TL;DR Struggling with static B2B marketing? Boost engagement and conversions with product explainer videos. Partner with a top B2B video agency specializing in demos and case studies to transform your offering and generate more leads.
Top Promotional Teaser agencies empower you to realize your full creative potential with innovative visual storytelling. They seamlessly transform ideas into captivating visuals providing access to exceptional talent specializing in visual narratives.
Here is a list of the top 15 B2B Product Video Studios:
6,000+ Videos created for 3400+ startups and enterprises
About Advids
Advids is a leading video creation studio, offering a comprehensive, on-demand video creation service, making remote video production easy. We manage every aspect of video production, from initial concept to final delivery, ensuring a seamless process.
We work with clients from startups and small businesses to global enterprises across diverse sectors.
Leveraging our deep industry expertise, we've collaborated with a range of clients. We excel in creating impactful B2B Animated videos that clearly communicate your brand story and specialize in developing strategic B2B Campaign Videos designed to drive your marketing initiatives.
Our approach is to create impactful, tailored visuals specifically designed to achieve your business goals.
We're known for being an easy-to-work-with video team, offering unmatched agility and responsiveness. We are the ideal partner for businesses seeking expert video production that is both bespoke and strategically designed to drive revenue and achieve your goals.
Serving businesses throughout the United States, our client roster includes industry leaders like Google, Mercedes, and Sennheiser, demonstrating our expertise in delivering world-class video solutions in English that resonate with the American market.
Advids Review:
Pricing: On request
Creative Team: 48+
Clients: Google, WHO , Mercedes, Sennheiser
Who is Advids for? Best for B2B brands driving revenue growth
Sharp Eye operates as a dedicated B2B product studio United States, specializing in creating compelling video content for complex business solutions. They focus on distilling intricate product features and benefits into clear, understandable narratives designed for professional audiences, directly addressing the challenge of communicating value in the B2B landscape through strategic video production.
A key area of expertise is Customer success storytelling. Sharp Eye crafts authentic video narratives that showcase how businesses leverage products to achieve measurable results. This approach builds credibility and demonstrates the tangible impact and value a product delivers in real-world scenarios, leveraging genuine experiences to resonate deeply with prospects.
Furthermore, they are adept at Training video animation. This capability enables companies to efficiently onboard new users and educate existing ones on product updates or sophisticated functionalities with crystal-clear explanations and engaging visuals for complex topics. Sharp Eye ensures these training materials are effective, promoting successful product adoption and maximizing user proficiency.
Who is Sharp Eye for? Best for B2B product launch animated videos
Sharp Eye Review: Their team's talent and commitment to excellence shine through in every aspect of their work. It's been a pleasure partnering with them, and we look forward to many more successful projects together.
Big Slate is a dedicated B2B product studio located in Canada, specializing in video solutions that clarify complex offerings. They excel at transforming intricate software features and technical services into clear, digestible visual stories, effectively communicating value to a professional audience and explaining complex processes.
Their expertise includes creating detailed how it works animation, which is vital for visualizing workflows and breaking down the internal processes or user flows of technical products step-by-step. This visual clarity is crucial for showcasing functionality and differentiating complex solutions by translating complex concepts into understandable visuals.
Furthermore, Big Slate crafts effective Onboarding video animation designed to streamline the user journey and ensure new users quickly understand and adopt B2B platforms. By simplifying the initial experience with clear visuals driving adoption, Big Slate builds trust and drives faster time-to-value for clients.
Calabash is a United Kingdom based B2B product studio recognized for its ability to translate complexity into compelling visual communication. They excel in creating engaging content that clarifies technical features and abstract services, making intricate B2B products easy for business audiences to understand and appreciate.
Leveraging the power of animated explanation video, they simplify complex B2B offerings by focusing on key messages and benefits. This targeted approach ensures technical details and unique value propositions are communicated effectively, driving clarity and facilitating the buyer's journey through powerful, memorable visuals.
Specializing in the B2B landscape, Calabash consistently produces high-quality B2B explainer animation. They craft narratives that resonate with professional decision-makers, showcasing product functionality and impact in a way that boosts engagement and effectively demonstrates the unique value proposition.
Pricing: On request
Design Team: 24+
Clients: DKT, IHG, Garner, Toothshower, Home Depot
Who is Calabash for? Best for brands needing versatile animation solutions
Calabash Review: They created a visually stunning Explainer video for my startup. Their creativity and professionalism made the process seamless. They took the time to understand our brand and objectives, resulting in a video that effectively communicates our message to our target audience.
