UrSpayce · Asset management software · Motion graphics explainer video

Motion Graphics Explainer Video for UrSpayce AssetX: From Asset Chaos to 1 Screen

UrSpayce needed operations managers to see why company assets belong in 1 tool, not in inboxes, chats and paper. This motion graphics explainer video draws that mess around 1 character, Kevin, then answers each part of it with an AssetX screen: ownership, status, depreciation, maintenance alerts and barcode labels.

Last updated Oct. 20, 2026

UrSpayce · AssetX

Client: UrSpayce
Product: AssetX, asset management software for IT and non-IT assets
Made for: Operations managers, admin and IT teams who track company equipment
Format: 2D character and UI motion graphics explainer video
Style: Flat 2D characters for the problem, animated AssetX screens for the answer
Length: 2:26
Production timeline: 3 to 4 weeks
Budget: $1,200 to $2,000

The problem: asset records live in inboxes, chats and paper

UrSpayce sells AssetX as "The Smartest Asset Management Software", and its own description promises "real-time asset tracking, automated maintenance reminders, and effortless organization". Most asset tools promise the same 3 things. A list like that does not tell an operations manager whether AssetX fits the mess on their own desk.

That buyer looks after laptops, phones, desks and chairs across several offices, and shares the list with admin and IT. The video had to draw that mess first, in scenes anyone in operations recognizes, and only then show the AssetX screens that clear it.

How the video turns Kevin's clutter into AssetX screens, scene by scene

The first half is drawn characters, the second half is the product's own interface, and on-screen titles mark each step. Select a time to play that scene above.

Time	On screen	What it does
	UrSpayce logo, then speech bubbles "Meet Kevin" and "A Dedicated Operations Manager!". Kevin sits at his desk as boxes pile up around it.	Names the buyer and his job before any product appears.
	A box labeled "Assigned Asset" changes hands, shelves fill with "Collected Asset" boxes, Gmail and WhatsApp alerts stack up, and a top-down desk shows balance sheets and a calculator.	Shows every place asset records live today.
	Maintenance icons circle Kevin, he holds his head at a desk whose nameplate reads "Kevin Davis" and "Operations Manager", and a desk calendar flips day after day through "APRIL" "2024".	Shows the problem growing day after day, not as a one-off.
	A planner full of sticky notes, 2 characters labeled "ADMINS" and "IT", a city skyline with a location pin, then the bearded admin, drawn with 4 arms, juggling 10 icons: headphones, binders, a phone, a laptop, a car, a monitor, a desk, a fan, a tablet and an office chair.	Names who shares the list and how many kinds of asset sit on it.
	"AssetX" and "The Smartest Asset Management Software Powered By UrSpayce", then "His Work Transformed", a search bar typing "AssetX", and "A Single Platform That Brought Everything He Needed Together" over the dashboard.	Brings the product in once the problem is complete.
	"Allowing Him To Track Ownership, Status, and Depreciation" over dashboard cards, "All-in-one Centralized Platform" over asset tables, then an "Asset information" record for an "Apple Macbook Pro M3 2024" with a maintenance-due banner, and "Set Alerts For upcoming annual maintenance charges".	Answers the clutter and the maintenance scenes with real screens.
	AssetX on a laptop, the "Add Asset" form with an ownership dropdown ("Purchased", "Rented", "On Lease"), the title "Assets Barcoding", then "IT Assets" and "Non-IT Assets": a Mac mini, a MacBook, a desk and an office chair, each with a barcode label.	Shows how an asset gets into the system and that 1 tool covers both kinds.
	A title promising "Up-To-The-Minute IT & Non-IT Assets Insights", "Keep Everything Organized", a closing tagline, "Get Started", then the UrSpayce logo and "www.urspayce.com".	Recaps the promise and ends on 1 action.

Storyboard: the frames that carry the UrSpayce AssetX motion graphics explainer video

Key frames from the finished video, in order. Select a time to play that moment above.

The buyer gets a name and a job title before any product appears.
Asset records start as boxes passed from hand to hand.
Asset updates live in email and chat, not in 1 system.
Maintenance jobs close in on the operations manager.
The asset list spans IT and office items, too many for 2 hands.
1 short title marks the switch from drawn problem to product.
The first product screen answers the scattered records with 1 dashboard.
The maintenance pain returns as a feature: alerts on the asset record.
1 tool labels both IT and non-IT assets with barcodes.
The close restates the promise for both asset types.

