Picture this a killer product launch, but zero buzz. Ouch, right? We've all been there. Cutting through the digital clutter is tough, but not impossible. The secret sauce? Tech explainer videos. They're not just trendy, they're the key to unlocking your product's potential and resonating with your audience. A picture is worth a thousand words, and a video? Well, let's just say the proof is in the pudding. Just how impactful are they? The numbers speak for themselves.
- 50% of the time users spend on Facebook is spent watching videos.
- On Facebook alone, users watch 6 billion minutes of video every single day.
- 46% of consumers have made a purchase after watching and being influenced by a video.
These stats reveal the undeniable power of video, especially when it comes to explaining complex tech concepts in a digestible way. Tech explainer videos bridge the gap between your innovative product and a captivated audience, turning viewers into buyers. Let's dive in and explore 30 Captivating Tech Explainer Video examples to unlock actionable strategies for maximizing your video marketing impact.
1. R365 Animated Tech Explainer Video
Duration : 2 minutes and 5 seconds
Conquering the challenges of multi-location restaurant management? This Tech Explainer Video for Restaurant365 resonates with anyone facing the escalating complexities of business growth. It begins with a relatable scenario: Julie, Director of Operations, explains how managing seven Taco's Tacos locations became overwhelming. The visual narrative then shifts, showcasing a compelling graph of growth vs. expenses, a familiar pain point for expanding businesses.
The video excels at demonstrating, rather than just telling, how Restaurant365 streamlines operations. Through simple, engaging animation, we see Kim and Henry, location managers, navigate inventory, orders, and staffing with effortless ease, using both desktop and mobile platforms. The powerful message: Restaurant365 empowers managers to focus on customer experience and growth, not tedious administrative tasks.
2. Speakfully Simple Tech Explainer Video - Build trust implicitly
Duration : 58 seconds
Speakfully is a solution that provides a simple, easy, and trustworthy way for employees to report any issues or concerns anonymously. The video is designed to show how Speakfully can create a safe, transparent, and communicative work environment.
Video Design - The video utilizes a Tech Explainer Video style that features clean, simple, and engaging line art. This style adds visual interest without being distracting, and helps to convey the message in a clear and concise manner. The use of bold colors such as green, yellow, and blue helps to create an approachable and friendly tone. The animation is smooth and fluid, with transitions between scenes that are engaging and easy to follow.
The video effectively communicates the benefits of Speakfully. The visual design uses clear and simple line art illustrations that are easy to understand, helping to emphasize the ease of use of the Speakfully platform. It effectively portrays the anonymity and transparency the platform offers, and the positive impact it has on the workplace. The use of green, yellow, and blue in the video creates a positive and friendly tone, which encourages employees to come forward and speak up. The animation style makes the video engaging, and ensures that the key message is effectively conveyed.
3. Rieter Digital Transformation Video
Duration : 1 minute and 24 seconds
This Tech Explainer Video from Rieter immediately grabs your attention with its striking visuals. The isometric animation gives you a unique bird's-eye view of the entire production process, while the futuristic UI design hints at the transformative power of ESSENTIALbasic.
Rieter has created a powerful visual narrative that resonates with the target audience. They understand the challenges of managing a spinning mill and offer a compelling solution that's both intuitive and efficient. This video isn't just informative, it's a source of inspiration for anyone seeking to modernize and optimize their textile operations.
4. TRIMIT Animated Tech Showcase Video
Duration : 1 minute and 31 seconds
Trimit Furniture's tech explainer video seamlessly blends 2D animation, brief 3D touches, and dynamic pacing to unveil their powerful ERP. Tailored for the furniture industry, Trimit's modern design simplifies complex operations, highlighting core functionalities from configuration to reporting.
With intuitive iconography and engaging motion graphics, the video succinctly presents Trimit's core value proposition: streamline your business, enhance visibility, and reduce costs. The upbeat music and concise messaging create a compelling narrative that inspires confidence in Trimit’s expertise within the furniture industry.
5. Papertrail 2D Tech Explainer Video
Duration : 1 minute and 31 seconds
Managing workplace safety involves constant equipment checks and meticulous record-keeping. This animated tech explainer video for Papertrail emphasizes the value of simplified safety management, helping businesses avoid risks. The video clearly highlights the product's main features.
Papertrail showcases how its digital platform streamlines inspections, replacing mountains of paperwork with a user-friendly interface. Schedule automated checks, receive timely reminders, and access complete inspection histories—all from your computer or mobile device. Try Papertrail free today and discover a more efficient way to ensure workplace safety.
6. Slack Minimal Tech Explainer Video - Showcase platform features implicitly
Duration : 1 minute and 27 seconds
Slack Canvas is a new space designed to share and organize knowledge, helping teams capture and document important information and stay on the same page. This video is designed to showcase the functionality and benefits of Slack Canvas.
Video Design - This Tech Explainer Video features bright and clean animated graphics with minimalist design elements. The video uses a flat design style, vibrant color palette, and simple, easy-to-understand visuals. These elements make it easy for viewers to grasp the concept of Slack Canvas, while simultaneously making the video aesthetically appealing.