Hueval is a B2B product studio based in Australia, specializing in creating impactful video content designed specifically for the complexities of the business-to-business market. They focus on translating intricate technical details and abstract concepts into accessible, visually rich explanations for professional audiences.
The studio provides expert production of process explanation video, enabling B2B organizations to clearly articulate internal or external workflows. This helps stakeholders understand system mechanics or service delivery methodologies, building confidence and demonstrating operational efficiency through precise visual storytelling.
Their service offerings also feature high-quality Product walkthrough videos. Hueval leverages these to showcase the functionality, user interface, and key benefits of B2B products, providing potential customers with a clear, step-by-step understanding that highlights value and drives engagement.
Who is Hueval for? Best for B2B brands seeking impactful video content
Hueval Review: They delivered the video with efficiently but they also exceeded my expectations. Look forward to work with them in the future on another exciting project.
As a specialized B2B product studio Germany, Ayeans adopts a strategic approach to video production, focusing on helping companies effectively communicate their value proposition. They specialize in translating complex business solutions into clear, compelling visual stories that resonate with target audiences.
They excel in creating engaging product demonstration video that clearly showcases the benefits and functionality of intricate software or hardware. Their methodology is focused on connecting the complex dots for decision-makers, illustrating real-world impact through tailored visuals.
Furthermore, Ayeans provides expert Technical explainer services, designed to break down abstract concepts and detailed processes into easily digestible visuals. This approach is dedicated to driving clear understanding and building confidence among target audiences by simplifying the technical narrative with professional, polished production.
Pricing: On request
Design Team: 42+
Clients: DMB, Derma, Gitex, BGX, Retune
Who is Ayeans for? Best for B2B businesses seeking engaging video content
Ayeans Review: They exceeded expectations in all aspects, and their kindness just added another layer of trust and comfort.
NewTab stands out as a dedicated B2B product studio based in Italy, concentrating exclusively on bringing complex business solutions to life through video. Their expertise lies in understanding the nuances of B2B communication and translating intricate product details into clear, compelling visual stories designed for busy professional audiences.
Specializing in the creation of short explainer video content, this studio simplifies the complex. They possess a proven ability to take sophisticated B2B products, visualize their core functions, and articulate their unique value propositions in a format that is both easy to understand and highly engaging for potential business clients seeking effective solutions.
NewTab is also highly proficient in delivering impactful Product demonstration videos. They focus on showcasing how products solve real-world business problems and drive efficiency, using visuals that build trust and highlight tangible benefits without dwelling on technical jargon. Their work is crafted to resonate directly with B2B decision-makers.
Pricing: On request
Creative Team: 22+
Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda
Who is NewTab for? Best for B2B brands seeking impactful sales videos
NewTab Review: They far exceeded my expectations in what they delivered and how smoothly the project went.
Blackmeal stands out as a dedicated B2B product studio located in France, concentrating solely on visual communication that resonates within the business-to-business landscape. They understand the specific challenges of presenting complex offerings and utilize tailored production strategies to effectively communicate the core value and functionality of B2B products through high-quality visuals.
The studio crafts impactful marketing explainer video content by focusing on visual storytelling tailored for B2B audiences. Their expertise lies in transforming technical details into clear, engaging narratives that highlight benefits and simplify intricate concepts, ensuring the product's message connects directly with business decision-makers.
Blackmeal is also highly skilled in producing precise and informative Product demo video content. They specialize in showcasing B2B products with clarity and detail, ensuring potential customers can easily grasp the practical applications and advantages. This approach builds trust and effectively demonstrates the tangible value the product delivers within a business context.
Pricing: On request
Design Team: 40+
Clients: Siemens , Bayer , KG, ESPRIT, Telekom
Who is Blackmeal for? Best for enterprises needing B2B product video strategy
Blackmeal Review: They helped us find an approach that would have the biggest impact within a limited budget and in a short timeframe.
Holke is a dedicated Spain based B2B product studio specializing in visual communication that transforms technical details into clear narratives. They excel at simplifying intricate product concepts and abstract service offerings into compelling video content designed specifically for business audiences. Their focus is on making complex B2B solutions accessible and understandable.
They craft strategic product marketing video content that builds trust and accelerates understanding. By visualizing complex software workflows and highlighting key benefits clearly, Holke helps B2B companies demonstrate tangible value, engage potential clients effectively, and support their sales enablement efforts with impactful visual assets.
