that highlights the key messages and calls attention to critical elements. This makes the video clear and easy to follow and provides a straightforward approach to conveying its purpose. The use of animation helps bring the complex process to life for the viewer, making it relatable and easy to understand.

The use of an animated brain image and color scheme helps highlight the process and shows how AI interacts with unstructured data, making the complex concept relatable for viewers. The video uses a straightforward design and narrative to focus attention on the company's solution, which helps communicate its unique value proposition. This presentation style combines informative content with easy-to-understand visuals that appeal to viewers and clearly highlight the key takeaway.

17. SimplyCast

SimplyCast is a marketing automation platform that enables businesses to connect with prospects around the world. The video is designed to highlight the benefits of the platform's automated phone call feature, which allows businesses to reach prospects in different time zones without needing to stay up all night.

Video Design - The video features a minimalist design style that incorporates icons and transitions to communicate the features of SimplyCast. The use of clear and concise animations, like the graphic that shows a phone call being initiated after a timed delay, helps to illustrate the process and makes this a Best Software Marketing Animation video. The overall color palette is dominated by shades of blue and white, which are associated with professionalism, trust, and efficiency.

The video's visual design effectively communicates the benefits of the automated phone call feature and emphasizes its ease of use. The tone is straightforward and informative, reflecting the professional nature of the platform. The simplicity of the design, combined with the clear explanation of the feature, makes the video engaging and easy to understand, effectively driving viewers to learn more about SimplyCast.

18. Diligent

Diligent aims to help organizations achieve sustainable goals. The video is designed to showcase how Diligent ESG platform can assist businesses in measuring and reporting on their sustainability performance.

Video Design - This is a Software Promotion Explainer Example video that uses simple, yet striking graphics, and a minimalist visual style to effectively communicate the core concept of the platform. The use of geometric shapes, particularly triangles and circles, and an emphasis on the color red is visually consistent with the logo of the company. The clean white background and use of animation enhance the clarity and focus on the message. The video focuses on showcasing the benefits of using the Diligent ESG platform, while also highlighting its key features and functionalities.

The visual style effectively communicates the goal of the video, which is to encourage businesses to use the Diligent ESG platform for sustainability reporting. The video uses a professional, informative tone to present the company's offerings, and it positions Diligent as a trusted partner for businesses seeking to meet sustainability standards. The use of animation and clear visuals helps maintain engagement by breaking down complex ideas into simple, easily digestible concepts, which is a key aspect of creating an engaging explainer video.

19. Higher Logic

Higher Logic Thrive is a software platform for associations, designed to create a powerful member experience. This video is designed to introduce the software and its capabilities.

Video Design - This Animated Software onboarding video presents a modern, clean aesthetic with an emphasis on visual storytelling. The use of vibrant color gradients, like the orange and pink palette seen in the logo and throughout the video, adds a sense of energy and excitement. The simple line icons and minimal text elements make it easy to focus on the information being presented.

The video effectively communicates the objective of the software by showcasing the key features of Higher Logic Thrive Platform. The vibrant color gradients and animated elements create an engaging and informative experience that highlights the benefits of the software. The video uses a friendly, professional tone, emphasizing the user-friendliness and effectiveness of the platform. The overall style evokes a sense of confidence and reliability, appealing to the specific needs of associations.

20. AdHive

AdHive is a platform based on Ethereum smart contracts, designed to automate the process of interacting with bloggers for advertising campaigns. The video is designed to highlight the inefficiencies of traditional advertising and showcase AdHive as a solution.

Video Design - The video utilizes a flat design style, featuring simple geometric shapes, bright colors, and bold fonts. It's very much a Best Software Product Animation video, featuring sleek animations and an intuitive interface that emphasizes the ease of use. The overall tone is optimistic and energetic, demonstrating the potential for AdHive to revolutionize the way people advertise.

The visual style and narrative of the video effectively communicate AdHive's objective of simplifying the advertising process. The video begins with the challenges of traditional advertising, highlighting the time-consuming nature of negotiations and the difficulty in reaching a wider audience. AdHive is then introduced as the solution, offering a streamlined and efficient platform to automate the process. The smooth, energetic animations and clear visuals reinforce the benefits of using AdHive, driving the viewer to learn more about the platform and its features.

