Viable · AI feedback analysis · 2D animated video
SaaS Marketing Video for Viable: From a Pile of Feedback to 1 Answer
Viable needed product and support teams to see what AI text analysis does with the feedback they already collect. This SaaS marketing video shows the pile first, then the manual tagging it replaces, then 1 question typed in plain English and the answer Viable gives back.
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Viable · AI text analysis
- Client
- Viable
- Product
- Viable, AI text analysis software powered by GPT-3
- Made for
- Teams with customer feedback in surveys, helpdesk tickets and app store reviews
- Format
- 2D animated SaaS marketing video
- Style
- Flat 2D characters, isometric icons and product UI screens
- Length
- 0:59
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: feedback piles up faster than anyone can tag it
Viable's own description names where the data sits: "customer feedback surveys, helpdesk tickets, app store reviews, and more". Every team that runs a product has that pile. Most of it is read once, tagged by hand, or never read at all.
"AI text analysis software powered by GPT-3" is hard to picture. A buyer has to see 3 things before the phrase means anything: how big the pile is, what the manual job looks like today, and what comes out when Viable reads it.
How the video turns tickets into an answer, scene by scene
Apart from the product's own screens, the only line of text on screen is the end card, so the pictures carry the argument. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A support agent in a headset sits at his desk. 1 feedback bubble becomes dozens, and a navy wave of comment cards fills the frame around him. | Shows the problem as volume before any product appears. | |
| The "viable" logo rises from a glowing platform beside 4 isometric tiles, one labeled "GPT-3". Feedback cards flow past and lines inside them light up yellow. | Names the AI engine and shows it reading, not just storing. | |
| A browser window: Viable logo and "Sign In", then tiles for Zendesk, Salesforce and Intercom with an "Access" box and an "Allow" button. The GPT-3 tile then links to icons for email, a smiley, a star rating, a map pin and a gear. | Answers "will it work with my tools?" in 1 click. | |
| A Zendesk ticket, the agent at his screen, then a table: "Description", "Tag", "Sentiment", each row reading "Enter information manually...". A Viable tile follows. | Puts today's manual tagging job on screen so the buyer sees what goes away. | |
| The question "What do customers find frustrating about checkout?", answered in a Viable bubble: "Customers find that checkout takes too long to load. They also want a way to edit their address and save multiple payment methods." The app screen shows the same text under "Feedback Summary", with Salesforce, Zendesk and Intercom rows below. | Proves the promise with 1 plain question and 1 plain answer, sources attached. | |
| 2 team members in headsets trade speech bubbles. One wears a Viable badge, then a Viable circle joins them. | Moves the answer from the tool into the team. | |
| The Viable target logo sits at the center of rings, with smileys, documents, a code tile and an agent avatar orbiting it. | Pulls every feedback source back to 1 hub. | |
| End card: "viable" and "Sign up for a free trial today". | Ends on 1 action. |
Storyboard: the frames that carry the Viable SaaS marketing video
Key frames from the finished video, in order. Select a time to play that moment above.
The problem as volume: comment cards bury the agent's desk. 
The engine is named: a "GPT-3" tile beside the Viable logo. 
Setup is 1 click: "Access", then "Allow". 
Every source feeds the same GPT-3 tile. 
The job Viable replaces: tagging every ticket by hand. 
The test: a question a product team would really ask. 
The answer comes back in plain English. 
The same answer inside the product, with its sources listed. 
The answer moves into the team's conversation. 
The close asks for 1 thing: a free trial.
4 decisions behind the Viable SaaS marketing video
Decision 1
Show the pile before the product
From 0:02 to 0:07, a single feedback bubble becomes a wall of cards that swallows the agent. The logo only arrives at 0:08, once the problem has a size.
Copy it: Open on the volume your buyer is drowning in. Bring your logo in after the viewer feels it.
Decision 2
Put the manual job on screen
At 0:32 a table reads "Description", "Tag", "Sentiment", each with "Enter information manually...". The buyer sees the exact work Viable removes.
Copy it: Show the spreadsheet or form your product replaces, using its real column names.
Decision 3
Answer 1 real question in full
At 0:36 the question is "What do customers find frustrating about checkout?". At 0:40 Viable answers it in 2 sentences, and at 0:43 the same answer appears in the app as a "Feedback Summary".
Copy it: Pick 1 question your buyer actually asks. Show your product's full answer, word for word, in the UI.
Decision 4
Show integrations as logos and 1 click
From 0:20 the Zendesk, Salesforce and Intercom tiles appear, and at 0:22 an "Access" box needs only "Allow".
Copy it: Name the tools your buyer already pays for by logo, and show the 1 permission step it takes to connect them.
From Viable's feedback problem to a 59-second 2D video
- Concept art. A support agent character and a navy, magenta and yellow palette were drawn around Viable's target logo.
- Scene design. Scenes were laid out in the order of the argument: the desk under a pile of feedback, the GPT-3 tile grid, the browser and app screens, the team.
- Character animation. The agent at his desk, the wave of comment cards and the 2 headset avatars were animated.
- UI/UX animation. Sign in, the Zendesk, Salesforce and Intercom tiles, the "Access" and "Allow" step, the search bar and the "Feedback Summary" were rebuilt as clean UI and animated.
- Motion graphics and effects. Feedback cards flowing into the GPT-3 tile, the glowing platform, the yellow highlights and the closing rings were built as motion graphics.
- Sound, edit, grade and render. Sound design, final editing, color grading and rendering finished the 59-second cut.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the SaaS video production service for how a project like this is scoped.
Questions about the Viable SaaS marketing video
Why does the Viable video open on a wall of speech bubbles?
From 0:02 to 0:07, a single feedback bubble multiplies until comment cards fill the frame around the agent. The pile is the problem Viable solves, so the video shows its size before showing the logo at 0:08.
How does the video show where GPT-3 fits?
At 0:08 an isometric tile labeled "GPT-3" sits beside the Viable logo, and from 0:10 feedback cards flow past it with lines lighting up yellow. That matches Viable's own description: "AI text analysis software powered by GPT-3".
Which tools does Viable connect to in the video?
From 0:20 the browser shows tiles for Zendesk, Salesforce and Intercom. At 0:22 an "Access" box appears with a single "Allow" button, so connecting reads as 1 step.
What is the "Enter information manually..." table at 0:32?
It is the manual way to process a ticket: rows for "Description", "Tag" and "Sentiment", each waiting to be typed in. It sits right before the Viable tile at 0:34, so the viewer sees the job the product takes over.
What question does Viable answer in the demo?
"What do customers find frustrating about checkout?" at 0:36. The answer at 0:40 reads "Customers find that checkout takes too long to load. They also want a way to edit their address and save multiple payment methods." At 0:43 the app shows it as a "Feedback Summary" above Salesforce, Zendesk and Intercom rows.
How long did the Viable video take, and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. The scope ran from concept art and character animation to UI/UX animation, sound design, color grading and rendering.
What Advids clients say
"We at Magic software found Advids a great partner, the team we worked with was super responsive, professional and creative."Karin Netzer, CMO at Magic Software
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