Picture this: your groundbreaking technology, finally understood and embraced by your target audience. What if that understanding led to exponential growth? I am here today to explore the incredible impact of technology explainer videos, and in this article, we will uncover how they can transform your communication strategy. Our goal is to show you how these videos create a powerful connection, turning complex concepts into captivating stories. What we'll discover next will surprise you.
70% of viewers have bought from a brand after seeing it on YouTube.
Facebook users watch 6 billion minutes of video every day.
These statistics highlight the undeniable power of video in capturing attention and driving conversions. Technology Explainer Videos capitalize on this trend, offering a concise and compelling way to showcase complex products and services. We've curated 30 Powerful Technology Explainer Video examples that immediately commanded our attention and generated excitement.
This technology explainer video for ATEME showcases the power of simplicity in communicating complex information. The clean, 2D animation coupled with the energetic soundtrack immediately grabs attention. The use of a limited, yet impactful color palette further enhances the video’s modern aesthetic, allowing the key message about ATEME's ATSC 3.0 to stand out.
By using visual metaphors like the rotating earth and satellite dishes, the video efficiently conveys the global impact of their technology. The succinct voiceover provides context while allowing the animation to drive the narrative. ATEME’s innovative solution is positioned as the answer to achieving broadcasting excellence, seamlessly integrating advanced features with a user-friendly approach.
2. Olive Animated Technology Video - Showcase design aesthetics implicitly
In the fast-paced healthcare sector, we recognize the need for streamlining workflows. Olive's Technology Explainer Video brilliantly captures this by visually showcasing the inefficiencies of traditional administrative processes. We love the dynamic animations and sleek UI mockups, effectively demonstrating how Olive's AI workforce delivers a more efficient and human-centered approach to healthcare administration.
This impactful video isn't just visually stunning; it seamlessly integrates 2D and 3D motion graphics, highlighting key messages while maintaining a consistent, modern aesthetic. The vibrant purple and teal color scheme further adds to the overall visual appeal, leaving a lasting impression and inspiring us to consider innovative solutions like Olive for our own projects.
What We Can Learn
Demonstrate efficiency gains to inspire viewers to consider your solution.
3. Ascendum Makina Visual Technology Video - Showcase technological advancement implicitly
The visual storytelling in this Ascendum Makina Technology Explainer Video is truly impressive. We appreciate how effectively they showcase the Hill Assist function, providing clear and concise explanations with dynamic visuals. The animated graphics highlighting the button functions add an engaging layer, making the technical details accessible and easy to grasp.
The video's sleek aesthetic, highlighted by futuristic animations and high-quality footage of the Volvo trucks, reinforces Ascendum Makina's brand identity. The fast-paced editing keeps viewers hooked, while the modern soundtrack adds a touch of sophistication.
What We Can Learn
A sleek design and fast pace keeps viewers hooked, leading to higher viewership and understanding.
Worried about the constant threat of data breaches and ransomware attacks? This technology explainer video by Avast Business emphasizes the importance of efficient patch management. By using engaging animations, the video showcases the potential dangers of ignoring patching updates. The visuals vividly depict how neglecting updates can compromise networks, leading to downtime and financial losses.
Avast Patch Management provides a solution by automating the entire patching process. The video clearly demonstrates how this centralized cloud-based system allows IT admins to effortlessly identify, monitor, and deploy patches across various applications. Avast empowers businesses to stay ahead of vulnerabilities, ensuring a secure and productive work environment.
In today's fast-paced business environment, legacy planning systems often fall short, hindering agility and real-time decision-making. This Technology Explainer Video brilliantly illustrates the frustration of slow, inflexible tools, showcasing the need for a modern solution. The video's dynamic visuals, sleek design, and upbeat music evoke a sense of innovation and progress.
09 Digital Brain offers a powerful alternative, transforming data into actionable insights with its intuitive cloud-native platform. By integrating all business functions and leveraging AI/ML, it empowers companies to adapt swiftly and make informed decisions with a real-time, end-to-end view of their operations. This is a prime example of how a video can effectively communicate complex technical information while captivating its audience with stunning visual storytelling.
What We Can Learn
Illustrate your software's impact with a clear before-and-after scenario, boosting viewer understanding.
We admire how Vaisala's product demo, featuring the Indigo family of industrial measurement instruments, cleverly uses visuals to communicate the advantages of accurate data in various sectors. From car manufacturing to agriculture and scientific research, the application scenarios resonate with diverse audiences. We love the clear close-ups on the probes and transmitters, and the easy-to-understand UI displays add to the overall sophistication.
The smooth 3D animation and motion graphics seamlessly weave together to create a compelling story. Vaisala's website address encourages immediate engagement, inviting viewers to delve deeper into the next generation of measurement technology. This technology explainer video effectively demonstrates Vaisala's commitment to innovation and quality.
What We Can Learn
Weave a compelling story with smooth animation, boosting viewer engagement.
The striking visual metaphors in this technology product explainer video example quickly reveal HR Acuity as the answer to workplace issues. We all recognize the significance of establishing a safe and productive environment, and this video captures that feeling perfectly. From intake through aftercare, the platform helps guide investigations and builds a foundation of trust.