21. State Street

State Street Alpha is a Saas platform designed to help portfolio managers optimize investment strategies. This video is designed to highlight the challenges of managing investments in volatile markets and introduce the solution State Street Alpha offers.

Video Design - This video uses a series of animated graphics to portray the challenges portfolio managers face with fragmented data systems and how State Street Alpha can help. The style is clean and modern, with a focus on simplified visuals that represent complex financial concepts. The use of bright, bold colors and engaging transitions creates a visually appealing Saas platform tour Example video. These elements, along with the smooth animation, make the video engaging and easy to understand.

This video clearly demonstrates how State Street Alpha can help portfolio managers by simplifying complex data and providing a centralized platform for real-time insights and analysis. The video's tone is informative and confident, reassuring viewers that State Street Alpha provides a valuable solution to the challenges they face. The clean, modern style and engaging graphics effectively communicate the benefits of State Street Alpha, and the overall message of the video is both insightful and persuasive.

22. Ateme

ATEME's Software Product Tour Video for ATSC 3.0 is a masterclass in concise and engaging storytelling. The video cleverly utilizes simple 2D animation and a vibrant color palette to explain complex technological concepts, such as codec improvements and data casting. The focus on viewer benefits, like superior viewing experiences and targeted ads, resonates strongly.

Further enhancing its appeal, the video emphasizes ATEME's commitment to sustainability and global reach. The upbeat music and smooth transitions keep viewers hooked from start to finish, making ATEME's ATSC 3.0 an enticing prospect for broadcasters.

23. ITRS

ITRS Geneos Market Data Monitoring solution helps market participants gain greater control of their data systems while supporting regulatory requirements. This video is designed to demonstrate the capabilities of Geneos MDM.

Video Design - The video employs a clean and modern design style, with a focus on minimalist visuals. It uses neon green and pink colours, a purple background, and thin lines for a futuristic and technology-oriented look. The video showcases a city skyline to symbolise the complex world of financial markets. It highlights prominent vendors in the market data space through a diagram, making it a Software marketing campaign Sample video.

The visuals clearly communicate the value proposition of Geneos MDM, highlighting its ability to monitor, analyse, and visualise feed performance metrics from diverse sources. The design creates a sense of efficiency, reliability, and technological advancement, which are all crucial for a product in the market data monitoring space. The video's tone is informative, confident, and professional, appealing to professionals in the financial sector who value data integrity and compliance.

24. Speakfully

Speakfully empowers companies to create a safe, transparent, and communicative work environment. The video is designed to showcase how Speakfully makes it simple for employees to anonymously report issues or concerns.

Video Design - This video uses a clean and modern design style. It features minimal animations of line icons, primarily blue, green, and yellow, on a white background. The video focuses on a Software Product Tour Sample video by highlighting the key benefits of the product and providing visual cues.

The video's visual style effectively communicates the objective of providing a safe and trustworthy method for employees to speak up. The minimal animations and bright color palette create a sense of accessibility, which is essential for encouraging employees to utilize this platform. The video's tone is professional and reassuring, reinforcing the message of transparency and accountability.

25. ManageEngine

ManageEngine provides a User and Entity Behavior Analytics (UEBA) solution that helps businesses to stay protected from cyberattacks. The video is designed to introduce the concept of UEBA and highlight its benefits.

Video Design - This Software Walkthrough demo video uses a clean and modern design style. The video features flat illustrations and a simple color palette, creating a professional and approachable look. Graphics are simple and clean, featuring clear lines and shapes that are easy to understand. The use of animations helps to guide the viewer through the process of how UEBA works.

The visual style of the video effectively communicates the objective of the video, which is to introduce UEBA as a simple solution for businesses to protect themselves from cyberattacks. The design of the video is straightforward and easy to understand, reflecting the simplicity of the UEBA solution itself. The use of colorful graphics and animations ensures that the video is engaging and captures the attention of the viewer. The tone of the video is confident and reassuring, conveying the message that ManageEngine provides a reliable and effective solution to protect organizations from cyberattacks.

26. Citrix

Citrix is a company that provides technology solutions for a variety of industries. This particular video is designed to show how Citrix can help universities elevate the learning experience for students and staff.

