How Much Does Animated Branding Video Production Cost In 2025?
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Animated Branding Video Pricing
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Join the 3,400+
who trust us to elevate their brands with compelling animated branding videos. We create custom animated videos; we don't rely on generic templates.
Key Takeaways
- 83% of businesses believe videos offer a higher return on investment compared to other marketing strategies.
- 37% of businesses cite finding a skilled animator as the biggest challenge when creating videos.
- 62% of businesses use viewership, engagement, and lead generation as key performance indicators (KPIs) to measure the success of their videos.
- 18% of businesses prefer a minimalist, flat design style for their animated business videos.
- 49% of businesses prioritize a video production company's portfolio and client testimonials when making their selection.
Factors
What factors influence the cost of animated branding video creation?
Understanding the factors that influence animated branding video costs is crucial for effective budgeting. Let's break down the key elements that can impact your investment.
Primary Factors:
1. Video Length: A longer animated branding video, say three minutes versus one, requires more animation, voiceover work, and overall production time, directly affecting the cost.
2. Video Design Complexity: Intricate character designs and detailed backgrounds in your animated branding video will require more artistic effort, increasing the overall production cost.
3. Video Production Scope: Extensive pre-production for your animated branding video, including in-depth market research and multiple script revisions, adds to the project's scope and cost.
Secondary Factors:
4. Scriptwriting & Storyboarding: A well-crafted script and detailed storyboard for your animated branding video are essential for a smooth production process, but can add to the initial cost.
5. Number of Revisions: Multiple revisions to your animated branding video, while ensuring the final product meets your vision, can extend the production timeline and impact the overall cost.
6. Voice-over Talent Selection & Direction: Choosing a professional voice actor with the right tone and experience for your animated branding video can elevate the final product, but may come at a higher cost.
How to optimize animated branding video creation budget?
Managing your animated branding video budget requires understanding the factors that can impact the cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to plan?
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize the essential elements for your animated branding video. For example, if 3D product visualization is crucial for showcasing your product, allocate a larger portion of your budget to this aspect.
Collaborate Early: Engage a video production agency early. Their expertise can guide your decisions and optimize your budget for maximum impact. Remember, 49% of businesses are open to using a video production agency.
Strategic Flexibility: Be open to creative solutions that can save money without compromising your core message. Consider kinetic typography, which averages $2,000-$3,500, as a cost-effective yet engaging option.
How can you get an accurate budget for your animated branding video production?
Start by clearly defining your needs and actively engaging with potential agencies.
Begin by providing potential agencies with one or two reference videos, a brief outlining your objectives, and a basic video outline. This helps them understand your vision. Next, request a detailed scope of work for your animated branding video project, including milestones, payment terms, revision flexibility, and provisions for future video updates. Understanding these aspects can affect the cost and ensure a smooth collaboration.
Here's a checklist to guide your budget discussions:
Premium Extras: What additional services, such as expedited delivery or custom music composition for your animated branding video, are included in the package?
Client Input: What level of creative input is expected from you throughout the animated branding video production process?
Potential Savings: What discounts can they offer, and are there opportunities for a long-term partnership? Negotiating for added value, like multiple versions with different calls to action, can save money in the long run.
Negotiation: Always ask for a special price. Clearly communicate your budget and marketing goals for your animated branding video, and be open to discussing flexible solutions. Knowing that 18% of businesses are willing to experiment with new video ad formats can strengthen your negotiating position. Remember, 37% of businesses already use data-driven creative strategies, so highlighting your data-backed approach can add value to your pitch.
Overall average cost of animated branding video
The average cost of a 60-second animated branding video is $3,020, with prices ranging from $1,000 to $16,000.
Geographical spending on animated video production -
Companies types and their video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of animated branding videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Animated Branding Video Pricing List
We'll explore various animated branding video styles, outlining their production scope, cost, and ideal use cases. This breakdown helps you choose the perfect style to elevate your brand within your budget.
