Video Creation Service

The 15 Best Instruction Video Agencies In 2025

Orko Roy
Last updated
Jan. 30, 2025
ON THIS ARTICLE
List of 2025 Best Instruction video agencies
What To Look For in a Instruction video studio
Should you outsource instruction video to an agency?
FAQ

TL;DR
Struggling with onboarding? Ditch static materials for dynamic instruction videos. Partner with a top agency to create engaging visual learning that boosts knowledge retention and transforms your onboarding.


Top Instruction video agencies help you unlock your video potential with dynamic 2D animation and engaging explainer videos. They transform your ideas into reality with seamless production and captivating visual storytelling.

Here is a list of the top 15 Instruction Video Studios:

What To Look For In A Instruction Video Studio

Personalized Intro: Discovering the ideal instruction video agencies or studios for your engaging tutorials and training programs offers great potential. Here are some criteria to help you identify the best companies.

List of 2025 Best Instruction video agencies

1. Advids

Instruction Video Offering:

  • 2D animation instruction video
  • 3D animation instruction video
  • Microlearning videos
  • Simulation videos

Based in: United States, India

Advids is a video creation studio that enables businesses to easily produce videos remotely and on demand. Our unique approach is managing all aspects of video production from start to finish, ensuring impactful visuals tailored to diverse needs.

We work with businesses of all sizes, and we have deep industry expertise in creating 2D animation instruction video content for brands and startups across every domain. We offer a comprehensive video service, including everything from video research and concept development to scriptwriting and production. We specialize in 3D animation instruction video to meet diverse client goals.

We have created world-class video services for a diverse range of businesses, from global giants like Google and WHO to innovative brands like Mercedes and Sennheiser. Our expertise spans a wide range of sectors, and we deliver bespoke video production to drive real results for tech brands and industries embracing innovation.

Advids's video creation services are trusted by 3400+ clients globally.

Get video samples & pricing in 30 minutes.

Pricing: On request

Creative Team: 48+

Clients: Google, WHO , Mercedes, Sennheiser, Razorpay

Who is Advids for?
Best for brands explaining intricate offerings

Advids Review:
From the very beginning, the AdVids team was great to work with. Our project manager was very pleasant and very organized.

2. Squideo

Instruction Video Offering:

  • Software instruction video
  • Animated instruction video
  • Screen capture video
  • Process instruction video

Based in: United kingdom

Squideo is an independent, UK-based animated explainer video production company specializing in creating engaging and effective videos. The agency focuses on producing goal-oriented animated videos that educate, entertain, and engage the target audience, often through instruction video formats.

They work with a variety of clients, creating diverse explainer videos, from corporate presentations to animated how-to video guides, all crafted by their in-house creative team. Squideo offers a defined process, transforming complex information into clear and concise content, resulting in a professional quality video.

They have created animated videos for a range of businesses, including Amazon, Rix University, and Crohns & Colitis UK. Their expertise lies in transforming complex information into engaging content, across various sectors and video styles, with digital marketing in mind, having produced over 5000 videos since 2015.

Pricing: On request

Design Team: 57+

Clients: Uber, Amazon, HubSpot, Google

Who is Squideo for?
Best for brands needing engaging training videos

Squideo Review:
We were extremely impressed with the speed and quality of the work Squideo did for us. The team are very friendly and professional, and we couldn't be happier to work with them.

3. Inovit

Instruction Video Offering:

  • Whiteboard animation
  • Motion graphics
  • Kinetic typography
  • 2D animation

Based in: United States

Inovit is a United States-based instruction video creation studio specializing in creating impactful explainer and instructional videos for businesses. They excel at crafting videos that clearly convey ideas, educate audiences, and effectively promote brands.

Their expertise is evident in their diverse portfolio, showcasing familiar 2D animation styles like line-drawn graphics and 2D sketches, as well as engaging motion graphics and 2D animation. Inovit's work speaks for itself, with successful video projects for companies like SENA, NEAR, Avantiico, and SAPRO.