The use of these visual design elements helps to emphasize the simplicity and accessibility of Slack Canvas, creating a tone that is welcoming and inclusive. The video effectively communicates the core value proposition of Slack Canvas, highlighting its ability to centralize information, foster collaboration, and enhance team efficiency. The visual style of the video aligns with the product's intended goal of streamlining workflows and promoting a more cohesive team experience.
7. Comarch
Duration : 2 minutes and 47 seconds
Comarch is a company that provides digital services for telecom companies. This video is designed to showcase the benefits of 5G and how it can be monetized.
Video Design - The video is a Tech Explainer Video, which uses bright colors and simple graphics to communicate complex ideas. The use of a stadium and virtual reality glasses helps to make the concept of 5G monetization more relatable and visually engaging. The graphic design is simple and bold, which is easy to understand for the target audience.
The visual style helps to communicate the objective of the video by showing how 5G can be used to create a better fan experience. The video uses a light-hearted tone, making the concept of 5G monetization more appealing to viewers. The use of the stadium and the 5G network creates a sense of excitement and anticipation.
8. Shiftgig Tech Explainer Animation Video
Duration : 1 minute and 35 seconds
Shiftgig connects businesses with the on-demand workforce through an industry-leading mobile platform. The video is designed to showcase how Shiftgig solves workforce challenges.
Video Design - The video uses a simple and clean design style, featuring clean lines and bright colors. It adopts a Tech Explainer Video style, using stylized hands, a grid system for showcasing the process, and animation to drive the narrative.
The overall design is bright and fresh, reflecting the ease and efficiency that Shiftgig provides. The animated graphics communicate the simplicity and agility of the platform, demonstrating how easy it is to connect with the workforce. This engaging and visually appealing style effectively communicates the benefits of using Shiftgig.
9. Jacada
Duration : 1 minute and 46 seconds
Jacada automates customer service interactions and processes, improving customer experience. This video is designed to showcase the benefits of Jacada's solutions for customer service automation.
Video Design - This Tech Explainer Video uses a simple and humorous style to illustrate the company's solution. Cartoon-like graphics and a dog-walking scenario help engage viewers and present a relatable example of automation. The design is clean and easy to understand, using clear visuals and concise text.
The visual style effectively communicates Jacada's value proposition by demonstrating how automation can save time and improve efficiency. The playful tone helps create a positive association with the brand, suggesting that Jacada's solutions can make customer service easier and more enjoyable for businesses and their customers. The dog-walking scenario reinforces the concept of automation by showing how it can streamline tasks and free up time for more important things. Overall, the video effectively conveys the brand's messaging while maintaining a lighthearted tone.
10. KIOXIA 3D Tech Explainer Video - Showcase technical innovation subtly
Duration : 1 minute and 30 seconds
KIOXIA is a company that focuses on flash memory and its applications. This video is designed to highlight the innovative technology behind KIOXIA's products.
Video Design - The video utilizes a combination of graphic animations, 3D models, and close-up shots to visually explain the technology behind KIOXIA's BiCS FLASH. This design style aligns with the Tech Explainer Video genre, making complex technology easy to understand. The video seamlessly transitions between different visual styles, using a combination of bright colors and simple graphics to convey the intricate processes of flash memory production.
This video effectively communicates the innovation and high-quality engineering behind KIOXIA's flash memory technology. The video's minimalist visual style creates an engaging viewing experience while ensuring the focus remains on the product and its core functionality. The video's clear and concise narration, coupled with the use of simple visuals, emphasizes the core message of technological advancement and the company's commitment to providing high-capacity flash memory products that meet the needs of various industries. The video leaves viewers with a positive impression of KIOXIA's technological prowess and its commitment to innovation in flash memory technology.
11. Citrix
Duration : 56 seconds
Citrix DaaS is a cloud-based solution, and this video is designed to explain its security features.
Video Design - This video uses a clean and simple design style, with a minimalist aesthetic, flat colors, thin lines, and clear icons that represent the different features of Citrix DaaS. The animation is smooth, helping to make the video engaging, and the use of bold text, simple shapes, and clear layouts makes the information easy to understand.
The video uses a visual approach to highlight the security features of Citrix DaaS. The animation shows how the solution uses adaptive authentication, app protection, and analytics to secure data. This approach makes the video easy to understand for everyone, and the tone of the video is informative and reassuring, emphasizing that Citrix DaaS meets high compliance standards and gives users control over their resources. This helps to build trust in the solution and position it as a reliable choice for businesses.
12. PanMon
Duration : 1 minute and 50 seconds
PanMon is a pantograph condition monitoring system that provides real-time surveillance of pantograph units on electrified train or tram services. It identifies vehicles with a higher risk of damaging overhead wires, allowing infrastructure managers to take preventative action.
Video Design - This Tech Explainer uses a simple and clean design, focusing on the core technology and benefits. 3D animations bring the technology to life, depicting a train traversing a network, highlighting potential points of failure. A contrasting green background emphasizes the key areas of focus, drawing attention to the overhead wires and the train's pantograph.