The video's impact comes from the powerful combination of relatable illustrations, dynamic animation, and upbeat music. This approach works perfectly for a technology explainer video. We have ever seen a video explaining complex matters like discrimination and harassment while maintaining a positive tone and engaging the viewer effectively.
What We Can Learn
Clear visuals make complex topics easy to understand, boosting viewer confidence in your solution.
In the bustling digital landscape, feedback is gold. This technology explainer video for SaaS shows us how NICE CXone Feedback Management transforms ordinary chat interactions into opportunities for improvement. We see a customer effortlessly sharing their experience, showcasing the platform's intuitive design.
This is a masterclass in concise storytelling. In seconds, we all grasp the value proposition: seamless feedback collection, actionable insights, and an enhanced customer experience. NICE CXone makes it clear that empowering businesses to listen is key to long-term success.
What We Can Learn
Focus on one key benefit, making it instantly clear.
The relatable scenarios and inclusive character designs resonate with a wide audience. We love how this animated technology explainer video seamlessly showcases Google's dedication to user privacy. The vibrant 2D animation and upbeat music create a positive and engaging viewing experience.
The clear and concise messaging, coupled with on-screen demonstrations of Guest Mode and other privacy features, perfectly encapsulates how Google simplifies complex tech concepts. We appreciate the diverse representation and the focus on making privacy control accessible and user-friendly, which leaves a lasting impression.
What We Can Learn
Clearly demonstrate your product's benefits with simple on-screen actions.
In this technology explainer video example, Blend flawlessly illustrates how their mortgage suite simplifies a traditionally complex process. We love the way the video captures the desire for an effortless home-buying experience, mirroring the ease of other online purchases. This resonates with the modern consumer's expectations.
The video's strength lies in showcasing Blend's core functionalities without overwhelming viewers. The streamlined UI mockups, alongside visuals of documents flowing effortlessly, emphasize the efficiency of the platform. The animation effectively communicates the benefits of a digitized, end-to-end solution.
What We Can Learn
Mirror the ease of online shopping to show your product's simplicity, boosting viewer confidence.
We love the dynamic visual style of this Freshdesk explainer video; it's a standout example of how to elevate technology explainer video production. Using vibrant 2D animation and neon graphics, the video quickly captures viewer attention. It addresses a common pain point for businesses€”dealing with an overload of customer data€”making it instantly relatable for its target audience.
Freshdesks new feature, post-call transcripts, is showcased as the smart solution. The UI demo is seamlessly integrated within the narrative, and the keyword search function is ingeniously visualized, demonstrating the efficiency of the tool. By focusing on tangible benefits such as searchable transcripts and faster query resolution, this video inspires viewers to embrace Freshdesks practical approach to data management.
What We Can Learn
Highlight tangible benefits, making your product's value instantly clear.
Bandwidth simplifies communications for businesses with their enterprise cloud platform. The video is designed to showcase the benefits and features of their product.
Video Design - The video is a Technology Explainer Video, featuring a modern, clean and simple aesthetic. It utilizes bold and bright colors for the background, creating an energetic and engaging tone.
The video utilizes line illustrations, showcasing the benefits of the product by highlighting its core features, such as pre-integrated connectivity and a no-code visual builder. The graphics are clear and easy to understand, with minimal text, making the video easily digestible for viewers.
Intouch is a mystery shopping service that helps companies improve customer experience. The video is designed to explain the value proposition of mystery shopping services and to introduce the brand.
Video Design - Intouch uses a bright and playful visual style, incorporating geometric shapes and bold colors, for example pink and blue. This B2B Technology Explainer Video demonstrates the use of simple and bold visual elements to create an engaging and dynamic experience. The video uses a fast-paced animation style that keeps the viewer engaged and visually appealing.
The video visual style effectively communicates the value proposition of mystery shopping services. The bright and playful visual style creates a positive and engaging tone, which is appropriate for a brand that is focused on helping businesses improve their customer experience. The animated graphics and bold colors bring the narrative to life, which helps the viewer understand the key benefits of mystery shopping services.
We admire how this technology product explainer video animation succinctly communicates the value proposition of e-Builder Enterprise. The visuals effectively portray the complexity and challenges inherent in public sector construction projects, using icons, charts, and warning signs to emphasize common issues like delays and cost overruns. We love the seamless transitions and subtle animations that bring the narrative to life without overwhelming the viewer.
The focus on transparency and collaboration resonates strongly, showing how e-Builder provides solutions for increased productivity and improved visibility. The clear call to action encourages further exploration, making this an excellent example of a concise yet impactful product video for the public sector.
What We Can Learn
Tell a concise story that resonates with your target audience, fostering a connection.
This explainer video for technology is a visual masterpiece. It uses a simple, clean design with minimal colors, creating a professional and modern aesthetic. The white background and prominent blue circle, featuring the logo, instantly grab attention. Each integration is represented by a distinct color, making it easy to understand the different connections.
Video Design - The animation is straightforward, using lines to connect the logo to various integrations. This approach is effective, clearly conveying the benefits of using the product. The focus on integrations is a key selling point, and the use of color and animation helps highlight the various connections that the product can facilitate.