Working across industries such as Information Technology, Healthcare, and Advertising, Inovit offers strategic and efficient project management systems. They provide a complete, all-inclusive package with fixed rates, ensuring clients stay within budget. This package encompasses everything from consultation and scriptwriting to HD formatting, animation, voiceovers, and sound effects, all executed by their in-house team. Known for fast turnaround times and a collaborative approach where client feedback is valued at every stage, Inovit has produced over 500 videos for 200 businesses globally, extending their reach to over 10 countries.

Pricing: On request

Creative Team: 30+

Clients: SENA, NEAR, Avantiico, SAPRO

Who is Inovit for?
Best for brands needing clear instructional videos

Inovit Review:
Best of all, the videos we create meet the objectives of our clients, who, in turn, recommend our explainer video company to their colleagues.

4. Blue Carrot

Instruction Video Offering:

  • Personalized video
  • Demonstration instruction video
  • Whiteboard instruction video
  • Motion graphics instruction video

Based in: Europe, Ukraine, United States

Founded in 2014, Blue Carrot is a Europe-based agency specializing in marketing video production and e-learning content development. Services include personalized video creation, online course development, and demonstration instruction videos, catering to diverse client needs from explainer videos to comprehensive e-learning modules.

The agency collaborates with a wide array of clients, from startups to established brands in sectors like SaaS, Technology, and Fintech. Leveraging expertise in 2D, 3D, and whiteboard animation, Blue Carrot has partnered with clients such as Heart Foundation, Officeworks, and Dulux, delivering tailored video solutions.

Blue Carrot stands out as an instruction video services agency committed to impactful learning experiences. They provide end-to-end production, emphasizing learning design principles to ensure videos are not only engaging but also highly effective for instruction and communication.

Pricing: On request

Design Team: 24+

Clients: Heart Foundation, Officeworks, Dulux, BOQ, Kordamentha

Who is Blue Carrot for?
Best for brands needing instructional video content

Blue Carrot Review:
Working with you and your team was an absolute pleasure. Not only did you work with my tight deadline, but went far beyond my expectations.

5. Epic Productions

Instruction Video Offering:

  • Customer education videos
  • Screencast instruction video
  • Motion graphics instruction
  • 2D animation instruction

Based in: United States

Epic Productions LLC is a Phoenix, Arizona-based video production company with 15 years of experience in the industry. The company specializes in video production and online video marketing, aiming to help businesses effectively communicate their message through video.

A key aspect of Epic Productions' methodology is to create all videos in-house and translate client objectives into compelling video content. This approach positions the company as a strong choice for businesses seeking effective video solutions.

Epic Productions serves clients across diverse industries and is proficient in utilizing expert instruction video studios for high-quality productions. Notable clients of Epic Productions include Ramapo, FoodStorm, and Unmetric. Their expertise extends to developing engaging customer education videos that simplify complex topics for audiences. Furthermore, they are adept at creating screencast instruction video tutorials for software and online platforms.

Pricing: On request

Creative Team: 30+

Clients: Ramapo, FoodStorm, Unmetric, Yoreevo, ThermoLift

Who is Epic Productions for?
Best for brands needing effective instruction videos

Epic Productions Review:
I've had the opportunity in the past to work with some so-called big leaguers in the advertising and video production world, and in many ways what I've seen from Epic – puts those other guys to shame.

6. Idea explainer

Instruction Video Offering:

  • How-to video
  • Training video
  • Tutorial video
  • Product instruction video

Based in: United States

Need clear how-to video content or dynamic training video solutions? Idea Explainer, a United States based creative instruction video agency, transforms complex information into captivating animated experiences. Forget dry manuals – they craft explainer videos engineered to skyrocket conversions and enhance user understanding through visually engaging instruction.

With a portfolio boasting over 1500 projects, Idea Explainer unleashes a versatile arsenal of animation styles, from lively 2D character animations to crisp whiteboard explainers. Serving a global clientele from startups to enterprises like Ramapo, FoodStorm, and Unmetric, they blend affordability with creativity to deliver videos that educate and captivate.