The animations are crisp and engaging, showcasing the process of identifying and mitigating issues in a clear and concise manner. The overall tone is professional and informative, appealing to infrastructure managers and operators who are looking for solutions to improve efficiency and reduce downtime.
13. BITZER
Duration : 1 minute and 52 seconds
BITZER specializes in refrigeration systems, their compressors are crucial for keeping goods cold, processes safe, and buildings cool. This Tech Explainer Video showcases their new solution, a digital network.
Video Design - The video uses minimal 3D animation, with a clean and modern design style. The color scheme is limited to bright green, greys, and black, which helps focus on the product, emphasizing its clean design and user-friendliness. The addition of a visual representation of data flow reinforces the digital nature of the solution, while the minimalist graphics and clean color palette create a professional and trustworthy tone.
The video effectively communicates the solution's purpose and benefit by showing how it allows users to monitor their refrigeration systems in real time. This is conveyed through the visual representation of data flowing from the compressors to a central system, emphasizing the seamless integration and ease of use. The simple yet effective visual style further reinforces this message, highlighting the company's commitment to user-centric technology and innovation.
14. EfficientIP
Duration : 1 minute and 49 seconds
EfficientIP is a network security and automation company that specializes in DNS, DHCP, and IPAM, collectively known as DDI Technology. This video is designed to educate viewers on the benefits of DNS GSLB, with a focus on improving disaster recovery planning.
Video Design - This Tech Explainer Video Animation utilizes a clean and simple style, featuring line drawings and bright, contrasting colors. The video employs various visual aids like maps, simplified server icons, and animated characters to convey complex concepts. GSLB and disaster recovery are demonstrated through the use of location and route animations.
The video's visual style successfully communicates the objective of enhancing the disaster recovery process. By illustrating the real-world impact of DNS GSLB on business continuity, the video effectively emphasizes the solution's value. The use of animated characters Meg and Tom creates a friendly and approachable tone, further engaging the viewer.
15. Microsoft
Duration : 2 minutes and 12 seconds
This video is designed to introduce Marketplace Rewards as a solution for boosting partner sales on the Commercial Marketplace. It's a Tech Explainer Video for Lead Generation that uses clean graphics, a dark background, and bright, contrasting colors. The visuals are modern and minimalistic, highlighting the growth trajectory with a line chart that ascends through various icons and text, providing a clear visual representation of how Marketplace Rewards helps partners reach new customers and increase sales.
Video Design - The video's tone is professional and confident, emphasizing the value and benefits of engaging with Marketplace Rewards. The visual design, paired with the concise narrative, effectively communicates the objective of increasing partner sales by highlighting the benefits of participating in Marketplace Rewards.
This video is a great example of how to use a Tech Explainer Video for Lead Generation to effectively communicate the value proposition of a product or service. The use of clean graphics, a dark background, and bright, contrasting colors creates a modern and visually appealing experience for viewers. The line chart that ascends through various icons and text is a great way to visually represent the growth trajectory of the product or service. The professional and confident tone of the video helps to build trust and credibility with viewers.
16. OccuTrack
Duration : 2 minutes and 2 seconds
OccuTrack is developing a mobile Automatic Visual Impairment Detection System, designed to provide an intelligent assessment of a person's vision without the need for manual or skilled intervention. This video is designed to highlight the growing need for a solution to address vision deterioration, especially age-related macular degeneration.
Video Design - This Tech Explainer Video for Social Media uses simple and vibrant graphics to effectively illustrate the information. The video showcases the progression of age-related macular degeneration using a series of graphic illustrations with a man's face in four stages, effectively setting the stage for introducing the innovative solution.
The visual style of the video successfully communicates the objectives of the video. The use of color and bold typography effectively emphasizes the statistics and the progression of the disease. The tone of the video is serious but hopeful, aiming to raise awareness and inspire optimism about tackling the challenge of central vision deterioration.
17. TeamViewer
Duration : 2 minutes and 29 seconds
xPick is a revolutionary solution that streamlines warehouse and logistic processes. It's designed to improve order picking, inventory management, and overall warehouse efficiency.
Video Design - The video uses a clean and minimalist design style with bright, contrasting colors that enhance the key elements. It incorporates flat, cartoon-like illustrations with simple animations that focus on visually explaining the benefits of xPick. This Tech Explainer Video for SaaS effectively uses minimal animations and a color scheme to convey a clear message and maintain the viewer's attention.
The video visual style effectively communicates the complex processes and challenges faced by warehouse and logistic teams. The engaging animation and clear graphics demonstrate how xPick tackles these challenges by simplifying tasks, reducing errors, and boosting overall productivity. The video adopts a positive and optimistic tone that resonates with the target audience, highlighting how their work life can be improved through this solution.