This video is a great example of how to create a compelling explainer video for technology. It's clean, professional, and visually engaging, making it perfect for a business audience. The visual elements effectively communicate the message, appealing to users seeking solutions that improve their security posture and enhance visibility within their IT infrastructure.
Hotjar is a platform that helps you understand user behavior on your website. The rage click filter helps you find sessions with users who clicked or tapped a lot out of frustration.
Technology Product Explainer Video Design - This video uses a clean and minimal design style, effectively highlighting the rage click feature. The graphics are simple, high quality, and easily understandable.
The visual style is consistent with the overall branding. The simple, clean design and bright colors create a positive and inviting tone, further emphasizing the video's message and showcasing the benefits of using the rage click filter for understanding user behavior and improving the user experience of your website.
ITRS Geneos MDM helps market participants gain control of their data systems. The video is designed to show the complexities of market data and how Geneos MDM helps resolve these problems.
Video Design - The video is a Technology Product Explainer Video, with bold neon graphics and a simple city skyline metaphor. It uses a line drawing style with a neon effect. The city represents the complexity of data, and the lines represent the different sources that feed into the system.
The video makes the subject matter more digestible by using engaging graphics and a simple metaphor. The simple visual style and straightforward narration helps the audience understand the complexities of managing data. The use of a city skyline metaphor is relatable, and the video's tone is informative and reassuring.
Schneider Electric makes power equipment, and this video is a great example of how to explain complex technology in a simple and engaging way. It's a minimal explainer video for technology, and it uses motion graphics to illustrate the idea of digital transformation.
Video Design - The style is clean, minimal, and informative. The graphics are straightforward and easy to understand, which is good for a Minimal Explainer Video for Technology. Using QR codes as a visual representation for connection and information sharing is clever.
The design and animation style is helpful in explaining how to make power systems safer, more efficient and reliable by using data and information sharing. The video uses color to guide viewers' eyes and help them follow along, and the consistent green color makes the video look professional. The overall tone is informational, even a bit playful. This video does an excellent job explaining the product in a simple and engaging way.
State Street is a financial services company that helps investment firms and asset owners manage ESG-focused portfolios. This video is designed to illustrate the growth of ESG investing and the challenges firms face in adopting it.
Video Design - This video uses a dark blue background, which is both stylish and professional. This dark background allows for an optimal visual contrast for vibrant neon blue, green, and yellow line art. This design approach is very common in the financial technology space because it visually communicates trust, confidence, and innovation. The use of line art helps to create a simple and modern look, the use of animation helps to keep the video engaging, and the use of text helps to provide context. The video includes elements that are directly related to ESG, like a world, a scale, and a document, to drive the point home. The use of bright colors like neon green and blue, help to make the video more dynamic and exciting.
The visual design of the video is able to communicate the objective of the video, which is to illustrate the growth of ESG investing and the challenges firms face in adopting it. The video uses simple but effective animation to illustrate the growth of ESG investing, and it uses bold visuals to highlight the challenges that firms face. The video has a confident and professional tone, which reflects the company's values and commitment to its clients. The video uses a combination of visual elements, animation, and text to clearly communicate the key concepts related to ESG. This makes an excellent Feature Explainer Video for Technology.
ManageEngine Endpoint Central is a solution for managing and securing desktops, laptops, servers, mobiles, and IoT devices. This video is designed to introduce the solution and show how it can be used to manage a diverse range of endpoints.
Video Design - This video uses a simple but effective animated style to present a modern take on the IT operations team. The design emphasizes the product's ability to manage a multitude of different devices. It's a good Platform Explainer Video for Technology with a clear and concise layout. The graphics are bright, clear, and simple, allowing for easy understanding. The video uses animation to illustrate the various aspects of the product. The animation style is modern and engaging, giving the impression of a simple, easy to use tool.
The video design effectively communicates the purpose of the product. It shows that the product can be used to manage a wide range of devices, from desktops and laptops to mobile devices and IoT devices. The animated style is engaging, with a casual, friendly tone, and highlights the complexities of managing today's diverse enterprise endpoints. This approach emphasizes the benefit of the product in simplifying IT management and enhancing employee experience. The design clearly demonstrates how the product solves issues and reduces the burden on the IT team.
SurveyMonkey Team Plans help companies work collaboratively and effectively. This video is designed to showcase the collaborative features of the plans.
Video Design - The video uses bright colors, flat design elements, and bold text, a common aesthetic used for Product Explainer Video for Technology. The visual style is clean and simple, making it easy to understand the main message of the video, which is about collaboration and efficiency.
The visual style of the video is effective in communicating the objective. The bright colors and simple graphics create an engaging and positive tone, highlighting how easy it is to use the platform to collaborate on surveys. The video demonstrates how the platform facilitates teamwork, creating a sense of efficiency and organization that appeals to users. The call to action button at the end of the video encourages users to learn more about the plans.
Seagull is a software company that helps businesses create, automate, and manage labels, barcodes, RFID tags. The video is designed to demonstrate the features and benefits of the software.
