Picture this: your message, crystal clear, resonating with thousands. What if that was easier than you think? I am here today to show you how. In this article, we explore the incredible potential of tech explainer videos and what we can achieve with them. Our goal is to demonstrate how these videos can elevate your brand and drive engagement. We'll showcase 30 immersive examples that prove the power of visual storytelling, and the results are truly astonishing. Let's explore the data together.
50% of the time users spend on Facebook is spent watching videos.
On Facebook alone, users watch 6 billion minutes of video every single day.
46% of consumers have made a purchase after watching and being influenced by a video.
These stats reveal the undeniable power of video, especially when it comes to explaining complex tech concepts in a digestible way. Tech explainer videos bridge the gap between your innovative product and a captivated audience, turning viewers into buyers. We've handpicked 30 Immersive Tech Explainer Video examples that instantly resonated with us and inspired interest.
Restaurant365: the Tech Explainer Video that shows how to conquer complexity in restaurant operations. The engaging animation vividly illustrates the challenges of managing multiple locations, from escalating expenses to logistical nightmares. Viewers are hooked as Julie, Director of Operations, shares her initial struggle and how Restaurant365 transformed their business.
The user-friendly interface, showcased on both desktop and mobile devices, is a key element. The video highlights practical features, including real-time alerts and offline functionality, through relatable scenarios. By showcasing the ease with which a manager corrects an accidental over-order and how another effortlessly completes inventory tasks, Restaurant365 makes a compelling case for simplified operations and improved efficiency.
What We Can Learn
Illustrate the "aha!" moment of ease. viewers will want that feeling too.
We appreciate how this tech explainer video effectively tackles a sensitive topic”workplace misconduct”with a delicate balance of design and empathy. The animation style, utilizing minimalist line art and a calming color palette, makes the video approachable and digestible. The straightforward message resonates, highlighting the pain point of underreporting while seamlessly introducing Speakfully as the solution.
The video's smooth transitions, accompanied by upbeat background music, maintain engagement while never diminishing the seriousness of the subject matter. We love how the UI mockups effectively demonstrate the platforms user-friendliness and ease of reporting. Speakfully is presented as a practical tool for fostering ethical workplaces, leaving viewers feeling empowered to address misconduct head-on.
What We Can Learn
Gentle animation and calming colors build trust, making viewers receptive to your message.
Rieters tech explainer video is a fantastic example of how to explain complex information in a visually compelling way. The video presents ESSENTIALbasic in a futuristic manner and shows the viewer a software solution that solves many complex issues. The story starts with the character clearly frustrated with the complexity and paperwork of the current system and he is visually moved into a world of ease and simplicity, which is ESSENTIALbasic. The holographic screens and intuitive interface, combined with concise explanations, clearly demonstrate the value proposition.
We all appreciate the attention to detail, like the subtle animations and sound design, which elevate the overall aesthetic. The seamless blend of information and visual storytelling leaves us wanting a similar video for our own tech solutions. Rieter has set the bar high with this outstanding example of a product demo.
What We Can Learn
Start with a relatable problem, then visually transport viewers to your solution's ease.
A software solution that seamlessly connects the dots of furniture manufacturing, sales, and customer service, TRIMIT is a game-changer for businesses seeking a streamlined approach to their operations. With a powerful platform backed by Microsoft Dynamics 365 Business Central, TRIMIT is designed to elevate efficiency and empower organizations to focus on what truly matters: driving growth and exceeding customer expectations. The Tech Explainer Video unveils TRIMITs comprehensive functionality, from product configuration to inventory management, all seamlessly integrated in a single platform. The video beautifully leverages clean, modern design elements, accompanied by a captivating soundtrack, effectively communicating the depth and sophistication of TRIMIT.
What We Can Learn
Showcase seamless integration to boost viewer confidence in your software's capabilities.
Papertrail's Tech Explainer Video tackles the complexities of safety compliance with playful brilliance. We love the efficient use of 2D animation, transforming potentially mundane topics into captivating visuals. The video cleverly showcases the software's benefits, highlighting both the risks of non-compliance and the ease of using Papertrail.
The smart integration of mockups, showcasing the platform's cross-device compatibility, adds a practical touch. Furthermore, the upbeat soundtrack and clear voiceover create an engaging viewing experience. It's a stellar example of how animation can elevate complex subject matter, making it accessible and appealing.
What We Can Learn
Craft a clear narrative. viewers will easily grasp your product's value.
Slack Canvas is a new space designed to share and organize knowledge, helping teams capture and document important information and stay on the same page. This video is designed to showcase the functionality and benefits of Slack Canvas.
Video Design - This Tech Explainer Video features bright and clean animated graphics with minimalist design elements. The video uses a flat design style, vibrant color palette, and simple, easy-to-understand visuals. These elements make it easy for viewers to grasp the concept of Slack Canvas, while simultaneously making the video aesthetically appealing.
The use of these visual design elements helps to emphasize the simplicity and accessibility of Slack Canvas, creating a tone that is welcoming and inclusive. The video effectively communicates the core value proposition of Slack Canvas, highlighting its ability to centralize information, foster collaboration, and enhance team efficiency. The visual style of the video aligns with the product's intended goal of streamlining workflows and promoting a more cohesive team experience.