For businesses seeking to improve communication and boost engagement with instruction-focused video content, Idea Explainer offers a streamlined production process and a commitment to on-time delivery. They are the ideal partner to turn your instructional vision into animated reality.

Pricing: On request

Design Team: 22+

Clients: Ramapo, FoodStorm, Unmetric, Yoreevo, ThermoLift

Who is Idea explainer for?
Best for brands seeking user understanding and engagement

Idea explainer Review:
Their service was amazing. Communication was smooth and final delivery was very good. I would definitely use them again in nearest future.

7. IKM

Instruction Video Offering:

  • Explainer instruction video
  • Onboarding instruction video
  • Safety instruction video
  • Technical instruction video

Based in: United States

While many creative agencies offer broad video services, Captivation Agency distinguishes itself as a focused collective specializing in instruction-driven video solutions. Based in Sarasota, Florida, their in-house team excels at crafting instruction video animation studio productions, alongside creating engaging explainer instruction videos and effective onboarding instruction videos.

They adopt a personalized approach, working closely with brands and non-profits like Mazda, Airbnb, and Harvester to deeply understand client goals and deliver clear, concise messaging. Captivation Agency’s experience-driven methodology ensures meaningful and impactful video content that truly captivates.

Pricing: On request

Creative Team: 18+

Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda

Who is IKM for?
Best for brands needing clear user onboarding

IKM Review:
Our firm has been working with Captivation Agency for several months utilizing their video and photography services. Our experience has been incredible. They are prompt, precise and professional. When appointments are scheduled the team is on time. Project deadlines are always met

8. Giraffx

Instruction Video Offering:

  • 3D animation
  • Screencast video
  • Microlearning video
  • Simulation video

Based in: United States

Giraffx is an established award-winning instruction video design agency based in the United States.

If you need to simplify complex information or visually demonstrate intricate products, this agency excels in 3D animation and video production, including screencast video solutions. Giraffx's portfolio includes compelling industrial 3D animations for Schlumberger, effectively visualizing complex processes within the oil and gas industry.

This agency focuses on creating impactful visual stories for brands like Schlumberger, Exum Instruments, and Certarus. They help these clients connect directly with their target audience through motion graphics and video production, transforming complicated ideas into beautiful and simple visuals.

Pricing: On request

Design Team: 16+

Clients: Schlumberger, Exum Instruments, Fesco Industrial, Certarus, Motortrend

Who is Giraffx for?
Best for enterprises simplifying complex product explanations

Giraffx Review:
What sets them apart from other video production companies is that they offered their own artistic take on what we were doing and yet still made it uniquely ours.

9. Wow-How

Instruction Video Offering:

  • 3D animation instruction
  • Storytelling instruction
  • Cinematic instruction
  • Demonstration videos

Based in: United kingdom, Ukraine, United States

Wow-How is known for their artistic and back-to-basics approach, starting every project with pencil and paper. With locations including London, this instruction video content studio expertly blends art, design, and technology to deliver impactful visuals.

They are masters of storytelling instruction, crafting compelling narratives across animation, video production, and illustration. Their expertise extends to 3D animation instruction, creating stunning 3D models and animations.

Wow-How's creative portfolio boasts work for brands like WWF, Chubb, Durex, and Macallan, showcasing their ability to cater to both large corporations and startups with high-quality, engaging content.

Pricing: On request

Creative Team: 46+

Clients: WWF, Chubb, Airhead, Durex, Macallan

Who is Wow-How for?
Best for brands needing engaging instruction videos

Wow-How Review:
Client satisfaction is achieved with each project.

10. Umault

Instruction Video Offering:

  • Video demo
  • 3D installation demo
  • Animated installation demo
  • Product installation demo

Based in: United States

Umault is a creative agency focused on delivering impactful video content. Umault's approach centers on helping brands visually communicate their message and build brand value through innovative video strategies.