Video Design - The video uses a modern and clean animation style. It uses a simple color palette, with blue, green, and orange being the dominant colors. This provides a clear visual hierarchy and makes the information easy to understand. The animation style is simple yet effective, making it a top animation demo tour video.

The video features a series of icons and diagrams to represent the key concepts of Citrix. The icons are simple and easy to understand, and they are presented in a way that makes them visually appealing. The combination of these visual elements help communicate the goal of the video. The clean design and straightforward narrative create a positive and reassuring tone, emphasizing how Citrix can make learning more accessible and effective for everyone.

27. Cloudflare

Cloudflare is a global network designed to make the internet secure, private, fast, and reliable. The video is designed to communicate this message by showcasing how Cloudflare helps businesses operate securely, and efficiently.

Video Design -
This Top Software Product launch video uses clean, minimalist graphics and engaging transitions to bring the product to life. The video includes various visual elements, such as a computer screen, a globe, and data connections, to help illustrate Cloudflare's services. The animation style is smooth and visually appealing, with a clean and modern design that helps reinforce the brand's focus on security and speed.

The use of a vibrant blue color palette and a fast-paced animation style creates a sense of energy and confidence. The graphics are simple and easy to understand, making the video engaging for a broad audience. The tone of the video is positive and optimistic, highlighting the benefits of using Cloudflare and the positive impact it can have on businesses. This approach helps to build trust and confidence in the brand and its offerings.

28. AppFolio Software Product Walkthrough Video

If you're a board member looking to revolutionize your community association management, look no further than AppFolio. This Software Product Tour Video showcases a solution to the challenges of juggling board duties with your personal life. AppFolio's intuitive mobile app empowers you to conduct association business seamlessly from anywhere.

The animated video brilliantly illustrates how AppFolio streamlines tasks like document review, invoice approval, and communication. With instant access to crucial reports and documents, managing your community becomes incredibly efficient. AppFolio allows you to dedicate more time to your work, family, and other commitments while staying connected to your community.

29. Alation

Alation is a data catalog solution that helps organizations manage and understand their data. The video is designed to showcase Alation's achievements and position the company as the leader in the data catalog market.

Video Design - The video uses a bold and colorful design style with a distinct color scheme of blue and orange, which is consistent with the Alation branding. The use of dynamic shapes and athletic silhouettes create a sense of energy and movement. This visual approach is designed to quickly grab the viewer's attention and make the video more engaging, showcasing the awards Alation has received. The video incorporates a Product feature tour Idea video style, with each slide highlighting a key achievement such as established the industry's first data catalog or trusted by more than 25% of the Fortune 100.

The visual style of the video successfully communicates Alation's goal of establishing itself as a leader in the data catalog market. By using a clear and concise narrative coupled with strong visuals and animations, the video creates a memorable brand experience and effectively drives viewers to learn more about Alation and its offerings. The video's tone is confident, assertive, and celebratory.

30. Cirion

Cirion is a cybersecurity company that helps businesses protect themselves against new threats. This video is designed to show how Cirion can help companies stay ahead of the curve in an increasingly complex security landscape.

Video Design - This video uses a blend of graphical elements to illustrate the concept of cybersecurity and how it is always evolving. Animated shapes, glowing graphics, and dynamic typography are combined with real-world footage to bring the message to life. This style creates a sense of urgency and excitement, making it a top SaaS software promotion video.

The video effectively communicates the objective of staying ahead of cybersecurity threats. The visual elements like the animated lock, glowing circuits, and rapid transitions create an energetic and futuristic tone. The use of real-world footage featuring experts working on computers demonstrates Cirion's expertise and its commitment to providing solutions to real-world problems. The fast-paced editing and the dramatic music enhance the video engaging nature, making it memorable and impactful.

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How to plan and optimize Software Product Tour Videos?

Creative Exploration: "Creativity is just connecting things." - Steve Jobs. Advids leveraged this principle for a healthcare software client. We connected seemingly disparate features of their platform through a visually engaging narrative, leading to a 15% rise in demo requests.

Actionable: Foster innovative thinking by linking unexpected elements.

Targeted Messaging: "If you're talking to everybody, you're talking to nobody." - Meredith Hill. Advids used this insight for a project management software client. We tailored the product tour video to specific user personas, resulting in a 25% improvement in conversion rates.