7. Comarch 2D Tech Video Example - Drive engagement implicitly
In this compelling tech explainer video, we find a clever representation of the challenges and opportunities of 5G implementation in sports stadiums. We love how the narrative unfolds, showcasing the interconnected roles of various players, from DSPs to infrastructure suppliers and media providers, all aiming to enhance the spectator experience. Comarch steps in as the orchestrator, providing a unified platform for collaboration and innovation.
The video brilliantly portrays the possibilities of seamless streaming, interactive features, and real-time data access, all powered by 5G. The visually stunning animation, coupled with a futuristic aesthetic, elevates the viewer's perception of the technology. This demonstration of how Comarch integrates these complex elements into a streamlined solution makes it a compelling model for future tech integrations.
What We Can Learn
Tell a compelling story around your tech, making it memorable and generating interest.
We appreciate how this tech explainer video instantly captures the challenge of workforce management with a striking visual of empty venues. Shiftgig's solution unfolds seamlessly, showcasing the power of on-demand labor through a clever grid system, filling those spaces with qualified professionals. In fact, we love the simplicity of the 2D animation, effectively demonstrating the app's interface and the quick process of connecting businesses with pre-screened talent. The visual metaphor of the control dial emphasizes real-time adjustments and business agility.
With every click and swipe visualized, we gain a clear understanding of how Shiftgig simplifies workforce scaling. The expanding network graphic, representing data algorithms, reinforces the platform's advanced matching capabilities. Ultimately, this video leaves us inspired by its clean aesthetics, dynamic pace, and focus on solving a critical business need with innovative technology.
What We Can Learn
Visualize the user journey. this helps viewers see themselves using your product.
The opening scene sets the mood perfectly, presenting a common customer service frustration with a charming animated story. We all appreciate how Jacada simplifies a complex technical offering, highlighting the efficiency of their autonomous customer experience solutions. The clear voiceover and visuals create an inviting atmosphere, showcasing the AI-powered virtual assistant in action.
Jacada elevates the tech explainer video by combining cute 2D animation with practical application. We love the seamless transitions between user interactions and agent assistance, cleverly displaying the software's strengths. This video inspires us to adopt a similar design approach balancing compelling visuals with succinct messaging to engage and educate our target audience.
What We Can Learn
Combine charming animation with clear explanations to make complex tech easy to understand, boosting viewer engagement.
KIOXIA is a company that focuses on flash memory and its applications. This video is designed to highlight the innovative technology behind KIOXIA's products.
Video Design - The video utilizes a combination of graphic animations, 3D models, and close-up shots to visually explain the technology behind KIOXIA's BiCS FLASH. This design style aligns with the Tech Explainer Video genre, making complex technology easy to understand. The video seamlessly transitions between different visual styles, using a combination of bright colors and simple graphics to convey the intricate processes of flash memory production.
This video effectively communicates the innovation and high-quality engineering behind KIOXIA's flash memory technology. The video's minimalist visual style creates an engaging viewing experience while ensuring the focus remains on the product and its core functionality. The video's clear and concise narration, coupled with the use of simple visuals, emphasizes the core message of technological advancement and the company's commitment to providing high-capacity flash memory products that meet the needs of various industries. The video leaves viewers with a positive impression of KIOXIA's technological prowess and its commitment to innovation in flash memory technology.
The Citrix DaaS explainer video is a prime example of how to effectively demonstrate the advantages of secure cloud computing. We appreciate the video's ability to capture viewers attention from the start, questioning the conventional understanding of DaaS and piquing their curiosity. The animated visuals and energetic music maintain this engagement throughout the video.
In this impressive tech explainer video production, Citrix expertly conveys complex security features through simple graphics and concise narration. The videos emphasis on maintaining compliance standards and user control builds trust. We all want the best of both worlds: the flexibility of the cloud with the security of on-premises, and this video shows how Citrix DaaS delivers exactly that.
What We Can Learn
Demonstrate user control and compliance to establish credibility and drive conversions.
In this captivating tech explainer, PanMon's innovative solution to a significant industry challenge shines through. We appreciate the use of 3D animation, showcasing the scanner in action and highlighting its impact on railway operations. The video effectively communicates the dangers of damaged pantographs and their contribution to costly derailments.
The dashboard UI visualization cleverly illustrates the real-time data analysis and actionable insights provided by PanMon. This demonstrates the system's ability to not only monitor but also prevent potential issues. The seamless transitions and engaging music contribute to a compelling viewing experience, leaving us all impressed with PanMon's potential to revolutionize railway maintenance.
BITZER specializes in refrigeration systems, their compressors are crucial for keeping goods cold, processes safe, and buildings cool. This Tech Explainer Video showcases their new solution, a digital network.
Video Design - The video uses minimal 3D animation, with a clean and modern design style. The color scheme is limited to bright green, greys, and black, which helps focus on the product, emphasizing its clean design and user-friendliness. The addition of a visual representation of data flow reinforces the digital nature of the solution, while the minimalist graphics and clean color palette create a professional and trustworthy tone.
The video effectively communicates the solution's purpose and benefit by showing how it allows users to monitor their refrigeration systems in real time. This is conveyed through the visual representation of data flowing from the compressors to a central system, emphasizing the seamless integration and ease of use. The simple yet effective visual style further reinforces this message, highlighting the company's commitment to user-centric technology and innovation.