They partner with businesses seeking to effectively showcase their products and services through compelling video content. Their team specializes in creating compelling video demos that clearly articulate value propositions and effectively showcase products and services.

Umault has delivered successful video campaigns across diverse sectors, including finance, technology, and education, partnering with clients such as Asurion Finance, Spireon, and Axiom. The agency's expertise spans a wide variety of video solutions, including 3D installation demos to simplify complex processes. Based in the United States, Umault is recognized as a leading custom instruction video agency for businesses seeking high-impact visual communication.

Pricing: On request

Design Team: 25+

Clients: Asurion Finance, Spireon, Axiom, Optimus Education, Schneider Electric

Who is Umault for?
Best for brands needing impactful video demos

Umault Review:
A fantastic and unique way to deliver a product message or create a learning module in an easy to understand and engaging way.

11. Revolution

Instruction Video Offering:

  • Guided installation demo
  • Motion graphics demo
  • User interface demo
  • Technical installation demo

Based in: United States, United kingdom

Revolution is a full-service agency specializing in animated video production, particularly renowned as an instruction video development studio. They excel in crafting videos that educate and engage, from detailed guided installation demos that simplify complex processes to dynamic motion graphics demos perfect for showcasing product features.

Revolution provides strategic video consulting, ensuring these videos are seamlessly integrated into broader marketing and internal communication efforts. Their expertise extends to identifying optimal video styles and advising on maximizing online video content impact.

With a strong creative strategy encompassing visual and conceptual development, Revolution designs engaging storylines and captivating characters to effectively explain products and services. Utilizing advanced technologies and a dedicated account management approach, this Houston-based agency ensures professional animated video production from concept to completion. Revolution also offers post-production video hosting and analytical services, providing clients like Asurion, Spireon, and Optimus Education with valuable data-driven insights into video performance.

Pricing: On request

Creative Team: 26+

Clients: Asurion Finance, Spireon, Axiom, Optimus Education, Schneider Electric

Who is Revolution for?
Best for enterprises simplifying complex product explanations

Revolution Review:
Our videos have been warmly received as a new and innovative way of engaging and communicating with both customers and employees.

12. Sharp Eye

Instruction Video Offering:

  • Software installation demo
  • Hardware installation demo
  • Mobile installation demo
  • Explainer installation demo

Based in: United States

Founded by an ex-Googler, Sharp Eye Animation is an award-winning video animation company, recognized for delivering pixel-perfect results through an easy production process. With office locations in San Francisco and Los Angeles, they stand out as a full service instruction video agency, catering to a wide range of clients from small businesses to enterprises like Walmart and Sephora.

Sharp Eye Animation leverages its custom animation expertise to produce various video types, notably excelling in creating product videos and explainer video series. Their capabilities are particularly strong in developing software installation demo videos, which effectively simplify complex software setups for users. Furthermore, they are adept at producing hardware installation demo videos, ensuring customers can easily understand and implement physical product installations.

Awarded four consecutive MarCom Awards (2018 – 2021), Sharp Eye Animation is known for providing an ultra-fast turnaround time and unlimited revisions, typically completing a 1-2 minute video in 2-3 weeks. Offering multiple video versions for testing and a free consultation with video producers, they are a reliable partner for businesses like RepairShopr and ShipStation seeking top-tier instructional video solutions that drive user understanding and product adoption.

Pricing: On request

Design Team: 23+

Clients: Walmart, RepairShopr, Sephora, ShipStation, 7Shifts

Who is Sharp Eye for?
Best for enterprises simplifying complex processes

Sharp Eye Review:
Sharp Eye Animation was able to quickly distill our story and make a fun animated video that has really helped to grow our business!

13. Med3D

Instruction Video Offering:

  • 2D animation instruction video
  • 3D animation instruction video
  • Microlearning videos
  • Simulation videos

Based in: United States

Med3D is a specialized animation agency focused on the medical and scientific fields, aiming to create impactful visual content for complex subjects. The agency offers services including expertise as instruction video marketing agencies, 2D animation instruction video and 3D animation instruction video to help healthcare businesses communicate effectively.