Video Design - The video uses bright colors and simple animated graphics to showcase the software's features in an engaging way. The design is clean and minimalist, with clear and concise text and graphics. This makes it a good Application Explainer Video for Technology, because it highlights the product's features, while engaging the viewer with its visual style.
The visual design of the video helps communicate the objective of the video, which is to showcase the capabilities of the software. The video uses simple and straightforward visuals that are easy to understand and engage the target audience. It highlights the key features of the software such as label creation, automation, and management. The video tone is positive and optimistic, communicating that the software is a powerful and user-friendly solution for any business.
BITZER Digital Network is a digital solution for refrigeration systems. This Technology Product Marketing Video Explainer is designed to highlight the benefits of this technology for building owners, HVACR professionals, and other users of refrigeration systems. The video effectively communicates the core message, conveying a sense of modern innovation.
Video Design - The video utilizes 3D animation and a simple color scheme to showcase the product. 3D models of buildings and compressor units are used, with a combination of greens and grays to highlight the product. The green hue represents the brand and emphasizes the product, while the grayscale buildings make the product pop out visually. Data visualization and digital animation further enhance the video's style, making it an impactful introduction to the product.
The animation, coupled with the cityscapes and data visualizations, conveys a sense of modern innovation. The choice of colors and simplified graphics make the complex concept easily accessible to the target audience. The overall tone of the video is professional and reassuring, emphasizing the importance of maintaining optimal performance in refrigeration systems.
MRI software transforms how people live, work, and play. The video highlights the importance of a well-connected community and how software solutions can help achieve this.
Video Design - The video uses a minimalistic design style with 3D animated characters and simple, clean graphics. Bright, bold colors highlight the positive aspects of using the software. The animation style is dynamic and engaging, keeping the viewer's attention. This makes it a good Technology Product Animated Explainer Video because it uses a simple, clean animation style and avoids being overwhelming with excessive details.
The use of animation helps to clearly communicate the benefits of using the software. The video uses a positive and upbeat tone, which aligns with the company's message about creating thriving communities. This approach helps to make the video engaging and appealing to the viewer, while effectively showcasing the value proposition of the software.
OpenText Core Content integrated with Google Workspace is an information management solution designed to help organizations create digital workplaces for hybrid working environments. This video is designed to demonstrate the benefits of the solution and its seamless integration with Google Workspace for a better employee experience.
Video Design - The video uses a clear and concise design style, focusing on the core features and benefits of the solution. It features bright, modern visuals, animated icons, and simple transitions that make it an engaging Solution Explainer Video for Technology. The use of animated icons and a fast-paced visual style effectively highlight the key features of both Google Workspace and OpenText Core Content.
The video effectively communicates the advantages of using the solution, which is evident through the use of visual storytelling. It conveys the message that the solution can help create a modern workplace that meets the needs of today's hybrid workforce. The fast-paced and crisp visual style helps to maintain a positive and optimistic tone, which further strengthens the message.
US Ecology partnered with Smarter Sorting to revolutionize retail waste classification and compliance services. This video is designed to demonstrate the benefits of this partnership and the impact it has on retail businesses.
Video Design - This Technology Explainer Video utilizes bright, bold colors, clean lines, and simple animations to effectively communicate the product's value proposition. Simple icons are used to highlight the key benefits of the partnership; wasted time, compliance, safety, fees, and sustainability.
The video design effectively illustrates the goal of the partnership, providing retailers with an easy-to-understand solution for managing waste. It conveys a tone of efficiency and innovation, emphasizing the ease of use and the positive environmental impact of the partnership. The video's simple yet engaging style targets a broad audience of retail professionals, ultimately demonstrating how the partnership solves common challenges, reduces costs, and improves overall sustainability.
CLEAR Health Pass is a solution that securely connects identity and health insights. This video is designed to highlight the benefits of using CLEAR Health Pass and promote confidence in its ability to provide safe access to businesses.
Video Design - This is a Technology Explainer Video that uses a simple and clean visual style. It employs minimalist graphics and a muted color palette. The animation style is smooth and fluid, with a focus on clear lines and shapes. The video effectively utilizes a combination of visual and textual elements to communicate how CLEAR Health Pass works, and it focuses on depicting the user experience from the individual's perspective.
The video's design is consistent with the brand's focus on security, safety, and ease of use. The simple graphics and clear visuals help to communicate these values to the viewer. The video's overall tone is confident and reassuring. It highlights the benefits of using CLEAR Health Pass and emphasizes the company's commitment to providing a seamless and secure experience. This visual style effectively conveys the objective of the video, which is to encourage viewers to learn more about CLEAR Health Pass and its potential benefits.
This video is a powerful example of Technology Product Explainer Video Production. It's designed to showcase the benefits of participating in a marketplace rewards program, and it does so in a way that's both visually engaging and informative. The video uses bold color gradients against a dark background, creating a modern and sophisticated look. Simple yet effective animated icons represent key concepts like customers, sales, and digital growth, clearly illustrating how the program can increase sales for software providers.
Video Design - The video's design style is consistent with the brand identity, and the combination of minimal animation and a clean layout effectively communicates the product's value proposition. The colors and overall visual tone are appealing and easily understood, effectively targeting software providers who are trying to increase sales.