EfficientIP is a network security and automation company that specializes in DNS, DHCP, and IPAM, collectively known as DDI Technology. This video is designed to educate viewers on the benefits of DNS GSLB, with a focus on improving disaster recovery planning.
Video Design - This Tech Explainer Video Animation utilizes a clean and simple style, featuring line drawings and bright, contrasting colors. The video employs various visual aids like maps, simplified server icons, and animated characters to convey complex concepts. GSLB and disaster recovery are demonstrated through the use of location and route animations.
The video's visual style successfully communicates the objective of enhancing the disaster recovery process. By illustrating the real-world impact of DNS GSLB on business continuity, the video effectively emphasizes the solution's value. The use of animated characters Meg and Tom creates a friendly and approachable tone, further engaging the viewer.
This video is designed to introduce Marketplace Rewards as a solution for boosting partner sales on the Commercial Marketplace. It's a Tech Explainer Video for Lead Generation that uses clean graphics, a dark background, and bright, contrasting colors. The visuals are modern and minimalistic, highlighting the growth trajectory with a line chart that ascends through various icons and text, providing a clear visual representation of how Marketplace Rewards helps partners reach new customers and increase sales.
Video Design - The video's tone is professional and confident, emphasizing the value and benefits of engaging with Marketplace Rewards. The visual design, paired with the concise narrative, effectively communicates the objective of increasing partner sales by highlighting the benefits of participating in Marketplace Rewards.
This video is a great example of how to use a Tech Explainer Video for Lead Generation to effectively communicate the value proposition of a product or service. The use of clean graphics, a dark background, and bright, contrasting colors creates a modern and visually appealing experience for viewers. The line chart that ascends through various icons and text is a great way to visually represent the growth trajectory of the product or service. The professional and confident tone of the video helps to build trust and credibility with viewers.
In a world where age-related macular degeneration (AMD) affects millions, OccuTrack emerges as a beacon of hope. We appreciate how this tech explainer video for social media elegantly illustrates the rising threat of AMD and the limitations of traditional diagnostics. The video effortlessly explains the progressive stages of vision loss and cleverly showcases OccuTracks innovative solution.
This short, well-crafted piece highlights the convenience and ease of use of OccuTrack's telemonitoring technology. We love how the video demonstrates how individuals can monitor their eye health from home, empowering them to take control of their vision future.
What We Can Learn
Incorporate subtle animations to highlight key features, subtly guiding the viewer's attention and improving comprehension.
xPick is a revolutionary solution that streamlines warehouse and logistic processes. It's designed to improve order picking, inventory management, and overall warehouse efficiency.
Video Design - The video uses a clean and minimalist design style with bright, contrasting colors that enhance the key elements. It incorporates flat, cartoon-like illustrations with simple animations that focus on visually explaining the benefits of xPick. This Tech Explainer Video for SaaS effectively uses minimal animations and a color scheme to convey a clear message and maintain the viewer's attention.
The video visual style effectively communicates the complex processes and challenges faced by warehouse and logistic teams. The engaging animation and clear graphics demonstrate how xPick tackles these challenges by simplifying tasks, reducing errors, and boosting overall productivity. The video adopts a positive and optimistic tone that resonates with the target audience, highlighting how their work life can be improved through this solution.
Earth Token is a blockchain-based platform that uses natural assets to help preserve the environment. This platform has the potential to revolutionize how we interact with the environment, and a Tech Explainer Video for SaaS can be a powerful tool to showcase its benefits.
Video Design - This video uses simple, engaging graphics and animations to illustrate the concept of Earth Token. The video shows a visual representation of how Earth Token works, using the example of a forest. This approach makes the technology accessible to a broad audience, fostering understanding and engagement.
The visual style of the video effectively communicates the objective, using bright colors and a positive tone to showcase the potential of Earth Token to preserve the Earth for future generations. The video's focus on showcasing the benefits of the platform, the simple and relatable examples, and the positive tone all help to drive the video goal of increasing awareness and encouraging people to get involved with the project.
Afiniti is a company that uses AI technology to match customers with contact center agents, maximizing the chances of a positive interaction. This video is designed to illustrate how the technology works and the positive impact it can have on customer interactions and business outcomes.
Video Design - The video uses a simple and straightforward design, with minimal text and a clean background. Animated icons represent customer and agent interactions, demonstrating the key concept of pairing customers and agents based on their shared interests and preferences. This is a great example of Tech Explainer Video for SaaS that uses clear and concise visuals to communicate a complex idea.
The use of a light background with simple, animated icons helps keep the viewer's focus on the process being explained. The animated elements are visually appealing and engaging, making the video enjoyable to watch. The overall tone of the video is professional and confident, reinforcing the message that the technology is a reliable and effective solution for improving customer interactions and driving business success.
Instacart is a company that provides grocery delivery and pickup services. This video is designed to help shoppers understand how to connect with other shoppers through the community platform.
Video Design - The video starts with a simplified illustration of a grocery store, highlighting a shopper surrounded by other shoppers. The video features an animated style, with a limited color palette and simple animations. This graphic design approach is effective for Tech Explainer Video for SaaS, as it highlights the key features of the community platform in a clear and engaging manner.