18. Earth Token
Duration : 1 minute and 35 seconds
Earth Token is a blockchain-based platform that uses natural assets to help preserve the environment. This platform has the potential to revolutionize how we interact with the environment, and a Tech Explainer Video for SaaS can be a powerful tool to showcase its benefits.
Video Design - This video uses simple, engaging graphics and animations to illustrate the concept of Earth Token. The video shows a visual representation of how Earth Token works, using the example of a forest. This approach makes the technology accessible to a broad audience, fostering understanding and engagement.
The visual style of the video effectively communicates the objective, using bright colors and a positive tone to showcase the potential of Earth Token to preserve the Earth for future generations. The video's focus on showcasing the benefits of the platform, the simple and relatable examples, and the positive tone all help to drive the video goal of increasing awareness and encouraging people to get involved with the project.
19. Afiniti
Duration : 2 minutes and 7 seconds
Afiniti is a company that uses AI technology to match customers with contact center agents, maximizing the chances of a positive interaction. This video is designed to illustrate how the technology works and the positive impact it can have on customer interactions and business outcomes.
Video Design - The video uses a simple and straightforward design, with minimal text and a clean background. Animated icons represent customer and agent interactions, demonstrating the key concept of pairing customers and agents based on their shared interests and preferences. This is a great example of Tech Explainer Video for SaaS that uses clear and concise visuals to communicate a complex idea.
The use of a light background with simple, animated icons helps keep the viewer's focus on the process being explained. The animated elements are visually appealing and engaging, making the video enjoyable to watch. The overall tone of the video is professional and confident, reinforcing the message that the technology is a reliable and effective solution for improving customer interactions and driving business success.
20. Instacart
Duration : 1 minute and 23 seconds
Instacart is a company that provides grocery delivery and pickup services. This video is designed to help shoppers understand how to connect with other shoppers through the community platform.
Video Design - The video starts with a simplified illustration of a grocery store, highlighting a shopper surrounded by other shoppers. The video features an animated style, with a limited color palette and simple animations. This graphic design approach is effective for Tech Explainer Video for SaaS, as it highlights the key features of the community platform in a clear and engaging manner.
The video successfully uses the visual design to guide the viewer toward the desired action of signing up. The bright colors and clean animation create a positive and inviting tone, making it easier for shoppers to engage with the community.
21. WalkMe
Duration : 1 minute and 36 seconds
This video is a fantastic example of a Tech Explainer Video for SaaS, it's clear, concise, and visually engaging. The video starts with a simple animation of colorful shapes falling, representing declining productivity. This immediately grabs the viewer's attention and sets the stage for the problem the video will address.
Video Design - The video then transitions to a clean, flat design featuring a laptop with a modern web interface. This style is visually appealing and engaging, using simple shapes and a light color palette. The design effectively communicates the message and drives viewers to explore the platform for employee training.
The tone of the video is informative and confident, promoting the idea that the platform is the solution to improving employee productivity and training. This confidence is essential for a SaaS explainer video, as it builds trust in the product and encourages viewers to learn more.
22. NICE
Duration : 2 minutes and 13 seconds
NICE Enlighten AI for Vulnerable Customers ensures fair treatment of customers and FCA compliance. This is a powerful message, and it needs a powerful video to convey it. A Tech Explainer Video for SaaS is the perfect way to do this.
Video Design - The video should use a simple and engaging animated style, featuring 3D graphics and a clean, minimalist design. Light and bright colors create a playful and approachable tone, while smooth and concise animations ensure that the message is conveyed efficiently.
The overall visual style of the video effectively communicates the message and promotes the product. It highlights the importance of protecting vulnerable customers, while also creating a positive and encouraging tone. The animated design keeps the viewer engaged, highlighting the benefits of implementing these solutions for vulnerable customers.
23. OpenText
Duration : 1 minute and 28 seconds
OpenText Core Content integrated with Google Workspace is an information management solution designed to help businesses transition into a digital workplace, contending with modern work challenges. This integration helps create a digital workplace that is seamless and collaborative.
Video Design - This Tech Explainer Video for Brand Awareness uses minimal animation and clean graphics that focus on the benefits of the integration. The video uses a bright color palette that is consistent with the brands, communicating the ease of use and efficiency of the integration.
The graphics are simple yet effective, focusing on the key features and benefits of the collaboration. The video uses simple animated transitions, which enhance viewer engagement without overwhelming them. The tone is informative and persuasive, encouraging viewers to learn more about the solution.
24. Veeva
Duration : 1 minute and 49 seconds
Veeva SiteVault is a platform for sites to manage their studies and exchange information with sponsors and CROs. This video is designed to illustrate how Veeva SiteVault enables better collaboration.
Video Design - The video uses bright colors and simple illustrations to create a lighthearted, Tech Explainer Video for SaaS. The graphics are clean and modern, and the animations are smooth. Animated white lines depict the flow of electricity, showing how it is changing with new technologies.
The visual style effectively communicates the objective of the video by portraying how Veeva SiteVault can make collaborating across multiple stakeholders and teams easier, enabling them to focus on patient care. The use of simple animation and playful visuals create a positive and engaging tone, which aligns with the message that Veeva SiteVault is an innovative solution that can help businesses succeed in today's challenging landscape.
