Arturia
AstroLab
Sound
Innovation
Visualization
Video
Production
Inspiring discovery with
compelling video
AstroLab's visionary features brilliantly showcased
This video powerfully illustrates AstroLab's core purpose blending revolutionary design with advanced sound capabilities It highlights how this innovative keyboard empowers musicians expanding creative horizons delivering an unparalleled artistic expression
The video's impeccable aesthetics and intuitive design showcase AstroLab's seamless user experience Every visual detail emphasizes its futuristic appeal and ease of interaction The stunning animation highlights thoughtful engineering
Dynamic 3D product showcase
This dynamic 3D showcase transforms product presentation into an art form The meticulously crafted animation elevates understanding of AstroLab’s intricate design and functionality It adds immense value creating an unforgettable visual narrative
Advids' expertise shines through exquisite design exploration and refined taste Every animation sequence demonstrates thoughtful artistic choices and precision This commitment to visual excellence ensures AstroLab’s interface is presented with compelling clarity
Client Brief
Arturia AstroLab approached Advids to design a narrative for their new stage keyboard. Seeking to bridge the gap between studio software and live performance, the project aimed to map tactile control and sound depth. The objective focused on converting professional musicians through high impact visual storytelling.
Video Creation Approach
Orchestrating the technical launch, Advids ingested raw product data to establish a strategic baseline for the Arturia AstroLab. This process involved mapping the physical architecture of the AstroLab Keyboard to ensure every movement reflected genuine user interaction. We synchronized the storyboard to mirror the fluid workflow required by modern touring musicians.
Within the main sequence, our team engineered a focus on the circular navigation dial to anchor the viewer in the tactile experience. We choreographed transitions that move from professional studio desks to active stage rigs, proving the hardware adapts to any environment. Detailed artistic promotional media emerged through these shifts, illustrating how the internal software interacts with external hardware.
Sound textures dictate the editorial rhythm, reducing cognitive load by matching visual pulses to auditory transients. Our editors calibrated the color grading to differentiate between digital sound selection and physical playability. By routing these elements into conversion focused sequences, the narrative drives immediate recognition of the product value.
What are the steps in making a Creative Video Ad?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Scope of Work
3D model cleanup, advanced texturing, sophisticated lighting, character animation, realistic rendering, compositing, visual effects integration, precise sound design, color grading, final editing
Production Timeline
3 to 4 weeks
Budget
$ 1200 to $ 2000
Industry Vertical
Music instrument manufacturing, Professional audio equipment, Electronic music production, Creative technology solutions, Digital sound innovation
Video Objective
Effectively introduce AstroLab's innovative design and powerful musical capabilities
“Advids truly understood our vision for AstroLab Their creative video ad brilliantly showcased our innovative product features with stunning visuals This outstanding collaboration yielded exceptional results and elevated our brand presence”
Vincent Lacroix
Head of Marketing Arturia
Video Production Techniques
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