The video successfully conveys the benefits of the program by highlighting its value proposition through the use of simple yet effective visual storytelling. The video's design is easy to follow and understand, making it a valuable resource for any software provider seeking to leverage the platform.
PanMon is a pantograph condition monitoring system from Ricardo. It provides real-time, cost-efficient surveillance of pantograph units on electrified train or tram services. This video is designed to highlight how PanMon identifies vehicles on the network that pose a greater risk of inflicting damage to the overhead wires.
Video Design - This Technology Explainer Video uses sharp and clear graphics to depict the problem of pantograph malfunction. The animations are simple, yet effective in explaining how the system works. The use of bright colors and basic 3D models makes the video visually appealing and easy to understand.
The visual style effectively communicates the objective of the video by depicting a real-world problem faced by infrastructure managers. The tone is educational, aimed at conveying the technical aspects of the system's capabilities. Through the animations, the viewer is guided to understand how the technology identifies the problem, and the impact of pantograph malfunction on the overhead wires. The use of 3D models helps the viewer visualize the interaction between the pantograph and the overhead wires, effectively driving the video's goal of highlighting the technology's benefits.
Lifesize is a simple to use collaboration and conferencing tool. This video is designed to showcase the value of streamlining complex collaboration workflows.
Video Design - The video is a Technology Explainer Video. It uses bright and engaging colors, whimsical cartoon illustrations and animations, and a clean, modern design. These elements create a playful and approachable style that is easy to understand and digest.
The use of animated illustrations effectively shows the complex and chaotic process that many organizations encounter with multiple collaboration tools, while the graphic representations of their solution helps users understand the simplicity and ease of use. The video's tone is lighthearted and friendly, communicating the benefits of their product in a way that is both informative and engaging. This approach is effective in attracting a broad audience, including those who might not be familiar with technology solutions for collaboration.
FAQ
How can an explainer video help me achieve my specific business goals?
Explainer videos clarify complex tech, boost engagement, and drive conversions. They educate prospects and build brand trust, enhancing marketing effectiveness.
What are the different styles of explainer videos, and which one is best suited for my target audience?
Diverse explainer video styles, from animated to live-action, cater to different audiences. Careful consideration of target demographics informs style selection.
How much does it typically cost to produce a high-quality explainer video?
High-quality explainer videos typically cost $1,000-$6,000, depending on complexity and length. Fixed-fee pricing offers budget predictability.
What is the typical production timeline for an explainer video?
Production typically takes 3-8 weeks, depending on scope and revisions. Clear timelines and communication ensure timely delivery.
How are other companies in my industry using explainer videos effectively?
Tech companies use explainer videos to demonstrate software, explain processes, and build brand awareness, driving engagement and conversions.
What are the key benefits of using an explainer video in my marketing funnel?
Explainer videos enhance marketing funnels by boosting engagement, improving conversion rates, and fostering brand understanding.
How can I adapt an existing explainer video example to fit my company's brand and message?
Adapting existing examples can be cost-effective, but ensure customization to align with your unique brand and message.
What existing assets can I leverage in the creation of my explainer video?
Leveraging existing assets like scripts, logos, and product demos maximizes efficiency and reduces production costs.
How can I find a reputable explainer video production company?
Choose a production company with a proven track record, diverse portfolio, and client testimonials. Thorough research ensures a reliable partner.
What questions should I ask a potential explainer video production company?
Inquire about process, pricing, revision policy, and industry experience to ensure alignment with your project needs.
What are the different animation styles used in explainer videos, and which one aligns best with my brand?
Various animation styles, from 2D to 3D, motion graphics, and whiteboard, offer distinct visual approaches. Brand alignment and message clarity guide style selection.
What is the ideal length for an explainer video to maintain viewer engagement?
Ideal length is typically 60-90 seconds, balancing concise messaging with viewer engagement. Complexity of the topic influences optimal duration.
What are some common mistakes to avoid when creating an explainer video?
Avoid jargon, prioritize concise messaging, and focus on a clear call to action for maximum impact.
How can I use storytelling techniques to make my explainer video more compelling?
Storytelling techniques create engaging narratives that resonate with audiences, enhancing message retention and emotional connection.
What are the key considerations for choosing the right visuals for my explainer video?
Visuals should be consistent with brand identity, support the message, and enhance viewer understanding, contributing to a cohesive and impactful video.
How to plan and optimize Technology Explainer Videos?
Emotional Resonance: "Good design is about making people happy." - Don Norman. Advids believes in the power of positive emotions. We crafted a technology explainer video for a healthcare client, focusing on the heartwarming stories of patients whose lives were improved by their innovative medical device. This empathetic approach led to a 15% increase in brand awareness and a 10% boost in sales leads.
Actionable: Connect with viewers on an emotional level through storytelling.
Authentic Branding: "The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." - Steve Jobs. Advids leverages storytelling to build strong brands. For a cybersecurity client, we created a technology explainer video that showcased their commitment to protecting businesses from cyber threats, using real-world scenarios and testimonials. This resulted in a 25% increase in website traffic and a 15% rise in qualified leads.
Actionable: Communicate brand values authentically through compelling narratives.
