How Much Does 2D Animation Video Production Cost In 2025?
methodology:
- We've helped 3,400+ brands elevate their marketing with compelling 2D animation video. Many video providers rely on generic templates. That’s not how we create at Advids.
Advids
2D Animation Video Pricing
At Advids, our talented team crafts captivating animated videos to boost your conversions. We leverage proven strategies and cutting-edge creative expertise.
Advids Expertise
We've helped 3,400+ brands elevate their marketing with compelling 2D animation video. Many video providers rely on generic templates. That’s not how we create at Advids.
Key Takeaways
- 83% of businesses prioritize brand awareness as a primary goal for their videos.
- 37% of businesses cite difficulty in balancing creative vision with budget constraints as their biggest challenge.
- 62% of businesses rely on website traffic and social media engagement metrics to measure video success
- 18% of businesses prefer a minimalist, clean aesthetic for their 2D animation videos.
- 49% of businesses struggle to accurately define and target their ideal audience
Factors
What factors influence the cost of 2D animation video creation?
Understanding the factors that influence 2D animation video costs is crucial for effective budgeting. Let's break down the key elements that can impact your investment in a 2D animated video.
Primary Factors:
1. Video Length: A longer 2D animation, say three minutes versus one, requires more frames and thus increases production time and cost.
2. Video Design Complexity: Intricate character designs in your 2D animation, like detailed facial expressions or fluid movements, require more artistic skill and time, increasing costs.
3. Video Production Scope: Extensive pre-production for your 2D animation, including detailed storyboards and animatics, adds to the overall project cost.
Secondary Factors:
4. Animation Style: A hand-drawn 2D animation style is typically more expensive than a simpler style like flat illustration animation.
5. Voice-over Talent Selection & Direction: Professional voice actors for your 2D animation video often command higher rates than amateur talent.
6. Number of Revisions: Multiple revisions to your 2D animation video, beyond the agreed-upon scope, can incur additional costs.
How to optimize 2D animation video creation budget?
Managing your 2D animation video budget requires a strategic approach. These 6 factors can impact the cost by as much as 40%. Remember, 83% of businesses report a positive ROI from 2D animation, so smart budgeting is key. Ready to plan?
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize essential elements for your 2D animation, like a clear script and professional voiceover, over less crucial aspects.
Collaborate Early: Engage your chosen 2D animation video production agency early to discuss your budget and explore cost-effective solutions.
Embrace Flexibility: Be open to creative suggestions from your 2D animation agency that can save money without compromising quality.
How do you get an accurate budget for your 2D animation video production?
Start by clearly defining your video goals and gathering information from potential agencies. What are your expectations?
Here's a streamlined workflow:
Share Your Vision: Provide reference videos, a brief outlining your objectives, and a basic video outline for your 2D animation.
Request Detailed Proposals: Ask for a comprehensive scope of work, including milestones, payment terms, revision flexibility, and potential future updates for your 2D animation.
Explore Premium Extras: Inquire about any premium extras included in the package for your 2D animation, such as expedited delivery or source files.
Understand Client Input: Clarify the level of creative input expected from you throughout the 2D animation production process. This can affect the cost.
Discuss Long-Term Partnerships: Explore potential discounts for long-term collaborations on 2D animation projects. 37% of businesses already use a data-driven creative strategy, indicating a growing trend towards ongoing video content creation. This can save money in the long run.
Negotiate: Always ask for a special price, and clearly articulate the value your business brings to the partnership. 49% of businesses are open to using a video production agency, so leverage your position as a potential long-term client.
7. Consider Video Length: A shorter 2D animation, say one minute instead of three, can significantly reduce production costs. What's your ideal length?
8. Explore Style Options: Opting for a simpler 2D animation style, like flat illustration, can be more cost-effective than complex styles like hand-drawn animation. What style best suits your brand?
By following these steps, you can secure an accurate and competitive budget for your 2D animation video production. 18% of businesses are willing to experiment with new video ad formats, so don't be afraid to explore different options to find the best fit for your budget and brand.
Overall average cost of 2D animation video
The average cost of a 60-second 2D animation video is $3,020, with prices ranging from $1,000 to $16,000.
Geographical spending on 2D animation production -
Companies types and their 2D animation video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of 2D animation videos at a discounted price of 28% to 34% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
2D Animation Video Pricing List
Choosing the right 2D animation style is crucial for effectively conveying your message and engaging your target audience. We'll explore various 2D animation styles, outlining their typical use cases, ideal lengths, common video elements, production timelines, and estimated costs to help you make informed decisions.