Actionable: Define target audience and tailor messaging for maximum impact.

User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this philosophy for an e-commerce platform client. We prioritized user experience in the product tour video, leading to a 10% decrease in bounce rate.

Actionable: Prioritize user experience for seamless product interaction.

Storytelling Power: "Storytelling is the most powerful way to put ideas into the world today." - Robert McKee. Advids harnessed this power for a cybersecurity software client. We crafted a compelling narrative around their product, resulting in a 30% increase in lead generation.

Actionable: Leverage storytelling to captivate audience and convey value.

Brand Consistency: "Brand is just a perception, and perception is reality." - Elon Musk. Advids reinforced this for a CRM software client. We ensured the product tour video aligned with their brand identity, leading to a 18% boost in brand awareness.

Actionable: Maintain brand consistency across all marketing materials.

Why Advids for Software Product Tour Video?

At Advids, we create compelling Software Product Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective and engaging product showcases. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to help you unlock the potential of video for your software.

Transforming Software Demonstrations into Engaging Experiences:

Customized Software Product Tour Video Solutions: We tailor each video to your specific software, highlighting key features and benefits while maintaining your brand identity. Whether you need a concise overview or an in-depth tutorial, we create the perfect product tour for your target audience.
Creative Storytelling Through Animation: We don't just show your software; we tell its story. Our animators and storytellers craft narratives that captivate viewers and demonstrate the value of your product in a memorable way.
Cutting-Edge Software Product Tour Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression. Our expertise ensures your software is presented in its best light, maximizing engagement and driving conversions.

A Partnership Built on Trust and Collaboration:

12+ Years of Proven Success: With over 3400 successful projects under our belt, we have the experience and expertise to create high-impact Software Product Tour Videos. Out of these, over 270 have been specifically Software Product Tour Videos, demonstrating our deep understanding of the genre.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We're proud of our track record and committed to delivering exceptional results for every client.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction and work closely with you throughout the entire process.

A Collaborative Approach to Video Production:

Collaborative Process: From initial concept to final delivery, we work closely with you, ensuring your vision is realized and your feedback is incorporated every step of the way.
Strategic Communication: We believe in open and transparent communication. We take the time to understand your needs, target audience, and brand identity to create a Software Product Tour Video that truly resonates.


Ready to unlock the potential of Software Product Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Software Product Tour Video?

A software Product Tour Video is a concise and engaging video that showcases the features, benefits, and functionalities of your software product. It acts as a virtual guide, educating potential customers, Onboarding new users, and driving adoption by providing a clear and compelling overview of the software's value proposition. These videos can take various forms, including overview videos that provide a high-level understanding of the software, feature demos that demonstrate specific functionalities in action, and Tutorial Videos that guide users through specific tasks or workflows.

Software product tour videos are valuable for a variety of use cases. They can be used to introduce new software products to potential customers, educate existing customers about new features, or provide onboarding support for new users. They can also be used to showcase the software's integration capabilities, demonstrate its ease of use, or highlight its unique value proposition.

What do top Software Product Tour Videos have in common?

What makes Software Product Tour Video effective?

A captivating approach to making Software Product Tour Videos effective is a design driven by the user's needs and expectations. The goal is to create engaging and Informative Videos that showcase the software's Value Proposition in a clear and compelling way.

A comprehensive approach to creating effective Software Product Tour Videos involves using a variety of techniques to engage viewers, educate them about the software's features and benefits, and encourage them to take action. This could include using high-quality visuals, animations, and Storytelling techniques to make the video more engaging and memorable.

The effectiveness of Software Product Tour Videos is a direct result of their ability to capture viewers' attention, educate them about the software's value proposition, and encourage them to take action. By focusing on the user's needs and expectations, and using a variety of engaging techniques, these videos can be a powerful tool for driving software adoption and achieving business goals.

How long should your Software Product Tour Video be?

A crucial aspect of creating effective Software Product Tour Videos is determining the ideal length. The goal is to strike a balance between providing enough information to engage viewers and keeping the video concise and engaging.

A common approach to determining the ideal length for Software Product Tour Videos is to consider the target audience and the specific goals of the video. For example, a short video (under 60 seconds) might be suitable for social media platforms, while a longer video (2-5 minutes) might be more appropriate for your website or for showcasing more complex features.