The video successfully uses the visual design to guide the viewer toward the desired action of signing up. The bright colors and clean animation create a positive and inviting tone, making it easier for shoppers to engage with the community.
This video is a fantastic example of a Tech Explainer Video for SaaS, it's clear, concise, and visually engaging. The video starts with a simple animation of colorful shapes falling, representing declining productivity. This immediately grabs the viewer's attention and sets the stage for the problem the video will address.
Video Design - The video then transitions to a clean, flat design featuring a laptop with a modern web interface. This style is visually appealing and engaging, using simple shapes and a light color palette. The design effectively communicates the message and drives viewers to explore the platform for employee training.
The tone of the video is informative and confident, promoting the idea that the platform is the solution to improving employee productivity and training. This confidence is essential for a SaaS explainer video, as it builds trust in the product and encourages viewers to learn more.
NICE Enlighten AI for Vulnerable Customers ensures fair treatment of customers and FCA compliance. This is a powerful message, and it needs a powerful video to convey it. A Tech Explainer Video for SaaS is the perfect way to do this.
Video Design - The video should use a simple and engaging animated style, featuring 3D graphics and a clean, minimalist design. Light and bright colors create a playful and approachable tone, while smooth and concise animations ensure that the message is conveyed efficiently.
The overall visual style of the video effectively communicates the message and promotes the product. It highlights the importance of protecting vulnerable customers, while also creating a positive and encouraging tone. The animated design keeps the viewer engaged, highlighting the benefits of implementing these solutions for vulnerable customers.
OpenText Core Content integrated with Google Workspace is an information management solution designed to help businesses transition into a digital workplace, contending with modern work challenges. This integration helps create a digital workplace that is seamless and collaborative.
Video Design - This Tech Explainer Video for Brand Awareness uses minimal animation and clean graphics that focus on the benefits of the integration. The video uses a bright color palette that is consistent with the brands, communicating the ease of use and efficiency of the integration.
The graphics are simple yet effective, focusing on the key features and benefits of the collaboration. The video uses simple animated transitions, which enhance viewer engagement without overwhelming them. The tone is informative and persuasive, encouraging viewers to learn more about the solution.
Veeva SiteVault is a platform for sites to manage their studies and exchange information with sponsors and CROs. This video is designed to illustrate how Veeva SiteVault enables better collaboration.
Video Design - The video uses bright colors and simple illustrations to create a lighthearted, Tech Explainer Video for SaaS. The graphics are clean and modern, and the animations are smooth. Animated white lines depict the flow of electricity, showing how it is changing with new technologies.
The visual style effectively communicates the objective of the video by portraying how Veeva SiteVault can make collaborating across multiple stakeholders and teams easier, enabling them to focus on patient care. The use of simple animation and playful visuals create a positive and engaging tone, which aligns with the message that Veeva SiteVault is an innovative solution that can help businesses succeed in today's challenging landscape.
Sage Intacct Planning helps organizations understand their financial situation, analyze their market, and make strategic decisions for growth. This video is designed to showcase the benefits of using Sage Intacct Planning to achieve these goals.
Video Design - The video employs a Tech Explainer Video for SaaS style, featuring simple yet vibrant illustrations. Flat, cartoonish graphics, clean lines, and minimal details create a visually appealing and easily understandable experience. The video uses a light blue background, strategically placing elements to create visual interest. The bicycle metaphor reinforces the simplicity and ease of using Sage Intacct Planning.
The design style is effective in communicating the video's objective to promote the benefits of using Sage Intacct Planning. The use of simple graphics, clean lines, and a light blue background creates a friendly and approachable tone, making the information easily digestible for a wide audience. The bicycle metaphor effectively showcases the efficiency of using Sage Intacct Planning, ultimately driving the message home.
Blue Yonder is a software as a service solution that provides warehouse tasking capabilities. This video is designed to explain the benefits of this solution.
Video Design - This video is a Tech Explainer Video for SaaS, using a simple and informative design. It features high-quality 3D graphics, clean lines, and smooth transitions. Simple icons and text highlight the key features of the solution, making it easy to understand and digest.
The visual style of the video successfully communicates the objective of the video by focusing on the critical features of the solution. The use of graphics helps to illustrate the functionality of the solution, making it easy for viewers to grasp. The video maintains a professional and informative tone, aligning with the brand's overall image. The overall design effectively presents a clear message about the solution's benefits, contributing to viewer engagement.
Kion helps organizations simplify management and governance activities, enabling them to fully leverage the benefits of the cloud. This video aims to showcase Kion's solution, highlighting its benefits and how it can streamline operations.
Video Design - The video is a Tech Explainer Video for SaaS that uses simple, clear visuals to illustrate the complexities of managing multiple cloud environments. The visuals are colorful, using a white background with a line art style, emphasizing the different aspects of cloud enablement. The video employs a minimalist design, with a simple color palette, and uses animations that are easy to follow and understand.
This design helps communicate the key objective of the video, which is to demonstrate how Kion's solution can help organizations manage cloud environments effectively and simplify their operations. The overall tone of the video is professional and informative, using a concise narrative that emphasizes the benefits of using Kion's solution, highlighting its potential to simplify management, improve governance, and ultimately help organizations realize the full value of cloud computing.