4 decisions behind the AssetX motion graphics explainer video

Decision 1

Give the buyer a name and a job title

At 0:06 a speech bubble says "Meet Kevin" and at 0:08 "A Dedicated Operations Manager!". Most problem scenes after that happen at his desk, under a nameplate reading "Kevin Davis" and "Operations Manager".

Copy it: Put your buyer's role on screen in the first 10 seconds and let 1 character carry the whole problem.

Decision 2

Draw the tools the buyer uses today

From 0:16 to 0:35 asset records sit in handed-over boxes, Gmail and WhatsApp alerts and paper balance sheets. The buyer sees his own workaround before he sees AssetX.

Copy it: List the apps and paper your buyer relies on now, and give each one a shot before your product appears.

Decision 3

Answer each pain with a matching screen

The maintenance icons at 0:38 come back as "Set Alerts For upcoming annual maintenance charges" at 1:44. The desk, chair and laptop icons the admin juggles at 1:06 come back as "IT Assets" and "Non-IT Assets" with barcode labels at 1:58.

Copy it: For every problem scene in your script, plan the product screen that answers it, in the same order.

Decision 4

Switch from drawings to UI on 1 title

"His Work Transformed" at 1:18 is the hinge. Before it, everything is drawn characters. After it, the video shows the AssetX interface, animated.

Copy it: Draw the problem, show your real UI for the fix, and mark the switch with 1 short title.

From Kevin's desk to AssetX screens: how the video was made

Character design. Kevin, the operations manager, and the admin and IT pair were drawn in 1 flat style.
Scene illustration. The office, the box shelves, the top-down desk, the planner, the city with a location pin and the calendar were illustrated as the problem scenes.
2D animation. Boxes piling up, the asset hand-off, the stressed desk scenes and the 4-armed juggling shot were animated.
UI element animation. The AssetX dashboard, asset tables, asset record, alerts and "Add Asset" form were rebuilt as clean UI and animated with tilts, slides and zooms.
Motion graphics and effects. Titles, barcode callouts, the IT and non-IT split screen and the shape transitions between scenes were built as motion graphics.
Sound, edit and color. Sound design, final editing and color correction finished the 2:26 cut.

Scope of work:

2D animation
Character design
Scene illustration
UI element animation
Visual effects
Motion graphics
Sound design
Final editing
Color correction

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the SaaS video production service for how a project like this is scoped.

Questions about the UrSpayce AssetX motion graphics explainer video

Why does the AssetX video open on Kevin instead of the software?

The video is aimed at the person who carries the asset list, so it starts with him: "Meet Kevin" at 0:06 and "A Dedicated Operations Manager!" at 0:08. The product only appears at 1:12, once his problem is fully on screen.

How does the video show the problem before AssetX appears?

From 0:16 to 1:11 it draws where asset records live today: an "Assigned Asset" box changing hands, Gmail and WhatsApp alerts, balance sheets, a desk calendar flipping through April 2024, and a 4-armed admin juggling icons for a laptop, a desk, a chair and a car.

Which AssetX features does the video show?

"Allowing Him To Track Ownership, Status, and Depreciation" at 1:30, the "All-in-one Centralized Platform" tables at 1:34, "Set Alerts For upcoming annual maintenance charges" at 1:44, the "Add Asset" form at 1:52 and barcode labels at 1:58.

Why does the video split "IT Assets" and "Non-IT Assets"?

At 1:58 the screen splits in 2: a Mac mini and a MacBook on one side, a desk and an office chair on the other, each with a barcode label. It shows that 1 tool covers both the IT team's list and the admin team's list.

What makes this a motion graphics explainer and not a screen recording?

The problem half is drawn 2D animation, and the product half uses AssetX screens rebuilt and animated: the asset table tilts in at 1:26, cards and titles slide over the dashboard at 1:30, and barcode callouts draw out from each asset at 2:00.

How long did the AssetX video take, and what did it cost?

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. The scope covered character design, scene illustration, 2D and UI animation, motion graphics, sound design, editing and color correction.

What Advids clients say

"I worked with the ADVIDS team on an explainer video for Dhyan Networks. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around."Tony Lacy-Thompson, Growth and Product Marketing Director at Dhyan Networks