How to create Software Product Tour Videos?

A well-structured process to create Software Product Tour Videos involves a series of steps that ensure the video is engaging, informative, and effective in achieving its goals.

A strategic approach to creating Software Product Tour Videos involves a combination of planning, production, and post-production steps. The goal is to create a video that is visually appealing, informative, and engaging, and that effectively communicates the software's value proposition.

Convince B2B Buyers with Your Product Tour

Creating a compelling software product tour video for B2B requires a deep understanding of your audience's needs and priorities. Unlike B2C consumers, B2B buyers are driven by logic, ROI, and solving business challenges.

• Identify Key Roles: Go beyond general demographics. Determine the specific roles (e.g., decision-makers, IT managers, end-users) who will be watching your video and tailor the content to their responsibilities and pain points.
• Speak Their Language: Use industry-specific terminology and address the challenges relevant to their sector. Avoid jargon that might confuse or alienate your audience.

• Focus on Business Outcomes: Clearly articulate how your software helps businesses achieve specific goals, such as increased efficiency, reduced costs, or improved customer satisfaction.
• Showcase Tangible Benefits: Instead of simply listing features, demonstrate how those features translate into real-world benefits for B2B users. For example, show how a project management feature streamlines workflows and reduces project delays.
• Build Credibility with Visuals: Use high-quality visuals, screen recordings, and data visualizations to support your claims and make the value proposition more tangible.

Turn Your Product Tour into a Sales Machine

Introduce Your Solution: Capture Attention by highlighting a common industry pain point and positioning your software as the solution. Keep the tone informative and avoid overwhelming viewers with technical details.

Example: Instead of starting with a list of features, begin with a statement like, Are you struggling to manage remote teams effectively? and then introduce your software as the answer.

Consideration Stage:

Deep Dive into Features: Now that you've piqued their interest, showcase the key features and functionalities that address the pain point you highlighted earlier.

Address Potential Concerns: Anticipate common objections and proactively address them in the video. For example, if your software requires integration with existing systems, demonstrate how seamless that process is.

Decision Stage:

Build Trust with Social Proof: Feature Testimonials from satisfied B2B customers or case studies that demonstrate the positive impact of your software on similar businesses.

Quantify Results: Whenever possible, use data and metrics to showcase the tangible results achieved by your customers. For example, Our clients have seen a 20% increase in productivity after implementing our solution.

Action Stage:

Provide a Clear Call to Action: Guide viewers towards the next step in the buying process. This could be scheduling a demo, downloading a free trial, or contacting your sales team.

Make it Easy to Convert: Include prominent buttons or links within the video and in the video description to facilitate immediate action.

Crafting Compelling Product Tour Narratives

The narrative structure you choose for your software product tour video can significantly impact its effectiveness in engaging your B2B audience.

• The Classic Approach: This structure starts by highlighting a common challenge faced by your target audience and then presents your software as the solution. It's a straightforward and effective way to demonstrate value.
• Example: A video showcasing CRM software could begin by depicting the frustrations of managing customer data in spreadsheets before introducing the CRM as a streamlined solution.

• Ideal for Complex Software: If your software has a wide range of features, this narrative allows you to systematically showcase each one and its benefits.
• Maintain Engagement: To prevent this approach from becoming dry, focus on the user benefits of each feature and use Compelling Visuals to demonstrate their functionality.

• Emphasize Ease of Use: This narrative follows a typical user's journey through your software, highlighting its intuitive interface and Ease of Use at each stage.
• Example: A video for an e-commerce platform could show a user creating an online store, adding products, managing orders, and tracking sales, all within the platform's interface.

• Leverage Social Proof: This narrative features real B2B customers sharing their positive experiences with your software, Building Trust and credibility.
• Authenticity is Key: Choose customers who can articulate the specific benefits they've experienced and ensure the testimonials feel genuine and unscripted.

Showcase Your Software's Unique Edge

Your software product tour video is a prime opportunity to showcase what sets your solution apart from the competition and why B2B buyers should choose you.

• Highlight Unique Features: Clearly demonstrate the features that your competitors lack and explain how they provide a competitive advantage.
• Example: If your project management software offers advanced reporting capabilities that others don't, dedicate a section of the video to showcasing these reports and their value in data-driven decision-making.

