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Published: January 2, 2025

How Much Does Solution Overview Video Production Cost In 2025?

On average, product overview video production costs can range from $1,500 and $7,000, with starting estimates as low as $1,100. We've found that many popular video styles like animated explainer video, product demo video, and motion graphics video, fall within these costs; however, motion graphics video often have a tighter average cost range of $2,000 and $3,000 and a quicker 2 to 4 week production timeline.
Solution Overview Video
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Solution Overview Video Pricing

  • Advids Expertise
    • 40+ award-winning creative team members specializing in product overview video creation.
    • Full-service video production for impactful results using animated explainer, product demo, and motion graphics.
    • Custom design for unique and engaging videos, leveraging our deep video expertise.
  • What Sets Advids Apart

    Our team is ready to help you create compelling solution overview videos.

    • Compelling Storytelling: Crafting narratives that resonate with your target audience, highlighting key benefits and solutions.
    • Visual Expertise: Creating impactful visuals and persuasive calls-to-action tailored for your product or service.
    • Deep Understanding: A strong grasp of customer journeys and pain points to ensure effective communication.
    • Motion Graphics & Animation: Expertise in creating engaging and dynamic visuals to enhance your message.
    • Dedicated Team: A dedicated video production manager and creative team to oversee your project from start to finish.
    • Ongoing Communication: Consistent project communication and feedback integration throughout the production process.
    • Optimized Delivery: Delivery of high-quality video assets optimized for various platforms and channels.

 

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who trust Advids to elevate their brand with compelling solution overview videos. We don't rely on generic templates; we create custom solutions.

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Key Takeaways

  • 83% of founders cite budget constraints as their biggest challenge when creating videos.
  • 37% of founders use views and website traffic as key metrics to measure the success of their video success
  • 62% of founders prefer YouTube and social media as their preferred distribution channels for startup explainer videos.
  • 18% of founders admit to neglecting proper scriptwriting as their most common mistake when creating videos.
  • 49% of founders spend less than a week planning their videos.

Factors

What factors influence the cost of solution overview video creation?

Understanding the factors that influence video production costs is crucial for making informed decisions. We've identified key elements that can impact your solution overview video budget, categorized as primary and secondary factors.

Primary Factors


1. Video Length: A longer solution overview video, say three minutes instead of one, requires more production time and resources, directly impacting the overall cost.
2. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your solution overview video will naturally increase the production cost compared to a simpler design.
3. Video Production Scope: Extensive pre-production for your solution overview video, including detailed storyboarding, multiple script revisions, and in-depth market research, adds to the project's overall cost.

secondary factors.

Primary Factors


4. Video Length: A longer solution overview video, say three minutes instead of one, requires more production time and resources, directly impacting the overall cost.
5. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your solution overview video will naturally increase the production cost compared to a simpler design.
6. Video Production Scope: Extensive pre-production for your solution overview video, including detailed storyboarding, multiple script revisions, and in-depth market research, adds to the project's overall cost.

Secondary Factors


4. Motion Graphics Style Complexity: Highly detailed animations or intricate micro-interactions within your solution overview video require more design and animation time, increasing the cost.
5. Voice-over Talent Selection & Direction: Professional voice-over artists with extensive experience often command higher rates, influencing the budget for your solution overview video.
6. Music Licensing Fees: Using custom-composed music or securing licenses for popular tracks in your solution overview video can add to the overall production expenses.

How to optimize solution overview video creation budget?

Managing your solution overview video budget requires a strategic approach. These six factors can impact the cost by as much as 40%. A well-defined budget ensures your solution overview video is engaging and effective without overspending. Ready to start? Engage a video production agency early. 49% of businesses are already doing this or are open to it. They can tailor a quote to your specific needs, maximizing your ROI.

Our simple budgeting guidelines are:

Define Your Must-Haves: What core elements are essential for your solution overview video?
Transparent Communication: Clearly communicate your needs and budget to your chosen agency.
Strategic Flexibility: Be open to cost-effective alternatives that don't compromise your message.

How to get exact budget for your solution overview video production?

Start by clearly defining your objectives and desired outcome. Collaborate with your chosen agency to develop a precise budget that aligns with your vision.

To obtain an accurate quote, provide your chosen agency with the following:

Reference Videos & Brief: Share 1-2 reference videos and a detailed brief outlining your objectives for the solution overview video. What's the goal?
Scope of Work & Milestones: Request a clear scope of work document outlining project milestones, payment terms, revision flexibility, and potential future video updates. Why is this important?
Premium Extras & Creative Input: Inquire about any premium extras included in the package and clarify the level of creative input expected from you for the solution overview video. What's your role?
Discounts & Long-Term Partnership: Explore potential discounts and the possibility of a long-term partnership for future solution overview video projects. Thinking ahead?
Negotiate Value: Always ask for a special price, clearly articulating the value you bring as a client. Remember, 37% of businesses use data-driven creative strategies, so highlight your approach. This can affect the cost. Using a concise script before production can save money.