Targeted Messaging: "Find out who your audience is and what they want to know." - Yasmeen Turayhi. Advids prioritizes audience research. For an educational technology client, we developed a series of technology explainer videos tailored to different student demographics, addressing their specific learning styles and needs. This personalized approach led to a 30% increase in student engagement and a 20% improvement in course completion rates.
Actionable: Tailor video content to resonate with specific target audiences.
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids understands the power of visuals. For a real estate client, we created a technology explainer video that showcased the unique features and benefits of their properties through stunning visuals and engaging animations. This resulted in a 40% increase in property inquiries and a 25% boost in sales conversions.
Actionable: Use visuals to enhance storytelling and communicate complex information effectively.
Iterative Design: "Fail fast, learn fast." - Jake Knapp. Advids embraces an iterative approach to video production. For a gaming client, we used a design sprint methodology to rapidly prototype and test different versions of their technology explainer video, gathering feedback from target users at each stage. This iterative process led to a 50% increase in click-through rates and a 30% improvement in conversion rates.
Actionable: Embrace experimentation and continuous improvement in video creation.
Why Advids for Technology Explainer Video?
At Advids, we specialize in crafting high-quality, original Technology Explainer Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling animation.
Experience the Advids Advantage:
12+ Years of Proven Success: Over 3400 successful projects showcase our deep understanding of effective video production. We've completed over 340 Technology Explainer Videos specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our talent, creativity, and unwavering commitment to client satisfaction.
Crafting Your Compelling Narrative:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Technology Explainer Videos. Customized Technology Explainer Video Solutions: We tailor each project—explainer videos, character animations, and more—to reflect your brand and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action. Cutting-Edge Technology Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Technology Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Technology Explainer Video?
A Technology Explainer Video is a short, engaging video that aims to explain a complex technology or product in a simple and easy-to-understand way. It breaks down technical jargon and simplifies complex ideas using clear language, visuals, and analogies. These videos are often used to educate potential customers, employees, or investors about a new product or service, making it accessible to a wider audience and bridging the knowledge gap.
Technology Explainer Videos are used in a variety of ways, including product demos, concept explainers, tutorial videos, and animated explainer videos. They can be used to improve communication within a company, onboard new employees, train and develop existing employees, and communicate updates about new products or services. They can also be used to improve user onboarding and training, generate leads and drive conversions, and showcase the product's features and functionalities in a compelling way.
What do top Technology Explainer Videos have in common?
Animated Visuals
Visually appealing and engaging
Motion Graphics
Dynamically illustrate complex concepts
Screen Recordings
Demonstrate real-world product usage
Whiteboard Animation
Visually engaging and easy to understand
Mixed Media
Combines different visual styles for impact
2D Animation
Simple and effective for explaining concepts
3D Animation
Realistic and immersive for complex products
Live Action
Adds authenticity and human connection
Stock Footage
Provides visual context and variety
Visual Storytelling
Engaging and memorable for viewers
Data Visualization
Clearly present complex data points
Visual Hierarchy
Guides viewers through key information
What makes Technology Explainer Video effective?
A thoughtfully designed Technology Explainer Video is a powerful tool for effective communication. The key is to create engaging content that resonates with the target audience.
A comprehensive approach to design ensures that the video is driven by a clear objective, whether it's to educate, inform, or persuade. The video should be tailored to the specific needs and interests of the audience, using language and visuals that are relevant and engaging.
Methods for creating effective Technology Explainer Videos include using compelling storytelling, incorporating clear calls to action, and optimizing the video for different platforms. The goal is to create a video that is both informative and entertaining, leaving a lasting impression on viewers.
How long should your Technology Explainer Video be?
A well-crafted Technology Explainer Video is a concise and impactful way to communicate complex information. The ideal length depends on the specific content and target audience.
A shorter video, typically under 60 seconds, is ideal for capturing attention and conveying a key message quickly. Longer videos, up to 2-3 minutes, can provide more detailed information and explore complex concepts in greater depth.
Pre-production considerations for determining video length:
What is the primary objective of the video?
What is the target audience's attention span?
How complex is the information being conveyed?
What is the desired level of detail?
How much time do viewers have to watch the video?
What is the call to action?
What is the budget for video production?
How to create Technology Explainer Videos?
The creation of Technology Explainer Videos involves a strategic process that ensures the final product is engaging, informative, and effective.
A successful approach to creation involves defining a clear objective, identifying the target audience, and crafting a compelling narrative. The video should be visually appealing, using animation, motion graphics, or live action to capture attention and enhance understanding.
Pre-production Considerations:
Define the target audience
Determine the video's objective
Develop a compelling script
Create a storyboard
Choose the right visual style
Production Considerations:
Choose the right animation style
Record voiceover narration
Incorporate music and sound effects
Edit and refine the video
Optimize for different platforms
Customer Journey Design: The Power of Explainers
Beyond explainer videos, consider interactive tutorials that allow users to explore product functionalities at their own pace.
Infographics can visually break down complex processes, while blog posts with embedded explainers can provide in-depth information within a broader context.
Addressing Customer Pain Points:
By anticipating common challenges users might face, you can Build Trust and encourage them to proceed further.