25. Sage
Duration : 2 minutes and 51 seconds
Sage Intacct Planning helps organizations understand their financial situation, analyze their market, and make strategic decisions for growth. This video is designed to showcase the benefits of using Sage Intacct Planning to achieve these goals.
Video Design - The video employs a Tech Explainer Video for SaaS style, featuring simple yet vibrant illustrations. Flat, cartoonish graphics, clean lines, and minimal details create a visually appealing and easily understandable experience. The video uses a light blue background, strategically placing elements to create visual interest. The bicycle metaphor reinforces the simplicity and ease of using Sage Intacct Planning.
The design style is effective in communicating the video's objective to promote the benefits of using Sage Intacct Planning. The use of simple graphics, clean lines, and a light blue background creates a friendly and approachable tone, making the information easily digestible for a wide audience. The bicycle metaphor effectively showcases the efficiency of using Sage Intacct Planning, ultimately driving the message home.
26. Blue Yonder
Duration : 2 minutes and 9 seconds
Blue Yonder is a software as a service solution that provides warehouse tasking capabilities. This video is designed to explain the benefits of this solution.
Video Design - This video is a Tech Explainer Video for SaaS, using a simple and informative design. It features high-quality 3D graphics, clean lines, and smooth transitions. Simple icons and text highlight the key features of the solution, making it easy to understand and digest.
The visual style of the video successfully communicates the objective of the video by focusing on the critical features of the solution. The use of graphics helps to illustrate the functionality of the solution, making it easy for viewers to grasp. The video maintains a professional and informative tone, aligning with the brand's overall image. The overall design effectively presents a clear message about the solution's benefits, contributing to viewer engagement.
27. Kion
Duration : 2 minutes and 36 seconds
Kion helps organizations simplify management and governance activities, enabling them to fully leverage the benefits of the cloud. This video aims to showcase Kion's solution, highlighting its benefits and how it can streamline operations.
Video Design - The video is a Tech Explainer Video for SaaS that uses simple, clear visuals to illustrate the complexities of managing multiple cloud environments. The visuals are colorful, using a white background with a line art style, emphasizing the different aspects of cloud enablement. The video employs a minimalist design, with a simple color palette, and uses animations that are easy to follow and understand.
This design helps communicate the key objective of the video, which is to demonstrate how Kion's solution can help organizations manage cloud environments effectively and simplify their operations. The overall tone of the video is professional and informative, using a concise narrative that emphasizes the benefits of using Kion's solution, highlighting its potential to simplify management, improve governance, and ultimately help organizations realize the full value of cloud computing.
28. Wartsila
Duration : 1 minute and 33 seconds
Wartsila Voyage's Fleet Optimisation Solution is a data-driven platform that helps ship owners optimize performance and sustainability. This video is a powerful example of Tech Explainer Video for SaaS that effectively communicates the benefits of using the platform.
Video Design - The video design is clean and modern, with a focus on animated graphics. Geometric shapes, lines, and dots create a visually engaging and informative experience. The video uses a lighthearted tone and bright colors, making it easy to understand.
The video effectively communicates the benefits of using the platform. Animated graphics and data visualization help make the information accessible and engaging. The upbeat tone reflects the solution's potential to deliver positive change for the shipping industry. By highlighting the value of the platform in unlocking new opportunities for green efficiencies and streamlined operations, the video encourages viewers to learn more.
29. Intouch
Duration : 1 minute and 22 seconds
Intouch is a mystery shopping service that helps companies measure the quality of service they provide. This video is designed to introduce Intouch and showcase how mystery shopping can improve customer experience.
Video Design - This video is a Tech Explainer Video for SaaS that is heavily animated. The video utilizes a bright color scheme with a primarily blue background. The video utilizes flat design elements for graphics and characters that move with a minimal amount of detail.
The visual style of the video is able to communicate the objective of the video by emphasizing the key benefit of using Intouch. The video focuses on the issue of inconsistent customer experience, and the solution is provided by Intouch's mystery shopping services. The light tone of the video helps ensure that the video is engaging for the viewer.
30. Datasite
Duration : 1 minute and 2 seconds
Datasite is a platform designed to help investment bankers streamline their deal processes. This video is designed to showcase the new features and benefits available, highlighting how they can boost efficiency and provide deeper insights.
Video Design - The video utilizes a stylized, 3D animation style common to Tech Explainer Video for SaaS. Bright, minimalist color palettes are employed, using an orange hue to represent the platform and a white background to create a clean and modern look. Simple 3D models are used to represent various deal documents, with a clear, bold font for labels. The dynamic conveyor belt visual emphasizes the smooth flow and organization of deal data.
The minimalist design communicates the efficiency and clarity that the platform offers. The animated conveyor belt, representing the deal process, provides a visual understanding of how the platform seamlessly moves data, while the 3D graphics portray the organized data rooms and the ease of collaboration. The use of bright colors and a simple layout helps communicate a positive tone, showcasing the platform as a modern and innovative solution for investment banking.