Med3D's approach involves a deep understanding of the scientific and medical complexities inherent in their client's projects, ensuring accurate and engaging animations. This methodology positions Med3D as a valuable partner for organizations within the United States requiring specialized visual communication solutions in the medical and scientific sectors.

Med3D collaborates with clients across various verticals within healthcare and life sciences. Recognizable names they have worked with include ThermoLift and Ramapo. As a leading provider of medical animation services, Med3D is dedicated to delivering high-quality visual content.

Pricing: On request

Creative Team: 69+

Clients: Ramapo, FoodStorm, Unmetric, Yoreevo, ThermoLift

Who is Med3D for?
Best for enterprises needing medical instruction videos

Med3D Review:
The Team at Medical 3D Animation Company is very precise, knowledgeable, professional and I felt 100% at ease with them handling my 3d Medical graphics and design work. I STRONGLY recommend Austin Visuals. You will not be disappointed at all.

14. RT Films

Instruction Video Offering:

  • Software instruction video
  • Animated instruction video
  • Screen capture video
  • Process instruction video

Based in: Australia

Ross Tinney (RT Films), an Australian video expert, brings over 32 years of directing experience to instruction video creation. Operating as a streamlined, one-person agency, RT Films delivers competitive rates for high-impact videos.

While experienced in TVCs and corporate videos for clients like Mazda and Airbnb, they also excel in creating videos ideal for high quality instruction video studios. From engaging animated instruction videos to clear software instruction video guides, Ross Tinney’s deep industry knowledge and online video tips ensure effective results.

Contact Ross to elevate your productions.

Pricing: On request

Design Team: 17+

Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda

Who is RT Films for?
Best for brands needing clear user onboarding videos

RT Films Review:
A pleasure to work with! Excellent communication.

15. Digital Brew

Instruction Video Offering:

  • Whiteboard animation
  • Motion graphics
  • Kinetic typography
  • 2D animation

Based in: United States

While many video companies offer general video services, Digital Brew is a specialized animated explainer video production company known for crafting engaging whiteboard animation and dynamic motion graphics. As a marketing-first agency based in Orlando, FL, they prioritize client business goals, creating custom explainer videos in 2D, 3D, and live-action.

Their powerful in-house team delivers conversion-driven content, making them a professional instruction video agency. Digital Brew, led by Emmy award-winning CEO Michael Cardwell, provides infographics and video marketing expertise.

They've served clients like BBC, Mercedes-Benz, and Google, ensuring videos are a win for business results.

Pricing: On request

Creative Team: 53+

Clients: BBC, Mercedes-Benz, Google, PwC, Penguin Books

Who is Digital Brew for?
Best for brands seeking conversion driven explainer videos

Digital Brew Review:
I came to Digital Brew with a minuscule 3 weeks to create a video to beat all videos ever produced at or for Cisco Systems, Inc. and this team delivered on time; within budget; working through multiple changes up to the very last minute and even after our first showing

Should you outsource instruction video to an agency?

We've seen how powerful instruction videos can be, but creating them in-house can be a real challenge. Are you finding it difficult to transform complex ideas into engaging visuals? Perhaps you're struggling with user onboarding, and static materials just aren't cutting it. That's where outsourcing to a specialized agency becomes a game-changer.

Agencies aren't just video creators; they're visual storytellers. They bring a wealth of expertise in 2D animation and crafting compelling explainer videos. Think about it, instead of lengthy text, imagine visual product tours that truly engage your users and highlight key features. This isn't just about making videos; it's about creating a dynamic learning experience that boosts knowledge retention.

* They excel at creating a compelling SaaS UI demo, making your software shine.
* They develop engaging SaaS UI animation, adding that extra layer of polish.
* They can produce a seamless UI walkthrough video, guiding users effortlessly.
* A well-crafted product tour for user onboarding can dramatically improve the experience.