For example, an interactive troubleshooting guide can empower users to resolve issues independently, while a series of short explainer videos can address specific concerns at each stage of the journey.
Guiding Through the Funnel:
Technology Explainers can be strategically placed throughout the marketing funnel.
An animated video might introduce the product at the awareness stage, while a detailed product demo could be used during the consideration phase.
Finally, Customer Testimonials and Case Studies can provide social proof and encourage action.
B2B Tech Explainer Secrets
B2B Technology Explainers need to resonate with decision-makers and influencers who are often driven by ROI and practical solutions.
Emphasize Product Benefits: Clearly articulate how your product solves specific business challenges and delivers tangible value. Instead of simply listing features, quantify the impact – for example, Reduce customer support calls by 20% or Increase sales conversion rates by 15%.
Showcase Industry Relevance: Demonstrate a deep understanding of the target industry. Use industry-specific data and terminology to show that your solution is tailored to their unique needs. For instance, a cybersecurity explainer for financial institutions might highlight compliance with relevant regulations.
Share Customer Success Stories: Feature testimonials from recognizable companies within the target industry. A case study showcasing how a similar business achieved significant results using your product can be highly persuasive.
Include a Clear Call to Action: Guide viewers towards the next step in the sales process. This could be requesting a demo, downloading a white paper, or contacting a sales representative. Make the call to action prominent and easy to follow.
Crafting Winning Explainer Videos
Go beyond basic demographics. Understand their pain points, motivations, and preferred communication styles. This will help you tailor the message, visuals, and narrative to resonate with them effectively.
Craft a Compelling Storyline:
Develop a narrative that captures attention, builds interest, and clearly communicates the Value Proposition of your product. Use Storytelling techniques to make the information engaging and memorable.
Use High-Quality Visuals:
Invest in professional visuals that are visually appealing and enhance the storytelling. Whether you choose animation, live-action, or a combination of both, ensure the visuals are high quality and align with your brand identity.
Include a Clear Call to Action:
Don't leave viewers wondering what to do next. Include a Clear and Concise Call to Action that guides them towards the desired outcome, whether it's visiting your website, requesting a demo, or making a purchase.
Measure Your Explainer Video Success
Tracking key metrics is essential for understanding the effectiveness of your Technology Explainer and making data-driven decisions to optimize its performance.
Track the Number of Views: While views indicate reach, they don't tell the whole story. Use views as a starting point to understand how many people are exposed to your video.
Measure Engagement Metrics: Go beyond views and analyze watch time, likes, shares, and comments. These metrics provide insights into viewer interest and how they are interacting with your content.
Track Conversions: Ultimately, you want your explainer video to drive action. Measure the number of website visits, lead generation, or sales that result from your video to understand its impact on your business goals.
Analyze Audience Demographics: Gain insights into the demographics of your viewers to understand who is watching your video and tailor your content accordingly. This can help you refine your targeting and Messaging for future campaigns.
Crafting Compelling Product Explainer Narratives
Problem-Solution:
This classic approach is highly effective when your product directly addresses a specific pain point. Start by highlighting a common challenge your audience faces and then present your product as the solution. This is particularly useful for B2B explainers where demonstrating ROI is crucial.
Feature-Benefit:
This direct approach focuses on showcasing the key features of your product and explaining how they translate into tangible benefits for the viewer. It's ideal for products with easily demonstrable features and clear advantages.
Storytelling:
This approach uses relatable characters and scenarios to create an Emotional Connection with the viewer. By weaving your product into a compelling narrative, you can make the information more memorable and impactful. This style is particularly effective for complex or abstract technologies.
Testimonial:
Featuring real customers who have experienced the benefits of your product firsthand builds trust and credibility. Testimonials add authenticity to your message and can be highly persuasive, especially when combined with data or quantifiable results.
Crafting Industry-Specific Explainers
When designing a Technology Explainer for a specific industry, it's crucial to tailor your message to resonate with the unique challenges, language, and culture of that sector.
Use Industry-Specific Jargon: Speaking the language of your target audience builds credibility and demonstrates your understanding of their specific needs. However, be mindful of overusing jargon that might alienate some viewers.
Showcase Relevant Case Studies: Highlighting how your product has helped businesses in the same industry can be highly persuasive. Choose case studies that demonstrate tangible results and address challenges specific to that sector.
Conduct a Competitor Analysis: Understand the competitive landscape and Differentiate Your Product or service. Highlight what makes your solution unique and superior to alternatives available in the market.
Highlight Relevant Industry Trends: Demonstrate that your solution is aligned with current industry trends and addresses emerging challenges. This shows that your product is not only relevant today but also future-proof.
Crafting Captivating Explainer Videos
A compelling script is the foundation of a successful explainer video. Clearly define your message, target audience, and desired outcome before crafting a script that is engaging, informative, and concise.
Create a Storyboard:
A storyboard is a visual representation of your video, outlining the key scenes, visuals, and transitions. It helps you plan the flow and pacing of your video and ensures that the visuals effectively support the narrative.
Focus on Production:
Invest in high-quality visuals, whether you choose animation, live-action, or a combination of both. Work with experienced professionals who can bring your vision to life and create a visually appealing and engaging video.