By following these steps, you can secure an accurate and tailored budget for your solution overview video production. 18% of businesses are willing to experiment with new video formats, so don't be afraid to explore options. This can save money.

Overall average cost of solution overview video

The average cost of a 60-second solution overview video is $2,990, with prices ranging from $1,000 to $16,000.

  • Key factors affecting the cost include production quality, customization, and the provider's geographic location.
  • We identified a 'sweet spot' between $3,300 and $7,600, balancing quality, customization, and value.
  • Geographical spending on solution overview video production -

  • US-based companies spend average of $6,180 for 60 seconds
  • European companies spend average of $3,990 for 60 seconds
  • Asian companies spend average of $1,800 for 60 seconds
  • Companies types and their video production budgets -

  • For startups and SMB businesses, a budget of $1,100 to $3,300 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $1,500 to $3,900 is average spend per minute.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $4,400 to $7,600 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 22% compared to previous year. Returning clients expect to get the same quality of solution overview videos at a discounted price of 28% to 34% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Solution Overview Video Pricing List

    Understanding the nuances of each video style and its associated production costs is crucial for making informed decisions. We'll break down the scope of production for various solution overview video styles, including ideal length, use cases, video elements, production timelines, and pricing estimates, to help you choose the best fit for your needs.

    Below is average per minute pricing

    1. Whiteboard Explainer Pricing: $1,500 - $2,500
    Use Cases: Product demo, Onboarding, Feature highlight, Problem/Solution, Training
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Hand-drawn animation, Simple characters, Text overlays, Icons
    Production Timeline: 2-3 weeks

    2. Screen Recording + Annotations Pricing: $2,000 - $3,500
    Use Cases: Software tutorial, Product demo, Training, Troubleshooting, Onboarding
    Ideal Length: 30 seconds, 2 minutes
    Video Elements: Screen capture, Annotations, Text overlays, Voiceover, Cursor highlights
    Production Timeline: 2-4 weeks

    3. UI Mockup Animation Pricing: $2,500 - $4,500
    Use Cases: App demo, Website walkthrough, Prototype showcase, Feature highlight, User flow
    Ideal Length: 15 seconds, 45 seconds
    Video Elements: UI elements, Transitions, Animations, Text overlays, Icons
    Production Timeline: 3-4 weeks

    4. Animated Explainer Pricing: $3,500 - $5,500
    Use Cases: Product overview, Brand storytelling, Service explanation, Benefit highlight, Problem/Solution
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: 2D characters, Backgrounds, Animated scenes, Text overlays, Transitions
    Production Timeline: 4-5 weeks

    5. Motion Graphics Demo Pricing: $4,000 - $6,000
    Use Cases: Data visualization, Abstract concepts, Product features, System overview, Process explanation
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Shapes, Text, Animated graphics, Transitions, Data representations, Icons
    Production Timeline: 4-6 weeks

    6. 3D Product Visualization Pricing: $5,000 - $7,000
    Use Cases: Product showcase, Design visualization, Feature demonstration, Prototype walkthrough, Exploded views
    Ideal Length: 15 seconds, 45 seconds
    Video Elements: 3D models, Textures, Lighting, Camera movement, Animations
    Production Timeline: 5-7 weeks

    How much does solution overview video production cost?

    Have you considered the impact of visuals on your ROI? We find that solution overview video production costs vary significantly, depending on the style and complexity you choose. In our experience, a one-minute video can range from $1,100 to $10,500. This broad range reflects the diverse options available, from simple screen recordings to sophisticated 3D animations. A key factor influencing cost is the level of customization; a truly bespoke video will naturally command a higher price than a more generic approach. High-quality production doesn't have to break the bank; if you prioritize your message and choose a style that aligns with your budget, you can achieve excellent results. A simple tip for balancing quality and affordability is to focus on a clear, concise script before diving into production. Remember, 83% of businesses see a positive return on investment from these videos – a powerful testament to their effectiveness. Many production companies offer tiered packages (basic, standard, premium), making budgeting easier. Included services like scriptwriting, voiceover, and music licensing are usually standard, not add-ons.

    How does solution overview video creation pricing work?

    Comparing two different quotes requires careful consideration of several factors. We suggest you compare not just the price, but also the quality of work. Look at portfolios, and assess the production team's expertise. A team with a proven track record in creating effective solution overview videos will likely justify a higher price. One key thing often overlooked is the level of customization offered. A fully custom approach, like a 3D product visualization, will cost more than a simpler screen recording with annotations, but it can also deliver a far more impactful message. To approach pricing strategically, align your video goals with your budget. For example, if your goal is to showcase a complex software, a high-quality motion graphics demo might be worth the investment. If your goal is a quick overview, a screen recording might suffice.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom solution overview video creation?