How to plan and optimize Tech Explainer Videos?
Clear Communication: "Being able to articulate what you want is a key skill." - Kate Zabriskie. Advids embraced this principle for a SaaS client's explainer video. By clearly articulating the software's benefits and addressing user pain points, we saw a 15% rise in free trial sign-ups.
Actionable: Simplify complex information for easy audience understanding.
User-Centric Approach: "People are more interested in themselves than they are in anything else in the world." - Danielle Sacks. Advids used this insight to create a tech explainer video for a healthcare client. By focusing on how their app directly benefited patients, we increased app downloads by 25%.
Actionable: Frame product benefits around audience needs and desires.
Content Value: "Create content that teaches." - Nicolas Cole. Advids followed this mantra for an educational technology client. Their explainer video, designed to educate users on new software features, led to a 30% decrease in customer support tickets.
Actionable: Provide valuable information to empower your audience.
Strategic Messaging: "Marketing is telling your story to the right people at the right time." - Sue Vander Hook. Advids implemented this strategy for a cybersecurity client. By targeting their explainer video to specific online communities concerned about data breaches, they generated a 10% increase in leads.
Actionable: Target specific audience segments with tailored messaging.
Brand Authenticity: "People want to do business with you because you're you." - Judie Lannon. Advids leveraged this principle for a sustainable fashion client. By showcasing the brand's ethical production process in their explainer video, we boosted their brand perception and drove a 12% increase in sales.
Actionable: Communicate brand values authentically to build trust.
Why Advids for Tech Explainer Video?
At Advids, we create high-quality, original Tech Explainer Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video effectiveness. Over 275 of these projects have been specifically focused on Tech Explainer Videos, showcasing our expertise in this niche.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and commitment to client satisfaction.
Transforming Your Ideas into Animated Experiences:
Customized Tech Explainer Video Solutions: We tailor each project, whether it's a concise explainer video, engaging character animation, or any other Tech Explainer Video format, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge Tech Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: From concept to completion, we maintain close collaboration, ensuring your vision is realized in the final animation. Your active involvement is key to our process.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Tech Explainer Videos.
Ready to unlock the potential of Tech Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tech Explainer Video?
A Tech Explainer Video is a concise and engaging video that simplifies complex technical concepts, making them accessible to a wider audience. Think of it as a user-friendly guide that demystifies technology. These videos can take various forms, from animated explainers and Whiteboard Videos to live-action demonstrations and screencasts. The choice of format depends on the specific topic and target audience.
Tech Explainer Videos are used to explain a wide range of technical products, services, and processes, including software applications, hardware devices, scientific concepts, and business processes. They are particularly effective for businesses that need to communicate complex information to a non-technical audience, such as potential customers, investors, or employees.
What do top Tech Explainer Videos have in common?
Here are some popular Video Production styles:
What makes Tech Explainer Video effective?
A captivating Tech Explainer Video is a powerful tool for communication, driven by a design to make complex information easily digestible. The effectiveness of these videos lies in their ability to break down Intricate Concepts into easily understandable segments.
Methodical Techniques to achieve this effectiveness include using visuals, animations, and real-world examples to illustrate complex processes and systems. This approach makes abstract concepts more concrete and easier to comprehend, leading to a deeper understanding of the information presented.
How long should your Tech Explainer Video be?
A well-crafted Tech Explainer Video is a valuable asset for any business, but determining the ideal length is crucial. The duration of your video should be carefully considered, taking into account the complexity of the topic and the attention span of your target audience.
Methods for determining the optimal length involve considering the specific information you need to convey and the desired level of engagement. A shorter video, perhaps 30 to 60 seconds, might be suitable for a quick overview or a social media post, while a longer video, up to 5 minutes, could be used for a more in-depth explanation or a product demonstration.
Pre-Production Questions How to create Tech Explainer Videos?
A well-structured Tech Explainer Video is a powerful tool for communication, and its creation involves a systematic process to ensure clarity and engagement. The process begins with a clear understanding of your target audience and the message you want to convey.
Methodical Techniques to create effective explainer videos include:The next step is to create a script that is concise, engaging, and easy to understand.
Pre-ProductionCrafting Compelling Product Launch Videos
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Customer Support Videos: Empowering Your Users
Create a series of short videos that answer frequently asked questions about your product or service. Organize these videos into a playlist or searchable knowledge base for easy access.
Step-by-Step Tutorials:
Develop video tutorials that guide users through specific tasks or functionalities. Use screen recording software to capture your screen and provide clear, concise instructions.
Troubleshooting Common Issues:
Identify common pain points or challenges that users encounter and create videos that offer solutions or workarounds. For example, if users often struggle with a particular setting in your software, create a video that shows them how to adjust it.
Interactive Tutorials:
Consider using Interactive Elements in your tutorials, such as branching scenarios or quizzes, to personalize the learning experience and make it more engaging.
