HCLTech · Retail IT services · Video commercial

Video Commercial for HCLTech Retail 5.0: A Booth Invite for NRF 2025

HCLTech needed retail leaders at NRF 2025 to stop at Booth 267 and see Retail 5.0, a set of services with no product to hold up. Advids cut a 1:16 video commercial that names each capability over the retail scene where it works, from "Omnichannel isn't just a buzzword" to "Resilient supply chains redefining industry benchmarks", then ends on one card with the date, booth and venue.

Last updated Oct. 20, 2026

HCLTech · Retail 5.0 at NRF 2025

Client: HCLTech
Product: HCLTech's Retail 5.0 offer: omnichannel, data and AI, and supply chain services
Made for: Retail visitors to NRF 2025, Jan. 12 to 14, Javits Center, New York
Format: Live-action video commercial with kinetic text and motion graphics
Style: Retail and city shots with digital overlays and a blue and purple grade
Length: 1:16
Production timeline: 3 to 4 weeks
Budget: $1,200 to $2,000

The problem: a services offer with no product to point at

HCLTech sells retail transformation as services: omnichannel, data and AI, connected supply chains. None of them has a box, a device or a single screen to show. A booth visitor cannot picture what they would get.

The video also had a deadline job. It went up on YouTube on Oct. 9, 2024, about 3 months before NRF 2025, and had to end with a reason to find Booth 267. Any software company promoting a conference booth has the same 2 jobs: make the offer visible, then make the booth easy to find.

How the commercial turns each service into a scene

Every claim is set as on-screen text, so the commercial works with the sound off. Select a time to play that scene above.

Time	On screen	What it does
	The Statue of Liberty at dusk and by day, a "ONE WAY" and "TRUCK ROUTE" street sign, pigeons over city buildings. The HCLTech logo sits top left.	Puts the viewer in New York, where NRF 2025 runs, before any claim.
	"The future of retail unfolds" over a blurred walk through a mall, a shopper browsing clothes on a tablet, "Omnichannel isn't just a buzzword", then "It's the heartbeat of retail".	Names the first capability and why it matters to a retailer.
	"Data intelligence and AI" over a woman facing server racks, data lines running through a data center, then light trails across a city.	Gives data and AI a place, since neither has a shape.
	A shopper at an in-store touch screen, then "Omnichannel Experience" over a tablet, a woman in a headset at home and a 3D furniture model on a tablet in a workshop. A phone pins a "59$" price tag over shoes.	Shows shoppers reached in store, at home and on a phone.
	"Resilient supply chains redefining industry benchmarks" over a warehouse worker, then a truck split in half: one side real, one side a digital wireframe.	Shows the software layer on a physical supply chain.
	A phone user with a heart counter at "72,254", a wall of faces, "A new revolution", then "Re-imagined retail is the new beacon of digital transformation" over a wall of screens and a 4-panel shopping collage.	Widens from single services to the retail shift HCLTech wants to own.
	A clean card: "Join HCLTech at NRF 2025 to experience the future of RETAIL 5.0", "Jan 12-14, Booth 267, Javits Center, New York". Then "RETAIL 5.0: Experience the future", "Convergence of people, data and technology to transform customer experiences", and the HCLTech logo with "Supercharging Progress™".	Turns interest into a date, a booth number and a venue.

Storyboard: the frames that carry the HCLTech video commercial

Key frames from the finished video, in order. Select a time to play that moment above.

The first shot sets the city before the offer: this is a New York event.
The opening line frames the whole commercial as a look ahead.
The first capability is named head on.
The payoff line ties the capability to the retailer's own business.
Data and AI get a physical setting: a data center with live data lines.
The same omnichannel idea, moved out of the store and onto a tablet.
A split truck shows the digital layer sitting on a real supply chain.
The wider claim: retail as the lead case for digital transformation.
The ask: date, booth number and venue on one card.
The close spells RETAIL with AI picked out in purple.

4 decisions behind the HCLTech video commercial

Decision 1

Open on the host city

The first 7 seconds show the Statue of Liberty, a "TRUCK ROUTE" street sign and pigeons over buildings, with no titles. The viewer knows where the event is before any service is named.

Copy it: For an event commercial, open on the place the buyer will travel to, then bring in the offer.

Decision 2

Give each service its own scene

Each title card names one capability over the place it would show up: "Data intelligence and AI" over a data center at 0:18, "Omnichannel Experience" over a home and a tablet from 0:28, supply chains over a warehouse at 0:36.

Copy it: List your service lines and pick one real setting where a buyer would see each one at work.

Decision 3

Put a digital layer on a real scene

At 0:38 a truck is split down the middle, half real and half wireframe. At 0:20 data lines run through the server room.

Copy it: When the product is software or a service, add the digital layer to a real shot to show where it sits.

Decision 4

Hold the invite longest

From 1:00 the commercial stops cutting and holds one card for about 8 seconds: "Join HCLTech at NRF 2025", then "Jan 12-14, Booth 267, Javits Center, New York".

Copy it: Give the date, booth number and venue one clean card and the longest hold in the edit.

From retail scenes to an NRF 2025 booth invite

Edit and structure. Retail and city shots were cut into one scene per capability, ending on the booth card.
Text animation. Each title builds word by word, with key words set heavier: "heartbeat", "retail", "revolution".
Motion graphics design. The invite and RETAIL 5.0 cards were designed on a clean gradient, with AI picked out in purple.
UI element animation. Phone, tablet and store-screen moments carry the omnichannel scenes.
Data visualization and compositing. Data lines, light trails, the wireframe truck and the screen wall were composited over the live-action shots.
Color grade and sound. A blue and purple grade ties every shot to the HCLTech palette, then sound design paces the cuts.

Scope of work:

Motion graphics design
UI element animation
Data visualization
Visual effects compositing
Text animation
Video editing
Color grading
Sound design

Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the motion graphics video ad service for how a project like this is scoped.

Questions about the HCLTech video commercial

Why does the HCLTech video commercial open on New York?

NRF 2025 runs at the Javits Center in New York, so the first 7 seconds show the Statue of Liberty and a "TRUCK ROUTE" street sign, with no titles. The city sets up the invite card at 1:00.

Which retail capabilities does the commercial name?

"Omnichannel isn't just a buzzword" at 0:14, "Data intelligence and AI" at 0:18, "Omnichannel Experience" at 0:28 and "Resilient supply chains redefining industry benchmarks" at 0:36. HCLTech's YouTube description also lists retail media networking, which the video does not title.

What does RETAIL 5.0 mean in the HCLTech video?

At 1:08 the title "RETAIL 5.0: Experience the future" is defined as "Convergence of people, data and technology to transform customer experiences". The letters AI inside RETAIL are set in purple.

How does the commercial show a supply chain?

From 0:36 "Resilient supply chains redefining industry benchmarks" runs over a warehouse worker, then a truck split down the middle at 0:38: one half real, one half a digital wireframe.

How far ahead of NRF 2025 did the commercial go live?

HCLTech published it on YouTube on Oct. 9, 2024. The invite card gives "Jan 12-14, Booth 267, Javits Center, New York", so it had about 3 months to bring visitors to the booth.

What did the HCLTech video commercial take to make?

Motion graphics design, UI element animation, data visualization, visual effects compositing, text animation, video editing, color grading and sound design. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.

What Advids clients say

"They gathered the client's various videos and script and put together an excellent video showcasing our new product. ADVIDS was very prompt in meeting deadlines."Anthony Glynn, VP Operations at Marine Coating & Fabrication Co