Video Creation Service

The 15 Best Software How-to Video Agencies In 2025

Orko Roy
Last updated
Jan. 30, 2025
ON THIS ARTICLE
List of 2025 Best Software How-to video agencies
What To Look For in a Software How-To studio
Should you outsource software how-to video to an agency?
FAQ

TL;DR
Static help docs failing? Use dynamic video tutorials! Top software how-to video agencies can transform every feature into compelling demonstrations, boosting user understanding and engagement.


Top Software How-To video agencies facilitate seamless video production enabling impactful visual storytelling so users realize their software demonstration vision through animated explainer videos and motion graphics ads. They provide the expertise to craft compelling videos.

Here is a list of the top 15 Software How-To Video Studios:

What To Look For In A Software How-To Studio

Finding the right software how-to video agencies or studios to showcase your product can feel overwhelming, but focusing on key criteria will help you select the best fit.

List of 2025 Best Software How-to video agencies

1. Advids

Software How-To Video Offering:

  • Animated software how-tos
  • Whiteboard software explanations
  • Motion graphics software demos
  • Kinetic typography software how-tos

Based in: United States, India

Advids is a video creation studio. We empower software companies to clearly communicate their value through impactful videos. Our expertise lies in crafting animated software how-tos and whiteboard software explanations that simplify complex software functionalities and highlight key benefits. We specialize in visually articulating your software's strengths and guiding users effectively.

We partner with businesses of all sizes, from billion-dollar enterprises to single-person startups, tailoring our video solutions to diverse needs and budgets. Our expert video teams manage every aspect of video production, from initial concept and script development to final delivery. This ensures a streamlined and efficient process for creating your software explanation videos.

Advids has a proven history of producing compelling video content across various sectors. Our deep industry knowledge ensures that whether we are working with Google, Mercedes, Sennheiser, or Razorpay, the resulting video resonates with your target audience and achieves tangible outcomes. We are known for being an exceptionally easy video team to collaborate with, offering unmatched agility in video production and a commitment to delivering custom-tailored videos that align with your software goals and drive revenue.

Advids's video creation services are trusted by 3400+ clients globally.

Get video samples & pricing in 30 minutes.

Pricing: On request

Creative Team: 48+

Clients: Google, WHO , Mercedes, Sennheiser, Razorpay

Who is Advids for?
Best for software brands seeking user engagement

Advids Review:
Working with the Advids team was great. They did really great work. We went through 5 iterations of the video & they were very responsive to feedback & helped us produce a really great very creative video.

2. Central Illustration

Software How-To Video Offering:

  • Software simulation videos
  • Software product launch videos
  • Software mobile app how-to
  • Software video faqs

Based in: Canada, Germany, United kingdom

Central Illustration is an international agency recognized as a premier resource for commercial art and motion graphics, serving advertising, design, and publishing industries globally. The agency is dedicated to representing "the very best" talent, ensuring clients have access to top-tier illustrators and motion graphic artists for their visual communication needs.

They partner with a diverse clientele, from innovative tech companies like Elite Digital and Apex Innovations to established consulting firms such as Cascade Consulting. While known for their broad expertise in motion graphics, Central Illustration is also adept at creating impactful visuals for the software sector, including compelling software product launch videos and detailed software simulation videos. Based in Canada, the agency is increasingly recognized as a provider of Best software how-to video agency services within the motion graphics landscape.

Central Illustration has a proven track record of developing successful visual campaigns for a wide range of businesses, including ventures like Momentum Ventures. Their proficiency in motion graphics extends to various applications, making them a valuable partner for companies seeking high-quality software simulation videos and dynamic software product launch videos as part of their broader visual strategy.

Pricing: On request

Design Team: 79+

Clients: Elite Digital, Apex Innovations, Cascade Consulting, Momentum Ventures

Who is Central Illustration for?
Best for brands needing impactful motion graphics

Central Illustration Review:
They helped us find an approach that would have the biggest impact within a limited budget and in a short timeframe.