With their objective perspective, agencies offer fresh creative ideas, and their streamlined production processes save you valuable time and resources. They can create UI based product tour videos that showcase your software's features effectively. Outsourcing allows you to focus on your core business while experts handle the video creation. Plus, they can create engaging product tour animation that makes your software come to life. Ultimately, partnering with an agency is a strategic move that can unlock your video potential and elevate your brand.

Instruction Video Use Cases

Instruction videos are not just about showing; they are about transforming how we communicate and learn. Think about it – how often have we wished for a visual guide to quickly grasp something new? That's the power we unlock with instruction videos, extending their reach far beyond simple demonstrations. Let's dive into the exciting world of their applications and see how they can revolutionize various aspects of our work and customer interactions.

Imagine making user onboarding a truly welcoming experience. Instead of overwhelming new users with text, we can guide them with engaging visuals, ensuring a smooth and intuitive start. For customers exploring our products, dynamic product tutorials for customers become invaluable, showcasing every feature and maximizing their understanding. And when launching something new, compelling explainer videos can cut through the noise, instantly communicating the value and sparking interest. This is how we make first impressions count and ensure users truly connect with what we offer.

Internally, the impact is equally profound. Let's simplify employee training with instruction videos. Forget dry manuals; envision concise, visually rich training videos that employees actually enjoy, making learning efficient and even engaging. For continuous growth, accessible training videos become the cornerstone of skill development programs, empowering teams to constantly evolve. Even traditionally challenging topics like compliance training become more digestible and less daunting when presented visually, ensuring everyone is on the same page, effortlessly.

But the true magic lies in pushing boundaries. To really boost learner engagement with interactive video guides, we can weave in quizzes and clickable elements, turning passive viewing into active participation. And for those complex software functionalities that seem impossible to explain? We can enhance understanding of complex topics with video tutorials, breaking down intricate processes into clear, step-by-step visuals. Ultimately, by strategically embracing instruction videos, we not only improve learning outcomes with video instructions but also create a more dynamic, efficient, and engaging environment for everyone involved.

Instruction video trends are rapidly reshaping how we learn and work. We're not just seeing a slight uptick; it's a full-blown surge in the adoption of visual learning videos across industries. Think about it – complex ideas, once buried in text, are now coming to life through dynamic visuals. This isn't just about making things look pretty; it's about fundamentally improving how information sticks and how engaged people become with the content. This widespread shift underscores the undeniable power of visual communication in today's fast-paced world.

Consider how customer support is evolving. No one wants to wade through endless FAQs. Instead, product tutorial videos are becoming the go-to resource for customers seeking quick answers and guidance. Imagine a customer instantly understanding a software feature through a short, engaging video, rather than spending hours on a help page. This trend towards visual self-service is not just about convenience; it's about empowering customers and dramatically reducing the strain on support teams. By providing readily accessible support customers effectively with video support guides, businesses are enhancing satisfaction and streamlining operations.

Internally, the impact is equally transformative. Forget dry manuals and monotonous presentations. Corporate training videos are revolutionizing employee development. From onboarding new hires to upskilling existing teams, video offers a concise, engaging, and consistently high-quality learning experience. And it's not just about efficiency; it's about making learning enjoyable and accessible. Organizations are discovering that to train employees effectively and efficiently with videos is not just a smart strategy, it's becoming essential for staying competitive and fostering a culture of continuous growth. This includes the rise of interactive e-learning videos that further boost engagement.

Looking ahead, the trajectory is clear. From demo videos that captivate potential clients to software training videos that simplify complex functionalities, instruction videos are becoming indispensable across all sectors. Video lessons and online video courses are democratizing education, while even industries like manufacturing are embracing manufacturing instruction videos to standardize processes and enhance precision. The trend is undeniable: instruction videos are not just a passing fad; they are the future of effective communication and learning, driving engagement, improving outcomes, and transforming how we share knowledge.

Instruction Video Agency Hiring FAQ

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2025 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

    You are requesting pricing for 60 seconds video

    Thank you! Your form has been successfully submitted.

    By clicking next, you agree to receive communications from advids in accordance with our Privacy Policy.