HR Acuity · Employee relations software · 2D product explainer video
Product Explainer Video for HR Acuity: Employee Relations Cases Pulled Back on Track
HR Acuity needed HR and compliance leaders to feel why employee relations cases belong in one system before they see a single screen. This product explainer video draws every employee as a card on a lane, lets one case run off track into headlines like "$14M Discrimination lawsuit", then shows HR Acuity straightening the lanes, all in 1:12.
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HR Acuity · Case management
- Client
- HR Acuity
- Product
- HR Acuity employee relations case management and investigations platform
- Made for
- Employee relations, HR and compliance teams
- Format
- 2D motion graphics product explainer video
- Style
- Flat 2D employee cards on moving lanes, in HR Acuity's navy, green and yellow, with red for a case at risk
- Length
- 1:12
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: a case tracker looks like every other HR tool
HR Acuity sells case management and investigations software to employee relations teams. On screen, a case list looks like any HR dashboard, and a buyer who has never seen a case go wrong has no reason to stop and look.
The cost of a badly handled case is real but rare: a lawsuit, a settlement, a CEO who resigns. The video had to make that cost felt in seconds, then show the platform as the fix, with no screen on view until 0:31.
How the video moves from one employee to one platform, scene by scene
Employees stay cards on lanes from the first second to the last, so every scene reads as the same story. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| Three employee cards (green, yellow, navy) slide in, each gets a check mark at 0:04, then they move onto parallel lanes. | Starts with the people an ER team looks after, not with the software. | |
| The lanes twist into a loop, and inside it one employee sits alone, hugging their knees. | Shows a workplace issue before any product appears. | |
| A red card breaks away from the lanes and, from 0:15 to 0:20, headlines appear around it: "$14M Discrimination lawsuit", "Fortune 500 CEO Resigns", "Pharmaceutical Company to Pay $3 Million to Settle ADA Disability and Retaliation Case", "Retail Giant Settles $5M Lawsuit That Alleged Racial and Gender Discrimination". At 0:21 the lanes tangle. | Puts a public price on one case handled badly. | |
| The HR Acuity logo builds from 0:23, then the lanes run straight and parallel again, with the red card moving inside them. | Brings the product in as the thing that restores order. | |
| A simplified HR Acuity dashboard sits inside a ring of lanes, with 3 count tiles: "764 All Cases", "352 Open Cases", "417 Investigations". At 0:36 the red card is circled and a search panel opens beside it. | Shows every case in one place and one case picked up for investigation. | |
| Three icons: a document with a pen, a magnifier over a person, a check mark, all drawn by 0:40. Then, from 0:42, an analytics screen with line and bar charts. | Draws the 3-step method, then the patterns and trends view. | |
| The lanes form a grid, a plus mark bursts open at 0:49, then at 0:52 a wall of customer logos: Yelp, Stripe, LinkedIn, Ally, Qualcomm, Adobe, Equinox, Verizon, Lyft, Darden. | Answers "who else uses this?" without a word of copy. | |
| The plus mark becomes the HR Acuity logo at 0:55, a navy employee card gets its check mark at 1:03, and the video ends on the logo. | Closes on the brand with the employee's case resolved. |
Storyboard: the frames that carry the HR Acuity product explainer video
Key frames from the finished video, in order. Select a time to play that moment above.
Every employee is a card, and every card starts with a check mark. 
A workplace issue shows up before any product does. 
One case leaves its lane and the first cost appears. 
Three more headlines turn one bad case into public risk. 
HR Acuity is named only after the stakes are set. 
Every case in one place, counted on one screen. 
The case at risk is picked out for investigation. 
The 3-step method, drawn as 3 icons side by side. 
Customer logos answer who else uses HR Acuity. 
The close resolves the case: the employee card gets its check mark.
4 decisions behind the HR Acuity product explainer video
Decision 1
Draw employees as cards, not characters
From 0:01 every employee is a colored card with a person icon. At 0:14 one card turns red and leaves its lane, so the viewer sees a case going wrong without reading anything.
Copy it: Give your product one simple unit (a card, a ticket, a row) and let its color carry the status from start to end.
Decision 2
Borrow the stakes from real headlines
From 0:15 to 0:20 the video shows "$14M Discrimination lawsuit" and "Fortune 500 CEO Resigns" before the HR Acuity logo builds at 0:23.
Copy it: Show what the problem costs in words your buyer has already read in the news, then name your product.
Decision 3
Turn the method into 3 icons
At 0:38 HR Acuity's 3-step methodology is 3 navy tiles: a document with a pen, a magnifier on a person, a check mark. All 3 sit on screen together.
Copy it: If your product follows a method, give each step one icon and show the steps side by side, not one per scene.
Decision 4
Keep the screens short and redrawn
The product UI is on screen only from 0:31 to 0:44, as simplified dashboards with count tiles and charts, not raw screenshots.
Copy it: Redraw your UI with only the parts that carry the point, and give screens less time than the problem they solve.
From employee cards to the HR Acuity end card
- Card and lane system. One set of 2D assets carried the whole video: employee cards in HR Acuity's navy, green and yellow, one red card for the case at risk, and the lane lines they travel on.
- Custom illustration. The seated employee, the 3 method icons and simplified HR Acuity dashboards were drawn in the same flat line style.
- Lane and card animation. Lanes were animated to twist, tangle and straighten, so the state of the workplace reads from the lines alone.
- Headlines and logo build. The 4 news headlines were set as on-screen text around the red card, and the closing HR Acuity logo was built from the plus mark.
- Voiceover and sound. Voiceover integration and sound design, both in the project scope, paced each move from stakes to platform to proof.
- Edit and color. The final edit held the video to 1:12, with color graded to keep the brand palette consistent.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the SaaS video production service for how a project like this is scoped.
Questions about the HR Acuity product explainer video
Why does the HR Acuity video open on employee cards instead of the software?
ER buyers care about people first. From 0:01 to 0:13 the video shows employees as cards on lanes and one person sitting alone, so the problem is clear before the HR Acuity logo builds at 0:23.
Which headlines does the HR Acuity video show, and why?
From 0:15 to 0:20: "$14M Discrimination lawsuit", "Fortune 500 CEO Resigns", a pharmaceutical company paying "$3 Million to Settle ADA Disability and Retaliation Case" and a retail giant settling a "$5M Lawsuit". They give a cost to one case handled badly.
How does the video show HR Acuity's three-step method?
At 0:38, 3 navy tiles appear side by side: a document with a pen, a magnifier over a person and a check mark. The YouTube description calls this "a proven three-step methodology" for investigations.
When does the HR Acuity platform itself appear?
The first dashboard appears at 0:31 inside a ring of lanes, with 3 count tiles: "764 All Cases", "352 Open Cases" and "417 Investigations". An analytics screen with line and bar charts follows at 0:42, matching the description's point about patterns and trends.
Which customers appear in the HR Acuity video?
At 0:52 a logo wall shows Yelp, Stripe, LinkedIn, Ally, Qualcomm, Adobe, Equinox, Verizon, Lyft and Darden, just before the video closes on the HR Acuity logo.
How long did the HR Acuity product explainer video take, and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. The scope covered 2D assets, custom illustration, animation, compositing, voiceover, sound design, editing and color grading.
What Advids clients say
"We are very happy with their ability to produce quick, quality videos. The videos captured the brand and the daily lives of its people and were used for social media marketing."Ngiare Hubbard, Executive Assistant at Smithfields Chicken N Bar-B-Q
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