Wartsila Voyage's Fleet Optimisation Solution is a data-driven platform that helps ship owners optimize performance and sustainability. This video is a powerful example of Tech Explainer Video for SaaS that effectively communicates the benefits of using the platform.
Video Design - The video design is clean and modern, with a focus on animated graphics. Geometric shapes, lines, and dots create a visually engaging and informative experience. The video uses a lighthearted tone and bright colors, making it easy to understand.
The video effectively communicates the benefits of using the platform. Animated graphics and data visualization help make the information accessible and engaging. The upbeat tone reflects the solution's potential to deliver positive change for the shipping industry. By highlighting the value of the platform in unlocking new opportunities for green efficiencies and streamlined operations, the video encourages viewers to learn more.
Intouch is a mystery shopping service that helps companies measure the quality of service they provide. This video is designed to introduce Intouch and showcase how mystery shopping can improve customer experience.
Video Design - This video is a Tech Explainer Video for SaaS that is heavily animated. The video utilizes a bright color scheme with a primarily blue background. The video utilizes flat design elements for graphics and characters that move with a minimal amount of detail.
The visual style of the video is able to communicate the objective of the video by emphasizing the key benefit of using Intouch. The video focuses on the issue of inconsistent customer experience, and the solution is provided by Intouch's mystery shopping services. The light tone of the video helps ensure that the video is engaging for the viewer.
Datasite is a platform designed to help investment bankers streamline their deal processes. This video is designed to showcase the new features and benefits available, highlighting how they can boost efficiency and provide deeper insights.
Video Design - The video utilizes a stylized, 3D animation style common to Tech Explainer Video for SaaS. Bright, minimalist color palettes are employed, using an orange hue to represent the platform and a white background to create a clean and modern look. Simple 3D models are used to represent various deal documents, with a clear, bold font for labels. The dynamic conveyor belt visual emphasizes the smooth flow and organization of deal data.
The minimalist design communicates the efficiency and clarity that the platform offers. The animated conveyor belt, representing the deal process, provides a visual understanding of how the platform seamlessly moves data, while the 3D graphics portray the organized data rooms and the ease of collaboration. The use of bright colors and a simple layout helps communicate a positive tone, showcasing the platform as a modern and innovative solution for investment banking.
FAQ
How can a tech explainer video help me achieve my specific marketing goals?
Tech explainer videos effectively communicate product value, increasing engagement and driving conversions by simplifying complex information.
What are the different styles of tech explainer videos, and which one is best suited for my product/service?
Different styles cater to various needs: animation for abstract concepts, live action for product demos, screencasts for tutorials, and whiteboard for simplified explanations. Choose the style that best suits your product and target audience.
What is the average cost of producing a tech explainer video?
Production costs vary based on complexity, length, and style, typically ranging from $1,000 to $6,000 for a 60-second video.
How long does it typically take to produce a high-quality tech explainer video?
High-quality video production typically requires 3-8 weeks, accounting for scripting, design, animation, revisions, and finalization.
What are some best practices for scripting a compelling tech explainer video?
Effective scripting focuses on benefits, uses clear language, tells a compelling story, and maintains a concise, audience-focused narrative.
How can I find a reputable video production company specializing in tech explainers?
A reputable video production company demonstrates a strong portfolio, positive client testimonials, and a proven track record of successful tech explainer videos.
How can I incorporate my existing brand assets into the video?
Existing brand assets, such as logos, color palettes, and marketing materials, can be seamlessly integrated to maintain brand consistency and recognition.
What is the ideal length for a tech explainer video to maintain viewer engagement?
While 60-90 seconds is generally ideal for maintaining viewer engagement, more complex products or services may benefit from slightly longer videos.
How can I use a tech explainer video to simplify complex technical concepts for my target audience?
Visuals, metaphors, and simplified language effectively break down complex technical concepts into easily digestible information for a broader audience.
What are some common mistakes to avoid when creating a tech explainer video?
Avoid jargon, excessive video length, and unclear calls to action. Focus on clarity, conciseness, and a compelling message.
How can I adapt a successful tech explainer video style to fit my company's brand?
Adapt successful explainer video styles by incorporating your brand's visual identity, including colors, fonts, and other design elements.
What kind of visuals and animation styles are commonly used in tech explainer videos?
Common visual and animation styles include 2D/3D animation, motion graphics, whiteboard animation, and screencasts, each offering unique advantages for different types of content.
What are the key elements of a successful tech explainer video storyboard?
A successful storyboard incorporates clear visuals, concise messaging, and a logical flow that guides the viewer through the explanation, ensuring comprehension.
How can I ensure the video's voiceover and music complement the visuals and message?
Voiceover tone and music selection should complement the visuals and message, enhancing the overall impact and emotional connection with the audience.
What are the different animation techniques used in tech explainer videos, and which one is right for me?
Various animation techniques, including 2D/3D animation, motion graphics, and stop motion, offer different aesthetic and budgetary considerations. Choose the technique that best aligns with your project's goals and resources.
How to plan and optimize Tech Explainer Videos?
Clear Communication: "Being able to articulate what you want is a key skill." - Kate Zabriskie. Advids embraced this principle for a SaaS client's explainer video. By clearly articulating the software's benefits and addressing user pain points, we saw a 15% rise in free trial sign-ups.