Below is average per minute pricing
1. Animated Icon + Text Pricing: $1,000 - $2,000
Use Cases: Social Media Ads, Website Headers, App Tutorials
Ideal Length: 6 seconds, 15 seconds
Video Elements: Icons, Text, Transitions
Production Timeline: 1-2 weeks
2. Kinetic Typography Pricing: $1,500 - $2,500
Use Cases: Event Promos, Quote Graphics, Lyric Videos
Ideal Length: 15 seconds, 30 seconds
Video Elements: Moving Text, Dynamic Fonts, Background Music
Production Timeline: 1-2 weeks
3. Whiteboard Animation Pricing: $2,000 - $3,000
Use Cases: Onboarding, Product Tutorials, Explainer Videos
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn Animation, Simple Characters, Text Overlays
Production Timeline: 2-3 weeks
4. Simple Animated Explainer Pricing: $2,500 - $4,500
Use Cases: Product Demos, Service Overviews, Benefit Highlights
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D Characters, Backgrounds, Animated Graphics
Production Timeline: 3-4 weeks
5. 2D Animated Product Demo Pricing: $3,500 - $5,500
Use Cases: Product Launches, Feature Spotlights, Tutorial Videos
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D Animation, Product Visualization, Text & Graphics
Production Timeline: 4-5 weeks
6. Motion Graphics + Illustration Pricing: $4,500 - $6,500
Use Cases: Brand Storytelling, Abstract Concepts, Artistic Expression
Ideal Length: 30 seconds, 2 minutes
Video Elements: Illustrations, Animated Graphics, Transitions, Visual Effects
Production Timeline: 5-6 weeks
7. 3D Product Visualization Pricing: $5,500 - $7,000
Use Cases: Product Showcases, E-commerce, Interactive Displays
Ideal Length: 15 seconds, 30 seconds
Video Elements: 3D Models, Textures, Lighting, Camera Movement
Production Timeline: 6-7 weeks
8. Live Action + Animation Pricing: $6,000 - $7,000
Use Cases: Commercials, Music Videos, Brand Films
Ideal Length: 30 seconds, 3 minutes or longer
Video Elements: Filmed Footage, Animated Characters, Special Effects
Production Timeline: 7-8 weeks
How much does animated branding video production cost?
Ever wondered how much sparkle you can add to your brand without breaking the bank? In our experience, animated branding video production typically costs between $1,000 and $7,000 for a one-minute video. This range reflects the diverse styles we offer, from whiteboard animation to 3D product visualization. A powerful statement: Quality doesn't always demand exorbitant prices; strategic planning can achieve both. Choosing the right style, like kinetic typography (averaging $2,000-$3,500), depends on your message and budget. We include scriptwriting, voiceovers, music licensing, and revisions, often as standard features. Many studios offer tiered packages—basic, standard, and premium—to suit various needs. Remember, 83% of businesses report a positive ROI from these videos. Costs can vary based on length, complexity, and talent fees. While a 15-second video might seem cheaper, a well-crafted 30-second video (around $2,500-$5,000) often provides a sweeter spot for introducing your brand story. Strategic planning is key. Custom animation means your video is tailor-made, maximizing impact and return compared to generic templates. One tip: Prioritize core message clarity over excessive embellishments for cost-effective quality.
How does animated branding video creation pricing work?
Navigating pricing requires careful consideration. When comparing quotes, don't solely focus on the bottom line. Evaluate the balance between quality and cost. A lower price might mean compromising on animation fluidity or sound design. Assess the production team's expertise; experienced animators command higher fees but deliver superior results. One often-overlooked factor is the revision process. Unlimited revisions can be invaluable, allowing you to refine your message. Align your video goals with your budget. If you're launching a new product, a dynamic 3D Product Visualization might be worth the higher investment, whereas a simple animated explainer might suffice for a quick brand refresh. Value over price. This approach ensures your investment aligns with your objectives.
Data roundup
Do you plan to increase or decrease video content budget?
82%
Increasing
Source: Advids
10%
Decreasing
Source: Advids
8%
No Change
Source: Advids
What is the average pricing range for custom animated branding video creation?
For truly bespoke animation, consider Live Action + Animation. This style seamlessly blends real-world footage with animated elements, demanding high-level artistry and technical skill. This approach is ideal for showcasing your brand's personality and creating a memorable connection with your audience. Expect a pricing range of $5,500 to $7,000 for a one-minute custom masterpiece. While other styles offer customization, Live Action + Animation takes it to the next level, integrating your brand into a unique narrative. Bespoke animation elevates brands. This investment prioritizes a captivating and personalized brand experience.
What is the estimated cost range for a 60 seconds animated branding video?