3. Epic Productions

Software How-To Video Offering:

  • Software tutorials
  • Software demos
  • Software walkthroughs
  • Software explainer videos

Based in: United States

Epic Productions is a video production company with a distinct focus: It works with businesses needing to demonstrate software and takes a strategic approach to creating videos that effectively showcase software features.

Its video strategy is equally strategic. This agency aims to demystify complex software, streamline user understanding, and ensure your audience fully appreciates the software's capabilities—all of which positions the agency as a leader in software video communication. Note, however, that their specialization makes them particularly effective for software-centric projects.

Epic Productions works extensively with businesses across technology sectors, including SaaS platforms, software companies, and tech-driven startups. Additionally, Epic Productions excels as a software how-to video creation studio, specializing in software tutorials and software demos. Based in Phoenix, Arizona, Epic Productions has served prominent clients such as BBC, Mercedes-Benz, and Google.

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Pricing: On request

Creative Team: 26+

Clients: BBC, Mercedes-Benz, Google, PwC, Penguin Books

Who is Epic Productions for?
Best for brands needing software video communication

Epic Productions Review:
I've had the opportunity in the past to work with some so-called big leaguers in the advertising and video production world, and in many ways what I've seen from Epic – puts those other guys to shame.

4. Epipheo

Software How-To Video Offering:

  • Software feature explainer
  • Software platform training
  • Software functionality showcase
  • Software best practices how-to

Based in: United States

Established in the United States, Epipheo is a leading software how-to video services agency renowned for creating videos that deliver impactful epiphanies. Their expertise lies in crafting software feature explainer videos, designed to clearly showcase functionality, and software platform training videos, simplifying complex systems for users.

Working with clients like Splunk, Okta, and iRacing, Epipheo leverages experienced animators and diverse styles—from 2D to motion graphics—to transform intricate software concepts into easily digestible content. They customize each video to ensure brand alignment and engagement, making them a proven partner for software companies seeking clear and effective video solutions.

Pricing: On request

Design Team: 41+

Clients: Crossover, Splunk, iRacing, Okta, Cleo

Who is Epipheo for?
Best for software companies user adoption

Epipheo Review:
They exceeded expectations in all aspects, and their kindness just added another layer of trust and comfort.

5. Prolific Studio

Software How-To Video Offering:

  • Animated software how-to
  • Whiteboard software explainer
  • Motion graphics software how-to
  • Software video infographics

Based in: United kingdom, United States

Prolific Studio is an animation production company based in Los Angeles, California, dedicated to helping businesses effectively communicate through video. The agency specializes in creating modern and visually striking 2D and 3D animated videos, with a particular expertise as expert software how-to video studios.

Part of Prolific Studio's approach is to customize each video to precisely match brand requirements and objectives. This client-centric methodology makes the agency a strong choice for businesses seeking impactful animated software how-to videos and whiteboard software explainer videos to enhance user engagement and boost conversion rates.

Prolific Studio works with a diverse range of clients, including well-known names like BBC, Google, and Penguin Books. Their portfolio showcases a variety of animation styles and project types, demonstrating their versatility and commitment to delivering high-quality video solutions worldwide.

Pricing: On request

Creative Team: 41+

Clients: BBC, Mercedes-Benz, Google, PwC, Penguin Books

Who is Prolific Studio for?
Best for enterprises maximizing software user engagement

Prolific Studio Review:
They kept us educated on how the entire process was going to go down. The detail they put in, made us feel so good walking in...

6. Room 8

Software How-To Video Offering:

  • Software training videos
  • Software onboarding videos
  • Software user interface tours
  • Software best practices videos

Based in: Ukraine

This Ukrainian studio will transform your software explanations into visually captivating experiences. Room 8’s art development expertise, honed in the gaming industry, ensures that even complex software processes are communicated with clarity and visual flair, making software how-to video studio services a natural extension of their capabilities.