Their expertise in animated product explainer allows them to create dynamic demonstrations that resonate. Holke produces custom animations that accurately showcase how a product functions, articulate its competitive advantage, and ultimately clarify its significant value, making your B2B offering stand out and fostering confidence with potential customers.
BigStar stands out as a B2B product agency United States, dedicated to illuminating the value and functionality of complex products for business audiences. They are adept at transforming intricate technical details into clear, engaging visual stories that capture attention.
Their capabilities include producing impactful Walkthrough video content. This allows businesses to demonstrate their software or product's journey and specific actions required, ensuring potential and current users easily grasp navigation and maximize feature utilization through clear, sequential visuals.
Additionally, BigStar is a leader in creating effective SaaS onboarding video for new users. These vital resources simplify the initial user experience, enabling businesses to quickly educate customers on how to leverage their platform, driving successful adoption and ongoing engagement.
Pricing: On request
Design Team: 18+
Clients: Asurion Finance, Spireon, Axiom, Optimus Education, Schneider Electric
Who is BigStar for? Best for B2B businesses needing product storytelling
BigStar Review: They know what they're doing, they're the experts. Trust in them and good things will come.
VIVID is a B2B product agency based in Canada dedicated to creating compelling visual assets that clarify and promote complex offerings. They bring a deep understanding of the B2B landscape, focusing on translating intricate product details and strategic value propositions into accessible video content designed to engage professional audiences and drive deeper product understanding.
They specialize in crafting Animated explainer video that distills complex ideas into clear, concise narratives. Leveraging strategic storytelling and visual design, VIVID transforms technical products and services into engaging content that resonates, helping prospects quickly grasp how the product works and why it matters.
Their proficiency extends to producing Software walkthrough video that showcases functionality with clarity and impact. VIVID creates videos that meticulously guide viewers through interfaces and features, demonstrating real-world application and ease of use, building trust and illustrating the tangible benefits of the B2B product.
Pricing: On request
Creative Team: 72+
Clients: Deciem, MDR, Sophos, OLG, Dell
Who is VIVID for? Best for B2B brands seeking impactful sales animation
VIVID Review: They understand the value of storytelling and they always produce a quality product.
Next Day Animations specializes in creating impactful B2B explainer video and B2B internal video content. As a B2B product agency based in the United Kingdom, they partner with diverse clients such as Samsung and Google across sectors including tech and healthcare.
Focusing on clarity and engagement, Next Day Animations delivers professional animated videos that quickly communicate complex ideas. They tailor animations to win customers, educate employees, and inspire action with dynamic, branded visuals.
Committed to speed and client satisfaction, Next Day Animations ensures an enjoyable and effective animation process.
Pricing: On request
Design Team: 79+
Clients: Samsung, Adidas, Hoko, UPS, Google
Who is Next Day for? Best for B2B businesses needing clear video communication
Next Day is a B2B product agency located in United Kingdom dedicated to creating video content that effectively communicates value and clarifies complex offerings. They focus on understanding the nuances of B2B products and services to produce visuals that resonate deeply with professional audiences, turning intricate details into clear, digestible messages.
They are skilled in producing 2D animation explainer videos that excel at making technical subjects accessible and simplifying abstract concepts. This animated approach allows them to visualize complex processes and data points with clarity and engagement, ensuring that the core message about the B2B product is not only understood but also retained by viewers.
With a strong focus on showcasing tangible benefits, Next Day creates impactful Service explainer video content. They specialize in translating the value proposition of B2B services into persuasive visual stories, ensuring that potential customers quickly grasp how the service solves their specific challenges and delivers meaningful business outcomes, driving interest and consideration.
Pricing: On request
Creative Team: 77+
Clients: WWF, Chubb, Airhead, Durex, Macallan
Who is Studio Steps for? Best for B2B brands seeking visual storytelling
Studio Steps Review: They were so much fun to work with as a video production company. They really helped us take the first leap into video marketing, helping us learn throughout the process and translate all the metrics into something meaningful for our brand.
Studio Steps is an Australia based B2B product agency dedicated to transforming complex product details into clear, engaging visual stories. They possess a deep understanding of the B2B landscape, focusing on the strategic communication needs required to showcase value and functionality to business audiences. Their process emphasizes truly grasping the core logic of each unique product.