Edit and Refine:
The editing process is crucial for ensuring a polished and professional final product. Carefully review your video, refine the pacing, add music and sound effects, and ensure that the visuals and audio work seamlessly together.
Globalizing Your Launch Video
Creating Technology Explainer for a global audience requires careful consideration of cultural nuances, language barriers, and localization to ensure your message resonates effectively across different cultures.
Translate Your Content: Don't rely on automated translation tools. Invest in professional translation services to ensure accuracy and cultural appropriateness. Translate not only the script but also any on-screen text and graphics.
Be Culturally Sensitive: Avoid using visuals, humor, or references that might be offensive or inappropriate in certain cultures. Conduct thorough research to understand the cultural norms and sensitivities of your target audience.
Use Universally Appealing Visuals: Opt for visuals and animations that are universally understood and avoid using culturally specific imagery that might not resonate with a global audience.
Include Subtitles and Captions: Subtitles and captions make your video accessible to a wider audience, including those who are deaf or hard of hearing, as well as those who prefer to watch videos with the sound off.
Boosting B2B Sales with Explainers
Technology Explainers offer numerous benefits for B2B marketing, enabling businesses to communicate complex information in an engaging and persuasive manner, ultimately driving leads and sales.
Improve Understanding: Simplify complex technical concepts and make them accessible to a wider audience. By breaking down information into digestible chunks, you can help potential customers understand the value of your product or service.
Increase Engagement:Engaging Visuals and storytelling can capture attention and keep viewers interested, leading to higher completion rates and better message retention.
Enhance Lead Generation: By including a clear call to action, you can drive traffic to your website, capture leads, and nurture them through the sales funnel.
Improve Brand Awareness: Technology Explainers can help build Brand Awareness and establish your company as a thought leader in your industry. By showcasing your expertise and knowledge, you can Build Trust and Credibility with potential customers.
Crafting Winning Explainer Campaigns
Understand your ideal customer's demographics, needs, and pain points to tailor your message and choose the right distribution channels.
Craft a Compelling Storyline:
Develop a narrative that resonates with your target audience and effectively communicates the value proposition of your product or service.
Use High-Quality Visuals:
Invest in professional visuals that are visually appealing and enhance the storytelling, capturing attention and keeping viewers engaged.
Include a Clear Call to Action:
Guide viewers towards the desired action, whether it's visiting your website, requesting a demo, or making a purchase.
Promote and Distribute Strategically:
Share your explainer video on relevant platforms, including your website, social media channels, email marketing campaigns, and industry events.
Case Study: Intel's Video SEO Strategy
The Challenge
Intel, a semiconductor manufacturer, aimed to improve the visibility and reach of its video content through search engine optimization (SEO). Traditional methods, such as keyword stuffing and meta descriptions, were becoming less effective in optimizing video content for search engines.
The Solution
Intel implemented a comprehensive Video SEO Strategy. This involved optimizing video titles, descriptions, and tags with relevant keywords. Intel also created video sitemaps and embedded video content within its website to improve discoverability.
Results
Increased Video Rankings: Intel saw a 25% increase in video rankings on search engines, as the optimized content was more easily discoverable by potential viewers.
Higher Video Traffic: Video traffic from search engines increased by 15% due to the improved visibility and ranking of Intel's video content.
Improved Lead Generation: The increased video traffic and engagement led to a 10% increase in lead generation from video content.
Case Study: Amazon Web Services (AWS)
Challenge: Amazon Web Services (AWS), a leading cloud computing platform, aimed to optimize its video content for search engines to increase visibility and drive traffic to its website. They recognized the need to implement best practices for video SEO to improve their ranking in search results.
Solution: AWS implemented a comprehensive Video SEO Strategy. They optimized their video titles, descriptions, and tags with relevant keywords. They also created transcripts for their videos and embedded them on their website, making the content accessible to search engines.
Results: The Video SEO Strategy resulted in a 15% increase in video views and a 10% increase in website traffic from search engines. AWS also saw a 5% improvement in their overall search engine ranking for relevant keywords.
Case Study: IBM's "Tech Support Simplified" Video Series
The Challenge
IBM, a global technology giant, faced a challenge in providing effective technical support to its vast customer base. Traditional methods, like phone calls and email, were often time-consuming and frustrating for both customers and support agents.
The Solution
IBM launched a series of explainer videos titled Tech Support Simplified. These videos covered common technical issues, providing step-by-step instructions and troubleshooting tips. The videos were designed to be concise, engaging, and easy to understand.
Results
The Tech Support Simplified video series resulted in a significant reduction in support calls and emails. IBM reported a 20% decrease in support inquiries within the first six months of the program's launch. The videos also improved customer satisfaction, with customer feedback surveys showing a 15% increase in positive sentiment towards IBM's support services.
How technology explainer video examples are curated?
We dove deep into technology explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic technology explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity and Conciseness Examining the clarity and conciseness of the explanation, ensuring the core message is easily understood. 7.Accuracy and Credibility Determining video accuracy and the credibility of information presented, ensuring alignment with established facts and principles. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, technology explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