Actionable: Simplify complex information for easy audience understanding.
User-Centric Approach: "People are more interested in themselves than they are in anything else in the world." - Danielle Sacks. Advids used this insight to create a tech explainer video for a healthcare client. By focusing on how their app directly benefited patients, we increased app downloads by 25%.
Actionable: Frame product benefits around audience needs and desires.
Content Value: "Create content that teaches." - Nicolas Cole. Advids followed this mantra for an educational technology client. Their explainer video, designed to educate users on new software features, led to a 30% decrease in customer support tickets.
Actionable: Provide valuable information to empower your audience.
Strategic Messaging: "Marketing is telling your story to the right people at the right time." - Sue Vander Hook. Advids implemented this strategy for a cybersecurity client. By targeting their explainer video to specific online communities concerned about data breaches, they generated a 10% increase in leads.
Actionable: Target specific audience segments with tailored messaging.
Brand Authenticity: "People want to do business with you because you're you." - Judie Lannon. Advids leveraged this principle for a sustainable fashion client. By showcasing the brand's ethical production process in their explainer video, we boosted their brand perception and drove a 12% increase in sales.
Actionable: Communicate brand values authentically to build trust.
Why Advids for Tech Explainer Video?
At Advids, we create high-quality, original Tech Explainer Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video effectiveness. Over 275 of these projects have been specifically focused on Tech Explainer Videos, showcasing our expertise in this niche. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and commitment to client satisfaction.
Transforming Your Ideas into Animated Experiences:
Customized Tech Explainer Video Solutions: We tailor each project, whether it's a concise explainer video, engaging character animation, or any other Tech Explainer Video format, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Cutting-Edge Tech Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: From concept to completion, we maintain close collaboration, ensuring your vision is realized in the final animation. Your active involvement is key to our process. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Tech Explainer Videos.
Ready to unlock the potential of Tech Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tech Explainer Video?
A Tech Explainer Video is a concise and engaging video that simplifies complex technical concepts, making them accessible to a wider audience. Think of it as a user-friendly guide that demystifies technology. These videos can take various forms, from animated explainers and whiteboard videos to live-action demonstrations and screencasts. The choice of format depends on the specific topic and target audience.
Tech Explainer Videos are used to explain a wide range of technical products, services, and processes, including software applications, hardware devices, scientific concepts, and business processes. They are particularly effective for businesses that need to communicate complex information to a non-technical audience, such as potential customers, investors, or employees.
What do top Tech Explainer Videos have in common?
Here are some popular video production styles:
Animated Explainer - Visually engaging and clear
Whiteboard Animation - Hand-drawn visuals for clarity
Motion Graphics - Dynamic visuals for data
Screen Recording - Demonstrating software features
Live Action - Real-world scenarios for trust
2D Animation - Simple and cost-effective
3D Animation - Realistic and immersive
Mixed Media - Combining different styles
Stock Footage - Adding visual interest
Visual Storytelling - Engaging narrative through visuals
Call to Action - Encouraging viewers to act
Clear Script - Concise and easy to understand
What makes Tech Explainer Video effective?
A captivating Tech Explainer Video is a powerful tool for communication, driven by a design to make complex information easily digestible. The effectiveness of these videos lies in their ability to break down intricate concepts into easily understandable segments.
Methodical Techniques to achieve this effectiveness include using visuals, animations, and real-world examples to illustrate complex processes and systems. This approach makes abstract concepts more concrete and easier to comprehend, leading to a deeper understanding of the information presented.
How long should your Tech Explainer Video be?
A well-crafted Tech Explainer Video is a valuable asset for any business, but determining the ideal length is crucial. The duration of your video should be carefully considered, taking into account the complexity of the topic and the attention span of your target audience.
Methods for determining the optimal length involve considering the specific information you need to convey and the desired level of engagement. A shorter video, perhaps 30 to 60 seconds, might be suitable for a quick overview or a social media post, while a longer video, up to 5 minutes, could be used for a more in-depth explanation or a product demonstration.
Pre-Production Questions
What is the main message you want to convey?
What are the key pain points you are addressing?
How much information do you need to cover?
What is the target audience's attention span?
What is the intended platform for the video?
What is the overall budget for the video?
What is the desired call to action?
How to create Tech Explainer Videos?
A well-structured Tech Explainer Video is a powerful tool for communication, and its creation involves a systematic process to ensure clarity and engagement. The process begins with a clear understanding of your target audience and the message you want to convey.
Methodical Techniques to create effective explainer videos include:
Identifying the key pain points you are addressing
Developing a compelling narrative
Choosing the right visual style
The next step is to create a script that is concise, engaging, and easy to understand.
Pre-Production
Define target audience
Determine video length
Develop a storyboard
Choose visual style
Write a script
Select voiceover talent
Gather necessary assets
Production
Record voiceover
Create animations
Edit video footage
Add music and sound effects
Incorporate call to action
Finalize video
Publish and promote
Crafting Compelling Product Launch Videos
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Customer Support Videos: Empowering Your Users
Create a series of short videos that answer frequently asked questions about your product or service. Organize these videos into a playlist or searchable knowledge base for easy access.
Step-by-Step Tutorials:
Develop video tutorials that guide users through specific tasks or functionalities. Use screen recording software to capture your screen and provide clear, concise instructions.