Leveraging their systematic approach to art creation and end-to-end production, Room 8 can handle the full spectrum of video creation, from initial concept to final output. For clients like Playwing and Vulcan Labs, this comprehensive service translates into highly effective software training videos that enhance user comprehension and engagement. Their background in creating immersive game environments and compelling characters directly informs their ability to craft engaging visual narratives for software instruction.

Located in Ukraine, Room 8 also excels at producing impactful software onboarding videos. Their passion for research, adaptability to different development methods, and reliable production methodologies, combined with their global standards, make them a strong partner for creating onboarding experiences that are both informative and visually compelling for new software users, serving clients like JetBrains and QS Solutions.

Pricing: On request

Design Team: 76+

Clients: Playwing, Vulcan Labs, QS Solutions, InterSystems, JetBrains

Who is Room 8 for?
Best for enterprises needing engaging software user adoption

Room 8 Review:
Room8 is precisely what any game company would want as a partner. The team is simply talented and a well-oiled machine

7. Sparkol

Software How-To Video Offering:

  • 2D software animation
  • 3D software animation
  • Whiteboard software animation
  • Motion graphics software

Based in: United kingdom

While many video software companies focus on niche animation styles, Sparkol, based in the United Kingdom, is a versatile provider offering a complete suite of video creation tools and services. Their offerings range from accessible software software for how-to video creation to professional 2D software animation services and comprehensive training in video storytelling.

Sparkol's core strength lies in democratizing video creation, making it achievable for users of all skill levels. VideoScribe, their flagship software, empowers over 2 million users globally to quickly produce professional-looking animations. For businesses seeking expert assistance, Sparkol Studio provides a dedicated team of creatives, designers, and animators to transform concepts into engaging video content. They have a proven track record, working with clients like Pfizer, BBC, and Nissan, demonstrating their ability to deliver effective video solutions across diverse sectors. To further empower users, Sparkol Academy offers training programs covering effective storytelling and video creation techniques.

Pricing: On request

Creative Team: 72+

Clients: Deloitte, IBM, PFIZER, Novartis, URS

Who is Sparkol for?
Best for brands needing easy video creation

Sparkol Review:
Endless creativity capacity. Over the last 5 years, VideoScribe has been my go-to for teaching animations. It has added great learning richness to our online course videos.

8. Branded Media

Software How-To Video Offering:

  • Educational software animation
  • Software animated storytelling
  • Software animated ads
  • Software animated presentation

Based in: United States

Based in Dallas, Texas, Branded Media is quickly becoming recognized for crafting unique video content that truly tells a story.

For businesses seeking to explain intricate software platforms, Branded Media provides innovative software how-to video agencies services. They excel at transforming complex processes into easily digestible visual narratives, going beyond simple tutorials to create engaging experiences.

This dedicated team of creative professionals is passionate about bringing client visions to life through authentic and innovative video production. Their expertise extends to educational software animation and software animated storytelling, ensuring messages are not only visually stunning but also effectively communicated. Branded Media has crafted compelling video content for clients like Zopa ISA, Airbnb, and Mazda, demonstrating their ability to serve a diverse range of businesses from startups to large corporations.

Pricing: On request

Design Team: 46+

Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda

Who is Branded Media for?
Best for enterprises needing software user adoption

Branded Media Review:
What an excellent and enjoyable time working with this group! They were readily available for our job and treated us with the utmost professionalism. They understood our needs and asked all the right questions to best next steps to complete the project

9. Anideos

Software How-To Video Offering:

  • Software explainer
  • Animated demo
  • Software tutorial
  • UI animation

Based in: United States

Anideos transforms viewers into devoted fans through captivating video content. Renowned for their expertise in Software how-to video studio production, they also excel at crafting animated demos and software explainer videos, all designed to forge genuine connections.

Based in the United States, Anideos collaborates with startups and global brands like Samsung and Adidas, delivering high-quality animation, digital marketing, and website solutions. From initial concept to final delivery, this agency offers a transparent and refined process, ensuring cost-effective, top-tier results that highlight the unique value of each client's business.