They demonstrate particular strength in clarifying technical processes and user journeys. Specializing in Software explainer video, Studio Steps focuses on precise portrayal of UI/UX and integration points, helping potential clients visualize seamless workflows and understand the practical application of software solutions within their own operations.
Beyond software, their expertise extends to bringing complex systems and abstract ideas to life. Through sophisticated 3D animation explainer production, Studio Steps excels at illustrating internal mechanisms or intricate concepts that are difficult to convey otherwise, providing a level of detail and clarity that builds confidence and highlights the unique value proposition of the product.
Pricing: On request
Design Team: 48+
Clients: Siemens , Bayer , KG, ESPRIT, Telekom
Who is Mr Motion for? Best for B2B brands seeking visual storytelling
Mr Motion Review: They're a great little creative agency with considerable technical firepower. And they always over-deliver.
Rocketpanda is a B2B product agency based in Italy known for its expertise in transforming complex business solutions into engaging visual stories. They focus on visual storytelling for complex solutions, helping clients communicate intricate product details and value propositions clearly to their target business audiences. Their process is designed to simplify complexity and build trust.
The studio demonstrates proficiency in creating a Product explainer video, strategically designed to drive adoption with clear visuals. They translate technical information and jargon into accessible and compelling narratives, ensuring that each feature and benefit is showcased in a way that resonates deeply with B2B decision-makers and users.
Rocketpanda also excels in producing impactful video content, including an engaging App explainer video. They craft tailored animation styles and clear demonstrations focused on ROI and business objectives, making complex interfaces and workflows easy to understand and highlighting how the product contributes to business success.
Who is Rocketpanda for? Best for B2B brands needing dynamic animated content
Rocketpanda Review: They're very fast, reliable, and agile and their positive, can-do attitude makes them a joy to work with.
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What To Look For In A B2B Product Studio
Choosing the right B2B product video agencies or studios can unlock amazing results for your brand, let's explore key factors to help you identify the best companies.
A proven history of successful B2B product videos and a diverse portfolio showcasing various styles and industries are essential, this demonstrates their ability to understand your unique needs and deliver impactful results.
Beyond creative flair, a deep understanding of video production techniques, animation software, and post-production processes is crucial for a B2B product video agency to execute your vision flawlessly and efficiently.
Visual storytelling should be compelling, aligning with your brand identity and resonating with your target audience. The chosen visual style, motion graphics, and overall design aesthetic must elevate your B2B product and clearly communicate its value proposition.
Timelines matter significantly, especially when aligning video content with product launches or marketing campaigns. A delayed video can miss crucial opportunities within your sales funnel. For example, if a company plans to use a product demo video at a trade show, a late delivery could mean a missed chance to engage potential clients.
Understanding the pricing structure is crucial, but focus on the return on investment. A higher price point may be justified if the video significantly boosts lead generation or accelerates the sales cycle for your B2B product. Consider the long-term value the video brings, not just the initial cost.
A company's proficiency in the B2B product space is paramount. They should demonstrate a deep understanding of complex products, target audiences, and industry-specific challenges. Look for a partner that can translate technical details into engaging and persuasive narratives that resonate with business decision-makers.
Should you outsource B2B product video to an agency?
We've seen how top promotional teaser agencies unlock creative potential, but why should we consider outsourcing this crucial aspect? Let's explore how partnering with experts can truly elevate our campaigns.
* Imagine tapping into a pool of specialized talent, bringing diverse industry experience and cutting-edge visual storytelling.
* Agencies ensure consistent brand messaging, crafting polished final products using advanced software and tools.
* Outsourcing saves us valuable time and resources, allowing us to focus on core business activities, while they create dynamic content.
* Think of a teaser that acts as a mini product tour for user onboarding, instantly showing potential users the value of your SaaS.
These experts transform ideas into enthralling visuals, seamlessly integrating teasers into our campaigns. They can create a UI demo that showcases key features, or even a SaaS ui animation that brings our product to life. Instead of static images, consider visual product tours that captivate your audience. A product tour animation can make your product more memorable. This approach enhances overall campaign effectiveness, driving better results from launches and events. Ultimately, outsourcing elevates our brand perception, allowing us to focus on what we do best. We can also create a UI walkthrough video that guides users.
B2B Product Video Use Cases
Imagine a visitor lands on your website. Instead of walls of text, a captivating business product video greets them. Suddenly, complex offerings become instantly understandable, and conversion rates climb. Think of social media feeds – they're noisy places. corporate product videos cut through the clutter, sparking shares and likes, turning passive scrolls into active engagement. Email campaigns too, transform from mundane updates to must-watch announcements when you embed professional product videos , nurturing leads with visual storytelling that text simply can't match.