Below is average per minute pricing
1. Kinetic Typography Pricing: $1,100 - $2,100
Use Cases: Promo videos, Announcements, Social media content
Ideal Length: 6 seconds, 15 to 30 seconds
Video Elements: Moving text, Dynamic fonts, Transitions
Production Timeline: 1-2 weeks
2. Animated Iconography Pricing: $1,200 - $2,200
Use Cases: Website explainer, App tutorial, UI/UX demo
Ideal Length: 15 to 30 seconds, 60 seconds
Video Elements: Animated icons, Transitions, Background music
Production Timeline: 1-2 weeks
3. Flat Illustration Animation Pricing: $1,500 - $2,500
Use Cases: Product demos, Educational content, Explainer videos
Ideal Length: 30 seconds, 60 seconds
Video Elements: Flat design, Simple animations, Text overlays
Production Timeline: 2-3 weeks
4. Whiteboard Animation Pricing: $1,800 - $3,800
Use Cases: Onboarding, Feature highlight, Problem/solution
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
5. Motion Graphics Demo Pricing: $2,000 - $4,000
Use Cases: Product showcase, Brand story, Abstract concepts
Ideal Length: 30 seconds, 60 seconds
Video Elements: Shapes, Transitions, Dynamic graphics
Production Timeline: 3-4 weeks
6. Hand Drawn Animation Pricing: $3,000 - $5,000
Use Cases: Storytelling, Emotional connection, Artistic expression
Ideal Length: 30 seconds, 2 minutes or shorter
Video Elements: Hand-drawn characters, Detailed backgrounds, Frame-by-frame animation
Production Timeline: 4-5 weeks
7. Character Animation Pricing: $5,000 - $7,000
Use Cases: Animated series, Short films, Interactive games
Ideal Length: 3 minutes or longer
Video Elements: Complex character rigs, Detailed animation, Lip-sync
Production Timeline: 6-8 weeks
8. Isometric Visualization Pricing: $4,000 - $6,000
Use Cases: Architectural visualization, Product design, Data visualization
Ideal Length: 30 seconds, 2 minutes or shorter
Video Elements: 3D models, Isometric perspective, Camera movement
Production Timeline: 5-7 weeks
9. Animated Explainer Pricing: $3,500 - $5,500
Use Cases: Product overview, Service explanation, Process demonstration
Ideal Length: 60 seconds, 2 minutes or shorter
Video Elements: Character animation, Screen recordings, Motion graphics
Production Timeline: 4-6 weeks
How much does 2D animation video production cost?
Ever wondered how animation breathes life into your brand? In our experience, 2D animation video production typically costs between $1,100 and $7,000 for a one-minute video. This range reflects the diverse styles we offer, from hand-drawn animation to motion graphics. A powerful statement: quality animation doesn't have to break the bank; strategic planning is key. Choosing the right style, like a vibrant explainer video, can effectively communicate your message while staying within budget. Typically, these include scriptwriting, voiceovers, music licensing, and revisions, often as standard features. Many studios offer tiered packages—basic, standard, and premium—each with varying service levels. Remember, 83% of businesses report a positive ROI from 2D animation, making it a worthwhile investment. Costs vary based on video length, complexity, and talent fees. A 15-second video might cost $500-$2,000, while a 30-second video could range from $800-$4,000. strategic cost management is essential. Custom animation means your video is tailored to your brand, unlike generic templates. This bespoke approach can significantly elevate your returns. One tip: prioritize core message delivery over excessive length for optimal impact.
How does 2D animation video creation pricing work?
Navigating pricing can be tricky. When comparing quotes, look beyond the numbers. Consider the quality promised, the team's expertise, and their portfolio. A key overlooked factor is the level of customization. If you're aiming for a unique Kinetic Typography video, for instance, ensure the quote reflects the complexity of animating text in a visually engaging way. Don't just chase the lowest price; align your video goals with your budget. Comparing quotes requires careful consideration of the studio's experience and the specific style you've chosen. Evaluate expertise alongside cost for the best results.
Data roundup
Do you plan to increase or decrease video content budget?
66%
Increasing
Source: Advids
27%
Decreasing
Source: Advids
7%
No Change
Source: Advids
What is the average pricing range for custom 2D animation video creation?
Truly custom 2D animation, like intricate Hand Drawn Animation, demands significant artistic skill and time. This style is ideal when you need a truly unique and artistic approach, perhaps for a brand film or a special project. In our experience, this level of custom work typically falls between $5,500 and $7,000 for a one-minute video. This investment reflects the meticulous craftsmanship involved. Prioritize uniqueness when considering this style.
What is the estimated cost range for a 60 seconds 2D animation video?