    For truly custom videos, we believe 3D product visualization demands the most effort. This style requires skilled 3D modeling, animation, and rendering, resulting in a visually stunning and highly engaging final product. You should consider this style if you need to showcase a physical product with intricate details, or a complex system that benefits from a three-dimensional representation. The average cost for a one-minute 3D product visualization video, given its complexity, falls within a range of $6,000 to $7,500. This higher price point reflects the extensive time and expertise involved in creating a high-quality, custom 3D animation. The result, however, is a video that significantly elevates your brand and effectively communicates your product's value proposition.

    What is the estimated cost range for a 60 seconds solution overview video?

    The average cost for a 60-second solution overview video typically ranges from $1,500 to $7,000. However, you can negotiate value by clearly defining your needs and exploring different options. Using the full 60 seconds effectively is crucial; don't rush the message. To maximize results, consider creating multiple versions: one with a different call to action, another optimized for different aspect ratios (e.g., square for social media, widescreen for websites). Delivering raw files and different versions tailored to specific user personas, with minor edits, can significantly enhance the impact of your video without dramatically increasing the cost. A whiteboard animation, for example, could be a cost-effective choice for a 60-second video, allowing for clear and concise explanation of your solution.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Solution Overview Video production agency?

    Finding the right agency at the right price—isn't that the million-dollar question when it comes to Solution Overview Videos? We understand the pressure of balancing quality with budget. In our experience, professional agencies typically range from $3,000 to $5,000 for a one-minute video. Before committing, we strongly recommend meticulously reviewing agency portfolios and Google reviews. This helps gauge their expertise, communication style, and overall client satisfaction. Requesting detailed proposals from several agencies—at least three to five—ensures a fair comparison based on your specific needs, not just headline prices. Consider factors like creative vision and long-term partnership potential when shortlisting. A strong agency can become a valuable ongoing content partner. What are your top priorities when choosing a video production agency?

    How much does freelancers cost to create Solution Overview Videos?

    Considering freelancers for your Solution Overview Video? It's a valid option, but we've learned that it requires careful consideration. While freelancers can be reliable—especially those with proven experience—managing a project independently can be challenging. They often lack the pre-production research and team support of a full agency. However, the cost savings can be significant. Where agencies might charge $3,000 to $5,000, freelancers could range from $900 to $3,500 for a similar video, a 30% to 70% reduction. Remember, freelancers typically charge hourly, usually between $15 and $25 per hour depending on their skill and location. The potential for cost savings is appealing, but weigh this against the potential for project management complexities. What aspects of a freelancer's work are most important to you?

    How much does DIY cost to create Solution Overview Videos and their limitations?

    We understand the allure of DIY video creation, especially with platforms like VideoGen and Animoto offering user-friendly tools. While these services, costing around $40-$220 monthly, might seem appealing, we suggest proceeding cautiously. A successful DIY video hinges on a well-defined goal and the selection of a suitable template. Even with these tools, a strong narrative and script are crucial—consider using AI writing tools to craft compelling content. Test your video with a small focus group before a wider launch to gather feedback on quality and engagement. While DIY can be cost-effective, it's essential to acknowledge its limitations. Remember, a professional video often delivers a higher return on investment. What are your biggest concerns about using DIY video creation tools?

    FAQs about solution overview video production costs

    Get answers to common questions about the cost of solution overview video production below!

    How much does solution overview videos creation cost in 2025?

    On average, solution overview videos production cost $1,500 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher solution overview videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for solution overview video.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 22%
    Low Price can get High Quality 10%

    What budgets should be allocated for solution overview videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating solution overview video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 19.97%
    $6,001 - $10,000 25.17%
    More than $10,000 54.86%

    What are the key factors that influence the pricing of a solution overview video?

    Key pricing factors include video length, animation complexity, scriptwriting, voiceover talent, and revisions. Thorough pre-production planning helps control these costs.

    What is a reasonable budget to allocate for a high-quality solution overview video?

    A reasonable budget is between $500 and $7,000, depending on your chosen production method and desired video quality.

    How much does it cost to create a solution overview video with a freelancer versus a video production agency?

    Freelancers typically charge $500-$2,000, while agencies range from $1,500-$7,000, reflecting broader expertise and resources.

    Are there ways to reduce the cost of producing a solution overview video while still working with a professional studio?

    Explore options like using stock footage, simpler animation styles, and providing a detailed script to potentially lower studio costs.

    What is the typical price range for a longer-format (over 5 minutes) solution overview video?

    Longer videos typically cost more due to increased production time and resources required for filming, editing, and animation. Expect a higher price than the standard range.

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