Tech Explainer Video Styles: Choose Your Weapon
Tech Explainer Videos come in various formats, each with its own strengths and weaknesses.
- Animated Explainer Videos: Ideal for explaining complex concepts or abstract ideas in a visually engaging way. They are versatile and can be used to showcase a wide range of products and services.
- Live Action Explainer Videos: Feature real people and scenarios, making them suitable for showcasing products in use, Building Trust through testimonials, or highlighting company culture.
- Whiteboard Explainer Videos: Use hand-drawn illustrations on a whiteboard to explain concepts step-by-step. They are simple yet effective and can be produced relatively quickly and cost-effectively.
- Screencast Videos: Ideal for demonstrating software or web applications. They typically involve recording your screen while you narrate the actions you are taking.
- Motion Graphic Explainer Videos: Use animated text, shapes, and graphics to convey information in a dynamic and visually appealing way. They are particularly effective for explaining data or statistics.
Choose the Right Format: The best format for your video will depend on your message, target audience, budget, and timeline.
Funnel Your Tech Explainer Video
0. To maximize the impact of your Tech Explainer Video, you need to strategically integrate it into your marketing funnel.
Target Audience Alignment: Identify the specific audience segment you want to reach at each stage of the funnel (awareness, consideration, decision). Tailor your video's content and Messaging to resonate with their specific needs and interests.
Define Clear Objectives: What do you want your video to achieve at each stage of the funnel? Is it to generate brand awareness, drive traffic to your website, or encourage sign-ups for a free trial?
Platform Optimization: Choose the most appropriate platform to host and share your video at each stage of the funnel. Consider your target audience's online behavior and platform preferences.
A/B Testing for Optimization: Experiment with different video versions at each stage of the funnel to see what resonates best with your audience. Test different headlines, calls to action, and even video lengths to optimize for conversions.
Expand Your Reach with Multi-Platform Engagement
Embed your video on your website's homepage, product pages, or blog posts. This can provide valuable information to visitors and enhance their understanding of your product or service.
Social Media Promotion:
Share your video on social media platforms like YouTube, Facebook, Twitter, and LinkedIn. Tailor your messaging and video format for each platform to maximize engagement.
Email Marketing Enhancement:
Include your video in your email marketing campaigns to increase open rates, click-through rates, and overall engagement. Use compelling thumbnails and personalized messaging to entice viewers to watch your video.
Optimize for Each Platform:
When sharing your video on different platforms, consider the platform's specific requirements and best practices. For example, videos on Instagram should be optimized for mobile viewing and may benefit from the use of captions or subtitles.
Demystifying Tech for Your Audience
Avoid technical jargon and industry-specific terms that your target audience may not understand. Use clear, concise language that everyone can grasp. Think of it as explaining the concept to a friend who is not familiar with the technology.
Visual Aids are Your Friend:
Employ visuals such as animations, diagrams, or flowcharts to illustrate complex processes or systems. Visuals can make abstract concepts more concrete and easier to comprehend.
Relatable Examples and Analogies:
Relate technical concepts to real-world examples or use analogies to make them more relatable and understandable. For example, you could explain the concept of cloud storage by comparing it to storing files in a digital filing cabinet that can be accessed from anywhere.
Break It Down:
If a concept is particularly complex, consider breaking it down into a series of shorter, focused videos. This can make the information more digestible and prevent viewers from feeling overwhelmed.
Unlocking Video Success Metrics
2. Measuring the effectiveness of your Tech Explainer Video is crucial for understanding its impact and optimizing future campaigns.
- Views and Watch Time: Track the number of views your video receives and the average watch time. This provides insights into your video's reach and audience engagement. Aim for a high average watch time, as this indicates that viewers are finding your video valuable and engaging.
- Engagement Metrics: Monitor likes, comments, shares, and click-through rates. These metrics reflect how well your video resonates with viewers and prompts interaction. A high engagement rate suggests that your video is capturing attention and sparking interest.
- Click-Through Rate (CTR): Measure the percentage of viewers who click on your call to action. This indicates the effectiveness of your video in driving traffic to your website or landing page. A high CTR suggests that your video is effectively motivating viewers to take the desired action.
- Conversion Tracking: Track conversions that can be directly attributed to your video, such as sign-ups, purchases, or demo requests. This is the ultimate measure of your video's success in driving business results.
Analyze and Optimize: Regularly analyze your video's performance metrics and use the insights to optimize future campaigns. Experiment with different video formats, messaging, and calls to action to improve engagement and conversion rates.
Brand Your Launch Video
4. Your Tech Explainer Video is an opportunity to reinforce your brand identity and create a Consistent Brand Experience for your audience.
Visual Brand Elements: Incorporate your brand's visual elements into your video, including your logo, color palette, and typography. This helps create a cohesive brand experience and strengthens brand recognition.
Brand Voice and Tone: Ensure that your video's narration, music, and overall style align with your brand's voice and tone. Are you playful and humorous, or serious and professional? Your video should reflect your brand's personality.
Brand Storytelling: Use your video to tell a story that aligns with your brand's values and mission. What are you passionate about? What problems are you trying to solve in the world?