Troubleshooting Common Issues:
Identify common pain points or challenges that users encounter and create videos that offer solutions or workarounds. For example, if users often struggle with a particular setting in your software, create a video that shows them how to adjust it.
Interactive Tutorials:
Consider using Interactive Elements in your tutorials, such as branching scenarios or quizzes, to personalize the learning experience and make it more engaging.
Tech Explainer Video Styles: Choose Your Weapon
Tech Explainer Videos come in various formats, each with its own strengths and weaknesses.
Animated Explainer Videos: Ideal for explaining complex concepts or abstract ideas in a visually engaging way. They are versatile and can be used to showcase a wide range of products and services.
Live Action Explainer Videos: Feature real people and scenarios, making them suitable for showcasing products in use, Building Trust through testimonials, or highlighting company culture.
Whiteboard Explainer Videos: Use hand-drawn illustrations on a whiteboard to explain concepts step-by-step. They are simple yet effective and can be produced relatively quickly and cost-effectively.
Screencast Videos: Ideal for demonstrating software or web applications. They typically involve recording your screen while you narrate the actions you are taking.
Motion Graphic Explainer Videos: Use animated text, shapes, and graphics to convey information in a dynamic and visually appealing way. They are particularly effective for explaining data or statistics.
Choose the Right Format: The best format for your video will depend on your message, target audience, budget, and timeline.
Funnel Your Tech Explainer Video
0. To maximize the impact of your Tech Explainer Video, you need to strategically integrate it into your marketing funnel.
Target Audience Alignment: Identify the specific audience segment you want to reach at each stage of the funnel (awareness, consideration, decision). Tailor your video's content and Messaging to resonate with their specific needs and interests.
Define Clear Objectives: What do you want your video to achieve at each stage of the funnel? Is it to generate brand awareness, drive traffic to your website, or encourage sign-ups for a free trial?
Platform Optimization: Choose the most appropriate platform to host and share your video at each stage of the funnel. Consider your target audience's online behavior and platform preferences.
A/B Testing for Optimization: Experiment with different video versions at each stage of the funnel to see what resonates best with your audience. Test different headlines, calls to action, and even video lengths to optimize for conversions.
Expand Your Reach with Multi-Platform Engagement
Embed your video on your website's homepage, product pages, or blog posts. This can provide valuable information to visitors and enhance their understanding of your product or service.
Social Media Promotion:
Share your video on social media platforms like YouTube, Facebook, Twitter, and LinkedIn. Tailor your messaging and video format for each platform to maximize engagement.
Email Marketing Enhancement:
Include your video in your email marketing campaigns to increase open rates, click-through rates, and overall engagement. Use compelling thumbnails and personalized messaging to entice viewers to watch your video.
Optimize for Each Platform:
When sharing your video on different platforms, consider the platform's specific requirements and best practices. For example, videos on Instagram should be optimized for mobile viewing and may benefit from the use of captions or subtitles.
Demystifying Tech for Your Audience
Avoid technical jargon and industry-specific terms that your target audience may not understand. Use clear, concise language that everyone can grasp. Think of it as explaining the concept to a friend who is not familiar with the technology.
Visual Aids are Your Friend:
Employ visuals such as animations, diagrams, or flowcharts to illustrate complex processes or systems. Visuals can make abstract concepts more concrete and easier to comprehend.
Relatable Examples and Analogies:
Relate technical concepts to real-world examples or use analogies to make them more relatable and understandable. For example, you could explain the concept of cloud storage by comparing it to storing files in a digital filing cabinet that can be accessed from anywhere.
Break It Down:
If a concept is particularly complex, consider breaking it down into a series of shorter, focused videos. This can make the information more digestible and prevent viewers from feeling overwhelmed.
Unlocking Video Success Metrics
2. Measuring the effectiveness of your Tech Explainer Video is crucial for understanding its impact and optimizing future campaigns.
Views and Watch Time: Track the number of views your video receives and the average watch time. This provides insights into your video's reach and audience engagement. Aim for a high average watch time, as this indicates that viewers are finding your video valuable and engaging.
Engagement Metrics: Monitor likes, comments, shares, and click-through rates. These metrics reflect how well your video resonates with viewers and prompts interaction. A high engagement rate suggests that your video is capturing attention and sparking interest.
Click-Through Rate (CTR): Measure the percentage of viewers who click on your call to action. This indicates the effectiveness of your video in driving traffic to your website or landing page. A high CTR suggests that your video is effectively motivating viewers to take the desired action.
Conversion Tracking: Track conversions that can be directly attributed to your video, such as sign-ups, purchases, or demo requests. This is the ultimate measure of your video's success in driving business results.
Analyze and Optimize: Regularly analyze your video's performance metrics and use the insights to optimize future campaigns. Experiment with different video formats, messaging, and calls to action to improve engagement and conversion rates.
Visual Brand Elements: Incorporate your brand's visual elements into your video, including your logo, color palette, and typography. This helps create a cohesive brand experience and strengthens brand recognition.
Brand Voice and Tone: Ensure that your video's narration, music, and overall style align with your brand's voice and tone. Are you playful and humorous, or serious and professional? Your video should reflect your brand's personality.