• Go Beyond Generic Problems: Identify the unique challenges faced by your target audience and demonstrate how your software solves them in a way that competitors can't.
• Example: If your target audience is struggling with data security, highlight the robust security features of your software and explain how they mitigate specific risks.

• Show, Don't Just Tell: Use high-quality visuals, animations, and screen recordings to illustrate the unique benefits of your software in action.
• Example: Instead of simply stating that your software is user-friendly, show a user navigating the interface effortlessly and completing tasks quickly.

Winning B2B Product Tour Strategies

Creating a successful software product tour video for a B2B audience requires a strategic approach that goes beyond simply showcasing features.

• Set Measurable Goals: Determine what you want to achieve with the video. Is it to increase brand awareness, generate leads, or drive sales? Having clear objectives will guide your content and call to action.
• Example: If your goal is lead generation, you might include a prominent call to action to download a free trial or request a demo.

• Conduct Thorough Research: Understand your target audience's demographics, industry, pain points, and preferred communication style. This will help you tailor the video's content, tone, and visuals to resonate with them.
• Example: If your target audience is in the healthcare industry, you might use industry-specific terminology and showcase examples relevant to their sector.

• Tell a Story: Instead of simply listing features, create a narrative that engages viewers and connects with them on an emotional level. This could be a problem-solution narrative, a customer journey, or a testimonial-based approach.
• Example: You could start the video by highlighting a common challenge faced by your target audience and then introduce your software as the solution.

• Professional Look and Feel: Use high-quality visuals, animations, and sound design to create a polished and professional video that reflects the quality of your software.
• Example: Invest in professional voiceover talent and ensure the video is well-edited and visually appealing.

• Include a Strong Call to Action: Clearly tell viewers what you want them to do next, whether it's visiting your website, requesting a demo, or signing up for a free trial.
• Example: Use prominent buttons or links within the video and in the video description to make it easy for viewers to take action.

Boosting Customer Engagement and Retention

Streamline Onboarding:

• Reduce the Learning Curve: Use the video to guide new users through the software's interface, key features, and basic functionalities, ensuring a smooth and efficient onboarding experience.
• Example: Create a series of short tutorial videos that cover specific aspects of the software, such as setting up user profiles, creating projects, or generating reports.

• Unlock Advanced Features: Go beyond the basics and create videos that demonstrate advanced features and functionalities, helping users maximize the value they get from your software.
• Example: Offer webinars or video tutorials that delve into specific use cases or advanced workflows within the software.

• Create a Self-Service Resource: Develop a library of video tutorials that address common customer questions and troubleshooting issues, reducing the need for direct support inquiries.
• Example: Create a video that shows users how to troubleshoot common login problems or how to reset their password.

• Showcase Customer Success Stories: Feature videos that highlight how other B2B customers are using your software to achieve their goals, creating a sense of community and inspiring users to explore new possibilities.
• Example: Create a video series that showcases different use cases of your software across various industries or departments.

Target Audience: The Key to Resonance

To truly connect with your B2B audience, your software product tour video needs to be tailored to their specific needs, preferences, and pain points.

• Go Beyond Basic Data: Consider factors such as industry, company size, job titles, and geographic location to gain a deeper understanding of your target audience.
• Example: If your target audience is primarily comprised of small businesses, you might want to focus on the affordability and ease of implementation of your software.

• Address Their Challenges: Research the specific challenges and goals that your target audience faces in their day-to-day work. Use the video to demonstrate how your software can help them overcome these challenges and achieve their objectives.
• Example: If your target audience is struggling with data silos, you might showcase how your software integrates with different systems and provides a unified view of data.

• Match Their Tone and Language: Adjust the tone and language of your video to match the preferred communication style of your target audience. Some industries may prefer a more formal and technical approach, while others may respond better to a more casual and conversational style.
• Example: If your target audience is in the tech industry, you might use more technical jargon and assume a higher level of technical understanding.

• Use Relevant Imagery and Graphics: Choose visuals that are relevant to your target audience's industry and interests. This could include images of people in similar roles, industry-specific icons, or data visualizations that resonate with their work.
• Example: If your target audience is in the manufacturing industry, you might use visuals of factory floors, production lines, or machinery.