Pricing: On request

Creative Team: 66+

Clients: Samsung, Adidas, Hoko, UPS, Google

Who is Anideos for?
Best for brands driving software user adoption

Anideos Review:
Very professional and cooperative to work with. Anideos' team was enthusiastic and willing to go the extra mile to meet our goals.

10. Squideo

Software How-To Video Offering:

  • Isometric software animation
  • Kinetic typography software
  • Infographic software animation
  • Technical software animation

Based in: United kingdom

Squideo is an independent, UK-based animated explainer video production company that provides the best quality to cost ratio. The agency specializes in creating professional, goal-oriented, and effective Software How-To videos that educate and engage users with software tutorials.

They work with businesses of all sizes and have extensive experience creating various styles of software explainer videos, with a particular focus on Software tutorials. The team provides a structured and supportive video production process, resulting in professional quality Software tutorials that effectively communicate complex software concepts.

Squideo has created successful software explainer videos for various businesses, including Rix, University of Edinburgh, Amazon, and Crohns & Colitis UK. Their expertise is in software and technology sectors, with a strong focus on creating clear and engaging Software How-To content.

Pricing: On request

Design Team: 36+

Clients: Uber, Amazon, HubSpot, Google

Who is Squideo for?
Best for high growth companies software training

Squideo Review:
We were extremely impressed with the speed and quality of the work Squideo did for us. The team are very friendly and professional, and we couldn't be happier to work with them.

11. Next Day

Software How-To Video Offering:

  • Animated software how-tos
  • Whiteboard software explanations
  • Motion graphics software demos
  • Kinetic typography software how-tos

Based in: United States

Next Day Animations is a United States-based agency specializing in animated explainer videos that cut through complexity. They deliver clarity and engagement, crafting dynamic content for brands like DKT and Home Depot.

Recognized for their expertise as a software how-to video creation agency, Next Day produces impactful videos for diverse needs, from social media to corporate events. Their skills extend to animated software how-tos and whiteboard software explanations, ensuring messages are remembered and acted upon.

With professional, customized, and on-brand messaging, Next Day helps clients win customers and educate employees through engaging and effective animation.

Pricing: On request

Creative Team: 81+

Clients: DKT, IHG, Garner, Toothshower, Home Depot

Who is Next Day for?
Best for brands needing clear software explanations

Next Day Review:
They know what they're doing, they're the experts. Trust in them and good things will come.

12. BuzzFlick

Software How-To Video Offering:

  • Software simulation videos
  • Software product launch videos
  • Software mobile app how-to
  • Software video faqs

Based in: United kingdom, United States

BuzzFlick specializes in crafting explainer videos tailored for the software industry. Their expertise spans across software simulation videos and software product launch videos, with a core service in software how-to video services studios, designed to help businesses effectively demonstrate and market their software solutions.

Collaborating with a diverse range of clients, from startups to enterprises like Airbnb and Mazda, BuzzFlick focuses on creating conversion-driven videos. Leveraging elegant animation styles, including 2D, 3D, and motion graphics, they produce visually engaging content that enhances user understanding and drives product adoption.

With locations serving clients globally, including the UK, BuzzFlick is entrusted by over 100+ startups and enterprises. They are a compelling choice for software companies seeking visually sophisticated and results-oriented video content to improve user engagement and boost software uptake.

Pricing: On request

Design Team: 40+

Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda

Who is BuzzFlick for?
Best for high growth software companies user adoption

BuzzFlick Review:
They were so much fun to work with as a video production company. They really helped us take the first leap into video marketing, helping us learn throughout the process and translate all the metrics into something meaningful for our brand.

13. IKM

Software How-To Video Offering:

  • Software tutorials
  • Software demos
  • Software walkthroughs
  • Software explainer videos

Based in: United States

Captivation Agency is an award-winning creative storytelling collective expertly crafting software tutorials and software demos. Located in Sarasota, Florida, this agency specializes in helping brands, non-profits, and agencies effectively communicate software functionalities through video.