Brand Storytelling: Use your video to tell a story that aligns with your brand's values and mission. What are you passionate about? What problems are you trying to solve in the world?
Consistency Across Platforms: Maintain consistency in your Brand Messaging and visual identity across all your marketing materials, including your explainer video. This helps build a strong and recognizable brand.
Reduce Support Tickets With Video
5.Tech Explainer Videos can be a valuable tool for providing proactive customer support and reducing the volume of support tickets.
FAQ Videos for Self-Service Support:
Create a library of FAQ videos that address common customer questions.
Organize these videos into categories or playlists for easy navigation.
Step-by-Step Tutorials:
Develop video tutorials that guide users through specific tasks or functionalities.
Use screen recording software to capture your screen and provide clear, concise instructions.
Troubleshooting Common Issues:
Identify common pain points or challenges that users encounter and create videos that offer solutions or workarounds.
Interactive Tutorials:
Consider using interactive elements in your tutorials, such as branching scenarios or quizzes, to personalize the learning experience and make it more engaging.
Promote Your Video Resources:
Make sure your customers are aware of your video resources.
Promote them on your website, in your email communications, and on social media.
Make Your Launch Video Discoverable
Optimizing your Tech Explainer Video for search engines is crucial for maximizing its visibility and reach. Think of it like building a well-lit storefront that attracts customers. Here's how to make your video easily discoverable:
Keyword Integration:
Start by identifying relevant keywords your target audience uses when searching for information related to your video's topic. Tools like Google Keyword Planner can help.
Naturally incorporate these keywords into your video's title, description, and tags.
Compelling Metadata:
Craft a captivating title and description that accurately reflects the video's content and entices viewers to click.
Think of these as your video's headline and summary.
Visual Appeal:
Design an eye-catching thumbnail image that accurately represents your video's content and encourages clicks.
This is the first impression your video makes, so make it count.
Transcripts and Closed Captions:
Provide a full video transcript.
This not only improves accessibility but also allows search engines to index the content of your video, boosting its searchability.
Closed captions make your video accessible to a wider audience, including those who are deaf or hard of hearing.
Schema Markup:
Use schema markup, a type of code, to provide search engines with more information about your video, such as its title, description, and thumbnail.
This helps search engines understand your video's content and display it more effectively in search results.
Promotion and Backlinks:
Share your video on social media platforms, embed it on your website, and encourage others to link to it.
Building backlinks to your video can significantly improve its search engine ranking.
Case Study: Spotify's Collaborative Video Production Process
The Challenge: Spotify, a popular music streaming service, needed to create engaging video content that appealed to its diverse user base. This required collaboration between various teams, including marketing, creative, and engineering.
The Solution: Spotify established a collaborative video production process that involved cross-functional teams from the outset. This ensured that all stakeholders were aligned on the creative vision, messaging, and technical requirements.
Results:
Increased Content Quality: Spotify saw a significant improvement in the quality of its video content, driven by the combined expertise of different teams.
Enhanced Brand Consistency: The Collaborative Process ensured consistent branding and messaging across all video content.
Improved Time-to-Market: The streamlined collaboration process allowed Spotify to bring video content to market faster.
Key Takeaways:
Collaboration is essential for creating high-quality video content.
Cross-functional teams can bring diverse perspectives and expertise to the table.
A well-defined Collaborative Process can streamline production and improve efficiency.
Case Study: Nike's Video Feedback Loops for Continuous Improvement
The Challenge:
Nike, a global sportswear brand, wanted to ensure that its video content resonated with its target audience. The company needed a way to gather feedback and continuously improve its content based on Audience Insights.
The Solution:
Nike implemented a robust video feedback loop system, using a combination of online surveys, social media monitoring, and analytics tools. This allowed them to gather real-time feedback from their audience and identify areas for improvement.
Results:
Increased Audience Engagement: Nike saw a significant increase in audience engagement with its video content, driven by the continuous improvement based on feedback.
Improved Content Performance: The company experienced a notable improvement in content performance, with higher viewership and engagement rates for its videos.
Enhanced Brand Perception: The focus on audience feedback helped Nike build a stronger connection with its audience and improve brand perception.
Key Takeaways:
Continuous feedback loops are essential for improving video content performance.
Gathering Audience Insights is crucial for understanding what resonates with viewers.
Using data and analytics to inform content decisions can lead to significant improvements.
Case Study: Amazon's Video Feedback Loops
Challenge: Amazon, the e-commerce giant, needed to ensure its explainer videos were resonating with its target audience. The company sought to continuously improve its video content based on audience insights.
Solution: Amazon implemented a video feedback loop system that collected data on audience engagement, including viewership metrics, comments, and social media interactions. This data was analyzed to identify areas for improvement, such as video length, pacing, and messaging.
Results: Amazon's Video Feedback Loops resulted in a 10% increase in video completion rates and a 5% increase in conversion rates. The company's ability to adapt its video content based on audience feedback led to more effective communication and a positive impact on business outcomes.
How tech explainer video examples are curated?
We dove deep into tech explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic tech explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity and Conciseness Examining the clarity and conciseness of the explanation, ensuring the core message is easily understood. 7.Technical Accuracy Determining the video's technical accuracy and avoidance of misleading or oversimplified information. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, tech explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