Consider the power of visuals in sales. Industrial product videos in presentations clarify intricate solutions, making client conversations more productive and persuasive. At bustling trade shows, enterprise product videos act as magnets, drawing attendees and communicating your value proposition in seconds. Want to truly increase B2B engagement with product videos? Make them interactive! Quizzes, polls, clickable features – these turn viewers into participants, deepening their connection with your brand.
Ready to drive B2B leads with product videos ? It’s simpler than you might think. Strategic calls-to-action and embedded lead capture forms within the video experience seamlessly convert interest into tangible leads. And to boost B2B sales with product videos, showcase real results. Video testimonials and case studies powerfully demonstrate ROI, addressing pain points and building trust far more effectively than any brochure. We can also improve B2B understanding of products with video by breaking down complexities. Animated explainers transform technical jargon into clear, engaging visuals, ensuring everyone grasps your product's brilliance.
Let's face it, some B2B products are inherently complex. But what if we could simplify complex B2B products with video ? Animation becomes our secret weapon, making even the most intricate offerings accessible. Ever wondered how to create engaging B2B product videos? Show the human side! Behind-the-scenes glimpses and client success stories build authenticity and connection. And finally, addressing the question on everyone's mind: what’s the best length for B2B product explainer video? Concise is key. In today's fast-paced world, shorter, focused videos often deliver the biggest impact, respecting viewers' time and maximizing message retention.
B2B Product Video Trends
B2B product videos are not just a trend anymore; they are the new normal. We are witnessing a significant expansion beyond traditional sectors. Industries like healthcare and finance, once hesitant, are now actively embracing video. Think about it – even complex fields are recognizing the unmatched ability of video to break down barriers and connect with audiences. This widespread adoption signals a powerful shift in how B2B businesses are choosing to communicate and engage.
Conciseness and impact are paramount in today's fast-paced world. Lengthy presentations are out; sharp, focused narratives are in. We are seeing a surge in demand for Product demo videos for businesses that deliver key information quickly and effectively. This isn't just about saving time; it's about respecting your audience's attention and ensuring your message resonates instantly. The goal is to make B2B products memorable with video in those crucial first few seconds.
Personalization is no longer a luxury, it's an expectation. Generic content is fading as businesses demand tailored video experiences. Imagine SaaS product videos specifically designed for tech startups or manufacturing product videos addressing the unique challenges of industrial clients. This hyper-personalization extends beyond industry, targeting specific customer segments with content that truly speaks to their needs and pain points. It's about creating a video experience that feels directly relevant and valuable.
Looking ahead, video's role is set to deepen across the entire B2B journey. From initial awareness to long-term customer success, video is becoming an indispensable tool. Product marketing videos B2B are evolving to not only attract but also to nurture leads, educate customers, and even drive post-purchase engagement. This holistic integration of video ensures consistent messaging and a richer, more engaging experience at every touchpoint, ultimately maximizing impact and ROI.
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B2B Product Video Agency Hiring FAQ
Agencies craft b2b product videos like explainer videos that simplify complex software, demo videos showcasing product features, and customer stories building trust.
Agencies deep dive into product specifics through client interviews, hands-on product trials, and analyzing user pain points. They aim to become product experts.
Clients provide access to product experts, share user feedback, and define key performance indicators. This input guides video strategy and ensures accuracy.
Agencies maintain quality through multiple review stages, incorporating client feedback, and employing professional video editors. They focus on user experience.
Storyboards map out the video's narrative arc, visual elements, and key messaging. This ensures a clear and persuasive presentation of the product.
Agencies immerse themselves in industry nuances, learn technical language, and adapt video styles to resonate with specific b2b audiences.
Effective b2b product videos clearly articulate the product's value, use compelling visuals, and prompt viewers to take the next step in the sales process.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2025 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
Studio Address:
11278 Los Alamitos Blvd Suite 933, Los Alamitos, CA 90720 Contact: purposevideoservices.com
sales@purposevideoservices.com
+1 (562) 688-6279
Studio Address:
Aspect Court, Pond Hill, Sheffield City Centre, Sheffield S1 2BG, United Kingdom Contact: openhousepictures.co.uk
sales@openhousepictures.co.uk
+44 114 205 1516