A key aspect of Captivation Agency's approach is their dedication to delivering clear and concise messages, leveraging their extensive experience to produce impactful videos. They are recognized as a leading software how-to video production studios in the United States, adept at visualizing complex software processes for diverse audiences.

Captivation Agency partners with notable clients like Google and Logitech, showcasing their ability to create high-quality, software-focused video content. Their in-house creative team works personally with clients, ensuring goals are met with engaging and effective video solutions tailored to highlight unique business aspects.

Pricing: On request

Creative Team: 23+

Clients: Google, Anki, Morphe, Ring, Logitech

Who is IKM for?
Best for brands needing software user adoption

IKM Review:
Our firm has been working with Captivation Agency for several months utilizing their video and photography services. Our experience has been incredible. They are prompt, precise and professional. When appointments are scheduled the team is on time. Project deadlines are always met

14. Simpleshow

Software How-To Video Offering:

  • Software microlearning videos
  • Software process how-to
  • Software application how-to
  • Software user interface how-to

Based in: Germany

Simpleshow animates software complexities into captivating microlearning experiences. This platform, based in Germany, transforms intricate software processes into visually compelling animated narratives, establishing itself as a leading software how-to video agency.

Driven by a passion for clarity, Simpleshow leverages its AI-powered platform and text-to-video technology to craft software microlearning videos and software process how-to guides that resonate across diverse departments—from HR onboarding to Compliance training and Tech & Innovation explanations. Their "Explainer Engine" and automated illustration selection streamline the creation of videos that truly simplify.

They’ve brought clarity to brands like Siemens and Bayer, ensuring complex software messages break through the noise and drive user understanding. Simpleshow’s approach is both innovative and effective, making it the go-to platform if you need software explanations that are not just understood, but remembered.

Pricing: On request

Design Team: 61+

Clients: Siemens , Bayer , KG, ESPRIT, Telekom

Who is Simpleshow for?
Best for enterprises simplifying software user onboarding

Simpleshow Review:
We are extremely satisfied with our simpleshow video. The project was a huge success and has made our lives easier.

15. Shuttlerock

Software How-To Video Offering:

  • Stop motion animation
  • Cutout animation
  • Simulation animation
  • Technical animation

Based in: New Zealand, Singapore, Japan

While many video agencies offer a wide range of services, Shuttlerock, based in New Zealand, distinguishes itself through its focused expertise in animation and professional software how-to video studio production. Their creative team is highly skilled in both stop motion animation and cutout animation, providing clients with a spectrum of artistic styles for their video projects.

They operate as a dedicated professional software how-to video studio, crafting clear, concise, and engaging instructional videos for software applications. Shuttlerock's proficiency extends beyond animation to deliver high-quality, studio-produced software tutorials.

This New Zealand-based agency has earned the trust of global brands like WWF, Durex, and Macallan, showcasing their ability to create impactful video content across diverse industries. For businesses seeking a specialist in animation with a proven track record as a professional software how-to video studio, Shuttlerock offers a compelling and focused solution.

Pricing: On request

Creative Team: 34+

Clients: WWF, Chubb, Airhead, Durex, Macallan

Who is Shuttlerock for?
Best for Brands needing animation software tutorials

Shuttlerock Review:
From just a handful of our product images, Shuttlerock was able to rapidly produce video creative for our media campaigns. The team was very attentive to detail and collaborated closely with us to produce the best creative possible.

Should you outsource software how-to video to an agency?

We've seen how crucial software how-to videos are, but creating them in-house can be a real challenge. We often find ourselves stretched thin, and video production demands a very specific skill set. That's where outsourcing to specialized agencies becomes a game-changer.