Unlocking Product Tour Success

Measuring the effectiveness of your software product tour video is crucial for understanding its impact and optimizing future video content.

• Views and Unique Viewers: Track the total number of views and the number of unique individuals who have watched your video to gauge its reach and audience engagement.
• Watch Time and Average Watch Time: Measure how long viewers are watching your video to understand which parts are most engaging and where viewers might be dropping off.

• Completion Rate: Track the percentage of viewers who watch the entire video to assess its overall effectiveness in holding their attention.
• Click-Through Rate (CTR): If you include calls to action within the video or in the video description, track the CTR to measure how many viewers are taking the desired action.

• Lead Generation: If your goal is to generate leads, track the number of viewers who fill out a form, download a resource, or request a demo after watching the video.
• Sales Conversions: Ultimately, you want to measure the impact of your video on sales. Track how many viewers who watched the video eventually become paying customers.

• Comments and Social Media Mentions: Monitor comments on your video and Social Media Mentions to gather qualitative feedback about viewer perceptions and opinions.
• Surveys and Polls: Consider conducting surveys or polls to gather more in-depth feedback on viewer satisfaction and understanding of the software.

Solve Customer Frustrations with Video

A well-crafted software product tour video can effectively Address Customer Pain points by showcasing how your software provides solutions and alleviates their frustrations.

• Conduct Thorough Research: Understand the common challenges and frustrations faced by your target audience. This could involve analyzing customer support tickets, conducting surveys, or interviewing existing customers.
• Example: If your target audience is struggling with manual data entry, you might start the video by acknowledging this pain point and empathizing with their frustration.

• Show, Don't Just Tell: Instead of simply stating that your software solves a problem, visually demonstrate how it does so through screen recordings, animations, or real-world examples.
• Example: If your software automates a specific task, show a user performing that task manually and then show how much faster and easier it is with your software.

• Connect with Viewers on an Emotional Level: Illustrate the software's capabilities through relatable scenarios that resonate with your target audience's daily challenges and experiences.
• Example: If your target audience is struggling with project delays, you might show a project manager using your software to track progress, identify bottlenecks, and keep projects on schedule.

• Highlight the Relief: Clearly articulate the positive outcomes that users can expect by using your software to solve their pain points. This could include increased efficiency, reduced costs, improved accuracy, or enhanced collaboration.
• Example: You might state that Our software helps businesses eliminate manual data entry errors, saving them time and money or Our software streamlines communication and collaboration, leading to faster project completion times.

Crafting Compelling Software Tours

A high-quality software product tour video is essential for making a positive impression on your B2B audience and effectively conveying the value of your software. Here's how to create a video that resonates:

• Invest in Quality Production: Use high-resolution footage, professional animations, and visually appealing graphics to create a polished and engaging video that reflects the quality of your software.
• Example: Avoid using low-quality stock footage or amateur animations. Consider hiring a professional Video Production company to ensure a high level of visual quality.

• Craft a Compelling Story: Instead of simply listing features, create a narrative that captures viewers' attention and connects with them on an emotional level. This could be a problem-solution narrative, a customer journey, or a testimonial-based approach.
• Example: You could start the video by highlighting a common challenge faced by your target audience and then introduce your software as the solution.

• Invest in Quality Voiceover: Use a professional voiceover artist with a clear and engaging voice to narrate the video and guide viewers through the software's features and benefits.
• Example: Avoid using robotic or monotone voiceovers. Choose a voiceover artist who can convey enthusiasm and expertise.

• Respect Viewers' Time: Keep the video concise and focused on the most important features and benefits of your software. Avoid overwhelming viewers with too much information.
• Example: Aim for a video length of 2-3 minutes. If you need to cover more content, consider creating a series of shorter videos.

• Guide Viewers Towards the Next Step: Clearly tell viewers what you want them to do next, whether it's visiting your website, requesting a demo, or signing up for a free trial.
• Example: Use prominent buttons or links within the video and in the video description to make it easy for viewers to take action.

How software product tour video examples are curated?

We dove deep into software product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic software product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to software trial or purchase.
7.Brand Alignment Determining video alignment with brand message, identity, and software value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, software product tour video examples 2024, n=14500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.