A 60-second 2D animation video generally costs between $1,100 and $7,000. Negotiating value goes beyond just lowering the price. Ask for additional deliverables like versions with different calls to action, various aspect ratios, or even raw files. These extras can significantly extend your video's reach and impact. Sixty seconds offers ample time to tell a compelling story. Consider incorporating different versions tailored to specific user personas. For example, if you're creating an Isometric Visualization video, different versions could showcase various product features or user benefits. Maximize your sixty seconds by thinking strategically about your audience and their needs.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
89%
Yes
Source: Advids
8%
No
Source: Advids
3%
Not applicable
Source: Advids
What are your costs for different 2D animation video production types
How should we select the optimal 2D animation video production method given budget constraints? Creating videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency versus a specialized 2D animation video production agency can vary depending on project needs, which typically costs around different price points. Let's analyze each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Learn new skills, Flexible timeline | Time consuming, Requires expertise, Limited capabilities | $ 40 to $ 220 |
| Freelancer | Cost effective, Specialized skills, Quick turnaround | Limited availability, Inconsistent quality, Potential revisions | $ 500 to $ 2,000 |
| In-house Team | Direct communication, Brand consistency, Dedicated resources | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Project management, Diverse skillsets | Less specialized, Potential communication issues | $ 800 to $ 2,500 |
| 2D Animation Video production Agency | Expertise, High quality, Proven experience, Efficient workflow, Dedicated project managers | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional 2D Animation Video production agency?
Is finding the right balance between cost and quality a concern? In our experience, hiring a professional 2D animation video production agency typically costs between $3,100 and $5,100 for a one-minute video. We recommend thoroughly reviewing agency portfolios and Google reviews. This provides valuable insights into their work quality, client communication, and overall responsiveness. Comparing proposals from at least three to five agencies is crucial. Ensure each quote aligns precisely with your project specifications for an apples-to-apples comparison. Shortlist agencies based on factors like cost, production quality, responsiveness, and creative vision. A radical thought: consider agencies as long-term content partners, not just one-off vendors. This fosters a deeper understanding of your brand, leading to more impactful videos over time. Benefit: a dedicated agency handles the entire production process, freeing you to focus on your core business.
How much does freelancers cost to create 2D Animation Videos?
How do you find reliable freelancers within your budget? Experienced freelancers can be a cost-effective option, often 30% to 70% cheaper than agencies, ranging from $900 to $2,100 for a one-minute 2D animation video. If you choose this route, prioritize freelancers with a proven track record. However, project management can be more challenging with freelancers, as they often work solo. They might also lack the pre-production research and strategic planning expertise of a full-fledged agency. Freelancers typically charge hourly rates, varying between $4 and $30 depending on their skill level and location. A radical thought: consider a hybrid approach, using freelancers for specific tasks while retaining an agency for overall project management. Benefit: this combines cost-effectiveness with strategic guidance.
How much does DIY cost to create 2D Animation Videos and their limitations?
Is DIY video production truly feasible? While we generally recommend professional services, DIY tools like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Success with DIY hinges on finding templates that align with your goals. Invest time in crafting a compelling script using AI content research tools, rather than relying solely on text-to-video prompts. Test your DIY videos with a small audience first to gauge quality and engagement. A radical thought: consider DIY for simple, recurring content, but entrust complex projects to professionals. Benefit: DIY can be a cost-effective way to experiment with video, but recognize its limitations for high-quality, brand-building content.
FAQs about 2D animation video production costs
Get answers to common questions about the cost of 2D animation video production below!
How much does 2D animation videos creation cost in 2025?
On average, 2D animation videos production cost $1,100 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher 2D animation videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (26% of respondents) think cost increase does not guarantee a great output always for 2D animation video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 26% |
| Low Price can get High Quality | 6% |
What budgets should be allocated for 2D animation videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating 2D animation video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What are the key factors that influence the cost of a 2D animation video?
We find that video length, complexity, style, character design, and voiceover talent are major factors impacting the overall cost.
How much should I budget for a simple 2D animation explainer video?
We suggest budgeting between $500 and $7,000, depending on whether you hire a freelancer or an agency for your project.
Is it possible to get a high-quality 2D animation video with a limited budget from a studio?
We believe it's possible. Look for smaller studios or those offering package deals to potentially lower the cost.
What is the price difference between a 1-minute and a 5-minute 2D animation video?
We see that a 5-minute video will generally cost significantly more than a 1-minute video due to increased production time.
Does the pricing of a 2D animation video include revisions and voiceover?
We recommend clarifying this upfront. Some creators include revisions and voiceover in their pricing, while others charge separately.