* Imagine the impact of a well-crafted product tour for user onboarding. Agencies excel at creating these engaging experiences, ensuring users quickly grasp your software's value.
* They are experts in creating UI based product tour videos that showcase your software's best features, turning complex processes into simple visual guides.
* Instead of static text, think of the power of visual product tours to guide users. These dynamic videos boost engagement and understanding.
* From simple walkthroughs to complex product tour animation, agencies bring your software to life, creating a lasting impression.

Outsourcing frees up our internal teams to focus on core product development. Agencies bring an objective perspective, optimizing videos for various platforms and devices. They ensure consistent brand messaging, professional UI walkthrough video quality, and scalable production. This leads to improved user engagement and software adoption. Ultimately, choosing the right agency is about investing in clear, compelling communication.

Software How-to Video Use Cases

Ever wondered how to truly transform a new user's first experience with your software? Imagine accelerate software onboarding videos that not only guide them but genuinely excite them about exploring your platform. For those users eager to master specific tasks, think of crafting compelling application tutorial videos that become their go-to visual guides. And when users are ready for deeper dives, consider the power of software video lessons, turning complex features into easily digestible, engaging learning experiences. Let's explore how we can make software learning not just effective, but truly enjoyable.

What if we could preempt user questions and empower them with instant answers? This is where digital software guides video shine, offering on-demand, step-by-step solutions right when users need them most. For a structured learning path, envision a program how-to video series, meticulously designed to take users from novice to expert. And to demystify individual tools, a concise software function video guide can be incredibly effective, clarifying the purpose and operation of every feature. By strategically using these video types, we can truly simplify software learning videos and make our software more accessible than ever.

Think about the bigger picture – how do we ensure users not only understand but actively embrace our software? We can improve software adoption with video by showcasing its ease of use and highlighting the tangible benefits it brings to their workflows. To truly captivate users, let's enhance user engagement software tutorials by incorporating interactive elements and gamified learning paths. And for those aiming for mastery, we can boost software proficiency video guides with advanced tips and insider tricks, turning users into power users.

Ultimately, our goal extends beyond mere instruction; we aim to empower and inspire. By addressing common questions like "how to create software tutorial videos for beginners" and "what is the best software for making how-to videos" directly through our video content, we demonstrate our commitment to comprehensive user support. These videos become invaluable assets not just for training, but also for customer support, internal knowledge sharing, and even powerful marketing, showcasing the full potential and user-centric design of our software.

Are generic software tutorials truly cutting it anymore? To genuinely empower users with software videos, we are seeing a vital shift towards personalization and accessibility. Imagine computer software training videos that adapt to each user's role, learning pace, and even preferred language. This tailored approach not only boosts comprehension but also dramatically expands reach, ensuring inclusivity for a global user base. It's about moving beyond one-size-fits-all and creating learning journeys that resonate individually.

What if we could transform passive video watching into active participation? That's the power of interactive and practical learning trends. Think about desktop software tutorials video enriched with quizzes, polls, and clickable elements. Suddenly, users aren't just viewers; they are active participants in their learning. Furthermore, showcasing real-world applications within mobile app how-to videos bridges the gap between theory and practice. This practical focus is key to truly make software easy to learn videos and drive effective user adoption.

Beyond engagement, data and seamless integration are revolutionizing video effectiveness. By meticulously analyzing how users interact with our enterprise software training videos, we gain invaluable insights to refine content and optimize learning paths. Embedding web application video tutorials directly within platforms like SaaS tutorial videos and CRM training videos provides just-in-time support exactly when users need it most. This contextual learning minimizes disruption and maximizes knowledge retention within the user workflow.

Finally, several crucial trends converge to elevate the overall user experience and demonstrate tangible ROI. Designing ERP software how-to, medical software tutorials, and even legal tech video guides with a mobile-first approach acknowledges modern learning habits. Breaking down complex topics into digestible microlearning modules caters to shorter attention spans. Consistent branding across all video assets builds trust and reinforces messaging. Ultimately, by embracing these trends, we not only simplify software learning videos but also demonstrably improve user proficiency and software adoption rates.

Software How-to Video Agency Hiring FAQ

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2025 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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