RealWear · Hands-free industrial wearable · 3D product introduction video
Product Introduction Video for RealWear Navigator 520: Parts First, Name Last
RealWear needed to launch the Navigator 520, a headset whose main change over the Navigator 500 is its display. This product introduction video shows the headset in 3D, packs the carried-over features into one split frame, and gives the display 3 words, "BIGGER", "SHARPER", "BOLDER", each with a one-line spec, before the name appears at 0:40.
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RealWear · Navigator 520
- Client
- RealWear
- Product
- RealWear Navigator 520, the hands-free wearable that leads the Navigator 500 Series
- Made for
- Industrial companies that equip frontline workers
- Format
- 3D product introduction video with on-screen text
- Style
- Dark 3D set with green light accents
- Length
- 0:51
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: launching an upgrade to a headset buyers already know
RealWear's own description calls the Navigator 520 a flagship that "offers an upgraded display while maintaining the features of the RealWear Navigator 500". Buyers who run the 500 already know the voice control, the modular camera and the full-shift battery. The news is one part: the new HyperDisplay.
A display upgrade is hard to show in a video, because the viewer watches it on a screen of their own. The video had to say what stayed the same in seconds, then spend its time on the display, and do it in a way a buyer in a plant or a field team can read with the sound off.
How the video introduces the Navigator 520, scene by scene
Every claim is on-screen text, so the video works with the sound off. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A green lens opens in the dark, then "SEEING IS BELIEVING". | Points at the display before any product is shown. | |
| "Introducing the next big thing in rugged wearables for the frontline." | Tells the viewer this is a launch and who it is for. | |
| The headset rises out of a lit ring, its camera module marked "FLIR", with the small print "RealWear Thermal Camera Module sold separately." | Shows the whole headset and its modular camera once. | |
| "Full-shift hands-free use" first, then 3 panels side by side: "Full-shift hands-free use", "Revolutionary modular design", "Improves safety and productivity". | Covers the features carried over from the Navigator 500 in one frame. | |
| Green particles pour out of the headset's display. | Moves the subject from the headset to its screen. | |
| "BIGGER" with "20% Larger View", "SHARPER" with "Now in HD" and "BOLDER" with "More vibrant colors", each shown on the display before its image fills the frame: an industrial hall, a circuit board, colored cables. Every shot carries "Comparison for illustrative purposes only. Actual experience may vary." | Gives the new display 3 claims, each with a spec line and a picture. | |
| The green lens again, then "Introducing" with the RealWear Navigator logo and "The future of work for frontline professionals". | Names the product only after the proof. | |
| "FREE YOUR HANDS.", then "Available now at realwear.com/navigator". | Closes on the brand line and where to buy. |
Storyboard: the frames that carry the RealWear product introduction video
Key frames from the finished video, in order. Select a time to play that moment above.
The video opens on a lens, the part the launch is about. 
The first line is about seeing, not the product. 
One line says it is a launch and who it is for. 
The whole headset is shown once, with its camera module. 
The features buyers already know share one frame. 
Claim 1 is one word with one spec. 
Claim 2 follows the same pattern. 
Claim 3 closes the display proof. 
The name arrives only after the proof. 
The close says where to buy.
4 decisions behind the RealWear Navigator 520 launch video
Decision 1
Hold the name until 0:40
The video opens on "SEEING IS BELIEVING" at 0:04 and shows the headset at 0:13, but the RealWear Navigator logo waits until 0:40, after the display claims.
Copy it: If buyers already know your brand, show what is new first and put the name on the proof.
Decision 2
Put the old features in one frame
From 0:18 to 0:22 three panels carry "Full-shift hands-free use", "Revolutionary modular design" and "Improves safety and productivity" at the same time.
Copy it: For an upgrade, list what stayed the same in one shot and give the rest of the runtime to what changed.
Decision 3
One word and one spec per display claim
From 0:28 to 0:35 the display claims are single words with one line under each: "BIGGER" with "20% Larger View", "SHARPER" with "Now in HD", "BOLDER" with "More vibrant colors". Each is followed by an image that fills the frame.
Copy it: Cut each claim to one word a buyer can repeat, back it with one short spec, then show a picture of it.
Decision 4
Label the comparison
From 0:28 to 0:36 the image on the headset display is split down the middle, side by side, and every display shot carries "Comparison for illustrative purposes only. Actual experience may vary.", and the headset shot at 0:14 notes "RealWear Thermal Camera Module sold separately."
Copy it: When a video compares screens, add a short line that says so, so the claim holds up with a careful buyer.
From headset model to a 51-second launch
- 3D headset model. The Navigator 520 was built in 3D: the band, the display arm and the camera module.
- Texturing. Dark materials and green light accents were set so the parts read against a black set.
- Tease, reveal, proof, name. The script runs in that order: a line about seeing, the headset, the carried-over features, the display, then the name.
- Animation. The lens, the headset rising from the ring, the split panels and the particle pour from the display were animated.
- Display comparisons. The "BIGGER", "SHARPER" and "BOLDER" images were composited as visual effects, with the comparison disclaimer on screen.
- Sound, edit and grade. Sound design, the edit and the color grade were done last to pace the 51 seconds.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 3D video production service for how a project like this is scoped.
Questions about the RealWear product introduction video
Why does the RealWear Navigator 520 video wait until 0:40 to show the name?
The display is the news, so the video proves it first. The RealWear Navigator logo appears at 0:40 and "The future of work for frontline professionals" at 0:42, after "BIGGER", "SHARPER" and "BOLDER".
How does the video show the new HyperDisplay?
From 0:28 to 0:36 each claim appears beside the headset's display with a spec line, "20% Larger View", "Now in HD" and "More vibrant colors", then its image fills the frame: an industrial hall, a circuit board and colored cables. RealWear's description calls the HyperDisplay "a bigger, bolder, sharper display".
What do the 3 split panels at 0:18 show?
They show the features carried over from the Navigator 500: "Full-shift hands-free use", "Revolutionary modular design" and "Improves safety and productivity", each beside a close-up of a part of the headset.
Why do the display shots carry a disclaimer?
The images from 0:28 to 0:36 stand in for what the new display looks like. The line "Comparison for illustrative purposes only. Actual experience may vary." tells the viewer each one is a picture of the claim, not a measurement.
How does the video open?
A green lens opens in the dark and "SEEING IS BELIEVING" appears at 0:04, then "Introducing the next big thing in rugged wearables for the frontline." at 0:07. Both lines point at the display before the headset is shown.
How long did the RealWear video take, and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000, covering 3D modeling, texturing, lighting, animation, rendering, visual effects, sound design, editing and color grading.
What Advids clients say
"Advids designed dynamic software sequences that visualized expansive patient care workflows and fluid clinical data, making our platform's behavioral interventions incredibly easy for hospital directors to understand."Keegan HillV, VP Marketing & Sales at Click Therapeutics
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