A 60-second animated branding video typically falls within the $1,000 to $7,000 range. However, negotiation can unlock added value. Instead of haggling on price, focus on maximizing your 60 seconds. Request versions with different calls to action, aspect ratios optimized for various platforms, and raw files for future edits. These additions enhance your video's versatility and long-term value. Consider user-persona-specific versions with minor tweaks to resonate with different segments of your audience. A simple animated explainer, for instance, can effectively communicate your core message within this timeframe, offering a cost-effective solution. Maximize every second. This approach ensures your video remains engaging and impactful throughout its duration.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
76%
Yes
Source: Advids
11%
No
Source: Advids
13%
Not applicable
Source: Advids
What are your costs for different animated branding video production types
How should we select an appropriate animated branding video production method? Creating animated branding videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency or a specialized animated branding video production agency can vary depending on project specifics, which typically costs around different price points. We'll examine each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Easy to learn | Time consuming, Limited capabilities | $ 40 to $ 220 |
| Freelancer | Cost effective, Specialized skills, Flexible timings | Limited resources, Inconsistent quality | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Project management, Wider skillset | Less specialization, Limited availability | $ 800 to $ 2,500 |
| Animated Branding Video production Agency | High quality animation, Brand expertise, Strategic approach | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional Animated Branding Video production agency?
Are you concerned about finding the right balance between cost and agency expertise? In our experience, hiring a professional Animated Branding Video production agency typically costs between $3,000 and $5,000 for a one-minute video. We recommend thoroughly reviewing agency portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from at least three to five agencies is crucial, ensuring each quote aligns with your specific needs for an apples-to-apples comparison. Shortlist potential agencies based on factors like cost, production quality, responsiveness, and creative synergy. Think long-term; the right agency can become an ongoing content partner, maximizing your video marketing ROI. A radical thought: consider agencies as collaborative partners, not just vendors, to unlock their full creative potential. Benefit: a professional agency brings expertise in storytelling, animation, and marketing strategy, elevating your brand message beyond simple visuals.
How much does freelancers cost to create Animated Branding Videos?
Is finding a reliable yet affordable freelancer a top priority? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $1,000 to $3,500 for a one-minute video, their hourly rates can vary from $4 to $30 depending on experience and location. Experienced freelancers can be reliable, but project management can be challenging due to their solo nature. They may also lack the pre-production research and strategic insights that a full-service agency provides. If you choose this route, prioritize freelancers with a proven track record in Animated Branding Video production and clear communication skills. A radical thought: consider freelancers for specific tasks within a larger video project, leveraging their specialized skills while maintaining overall project control. Benefit: freelancers can offer cost-effective solutions for smaller projects or specific animation needs.
How much does DIY cost to create Animated Branding Videos and their limitations?
Curious about the DIY route for Animated Branding Videos? While we generally recommend professional services, platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Success with DIY relies heavily on finding the right template that aligns with your goals. Focus on crafting a compelling narrative using AI-powered scriptwriting tools, rather than relying solely on text-to-video features. Test your DIY videos with a small audience first to gauge their effectiveness. A radical thought: consider DIY for internal communication videos or quick social media content, where production value is less critical than speed and cost. Benefit: DIY offers a low-cost entry point for experimenting with video marketing and developing your in-house skills.
FAQs about animated branding video production costs
Get answers to common questions about the cost of animated branding video production below!
How much does animated branding videos creation cost in 2025?
On average, animated branding videos production cost $1,000 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher animated branding videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for animated branding video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for animated branding videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating animated branding video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What factors influence the overall cost of producing an animated branding video?
We find that video length, animation style complexity, and the need for voiceover or music significantly impact the total cost.
What is a reasonable budget to allocate for a high-quality animated branding video?
We recommend budgeting between $1,000 and $7,000 for professional studio work, while freelancers might range from $500 to $2,000.
How can I reduce the price of an animated branding video without sacrificing quality?
We suggest exploring simpler animation styles, providing pre-made assets, or opting for shorter video lengths to lower costs.
Is there a significant price difference between a 15-second and a 60-second animated branding video?
We typically see a substantial price increase for longer videos due to increased animation, voiceover, and post-production work.
Aside from production, are there other hidden costs associated with animated branding video pricing?
We advise considering costs like scriptwriting, revisions, music licensing, and distribution platform fees beyond the core production price.