Consistency Across Platforms: Maintain consistency in your Brand Messaging and visual identity across all your marketing materials, including your explainer video. This helps build a strong and recognizable brand.
Reduce Support Tickets With Video
5. Tech Explainer Videos can be a valuable tool for providing proactive customer support and reducing the volume of support tickets.
FAQ Videos for Self-Service Support:- Create a library of FAQ videos that address common customer questions.
- Organize these videos into categories or playlists for easy navigation.
- Develop video tutorials that guide users through specific tasks or functionalities.
- Use screen recording software to capture your screen and provide clear, concise instructions.
- Identify common pain points or challenges that users encounter and create videos that offer solutions or workarounds.
- Consider using interactive elements in your tutorials, such as branching scenarios or quizzes, to personalize the learning experience and make it more engaging.
- Make sure your customers are aware of your video resources.
- Promote them on your website, in your email communications, and on social media.
Make Your Launch Video Discoverable
Optimizing your Tech Explainer Video for search engines is crucial for maximizing its visibility and reach. Think of it like building a well-lit storefront that attracts customers. Here's how to make your video easily discoverable:
Keyword Integration:- Start by identifying relevant keywords your target audience uses when searching for information related to your video's topic. Tools like Google Keyword Planner can help.
- Naturally incorporate these keywords into your video's title, description, and tags.
- Craft a captivating title and description that accurately reflects the video's content and entices viewers to click.
- Think of these as your video's headline and summary.
- Design an eye-catching thumbnail image that accurately represents your video's content and encourages clicks.
- This is the first impression your video makes, so make it count.
- Provide a full video transcript.
- This not only improves accessibility but also allows search engines to index the content of your video, boosting its searchability.
- Closed captions make your video accessible to a wider audience, including those who are deaf or hard of hearing.
- Use schema markup, a type of code, to provide search engines with more information about your video, such as its title, description, and thumbnail.
- This helps search engines understand your video's content and display it more effectively in search results.
- Share your video on social media platforms, embed it on your website, and encourage others to link to it.
- Building backlinks to your video can significantly improve its search engine ranking.
Case Study: Spotify's Collaborative Video Production Process
The Challenge: Spotify, a popular music streaming service, needed to create engaging video content that appealed to its diverse user base. This required collaboration between various teams, including marketing, creative, and engineering.
The Solution: Spotify established a collaborative video production process that involved cross-functional teams from the outset. This ensured that all stakeholders were aligned on the creative vision, messaging, and technical requirements.
Results:
- Increased Content Quality: Spotify saw a significant improvement in the quality of its video content, driven by the combined expertise of different teams.
- Enhanced Brand Consistency: The Collaborative Process ensured consistent branding and messaging across all video content.
- Improved Time-to-Market: The streamlined collaboration process allowed Spotify to bring video content to market faster.
Key Takeaways:
- Collaboration is essential for creating high-quality video content.
- Cross-functional teams can bring diverse perspectives and expertise to the table.
- A well-defined Collaborative Process can streamline production and improve efficiency.
Case Study: Nike's Video Feedback Loops for Continuous Improvement
The Challenge:
Nike, a global sportswear brand, wanted to ensure that its video content resonated with its target audience. The company needed a way to gather feedback and continuously improve its content based on Audience Insights.
The Solution:
Nike implemented a robust video feedback loop system, using a combination of online surveys, social media monitoring, and analytics tools. This allowed them to gather real-time feedback from their audience and identify areas for improvement.
Results:
- Increased Audience Engagement: Nike saw a significant increase in audience engagement with its video content, driven by the continuous improvement based on feedback.
- Improved Content Performance: The company experienced a notable improvement in content performance, with higher viewership and engagement rates for its videos.
- Enhanced Brand Perception: The focus on audience feedback helped Nike build a stronger connection with its audience and improve brand perception.
Key Takeaways:
- Continuous feedback loops are essential for improving video content performance.
- Gathering Audience Insights is crucial for understanding what resonates with viewers.
- Using data and analytics to inform content decisions can lead to significant improvements.
Case Study: Amazon's Video Feedback Loops
Challenge: Amazon, the e-commerce giant, needed to ensure its explainer videos were resonating with its target audience. The company sought to continuously improve its video content based on audience insights.
Solution: Amazon implemented a video feedback loop system that collected data on audience engagement, including viewership metrics, comments, and social media interactions. This data was analyzed to identify areas for improvement, such as video length, pacing, and messaging.
Results: Amazon's Video Feedback Loops resulted in a 10% increase in video completion rates and a 5% increase in conversion rates. The company's ability to adapt its video content based on audience feedback led to more effective communication and a positive impact on business outcomes.
How tech explainer video examples are curated?
We dove deep into tech explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic tech explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity and Conciseness Examining the clarity and conciseness of the explanation, ensuring the core message is easily understood.
7.Technical Accuracy Determining the video's technical accuracy and avoidance of misleading or oversimplified information.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, tech explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
